The Most Innovative Artificial Intelligence Solution Providers to Watch

From Editor’s Desk

“Good buildings come from good people, and all problems are solved by good design.”

— Stephen Gardiner

AI(ArtificialIntelligence)basicallyfunctionsahumanlikebehaviourshownonmachinesorsystems.InAIcomputers orsomespecialelectronicdevicesparticularlyusedforAImimichumansandactslikehumanbehaviorandismade used to by some texts and past examples.AI resembles human like intelligence as every single thing can be made possible in very quick and easy way. Extensive information can be derived by this system in a very less time.AsAI acts in surroundingandnotonlyincompaniesbutcanalsobeusedindailyroutineandhomestoo.AItodayhasevolvedsomuchthatit hasenabledmachinesthatactandthinklikehumans.Morethanjustthetake-overoftechnologyinvarioussectors,themost importantaspectofAIisthatithashelpedindustriesincreasetheirefficiencyandtimetomarketwithunmatchedspeed. Although digitalization is increasing rapidly globally and being popular among many as a source of enriching knowledge. ManyorganizationsarestartedtoprovideAIsystemstobigorganizations.

FeaturingforTheEnterpriseWorld’sthisissueofTheMostInnovativeArtificialIntelligenceSolutionProviderstoWatchare thestoriesofsuchsuccessfulbusinesses,thathavemadeitthrougheveryoddstormandmadeittothetop. FortheCoverStoryreadaboutTachyum: Tachyum is a semiconductor company headquartered in Las Vegas NV, with product and business development officeslocatedinSantaClaraCAandBratislavaSlovakia.Thecompany’sflagshipprocessorchipisontrackfortapeoutand siliconsamplingin2022.Tachyum’s128-coreProdigyistheworld’sfirstuniversalprocessor,capableofseamlesslyswitching fromnormaldatacenterworkloadstoAIorHPCworkloadswhiledeliveringindustry-leadingperformanceacrosstheboard. Theunderlyingcauseisthephysicsofnanometerclassdevices,whichexistingapproachestohardware,software,andsystem design,failtoovercome.Thedeepimpactwillbefeltacrossabroadspectrumofmarketsandindustries.

EDGEMATRIX:EDGEMATRIXisanindustrypioneerthatcanprovide“videoedgeAI”thatanalysescameraimageson-site (edge)fromendtoendasaone-stop-shop.Theyareastart-upofabout30peopleinTokyoJapanbuthavespecialistswhocan providehardwaredevices,software,cloudservices,andsolutionsincludinginstallationwork.Theirofferingsarethefollowing productsandservices. “EdgeAIBox”isadevicethatprocesseshigh-definitionvideoinreal-timeon-site(edge).“EDGEMATRIXPlatformService” isanintegratedmanagementplatformfordevicesandAIapplications.

Neurosensum:NeurosensumisaNeuroscienceandAI-basedconsumerresearchcompanythattriestounderstandconsumers’ subconsciousresponsesusingcutting-edgetoolslikeEEG,VirtualReality,EyeTracking,ReactionTime-basedapplications, FacialCoding,etc.

At Neurosensum, we believe that with advancements in applied Neuroscience, it is now possible to dig deep into the consumer’sbrainformarketerstounderstandconsumer’ssubconsciousresponsestoanadvertisement,abillboarddesign,a supermarketaisle,orproduct’spackaging. WearetheonlyneuroscienceplayerinIndonesiaandthefastestgrowingmarketresearchcompanyinIndonesia.

Adeeb Malik

Leaders in Spotlight

FortheCoverStoryreadabout-

Tachyum:Tachyumisasemiconductorcompany headquarteredinLasVegasNV,withproductand businessdevelopmentofficeslocatedinSanta ClaraCAandBratislavaSlovakia.Thecompany’s flagshipprocessorchipisontrackfortapeout andsiliconsamplingin2022.Tachyum’s128coreProdigyistheworld’sfirstuniversal processor,capableofseamlesslyswitchingfrom normaldatacenterworkloadstoAIorHPC workloadswhiledeliveringindustry-leading performanceacrosstheboard.Theunderlying causeisthephysicsofnanometerclassdevices, whichexistingapproachestohardware,software, andsystemdesign,failtoovercome. Advancementsinsemiconductordensity,power efficiency,andcosthavesloweddramatically The Industryisfacingaperformanceplateaucrisis andisdiscussingthedeathofMoore’slaw;which statesthatthenumberoftransistorsona microchipdoubleseverytwoyears,andthecost ofprocessorsishalved.

Theunderlyingcauseisthephysicsofnanometer classdevices,whichexistingapproachesto hardware,software,andsystemdesign,failto overcome.

Asolutionrequiresafundamentallynew approach,onethatnon-disruptivelyconverts existingsoftwaretonewcomputational mechanisms,createdspecificallytounlockthe performanceofnanometer-sizedevices.

Tachyum’sFoundershaveaproventrackrecord, inpreviouscompanies,ofsolvingproblems causedbydevicephysics,todeliverdisruptive productstomarket.

Tachyumwillunlockunprecedentedperformance, powerefficiency,andcostadvantages,tosolve themostcomplexproblemsinbigdataanalytics, deeplearning,mobile,andlarge-scalecomputing. Thedeepimpactwillbefeltacrossabroad

spectrumofmarketsandindustries.

EDGEMATRIX:EDGEMATRIXisanindustry pioneerthatcanprovide“videoedgeAI”that analysescameraimageson-site(edge)fromendto endasaone-stop-shop.Theyareastart-upof about30peopleinTokyoJapanbuthave specialistswhocanprovidehardwaredevices, software,cloudservices,andsolutionsincluding installationwork.Theirofferingsarethefollowing productsandservices.

