The Most Influential Women To Watch In 2023

Nicole Rodgues

LEADING WITH VISION, INSPIRING CHANGE

DIVA

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From Editor’s Desk

Inaworldwheregenderinequalitystillpersists,it'sessentialtoacknowledgeandcelebratethe successofwomeninbusiness.TheMostInfluentialWomanBusinessLeaderstoWatchfeatures thestoriesofthemostpowerfulandinspiringwomeninthebusinessworld,whohavebroken barriersandshatteredglassceilings.Thesewomenhaveachievedremarkablesuccessandcontinueto makesignificantcontributionstotheirrespectiveindustries.

FromCEOstoentrepreneurs,thesewomenhaverisentothetopoftheirfieldsthroughsheergrit, determination,andtalent.

Forthecoverstoryread-

NicoleRodrigues,thefearlessleaderismakingwavesintheworldtoday.Nicole’sstoryisgrounded inavisionforagreaterfuturewithatenacitytogetthejobdone.Thestrengthslieinbreakingdown walls,reframingtheissueforfreshthinking,andbringingpeopletogethertocreatelong-lasting solutions.

Nicole’sexperienceasamodelgaveherauniqueperspectiveontheindustry,andsheeventually transitionedfrombeinginfrontofthecameratobehindit.In2003,NicoleRodriguesfoundedher owntalentagency,usingherknowledgeandconnectionstohelplaunchthecareersofnewmodels. Hereyefortalentandpassionfortheindustryquicklymadeheragencyoneofthemostrespectedand sought-afterintheregion.

Meetthewomanofthehour,LiraGoswami,theFoundingPartnerofAssociatedLawAdvisers (ALA).SheestablishedALAin1993togetherwithco-founder,O.P.Bhardwaj,ataxexpertand formermemberoftheCentralBoardofDirectTaxes.

Herdiverselegalexperiencecoupledwithanunderstandingofbusinessissuesandabilitytomultitaskandventureintonewareashashelpedhertonavigateandfindsolutionsforcomplexanddiverse issues.

Liraheadsthetransactionalandregulatorypractice,advisingoninternationaltransactionalwork, mergersandacquisitions,jointventures,andstrategicandregulatoryissues.Shehasadvisedseveral well-knowncompaniesintheiracquisitions/divestmentsinIndia,includingBostonScientific’s acquisitionofGuidant,re-structuringofWhirlpoolandExxonMobilsubsidiaries;divestmentsbyGE; ZurichInsurance,RollsRoyce;acquisitionofGE’swindbusinessanddivestmentoflighting business;G+J’sacquisitionofspecialtyprintbusiness;divestmentsbyKodakAlaris;Woodward’s acquisitions,etc

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Forthecoverstoryread-

NicoleRodrigues,thefearlessleaderismakingwavesintheworldtoday. Nicole’sstoryisgroundedinavisionforagreaterfuturewithatenacityto getthejobdone.Thestrengthslieinbreakingdownwalls,reframingthe issueforfreshthinking,andbringingpeopletogethertocreatelong-lasting solutions.

Nicole’sexperienceasamodelgaveherauniqueperspectiveonthe industry,andsheeventuallytransitionedfrombeinginfrontofthecamera tobehindit.In2003,NicoleRodriguesfoundedherowntalentagency, usingherknowledgeandconnectionstohelplaunchthecareersofnew models.Hereyefortalentandpassionfortheindustryquicklymadeher agencyoneofthemostrespectedandsought-afterintheregion.

Meetthewomanofthehour,LiraGoswami,theFoundingPartnerof AssociatedLawAdvisers(ALA).SheestablishedALAin1993together withco-founder,O.P.Bhardwaj,ataxexpertandformermemberofthe CentralBoardofDirectTaxes.

Herdiverselegalexperiencecoupledwithanunderstandingofbusiness issuesandabilitytomulti-taskandventureintonewareashashelpedherto navigateandfindsolutionsforcomplexanddiverseissues.

Liraheadsthetransactionalandregulatorypractice,advisingon internationaltransactionalwork,mergersandacquisitions,jointventures, andstrategicandregulatoryissues.Shehasadvisedseveralwell-known companiesintheiracquisitions/divestmentsinIndia,includingBoston Scientific’sacquisitionofGuidant,re-structuringofWhirlpooland ExxonMobilsubsidiaries;divestmentsbyGE;ZurichInsurance,Rolls Royce;acquisitionofGE’swindbusinessanddivestmentoflighting business;G+J’sacquisitionofspecialtyprintbusiness;divestmentsby KodakAlaris;Woodward’sacquisitions,etc.

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Nicole Rodrigues

NicoleRodrigues,thefearlessleader ismakingwavesintheworldtoday. TheEnterpriseWorldisproudto introduceherasTheMostInfluential WomenToWatchIn2023.

Nicole’sstoryisgroundedinavision foragreaterfuturewithatenacityto getthejobdone.Thestrengthsliein breakingdownwalls,reframingthe issueforfreshthinking,andbringing peopletogethertocreatelong-lasting solutions.

Nicole'sjourneyasamodelbeganin 1991inIndia,whereshewas discoveredbyabigmodelingagency andquicklygainedrecognitionforher naturaltalentinfrontofthecamera. Withherstunninglooksandconfident presence,shequicklymadeaname forherselfintheIndianmodeling scene.

In1995,Nicoletookthenextstepin hercareerandmovedtoBahrainto pursuemoreopportunities.Itwashere thatshehonedherskills,working withsomeofthetopphotographers andbrandsintheregion.Hersuccess inBahrainwasjustthebeginning,and shecontinuedtotraveltheworld, buildingherportfolioandmakinga nameforherselfintheinternational modelingscene.

InCopenhagen,sheexpandedher horizons,workingwithcutting-edge designersandphotographersand creatingiconiclooksthatwould definehercareer.Afterseveralyears ofworkingandlivinginCopenhagen,

NicolereturnedtoDubai,whereshehad firststartedherjourneyasamodel.

