The Most Influential Woman Business Leaders To Watch

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From Editor’s Desk

Inaworldwheregenderinequalitystillpersists,it'sessentialtoacknowledge

andcelebratethesuccessofwomeninbusiness.TheMostInfluentialWoman BusinessLeaderstoWatchfeaturesthestoriesofthemostpowerfuland inspiringwomeninthebusinessworld,whohavebrokenbarriersandshattered glassceilings.Thesewomenhaveachievedremarkablesuccessandcontinueto makesignificantcontributionstotheirrespectiveindustries.

FromCEOstoentrepreneurs,thesewomenhaverisentothetopoftheirfields throughsheergrit,determination,andtalent.

Forthecoverstoryread-

TheoutsetofJessicaMorissette’sjourneystartedatthebeginningofthepandemic. Shehadbeenworkinginthehospitalityindustryforalmostsevenyearsatthetime. Unfortunately,likemanyothers,shetoohadtogothroughtheeffectsofthe pandemicandwaslaidofffromherpositionasaFrontOfficeManagerandSales Coordinator.Intheblinkofaneye,theworldchangeddrasticallyaroundher,and sheknewrealizedthatinordertoadapt,shewouldneedtomakesomeadjustments.

Familyissomethingthatalwayscomesthough.Aninsightfulconversationwithher sisterandherentrepreneurialjourneyasaVirtualAssistanthasgivenJessicathe rightdirectiontoachievenewheights.

DavielleJacksonhashadyearsofexperienceinthemarketingsector,managing salesandotheraspectsforothercompaniespriortobecomingtheCEOofherown firm.Shehasbeenthenumberonesalesrepresentativeinaboutfourdifferent Fortune500companies,whilealsostudyingpre-med.

Gatheringherexperienceinthesedifferentfields,Daviellestartedoutonamission toinnovatefemininehygieneproducts,tomakeithassle-freeforwomenacrossthe globe.

“The vision of Femi Secrets was offering a solution to women, which happened to be 8 out of 10 women suffering from heavy periods and basically risking their lives trying to “stop a leak”.”

Shalmali W. halmaliS

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Forthecoverstoryread-

TheoutsetofJessicaMorissette’sjourneystartedatthebeginningof thepandemic.Shehadbeenworkinginthehospitalityindustryfor almostsevenyearsatthetime.Unfortunately,likemanyothers,shetoo hadtogothroughtheeffectsofthepandemicandwaslaidofffromher positionasaFrontOfficeManagerandSalesCoordinator.Intheblink ofaneye,theworldchangeddrasticallyaroundher,andsheknew realizedthatinordertoadapt,shewouldneedtomakesome adjustments.

Familyissomethingthatalwayscomesthough.Aninsightful conversationwithhersisterandherentrepreneurialjourneyasa VirtualAssistanthasgivenJessicatherightdirectiontoachievenew heights.

DavielleJacksonhashadyearsofexperienceinthemarketingsector, managingsalesandotheraspectsforothercompaniespriorto becomingtheCEOofherownfirm.Shehasbeenthenumberonesales representativeinaboutfourdifferentFortune500companies,while alsostudyingpre-med.

Gatheringherexperienceinthesedifferentfields,Daviellestartedout onamissiontoinnovatefemininehygieneproducts,tomakeithasslefreeforwomenacrosstheglobe.

“The vision of Femi Secrets was offering a solution to women, which happened to be 8 out of 10 women suffering from heavy periods and basically risking their lives trying to “stop a leak”.”

JESSICA MORISSETTE

FOUNDER, JM Virtual Solutions

MORISSETTE

JESSICA MORISSETTE

JessicaMorissette,afearless leadermakingwavesinthe digitalworld.TheEnterprise WorldisproudtointroduceherasThe MostInfluentialWomanBusiness LeadersToWatch.

Theprecisedefinitionofan entrepreneurmayvary,butwhenit comestobeinganambitiousone, JessicaMorissetteisaclearportraitof it.Thesimplestwaytothinkofitis someonewhotakesontheriskof startinganewbusiness.

Entrepreneurisresponsibleforall aspectsoftheirbusiness,rightfromthe initialplanningstagestotheday-todayoperations.Theyarealso responsibleforthefinancialrisksand rewardsoftheirbusiness.Ifthe businessissuccessful,theywillreap therewardsandifitfails,theywill suffertheconsequences.

Itisevidentthatittakesahugedealto becomesuccessfulatabusiness,as eachoneisuniqueandeach

entrepreneurhastheirowngoals. However,therearesomecommon qualitiesthatmanysuccessful entrepreneurssharesuchascreativity, determination,andrisk-takingand Jessicaisthespokespersonofthese.

WithJMVirtualSolutions,Jessicais creatingastrongfoundationforfemale entrepreneursandsmallbusinesses. Sheseesherselfasaproudsmall businessmarketerhelpingfemale entrepreneursandsmallbusinesses reachtheirgoalsusingthepowerof socialmediamarketing.

Wherehasthisbeautifuljourney started?

Get,set,go

“Today, I am happy to say that as a social media strategist with a passion for supporting female entrepreneurs and small businesses.”

