The Most Iconic Business Leaders To Watch In 2023

S UB S CRIBE

CASE STUDIES

READ MORE

From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

UPSHOT METROS

READ MORE

New York to Mumbai, wander the cities with The Enterprise World's this special section. Know everything you need to know about metro cities of the world.

PRESS RELEASE

Get exclusive insights about The Enterprise World's monthly magazines and other news in this Press Release Section.

VIDEO INTERVIEWS

READ MORE READ MORE

Access The Enterprise World's special video interviews with the most visionary and innovative leaders around the globe in our Video Interviews section.

150,000+

S UB S CRIBE

F r o m E d i t o r ’ s D e s k

Influentialbusinessleaderspossessadiverserangeofqualities,skills,andexperiences thatcontributetotheirsuccess.Theyhaveaclearvisionanddeepindustry understanding,allowingthemtodevelopinnovativestrategiesandtakecalculatedrisks. Resilience,collaboration,andcontinuouslearningarekeytraitstheyexhibit,enablingthemto navigatechallenges,inspireteams,andembracechange.

Theseleadersfosterinclusiveenvironmentsthatvaluediverseperspectivesandempower theirteamstoexcel.Theyprioritizecontinuallearningandadaptability,leveragingnew technologiesandtrendsforsuccess.Throughtheirvisionarythinking,resilience, collaboration,andcontinuouslearning,influentialbusinessleadersleavealastingimpacton theirorganizations,industries,andsocietyasawhole.Theyshapethefutureofbusinessand inspireotherstostriveforgreatness.

FeaturingforTheEnterpriseWorld’sthisissueofTheMostIconicBusinessLeadersTo WatchIn2023arethestoriesofsuchimpactfulleaders.

Forthecoverreadabout-

Asanentrepreneur, believesinshoulderingafascinatingcollectionof BrandonSherwood duties.Inthisrole,heembracestheroleofavisionary,chartingthecourseforhisenterprise andsettingsailintothevastseaofbusiness.Brandonrecognizesthathisresponsibilitiesgo beyondsimplyleadingtheway,extendingtoresourcemanagement,theguidanceofhisteam, andmakingcriticaldecisionsthatwillensurehisventure’sfutureprosperityandstability

OneofBrandon’skeyresponsibilitiesistonurtureaspacewhereinnovationcanflourish.He understandsthatastheheartofthebusiness,creatinganenvironmentthatfosterscreativity andempowerseveryindividualtocontributetheiruniqueskillsandperspectivesisessential. Bycultivatingasenseofbelongingandpurposewithinhisteam,Brandonbelieveshecan harnesshisworkforce’scollectivepotentialanddrive.Brandonbelievestheharmoniousblend ofcreativityandteamworkiscrucialforpropellinghisbusinessforward.Herecognizesthat innovationthrivesinanatmospherewhereideasareencouragedandcollaborationisvalued.

Shalmali W. halmaliS

d i t o r ’ s D e s k

r o m E

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

Follow Us On:

For Editorial Concerns: sales@theenterpriseworld.com

For Subscription:

For Sales & Branding Enquiries: info@theenterpriseworld.com

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Aparna S. Graphic Designer

Forthecoverreadabout-

Asanentrepreneur, believesinshoulderingafascinatingcollectionof BrandonSherwood duties.Inthisrole,heembracestheroleofavisionary,chartingthecourseforhisenterpriseand settingsailintothevastseaofbusiness.Brandonrecognizesthathisresponsibilitiesgobeyond simplyleadingtheway,extendingtoresourcemanagement,theguidanceofhisteam,andmaking criticaldecisionsthatwillensurehisventure’sfutureprosperityandstability

OneofBrandon’skeyresponsibilitiesistonurtureaspacewhereinnovationcanflourish.He understandsthatastheheartofthebusiness,creatinganenvironmentthatfosterscreativityand empowerseveryindividualtocontributetheiruniqueskillsandperspectivesisessential.By cultivatingasenseofbelongingandpurposewithinhisteam,Brandonbelieveshecanharnesshis workforce’scollectivepotentialanddrive.Brandonbelievestheharmoniousblendofcreativity andteamworkiscrucialforpropellinghisbusinessforward.Herecognizesthatinnovationthrives inanatmospherewhereideasareencouragedandcollaborationisvalued.

L E A D E R S I N S P O T L I G H T

1 2

C O N T E N T S

Brandon

Sherwood

2

4

4

Intoday'sfast-pacedandeverevolvingbusinessworld,theneedfor iconicbusinessleadershasneverbeen morecrucial.Theseexceptional individualsserveasbeaconsof inspiration,guidingtheir organizationstowardsuccessamidst uncertaintyandintensecompetition. Theypossessauniqueblendof vision,strategicthinking,anda relentlessdrivetoachievegreatness.

OnesuchleadertowatchisBrandon Sherwood,theCo-Founderand ChiefInvestmentOfficer Cortexat TechnologyCapital.Withan impressiveeducationalbackground andadiversecareer,Brandonhas cultivatedareputationforhis remarkablefinancialunderstanding andexpertise.Asoneoftheiconic leaderstowatchin2023,Brandon embodiesthequalitiesandattributes thatinspireandmotivateothersto striveforexcellenceintheir entrepreneurialendeavors.

ResponsibilitiesasanEntrepreneur

Asanentrepreneur,Brandonbelieves inshoulderingafascinatingcollection ofduties.Inthisrole,heembracesthe roleofavisionary,chartingthecourse forhisenterpriseandsettingsailinto thevastseaofbusiness.Brandon recognizesthathisresponsibilitiesgo beyondsimplyleadingtheway, extendingtoresourcemanagement, theguidanceofhisteam,andmaking

criticaldecisionsthatwillensurehis venture'sfutureprosperityand stability

OneofBrandon'skeyresponsibilities istonurtureaspacewhereinnovation canflourish.Heunderstandsthatasthe heartofthebusiness,creatingan environmentthatfosterscreativityand empowerseveryindividualto

Cover Story

contributetheiruniqueskillsand perspectivesisessential.Bycultivating asenseofbelongingandpurpose withinhisteam,Brandonbelieveshe canharnesshisworkforce'scollective potentialanddrive.Brandonbelieves theharmoniousblendofcreativityand teamworkiscrucialforpropellinghis businessforward.Herecognizesthat innovationthrivesinanatmosphere

whereideasareencouragedand collaborationisvalued.