Nicole'sexperienceasamodelgaveher auniqueperspectiveontheindustry,and sheeventuallytransitionedfrombeingin frontofthecameratobehindit.In2003, shefoundedherowntalentagency,using herknowledgeandconnectionstohelp launchthecareersofnewmodels.Her eyefortalentandpassionforthe industryquicklymadeheragencyoneof themostrespectedandsought-afterin theregion.

In2004,Nicoleexpandedherbusiness venturesevenfurtherwiththecreation ofDivaHoldings.Throughthis company,sheestablishedabrandfor high-endluxuryrealestate,offeringtopnotchservicesandpropertiestoher clients.Thiswasasuccessfulventure thatlastedfrom2003to2007.

Determinedtocontinuegrowingasa businessleader,Nicoledecidedto

furtherhereducationandenrolledin theHarvardBusinessSchool's ManagementPrograminBoston.This opportunityallowedhertodeepenher understandingofbusinessandstrategy, andshereturnedtoDubaiwith newfoundknowledgeandarenewed senseofpurpose.

WithherHarvardeducation,Nicoleset upDivaSalon,DivaLaundry,anda comprehensiveaccountingservice, furtherestablishingherselfasaleader intheindustry Theseventures, combinedwithhertalentagency,have solidifiedherplaceasasuccessful entrepreneurandhavehelpedherto createadiverseandthrivingbusiness empire.Throughherhardworkand determination,Nicolecontinuestolead byexampleandinspireothersto followtheirdreams.

Asanentrepreneur,Nicolehas demonstratedastrongunderstandingof thebusinessworldandakeeneyefor

opportunity.Shehastakenthe initiativetoturnherideasintoreality, leveragingherindustryconnections andexpertisetobuildathriving company

Despitethechallengesandobstacles thatcomewithstartingabusiness, Nicoleremainsfocusedanddedicated tohermission.Hercompanyoffers innovativeproductsorservicesthat havequicklygainedpopularity,and shehasattractedaloyalcustomerbase. Throughherleadershipandstrategic planning,shehascreatedapositive workplacecultureandassembled talentedteammembers.

Nicole'sentrepreneurialjourneyisa testamenttoherdrive,determination, andabilitytoturnhervisionintoa successfulreality.Shecontinuesto leadhercompanywithpassionand purpose,alwayslookingfornewways togrowandexpand.

DivaGroupOfCompanies–The GameChanger

“It all began with a dream of starting something completely new.”

DivaGroupofCompaniesisabusiness committedtolocatinginnovative solutionsandofferingtop-notch services.

Achievingahighdegreeofclient satisfactionwithitsmanyofferingsis themainobjectiveinallcompany choices.Sinceitsinceptionin2003, thisstraightforwardyetefficient strategyhasdriventhecompany’s growth,anditwilldosoforyearsto come.

OneofthecoresegmentsofNicole's company,DivaHoldings,istheultrahigh-endluxuryrealestatemarket, particularlyinthePalmJumeiraharea. Thecompanyspecializesincreating breathtakingwaterfrontpropertiesfor

ultra-highnet-worthindividualswho demandthebestinqualityanddesign. Oneofthecompany'slatestprojects,a luxuriousvillapricedat140million, waslaunchedonDecember15th, showcasingthecompany's commitmenttoexcellence.

AtDivaHoldings,thefocusisnotonly onluxurybutalsooncreatingspaces thatfeellikehomeandallowfora deeperconnectiontotheenvironment. Thedefinitionofluxuryhasevolved, andthecompanygoestogreatlengths toensurethateverydetailis considered,fromthedirectionofthe sunandwindtotheplacementof sculptures,paintings,andotherart pieces.

Quality,affordability,andservicewere thethreekeytenetsaroundwhichDiva GroupofCompanieswasbuilt,andit takesgreatsatisfactioninupholding thesetenetsonadailybasis.Every

customerreceivesexceptionalservice fromthecompany.

SettingItApart

DivaGroupofCompaniesisa dynamiccompanywithadiverserange ofbusinessesandaforward-thinking approachtogrowthandinnovation.

Inadditiontoitsestablished businesses,thecompanyhasitssights setonthefutureandisexploringnew opportunitiesintheluxury,hospitality, andretailsectors.Thecompanyisalso Lookingtobringmore environmentallyfriendlysolutionsto theregionandisconsidering expandingintoAfricatofocuson sustainablehousinginitiatives.The goalistobuildadiverseandwellroundedportfolioofbusinessesthat cancontinuetodrivegrowthand successforthecompany.

Overall,DivaGroupofCompaniesisa companythatisfocusedonstaying aheadofthecurveandcontinuously exploringnewopportunitiestogrow andinnovate.Withitscommitmentto providingexceptionalservicesand solutions,thecompanyispoisedto becomealeadingplayerinitsvarious marketsandindustries.

TheDivaPortfolio

Thecompanyfocusesonproviding fiveprimaryservicesthatsetthe companyapartfromtherestofthe world:

DivaHoldings:

Thecompanytakesaholisticapproach todesign,understandingthatthe environmentaffectseveryaspectof life.Withtheuseofsmarttechnology andinnovativesolutions,Diva Holdingscreatesspacesthatpromote positivity,balance,andwell-being, elevatingthetraditionaldefinitionof luxurytoanewlevel.Withafocuson thehumanexperience,thecompany's aimistomakeeveryspaceabeautiful journey,filledwithopportunitiesfor growthandconnection.

DivaDubaiModelingandevent:

Ithasbeenaleadingtalentagencyfor over20yearsandishometoadiverse poolofmodels,actors,directors, writers,cinematographers,andpostproductionteams.Thecompanyalso providesmediaandeventproduction services,aswellasactivationand promotionsupport.

DivaLadiesSalon:

Mostoftheclientsfrequentlyusethis service,whichhasprovencrucialto success.Theclientreliesonthe companytomeettheirneedswith regardtoalloftheservices.The companytakesgreatprideinproviding outstandingcustomerservice.

