In today's rapidly changing world, where industries are being reshaped by technological advancements, evolving market demands, and shifting consumer expectations, dynamic leadership is more essential than ever. The most effective leaders in 2024 are those who not only adapt to change but drive it, inspiring their teams to innovate, think creatively, and push boundaries. These leaders possess a unique combination of agility, resilience, and vision, allowing them to steer their organizations through uncertainty and toward sustained success.
Dr. Manish Jha exemplifies such dynamic leadership through his roles as the serial entrepreneur for 3 tech enabled companies in the field of software, financial services and skill development named as Briisk, Finkai and Myra’sAcademy. With a keen focus on technology and customer-centric innovation, he has steered these ventures to new heights, blending visionary strategies with practical solutions. Manish’s approach to leadership is marked by his ability to integrate cutting-edge technology with a deep understanding of customer needs, ensuring that each company not only thrives but also sets new standards in its field.
Manish quotes his 20 years of professional journey in 2 parts. First 15 years as an employee and last five years as an entrepreneur. On the employment front, on the one hand, he worked in larger group organizations like HDFC, Mahindra and Shiram, on the other hand, he was also the founding members of Startups like Bank bazaar.com and Max Bupa.
His role in HDFC was across retail banking, corporate banking, investment banking, treasury management, and supply chain finance. This foundational experience equipped him with a broad understanding of the financial industry that enabled him to start FINKAI IN 2021.
The individuals recognized as the Most Dynamic Leaders to Follow in 2024 are those who inspire others through their passion, foresight, and commitment to both innovation and ethical business practices. Their ability to adapt and excel in this era of transformation makes them not only leaders of today but also architects of a more progressive, sustainable future. By watching and learning from them, businesses and aspiring leaders alike can glean insights into the future of leadership, business success, and positive impact in the years to come.
Utkarsh D.
Dr. Manish Jha exemplifies such dynamic leadership through his roles as the serial entrepreneur for 3 tech enabled companies in the field of software, financial services and skill development named as Briisk, Finkai and Myra’sAcademy With a keen focus on technology and customer-centric innovation, he has steered these ventures to new heights, blending visionary strategies with practical solutions. Manish’s approach to leadership is marked by his ability to integrate cutting-edge technology with a deep understanding of customer needs, ensuring that each company not only thrives but also sets new standards in its field.
Manish quotes his 20 years of professional journey in 2 parts. First 15 years as an employee and last five years as an entrepreneur. On the employment front, on the one hand, he worked in larger group organizations like HDFC, Mahindra and Shiram, on the other hand, he was also the founding members of Startups like Bank bazaar.com and Max Bupa.
His role in HDFC was across retail banking, corporate banking, investment banking, treasury management, and supply chain finance. This foundational experience equipped him with a broad understanding of the financial industry that enabled him to start FINKAI IN 2021.
At Mahindra, he expanded his expertise by working on government projects and collaborating closely with prominent institutions like NSDC, NSDA, Sector Skill Council, CII, FICCI, and NASSCOM. His role at Mahindra Partners, a private equity firm, provided him with exposure to large-scale initiatives and the intricacies of working with cross-functional and crosscultural teams. Experiencing the importance of skill development & after being inspired with skill India he started Myra’sAcademy in 2022.
Dr. Manish Jha
20 Exploring Jerusalem A Journey Through History, Culture, and Spirituality
40 Theobroma - A Journey from a Tiny Cake Shop to a Renowned Bakery Chain
30 Department Store Why Are They Still Relevant in the E-commerce World
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Top 10 Service Now Partners (2024) – Find the Best Partner for Business Growth
DR. MANISH JHA
Pioneering Leadership through Innovation and Vision
Founder | Chief Executive
Leadership is not about being in charge. It’s about taking care of those in your charge.”
This quote captures the essence of true leadership—one that inspires, nurtures, and transforms. Leaders’ job is not just to excel by steering their organizations through challenges, but by instilling a vision that resonates deeply with their teams. They embody resilience, adaptability, and an unwavering commitment to their values, making a profound impact in every sphere they touch.
Dr. Manish Jha exemplies such dynamic leadership through his roles as the serial entrepreneur for 3 tech enabled companies in the eld of software, nancial services and skill development named as Briisk, Finkai and Myra’s Academy. With a keen focus on technology and customer-centric innovation, he has steered these ventures to new heights, blending visionary strategies with practical solutions. Manish’s approach to leadership is marked by his ability to integrate cutting-edge technology with a deep understanding of customer needs, ensuring that each company not only thrives but also sets new standards in its eld.
Life and business are about savoring the journey, not racing for profit. Winning a rat race still makes you a rat; true success lies in valuing the experience itself.”
-Dr. Manish Jha
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ADynamic Professional Journey
Manish quotes his 20 years of professional journey in 2 parts. First 15 years as an employee and last five years as an entrepreneur. On the employment front, on the one hand, he worked in larger group organizations like HDFC, Mahindra and Shiram, on the other hand, he was also the founding members of Startups like Bank bazaar.com and Max Bupa.
His role in HDFC was across retail banking, corporate banking, investment banking, treasury management, and supply chain finance. This foundational experience equipped him with a broad understanding of the financial industry that enabled him to start FINKAI IN 2021.
At Mahindra, he expanded his expertise by working on government projects and collaborating closely with prominent institutions like NSDC, NSDA, Sector Skill Council, CII, FICCI, and NASSCOM. His role at Mahindra Partners, a private equity firm, provided him with exposure to large-scale initiatives and the intricacies of working with cross-functional and cross-cultural teams. Experiencing the importance of skill development & after being inspired with skill India he started Myra’sAcademy in 2022.
