MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Ellen P.
CREATIVE CONTENT EDITOR
Utkarsh D.
CREATIVE DESIGN HEAD
Sankalp K.
Shweta K. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Inanerawhereconsumerbehaviourisevolvingatanunprecedentedpace,theroleofmarketingleadershas neverbeenmorecritical.Theyarethearchitectsofbrands,thenavigatorsofcomplexdigitallandscapes, andthecatalystsofgrowth.Amongthemanyexceptionalmarketingmindsshapingtheindustry,onestands outasabeaconofinnovationandinfluence:JonTan.
JonTan,SeniorVicePresidentandHeadofBrand&CorporateCommunicationsatOrangeTeehas consistentlydemonstratedaremarkableabilitytoanticipatemarkettrends,leverageemergingtechnologies, anddrivetangiblebusinessresults.Hisinnovativestrategieshavenotonlypropelledhisownorganizations tonewheightsbuthavealsosetindustrybenchmarksthatothersstrivetoemulate.
Jon’spathtomarketingleadershiphasbeenshapedbyavarietyofrolesspanningindustries.Hisworkwith SEATpropelledhimtonewheights,wherehewaspivotalinlaunchingthebrandinSingapore.Thisrole involvedsettinguptheshowroom,buildingthesalesandmarketingteams,andintroducingSEATtoa competitivemarket,whichpolishedhisstrategicthinkingandhelpedhimunderstandthemarketdynamics andconsumerneedsbetter.
AfterSEAT,JonmovedtoERASingapore(ERA),thecountry’slargestinternationalrealestateagency Thistransitionfromautomotivetorealestatewaskeyinexpandinghismarketingperspective.AtERA,he gainedvaluableinsightsintoagentandconsumerbehavior,refininghisskillsinbrandmanagementand strategiccommunicationforhigh-valueproductsandservices.
Now,atOrangeTee,Jonhassuccessfullyspearheadednumerousbrandinitiativesthathaveelevatedthe company’sprofile.Amongthose,anotableachievementwasleadingthelaunchofTheHomeExpo2024,a majornation-wideconsumereventbySPHMedia,whereOrangeTeeistheofficialpresenter.
Aswelookaheadto2024,thereisnodoubtthatJonTanwillcontinuetobeadrivingforceinhisindustry Hisinnovativethinking,strategicvision,andunwaveringcommitmenttoexcellencemakethemaleader worthwatching.
Utkarsh D.
JonTan,SeniorVicePresidentandHeadofBrand& CorporateCommunicationsatOrangeTeehasconsistently demonstratedaremarkableabilitytoanticipatemarkettrends, leverageemergingtechnologies,anddrivetangiblebusiness results.Hisinnovativestrategieshavenotonlypropelledhis ownorganizationstonewheightsbuthavealsosetindustry benchmarksthatothersstrivetoemulate.
Jon’spathtomarketingleadershiphasbeenshapedbya varietyofrolesspanningindustries.HisworkwithSEAT propelledhimtonewheights,wherehewaspivotalin launchingthebrandinSingapore.Thisroleinvolvedsetting uptheshowroom,buildingthesalesandmarketingteams,and introducingSEATtoacompetitivemarket,whichpolishedhis strategicthinkingandhelpedhimunderstandthemarket dynamicsandconsumerneedsbetter
AfterSEAT,JonmovedtoERASingapore(ERA),the country’slargestinternationalrealestateagency.This transitionfromautomotivetorealestatewaskeyinexpanding hismarketingperspective.AtERA,hegainedvaluable insightsintoagentandconsumerbehavior,refininghisskills inbrandmanagementandstrategiccommunicationforhighvalueproductsandservices.
Now,atOrangeTee,Jonhassuccessfullyspearheaded numerousbrandinitiativesthathaveelevatedthecompany’s profile.Amongthose,anotableachievementwasleadingthe launchofTheHomeExpo2024,amajornation-wide consumereventbySPHMedia,whereOrangeTeeisthe officialpresenter.
