The Most Influential Healthcare Leader In 2023

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W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | J U N E 2 0 2 3 BLOG 75 Hard Challenge: The Good, The Bad, and The Ugly CASE STUDY How Harley Davidson Is Riding The Waves Of Change? 5 Things To Know About Opening An Online Pharmacy ARTICLE UPSHOT MALLORCA REVIEW HOOTSUITE A Visionary Leader Driving Innovation and Positive cHANGE IN HEALTHCARE TheMostInfluential LeaderIn2023 HEALTHCARE DR. AMISH PUROHIT President & Chief Medical Ofcer

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F r o m E d i t o r ’ s D e s k

ealthcareleadersplayacriticalroleinshapingthedirectionofthehealthcareindustry,improving patientoutcomes,andreducingcosts.Themostsuccessfulleadersinthisfieldhaveaclearvision, excellentcommunicationskills,andadeepunderstandingofthechallengesandopportunitiesthat facetheindustry

Theimpactoftheseleaderscanbefeltinanumberofways.Theyareresponsibleforsettingstrategic priorities,developinginnovativesolutions,andensuringthathealthcareorganizationsaredeliveringhighqualitycare.Successfulhealthcareleadersarealsocommittedtocreatingacultureofcontinuous improvement,empoweringtheirteamstoidentifyandaddressissuesbeforetheybecomemajorproblems.

Perhapsmostimportantly,healthcareleadershaveaprofoundimpactonpatientsthemselves.Byprioritizing patient-centeredcareandadvocatingforpatientrights,theseleadersareabletoimprovepatientoutcomes andhelppeoplelivehealthier,happierlives.Theyarealsoabletoleveragetheirpositionsofinfluenceto advocateforpoliciesthatpromotehealthcareequityandaddressthesocialdeterminantsofhealth,suchas poverty,education,andaccesstohealthyfood.

Inshort,successfulhealthcareleadersaremakinganenormousimpactonthehealthcareindustryandonthe livesofpatients.Bystayingfocusedontheirvision,empoweringtheirteams,andputtingpatientsfirst,they areshapingthefutureofhealthcareandcreatingamorejustandequitablesociety

FeaturingforTheEnterpriseWorld’sthisissuearethestoriesofsuchleaderstakingchargeandmaking dreamscometrue.

Forthecoverreadabout

Dr.Purohitalwaysknewhewantedtomakeadifferenceinpeople'slivesthroughhiswork.After completinghismaster'sdegreeinhealthcare,hejoinedtheUnitedStatesAirForceasaMedicalService CorpOfficer.DuringhistimeintheAirForce,helearnedvaluableprinciplessuchas"ServicebeforeSelf," whichhecontinuestofollow

Dr.Purohit’sexperienceintheAirForcesolidifiedhisinterestinthehealthcareindustry,andheknewhe wantedtodomore.Afterservingfor41/2years,hedecidedtopursuehisdreamofbecomingadoctor.He completedmedicalschool,aresidencyinFamilyMedicine,andanon-operativeOrthopedicand MusculoskeletalfellowshipfromtheprestigiousClevelandClinic.Withhisextensiveknowledgeand healthcareexperience,Dr.PurohitbecamethePresidentandCo-founderofArkosHealth.Hehascontinued toimpactpeople'slivesthroughhiswork,alwayskeepingtheprincipleof"ServicebeforeSelf"atthe forefrontofhismind.

E d i t o r ’ s D e s k H

GeorgeMavrookas, CEO AgapeTreatmentCenter. the andFounderof Hisdedicationtoimproving clients’overallqualityoflifebytakingahumaninterestineachindividual’sneedshassetanewstandard fortheindustry Withhisvisionaryleadership,Georgeisahealthcarebusinessleadertowatchoutforin 2023.

Georgeisaseasonedbusinessleaderwithauniqueabilitytoinspireexcellenceinmultiplefacetsof businessandlife.Withhissubstantialexperienceinbusinessdevelopment,organizationalleadership, humanresourcedevelopment,operations,projectmanagement,marketing,andcustomerservice,George’s skillsareinvaluabletothesuccessofAgapeTreatmentCenter.Heisdedicatedtoimprovingclients’overall qualityoflifebytakingahumaninterestineachindividual’sneeds. Shalmali

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Forthecoverreadabout

Dr.Purohitalwaysknewhewantedtomakeadifferenceinpeople'slives throughhiswork.Aftercompletinghismaster'sdegreeinhealthcare,hejoined theUnitedStatesAirForceasaMedicalServiceCorpOfficer.Duringhistimein theAirForce,helearnedvaluableprinciplessuchas"ServicebeforeSelf," whichhecontinuestofollow

Dr.Purohit’sexperienceintheAirForcesolidifiedhisinterestinthehealthcare industry,andheknewhewantedtodomore.Afterservingfor41/2years,he decidedtopursuehisdreamofbecomingadoctor.Hecompletedmedical school,aresidencyinFamilyMedicine,andanon-operativeOrthopedicand MusculoskeletalfellowshipfromtheprestigiousClevelandClinic.Withhis extensiveknowledgeandhealthcareexperience,Dr.Purohitbecamethe PresidentandCo-founderofArkosHealth.Hehascontinuedtoimpactpeople's livesthroughhiswork,alwayskeepingtheprincipleof"ServicebeforeSelf"at theforefrontofhismind.

GeorgeMavrookas, CEO AgapeTreatmentCenter. the andFounderof His dedicationtoimprovingclients’overallqualityoflifebytakingahumaninterest ineachindividual’sneedshassetanewstandardfortheindustry Withhis visionaryleadership,Georgeisahealthcarebusinessleadertowatchoutforin 2023.

Georgeisaseasonedbusinessleaderwithauniqueabilitytoinspireexcellence inmultiplefacetsofbusinessandlife.Withhissubstantialexperiencein businessdevelopment,organizationalleadership,humanresourcedevelopment, operations,projectmanagement,marketing,andcustomerservice,George’s skillsareinvaluabletothesuccessofAgapeTreatmentCenter.Heisdedicated toimprovingclients’overallqualityoflifebytakingahumaninterestineach individual’sneeds.

L E A D E R S I N S P O T L I G H T

Amish Purohit 12

C O N T E N T S

44 CASE STUDY upshot How Harley Davidson Is Riding The Waves Of Change? 60 Article 5 Things to Know About Opening an Online Pharmacy MALLORCA 22 32 SP. Profile George Mavrookas 54 Blog 75 Hard Challenge: The Good, The Bad, and The Ugly 66 Review Hootsuite
| June 2023 12
A Visionary Leader Driving Innovation and Positive Change in Healthcare DR. AMISH PUROHIT President & Chief Medical Ofcer C O V E R S T O R Y www.theenterpriseworld.com | 13

Asthehealthcareindustrycontinuesto evolveatanunprecedentedpace,some leadersstandoutfortheirabilityto driveinnovation,transformpatient care,andinspirepositivechange. Theseindividualsareattheforefront ofthehealthcarerevolution,shaping theindustry'sfutureandimprovingthe livesofmillionsofpeopleworldwide.

AmongthesevisionariesisDr.Amish Purohit,PresidentofArkosHealth

Dr.Purohit’sexceptionalleadership, passionforimprovinghealthcare accessandquality,andcommitmentto patient-centeredcarehaveearnedhim areputationasoneofthemost influentialhealthcareleadersin2023. Withhisextensiveknowledge, experience,andunwaveringdedication tohiswork,Dr.Purohithasbecomea beaconofhopeandinspirationfor healthcareprofessionalsandpatients.