His role at Bank bazaar and Shriram group gave him exposure in digital transformation, Fintech, Insurtech that lead him to start Briisk India in 2020 which is a subsidiary of Briisk Ltd., UK.
Furthering his career, Manish took on leadership roles at other major organizations like Shriram Group, where he navigated the challenges of digital disruption. His experiences in large corporations such as HDFC, Mahindra, and Shriram taught him the importance of teamwork, adaptability, and the balance between individual and organizational goals. In addition to his work with established firms, Manish also gained valuable insights from working in startups like Max Bupa and BankBazaar The fast-paced environment of startups allowed him to unlearn and relearn, honing his ability to adapt to the constant changes and challenges in the entrepreneurial ecosystem.
This blend of experience from both large corporations and startups prepared Manish for his own entrepreneurial journey. In the last three years, he has successfully launched three companies—FinKai Insurance Brokers, Myra’sAcademy, and Briisk Limited. Each company has entered a pro-growth phase, with plans for further expansion by 2026- 2027.
AMulti-Venture Visionary
Manish is a seasoned entrepreneur and the founder and executive director of three dynamic companies. His primary venture, Briisk Limited, is a leading InsureTech firm that provides SaaS paas,API integration, white labeling, underwriting, and product management systems for insurance companies worldwide. With offices in London, Cape Town, and Hyderabad, Briisk Limited operates in 22 countries and serves clients such as Hollord, Swiss Re, SCBF, Care and Kotak.
Manish’s second venture, FinKai, a unique insurance distribution model that allows everyone to access insurance through freemium way, an android app in India, aims to promote financial inclusion by offering free insurance and supporting government initiatives ofAtmanirbhar Bharath. This initiative has been praised all across the globe and also got the recognition by Swiss Capacity Building Facility, Switzerland in 2023.
His third venture, Myra’sAcademy, is a digitally enabled skill development company, offering skill development training from KG to PG. Myra’sAcademy bridges the gap between education and employment, aligning with national education policies by delivering futuristic skills in areas such as Robotics, IoT, Coding,Analytics, soft skills & interview preparation. It truly empowers the students with 21st century skills & focuses on learning experience & learner’s outcome.
Manish brings over 17 years of experience in business strategy and development, having previously worked with reputed corporations.Adoctorate (PhD) in Digital Marketing, an IIM CalcuttaAlumnus, with a degree in electronics and communication engineering, Manish has played pivotal roles in both established companies and startups, including BankBazaar and Max Bupa. His innovative approach and passion for breaking new ground continue to drive him in these ventures.
Journey of Resilience andAdaptability
Manish reflects on his nearly two-decade-long journey in the financial and insurance industries. He believes that while two decades might seem short, they represent a significant period of continuous learning, unlearning, and relearning. With around 7,000 days of challenges, opportunities, and growth, Manish emphasizes the importance of adaptability and the ability to acquire new skills. His career began in 2006 with HDFC, where he worked across various facets of banking, including retail, corporate, investment banking, supply chain management,
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and treasury. This comprehensive understanding of the financial services value chain led to his rapid career progression, and within 7-8 years, he became a renowned professional in the banking and financial sectors, not only in India but also in the Middle East andAfrica.
Manish highlights that the key to overcoming challenges lies in embracing change and being open to adopting new skills. Over the years, he witnessed significant shifts at the policy, government, and strategic levels, from changes in commission structures for ULIP policies in 2009 to the launch of the Ministry of Skill Development in 2014 and the introduction of the National Education Policy in 2020. He attributes his success to his willingness to adapt, grow, and hone his skills, allowing him to navigate these external factors while thriving in a constantly evolving environment.
Despite not coming from a privileged background, Manish’s leadership skills, emotional intelligence, and financial stability gave him the confidence to pursue entrepreneurship in 2020. He strongly believes that his accumulated skills and risk-taking ability empowered him to venture into this new phase of his career, driven by the passion to do what he loves. This entrepreneurial mindset, along with his solid foundation in both professional and personal spheres, has been the driving force behind his success in building three impactful companies.
Customer-Centric Innovation
Manish sees insurance as something people don’t actively seek out but need. He believes that to stand out, companies must make insurance essential rather than just an option. The recent rise in health insurance demand shows how crucial it is to view insurance as necessary protection against financial risk.
Manish emphasizes that while competitors can copy products, they can’t match his company’s unique approach. In all his ventures—InsureTech, broking, and skill development—technology and customer focus are key Technology drives efficiency and innovation, while a strong emphasis on customer needs ensures a standout experience. Manish’s belief in putting the customer first sets his businesses apart.
Post-COVID Business Insights
Manish reects on how the COVID pandemic reshaped global business. The crisis forced companies to adapt rapidly, leading to three key insights:
1. Technology’s Role: Technology is crucial for success but should not overshadow core business principles. Despite the rise of tech giants, traditional businesses like local stores remain resilient, showing the need to integrate rather than replace conventional models with technology.
1. Core Team: Building a strong team is essential. The pandemic has shifted priorities, and successful small businesses and startups rely on a cohesive team of leaders to drive growth and navigate challenges.
2. Leadership Lessons: These insights are vital for entrepreneurs and leaders, emphasizing the importance of technology, strong teams, and leadership in the post-COVID business landscape.
Skill Development Landscape:An Indian Perspective
Manish emphasizes that his company does not identify as a traditional educational institution but as a skill development company. The focus is on skills that go beyond academic subjects, the bridge between education & employment. Manish highlights that while students in India are obtaining degrees in large numbers, a vast majority struggle to secure employment due to a lack of essential skills. Myra’sAcademy targets this gap by collaborating with schools and colleges to implement skill-based learning. Manish stresses the difference between subjects and skills, using examples such as coding, communication, and robotics. Unlike subjects that focus on theoretical knowledge, skills are practical and industry-relevant. He notes that skills like coding and communication should be introduced at an early stage, rather than waiting for higher education.
