MARLBORO: From ‘Mild as May’ to the Iconic ‘The Marlboro Man’
MARVIN FERGUSON
Chief Executive Ofcer
MarvLeads
The Enterprise World PUBLISHER
MARKETING COORDINATOR (AMERICAS)
Peter J.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
katie M.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Divya B. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
IntegrityattheHelmofInnovation!
Inanever-changingworldwhereleadershipiscontinuouslyredefined,thecombinationofintegrity andinnovationisemergingasapowerfulforceforcommunitytransformation.Asweconfrontglobal challengesthatrequirenotjuststrategicthinkingbutalsoadeepcommitmenttoethicalvalues, leaderswhoembodytheseprinciplesbecomeessentialbeaconsofprogress.
InthisspecialissueofTheEnterpriseWorld,weshinealighton “The Most Influential Business Leaders to Follow in 2024,” celebratingthosewhoarenotonlyredefiningindustriesbutaredoingso withanunwaveringcommitmenttointegrity.Theseleadersarethearchitectsofchange,guidingus towardafuturewhereinnovationservesthegreatergoodandbuildsstronger,moreresilient communities.
Ourcoverstoryhonors avisionaryleaderwhohasharnessedhispersonal MarvinFerguson, experiencesanduniqueworldviewtoaddresssomeofthemostpressingissuesinsocietytoday.Born inJamaicaandraisedinNortheastOhio,Marvinisthe —acompanyfoundedto CEOofMarvLeads tackletheverychallengesthathehasfaced,fromimplicitbiasinhealthcaretothelackofleadership withinhiscommunity.Marvin’sleadershipstyleisgroundedinintegrity,advocatingforvulnerability inleadership,raisingawarenessofimplicitbiases,andchampioningthetransformationofblackmen’s mentalhealth.
DespitethehurdlesMarvLeadsfacesingainingexposureforitswidearrayofservices,Marvin remainssteadfastinhismission.Hisleadershipnotonlydriveshiscompany’ssuccessbutalso empowersindividualsandcommunitiesbyofferingleadershiptraining,facultyengagement workshops,processimprovementconsultations,andmore.MarvinFerguson’sdedicationtomerging integritywithinnovationmakeshimoneofthemostinfluentialleaderstowatchin2024.
Asyouexplorethepagesofthisissue,Iinviteyoutobeinspiredbythestoriesoftheseremarkable leaderswhoaremakingatangibleimpact.Theyremindusthattrueleadershipisnotjustabout achievingsuccessbutaboutliftingothersasweclimb,ensuringthatourprogressisinclusive,ethical, andsustainable.
Thankyouforjoiningusonthisjourney,andforyourcontinuedsupportaswecelebratethe intersectionofbusiness,leadership,andintegrity.
Shalmali
Forthecoverreadabout-
ForourIssueof “The Most Influential Business Leader to Watch in 2024,” NicholeDaher, wepresent FounderandCEOofSOSFranchising,leadingher waytorevolutionizeAutismTreatmentforgood.
Ourcoverstorycelebrates avisionary MarvinFerguson, leaderwhoisdrivingmeaningfulchangewithincommunities bymergingintegritywithinnovation.AstheCEOof MarvLeads,Marvinhascarvedoutauniqueleadershippath, onethatisdeeplyrootedinadvocatingforvulnerability, raisingawarenessofimplicitbias,andtransformingthe mentalhealthlandscapeforblackmen.Hiscommitmentto thesecauseshaspositionedhimasaleadertowatchin2024.
However,beforewegettohertrailblazingstory,we needtounderstandwhatABAtherapyis.Applied BehaviorAnalysis(ABA)isaleadingapproachfor supportingautisticindividuals.Thisscience-based methodfocusesondevelopingobservable improvementsinbehavior Throughpositive reinforcementanderrorlessteaching,ABAtherapy reducesproblembehaviors,teachesessentialskillslike communicationandindependence,andpromotesalove oflearning.
AMotherBuildingaBridgeofHope
Marvin’sjourneyisbothpersonalandprofound.Bornin JamaicaandraisedinNortheastOhio,hefounded MarvLeadstoaddresstheverychallengeshe encountered—rangingfromimplicitbiasinhealthcaretoa lackofleadershipinhiscommunity.Underhisguidance, MarvLeadshasgrownintoamultifacetedorganization, offeringleadershiptraining,facultyengagementworkshops, processimprovementconsultations,andmuchmore.Despite thesignificanthurdleofgainingbroaderexposureforthe company’sservices,MarvincontinuestosteerMarvLeads towardsuccess,leveraginghisuniqueleadershipperspective andawealthofexperience.
ABAtherapyhelpsindividualsmovebeyondtheir symptomsandthriveasfunctionaladultswithintheir communities.ThisiswhereNicholestepsinas someonewhojuststartedherjourneyofbeinga stepmotherofanautisticchild.Newtothesituation,she attendedparenttrainingclassesatherstepdaughter’s ABAtherapyclinic.
Marvin’sleadershipjourneyhasbeenmarkedbycontinuous learningandadaptation.“Managingaconsultinggroup requiresinnovationtomeetchangingclientexpectations. Theremustbeahealthybalancebetweenprovidingclients withconsistencyandkeepingupwithchange,”he emphasizes.Thisblendofconsistencyandinnovationhas becomethehallmarkofMarvin’sleadershipstyle,making himastandoutfigureinthebusinessworld.
Asthechildprogressedinleapsandbounds,everything seemedwelluntilsheturned7,andtheABAclinic terminatedservices.Atthispoint,Nicholediscovered theflawsinthesystem,likethevastmajorityofABA clinicsonlyacceptedchildrenuptoage7.Additionally, theydidnotofferancillaryservicesthatchildrenwith AutismalsoneedinconjunctionwithABA.Nichole foundthistobeaconcerningtrend,asitwasnearly impossibletofindcompletetreatmentforautistickids.
