MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Vasanti M.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Divya B. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Visionaries and Disruptors! Welcome,valuedreaders,toaspecialeditionofTheEnterpriseWorld!Inthisissue,wedelveintothe captivatingrealmofleadership,specificallyfocusingonthevisionariesandtrailblazerswhoareshapingthe businesslandscapeof2024.
Theworldofcommerceisadynamicecosystem,constantlyevolvingatabreakneckpace.Inthisevershiftingterrain,strongleadershipismorecrucialthanever.Leaderswhoinspire,adapt,andinnovatearethe oneswhopropelbusinessesforwardandcarvetheirplaceintheannalsofsuccess.
ThisissueofTheEnterpriseWorldshinesaspotlightonsuchexceptionalindividuals.We’vemeticulously curatedaselectionofleaderswhoembodythespiritofinspiration.Theseareindividualswhonotonly achieveremarkableresultsbutalsofosteracultureofgrowth,collaboration,andpositivechangewithintheir organizations.
Throughin-depthinterviewsandinsightfulprofiles,you’llgainvaluableperspectivesonthestrategies, mindsets,andapproachesthatunderpintheirsuccess.Bepreparedtobeenthralledbytheirjourneys,their challengesovercome,andthelessonslearnedalongtheway.
Whetheryou’reaseasonedentrepreneurorjuststartingyourbusinessvoyage,thesestoriesofferawealthof knowledgeandinspiration.Theyserveasatestamenttothepowerofvision,resilience,andtheunwavering pursuitofexcellence.
Butourexplorationofleadershipdoesn’tstopthere.We’vealsoincludedthought-provokingarticlesonthe evolvingnatureofleadershipitself.Wedelveintotheever-growingimportanceoftraitslikeempathy,agility, andacommitmenttosocialresponsibility
Withinthesepages,you’llfindnotjustinspiration,butalsopracticaltakeaways.Weexplorebestpractices, leadershipstylesforthedigitalage,andtechniquestofosterathrivingandmotivatedteam.
Onthecoverofthisissue,wehavefeaturedPuneetKumarVidyarthi(HeadofMarketing&Business DevelopmentatCASEConstructionEquipment).Puneetisdedicatedtoimplementingstrategiesthat establishCASEConstructionEquipmentasaleaderintheindustry.Also,inthespecialinterviewprofile section,wehavefeatured (Co-founderandCEOofTransBnk).Puttinghis17yearsof VaibhavTambe experiencetouse,VaibhavTambehasbuiltoneofIndia’sfastest-growingandmostsecuretransactional bankingcompanies,TransBnk.
The journey to becoming a truly inspiring leader is a continuous process. Let The Enterprise World be your guide on this path!
Onthecoverofthisissue,wehavefeaturedPuneet KumarVidyarthi(HeadofMarketing&Business DevelopmentatCASEConstructionEquipment). Puneetisdedicatedtoimplementingstrategiesthat establishCASEConstructionEquipmentasaleader intheindustry
Puneethasmorethan30yearsofexperienceinthe constructionequipmentindustry.Beforehiscurrent role,heworkedatJCBIndiaLimited,wherehe implementedsuccessfulmarketingstrategiesand establishedtheRuralMarketingvertical.He currentlyholdsthepositionofHeadofMarketing& BusinessDevelopment–India&SARatCaseNew HollandIndia,asubsidiaryofCNH.Hehasled variousinitiativesfocusedoncustomer-centric businessopportunities,suchasrepoweringprograms andexploringalternatewaysforsustainablegrowth.
Also,inthespecialinterviewprofilesection,we havefeaturedVaibhavTambe(Co-founderand CEOofTransBnk).Puttinghis17yearsof experiencetouse,VaibhavTambehasbuiltoneof India’sfastest-growingandmostsecuretransactional bankingcompanies,TransBnk.
VaibhavenvisionschangingIndia’stransactional bankinglandscapewithhisinnovativeandsafe solutions.Asapeople’sCEO,Vaibhavtakesevery measuretoensureanecosystemofgrowth, prosperity,andstrengthforhisteamandhis organisation.Whennotworking,Vaibhavspendshis timewithhisfriendsandfamilyandtravels.Infact, hisrelationship-buildingskillshavemadehis colleagues,vendors,andcustomersreliablefriends. TradeFlockinterviewedVaibhavtounderstandmore abouthiscompany,hisskills,andmore.
10 PUNEET VIDYARTHI DUBLIN A CITY OF CULTURE CRAIC, AND CHARM
VAIBHAV TAMBE: TRANSFORMING TRANSACTION BANKING WITH UNMATCHED DEXTERITY
CASE STUDY ARTICLE LEVI’S THE GROWTH OF DENIM FROM WORKWEAR TO STYLE STATEMENT
FREE SHIPPING FEVER CAN YOUR BUSINESS HANDLE THE HEAT
PUNEET VIDYARTHI A Visionary Leader Shaping the Future of Construction Equipment The machinery manufacturing industry is essential for modern infrastructure and industrial development, producing essential equipment for various sectors such as construction and agriculture. Leaders play a crucial role in driving growth, innovation, and competitiveness in this industry. They are responsible for identifying new market opportunities, forming partnerships, and directing the complexities of global trade. These leaders ensure that their companies stay ahead of technological advancements and changing customer demands.