DivaFund:

Aspecifickindofmutualfundknown asarealestatefundinvestsinsecurities providedbypubliclytradedrealestate businesses,includingREITs.Whilereal estatefundsaddvaluethrough appreciation,REITsregularlydistribute dividends.

DivaWorldwideHoldingLtd:

Itisabusinessthatholdsthe outstandingsharesofotherfirms. Typically,aholdingcorporationdoes notprovideitsownproductsor services.Tocreateacorporategroup,it wantstoownsharesofother businesses.

TalkOfTheIndustry

Itisevidentthattheindustrywasonce dominatedbymen,however,thisis currentlyundergoingatransformation. Womenhavecomealongwayin breakingthroughtheglassceilingand achievingequalopportunitiesinvarious industries,includingthebusinessworld.

Theadvancementsintechnologyand informationhavegreatlyexpandedthe opportunitiesandexposureforwomen, makingiteasierforthemtopursuetheir passionsandreachtheirfullpotential.

Theshifttowardsamoreempowering andencouragingsocietyhasalsoplayed asignificantroleinenablingwomento achievegreatersuccessintheirpersonal andprofessionallives.Theyounger generation,inparticular,hasaccesstoa wealthofinformationandresources thatallowthemtoexplorenewideas, createinnovativesolutions,and challengethestatusquo.

Withthesupportofsocietyandthe advancementsintechnology,women arenowabletotakeonleadershiproles, starttheirownbusinesses,andmakea positiveimpactintheworld.

NetworkForSuccess

“Network is your net worth.”

Networkingisacrucialaspectof startingandgrowingabusiness.It involvesbuildingrelationshipsand connectingwithindividualswhocan providevaluableresources,insights, andsupport.Bycreatinganetworkof connections,entrepreneurscangain accesstonewopportunities,gain valuableknowledgeandexpertise,and expandtheirreach.

Embracingacollectiveconsciousness isthewayforward.Throughouther life,Nicolehasmadeitapointtomeet newpeople,learnaboutwhattheydo, andsavetheircontactinformationfor futurereference.Thisway,ifsheever needstoconsultwithsomeoneina specificfieldorifsheneedshelpina certainarea,shecaneasilyreachoutto therightpeople.

Thishabitofbuildinghernetwork startedatayoungagewhenNicole waslivinginBombay,wherethecity neversleepsandopportunitiesare alwayspresent.Shestillhasthat mindsetofalwaysbeingonthelookout fornewopportunitiesandpossibilities, nomatterwheresheis,whetheritbein EuropeortheMiddleEast.

Roadblocks

Withinthebusinessworld,eachsector hasitsownrequirementsand challenges.Someoftheissues drasticallyaffectbusinessesand organizationsacrossarangeof industriesandsectors.

Everybusinessstrivestomaintainthe qualityofitscustomerrelationships, thevibrancyofitsbrands,andthe satisfactionofitsworkforce.A companythatissuccessfulovercomes obstaclestosetitselfapartfromits competitors.

However,insteadofviewing challengesasdifficulties,Nicole embracesthemasopportunities withheroptimisticoutlook.

“When you look at it as an opportunity to be able to be creative and to be able to be a solution provider, you are actually looking at it as an opportunity for growth and learning.”

Despitetheculturaldifferences, beingawomaninthemedia industryintheArabworldhasbeen ahugeopportunityforher.Shehas beenveryfortunateinherjourney andhasnotfacedmanychallenges. Thefactthatshehasbeenableto thriveinanindustrythatisso vastlydifferentfromthelocal cultureisatestamenttothe opportunitiesavailableforwomen inthisregion.

TriggersOfGrowth

Theideabehindtheimportanceof continuousgrowthinbusinessis thatsuccesscannotbesustained withoutconstantefforttoevolve andimprove.Thisappliesbothto individualsandteams.

Inordertomaintainacompetitive edge,Nicoleunderstoodthatitis crucialtostayaheadofthecurve andbeawareofnewideas, technologies,andchangesin customerpreferences.Thisrequires aproactiveapproachtoexpanding hermindsetandbeingopentonew ideasandopportunities.

Bycontinuouslylearningand growing,Nicolekeepsherideas fresh,implementsnew technologies,andrespondsto changingcustomerpreferences. Thishelpsherandthecompanyto avoidstagnationandensuresthat thebusinessremainsrelevantand successful.

TeamForTheWin

“Your team is your power.”

Ateamcanbeapowerfulforcein achievingsuccess.Astrongteam dynamicpromotesaccountability, ensuringthateveryoneisworking towardsthesamegoalsandthateach personisdoingtheirparttocontribute totheteam'ssuccess.

Nicoleisabigbelieverthatateamisa crucialcomponentofsuccessandcan greatlyenhancethepowerandimpact ofanyendeavor Theimportanceof havingastronganddiverseteam cannotbeoverstatedinthebusiness world.

Ratherthanfocusingonfinding individualswhohavealready establishedstarsintheirfield,itis morevaluabletobringonpeoplewho havethepotentialtofitintothe company'scultureandvalues.

Herfocusisonqualitiessuchasa strongworkethic,awillingnessto learnandadapt,positivity,andashared focusonefficiencyandproductivity Thesevaluesandmindsetaremore crucialtoherthanaperson's experienceoreducationalbackground. Shebelievesthatthesecanbetrained, butaperson'svaluesandmindsetare moredifficulttochange.

AnecdotalTakeaways

Havingastrongfocusonthe importanceoftime,responsibility,and accountabilityiscrucialforsuccessin business.Themindsetofdelivering morethanwhatisexpectedand focusingongrowthratherthanjust rewardsandwealthiswhatsets individualsapartandleadstolongtermsuccess.

Astrongvaluesystem,asenseof responsibility,andaccountabilityare keycomponentsinachievingthis.The

rewardandwealthwillcomenaturally asaresultofthisfocusongrowthand excellence.

