From Model T to Electric Cars: How Ford Transformed the Automotive Industry?
Business Leaders To Watch In 2024
Top 10 Richest Women in the World in 2024
Founder & CEO
MARKETING COORDINATOR (AMERICAS)
Peter J.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Sarah C.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
GRAPHIC DESIGNER
Divya B.
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Aswestepinto2024,thebusinesslandscapecontinuestoevolverapidly,drivenbytechnological advancements,economicshifts,andgeopoliticalchanges.Amidstthisdynamicenvironment, certainbusinessleadersstandout,inspiringinnovation,shapingindustries,anddrivingsustainable growth.Aswelookaheadto2024,itisclearthattheseleaderswillcontinuetoplayapivotalrole indrivinginnovationandshapingthefutureofbusiness.
Inthedynamicworldofbusiness,thereareindividualswhoseunwaveringdedicationandtireless effortstranscendconventionalsuccess. aniconicleaderandthe of KeithKing, Founder&CEO theesteemed embodiesthis NationalVeteranBusinessDevelopmentCouncil(NVBDC), exceptionalspirit.Withanillustriouscareerspanningoverfourdecades,Keithhaspassionately championedthecauseofhisfellowVeterans,propelledbyhispersonalconvictionthathewas amongthefortunatefewtohavesurvivedhisVietnamtourand"madeithome."
HarnessinghisprofoundsenseofdutyandanunwaveringcommitmenttoempoweringVeterans, Keithspearheadedthedevelopmentofthepioneeringthird-partyVeteranBusinessCertification programintheUnitedStates.ItsunparalleledacceptancebyesteemedmembersoftheBillion DollarRoundtablehassolidifieditsstatusasthegoldstandardintheindustry.In2014,he propelledthisgroundbreakingCertificationprogramtonationalprominence,unlocking unprecedentedopportunitiesforVeteran-ownedbusinessesacrossthenation.
KeithKing'sremarkablejourneyisoneofresilience,determination,andarelentlesspursuitof justiceforthosewhohaveserved.Joinusaswedelveintotheextraordinarylifeand accomplishmentsofthisiconicleader,whoseunwaveringmissionisrevolutionizingveteran entrepreneurshipandempowerment,onecertificationatatime.
Shalmali
Forthecoverreadabout-
ForourIssueof “The Most Influential Business Leader to Watch in 2024,” NicholeDaher, wepresent FounderandCEOofSOSFranchising,leadingher waytorevolutionizeAutismTreatmentforgood.
Inthedynamicworldofbusiness,thereareindividuals whoseunwaveringdedicationandtirelesseffortstranscend conventionalsuccess. aniconicleaderandthe KeithKing, Founder&CEO NationalVeteran oftheesteemed BusinessDevelopmentCouncil(NVBDC),embodiesthis exceptionalspirit.Withanillustriouscareerspanningover fourdecades,Keithhaspassionatelychampionedthecause ofhisfellowVeterans,propelledbyhispersonalconviction thathewasamongthefortunatefewtohavesurvivedhis Vietnamtourand"madeithome."
However,beforewegettohertrailblazingstory,we needtounderstandwhatABAtherapyis.Applied BehaviorAnalysis(ABA)isaleadingapproachfor supportingautisticindividuals.Thisscience-based methodfocusesondevelopingobservable improvementsinbehavior Throughpositive reinforcementanderrorlessteaching,ABAtherapy reducesproblembehaviors,teachesessentialskillslike communicationandindependence,andpromotesalove oflearning.
AMotherBuildingaBridgeofHope Harnessinghisprofoundsenseofdutyandanunwavering commitmenttoempoweringVeterans,Keithspearheadedthe developmentofthepioneeringthird-partyVeteranBusiness CertificationprogramintheUnitedStates.Itsunparalleled acceptancebyesteemedmembersoftheBillionDollar Roundtablehassolidifieditsstatusasthegoldstandardinthe industry.In2014,hepropelledthisgroundbreaking Certificationprogramtonationalprominence,unlocking unprecedentedopportunitiesforVeteran-ownedbusinesses acrossthenation.
ABAtherapyhelpsindividualsmovebeyondtheir symptomsandthriveasfunctionaladultswithintheir communities.ThisiswhereNicholestepsinas someonewhojuststartedherjourneyofbeinga stepmotherofanautisticchild.Newtothesituation,she attendedparenttrainingclassesatherstepdaughter’s ABAtherapyclinic.
KeithKing'sremarkablejourneyisoneofresilience, determination,andarelentlesspursuitofjusticeforthose whohaveserved.Joinusaswedelveintotheextraordinary lifeandaccomplishmentsofthisiconicleader,whose unwaveringmissionisrevolutionizingveteran entrepreneurshipandempowerment,onecertificationata time.
Asthechildprogressedinleapsandbounds,everything seemedwelluntilsheturned7,andtheABAclinic terminatedservices.Atthispoint,Nicholediscovered theflawsinthesystem,likethevastmajorityofABA clinicsonlyacceptedchildrenuptoage7.Additionally, theydidnotofferancillaryservicesthatchildrenwith AutismalsoneedinconjunctionwithABA.Nichole foundthistobeaconcerningtrend,asitwasnearly impossibletofindcompletetreatmentforautistickids.