MarvinFerguson’sdedicationtocreatingpositive,lasting changethroughintegrity-basedleadershiphasnotonly earnedhimrecognitionbutalsoinspiredotherstofollowin hisfootsteps.Aswemoveforwardinto2024,Marvin’s influenceissettogrow,makinghimoneofthemost impactfulleaderstowatchinthecomingyear
10 MARVIN FERGUSON
Naples: A Symphony of Beauty and Flavor
Top 10 Richest Women in the World in 2024
38
Marlboro: From ‘Mild as May’ to the Iconic ‘The Marlboro Man’
46
Top 10 Biggest Sporting Events In The World
O V E R S T O R Y
MARVIN FERGUSON
Transforming Communities through Leadership, Innovation, and Integrity
Chief Executive Ofcer
Mergingintegritywithinnovationcanbeavitaltoolintacklingcommunitychallengesandinspiring change.BorninJamaicaandraisedinNortheastOhio,MarvinFerguson,CEOofMarvLeads,isdoing preciselythatwithhisuniqueworldviewtodriveaprogressivecommunitychange.
Marvinchampionsauniqueleadershipstylethatisintegrity-based—advocatingforvulnerabilityin leadership,implicitbiasawareness,andthetransformationofblackmen’smentalhealth.
Toaddressthepersonalchallengeshefaced,fromimplicitbiasinhealthcaretoalackofleadershipwithin hiscommunity—MarvinfoundedMarvLeads.Today,however,thecompanyfacesadifferent(andprobably itsbiggest)hurdle—gainingexposureforitswidearrayofservices.
Despitethechallenges,MarvincontinuestosteerMarvLeadstowardsuccess,leveraginghisunique leadershipperspectiveandwealthofexperience—simaltaneouslyhelpingindividualsbyoffering leadershiptraining,facultyengagementworkshops,processimprovementconsultations,andmuch more—making him one of the most influential leaders to watch in 2024.
Cover Story
Marvin’s Mantra
Do Good, Live Good is to move toward progress bravely, Do Good, Live Good is to be fearless in the face of controversy, Do Good, Live Good is to extend a kind Heart to all of your brothers, Do Good - for yourself and your community, Live Good - lead a life of everlasting change.
Philosophy of ‘Do Good, Live Good’
ThecorebeliefofMarvLeadsis'DoGood,Live Good.'Thisideaispresentinallitsbusiness activities,includingitsnon-profit'Let’sGetHealthy Cleveland,'whichoffersclinicalprogramsin NortheastOhio,alongwithitspropertymanagement group,IMONBLLC,whichprovidesaffordable housingforlow-incomeindividuals.
Throughouthisleadershipjourney,Marvinhas learnedseverallessons“Managingaconsultinggroup requiresinnovationtomeetchangingclient expectations.Theremustbeahealthybalance betweenprovidingclientswithconsistencyand keepingupwithchange,”highlightsMarvin.
How MarvLeads came to Life?
Marvin'smotivationforstartingMarvLeads camefromhispersonalandprofessional experiences.Hefeltdriventoutilizehistalentsto createaconsultingbusinessthathelpsboth companiesandindividuals.Hisgoalwasto developaholisticapproachthatincludes leadership,training,andvariousventures.
Today,MarvLeadsencompassesnon-profit initiatives,propertymanagement,realestate,and evenacateringservice—highlightingMarvin's rapidriseintomanagementroles.Thecommon themehasalwaysbeenhisnaturaltalentfor leadershipandhisgenuinedesiretohelpothers.
AsignificantpartofMarvin'sjourneyhasbeen hispassionforDiversity,Equity,andInclusion (DEI).Threeyearsago,hedeliveredaTEDxtalk onimplicitbiasinpharmacy,whichsparkeda stronginterestinDEI—universities,companies, andorganizationsbeganseekinghisexpertisefor trainingandtalksonDEIconcepts.
Inprocessimprovement,Marvinhasledmultimillion-dollarprojectsthatgreatlyenhanced efficiencyandsavedcompaniessignificant resources.WithMarvLeads,hehascombinedall histalents,skills,andexperiencesintoa consultingbusinessthathelpscompaniesand individualsimproveefficiencyinthesecritical areas.
Specialized Products and Services
Equity Audits
IDI (Intercultural Development
Inventory Assessments)
Faculty Engagement
Workshops
Process Improvement Consults
Implicit Bias
Trainings/Workshops
Leadership Training /Workshops
Company Growth over the Years
Guiding Principles of Success
"DoGood.LiveGood."ThesewordsaretheguidingprinciplesforMarvin's endeavors.WhetherthroughIMONB'sdedicationtoprovidingaffordable housing,Let'sGetHealthyCleveland'simpactfulhealthprograms,orMarv LeadsConsulting'sfocusonaddressinginequitiesandfosteringgrowthforboth companiesandindividuals,Marvin'sprimarymotivationremainsthesame. Hestrivestobethepersonwhocanmakeagenuinedifferenceinpeople'slives. Thiscommitmentisreflectedineveryaspectofhiswork,aimingtocreate positivechangeandimprovethewell-beingofthecommunitiesheserves.
Cover Story
ALegacyofImpactandInnovation
Marvin,aLicensedClinicalPharmacist,has beenattheforefrontofopioidcase management,makingsignificantstridesin addressingthiscriticalissue.In2020,he debutedhissignaturetalk, Prescription Approved for Implicit Bias, asaTEDx Speaker Thisimpactfulpresentation highlightedhisexpertiseandledtohim bringingTEDxtotheNortheastOhio communityasthelicenseholderofTEDx BalchStreet.