“ — SAYS PUNEET. PuneetVidyarthi,HeadofMarketing&Business DevelopmentatCASEConstructionEquipment,isa well-knownleaderinthisindustry.Heisdedicatedto implementingstrategiesthatestablishCASEConstruction Equipmentasaleaderintheindustry.Hispassionfor innovationandcommitmenttopositivechangeareapparent asheshapesthefutureoftheconstructionequipmentsector
CareerOverview Puneethasmorethan30yearsofexperienceinthe constructionequipmentindustry.Beforehiscurrentrole,he workedatJCBIndiaLimited,whereheimplemented successfulmarketingstrategiesandestablishedtheRural Marketingvertical.HecurrentlyholdsthepositionofHead ofMarketing&BusinessDevelopment–India&SARat CaseNewHollandIndia,asubsidiaryofCNH.Hehasled variousinitiativesfocusedoncustomer-centricbusiness opportunities,suchasrepoweringprogramsandexploring alternatewaysforsustainablegrowth.
MaintainingQualityandInnovation ThejourneyofCASEConstructionEquipmentbeganinthelate nineteenthcenturywithJ.I.Case’srevolutionaryworkinsteam enginesintheUS,layingthefoundationforfutureendeavors. TheearlyfocusofCASEConstructionEquipmenton pioneeringequipmentforroadconstructionestablishedits reputation,earningaplaceasakeycontributortothe developmentofmoderninfrastructure.Bytheearlytwentieth century,CASEConstructionEquipmenthadfirmlyestablished itselfasaleadingmanufacturerofconstructionequipment.It achievedsignificantmilestonessuchasitsrolein“pavingthe world,”showcasingitsabilitytomeetgrowinginfrastructure demands.
Throughoutits180-yearhistory,CASEConstructionEquipment consistentlydemonstratedacommitmenttoqualityand innovation,allowingthecompanytomaintainandenhanceits reputationovertime.Bycontinuouslyevolvingandadaptingto marketneeds,CASEConstructionEquipmentremainedatthe forefrontoftheindustry Theglobalcontributionsandenduring marketpresenceofCASEConstructionEquipmentwere witnessestoitsstrategicvisionandoperationalexcellence.The company’sfocusonbuildingitsbusinesswhileenhancingits reputationhasbeenkeytoitslong-standingsuccess.
Focused 5 Approach At CASE Construction Equipment, Puneet and the team follow the guidelines set by their parent company, CNH. Using its ‘Focused 5’ approach: Customer First, Grow Together, One Team, Make it Simple, and Be the Best. Although these principles are generally easy to understand, here are some additional details:
1. Customer First:
Under the leadership of Puneet, CASE Construction Equipment prioritizes a customerdriven approach. It places customers above all other stakeholders, ensuring comprehensive service before and after sales.
3. One Team:
The Operators of the company are integral to the team, collaborating across and beyond the organization to achieve key results.
5. Be the Best:
2. Grow Together:
Puneet and the team value customer feedback and incorporate it to nurture trust, inclusivity, and mutual development.
4. Make It Simple:
Puneet and the team emphasize simplicity to drive speed, innovation, and accountability.
CASE Construction Equipment continuously focuses on delivering excellence.
CASEConstructionEquipmentwerewitnessestoitsstrategicvisionandoperational excellence.Thecompany’sfocusonbuildingitsbusinesswhileenhancingitsreputationhas beenkeytoitslong-standingsuccess.
CASEConstructionEquipment’sservicesaredesignedtooffercomprehensivesupportand valuethatdistinguishitfromothersinthemarket.AllCASEbackhoeloaderscomewitha standardone-yearbasewarrantytoprotectagainstmanufacturingdefects.Thecompany extendsthiscoveragethroughits‘CASEProtect’and‘CASECare’programs,offering additionalwarrantiesandservicepackagesforpeaceofmindandlong-termreliability
Recognizingtheimpactofskilledoperationonmachineperformance,itprovidesextensive trainingprogramstoenhanceoperatorskills,ensuringtheycanusethebackhoeloaders efficientlyandwithcare.Furthermore,itscommitmenttocustomersupportincludesreal-time technicalassistancethroughitsTHD(TechnicalHelpDesk)andmobileapplicationdealer servicetechnicians.Thisallowscustomerstoaccessexpertadviceandtroubleshootingsupport anytime,minimizingdowntimeandensuringsmoothoperations.