10 KEITH KING 20 30 Naples: A Symphony of Beauty and Flavor
Top 10 Richest Women in the World in 2024
38 From Model T to Electric Cars: How Ford Transformed the Automotive Industry?
48 The Power Of Promotional Custom Products In Branding
Cover Story KEITH Revolutionizing Veteran Entrepreneurship and Empowerment KING Founder & CEO Inthedynamicworldofbusiness,thereareindividuals whoseunwaveringdedicationandtirelesseffortstranscend conventionalsuccess.KeithKing,aniconicleaderandthe Founder&CEOoftheesteemedNationalVeteran BusinessDevelopmentCouncil(NVBDC),embodiesthis exceptionalspirit.Withanillustriouscareerspanningover fourdecades,Keithhaspassionatelychampionedthecause ofhisfellowVeterans,propelledbyhispersonal convictionthathewasamongthefortunatefewtohave survivedhisVietnamtourand"madeithome."
Harnessinghisprofoundsenseofdutyandanunwavering commitmenttoempoweringVeterans,Keithspearheaded thedevelopmentofthepioneeringthird-partyVeteran
BusinessCertificationprogramintheUnitedStates.Its unparalleledacceptancebyesteemedmembersoftheBillion DollarRoundtablehassolidifieditsstatusasthegoldstandard intheindustry.In2014,hepropelledthisgroundbreaking Certificationprogramtonationalprominence,unlocking unprecedentedopportunitiesforVeteran-ownedbusinesses acrossthenation.
KeithKing'sremarkablejourneyisoneofresilience, determination,andarelentlesspursuitofjusticeforthosewho haveserved.Joinusaswedelveintotheextraordinarylifeand accomplishmentsofthisiconicleader,whoseunwavering missionisrevolutionizingveteranentrepreneurshipand empowerment,onecertificationatatime.
A Quest for Equity Afterdedicatingyearstopursuing FederalandStategovernmentcontracts, Keithbecameincreasinglydisenchanted withthearbitrarymethodsemployedfor awardingthesecontracts.Witnessing bidsintendedforsmalldisabled veteran-ownedbusinessesbeinggiven tocompaniesthatclearlydidnotmeet thecriteria,Keithdecidedtofilea protest.However,hewasdisheartened todiscoverthathis"victory"only resultedinthecontractbeingre-bid, withoutanyconsiderationforhisown eligibility.Thisexperiencemadehim realizethathewasnotoperatingona levelplayingfield.
Duringthisperiod,Keithlearnedabout aprogramcalled"supplierdiversity" offeredbymanycorporations,which aimedtosupportminorityandwomenownedbusinesses.Thispiquedhis curiosityandledhimtoquestionwhy veteranswerenotincludedinsuch initiatives.Hewantedtounderstandthe reasonsbehindthisexclusionand determinewhatstepsneededtobetaken tobringaboutachange.
OvercomingObstacles OnceKeithbeganengagingindiscussionswith corporationsaboutsupplierdiversityandtheexclusionof veteranbusinesses,twomainissuesquicklysurfaced.The firstchallengewastoaddresswhyveteransshouldbe includedinsupplierdiversityinitiativesandwhatfactors contributedtotheir"disadvantaged"status.In2012,Keith authoredadocumenttitled"TheRationaleforVeteranOwnedBusinessestobeIncludedinCorporateSupplier DiversityPrograms,"whichpresentedcompellingdataon economicdisadvantages,educationaldisparities,and careerobstaclesfacedbyveterans.Thisdocumenthelped thecorporationsunderstandtheneedforinclusion.
Afterthecorporationsacceptedtherationale,thesecond hurdlewasestablishingacertificationprogramthatmet theirstandards.Toaddressthisneed,theNationalVeteran BusinessDevelopmentCouncil(NVBDC)wasfoundedin 2013.TheNVBDC'sprimaryobjectivewastoidentify andcertifybothservice-disabledandveteran-owned businesses(SD/VOBs)inthecommercialmarketplace, aligningwithsupplierdiversityindustrybestpractices. Theyimplementedarigorouscertificationprocess designedtomeetthescrutinyofgovernmentaland corporateentitiesseekingtoengagecertifiedSD/VOBs.
InApril2014,theNVBDCconducteditsCertification processtesting,involvingrepresentativesfromprominent entitiessuchasGM,Ford,Chrysler,Kellogg's,WBENC, NMSDC,VBOC,SCORE,andtheVA.Receiving collectiveapprovalfromtheseorganizations,theNVBDC launcheditscertificationprogramwhilesimultaneously workingonthedevelopmentofanonlinecertification system.Thisonlineplatformwasnationallyreleasedin June2015,furtherstreamliningthecertificationprocess forveteran-ownedbusinesses.
FromWitnesstoAdvocate Throughhisservice,Keithwitnessedtheprofoundimpact ofwaronindividuals.Heservedalongsideyoungsoldiers whoseinnocencequicklyfadedastheyfacedtheharsh realitiesofcombat.Thetransformationfromfresh-faced youngsterstohardenedandembitteredindividuals occurredwithinamatterofmonths.Theseexperiences deeplyaffectedKeith,andherealizedthatifhehadthe capacitytoassisthisfellowveterans,hehadamoral obligationtodoso.Thestarkevidenceofman's inhumanitytomanmotivatedhimtotakeactionand providesupporttothosewhohadenduredthehardships ofwar.
Journey of Support for Vietnam Veterans Keithbeganhisjourneyofhelpingfellow veteransasavolunteerinthelate1980s.Hehad theopportunitytomeetasmallgroupofVietnam Veteranswhowereattemptingtoestablishalocal chapteroftheVietnamVeteransofAmerica (VVA).WorkingintheinnercityofDetroit,they soonencounteredhomelessveterans,witnessed theeffectsofwhatwouldlaterberecognizedas Post-TraumaticStressDisorder(PTSD),and discoveredveteranssufferingfromunusualand deadlyformsofcancerthatwereunfamiliarto them.