Marvin'sjourneyasakeynotespeaker, workshopfacilitator,andtrainerforhealthcare professionalsandstudentstookoff,with organizationssuchasNEOMEDandtheOhio PharmacistAssociationseekinghisinsights andtraining.
Beyondhisspeakingengagements,Marvin hostsAskaPharmacist,ashowontheRadio FreeEntertainmentNetworkthataimstobring transparencytothepublicthrough conversationswithhealthcareprofessionals. Hisdedicationtohealthcareequityledhimto foundLet'sGetHealthyCleveland,Inc.,a non-profitorganizationthatprovidesclinical programsandcommunity-basedeventsto addresshealthcareinequalities.Moreover, MarvinalsoservesastheAssurance CommitteeChairfortheADMBOARDof SummitCounty—demonstratinghis commitmenttoimprovingcommunityhealth.
However,Marvin'spassionforaddressing socialdisparitiesisn’tlimitedtohealthcare. Hefounded I.M.O.N.B LLC Properties to tacklehousingdisparitiesintheNortheast Ohiocommunity.Healsolaunched Bruce’s Jamaican Fusion Soul, afoodtruckthatpays tributetohislatemotherbyofferingavibrant menuofJamaicanandAmericanfavorites.
Despitehisnumerousprofessional commitments,Marvinisafamilymanat heart.Helovesspendingqualitytimewithhis daughter,enjoystestinghisculinaryskillsin thekitchen,andoccasionallyindulgeshislove fortravel.
Imagine a city where ancient history intertwines with vibrant modernity, where the aroma of freshly baked pizza dances on the wind, and where the Mediterranean Sea stretches out in a dazzling expanse. This is Naples, a symphony of beauty and avor that captivates the senses and leaves an indelible mark on the soul.
Naples, a beautiful city in southern Italy, offers a unique blend of natural beauty, vibrant street life, and coastal charm. This city is known for its rich history, cultural treasures, and stunning views. This city is mainly known for those who are seeking adventure and relaxation. Let's see how this city offers you the world's best cuisine and authentic Italian experience, rich in tradition and surprises.
Your Adventure Starts Here
Nestled on Italy's southwestern coast, Naples, the capital of Campania, is a gateway to breathtaking natural beauty. The city's proximity to the Bay of Naples, the active volcano Mount Vesuvius, and nearby attractions like Pompeii, the Amal Coast, and the islands of Capri and Ischia makes it a must-visit destination for travelers seeking adventure and exploration.
History Through The Ages
NaplesisaUNESCO-declaredWorldHeritagesite-itfeelslikesteppingbackintimewhere everycornertellsastory ThecitywasfoundedbyGreeksover2800yearsago,andhas beenaculturalmeltingpot,influencedbyRomans,Byzantines,Normans,andSpaniards, eachleavingtheirmarkonthecity'sarchitecture,cuisine,andtraditions.TheNaples Cathedral,orDuomodiSanGennaro,isastunningexampleofGothicarchitectureandthe city'sreligiousheart.VisitorscanadmireintricatefrescoesandthebloodrelicofSaint Januarius,thecity'spatronsaint.Notjustchurchesandpalaces,thecityliesalabyrinthof tunnelsandcatacombs,remnantsofancientcivilizations.
When Can You Visit?
Napleshasamixedclimate-thebesttimetovisitisinthespring(ApriltoJune)orautumn (SeptembertoOctober),whentheweatherispleasantandthecrowdsarethinner.Summers couldbealittlehot,whilewintersaregenerallymild.Spring(ApriltoJune)inthecityis idealforexploringthecity'shistoricsitesandnearbyattractions.Thetemperaturesare comfortable,rangingbetween15°Cto25°C,andthecityisinfullbloom.Thisisalsothe seasonforfestivalsliketheMaggiodeiMonumenti,whichcelebratesthecity'sartistic heritage.
A City of Art and Music
ImmerseyourselfinNaples'artisticsoul,wherecenturiesoldmasterpiecesandcontemporarycreationsintertwine. ExplorethetreasuresoftheMuseodiCapodimonteandthe NationalArchaeologicalMuseum,thenwanderthroughthe vibrantstreetsadornedwithcaptivatingstreetart.Asnight falls,lettheenchantingmelodiesofclassicaloperaatthe TeatrodiSanCarloandthelivelystreetmusictransport youintotheheartofNaples'culturalscene.
A Treasure Trove of Attractions
DiscoverthehiddengemsofNaples,acitysteepedin historyandculture.Thislistofthetop10placestovisit willguideyouthroughitsmosticonicattractions.
1. MtVesuvius:MountVesuviusisanactive stratovolcanonearthecity,famousforitscatastrophic eruptioninAD79thatburiedPompeiiand Herculaneum.Itremainsoneofthemostlymonitored volcanoesduetoitshistoryandproximityand denselypopulatedareas.
2. NationalArchaeologicalMuseum:TheNational ArchaeologicalMuseumhousesanimmense collectionofGreekandRomanantiquities.
3. MuseodiCapodimonte-Aformerroyalpalace housinganimpressivecollectionofRenaissanceand BaroqueartfeaturingworksbyCaravaggio,Titian, andRaphael.
4. NaplesCathedral(DuomodiSanGennaro)-A stunningGothiccathedraldedicatedtothepatron saintofNaples,renownedforitsbeautiful architectureandthefamousbloodrelicofSaint Januarius.
5. TeatrodiSanCarlo-Oneoftheworld'soldest andmostprestigiousoperahouses,itoffersarich programofopera,ballet,andclassicalmusic.
