The Most Influential Women Leaders To Watch In 2024 by The Enterprise World

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In an era deﬁned by rapid technological advancements and evolving business landscapes, visionary leaders play a crucial role in driving innovation and shaping the future. Ingunn DahlEngh, CEO of TappinAS, is one such leader who is redeﬁning the boundaries of the tech sector

With a career spanning over 18 years, Ingunn has consistently demonstrated exceptional leadership skills and a deep understanding of the industry. Her journey began in a small Norwegian IT company, where she quickly emerged as a driving force, propelling the company to new heights. By setting ambitious goals and fostering a culture of innovation, she successfully expanded the company's reach and solidiﬁed its position in the market.

Ingunn's subsequent move to a national international company allowed her to replicate this success on a larger scale. Her ability to identify opportunities, build strong teams, and execute strategic plans has been instrumental in driving growth and achieving remarkable results. Her academic background in communication management and her experience as a former national and Nordic Taekwondo champion further underscore her resilience, determination, and strategic thinking.

As CEO of TappinAS, Ingunn has steered the company through challenging times, including the global pandemic. By swiftly adapting to the changing landscape and pivoting to fully digital event solutions, she has ensured the company's continued growth and success. Under her leadership, Tappin has become a leading provider of innovative digital event solutions, empowering organizations to connect with their audiences in meaningful ways.

Shalmali W. halmaliS

Ingunn Dahl-Engh, the visionary CEO of TappinAS, is a true pioneer in the world of digital events. With a career spanning over 18 years, she has consistently demonstrated exceptional leadership skills and a deep understanding of the evolving technological landscape.

Ingunn's journey began in a small Norwegian IT company, where she quickly distinguished herself as a driving force. Her ability to identify opportunities, build strong teams, and execute strategic plans has been instrumental in driving growth and achieving remarkable results.

Her subsequent move to a national international company allowed her to replicate this success on a larger scale. By setting ambitious goals and fostering a culture of innovation, she successfully expanded the company's reach and solidiﬁed its position in the market.

Ingunn's vision for Tappin is to become the go-to event solution for all, regardless of size or complexity. By focusing on innovation, customer satisfaction, and building strong relationships, she is driving the company towards its goal of becoming a global leader in the industry.

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Ingunn Dahl-Engh

Exploring MykonosWhy It Should Be Your Next Stop

Breaking Down the Average Salary in the U.S.- What You Need to Know

Olay - From Simple Moisturizer to Skincare Superstar

The Power of Electronic Manufacturing Services in the Modern World

INGUNN Dahl-Engh

An Empowering

Leadership Driving Innovation

and Breaking Stereotypes

The ratio of women to men in tech roles has signiﬁcantly dropped in the past 35 years, according to the data fromAccenture. In the era ofAI, we stand at a crossroads where the opportunity to create a future where technology empowers all, or we risk reinforcing outdated and discriminatory norms like gender bias and discrimination.

However, as they say, “The night is darkest before sunrise.”

The sun is about to rise as women are now stepping forward and playing a crucial role in global digitalization. Ingunn Dahl-Engh, CEO of TappinAS, is one such leader who is breaking barriers and redeﬁning the tech sector. Her professional background covers a cross-section of both national and larger international companies within the Technology and Software industry With over 18 years of experience in management positions, Ingunn has a proven track record of growing businesses, building trust, and delivering results.

We, The Enterprise World Magazine, are honored to feature Ingunn Dahl-Engh as one of the most inﬂuential women leaders in 2024.

Cover Story

A Journey of Growth and Innovation

Ingunn’s career trajectory began in a modest Norwegian IT company, where she quickly distinguished herself as a driving force behind its expansion.As the sole sales manager, she played a pivotal role in recruiting and developing a talented team, propelling the company from a small-scale operation to a reputable market player within just three years.

Her subsequent move to a national international company allowed her to replicate this success on a larger scale. By setting ambitious targets and breaking them down into achievable milestones, she successfully cultivated the Nordic markets, demonstrating her exceptional organizational and business development skills.