Duringthistime,theyalsouncoveredthetruth aboutAgentOrange,realizingthattheyhadbeen deceivedbythemisinformationsurroundingits dangers.Themedia,andparticularlymovies, continuedtoperpetuatenegativestereotypes, portrayingVietnamVeteransasdrug-addictedand violentindividuals.
Inlightofthesechallenges,Keithandhisfellow VietnamVeteransrecognizedtheurgentneedto organizeandsupporteachother.Theyunderstood thatiftheydidn'ttaketheinitiativetohelptheir fellowveterans,nobodyelsewould.Keith considershimselffortunatetohavereturnedhome andreintegratedintosocietywithrelativeease, acknowledgingthatmanyothersfacedsignificant difficultiesintheirtransition.
Keith King with Mark Hands, Director of Supplier Diversity at the Federal Reserve Bank of Chicago
CalltoAction Keithemphasizestheimportanceofseeminglysmallgestures likesaying"Welcomehome"or"Thankyouforyourservice" toveterans.Thesesimpleexpressionsofgratitudecanmakea significantimpactontheirwell-beingandsenseof acknowledgment.
Healsoemphasizesthecriticalneedtosupportthefundingof theDepartmentofVeteransAffairs(VA)andtocommunicate thissupporttolegislators.Keithhighlightsthatthereisa widespreadmisunderstandingaboutthelevelofmedicalcare providedbytheVA.Manyhospitalsandsmallerfacilitieslack sufficientstafftomeetthehealthcareneedsofveterans,andit iscrucialtoadvocateforimprovedresourcesandsupportfor theseinstitutions.
Tohisfellowveterans,Keithdeliversamessageencouraging themtorecognizethattheirlifeexperiencesdiffergreatlyfrom themajorityofAmericans.Combatveterans,inparticular,have undergonelife-alteringchangesasaresultoftheirservice. Whiletheirexperiencesmayneverbefullyunderstoodby civilians,itisimportantforveteranstoaccepttheappreciation expressedbynon-militaryindividuals.Keithurgesveteransto takeprideintheirservice,asitisanactthatfewpeoplewould willinglyvolunteerfor.
EmpoweringVeterans TheNationalVeteranBusinessDevelopmentCouncil (NVBDC)organizestwoannualeventsthatserveasplatforms forcertifiedveteran-ownedbusinessestoengageindirect contactandone-on-onemeetingswithcorporatemembers. Theseeventsprovidevaluablenetworkingopportunitiesfor bothparties,fosteringbusinessconnectionsandcollaborations.
Inadditiontotheseevents,theNVBDCoffersongoingtraining programsandeducationalwebinarsthatprovideguidanceon theintricaciesofdoingbusiness,specificallytailoredtothe needsofitscertifiedveteran-ownedbusinesses.These resourcesaimtoequipveteranswiththeknowledgeandskills necessarytonavigatethebusinesslandscapesuccessfully.
AuniqueprogramofferedbytheNVBDCistheirfocuson "futureveterans."Thisinitiativeinvolvesanationalscholarship programforhighschoolseniorswhoareactiveintheJunior ReserveOfficers'TrainingCorps(JROTC)andarepreparingto pursuehighereducation.Byprovidingscholarshipstothese promisingstudents,theNVBDCsupportstheiraspirationsand recognizestheirdedicationtoservingtheircountry
Throughthesevariousprogramsandinitiatives,theNVBDC demonstratesitscommitmenttosupportingveteran-owned
businesses,fosteringconnectionsbetweenveteransand corporatemembers,andinvestingintheeducationand developmentoffuturegenerationsofveterans.
Family,Supporters,andFutureAspirationsofthe NVBDC
Keith'sgreatestsourceofprideishiswifeof53years, hischildren,grandchildren,andfourgreatgrandchildren.Whilethegreat-grandchildrenhavenot beendirectlyinvolvedinhisveteranactivities,Keith expressesgratitudefortheinvolvementandsupporthe hasreceivedfromhisfamily.
Healsotakesimmenseprideintheindividualswhohave lenttheirnames,talents,and,insomecases,financial supporttobringtheNationalVeteranBusiness DevelopmentCouncil(NVBDC)tolife.Despitethe existenceofskeptics,Keithfindsprideinthosewho sharehisvisionandbeliefintheNVBDC'spurpose.
AnothergroupthatKeithholdsinhighregardisthe corporationsthatnotonlyprovidedguidanceonthesteps requiredforacceptanceintotheirsupplierdiversityprograms butalsofollowedthroughwiththeirpromisedsupport.Their commitmenttosupportingveteran-ownedbusinessesisa testamenttotheirdedicationandintegrity
Lookingtothefuture,Keithenvisionsinternationalexpansion fortheNVBDC,indicatingtheorganization'saspirationsto broadenitsreachandimpactbeyondnationalboundaries.
FindingPurposeinVeteranVolunteering Keith'sadvicetosomeonewhowishestogetinvolvedin volunteeringforveteransbutisunsurewheretobeginisto startbyidentifyingacauseorpurposethatresonateswiththem personally.Withnumerousorganizationsdedicatedtoassisting veteransandtheirfamilies,therearemanyavenuesto contribute.
Keithrecallshisownexperienceasayoungchild,visiting thelocalcemeteryonMemorialDaytoplaceflagsonthe gravesofveterans.Duringoneoftheseceremonies,he wasapproachedbyanolderwomanwhoreferredtohim asa"youngman."Thissimpleactmadehimfeelasense ofaccomplishmentandpurposeforthefirsttime.This memoryhighlightsthesignificanceoffindingacauseor activitythatprovidesasimilarsenseoffulfillmentand impact.