ProfessionalJourney

Brandon'seducationalbackground includesanMBAfromtheUniversity ofDenver,wherehehonedhisskillsin financialanalysis.Additionally,hehas completedvariouscertifications,

includingtheSeries3,31,50,52,63, and65,alongwiththeFinancial ModelingandValuationAnalyst (FMVA)certification.

Brandonreflectsonacareerpaththat hasbeendiverseandfilledwith valuableexperiences.Itallbeganwith histimeintheUnitedStatesAirForce, wherehesignificantlymanagedcrucial

financialcomponents.Hetransitioned intothedynamicworldofinvestment bankingatGeorgeK.Baum.He embracedvariousresponsibilities there,delvingintoquantitativeanalysis fortherealestatesectorand orchestratingcomplexfinancing processes.Currently,Brandonfinds himselfcaptivatedbythethrilling realmofentrepreneurshipatCor-Tech

'Cortex Technology Capital is a distinguished private investment firm renowned for its expertise in its relentless pursuit in maximizing returns and minimizing risk.'

Capital.Leveraginghisextensive knowledgeoffundamentalfinancial analysisandintrinsicvaluation,he confidentlynavigatesthevast landscapeofinvestmentdecisions.

MaximizingReturns,Minimizing Risk

CortexTechnologyCapitalisa distinguishedprivateinvestmentfirm renownedforitsexpertisein maximizingreturnsandminimizing risk.Byintegratingfundamental analysisandtechnicalexpertise, Cortexoffershigh-endinvestorsa uniquemarketedge.Withameticulous approach,Cortexuncovershidden valueinthemarketthroughextensive researchandanalysis,enabling investorstomakeinformeddecisions.

AtCortex,fundamentalanalysisis pivotalinidentifyingmarketpositions withexceptionalgrowthpotential.A teamofskilledexpertsdelvesdeepinto financialstatements,markettrends,and competitivelandscapestouncover hiddenvaluesothersmayoverlook. Thisemphasisonunderstanding marketfundamentalsensuresthat investmentsarewell-groundedand havestronggrowthprospects.

Inadditiontofundamentalanalysis, Cortexleveragestechnicalexpertiseto optimizemarkettiming.Byanalyzing historicalpricepatterns,market indicators,andtradingvolumes,Cortex identifiesoptimalentryandexitpoints, enablinginvestorstomakestrategic movesinthemarket.Thistechnical insightgivesinvestorsasignificant advantage,allowingthemtocapitalize onmarketfluctuationsandenhance returns.

Furthermore,Cortex'sstrategies undergorigorousback-testingusing extensivehistoricaldata.Thisthorough evaluationensuresthatonlywinning

strategiesareimplementedintothe portfolio.Withintelligentinvesting andeffectivemoneymanagement, Cortexempowersinvestorstoachieve theirfinancialgoalsconfidentlyand efficiently

OvercomingChallenges,Fueling Growth

Initsearlystages,Cortexencountered challengesthatwerecharacteristicof thecompetitivefinanciallandscape. Theinitialhurdlesincludednavigating thislandscapewhilesimultaneously establishingtrustwithinvestors. However,Cortex'scommitmentto transparency,personalizedservice,and robustinvestmentstrategieshasplayed apivotalroleinovercomingthese challenges.

Onesignificantturningpointthat triggeredthefirm'sgrowthwas recognizingCortex'spersonalized approachtoinvestors.Thisunique approachsetCortexapart,fostering increasedtrustandasteadyinfluxof clientsthroughpositiveword-of-mouth referrals.Cortexhasconsistently exhibitedpositivegrowthsinceits foundation.Thefirmhasexperienced anexpansioninitsclientbase, indicativeofthegrowingtrustand confidenceinvestorshaveinCortex's capabilities.Additionally,the investmentreturnsgeneratedbyCortex havedemonstratedacommendable upwardtrajectory,reflectingthefirm's progressandsuccessindeliveringon itspromises.

Long-standingSuccess

Cortex'senduringsuccesscanbe attributedtoacombinationofkey factors.Firstandforemost,itsunique investmentmethodologyhasbeena crucialdriverofitsachievements.With acarefulandadaptableapproachthat respondstothedynamicmarket

landscape,Cortexstaysaheadofthe curve,ensuringoptimalinvestment decisions.Thefirmiscommittedto providingmeticulouslytailored strategiestoalignwithitsinvestors' financialgrowthgoals,allwhile minimizingrisk.However,perhapsthe mostsignificantfactorbehindCortex's successisitsdedicationtoitsclients' financialaspirations.Thefirm's relentlesscommitmenttohelping clientsachievetheirgoalsservesasa drivingforcebehinditsoperations.

UniqueServices,TailoredStrategies

Cortexprovideswiseinvestment strategiesandcomprehensivemoney managementsolutionstoitsclients.Its distinctapproachtoinvestment analysissetsitapartfromothersinthe market.Cortex'smulti-faceted approachenablesittoidentify promisingavenuesforgrowthwhile effectivelymanagingrisks.

Oneofthekeydifferentiatorsofthe firm'sservicesisitsemphasison personalization.Recognizingthateach investorisunique,Cortextailorsits strategiestoalignwithitsclient's circumstancesandobjectives.Thefirm viewsitsinvestorsaspartofacloseknitfamily,offeringround-the-clock availabilityforguidance,support,and strategicdiscussions.Cortex'sofferings strikeabalancebetweenpursuing impressivereturnsandprotecting assets.Itssophisticatedanalysis methods,combinedwithadeep-rooted ethosofcareandaccessibility,enable themtohelpassetsgrowwhile minimizingrisk.

CortexTechnologyCapitalSeries Fund

CortexTechnologyCapitalSeries Fund,managedbyCortex,isa Delaware-basedfundoffering segregatedportfolioswithdistinct

investmentobjectivesandstrategies. Withaprimaryfocusoncapital growth,thefundtradesfutures, commodities,andsecuritiesofmedium tolarge-capitalizedcompanies.The fundusesderivativestoenhance returnsandminimizeriskwhile employinganopportunisticstrategy thatadaptstochangingeconomic environments.