Manish also stresses the importance of incorporating futuristic skills in the curriculum, in line with evolving technology and industries. His vision for Myra’s Academy is to bring these skills to students through innovative teaching methods, such as Center of Excellence labs equipped with robotics and electric design training. The company partners with schools to
enhance teaching quality, results, and admissions, addressing the core challenges educational institutions face today. Myra’sAcademy also extends its skill development programs to colleges, offering structured training throughout the academic journey—from certification in the second year to internships in the third, and job placements in the final year. Manish emphasizes that this holistic approach ensures students are equipped not just for their final exams but for long-term success in the workforce.
Collaborative Success in Product Launches
Manish has spearheaded several successful product launches, with two notable examples being Mycom, a communication app developed by Myra’sAcademy, and the FinKai app, both of which highlight the power of teamwork and leadership. When developing Mycom, the team originally estimated the project would take 8-10 months. However, with the academic year starting in June, they accelerated their efforts. Beginning in midDecember, Manish led a coordinated push across product, sales, and marketing teams, ensuring the app was inABC testing by mid-May, just in time for the school year This swift execution ensured that customers’ needs were met without delays.
Similarly, with the FinKai app, Manish oversaw a complex project involving negotiations with Google’sAdMob and advertisers while ensuring compliance with regulators. Multiple teams, including product, UI/UX, tech, and development, worked harmoniously under strong project management, allowing the app’s launch to proceed smoothly and on time. Manish attributes the success of these projects to the cohesive teamwork driven by strong leadership. He believes that a team’s collective strengths should complement each other, allowing departments like sales, tech, marketing, and product to collaborate effectively. He emphasizes the importance of maintaining a shared purpose and ensuring that the company’s vision aligns with individual aspirations.
Strategic Goals for Growth
Manish believes that when a company starts, it’s merely an idea on paper. To achieve growth, a business must develop a strong product and a unique selling proposition (USP). For Manish, true disruption happens at the bottom of the pyramid, where reaching a mass audience is the milestone. To achieve this, he stresses the importance of building a solid prototype and aligning the company’s ethos with its product.
When Briisk Limited was founded in 2020, the concept of InsureTech was still in its infancy. Manish’s company often faced skepticism—people questioned whether Briisk was an insurance provider or a software company. However, as the pandemic accelerated the shift to tech-driven industries, including InsureTech, Briisk gained recognition for its role in this transformation. Today, the shift from traditional models to tech-driven sectors is evident in industries such as finance, education, agriculture, and more.
Manish underscores that companies with strong core values, coupled with tech enablement, will remain relevant in the future. However, those that fail to adapt to technological advancements risk becoming obsolete. He cites historical examples, such as the fall of companies like Hindustan Motors, HMT Watches, and Nokia, to emphasize the importance of embracing change.
Mantra for Success
When asked about his favorite quote that helped him navigate through challenging times, Manish shares his guiding principle: “Do what you love and love what you do.” For Manish, the balance between journey and destination is vital, but what matters most is the company you keep. He emphasizes the importance of living in the moment and appreciating the journey, as life is not a sprint but a series of experiences. Manish warns against turning business into a rat race in pursuit of profit, as winning such a race still leaves you as a “rat.” His mantra is to
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remain passionate about the work, which ensures that the business remains a journey of purpose rather than a chase for numbers.
NotableAchievements and Core Mission
At last, Manish highlights some of his achievements, including the youngest shadow board member of Mahindra partners in 2014, prestigious Drivers of DigitalAward in 2019, theAsia One 40 under 40 in 2020, and recognition as a global business Icon 2023. As a serial entrepreneur, Manish’s ventures—FinKai, Myra’sAcademy, and Briisk—are driven by a common purpose of service. FinKai focuses on financial inclusion, Myra’sAcademy on enhancing employability, and Briisk on technical inclusion. Manish’s mission is rooted in reducing the gap between the rich and the poor, believing that education and financial literacy are the keys to achieving this goal. Each of his businesses is dedicated to empowering the masses and promoting equality
Exploring
One of the oldest cities in the world, Jerusalem is a city of great religious and cultural significance to millions of Jews, Christians, and Muslims alike.Acity in the vortex of complex geopolitics, Jerusalem vacillates between its deeply set traditions and modern realities.At the very heart of the longest-running Israel-Palestine conflict, Jerusalem has been one of the leading focal points of struggle representing greater regional ambitions toward peace and sovereignty, the epicenter of the Middle East. The political and territorial controversies marking the modern landscape of the city contrast with the sacred sites and historical features of the city. In the following article, an attempt is made to trace the sacred history, the sociopolitical situation it currently finds itself in, and the challenges that persist within this complex, but often hostile, environment.
Sacred History of Jerusalem
Jerusalem's history is nearly 3000 years old, marked by periods of prosperity, conquest, and religious transformation. The city has the most sacred sites, including the western walls, the church of the Holy Sepulcher, and the Dome of the Rock, attracting millions of tourists. Its significance began in the biblical era when King David established it as the capital of the Ancient Kingdom of Israel. Later, his son Solomon, built the first temple, making it the spiritual center of the city. Over time, it was seized by different empires, and each period added its unique influence, shaping the city’s varied architectural and cultural heritage.