Byreflectingonone'sowninterests,experiences,and passions,individualscanidentifyspecificareaswithinthe realmofveteransupportthattheyfeelstronglyabout. Whetherit'svolunteeringatalocalveterans'organization, providingassistancetohomelessveterans,supporting mentalhealthinitiatives,oranyothercause,choosinga purposeclosetoone'sheartcanhelpguideonetoward meaningfulandrewardingvolunteeringopportunities.
"Doing Business with the Federal Reserve and Corporate America” Imagine a city where ancient history intertwines with vibrant modernity, where the aroma of freshly baked pizza dances on the wind, and where the Mediterranean Sea stretches out in a dazzling expanse. This is Naples, a symphony of beauty and avor that captivates the senses and leaves an indelible mark on the soul.
Naples, a beautiful city in southern Italy, offers a unique blend of natural beauty, vibrant street life, and coastal charm. This city is known for its rich history, cultural treasures, and stunning views. This city is mainly known for those who are seeking adventure and relaxation. Let's see how this city offers you the world's best cuisine and authentic Italian experience, rich in tradition and surprises.
Your Adventure Starts Here Nestled on Italy's southwestern coast, Naples, the capital of Campania, is a gateway to breathtaking natural beauty. The city's proximity to the Bay of Naples, the active volcano Mount Vesuvius, and nearby attractions like Pompeii, the Amal Coast, and the islands of Capri and Ischia makes it a must-visit destination for travelers seeking adventure and exploration.
History Through The Ages NaplesisaUNESCO-declaredWorldHeritagesite-itfeelslikesteppingbackintimewhere everycornertellsastory ThecitywasfoundedbyGreeksover2800yearsago,andhas beenaculturalmeltingpot,influencedbyRomans,Byzantines,Normans,andSpaniards, eachleavingtheirmarkonthecity'sarchitecture,cuisine,andtraditions.TheNaples Cathedral,orDuomodiSanGennaro,isastunningexampleofGothicarchitectureandthe city'sreligiousheart.VisitorscanadmireintricatefrescoesandthebloodrelicofSaint Januarius,thecity'spatronsaint.Notjustchurchesandpalaces,thecityliesalabyrinthof tunnelsandcatacombs,remnantsofancientcivilizations.
When Can You Visit? Napleshasamixedclimate-thebesttimetovisitisinthespring(ApriltoJune)orautumn (SeptembertoOctober),whentheweatherispleasantandthecrowdsarethinner.Summers couldbealittlehot,whilewintersaregenerallymild.Spring(ApriltoJune)inthecityis idealforexploringthecity'shistoricsitesandnearbyattractions.Thetemperaturesare comfortable,rangingbetween15°Cto25°C,andthecityisinfullbloom.Thisisalsothe seasonforfestivalsliketheMaggiodeiMonumenti,whichcelebratesthecity'sartistic heritage.
A City of Art and Music ImmerseyourselfinNaples'artisticsoul,wherecenturiesoldmasterpiecesandcontemporarycreationsintertwine. ExplorethetreasuresoftheMuseodiCapodimonteandthe NationalArchaeologicalMuseum,thenwanderthroughthe vibrantstreetsadornedwithcaptivatingstreetart.Asnight falls,lettheenchantingmelodiesofclassicaloperaatthe TeatrodiSanCarloandthelivelystreetmusictransport youintotheheartofNaples'culturalscene.
A Treasure Trove of Attractions DiscoverthehiddengemsofNaples,acitysteepedin historyandculture.Thislistofthetop10placestovisit willguideyouthroughitsmosticonicattractions.
1. MtVesuvius:MountVesuviusisanactive stratovolcanonearthecity,famousforitscatastrophic eruptioninAD79thatburiedPompeiiand Herculaneum.Itremainsoneofthemostlymonitored volcanoesduetoitshistoryandproximityand denselypopulatedareas.
2. NationalArchaeologicalMuseum:TheNational ArchaeologicalMuseumhousesanimmense collectionofGreekandRomanantiquities.
3. MuseodiCapodimonte-Aformerroyalpalace housinganimpressivecollectionofRenaissanceand BaroqueartfeaturingworksbyCaravaggio,Titian, andRaphael.
4. NaplesCathedral(DuomodiSanGennaro)-A stunningGothiccathedraldedicatedtothepatron saintofNaples,renownedforitsbeautiful architectureandthefamousbloodrelicofSaint Januarius.
5. TeatrodiSanCarlo-Oneoftheworld'soldest andmostprestigiousoperahouses,itoffersarich programofopera,ballet,andclassicalmusic.
6. Casteldell’Ovo-Theoldeststandingcastleinthe city,locatedontheseafrontandoffering panoramicviewsoftheBayofNaplesandthecity, is.
7. CastelNuovo(MaschioAngioino)-Ahistoric castlewithastrikingmedievalfaçadeandarich history,nowhousingamuseumandexhibition space.
8. Spaccanapoli-Spaccanapoliisthestraightand narrowmainstreetthattraversestheold,historic centerofthecityofNaples,Italy
9. GalleriaUmbertoI-Abeautifullypreserved 19th-centuryshoppinggalleryrenownedforits elegantarchitectureandstrikingglassdome,offers acharmingsettingforaleisurelystrolland delightfulshoppingexperience.
10. LungomareandViaPartenope-Apicturesque seafrontpromenadeofferingstunningviewsofthe BayofNaples,theislands,andMountVesuvius, perfectforarelaxingwalkordiningwithaview
Teatro di San Carlo
Must-Eat Dishes Naplesisthebirthplaceofpizza,andnovisitis completewithouttryinganauthenticNeapolitan pizza.Butthecity’sculinaryofferingsextendfar beyondthisiconicdish.Herearesomemust-try foodswheninNaples:
1.PizzaMargherita:Simpleyetdelicious,this classicpizzafeaturestomatoes,mozzarella,and freshbasil,representingthecolorsoftheItalianflag.