A Legacy of Excellence Sinceitsestablishment,CASEConstructionEquipment’sjourneywithitsVibratoryCompactorassemblylinehasbeen markedbysignificantmilestones.Theintroductionofthe952and1104modelsin1996wasfollowedbytheproductionof the100thcompactorin1999andthegloballyacclaimed1107modelin2000.The450modelwasintroducedin2004to commemoratetheproductionofthe1000thcompactor.In2017,aremarkablemilestonewasachievedwiththeproduction ofthe10,000thcompactor ThePithampurplant,thesoleCNHfacilitymanufacturingcompactors,hasplayedacrucialrole inofferingeightdifferentmodelsforsoilandasphaltcompactiontobothdomesticandexportmarkets,serving105 countries.InAugust2022,theproductionofthe50,000thLoaderBackhoefromthePithampurplantwascelebrated.CASE ConstructionEquipmentcontinueditstraditionofinnovationbylaunchingtheSkidSteerLoaderlinein2023and celebratingtherolloutofthe1000thCrawlerExcavatorinNovember.Mostrecently,thecompanyhasrolledoutits 20,000thVibratoryCompactorfromitsfacility.
Meeting Global Standards Toimprovethecompany’sprospects, Puneetplanstotakeadvantageofthe stronggrowthandchangingdynamics oftheIndianConstructionEquipment (CE)industry Thisincludesexpanding productofferingsandinvestingin researchanddevelopmentfor advanced,emission-compliant equipmenttailoredtoinfrastructure andgreenfieldprojects.Additionally, formingstrategicpartnershipsto strengthenpresenceinroadand railwayinfrastructuresectors.Puneet alsoaimstoexploreexport opportunitiesinEuropeandNorth AmericabymeetingBS(CEV)V standards,establishingdistribution networks,andparticipatingin internationaltradeshows.
Customer-centricsolutions,suchas comprehensiveservicepackagesand flexiblefinancingoptions,willbe prioritizedtoattractandretainclients, especiallyduringperiodsofincreased infrastructuredevelopment. Additionally,investingintechnology liketelematicsandIoT,alongwith providingadvancedtrainingfor operators,willenhanceoperational efficiency.Strengtheningtheafter-sales servicenetworktoensuretimely supportandmaintenancewillalsobea focustoimprovecustomersatisfaction andloyalty.Byfocusingonthese strategicinitiatives,Puneetaimsto capitalizeonthecurrentgrowthofthe IndianCEindustry.Healsoaimsto positionthecompanyforlong-term successandexpansionboth domesticallyandinternationally
StrengtheningMarketCompetitiveness Puneethighlightstheimportanceofa company’sworkforceinitsgrowth.He emphasizestheneedtomaintainhigh-quality workbyreskillingandupskillingoperators. AtCASEConstructionEquipment,Puneet andtheteamvaluetheworkforceasessential membersofaunifiedteam.Embracing diversity,PuneetleadsthecreationofanallwomenproductionlinefortheSkidSteer Loader.Herecognizesthevaluable contributionsofwomen’sinnovativeideasto thecompany’sgrowthandsupportstheir personalandprofessionaldevelopment.
Additionally,thecompany’scommitmentto innovationisakeyfactorinitssuccess, leadingtoadvancementsinthesector.By continuallyimprovingandexpandingits productofferings,suchasthepopular1107 modelandtherecentlyintroducedSkidSteer Loaderline,CASEConstructioncompany remainscompetitiveinthemarket. Innovationalsoplaysasignificantrolein improvingmanufacturingprocesses, ensuringefficiency,reliability,and sustainability.CASEConstruction Equipmentoperatesauniqueplantin Pithampur,producingavarietyof compactorstomeettheneedsofdomestic andinternationalmarketsin105countries.
ResilienceamidstCrisis DespitetheimpactofCOVID-19onvarious industries,includingconstruction,the demandforconstructionequipmentremained steady,asperPuneet.Althoughtherewasa slightdipatthebeginning,theindustry quicklybouncedback,showcasingits resilienceinchallengingtimes.Theinitiation oflarge-scaleinfrastructureprojectslikethe KanpurMetroprojectalsoplayedarolein increasingthedemandforconstruction equipment.Thesefactorshavenotonly supportedtheindustryinovercomingthe initialobstaclescausedbythepandemicbut alsocreatedafavorableenvironmentfor growthanddevelopmentinthepost-COVID period.
Growing Together with Customers Kajal Khari, a backhoe operator in Raipur, Chhattisgarh is one of CASE’s clients. She has shown resilience and determination in the construction industry, which is mainly maledominated. Over 12 years, she has overcome societal norms, skepticism, and discrimination to become an inspiration and symbol of empowerment. Her journey serves as a challenge to stereotypes and encourages women to pursue their dreams, positioning her as a trailblazer for gender diversity and inclusion in the construction eld.
Did you know Dublin is the center of the oldest pub in Ireland, the Brazen Head? The city is worldwide known for its long literary traditions, its culture, and its friendly welcome. It promises to be an exciting venue for both conference activities and further excursions. If you haven’t visited Ireland before, Dublin is an ideal base where you can start exploring the cultural, historical, and natural attractions of the country.
Join us on a journey where we will learn about the rich and fascinating history of the city, some of its interesting facts, and a brief guide on how to explore the city.
Culture, Craic, & Charm Where is DUBLIN Located? The city is located in Leinster Province on the east coast of Ireland, at the mouth of the river Liffey. If you’re traveling west from England, it is the rst city you meet as you cross the Irish Sea.