Jon Tan COVER STORY JON TAN The Visionary Leading OrangeTee’s Branding and Communication Success OrangeTee Senior Vice President Brand & Corporate Communications
The entrepreneurial spirit of Jack Ma, Founder of Alibaba has inspired millions across the globe to pursue their own endeavours. Resonating with Ma’s leadership philosophy, many of these inspired individuals have gone on to become prominent leaders in their respective industries. Today, we are celebrating one such individual as one of the most inuential marketing leaders to watch in 2024—Jon Tan, Senior Vice President and Head of Brand & Corporate Communications at OrangeTee.
COMPANY OVERVIEW Website: http://www.orangetee.com
Industry: Real Estate
Company size: 1,001-3,500 employees and agents
Headquarters: Singapore, Singapore
Type: Privately Held
Founded: 2000
Specialties: Residential Projects, Overseas Projects, Business Space, Corporate Residential Services, Investment Sales, Valuation, Research & Consultancy, Training & Development
TheinceptionofTheLeadershipJourneyInMarketing
Jon’spathtomarketingleadershiphasbeenshapedbyavariety ofrolesspanningindustries.HisworkwithSEATpropelledhim tonewheights,wherehewaspivotalinlaunchingthebrandin Singapore.Thisroleinvolvedsettinguptheshowroom,building thesalesandmarketingteams,andintroducingSEATtoa competitivemarket,whichpolishedhisstrategicthinkingand helpedhimunderstandthemarketdynamicsandconsumer needsbetter
AfterSEAT,JonmovedtoERASingapore(ERA),thecountry’s largestinternationalrealestateagency.Thistransitionfrom automotivetorealestatewaskeyinexpandinghismarketing perspective.AtERA,hegainedvaluableinsightsintoagentand consumerbehavior,refininghisskillsinbrandmanagementand strategiccommunicationforhigh-valueproductsandservices.
Now,atOrangeTee,Jonhassuccessfullyspearheadednumerous brandinitiativesthathaveelevatedthecompany’sprofile. Amongthose,anotableachievementwasleadingthelaunchof TheHomeExpo2024,amajornation-wideconsumereventby SPHMedia,whereOrangeTeeistheofficialpresenter
RisingthroughComplexChallenges AttheearlystagesofJon’scareer,oneofthemost significantchallengeswasnavigatingthe complexitiesofestablishingabrandinafiercely competitivemarket.DuringhistimeatSEATCentre Singapore,launchinganewbrandwithlimited resourcesrequiredinnovativethinkingand resilience.Jonovercametheseobstaclesbybuilding astrong,cohesiveteam,utilizingdata-driven insightstoshapestrategies,andmaintainingaclear visionofthecompany’sgoals.
Anothermajorchallengeemergedduringa corporatebrandrefreshatOrangeTee,where managingdiverseopinionsbetweenstakeholders wascritical.Thesituationdemandedadiplomatic approachthatwastransparentandwould demonstratethebenefitsoftheproposedchanges. Throughopencommunication,aligningeveryone withthestrategicobjectives,andhighlightingthe long-termvalueoftherefresh,Jonsuccessfullyled theinitiativetocompletion.
HowOrangeTeeBecameSingapore’sTopProptechAgency Foundedin2000,OrangeTeehasbecomeatopproptechagencyin Singaporewithitsfocusonempoweringrealestatetrustedadvisers throughtechnology,aswellasbuildingspecializedcommunitiesand adoptingaconsumer-centricapproach.Itsservicescoverresidential, commercial,andindustrialpropertytransactions,alongside comprehensivepropertymanagement.Nurturingtrustandlong-term relationshipsiscentraltoitsmissionwithbothagentsandclients.
Notably,recentadvancementsforOrangeTee includetheupdatedMarketAnalyticsSuiteand thenewResearchHub,highlightingits commitmenttoinnovationanddata-driven insights.Thesetoolsofferagentsand consumerseasyaccesstocrucialproperty information,helpingthemmakeinformed decisionsandimprovetherealestate experience.
Lookingahead,OrangeTeeisleadingthechargeinintegrating cutting-edgetechnology.ItisdevelopingAMOS(AI-enabled MobileOperatingSystem),anadvancedCRMsystemthatwill streamlinecommunicationandworkflowfrominitialcontactto appointmentscheduling,enhancingserviceefficiencyand effectivenessacrossalldigitalinteractions.