FromAirForceOfficertoHealthcare President

Dr.Purohitalwaysknewhewantedto makeadifferenceinpeople'slives throughhiswork.Aftercompletinghis master'sdegreeinhealthcare,hejoined theUnitedStatesAirForceasa MedicalServiceCorpOfficer.During histimeintheAirForce,helearned valuableprinciplessuchas"Service beforeSelf,"whichhecontinuesto follow

Dr.Purohit’sexperienceintheAir Forcesolidifiedhisinterestinthe healthcareindustry,andheknewhe wantedtodomore.Afterservingfor4 1/2years,hedecidedtopursuehis dreamofbecomingadoctor.He completedmedicalschool,aresidency inFamilyMedicine,andanonoperativeOrthopedicand Musculoskeletalfellowshipfromthe prestigiousClevelandClinic.Withhis extensiveknowledgeandhealthcare experience,Dr.Purohitbecamethe PresidentandCo-founderofArkos Health.Hehascontinuedtoimpact people'slivesthroughhiswork,always keepingtheprincipleof"Service beforeSelf"attheforefrontofhis mind.

VisionforTransformingHealthcare

Dr.Purohithasbeenapracticing physicianwithover30yearsof experienceleadingvarious organizations.Heispassionateabout transformingtheUShealthcaresystem, whichspendsmorepercapitathanany economicallydevelopedcountrybut ranksbottominoutcomes.AtArkos Health,heleadsateamcommittedto improvinghealthcareaccessand qualitythroughaperson-centeredcare modelthatleveragestechnology, people,andprocesses.

Dr.Purohit'svisionfortransforming healthcareisfueledbyhiscommitment toimprovinghealthcareaccessto society.Hebelievesthatcreatinga healthcaresystemthatprioritizes outcomesandrealignsvaluesisthekey tocreatingabetterfuturefor healthcareintheUnitedStates.By developingvalue-basedstrategiesand transformingclinical,financial,and operationalmodelsthroughdigital innovationandcompassionatehuman touch,ArkosHealthismakingstrides towardachievingthisvision.

LessonsfromAirForce

Dr.Purohit'sserviceintheAirForce taughthimvaluableleadershipskills. TheAirForcetesteditsofficersby puttingtheminchallengingsituations wheretheyeithersucceededorfailed. Thisapproachhelpedhimdevelop mentalfortitudeandaninstinctfor leadership.Dr.Purohit'sfirstroleinthe AirForcewasmanagingamedical readinessprogram,whichhadfailedits inspectiontwicebefore.Hehadtoturn itaroundinsixmonthsbeforethe upcominginspection.Dr.Purohitwasa freshgraduatewithaMasterSergeant withovertwentyyearsofexperience reportingtohim.

Despitethechallenges,Dr.Purohit realizedthatbuildingtrusting relationshipswascrucial.Heworked closelywiththeMasterSergeant, providinghimwiththenecessary resourcestosucceed.Together,they workedcountlesshourstoensurethe programpassedtheinspection.Their hardworkpaidoffastheprogram passedtheinspection,savingitfrom beingshutdown.Thisexperience taughtDr.Purohitthatleadershipis aboutbuildingtrustanddeveloping relationships.Thesink-or-swim mentalityhelpedhimunderstandthe importanceofmentaltoughnessand instinctforleadership.

BuildingConfidenceandSuccess

Dr.Purohithasneverhesitatedtotake onleadershiproles,having successfullyturnedaroundfailing organizationsthroughouthiscareer.He believesthataleadertodaymust possessqualitiessuchasgenuineness, humility,inspiration,transparency,and compassion.Heemphasizesthe importanceofbuildingtrusting relationships,ashelearnedduringhis AirForceexperience.Dr.Purohit's approachtoleadershiphasservedhim

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well,andhecontinuestoapplyit today

Dr.Purohitbelievestoday'sleaders mustbegenuine,humble,inspirational, transparent,andcompassionate.By combiningthequalitiesofasuccessful leader,Dr.Purohithassucceededand continuestodoso.

TransformingHealthcarethrough TechnologyandCompassion

ArkosHealthisatechnology-enabled populationhealthcompanythataimsto improvehealthcareaccessandquality, especiallyforvulnerablepopulations, throughaperson-centeredcaremodel. Thecompanyaccomplishesthisby usingdigitalinnovationand

compassionatehumantouchto transformclinical,financial,and operationalmodels.

ArkosHealthiscommittedtoproviding personalizedcareconsideringunique needsandcircumstances.Itempowers individualstotakecontroloftheir healthbyleveragingtechnologyfora seamlessandconvenienthealthcare experience.Thecompany'sdedicationto makinghealthcaremoreaffordable, accessible,andeffectiveforallis evidencedbyitscontinuedfocuson developinginnovativesolutions.

OvercomingChallenges

Patientrecognitionandengagementin clinicalprogramscanbechallengingfor

anystartupinthehealthcareindustry, andArkosHealthisnoexception. Anotherobstacleisgettingprovidersto engagewithandintegrateintotheir caremodel.However,thecompanyhas remainedfocusedandcommittedtoits mission.Toovercomethesechallenges, ArkosHealthhasdeployedmultiple marketingandeducationstrategiesto engagepatientsandphysiciansinits communities.Oncepatientsand providersbeginutilizingitsservices andexperiencetheeaseand convenienceofthecompany’s healthcaremodel,engagementrates havesoared.

ArkosHealth'scommitmentto improvinghealthcareaccessand qualityisevidentinitsdedicationto

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findinginnovativesolutionsto healthcarechallenges.Byfocusingon patient-centeredcare,thecompanyhas createdahealthcareexperiencethat empowerspatientstotakecontrolof theirhealthandmakeinformed decisions.Moreover,itsfocuson providerengagementhasenableditto seamlesslyintegrateitscaremodelinto existinghealthcaresystems.By workingcollaborativelywith providers,ArkosHealthhasimproved thequalityandeffectivenessofcarefor patientswhilereducingthecostof healthcare.

Employee-drivenSuccess

ArkosHealthattributesitssuccessto itsemployees'hardworkand dedication.Thecompanygreatly

emphasizesprovidingqualitypatient careandsupportingitsproviders.The leadershipteam,ledbyDr.Purohit,is deeplycommittedtoimprovingthe healthcaredeliverysystemandis willingtoallocateresourcesas necessarytoachievethisgoal.This dedicationtoqualityandexcellence hascontributedtothecompany's successandearneditareputationasa leaderinthehealthcareindustry

ComprehensiveHealthcareServices

ArkosHealthoffersawiderangeof healthcareservicestopatientsinneed. Fromtransitionalcaretopalliative care,itsprogramsaredesignedto providepatientswiththesupportthey needtoimprovetheirhealth outcomes.

• TransitionalCareServices

ArkosHealth'sTransitionalCare Servicesteamreachesouttomeetall theirhealthcareneedswhenpatients aredischargedfromthehospitalor skillednursingfacility Theteam coordinateshomehealth,IVinfusion, andotherserviceswhileeducating patientsonthereasonsfortheir hospitalization.Thisensuresthat patientsbetterunderstandtheirdisease processandarebetterequippedto managetheirhealthduringrecovery

• IntenseCareManagement Program

ThecompanyoffersanIntenseCare ManagementProgramforthesickest patientsthatprovidein-homenursing

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services.Patientsreceiveafully developedcareplanandgoalstomeet, withregularhomevisitsfrom registerednursestoensuretheirhealth isimproving.Thisprogramalso includesmedicationmanagement, chronicdiseasemanagement,and mentalhealthsupporttoensurethe patient'soverallwell-being.

• PalliativeCareProgram

ArkosHealth'sPalliativeCareProgram isdesignedforpatientsnearingtheend oflifebutnotyetreadyforhospice care.Nursepractitionersvisitpatients intheirhomestwiceamonthtoensure theirmedicalneedsaremetandto providecompassionateandpalliative careuntiltheytransitiontohospice. Thisprogramalsooffersemotionaland spiritualsupporttopatientsandtheir families.

• SocialServicesProgram

Forpatientsandfamilieswithnonmedicalneedsthatinterferewith accessinghealthcare,ArkosHealth's SocialServicesProgramassists.The teamassessessocialdeterminantsof healthandhelpspatientsovercome barriers,suchastransportationorfood access,toreceivethenecessarycare. Thisprogramalsoprovideslegal assistanceandfinancialcounselingto addressissuesaffectingthepatient's health.