6. Casteldell’Ovo-Theoldeststandingcastleinthe city,locatedontheseafrontandoffering panoramicviewsoftheBayofNaplesandthecity, is.
7. CastelNuovo(MaschioAngioino)-Ahistoric castlewithastrikingmedievalfaçadeandarich history,nowhousingamuseumandexhibition space.
8. Spaccanapoli-Spaccanapoliisthestraightand narrowmainstreetthattraversestheold,historic centerofthecityofNaples,Italy
9. GalleriaUmbertoI-Abeautifullypreserved 19th-centuryshoppinggalleryrenownedforits elegantarchitectureandstrikingglassdome,offers acharmingsettingforaleisurelystrolland delightfulshoppingexperience.
10. LungomareandViaPartenope-Apicturesque seafrontpromenadeofferingstunningviewsofthe BayofNaples,theislands,andMountVesuvius, perfectforarelaxingwalkordiningwithaview
Teatro di San Carlo
Must-Eat Dishes
Naplesisthebirthplaceofpizza,andnovisitis completewithouttryinganauthenticNeapolitan pizza.Butthecity’sculinaryofferingsextendfar beyondthisiconicdish.Herearesomemust-try foodswheninNaples:
1.PizzaMargherita:Simpleyetdelicious,this classicpizzafeaturestomatoes,mozzarella,and freshbasil,representingthecolorsoftheItalianflag.
2.SpaghettialleVongole:Apopularseafooddish, thispastaisservedwithfreshclams,garlic,oliveoil, andatouchofwhitewine.
3.Sfogliatella:Thisflakypastryisfilledwithricotta cheeseandflavoredwithcitrus,makingitaperfect sweettreat.
4.ParmigianadiMelanzane:Abakeddishof layeredeggplant,mozzarella,Parmesan,andtomato sauce,thisiscomfortfoodatitsfinest.
5.BabaalRum:Aspongecakesoakedinrum, oftenservedwithwhippedcreamorpastrycream, offeringasweetendtoanymeal.
Naples Cathedral (Duomo di San Gennaro)
Interesting Facts That Will Blow Your Mind
Beyond the pizza and pasta, Naples offers a world of surprises. Let's uncover 10 intriguing facts about this vibrant Italian city.
1
It is home to the world's oldest continuously operating public opera house, the Teatro di San Carlo, which opened in 1737.
2 3 4 5 6 7 8 9 10
The city's historic center is one of the largest in Europe, covering 17 square kilometers and featuring over 500 churches.
It is known for its subterranean world, with ancient Greek and Roman ruins hidden beneath the modern city.
The city has a unique coffee culture, with "caffè sospeso" (suspended coffee), where you pay for an extra coffee for someone in need.
Mount Vesuvius, the only active volcano in mainland Europe, looms over the city and is infamous for the AD 79 eruption that buried Pompeii.
Naples has its own language, Neapolitan, which is recognized by UNESCO as a separate language from Italian.
The Naples National Archaeological Museum houses one of the most extensive collections of Roman artifacts in the world.
The city’s underground catacombs and crypts, such as the Catacombs of San Gennaro, are a must-see for history buffs.
The city is the birthplace of many Italian desserts, including the zeppole, a fried dough pastry, and the sfogliatella.
The city’s proximity to the Amal Coast makes it a popular base for exploring this UNESCO World Heritage site.
Tips for Travelers
VisittheHistoricCenter:Startyour explorationintheheartofNaples,whereyou canvisiticonicsitesliketheNaplesCathedral andtheChurchofGesùNuovo.
ExploretheUnderground:Don’tmissatour ofitsundergroundtunnelsandcatacombs, whichreveallayersofhistorybeneaththecity streets.
TakeaDayTriptoPompeii:Justashort trainrideaway,theancientcityofPompeii offersafascinatingglimpseintolifeduringthe RomanEmpire.
SavortheLocalCuisine:IndulgeinNaples’ famouspizza,butalsoexplorethecity’sstreet foodscene,includingfriedpizzaandarancini.
ShopintheQuartieriSpagnoli:Thishistoric districtoffersamazeofnarrowstreetsfilled withlocalshops,artisans,andvibrantstreet art.
Conclusion
DiveintotheheartofNaples,acitywherethepast andpresentintertwineinavibranttapestry.From itshistoriclandmarkstoitsbustlingstreets,every momentinNaplesisanewdiscovery Thecity's infectiousenergyandthewarmthofitspeople makeitatrulyunforgettableexperience.
Wealthandpowerhavetraditionallybeenassociated withmen,butwomenhavebrokenthenormsand emergedasstrongandindependentleaders.Fromselfmadeentrepreneurstoinheritorsoflegendarylegacies, womenhavemadetheirimpressionontheworldand theycontinuetodoso.Throughthisblog,wewilllearn aboutthetop10richestwomenintheworldwhohave becomeinfluentialfiguresinglobalbusinessand philanthropy
Here
is the
list of top 10 richest women in the world in 2024
Age - 71
Net Worth - $94.9 billion
Source of Wealth - L'Oréal
FrancoiseBettencourtMeyerswasbornon10July1953. SheistheonlychildandheirofLilianeBettencourt,who wasthedaughterofEugèneSchueller,thefounderof L'Oréal.Aprominentfigureinthebusinessworld,she hasgainedrecognitionforherphilanthropicactivitiesand writing,andsheisalsooneoftherichestwomeninthe world.Afterhermother'spassinginSeptember2017, Francoise’sfortunetripledduetoherinvestments throughherfamilyholdingcompany,TéthysInvest,and thehighvaluationofL'Oréalsharesonthestock exchange.