ADemocraticStakeholderManagementPhilosophy Inmanagingstakeholders,Jonemphasizestheimportanceof coreattributes—character,values,andworkethic—toestablish afoundationoftrustandlong-termsuccess.Byaligningthese elementswiththecompany'svision,hefostersstrong relationshipsthatnaturallydriveprogress.
Jon'sapproachisdemocratic,focusingoncollaboration, inclusivity,andempowerment.Heseeksandvaluesfeedback, encouragingopendialoguewithbothinternalandexternal stakeholders.Thiscreatesaspacewherecreativitythrives,and innovationisembraced.
Tomaintainmomentum,Jonrecognizesbothsignificant achievementsandsmallmilestones,ensuringthatstakeholders understandhowtheircontributionsalignwiththecompany's broaderobjectives.Healsoprovidesopportunitiesfor collaborationanddevelopment,whichenhancesengagement andcultivatesasenseofownershipandcommitmenttoshared goals.
What makes Leadership in Marketing rewarding?
Creativity: Crafting and executing innovative campaigns that captivate audiences and drive results is deeply satisfying.
Impact: Playing a pivotal role in a company's success by strengthening brand awareness and boosting sales is immensely fullling.
Variety: Offering a wide range of challenges and opportunities for personal and professional development.
Analytical Skills: Utilizing data and metrics to measure and optimize campaign performance provides a sense of accomplishment.
Relationship Building: Fostering meaningful connections with clients, colleagues, and stakeholders adds to the role's appeal.
RecentStandoutAchievements OneofJon’sstandoutmarketingachievementsisthe executionofOrangeTee’scomprehensivebrandrefresh. Morethanjustavisualupdate,thisprojectwasa strategicoverhauldesignedtobetteralignwiththe company’sevolvingmarketpositionandconsumer expectations.
OrangeTeestartedbygatheringfeedbackfromkey stakeholdersandconductinginternalresearchtoensure thenewbrandidentityresonateswithbothitsagency networkandinternalstaff.Thegoalwastoupdateits brandmessaging,visualelements,andoverall positioningtoemphasizeitsconsumer-centricapproach.
Theinitiativereceivedpositivefeedbackfromboth agentsandstaff,settingOrangeTeeapartinthe competitiverealestatemarket.Italsohighlightedthe innovativespiritandcommitmentto excellence—enhancingitsmarketpresenceand energizingitsteamswitharenewedsenseofpurpose. Impressively,itincreasedbrandrecognition,improved engagementmetrics,andhigherclientsatisfaction.
“This campaign has effectively positioned OrangeTee as a forward-thinking leader in real estate, and I am proud of the transformative impact it has had.”
StayingAheadoftheCurve Jon’sapproachtomarketingrevolvesaroundinnovation, utilizingdata,andmaintainingadaptability.By integratingmultichannelstrategiesandhyperpersonalization,OrangeTeeensuresitsmarketingefforts arebothbroadandtailoredtoindividualcustomerneeds.
AtOrangeTee,generativeAIandimmersivetechnologies playacrucialroleinenhancingthecontentcreationand engagementstrategies,keepingitaheadofindustry advancements.
Thecompanyisadvancingitstechnologyintegration withthedevelopmentofAMOS(AI-enabledMobile OperatingSystem),anext-generationCRMsystem. Oncefullyimplemented,AMOSwilloptimizeits communicationchannelswithagentsandconsumers acrossalldigitaltouchpoints,streamliningworkflows frominitialcontacttoappointmentscheduling—boosting theefficiencyandeffectivenessofitsservices.
NotableUpcomingProjects “One recent campaign I’m particularly proud of is our partnership with SPH Media for The Home Expo 2024, where we are the official presenter,” saysJon.
Thiseventispoisedtobeoneoftheyear'smost significanthome-relatedconsumerevents.Asthefourth largestagencyinSingapore,OrangeTeehaseffectively positioneditselfasakeypartnerbyemphasizingits uniquesellingpropositionsandenteringthelifestyle eventspace.
Thecampaigncombineddigitalandtraditionalmarketingchannels togenerateexcitementandengagethetargetaudience.Theresult wasahighlysuccessfuleventthatsurpassedOrangeTee’s expectationsintermsofattendanceandengagement—boostingthe brand’svisibilityandcredibility.