Beyond her professional accomplishments, Ingunn’s academic background and personal achievements underscore her dedication and determination. With a master’s degree in communication management and a former national and Nordic Taekwondo champion, she brings a unique blend of strategic thinking, interpersonal skills, and resilience to her leadership roles.

Her current position as CEO of TappinAS is a testament to her ability to steer challenges and drive innovation. Despite the disruptions caused by the pandemic, she successfully pivoted the company’s event solutions to a fully digital format, resulting in signiﬁcant growth and stability. Under her leadership, Tappin continues to push the boundaries of technology and deliver cutting-edge solutions that meet the dynamic needs of corporations and organizations worldwide.

AVision of Digital Event Solutions

Under the leadership of Ingunn, TappinAS has emerged as a pioneering force in digital event solutions. “My ﬁrst wish was to put us on the map, which required a clear vision within the company,” quotes Ingunn. With a clear and inspiring vision, she has guided the company towards its goal of becoming a global leader in the industry

Ÿ Vision: To be the go-to event solution for all, regardless of size or complexity

Ÿ Mission: To innovate digital event solutions that connect people and knowledge globally.

Ÿ Core Values:

Professionalism:

Innovation:

Flexibility:

Acting with integrity, transparency, and a commitment to excellence.

Embracing new ideas and staying at the forefront of technological advancements.

Adapting to diverse customer needs and nurturing a supportive work environment.

This all-in-one approach provides numerous beneﬁts, including:

Centralized Information:

Participants can easily access all event details and network with others.

Enhanced Experience:

Aseamless and engaging event experience for all involved.

Professionalism

The overall professionalism of the event improves.

Tappin’s cutting-edge software solutions are revolutionizing the way corporate events, conferences, and leadership training are conducted. By oﬀering a comprehensive platform that encompasses everything from invitations and registration to event management, event app for in- person events, online events and hybrid options, Tappin is simplifying the event planning process for organizers and enhancing the experience for participants. The clear trend is to integrate Tappin’s solution to CRM systems and web pages in order to further improve the total event planning, and reduce manual work.

Streamlined Communication:

Organizers can eﬀectively communicate with attendees and deliver targeted messages.

Increased Efciency

Organizers increase their eﬃciency and save hours by using a all-in-one system.

Tappin’s commitment to innovation and excellence has positioned it as a leader in the digital event solutions space.As the company continues to evolve and expand its oﬀerings, it is poised to shape the future of events and networking. Under the leadership of Ingunn, TappinAS is transforming the event industry and setting a new standard for digital solutions.

OvercomingAdversity through Resilient Leadership

As the leader, Ingunn has faced a myriad of challenges in leading a technology company in a dynamic industry. One of the most signiﬁcant hurdles she has encountered was the shifting landscape of events due to the pandemic. The uncertainty surrounding physical gatherings forced Tappin to adapt quickly to a market that increasingly embraced digital and hybrid formats.

Despite the challenges posed by market ﬂuctuations and uncertain event planning, Ingunn has remained steadfast in her leadership. By maintaining adaptability and focusing on delivering value to clients, she has guided Tappin through these turbulent times.

Mentorship and empowerment are integral to her leadership philosophy. She provides opportunities for younger team members to take on leadership roles, oﬀering guidance and support while promoting a culture of learning and growth.

Regular feedback, training programs, and open communication create a safe environment where individuals can thrive and develop their leadership skills.

Innovation is a cornerstone of Tappin’s success. While Ingunn emphasizes the importance of being innovative, she recognizes that being a ﬁrst mover is not always necessary Instead, the focus is on delivering solutions that create tangible value for clients. The company, on the other hand, ensures it remains competitive and ahead of the curve by continuously improving existing products and incorporating customer feedback.

Cultivating a culture of collaboration and open communication is another key aspect of Ingunn’s leadership. Regular team meetings, brainstorming sessions, and feedback loops ensure that everyone’s voice is heard and valued. By promoting a sense of ownership and encouraging individual initiative, Ingunn enables a team environment that is both creative and productive.