Wordofthewise

NicoleRodrigues CEO DivaGroupofCompanies

“Ithinkthenewupcominggeneration issofortunate.Firstandforemost,I'd liketocongratulateyouforbeingborn insuchagreattime.Youhavethe abilitytobeabletoseethingsthat,you know,ittookusmanyyearstocome across.

Youhavetechnologyinformationon thetipofyourfingers.Everythingisso mucheasier You'vegottheworldat yourfeet.Imean,youcanactually focusyourtimeonenergy,andyouare sosmart.It'sphenomenal.

So,myadvicewouldbetobe consciousofit,and,usethattothebest ofyourabilityandenjoyit.”

I think what is important as a takeaway from an experience with me, would be that one should always be responsible and be willing to be accountable for what they do.

DUBA

BAI

BURJ KHALIFA

Dubaiisthelargestandthemostpopulouscityinthe

UnitedArabEmirates.Knownastheglobalcity, thecityisapopularbusinesshubintheMiddle East.Establishedearlierasafishingvillageinthe18th century,Dubaiistodaytheglobaltransporthubfor passengersandcargo.Dubaigainedthegrowingimportance ofaportfromthemovementofthesteamersoftheBombay andSouthPersianSteamNavigationCompany,whichpaid fivevisitsannuallyfrom1899to1901.Butlateron,these visitsincreasedtoasmuchas21timesayear,andthatmade Dubaianimportantportanditalsogainedapreferencefor trading.

Sincethen,Dubaihasbecomeagrowingcenterforregional andinternationaltrade,whichiswheremostofDubai's economycomesfrom.Apartfromtrading,italsoderivesits economyfromthetourismindustry,aviation,realestate, andfinancialservices.ThegovernorofDubai,Sheikh RashidbinSaeedAlMaktoum,usedtherevenuesfrom tradingtobuildtheinfrastructureofthecity Withthis,an airportofsortswasconstructedinDubaiinthe1950s.

Intheearly1960s,Dubaibecamealivelyportforthetrade ofgoldwithsome1968importsofgoldatabout€56 million.Thegoldwasinthevastmajorityofre-exported.In theyear1966,moreamountofgoldwasshippedtoLondon andFrancethananywhereelseintheworld.Later,anoilera beganinDubai,whenoilwasdiscoveredintheterritorial watersofDubai.Thefirstoilfieldwasnamed'Fateh'or 'goodfortune'.

Dubaiexperiencedapropertyboom fromtheyears2004-2008,asthecity startedbecomingoil-reliant.Withthe largescaleconstructiontakingplace, Dubaiisbecomingoneofthefastestgrowingcitiesintheworld.This propertyboomwasdrivenbysomeof themegaprojectslikethePalmIslands, TheWorld,BurjKhalifacomplex, BusinessBayandmanymoresuch projects.Thecityishometomany skyscrapers.Withthesedevelopingreal estateprojects,Dubaifocusesand derivesmostofitseconomyfromthe tourismindustry

Dubaiisalsotheworld'sthird-largest diamondtradinghubandhasseenan increaseinthetradeofroughandcut diamondssince2001.Itissaidtobea buyinghubfortheconsumersof diamondjewelry.Apartfromdiamonds, Dubaiisalsoahubforgoldtrading, withIndiaasitsbiggestbuyerofgold. Alongwithastrongtradingindustry, Dubaiisalsohometoafewsignificant industrialventures.Theseprimarily includethealuminiumindustry,energy productionunits,investmentswerealso doneinthecarmanufacturingindustry.

DubaioverYears-

Overthepast30years,lifeinDubaihas seenincrediblegrowthintermsofits economy,lifestyleandeverythingelse. ThedevelopmentinDubaistartedoffin theearly1990s,butthingsstarted takingshapefromtheearly2000s.

Whatcaughttheworld'sattentionwas thedevelopmentofthePalmJumeirah, ahugereclaimedislandintheshapeof apalmtree.Dubaimadeanotherbold statementbyopeningTheAtlantis-The PalmResortin2008atthetopofthe Palmtrunk.Whilethewholeworldwas drowninginthewaveofrecession, thesedevelopmentsinDubaishowedit totheworldthatEmirateswasemerging anditwasopenfortradeandbusiness.

Nearly6%ofGDPinDubaiisderived fromoilandgas,eventhenithas managedtodoubleitseconomyfrom the2000s.Dubai'sgrowthrateishigher thanthegrowthrateofChinaorAsia, thetigereconomies.

WhilethedevelopmentofAbuDhabi wasnotseenmuch,theresidentialareas andtheoutskirtswereseenadaptingto

thechangeanddevelopmentquickly andeasily.Theresidentialareas includedKhalifaCity Thethen submergedKhalifaCitybeganto surfacefromthesandsasthe developmentofAbuDhabi InternationalAirport'sMidfield Terminalappearedintheyear2006. Alongwiththis,theYasIslandbeganto developastheFerrariWorld'slandmark redroofstartedtodevelopintheyear 2009.Theyear2009sawmajor developmentsasitwasalsotheyearof Emirates'inauguralGrandPrix.

TheSaadiyatIsland,primarilyadesert islandalsotransformedintoacultural hubbetweentheyears2008and2009, withtheSheikhKhalifaBridge connectingittoAbuDhabi.

Thusoverthetimefrom1984to2019, thecoastofDubaihasseenremarkable changes,withnewarenasofbusinesses emerging,makingitoneofthemost soughtafterbusinesshubsintheworld. Thecomingyearswillshowevenmore developmentintherealestate, automation,aviation,retail,andallthe otherindustries.

LIRA GOSWAMI

MARKING HER STATURE AND MASTERY IN THE LEGAL FRATERNITY

Meetthewomanofthehour, LiraGoswami,the FoundingPartnerof AssociatedLawAdvisers(ALA).She establishedALAin1993 togetherwith co-founder,O.P.Bhardwaj,ataxexpert andformermemberoftheCentral BoardofDirectTaxes.