Age - 74
Net Worth - $82.2 billion
Source
of Wealth - Walmart
FrancoiseBettencourtMeyerswasbornon10July1953.She istheonlychildandheirofLilianeBettencourt,whowasthe daughterofEugèneSchueller,thefounderofL'Oréal.A prominentfigureinthebusinessworld,shehasgained recognitionforherphilanthropicactivitiesandwriting,and sheisalsooneoftherichestwomenintheworld.Afterher mother'spassinginSeptember2017,Francoise’sfortune tripledduetoherinvestmentsthroughherfamilyholding company,TéthysInvest,andthehighvaluationofL'Oréal sharesonthestockexchange.
Age - 62
Net Worth - $74.6 billion
Source
of Wealth - Koch Industries
JuliaMargaretFlesherKochwasbornonApril12,1962,in DesMoines,Iowa,toparentswhoownedafurniturestoreand lateraclothingshopinArkansas.Sheisasocialiteand philanthropistandoneoftherichestwomenintheworld. AftergraduatingfromtheUniversityofCentralArkansas,she movedtoNewYorkCity,wheresheworkedasamodeland laterasafashiondesigner'sassistant.Shewasmarriedto DavidKoch.Afterhediedin2019,sheandherthreechildren inherited42%ofKochIndustries.Shehasbeeninvolvedin philanthropicactivities,includingsignificantdonationsto variouscausesandtheownershipofa15%stakeinthe BrooklynNets,NewYorkLiberty,andBarclaysCenter
Age - 84
Net Worth - $39.5 billion Source of Wealth - Jindal Group
SavitriDeviJindalwasbornon20March1940in Tinsukia,Assam,India.Sheisthebusinesswoman, politician,andchairpersonemeritaoftheO.P JindalGroup,aconglomeratewithinterestsinsteel, power,mining,oil,andgas.Followinghermarriage toOmPrakashJindalinthe1950s,sheobtainedher stakeinthegroupafterhisdemisein2005.Shehas beeninvolvedinphilanthropyandpublicworks, receivedrecognitionforhercontributions,andis oneoftherichestwomenintheworld.Shefounded theJ.D.JindalFoundation,focusingoneducation andhealthcare,andservesasthePresidentof MaharajaAgrasenMedicalCollege,Agroha.
Age - 84
Net Worth - $38.5 billion Source of Wealth - Mars Inc
JacquelineMarswasbornonOctober10,1939.Sheis thedaughterofAudreyRuthandForrestMars,Sr.,and thegranddaughterofFrankC.Mars,foundersofthe AmericancandycompanyMarsIncorporated.Sheowns anestimatedone-thirdofMars.In1982,shejoinedMars asfoodproductgrouppresidentandspentmostofher timeworkingforMarsFoundation, aphilanthropic nonprofitsupportedbythecompany,andretiredin2001. SheisalsoatrusteeoftheUnitedStatesEquestrianteam andsitsontheboardoftheWashingtonNationalOpera.
Age - 79
Net Worth - $34.7 billion Source of Wealth - Mediterranean Shipping Company (MSC) Group
RafaelaAponte-Diamant,borninHaifa,MandatoryPalestine, isanItalianbillionaireandisrecognizedastheworld's wealthiestself-madewomanandoneoftherichestwomenin theworld.ShefoundedtheMediterraneanShippingCompany withherhusbandGianluigiAponte,anItalianbusinessman, andhasa50%stakeinthecompany.Theyenteredthe shippingindustryinthe1970swhentheypurchasedaship witha$200,000loan.Rafaelaisresponsiblefordecorating shipsforMSCCruises;GianluigiisMSC'sexecutive chairmanandtheirson,Diego,isMSC'spresident.They establishedtheMSCFoundationin2018,wheresheserveson theboardofthefoundation.
Age - 54
Net Worth - $34.1 billion Source of Wealth - Amazon
MacKenzieScottwasbornonApril7,1970,inSanFrancisco, California.SheisanAmericanwriter,philanthropist,andex-wifeofJeff Bezos.In2019,aspartofherdivorcesettlement,shereceived25%of thecouple'sAmazonstock,whichequatedtoa4%stakeinthe company,worthmorethan$35billionatthetime.Thistransferof Amazonstockmadeheraninstantbillionaire,withanetworth estimatedat$36billioninJuly2020,andbyDecember2020,hernet worthwasestimatedat$62billion.Afterherdivorce,shesignedthe GivingPledge,acampaignfoundedbyBillGatesandWarrenBuffet, vowingtodonateatleasthalfofherpersonalwealthtophilanthropic causesduringherlifetime.ShehasalsopublishedtwobookstitledTheTestingofLutherAlbright(2005)andTraps(2013).
Age - 62
Net Worth - $31.3
billion
Source of Wealth - Fidelity Investments
AbigailJohnsonwasbornonDecember19,1961,inBoston, Massachusetts.SheisanAmericanbillionairebusinesswoman, thegranddaughterofEdwardC.JohnsonII,thefounderof FidelityInvestments.Shejoinedthecompanyin1988asan analystandportfoliomanager.Since2014,shehasbeenthe presidentandCEOofthecompany.Hersignificantstakein FidelityInvestments,estimatedataround24%,hasbeenakey factorinhersubstantialwealth.Abigailhasbeenpartofthe CommitteeonCapitalMarketsRegulationandservedonthe boardofdirectorsfortheSecuritiesIndustryandFinancial MarketsAssociation(SIFMA)andMIT.She'sthefirstand onlywomantobeontheboardoftheFinancialServices Forumandisoneoftherichestwomenintheworld.