Climate and Best Time To Visit TheidealtimetovisittheplaceisJunetoAugustwhentemperaturesarewarm(byIrishStandards)andthecityhostsmany festivals.Thisperiodisthemostexpensiveastheflightandhotelratesarehigh,anditcanbeverycrowded.Ifyouwantto savemoneyandavoidbigcrowds,considervisitinginthewinter(atlowseason)withyourheaviestcoat.
Dublin,thecapitaloftheRepublicof Ireland,wasfoundedbytheVikings inthe9thcentury Theliving conditionsoftheVikingswerefar fromideal.Theysimplyliveinhuts madeofwoodwiththatchedroofs.
Inthe11thcentury,Dublinbeganto builditstradinglinkswithvarious EnglishtownslikeChesterand Bristol.Thiswasthethrivingperiod ofthecityasitquicklybecamethe mostimportanttowninallofIreland, whichhadapopulationof approximately4000people.
Atragedystruckin1190whenalarge fireengulfedthecityinflames.As mostofthebuildingsweremadeof woodandthatch,thefirespread quicklyandcreatedsignificant damage.Theresidentsescapedtothe surroundinghillswherethey constructedtemporaryshelters. Duringthe13thcenturyEnglishKing tooksomebrilliantstepsconcerning protection.Theyreconstructeditwith
History Rich and Fascinating stones,includingthefortressandthesurrounding walls.
Attheendofthe13thcentury,thepopulationwas over8,000andthecitywasbenefitingasa prominenttradecenter.Itemssuchaspottery, wine,andironwerebeingimportedwhileexports includedpulses,grain,andhides.
Therewasalotofgrowthduringthe18thcentury, hospitals,parks,andbotanicalgardenswerebuilt.
In1735,theIrishParliamentHousewasbuilt. Soon,transportlinesimprovedasstagecoaches begantravelingfromthecitytovarioustowns, suchasBelfast,Cork,andKilkenny
Today,Dublinisanincrediblypopulardestination. Itisrichinculture,withfriendlypeopleattracting visitorsfromallovertheworld.
FOOD to Tryto Try to Try BAXTY
Itisatraditionalheavymorningmeal consistingofeggs,potatoes,bacon, sausage,tomato,andblackandwhite pudding.Onceyoueatit,youwon’t askforalunch.
ItisanIrish-styledishthatincludes potatoes,cabbage,onions,andkale, blendedwithasolidsquirtofmilk andcream.
Itisatraditionalandbeloveddishof thecity,enjoyedonspecialoccasions. Thedishistypicallycuredandthen slow-roastedtoperfection,resulting inflavorfulmeatwithaslightlysalty taste.
It is a traditional Irish pancake consisting of nely grated and mashed potatoes, pan-fried with buttermilk, eggs, and our.
IRISH STEW It is considered the national dish of Ireland made with beef, garlic, stock, guinness, red wine, potatoes, carrots, and onions.
Irish Breakfast
Colcannon
Roast gammon
1 2 3 4 5 6 7
Thename‘Dublin’comesfromanoldIrishGaelicPhrase‘DubhLinn’whichmeans“BlackPool”when translatedintomodernEnglish.ThisnamewasinspiredbyalargelakethatformedaftertheRiverLiffeyand PoddleStreammerged.
DublinwasrecognizedasaUNESCOCityofLiteraturein2010.Itisthefourthcityintheworldtobe designatedwiththistitleshowcasingitsculturalprofileandinternationalstandingasacityofliterature excellence.
Itishometo750pubs:Ifyou’reseekingtraditionalIrishmusicsessions,cozyfiresidechats,orbustlingsocial hubs,itensuresthereissomethinguniquetodelighteveryvisitor
Dublin’sPhoenixParkisOneoftheLargestWalledCityParksinEurope,comprising1750acres.Itwasfirst openedtothepublicin1747asaplaceofenjoymentforthecitizensofDublin.Today,theparkisenjoyedby10 Millionvisitorsannually.
Dublin’sSpireisTallerthantheStatueofLiberty:TheSpireofDublin,alsoknownastheMonumentofLight, isa120-metertallstainlesssteelpin-likestructureonO’ConnellStreet.ItstandsontheformerNelson’spillarsite andwascompletedin2003.Todayitservesasoneofthecity’smostrecognizablelandmarks.
Believeitornot,Dublinerswillhappilyspend10minutesgivingyoudirections:TheIrisharethefriendliest fellowsontheplanetEarth.Theyarealwayshappytohelpyouwitheverything,theywillhelpyoutotake differentroutesforyourhotel,whichplacestostayawayfrom,andwhatfoodyoushouldtakethere.
Cigarettesarereallyexpensive:Ifyou’reasmoker,beexpectedtopayatleast€15forapackofcigarettes.Soif you’replanningtovisithereandhaveasmokinghabit,thenitwouldbebetterifyoucarryyourpackstoavoid yourexpenses.