• QualityProgram

Thecompany'sQualityProgram providespatientpoint-of-caretesting, suchasretinaleyeexamsandA1C testingfordiabetes.Thisconvenient testingisdoneinthepatient'shome withoutcopaysataspecialist'soffice. ArkosHealthassistsincoordinating careandreferralstospecialistsfor servicesthatcannotbeprovidedinthe house.Thisprogramalsoincludes

healtheducationandcoachingtohelp patientsmanagetheirchronic conditionsbetter

• ProviderRelationsProgram

Tohelpphysiciansandclinicians deliverbettercaretothepatients,Arkos Health'sProviderRelationsProgram providestoolsandanalyticsaroundits patientbase.Theteamdeliversreports totheirofficesandhelpsthemclose caregapsthatmayexistwiththeir patientpopulation.Thisprogramalso offerscontinuingeducationandtraining tohealthcareproviderstohelpthem stayup-to-datewiththelatesthealthcare practicesandtechnology.

StayingAheadwithCustomizedAI Healthcare

ArkosHealthdifferentiatesitselffrom competitorsbyofferinga comprehensivesolutionforpayors, providers,andpatients.Unlikeother healthcarecompaniesfocusingononly afewaspectsofhealthcaredelivery, Arkostakesacustomizedapproachto healthcare.

ArkosHealth'smainfocusistoprovide solutionsthatmakehealthcaremore convenientandaccessibletopatients. Thecompanyhasintegratedartificial intelligence(AI)technologyintoits servicestoachievethis.TheuseofAI inhealthcarehasbeengaining momentum,andArkosHealthisleading thewayinthisarea.

Value-BasedHealthcareModel

Dr.Purohitemphasizedtheimportance ofavalue-basedmodelofhealthcare. Overthepastdecade,thehealthcare industryhasshiftedfromavolumebasedmodeltoavalue-basedmodel. ArkosHealth'sservicesalignwiththis newmodel,ensuringthateverydollar spentonhealthcaredeliversvalue.

ArkosHealth'sapproachtohealthcare emphasizesthequalityofcaredelivered topatientsratherthanthenumberof servicesprovided.Thisapproach ensurespatientsreceivethenecessary carewithoutunnecessaryproceduresor treatments.ArkosHealthcanreduce costsandimprovepatientoutcomesby providinghigh-qualitycare.

APresident'sBusyDay

Dr.Purohitoverseestheentire operationsoftheorganization.Hisday startsearlywithcheckinghiscalendar, asheusuallyhasback-to-backinternal meetingswithhisteamortheirpartners intheirspace.Duringinternalmeetings, Dr.Purohitgetsupdatesonhowthe companyisdoingwithitspopulations fromaquality-of-careandfinancial standpoint.Ifthereareanyissues,he wantstoknowfromhisexecutiveteam whattheplanisandhowtheywill resolvethoseissues.

Meetingswiththeirhealthplanpartners usuallyexaminetheirresultsandhow theycancollaboratetoimprovetheir performanceandresultsinallareas. Despitehisbusyschedule,Dr.Purohit walksaroundtheofficeandtalksto employees.ThisisManagementby WalkingAround(MBWA),asitgives himinsightintohowemployeesare doingandwhattheymightbe strugglingwith.Thisisalsoan opportunityforhimtobuild relationshipswithallhisemployees.It isimportanttounderstandwhatbarriers orresourcestheemployeeneedstodo thebestjobtheycanforthecompany. Heconsidersthistobethebestpartof hisday

MotivationandSuccessatArkos Health

ArkosHealthowesitssuccesstoa diverseteamofcliniciansand

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administratorswithvastexperiencein thefield.AccordingtoDr.Purohitthe traditionalmanagementtheories aroundmotivationareoutdated. Instead,hebelieveshiringselfmotivatedpeoplewhosharethe company'svisionandmissionisthe keytobuildingandmaintainingahighperformingorganization.

Dr.Purohit'smantraforsuccessis simpleyetpowerful-excusesarefor theweak,andtheteamatArkosHealth mustbebetterthantheirexcuses.Dr Purohithascreatedacultureof excellence,productivity,andsuccess byinstillingthismindsetwithinthe team.Withafocusonhiringtheright peopleandfosteringacultureofselfmotivationanddedication,Arkos Healthhasexperiencedrapidgrowth andsuccessinthehealthcareindustry Astheorganizationcontinuesto expand,Dr.Purohitremainscommitted tomaintainingthecompany'score valuesandvisionforthefuture.

Telemedicine'sRisePost-COVID

DuringtheCOVID-19pandemic, telehealthandtelemedicinesawatrue emergenceinthehealthcareindustry Asaresult,manyhealthcare professionalshaverealizedthe effectivenessofthesetechnologies andbelievethattheywillbeused morefrequentlyinthefuture. Moreover,theindustryisnowshifting towardsamorehybridmodelofcare, wherein-personappointmentswillbe supplementedwithtelehealth services,makinghealthcaremore accessibleandconvenientfor patients.

ArkosHealthhasinvestedinthis technologytobetterprovideaccessto patientsduringincreaseddemandfor telehealthservices.Dr.Purohithas acknowledgedthelessonslearned fromthepandemicandbelieves telemedicinewillplayasignificant roleinallmedicalspecialties.

TheFutureofHealthcare:Three KeyTrends

Dr.Purohithasidentifiedthreekey trendsthatwillshapethefutureof healthcare.Thefirsttrendisadopting artificialintelligence-infused algorithmsforlow-acuitycare. Companiesthatembracethis technologyearlyonwillhavea competitiveadvantageinthe healthcareindustry

Thesecondtrendisthefocusonvaluebasedcare.Companiesprioritizing high-qualitycareatalowercostwill continuetosucceed.

Finally,behavioralandmentalhealth willbeatthecoreofhealthcare delivery Asthestigmasurrounding mentalhealthdecreases,therewillbea significantincreaseinsolutionsthat focusonprimarymentalhealthcarein additiontoprimarycare.

“ Arkos Health Is A Technologyenabled Population Health Company With A Clear Mission And Vision To Improve Healthcare Access And Quality, Particularly For Vulnerable Populations.
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Mallorcaisasecludedisland

knownforitstranquilbeaches, stunninglandscapes, architecturalbeauty,FestivalPark,and welcomingculture.Thelargestislandof Spain,Mallorcagotitsnamefromthe Latinphrase'insulamaior,'which translatesto'largerisland'or'Bigger Island.'

Touristsaroundtheglobehavevisitedthe islandforyears,withmajortourismtaking asurgefromthe1950s.Furthermore, Mallorcahasattractedmanycelebrities, writers,andpoetsduetoitscalmingand lushbeautythathelpsbringmore creativitytolife.However,thereisalot moretothisislandthanitsscenicbeauty.If youareplanningatriptoMallorca,here aresomethingsthatwillhelpyouexplore theislandmoreintricately

Top6All-InclusiveResortsinMallorca

Whiletherearemanyhotelsandresortson theisland,herearethebestplacesin Mallorcatostayforyou:

1.

TheIberostarSelectionSuitesJardíndel SolhotelresidesoverthebeautifulCosta delaCalmabeach.Its261hotelrooms includeservicessuchasSPA,FreeWiFi, anoptionalall-inclusiveaccommodation type,awhirlpoolbath,andaprivatepool withmanyroomsofferingafabuloussea view.

Inaddition,thehotelhasanexclusiveVIP zone,whereonecanaccessthebar, solariumwithsunloungers,Balinesebeds, anddirectaccesstothebeachwhereyou canenjoybeautifulsunriseandsunsets.

Thehotelisdoingitsbitforabetterfuture withinitiativestoreduceplasticuseand responsibleseafoodconsumptionfora bettercoastalenvironment.