TheoutsetofJessica'sjourneystarted atthebeginningofthepandemic.She hadbeenworkinginthehospitality

industryforalmostsevenyearsatthe time.Unfortunately,likemanyothers,she toohadtogothroughtheeffectsofthe pandemicandwaslaidofffromher positionasaFrontOfficeManagerand SalesCoordinator.Intheblinkofaneye, theworldchangeddrasticallyaroundher, andsheknewrealisedthatinorderto adapt,shewouldneedtomakesome adjustments.

Familyissomethingthatalwayscomes though.Aninsightfulconversationwith hersisterandherentrepreneurialjourney asaVirtualAssistanthasgivenJessica therightdirectiontoachievenewheights.

“At the time, I thought I could never run my own business.”

Afterrecallingtheconversationandsome extensiveresearch,JessicatookaVirtual Assistant(VA)course,andfinally launchedJMVirtualSolutions,LLCby theendofDecember2020.Thisgave Jessicatheabsolutefreedom,thevisionto supportotherswhileusingherfull potential.

“An entrepreneur is someone who starts and runs their own business”

“Doing what I do has given me the ability to impact the lives of women entrepreneurs every day. I couldn't be more proud of an achievement like that.”

“I contribute a lot to where I am today to having a positive mind-set.”

WhenshefirstlaunchedJMVirtual Solutions,shewasdoinggeneral virtualassistantwork,cluelessasto whichservicestoofferorwhomto getconnectedwith.Thus,she dabbledinabitofeverythingand workingwithanyclientwhowas willingtoworkwithanewVA.

Beforeshecouldnichedownher businessintoSocialMedia Marketing,ittookJessicaabout fourmonthsofexploration. However,soonenough,hernew foundpassionknewnolimits.She couldachieveeverythingthatshe dreamedof.

Goingahead,sheplanstoworkon theMasterofSciencedegreein marketingwithaconcentrationin socialmedia.Well,whatcanwe say!Afterall,SocialMediaisher calling.

JM–Agame-changer

JMVirtualSolutionslaunchedin Decemberof2020withamission tosupportfemaleentrepreneursand smallbusinesses.Asthefounder, strategist,andcreativebehindJM VirtualSolutions,Jessica'sfocusis onusingthepowerofsocialmedia tohelpfemaleentrepreneursand smallbusinessesgetvisible, implementstrategies,andsimplify theirsocialmediamarketingto growtheirbusinesses.

Withaclearmissiontoensurethe clientsachievealloftheirsocial mediagoals,thecompanycreatesa customizedsocialmediastrategy foreachbusinesssothebrandscan continuetothrive.Thecompany hashadthepleasureofworking withoverfourteenwomeninthe onlinespace,helpingthem implementsocialmediastrategies thatalignwiththeirbusinessgoals tohelpthemachieve.

“I feel blessed to be able to wake up every day to do work I am truly passionate about that also provides me with the freedom I was looking for and best of all, there are no limitations as to where my business can go.”

Steppingstones

Inthebeginningoftheentrepreneurial journey,Jessicafacedafewchallenges inhershare.Asanewsmallbusiness, thereisaconstantjuggleforsure, especiallyforasolobusinesswoman withoutateambackingherup.

Theinitialchallengeofbeingan entrepreneurwasefficientlymanaging theworkload.However,Jessica overcamethesechallengeswithan interestingyetpracticalapproach. Havinganinitialacknowledgmentof hertimeanditsuseforanefficient workpattern,sheimplementedmore systemsandprocesses.Theoutcome wasquiteproductivewithmore accomplishmentsduringthework hoursandlessfeelingof overwhelming.It'stimetotakealeaf outofJessica'sbook.

“ThesecondchallengeIfacedalot, especiallyintheearlystagesofmy journey,wasimpostersyndrome.There weretimeswhenIthoughtIcouldnot buildasuccessfulandsustainable business.Afterweeksofjumpingon discoverycalls,pitchingtoclients,just toreceiveanobecameverydefeating afterawhile.Whathelpedmethrough thesemomentswasutilizing affirmationsandpositiveself-talk.I believemind-setisapowerfulthingin everythingwedo.Whenwehavethe rightmind-set,Itrulybelievewecan achieveanything.”saysJessica.

Thelastchallengewasgettingthe clarityoftheaudience.Oncethatwas nicheddowntosocialmedia marketing,thingsfellintoplace.The companynoticedgreaterresults.

Strategiestosuccess

Atthebeginningof2021,thecompany restricteditsbusiness,rightfrom pricingstrategy.Thisnotonlygavethe businesstheneededopportunityto scalebutalsoitgotmorealignedwith itsclientele.Itbecametherightfitfor everyone.

Thestrategiesbehindthesuccessof JMVirtualSolutionsarenothingshort ofconsistency,hardwork,motivation, rightcommunication,nichingdownthe targetaudience,andmostimportantly, understandingtheneedsofthe audience.Havingaclearmessagethat resonateswiththeaudienceisreally thekey.Oncethereisanunderstanding onhowtosolvetheclientissuesand howtocommunicatewiththe solutions,thebusinessisgoldenfrom thereon.