TheFundManagercontinuously evaluateseconomictrendsandmarket conditionstoidentifypositiveand negativetrendsinsectorsand industries.Investmentdecisionsare madeonacompany-by-companyor indexbasis,emphasizingsecuritiesthat tradewithsufficientvolumeforswift execution.TheFundManager's researchincludesmultipleresources suchasfinancialnewsservices,press releases,andindustryanalysts. Furthermore,thefundadheresto specificinvestmentcriteria encompassingfactorslikefinancial strength,earningsanalysis,growth projections,marketshare,anddebt-toequityratio.

TheCortexTechnologyCapitalSeries Fundmembersreceiveaudited financialstatements,taxinformation, andregularprogressreportstostay informedaboutthefund'sperformance. Thefundaimstoprovidetransparency andoptimalperformancethrough activemanagementandfocusingon long-termgrowth.Byactivelytrading derivativesbasedonthecoreportfolio, thefundcanadapttocurrenteconomic andmarketfundamentalswhile employingvariousoptionstrategiesto reducemarketvolatility.

Digitization'sImpact

FromBrandon'svantagepointinthe financialservicesindustry,heperceives thedigitizationoftheinvestment industryasagame-changer.With

advancementsintechnology,artificial intelligence,anddataanalytics, digitizationhasrevolutionizedthe investmentlandscape,presentinga myriadofuntappedopportunities.

Brandonviewsdigitizationasa passingtrendandaseismicshiftin investmentanalysis.Itsinfluencehas acceleratedtheevaluationprocess, makingitmoreprecise.Moreover,it hasexpandedthehorizonsofboth individualandinstitutionalinvestors, offeringawiderscopeofpossibilities. Byleveragingthecapabilitiesofdigital tools,Brandonbelievesinvestorscan nowdelvedeeper,thinkbigger,and makesmarterdecisions.Hefindsthis eraincrediblyexciting,recognizing thatembracingdigitizationisthekey tounlockingtheindustry'sfull potential.

PersonalizedStrategiesforDiverse Needs

Cortexunderstandsthattheinvestment industryisvastandcomplex,catering toawiderangeofneeds.Thefirm's servicesaredesignedtonavigatethis intricatelandscapebyoffering meticulouslycrafted,personalized strategies.Thisapproachensuresthat investmentpathwaysalignwith individualgoalsandrisktolerances, effectivelymeetingthediverseneeds oftheirclients.

Beyondcustomization,Cortexplaces greatimportanceonproviding investorswithtop-tierresources.The firmbelievesinempoweringitsclients withaccesstocutting-edgeanalysis andinvestmentphilosophies.By combiningtheseinnovativeinsights withitstailoredapproach,Cortex ensuresthatclientsreceive personalizedstrategiesandfeel informedandconfidentthroughout theirinvestmentjourney

AdvancingProductsandServices

FromBrandon'sperspectiveastheCoFounderandCIOatCor-TechCapital, takingthecompanyastepfurtherin termsofitsproductsandservicesisa carefullycraftedprocess.Itrevolves aroundcontinuouslearning,adaptive strategies,andstrongclient relationships.Brandonandhisteam stayvigilant,closelymonitoring markettrendsandtechnological advancements.Thisknowledgeforms thebedrockoftheirstrategy,ensuring thatCortexremainsattheforefrontof theindustry,offeringcompetitiveand exceptionalservices.

Whiletechnologyplaysacrucialrole intheirevolution,Brandonbelievesin thepowerofhumanconnection. Cortexhasearnedthetrustofits investors,witnessingfirsthandthe impactofpositiveword-of-mouth.This trustandopennesstonewclientsguide itsdecisionstoenhancetheofferings further.Itactivelyseekstheright investorstojointheCortexfamily, recognizingthevalueofgrowing togetherintheever-evolving investmentlandscape.Bybalancing technologicaladvancements,client trust,andmarketdynamics,Cortex consistentlytakesthecompanyfurther, aligningwithclientneedsandindustry trends.

KeyAchievements

Brandon'sentrepreneurialjourneyhas beenmarkedbysignificant achievementsthatholdspecial meaningforhim.Onepivotalmoment wasthefoundingofSherwoodCapital Advisors,afirmdedicatedtoproviding expertguidanceinrealestate.This ventureservedasaplatformforhoning hisskillsandpavedthewayforhis mostnotable accomplishment—establishingCortex. Brandonandhisteamhave

successfullycarvedoutadistinct positionintheinvestmentlandscape throughthisventure,offeringunique investmentstrategiestoadiscerning groupofinvestors.Theirapproach consistentlystrikestheidealbalance betweenriskmitigationand maximizingreturns,anachievement thatfuelstheircommitmenttopushing theboundariesintheirfield.

EmployeeCare

Brandonplacesgreatimportanceon caringforhisemployeesatCortex. DrawinginspirationfromDale Carnegie's'HowtoWinFriendsand InfluencePeople,'hebelievesin understandingandappreciatingeach teammember'sstrengthsandneeds. Mutualrespect,opencommunication,

andacelebrationofuniqueideascreate anenvironmentwhereeveryone'svoice isvalued.Brandonfostersacultureof continuouslearning,encouraging growthandnurturingcuriosityamong theteam.

Inlinewiththeprinciplessharedby JimCollinsin'GoodtoGreat,' Brandonrecognizesthesignificanceof assemblingtherightteammembers andaligningtheirskillswiththefirm's goals.TheCortexteamstandsoutdue toitsextraordinaryblendofdiverse experiencesandspecialized knowledge.Thisdynamicmixof backgroundsenablesthemtoapproach financialanalysisfromvarious perspectives,enrichingtheirstrategies anddrivinginnovationwithintheir field.

AdviceforBuddingEntrepreneurs

Basedonhisexperience,Brandon offersvaluableadvicetoaspiring entrepreneurs.Heemphasizesthe importanceofcontinuouslearningand maintaininganopenmindforthose interestedintheinvestmentindustry Giventheindustry'sdynamicnature, successhingesonadaptability,strong analyticalskills,andanaturalcuriosity aboutmarkettrendsandopportunities.

Brandon'sadvicealsocentersonthe significanceofriskmanagement. Whilesomemayachievequickwealth throughasinglelucrativetrade,he believesinsustainabilityand generatingconsistentreturnswiththe lowestacceptablerisk.