IberostarSelectionJardindelSol Suites
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2.VIVACalaMesquidaResort&Spa

Whetheryouaretravelingasacouple, withfriends,family,orkids,VIVACala MesquidaResort&Spacaterstoall.The hoteloffersarangeofexclusiveservices astheselectionclub,allowingyouto customizeyourwholeresortexperience.

Intermsofcuisine,thehoteloffers varioustypesofdishesattheirbuffet throughtheirItalianandMexicanhotels andtheirbeachrestaurantMirablau. Overall,theexperienceattheVIVACala MesquidaResort&Spamakesfora relaxingstay.

EnjoytheMediterraneancultureat IberostarPlayadeMuro.Theuniquely designedroomsarespaciousand sufficientlyaccommodatefamilies, couples,orchildren.Inaddition,the hotelprovidessportsfacilitiesforthose intoCyclingandTennis.

Moreover,TheStarCampprogramoffers avarietyoffunactivitiesforkids, allowingtheadultstorelaxonthebeach orvisitthespatodestress.

BetweenthebayofPollençaandthe AlbuferetaNaturalPark,PortBlueClub PollentiaResort&Spaisahotelamidst thenaturalbeautyofMallorca.

Thehotelprovidesnumerousoutdoor facilitiesandsportsoptionsforyouto choosefrom.Additionally,therearealso variousprogramsfortheenjoymentof kids.

Otherservicesincludedeliciousfood,a relaxingSpa,aBar,andanadults-only pool.Forsportsfanatics,thehoteloffers varioussportsliketennis,swimming,and anumberofotherwatersports.

ThebeachesofMallorcaareamajorattractionamongtourists.AndPlayaDe Maro,wherethishotelislocated,isoneofthetop3beachesinSpain.The IberostarSelectionPlayaDeMuroVillagehasalsowonvariousTripAdvisor awardsforitsqualityservices,infrastructure,service,andgastronomy

Throughits3restaurantsand4bars,theresortoffersanarrayofdishesanddrinks forthoselookingtoenhancetheirpalette.Todistress,therearewatercircuitsat thespaalongwithTenniscourts.

3.IberostarPlayadeMuro 4.PortBlueClubPollentiaResort& Spa 5.IberostarSelectionPlayaDeMuroVillage
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ThingstodoinCalesdeMallorca

Ifyouwereresearchingforyourtrip toMallorca,youprobablycameacross CalesdeMallorca.Residedonthe southeastcoastofMallorca,theresort iswidelyknownamongglobaltourist communities,especiallyfromEurope andtheUK.

Theresortisagoldminefortourists, andifyouhaven'tquitefiguredout whatthingstodoinCalesde Mallorca,hereare8thingstohelp you:

1.BoatTrips

ExplorethecoastalbeautyofMallorca morecloselybychoosingfrom variousboattripsavailableonthe beaches.Asyousailthroughthe waters,bringalongyourfavorite seafooddishesordropbythemany restaurantsreadytosatiateyourtaste buds.

2.IslandTour

Theislandisfullofhiddennatural beauty.Afterarelaxingtimeonthe stunningbeaches,startexploringthe islandforotherattractivenearby places,restaurants,andother interestinglocalthingsthatnotmany areawareof.

3.VisitCaves

CalesdeMallorcaisahubformany caves,namelytheCuevasdelDrach (DragonCaves)andCuevasdels Hams.Thesecavesaremajor attractionsamongglobaltouristsdue totheirstalagmitesandstalactite formations.Onecanalsowitness classicalmusicconcertsonthewayto cavediscovery,performedbyfloating musicians.

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4.

WaterSports

Thisoneisforallyousportsjunkiesoutthere.Various resortsandhotelsofMallorcaallowyoutoenterwater sportstoenhanceyourexperience.Ontheotherhand,if youdon'twanttoindulgeinwatersportsattheresort, plentyofotheroptionsareavailable.

5.

RafaNadalMuseumMallorca

RafaelNadalisaMallorca-bornTennislegend, consideredbymanyasthegreatestplayertoplaythe game.Avisittothismuseumnamedafterhimwillallow youtolearnaboutsomeofhiscareer-highlighting momentsandhelpyouknowhimbetterasapersonanda player.Additionally,youcanalsobuymerchandiseand otherproductsrelatedtoRafaelNadalaswell.

6.Hiking

DoyouloveHiking?ThenCalesdeMallorcawillbea treatforyouthankstothemountainssurroundingthe resort,makingitoneofthemostsought-afterhiking spotsamongtouristhikers.

7.

LocalCuisine

Mallorcaisblessedwithadeliciousfoodheritage. Foodieornon-foodie,oneshouldnotmissoutonan opportunitytotastelocaldelicaciessuchaspaella, sobrasada,ensaimada,andotherseafooddishes.

8.

TheNightlife

Nightlifeisnotwhatmostpeoplethinkofwhenplanning avisitingMallorca.However,thatdoesnotmeanit doesn'thaveagreatnightlifescene.Theresortoffersa numberofbarsandpubsforanyonelookingto experiencetheCalesdeMallorcanightlife.

Finally,

IsMallorcaworthvisiting?

Thesimpleansweris—YES.Nomatterthetimeofthe year,fromtheWorldHeritageSiteMountainsof TramuntanaandTurquoisebeachesthatholdyour attentiontoseafoodspecialtiesandhistoricsites, Mallorcaisanislandthatsecludesyouawayfromhectic everydaylifeforapeacefultime.Ifthatsoundslike somethingyouareseeking,whichyouprobablyare,then Mallorcaistheplacetobeforyou.

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GEORGE

MAVROOKAS

TRANSFORMING BEHAVIORAL HEALTHC WITH AGAPE TREATMENT CENTER

Chief Executive Officer
| June 2023 32
Founder

GE OOKAS

THCARE CENTER www.theenterpriseworld.com | 33
| June 2023 34

TTThehealthcareindustryconstantlyevolves,with newchallengesandopportunitiesarisingdaily As wemovefurtherinto2023,severalhealthcare businessleadersaremakingwavesandreshaping theindustryasweknowit.Theseleaders significantlyimpacthealthcare,drivinginnovation andtransformingpatientcare.Let’slookatsomeof themostsuccessfulhealthcarebusinessleadersto watchoutforin2023.

Onehealthcarebusinessleaderquicklymakinga nameforhimselfintheindustryisGeorge Mavrookas,theCEOandFounderofAgape TreatmentCenter.Hisdedicationtoimproving clients’overallqualityoflifebytakingahuman interestineachindividual’sneedshassetanew standardfortheindustry Withhisvisionary leadership,Georgeisahealthcarebusinessleaderto watchoutforin2023.

A VISIONARY BUSINESS LEADER

George is a seasoned business leader with a unique ability to inspire excellence in multiple facets of business and life. With his substantial experience in business development, organizational leadership, human resource development, operations, project management, marketing, and customer service, George’s skills are invaluable to the success of Agape Treatment Center. He is dedicated to improving clients’overall quality of life by taking a human interest in each individual’s needs.

George’s success in revitalizing multiple businesses and spearheading start-up ventures has made him a highly regarded entrepreneur in the hospitality, real estate, and marketing sectors for over 15 years. He graduated from Lynn University with a Bachelor’s Degree in Business Administration in Finance and a Master’s in Business Administration in Marketing. What sets George apart as a leader in the community is his passion for serving others and aiding them through education and opportunities to achieve success for themselves. George inspires his team to reach new heights in the behavioral health industry.

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ResilientEntrepreneurialJourney

Georgewasraisedinan entrepreneurialenvironment,andit’s nosurprisehebecameone.Although hisexperiencestartedintherestaurant business,hefoundhimselfinthefield ofBehavioralHealthcare.Throughout hisjourney,hehasexperiencedboth successesandfailures,buthisabilityto bouncebackandbecomestrongereach timehasbeenoneofhismost significantaccomplishments.Aside frombeingadevotedfather,George hasdedicatedhislifetobuildingAgape BehavioralHealthcare,ahavenwhere individualsstrugglingwithaddiction, mentalhealth,andtraumacanfind healingandrecovery Whatstartedasa mereseedhasgrownintoaremarkable facilitythathashelpedcountless individuals.