“EdgeAIBox”isadevicethatprocesseshighdefinitionvideoinreal-timeon-site(edge). “EDGEMATRIXPlatformService”isan integratedmanagementplatformfordevicesand AIapplications.“VideoedgeAIsolution” implementson-siteandsolvesproblems.Also,the companyprovides“EDGEMATRIXstores”that sellAIapplicationsdevelopedbyvariouspartners, forminganecosystemofvideoedgeAI.

Neurosensum:NeurosensumisaNeuroscienceand AI-basedconsumerresearchcompanythattriesto understandconsumers’subconsciousresponses usingcutting-edgetoolslikeEEG,VirtualReality, EyeTracking,ReactionTime-basedapplications, FacialCoding,etc.

AtNeurosensum,webelievethatwith advancementsinappliedNeuroscience,itisnow possibletodigdeepintotheconsumer’sbrainfor marketerstounderstandconsumer’ssubconscious responsestoanadvertisement,abillboarddesign,a supermarketaisle,orproduct’spackaging.

WearetheonlyneuroscienceplayerinIndonesia andthefastestgrowingmarketresearchcompany inIndonesia.Neurosensumhasbeengrowingvery fast.Unfortunately,wecannotsharethenumbers asitisprivatelyheld.Whatwecansayisthat Neurosensumhavequadrupledin3yearsof businessandnowhavemorethan100people workingfulltimewithus.

Dr. Radoslav Danilak, Co-founder & Ceo

Advancing to a Greener Era with AI

C O V E R S T O R Y

Somethingthatwassoeasilythoughttobescience fictioninthelastfewyears,hastodaybecomea reality WhowouldhavethoughtthatAItechnology couldtakeoversofastandbethenewrealitythatwelive in.Andthemostimportantcatalystforthisvastexpansion ofAIwasthatoftheCOVIDpandemic.

AItodayhasevolvedsomuchthatithasenabledmachines thatactandthinklikehumans.Morethanjustthetake-over oftechnologyinvarioussectors,themostimportantaspect ofAIisthatithashelpedindustriesincreasetheirefficiency andtimetomarketwithunmatchedspeed.

FeaturedintheCoverStoryofTheEnterpriseWorld's currentissueofTheMostInnovativeArtificialIntelligence SolutionProvidersToWatch,isTachyum,acompanywith disruptiveAIsolutions..

TheCompanyTachyumisasemiconductorcompanyheadquarteredinLas VegasNV,withproductandbusinessdevelopmentoffices locatedinSantaClaraCAandBratislavaSlovakia.The company'sflagshipprocessorchipisontrackfortapeout andsiliconsamplingin2022.Tachyum's128-coreProdigy istheworld'sfirstuniversalprocessor,capableof seamlesslyswitchingfromnormaldatacenterworkloadsto AIorHPCworkloadswhiledeliveringindustry-leading performanceacrosstheboard.

Advancementsinsemiconductordensity,powerefficiency, andcosthavesloweddramatically TheIndustryisfacinga performanceplateaucrisisandisdiscussingthedeathof Moore'slaw;whichstatesthatthenumberoftransistorson amicrochipdoubleseverytwoyears,andthecostof processorsishalved.

Theunderlyingcauseisthephysicsofnanometerclass devices,whichexistingapproachestohardware,software, andsystemdesign,failtoovercome.

Asolutionrequiresafundamentallynewapproach,onethat non-disruptivelyconvertsexistingsoftwaretonew computationalmechanisms,createdspecificallytounlock theperformanceofnanometer-sizedevices.Tachyum's Foundershaveaproventrackrecord,inprevious companies,ofsolvingproblemscausedbydevicephysics, todeliverdisruptiveproductstomarket.

Tachyumwillunlockunprecedentedperformance,power efficiency,andcostadvantages,tosolvethemostcomplex problemsinbigdataanalytics,deeplearning,mobile,and large-scalecomputing.Thedeepimpactwillbefeltacrossa

C O V E R S T O R Y

broadspectrumofmarketsandindustries.

ChallengesthatShapetheFuture“As with most start-ups, our initial challenges were finding world-class engineers, and raising money.”

AninflectionpointforTachyumoccurredwhenthe companycompletedthesimulationoftheirrevolutionary newprocessorandgeneratedrecord-breakingbenchmarks onindustry-standardprocessortestsuites.Thiswasakey factorinthecompany'ssuccessfulSeries-Braise,alarge portionofwhichwasnon-dilutive.

Atitsinception,TachyumbaseditsServedAvailable Marketanalysisondatacenterserverprocessorsalone.That marketwasprojectedat$50Bby2024withahealthy15% CAGR.Tachyummanagementsubsequentlyrecognized (andindependentindustryanalystsagreed)thatProdigy's disruptiveperformanceintheAIapplicationspace, renderedourpreviousestimatesinadequate.

“We now project a $70B Served Available market in 2024, which includes winning sockets that were previously the exclusive domain of leading AI hardware competitors.”

Themostimportantfactorthathasresultedinthe company'slong-standingsuccessisthateveryteammember islaser-focusedandfullyconfidentthattheycouldbring Prodigy,atrulydisruptiveprocessor,tomarketin2022. Alsocontributingisthecombinationofhands-onleadership thatDr.RadoslavDanilakandhisseniorstaffprovide, coupledwithahighlymotivated,world-classengineering team.

TheProductsandServicesIt'sonrecordthatpharmaceuticalcompaniesusedAIto speedupvaccinedevelopmenttocombatthepandemic. Meanwhile,AIhasbecomeembeddedinproductsranging fromself-drivingcarstolifesavingmedicaldevices. AccordingtoGrandViewResearchinJune2021,theAI marketwasvaluedat$62.35BwithanexpectedCAGRof 40.2%through2028.Thisexplosivegrowthindemandfor AI-assistedproductsandservicespositionsTachyumto competesuccessfullyintherapidlygrowingAIspace.

