The Most Innovative Companies to Watch in 2021

WWW.THEENTERPRISEWORLD.COM | AMERICA EDITION | APRIL 2021

THE MOST

INNOVATIVE COMPANIES TO WATCH IN 2021

LUXE DIGITAL NOW

JACQUELINE HUDSON

UNRIVALLED IN DIGITALISATION

FOUNDER & CEO LUXE DIGITAL NOW

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"Discovery consists of seeing what everybody has seen and thinking what nobody has thought." - Albert von Szent-Gyorgy

The Most Innovative Companies to Watch in 2021 features, visionary leaders and breakthrough companies that are dedicated to providing breakthrough products and services, that are leading the industry by the storm and revolutionizing how these products and services benefit and enable its consumers.

As it said innovating is easy but letting go of it is even tougher, as every product and service becomes obsolete somewhere down the line. To keep innovating and leading the innovation curve is a challenge that requires both mental and physical strength. The companies and visionaries featured in The Enterprise World magazine, The Most Innovative Companies to Watch in 2021 bring you the stories and journeys of such ingenious and inspiring companies, leaders, etc. keeping you all on the edge of your seats for what’s coming ahead in the future!

On the cover of the magazine is the revolting and inspiring story of Jacqueline Hudson, Founder, and CEO of Luxe Digital. Luxe Digital was founded in 2018, with a mission to become one of the global leaders in the digital marketing industry. They wish to do so by providing the most innovative and unique services in the industry, developing and restructuring the landscape in digital marketing. They are not only relentless when it comes to their services but also highly motivated and dedicated as they are the purveyor in digital marketing technologies and AI technology in the industry.

Find what makes brands so successful and sought-after, with the comfortable, elegant, and statement activewear by BeReal. Batool Zaidi is the is the Founder, a fitness enthusiast, and a hardcore believer in inner beauty, body positivity, and Eco-friendliness.

Find what makes a great Sci-fi movie into reality with the futuristic innovations by Frasil.

Frasil is powered by an AI neural network platform. Frasil aims to commercialize the world’s first intelligent humanoid that can give tangible benefits to people living with a disability (PLWD). Despite their unique product offering, what sets Frasil apart is their product’s ability to personalize user experiences progressively as each individual explores the Frasil platform.

In this feature find many exciting article features, such as How to Make The Most Out of Your Real Estate Investment, and much more to grab interesting facts, tips, and secrets to have financial freedom, investment opportunities, and much more.

There is a lot more to read inside.

Happy Reading!

lik

Adeeb Ma

Adeeb Malik

INNOVATION, BEYOND IMAGINATION

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For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Susanne J. Asst. Editor Adeeb Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive Ben Clarke Creative Design Head: V. Mittal Social Media Manager Avinash G. Digital Circulation Manager Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

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In the Spotlight This issue of The Enterprise World, The Most Innovative Companies to Watch in 2021 features, On the cover of the magazine is the revolting and inspiring story of Jacqueline Hudson, Founder, and CEO of Luxe Digital. Luxe Digital was founded in 2018, with a mission to become one of the global leaders in the digital marketing industry. They wish to do so by providing the most innovative and unique services in the industry, developing and restructuring the landscape in digital marketing. They are not only relentless when it comes to their services but also highly motivated and dedicated as they are the purveyor in digital marketing technologies and AI technology in the industry.

Grab an insightful conversation with Krishnan Raman, Cofounder, and CEO at Flutura.

Flutura is a visionary in Industrial AI solutions and Cognitive Digital Twins, providing transformational financial outcomes to our customers.

Find what makes a great Sci-fi

movie into reality with the futuristic innovations by Frasil.

Frasil is powered by an AI neural network platform. Frasil aims to commercialize the world’s first intelligent humanoid that can give tangible benefits to people living with a disability (PLWD). Despite their unique product offering, what sets Frasil apart is their product’s ability to personalize user experiences progressively as each individual explores the Frasil platform.

Find another resourceful conversation with Christopher M. Carter, CEO of Approyo.