TIPS FOR TRAVELERS Must-seesights:TrinityCollegeandtheBookofKells, GuinnessStorehouse,DublinCastle,St.Patrick’sCathedral, PhoenixPark,TempleBar,NationalMuseumofIreland,Dublin Zoo,Ha’pennyBridge,KilmainhamGaolarethefewincredible sitesinthecitythatyoushouldnevermiss.
Currency:ThecurrencyinDublinisEuro(€).CreditandDebit cardsarewidelyacceptedhere,butitwouldbebetterifyoucarry somecash.
Safety:Theplaceisgenerallysafebutbemindfultocarefor yourgoodsincrowdedareas.
Shopping:GraftonStreetisfamousforshoppingandstreet performances.YoucanalsovisitmarketplacesforGeorge’sStreet Arcadeforuniquefindsandlocalcrafts.
AirportTransport:Aircoach,DublinBus,andTaxisare availableasaservicethatconnectstheairporttothecitycenter andthesurroundingareas.
CONCLUSION Dublinstandsasavibrantcityinhistory,culture,and moderncharm.Fromitsancientorigins,itplaysa pivotalroleinliteratureandthearts.Whetheryou’re exploringhistoricsites,enjoyingtheatmosphereof pubs,ortastingcuisines,Dublinpromisesyouan unforgettableexperience.Planyournexttriptothis amazingdestination.
Puttinghis17yearsofexperiencetouse,Vaibhav TambehasbuiltoneofIndia’sfastest-growingand mostsecuretransactionalbankingcompanies, TransBnk.HeenvisionschangingIndia’s transactionalbankinglandscapewithhisinnovative andsafesolutions.Asapeople’sCEO,Vaibhavtakes everymeasuretoensureanecosystemofgrowth, prosperity,andstrengthforhisteamandhis organisation.
Whennotworking,Vaibhavspendshistimewithhis friendsandfamilyandtravels.Infact,his relationship-buildingskillshavemadehiscolleagues, vendors,andcustomersreliablefriends.TradeFlock interviewedVaibhavtounderstandmoreabouthis company,hisskills,andmore.
Pleasehighlightyourprofessionaljourney.
Ibringnearly17yearsofindustryexperience,whichI earnedthroughsomeroughandtoughjourneys.I startedmycareerwithTCSasaSoftwareDeveloper, andaftermyMBA,IstartedwithSBIinthe transactionbankingsegment.Rightfromproduct
development,andbusinessdevelopmenttovarious operationalaspects,Igottolearnalot.Mynextmovewas withIndusIndBankintotheirtransactionbankingsales department,whereIgrewtothepostof leading—Payments,CMS,andEscrowSalesforalllarge &institutionalbusinesses.Duringthisstint,Imanageda teamofnearly50peopleandbookswortharound₹400 crore.
Asateam,weworkedontheentirestackofpayments, includingB2Bpayments,corporatebanking,andsome aspectsofinvestmentbanking.Igainedextensive knowledgeofglobalremittance,productandcorebusiness domains,variousregulatoryaspects,aswellassolidified relationships.Thesehelpedwinseveralinternational awardsformanyclientslikeBajajFinance,AdityaBirla Capital,Vodafone,andothers.Iwasthenofferedtojoina listedfintechcompanyasitspaymentsCEO.Aftersome time,Irealisedmycallingandstartedmyowntransaction bankingcompany,TransBnk,alongwithmyco-founders.
Ourclientjourneyhasbeenveryexcitingsofar,andwe arelookingatbuildingabiggerteamandexpanding globally
Whathavebeenyourthreebiggestlessons?
Themostimportantaspectofanyorganisation orbusinessisitspeople,whetherit'sourteam, vendors,orcustomers.Igiveimportancetothe relationshipandprioritiesoftheindividual.No amountofmoneyorrewardscanmotivatean employeemorethancompassionandtrust.The secondiscoredomainknowledge.Withoutit,it isimpossibletobuildalarge,sustainable business.Weregularlyupskillourselvesthrough varioustrainingcourses.
Lastbutnotleast,youmustbewillingtotake calculatedrisksbecausethereisnobrand withoutrisk.Bankingisariskybusiness,and hence,everystepshouldbeaccessed,andrisks shouldbequantifiedtomitigatethem.Without takingarisk,plungingtothenextpeakis impossible.
Bankingisallabouttrust.Howdoyoubuild itamongyourstakeholdersandalignthe digitalexperiencesafelyandsecurely?
Thatisthereasonwearebuildingourbusiness. Itisdigitalandcompliantwithregulatory norms,andithasasecuredlayerofcorporate transactionbanking.Thisisthevisionstatement forourbusiness.Wepredominantlyfocuson digitisingeveryaspectofthebankingbusiness forasmootherandsafertransactionwhile reducingtheTAT.Thishelpsusbuildarobust businessmodelthatcanbereplicatedaccording totheneedsofourcustomers.Tomakethe processsecure,Iandmyco-foundersuseour transactionalbankingexperiencetobuildasolid foundationtomitigateanyproblemstatements.