Prodigynotonlyprovides3-5xtheperformanceofthe fastestIntelXeonat3xlowerpriceperMIPSand10x lowerpower(corevs.core),itcanalsoseamlesslyswitch fromdatacenterworkloadstoAIand/orHPCworkloads. Whenrunningconvolutionalneuralnets,Prodigy outperformsNvidiaA-100GPUsbyafactorof3-5x (dependingontheapplication).Furthermore,inhyperscale

datacenters,ProdigyreducesTCO(annualTotalCostof Ownership;OPEX+CAPEX)byafactorof4,thereby savingeachdatacenteroperatorbillionsofdollarsperyear

Customersandpartnerscaneasilyandconvenientlyaccess virtualmachinesrunningnativeLinuxonProdigy's powerfulEmulationSystem.

Prodigy'semulationplatformprovidesawiderangeofrich featurestofacilitatetestingandevaluation.

● Allbuildtoolsrequiredforapplication development,

● Mostfrequentlyusedlibrariesforapplication development,

● Standardsuiteofutilities,

● SetoflargerapplicationsthatincludeApache, MariaDB,MongoDB,Perl,PHP,Python,Pytorch, andTensorflow,

Prodigy'sx86binarytranslatorallowscustomerstorun theirexistingx86applicationswithoutmodification.

Tachyum'sconvenientandpowerfulwebportalallows customersandpartnerstodevelop,testandevaluateabroad rangeofProdigyfeaturesandkeyapplicationsrunning nativelyontheProdigyinstructionsetarchitecture.

“Prodigy will transform data centers into Universal Computing Centers.”

C O V E R S T O R Y

Hyperscaledatacenteroperatorsprovisiontheirdata centerswiththenumberofserversrequiredtohandlepeak trafficloads.Atnight,duringoffpeakhours,theypower downover50%oftheirserversinordertosaveelectricity. WithProdigy,otherwiseidleserversduringoffpeakhours, canbeseamlesslyrepurposedtorunAIprograms,thereby enablingthedatacenteroperatorstomonetizenearly100% oftheircapitalinvestmentinservers.

HowisTachyumChangingtheWorld?

Tachyumproductssignificantlyreducedatacenterpower consumption,whichlowerscarbonemissionsandhelpsto addressclimatechangeandkeepourplanetgreen.

Inaddition,Tachyum-poweredsupercomputersarepoised toaddresssomeoftheworld'smostimportantand challengingproblems,includingawidearrayofglobal healthchallenges,aswellastheabilitytoprovidereal-time languagetranslationfromanylanguagetoanyother language,makingtheworldatrueglobalvillage.

ProdigywillhelpdriveworldwideeconomicgrowthinAI. AccordingtoPWC,AIwillincreaseglobalGDPby14%, or$15.7trillion,by2030 ,andProdigywillbeakey1 enablerofthatgrowth.

“The Tachyum solution delivers never-before-seen performance and efficiency to a wide range of applications including Hyperscale, HPC, and AI.”

TheRoadAheadProdigyembodiesanewwayoflookingatprocessor architectures,andTachyum'sworkhasalreadygenerated multiplepatents,withmoreinprogress.Workhasalready begunonProdigy2,whichwillbea200+coreprocessor fabricatedat3nmfeaturesizesanddeliveringalmosttwice thecomputationalpoweroftheoriginalProdigy.

WithfundingfromtheSlovakgovernmentandtheEU,a consortiumofwhichTachyumisafoundingmemberwill buildtheworld'sfastestAIsupercomputerinBratislava Slovakiabeginninglaterthisyear,poweredbyProdigy processors.Projectedtodeliver64AIExaflops,withaEUR 70Mbudget,theProdigy-basedsupercomputercompares favorablywithDOE's2Exaflops“ElCapitan” supercomputer,witha$600Mbudget.

Dr.RadoslavDanilak-LeadingtheWayCO-FOUNDERANDCEO

“Rado”Danilakhasover25yearsofindustryexperience andover100patentsdesigningstate-of-the-artprocessing systems.In2016hefoundedTachyumtodisruptmarkets bysolvingtheprocessingperformanceplateauof nanometerclasschips.

RadowasthefounderandCEOofSkyera,asupplierof ultra-densesolid-statestoragesystems,acquiredbyWestern Digitalin2014.AsSkyeraCEOhewonthe2013Gold

TechAwardsCircleforEmergingCompanyExecutiveof theYear.AtWaveComputing,Radoarchitectedthe10GHz ProcessingElementofdeeplearningDPU.

Radowasco-founderandCTOofSandForceacquiredby LSIin2011for$377M.Radopioneeredenterpriseand consumerMLCflashcontrollersandsolvedendurance limitedbydevicephysics.HewasachipsetandGPU architectatnVidia,aCPUarchitectatNishanSystemsand Toshiba,andthechiefarchitectof64bx86CPUatGizmo Tech.

TheMicroprocessorReportsaidRado“hasdevelopedsome interestingideasthatshowsignificantpromiseindelivering performancebetterthanthatoftheleadingprocessors expectedinnearfuture…theseideasarelikelytoappearin othernext-generationinstructionsets,includingthe HP/IntelIA-64.”

Dr.DanilakisaU.S.citizenborninSlovakiaandserveson theSlovakgovernment'sInnovationAdvisoryBoard.Heis amemberoftheIDCTechnicalComputingAdvisoryPanel, theForbesTechnologyCouncil,acontributorto TechTarget,amemberofIEEE,amemberofTechnology TransferBulletin(TTB)EditorialBoardandamemberof theBoardofDirectorsoftheDionýzIlkovičFoundation. HeholdsaPh.D.inComputerScienceandanMSin ElectricalEngineeringfromtheTUKESlovakia,wherehe taughtcompilercourses.