Age - 70
Net Worth - $30.4 billion Source of Wealth - Hancock Prospecting
GeorginaHopeRinehart,bornonFebruary9,1954,inPerth, WesternAustralia,isanAustralianminingmagnateandheiress. SheistheonlychildofHopeMargaretNicholasandLang Hancock,aprominentminingmagnatewhofoundedHancock Prospecting,aprivatelyownedmineralexplorationand extractioncompany.SheinheritedHancockProspectingafterthe deathofherfatherin1992andtookoverastheexecutive chairpersonofthecompany.Throughherprivatecompany, HancockProspecting,andtheGeorginaHopeFoundation,she hasbeeninvolvedinphilanthropicventures,particularly focusingonhealthandsupportingyoungpeople.Shehasalso backedAustralianswimmingforalmost30yearsandcontinued hersupportoftheNationalBreastCancerFoundation.
Age - 82
Net Worth - $28.4 billion Source of Wealth - Koch Industries
ElaineTettemerMarshall,bornonJuly22,1942,isan Americanbillionaireheiressandoneoftherichestwomenin theworld.Herwealthstemsfromherlatehusband,E.Pierce Marshall,whowastheyoungestsonofJ.HowardMarshallII. Afterherhusband’spassingin2006,Elaineandhersons inheriteda16%beneficialinterestinKochIndustries,astake previouslyownedbyherlatehusbandandfather-in-law.Since 2006,shehasservedasaboardmemberofKochIndustries, furtherstrengtheningherconnectiontothefamily'sbusiness.
Thesewerethetop10 RichestWomenintheWorldin2024.It'simportantto keepinmindthattheirwealthisnotjustameasureoffinancialstatusbutalsoa reflectionoftheimpactandcontributiontheyhaveontheindustriesandglobal economy.Thesewomennotonlyredefinegenderrolesbutalsoinspirethe youngergenerationwiththeirphilanthropicactivities.
During the 1960s, scientists came up with research that stated “Cigarettes cause cancer and are bad for health.” This put $8 billion industry and 7,50,000 occupations at stake. Many business's sales dropped, except for one that went from having a 1% market share at the time to becoming the 4th largest tobacco company within less than a year - Marlboro.
Marlboro not only managed to sail through the cigarette ads ban in the 1970s but also became worldwide popular. Today, it is one of the most popular US cigarette brands. Through this article, we will learn how it became a known brand and its marketing strategies and adaptations to stay relevant in the 21st century.
From Marlborough Street to a Global Brand
Marlboro is a brand that has become synonymous with rugged masculinity and freedom. It is an American brand of cigarettes owned and manufactured by Philip Morris USA. Philip Morris started a shop in London where he sold tobacco and rolled cigarettes in 1846. When he passed away from lung cancer in 1873, his brother Leopold and his widow Margaret kept the business going. They even opened a factory on Great Marlborough Street, London, which inspired the name of the brand. In 1902, a branch was opened in New York to sell many types of cigarettes. The name "Marlboro" was ofcially registered in the US in 1908, but the cigarettes didn't hit the market under this name until 1923. When they were launched in 1924, they were promoted as "America's luxury cigarette" and were mostly sold in fancy hotels and resorts.
Marlboro started as a brand that promoted cigarettes for women. They were milder and had a lter to be different from the stronger unltered cigarettes that men usually smoked. The lter had a red band to hide lipstick marks, and the tagline was ‘Mild as May’. But that changed in the 1960s when the era saw a major change in the tobacco industry when scientists published a study that cited the destructive nature of it on people's health.
Thebusinesseswerehavingahardtimeafterthestudywasreleased.Peopleweregettingwaryofsmokingwhichaffected theirsales.Toretaintheirsalesandimage,manybusinessesattemptedtodownplaytheseriousnessofthegovernment’s reportorevenchallengeditsvalidity,exceptMarlboro.Ratherthandenyingorignoringthestatistics,thebranddecidedto changeitsidentitytoapproachawideraudience.
Itcameupwithanadcampaignthatisregardedasthemostsuccessfuladvertisingcampaignofalltime- The Marlboro Man. Thecampaignwasfirstconceivedin1954byLeoBurnett,aimingtorepositionthebrandfromawomen'scigarettetoa men'scigarette.Itfeaturedthetagline “Come to Marlboro Country,” invitingconsumerstojointhecowboylifestyle symbolizedbythebrand.Thisrepositioningledtoaremarkableincreaseinsales,from$5billionin1955to$20billionin 1957,representinga300%increasewithintwoyears.
TheMarlboroManbecameasymboloftheidealAmericanman,embodyingtoughness,hardwork,andindependence. DarrellWinfield,whomodeledforthebrandfrom1968to1989,becametheidealposterchildfortherugged,independent self-imagethatPhilipMorriswantedtoassociatewithitscustomers.
Ithasalsomadeitswayintopopularculture,beingreferencedinvarioussongsandevenservingasaninspirationfor charactersinmovies,suchas"HarleyDavidsonandtheMarlboroMan".Thecampaigninadvertentlymanagedtoattract womenaswell,demonstratingitsappealthattranscendsgender.Despitetheevolutionofmarketingregulationsandantismokingcampaigns,theMarlboroManremainsaniconicandenduringsymbolinadvertising.
PRODUCT DIVERSIFICATION Throughout The Years
Marlboro has diversied its product offerings in response to changing consumer preferences and regulatory pressures. The brand has introduced variations such as Marlboro Lights, Marlboro Menthol, and Marlboro Ultra Lights to cater to smokers seeking different experiences. With the growing demand for alternatives to traditional cigarettes, it has also released smokeless tobacco products and ecigarettes.
By introducing Marlboro HeatSticks, a heated tobacco product, the brand made its rst move into the emerging market of reduced-risk products. The brand offers different types of cigarettes to meet diverse consumer preferences and market segments.
From full-avored options to menthol varieties, it has various options available through its extensive product lineup.