Herdiverselegalexperiencecoupled withanunderstandingofbusiness issuesandabilitytomulti-taskand ventureintonewareashashelpedher tonavigateandfindsolutionsfor complexanddiverseissues.

TheDrivingForcesofAssociated LawAdvisers

Today,AssociatedLawAdvisers (“ALA”)isaleading,full-servicelaw firm,providingafullrangeoflegal, regulatory,andtaxservices.Itsclients includemultinationalandIndian companiesindiversesectors.Manyare Fortune500companiesand'household names'like ExxonMobil, General Electric, Kellogg, Mars, Mattel, Rafael Advanced Defense Systems, Suzuki Motor Corporation, Zurich Insurance, etc.

Liraheadsthetransactionaland regulatorypractice,advisingon internationaltransactionalwork, mergersandacquisitions,joint ventures,andstrategicandregulatory issues.Shehasadvisedseveralwellknowncompaniesintheiracquisitions

FOUNDING PARTNER, Associated Law Advisers

/divestmentsinIndia,including Boston Scientific's acquisitionof Guidant,re-structuringof Whirlpool and ExxonMobil subsidiaries; divestmentsby GE; Zurich Insurance, Rolls Royce; acquisitionof GE's wind businessanddivestmentoflighting business; G+J's acquisitionof specialtyprintbusiness;divestments by Kodak Alaris; Woodward's acquisitions, etc.

Shehasalsoadviseddevelopment institutionslike DEG, Germany, FMO, and the Netherlands onproject financing;foodcompaniessuchas Kellogg, Mars, Wrigley, and General Mills; anddefencecompanies, including Rafael Advanced Defense Systems, SCD ondefence procurement,offsets,IntegrityPact, tenderingandothermatters.

Co-founderandSeniorPartner,Mr. O.P.Bhardwaj,withhiswealthof experience,headsthedirecttaxteam advisingdomesticandinternational companies,banks,trusts,andwealth managersincluding ABN Amro Bank, Barclays Bank, Royal Bank of Canada, Swiss Life, etcontaxissues, estateplanningandstructuringof wealthmanagementproducts.Hehas co-authoredthetaxsectionsofthe Indianchapteron Private Banking for Law-in-Context, anonlineprivate bankingresourceforinternational banksandwealthmanagers.

Thecommercialpracticeand corporatesecretarialteamareheaded bySubhashBhardwajwhileAnjali Guptaistheircompanysecretary. SubhashalsoadvisesonM&Aissues, companylaw,exchangecontrol,and realestatematters,togetherwithother teammembersincludingVikram Saluja,AnushkaArora,andPreeti Negi,whileVikramadditionally advisesondefenceprocurement issues.

Thelitigationandarbitrationpractice isledbyMohnaM.Laland ChandrashekharMulherkar They,

togetherwiththeirrespectiveteam members,includingShailabhTiwari andGeetaliTalukdar,representIndian andforeignclientsinvariouscourts andforums.Additionally, ChandrashekharandAnushkaadvise onregulatoryandcomplianceissues inthefoodanddrugsector, representingclientsbeforefoodand drugauthorities.

Chandrashekharalsohasconsiderable experienceinconductinginternal investigations.MohnaM.Lal additionallyadvisesonthe environment,sustainability,andcleanupissuesandhasco-authoredthe Indianchaptersfor Global Legal Group's International Comparative Legal Guide to Environment Law (2008) and the Practical Law Company's Environment Q&A (2010/11).

LiraDefinesALA'sVision

To provide high-quality, value-added legal and strategic advice with integrity. In short, it is 'Quality & over Quantity' and Integrity is the golden thread that binds all our actions and is the 'safety net' for us and our clients.

ALA'sotherPracticeAreas

Ÿ CivilAviationsectorwherethe firmhasadvisedBoeing,Rolls Royce,Martin-BakerAircraft Company,etc.onaircraftand engineleasingtransactions;air crashinvestigation,the establishmentofbusinessentities inIndiaincludingpilottesting centres,maintenanceandrepair centres,datacentres,etc.

Ÿ Anti-corruption,Fraud Investigations,andCompliance Issues–Advisedclientsand internationallawfirmslikeBaker Botts,BassBerry,Dechert, DebevoisePlimpton,Freshfields, GibsonDunn,PaulHastings,etc, oncomplianceissues,anti-bribery,

fraud,andotherinternal investigations.Alsoprepared WhistleBlower,Gifting,and BusinessCourtesypoliciesfor Boeing,HindustanCoca-Cola, Mitsubishi,etc.

Ÿ Environment,Health,andSafety Matters–Regularlyadvising clientsonenvironmental,health, andsafetyissuesincluding measurestakentoreducecarbon emissionsandpromote sustainabilitythroughalternate renewableenergysources.

Ÿ RealEstateandConstruction Matters–AdvisedAmerican EmbassySchool,Berjaya,CocaCola,Mars,WoodwardGovernor, GovernmentofRas-Al-Khaimah entities,etc.onrealestateand constructionmatters,including sales/purchaseofrealestate, commercialandresidentialleases, andrealestatedevelopment projects,etc.

Ÿ LabourandEmployment Matters–AdvisedBlackberry, BritishStandardsInstitution, CanadianHighCommission, GarradHassan,Mars,Rafael, Saipem,etc.onlaborandother welfarelegislation,employment andvisaissues,preparationof employeehandbooks,integrity manualsandpoliciestoprevent genderandotherformsof discriminationincludingsexual harassmentofwomenatthe workplace.

Ÿ Tradelaws–ALA'stradelaw teamadvisesonavarietyoftrade issuesincludingfreetrade agreements,export/import restrictions,phytosanitaryissues, exportpermissions,SCOMET,etc. ALAhasalsorepresentedExxon Mobil,GrozBeckert,CSBBattery Co.Ltd.,BPAmoco,DSM NutritionalProductLtd,etc.in anti-dumpinginvestigations.

ATimelineofLira'sProfessional Journey

Lirapursuedherlawdegreefrom DelhiUniversityandaMaster's degreefromColumbiaUniversity, NewYork.