O V E R S T O R Y

Revolutionizing Industries and Everyday Life

ArtificialIntelligenceandMachineLearninghavepowered thegrowthofsomanyindustriesthathumanshaveno ideahowgreatithasbeenimpactingtheirlives.Whether youarereadingyouremails,gettingdirections,orevenchanging songsinyourcar,AIassistseveryareaofourlives.

Technologyisgoingtobeapartofourdailyliveshenceforth. Thereisonlygoingforwardwhenitcomestotechnological development.LookingatAIwithalensofchange,thedreamsof smartcityandroboticsarenotfar

FeaturingforTheEnterpriseWorld’sthisissueofTheMost InnovativeArtificialIntelligenceSolutionProvidersToWatchis EDGEMATRIX,acompanydedicatedtorevolutionizing industriesandeverydaylives.

TheCompany-

EDGEMATRIXisanindustrypioneerthatcanprovide“video edgeAI”thatanalysescameraimageson-site(edge)fromendto endasaone-stop-shop.Theyareastartupofabout30peoplein TokyoJapanbuthavespecialistswhocanprovidehardware devices,software,cloudservices,andsolutionsincluding installationwork.Theirofferingsarethefollowingproductsand services.

Shinya Motohashi, Co-Founder & COO

"EdgeAIBox"isadevicethatprocesseshigh-definitionvideoinrealtimeon-site(edge)."EDGEMATRIXPlatformService"isan integratedmanagementplatformfordevicesandAIapplications. "VideoedgeAIsolution”implementson-siteandsolvesproblems. Also,thecompanyprovides“EDGEMATRIXstores”thatsellAI applicationsdevelopedbyvariouspartners,forminganecosystemof videoedgeAI.

CuttingThroughtheComplexities-

EDGEMATRIXwasbornin2019byaspin-offoftheJapaneseAI projectteamatCloudianInc.,headquarteredinSiliconValley This teamconductedademonstrationexperimenttoidentifythetypeof vehiclerunningonthehighwaybyAIandposttheoptimum advertisementfordigitalsignage.Inthisusecase,transmittinghighdefinitionvideotothecloudcausesadelayinprocessing,increases communicationcosts,andreducesrecognitionaccuracyduetoimage

compression.Therefore,itwasnecessarytobring anAIprocessingservertothesite.

“Basedonthatexperience,wehavedevelopeda compactdevice"EdgeAIBox".”

EdgeAIBoxcomeswithabuilt-inhighperformanceGPU,WiFi/LTE/5G communication,cameraconnection,andother interfacestoenablevideoedgeAIatanysite. Furthermore,assumingthatvideoedgeAIwillbe installedatvariousbasesthataredifficultfor humanstomanage,thecompanyhasstarted offering"EDGEMATRIXplatformservice",a platformforremotemanagementof“EdgeAI Box”,cameras,andAIapps,in2020.

TheGrowthQuotient-

AmongAI,theaccuracyofimagerecognitionby DeepLearninghasimproveddramatically,andit hasreachedalevelwheresurveillancecamera imagescanbeanalyzedbyAIandusedin practice.Cloudservicesandopen-sourcetoolsfor AIimagerecognitiondevelopmenthaveincreased, makingdevelopmenteasier.Notonlycompanies specializinginAIdevelopment,butalsogeneral companieshaveconductedmuchproofofconcept (PoC)usingAI,andthenumberofadoptioncases hasincreased,andusershavebecomeAI.

InordertocommercializetheAIdevelopedhere, thereisaneedforadevicetobeinstalledinthe fieldandamechanismforremotelymanaginga largenumberofdevices.

TheProductsandServices-

“UnlikemanyAIdevelopmentcompanies,we provide“videoedgeAI”asaone-stop,end-end service.”

Theyrangefrom“videoedgeAI”devices(Edge AIBox),remotemanagementplatforms (EDGEMATRIXPlatformService),salesofAI applications(EDGEMATRIXstore),andon-site implementationincludinginstallationwork includingcamerasandadjustments.

EdgeAIBox:Productfeaturesandpoints

AIprocessingcompactdeviceforsurveillancecamera images,etc.

Communicatevideo/analysisdataviaWiFi/LTE/5G

Abundantinterfacessuchascameraconnection

Securitymeasuressuchasrobustdataprotection

Lineupfromsmalltohighperformancemodels

Outdoormodel:IP67dustproof/waterproofand lightningstrikecountermeasures

EDGEMATRIXPlatformService:Servicefeaturesand points

RemotecontrolofEdgeAIBox/camera/AI EmailnotificationofAIanalysisdata,warnings,etc. Simultaneousviewingofmanylocationswithawebbrowser Real-timevideotransmissionbyP2P

TheAIappsusedinthe“EdgeAIBox”and “EDGEMATRIXPlatformService”canbepurchasedand usedfromthe“EDGEMATRIXstore”,whichsellsAIapps developedbypartners(currently30types,increasing monthly).CustomerscangetstartedwithvideoedgeAI withouthavingtodeveloptheirownAIapplication.

“OurabilitytohandlealltheprocessofvideoedgeAIisa differentiatingfactorfromothercompaniesthatonlydevelop AI.”

Inparticular,therecognitionaccuracyofvideoedgeAI dependsontheon-siteenvironment.Thecompany’sstrength istheaccumulationofknow-howthattheyhavevisitedthe site,installedvideoedgeAI,andoptimizedit.

ShinyaMotohashi-LeadingtheWayCo-FounderandCOO

“Eveninnovativebusinesseswhentheyarebornbecome moreconservativeandslowerastheindustryandcompany grow.”