AccordingtoJessica,“Inthe beginning,yourentrepreneurjourney willbehard.You'relearning constantly,tryingtodeterminewhat worksandwhatdoesn't.However,with

“JM Virtual Solutions is the bridge that connects its clients to their audience.”

consistency,hardwork,and motivation,youwillcontinuetomove forwardandindoingsoworktoward buildingasuccessfulbusiness.This hasbeenmyexperiencefromwhenI startedJMVirtualSolutionstowhere thebusinessisnow.”

2022hasbeenanexcitingyearforJM VirtualSolutionsasthebusinessis startingtogainrecognitionforthe growthitisachievingandtheimpactit ismakingwithinthesocialmedia space.

Makingachange

WhatmakesJMVirtualSolutions standoutisthatthebusinessreally takesthetimetounderstanditsclients andwhotheaudienceisthattheyare targeting.Thecompanycreatesa customizedsocialmediamarketing strategythathumanizestheclient's businessandputsthemdirectlyinfront oftheirtargetaudience.Havingstarted withthestrategy,thecompanymoves ontoplanningcontent,content creation,andcopywriting.

Theybelieveinanomni-channel approachwhenitcomestosocial mediamarketing.Theycatertothe clients'needsbytakingcareofallof theirsocialmediamarketing.

JMVirtualSolutionsfocuseson providingthreesixprimaryservices thatsettheclientsapartfromtherest ofthemarket:

SocialMedia+ContentMarketing: Haveacustomsocialmedia marketingstrategycreatedforyour business.Usesocialmediaplatforms toconnectwithyouraudienceto buildyourbrand,increasesales,and drivewebsitetraffic+content marketingtoattract,engage,and retainyouraudiencebycreatingand sharingtherightcontent.

SocialMediaStrategyVIPSession:

Booka1:160-minuteSocialMedia StrategyintensivecallwhereIcreate acustomizedsocialmediaplanfor yourbusiness+ananalyticscallto seewhat'sworkingandwhatneeds tobeimproved.

SocialMediaAudit:

Apersonalizedvideofrommewalking youthroughmysuggestionsonhowto revampyourcurrentsocialmedia platforms.

Nextpowermove

“I believe social media is a powerful tool for businesses if used correctly.”

Inthenextfivetotenyears,JMVirtual Solutionsaimstocreateatop-tiered socialmediaagencytoassistwomen entrepreneurstosucceedandachieve theirgoals.

Buildingateamoflike-minded individualswouldallowthecompany toprovidemoreopportunitiestothose lookingtostartacareerorbusinessin socialmediamarketingaswell.

Bygrowingthebusinessintoan agency,thecompanywillbeableto makemoreimpactwhileempowering others.

Wordsofwisdom

-Jessica Morissette

“Myadvicetothenextgenerationof aspiringandbuddingBusinesspeople istodaretobedifferent,daretobe bold,andneverbeafraidtostandup andstandout.Followyourheart,and yourpassion,andknowthatnodream orgoalisunattainable.Theonlyway toreachsuccessistokeepmoving forward.Therewillalwaysbe obstaclesonyourpath,butbypushing forwardyouwillalwaysbeonestep closertoobtainingsuccess.Remember, thereisnofailure,onlytheopportunity tolearnandgrow.”

NewYorkCity!Justthename makeseyessparkle,dreams biggerandeverythingmuch merrier Withanoverwhelmingamount ofopportunities,toanartist,awriter,a banker,anengineer,younameitand NewYorkhassomethinginstorefor you!

Beforewediveintotheextravagant cultureofNewYork,letusfirst understand-

Whataresomegeographical featuresofNewYorkCity?

NewYorkCityislocatedononeofthe world'slargestnaturalharbors,which extendsintotheAtlanticOcean.It

What is the history of New York City?

17th Century New York

comprisesoffiveboroughs,eachof whichextendswitharespective countryofthestate.Thefiveboroughs are-

Ÿ BrooklynortheKingsCountry

Ÿ QueensortheQueensCountry

Ÿ ManhattanortheNewYork Country

Ÿ TheBronxorBronxCountryand

Ÿ StatenIslandortheRichmond Country

ThemetropolitanofNYCmakeupthe premiergatewayforanylegal immigrationtotheUnitedStates.The

vastmajorityofpeoplepouringinfrom overtheworldhavemadeNewYorka culturalcapital,withawhopping800 languagesspokeninthecity,akindof linguisticdiversitythat'shardtofind anywhereelse.

Thecityisahometomorethan3.2 millionresidentsbornoutsidethe UnitedStates.Asof2022,theNYC metropolitanareahadproducedan estimatedgrossmetropolitanproduct ofover$2.1trillion,toppingthelist worldwide.Withthisestimateinmind, thecityalsohousesthehighestnumber ofbillionairesandmillionairesofany cityintheworld.

The rst black slaves arrived, who played a major role in forming the colonies.

Giovanni da Verrazano discovered New York Harbor

Henry Hudson sailed up the Hudson River

The Dutch founded their rst permanent trading post

Peter Minuit bought Manhattan from the Native Americans.

A Wall was built to protect New Amsterdam, across Manhattan Island. The street next to it was call The Wall Street.

The English arrived in New York.

18th Century New York

Bythistime,NewYorkhadalmostdoubleditspopulation,andthemainindustryinthecitywasthatofmilling.

The New York Gazette, the rst newspaper began its publication.

