The Most Influential Business Leaders To Watch Out For - 2023

TheMost Business Leaders ToWatchOutFor2023

CASE STUDY

How Harley Davidson Is Riding The Waves Of Change?

INFLUENTIAL BLOG

75 Hard Challenge: The Good, The Bad, and The Ugly

UPSHOT Mallorca

A Veteran

THE WAY

In The Media Sector

S UB S CRIBE

CASE STUDIES

READ MORE

From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

UPSHOT METROS

READ MORE

New York to Mumbai, wander the cities with The Enterprise World's this special section. Know everything you need to know about metro cities of the world.

PRESS RELEASE

Get exclusive insights about The Enterprise World's monthly magazines and other news in this Press Release Section.

VIDEO INTERVIEWS

READ MORE READ MORE

Access The Enterprise World's special video interviews with the most visionary and innovative leaders around the globe in our Video Interviews section.

F r o m E d i t o r ’ s D e s k

Influentialbusinessleadersareinstrumentalindrivingrevolutionarychangesandshapingthe courseofindustriesandeconomies.Theirvision,entrepreneurialspirit,andstrategicdecisions havethepowertotransformmarketsanddisrupttraditionalbusinessmodels.Throughtheir leadership,theseinfluentialindividualsinspireinnovation,fostercollaboration,andpropel organizationstonewheights.Theychampionboldideas,takecalculatedrisks,andchallengethestatus quo,drivingtherevolutionforward.

Byharnessingtechnology,embracingdiversity,andcultivatingacultureofcreativity,thesebusiness leaderscreateanenvironmentconducivetogroundbreakingadvancementsandsocietalprogress.Their impactextendsfarbeyondtheircompanies,astheyinspireothersandleavealastinglegacyintheir wake.

FeaturingforTheEnterpriseWorld’sthisissueofTheMostInfluentialBusinessLeadersToWatch OutFor–2023arethestoriesofsuchimpactfulleaders.

Forthecoverreadabout

DemetriusMatthews(FounderofLegacyMedia,LLC)isaprimeexampleofamodernleadercannily marshalinghistroopsandmaximizingtheopportunitiestostayaheadofthecurve.Withhisastute vision,extensiveexperience,andunwaveringcommitmenttoexcellence,Demetriushasbeenleading thecompanytowardunprecedentedgrowth.

“LegacyMediaaimstocreateabrandaroundthedocumentaryandfilm,promoteMr.Kling’smessage, andsupportschoolteachersacrossthecountrybycreatingotherdocumentarieshighlightingthestories ofunsungheroes,theteacherswhoeducateourchildrendaily TheultimategoalofLegacyMediaisto improvetheeducationsystembymakingitfairandequitableforallandprovidingteacherswitha decentwage.”

“Istartedoutthisjourneybyleavingastablecareerforanunstable,riskyentrepreneurialjourney.Ihad nobacking,andverylittlesupportandwentfromworkingatacorporatecompanywithmorethan 10000employeestoagarageof3.ItwasthescariestthingIhadeverdone.Lookingbacknowand seeinghowJasonEnglishhaveformulatedagroupofcompaniesthatemploythousandsofpeopleand positivelyimpacthundredsofcommunitiesaroundtheworldissomethingthatmakesmeproudevery day.”,saysJasonEnglish.

KatherineMcCumberstartedthecompanyin2000withherfathernamedMCCUMBERSGLASS INC.Havingastrongbackgroundoftheglazingindustry,thebothdecidedtostarttheirownventure andthusembarkedonanewjourneywithMcCumber’sGlass.

EventhoughKatherineMcCumberhadastronghandinfoundingofthecompany,shehadtostepback forawhile.With32brainsurgeries,butaneverstrongwillshejumpedbackintotheoperationsofthe company,strongerthanever

“They said I was never going to be able to work again. But here I am, living my absolute best life and skyrocketing the company.”, recalls Katherine McCumber.

Shalmali W.

d i t o r ’ s D e s k

r o m E

Follow Us On:

For Editorial Concerns: sales@theenterpriseworld.com

For Subscription:

For Sales & Branding Enquiries: info@theenterpriseworld.com

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Forthecoverreadabout

DemetriusMatthews(FounderofLegacyMedia,LLC)isaprimeexampleofa modernleadercannilymarshalinghistroopsandmaximizingtheopportunitiestostay aheadofthecurve.Withhisastutevision,extensiveexperience,andunwavering commitmenttoexcellence,Demetriushasbeenleadingthecompanytoward unprecedentedgrowth.

“LegacyMediaaimstocreateabrandaroundthedocumentaryandfilm,promoteMr Kling’smessage,andsupportschoolteachersacrossthecountrybycreatingother documentarieshighlightingthestoriesofunsungheroes,theteacherswhoeducateour childrendaily TheultimategoalofLegacyMediaistoimprovetheeducationsystem bymakingitfairandequitableforallandprovidingteacherswithadecentwage.”

“Istartedoutthisjourneybyleavingastablecareerforanunstable,risky entrepreneurialjourney.Ihadnobacking,andverylittlesupportandwentfrom workingatacorporatecompanywithmorethan10000employeestoagarageof3.It wasthescariestthingIhadeverdone.LookingbacknowandseeinghowJason Englishhaveformulatedagroupofcompaniesthatemploythousandsofpeopleand positivelyimpacthundredsofcommunitiesaroundtheworldissomethingthatmakes meproudeveryday.”,saysJasonEnglish.

KatherineMcCumberstartedthecompanyin2000withherfathernamed MCCUMBERSGLASSINC.Havingastrongbackgroundoftheglazingindustry,the bothdecidedtostarttheirownventureandthusembarkedonanewjourneywith McCumber’sGlass.

EventhoughKatherineMcCumberhadastronghandinfoundingofthecompany,she hadtostepbackforawhile.With32brainsurgeries,butaneverstrongwillshe jumpedbackintotheoperationsofthecompany,strongerthanever.

“They said I was never going to be able to work again. But here I am, living my absolute best life and skyrocketing the company.”, recalls Katherine McCumber

L E A D E R S I N S P O T L I G H T

C O N T E N T S

Demetrius Matthews 12

DEMETRIUS MATTHEWS

A Veteran

The Way In The Media Sector

T T

Thebusinessenvironmentis constantlychangingandto surviveinthecompetition, businessleadershavetobe abreastofthelatestdemands andopportunitiesinthemarket. Alongsidethetraditional leadershipqualitieslike managingtheteam,listeningto theirideas,ideatingthe company’svision,etc.,today’s leadersshouldpossessa plethoraofadditionaltraitsas well.Thisincludesanticipating upcomingtrends,empathy towardstheteam,beingontop oftechnologicaladvancements, etc.

DemetriusMatthews(Founder ofLegacyMedia,LLC)isa primeexampleofamodern leadercannilymarshalinghis troopsandmaximizingthe opportunitiestostayaheadof thecurve.Withhisastutevision, extensiveexperience,and unwaveringcommitmentto excellence,Demetriushasbeen leadingthecompanytoward unprecedentedgrowth.