AfterworkingforJapanesetelecommunicationscompanies KDD,Vodafone,andSoftbank,Mr.Motohashiwasincharge ofcorporateplanningattheSiliconValleyheadquarters CloudianIncthatdevelopsobjectstorageproductsandsells themworldwide.

HethenfoundedEDGEMATRIXbyspinningofftheAI projectteamofCloudianJapan.

InJapan,theutilizationofbigdataisfarbehindthaninthe UnitedStates.Withathoughtthattheneedforbigdata storagewouldincreaseifAIsuchasDeepLearning,which learnsalargenumberofimagesandimprovesrecognition accuracy,becomeswidespread,Mr.Motohashifounded EDGEMATRIX.

“Throughtheproof-of-concept(POC),wewereableto obtainsupportfrommajorJapanesecompaniessuchas NTTDocomoandShimizuCorporation,whichledtothe foundingofEDGEMATRIX.”

StrongLeadership,StrongerTeam-

WhatmakesEDGEMATRIXuniqueisthatitprovidesa one-stopservicefordevicehardware,AIsoftware,cloud services,andinstallationworkforfieldimplementationof “videoedgeAI”.Noengineercanprovideallofthis technologyonitsown,sotheyhaveateamoftechnical experts.

“Sinceeachemployeeisaprofessionalintheirrespective fields,wemanagethembyrespectingthemasprofessionals ratherthanmanagingthemasemployees.”

Specifically,topreventeachperson'sworkfrombecoming ablackbox,everyoneannouncesthecontentsoftheweek's workeveryweeksothattheycanseewhattheyaredoing.

Inaddition,theteamhasintroducedasysteminwhich employeesgive"ThankYouPoint"toothercolleaguesfor "colleagueswhohavehelpedme"and"colleagueswhoare doingtheirbest".

Thisallowsthemtotakeacloserlookatwhoisdoingwhat andadmiregoodwork.Byevaluatingone'sworknotonly fromtheexpert'sbossbutalsofromallcolleagues,itis expectedtohavetheeffectofcommunicatingone'sworkto everyoneinaneasy-to-understandmanner.

Mr.Motohashi’sAdvicetoYoungEntrepreneurs-

“Beingincontrolofyourlifeasanentrepreneurisless riskythanbeingcontrolledbysomeoneinalarge company.”

Cybersecurityorinformation technology(IT)securityisan essentialoperationthat protectsdata,computers,systems,and networksfrommaliciousthreatsand attacks.Ifyou'rerunningawebsite, youalreadyunderstandhowimportant itisregardlessofthenatureofyour business.

Herearethemostcommon cyberattacksandthreatsyoushould know:

malicioussoftware thatdestroysdevices

• Ransomware–encryptsdatain exchangeforaransom

•

–afraudulentattack fromsomeoneclaimingtobea legitimateinstitution

Yourentireoperationswillbeatriskof suchthreatswithoutcybersecurity You mayendupshuttingdownyour businesspermanentlyorpayinghefty coststocontinueyouroperations.Now, thequestionis,shouldyououtsource orestablishanin-housecybersecurity department?

Oneofthebiggestdilemmaswhen buildingcybersecurityprotocolsis whetherornottohireathird-party agencyorsetupyourownITsecurity team.Bothareexcellentoptions capableofprotectingyourvitaldata andsecuringyournetwork'ssafety

However,itwouldbebesttoconsider theirprosandconsbeforecomingup withadecision.Knowingthese elementswillhelpyouunderstand whatyourbusinessneeds.

WhatAreTheProsAndConsOf HiringACybersecurityAgency?

Outsourcingisanexcellentoptionfor smallbusinessesnotcapableof establishingtheirownsecurity commands.Ifyou'dliketoknowmore

aboutthis,youmaycallLisnictoday forcybersecurityservicesorvisityour localsecurityserviceprovider

However,thereareinstanceswhenyou havetocompromisetheoverallcontrol andcomplywiththeagency's agreement.Thatsaid,youmightwant toconsiderthefollowingprosandcons ofhiringathird-partysolutions provider:

Pros:

• Scalability–Oneofthebenefits ofhiringthird-partyservicesis theirabilitytoscaleyoursecurity protocolsdependingonyour businessneeds.It'sagreatfeature forsmallbusinessesaimingto expand.Italsooffersflexibilityat affordablepricingmodels.

• LowEntryExpenses–Another greatthingabouthiringa cybersecurityproviderisitslow entrycosts.Therefore,ifyou're runningastartupbusiness,you'll getreliableprotectionwithout spendingmuch.Besides,the outsourcingcostismuchlower thanestablishingyourown cybersecuritycommands.

• ProfessionalAndExperienced Services–Oneofthereasonswhy businesseshireacybersecurity solutionisforprofessionalwork skillsandethics.Having experiencedandskilledpersonnel allowsyoutoaccessknowledge andexpertiseyoucan'tfind anywhereelse.Itwillalsogive youanadditionalsenseofsecurity, knowingthatyou'reworkingwith professionalsandexpertsinthis field.

Cons:

• LessControl–Understandthat therewillbelimitedaccessand controloveryourcybersecurity

systemwhenyouhiresomeone. Usually,thelimitationsareon whatwasagreedbeforehand.You mayalsoberequiredtoaddor installsoftwaretheyneedtodo theirjobsproperly

• RiskOfNon-Personalized Services–Althoughmost agenciesprovidetailor-fit solutions,somestillofferreadymadeservices.Therefore,you havetobevigilantanddoyour homeworkaboutthecompany beforehiringthem.Ifyou'renot carefulenough,you'llonlywaste yourtimeandmoneyfornothing.

WhatAreTheProsAndConsOf BuildingAnIn-HouseCybersecurity Team?