AHolisticApproachtoBehavioral Healthcare

AgapeTreatmentCenter,foundedin 2016,isabehavioralhealthcare companylocatedinWestPalmBeach, Florida.Itisacutting-edgeleaderin providingdrugandalcoholaddiction treatmentservices.Thecenteroffersa Day/Night,PHP,andIntensive OutpatientProgram,orIOPdrugrehab inFortLauderdale,designedtoservea growingnumberofclientsbestserved inamorestructured,nurturing,and managedenvironment.Agape TreatmentCenterhasaunique approachtohealingthatincorporates treatment,recovery,maintenance, prevention,philosophy,and psychology.Its“eastmeetswest” approachfocusesonhelpingclients achieveabalancedandrewarding lifestylethroughintegratingevidencebasedservices.Thecenter’sprogram addressesphysical,nutritional, chemical,environmental,emotional, social,spiritual,andlifestylevalues andchallenges.

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Currently,AgapeBehavioral Healthcarehasthreelocationsand offersalllevelsofcareforindividuals strugglingwithsubstanceabuseand mentalhealth.ItsSt.LucieCounty facilitiesprovideresidentialmental healthandsubstanceabusedetox residentially.Incontrast,thecenter’s FortLauderdalelocationofferslower levelsofcareformentalhealthand substanceuse.AgapeTreatment Center’sprogramisdesignedtohelp individualsidentifytheirunderlying coreissuesandreturntoaplaceof wholenessinmind,body,andspirit.It iscommittedtohelpingindividuals heal,recover,andtransformfromthe insideout.Withastrongemphasisona holisticapproachtobehavioral healthcare,AgapeTreatmentCenteris makingasignificantimpactonthe livesofitsclients.

AgapeTreatmentCenter’smissionisto provideexceptionallong-termwellness toitsclientsandfamilies.Itofferscare invarioussettings,includingthe privacyoftheclient’shomes,inpatient soberlivingspaces,andfuture IntensiveOutpatientCentersandPHP AgapeTreatmentCenteriscommitted todeliveringuncompromisingcareto eachclientinaMentalHealth ResidentialProgramsettingthatbest addressestheiruniqueneeds.

ATransformativeHealing Experience

AgapeTreatmentCenteroffersatoptier,boutiqueexperiencefor individualsseekingtohealandrecover fromaddictionandmentalhealth issues.Thecenter’scommitmentto customerserviceisunparalleled,andit strivestocreateasafe,inviting,and lovingspaceforeverypersonwho walksthroughitsdoors.Theteamat AgapeTreatmentCentercomprises highly-skilledclinicalandmedical expertswhoareup-to-dateonthelatest

informationanddata.Thisallowsitto provideexcellent,individualizedcare tailoredtoeachperson’sneedsand desires.OneofthehallmarksofAgape TreatmentCenterisitsfocuson individualizedcare.Theclinicalteam workswitheachpersontodevelopa customizedtreatmentplanaddressing theirneeds.Theteamisalsotrainedin EyeMovementDesensitization Reprocessing(EMDR)andRapid ResolutionTherapy(RRT),which makesthematrauma-informedfacility

Tosupportitscommunitythroughout thetreatmentexperience,Agape TreatmentCenter’sClinicalDirector wroteandpublisheda30-day workbookcalledWellNow This supportive,evidence-basedtoolis designedtoassistindividualsintheir healingjourney.Everyaspectofthe AgapeTreatmentCenterexperienceis carefullycuratedtobeinvitingand transformative.Fromthecomfortable livingenvironmenttothechef’s deliciousfood,everydetailis consideredtoensurethatindividuals havethebestpossibleexperience.

RehabilitationServices

AgapeTreatmentCenteroffersarange ofsubstanceabuseandmentalhealth rehabilitationservices,including residentialinpatientPHPdrugrehabs inFortLauderdale,intensiveoutpatient programs,IOPdrugrehabFort Lauderdaleoption,andmentalhealth rehabilitation.Theprogramsare designedtoprovidepatientswiththe necessarycareandsupporttorecover fromtheiraddictionandmaintain sobriety

ThetreatmentprogramsatAgape TreatmentCenteraredividedintotwo maincategories:inpatientand outpatientprograms.Residential treatmentistypicallyforpatientswho needaround-the-clockcareduetoco-

occurringdisordersortheseverityof theiraddiction.Ontheotherhand,PHP (partialhospitalization)programs provideintensivecareforpatientswho requirelessstructurethaninpatient programsbutstillneeddaily monitoringbyhealthcareprofessionals tomaintainsobrietywhiletheygo abouttheirdailylives.

MentalHealthTreatmentatAgape

AgapeTreatmentCenterprovides comprehensivementalhealthtreatment programstoindividualssufferingfrom mentalillness.Withtheprevalenceof mentalhealthdisordersamongadults, thelicensedmentalhealthcliniciansat thecentertaketheseissuesvery seriouslyandstrivetocreateasafeand nurturingenvironmentforthose seekinghelp.Itsmentalhealth treatmentprogramsaredesignedto fullyassessanddiagnoseindividuals’ mentalhealthdisordersandprovide themwithawell-roundedtreatment plantoaddresstheirspecificneeds.

The programs include various methodologies, such as:

• CognitiveBehavioralTherapy

• DialecticalBehavioralTherapy

• EyeMovementDesensitization andReprocessing

• RapidResolutionTherapy

• BiofeedbackTherapy

• RelapsePreventionTraining

• DualDiagnosisTreatment

• RationalEmotiveBehavior Therapy

• RationalLivingTherapy,Life SkillsTraining

Moreover,itoffersTraditionalTalk Therapyandothertherapeuticmethods likepsychoeducation&psychotherapy, grouptherapysessions,mentalhealth &wellness,communitylivingsupport, andcasemanagement.Thelicensed cliniciansworkcloselywitheach

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individualtocreateapersonalized treatmentplanthataddressestheir uniquementalhealthneeds.

AgapeTreatmentCenterbelievesthata comprehensiveandwell-rounded mentalhealthplanisessentialto achievingahealthyandproductivelife. Byaddressingtheunderlyingmental healthissues,individualscanlearn healthytechniquestomanagetheir mentalhealthmoreeffectively Witha focusonevidence-basedservices, AgapeTreatmentCenter’smental healthtreatmentprogramsaredesigned tohelpindividualsachievebalanceand stability.

OvercomingChallenges

Likeanybusiness,AgapeTreatment Centerfaceditsfairshareofchallenges duringitsearlydays.Asrecountedby George,buildingAgaperequiredtime, effort,andperseverance.He emphasizesthatchallengesareapart oflifeandbusinessbuildinganddon’t goawayentirely.Despitetheupsand downs,highsandlows,winsand losses,theteamatAgaperemained committedtostayinginthesolution. Georgebelievesthekeyistobeaware andlearnhowtorespondto challenges.Byrespondingeffectively, thecompanycouldsolvetheproblems andkeepmovingforward.

Overtheyears,AgapeTreatment Centerhasexpanded,serving individualsstrugglingwithsubstance abuseandmentalhealthissues.It offersaholisticapproachtobehavioral healthcare,incorporatingtreatment, recovery,maintenance,prevention, philosophy,andpsychology Withthree locationsandvariousprograms,Agape TreatmentCenterpositivelyimpactsits clients’lives.Despitetheinitial challenges,itcontinuestothriveand provideexcellentcaretothoseinneed.