Shebeganhercareerasalitigation lawyer(asatthattime,thepracticeof lawwassynonymouswithlitigation). Inherlitigationyearswiththelaw firmofJ.D.Dadachanji,shehadthe uniqueprivilegeofarguingbeforea constitutionalbenchof7judgesand alsothegoodfortunetobeinvolvedin severallandmarklitigationincluding the Sri Ram Gas Leak case (which evolvedtheprincipleof'absolute strictliability');the 'Mandal' litigation (onreservationsforbackwardclasses) whereshewasthesolelawyer assistingtheeminentlateNani Palkhivala;andthe 'forum nonconvenience' motionfordismissing

proceedingsagainstUnionCarbidein theUSCourt.Shehasalso representedtheStateofAssaminan inter-stateboundarydispute.

Shetransitionedtocorporate /transactionallaw,asIndiawas liberalisingandopeningupits economy.Havingstudiedandworked inIndiaandtheUS,shewasableto betterappreciateandcatertothe businessrequirementsofcompaniesin bothjurisdictions.

Asacorporatelawyer,shetakespride inleadingalegalteamthatpioneered several'firsts',includingIndia's:

Ÿ first100%foreign-ownedrisk managementcompany;

Ÿ first100%foreign-ownedseed company;

Ÿ first100%foreign-ownedpetfood manufacturingcompany;

Ÿ firstmortgageguaranteecompany, whichledtotheReserveBankof

Indiaopeningupthemortgage guaranteebusinessinIndia. Shehasadvisedontheprivatizationof oneofIndia'slargestStateElectricity BoardsinWorldBankfundedproject andalsoadvisedtheinvestmentarm oftheGovernmentof Ras-AlKhaimah andseveralinternationallaw firmsondiverseareas,including Paul Hastings, Hogan Lovells, Freshfields, and Baker & McKenzie (withwhom shebrieflyworkedattheirChicago office).Shehasalsoadvised internationalconsultingfirms including Stonebridge (now Albright Stonebridge) onvariousregulatory issuesrelatingtotheIndianfinancial servicessector.

Shehasservedonthe Governing Body of Kamla Nehru College, University of Delhi, wheresheiscurrentlyontheir QualityAssuranceCouncil.Shehas alsoadvisedtheIC2'thinktank'ofthe UniversityofTexas(whichfocuseson incubatingandcommercialising innovativestart-ups).

Liraiscurrentlyadirectorof Blackberry India Private Limited and PM Controls Private Ltd andan independentdirectorof Maruti Suzuki Limited (wheresheisalsoamember oftheAuditCommitteeand Remuneration&Compensation Committee).

BringingtheExperiencetothe PodiumandonPaper

Lirahasspokenandwrittenonawide rangeofsubjectsincludingForeign Investment,Government disinvestment,CorporateSocial Responsibility,DefenceProcurement; Insurance,Integrity,andCompliance issuesincludingatC5'sDefence ProcurementseminarsandACI'santicorruptionconferences.Shewasa mentorandspeakeronsustainability atthe2021 Spring cohort of Global Policy Diplomacy and Sustainability, apublicpolicyprogramfor internationalpractitioners.

Shehasco-authoredthenon-tax sectionsoftheIndianchapteron Private Banking for Law-in-Context andalsopublishedthefollowing articles:

Ÿ Government Has No Business to be in Business, Financial Chronicle, New Delhi, November 25, 2013

Ÿ Hurry Leads to a Harried India Inc, Hindu Business Line, April 10, 2014

Ÿ Kick Start Disinvestment & Transform India, Financial Express, New Delhi, June 18, 2014

Ÿ An Asset That Can't be Taken Away, Hindu Business Line, May 26, 2014

Ÿ Do the Math - Treat CSR as a Business Expenditure, Hindu Business Line, December 24, 2014

Ÿ Time to Ease Execution of Wills in India, Times of India (TOI) Blog, October 27, 2020.

Scaling,Upgrading,andMeeting theNeedoftheHour

Thelegalpracticeisgetting 'commoditized'withlegalproduct companiesproviding'ready'legal informationandautomated documentation.Therefore,whilelaw firmsembracetechnologyasatoolfor greaterefficiency,toremainrelevant, theywillneedtodistinguish themselvesandtheirservicesthrough specializationorvalueaddition.Itis alsoimportanttoventureintonew areasoflawandexpandthelegal marketplace.

Withincreasedgeo-politicaland bordertensions,tradewars,and India'semphasison'self-reliance', ALAanticipatesgreatertractionon localdefencemanufacturing(MAKE II),commercializationofspace, satellitesdevelopment,offsets;cyber security;renewableenergyprojects; sustainableprojectfinancing,etc,in additionto'breadandbutter'legal practice.Therewillalsobegreater tradelawissuesincludinganti-

dumpingandotherinvestigations, exportcontrols,andtradesanction concerns.Hence,thereisscopeto expandthelegalfootprintandalso bringinexpertisethrough collaborationsinIndiaand internationally.

SlowandSteadyWinstheRace

Likeanyothernewentity,ALA's initialchallengesweretoscalethe businessandattractgoodlawyers. ALAhasgrownatasteadypaceover theyearsandexpandeditsclient profileindiverseareas,without compromisingitscoreprinciples.The pursuitofexcellenceandtheappetite forgrowthremainsaconstant endeavor

ThereasonbehindALA'slongstandingsuccessisits Commitment to Purpose. People. Agility. Tenacity & Passion for Excellence. Thesetraits anditsprincipledworkethichave helpedtoattractandretainseveral Fortune500multinationalcompanies, principallythrough'Wordofmouth' referralsfromsatisfiedclients.

TheNewWaveof Entrepreneurshipblending TechnologyandLegalPractices

Thepandemicchangedthewayof doingbusiness,bothforlawyersand otherbusinesses.Itde-mystifiedthe 'physicaloffice';ledtogreater dependenceontechnology;and entrepreneurshadtobeagilein developingalternatesupplysourcesto copewithshortagesdueto'shutdowns'andtradewars.