Establishinganin-housecybersecurity teamisagoodinvestmentforyour business'sfuturegrowthand expansion.Itoffersflexibility regardingyourcybersecuritysystem. However,itwillrequirealotof resourcestosetitup,whichmostsmall businessesandstartupsdon'thave.

Takealookatsomeprosandconsof buildingyourownin-house cybersecurityoperationscommand:

Pros:

• MoreControl–Youhavemore controlovertheentireoperations ofyourowncybersecurity solutions.Yougetwhatyouwant toincludeinyoursystem, includingthestaffyouneed. Likewise,you'resurethatevery processremainsconfidential,so noneofitwillgetexposedoutside yourcompany

• Integrations–Ifyouhavepreinstalledcybersecuritysoftware, anoutsourcedprovidermaynotbe familiarwithwhatyou'reusing. Thisisn'taproblemifyouhavein-

housesecurityoperations.Itwill allowyoutointegrateeverytool andsolutionyouwantwithoutany problem.

Cons:

• Expensive–Establishingyour owncybersecurityoperations requirestonsofresources, particularlytimeandmoney. Moreover,theexpensesarenot somethingyoushouldignore, especiallywhenyou'reonly startingyourbusiness.Sacrificing toomuchmayputotheroperations atrisk.

• Time-Consuming–Planningan effectivecybersecuritystrategy takestimeandeffort.Youneedto hirethenecessarystafftohelp protectyourentiresystemand networkfrompotentialthreatsand attacks.

FinalWords

Aftergoingthroughthediscussion here,haveyoudecidedwhatworks wellwithyourbusiness?Regardless, therightcybersecuritysolutionfor yourcompanywilldependonyour needsandcurrentresources.

Ifyou'rerunningasmallbusinessora startup,hiringanagencyisyourbest optionbecauseyouhavelimitedfunds tobuildyourown.Yetifyou'relooking forwardtothefuture,establishingyour owncybersecurityteamwillbean excellentinvestment.

Mahesh Agarwal, Managing Director

In Touch With Tomorrow

Innovationsintechnologyhavepropelledhumanityto cloud9,forthelackofapun.Technologieslike machinelearning,havehelpedcompaniesand organizationstogetintothemindsofconsumers.Thishas helpedthemtrackconsumerbehaviorandlaunchproducts thatresonatemorewiththeircustomers.

FeaturingforTheEnterpriseWorld’sthisissueofTheMost InnovativeArtificialIntelligenceSolutionProvidersTo WatchisNeurosensum,acompanydedicatedtothe advancementinappliedneuroscience.

InthisinterviewwithMaheshAgarwal,ManagingDirector ofNeurosensum,letusknowmoreaboutthecompany.

ABOUTNEUROSENSUM-

NeurosensumisaNeuroscienceandAI-basedconsumer researchcompanythattriestounderstandconsumers’ subconsciousresponsesusingcutting-edgetoolslikeEEG, VirtualReality,EyeTracking,ReactionTime-based applications,FacialCoding,etc.

AtNeurosensum,webelievethatwithadvancementsin appliedNeuroscience,itisnowpossibletodigdeepintothe consumer’sbrainformarketerstounderstandconsumer’s

subconsciousresponsestoanadvertisement,abillboard design,asupermarketaisle,orproduct’spackaging.

WearetheonlyneuroscienceplayerinIndonesiaandthe fastestgrowingmarketresearchcompanyinIndonesia.

COMINGTHROUGHCHALLENGES-

Duringtheinitialyearoftheestablishmentofthecompany, westruggledtorecruittherighttalentandgettheclientsto trustourwork.Thereasonforthiswasthattheseare uncharteredwatersandeverybodyhadtheirdoubtsaboutthe Neurosciencemethodology. Graduallywithastrong networkandabilitytorecruittherighttalent,wewereableto buildanexcellentteamwhonotonlyunderstoodbutalso embracedneuroscience,whichtherebyhelpedustoprovide thebestqualityservicestoourcustomers.

GROWTHISTHEESSENCE-

Neurosensumhasbeengrowingveryfast.Unfortunately,we cannotsharethenumbersasitisprivatelyheld.Whatwecan sayisthatwehavequadrupledin3yearsofbusinessand nowhavemorethan100peopleworkingfulltimewithus.

Whatdrovethissuccess?Itboilsdowntohavingtheright talent,rightproduct,andrightattitude.Wejustcontinued trainingbothpeopleandclientsonnewmethodologies withoutdirectlyaskingforthebusiness.Thiswedidby doingWebinars,Oneononetraining,etc.Andoncethey startedgivingprojectsandgettingextraordinaryinsights fromthesubconsciousresponse,therewasnogoingback.So thekeywasconfidenceinwhatyouaredoingandawhole lotofpatience.

Wehavealongrunwayforgrowthandthekeyprinciplewe arefollowingis–Focusononeprojectatatimeandgive extraordinaryserviceandinsights.Wearefocusingonaset offewerclientsbutdevelopingadeeperrelationshipwith them.

HOWOURPRODUCTSAREDIFFERENT

Ourbest-sellingproductsareEEG(Brainwavemapping)and EyeTracking.Themaindifferencewithsimilarservicesin themarketisthatwefocusonthesubconscious,whilethe competitionstillusesmethodologiesbasedonsurveys–whichmostofthetimeisnotaccurate.Mostofthetime consumersthemselvesdon’tknowwhytheylikeordislike somethingandmostofthetimetheyarepoliteandjustgive politicallyrightresponses.

Duringthepandemic,theconsumerbrainwasnotreacting thesameasnormaltime,andhence,gettingasubconscious responsereallyhelpedtogettothecoreofmanymarketing issues.