ResponsibilitiesofanEntrepreneur

AccordingtoGeorge,anentrepreneur mustbeawareofthevast responsibilitiesofrunningabusiness. Thetoneanddirectionofthecompany aresetbytheentrepreneur,whotakes theinitiativeinexploringwaysto expandandgrow.Buildingastrong teamiscrucialtothesuccessofany business,andtheentrepreneurshould focusonsettingupthecompanyand employeesforsuccess.Agreat entrepreneurleadsbyexampleand holdsspaceforindividualstogrow personallyandprofessionally.They createastrong,inclusivecultureand areresponsibleforplanning,selling, executing,anddevelopingnew products.

CommitmenttoEmployeeCare

Georgevaluescultureabove everythingelseinhisbusiness.Heis dedicatedtocaringforhisemployees sotheycancarefortheneedy community.Hefostersauniqueteam culturewherevulnerabilityis welcomedandtrustisbuilt.Bybeing authenticandtransparent,George createsasafespacewherehisteam feelssupportedtobethemselves.He believesthisopencultureiskeyto buildingtrustanddeliveringexcellent caretoitscommunity.George’s commitmenttohisteamisevidentas healwayshastheirbackandknows theyhavehistoo.AtAgapeTreatment Center,everyoneworkstogether, creatingapositiveworkenvironment supportingemployeesandpatients.

ThePowerofLoveandTeamwork

Georgecreditsthegrowthand expansionofthecompanytothe presenceofkeyindividualsinthe team.Withtherightpeopleinplace, thecompanyachievedremarkable success.However,it’snotjusttheteam

thatdrivesAgape’ssuccess.The company’sname,whichmeansthe highestformofunconditionallove, reflectsitscorevalues,including integrity,respect,loyalty,positivity, grace,connection,wellness,and mindfulness.Theteamembodiesthese values,andtheypracticewhatthey teach,allowingthemtocontinueto succeed.

PersonalizedDigitizedCare

AgapeTreatmentCentertakespridein providingpersonalizedcareby assessingeachperson’suniqueneeds andtailoringservicestothem.Withall levelsofcareavailable,itensures everyonereceivesthecaretheyneed. Inthecontextofthedigitized healthcarelandscape,AgapeTreatment Centerbelievesthattherapidpaceof digitizationisapositivedevelopment. Itviewsthedigitalworldasaspace wherepeoplecanconnect,learn,grow, andofferhelptoeachotherwithout limitsimposedbygeographyor distance.

Constantlyadvancingfurther

AgapeTreatmentCenterisacompany constantlymovingforwardandseeking tohelpasmanypeopleaspossible. Georgeisintentionalinhisthoughts andactions,strivingtoadvanceand exceleveryday Whenitcomesto takingthecompanyastepfurtherin termsofproductsandservices,Agape TreatmentCenterisalwayslookingfor opportunitiestoimproveandexpand itsofferings.Withamissiontohelpas manypeopleaspossible,thecompany iscommittedtoadvancingitsservices toreachmoreneedypeople.

AdviceforBuddingEntrepreneurs

Asasuccessfulentrepreneur,George hasvaluableadviceforthosewhowant tofollowinhisfootsteps.Hisfirst

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adviceistonotwaitfortheright time,asthereisnosuchthing. Instead,startwhereyouareand takealeapoffaith.Whilefearmay bepresent,Georgeencourages entrepreneurstojumpandkeep movingforward.Heemphasizes theimportanceoffaithand gratitudeforwhatyouhave. Additionally,hestressesthe importanceofbeingalifelong learner,asthereisalwaysroomfor growthandimprovement.

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Areyoucrazyaboutriding motorcycles?Ifyes,itmightbeoneof yourdreamstotakearoadtripwitha HarleyDavidsonbikeinthemountain areas.Thebikegivesyouthe experienceofpleasureandadventure whileenjoyingthescenicbeautyatthe sametime.Nobodywilldisagreewith meifIsayHarleyDavidsonbikesare thebestintheworld.

Theirmotorcyclesaretheperfect combinationofabeautifulbody framework,excellentengineering,and asmoothride.Hardcorebikelovers, whenlookingtobuyamotorcycle, oftendon’tsettleforanythinglessthan Harley.Inthisarticle,we’lltakeyou onaridetoshowthejourneyofHarley Davidsonfromabicyclebrandtoa motorcyclelegendlovedbyall.

CompetitionwithGlobalMarket

Foundedin1903,HarleyDavidsonis oneofthefewAmericancompanies thatsurvivedtheGreatDepressionin 1930.Itwasestablishedinoneofthe townsintheUnitedStatesofAmerica namedMilwaukeeinWisconsin.The companyexperiencedmultiplechanges intermsofleadershipandsubsidiary arrangements.Whentherewasserious competitionintheglobalmarket,

especiallyfromJapan,Harley Davidsonsawitspoorqualitybike productioninthemarket.However,it didnotaffecttheever-growinggraph ofthecompany’ssuccess.Harley Davidsoninspiredmorebikersacross theworldandpeoplestartedjoiningits fanclub,showingofftheirbikeriding skills.

RisingthroughWarTime

Theoriginofthecompanycanbe tracedbackto1901whenWilliamS. Harveydecidedtouseasmallengine capableofdisplacing116ccflywheels formanufacturingpedal-powered bicycles.Foranothertwoyears, William,alongwithhischildhood friendArtherDavidsonkepton tinkeringwiththeengine.Thejourney ofoneofthemosticonicmotorcycle manufacturersintheworldbegan whentheprocessofengine-making wasfinished.WhentheUSAdecided toparticipateintheFirstWorldWar, thedemandformotorcycleusers increased.HarleyDavidsonsoldmore than15000motorcyclestotheUS militaryduringthewar

Infact,duringSecondWorldWar,the governmentagainaskedHarley Davidsontoserveinthemilitary The

companyprovidedmorethan90,000 motorcyclebikestothemilitary, probablyoneofthehighestdemandto date.However,whenAmerican MachineandFactorypurchasedHarley Davidsonin1969,thecompanylostits reputationformanufacturingreliable andqualitymotorcycles.TheAmerican MachineandFactoryreducedthemass productionofbikesandfiredmostof theworkerswhichloweredthebike qualityandmadetheminferiortotheir Japanesecounterparts.Soon,the companybecamebankruptanditwas difficultforittosurvive.However,the veterandidn’tbogdownandkept comingback,ultimatelymakingway foritselfinthemarketagain.

Pioneerof‘ChopperMotorcycles’

Inthebeginning,Harley-Davidson manufacturedlarge,air-cooledcruiser motorcycleswithpowerfulengines withaminimumdisplacementof 700cc.Thismodelofmotorcycles broughtthetrendofthe“chopper” motorcyclestylethatunderwentmass productionandwascustomizedto complementtherider’sdesiresand specifications.Theywerewell-known forthepersonalizedbikespecifications companyofferedforbuyers.

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PopularModelsofHarleyDavidson

Ÿ HarleyDavidsonFatBoy114

Ÿ HarleyDavidsonSportsterS

Ÿ HarleyDavidsonStreetGlide Special

Ÿ HarleyDavidsonPanAmerica

1250

Ÿ HarleyDavidsonNightster

RavishingRetroLooks

Onethingthatfascinatesmostpeople aboutHarley-Davidsonbikesistheir retrolook.Inadditionto customization,thecompanywantsits customerstoenjoytheretrolook whichtakesthembackintotheeraand relivesnostalgia.Thecompanyis acknowledgedfordurability, comfortableride,andmost significantly,thereliabilityofits enginesbecausesafetyiseverything. Mostofthebikeshaveanengine above700ccsegmentandusetheVtwinenginewhichisaperfectblendof

powerandlongevity.

MarketingStrategies

Therearedifferentmarketingstrategies thatworkedwellforHarleyDavidson andmadethecompanywhatitistoday Theyinclude:

Ÿ FreedomandIndividualism: Harleyhasalwaysportrayeditself intheadsasafreebird.It characterizedthequintessential valueofhumanbeingslike freedomandindividualism.The wayitsbrandisdifferent,itshows howeveryriderisdifferent.This strategygavebikeownersawide canvastoexplorewhotheyare.