In 2008, Philip Morris International made big changes to its brand worldwide. They created a new way to organize the different kinds of Marlboro cigarettes into three groups: Flavour, Gold, and Fresh. This new system was meant to meet the different tastes of adult customers. All three groups still had the same brand style and feeling of condence.
Challenges Faced by MARLBORO
One of the most pressing challenges for the brand has been the global decline in smoking rates. In the United States, the percentage of adults who smoke has decreased from 20.9% in 2005 to 11.5% in 2021.
The rise of alternative nicotine products, such as e-cigarettes and nicotine pouches, has intensied competition in the nicotine market. Marlboro has faced signicant challenges from new entrants offering these products. The market for reduced-risk products (RRPs) is highly fragmented, with many brands experiencing double-digit growth in recent years.
Consumer preferences have shifted towards reduced-risk products due to growing health concerns about traditional smoking. This shift has prompted Marlboro to introduce low-risk and health-conscious alternatives to stay in the market.
MARKET SHARE in Recent Years
Marlboro has historically held a dominant position in the cigarette market, with a signicant market share in the U.S. and a strong global brand value. Marlboro's global brand value was reported to be over 36 billion U.S. dollars as of 2022, making it the most valuable cigarette brand worldwide. However, its share value keeps uctuating and has seen a decline in recent years. Yet, it is still one of the popular brands in the tobacco industry despite the challenges and controversies.
SPORTING Top Biggest10
TING EVENTS In The World
Imaginesittinginastadiumandwatchingyourfavoritesportslive.Thethrill,theadrenalinerushwhenyoucheer foryourfavoriteplayer Theemotionyoufeelthroughouttheeventissurreal.Andwhenit'soneofthebiggest sportingeventsintheworld,thefeelingsareoverwhelming, it'slikeadreamcometrueforasportsfan.
Ineveryfouryears,footballteamsfromover200countriescompeteforthehonorofhoistingtheFIFAworldcup trophy TheFIFAWorldCupwasfoundedin1930andisoneoftherenownedsportingevents.Itisaninternational associationfootballcompetitionbetweentheseniormen'snationalteamsofthemembersoftheFédération InternationaledeFootballAssociation(FIFA),thesport'sglobalgoverningbody.TheFIFAWorldCupisthemost prestigioustournamentandmostlyviewedeventintheworld.Seventeencountrieshavehostedtheevent,with Qatarbeingthemostrecentin2022.Thisisoneofthebiggestsportingeventsintheworld.
1.FIFAWorldCup
2.OlympicGames
TheOlympicGamesisahugesportseventthathappensevery fouryears.Itbringspeopletogetherandcelebrateshowstrong anddeterminedhumanscanbe.Overthousandsofathletes competeinvariousformsofsportscompetitions.Itispopular notjustforitsgrandeurstatusbutalsoforitsiconicfive-ring symbol.
ThecreationoftheOlympicgameswasinspiredbythe ancientOlympicGames,heldinOlympia,Greecefromthe 8thcenturyBCtothe4thcenturyAD.BaronPierrede CoubertinfoundedtheInternationalOlympicCommittee (IOC)in1894,leadingtothefirstmodernGamesinAthensin 1896.Awholelotoftalentedfolksparticipatefromoverthe world,soitisregardedasoneofthebiggestsportingeventsin theworld.
3.SuperBowl
TheSuperBowlistheannualleaguechampionshipgameof theNationalFootballLeague(NFL)oftheUnitedStates.It hasservedasthefinalgameofeveryNFLseasonsince1966, replacingtheNFLChampionshipGame.Itisasignificant eventintheUnitedStates,attractingmillionsofviewers.The gameishostedbyadifferentcityeachyear,andithasbecome anationalholidayofsorts,withmanypeoplehostingSuper Bowlpartiesorwatchingthegameatbarsandrestaurants.
ThefirstSuperBowlwasplayedonJanuary15,1967, betweentheAFL(KansasCityChiefs)andtheNFLchampion (GreenBayPackers).Thegamewasoriginallycalledthe AFL-NFLWorldChampionshipGame.Later,theterm“Super Bowl”wasproposedtorefertothechampionshipgame.Since then,theSuperBowlhasbecomeoneofthemost recognizableAmericantraditions.EachSuperBowlgamehas itsownMVP(MostValuablePlayer),whoistypicallya standoutperformerinthegame.FortheUnitedStates,itis oneofthebiggestsportingeventsintheworld.
4.WimbledonChampionships
Itistheoldesttennistournamentintheworldandisregarded asthemostprestigiousbymanypeople. Ithasbeenheldat theAllEnglandLawnTennisandCroquetClubin Wimbledon,London,since1877andisplayedonoutdoor grasscourts,withretractableroofsoverthetwomaincourts since2019.
Itisoneofthefourgrandslamtournamentsandisthe onlymajorthatisplayedongrass,whichisthe traditionaltennisplayingsurface.Traditionally,it takesplaceovertwoweeksinlateJuneandearlyJuly ThetraditionsofWimbledonincludeastrictall-white dresscodeforcompetitorsandroyalpatronage. Strawberriesandcreamaretraditionallyconsumedat thetournament.
5.TourdeFrance
Itisanannualmen'smultiple-stagebicycleraceand isthemostprestigiousandchallenging.Itisoneof thethreemajorracesinprofessionalcycling,along withtheGirod'ItaliaandtheVueltaaEspaña.It attractsthebestridersfromaroundtheworldandis heldannuallyforthreeweeksinJuly Therace typicallyincludes20professionalteams,each consistingof9riders.Thetotaldistancecoveredin theTourdeFranceisaround3,600km(2,235miles), mainlyinFrance,withoccasionalvisitstoother countriessuchasBelgium,Italy,Germany,andSpain.