1725

1732

The rst theatre in New York was opened

19th Century New York

1754

1784

Kings College (Now Columbia University) was founded. The Bank of New York was founded.

1789

1792

George Washington took his presidential oath at Federal Hall. Trading in stocks and shares took place in and around Wall Street.

1820

The rst line of New York Subway was opened.

1904

1826

New York became the largest city in the USA with a population of 123,000. Washington Square Park was created.

New York University was founded.

1831

1845

New York City Police Force was founded.

Madison Square was opened.

1847

1851

The New York Times began publication.

1886

The Statue of Liberty was dedicated by President Grover Cleveland

First telephones were installed in NYC

1878

1872

Bloomingda le's was founded.

Frederick Law Olmsted and Calvert Vaux created Central Park.

1858

1858

Macy's was opened

WhatisthestorybehindTheStatue ofLiberty?

“We will not forget that Liberty has here made her home; nor shall her chosen altar be neglected."

—PresidentGroverCleveland, acceptingtheStatueofLibertyon behalfoftheU.S.,October28th,1886

TheStatueofLibertystandstallinthe UpperNewYorkBay,representingthe universalsymboloffreedom.The StatueofLibertywasoriginallygifted

byFrancetotheUSAasanemblemof strengtheningfriendship,andalsoasa staunchsignoftheirmutualwishfor liberty

Overthemanyyears,ithasevolved intosomuchmore.Itisalsoregarded astheMotherofExiles,whostands strong,welcomingthemillionsof immigrants,asanepitomeand embodimentofempathy,hopeand opportunityforeveryonewhoisin searchofabetterlifeintheUSA.

RepresentingthespiritofAmerica itself,thestatueexcitesthedesirefor freedominpeopleallovertheworld.

Hereareafewinterestingfactsabout TheStatueofLibertyyoudon'twantto missouton-

Ÿ TheStatueisinspiredbyaRoman Goddess,Libertas-goddessofliberty.

Ÿ LadyLibertyoriginallywasbrownin color,beingmadeoutofpurecopper However,after1900itbeganto developagreenpatinaduetothe oxidation.

Ÿ TheStatueofLibertyusedtobea lighthouseandguidedshipsinNew York'sharbor

Ÿ LadyLibertyhasbeenstruck600 timesbyalightningbolt,butnoneof theboltshavecausedanykindof severedamagetoit.

Ÿ ThecrownofLadyLibertybears7 spikeseachrepresentingtheseven oceansandcontinentsoftheworld.

TheWallStreet-What'stheStory behindtheChargingBull?

TheChargingBullortheBigBullon theWallStreethastodaybecomethe universalsymboloftheAmerican stockmarketanditsbigbusiness.Itis alsooneofthemostvisitedand popularsightsinthecity.Touristspour infromaroundtheworldtoseethis bronzebeast.

TheChargingBullsculpturewas createdbyanItalian-Americanartist, ArturoDiModica.DiMonicacameto NYCinthe70s,andbeinginspiredby thecity'senergyheopenedastudioon

GrandStreetinthemoderndaySoHo.

DiMonicastartedworkingonthebull afterthestockmarketcrashof1987, wherehefeltheowedsomethingtothe Americansforsograciouslyaccepting himandsupportinghiscareerasa sculptor.

Hepaidawhoppingsumof$360,000 ofhisownmoneytobuildthe ChargingBull.WiththeChargingBull, hewantedtoinspirepeopletocarry throughhardtimesandcelebratethe consistencyandperseveranceofan Americanbusinessprofessional.He chosethebulltorepresenttherising marketandathrivingeconomy,which everybodywasfightingforafterthe bigcrash.

WhatistheBestTimetoVisitthe Bull?

Unliketheothermonumentsofthecity, forexampletheStatueofLiberty, ChargingBulldoesnothaveanytickets andhasano-costadmission.TheBull standsinthemiddleofthestreet,soyou canveryeasilyvisititanytimeofthe day

Bymid-day,youcanfinddozensof peoplelinedupinfrontforasnap.So,if youwanttogazeattheBullwithout anyonepesteringtomovealong,you willhavetoshowupearlyinthe morning.

ATraveler'sTip-

Wintercanbeagoodtimetovisitthe Bull.Owingtothesnowy,chillydays youcanfindfewerpeoplearound.And ifyouarelucky,youcanalsofindthe Bullcoveredinablanketofsnow!

AlwaysToppingtheLists-

HereiswhyNewYorkCityisalways onthe'TopCitiestoLiveIn'listsIt'sDiversity

NewYorkisregardedasoneofthemost diversecitiesintheworld.Thecityis alsosometimesreferredtoasThe MeltingPotbecauseofthenumberof immigrantsmovingherefromaround theworld.

Itsdiversityiseasilyreflectedinits food,art,music,cultureandthe neighborhoods.

HereisafunthingtodoinNYC-

YoucanvisittheTenementMuseumand exploreNYC'simmigrationhistory.You willbeabletovisitthe19thcentury tenementbuildingandlistentothe storiesoffamiliesthatlivedthere.

TheDeliciousFood

Youask'WhyisNewYorksofamous?'

Theanswerisincompletewithoutatour tothelocalculinaryculture.

NYSisafoodie'sparadise,mostly becauseofitsgloballyinspiredcuisine andalsoaheavyinfluencebymany culturesofthecity.