Driving Innovation and Diversity at TappinAS

Ingunn’s strategic approach to leadership extends to her focus on investment, growth, diversity, and inclusion at Tappin. By staying abreast of market trends, customer feedback, and technological advancements, she ensures that the company’s investments align with growing industry demands while promoting a diverse and inclusive workplace.

Tappin’s commitment to innovation is evident in its proactive approach to identifying growth areas. Regular assessments of existing oﬀerings and customer engagements enable the company to identify opportunities for improvement and expansion. This focus on customer needs ensures that Tappin remains competitive and relevant in the rapidly changing technological landscape.

To promote diversity and inclusion, Tappin has implemented various initiatives, including:

Diverse Hiring Practices:

Policies are in place to encourage the recruitment of individuals from diverse backgrounds.

Mentorship Programs: Targeted

mentorship programs support is in place.

Training and Education:

Regular training sessions on unconscious bias and cultural competence help to foster a more inclusive environment.

By creating a workplace where everyone feels valued and included, Ingunn is promoting diversity while encouraging a culture of innovation and collaboration. This commitment to diversity and inclusion is a testament to her leadership and Tappin’s dedication to creating a positive and inclusive work environment.

Ingunn’s strategic approach to leadership ensures that the company is well-positioned to invest in growth and create a diverse and inclusive workplace. This combination of factors contributes to the company’s success and its ability to remain at the forefront of the digital event solutions industry.

Cover Story

Shaping the Future of Digital Event Solutions

Ingunn is optimistic about the future of the technology and software sector, anticipating signiﬁcant advancements in artiﬁcial intelligence, machine learning, and automation. She believes that the demand for Software as a service solutions, embracing event solutions covering in-person, hybrid solutions and digital transformation will continue to rise as businesses adapt to evolving work environments.Additionally, sustainability will become a key focus, with companies increasingly adopting ecofriendly practices.

For TappinAS, Ingunn envisions a future marked by leadership in the event technology space. Over the next ﬁve years, she aims to solidify the company’s reputation for innovative solutions and exceptional customer service. Its long-term goals include expanding its market reach, enhancing its product oﬀerings, and forging strategic partnerships with industry leaders.

By embracing these trends and focusing on innovation and growth, Ingunn is positioning TappinAS to play a signiﬁcant role in shaping the future of event solutions. Her vision for the company’s continued success is driven by a commitment to meeting customer needs, exceeding expectations, and adapting to the technological industry

Monika Shrestha

Inspiring Future Generations

Ingunn’s inspiring story is a testament to her dedication to breaking all gender barriers and leading towards a better tomorrow. She oﬀers valuable advice to aspiring women leaders in the tech industry:

‘‘

‘‘ ‘‘ ‘‘

Believe in Yourself”

-Conﬁdence in your abilities is essential for success.

Network and Build Relationships”

-Connect with other professionals, seek mentorship, and actively participate in industry discussions.

Embrace Continuous Learning”

-The tech industry is constantly evolving, so stay adaptable and committed to learning, and say yes to the opportunities which are coming your way.

Voice Your Ideas”

-Your perspective is valuable, so don’t hesitate to share your thoughts and ideas.

My Huynh

Ingunn’s goal is to leave a lasting legacy of empowerment and inspiration. She aims to be remembered as a leader who promoted collaboration, innovation, and inclusivity within her organization and the broader tech industry. By inspiring the next generation of leaders, particularly women, to pursue their passions in technology, Ingunn hopes to make a signiﬁcant impact on the industry and create a more equitable and inclusive future.

MYKON Why It Should

Imagine you’re at a place in Greece where there are no traffic lights, people rely on roundabouts, and the local drivers manage traffic flow. Yes, that place is Mykonos, or “the island of the winds!” The beautiful island is famous for its natural beauty, stunning beaches, lively nightlife, and charming whitewashed buildings. It offers a lot to its travellers, from rich history to modern luxury, which makes it a favorite destination for traveling and fun. That’s just the beginning; there are countless surprising features of the island waiting for you to discover.