Thiseventisknownforitschallengingterrain,which includesbothtime-trialracingandracingstages.Itis consideredoneofthesupremetestsofathletic enduranceandiswatchedbyhugecrowdsalongthe roadside.Theraceisalsotelevisedworldwide,further highlightingitsglobalpopularity TheTourdeFrance in2024willhaveadifferentfinaleinNiceinsteadof ParisduetotheSummerOlympicsinParis.Therace willstartinFlorence,Italy,andfeaturechallenging terrainsintheAlps,withamountain-stageconclusion attheColdelaCouillole.Thisisamuchrecognized raceglobally,andisoneofthebiggestsportingevents intheworld.
6.CricketWorldCup
ThefirstCricketWorldCupwasheldin1975in Englandandconsistedofaseriesofone-daymatches with60oversperside.Sincethen,thetournamenthas evolved,withchangesinformatandrules.In1987, thenumberofoverspersidewasreducedto50.Itis aninternationalcricketchampionshipheldeveryfour yearsandisconsideredthepremiercontestinone-day cricket.Thetournamentfeaturesteamsfromaround theworldcompetingforthetitle.
TheCricketWorldCuphasseenmanyamazing moments.SunilValsonofIndiaistheonlyplayerto havewonaWorldCupwithoutplayingan internationalmatch.ChetanSharmaisknownasthe “WorldCuphat-trickman”forbeingthefirstperson tocleanbowlthreebatsmeninaWorldCupmatch.
TheoldestcricketertoplayinaCricketWorldCup wasNolanClarkefromtheNetherlands,who participatedinthe1996tournamentattheageof47 yearsand257days.KeplerWesselsisthefirstplayer torepresenttwocountriesinODIhistory.Heplayed forAustraliafrom1982to1985andlaterrepresented SouthAfricain1991.Allthesefamousfiguresmakeit thebiggestsportingeventsintheworld.
7.RugbyWorldCup
TheRugbyWorldCupisaninternationalrugbyunion tournamentheldeveryfouryears.Itisahigh-level eventinthesportofrugbyandfeaturesteamsfrom aroundtheworldcompetingfortheprestigiousWebb EllisCup.ThefirstRugbyWorldCupwasheldin 1987inAustraliaandNewZealand.Sincethen,the tournamenthasgrowninpopularityandsignificance, attractingaglobalaudienceandshowcasingthebest talentinthesport.
Themostrecenteditionofthetournamentwasheldin Japanin2019,markingthefirsttimeitwashostedin Asia.TheRugbyWorldCupisorganizedbyWorld Rugby,theglobalgoverningbodyforthesport.The tournamentfollowsaformatwhereteamscompetein aseriesofmatches,includingpoolstages,knockout rounds,andultimatelyculminatinginafinalto determinetheworldchampion.Knownasaviolent sport,itisalsooneofthebiggestsportingeventsin theworld.
8.Formula1GrandPrix
Formula1GrandPrixisthepremierinternational championshipforsingle-seaterautoracing.Itis consideredtheverybestofmotorsportandfeatures theworld'sbestdriverscompetinginhighperformancecars.Thechampionshipisorganizedby theInternationalAutomobileFederation(FIA)and consistsofaseriesofracesheldaroundtheworld.
TheFormula1WorldChampionshipbeganin1950andhas sincebecomeoneofthemostprestigiousandwidelyfollowed sportingeventsglobally Thechampionshipconsistsofaseries ofracescalledtheGrandPrix,whichtakeplaceonvarious circuits,includingpurpose-builttracks,streetcircuits,and historicvenues.TheformatofaGrandPrixweekendtypically includespracticesessions,qualifyingsessions,andtherace itself.
9.NBAFinals
TheNBAFinalsisthechampionshipseriesoftheNational BasketballAssociation(NBA),wherethebestteamsfromthe EasternConferenceandWesternConferencecompeteforthe NBAtitle.Theseriesisplayedunderabest-of-sevenplayoff format,withtheteamwinningfourgamesfirstbeingcrowned thechampion.
Itstartedin1950withthemergeroftheBasketballAssociation ofAmerica(BAA)andtheNationalBasketballLeague(NBL). Theserieshasundergonenamechangesovertheyears, includingtheNBAWorldChampionshipSeriesandthe Showdown,beforesettlingontheNBAFinalsin1986.
10.TheMastersGolfTournament
TheMastersTournament,commonlyreferredtoasTheMasters, isoneofthefourmajorchampionshipsinprofessionalgolf.Itis heldannuallyinAugusta,Georgia,attheAugustaNationalGolf Club.Thetournamentisthefirstmajorchampionshipofthe yearandisscheduledforthefirstfullweekofApril.The MastersTournamenthasarichhistorydatingbacktoits inceptionin1934.BobbyJones,alegendarygolfer,andClifford Roberts,aninvestmentbanker,foundedthetournamentwiththe visionofcreatingachallengingcoursethatwouldshowcasethe naturalbeautyofthearea.TheAugustaNationalGolfClubwas designedbyJonesandAlisterMacKenzieandopenedin1932.
Thetournamentfollowsastrokeplayformat,whereplayers competeoverfourroundsofgolf.Thefieldconsistsofthe world'stopprofessionalgolfers,aswellasamateurplayerswho haveearnedinvitations.ThewinnerofTheMastersreceivesthe iconicGreenJacket,whichhasbecomesynonymouswiththe tournament.
Thesewerethetop10biggestsportingeventsintheworldthat youdon'twanttomissouton,whetheritbewatchingon televisionortravelingtothedestinationtoabsorbthebeautyof thegrandeventlive.