Ÿ SymbolofCourage:Harleyand Davidsoncreatedsportsbikesinan erawhentherewerenoproper roadsandracingtracks.Bothof themwentaheadanddaredto innovatesomethingthatwasway

aheadofthetime.Itwasa courageousthingtodothat,and today,roadtripswithHarleyare encouragedasalifetimeadventure.

Ÿ ListeningtoCustomers:What makesHarleyDavidsondifferent thanitscompetitorsisthatitlistensto itscustomersandrespectstheir opinions.Thecompanyundertakes surveystocollectdataabout customerpreferences.Theycallit ‘real-timemarketresearch.’The researchprovidesauniqueapproach tostudyingcustomerbehavior

Ÿ FocusedonCreatingOwn Community:HarleyOwnerGroup (HOG)isasponsoredcommunity marketingclubwhichisoperatedby HarleyDavidson.Itisforthose enthusiastbikeriderswhoareloyal customersofthecompany Thegroup promotescompanyproductsaswell asencouragesaposhlifestyle.

StatisticsofHarleyDavidsonBikes: RevenueTotalsforthelastfiveyears

2018 2019 2020 2021 2022 $5.775B $4.045B $5.335B $5.361B $5.716B
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HarleyDavidsonMotorcycleSales inthelastfiveyears:

KeepingupwiththeQuality

Harley-Davidsonisoneofthosebrandsinthemarketthathasgoodmanufacturingqualityanddesignsthatfulfillthe requirementsofcustomersatalowcost.However,thecompanyhasfacednumerouschallengesthroughoutitsjourney.As mentionedearlier,duringthe1970s,itexperiencedtoughtimesasitsmarketsharewasdecliningduetothepoorqualityofits bikes.TheAmericanMachineandFactorycompanydesiredtotakeadvantageofthemarketsituationandraiseproductionby neglectingitssupplychainmanagement.Thecompanysufferedvigorouslyinmaintainingitsquality,however,itrecoveredto becomethesolesurvivingheavy-weightmotorcycle-producingcompany

JustinTimeManagement

In1981,HarleyDavidsonappointednewpersonnelatthemanagementlevel.Thecompanylaunchednewproduction schedulesthatsurgedinventoryturnsfrom16to28million.Itfocusedonimprovingrelationshipswithsuppliersandbuilding bettersupplychainmanagement.Thereafter,thecompanyintroduced“JustinTimeManagement”whichhelpedittoachieve continuousadvancementinqualityandquantity.Itincreasedtheproductdevelopmentefficiencywhichdroppedthecostand ultimatelythesalewasincreased.

HarleyDavidsonhasbecomealeaderinthemarketnotjustintermsofproducingandsellingmotorcyclesbutalsoasa perfectexampleforupcomingstartupstofollow.Theforemostaccomplishmentofthecompanyisqualityimprovementand quickdeliveryofproducts.Thecompanyconsistentlystudiescustomerbehaviorandunderstandstheirneedstomake innovationsintheproduct.

WhatmakesHarley-Davidsonuniquefromothercontemporarybusinesses?

Today,managementinstitutesareteachingHarleyDavidsonasacasestudytotheirstudentsandmakingeffective contributionsinthefieldofmarketing.HerearesomefactorsthatdifferentiateHarley-Davidsonfrommostofitscompetitors.

YEAR USA CANADA EMEA ASIAPACIFIC LATIN AMERIC 2022 109190 7924 30510 27905 2922 2021 125713 8005 30907 25020 3652 2020 103650 6477 36906 27220 5995 2019 125960 8946 44086 29513 9768 2018 132868 9690 46602 28724 10167 www.theenterpriseworld.com | 49

Ÿ LowerBatchSizeProduction: Smallbatchsizeproductioncan decreaseproductioncostsand improvethequalityoftheproduct. Itfuelssmoothproductionflow andreducesinventory

Ÿ ReducedSet-upTime:Lesser set-uptimeimproves manufacturingefficiencywhich eventuallyreducesthetimeand spaceofproduction.

Ÿ Pullsystem:Basedoncustomer demand,thepullsystemcan controltheproductionflow The methodeliminateswastein handling,optimizesthespaceof theshopfloor,andmakesquick productdeliverytocustomers.

Ÿ CompleteInvolvementofall Employees:AtHarley Davidson,theemployersarea partofthequalitycontrol circle.Theymotivate employeestotake responsibilityfortheirwork whicheliminatesloopholesin theprocess.

Ÿ RelationshipwithSuppliers: Aswediscussedearlier, buildingstrongrelationships withsuppliersisoneofthe crucialdecisionstakenby HarleyDavidson.Itrevamped theproblem-solvingskillsof thecompanyandremoved frictionwhilesharing information.

UrbanRidingExperiences

HarleyDavidsonbuilds motorcyclesnotjustforthis generationbutalsoforupcoming generations.Inordertocontribute tosustainabledevelopmentefforts, thecompanyhaslaunchedEVs (ElectricVehicles)thatarereadyto takebikeridersbeyondthe limitationofcombustion.Examples ofHarleyDavidsonelectric vehiclesincludeLiveWireONE,S2 DELMAR,etc.Thesebikesare manufacturedforagilityandurban ridingexperiences.

FuturisticTrends

HarleyDavidsonownsdiversified futuristicplansthatcantransform thefutureofthewholebike industry Thecompanyisbranding itslogotoreachmorepeopleand becomeanaturalchoiceforthem. Suppliertrainingconsistsofa detailedstudyoftheirprevious strategies,issues,andthewaythey approachthesolutions.Today,the companyseekstomanufacture world-classprofitablemotorcycles alongwithbecomingthebest supplierintheworld.Harley Davidsonoughttoberecognizedby customersforthequalityandvalue ofitsproductandservices.

The‘GivingBack’Attitude

Harley-Davidsoniscontributingto socialworkaswell.Thecompany hasglobalappealaswellas presenceanditsponsorsfundraisers,charities,andavarietyof socialeventsforthebenefitofthe community.Evenwithoutcompany sponsorship,Harleymotorcyclists cometogetherforcharityworkand trytogivetheirbacktothe communitiesandhelpothers.

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The Good, The Bad, And The Ugly HARD CHALLENGE75 5 www.theenterpriseworld.com | 55

Thereisasurgeofpeople

participatingin75hard challengesalloversocial media,catchingmillionsofeyeballs withpicturesofbooks,dietplans, before-afterprogresspics,andvarious hashtags.Ifyouhaven’talreadycome acrossthistrend,youmighthave questionslikewhatis75hard challenge?Whyiseveryonegoinggaga overit?Arethereanybenefits?Isit safe?Letusanswerallthequestions youmighthaveandmore.

Whatisthe75HardChallenge?

The75HardChallenge,aprogramthat supposedlyturnsyourlifeupsidedown forthebetter,wascreatedbyAndy Frisella—anentrepreneur,author,and podcasteratRealAF Whilethewhole thingispositionedasa“transformative mentaltoughnessprogram,”itsphysical effectsarenoticeable,asseenfrom numerousprogresspicsonthehashtags suchas#75Hard.

Theideafor75HardcameafterAndy interviewedJamesLawrence,akathe IronCowboy,whocompleted50 Ironmantriathlonsin50U.S.states everydayfor50days.Accordingto James,toachievementaltoughness,one mustintentionallyputthemselvesin uncomfortablesituations.Inaddition, Frisellaalsonoticedthatpeoplearound himwerefailingtocompletethefitness programstheysignedupfor

Rulesof75Hard

1. Keep ADiet Plan: Hedoesn’tspecify whatspecificfoodstoeat,however,he doesputemphasisonnothavingcheat mealsoralcohol.

2. Follow AWorkout Routine: Work outtwiceadayfor45minutes,outof whichoneworkoutmustbedone outdoors.

3. Document Your Progress: Take yourprogressphotoseveryday.

4. Water Intake: Drinkatleast1 gallonofwaterdaily

5. Book Reading: Read10pagesofa bookeveryday,excluding audiobooks.

P.S.Thebookgenremustbe:selfimprovement

Whatarethebenefitsof75Hard?