In this article, you will learn about the Island of the Winds, its rich and fascinating history, its culture, must-try foods, and many other things that make it a popular destination.

MYKONOS Should Be Your Next Stop?

Where is MYKONOS Located? ?

It is a Greek island in the Aegean Sea. It’s part of a group of islands called the Cyclades and is located southeast of mainland Greece, not too far from Athens. It is famous for its white buildings, lively nightlife, and beautiful beaches, making it a popular spot for tourists. Other islands like Tinos, Syros, Paros, and Naxos surround it.

Ancient Times:

In Greek mythology, Mykonos is known as the place where the god Zeus fought giants. The island was settled by people called the Ionians around the 11th century B.C. It became important because it was close to the island of Delos, a major religious site in ancient Greece. Traders and visitors would often stop at this island on their way to Delos.

Roman and Byzantine Periods

The island of the Winds was part of the Roman Empire, and later, during the Byzantine period, it became known for its fortiﬁed towns that kept it safe from pirate attacks. Christianity also spread across the island during this time.

Venetian and Ottoman Rule

In the 1200s, the Venetians, who were known for trading, took control of the island of the winds, and the island grew wealthier. Later, in the 1500s, the Ottoman Empire took over. Despite being ruled by the Ottomans, the people of this island held onto their unique culture and spirit.

Greek War of Independence

In the 1820s, during Greece’s fight for independence from the Ottoman Empire, the island of the winds played an important role.Alocal heroine, Manto Mavrogenous, helped lead the fight against the Ottomans by using her money to support the war efforts. She is still remembered today as a symbol of bravery

Modern Mykonos

In the 1900s, it became a popular tourist destination, known for its beautiful white buildings, narrow streets, and lively atmosphere. While it’s now famous for tourism and nightlife, it also keeps its rich history alive, making it a place where the old and new come together.

Rich and Fascinating History

Mykonos has a rich and fascinating history that dates back thousands of years. The island played a signiﬁcant role in ancient Greek times and has been shaped by various civilizations over the centuries.

Today, this island is not just a place for beaches and fun but also a spot with deep historical roots that still shape its charm.

7 Foods You Must Try

Discover the tasty world of Greek food with some famous dishes. Start with the rich Moussaka, then try the smooth and tangy Taramasalata. Enjoy the ﬂavourful Louza, spicy Kopanisti, fresh Greek Salad, sweet Baklava, and traditional almond cookies calledAmygdalota. Each dish highlights the delicious ingredients and cooking traditions of Greece.

1. Moussaka

Start your food journey with a classic Greek dish famous for its richness and comforting taste. It is made with layers of eggplant, meat, and a creamy sauce. The major ingredients used in it are eggplant, ground meat, tomatoes, onions and garlic, and olive oil.

2. Taramasalata

Taramasalata is a popular Greek dish famous for its smooth, salty, and tangy ﬂavor. Fish roe, olive oil, lemon juice, potatoes, and garlic are the major ingredients used to make this delicious dish.

3. Louza

Louza is a unique, tangy ﬂavour dish that tastes wonderfully when paired with fresh bread or vegetables. The major ingredients used to make it are pork loin, salt, spices, and wine.

4. Kopanisti

If you’re on the island of the winds, you must try this traditional dish at least once. It is a spicy, creamy cheese made from ship or goat milk. The major ingredients used in it are soft cheese, pepper, olive oil, and vinegar

5. Greek Salad

Greek salad is a simple, fresh dish full of Mediterranean ﬂavors. It typically includes tomatoes, cucumbers, onions, olives, and feta cheese, with olive oil and oregano. The simplicity and freshness of this salad are incredible; you must try it.

6. Baklava

Baklava is a sweet, ﬂaky dessert with layers of crispy pastry, nuts, and syrup. It is one of the most famous dishes known for its rich and sweet taste. The ingredients used in it are phyllo dough, nuts, butter, honey syrup, and spices like cinnamon to increase its taste.