Culture & Religion
The culture of Jerusalem weaves a rich tapestry from its diverse inhabitants and their faiths. It's a city where ancient customs survive in the crisscross of modern life, where the prayers rise as loud as those from street vendors. From Orthodox Jews in garb to Muslims at prayer and Christian pilgrims walking via Dolorosa, this religious diversity comes into view on practically every street corner, resulting in a unique atmosphere that is as deeply spiritual as its vibrantly modern. It is during festivals and holy times such as Passover, Ramadan, and Easter city comes alive, situating the visitor in a place of vantage and participation for the respective religious rites. Here, the arts have carved their area, from biblical artifacts to the modern art of Israel.Ahost of museums, galleries, and theaters speckle the area.
Best Time to Visit
The most appropriate times of year for visiting Jerusalem are in the spring (April to May) and fall (September to November). The weather is milder at these times, which allows for visiting many outdoor attractions within the city. Spring is simply beautiful, springtime blooms with wildflowers whenever there is rain, and with festivals of religion such as Easter and Passover, a festive spirit fills the air and is invigorating.As well,Autumn also offers pleasant temperatures and less crowding, allowing travelers to appreciate the city is relatively free from the summer heat, and experience the cultural richness of the city Winter can be cold and occasionally rainy, while summer can be hot and crowded, especially during major Jewish and Christian Holidays.
Yad Vashem
As this city is considered to be a holy place for the people over there here are a few tips that a traveler needs to take into consideration:
● Dress Modestly: The city has a religious significance, and it's important to respect local customs, especially in holy sites. Modest clothing is advised, covering shoulders and knees is required.
● StayAware of Religious Observances: Be mindful of the Sabbath (Friday evening to Saturday evening) when many businesses close and other religious holidays that may affect the city’s rhythm.
● Currency and Payments: The local currency is the Israeli Shekel. Credit cards are widely accepted, but it's always good to have some cash on hand for small vendors and markets.
● Security and Safety: It is generally safe for tourists, but it’s wise to stay updated on current events and avoid any areas that may be experiencing unrest.
● Guided Tours: Consider joining a guided tour to fully appreciate the historical and religious significance of the sites. Knowledgeable guides can provide insights that bring the city’s history to life.
It is not just a city but a time-travel journey, a spiritual hub, and a crossroads of cultures. From a tour of religious sites to the taste of delectable food and just walking down historic streets, Jerusalem is unique. Rich in history, vibrant culture, and deep spiritual feelings, it should be a place one visits for a unique and memorable adventure.
DEPARTMENT STORE
Why Are They Still Relevant in the E-commerce World?
Online shopping is the go-to mantra for people in today’s digital world, but this boon in technology has raised the question whether department stores are still relevant in today's time. Yet, these large stores have found a way to adapt and succeed despite the competition from online shopping. Imagine walking into a lively store that offers everything you need, from everyday household products to fashionable trendy clothes, all in one place. In this blog, we will learn more about the departmental store, its history, types, features, and challenges it faces in this digital age.
What is a Department Store?
Adepartment store is a type of retail shop that sells a variety of products, all organized into different sections called departments, with each department focusing on a specific type of product. It offers a wide variety of goods and services to appeal to many types of shoppers. These stores became popular in major cities during the mid19th century and changed the way people shop, as well as how they view service and luxury
In the US, it is common for departmental stores to have ‘everything under one roof,’from small items to large types of furniture. Some well-known departmental stores in the US are Walmart, Target, and Macy’s.
Today, departmental stores offer all kinds of products, even food and books. In discount department stores, customers usually pay at the front of the store, while more upscale stores have sales counters in each department. Some are part of larger retail chains, while others operate independently. Since the 1980s, these stores have faced tough competition from discount retailers and, even more so since the 2000s, from online shopping sites.
History of Departmental Stores
The history of department stores dates back to the mid-19th century. One of the earliest examples of these stores is Bennett's in Derby, which showcased many of the features we associate with departmental stores today. The term "departmental store" itself emerged in the mid-1880s, coinciding with advancements in mass transportation, such as trolleys, which made it easier for customers to visit these large retail spaces.
During this time, these stores started to adopt a more organized layout, offering a wide variety of goods under one roof. This concept allowed shoppers to find everything they needed in one place, from clothing to household items. Some of the wellknown stores, like Marshall Field's in Chicago and John Wanamaker's in Philadelphia, competed for the title of the most prestigious departmental store inAmerica.
Over the years, these stores became cultural landmarks, especially in urban areas.Apart from shopping, these stores also served as social hubs where people gathered. The design and atmosphere of these stores kept growing to meet the needs of the consumers.
Characteristics and Features of Department Stores
A departmental store offers several features, some are listed below.
Modern departmental stores offer many services and aim to provide excellent service to consumers.
These stores are usually found in the center of a city, making it easy for many people to visit.
Because they are large, these stores are often set up as companies run by a board of directors. A managing director oversees everything, with help from a general manager and department heads.
Departmental stores buy products directly from manufacturers and have their own warehouses. This helps cut out unnecessary middlemen between the producers and customers.
A central purchasing department makes all buying decisions, while sales happen in different store sections.
Types and Examples of Department Stores
Departmental stores are convenient for consumers but they come in various types. Here are some of the main types.
Discount Stores
These are retail chains that sell products at lower prices than regular stores. They offer a wide variety of items and provide discounts for buying in bulk. Some examples are Target and Walmart.
Off-Price Stores
These stores are usually owned by a brand or a group of brands. Here, customers can find discounted products because they buy directly from the manufacturer. These stores often sell items that are out of season or overstocked. Some examples are TJ Maxx, Marshalls, Burlington, and Ross Dress.
Outlet Stores
Outlet stores are smaller shops owned by a single brand. They focus only on that brand’s products and usually have a larger selection of those items than regular stores. For example, a Nike outlet will have more Nike products than a typical store that also sells Nike. Customers can often find additional discounts here.Another example is anAdidas Outlet.