TheHomeExpoprovidesavaluableopportunitytoshowcaseour strategicvisionanddriveinnovationinthemarketingfield. OrangeTeeisactivelyworkingonsecuringadditionalpartnerships tofurtherenhancetheevent'simpactandensureamemorable experienceforattendees.
Jon’s Advice to Aspiring Leaders • Assess Your Strengths and Gaps: Regularly evaluate your skills and areas for improvement to guide your professional development.
• Expand Your Network and Visibility: Build a strong professional network and increase your visibility within the industry to open new opportunities.
• Learn New Skills and Trends: Stay updated with the latest marketing trends and technologies to remain competitive and relevant.
• Stay Humble and Seek Guidance: Actively seek feedback and mentorship to gain valuable insights and support for your growth.
Biggest Marketing trends to watch in 2024 In 2024, several key trends are shaping the marketing landscape:
• Multichannel Integration: Coordinating marketing efforts across both online and ofine channels is crucial for delivering a unied customer experience.
• Hyper-personalization: Utilizing data analytics and AI to create highly tailored experiences is increasingly important for engaging customers and achieving business goals.
• Generative AI: AI's role in automating content creation and streamlining production is transforming how content is produced and delivered.
• Immersive Technologies: The use of augmented reality (AR) and virtual reality (VR) is enhancing customer experiences and opening new avenues for engagement.
How to Build a High-Performing Marketing Team that “CARE”?
1. Collaboration & Accountability
Collaboration: Foster ideasharing and teamwork.
Accountability: Ensure ownership and commitment to results.
2. Attention to Detail
Precision: Execute campaigns with meticulous care and high standards.
3. Resourcefulness & Creativity
Creativity: Encourage innovative thinking and fresh ideas.
Resourcefulness: Adapt and solve problems effectively.
4. Empowerment & Integrity
Empowerment: Trust team members to make decisions and take initiative.
Integrity: Uphold ethical standards to drive engagement and success.
Secrets of Why This Tiny Country DidyouknowVaticanCityisjustnamedasacity,butit’sactuallyacountry?It’sthesmallestcountryintheworld, onlyabout0.2squaremilesinsize.Eventhoughit’stiny,VaticanCityispackedwithhistory,amazingart,anddeep religiousimportance.It’sthehomeofthePopeandthecenteroftheCatholicChurch,makingitaspecialplacefor anyoneinterestedincultureandhistory
Inthisarticle,youwilllearnabouttherichandfascinatinghistoryofVaticanCity,someofitsinterestingfacts,anda briefguideonhowtoexploreit.
Where is Vatican City Located? VaticanCityislocatedintheheartofRome, Italy.Itisanindependentcity-stateentirely surroundedbythecityofRome.
Key Events You Should Never Miss Papal Audience WhenvisitingVaticanCity, thereareafewkeyeventsyou shouldtrynottomiss:
EveryWednesday,youcanseethePopeinSt.Peter’sSquare duringaspecialgatheringwherehegiveshisblessing.
Easter Mass OnEasterSunday,thePopeleadsabigmassinSt.Peter’s Basilica,followedbyaspecialblessingfromthebalcony.
Christmas Midnight Mass OnChristmasEve,thePopeholdsamidnightmassinSt. Peter’sBasilica,whichisabeautifulandspiritualevent.
Canonization Ceremonies ThesearespecialeventswherethePopedeclaressomeonea saint,heldinSt.Peter’sSquare.
Feast of Saints Peter and Paul (June 29) ThisdaycelebratesthepatronsaintsofRomewithaspecial massinSt.Peter’sBasilica.
Vatican Museums Night Openings Atcertaintimesoftheyear,theVaticanMuseumsstayopen atnight,givingyouachancetoexploreinaquietersetting.
Corpus Christi Procession VATICAN CITY ThiseventfeaturesareligiousprocessionledbythePope, startingatSt.JohnLateranandendingatSt.MaryMajor.
Angelus Prayer EverySundayatnoon,thePopesaysashortprayerandgives ablessingfromthewindowoftheApostolicPalaceinSt. Peter’sSquare.
Palm Sunday Mass ThismassmarksthebeginningofHolyWeek,withthePope blessingpalmbranchesinSt.Peter’sSquare.