Whereareyouplanningtogoonyournext vacation?Ifyouarelookingforanadventurous trip,InterlakeninSwitzerlandiswaitingforyou. Itwelcomesyouwithaprolificscenicbeauty surroundedbytheAlpsMountains.Thecityoffers adventurousandstunningexperiencesthatwill blowyourmindandfillupyourholidayswith unforgettablememories.

Thefreshandturquoisewatersflowingfromthe mountainswillenergizeyoursoulandleaveyour mindwithpeace.Theheart-pumpingactivitiesare readytogiveyoutheadrenalinerushandmelt downthestress.Inthisarticle,youwillreadabout variousthingsyoucandoatInterlakenin Switzerland,thebesttimetovisitthecity,aswell asthebesthotelstostayandenjoyyourholiday.

Things to do at Interlaken

InterlakeninSwitzerlandisaheavenlybeautiful townnestledamidsttheshimmeringLakeThun andLakeBrienz,waitingtoleaveyouawestruck byitsbeautyandcharm.Beingtheadventure capitalofSwitzerland,youcantryvarious breathtakingactivitiesinInterlaken.Someofthem areasfollows:

1.Canyoning: Interlakenin Switzerlandisfamousforcanyoning. Whenariverrunsthroughacanyon,you canenjoyswimming,sliding,rappelling, etc.initscourse.Canyoninggivesyou theworld-classexperienceofthrilling adventuresports.Itevenhas2different canyonsthatofferdifferentdifficulty levels;ChiliSchliereandGrimsel. Moreover,youcanenjoyexcitingscenic viewsoftheSwissAlps.

2.Paragliding:Ifyouare lookingtogetsomeadrenalinerushand feellikeafreebirdintheopenair,you mustgrabanexperienceofparaglidingat Interlaken.Tandemparaglidingflight offersaskilled,trainedpilottoridealong withyousoifyouareabeginner,youdo nothavetoworryaboutanythingelse.

3.Hiking: Thereareseveralprime hikingspotsatInterlakeninSwitzerland. Jungfrauregionistheidealspotfor hikingactivities.Youcanchooseyour favoritehikingspotdependingonthe accessibilityandkindofstaminayou have.HarderKulm,50kmfarfrom Interlaken,isoneofthebestspotsfor hikingwhereyouwillberewardedwith wonderfulviewsofthetown,thetwin lakes,andthemountainsbeyond.

4.Skydiving: Youwill encounterabreathtakingadventurewhile skydivingatInterlakeninSwitzerland. Jumpingoutofaplaneorhelicopterisan unbelievableexperienceforevery travelerinInterlaken.Youprobablydon't needpriortrainingbeforeskydivinghere. Atrainedprofessionalwillharnessyou withproperguidance.Hence,youjust havetorelaxandenjoythisexciting activity

5.Bungee Jumping:

BungeeJumpingisoneofthemost famousoutdooractivitiesatInterlakenin Switzerland.Stockhornbungeeisawellknownsiteforbungeejumping,where youarelifted134minagondola,andthe sceneryfromaboveistrulyinsane.Be readytoexperienceaplungefromabove andafree-birdfallfromthetranquil mountainsandthelakebelow.Youmay feelhowearlyitendedbutthememories willstayforever.

6.Kayaking:Kayakingisthebestpeacefulexperienceonthe waterandanopportunitytogoclosetonature.Youcanenjoyarelaxing kayakingtourbetweenthelateafternoonandearlyevening.Certified guidesaretheretohelpyouwithpaddlingskillsandexploringthewaves belowcliffs.Attheendofkayaking,youwillrealizehowyourevery tensionmelteddownwitheveryrippleonthesurfaceofthewater

7.Train Ride to Jungfraujoch:

BoardingatrainontopofEuropeisoneofthepopularactivities atInterlakeninSwitzerland.Beingoneofthehighestrailway stationsinEurope,Jungfraujochislocatedat3,454metershigh. ThetrainstartsfromInterlakenandreachesJungfraujochby stoppingatKleineScheideggandWengenontheway Theentire journeymakesyouwitnesstheastonishingandstunningscenic beautyofnaturewhichyouwillrarelyfindanywhereelse.

8.Rock Climbing:

Ifyouhaven'thadan exhilaratingexperienceforlong,rockclimbingisforyou. Wearingaharnessandclippingitintoastringwirewhile hangingitoffthewallisabreathtakingmemoryyoucanhaveat theInterlakenrockclimbingactivity Therearefriendlierroots forbeginnersandcertifiedguidesaretheretohelpwith appropriateguidelines.Youcanchoosebetweenhalf-day climbersandfull-dayclimbersaccordingtoyourconvenience.

The Best Time to Visit Interlaken in Switzerland

InterlakeninSwitzerlandispopularforalltheoutdooractivitiesitoffers totourists,andtherefore,goodweatherplaysacrucialrole.Itissituated intheheartoftheAlpsMountainsandtheweathercanreachuptoan extremelevelsometimes.Beforeembarkingonyourtourismjourneyat InterlakeninSwitzerland,youshouldhaveaclearideaaboutwhatisthe besttimetovisittheplaceandexecuteadventurousactivities.

Astheresearchsays,itisadvisabletotakeatourofInterlakeninthe summer,however,ifyouarelookingtodoparaglidingandskiing,winter isthemostcomfortableseason.JunetoSeptemberaretheidealmonthsto visitInterlakenwhenthetemperatureisbetween18to20degreesCelsius. TalkingaboutthenightlifeinInterlaken,insummer,thehotelsand restaurantsarrangevariousgamesatnightinwhichyoucanhavefunwith yourfriendsandfamily.

Best Hotels To Stay At Interlaken In

SWITZERLAND

Interlakenisfullofadventureandthereare variousactivitiesyoucanenjoyonyourtrip.If youwanttostayintheheartofthecitywhich isequallyaccessibletoalladventurousspots, takeaquicklookhere:

1. Hotel Bellevue:Itis oneofthehistorichotelslocatedatInterlaken inSwitzerland,servingitsguestssince1801. HotelBellevueissituatedwithabackdropofa lakeandmountains.Thoughithashistoric touchinitsarchitecture,thehotelfocusesona modernstyleoffurniturewithboutique details.Here,youhavetheopportunitytostay atcottagesorapartmentsaswell.