Approyo is a private, global technology services company focused on making its customer’s IT management and cloud migrations simple. Approyo is an SAP-certified cloud and infrastructure, management, and SAP HANA operations services provider and a Microsoft SilverPartner.

Explore deep into Product Engineering, Enterprise Application, Agile Testing, and Finance & Accounting Services, offered by the duo of Biraja Prasad Nath, & Keshav Tripathy.

Their company Nirmalya Labs, excels in product engineering, and related services.

Find what makes brands so successful and sought-after, with the comfortable, elegant, and statement activewear by BeReal.

Batool Zaidi is the is the Founder, a fitness enthusiast, and a hardcore believer in inner beauty, body positivity, and Eco-friendliness.

In a conversation about leadership and innovation with the CEO of GND Solutions, Siva Reddy AV. GND Solutions is bringing innovative and transformative digital solutions for Industrial, Retail, Pharma, and Enterprise segments focusing on Cold Chain Management, Warehouse Management, and Asset Tracking.

Find out the what makes IT industry, the epicenter of innovation with Mr. Rajinder Gandotra, Founding Partner & CEO at Avekshaa Technologies.

Avekshaa pioneered a paradigm shift in the way performance, availability, and scalability requirements are delivered to business-critical IT systems.

Contents Cover Story

08

LUXE Digital Now Unrivalled in Digitalisation

Business Stories

26 38

Frasil Innovators of Tomorrow

BeReal The Brand

The CXO Talk

34

Storage Made Easy Top Cyber Security Concerns

From the editor

24 48

Business Essentials Tips On How You Can Choose A Printing Company!

Get Known How To Make TheMost Out Of Your Real Estate Investment

Interview With TEW

16 20

Approyo Innovating Data Processing Via The Cloud

Avekshaa Technologies, Transforming Businesses With Top Notched IT Solutions

30

Flutura

40

GND Solutions

44

Trailblazing Industrial AI Sphere

A Revolution Digitalizing The Sphere, IOT Redened!

Nirmalya Labs Product Engineering, Fortied And Redened

COVER STORY

LUXE Digital Now Unrivalled in Digitalisation

08 April 2021

Jacqueline Hudson, CEO & FOUNDER, PARTNER

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LUXE Digital Now Mission - Professionalism is our middle name, top talent at LUXE Digital Now is only the best that will support your project. We enable businesses to amplify visibility across the digital space. We do this through our software platforms and services that help our clients. We create compelling digital presences on websites and social platforms. Our awards and affiliations speak for themselves.

10 April 2021

T

he demand for different and innovative marketing strategies popped up after the onset of the pandemic and this called for unique and revolutionary ideas, digital marketing was existing in the market but the use and un-tapping its potential was something that was deeply witnessed in 2020 and has made its mark as the new ace of the marketing industry. Digital Marketing has not only evolved but the strategies related to it have taken a winding turn which not only keeps the products/services marketed on a top priority but also engages the targeted audience in the most effective ways possible.

Digital Marketing has changed almost every electronic medium into a powerful tool fully capable of marketing products/services and getting as much ser engagement and awareness possible. Also, with the integration and applications of AI and automation techniques has changed the speed and functioning of this industry rapidly. With many companies and start-ups providing unique and differentiated solutions, it is highly exciting to find which ones are a notch apart from the rest.

LUXE Digital Now is one such company, leading the Digital Marketing industry and making its name as one of the most respected and highly sought-after names when it comes to providing digital marketing solutions. LUXE Digital Now, although a young company not only holds world-class solutions for digital marketing problems with their latest and technologically advanced software, which is closely integrated with AI, thus making them a unique and unparalleled company in their niche. Their customer satisfaction ratings are through the roof, which

not only speaks about their delivery and efficiency standards but also about their team of highly skilled and expert personnel who are not only dedicated but also hold extensive industry and trend knowledge to provide best-in-class, efficient and scalable solutions that are custom-made for their clients.