All Saints’ Day Mass (November 1) AspecialmassisheldinSt.Peter’sBasilicatohonorallthesaints.
RichandFascinatingHistory VaticanCityhasahistorythat’sbothrichandfascinating,spanningoverathousandyears.Itservesasthespiritualand administrativecenteroftheRomanCatholicChurchandishometothePope.
ThehistoryofVaticanCitytracesbacktotheearlydaysofChristianity,withitssignificancebeginningattheburialsiteofSt. Peter,oneofJesusChrist’sclosestfollowersandthefirstPope.Overtime,thissitebecameSt.Peter’sBasilica,acornerstone oftheCatholicfaith.
Duringthe4thcentury,asChristianityspread,theVaticanbecameanessentialreligioushub.However,itsimportancesurged inthe14thcenturywhenthePopesreturnedtoRomeafterlivinginAvignon,France.Thismarkedthebeginningofthe Vatican’sriseastheheartoftheCatholicChurch.
In1929,itbecameanindependentstate,officiallyrecognizedasthesmallestcountryintheworld,bothinsizeand population,throughtheLateranTreatywithItaly.
Today,itisrenownedforitsculturalandreligioussignificance,housingtheVaticanMuseumsandtheSistineChapelwith Michelangelo’smasterpieces,andithasservedasapilgrimagesiteformillions.Itcontinuestobeasymboloffaithand history,influencingoverabillionCatholicsworldwide.
5 Foods You Must Try in Vatican City Ifyou’replanningtovisitVaticanCitydon’tmissoutontryingthesefoods:
1. Pizza Margherita WhyIt’sFamous:Thisclassicpizzaislovedforitssimple,fresh ingredientsanditsconnectiontoItalianhistory.
Ingredients:Ithasathincrustwithtomatosauce,freshmozzarella cheese,basilleaves,andadrizzleofoliveoil.Thered,white,and greencolorsmatchtheItalianflag.
2. Pasta Carbonara WhyIt’sFamous:PastaCarbonaraisacreamyandcomfortingdish fromRomethat’squicktomakeandverytasty
Ingredients:It’smadewithpasta,eggs,PecorinoRomanocheese, pancettaorguanciale(Italiancuredmeats),blackpepper,and sometimesgarlic.Theeggsandcheesemakeacreamysaucewithout usingcream.
3. Saltimbocca alla Romana WhyIt’sFamous:ThistraditionalRomandishisknownforits tendervealandrichflavors.
Ingredients:Itincludesvealcutletstoppedwithprosciuttoand sage,cookedinwhitewineandbutter.It’ssavorywithahintof sweetness.
4. Supplì WhyIt’sFamous:Supplìarecrispyriceballsthatareapopular snackorappetizerinRome.
Ingredients:They’remadefromrisottoricemixedwithtomato sauce,cheese,andsometimesmeat,thenshapedintoballs,breaded, anddeep-fried.
5. Tiramisu WhyIt’sFamous:TiramisuisapopularItaliandessertwithlayers ofcoffee-soakedladyfingersandcreamymascarponecheese.
Ingredients:Ithaslayersofcoffee-soakedladyfingers, mascarponecheese,eggs,sugar,andasprinkleofcocoapowderon top.
10 Interesting Facts About Vatican City You Didn’t Know Ifyou’replanningtovisitVaticanCitydon’tmissoutontryingthesefoods:
Ÿ It has a population of around 800 people, but only about 400 are residents.
Ÿ It is the residence of the Pope, the spiritual leader of the Roman Catholic Church.
Ÿ Latin is the ofcial language of Vatican City, but Italian is commonly spoken in daily life.
Ÿ It became an independent state in 1929 through the Lateran Treaty between the Holy See and Italy.
Ÿ It is recognized as a UNESCO World Heritage Site due to its historical and cultural signicance.
Ÿ Home to the largest church in the world, St. Peter’s Basilica, which is renowned for its stunning dome.
Ÿ The Vatican Museums feature one of the world's largest art collections, including masterpieces by Michelangelo and Raphael.
Ÿ The Vatican’s Swiss Guards, established in 1506, are responsible for the Pope’s security and ceremonial duties.
Ÿ It uses the Euro as its currency, although it is not part of the European Union.