HANGONTOYOURVISION-

Therearetwomainthingsthatanentrepreneurneedstodo. First,envisionhowyouwantthefuturetolooklikeandthen findpassionatepeopleandgivethemalotofencouragement andsupporttoachievethisfuture.Thebiggestchallengeis tohangontothisvisionofthefutureevenwhenthingslook bleak.Whatdifferentiateswinnersfromlosersisthisability topersist.Myexperiencehasalsobeenlikethat.Therewere timesinitiallywhenitlookedthatnooneisunderstanding andwillingtoputfaithinusanditmightallcollapse. However,wejustpersistedbecausewewerefully convincedabouthowthefuturewilllooklike.

SUGGESTIONTOENTREPRENEURS

Myadvicetothefutureentrepreneursistotaketimeto researchtheirproducts/servicesanddevelopverystrong convictionsbeforelaunching–butoncelauncheddon’tgive upeasily.Surely,itwillbeveryfrustratinginthebeginning, butifyouhavefaithandarewillingtomakesacrifices thingswillfallintoplaceslowlybutsurely

Also,getpeopleinyourteam–whoarenottherejustfor money–butalsopassionateabouttheproductandwantto makeadifferenceinthisworld.

GOINGFORWARD-

Technologyisrapidlyevolvingandtransformingourlives. ThemarketisdemandingcommercialuseofNeuroscience &ArtificialIntelligenceinallfields.AIwouldhelptoget deeperinsightsandbringmoreconveniencetosociety.For example,youdon’tneedtosearchforwhatkindofshow youwanttowatch–butNetflixwouldknowexactlywhat youwouldlike.AIwouldhaveagreatimpactinthefieldof Medicine,Law,andevenFinance.Inconsumerresearch,it wouldgiveadeeperunderstandingofconsumerswould helptocreatebetterproductsforthemandhelpthemtobuy themmoreeasily

Overall,Pandemichashasteneddigitaladoption(andAI comesalongwithit),however,itissomethingthatnoone canstop.Itispartofnaturalevolutionandsurelywill changeourlivesintimestocome.

How To Reduce Cloud Security Risks In Your Business

onearethedayswhenpeopleusedfilecabinetsfor

Gstoringsensitivedata.Thecloudhasshownitself compellingasasafevirtuallocationforprivately housingdatasuchashealthdocumentation,employmentfiles, andfamilyvideosandphotos.Inaddition,manybusinesses arechoosingcloudcomputingandarewillingtospendthe necessarymoneytodoit.Thisistrueas94%ofenterprises currentlyusecloud-basedsoftware,with36%payingmore thanUSD$12millionyearlyonsuchtechnology

Similarly,thecloudconstantlychangedthepracticesof businessesonitsinternaloperationandinservingcustomers.

Cloudarchitecturehasmaderemoteworklesshardfor variouscompanieswhileatthesametimegivingaccessto dataandtoolsthattheemployeesneedtoworktogether. Anotherreasoncloudprovidesanddedadvantageisthat companiescangainthebenefitsofefficiency,scalability,and anopportunitytosaveoncostswhichcanonlyhappenby movingawayfromon-premisedatastorage.

However,theunconstraineddevelopmentincloudcomputing raisesCloudSecurityrisksamongcompanies'data.Data breaches,dataloss,identityrisks,malware,denialofservice, andsystemvulnerabilitiesareamongthemattersofconcern. Andso,expertsbelievethatCloudSecuritysolutionssetup inthecloudcanbesuitableforbusinesses.TheseCloud Securitysolutionscansignificantlyreducecloudsecurityrisk inyourbusiness,preventingunnecessarylossofdataand money.Inthesamemanner,knowingtheessentialthings regardingsecuritysolutionsthatyoucandocanindeedhelp. Thisarticlewillexactlydelveintothat.

Tostart,herearethewaystominimizecloudsecurity risksinyourbusiness.

1.EnableMulti-FactorAuthentication

Newwaysofbecomingvulnerabletocybercriminalsalways appear,andstolencredentialsareoneoftheprimaryways hackersaccessonlinecompanydataandapplications.That's whytraditionalusernameandpasswordcombinationsarenot enoughtosafeguarduseraccountsfromhackers.Andso,the useofmulti-factorauthentication(MFA)toadequately protectcloudusersisvitaltoensurethatonlyauthorized individualscanhaveaccesstosensitivedataandcloudapps. Nearlyallofthesecurityexpertsouttheresaythatit's requiredaspartofCloudSecuritysolutions.Theywillalso tellyouthatyou'recarelessifyoufailtoapplyMFAaspartof yourinfrastructureasaserviceplan.

Butwhatismulti-factorauthentication?Multi-factor authentication,alsocalledtwo-factorauthenticationortwostepauthentication,isanelectronicauthenticationsystem whereapersonneedsmorethanonedistinctauthentication factorforsuccessfulauthentication.Itmakesuseofamulti-

factorauthenticatororacombinationofauthenticatorsthat givesdiversefactors.Likewise,otherusualauthentication methodsincludeansweringsecretquestions,integrating biometriclogins,givingoffpersonalidentificationnumbers (PIN),ortypinginacodethatthecloudprovideremailedor textedtoyou.

Notethatwhat'sgoodaboutthisauthenticationsystemisthat evenifahackerknowsyourpassword,theywillstillhavea hardtimegettingintoyouraccount.Allinall,MFAisoneof themostaffordableyetmosteffectiveCloudSecuritycontrols towardoffpotentialhackersfromgainingaccesstoyour cloudapplications.

2.LimitUserAccess

Whenmorethanoneuseraccessesacompany'scloud storage,thefirststeptotakeistostartlevelsofclearance. Yourbusinessshouldlimituseraccesstodothis.Limiting clouddataaccesstospecificemployeescanonlysignificantly increasedatastability.Inotherwords,thesmallerthenumber ofpeoplewhohaveaccesstothedata,thebetter.Moreover, whendataentryaccessislimitedandtargeted,itcanbeway lesshardtodetecttheoriginofadatabreach.