• Improved Confidence and enhanced self-esteem and selfworth

• Better physical health

• Better ability to complete daily activities and management skills

• Enhanced Grittiness

• Stronger Fortitude

• Career Improvements

• Improved relationships

Theprogramaimstobenefitthe personphysically,mentally,and emotionally.Nutritionaldisciplineand workoutswillcertainlybenefityouin losingweightandoverallfitness.And thedailywaterintakewillkeepyou hydrated,animportantfactorina person’shealth.

Consideringthatonemustonlyread self-improvementbooks,attheendof theprogram,youwillread750pages, helpingyousolvepersonalissuesif any.

Furthermore,theprogressphotoswill giveyouadoseofmotivationasyou seethepositivephysicalchanges.

75HardChallenge:SafetyConcerns

Itissafetosaythatthe75Hardmight notbeeveryone’scupoftea.And here’swhy:

Thecreator,AndyFrisella,isnota doctororamedicalexpert,noristhe programbackedbyscientificstudies. The75Hardcameintoexistence purelybasedonFrisella’sown intuition.Whiletherearenumerous benefitstothe75Hard,theprogram failstoconsiderhumancomplexity.

Everyhumanhasdifferentfitness levels,goals,andexistingmedical issues.Asaresult,manymedicaland fitnessexpertsbelievetheprogram isn’tsustainableandmightevencause injuries,basedonthecurrentone-sizefits-allnatureoftheprogram.

Expertsbelievethattakingsmallsteps ismorebeneficialinthelongrun. ProgramslikeThe75Hardmightsuit someonewithanalreadyactive lifestyle.However,forsomeonewhois ontheoppositespectrum,thesudden changescanbeoverwhelming.

Shouldyouenterthe75Hard Program?

Whilethephysical,mental,and emotionalbenefitssoundtemptingon paper,thelackofexpertiseand scientificevidencemeanstakingtrendy challengeslike75Hardwithagrainof saltisawiserchoice.

Here’sascenarioforyou:Assuming onecompletesall75daysofthe program,thedopaminedroponthe 76thdaycouldbehuge,potentially causingalackofmotivationforthe remainingdays.

Consideringalltheprosandconsof the75HardChallenge,itisbestto consulttheexpertsintheirfieldasyour doctor,dietician,ortrainer,beforeyou optin.Theexperthelpwillallowyou totweakyourlifestyleinwaysthatsuit yourspecificneedsandhelpyou achievegoalsefficientlyinthelong term.

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PHARMACY www.theenterpriseworld.com | 61
5 Things to Know About Opening an ON INE

Peoplecanbuyalmost

everythingonlinethesedays,so it’snosurprisethatpharmacies aregettinginontheaction.People wanttheconvenienceofordering prescriptionmedicationfromthe comfortoftheirhomes,andopeningan onlinepharmacycanofferjustthat. However,operatinganonline pharmacyisnotassimpleasjust settingupawebsiteandtakingorders. Thereareafewthingsthatpotential onlinepharmacyownersneedtokeep inmindbeforetheygetstarted.

HerearetheTop5ThingsToKnow AboutOpeninganOnlinePharmacy

1. LicensingandRegistration

Thefirstthingyouneedtodoismake surethatyourpharmacyis appropriatelylicensedandregistered. Everystatehasdifferentrequirements, butyou’llneedtogetaretailpharmacy licenseandregisteryourbusinesswith thestate.

Youmayalsoneedtogetapermitto dispensecontrolledsubstances.In addition,you’llneedtohavea registeredpharmacistonstaff. Youneedtoensurethatyouhaveall theproperlicensesandregistrations beforeyoustartoperatingyouronline pharmacy.Ifyoudon’t,youcouldface severelegalpenalties.

2. StorageandShipping

Medicalproducts,suchasprescription drugs,mustbestoredandshipped correctlytoremaineffective.Youneed tohaveasystemforstoringyour productsproperlyandshippingthem outquicklyandefficiently

Yourstorageareashouldbeclean,dry, andcool.Youshouldneverstore prescriptiondrugsinareaswherethey couldbeexposedtoextreme temperaturesormoisture.Youalso

needtoensurethatyourstorageareais secureandthatonlyauthorized personnelcanaccessit.

Youneedtouseareliable pharmaceuticalcourierwhenitcomesto shipyourproducts.Yourproductsshould bewell-packagedandlabeledcorrectly. Youshouldalsokeeptrackofyour inventorytoquicklyandefficiently fulfillorders.

3. CustomerService

Sinceyouwilldealwithcustomers directly,youmusthaveasound customerservicesystem.Yourcustomers shouldbeabletocontactyouquicklyif theyhaveanyquestionsorconcerns. Youshouldalsohaveasysteminplace forhandlingreturnsandrefunds.

Yourcustomerservicerepresentatives shouldbewell-trainedand knowledgeableaboutyourproducts. Theyshouldbeabletoanswerquestions andresolveissuesquicklyand efficiently Youshouldalsoensurethat yourcustomerserviceteamisavailable 24/7ifanyproblemsarise.

4. Marketing

IfyouareplanningOpeninganOnline PharmacythenLastbutnotleast,you needtohaveasolidmarketingplan.You needtoletpeopleknowthatyouronline pharmacyexistsandthatyouoffera convenient,reliablewaytogetthe prescriptiondrugstheyneed.

Youcanuseseveraldifferentmarketing strategiestopromoteyouronline pharmacy Youcanusesearchengine optimizationtoensureyourwebsite comesupwhenpeoplesearchfor relevantkeywords.

YoucanalsorunadsonGoogle, Facebook,andotherwebsites.Youcan createablogorYouTubechannelto providehelpfulinformationaboutyour productsandservices.

5. Security

Asanonlinepharmacy,youwill handlesensitiveinformation,suchas people’screditcardnumbersand personalhealthinformation.Youmust ensurethatyourwebsiteissecureand thatallthisinformationisprotected. Thelastthingyouwantisforyour websitetobehackedandforpeople’s privateinformationtobe compromised.

Ideally,youshouldhaveanSSL certificateforyourwebsite.Thiswill ensurethatallinformationtransmitted betweenyourwebsiteandyour customers’computersisencryptedand secure.Youshouldalsohaveaprivacy policyoutlininghowtouseandprotect people’spersonalinformation.

Thesearejustafewthingsyoumust rememberbeforeOpeninganOnline Pharmacy.Ifyoutakethetimetodo thingsright,you’llbeabletoruna successfulbusinessthathelpspeople gettheprescriptiondrugstheyneed.

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PRODUCT REVIEW

Hootsuite Review

Founder: Ryan Holmes, Dario Meli, David Tedman

Establishment Year: 2008

Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6

Canada

No. of Employees: 1300+

Website: www.hootsuite.com

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Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

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CompanyHistory

Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.

In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.

Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.

By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.

Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.

HootsuiteFeatures:

ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:

1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.

2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.

3.Advertising:BeitFacebook, Instagram,orLinkedIn,theadvertising

toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.

4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.

5.Integration: Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.

6.Analytics:

Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.

7.OwlyWriterAI:

AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.

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HowmuchdoesitCost?

Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.

1.ProfessionalPlan: $99.00/month

For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.

FAQs-

Ÿ HowDoIUseHootsuite?

Answer:

Step1:Createanaccount

Step2:ChooseaSuitablePlan

2.TeamPlan: $249.00/month

For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.

3.BusinessPlan:Startsat $739.00/month

For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.

4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.

For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.

*T&CApply

CustomerTestimonials

1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica

Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance

Ÿ HowdoIrequestaHootsuite Demo?

Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo

Ÿ WherecanIgetaHootsuite Enterprisequote?

Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se

2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan

3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella

4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney

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