Ÿ It has its postage stamps, which are highly collectible due to their rarity and unique designs.
Conclusion VaticanCitymaybethesmallestcountryintheworld,butit’sfullofamazinghistory,culture, andspirituality.Eventhoughit'stiny,ithasahugeimpactasthecenteroftheCatholicChurch. Fromitsrichpastandimportanteventstoitsdeliciouslocalfoodsandfascinatingfacts,there’s somuchtodiscover.Ifyougetthechancetovisit,you'llfindthatVaticanCityoffersaunique andmemorableexperiencewithstoriesandtreasuresaroundeverycorner
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How Ford Transformed The AUTOMOTIVE INDUSTRY? Did you know Ford Motors is the second largest family-owned company in the world? Currently, Henry Ford’s grandson, William Clay Ford Jr., is the company’s executive chairman, keeping the family legacy alive. Founded in 1903, it introduced a revolutionary change in the automobile industry. Today, it leads in terms of electric cars, technology, and sustainability and has manufacturing operations in over 100 countries. However, its story was not good from day one; the company faced many challenges in grabbing the peak point in the automobile industry.
In this article, you will learn about Ford’s history, challenges, marketing strategies, and inuence on the automobile industry.
BrandHistoryofFordMotors Ford'shistorybeganin1903,whenHenryFordfoundedthecompanyinDetroit,Michigan.Hisgoalwastomakecars affordableforeveryone.In1908,itintroducedtheModelT,whichbecameincrediblypopularbecauseitwasreliableand inexpensive.
Tomeetthehighdemand,itcreatedtheassemblylinein1913,revolutionizingmanufacturingbymakingitfasterandmore efficient.Thisinnovationallowedittoproducecarsonamassivescaleandsellthematlowerprices.
Overtheyears,Fordhasintroducedmanyfamousmodels,liketheMustangin1964andtheF-150truck,whichhasbeena best-sellerfordecades.Thecompanyalsoexpandedglobally,openingfactoriesandsellingcarsaroundtheworld.
Today,itcontinuestoinnovatebydevelopingelectricandself-drivingcars.Despitemanychangesintheindustry,itremains aleadingautomaker,knownforitsstrongheritageandcommitmenttoquality
How Is the Ford Different From Other Car Manufacturers? Ford has a history of taking part in resolving social problems. They take initiatives to support education, environmental sustainability, and disaster relief.
It offers a wide range of vehicles in terms of shape, size, performance, designs, and colors.
It has been a leader in integrating advanced technology into its vehicles like the SYNC infotainment system, which was one of the rst to offer voice-activated controls.
It has introduced several car and truck models that have become symbols of design and performance.
It aims to produce electric cars, saving the environment. It is investing $22 billion in electrication through 2025.
What Are the Challenges Faced by Ford? • Operating in 100 countries, it had to struggle hard with the culture and trends of the market to gain stability.
• It had to show a strong presence on social media to get feedback from customers and stay updated with the technologies and trends.
• As cars are more connected and rely on technologies, the chances of hacking and cyber-attacks grow. Technical experts can help in resolving this problem.
• Maintaining a strong brand image and reputation requires consistent quality services, customer services, and timely innovation. One bad step can ruin years of effort.
• Whether their sales rate is good or bad, the company has to pay their workers.
10 INTERESTING FACTS ABOUT FORD YOU DIDN’T KNOW • ThefirstcarsoldwastoDr.Pfennigin1903,for atotalof$850.Ithada2-cylinderengineand couldreachatopspeedof30mph.
• HenryFord’sgrandsonandcurrentCEOofFord Motors,WilliamClayFordJr.,ownsitsfirst vehicleeversoldin1903.
• ThomasEdisonandHenryFordwerelifelong friends.HenryrequestedthatThomasEdison’s soncapturethelastexhaleofThomasinthetest tube.Hekeptthistesttubeasaspecialkeepsake torememberEdison.
• Thecompany’ssignatureblue,ovallogowas introducedafter4yearsofitsfoundation.
• FamouslegendaryDoorssingerJimMorrison onlyeverownedonecarinhislife,whichwasa 1967ShelbyGT500byFord.
• In2012,ChevroletstoletheideasfromtheFord SuperDutytrucktosetuptheirownChevyTruck displayattheTexasStateFair.