2.Hotel Du Nord:Stayingat HotelDuNordisagreatvalueformoney sinceitisoneofthemostexpensivehotelsin Interlaken.Toenjoythewholeproperty,you cangetabikeorbicycleonrentandrideinthe area.Thehotelofferscomplimentarybreakfast andfreeparkingaswellastransportticketsto roamaroundinthelocalarea.Itsroomsare simpleandcozywithwhitewashandan upgradedbalcony

3.Hotel Berghof

Amaranth: Thehotelprovidesa completemountainviewfromthewindowof everyroom.Thereisaheatedoutdoorpool andabeautifulgardenwithdifferentvarietyof plantsandflowers.Thehotelislocatedjust10 minutesawayfromthecharmingWilderswil village.Youhavetobooktheroomsin advanceasthehotelstandsatthetopofthe listoftravelers.

4.Jungfrau Hotel: Thehotel issituated3kmfromthecentralInterlaken.

Youwillexperienceastunningmountain viewwithahomelyfeelinginthecozy roomsofthehotel.Thehotelhasachaletstyledecorinadditiontopolishedroomsand complimentarybreakfasts.Moreover,the trainstationisjusttwominutesawayfrom theJungfrauHotel.

5.Hotel Krebs

Interlaken:Itisafour-starhotel situatedwithinwalkingdistancefromthe marketthathostsbrandedfoodinits restaurant.OneofthemisaSwissrestaurant whereyoucanenjoyauthenticlocalfood withacontinentaltouch.Thehoteloffers poshbutsimpleroomsandawarmbarthat hasmodernandtraditionalmixeddecor The roomshaveminimalistfurnishingsthatmake yourstayrelaxing.

6.Hotel Interlaken:Itwas builtin1332asapublichospital.Overthe years,ithasbecomeoneofthemost luxurioushotelstostayandrankshighonthe listofcelebrityguests.HotelInterlaken offersbeautifulroomswithup-to-date servicesandanAlpineatmosphere.Thereis arusticbaralongwithpine-cladwallsanda stroll.

7.Hotel Beausite: Itissix minuteswalkawayfromtheInterlaken-West trainstation.Toenjoyapleasantstay,the hotelprovideseverythingyouneed.Its roomsareequippedwithmini-fridges,coffee machines,andanonsitebarinadditionto bistrocafes.Thehotelcouldbeanexcellent optionforthosetravelingonabudgetand wantmostofthemoney.International restaurantsandbusstopsarejustafew minuteswalkawayfromthehotel.

INTERLAKEN CULTURE

Interlakenisamoderntourismcentrictownwithastrong identityinSwissculture.You willnoticemusiceventsinall seasonsoftheyearincluding Snowpenair,aconcertatthefoot

ofthetriplepeaksofEiger, Monch,andJungfrau.Interlaken celebratesNewYearwhich mentionsspectacularviewsof fireworks.Furthermore,thereis

aworldwidefamous InternationalStreetArtist FestivalinInterlaken.It observesavibrantmixof artists,whocomefrom differentcountriesoverthe worldtoshowcasetheirtalent.

InterlakenhostsInternational JungfrauMarathonheldaround September.Thefamous UnspunnenFestivalisamajor attractionforinternational touristsandagreatwayto knowaboutSwisscultureby beingapartofit.Itisagolden opportunityfortraditional vocationstorepresenttheir talentinfrontofan internationalaudience.

Inconclusion,Interlakenin Switzerlandisatruly remarkabledestinationthat offersaninteresting combinationofnatureand adventure.Itisthebest playgroundforadventurelovingtouristswhowillloveto experiencethrillingactivities. Thedestinationwillcapture everytourist'sattention.So packyourbags,makealistof thingstocarry,bookyour ticketsandlettheInterlaken weaveitsmagiconyoursoul.

Youdon'thavetobeafastfood fanatictoknowwhat McDonald'sis,mostpeople recognizewhatthatyellow“M”stands for.Suchisthebrandpresenceofthe world'slargestfast-foodchaintoday.

TheveryfirstMcDonald'swasopened on15thApril1955,inSanBernardino, California,bythesiblingsRichardand MauriceMcDonald.Atthetime,itused toserveslow-cookedbarbecueandhad noindoorseating.Whichisnothinglike theMcDonald'softoday.Despitethe limitations,theirbusinessgrewquickly, andsalesnumberswereimpressive.

Soonthecompetitionincreased,andthe brothersneededaplantokeepupwith it.Theyrealizedthatthemajorityof theirsaleswerefromhamburgers(over 80%).Theydecidedtoadoptanew strategybasedonthreefactors:speed, lowerprices,andvolume.Italso includedasystemcalledthe“Speedee ServiceSystem”developedbythe brothers,whichhelpedtheirgrowth significantly.

Toboosttheoperationspeedfurther, theyrevampedtheirbusinessintoaselfservicerestaurant.Itwasthenew McDonald'swherepeopleorderedatthe windowandsilverwareandplateswere replacedwithpaperwrapsandcups.The Menuwascutshortwithjustnineitems thatincluded:Hamburgers, cheeseburgers,threesoftdrinks,milk, coffee,pie,andpotatochips.

Theirnewstrategyworked.Thebrothers doubledMcDonald'sprofitsandhad numerousfranchisesinArizonaand California.Impressedbytheirgrowth

andspeedyoperations,anentrepreneur namedRayKrocapproachedthemand becameitsfranchiseagentin1954.He openedhisfirstMcDonald'sinDes Plaines,Illinois,in1955.

HowRayCrocBecametheFaceof McDonald's?

RayCrocwasavisionarymanwitha firmbeliefininnovation.In1961,he boughtthecompanyfromthe McDonald'sbrothersfor$2.7million. Hethenquicklybecameamajorfigure thatrepresentedthebrand, overshadowingthesiblings.After sellingthebusinesstoRay,thebrothers startedcallingtheoriginalSan Bernardinooutlet—BigM.Annoyedby this,andtoone-upthebrothers,Croc openedtheMcDonald'sonthesame block,eventuallyforcingthesiblingsout ofbusiness.

Crocpredictedthatthefranchise businesshadhugepotential,especially becauseofitseasilyreplicablemenu. Stayingtruetohisvision,Crocfounded theFranchiseRealtyCorporationwhich tookcareofthecompany'srealestate dealsandalsoboostedthefranchise numbers.