Junior Department Stores
Junior departmental stores are smaller stores that sell high-priced items not found in regular shops. Each section of the store runs independently with its own checkout, but the whole store is still managed by one company. Examples of this store type are Bloomingdale’s and Nordstrom.
Category-Specific Stores
Category-specific stores focus on one type of product, like clothing, beauty items, electronics, or books. For example, Toys "R" Us is a store that specializes in toys and children's products. These stores carry a wide range of items in their category, like groceries or baby supplies, but don’t sell anything outside of that category
Warehouse Stores
Warehouse stores are some of the largest stores and also serve as storage for various brands. They sell products in bulk and often require a membership to shop there. Costco Wholesale and Sam’s Club is a wellknown example of a warehouse store.
Advantages of Having a Departmental Store
• Departmental stores are usually located in busy areas, which helps them draw in a lot of customers, especially during peak shopping times.
• By offering a wide variety of products all in one place, departmental stores make it convenient for customers to nd everything they need without having to go to multiple stores.
• Department stores aim to provide excellent services to their customers. This includes home delivery, taking phone orders, offering credit options, and providing facilities like restrooms, phone booths, restaurants, and salons.
• Departmental stores can invest a lot in advertising and promotions, which helps them boost their sales and attract more customers.
Challenges Departmental Stores Faces
• Because department stores are so large, it's hard for staff to give individual attention to each customer.
• These stores spend a lot of money on services, which makes their operating costs high. This can lead to higher prices for products,
making them less affordable for people with lower incomes.
• With high costs and large inventories, department stores can face signicant losses. For instance, if customer preferences change or fashions go out of style, they may have to sell outdated items at a discount to clear out stock.
• While department stores are often in busy areas, this can make them less convenient for quick purchases or for people who prefer to shop at nearby smaller stores.
Despite the rise of e-commerce, department stores are still thriving in the retail sector. Their ability to offer a wide variety of products, coupled with exceptional customer service, makes them a desirable shopping destination for many consumers. In the future, departmental stores that embrace sustainability and technology will have higher chances to survive among their competitors.
Theobroma, a beloved name among chocolate and dessert enthusiasts, has carved a niche in the Indian bakery scene. With its roots in Mumbai, this bakery chain has expanded rapidly, captivating customers with its delectable treats.
However, the journey from a single outlet to a prominent bakery chain was not without its challenges. Theobroma's founders faced obstacles related to operations, marketing, and adapting to a growing business.
This article explores Theobroma's history, the challenges it overcame, its effective business strategies, and its customer-centric approach. By understanding these factors, we can gain insights into the company's remarkable success and the factors that have contributed to its growth.
Establishment of Theobroma
In COVID, many of us learned how to cook various cakes and my inspiration was Kainaz Messman Harchandrai, the woman who turned Theobroma into a Dessert Empire. Kainaz Messman Harchandrai and her family have a Parsi background and live in Delhi. 2004 is the starting point of the company The family debuted in the baking industry and spawned Theobroma brand bakeries. The co-founder and head of pastry chef Kainaz had specifics in her mind; she loved the idea of people getting together in a high-end dessert place and selling particularly the brownie, which was then still a new concept in India.
The first outlet cropped up as a small vanilla yogurt hangout in Colaba, Mumbai, and immediately became popular with locals. Kainaz's commitment to quality ingredients and paying attention to minute details meant there was nothing to affect the smooth running of operations. The brownies started popularizing and talking points everywhere. This success fueled further ambition to grow What began as a small family enterprise transformed into a brand synonymous with luxury and respect.
Challenges while Climbing the Steps of Success
While climbing the steps of success, Theobroma faced several challenges that threatened its growth. One major issue was scaling up while maintaining the quality and standards that customers loved.As the brand expanded, the personal touch of hand-made items risked becoming diluted.
Competition also intensified, with foreign brands and local start-ups entering the Indian dessert market, making it harder for Theobroma to stand out.
Expansion brought logistical and operational hurdles, such as supply chain management, training staff, and ensuring consistent quality across outlets.Additionally, adapting to the evolving preferences of Indian customers, who increasingly sought healthier, glutenfree, and vegan options, added to the complexity of their growth journey
Strategies & Growth
Focus on Product Quality and Innovation:
Anchored core strengths in high-quality ingredients and innovation.
Continued to experiment with new recipes to keep the menu fresh and exciting.
Differentiated from competitors by maintaining quality even at large-scale manufacturing, avoiding cost-cutting measures that compromised product integrity.
Operational Excellence:
Invested in staff training and optimized supply chains.
Standardized processes across outlets to ensure consistency in product quality and customer experience.
Strong backend support allowed the company to focus on customer-facing strategies.
Effective Marketing and Customer Engagement:
Leveraged social media and word-ofmouth to promote new products and outlets.
Emphasized storytelling in marketing campaigns, sharing the brand journey and showcasing products made with passion.
Highlighted customer testimonials that resonated with the target audience, enhancing brand loyalty and engagement.
Expansion & Future Plans
A major landmark was passed when the expansion of Theobroma beyond Mumbai began, with outlets opening in Delhi, Pune, Bengaluru, and Hyderabad, all replicating the successful Mumbai model. By 2020, the brand had scaled up to over 70 locations across India, securing a place as a national name. Further expansion in the years to come will likely aim at consolidating this across-the-nation presence and making forays into high-potential tier-2 markets. Theobroma might also go international, focusing on regions with large Indian communities. It has plans for diversifying into vegan, gluten-free, and lowsugar offerings, among others, while improving its online and e-commerce platforms in preparation for the surge in demand.
What did we learn from Theobroma?