2.SpaghettialleVongole:Apopularseafooddish, thispastaisservedwithfreshclams,garlic,oliveoil, andatouchofwhitewine.
3.Sfogliatella:Thisflakypastryisfilledwithricotta cheeseandflavoredwithcitrus,makingitaperfect sweettreat.
4.ParmigianadiMelanzane:Abakeddishof layeredeggplant,mozzarella,Parmesan,andtomato sauce,thisiscomfortfoodatitsfinest.
5.BabaalRum:Aspongecakesoakedinrum, oftenservedwithwhippedcreamorpastrycream, offeringasweetendtoanymeal.
Naples Cathedral (Duomo di San Gennaro)
Interesting Facts That Will Blow Your Mind Beyond the pizza and pasta, Naples offers a world of surprises. Let's uncover 10 intriguing facts about this vibrant Italian city.
1
It is home to the world's oldest continuously operating public opera house, the Teatro di San Carlo, which opened in 1737.
2 3 4 5 6 7 8 9 10
The city's historic center is one of the largest in Europe, covering 17 square kilometers and featuring over 500 churches.
It is known for its subterranean world, with ancient Greek and Roman ruins hidden beneath the modern city.
The city has a unique coffee culture, with "caffè sospeso" (suspended coffee), where you pay for an extra coffee for someone in need.
Mount Vesuvius, the only active volcano in mainland Europe, looms over the city and is infamous for the AD 79 eruption that buried Pompeii.
Naples has its own language, Neapolitan, which is recognized by UNESCO as a separate language from Italian.
The Naples National Archaeological Museum houses one of the most extensive collections of Roman artifacts in the world.
The city’s underground catacombs and crypts, such as the Catacombs of San Gennaro, are a must-see for history buffs.
The city is the birthplace of many Italian desserts, including the zeppole, a fried dough pastry, and the sfogliatella.
The city’s proximity to the Amal Coast makes it a popular base for exploring this UNESCO World Heritage site.
Tips for Travelers VisittheHistoricCenter:Startyour explorationintheheartofNaples,whereyou canvisiticonicsitesliketheNaplesCathedral andtheChurchofGesùNuovo.
ExploretheUnderground:Don’tmissatour ofitsundergroundtunnelsandcatacombs, whichreveallayersofhistorybeneaththecity streets.
TakeaDayTriptoPompeii:Justashort trainrideaway,theancientcityofPompeii offersafascinatingglimpseintolifeduringthe RomanEmpire.
SavortheLocalCuisine:IndulgeinNaples’ famouspizza,butalsoexplorethecity’sstreet foodscene,includingfriedpizzaandarancini.
ShopintheQuartieriSpagnoli:Thishistoric districtoffersamazeofnarrowstreetsfilled withlocalshops,artisans,andvibrantstreet art.
Conclusion DiveintotheheartofNaples,acitywherethepast andpresentintertwineinavibranttapestry.From itshistoriclandmarkstoitsbustlingstreets,every momentinNaplesisanewdiscovery Thecity's infectiousenergyandthewarmthofitspeople makeitatrulyunforgettableexperience.
Wealthandpowerhavetraditionallybeenassociated withmen,butwomenhavebrokenthenormsand emergedasstrongandindependentleaders.Fromselfmadeentrepreneurstoinheritorsoflegendarylegacies, womenhavemadetheirimpressionontheworldand theycontinuetodoso.Throughthisblog,wewilllearn aboutthetop10richestwomenintheworldwhohave becomeinfluentialfiguresinglobalbusinessand philanthropy
Here is the
list of top 10 richest women in the world in 2024 Age - 71
Net Worth - $94.9 billion
Source of Wealth - L'Oréal
FrancoiseBettencourtMeyerswasbornon10July1953. SheistheonlychildandheirofLilianeBettencourt,who wasthedaughterofEugèneSchueller,thefounderof L'Oréal.Aprominentfigureinthebusinessworld,she hasgainedrecognitionforherphilanthropicactivitiesand writing,andsheisalsooneoftherichestwomeninthe world.Afterhermother'spassinginSeptember2017, Francoise’sfortunetripledduetoherinvestments throughherfamilyholdingcompany,TéthysInvest,and thehighvaluationofL'Oréalsharesonthestock exchange.
Age - 74 Net Worth - $82.2 billion
Source
of Wealth - Walmart FrancoiseBettencourtMeyerswasbornon10July1953.She istheonlychildandheirofLilianeBettencourt,whowasthe daughterofEugèneSchueller,thefounderofL'Oréal.A prominentfigureinthebusinessworld,shehasgained recognitionforherphilanthropicactivitiesandwriting,and sheisalsooneoftherichestwomenintheworld.Afterher mother'spassinginSeptember2017,Francoise’sfortune tripledduetoherinvestmentsthroughherfamilyholding company,TéthysInvest,andthehighvaluationofL'Oréal sharesonthestockexchange.