LUXE Digital’s road to success LUXE Digital Now was founded in 2018, with a mission to become one of the global leaders in the digital marketing industry. They wish to do so by providing the most innovative and unique services in the industry, developing and restructuring the landscape in digital marketing. They are not only relentless when it comes to their services but also highly motivated and dedicated as they are the purveyor in digital marketing technologies and AI technology in the industry. This not only makes LUXE Digital Now a truly unique and a class apart company in their niche but also tells to their clients that they are here to provide the best and most advanced solutions in digital marketing and AI technology, making them the onestop solution and best-in-class for AI digital marketing services.

LUXE Digital Now is based in U.S. They not only aspire to be the global and market leaders with their digital marketing technology and solutions but also provide their clients with solutions and services that are unmatched and provide complete satisfaction and help achieve overall growth for their clients.

LUXE Digital deals with and in a plethora of marketing strategies ranging from building social media

campaigns, e-commerce and content management platforms that strengthen businesses, etc. They create campaigns and content that move people, develop strategies and experiences that elevate brands and engage consumers, develop branding that exudes the best and create technologies that execute data and elevate mobile apps.

These are some of the factors that not only distinguish their brand in the industry but also take them notches above the competition in the market. They specialize in the beauty, luxury, fashion and technology industries.

Every successful company has a strenuous and daunting journey, and LUXE Digital Now and its team have not only shown an unwavering spirit but also their dedication towards becoming the global leaders in providing digital marketing and technology solutions, helping their clients achieve the best and maximum growth possible and also maintaining the best industry standards has led them on a path that is not only successful but also highly respected by their clients and competition alike. Thus, their main challenge was building their brand and clientele as they go all the way, becoming industry leaders, and aiming for more. Their offices now functioning globally, not only give the company an overall boost but also motivation and confidence that their services are highly acknowledged and sought-after by their clients. They have been strategizing since their inception to achieve a robust and streamlined company, which not only excels in providing a unique and unrivalled service but also carves its name as a global leader in the industry.

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| Cover Story

12 April 2021

LUXE Digital’s unmatched services LUXE Digital Now and its team have always put their clients as their top priority and their growth and development as their reward for working in this field and industry. They not only provide subpar service standards but also hold themselves accountable for their every move and every service, thus making sure that their clients receive not only the best services but also by the best team and the best company for the job.

They provide services that are not only a class apart but integrate with the client’s needs and demands in such a way that they truly feel that they are handcrafted for their clients, providing an unpretentious and conscious experience which not only shoots across the hearts of the clients but also their target audience, in turn getting them the respect and growth that their clients truly deserve.

1

Digital Marketing

2

Software Development

3

Technology Solutions

4

Artificial Intelligence

5

Strategic Management

6

Data Science

7

E-Commerce Solutions

8

Data Analytics

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| Cover Story

‘‘

Any sufficiently advanced technology is indistinguishable from magic.

Arthur C. Clarke

Their core services revolve their technology platform, AiDAS. AiDAS is their premium and main software that packs the years of experience, skills, expertise and knowledge that LUXE Digital’s team have learnt and applied, which not only is a one-stop, bestin-class marketing solution but also defines and epitomises the industry standards and practices. Their arsenal also includes Premier Jet App, Liquid Beauty AI and the soon to be Hair IQ. Their services are not only a decade ahead when it comes to planning and execution but also differentiating them from the competition in the market by a mile. LUXE Digital Now and its team believe in cultivating a working environment that provides a human sustainable approach, for their partners, investors, employees and their clients, resulting in overall growth and development of their resources, knowledge, client's satisfaction and loyalty towards them and also their services.

The anchor of LUXE Digital Now No company is ever complete without an apt and talented leader, and for a successful company, the list and checkpoints for a leader 14 April 2021

become longer. LUXE Digital Now and its rapid growth in such a short span, its ambition and the global expansion in such a short time wouldn’t have been possible without a leader, who is not only highly-skilled, talented with extensive industry and practices knowledge but an unrivalled spirit, dedication and command over the business, team, and its functioning.