Theneedfor'livinganddoing businessresponsibly'hasbeenthe mostsignificantchangewithpublic healthconcernsassumingcritical consideration.Post-pandemic,most businesseshaveputgreaterresources intotechnology,EHS,andclean energy.Goingforward,risk management,agility,sustainability,

innovation,andmotivationwill continuetobedominantthemes.

Technology-ASaviorand ExcellentSource

Technologyaidsefficiencyinlegal practice.ALAutilisestechnology toresearchprecedents;keep abreastofchangesinthelawand tracktheprogressofcases. Technologyalsohelpstoanalyse delaysandcostoverrunswhichare crucialinmakingclaimsfor 'liquidateddamages'orto substantiateextracostsand damageclaims.

Technologyisalsousedtoreview andanalyselargevolumesofdata duringdiscoveryorinternal investigations,litigation,and arbitration.(Inmanyjurisdictions, technologyisevenusedtopredict jurydecisions).Hence, Technologyisthesecondmost importantresourceafterHuman Resources.

SettingBenchmarkswith ExceptionalTeamCulture

ALAisnotahierarchicallawfirm. Everyoneis'equal'andthebetter argumentorbetterlogicprevails. Itworksasa'team'andeveryone helpseveryoneandhasthe willingnessandflexibilitytomove intootherareasoflaw. Divergent viewsandcommentsaretaken constructively,withaneyeon improving.

Italsobelievesthereshouldbeno barrierstoentryandeveryone musthaveanopportunitytobetter themselves.Thisphilosophyhas ledtotwowomen(onefromthe receptionandtheotherasecretary) risingtobecomevaluablelawyers ofthefirm.

"I also like to think of us as 'caring' individual lawyers as 'empathy' and 'patience' are good

for business. So, I believe we have, both the 'skill set' and the right mindset!" Liraconcludes.

Lira'sGo-toAdvicetoBudding Entrepreneurs

Toallaspiringlawyers(particularly women)Lira'smessageissimilartothe Nikead--'Just do it”!

"If you need to take a decision, “do it”. Do not be afraid to take the first step. Remember that if you want to do anything, you will find a way to do it. Have faith in yourself; constantly learn, innovate and grow and remember that your 'willpower' is stronger than your gender (or any physical shortcoming) and no one (except you) can stop or hold you back!"

LivingPassions,ThrivingwithNoble Actions

Atapersonallevel,Lirahasakeen interestinreading,art,andtravel.She alsoenjoysengagingwithstudentsin dialoguesonHappiness;Responsible Leadership;andSustainableLiving. Herprobonoactivitiesincludelegal assistancetoSavetheChildrenand YouthMakingaDifference.Shealso activelysupportedseveralentitiesby providingfoodtomigrantworkersand theneedyduringtherecentCovid-19 pandemicinIndia.

ServingaBiggerPurposeand PavingNewRoutes

Lirasharesinsightsonwhatsheaims toachievemovingforward.

"I would like to continue to provide strategic advice and add value to legal services. Additionally, I would like to develop and mentor a set of young lawyers to pursue excellence and evolve from 'good' to 'great' lawyers. Most of all, I would like to be part of something 'bigger' that allows me to positively influence change for a more responsible and sustainable way of living and doing business.”

HOW AUTOMATED REPORTING BOOSTS YOUR BUSINESS?

Automatedreportingisawayto

savetimeandresourcesby accuratelyhandling documents.Itskeyfeatureisthe capabilitytogenerateseveralreports efficiently.Inmostcases,itonlytakes ashorttime,unlikemanualreportsthat requirelengthyprocessing.Sinceitcan produceasmanyreportsasneeded,it leavesyourworkforcewithmoretime andenergytofocusoncoreoperations.

Ifautomatedreportingisn’tpartof yourdailyoperations,itmaybetimeto checkitout.Youandyourteams shouldinvestinlearninghow documentworkflowsoftwareworks. Automationhasbroughtalotof positivechange,allowingboth producersandcustomerstoenjoygreat resultsinnearlyeverytransaction.To getthesameforyourownenterprise,

Herearethethingsautomated reportingcando:

1.ImprovesProductivityLevels

Manuallycompilingreportstakesalot oftime.Mostpeoplecan’tkeepupa routineofassessingeveryplatform, addingdatatospreadsheets,and tacklingformulasaccuratelyforlong.

Automationisworthconsideringwhen yourdailyoperationsinvolverepetitive processes,suchasweeklyormonthly reporting.Ifyourworkforceis burdenedwithtedioustasks,suchas downloadingdataordistributionto variousdepartments,thisstepallows themtodirecttheireffortstomore productiveactivities.

Thelesstimeyourworkforcespends handlingrepetitivedata-relatedtasks, themorestreamlinedyourworkflows become.

2.CutsDownPotentialInaccuracies

Inanybusiness,dataaccuracyis crucial,especiallywhenreportingis oneofthekeyroutinetasks.Accurate

dataandanalyticsareimportantsince youbaseyourdecisionsonthem.

Withautomatedreporting,you significantlyreducemarginsoferror, particularlywhencomputingor presentingdata.

Automatedreportsarealsoavailablein variousformats,suchastables,graphs, orevendashboards,dependingonthe specificneedsofyourbusiness.Some canbeexportedtootherprograms. Thisletsreadilyshowcasedatatoyour workforceinastreamlinedmannerto ensureclarity Atthesametime,it ensuresthedecision-makingprocess flowssmoothlywithoutconcernabout whetherthefiguresordatayou’re handlinghaveinconsistencies.

3.HelpsYouComplyWithAuditing Requirements

Ifyouwanttoadheretocompany compliancerequirementsregarding reportingprocesseswithoutany

trouble,theaccuracyofautomated reportingisagreathelp.Most automationprogramshavefeaturesthat reducecostlymistakes,lettingyou steerclearofanyheadachesdownthe road.