Age - 62 Net Worth - $74.6 billion
Source
of Wealth - Koch Industries JuliaMargaretFlesherKochwasbornonApril12,1962,in DesMoines,Iowa,toparentswhoownedafurniturestoreand lateraclothingshopinArkansas.Sheisasocialiteand philanthropistandoneoftherichestwomenintheworld. AftergraduatingfromtheUniversityofCentralArkansas,she movedtoNewYorkCity,wheresheworkedasamodeland laterasafashiondesigner'sassistant.Shewasmarriedto DavidKoch.Afterhediedin2019,sheandherthreechildren inherited42%ofKochIndustries.Shehasbeeninvolvedin philanthropicactivities,includingsignificantdonationsto variouscausesandtheownershipofa15%stakeinthe BrooklynNets,NewYorkLiberty,andBarclaysCenter
Age - 84 Net Worth - $39.5 billion Source of Wealth - Jindal Group SavitriDeviJindalwasbornon20March1940in Tinsukia,Assam,India.Sheisthebusinesswoman, politician,andchairpersonemeritaoftheO.P JindalGroup,aconglomeratewithinterestsinsteel, power,mining,oil,andgas.Followinghermarriage toOmPrakashJindalinthe1950s,sheobtainedher stakeinthegroupafterhisdemisein2005.Shehas beeninvolvedinphilanthropyandpublicworks, receivedrecognitionforhercontributions,andis oneoftherichestwomenintheworld.Shefounded theJ.D.JindalFoundation,focusingoneducation andhealthcare,andservesasthePresidentof MaharajaAgrasenMedicalCollege,Agroha.
Age - 84 Net Worth - $38.5 billion Source of Wealth - Mars Inc JacquelineMarswasbornonOctober10,1939.Sheis thedaughterofAudreyRuthandForrestMars,Sr.,and thegranddaughterofFrankC.Mars,foundersofthe AmericancandycompanyMarsIncorporated.Sheowns anestimatedone-thirdofMars.In1982,shejoinedMars asfoodproductgrouppresidentandspentmostofher timeworkingforMarsFoundation, aphilanthropic nonprofitsupportedbythecompany,andretiredin2001. SheisalsoatrusteeoftheUnitedStatesEquestrianteam andsitsontheboardoftheWashingtonNationalOpera.
Age - 79 Net Worth - $34.7 billion Source of Wealth - Mediterranean Shipping Company (MSC) Group RafaelaAponte-Diamant,borninHaifa,MandatoryPalestine, isanItalianbillionaireandisrecognizedastheworld's wealthiestself-madewomanandoneoftherichestwomenin theworld.ShefoundedtheMediterraneanShippingCompany withherhusbandGianluigiAponte,anItalianbusinessman, andhasa50%stakeinthecompany.Theyenteredthe shippingindustryinthe1970swhentheypurchasedaship witha$200,000loan.Rafaelaisresponsiblefordecorating shipsforMSCCruises;GianluigiisMSC'sexecutive chairmanandtheirson,Diego,isMSC'spresident.They establishedtheMSCFoundationin2018,wheresheserveson theboardofthefoundation.
Age - 54 Net Worth - $34.1 billion Source of Wealth - Amazon MacKenzieScottwasbornonApril7,1970,inSanFrancisco, California.SheisanAmericanwriter,philanthropist,andex-wifeofJeff Bezos.In2019,aspartofherdivorcesettlement,shereceived25%of thecouple'sAmazonstock,whichequatedtoa4%stakeinthe company,worthmorethan$35billionatthetime.Thistransferof Amazonstockmadeheraninstantbillionaire,withanetworth estimatedat$36billioninJuly2020,andbyDecember2020,hernet worthwasestimatedat$62billion.Afterherdivorce,shesignedthe GivingPledge,acampaignfoundedbyBillGatesandWarrenBuffet, vowingtodonateatleasthalfofherpersonalwealthtophilanthropic causesduringherlifetime.ShehasalsopublishedtwobookstitledTheTestingofLutherAlbright(2005)andTraps(2013).
Age - 62 Net Worth - $31.3 billion
Source of Wealth - Fidelity Investments AbigailJohnsonwasbornonDecember19,1961,inBoston, Massachusetts.SheisanAmericanbillionairebusinesswoman, thegranddaughterofEdwardC.JohnsonII,thefounderof FidelityInvestments.Shejoinedthecompanyin1988asan analystandportfoliomanager.Since2014,shehasbeenthe presidentandCEOofthecompany.Hersignificantstakein FidelityInvestments,estimatedataround24%,hasbeenakey factorinhersubstantialwealth.Abigailhasbeenpartofthe CommitteeonCapitalMarketsRegulationandservedonthe boardofdirectorsfortheSecuritiesIndustryandFinancial MarketsAssociation(SIFMA)andMIT.She'sthefirstand onlywomantobeontheboardoftheFinancialServices Forumandisoneoftherichestwomenintheworld.
Age - 70 Net Worth - $30.4 billion Source of Wealth - Hancock Prospecting GeorginaHopeRinehart,bornonFebruary9,1954,inPerth, WesternAustralia,isanAustralianminingmagnateandheiress. SheistheonlychildofHopeMargaretNicholasandLang Hancock,aprominentminingmagnatewhofoundedHancock Prospecting,aprivatelyownedmineralexplorationand extractioncompany.SheinheritedHancockProspectingafterthe deathofherfatherin1992andtookoverastheexecutive chairpersonofthecompany.Throughherprivatecompany, HancockProspecting,andtheGeorginaHopeFoundation,she hasbeeninvolvedinphilanthropicventures,particularly focusingonhealthandsupportingyoungpeople.Shehasalso backedAustralianswimmingforalmost30yearsandcontinued hersupportoftheNationalBreastCancerFoundation.
Age - 82 Net Worth - $28.4 billion Source of Wealth - Koch Industries ElaineTettemerMarshall,bornonJuly22,1942,isan Americanbillionaireheiressandoneoftherichestwomenin theworld.Herwealthstemsfromherlatehusband,E.Pierce Marshall,whowastheyoungestsonofJ.HowardMarshallII. Afterherhusband’spassingin2006,Elaineandhersons inheriteda16%beneficialinterestinKochIndustries,astake previouslyownedbyherlatehusbandandfather-in-law.Since 2006,shehasservedasaboardmemberofKochIndustries, furtherstrengtheningherconnectiontothefamily'sbusiness.