Manycouldn'tconnectthedotsofQSR withRealestate.Turnedout,itwasthe firstCEOofMcDonald'sCorporation whohadeducatedCrocabouthow valuablerealestatecanbe,andhowit couldbenefitthebrand.Thesame Corporationwasalsoresponsibleforits popularitemssuchasTheFilet-O-Fish, BigMac,andEggMcMuffin.

WhatMadeMcDonald'sFamous?

RayCrocenvisionedthattherewillbe1000McDonald'sintheUnitedStates.Ifyoulook atthenumberstoday,thereareover38,700restaurantsinmorethan100countries.Many factorscontributedtothepopularityofMcDonald's,let'shavealookatthem:

1. Menu Standardization

Historically, the McD Menu has undergone multiple revamps. The brothers wanted to simplify the menu and in doing so, they often went for dishes that were easier to make. In doing so, the menu became easy to replicate and appealed to potential franchise owners, and helped them expand their business through franchisees.

2. The Speedee system

You rarely have to wait in line at their restaurant to get your order. This is because of The Speedee system. The system was unlike anything other restaurants were using at the time. Instead of one expert cook, many unskilled people were employed that were capable of doing specic tasks. It allowed them to assemble the dishes and execute tasks quickly. Today, many restaurants have successfully adopted this system.

3. The Fast-Food Approach

Originally, the whole idea of the restaurant was built around fast food, where people would buy the meals and leave. Many methods were used to stop customers from lingering at the restaurant to make space for new ones. This unique approach also helped them increase their business.

5. Branding

The presence and the brand presence of McDonald's is one of the best globally. The red and yellow colors of the brand are engraved in the minds of millions of people globally. Branding played a major role in this. Instead of directly positioning them as better than their competitors, the brand chose to highlight how it provides more value than everyone. The experience at the restaurant, and their advertisement all are made in such a way that leaves a lasting impression on you.

6. Adaptability

McDonald's wasn't an overnight success. The brand faced many blockades along the way to its success. To tackle some of the challenges, the restaurant curated and started to serve a menu based on what country and its culture. This helped them appeal to a wider audience and is one of the major reasons for their global success.

Ÿ Locations

Therestaurantservesaround40,275locations.That includes118countriesandabout69millionpeopleperday Since2012,theirnumberoflocationshasincreasedsteadily, from34,480to40,031in2021.Injustayear,from2020to 2021,therestaurantopened833locationsworldwide.

Ÿ AnnualRevenue

TheirGlobalAnnualrevenuefigurefor2022is$23.18 billion.Thisisaslightdeclinefrom2021whenitreached $23.22billion,themostyear-on-yearrevenueincreasefor thebrandinadecade.

Ÿ Employees

ThenumberofemployeesworkingdirectlyforMcDonald's is200,000.Thisexcludesthetwomillionpeopleemployed bytheindependentfranchisees.

In2012,440,000employeeswereemployed,sincethen,the numberofemployeesdirectlyworkingforMcDonald'shas decreasedbymorethan50%.

Thebiggestdipwasseenin2016whenthenumberswentto 375,000,comparedto420,000in2015.

Ÿ Popularity

Therestauranthasseenasteadyreductioninitsnumberof employeesandrevenuefiguresinthelastfewyears.

IntheU.S.specifically,theyhaveclosedmorestoresthan openedthem.Ontheglobalfront,however,thenumbersare goingupward.

From2020to2021,therestaurantsawthebiggestjumpin itsrevenues,asitincreasedfrom$19.21billionto23.22 billion.

Ÿ Customers

69millioncustomersvisitMcDonald'sdaily

Therestaurantsells75burgerspersecond,andFrenchFries aretheirbest-sellingitem,witharound9millionpoundsof friessoldeveryday.

1.Open24Hours

McDonald'scleverlyadvertisedthat theyareopen24*7.

2.Sundial

Thebillboardshowcasedwhat McDonald'sdishestohaveevery hour,usingtheSun.Abrilliantidea.

3.Letthefriesguideyou

Thefrieswerecutanddesignedin suchaway,youwillreachthe nearestMcDonald'soutletafter followingthedirectionwrittenon thebillboard.

4.FreeWifi

Withthesimpleuseoftheirfries, McDonald'sshowcasedthenew featureoffreewifiattheiroutlets. Simple,yeteffectivead.

5.TheBestFries OnThePlanet

There'sareason friesarethemost solditemat McDonald's.To showcaseits popularityand taste,theyused yellowlightsina uniquewaywhere itlookedlikea packoffries bunchedtogether.

McDonald'sTopCompetitors2023

1.BurgerKing

Burgervs.Burger,BurgerKingisprobablythebiggestthreattoMcDonald's.The restaurantservesmorethan18000locationsand100pluscountries.Theirmain productisaWhopperagainstMcD'sBigMac.However,theirmenudoesnotstop there,theyalsooffersimilaritemssuchasFrenchFries,coldbeverages,coffee,and desserts.

2.Wendy's

You'doftenseeMcDonald'svs.Wendy'sfightingitoutonsocialmedia.However,that virtualfightalsotranslatestotherealworld.Bothofthemhavetheiruniquetraits whenitcomestotheirmenu.OneexampleofthatisWendy'ssquarepattyusedin theirburgers.

Wendy'sservesinmorethan68000locationsglobally.WhileMcDonald'sisamuch largerandrecognizable(probablythemostrecognizablebrand),Wendy'swiththeir relativelysmallerreachstillcompeteswellagainstthefastfoodgiantofMcD.

3.YumBrands

YumbrandhandlesmultiplegloballyrenownedQuickservicesrestaurants.Including PizzaHut,TacoBell,andKFC(KentuckyFriedChicken).A2020reportstatedthat thereareover50,000restaurantsunderthebrand290brand-countrycombinations, withover98%oftheirrestaurantsfranchised.Bothbrandshaveoptedforthe franchisingstrategytotacklefoodinflation,asitreducescapitalrequirementsand improvesearningspersharegrowth.