Dependingonwhicheveryouuse,you canaccesssettingsthatletyoudirectly configurereportsforcompliance.See ifthesefeaturesareavailableinthe softwareyou’rethinkingofgetting.

4.UpdatesYouOnIssuesOr Inconsistencies

Tomaximizeaccuracy,it’sbesttogo foranautomatedreportingtoolwithan alertfeature.Nowadays,mostare equippedwithanalertfeaturethat informsyouofanydiscrepanciesinthe dataorprocessesthemselves.

Dependingonhowfrequentlyyou monitoryourdailyoperations,you mayfailtonoticeabruptchangesin activity.Utilizingautomatedreporting softwareensuresyoucatchthese beforetheybecomeseriousproblems.

5.ReducesOverallOperational Expenditure

Onceyoudecidetoautomateyour reportingwithsoftware,you’llhaveto thinkaboutcosts.Fortunately,the amountyousaveandearnthanksto yourenhancedproductivitymakesup fortheupfrontinvestment.

Ifyou’rewonderinghowautomated reportscanhelpyourbusinesssave money,itcanhappenintwoways.

First,automatedreportinghelpsfreeup employeeschedules.Thismeansthe monthlysalarywillnotgotowasteon longhoursspentontediouspaperwork.

Second,itprovidesyouwithmore informationonhowtogrowthe profitabilityofyourcampaigns.Infact, manyreportingtoolscangenerate valuablevisualizationsofthekey performanceindicators(KPIs)your businessuses.Basically,itstreamlines theprocessestorevealsignificant trends.Theinsightsyougaincan greatlyhelpimproveyourreturnon investmentinnotime.

6.MaintainsTransparency

Automatedreportingeliminatesthe needtorelyonanyindividualorteam toprovidethereports.Youhaveaccess todatawheneverneeded.Thismeans yougetmoretransparencyonalllevels ofyourorganization.Consequently, youcandomoredecision-making basedoncalculateddataratherthan unclearprojections.

Agoodleveloftransparencyand straightforwardreportingalsoensures thatinvestorsandlenderscontinue favoringyourbusiness,providing manyopportunities.

7.AutomationIsAWayForward

Automatedreportingoffersseveral benefitstoyourbusinessinthelong run.Betterproductivity,avoiding inconsistencies,complyingwith compliancerequirements,andreducing expenditureallhelpstreamlineyour businesstoanewlevel.So,getatool thatprovidestheseandmore.

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof socialmediasites,includingFacebook,

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo designasizableresearchontheimpacts

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket position.

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

2023’S

Introduction:SuccessfulSoftware

Development

Thesoftwaredevelopmentindustryisa dynamicandever-evolvingfieldthat requirescompaniestobeontopofthe latesttrendsandadvancementsto remaincompetitive.Withnew technologiesandinnovationsemerging onaregularbasis,itcanbechallenging forcompaniestokeepup.However, it’sessentialforcompaniestostay informedandadapttochangesinorder tosucceed.Inthisarticle,we’lldive intothetopstrategiesforsuccessful softwaredevelopmentin2023. We’llexplorethelatesttrends,best practices,andcutting-edge technologiesthatcompaniesshould embracetostayaheadofthecurve. Whetheryou’reaseasonedsoftware developerorjuststartingout,this articlewillprovidevaluableinsights andguidanceforhowtosucceedinthe fast-pacedworldofsoftware development.

So,buckleupandgetreadytodiscover thetopstrategiesforsuccessful softwaredevelopmentin2023:

1.EmbraceAgileMethodologies

Agilemethodologieshavebeena game-changerinthesoftware developmentindustry,andthey’rehere tostay Agileapproaches,suchas ScrumandKanban,allowteamsto quicklyrespondtochangesanddeliver high-qualitysoftware.

2.FocusonUserExperience(UX)

Userexperience(UX)shouldbeatthe forefrontofallsoftwaredevelopment projects.Companiesmustprioritize theirusers’needsanddesignsoftware thatmeetstheirexpectations.Investing inUXresearchandtestingcanleadto betterengagementandhighercustomer satisfaction.

3.UtilizeCloudComputing

Cloudcomputinghasrevolutionized thewaysoftwareisdevelopedand deployed.Byleveragingcloud services,companiescanreducecosts, increasescalability,andimprove security.FromAWStoMicrosoft Azure,thereareplentyofcloud servicestochoosefrom.

4.EmpowerYourTeamswith Automation

Automationistransformingthe softwaredevelopmentindustry,and companiesmustembraceit. Automatingroutinetasksfreesup teamstofocusonhigher-valuework andhelpstoreducetheriskoferrors. ToolslikeJenkinsandGitHubActions aregreatoptionstoconsider

5.CollaboratewithRemoteTeams

WiththeCOVID-19pandemic,remote workhasbecomethenormformany teams.Toremaincompetitive, companiesmustdevelopstrategiesfor effectiveremotecollaboration.Tools likeSlackandMicrosoftTeamshave madeiteasierforremoteteamsto communicateandworktogether

6.InvestinCybersecurity

Cybersecurityisagrowingconcernfor companies,andsoftwaredevelopment teamsmustprioritizeit.Fromsecure codingpracticestoregularsecurity audits,therearemanywaystoreduce theriskofcyberattacks.

7.TurntoBespokeSoftwareLondon forCustomSolutions

Forcompaniesthatrequirespecialized softwaresolutions,bespokesoftware Londonproviderscandelivercustom softwarethatmeetstheiruniqueneeds. Bypartneringwithatrustedprovider, companiescanachievetheirgoalsand achieveacompetitiveedge.

Conclusion:

Softwaredevelopmentisarapidly evolvingfield,andcompaniesmust keepupwiththelatesttrendsand advancementstoremaincompetitive. Byembracingagilemethodologies, focusingonUX,leveragingcloud computing,automatingtasks, collaboratingwithremoteteams, investingincybersecurity,andturning tobespokesoftwareLondonproviders, companiescanachievesuccessin2023 andbeyond.