Passion and a Focused Vision:
The Pathway to Success Kainaz's passion for 'doing something special' in desserts formed the spine of Theobroma.Aclear vision differentiates you, and your attention to quality can take your business toward success.
Quality over Quantity:
Theobroma gives such attention to the quality of the ingredients and handcrafted products that it does not sell other than high-quality ones. Consistency in quality with the expansion may be tedious, but it brings loyalty among the customers.
Customer-Centric Approach:
Theobroma paid a lot of attention to customer satisfaction by providing them with a friendly atmosphere, listening to their suggestions, and acting accordingly.Acustomer-oriented approach helped provide an experience that one would remember and stay connected with for brand loyalty.
The journey of Theobroma stands as an epitome of vision, persistence, and a constant drive for excellence. From that small bakery in Mumbai to becoming a household name across the nation, this journey has only strengthened them and sharpened their eyes for focus. Looking ahead to the future- it is only better poised to keep an upward graph. While following its inherent values, the brand can shape itself according to the changing market dynamics, and it is likely to achieve not merely sustained growth but perhaps new benchmarks in the Indian dessert industry. Be it through expansion to new geographies, diversication of the product portfolio, or enrichment of the customer experience, the future of Theobroma appears as rich and rewarding as the desserts served.
Top 10 SERVICENOW PARTNERS (2024)
Find the Best Partner for Business Growth
As automation becomes integral to
modern IT operations, leveraging the right expertise is vital. By 2026, the automation market is expected to reach $19.6 billion, with advanced automation tools, companies can cut operational expenses by up to 30%, boosting overall productivity and profitability
Despite this growth, 94% of organizations remain bogged down by manual, repetitive tasks, while 55% struggle to integrate disparate systems effectively. ServiceNow consulting partners offer the specialized skills necessary to overcome these challenges, deploying advanced automation solutions that unify workflows and reduce operational inefficiencies.
In this article, we highlight the top ServiceNow partners of 2024, known for their ability to optimize your IT environment through strategic automation, seamless integration, and robust process management. With their guidance, you can eliminate common bottlenecks, reduce costs, and maintain a competitive edge.
Best 10 ServiceNow Partners in 2024
1. KPMG
KPMG’s approach to ServiceNow implementations delivers a robust technical foundation designed to streamline operations within highly regulated environments. With a deep knowledge on financial services, KPMG tackles the complex compliance challenges that IT professionals face daily, offering solutions that reduce risk while maintaining operational integrity
The firm’s methodology integrates ServiceNow Partners into existing IT infrastructures, and confirms seamless workflows and consistent performance. By focusing on reducing inefficiencies and improving system reliability, KPMG addresses critical pain points like audit readiness and data security. Their ability to align ServiceNow solutions with stringent regulatory requirements makes KPMG a key partner for organizations looking to optimize their IT operations without compromising on compliance.
Key Takeaways for KPMG
1. ServiceNow Partnership
Collaboration with ServiceNow to modernize service management, enhance efficiency, and improve technology infrastructure visibility
2. Comprehensive Solutions
Offers diverse services, including customer service management and ESG operationalization, tailored for various business needs.
3. Healthcare Focus
Recognized as 2023 Healthcare Partner of the Year, excelling in transforming healthcare organizations and meeting regulatory standards.
4. Recognized Excellence
Multiple ServiceNow awards, highlighting KPMG’s commitment to superior service management and business transformation across industries.
5. Client Success
Proven track record with clients like Danone and Uber, driving digital transformation and improving operational workflows.
2. Deloitte
Deloitte Consulting LLP emerges as a top-tier ServiceNow partners, offering a robust framework for enterprises that demand precision and reliability in their IT operations. Their expertise lies in configuring and optimizing ServiceNow environments to meet complex business requirements, focusing on streamlining IT service management, automating workflows, and enhancing incident resolution processes. Deloitte’s technical approach ensures that every ServiceNow instance is fine-tuned for scalability, minimizing downtime, and
maximizing system uptime—crucial for enterprises where IT infrastructure is the backbone of daily operations.
IT professionals often grapple with integrating new solutions into legacy systems, maintaining system stability during upgrades, and ensuring seamless data migration. Deloitte addresses these challenges head-on by employing a rigorous, methodical process that prioritizes operational continuity. Their ability to navigate and mitigate these common pain points, coupled with a strong emphasis on technical excellence, positions them as a goto partner for organizations seeking a seamless and resilient ServiceNow deployment.
Key Takeaways for Deloitte Consulting LLP
1. ServiceNow Partnership
Advanced partnership with ServiceNow, incorporatingAI to automate complex workflows.
2. Industry Solutions
Delivers tailored solutions for government, manufacturing, and life sciences, ensuring compliance.
3. Global Impact
2023 ServiceNowAmericas Service Provider Partner of the Year, streamlining global service delivery
4. Expertise:
3,300+ practitioners reducing manual processes and enhancing IT operations.
5. Growth:
Innovating withAI-driven solutions, maintaining leadership in digital transformation.
3. EY
EY improves IT service management through advanced automation within the ServiceNow Partners platform, enabling dynamic incident response workflows that prioritize and route incidents with minimal manual input. This capability is crucial for large enterprises with complex IT environments, where rapid issue resolution is essential to maintaining service continuity. In scenarios where system outages could disrupt operations, the automated workflows implemented by EY swiftly identify and address root causes, correlating data across multiple sources.
This reduces downtime and provides IT teams with actionable insights, allowing for proactive measures to prevent future incidents. The seamless integration of ServiceNow with existing tools also ensures enhanced visibility and control, making it easier to manage IT assets and maintain compliance.As the organization scales, EY’s approach ensures that the ServiceNow environment adapts without compromising performance, addressing key challenges like resource allocation and system stability, ultimately leading to a more resilient IT infrastructure.