• Thunderbirdwasoneofthefirstcarslaunched asapersonalluxuryvehicle.
• In1932,itintroducedthefirstaffordableV8 engine,providingmorepowerandperformance toeverydaydrivers.
• Itwasoneofthefirstmanufacturerstooffer airbagsforthesafetyofpassengers.
• By2020,thecompanyhadproducedover350 millionvehicles,makingitoneofthehighestvolumeautomakersinhistory
FORD’S MARKETING STRATEGY TO REACH POTENTIAL CUSTOMERS CustomerTestimonials:
Thecompanytakes thepositivefeedback ofthecustomersand showsitontheir socialmediaand hoardings.Ithelpsto attractnewcustomers anddrivesales.
DigitalAdvertising:
Itusesonlineads, socialmedia campaigns,and influencer partnershipstoreach abroadaudience.
UseofInnovative Technologies:
Toattracttech-savvy customers,the companyintroduced featureslikeselfdrivingandelectric vehicles.
TelevisionandRadio:
Medialiketelevision andradioplayavital roleinbrand marketing.They createcompellingads fornewmodelsand excitingoffers.
Promotions:
Itoffersspecial discountsand financialoptionsto attractpotential buyersfromthe middleclass.
ContentMarketing:
OrganizeEvents:
Thecompany organizesmajorevents likesportsandmusic festivals.Ithelpsreach largeaudiencesand associatesitsbrand withpopularactivities.
BrandStorytelling:
Itsharesitsjourney fromsellingitsfirstcar tomillionsofcarstoday, itsstrategies,andits efforts.Thishelpsbuild anemotionalconnection withcustomersand highlightsbrandloyalty.
Itcreatesengaging contentforitspromotion andeducatespeople throughblogs,articles, videos,andreels.With time,itupdatesits contenttoinform customersaboutnew vehiclespecifications.
CONCLUSION: According to the 2023 sales report, Ford sold 4.4 million vehicles and made $166 in revenue. Today, it inspires fellow car manufacturers to learn about innovation, quality, and resilience in the automotive industry. Despite facing many challenges, it keeps adapting to new trends and technologies that have made it rule the automobile industry.
6 Cheapest Meal Delivery Services Choosing daily meals could be a tiring task. What if there is someone who will decide on tasty meals for us every day? There are meal services that would give you weekly meal plans and cooking instructions. They also provide vegetables, spices, and meats to cook. There is a large variety of cheapest meal delivery services available, we are here to narrow down these services to the cheapest and full of nutrients to better cater to your needs. These services offer meals that are fresh, vibrant, and tasty. They came in great budgets, which vary according to family size. These meals are so much easier to prepare rather than to shop in grocery shops and cook without a plan. In this blog, we will look at six of the cheapest meal delivery services to eat at affordable prices and in healthier ways.
Dinnerly:- InDinnerly,therearealargeamountofdishesonthemenu.Thereare100 dishesontheweekly,whichisthelargestforanydeliveryservice.The ingredientsarealsotopqualityfortheprices.Thereisantibioticchickenand highproteinineverybox,aswellasorganicproducewhereverpossible. Also,Dinnerlyallowsyoutoorderaffordableadd-onseachweek.Theaddonscouldbesides,desserts,breakfasts,orevenpreparedmeals.Dinnerly offersflexibilitytochooseyourplanbetween3to6recipesfor2or4 persons.Thisallowsthemtoadapttosmallorlargehouseholds.Thisisone ofthebest,amongcheapestmealdeliveryservices.
Key Features:
• Easy-to-follow,6-steprecipes
• 100+recipesonthemenueveryweek
• Dietaryoptionsincludevegetarian,low-calorie,dairy-free,andmore
EveryPlate:- EveryPlatehasverylow-pricemenusbecauseitdoesn'thaveno-frillssides andproteins.Ithasalsocutcostsonthingslikeprintedrecipecardsand fancypackaging.Itisoneofthecheapestmealdeliveryservicesanddoesn't havelargedishesonthemenu.EveryPlateisnotbestfordiet-conscious people,butitstillhasgreatvegetarianandfamily-friendlyoptions.Every recipeinthisdeliveryserviceistasty,satisfying,andeasytoprepare. EveryPlatelikeDinnerlyrequiresaminimumorderof3mealsperweek, cateringto2or4persons.Thosewhoneedmorecouldorderfivemeals.