TheEnterpriseWorldrecently hadtheopportunitytoindulgein aconversationwithDemetrius whereheshedlightuponhis

1. WHAT DO YOU THINK ARE THE RESPONSIBILITIES OF AN ENTREPRENEUR?

You know, being an entrepreneur comes with a bunch of responsibilities. It's not just about having a great idea – you've got to create a solid game plan for your business and figure out how to make your goals a reality. And that often starts with finding the right financial support, whether it's through your own hard work, asking your family and friends, or exploring other options. But that's not all – you've got to have a plan to bring in some cash too, right? That's where marketing comes in. You've got to really understand your market, know what your competitors are up to, and keep your clients happy.

That way, you're always ahead of the game and growing your business. In addition, entrepreneurs need to stick to some solid ethical and legal guidelines, right? Well, they might need to get a CPA firm and maybe even a corporate lawyer on board to help them stay on track legally and keep their records straight. And they can't just sit back and relax - they've got to keep pushing their business forward. That means coming up with new products or services, staying ahead of competitors, and putting money into growing their team and systems. To summarize, entrepreneurs should use their people to manage their systems and their systems to manage their people.

entrepreneurialjourneyand experienceaswellasshared insightsaboutthecompany’s cultureanditsofferings.Here aresomesnippetsfromour intriguingconversation.

2. Can you please brief us about your professional experience?

Withabackgroundin possessingastrongfoundation inbothaccountingandcomputer science,Ihavesuccessfully foundednumerousIT enterprises,managed internationaldatarepositories, andsimultaneouslycultivateda profoundappreciationfor cinematicarts.My comprehensiveexpertisein businessadministration, informationtechnology,and enthusiasmformediahave culminatedinmythrivingasan accomplished,all-inclusive mediaconglomerate.

3. What are the key achievements of your entrepreneurial journey?

Oneofmysignificant accomplishmentsonmyjourney hasbeentheestablishmentof LegacyMedia.Today’ssociety isinundatedwithconstant content,ascomparedtothepast, whenadvertisementsandmedia werelimitedtoTVscreens, billboards,andpublicspaces.In today’sworld,mobilephones provideusaccesstomarketing,

advertising,andmediacontent 95%ofthedayformost consumers.LegacyMediawas createdtopromotethebrandof myfilmonMr.Kling,apublic schoolteacherinChicago.The documentarynarratedthestory ofMr.Kling,whohailedfroma modestbackground,livedinthe suburbs,andsacrificedhistime andresourcestoteachand prepare35studentsfromthe poverty-strickenWestsideof Chicagofortheirfuture.

Forthreeyears,heusedhis personalfundstopurchase additionalbooksandother teachingresourcesforhis students.Bythetimethese studentsgraduatedfrom8th grade,theyweretestingathigh schoolandcollegelevelsinboth readingandmathematics.One ofthesestudents,Demetrius Matthews,wentontoachieve variousacademicand professionalgoals.Inhomageto Mr.Kling,Idecidedtoproduce thisdocumentarytohighlight thebrokenschoolsystemand spreadthemessageworldwide.

LegacyMediaaimstocreatea brandaroundthedocumentary andfilm,promoteMr.Kling’s message,andsupportschool teachersacrossthecountryby creatingotherdocumentaries highlightingthestoriesof unsungheroes,theteacherswho educateourchildrendaily The ultimategoalofLegacyMedia istoimprovetheeducation

systembymakingitfairand equitableforallandproviding teacherswithadecentwage.

4. How do you look after your employees? What makes your team unique?

AsaFoundationalAfrican Americanworkingincorporate America,Ihadaunique perspectiveoncorporate entities.IoftenfeltthatIwas notfullyacceptedinthe corporatestructurebystaffor management,andasthesaying goes,"thelasthired,andthe firstfired,"unfortunately,this provedtobetrueinmy experience.Iamnot complainingbecauseitmade mebetterpreparedandIam speakingoffofmypersonal experience.However,I remaineddisciplined, dedicated,anddriventobethe bestprofessionalinthe building,andthisallowedme toflourish.Iworkedinthe accountingdepartmentandwas alwayswillingtodowhatever ittooktoachievemy departmentalgoals.

Whenmysuperiorsnoticedmy willingnesstogoaboveand beyond,Iwasrewarded.I understoodthatIhadtobe threetimesbetterthanthe averageCorporateAmerican justtokeepupincorporate America.Thisexperienceled metocreateacompanywhereI couldidentifywiththosewho

havefeltrejected,unseen,or unheard.Mycompanyisbuilt ontheprincipleoftreating othersasIwouldwanttobe treated,withanopen-door policyandafamily-like atmosphere.Iremainhumble andunderstandingwhile maintaininghighexpectations forjobperformance,whichhas ledmetobuildsuccessfulteams incorporateenvironments.This iswhatmakesmyteamunique

5. What would be your advice to the budding entrepreneurs?

Toaspiringentrepreneurs,my suggestionistoalwayskeep dreaming,pursueyourpassions, andstrivetoturntheminto reality.Onceyouhaveaclear visionofwhatyouwantto achieve,focusonfiguringout howtomonetizeit.Bydoing whatyoulove,andhavinga genuinepassionforit,youcan achievehappinessandfinancial success.

6.

Tell us about the company

AtLegacyMedia,we'remore thanjustacompany-we'rea collectiveplatformthatenables ourteammemberstohighlight theindividualsandexperiences thathaveinfluencedus.Our productions,developedby LegacyMedia,LLC.,are genuine,impactful,andthoughtprovoking,consistently challengingthelimitswitheach innovativedocumentary.Our

missiontranscendsindividual accomplishments,asevery interviewandpodcastaimsto fulfillahigherobjectivefosteringconnectionswithour audienceanddisseminatingthe wisdomandmotivationwe've gathered.Initiallystemmingfrom myvision,ourteamplaysan integralroleinbringingthis passiontolife.

7. What were the initial challenges you faced?

OneoftheinitialobstaclesI encounteredwasinproducing "Kling:ATeacherWhoDefiedthe System."Itwaschallengingto findsuitablerepresentationto promoteandadvertisethefilm effectively.However,wewere eventuallyabletosecurea distributorwhohelpedustomake thedocumentaryavailableon AmazonPrime,whichwasa significantachievement. Additionally,wearestreamingthe filmon11otheronlineplatforms, whichisalsoaconsiderable accomplishment.Nowthatwe haveaplatform,thenext challengeistomakethefilm accessibletoeveryteacherinthe countrybecauseMr.Kling’sstory isastorythatresonateswith educators.

8. What is the reason behind your company’s long-standing success?

Ibelievethatthekeytothe successofLegacyMediaisthatit

wasbornoutofmypassion. Initially,myfocuswasnoton generatingrevenue,buton creatingaplanandstrategyto bringmydreamofproducing thefilm"Kling:ATeacherWho DefiedtheSystem"tolife.