Whatarethevarioustypesofrisksyousee withinthetransactionbankingspace?
Therearethreetypesofbroaderrisksassociated withtransactionalbanking–financialmarket linkedtothemacroeconomicsystem, operational,andcreditrisk.Weusea combinationoftechnologystacks,includingAI, blockchain,andacombinationofWeb2and Web3.Theseaddlayersofsecurityandsafety featurestooursolutions.
Whatistheonebiggestchallengeyouforesee,andhow areyoumitigatingit?
AsImentionedearlier,keepingpeoplemotivatedand alignedwiththecompany’svisionisthebiggestchallenge foranyorganisationtoday AtTransBnk,wetrytobringa lotofenergyintotheecosystembyaddingmorequalified andcompetentpeople.Whileotherorganisationsarefiring theirtalentedpeople,wetookadvantageofthesituation andarehiringthebrightestmindstobuildTransBnkalong withus.Wehaveraisedaconsiderableamountofmoney forthisandleveragedtechnologytocreateanenvironment thatwillhelpthemgrowwithintheorganisation.Weare honestandtransparentinallofourinteractionswithour employees,andwehavegiventhemcompletefreedomto experimentandlearn.Asanorganisation,weare completelyalignedwithouremployees’goals.
AnotherchallengethatIobservewithintheindustryis complyingwiththeregulatorygreyareas,whichmostof thefintechsandstartupsfailtodo.Hence,manyofthem vanishintooblivion.Hence,wecomplywithevery regulatorychangetoensureweareabidingbythelaw
Whatisyourfutureroadmap? Wearelookingatnewusecasesaroundsupplychain finance,tradefinance,orcross-borderremittances.Wewill alsosoonexpandgeographically,especiallytotheMiddle East,SoutheastAsia,theUK,andtheUS.
The Growth of Denim from Workwear to Style Statement Jeans in today's time have become more than a fashion statement. Everyone owns multiple pairs of jeans, be it for fashion or comfort. But have you ever wondered how this everyday essential item became a part of our lives? Levi’s, the brand popular for its denim collection, introduced ‘waist overalls’ that we now call ‘jeans’. In this article, we will learn more about this iconic brand and how it transformed the fashion world throughout history.
History of Levi’ s LeviStrauss&Co.isanAmericanclothingcompanyknownworldwideforitsLevi’sbrandofdenim jeans.ItwasfoundedbyaGerman-Jewishimmigrant,LeviStrauss,andJacobDavis,atailorin1853, inSanFrancisco,California.LeviStraussinitiallyemigratedtoGoldRushSanFranciscoandopened hisowndrygoodsbusinesstoservethesmallgeneralstoresoftheAmericanWest.Thecompany's impactgrewsignificantlyduringthegoldrush,anditsoonbecameaprominentnameintheindustry
JacobDaviswasatailorinReno,Nevada.HeusedtobuydenimclothfromLeviStrauss&Co.One day,acustomeraskedhimtoreinforcetornpants,sohecameupwiththeideaofusingcopperrivets tomakethepantsstronger.Jacobdidn'thaveenoughmoneytogetapatentforhisidea,sohewroteto LeviStrauss,proposingtheygointobusinesstogether.Levilikedtheidea,andtheygotapatentforit in1873.Theystartedusingthecopperrivetsintheirjeans,anditbecameverypopular Theybegan makingdenimoverallsinthe1870s.In1890,thepatentfortherivetsbecamepublic,andtheystarted usingnumberstomarktheirproducts.
TheTwoHorseBrand The Levi's Two Horse concept is a signicant and enduring symbol that has been a part of the brand since 1886. It features a pair of Levi Strauss & Co. waist overalls, the original name for 501 jeans, attached to two horses attempting to pull them apart. The early trademark read, "It's no use, they can't be ripped," visually reinforcing the quality and durability of the pants while being distinctive and unique. This concept was originally called "The Two Horse Brand" until 1928, when the company adopted its Levi's trademark.
The logo was designed with the understanding that not all consumers spoke English as their rst language, and not everyone in the remote West was literate. Hence, it served as a visual identier that allowed immediate recognition of Levi's jeans, catering to a diverse consumer base. It was meant to represent the dual vision that the founders intended to convey: the quality and durability of the product and its authenticity.
Is Levi’s & LikethebrandsZara,andH&M, Levi’sisalsoafastfashionbrandthat hasbeenquestionedforitsethical practices.'GoodonYou'ratedita middlescoreof"It'saStart"forits sustainabilityefforts.Thebrandhas madesomeprogressinsustainability, particularlyinitsuseofcotton.In 2020,83%ofitscottoncamefrom moresustainablesources,including BetterCotton,organiccotton,and recycledcotton.Ithasalsointroduced sustainablematerialslikeTENCEL lyocell,cottonizedhemp,andrecycled polyesterintoitscollections.Recently, ithasupdateditssustainabilitystrategy withcleargoalstoadvanceitsprogress andmeetstakeholderexpectationsfor environmental,social,andgovernance commitmentsandperformance.