WonderingwhatfoodNYCisfamous for?SomeofNewYork'smostfamous foodsincludetheclassicslikethatof NewYorkbagels,NewYorkpizza,and theNewYorkcheesecake.

Becauseofitsmulticulturalnature,it alsohousesauthenticcuisinesacross theglobe.Tonameasingleplacetotry amazingdisheswouldbehard,butyou canvisittheQueensNightMarketin Queens.Inthisopen-airweekend market,youcantryfoodfrommore than100localvendors.

Smorgasburgisanotherweekend marketgenerallyfoundinBrooklyn, Manhattanandafewotherplaces.If youareinthemoodtocruisearound, enjoybeautifulsceneryoftheNew YorkCity,whileenjoyingPhilly cheesesteaks,Chinesebaobuns, Filipinostreetfood,Indonesianrice bowlsandsomuchmore,The Williamsburglocationwouldsuityou thebest.

NewYorkisalsofamousforsomeof thebestandthemostuniquerestaurants intheworld.LikeCaféSerai,where youcantastetheReubenMomos,the traditionalTibetandumplingswitha NewYorktwisttotopitoff.

Therealsoareanumberoffoodtoursin NYCwhereyoucanbeanaudienceto thestoriesofdifferentneighborhoods throughfood.Someoftheminclude-

Ÿ NYCGreenwichVillageItalian FoodTour

Ÿ NewYorkCityLowerEastSide Culture&FoodTastingsTour

Ÿ Chinatown&LittleItalyFoodFest

TheMuseumsofNewYork

NewYorkhostssomeamazingand world-classmuseumsandmanyof themhaveafreeentry.

Ÿ MetropolitanMuseumofArt

Ÿ AmericanMuseumofNatural History

Ÿ MuseumofModernArt

Ÿ WhitneyMuseumofAmerican Artand

Ÿ GuggenheimMuseum

Thesemuseumshavethemost impressiveandawesomecollections ofartandotherhistoricalartifacts.

Broadway-ACelebrationofArt

OneofthemainreasonswhyNew Yorkissofamousistheincredible showsonBroadway!

NewYork,withtheculturallyrich anddiversevisualandperforming artsscene,isthemostcelebrated destinationsfortheatreglobally. Broadway'sstageshaveheld countlessplaysandmusicalsand someofthebestperformershave gracedthestage.

Here'satipifyoulovetoursdearlyYoucanbookaBroadwayTheaters &TimesSquarewithaTheater Professionalexcursionanddivedeep intothehistoryandcultureof Broadway.

TheExtravagantHolidays

Therearejustafewothercitiesin theUnitedStatesthatgoalloutto celebratetheholidaysasNewYork.

ThanksgivinginNewYorkCityisa bigfestival.Macy'sThanksgiving DayParadeservesasanunofficial starttotheholidayseason,andthe tinkerlightscomeoutdecoratingthe

citywithwidesmilesandahappy spirit.

Andthencomesthebiggestfestivalof thecity-Christmas.Wehaveall watchedHomeAlone-LostinNew Yorkamilliontimesduringthe holidays,andhavebeenmesmerizedby thebeautyofthecity.Itissomething yousimplycan'tmiss.Thebeautiful windowdisplays,eventsinthecity, decorations,everylittlethingtakesthe atmospheretoanotherlevel.Watchthe cityturnintoatruewinterwonderland aroundChristmas.

Architecture

Amoderncitywithbusybrokersand aspiringstudents,youwouldthinkitis hardtofindtimetositandappreciatea beautifulbuilding.Buttheglass skyscrapers,silhouettesofsomeofthe mosticonicbuildingsliketheEmpire StateBuildingandtheChrysler BuildingmakeforNewYork's impressiveandstrikingskyline.

Ifyouwanttogetmoreknowledge aboutthecity'sarchitecture,youcan considerthefollowingtours-

Ÿ NewYorkCityarchitecturetour

Ÿ NewYorkDowntownArchitecture audiotour

Ÿ FlatironFood,Architecture& HistoryTour

Youcanalsolookoutforthe ManhattanArchitectureYachtCruise. Onthisspecialtouryoucansipon wineandbeersittingina1920s-style yachtandlistentothenarrationfrom theAmericanInstituteofArchitects (AIA).Thisisoneofthebestandmost soughtafterManhattanskylinetours available.

VibrantCulture

NewYorkishometoincredible culturalinstitutions,hasmesmerizing

artmuseumsandthefamous BroadwayTheater.Butitslegacyofa vibrantculturegoesevenfurther

NYCisalsofamousforahappening musicscene.Fromthefunkyuptown jazzclubstothepopulardowntown punkmusichistory,NewYorkhas beenknowntobeamusichub.

Addingtothat,thecityisalsooneof thefashioncapitalsoftheworld,with itsfashionrootsdatingbacktothe 19thcentury Today,thefashionscene ofNewYorkhasevolved,wherethe cityisahosttotopannualFashion

Weeks,andalsoholdssomeof themostfamousfashiondesigner andretailerheadquartersthan anyotherUScity

Thecity'shardandfastlifestyle andthebittersweetnaturehas beenaninspirationforcountless books,movies,anditisalso amongthemostfilmedcitiesin theworld.