9. What are the products/services the company focuses on? How are your services different from those in the market?

LegacyMediaisaproduction companythatfocuseson creatingaward-winning documentariesaboutreal modern-dayheroes,whoare oftenoverlookedandnotheard. Weaimtoshedlightonthe strugglesthatteachersface everydayandthecountlesslives theyhaveimpactedduringtheir yearsofservice.Ourmissionis toidentifythesehiddenheroes inoursocietyandshowcase theirstoriesthroughour documentaries.

Mallorcaisasecludedisland

knownforitstranquilbeaches, stunninglandscapes, architecturalbeauty,FestivalPark,and welcomingculture.Thelargestislandof Spain,Mallorcagotitsnamefromthe Latinphrase'insulamaior,'which translatesto'largerisland'or'Bigger Island.'

Touristsaroundtheglobehavevisitedthe islandforyears,withmajortourismtaking asurgefromthe1950s.Furthermore, Mallorcahasattractedmanycelebrities, writers,andpoetsduetoitscalmingand lushbeautythathelpsbringmore creativitytolife.However,thereisalot moretothisislandthanitsscenicbeauty.If youareplanningatriptoMallorca,here aresomethingsthatwillhelpyouexplore theislandmoreintricately

Top6All-InclusiveResortsinMallorca

Whiletherearemanyhotelsandresortson theisland,herearethebestplacesin Mallorcatostayforyou:

1.

TheIberostarSelectionSuitesJardíndel SolhotelresidesoverthebeautifulCosta delaCalmabeach.Its261hotelrooms includeservicessuchasSPA,FreeWiFi, anoptionalall-inclusiveaccommodation type,awhirlpoolbath,andaprivatepool withmanyroomsofferingafabuloussea view.

Inaddition,thehotelhasanexclusiveVIP zone,whereonecanaccessthebar, solariumwithsunloungers,Balinesebeds, anddirectaccesstothebeachwhereyou canenjoybeautifulsunriseandsunsets.

Thehotelisdoingitsbitforabetterfuture withinitiativestoreduceplasticuseand responsibleseafoodconsumptionfora bettercoastalenvironment.

IberostarSelectionJardindelSol Suites

2.VIVACalaMesquidaResort&Spa

Whetheryouaretravelingasacouple, withfriends,family,orkids,VIVACala MesquidaResort&Spacaterstoall.The hoteloffersarangeofexclusiveservices astheselectionclub,allowingyouto customizeyourwholeresortexperience.

Intermsofcuisine,thehoteloffers varioustypesofdishesattheirbuffet throughtheirItalianandMexicanhotels andtheirbeachrestaurantMirablau. Overall,theexperienceattheVIVACala MesquidaResort&Spamakesfora relaxingstay.

EnjoytheMediterraneancultureat IberostarPlayadeMuro.Theuniquely designedroomsarespaciousand sufficientlyaccommodatefamilies, couples,orchildren.Inaddition,the hotelprovidessportsfacilitiesforthose intoCyclingandTennis.

Moreover,TheStarCampprogramoffers avarietyoffunactivitiesforkids, allowingtheadultstorelaxonthebeach orvisitthespatodestress.

BetweenthebayofPollençaandthe AlbuferetaNaturalPark,PortBlueClub PollentiaResort&Spaisahotelamidst thenaturalbeautyofMallorca.

Thehotelprovidesnumerousoutdoor facilitiesandsportsoptionsforyouto choosefrom.Additionally,therearealso variousprogramsfortheenjoymentof kids.

Otherservicesincludedeliciousfood,a relaxingSpa,aBar,andanadults-only pool.Forsportsfanatics,thehoteloffers varioussportsliketennis,swimming,and anumberofotherwatersports.

ThebeachesofMallorcaareamajorattractionamongtourists.AndPlayaDe Maro,wherethishotelislocated,isoneofthetop3beachesinSpain.The IberostarSelectionPlayaDeMuroVillagehasalsowonvariousTripAdvisor awardsforitsqualityservices,infrastructure,service,andgastronomy

Throughits3restaurantsand4bars,theresortoffersanarrayofdishesanddrinks forthoselookingtoenhancetheirpalette.Todistress,therearewatercircuitsat thespaalongwithTenniscourts.

3.IberostarPlayadeMuro

4.PortBlueClubPollentiaResort& Spa

5.IberostarSelectionPlayaDeMuroVillage

ThingstodoinCalesdeMallorca

Ifyouwereresearchingforyourtrip toMallorca,youprobablycameacross CalesdeMallorca.Residedonthe southeastcoastofMallorca,theresort iswidelyknownamongglobaltourist communities,especiallyfromEurope andtheUK.

Theresortisagoldminefortourists, andifyouhaven'tquitefiguredout whatthingstodoinCalesde Mallorca,hereare8thingstohelp you:

1.BoatTrips

ExplorethecoastalbeautyofMallorca morecloselybychoosingfrom variousboattripsavailableonthe beaches.Asyousailthroughthe waters,bringalongyourfavorite seafooddishesordropbythemany restaurantsreadytosatiateyourtaste buds.

2.IslandTour

Theislandisfullofhiddennatural beauty.Afterarelaxingtimeonthe stunningbeaches,startexploringthe islandforotherattractivenearby places,restaurants,andother interestinglocalthingsthatnotmany areawareof.

3.VisitCaves

CalesdeMallorcaisahubformany caves,namelytheCuevasdelDrach (DragonCaves)andCuevasdels Hams.Thesecavesaremajor attractionsamongglobaltouristsdue totheirstalagmitesandstalactite formations.Onecanalsowitness classicalmusicconcertsonthewayto cavediscovery,performedbyfloating musicians.

4.

WaterSports

Thisoneisforallyousportsjunkiesoutthere.Various resortsandhotelsofMallorcaallowyoutoenterwater sportstoenhanceyourexperience.Ontheotherhand,if youdon'twanttoindulgeinwatersportsattheresort, plentyofotheroptionsareavailable.

5.

RafaNadalMuseumMallorca

RafaelNadalisaMallorca-bornTennislegend, consideredbymanyasthegreatestplayertoplaythe game.Avisittothismuseumnamedafterhimwillallow youtolearnaboutsomeofhiscareer-highlighting momentsandhelpyouknowhimbetterasapersonanda player.Additionally,youcanalsobuymerchandiseand otherproductsrelatedtoRafaelNadalaswell.

6.Hiking

DoyouloveHiking?ThenCalesdeMallorcawillbea treatforyouthankstothemountainssurroundingthe resort,makingitoneofthemostsought-afterhiking spotsamongtouristhikers.

7.

LocalCuisine

Mallorcaisblessedwithadeliciousfoodheritage. Foodieornon-foodie,oneshouldnotmissoutonan opportunitytotastelocaldelicaciessuchaspaella, sobrasada,ensaimada,andotherseafooddishes.

8.

TheNightlife

Nightlifeisnotwhatmostpeoplethinkofwhenplanning avisitingMallorca.However,thatdoesnotmeanit doesn'thaveagreatnightlifescene.Theresortoffersa numberofbarsandpubsforanyonelookingto experiencetheCalesdeMallorcanightlife.

Finally,

IsMallorcaworthvisiting?