7. Amygdalota

Amygdalota is a traditional almond cookie often served during special occasions or events. The major ingredients used in it are ground almonds, sugar, white eggs, rose water, and powdered sugar

Interesting Facts About Mykonos You Didn’t Know

Discover the hidden gems of the Island of the Winds with these intriguing facts that go beyond its stunning beaches and vibrant nightlife. From its unique history to quirky traditions, these lesser-known details reveal what makes this Greek island truly special.

Mykonos is named after a hero from Greek mythology, said to be the grandson ofApollo. Legend has it that the island was formed from the stones of giants defeated by Hercules.

The windmills of the island, built in the 16th century, once ground grain and are now an island symbol. They sit on a hill overlooking its town and oﬀer beautiful views.

Petros the Pelican is the island's friendly mascot, rescued in the 1950s. He walks around it, charming both locals and tourists.

It is known for its art and culture, featuring many galleries and events showcasing local and international artists. The Mykonos Biennale is an art festival that highlights this creative spirit.

The island hosts various festivals throughout the year, celebrating everything from local culture to music. Events like its Summer Festival bring together locals and tourists for fun and entertainment.

Conclusion

Mykonos is a wonderful island that combines history, culture, and modern fun. Its fascinating past, from ancient myths to different cultures, adds to its charm. Visitors can enjoy beautiful beaches, explore historic sites, and taste delicious Greek food. Whether you’re relaxing by the sea or joining in local festivals, it has something for everyone. As you discover this amazing island, you’ll nd many surprises that make it a memorable place to visit.

When it comes to the average salary in the U.S., many factors come into play. Sure, we hear that salaries are rising, but the reality depends on your job, where you live, your experience, and more. Some industries are booming with higher pay, while others are stuck in place, or even oﬀering less than they used to. So, how do you know if your paycheck lines up with others in your ﬁeld or location?

In this article, we’ll explore average salaries across the U.S., breaking them down by age group, industry, location, and education level. We’ll analyze how each factor inﬂuences wage disparities and provide insight into how much people are earning across the country today

Now, let’s break down the average salary in the U.S. by speciﬁc industries:

1. Technology

As one of the fastestgrowing sectors in the world, the technology industry oﬀers good wages. Here’s what professionals can expect:

2. Healthcare Healthcare professionals are among the highestpaid in the U.S. because of the nature of their work.

Finance and Accounting

The ﬁnance industry is another well-paid sector for professionals skilled in managing money and investments.

for large bonuses)

4. Education

Though essential to society, the education sector often lags behind other industries in terms of salary.

K-12

Teachers: $62,000 College Professors: School Administrators: $88,000 $98,000

Retail Managers:

$58,000 Restaurant Managers: Cashiers/EntryLevel Roles: $55,000 $27,000

Factors Inﬂuencing theAverage Salary in the U.S.

1. Industry and Occupation

One of the most significant factors affecting the average salary in the U.S. is the industry in which a person is employed. Highdemand sectors such as technology, finance, and healthcare offer higher salaries than fields like retail or hospitality

For example:

Ÿ Technology: The average salary for IT professionals, software developers, and engineers in the U.S. is higher, often exceeding $90,000 annually

Ÿ Healthcare: Physicians and surgeons, particularly in specialized ﬁelds, can earn an average salary well above $200,000 per year

Ÿ Education: On the other hand, teachers and education administrators typically earn salaries between $50,000 to $70,000 annually

2. Education Level

5. Retail and Hospitality

Retail and hospitality are among the lowerpaying industries, though management positions do oﬀer higher salaries.

Education plays an essential role in determining the average salary in the U.S. Generally, individuals with higher educational qualiﬁcations tend to earn more. Below is a rough breakdown of average earnings based on education levels:

Ÿ High School Diploma: Workers with only a high school diploma earn around $35,000 annually

Ÿ Bachelor’s Degree: Abachelor’s degree opens up more opportunities, with average salaries ranging from $55,000 to $70,000, depending on the ﬁeld.

Ÿ Master’s Degree or Higher: Advanced degrees can push earning potential well into the sixﬁgure range, especially in specialized ﬁelds like engineering, business, or healthcare.