Thesewerethetop10 RichestWomenintheWorldin2024.It'simportantto keepinmindthattheirwealthisnotjustameasureoffinancialstatusbutalsoa reflectionoftheimpactandcontributiontheyhaveontheindustriesandglobal economy.Thesewomennotonlyredefinegenderrolesbutalsoinspirethe youngergenerationwiththeirphilanthropicactivities.
How Ford Transformed The AUTOMOTIVE INDUSTRY? Did you know Ford Motors is the second largest family-owned company in the world? Currently, Henry Ford’s grandson, William Clay Ford Jr., is the company’s executive chairman, keeping the family legacy alive. Founded in 1903, it introduced a revolutionary change in the automobile industry. Today, it leads in terms of electric cars, technology, and sustainability and has manufacturing operations in over 100 countries. However, its story was not good from day one; the company faced many challenges in grabbing the peak point in the automobile industry.
In this article, you will learn about Ford’s history, challenges, marketing strategies, and inuence on the automobile industry.
BrandHistoryofFordMotors Ford'shistorybeganin1903,whenHenryFordfoundedthecompanyinDetroit,Michigan.Hisgoalwastomakecars affordableforeveryone.In1908,itintroducedtheModelT,whichbecameincrediblypopularbecauseitwasreliableand inexpensive.
Tomeetthehighdemand,itcreatedtheassemblylinein1913,revolutionizingmanufacturingbymakingitfasterandmore efficient.Thisinnovationallowedittoproducecarsonamassivescaleandsellthematlowerprices.
Overtheyears,Fordhasintroducedmanyfamousmodels,liketheMustangin1964andtheF-150truck,whichhasbeena best-sellerfordecades.Thecompanyalsoexpandedglobally,openingfactoriesandsellingcarsaroundtheworld.
Today,itcontinuestoinnovatebydevelopingelectricandself-drivingcars.Despitemanychangesintheindustry,itremains aleadingautomaker,knownforitsstrongheritageandcommitmenttoquality
How Is the Ford Different From Other Car Manufacturers? Ford has a history of taking part in resolving social problems. They take initiatives to support education, environmental sustainability, and disaster relief.
It offers a wide range of vehicles in terms of shape, size, performance, designs, and colors.
It has been a leader in integrating advanced technology into its vehicles like the SYNC infotainment system, which was one of the rst to offer voice-activated controls.
It has introduced several car and truck models that have become symbols of design and performance.
It aims to produce electric cars, saving the environment. It is investing $22 billion in electrication through 2025.
What Are the Challenges Faced by Ford? • Operating in 100 countries, it had to struggle hard with the culture and trends of the market to gain stability.
• It had to show a strong presence on social media to get feedback from customers and stay updated with the technologies and trends.
• As cars are more connected and rely on technologies, the chances of hacking and cyber-attacks grow. Technical experts can help in resolving this problem.
• Maintaining a strong brand image and reputation requires consistent quality services, customer services, and timely innovation. One bad step can ruin years of effort.
• Whether their sales rate is good or bad, the company has to pay their workers.
10 INTERESTING FACTS ABOUT FORD YOU DIDN’T KNOW • ThefirstcarsoldwastoDr.Pfennigin1903,for atotalof$850.Ithada2-cylinderengineand couldreachatopspeedof30mph.
• HenryFord’sgrandsonandcurrentCEOofFord Motors,WilliamClayFordJr.,ownsitsfirst vehicleeversoldin1903.
• ThomasEdisonandHenryFordwerelifelong friends.HenryrequestedthatThomasEdison’s soncapturethelastexhaleofThomasinthetest tube.Hekeptthistesttubeasaspecialkeepsake torememberEdison.
• Thecompany’ssignatureblue,ovallogowas introducedafter4yearsofitsfoundation.
• FamouslegendaryDoorssingerJimMorrison onlyeverownedonecarinhislife,whichwasa 1967ShelbyGT500byFord.
• In2012,ChevroletstoletheideasfromtheFord SuperDutytrucktosetuptheirownChevyTruck displayattheTexasStateFair.
• Thunderbirdwasoneofthefirstcarslaunched asapersonalluxuryvehicle.
• In1932,itintroducedthefirstaffordableV8 engine,providingmorepowerandperformance toeverydaydrivers.
• Itwasoneofthefirstmanufacturerstooffer airbagsforthesafetyofpassengers.
• By2020,thecompanyhadproducedover350 millionvehicles,makingitoneofthehighestvolumeautomakersinhistory
FORD’S MARKETING STRATEGY TO REACH POTENTIAL CUSTOMERS CustomerTestimonials:
Thecompanytakes thepositivefeedback ofthecustomersand showsitontheir socialmediaand hoardings.Ithelpsto attractnewcustomers anddrivesales.
DigitalAdvertising:
Itusesonlineads, socialmedia campaigns,and influencer partnershipstoreach abroadaudience.
UseofInnovative Technologies:
Toattracttech-savvy customers,the companyintroduced featureslikeselfdrivingandelectric vehicles.
TelevisionandRadio:
Medialiketelevision andradioplayavital roleinbrand marketing.They createcompellingads fornewmodelsand excitingoffers.
Promotions:
Itoffersspecial discountsand financialoptionsto attractpotential buyersfromthe middleclass.
ContentMarketing:
OrganizeEvents:
Thecompany organizesmajorevents likesportsandmusic festivals.Ithelpsreach largeaudiencesand associatesitsbrand withpopularactivities.