Thesimpleansweris—YES.Nomatterthetimeofthe year,fromtheWorldHeritageSiteMountainsof TramuntanaandTurquoisebeachesthatholdyour attentiontoseafoodspecialtiesandhistoricsites, Mallorcaisanislandthatsecludesyouawayfromhectic everydaylifeforapeacefultime.Ifthatsoundslike somethingyouareseeking,whichyouprobablyare,then Mallorcaistheplacetobeforyou.

Engsh Jason

TTheuncertaintyofthe2020pandemicshowed peoplethattothriveandsucceedinthis unpredictableera,companiesneededtocontinually adaptandinnovateinordertoscaleatspeed.At thispoint,thisisnotasurprisetoanyone.

Thekeychallengeintechnologyinnovationisthat it'shardtofinddeveloperstocompletetheprojects whichcompanieshaveonbooks.Barringthe digitalandagilematuritylevels,mostcompanies arefacedwithalackofskillandtalentwhich ultimatelyhinderstheeasyandrapidadoptionof thedigitalinfrastructuresneededforagility

FeaturingforTheEnterpriseWorld'sthisissueof TheMostInfluentialBusinessLeadersToWatch OutisJasonEnglish,anEntrepreneur,Author, Speaker,andChiefEco-SystemOfficerandcofounderofCGTech.

JasonEnglish-LeadingtheWay-

Jasonworkedinthecorporateworld for15years,beforegoingdownthe entrepreneurroute.In2012hedecided toleavethecorporateworldtogoona journeytobuildthebusinesshe wanted.Onethatwouldbean inspirationtoothersandthatwould makeadifferenceinthelivesofall whoassociatedwithus.

In2014,agroupofprivateinvestors investedinJason'sidea,whichsparked thebeginningofajourneytobuildan internationalgroup.

“In 2015 we hired a COO and soon after bought 50% of a company in Dubai aimed at expanding our horizon into the middle east oil and gas space.”

In2016,theteamstartedadrone companybasedoutofLondonand acquiredanelectricalcompanyin SouthAfrica,andlaterinthesameyear acquiredAlLaith.

In2018JasondidamergerwithNew AgeEngineeringinSouthAfricaand establishedCGTechasaholding groupcompany.

Inthesameyear,theteamsetoutto formalizethegroupofcompanies,and JasonbecametheChiefEco-System OfficeratCGTechandthey repurposedthedronebusinessintoa SAASbusinesscalledTheVirtulab.

InJanuary2020,theCEOofAlLaith retiredandJasoncametoDubaito lookatthebusinesstodeterminewhat kindofCEOwasrequiredtotakeover. Covidbroke4weekslater,andso Jason,togetherwithhisfamilyjust neverwenthomeandfoundhimself takingontheroleofCEOatAlLaith alongsidehisroleatCGTech.In2020

theteamestablishedSerious Internationaltosupportthefilm productionindustryonthebackofa shortageofmediacontent.

“Istartedoutthisjourneybyleavinga stablecareerforanunstable,risky entrepreneurialjourney.Ihadno backing,andverylittlesupportand wentfromworkingatacorporate companywithmorethan10000 employeestoagarageof3.Itwasthe scariestthingIhadeverdone.Looking backnowandseeinghowwehave formulatedagroupofcompaniesthat employthousandsofpeopleand positivelyimpacthundredsof communitiesaroundtheworldis somethingthatmakesmeproudevery day.”,saysJason.

TheJourneyofCGTechOvercomingtheChallenges-

CashFlowisalwaysamajorissuefor anentrepreneur,especiallyduring growthstages.Findingtherightpeople whobelieveinyourvisionand recruitingtheteamstobackyour visionisdifficult.Thereasonbehind thecompany'ssuccesswoulddefinitely betheincrediblegroupofpeoplewho workwithinthegroupcompanies.

Theyunderstandtheclients,the industries,andthewaybusiness operatesandworks.It'salsotheculture thateveryonebuildswithinan organization.

“I like to create a clear vision that is short, memorable, and easy to understand.”

Oncethedirectionisset,thefocusis clear,tobuildateamthatsupportsthat vision.Asaleader,Jasonemphasizes includingmanypeopleinthe workplaceaseverybody'scontribution isimportant,andmanypeoplecan bringdifferentperspectivestothe table.

“Thenextfocusisbuildingstrategies thatsupportgivingeffecttomyvision throughmeasurableKPIsthatare reviewedandrealignedasrequiredon afrequentbasis.”,saysJason.

BuildinganEfficientTeam-

Attheendoftheday,everybusinessis madeupofpeople.Peoplesellyour productorbrandandthereforearean integralpartofthecompany.Ina service-typebusiness,thisis particularlymoreimportantasthe peopleareoutward-facingandoften interactatsomelevelwithclients.

Whenabusinesshasaworkforce, thosesamepeoplearepartofthe communitiesinwhichyouoperate, theirfamiliesrelyonthewayyoutreat themforsurvivalinmanycases,andso takingcareofyourworkforceis criticaltosuccess.

Ofcourse,thatdoesn'tmeanletting workforcestakeadvantageofa company,butitdoesmeanrespecting eachother'sneedsandmanagingthat appropriately.Inaddition,developing yourworkforceandenhancingtheir abilitytogetcareerpromotionsgoesa longwaytowardearningloyalty

“We always have a joke in our businesses that says “What happens if we train people and they leave… My response is always… What happens if we don't train them and they stay?”.”

“Lookingafteryourworkforceand treatingthemfairlyhasfrommy experienceonlyeveryieldedgreat resultsandit'sthereasonwhyoneof ourcorevaluesis“Peoplefirst”.”,adds Jason.

AnOverviewofCGTech'sService Offerings-

CGTechisaninvestmentholding companythatprovidesstrategic managementoversightanddeploys

value-addinginnovationstoitscore underlyingowner-managedbusinesses.

“We exist to Serve, Solve and Uplift and aim to build businesses that inspire those they serve.”

CGTech'sinvestmentsinclude Prommac,NewAgeEngineering,Al LaithGroup,SeriousInternational,and TheVirtulab.

Prommacwasestablishedin2005and providesmechanical,electrical, Instrumentation,maintenance, shutdown,andprojectmanagement servicestoavarietyofindustry segmentsacrossSouthAfrica.

AlLaithwasestablishedintheMiddle Eastin1995andprovidesdesignand engineering,aswellasproject managementandexecutionof technicaltemporaryinfrastructure projectsaroundtheMiddleEastand hasbeenrecognizedastheleading one-stopproviderofrentalsolutionsin theMiddleEast.

NewAgeEngineeringSolutionswas establishedin2002andhasbeen recognizedasoneofthetopstructural andpipingconstructionconsultancies inSouthAfrica.

SeriousInternationalwasestablished in2020andhasbeenrecognizedasa

leadingprovideroftemporaryand permanentsoundstagesforthefilm productionindustryacrosstheUnited Kingdom.

TheVirtulabwasestablishedin2006 andprovidesconsultancy,software, andAPPdevelopmentsolutionsforthe industrialandeventssectorsglobally

TheNextBigThing-

“We're constantly looking at new products and services that add value to our clients.”