Key Takeaways for Ernst & Young LLP(EY)
1. ServiceNow Expertise
Global Elite partner with a strong focus on innovative digital transformation using the ServiceNow platform.
2. Industry Coverage:
Specializes in diverse sectors, including healthcare, finance, retail, and manufacturing, delivering tailored solutions.
3. Certified Professionals:
Over 1,700 accredited professionals, including Certified Master and Technical Architects, ensuring high-quality ServiceNow implementations.
4.Advanced Integration
LeveragesAI and automation to streamline workflows and enhance user experiences across front- and back-office functions.
5. Global Reach
Extensive regional coverage with offices across theAmericas, EMEA, andAPAC, providing local expertise and support.
4. IBM
IBM offers a sophisticated approach to ServiceNow consulting, designed to meet the intricate demands of modern IT environments. With a robust focus on technical precision, IBM integrates ServiceNow seamlessly into existing infrastructures, enhancing operational workflows and driving automation. Their expertise spans across configuring complex ServiceNow modules and ensuring these configurations align perfectly with organizational processes. This attention to detail minimizes disruptions and streamlines operations, allowing businesses to focus on strategic initiatives.
IBM tackles critical challenges such as ensuring data consistency, maintaining security compliance, and managing integrations across diverse platforms. By implementing scalable solutions, IBM supports organizations in adapting to increasing data volumes and evolving business requirements without compromising performance. Their commitment to operational excellence and deep technical knowledge make IBM a reliable partner for enterprises looking to maximize the value of their ServiceNow investments and maintain a resilient IT framework. This approach enables IT teams to operate more efficiently, mitigate risks, and support broader digital transformation goals.
Key Takeaways for IBM Consulting
1. Comprehensive Service Offerings
IBM Consulting provides a wide range of solutions including IT, employee, and customer workflows, ensuring end-to-end service delivery
2. StrongAI andAutomation Focus:
Integrates IBM Watson and generativeAI tools to enhance automation and workflow optimization across various enterprise domains.
3. Industry Expertise
Deep industry knowledge across sectors like healthcare, energy, telecom, and finance, offering tailored solutions that meet specific needs.
4. Global Elite Partner Status
Recognized as a Global Elite Partner by ServiceNow, with a robust team of certified architects and implementation specialists.
5. IBM Garage Methodology
Uses a unique approach combining agile development, design thinking, and DevSecOps to accelerate transformation and minimize risks.
5. Infosys
Infosys excels in delivering customized solutions designed to meet the specific needs of industries like banking, healthcare, and retail. Their approach integrates advanced machine learning andAI-driven analytics into ServiceNow, enabling automation of complex workflows and proactive issue resolution.
Infosys specializes in seamless integration with existing systems, ensuring a smooth transition with minimal disruption. Their data migration services focus on security and compliance, using encryption protocols to protect sensitive information. This technical expertise is vital for organizations managing largescale, confidential data.
Infosys also employs cloud-native architectures and microservices, providing flexibility and scalability for futureproofing IT environments. Their deep industry knowledge enables the development of specialized workflows and automation, Improving operational efficiency beyond standard solutions.
Key Takeaways for Infosys
1. Extensive ServiceNow Experience
Over 500 service management and ServiceNow engagements for 200+ clients across various industries and geographies.
2. Global Reach
Presence in over 56 countries with a workforce of 343,000+ professionals, supporting global digital transformation efforts.
3. Diverse Industry Focus
Expertise across key sectors like financial services, healthcare, manufacturing, and telecom, offering customized solutions.
4. Elite Partner Status
Recognized as an Elite ServiceNow partner, providing comprehensive consulting, implementation, and managed services.
5. Strong Technical Certifications
Holds multiple ServiceNow certifications, including Certified Application Developer and Certified TechnicalArchitect, showcasing technical expertise.
6. Cognizant Technology Solutions
Cognizant Technology Solutions U.S. Corp excels in delivering ServiceNow implementations that address the core technical challenges faced by IT professionals. With a focus on operational precision, Cognizant integrates ServiceNow into complex IT environments, ensuring seamless workflow automation and process management. Their technical setup involves advanced configurations that align with existing IT infrastructures, reducing downtime and optimizing resource allocation. Cognizant’s approach helps IT teams tackle common issues such as system integration bottlenecks, inconsistent service delivery, and the need for real-time data visibility. By focusing on these specific pain points, Cognizant not only improves system efficiency but also empowers IT professionals to manage their environments with greater control and reliability.
Key Takeaways for Cognizant Technology Solutions
1. Comprehensive Offerings
Provides a wide range of solutions, including cybersecurity, customer experience, and technology excellence on the ServiceNow Store.
2. Versatile Partner Types
Acts as a reseller, service provider, and consultant, offering end-to-end services from software procurement to implementation and management.
3. Global Reach
Operates across theAmericas, Europe, Asia-Pacific, and Middle East regions, ensuring broad geographical coverage.
4. Industry Focus
Specializes in sectors like financial services, healthcare, manufacturing, and telecommunications, tailoring solutions to industry needs.
5. Recognized Leader
Awarded the 2021 ServiceNow Global Accelerated Growth Partner of the Year for driving successful business outcomes.
7. Sage IT INC
For organizations navigating the complexities of digital transformation, finding a ServiceNow partner that combines technical depth with operational insight is crucial. Sage IT INC excels in this space, delivering ServiceNow solutions that seamlessly integrate into existing IT environments. With a focus on minimizing disruption and ensuring operational continuity, Sage IT INC supports businesses in maintaining smooth operations even during significant system upgrades.