3. Work Experience

Ÿ Experience matters. Arecent graduate may start with an entry-level salary, but after 5-10 years of experience, their earning potential can significantly increase. Workers with extensive experience in their fields, particularly in leadership or specialized roles, are typically compensated higher than their less-experienced counterparts. Experienced professionals in certain fields, such as engineering or marketing, can see their salaries rise by 50-100% throughout their careers.

4. Geographic Location

The residential area can signiﬁcantly impact the average salary in the U.S. For example, workers in metropolitan areas like New York City, San Francisco, and Washington, D.C.,

often earn more than those in rural or less populous regions. However, it’s important to balance higher wages with the cost of living, which is typically much higher in these cities.

Ÿ New York City: The average salary in NYC is around $75,000 per year, but living costs are unreasonable, with rent and daily expenses considerably higher than the national average.

Ÿ San Francisco: Salaries in the tech sector can ﬂy beyond $100,000, but the cost of housing often oﬀsets those gains.

Ÿ Midwestern States: In states like Ohio or Indiana, the average salary is lower (around $55,000), but so are living expenses, allowing for a relatively comfortable lifestyle.

Conclusion: The Importance of Knowing theAverage Salary in the U.S.

Knowing the average salary in the U.S. can really help when you’re thinking about your career, considering a move, or planning your ﬁnances. Salaries can diﬀer a lot based on where you live, what industry you work in, or your level of education. Keeping up with these changes can help you make smarter decisions.

If you’re looking for a new job, understanding the typical salary in your ﬁeld can give you an advantage when negotiating pay. For employers, it’s a way to stay competitive and attract great talent. Whether you’re starting your career or have years of experience, staying informed on salary trends can help you reach your goals.

From Simple Moisturizer to Skincare Superstar

Did you know that Olay, now a skincare brand sold in over 80 countries, began its journey as a simple moisturizer, “Oil of Olay,” in 1952? With a commitment to creating high-quality skincare products, today it manufactures moisturizers, cleansers, anti-aging products, sunscreens, toners, and exfoliators to meet the customer’s needs. The story of the brand’s success exemplies how a passion for innovation and being inclusive for years can thrive for decades and remain relevant in the fastchanging world.

In this article, you’ll learn about the brand's history, its market strategies, the challenges it faced to turn into a skincare brand, and some of its interesting facts.

Brand History

Before jumping to market strategies, interesting facts, and the challenges faced by the brand, you should know about its history. Below is a description of the multiple stages of the company throughout the years.

• 1952s: Olay was founded by Graham Wulff in South Africa as “Oil of Olay,” a simple moisturizer aimed at women, known for its luxurious feel.

• 1960s: The brand gained popularity in the U.S., becoming recognized for its effective hydration and distinctive pink packaging.

• 1985s: It was rebranded, dropping “Oil of” and expanding its product range beyond moisturizers.

• 1990s: The introduction of Total Effects and the brand Regenerist marked the brand's focus on multiple skincare benets and antiaging solutions.

• 2000s: It was invested in research, incorporating advanced ingredients like peptides and niacinamide to enhance its formulations.

• 2010s: It expanded globally to over 80 countries and emphasized inclusivity and sustainability in its products.

• 2020s: The brand is committed to ecofriendly practices and continues to innovate with new products that cater to modern skincare needs.

Story of Brand’s Logo

The brand logo has changed a lot since it started in 1952. The original logo said “Oil of Olay” in a classic font, showing luxury and quality. In 1985, the brand changed its name to just “Olay” and updated the logo with a more modern look to represent its wider range of products. Over time, the logo has often used bold, uppercase letters in black and white, giving it a clean and stylish appearance. The simple design reects the brand’s focus on quality and effectiveness. Recent updates keep the logo fresh while maintaining its reputation as a trusted skincare brand. Overall, the logo's changes show the brand's journey from one product to a full line of skincare solutions.