INNOVATING FEMININE HYGIENE

CEO & Founder Femi

Womenacrosstheworld havehadthis heartbreakingexperience ofthedeathoftheirfavoriteunderwear duringtheirperiods.Dependingonthe flowofyourcycle,itistheunderwear thatmakesahugedifferenceduringthe menstrualcycle.Justthewayyou mightchoosefromavarietyof femininehygieneproductslikesanitary pads,tampons,andmenstrualcups,the newoptionavailableforyouisof periodpanties.

Now,manywomenhavehadtheir doubtsaboutthisnewconcept, questioningitseffectiveness.

Periodpantieshavegainedpopularity inbeingecologicallysustainableand alsoasmarteconomicalchoice.

FeaturingforTheEnterpriseWorld’s thisissueofTheMostInfluential WomenEntrepreneursToWatchOutis DavielleJackson,aninnovative entrepreneurmakingfemininehygiene hassle-freeandclever

DavielleJackson-LeadingtheWayDaviellehashadyearsofexperiencein themarketingsector,managingsales andotheraspectsforothercompanies priortobecomingtheCEOofherown firm.Shehasbeenthenumberone salesrepresentativeinaboutfour differentFortune500companies,while alsostudyingpre-med.

Gatheringherexperienceinthese differentfields,Daviellestartedouton amissiontoinnovatefemininehygiene

“The vision of my company was offering a solution to women, which happened to be 8 out of 10 women suffering from heavy periods and basically risking their lives trying to ‘stop a leak’.”

products,tomakeithassle-freefor womenacrosstheglobe.

TheJourneyofFemiSecrets-

TheideaofPrettyPanty,thefirstever disposableperiodpantywasinvented byDaviellebackin2012.Ajourney thatstartedyearsago,thebrandtoday isknownasthemosttrustedbrandfor women,wasactuallytheninceptedin theyear2018.

Aperiod,themostnaturaloccurrence ofawoman’slife,itseverymonth,and

YETtheychoosetosufferinsilence anddepressionaboutit.Itwasabout timetochangethatandbreakthe taboo.Davielledecidedtofixthe problem.

Easy,healthyanxiety-freeperiods.She developedthePrettyPanty,which offeredleakproof,safeperiodsto womenwhowereoutofoptions. Womenwhothenstartedusing Davielle’sproductsstatedsayinghow she“savedtheirvaginas”andhow usingthePrettyPantymadetheir

periodslighter,withfewercramps,and noodors.

Daviellethenbecamethe“Vagina Saver”andFemiSecretsthebrandwas born.

OvercomingtheChallenges-

Davielle’sfirst-everchallengewas goingfrommedicalschooltobeinga full-timeentrepreneurandCEOina matterofjustsixmonths.

“Nothingbutthetestoftimecan

“I will continue to rock the boat and challenge the brands in the market.”

prepareyouforsuchathing.”,she says.

Entrepreneurshipisnotjustaboutyour intelligence,itismoreaboutyour experienceandyourwittotackle differentsituations.

Beingawoman,ablackwomananda youngwomanalsoworkednotso muchinherfavor.Daviellewasnot respectedbyherpeers,theCEOsand Inventors.Theyjustsawherasthe “littleblackgirlwithdreams”.They couldnotseeherasthefemaleJeff Bezosbutforwomenwithperiods, whichsheis.

Witheverysteptherecameadifferent challenge.Overcomingthefirstsetof hurdles,ofbeingrecognizedbythe groupofherpeers,thenextstepwasto enterintothecultureofsharks.Tobe

frank,itisascenariowhereyouneed toeatorbeeatentobeaCEO.

Shehadtoworkcloselywithsomany otherCEOs,investors,andbusiness owners,whowouldturnadeafearto herinnovativeideas,buthaveother ulteriormotives.

“With my vision, and a strong belief in God and myself, and above all, being the voice for women helped me sail through that.”

Womenfaceddifficultsituations,and theyneededastrongvoice.Avoice thatwouldhelpthemcommunicate theirproblemsandalsofindasolution forthem.Davielle’sgutandfeatof standingupforallofthesewomen helpedhermakearevolutionintheir lives.

“We are a multi-milliondollar brand set to disrupt the entire market.”

“ThewayIhavebeenableto changesomanywomen’slives evenatthisearlystageinmycareer isjustmind-boggling.Inaworld thatweliveintoday,where everythingismandatedEXCEPT theproductswomenuseinthemost sensitive,vernacularandmost importantpartoftheirbodies,yes, womenneedme.”,saysDavielle.

TheProductsandServicesFemiSecretsisatriple-based brand,DTC,B2B,andRetail.The firmdominatesthemarketin

“So, I fought every day, stayed focused, and dedicated to helping women. Still today, this is the reason, I fight.”

monthlysubscriptions.Theydedicate themselvestoinnovatingandcreating productsthatservewomen.Products thatwillmaketheirliveseasierand healthier

“I am the woman I serve.”

Beingawoman,amother,aworking woman,ahard-workingwoman,they needthingsthattheycantrust,and thosethatareeasy.