Key Features:
• Simplerecipesandheartyportions
• 30dishestochoosefromeachweek
• Somevegetarianandlow-calorieoptions
HelloFresh:-
InthemenuonHelloFresh,youcanfindmanyfamily-friendlyrecipesthat arepescatarianandfitwholesomecategories.Thereisevena20-minute plan,whichconsistsofmealsmadeinunder20minutesorless.Onthis deliveryservice,nomatterwhatplanyouchoose,you'llalwayshaveaccess tothefullmenu.Youcanalsocustomizesomedishes.HelloFreshalso introducedmoreplant-baseddishesonthemenu,whichisgoodnewsfor vegans.Theofferingsinthisdeliveryserviceisenvironmentallyconscious andpromiseshigh-quality,farm-freshingredientsthatareseasonal,longlasting,andethicallysourced.Theminimumorderhereistworecipesfor twopersonsperweek,butyoucanorderfourrecipesforsixpersonsata time.
Key Features:
• Seasonalproduceandsustainableproteins
• Over100tried-and-testedrecipesandothermenuitemsperweek
• Dietaryoptionsincludevegetarian,pescatarian,andlow-calorie
BlueApron:- BlueApron'smenuhasablendoftraditionaland innovativerecipesthatcatertoawiderangeoftastes anddietarydifferences.Inthisdeliveryservice,you havethepowertochoosefromavarietyofoptionseach week,includingmeat,seafood,andvegetariandishes. ThequalityofingredientsisakeyfocusatBlueApron, whichiswhytheychoosefresh,seasonalproducethat elevatestheflavorofthedish.Themealkitscouldtake 25to50minutestoprepare,buttheaveragetimeis30 minutes.Thedeliveryservicealsohasconvenientaddons.Itincludesbreakfast,desserts,sides,andproteins.
Key Features:
• Menuchangesweekly
• Goodrangeofadd-ons
• Sustainable,non-GMOingredientsandrecyclable packaging
• Thisisoneofthemostaffordable,amongcheapest mealdeliveryservices
HomeChef:- HomeChefhasthehighestlevelof customization.Here,ifyoudonotlikethe proteinchoiceinaparticularrecipe,youcan replaceitwithsomethingelse.Therecipes herecomeinvariousformats.Theexpress mealsherecouldbepreparedin30minutes.It hassomereadydishesthatneedtobereheated beforeserving.TheonlydrawbackofHome Chefisthatitdoesn'tcaterwelltovegans. Thevarietyofcuisineshereissoamazingthat youcanalmostfindeverything,including French,ClassicAmerican,Italian,Korean, Cajun,Greek,andmore.Themenuand customizationoptionschangeeveryweek,so youarenevergettingboredhere.
Key Features:
• Swap,upgrade,ordoubleuponprotein
• Dozensoflow-prepoptionsforbusyfolk
• 30+dishestochooseforeachweek
PurpleCarrot:- PurpleCarrotisoneofthemostaffordable,cheapest mealdeliveryservicesforvegans.Itoffersloadsof newveggiesandintroducesyoutoawiderangeof newandexcitingingredients.Here,youcanchoose from30recipeseachweek.Twelveofthesearekits, andsixteenaremicrowavablepreparedmealsthatcan bemadein2to3minutes.PurpleCarrotoffersother dietaryaccommodations,too.Itoffersmealsthatare highinproteins,havelowercalories,aresoy-free, nut-free,gluten-free,andmore.Theminimumorder isthreemealkitsperweekfortwopeople.Shipping is$10butfreeforordersmorethan$99.
Key Features:
• Plant-basedmealkitsandpreparedmeals
• 30+dishestochoosefromeachweek,plusextras
• Dietaryoptionsincludehigh-protein,gluten-free, soy-free,andmore
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These are the cheapest meal delivery services out there. Whether you are a dietconscious person or a food lover, there is something in the bag for you here. These services offer an abundance of fresh veggies, meat, and spices, so you never have to go to a grocery shop again. You can enjoy food with your family without any worry. Whether your family is small or large, there are plans for every size here.