Withadditivemanufacturingbecoming mainstream,andadvancementsin technologicalinnovationsoccurringat speed,theteamhopestoplayinsome interestingspacessoon.

CGTechhasalsolauncheditsCG InnovationFundwhichisa complicatedbutuniqueincentive schemeforexecutiveemployees aroundtheworld.Sharingthesuccess andpainofacollectivegroupcanbe powerfulandwhilstthisplatformisat anearlystageoftheprocess,thiscould bearealgamechangerinCGTech's businessworld.

Somekeyfocusareasforthecompany astheymoveoutof2022include:

FundingGrowth–

Asthebusinessesgrow,global uncertainty,growingpains,cash flow/workingcapital,funding/capital expenditure,managementdepth, systemscapacity,teamculture& quality,andsafetyallbecomecritical tothecompany'ssuccess.Ifthegrowth can'tbefunded,thenextpossible scenariosaretoeitherslowdownor theteamrunsoutofmoney.Neitherof whichisagreatoutcome.

MaintainingCulture–

Growthisgood,butnotattheexpense ofpurposeandvalues,andso

managingthewayCGTechonboards, trainsandmaintainsitspeopleis fundamentaltolong-termsurvival. Maintainingculturewhentheworldis inastateofchaosisalwaysdifficult andthereforeremainsacorefocusfor thecompany.

ManagingInflationRisk–

Withtheworld'sinflationrising, stayingontopofandbeingproactive whenitcomestomanagingcosts, maintainingmargins,signingintolongtermcontracts,clientcreditworthiness, andcurrencyfluctuationsareimportant elementsforCGTechtoremain focusedon.

Howthepandemichasfostered mindstoamoreinnovativewayof thinking,andmoreimportantly,how necessaryisinnovationinadynamic businesslandscape?

“Thepost-pandemicperiodhasbeen reallyinteresting.Ithinktheworld bouncedbackfarquickerthananyone everimaginedandthatwasreallygood forourindustries.Specifically,filmand entertainment,events,andmusic festivals.Evenintheindustrialsector, manyprojectsweresidelinedandthey toocamebackquicklypost-pandemic creatingashortageofcapable companiesthatdownsizedandletgoof corestaffduringthepandemic.

OurapproachwithintheCGTech groupwastonotgetridofanybody, focusonsupportingcommunitiesand supplychainsandemergestronger throughhiringadditionaltalent, deployingemergingtechnologies,and spendingmoneyonmarketingand trainingtoensureourteamswereready forthebounceback.Beforecovid, someofourbusinessesweredigitally transformed,andotherswerenot.

Wewereusingzoomin2018already, GoogleSuitesince2015andbuilding digitalsolutionssince2016.These becamethenormduringthepandemic andcertainlyareheretostaybeyond thepandemic.Buttheabilitytowork remotelyisfarmoreacceptedby

societyandbusinesses.Theuseof digital,collaborativetechnologyis nowthenormeverywhere.

I'vealwaysbeenasupporterof innovation.Whetheritwaswhen thefirstcomputerswerelaunched, orthefirstmobilephones,I alwaysspenttimelearningand understandingthetechnologies. Todaythattraitismoreimportant thaneverastheworld'svarietyof technologiescollidetogetherto createanabundanceofeverything andIliketoimplement technologythatmakesusmore efficient,morerelevant,andmore accurateinwhatwedo.

Ibelievethattechnologyand innovationplayanimportantrolein businessingeneral.

Firstlyit'simportanttonotethat innovationcomesinmanyformsandis notonlytechnology-driven. Improvementinaprocessisaformof innovation.Theproblemwith technologyisthatusuallyatech companyisdevelopingsoftwareand thentryingtoshoveitdownthethroat ofcompaniesinaonesizefitsall strategy

Theoppositeisalsotruewhen companieshaveaproblemandtryto findsolutionswithoutknowledgeof thetechspace.

WhatIhavefoundatCGTechisthat wehaveestablishedablendof experiencewithinourtraditional companies,agroupoftechexperts withinourskunkworksbusiness,and collectivelybyworkingtogether,they developsolutionsthatactuallysolve real-worldproblemsorcomeupwith innovativewaysofimproving processes.

Thiscombinationhasseenour traditionalcompaniesgrow exponentiallyandsotechnologyand innovationplayanextremelyimportant roleinhowwethinkaboutthe business.”,saysJason.

Areyoucrazyaboutriding motorcycles?Ifyes,itmightbeoneof yourdreamstotakearoadtripwitha HarleyDavidsonbikeinthemountain areas.Thebikegivesyouthe experienceofpleasureandadventure whileenjoyingthescenicbeautyatthe sametime.Nobodywilldisagreewith meifIsayHarleyDavidsonbikesare thebestintheworld.

Theirmotorcyclesaretheperfect combinationofabeautifulbody framework,excellentengineering,and asmoothride.Hardcorebikelovers, whenlookingtobuyamotorcycle, oftendon’tsettleforanythinglessthan Harley.Inthisarticle,we’lltakeyou onaridetoshowthejourneyofHarley Davidsonfromabicyclebrandtoa motorcyclelegendlovedbyall.

CompetitionwithGlobalMarket

Foundedin1903,HarleyDavidsonis oneofthefewAmericancompanies thatsurvivedtheGreatDepressionin 1930.Itwasestablishedinoneofthe townsintheUnitedStatesofAmerica namedMilwaukeeinWisconsin.The companyexperiencedmultiplechanges intermsofleadershipandsubsidiary arrangements.Whentherewasserious competitionintheglobalmarket,

especiallyfromJapan,Harley Davidsonsawitspoorqualitybike productioninthemarket.However,it didnotaffecttheever-growinggraph ofthecompany’ssuccess.Harley Davidsoninspiredmorebikersacross theworldandpeoplestartedjoiningits fanclub,showingofftheirbikeriding skills.

RisingthroughWarTime

Theoriginofthecompanycanbe tracedbackto1901whenWilliamS. Harveydecidedtouseasmallengine capableofdisplacing116ccflywheels formanufacturingpedal-powered bicycles.Foranothertwoyears, William,alongwithhischildhood friendArtherDavidsonkepton tinkeringwiththeengine.Thejourney ofoneofthemosticonicmotorcycle manufacturersintheworldbegan whentheprocessofengine-making wasfinished.WhentheUSAdecided toparticipateintheFirstWorldWar, thedemandformotorcycleusers increased.HarleyDavidsonsoldmore than15000motorcyclestotheUS militaryduringthewar

Infact,duringSecondWorldWar,the governmentagainaskedHarley Davidsontoserveinthemilitary The

companyprovidedmorethan90,000 motorcyclebikestothemilitary, probablyoneofthehighestdemandto date.However,whenAmerican MachineandFactorypurchasedHarley Davidsonin1969,thecompanylostits reputationformanufacturingreliable andqualitymotorcycles.TheAmerican MachineandFactoryreducedthemass productionofbikesandfiredmostof theworkerswhichloweredthebike qualityandmadetheminferiortotheir Japanesecounterparts.Soon,the companybecamebankruptanditwas difficultforittosurvive.However,the veterandidn’tbogdownandkept comingback,ultimatelymakingway foritselfinthemarketagain.