Onewaytolimituseraccessistolinkidentitiestoback-end directories,evenforexternalidentities.Anotherstepistouse asmartphoneaccesscontrolsystemthatgivesawayto manageuserseasilyandassigndooraccessnomatterwhere theITsupportpannelis.Anaccesscontrolsystemcanlimit employeestoonlyonesign-on(SSO)authentication.

3.Encryption

Encryptionistheactofhidingpertinentdata,suchas financialinformation(codesandcreditcardnumbers),inthe formofunreadablecodes.Encryptioniscrucialintermsof yourdatabeinginthecloud.Incloudencryption,youcan alterthecompany'stextanddatabyusingencryption algorithms,whicharethenstoredinthecloud.

Likewise,nearlyallcloudstorageusersassumethateach cloudservicetheyhavechosenprovidesitsencryption.This opinioncanbevalid.Forinstance,DropBoxemploysan excellentencryptionsystemforbusinessfiles.Theproblemis thatyoudon'tpossessthedecryptionkeyeitherbecausethis cloudserviceownstheencryptionkey.However,what's worseisthathackerscanaccessyourdataiftheyalsotake possessionofthedecryptionkey Therefore,youneedto encryptyourdataandfilesusingencryptionsoftwareor applicationbeforesendingthemintothecloud.

Altogether,cryptographicprotectionofdataisessential,no matteritssize.Itmayseemunnecessarybutberemindedthat databreachescanoccuratanymoment.Andso,ifthecloud

dataarewellencrypted,youcanavoidbeingworriedabout unauthorizedaccesshalfwayandonthechanceofimproper handling.Inshort,encryptionwillalwayskeepyourdata secure.

4.BackupBusinessData

Moreandmoredataarebeingmovedinandoutofserversas businessesrelyoncloudcomputing.Therefore,there'sa greaterpossibilityofdatacorruptionormishandling. Likewise,corruptionoffilesthatcanunderminebusiness processescanoccurifyoufailtobackupthecompany's clouddataearly Therefore,youshouldbackupyourcloud data.Backingupclouddataisthebestmethodforcompanies topreventconfigurationerrorsandmalwarethatcould endangeroreraseit.

Mostcloudserviceprovidersdoautomaticbackupofdata, whichshouldmakeyoucomfortableatacertainlevel.Onthe otherhand,theCloudSecurityoftheirbackupdevicesisn't easytodetermine.Also,it'shardtoensurethatcyberrisks willmakeyourcloudservervulnerable.Inthisscenario, usingaphysicaldrivesuchasauniversalseriesbus(USB)to backupdataisanidealcourseofaction.Furthermore, keepingyourclouddataofflinetoensurethatnoonecan accessitthroughtheinternetisalsogood.

Likewise,wecan'tleavethingstochance.Nearlyall businessescan'taffordtokeeptheirprivateinformationon theirpersonnel'shomePCs.Andso,placingautomatic backupsandrecoveryonindependentserversisvital.This practicecanhelpkeepyourmostrecentchangesonfilesand datasavedandsecuredwheneverunexpectedincidents happen.

5.EducateEmployees

Herearethespecificwaystoapplyemployeeeducationon cloudsecurity:

Setupaplan—Youcansetuparesponseprotocolifthe employeesfeelthatthey'vebeencompromised.Your businesscandevelopadocumentthatgivesyourstaffthe stepstotakeinvarioussituationstomakethemmore prepared.

Involvethewholecompany—Employeesaremorelikely toowntheirdutiesconcerningsecurityprocedureswhen they'reactivelyapartofsafeguardingbusinessassets. Andso,youcangetalloftheworkforceinvolvedin securitytrainingandinformthemofthebest

actionspossible.

Rununtoldsecuritytests—Trainingyourstaffmeans nothingiftheemployeesfailtokeepinmindthe

informationreceived.Therefore,youcanspendmoneyon toolsthatprovidethechancetosendsimulatedphishing emailstocheckifyourstaffhasmadethecorrectstepsin suchsituations.

6.ConductPenetrationTesting

Whenyourbusinessisreadyforclouddatasecurity,always remembertotestit.Thinklikeacybercriminalandfindways oftestingwhetherornotthesystemyou'vemadecanbe invadedortamperedwith.Thispracticeiscalledpenetration testing,andithelpsreducecloudsecuritythreatswhilesaving youfromwastingtime.Likewise,therearesomethingsto rememberwhenemployingpenetrationtesting,theseare:

Analyzeyourbusiness'vulnerabilitiesandmakean inventoryofwhattotest,likeapplicationsandservers.

Ÿ Apenetrationtestlookslikearealcyber-attack. Therefore,youshouldinformyourcloudproviderbefore itbegins.

Asyoucontinuetodevelopyourplanforacloudpenetration test,rememberthatinternalrisksareasrealasexternalones.

Conclusion

Theuseoffilecabinetsisoverintermsofstoringsensitive information.Thecloudhasprovenhelpfulinstoringprivate datasuchasemploymentfiles,healthdocumentation,and familyvideosandphotos.Inaddition,manycompanieshave chosenthecloudaspartoftheiroperation.Itmakesremote workmuchmoremanageableandallowsthebusinessteamto collaborate.Itcanalsomakeone'sbusinessmoreefficient, providesscalability,andprovidesthechancetosaveoncosts.

Ontheotherhand,differentsecurityrisksamongbusinesses' sensitivedataarisealongwiththegrowthofcloudcomputing usage.Therefore,expertsagreethatyoushouldincorporate securitysolutionsintothecloud.Allinall,tohaveproper cloudsecurity,youcanpracticesomeCloudSecurity practicessuchasemployingmulti-factorauthentication, encryptingclouddata,educatingemployees,andbackingup businessdata.

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