PrettyPanty,yougrabthisonepanty onyourcycle,youdon’tneedtoget pantiesortampons.Youdon’thaveto shoveanythinginyourbodycausingit painandharm,youdon’thavetoput yourhandsinblood,causingan opportunityforbacteriumtransfusion, whichTHENleadstomoreproblems. YougetthisonePanty,ThePretty Panty,putiton,andthrowitaway.It doesn’tgeteasierthanthat.

Withherinnovativeproducts,Davielle hasinspiredmanycurrentandup comingbrandsinthespace.Davielle wasthefirstwomantobeinWal-Mart andTargetwith100%ownershipof herbrand,whodecidedtosayenough wasenough.Nowmanybrandstry hardbutcan’tcompete.

“As a Scientist, there is always a method to my madness.”

ThereisasecretbehindFemiSecrets productsaseverywomanwhousesthe productshavehealthiervaginasand lives.Andnowthecompanyhas reachedapointwheretheyarealways innovatingandcreatingmanyproducts thatwillcontinuetoelevateand changethelivesofwomenmonthly anddaily Whenaskedwhat’snextfor FemiSecretsDaviellestated, TheGrowth-

“I would say it is definitely not ordinary.”

Thecompanyhashad tremendousgrowth.Davielleisa Scientistatheartbuthasalsohad extensivesales,marketinga managementtraininginherearly careerbytopFortune500 companies.

Daviellewasalwaysthetop performerinthemassivebrands. So,whenshedecidedtorunher ownfirm,shedidn’texpect anythingless.Hasittaken,blood sweat,andtears?absolutely.

Shehasrecentlyreceivedthe mostgenuinereviewfromaman whoboughtFemi’sproductfor hiswife.OnhowthePrettyPanty stoppedherfromhaving unbearableanddebilitatingpain fromperiods.Hewentontobuy ayear’ssubscriptionimmediately afterfirstbuyingit.

“Wecallitthe“PrettyPanty Effect”buyonebox,tryit,then buy4.It’sathing!Andwelove it.So,nomatterwhatIhadtogo throughtogethere,Iwoulddoit alloveragain,tohelpone person.”,saysDavielle.

Davielle’sTeamofSuper Women-

“My team is filled with driven and passionate individuals.”

Inthecompany’semployee onboardingcontractwherethey literallystatebreakrules,think big.Notinan“insubordination” waybutina“freethink”way.

“Iencouragemyteamtobuild strategiesfromtheircorebecause Iwanttoseehowtheythink, whattheycancomeupwiththatI havenot.Iamnotone,togive assignments.WhenIhiredyou, youknowthejob,thedescription nowdoit!”,saysDavielle.

“With my vision, and a strong belief in God and myself, and above all, being the voice for women helped me sail through that.”

Nowofcourseanyonewhohasever workedforDaviellemaysayhergoals areunreachableandcrazy.Butinthe defense,beingpartneredwithWalMart6monthsaftercreatingherown product,noonewouldhavethought thatwasdoableaswell,allat25.Then, itwasunheardof!

“Wealsostateveryclearlyin interviews,thisisanaggressive, competitiveenvironment,notforthe weak.Wewanttobeclearsothatwe hirethecorrectpeople.Andwehave. Myteamisabunchofrisktakers,I liketocallthemthe“Avengers”.No

jobistobigortoosmall.Creatingand establishingnewwaystogethealthier productstowomenalloverthe world.”,saysDavielle.

SanitaryHygieneandtheGlobal Scenario-WhatDavielleSays-

Milestogo.Isthisreallythescenario forwomenacrossthegloberegarding sanitaryhygiene?

“Absolutely!Accesstohealthyand non-detrimentalfemininecareproducts continuestobeaglobalissue.AtFemi Secrets,weprideourselvesonleading witheducation.Notjusthealthy

products. Femcareandhygienehave beensuchtabooissuesand conversationsthatithasledwomento sufferinsilence.Theyjustthink “periodsarepainful,stressful,stinky, etc”)thatisnotthecase.

Womenshouldnotbethinkingthis naturaloccurrenceofthelifecycle, thatleadstoprocreationisahorrible thing.That’swhyIcreatedFemi Secrets,tohelpwomenaccesstheir voiceandfeelbetterduringthistimeof themonth.Thus,creatinghappierand healthierwomeneachmonth.”

“I will say, it is not solely in the period space but we do have some in the period space as well.”

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

THE 20 BIGGEST BUSINESS CHALLENGES

GROWING COMPANIES FACE

Weliveinamoment markedbyfast transformation, particularlyforthecorporateworld. Considerthefactthat,inthespanof justonegeneration,businesseshave beenforcedtoadjusttoentirelynew marketingchannels(webandsocial), figureouthowtoinvestinandmake useofnewtechnologies,andcompete onaglobalstage.TheseareBusiness Challengesthatourparents’and grandparents’generationscould hardlyhaveimagined.

Becauseofthesequickchangesand thecompany’scontinuedexpansion,it isimpossibleforanyoneCEO—or anyemployee,forthatmatter—tobe anexpertineverysinglearea.This mayhavebeenthecasefromthe beginning,butithasneverbeen clearerthanitisnow.

Becauseofthis,inmyview,the greatestwayfororganizationstomeet andhandlesomeofthemost significantdifficultiestheyfacetoday isbyworkingwithskilled consultants.Hiringaconsultantmay helpCEOsaddtheexperienceand abilitiestheyneedtosolvecertain BusinessChallengesatspecifictimes andcandeliverthegreatestpotential resultsiftheydoso.