BrandStorytelling:
Itsharesitsjourney fromsellingitsfirstcar tomillionsofcarstoday, itsstrategies,andits efforts.Thishelpsbuild anemotionalconnection withcustomersand highlightsbrandloyalty.
Itcreatesengaging contentforitspromotion andeducatespeople throughblogs,articles, videos,andreels.With time,itupdatesits contenttoinform customersaboutnew vehiclespecifications.
CONCLUSION: According to the 2023 sales report, Ford sold 4.4 million vehicles and made $166 in revenue. Today, it inspires fellow car manufacturers to learn about innovation, quality, and resilience in the automotive industry. Despite facing many challenges, it keeps adapting to new trends and technologies that have made it rule the automobile industry.
Custompromotionalproductshavebecomeincreasinglypopularamongbusinesses aimingtoenhancetheirbrandrecognition.Thesepersonalizedproductsnotonlyserveas marketingtoolsbutalsoleavealastingimpressiononpotentialclients.Inthisblogpost, wewillexplorethesignificanceofusingcustomitemsforbrandingandhowtheycanbe leveragedtoamplifyyourbusinessinfluence.
10BenefitsofUsingCustomPromotionalProductsinBranding: 1.BuildingBrandIdentity Establishingabrandidentityisessentialforanybusinessstrivingtodifferentiateitselfin amarket.Promotionalcustomproductsofferanopportunitytoreinforceyourbrand’s imageandvalues.Byincorporatingyourlogo,tagline,andcolorschemeonitemslike pens,keychains,orapparel,youcanboostyourbrand’svisibilityandmemorability.
2.UnforgettableMarketing Conventionaladvertisingmethods,suchasbillboardsorTVads,oftenhavelimited reach.Theyarequicklyforgottenbyconsumers.Custompromotionalproductsprovidea connectionwithcustomersthatlastslonger Whenindividualsusetheseitemsregularly intheirlives,theyinadvertentlypromoteyourcompany,creatingamoresignificant impactthanfleetingadvertisements.
3.BuildingCustomerLoyalty Customersvaluebusinessesthatgothemiletoexpressappreciationfortheirsupport. Offeringcustomitemsastokensofgratitudecanhelpnurturecustomerloyaltyand establishconnectionswithyourtargetaudience.Whenindividualsfeelappreciatedbya companythroughgestureslikegiveawaysorpersonalizedgifts,theyaremoreinclined torecallthatbusinesswhenmakingpurchasingdecisions.
4.VersatileAdvertising Promotionalcustomproductsprovideanadvertisingplatformthat’sunmatchedbyother marketingmethods.Companiescanchoosefromarangeofproductsthatresonatewith theirtargetdemographics’preferencesandrequirements–rangingfromtechgadgetsto eco-friendlymerchandise–ensuringtheirmarketingendeavorsstayrelevantand impactful.
5.Cost-EffectiveMarketingStrategy Forbusinessesoperatingwithinadvertisingbudgets, traditionalavenuessuchastelevisionorprintmediacan befinanciallytaxing.Utilizingcustomproductsoffersa cost-effectivemarketingstrategythatenablesbusinesses ofallsizestoattainsignificantvisibilitywithintheir intendedmarket.Theseitemshaveashelflifecompared tomarketingcampaigns,ensuringyourmessagelingers foranextendedperiodatnoextraexpense.
6.IncreasedBrandExposure Enhancingbrandexposureisagoalofeffortsaimingto broadenthereachandappealofyourbrandamong consumers.Bygivingawaycustomitemsattradeshows, events,oronlinecontests,you’regettingyourbusiness directlyintothehandsofpotentialcustomers.Themore theseproductscirculate,themorelikelyitisthatpeople willgettoknowyourbrandandthinkofitwhenthey’re readytomakeapurchaseinthefuture.
7.SpreadingWordofMouthRecommendations Whencustomersreceivecustomitems,theyoftenshare theirexperienceswithothers.Word-of-mouth recommendationsareatoolthatnotonlyincreasesbrand recognitionbutalsofosterstrustwithinacommunity.In today’sageofmediaandonlinefeedback,havinghappy customersendorseyourbusinesscangreatlyimpactits growthandsuccess.
8.ConsistentReinforcement Marketingeffortstypicallyrequirereinforcementto remaineffective.Custompromotionalproductsserveas remindersofyourbrand’spresence,allowingcustomers tostayconnectedwithyourcompanyaftertheirinitial interactionorpurchase.Theseitemsconsistently reinforcemessagesandensurethatpotentialcustomers rememberyouwhenit’stimetomakeapurchasing decision.
9.SetYourBrandApart Inacompetitivemarket,itcanbetoughforbusinesses tostandoutfromtheirrivals.Usingcustomitems presentsanopportunitytoshowcasethequalitiesofyour brandandleavealastingimpression.Byincorporating designs,engagingmessages,orspecialproduct offerings,youcanestablishabrandidentitythat distinguishesyoufromothers.
10.EngageandDelightCustomers Engaginganddelightingcustomersiskeyintoday’s market,whereconsumersseekexperiencesand meaningfulconnectionswiththebrandstheyendorse. Custompromotionalproductsallowbusinessesto connectwiththeircustomersonapersonallevel. Offeringdiscountsorlimitededitionitemsthroughthese productscreatesasenseofexclusivitythatdelightsyour customerbase.
Summary Leveraging custom promotional products offers advantages for businesses aiming to strengthen their branding efforts. By using these personalized items in marketing campaigns, companies can build brand identities, foster customer loyalty, and stimulate word-of-mouth promotion—all while working within budget constraints. Don’t hesitate—start utilizing custom products today and witness your brand reach heights.