Pioneerof‘ChopperMotorcycles’

Inthebeginning,Harley-Davidson manufacturedlarge,air-cooledcruiser motorcycleswithpowerfulengines withaminimumdisplacementof 700cc.Thismodelofmotorcycles broughtthetrendofthe“chopper” motorcyclestylethatunderwentmass productionandwascustomizedto complementtherider’sdesiresand specifications.Theywerewell-known forthepersonalizedbikespecifications companyofferedforbuyers.

PopularModelsofHarleyDavidson

Ÿ HarleyDavidsonFatBoy114

Ÿ HarleyDavidsonSportsterS

Ÿ HarleyDavidsonStreetGlide Special

Ÿ HarleyDavidsonPanAmerica1250

Ÿ HarleyDavidsonNightster

RavishingRetroLooks

Onethingthatfascinatesmostpeople aboutHarley-Davidsonbikesistheir retrolook.Inadditionto customization,thecompanywantsits customerstoenjoytheretrolook whichtakesthembackintotheeraand relivesnostalgia.Thecompanyis acknowledgedfordurability, comfortableride,andmost significantly,thereliabilityofits enginesbecausesafetyiseverything. Mostofthebikeshaveanengine above700ccsegmentandusetheVtwinenginewhichisaperfectblendof powerandlongevity.

MarketingStrategies

Therearedifferentmarketing strategiesthatworkedwellforHarley Davidsonandmadethecompany whatitistoday Theyinclude:

Ÿ FreedomandIndividualism: Harleyhasalwaysportrayeditself intheadsasafreebird.It characterizedthequintessential valueofhumanbeingslike freedomandindividualism.The wayitsbrandisdifferent,itshows howeveryriderisdifferent.This strategygavebikeownersawide canvastoexplorewhotheyare.

Ÿ SymbolofCourage:Harleyand Davidsoncreatedsportsbikesinan erawhentherewerenoproper roadsandracingtracks.Bothof themwentaheadanddaredto innovatesomethingthatwasway aheadofthetime.Itwasa courageousthingtodothat,and

today,roadtripswithHarleyare encouragedasalifetimeadventure.

Ÿ ListeningtoCustomers:What makesHarleyDavidsondifferent thanitscompetitorsisthatitlistens toitscustomersandrespectstheir opinions.Thecompanyundertakes surveystocollectdataabout customerpreferences.Theycallit ‘real-timemarketresearch.’The researchprovidesaunique approachtostudyingcustomer behavior

Ÿ FocusedonCreatingOwn Community:HarleyOwnerGroup (HOG)isasponsoredcommunity marketingclubwhichisoperated byHarleyDavidson.Itisforthose enthusiastbikeriderswhoareloyal customersofthecompany The grouppromotescompanyproducts aswellasencouragesaposh lifestyle.

StatisticsofHarleyDavidsonBikes: RevenueTotalsforthelastfiveyears

HarleyDavidsonMotorcycleSales inthelastfiveyears:

KeepingupwiththeQuality

Harley-Davidsonisoneofthosebrandsinthemarketthathasgoodmanufacturingqualityanddesignsthatfulfillthe requirementsofcustomersatalowcost.However,thecompanyhasfacednumerouschallengesthroughoutitsjourney.As mentionedearlier,duringthe1970s,itexperiencedtoughtimesasitsmarketsharewasdecliningduetothepoorqualityofits bikes.TheAmericanMachineandFactorycompanydesiredtotakeadvantageofthemarketsituationandraiseproductionby neglectingitssupplychainmanagement.Thecompanysufferedvigorouslyinmaintainingitsquality,however,itrecoveredto becomethesolesurvivingheavy-weightmotorcycle-producingcompany

JustinTimeManagement

In1981,HarleyDavidsonappointednewpersonnelatthemanagementlevel.Thecompanylaunchednewproduction schedulesthatsurgedinventoryturnsfrom16to28million.Itfocusedonimprovingrelationshipswithsuppliersandbuilding bettersupplychainmanagement.Thereafter,thecompanyintroduced“JustinTimeManagement”whichhelpedittoachieve continuousadvancementinqualityandquantity.Itincreasedtheproductdevelopmentefficiencywhichdroppedthecostand ultimatelythesalewasincreased.

HarleyDavidsonhasbecomealeaderinthemarketnotjustintermsofproducingandsellingmotorcyclesbutalsoasa perfectexampleforupcomingstartupstofollow.Theforemostaccomplishmentofthecompanyisqualityimprovementand quickdeliveryofproducts.Thecompanyconsistentlystudiescustomerbehaviorandunderstandstheirneedstomake innovationsintheproduct.

WhatmakesHarley-Davidsonuniquefromothercontemporarybusinesses?

Today,managementinstitutesareteachingHarleyDavidsonasacasestudytotheirstudentsandmakingeffective contributionsinthefieldofmarketing.HerearesomefactorsthatdifferentiateHarley-Davidsonfrommostofitscompetitors.

Ÿ LowerBatchSizeProduction: Smallbatchsizeproductioncan decreaseproductioncostsand improvethequalityoftheproduct. Itfuelssmoothproductionflowand reducesinventory

Ÿ ReducedSet-upTime:Lessersetuptimeimprovesmanufacturing efficiencywhicheventuallyreduces thetimeandspaceofproduction.

Ÿ Pullsystem:Basedoncustomer demand,thepullsystemcancontrol theproductionflow Themethod eliminateswasteinhandling, optimizesthespaceoftheshop floor,andmakesquickproduct deliverytocustomers.

Ÿ CompleteInvolvementofall Employees:AtHarley Davidson,theemployersarea partofthequalitycontrolcircle. Theymotivateemployeestotake responsibilityfortheirwork whicheliminatesloopholesin theprocess.

Ÿ RelationshipwithSuppliers: Aswediscussedearlier,building strongrelationshipswith suppliersisoneofthecrucial decisionstakenbyHarley Davidson.Itrevampedthe problem-solvingskillsofthe companyandremovedfriction whilesharinginformation.

UrbanRidingExperiences

HarleyDavidsonbuilds motorcyclesnotjustforthis generationbutalsoforupcoming generations.Inordertocontribute tosustainabledevelopmentefforts, thecompanyhaslaunchedEVs (ElectricVehicles)thatarereadyto takebikeridersbeyondthe limitationofcombustion.Examples ofHarleyDavidsonelectric vehiclesincludeLiveWireONE,S2 DELMAR,etc.Thesebikesare manufacturedforagilityandurban ridingexperiences.

FuturisticTrends

HarleyDavidsonownsdiversified futuristicplansthatcantransform thefutureofthewholebike industry Thecompanyisbranding itslogotoreachmorepeopleand becomeanaturalchoiceforthem. Suppliertrainingconsistsofa detailedstudyoftheirprevious strategies,issues,andthewaythey approachthesolutions.Today,the companyseekstomanufacture world-classprofitablemotorcycles alongwithbecomingthebest supplierintheworld.Harley Davidsonoughttoberecognizedby customersforthequalityandvalue ofitsproductandservices.