Subway

Foundedin1965,Subwayisknownforitssandwichespairedwithfreshbunsof bread.Italsoservessalads,cookies,alongwithotherbeveragesandsnacks.Both McDonald'sandSubwaycompetefiercelytostayatopthefastfoodchainindustryin theU.S.andglobally.Currently,Subwayservesmorethan37,500locationsinovera hundredcountries.

Chipotle

Didyouknow?McDonald'swasamajorinvestorinChipotleinitsearlydaysin 1998.McDonald'ssoldallitssharesin2006anddivesteditself.

Chipotleisafast-casualrestaurantchainthatservestacos,burritos,bowls,andsalads. Itoperatesover2800locationsaroundtheglobe.UnlikeMcDonald's,noneofits restaurantsarefranchised.Asof2021,Chipotle'smarketcapwas$52.3billion.

CurrentDayMcDonald's

McDonald'shaschangeddrasticallysinceitsinception.However,itsspeedyservice andfranchisingapproachremainmajorfactorsdrivingthebrandforwardglobally FromslashingMenustointroducingnewitems,itscalculatedmoveshave successfullyhelpedthebrandpreserveitsstrongholdintheindustry.Despitesomany emergingplayers,McDonald'sremainsoneofthemajorplayerstobeatintheQSR industry.

4.

5.

Amongmanystrugglesfacedbywomen intheworkplace,theissueofthewage gaphasbeenlongprevalent.Togiveyou moreperspective,awomanonlymakes 83centscomparedtoadollarmanearns. Onthebrighterside,thewagegapis muchlowerat90%foryounggen workersaged25to34.Despitethe hurdles,womenhavecomealongway, fromfightingtheirwaythrough inequalitytoowningabusiness.Hereare 10businessesownedbywomenthatyou needtoknow

1.NotOrdinaryMedia(NOM)

Established:2014

Owner:LorenRochelleandBrent Neill

Industry:Advertising/Tech

NOMisanindependentadvanced contextualadvertisingtechfirmthat identifiesthemostrelevantcontentfor yourcustomerincrucialtimes.Thisadtechplatformguaranteestosavemore than40%ofmediaspendthatmightget wastedonirrelevantorunsafebrand placement.Withmorethan300million videoplacementsallovertheweb, Nomologyallowscustomersinmicrotargetingcampaigns.

2.Nutpods

Established:2013

Owner:MadelineHaydon

Industry:Food&Beverages

Nutpodsisoneofthebestbusinesses ownedbywomen.Itcametolifewhen Madelinewaslookingforadairy-free yetrich-tasting,consistentcreamer withoutalltheadditives.Thecreamers aremadewithablendofalmondsand coconuts.Soonafterlaunchingthe productsonAmazon,Nutpodsaysnowit hasbecomethenumber1plant-based creameronthesite.

TowardsEquality Marching

Whilethereareindependentbusinessesowned bywomen,thereareunfortunatelymanywho limittheirdreamsandambitionsdueto strugglesofinequalityinvariouspartsoflife. ThisInternationalWomen'sDay,let'sdo everythingwecanforwomenaroundtheglobe andforaworldofequality.

3.ActOneGroupInc.

Established:1978

Owner:JaniceBryantHowroyd

Industry:HumanResource Management

Janicestartedthecompanywitha mere$1500thatincludesa$900loan fromhermom.NowActOnegroup servesacross33countriesserving over17000clientsand2600 employeesglobally.Itisthelargest privatelyheld,womanandminorityownedWorkforceManagement CompanyintheU.S.

4.MTMInc.

Established:1995

Owner:PegandLynnGriswold startedMTMin

Industry:Medicaland transportationmanagement

MTMwasfoundedwiththeaimof providingmedicalcaretopeople withouteasyaccesstotransportation. Itisnowoneofthelargestandmost establishedNEMTbrokers, schedulingmorethan20milliontrips for13.6millionmembersnationwide whilehandlingeightmillioncalls everyyear

5.Turtle&Hughes

Established:1923

Owner:JayneMillardandfamily

Industry:Electricalandindustrial distribution

SinceJayneMillardstarted overseeingthecompany,ithasseen tremendousgrowth.TodayTurtle& Hughesemploysover800people acrosstheU.S.andCanada,Mexico, andPuertoRico.Thecompany providesoneofthemostcomplete

rangesofsolutions.In2021, Millardwasinductedintothe Women'sBusinessEnterprise (WBE)HallofFame.

6.BennettFamilyofCompanies

Established:1974

Owner:MarciaTaylor

Industry:Logistics& Transportation

HeadquarteredinMcDonough, Georgia,theBennettFamilyof Companiessafelyprovides innovativelogisticsand transportationforcompaniesacross America.Alongwithgrowingthe company,Taylorhasmanagedto keeptheculturefamily-friendly.In 2021,Bennettwashailedasthe “TopTransportationCompanyfor WomentoWorkFor”bythe WomeninTruckingAssociation.

7.AmericaChungNam

Established:1990

Owner:CheungYan(akaZhang Yin)andLiuMingChung

Industry:Export, Manufacturing&Distribution

Whenwetalkaboutbusinesses ownedbywomen,ACNisaname wecan'tmiss.Itisoneofthe world'slargestexportersof recoveredpaperintheUnited Statesandaleadingexporterin EuropeandAsia.Withhundredsof employeesworldwide,ithasbeen recognizedasatopAmerican exportertoChinafor19 consecutiveyearssince2001, makingitoneofthemost decoratedbusinessesownedby women.AccordingtoForbes,the combinednetworthofACNis nearly$3billionasofFeb.2023.

8.HowardHannaRealEstate ServicesInc.

Established:1957

Owner:Hannafamily

Industry:RealEstate

Beginningasasmallstartup,itisnow thelargestfamily-ownedrealestate brokerinthecountry Thecompany operatesinmultiplestatesincluding EastCoastandMidwestwhile transformingtherealestateexperience withvisionarypeople,products,and services.

9.PandaRestaurantGroup

Established:1973

Owner:PeggyandAndrewCherng

Industry:Food&Beverages

WorldleaderinAsianDining experiences,thisisoneofthe businessesownedbywomenthatalso aimstobecomealeaderinpeople development.Whetherthroughsharing deliciousfoodorbyproviding opportunitiesforpersonalor professionalgrowth,atPandaeveryone isincludedinauniqueyetgenuine familyenvironment.

10.ASIComputerTechnologiesInc.