WhileLevi'sdoesn'tuseexoticanimal skin,fur,orangora,itdoesusewool, leather,silk,anddownfeathers.There arealsoconcernsaboutthebrand’s laborjusticeandhumanrights practices.Ithasnotsignedontothe InternationalAccord,anagreementthat ensuresbettersafetyfortheworkers sewingtheirjeans.Peoplehavealso raisedconcernsaboutimprovingthe brand’slaborconditionsandensuring equalrightsandprotectionsforall workersinthefactorieswhereits productsaremade.
Despitethis,thebrandiscommittedto improvingitspractices,reducingwater consumptionthatgoesintoproduction, andadoptingmoresustainableefforts inthefuture.
Sustainable Ethical? The Iconic 501 Jeans ThemosticonicjeansofLevi’s,the 501jeans,werefirstreleasedin1873, makingthemover150yearsold.The jeanswereoriginallyintendedtobe durableworkpantsforminersand laborers,buteventuallyevolvedintoa fashionstapleandasymbolof Americanheritage.
The501sarestraight-fit,medium-rise jeanswithnotaperingintheleg.They areknownfortheircomfortablefitand haveaclassic,timelessappeal.The originalfitjeansformenareacultural iconthatholdsaspecialplacein Americanhistory.Variousiconic figures,includingminers,rockstars, andactorslikeMarlonBrando,James Dean,andElvisPresley,thathave contributedtotheirstatusasa quintessentialAmericangarmenthave wornit.Despitetheirlonghistory,the 501jeanshavecontinuedtoevolveand remainrelevant.Peoplehaveembraced themforcenturiesanddesignershave reinventedtheminfreshandrelevant ways,solidifyingtheirplaceinfashion history
The Levi’s 501 jeans are iconic for several reasons. Ithasundergoneseveraltransformationsthroughouthistory.Fromrelocatingrivetstoremovingbrandedbuttonsandadjusting thedesignduringWorldWarII,thejeanshaveadaptedtochangingneedsandpreferences.
It’sclassicandhasatimelesselegance.Itcanbeadaptedbyeverybodywithoutchangingtocapturetrends.Duetothisquality, awiderangeofindividualscanembraceit.
Levi’s501jeansareknownfortheirsturdyconstructionanddemocraticfit,makingthemmorethanjustasturdypairofpants.
Marketing Strategies for Success With a history of over 150 years, Levi's marketing strategies have changed and adapted to modern times while staying true to its denim heritage. Let's learn what strategies they have incorporated to mark their name in the fashion industry and make a global name.
CinematicStorytelling
Leviusescinematicstorytellingtoconnect withitstargetaudienceandtobuildbrand awareness.Oneofthemostfamous examplesofitisthe‘GoForth’campaign, whichwaslaunchedin2009.Thecampaign featuredaseriesofshortfilmsthattoldthe storiesofrealpeoplewhowerelivingtheir livestothefullest.Therecentuseof cinematicstorytellingwasthe2021 campaign,‘TheGreatestStoryEverWorn’, thatshowcasedstoriesofpeoplewhohad wornLevi’sjeansthroughouttheirlives. Levishaspartneredwithseveralbrandsand
ImmersiveShoppingExperience
Levibrick-and-mortarstoresaredesignedto createimmersiveshoppingexperiences.Its storeshaveinteractivedisplaysdesignedto showcaseproductversatilityoreducate shoppersaboutfit,washoptions,or constructiontechniques.Italsohas augmentedreality(AR)try-ontechnology inmanyofitsstores.
EmbracingAuthenticityandHeritage OneofthekeymarketingstrategiesofLevi’shasbeen embracingauthenticityandheritage.Ithasalways focusedonproducinghigh-qualitydenimproductsthat canwithstandwearandtear Thishashelpedthebrand inbuildingthetrustoftheconsumers.Ithasalsoalways highlighteditstiestoAmericancultureandhistory.The brandusesclassicAmericansymbolslikecowboysand horses,andworkswithfamousAmericanartistslike RoyRogers,toshowthatitisatrulyAmericanbrand.
StayingRelevant Levi’sconstantlyevolvesitsmarketingstrategiestostay relevantandtrendy.Itunderstandsitstargetconsumers, knowswhattheywant,andcreatesmarketingcampaigns aroundit.Italsocollaborateswithcelebritiesand influencestoreachthetargeteddemographic.These partnershipshelptogiveLevi’sjeansasenseof authenticityandcredibility.Italsohasahugesocial mediapresenceandutilizesittostayup-to-datewiththe latesttrends.
RetailCollaborations
retailerstolaunchlimitededitioncollectionsornewproducts. Thishelpsincreatingasenseofexclusivityandexcitement aroundtheproduct.SomeofthesebrandsincludeSupreme, Off-White,andJustinBieber Thesepartnershipshelpedthe brandreachawideraudience.
MARKETING REVENUE Levi’s net revenue in 2023 was $6.17 billion, a 0.17% increase from 2022 revenue. Over the years, it has seen growth and popularity among the youth and adults. While it has a lot to work towards its sustainable approach, it has made a name in the fashion industry and is synonymous with durability, comfort, and style.