Olay Market Strategies

Olay uses targeted marketing to reach different groups of customers and connect with younger audiences through social media and influencers. The brand focuses on being trustworthy and inclusive in its messaging, promotes eco-friendly practices, and offers samples to encourage people to try its products. Olay also provides helpful information to empower consumers to make smart skincare choices. Below are the major market strategies it uses for promotions and to encourage more customers to buy

• Collaborations and Partnerships: The brand works with dermatologists and beauty experts to promote its products and gain credibility.

• Digital Presence: The brand is often present on multiple social media platforms where they share success stories and promote brands that enhance trustworthiness and help to engage with customers.

• Inclusive Messaging: It features models of different ages and multiple skin types to show the impact of their skincare products and make them more relatable to the audience.

• Sustainability: The brand runs multiple environmentally friendly campaigns and uses eco-friendly products to spread awareness.

• Product Sampling and Promotions: To promote the products and services, the brand camps in multiple locations and provides free samples to test their products. The sampling helps them promote their products, encourage more customers to buy, and build loyalty.

What Are the Challenges Faced by the Brand?

The brand faces several challenges in the crowded skincare market, such as strong competition and changing customer preferences for natural ingredients. The brand also has to deal with pressure to keep prices low while meeting eco-friendly expectations and adapting to new digital trends to connect with consumers effectively. Below is a description of the major challenges faced by this brand.

1. 2. 3. 4. 5.

It operates in a crowded skincare market lled with many established and new brands, making it essential to differentiate itself.

Consumers increasingly seek natural and clean ingredients, prompting the brand to adapt its product formulations while maintaining effectiveness.

The rise of affordable brands puts pressure on the brand to keep its prices competitive without sacricing quality or innovation.

With growing environmental awareness, consumers expect the brand to adopt eco-friendly practices, which requires investment in sustainable packaging and practices.

The brand needs to stay updated on digital marketing trends and consumer behavior to effectively reach and engage its target audience online.

Interesting FactsAbout the Brand You Didn’t Know

The brand started as “Oil of Olay” in 1952, created as a simple moisturizer for women. It became a leader in antiaging skincare with its Total Effects line in the late 1990s, offering multiple benefits in one product. Today, it is sold in over 80 countries around the world. The brand invests in research and works with dermatologists to make effective products. Its ads feature models of different ages and backgrounds, promoting that great skincare is for everyone. The brand is also committed to being eco-friendly by reducing plastic waste and using sustainable packaging. It has teamed up with celebrities like Kerry Washington to reach younger audiences and has won many awards for its products. Known for its innovative ingredients like niacinamide and hyaluronic acid, it engages with customers through fun social media campaigns, showing its commitment to quality and creativity.

Conclusion

Olay has come a long way from being a simple moisturizer to becoming a leading skincare brand around the world. With over 70 years of history, the brand has adapted to what customers want while still providing eﬀective products. The brand focuses on smart marketing, sustainability, and working with experts to stay strong in the crowded skincare market. Even though it faces challenges like tough competition and changing preferences, it continues to grow by using eco-friendly practices and connecting with diverse audiences. Its commitment to helping people feel good in their skin shows that great skincare is for everyone.

ThePowerof

Innovation surrounds us everywhere in today’s technological world, from your smartphone in your pocket to the smart fridge in your kitchen. Hardly a part of human life has been without them. However, for every electronic device, there is a longer process of designing, assembling, and testing beforehand. This is where electronic manufacturing services come in. In other words, the EMS is the back-end people of the electronics industry who help enterprises bring their ideas together in an efcient and economically viable way.

The signicance of electronic manufacturing services, how they benet the different industries, and what to consider during the selection of the EMS partner will be discussed herein in the blog.

What are Electronic Manufacturing Services?

Electronic manufacturing services are companies that design, manufacture, and test electronic parts or devices for other businesses. This can range from prototyping and high-volume production to supply chain management and assembly, including aftermarket services like repair and warranty management.

Whether it’s a small startup or an enterprise, many companies in the tech world rely on EMS providers to handle the manufacturing side of their products. Why is that? Simply put, the manufacturing of electronics is a highly specialized art. It takes great expertise, advanced equipment, and a major investment of resources. Most rms cannot justify internally setting up this often expensive part of the process but can simply outsource it to experts who can do everything from start to nish.