And this is just the top of the list as there are a lot more requirements on the mental and physical front equally, but LUXE Digital Now is lucky and truly unique with a leader which not only checks the list but leaps and goes for more, she is the Founder & CEO of LUXE Digital Now, Jacqueline Hudson.

Jacqueline Hudson is a highly decorated executive with various big names and competitions in her basket of achievements. Apart from being a brand asset and communication executive, she also has experience with designing and implementing communication campaigns using channel success metrics. Jacqueline has been a consultant and a communications executive across various industries including beauty, fashion, cosmetics, luxury, technology, and real estate. She has highly-skilled in the digital marketing arena and is

adept in working in different departments like brand marketing, editorials, copywriting, creative content management, and project management. She knows a webbased content management system that includes Google Analytics, analytical system, SEM, SEO, Quantcast, ComScore, and also social media developments.

Jacqueline Hudson has been honoured with a place in Top 40 Under 40 in Top 100 Magazine.

She is a PgD degree holder from the Digital Marketing Institute of Dublin, Ireland. Another feather in her cap is being an award-winning nominee at the American Marketing Association. In 2019, she was nominated for Top 50 Elite Magazine. Being a global speaker, Hudson has lectured over 14 countries across the world. She always wanted to be an industry leader in the field of digital marketing and thus, moved on to higher education. Having done has extensive research on colleges, as well as universities, she came across the Digital Marketing Institute. She enrolled herself in the postgraduate program. Thus, using her skills to provide the best and be the best when it comes to the field of digital marketing.

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| Interview With The Enterprise World

INNOVATING DATA PROCESSING VIA THE CLOUD

T

he world is shifting online and if you own a startup/business and do not follow the changing trends closely, you just might be missing on great opportunities and possibilities to link your start-up/business with.

Often hurdles and challenges bring hidden possibilities and chances in disguise, as most industries began their maximum processes on the internet, it not only took a toll on the servers and the pent-up stress on IT teams and other maintenance support staff. This also led to rising concerns over the security of the data, the stability of the systems and software used for the same and most importantly the surety of not losing valuable and important data due to any technical glitch, etc.

This calls for the unique and advanced innovation called cloud computing, as it was new a time before but now it serves as the most valuable and suitable options for data processing needs.

Approyo is one of a kind company in the Technology service provider industry as they use SAP to make the best and efficient solutions for their clients with their particular needs and concerns about data handling, management, processing, etc. They closely follow their client's needs and demands, 16 April 2021

available round the clock for support and believe in providing custom-made solutions with highest industry standards and assurance. These are some of the few reasons for Approyo being highly sought-after and their respect in the industry and among their clients. Their long list of happy and satisfied clientele speaks for their hold and expertise in the Technology service industry.

In an interviewed with the CEO of Approyo, Christopher M. Carter, we found more about Approyo, their products/services offerings and about his entrepreneurial journey.

Please tell us about Approyo, the initial hurdles and the reasons leading to its success.

Approyo is a private, global technology services company focused on making its customers IT management and cloud migrations simple. Approyo is an SAPcertified cloud and infrastructure, management, and SAP HANA operations services provider and a Microsoft SilverPartner. Approyo works with customers spread across all industries and for businesses of every size and is headquartered in Brookfield, Wisconsin with multiple offices worldwide. We

specialize in providing migrations and upgrades for SAP HANA, SAP S/4HANA, and any other SAP core instance. We also provide ongoing managed services such as hosting, monitoring, and SAP Basis support for clients. Our team of experts is available around the clock to handle our customers’ requests.

The biggest challenge we faced was finding the right clients. When the cloud was introduced, many people had little to no understanding of what it was.

Businesses everywhere were content with their old legacy systems and saw SAP HANA and other cloud solutions as a risk rather than beneficial. It was up to us to show and prove the benefits of the cloud and how it could completely transform business for the better.