What makes Sage IT INC a standout choice is their targeted approach to common IT challenges. They address system integration issues, streamline workflow automation, and enhance data integrity, all while implementing robust security frameworks. This method not only improves the reliability of IT systems but also boosts overall performance, making day-to-day operations more manageable and effective for IT teams.
Sage IT’s ability to offer customized solutions tailored to specific business needs ensures that each implementation aligns with organizational goals. Their focus on scalability means that as businesses grow, their ServiceNow setup can adapt without a hitch, ensuring sustained efficiency and value. For companies seeking a ServiceNow partner that brings both technical expertise and a strategic, growthoriented mindset, Sage IT INC delivers a compelling combination of innovation and reliability
Key Takeaways for Sage IT
1. ServiceNow Partnership
Key partner focused on optimizing IT operations and improving service delivery through tailored solutions.
2. Comprehensive Solutions: Offers ITOM, ITSM, and ITBM solutions to address IT challenges like process automation and operational efficiency
3. Customer-Centric Ensures ServiceNow implementations align with client needs, enhancing IT workflows and reducing manual processes.
4. Innovation
IntegratesAI and automation to optimize IT operations and improve service reliability.
5. Growth:
Continuously expanding ServiceNow capabilities to address IT challenges and improve operational efficiency.
8. DXC Technology
DXC Technology stands out as a formidable partner in the ServiceNow Partners ecosystem, with a deep history of delivering robust solutions since 2008. With over 1,000 dedicated ServiceNow experts and more than 6,500 successful implementations, DXC brings a wealth of experience to its clients. The company’s expertise spans critical areas such as customer service management, IT service management, and enterprise applications, making it a go-to partner for businesses looking to optimize their ServiceNow investments.
DXC’s strategic focus is reinforced by the formation of a global ServiceNow Strategic Business Group, positioning it as a leader in driving tailored solutions for complex business needs. With a strong reputation for delivering high customer satisfaction, DXC remains a top choice for organizations seeking a reliable and experienced ServiceNow partner.
Key Takeaways for DXC Technology
1. ServiceNow Partnership
15+ years as a Global Elite Partner, specializing in seamless ServiceNow integrations.
2. Expertise
Focus on enterprise service management and IT automation, enhancing IT resilience with DXC Platform X.
3. Global Reach
6,500+ implementations across industries like retail, ensuring system reliability and integration.
4. Recognition
Leader in cognitive and self-healing IT infrastructure, minimizing disruptions.
5. Growth
Expanding certified resources, leading in ServiceNow-driven transformation.
9. Fujitsu Consulting
Fujitsu Consulting boasts extensive experience and a global footprint in the ServiceNow ecosystem, making it a trusted partner for many enterprises. The firm excels in delivering robust ServiceNow implementations with a focus on technical precision and operational efficiency. With a strong foundation in IT service management and cloud operations, Fujitsu Consulting integrates smoothly with complex IT infrastructures, addressing
challenges like system compatibility and data migration. Their expertise ensures that each implementation optimizes resource allocation, improves workflow automation, and maintains system integrity across multiple environments.
For IT professionals facing service outages, process inefficiencies, and security vulnerabilities, Fujitsu Consulting provides strategic solutions that streamline processes, improve service reliability, and bolster security frameworks. This approach minimizes downtime and operational risks, making Fujitsu Consulting a preferred partner for businesses aiming for a high-performance IT ecosystem.
Key Takeaways for Fujitsu Consulting
1. ServiceNow Partnership
2023APJ Elite Partner of the Year, improving IT setups across the region.
2. Innovation
Launching cross-industry solutions via the Fujitsu-ServiceNow Innovation Center.
3. Global Expertise
Streamlining IT operations across sectors, overcoming integration challenges.
4. Recognition
AwardedAPJ Creator Workflow Partner for exceptional automation.
CDW specializes in integrating ServiceNow solutions into both traditional and cloud-based infrastructures, ensuring seamless
operation across diverse IT landscapes.CDW’s approach includes developing customized strategies that enhance system security and reliability Their emphasis on advanced security protocols and automation helps mitigate risks, protect data integrity, and reduce system downtime. This proactive stance addresses key challenges faced by IT teams, such as managing integration complexities and safeguarding against cyber threats.
For organizations looking to navigate the complexities of IT service management with a focus on security, CDW offers tailored solutions that optimize performance and resilience. By delivering secure, adaptable, and efficient ServiceNow implementations, CDW proves to be an ideal partner for businesses seeking to enhance their IT operations and protect their infrastructure.
1. Responsive ServiceNow Partners
Focuses on understanding business goals and processes to align solutions with organizational objectives effectively
2. Comprehensive Managed Services: Offers extensive managed services, including platform governance, maintenance, and enhancements, to optimize ServiceNow investment.
3. ExpertiseAcross Sectors
Specializes in key industries such as education, healthcare, financial services, and government, providing tailored solutions.
4. Certified Professionals
Boasts a team of certified architects and developers skilled in delivering advanced ServiceNow solutions across various domains.
5. Proactive Optimization
Uses SmartScan and SmartAdmin programs to ensure platforms remain efficient, scalable, and aligned with best practices.
Conclusion
Choosing the right ServiceNow Partners goes beyond addressing immediate IT challenges—it’s about maximizing the full potential of your organization’s digital transformation. Each partner highlighted here brings a unique blend of expertise, focusing on solutions that align with your business goals. Consider the possibilities: improved operations, robust data security, and seamless integrations that elevate your IT infrastructure to new heights. With a strategic partnership, you gain more than just a service—you gain a trusted advisor who supports you through every step of your journey, driving impactful outcomes that propel your business forward. Don’t miss out on the chance to transform your IT approach and gain a competitive edge. Partner with the best today and experience the difference rsthand.