Established:1987

Owner:ChristineLiang

Industry:ITHardwareand Software

ChristinemovedfromTaiwantothe UnitedStates.Asasourceofincome, Christinedecidedtobuycomputer componentsfromAsiaandresellthem hereintheUnitedStates.Sheinvested $16000insavingwhichturnedoutto beagoodmove.Now,ASIhasbecome NorthAmerica'slargestdistributorof ITproducts.

Overview:

AtlassiandevelopedJira,projectmanagementsoftwareforAgileteams.Initially,itwas releasedin2002asabug-trackingproprietarysoftware.However,overtime,Jira transformedintoasuiteofAgileworkmanagementsolutions.Itbringscollaboration acrossmultipleteamsandteammemberswithdifferentfunctions.Userscancustomize theplatformtoworkforteamsofallsizeswithitsexcellentscalabilityandintegration.It enablesmanagersofprojectstoplan,assign,track,andreviewprojectsinreal-time.

EstablishmentYear:2002

Founder:AtlassianCorporation

Headquarters:Sydney,Australia

No.ofemployees:8000+

Website:https://www.atlassian. com/software/jira

Jirasupportsthefollowingprojecttypes:

Ÿ Servicemanagement

Ÿ Workmanagement

Ÿ Marketing

Ÿ HR

Ÿ Finance

Ÿ Design

Ÿ Personal

Ÿ Operations

Ÿ Legal

Ÿ Sales

ProductsofJira:

Jiraoffersfourproductstoprovidethenecessarytooland templatesforbusinessesofvarioussizesanddifferenttypes ofprojects:

Ÿ JiraSoftware:Itcanbeusedforplanning,tracking, fixing,andshippingworld-classsoftware.

Ÿ JiraServiceManagement:Itcanhelpthecustomercare

desktrackandenablefixingcustomerissuesquickly andeffectively.

Ÿ JiraWorkManagement:Itallowsuserstomanage projectsrelatedtoeverydepartmentwithinthe organization,frommarketingandrecruitmenttolegal andoperations.

Ÿ JiraAlign:Itisbuiltforsmall-scaleenterprisesto connectalltheteamsandbringthemonthesamepage andgetreal-timevisibilityintoeveryproject.

ProsandConsofJira

JirasoftwarealignswithanAgileflavorandgives additionaladvantagesfornon-softwareprojects.Its methodologyfocusesonrecognizingandcompletingthe mostimportanttasksduetowhichtheteamdelivers continuouslyanddoesnotcreateabottleneck.Thisquality setsitapartfromothercompetitors.Itsuniqueapproach canhelpanynon-ITproject,whetheritisreadytolaunch intothemarketorsalespipeline,orrecruitmentand onboardingproject.

ExclusiveFeatures:

Jiraprovidesexclusivefeaturesto improveprojectmanagementand utilizevarioustoolstoincrease efficiencyandproductivity

Ÿ Issue Management: Jiraoffers projecttrackingfeaturesinwhich everyprojectisacollectionof issuestobetracked.Withthehelp ofJira,everyissuecanbefurther brokendownintostoriesand tasks.Ithelpstofinishtheproject onanearlybasisandmanage problem-solvingskills.

Ÿ Agile Development: Jirais assembledforAgiledevelopment, itallowstocollaboratewith Scrum,Kanban,andbug-tracking boards.Userscanchoosea projectbasedontheir requirementsforexampleGoTo Market,Recruitment, Onboarding,Budgeting,etc.,and alsobenefitfromtheseboards. ScrumandKanbanaretwo differentboardswithwhomJira canship.TheseboardshelpJira totrackissuesandlogmultiple projectviews.

Ÿ Bug Tracking: Originally,Jira wascultivatedtotrackbugsinthe softwaredevelopmentprocess.Its programincludesabug-tracking templatethatmakesitveryeasy totrack,record,andfixbugs.It canprioritizebugfixingby viewingitonasingleboardwith asingleclick.

Ÿ Role Assignment Features:

Despiteallfreeplansofferedby Jira,ausercanassigndifferent taskstoadministratorsandassign differentrolestothem,for exampledeveloper,reporter,and viewer Withthehelpofthese roles,globalandproject-level

permissionscanberequestedwith customizednotifications,email notifications,etc.

Ÿ Roadmaps: Thisfeatureenables stakeholderstoseethebig-picture viewofanyprojectandreviewthe overallprogressataglance.This kindofhigh-levelandvisual summaryoftheproject'sgoals, timelines,andprioritiesfacilitates managerstoperformcriticaltasks anddeliverthemostvaluablework first.Roadmapsempower stakeholderstoalignaroundproject objectivesandpromote accountabilityandtransparent communication.

JiraCustomerReviews:

Ÿ Most Effective Project Management Tool For Efficient Work Flows: JIRASoftwareisan exceptionalprojectmanagement toolthatcanassistteamswith planning,carryingoutfollow-up activities,managingbudgets,and optimizingtheirworkflows.Itisa fullsoftwarepackagethatenables teamstoworktogethermore effectivelywhilekeepingtrackof theproject'sdevelopment.JIRA Softwareenablesteamstocreate, track,andprioritizeissues, mistakes,andtasksfromasingle location.

Ÿ AMust-Have, But Not APleasant Experience: JiraiswhatIwould callanecessaryevil.It'san unpleasantuserexperienceand requiresalotofinvestmenttolearn bothasauserandespeciallyasan administrator.Havingusedother tasktrackingandproject managementtoolsfortheSLDC, however,Jiraistrulytheonlyone thatoffersthecustomizabilityand add-onsrequiredtomanagetasks acrossalargeorganization.

FAQs

1.WhatisthemainfunctionofJira?

TheprominentfunctionofJiraisto plan,assign,track,andmanage projectsregardingsoftware developmentinreal-time.Jiraenables Agileteamstoalignquicklyandmore frequently.ItempowersITteamsto trackbugsintheinitialphasetofix themsuccessfully

2.IsJirastillthebest?

Beingoneofthemostaffordable projectmanagementtoolsonthe market,Jiracanbeusedforvarious rangesofprojectsfromHR,marketing, andoperationstomanagementatthe workplace.Jiraisanexcellentchoice formanagingsoftwareprojectsthat helpsyoutoplan,organize,budget, andtracktheprogressoftheproject.