FREE SHIPPING FEVER: Can Your Business Handle the Heat? In today's market, savvy business strategies are not just about selling a great product or service but also about how effectively you can get it into the hands of your customers. The right shipping strategy can elevate a brand from being just a participant in the market to a dominant player. This article dives into how modern businesses, especially those led by or targeting women, are revolutionizing their shipping strategy to enhance customer satisfaction and drive growth
TheRiseofE-Commerceand ShippingDemands Thesurgeine-commercehas transformedtheshopping habitsofmillions.Asmore womentakethehelmin startingandmanagingonline businesses,understanding customerexpectationshas neverbeenmorecrucial. Today'sconsumersnotonly lookforqualityand affordabilitybutalsospeedand convenienceindelivery.The challengeforbusinessesisto meetthesedemandswithout compromisingtheirprofit margins.Masteringtheartof efficientshippingisacrucial stepforanybusinessaimingto thriveinacompetitiveonline marketplace.
PackagingSmart:MoreThan JustaBox Whenitcomestoshipping,the firstthingthatoftencomesto mindisthepackaging.The
journeyofaproductfroma warehousetothecustomer's doorstepisfraughtwithpotential pitfalls.Smartpackagingisabout morethanjustthephysical appearance—it'saboutprotection, cost-effectiveness,andsustainability Awell-packagedproductnotonly reachesitsdestinationinpristine conditionbutalsohelpssavemoney withtherightpackagingwhile shipping.Byusinginnovative materialsandthoughtfuldesign, businessescansignificantlyreduce theirshippingcostsand environmentalimpact.
CalculatingtheCost:Transparent PricinginShipping Navigatingthecomplexitiesof shippingcostscanbeadauntingtask forbusinessowners.It'snotjust aboutthedistancecovered;factors suchaspackageweight,dimensions, andshippingspeedallplayarolein determiningthefinalcost. Transparentpricingmodelsare increasinglybecominganorminthe shippingindustryastheyhelpbuild
trustwithcustomers.Womenentrepreneurs,in particular,areleadingthechargeinadopting clearandcommunicativepricingstrategies thatallowcustomerstounderstandexactly whattheyarepayingforandwhy This transparencynotonlyenhancescustomer loyaltybutalsopositionsabusinessasan honestandreliablevendorinacrowded market.
TheAllureofFreeShippingStrategy Offeringafreeshippingstrategyhasbecomea powerfulandgame-changingtoolinthe arsenalofmodernbusinesses.Thisstrategy isn'tjustabouteliminatingafee;it'sa psychologicalleverthatcansignificantly increasethelikelihoodofapurchase.The questionattheheartofthisstrategyis,“How docompaniesofferfreeshipping?”Itinvolves morethanjustabsorbingshippingcosts—it's aboutsmartlogistics,bulkshippingdiscounts, andsometimes,subtly,includingshipping costsintheproductprice.Thekeyistostrike abalancewherethebusinessstillprofitswhile thecustomerfeelsthey'regettingabetterdeal. Aneffectivelyimplementedfreeshipping strategycanleadtohigherordervolumes, repeatcustomers,andenhancedbrandloyalty.
Technology and Shipping: Harnessing Automation
Inthepursuitofoptimizingshipping,technologyplaysapivotalrole.Automatedshippingsolutionscanstreamline operations,reducehumanerror,andenhancetrackingcapabilities.Forbusinesses,particularlythoseledbyortargetingtechsavvywomen,integratingadvancedshippingsoftwarecantransformlogisticsmanagement.Thesetoolshelpinpredicting shippingcostsaccurately,managinginventorymoreefficiently,andprovidingcustomerswithreal-timeupdatesabouttheir orders.Embracingthesetechnologicaladvancesnotonlyimprovesoperationalefficiencybutalsoenhancesthecustomer's shoppingexperience,makingitseamlessandhassle-free.
Sustainable Shipping: Good for Business, Great for the Planet
Asconsumersarenowmoreenvironmentallyconsciousthanever,businessesarerespondingbyadoptinggreenershipping practices.Thismovetowardssustainabilityisparticularlyresonantwithwomenconsumerswhooftenprioritizeethical considerationsintheirpurchasingdecisions.Sustainableshippingstrategycanrangefromusingrecyclablematerialsand minimizingpackagingtochoosingcarbon-neutraldeliveryoptions.Bypromotingtheseefforts,businessesnotonly contributetothewell-beingoftheplanetbutalsostrengthentheirmarketpositionbyaligningwiththevaluesoftheir customers.
Shipping as a Strategic Business Lever
Effectiveshippingstrategyisnolongerjustanoperationaldetail;theyareastrategicleverthatcanpropelabusinessto success.Fromsmartpackagingandtransparentpricingtofreeshippingperksandtechnologicalintegration,eachcomponent playsacriticalroleincraftingacustomer-centricshippingexperience.Embracetheseshippinginnovationstokeepyour businessmovingforward—literallyandfiguratively