The‘GivingBack’Attitude

Harley-Davidsoniscontributingto socialworkaswell.Thecompany hasglobalappealaswellas presenceanditsponsorsfundraisers,charities,andavarietyof socialeventsforthebenefitofthe community.Evenwithoutcompany sponsorship,Harleymotorcyclists cometogetherforcharityworkand trytogivetheirbacktothe communitiesandhelpothers.

Womenleadershavemade

significantstridesinthe 21stcentury,breaking barriersandachievingsignificant milestonesinvarioussectors.Women leadersbringauniquesetofskillsand qualitiestothetable,whichsetsthem apartfromtheirmalecounterparts. Theyoftendisplayexceptional communicationskills,empathy, collaboration,andresilience,allof whicharecriticaltoeffective leadership.Additionally,women leaderstendtobemoreattunedtothe needsoftheircommunitiesand stakeholders,resultinginpoliciesand initiativesthataremoreresponsiveand inclusive.

Onesignificantimpactofwomen leadershasbeentheirabilityto challengetraditionalstereotypesand genderroles.Womenleadershave defiedtheodds,breakingthroughthe glassceilingandprovingthatwomen canleadjustaseffectivelyasmen. Thishasinspiredagenerationof womentopursueleadershiproles, creatingapipelineoftalentedand ambitiouswomenleaderswhoare poisedtomakeanevengreaterimpact inthefuture.

Anothercriticalimpactofwomen leadershasbeentheirabilitytoeffect changeinpoliciesandinitiativesthat affectwomenandgirls.Womenleaders havechampionedissuessuchasgender equality,women'srights,and empowerment,leadingtotheadoption ofpoliciesthatpromotegenderparity andinclusivity.Thishasresultedin moreopportunitiesforwomenand girls,includingaccesstoeducation, healthcare,andeconomic opportunities.

Womenleadershavealsobeen instrumentalinpromotingsustainable developmentandenvironmental conservation.Womenleadershave recognizedthelinkbetweengender

equalityandsustainabledevelopment, withstudiesshowingthatwomen's empowermentiscriticaltoachieving environmentalgoals.Womenleaders havethereforechampionedinitiatives thatpromotesustainabledevelopment, includingrenewableenergy,climate changemitigation,andconservationof naturalresources.

Inconclusion,womenleadershave madeasignificantimpactinvarious sectors,bringingtheiruniqueskills, qualities,andperspectivetobearon leadershiproles.Theirabilityto challengetraditionalstereotypes,effect changeinpoliciesthataffectwomen andgirls,andpromotesustainable developmenthasbeen transformational,inspiringageneration ofwomenleadersandsettinga precedentforinclusiveandequitable leadership.

Onesuchleaderbreakingtheglass ceilingandrisingaboveisKatherine McCumberfeaturinginTheEnterprise World’sthisissueofTheMost InfluentialWomenBusinessLeadersto WatchOutFor2023.

AJourneyagainstAllOdds

Katherinestartedthecompanyin2000 withherfather.Havingastrong backgroundoftheglazingindustry,the bothdecidedtostarttheirownventure andthusembarkedonanewjourney withMcCumber’sGlass.

EventhoughKatherinehadastrong handinfoundingofthecompany,she hadtostepbackforawhile.With32 brainsurgeries,butaneverstrongwill shejumpedbackintotheoperationsof thecompany,strongerthanever.

“They said I was never going to be able to work again. But here I am, living my absolute best life and skyrocketing the company.”, recalls Katherine.

Afterherfatherpassedaway,Katherine tookontheentireoperationsofthe company.Beinganobservantperson, challengeswereafewatthestart,but Katherinestooduptothemandgiving herbesteveryday.Shetookonamuch greaterroleinthecompany,andwithit startedhandlingtheresponsibilities.

Lookingbackatherjourney,shesays, “Myjobtitlewasactuallyearned.After Itookonthebiggerrole,Ihavejust grownfromthereandhaveabsorbedas muchknowledgeasIcould.”

Beingawomaninthemaledominant constructionindustryisatoughjob. Jobcontractorsaretoeasilydismiss you,andyouhavetokeepproving yourselfeveryday.

“I have earned my place and my respect in the industry.”

Whenyouworkinanindustrythatis solucrativeandhasastrongmale dominance,youarealwaysonalook outforasourceofinspiration,andfor Katherine,it’shergrandkids!

“My grandkids keep reminding me of why we work so hard.”

LouisMcCumber,Katherine’sfather, wholaidthefoundationof McCumber’sGlassdreamtofleavinga legacyforhisgreat-grandchildren.And now,withKatherinereigningthe companytonewheights,takesonthat rolewithimmensededication.

APositiveAttitudeAlwaysReelsina PositiveOutcome

Challengeafterchallengecaneasily takeyoudown,butbeingpositiveis theonlythingthatwillhelpyouget backup.Afterhavingbeenthrougha numberofhealthissues,Katherine alwayslookedatthepositivesideof thecoin.Shehasalwaysfocusedon beinghappyandspreadingjoy.

“They said I was never going to be able to work again. But here I am, living my absolute best life and skyrocketing the company.”, recalls Katherine.

“They love to call me sunshine!”

Ifyoukeepfocusingonwhat’skeeping youdown,thereisnowayyoucanrise abovethat.Insteadwhatyououghtto dois,keeplookingatthebrightside andhavefaith!Andthatisalsotheway Katherinehasshapedherworkculture. Faith.

LeadingMcCumber’sGlass

“Glass is what we sell, but customer service is what we do.”

McCumber’sGlasswasestablishedin 2000.LouisMcCumber,whowasin theindustryfromtheageof18decided totakeastepforwardandstartedhis owncompanywithhisdaughter KatherineMcCumber

“Whathesawwas,thatyouarealways goingtoneedanentrance,windows andheperfectedthat.”,saysKatherine. McCumber’sGlasshasbecomeoneof thepopularglazersbecauseofthe industryknowledgetheypossess,the intricaciesofitall,thespecialtyofthe product.

AnOverviewofMcCumber’sGlass’ Services

Ÿ AluminumWindowInstallation& Replacement

Ÿ CustomWindowInstallation& Replacement

Ÿ SkylightInstallation& Replacement

Ÿ TransactionWindowInstallation& Replacement

Ÿ BulletResistantWindow Installation&Replacement

Ÿ StorefrontWindowInstallation& Replacement

Ÿ Awning,Casement,Fixed,and HopperWindowInstallation& Replacement

Ÿ

FramelessWindowInstallation& Replacement

Ÿ CurtainWallInstallation& Replacement

WhatmakesalltheDifference?

“We rise above. We go above and beyond for our customers.”

McCumber’sGlassmakessurethat whenyouareasub-contractor,allof yourpaperworkisalwaysinorder Thatyouneverhavetowaitonthem.

“Wealwayshaveeverythingready. Andweriseabovebymakingsurethat thecustomershaveneverwaitedonus. Youneverwanttobethat subcontractorthatdropstheball.”

