Withoverthreedecadesatthehelm,VinodMathews’leadership hasbeenpivotalinpositioningSafranDataSystemsIndiaasa prominentnameintheATElandscape—makinghim one of the most influential leaders to watch in 2024.
Secrets of Vatican City: Why This Tiny Country is a World Power
Kajall Shah: Building Brands with Integrity and Innovation
34
From Local Startup to Worldwide Leader: The Amway Success Story
42
How to Run a Health Awareness Campaign
VINOD MATHEWS Accelerating Growth in the Automated Test Equipment Industry
The automated test equipment (ATE) industry is experiencing unprecedented growth, fueled by the complex nature and the surging demand of electronics with a relentless focus on quality. Today, ATE plays a crucial role in ensuring functionality and reliability—from smartphones to advanced avionics to the Defence sector. While the ATE industry from its very nascent stage experienced a steady growth, the current projections expect the market to reach a whooping USD $8.8 billion by 2027, according to Markets and Markets.
The opportunities are brewing, and this change is exciting. A visionary who stands at the helm of this change is the Founder & CEO of Safran Data Systems India (formerly Captronic Systems,) Mr. Vinod Mathews.
In the year 1999, embracing his pioneering entrepreneurial spirit and expertise, he founded the company. Today, he is not just navigating growth – he's been driving it, establishing Safran Data Systems India as the most-well recognized name in the market.
In three decades, the company has expanded to the Aerospace, Automotive and Defence sectors, providing custom-built ATE solutions tailored to meet evolving demands.
Vinod Mathews’ leadership has been pivotal in positioning Safran Data Systems India as a prominent name in the ATE landscape—making him one of the most inuential leaders to watch in 2024.
I want to thank the various DRDO organizations for having had faith and condence in us when we were smaller.
Societies including SIATI and SIDM for helping us by sharing their experiences and mentoring us and the Defence PSU’s in working with us toward meeting our common goal.”
Comprehensive Service Portfolio
Captronic Systems provides comprehensive solutions for complex testing requirements across various industries, catering to diverse testing needs, and ensuring the highest quality standards in its services:
• Automated Test Equipment Development (ATE): Design and build custom ATE systems for efcient and reliable testing.
• Validation and Testing: Stringent testing procedures to ensure equipment performance meets specications.
• Radio Frequency (RF) Expertise: Specialized capabilities for RF validation and testing.
• Hardware-in-Loop Simulation: Develop realistic simulation environments for hardware testing.
• Control and Data Acquisition Systems: Design and implement solutions for data acquisition and control functions.
• Telemetry Solutions: Provide both ground and onboard telemetry solutions for comprehensive data capture.
• Embedded System Development: Build custom embedded systems tailored to specic project requirements.
• Control Panel Assembly and Wiring: Expert assembly and wiring services adhering to IPC-620B/WHMA standards.
This approach positions Safran Data Systems India as a go-to partner for companies seeking reliable and innovative solutions in the eld of testing and development.
“Working with Kajall and the tangerine team was a fun & fullling experience! They supported us through the process and we are very happy with the output of our new and revamped website. Thanks, Kajall and team!”
— Minash Bablani, Founder,
Ellement Co.
“Kajall has been instrumental in instilling into me a sense of condence. I have seen what she has done for me and it’s been fabulous. The marketing cues that she has set up for me work phenomenally well! Kajall is very conscious about her design sense. I wish her all the best!”
— Dr. Hemakshi Basu, Physiotherapist.
Did you know Amway started in a tiny basement in Ada, Michigan? It began by selling cleaning products but quickly grew into a major global company. Now, it sells over 450 products, including health and beauty items, and operates in more than 100 countries. With yearly sales over $8 billion, it is famous for its great products and helpful community projects. Learn how this small start became a big success story!
In this article, you will learn about Amway’s history, challenges, marketing strategies, and inuence on the global market.
Brand History of
Amway was started in 1959 by Rich DeVos and Jay Van Andel in Ada, Michigan. They wanted to create a company where people could sell products directly to others and build their businesses. They named it “Amway” to reect their vision of the “American Way.”
At rst, it sold cleaning products, but soon it added more items like vitamins and beauty products. By the 1970s, it began selling its products in other countries. One of their key products, Nutrilite vitamins, became very popular.
In the 1980s and 1990s, it continued to grow and started selling online. They also introduced new brands like Artistry for skincare.
In the 2000s, it focused on making it easier for people to buy products online and start their own businesses through digital tools.
Today, it is a global company, operating in over 100 countries. It helps people become entrepreneurs and offers a wide range of products, from health and beauty to home care.
Instead of selling products in stores, it relies on people called distributors. These are individuals who sign up with it to sell its products directly to others.
Personal Sales:
Distributors buy products at a discount and then sell them to customers, often through personal meetings, online, or in small events.
Building a Team:
It can also recruit others to join as new distributors and earn money not just from its sales but also from the sales made by its recruits.
Earning Money:
It makes money in two main ways:
Earn a prot from selling products to customers. Receive bonuses based on the sales made by their team of recruits.
Training and Support:
It provides training and support to help distributors learn how to sell products effectively and grow their business.
It has been a major player in the direct selling industry for decades, known for its wide range of products and unique business model. From humble beginnings to becoming a global powerhouse, Amway has built a strong reputation for quality and innovation. But beyond the surface, there are some surprising details about this company that many people don’t know.
1 2 3 4 5
Here are 5 interesting facts about it that
might surprise you:
It sells more than 450 products, including vitamins, beauty items, and home goods. This diverse range allows them to cater to various customer needs and preferences, reinforcing their extensive market reach and adaptability.
It makes over $8 billion in sales each year. This success story reects the company’s robust global network and the loyalty of millions of distributors and customers who believe in its products and business model.
They sponsor the Amway Center in Orlando, Florida, where many sports and events happen. This sponsorship not only boosts their brand visibility but also connects them with a wide audience through popular events held at the center.
They were the rst to make a liquid laundry detergent that works in all types of washing machines. This innovation showcased their commitment to practical solutions and set a new standard in the industry.
It has earned several prestigious awards, including the Direct Selling Association (DSA) Award for excellence, the Best Practices Award for innovation, and the Consumer Choice Award for product quality. The company has also been recognized with Green Business Awards for its commitment to sustainability and eco-friendly practices.
Many of us always pray to God to give us a healthy life. In my teenage years, I didn’t understand this prayer. However, with growing age, I understood the importance of health. An unhealthy person goes through the pain of ailment. They depend on others whereas a healthy person is more active and productive.
We are living in a fast-paced life in which everyone is stressed out. Environmental pollution, stress, and the agony of life have resulted in the formation of many ailments. A few years back old people were more prone to disease but at present, we nd many young people suffering from many diseases such as anxiety, depression, blood pressure, sugar, and many more. What is the solution to save our new generation from these ailments? The answer is running a health awareness campaign.
If you are working in an NGO and you want to create awareness about health campaigns in your country then you can run the campaign without any communication barriers. However, the problem comes when you want to run a healthcare awareness campaign in different countries. Worry not. You can solve the problem of the communication barrier by taking assistance from healthcare translation services.
Objective of the Health Campaign
You must have seen health campaigns that are tailored to specic diseases. For example, the month of October is dedicated to create awareness regarding breast cancer. Different health campaigns are run to create awareness for different diseases. However, the objective of every campaign is to improve public health.