The Benets of Outsourcing to an EMS Provider

When it comes to an EMS provider for electronic manufacturing services, there is a long list of benets. Following are some of the reasons for which businesses, irrespective of the sector in which they deal, outsource electronic production:

EMS providers own the infrastructure, reducing costs compared to in-house production.

Lean processes allow EMS providers to speed up production and bring products to market faster

EMS ﬁrms oﬀer access to skilled engineers and technicians, eliminating the need for additional hires.

EMS providers ensure high quality with rigorous quality control from design to ﬁnal testing

EMS providers can scale production up or down, allowing ﬂexibility without extra investment in equipment or labor

EMS providers manage sourcing, suppliers, and inventory, ensuring continuous production and reducing logistical challenges.

Industries that rely on EMS

Applications of electronic manufacturing services are spread over industries, each with its needs and challenges. Let’s take a look at some of the key industries dependent on EMS providers:

Ÿ Consumer Electronics: Consumer electronics come in handy, from smartphones right to the laptop one uses to prepare this document. With improvements in EMS providers, companies can help businesses in getting these devices to today’s increasingly sophisticated consumers rather eﬃciently and cost-eﬀectively

Ÿ Medical Devices: The two most important features of medical devices are preciseness and reliability. In such industries, the EMS providers have to follow some strict regulations to make sure that every product is safe and functional. Starting from diagnostic tools, electronic manufacturing services provide their support with wearable health monitors.

Ÿ Automotive: The automotive sector, too, has increasingly required electronic components from advanced driver-assistance systems to batteries for electric vehicles. The production of such components heavily relies on EMS providers, for it enables car manufacturers to remain updated with fast-paced innovations.

Ÿ Aerospace and Defense: Aerospace and defense industries require complex and highly specialized electronic components that need to

meet the highest standards of quality and reliability. Electronic manufacturing service providers are experienced in handling sensitive materials and producing components that have to function in extreme conditions.

Ÿ Telecommunications: The industry of telecommunications depends on the manufacturing services of electronics for making everything, from smartphones to network infrastructure. With the continued rollout of 5G technology across diﬀerent parts of the world, the requirement for telecommunication equipment will see an upward spiral, and thus EMS providers will become indispensable for this industry

Choosing the Right EMS Partner

The right electronic manufacturing services partner can mean success or failure for a product. There are quite a few to pick from, so some factors to look at when considering this choice will include:

Choosing the Right EMS Partner

Experience and Expertise:

This Company should have a good history in your particular industry.An experienced company is far better equipped to deal with speciﬁc challenges or regulations that may be associated with a product.

Capabilities:

Ensure the EMS supplier has the necessary equipment and resources to handle your product. Whether it be small batch production or volume manufacturing, your EMS partner should be able to handle your product requirements.

Quality Control: The most crucial factor in electronics is quality. Ensure the respective EMS provider utilizes the proper quality control methods. These can range from ISO 9001 to IPC-A-610 accreditation.

Communication and collaboration: Agood partnership is all about good communication and collaboration in the right measure. Optimize an EMS provider that can respond to your needs in a considerate manner and be transparent all through the period of production.

Cost and Timeline: While the cost should not be solely a determining factor, ﬁnd an EMS provider that is competitively priced without compromising on quality. Similarly, consider production timelines to make sure they can meet the deadlines of your projects.

Conclusion

Electronic manufacturing services form the backbone of the electronics industry, serving businesses both big and small in manifold ways. Be it a startup to bring its new product into the market or an already-established business to scale into volume production, everything will be done perfectly if you happen to partner with the right EMS provider. From cost savings to faster time to market, electronic manufacturing services confer a whole host of benets that will help businesses take the edge in today’s fastpaced world.

By understanding the role of the EMS provider and carefully choosing the right partner, companies can ensure their electronic products are manufactured efciently, cost-effectively, and to the highest possible standards of quality.