“Our end goal is to always keep the client happy.”

McCumber'sGlassalwaysthinks outsidethebox.Anyproblemsthat come,theteamisalwaysreadyto tackleit,andcomeupwithideasto keeptheclientalwayshappy

Lookingforwardtothefuture, Katherinesaysshejustwantsthe companytokeepgrowing.Tobe abletohaveastrongteam,secure morecontracts,becausethosetwo arethebiggestchallengesanybody intheglazingindustryisfacing today.

Lookingforwardasanindustry leader,Katherinesays,“Lookingat thefutureisreallyhard.Itsgoing away.Itisagenerationthat’sreally goingaway.Andinorderformeto leavealegacytocherishandlookup to,Ineedtobuckleupandshake thingsevenmore.

Mygranddaughteroncecametome andsaid,‘GrandmaIwanttobeyou. YouaresosmartandIlookupto you,Icherisheverythingyoudo!’. Andthisissomethingthatkeeps inspiringme.Ijustwanttokeep workingtowardsadaywherethis newgenerationwillunderstandthe potentialofthisindustry.”

LifebeyondtheCabin

“Attheendofmyworkday, typicallyat5o'clock,Imakea consciousefforttodisconnectfrom workandredirectmyfocustowards myfamily.Duringweekends,Ihave attemptedtorefrainfromworkingas mygrandkidshaveexpressed concernthatIamalwaysworking.”, saysKatherine.

Intermsofachievingabalance betweenherworkandpersonallife, Katherineisstillintheprocessof findingasolutionasitposesadaily challengeforher

Assomeonewhotendsto overachieve,Katherineoftengives morethan100%,whichcanbe counterproductiveassheneglectsto takecareofherself.

“Iunderstandtheimportanceofselfcare,andIamactivelyworkingon improvinginthisareabytakingbreaks whennecessaryandlisteningtomy bodyandteam.”

“I feel grateful for the opportunities I have been given in life.”

AMessagetotheNewEntrepreneurs

“Never give up on your dreams.”

“Ageshouldneverbeahindrancein embarkingonanewjourney,regardless ofthechallengesanddifficultiesthatmay arise.Yourdreamsholdaprofound purpose,andattainingthembringsa senseoffulfillmentlikenoother

Therefore,itiscrucialtoremainsteadfast inyourpursuitandnevergiveuponyour aspirations.Additionally,Iwouldliketo mentionthateverymorning,Iexpress gratitudetoHeavenlyFatherforthegift ofanewday,whichIstrivetoutilizefor Hisglorification.

AsIcontinuetohonorthememoryofmy fatherandlatehusband,Iendeavorto makemymotherproudandsetapositive exampleformygrandchildren,whohold aspecialplaceinmyheart.”

“We rise above. We go above and beyond for our customers.”

Thereisasurgeofpeople

participatingin75hard challengesalloversocial media,catchingmillionsofeyeballs withpicturesofbooks,dietplans, before-afterprogresspics,andvarious hashtags.Ifyouhaven’talreadycome acrossthistrend,youmighthave questionslikewhatis75hard challenge?Whyiseveryonegoinggaga overit?Arethereanybenefits?Isit safe?Letusanswerallthequestions youmighthaveandmore.

Whatisthe75HardChallenge?

The75HardChallenge,aprogramthat supposedlyturnsyourlifeupsidedown forthebetter,wascreatedbyAndy Frisella—anentrepreneur,author,and podcasteratRealAF Whilethewhole thingispositionedasa“transformative mentaltoughnessprogram,”itsphysical effectsarenoticeable,asseenfrom numerousprogresspicsonthehashtags suchas#75Hard.

Theideafor75HardcameafterAndy interviewedJamesLawrence,akathe IronCowboy,whocompleted50 Ironmantriathlonsin50U.S.states everydayfor50days.Accordingto James,toachievementaltoughness,one mustintentionallyputthemselvesin uncomfortablesituations.Inaddition, Frisellaalsonoticedthatpeoplearound himwerefailingtocompletethefitness programstheysignedupfor

Rulesof75Hard

1. Keep ADiet Plan: Hedoesn’tspecify whatspecificfoodstoeat,however,he doesputemphasisonnothavingcheat mealsoralcohol.

2. Follow AWorkout Routine: Work outtwiceadayfor45minutes,outof whichoneworkoutmustbedone outdoors.

3. Document Your Progress: Take yourprogressphotoseveryday.

4. Water Intake: Drinkatleast1 gallonofwaterdaily

5. Book Reading: Read10pagesofa bookeveryday,excluding audiobooks.

P.S.Thebookgenremustbe:selfimprovement

Whatarethebenefitsof75Hard?

• Improved Confidence and enhanced self-esteem and selfworth

• Better physical health

• Better ability to complete daily activities and management skills

• Enhanced Grittiness

• Stronger Fortitude

• Career Improvements

• Improved relationships

Theprogramaimstobenefitthe personphysically,mentally,and emotionally.Nutritionaldisciplineand workoutswillcertainlybenefityouin losingweightandoverallfitness.And thedailywaterintakewillkeepyou hydrated,animportantfactorina person’shealth.

Consideringthatonemustonlyread self-improvementbooks,attheendof theprogram,youwillread750pages, helpingyousolvepersonalissuesif any.

Furthermore,theprogressphotoswill giveyouadoseofmotivationasyou seethepositivephysicalchanges.

75HardChallenge:SafetyConcerns

Itissafetosaythatthe75Hardmight notbeeveryone’scupoftea.And here’swhy:

Thecreator,AndyFrisella,isnota doctororamedicalexpert,noristhe programbackedbyscientificstudies. The75Hardcameintoexistence purelybasedonFrisella’sown intuition.Whiletherearenumerous benefitstothe75Hard,theprogram failstoconsiderhumancomplexity.

Everyhumanhasdifferentfitness levels,goals,andexistingmedical issues.Asaresult,manymedicaland fitnessexpertsbelievetheprogram isn’tsustainableandmightevencause injuries,basedonthecurrentone-sizefits-allnatureoftheprogram.

Expertsbelievethattakingsmallsteps ismorebeneficialinthelongrun. ProgramslikeThe75Hardmightsuit someonewithanalreadyactive lifestyle.However,forsomeonewhois ontheoppositespectrum,thesudden changescanbeoverwhelming.

Shouldyouenterthe75Hard Program?

Whilethephysical,mental,and emotionalbenefitssoundtemptingon paper,thelackofexpertiseand scientificevidencemeanstakingtrendy challengeslike75Hardwithagrainof saltisawiserchoice.

Here’sascenarioforyou:Assuming onecompletesall75daysofthe program,thedopaminedroponthe 76thdaycouldbehuge,potentially causingalackofmotivationforthe remainingdays.

Consideringalltheprosandconsof the75HardChallenge,itisbestto consulttheexpertsintheirfieldasyour doctor,dietician,ortrainer,beforeyou optin.Theexperthelpwillallowyou totweakyourlifestyleinwaysthatsuit yourspecificneedsandhelpyou achievegoalsefficientlyinthelong term.