HerethebiggestBusiness ChallengesgrowingCompanies face:

1.BalancingQualityandGrowth

ThenatureofBusinessChallenges thatareexpandingoftenresultsina declineinqualityastheyexpand, particularlythosethatexpandrapidly. Initially,fewerindividualsare responsibleforcompletingall responsibilities.Expertsandexperts launchafirm,provideexceptional quality,labourdayandnight,and developaclientele.

2.Developingthegreatestmarketing strategy

Developingthemosteffectivemarketing strategyisanothervitalaspectofa developingfirm.Marketingisessential forbusinessestothriveinacompetitive market.PoorBusinessChallengesplans andinadequatekeyperformance indicatorsresult inaseveredeclinefor manyfirms,particularlyconventional ones,andactasbottlenecks.

3.

DealingWithMarketRivalry

Youngercompaniesareunableof articulatingtheirdistinctcompetitive advantagevis-à-visestablishedgiants. Ontheotherhand,industryleaders overlookstealthfirmsswiftlytargeting theirtargetmarket,exposingtheir shortcomings,anddevelopinga counteroffer

4.BusinessProcessModel

ThebusinessProcessModelisa significantobstaclefordeveloping companies.Asthecompanyentersnew marketsandemploysmorepersonnel,its processeswillevolveovertime.New personnelinfluencetheOrganization’s hierarchy,oftenresultinginthecreation ofnewmanagementlevels,operational processes,andmanagementworkflows.

5.ReducingRelianceOnThe FoundingGroup

Whenfoundersarehighlyengagedin day-to-dayoperations,thisisatypical issueforstartupsandsmallenterprises.

6.Absenceofdirectionorvision

Companiesthatlackalong-termstrategy areplainlythreatenedbygroupshavinga well-definedagenda.

7.UtilizingConsultantsandBusiness Consultants

Athletesworkwithcoaches,artists dependonproducersfortrendadvice,

andbusinessesaregovernedby boards.Consultantsandadvisorsare theequivalentofexpandingafirm efficientlyforsmallandmediumsizedbusinesses.

8.Management

Managementisthemostsignificant aspectofcompanyandplaysa crucialrole.Withoutmanagement, everythingwillcrumbletothe ground.Thereareseveraltypesof managementinthecorporatesector Itinvolvesthemanagementand coordinationofprocesses,people, time,resources,budgets,andother organizationaloperationsandtasks.

9.StrategicManagement

Strategicleadershipentails developingthecorrectroadmapfor thefirm(oradepartment), decomposingitintoactionable items,assigningtheobjectivestothe necessaryparties,andunifyingthe team.

10.TimeManagement

Ittakesskilltoallocatetimetothe correctobjectives.Thisisa legitimateconcernforpractically everysector.

11.EffectiveMarketingStrategy Development

Theabsenceofaplan,theabsence ofsuitablekeyperformance indicators,andtheinabilityto generatemeaningfulBusiness Challengesoutcomesaresignificant impedimentsformanyfirms, particularlyconventionalones.

12.BuildingaCompany’sBrand

Buildingabrandisacomplicated, long-termendeavor,andquantifying outcomesisdifficult.However,the consequencesofastrongbrandare undeniable.

13.

RecruitingNewPersonnel

Recruitingatscaleissignificantly moredifficult.Ifyoumustmake concessionsinaverycompetitive market,yourexpenseswillincrease.

14.

RetainingStarPerformers

Itisdifficulttoarrangeaninterview withhightalent.Obtainingtheir acceptanceofanofferisatypeof chance.Keepingthem?Eventhe greatestcompanieshavedifficulty retainingtalent.

16.FosteringaThriving OrganizationalCulture

Creatingagreatcultureisamultistep processthatencompassesallaspectof theendeavor.

17.

Communication

obsoletetoolsandsystems.Ifa company’sleadershiplacks technologicalacumen,itmayloseout onseveralchances.

19.

MotivatingStaffMembers

Acrucialobstacleforbothsmalland bigbusinesses.Anunproductive BusinessChallenges,unmotivated employeeatastartupmayrepresent 20%ofthewholeworkforce.

15.

EmbracingDiversityInThe Workplace

Diversityhasbeenasensitivesubject forcenturies.Ensuringthehealthof thecultureisoneofthemostpressing issues.

Poorcommunicationmayresultin significantlossesforacorporation. Theywerecausedbydisorganized work,incorrectdeliveries,andother factors.Communicationissueshave becomeoneofthemostsignificant BusinessChallengesforallfirms. Communicationissueshavebecome oneofthemostsignificantBusiness Challengesobstaclesforallfirms.

18.

Maintainingpacewith innovation

Duetothedifficultiesassociatedwith implementingnewsoftware, businessescanbecometoorelianton

20.

KeepingPaceWithMarket Changes

Adaptingonalargescaletomarket upheavalsandtechnicaldevelopments isdifficult.Newspaperandsocial mediaadvertisingisadifferent ballgame.Comparabletoconvertinga conventional“carsalesman”procedure toacontemporarycompany developmentworkflowinlightofthe alteredbuyer’sjourney.