It is our values that have gotten us this far. We believe in a customerfirst approach, integrity, quality service, teamwork, and quick timeto-value. We work hands-on with our customers beginning to end, adjusting to requests that must be met. Our ongoing managed services for hosting, monitoring, and SAP basis allow customers to gain trust in us, seeing that their systems run efficiently at all times.

Christopher M. Carter CEO

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Our firm has grown from $0 and one employee, Chris, to a multimillion-dollar revenue company with over 20 plus employees.

Give a brief about the products/services offered and the roadmap for the future.

As of now, we focus primarily on SAP. A lot of Managed Service Providers (MSPs) like to provide multiple platforms as a service, such as IBM, AWS, Microsoft, Google Cloud, etc. While we are still partnering with these companies, we provide services that integrate with SAP, always.

18 April 2021

SAP is always adding new business suite applications and solutions; therefore, our services are always expanding. We have three specific groups in our company, we call them the “Three Amigo’s” Technical SAP, Functional SAP & Cloud/Hosting that also entails our Security teams. These three Amigo’s work hand and hand with each other, as well as they, can all be stand-alone support for a customer. An exciting activity is a new tool in our newly created “Software division” This solution will be able to predict run-times, heat-output, drive capacity, and more. Stay tuned!

Give a brief about your professional experience and what are the duties of an entrepreneur according to you.

I began my professional journey when I attended The Georgia Institute of Technology. During college, I worked with SAP and found a love for it. After graduating, I worked at a regular office job and was watching the way the company approached business, I had a better vision for it which when I realized that I didn’t want to be bossed around, I wanted to BE the boss. I went on to own multiple businesses and later sold them. I was retired for a short time

when I heard about SAP HANA. I decided I wasn’t ready to be done just yet, so I jumped back in and thus came the creation of Approyo.

Today, I hold almost three decades of experience in the SAP industry and have helped people all around the world, assisting them in their journey to the usage of Big Data in the forms of Hadoop (Cloudera and Hortonwork’s) and SAP HANA. I believe the main responsibility of being an entrepreneur with your own business is to be a leader and a guide to your employees. Like I have mentioned, give them the tools they need and encourage their growth. It is also important that

entrepreneurs set goals, and to set plans in place for the future. Know where you want to be in a year, in five years, in ten years, and you will more likely get there.

professional journeys, overall leading to the success of Approyo.

If a technical team member wants to earn a new certification or skill, I encourage them to do so by paying for it. The Approyo team is unique because we are scattered all around the world.

Your take on employee relations and what makes Approyo’s team so unique.

I am the CEO of the company, so I must oversee the success of Approyo. I work with both the Service Delivery team and the executive team to execute our goals and client’s needs. I look after my employees by giving them the tools and guidance they need to succeed in both their personal and

The reason we can provide 24 x 7 x 365 services is that we have staff spread across all regions of the world, in the US-Midwest, USWestern region, India, Brazil, etc.

Even though we may not all be in the same office, we still work together daily to keep the ball rolling, and have no issues in communicating properly.

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| Interview With The Enterprise World

TRANSFORMING BUSINESSES WITH TOP NOTCHED IT SOLUTIONS

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he impact of the revolution that has come in the last decade in the field of information technology is visible.

Today, by pressing a small push button of a computer, contact can be made from any corner of the world. Today’s era is the era of information technology.

And so, to be relevant in the market and make benefit from the boost in the digital economy, businesses are in continuous search of IT solution providers that can accelerate their growth.

To cater to the IT needs of businesses, Avekshaa Technologies is offerings cutting-edge IT products and solutions. Avekshaa Technologies is a specialized IT products and solutions company, which is solving the burning problems of the CIOs. In a Digitalconnected world any failure in technology, directly impacts a business, its customer services, profitability, and revenues.

Avekshaa prevents and solves such problems and proactively improves customer experience and technology efficiency and end-user productivity.

Avekshaa continuously manages, improves, and assures the 20 April 2021

Performance, Availability, and Scalability of complex Enterprise applications, using a proprietary PA-S-S™ Assurance platform.

In a talk with Mr. Rajinder Gandotra, Founding Partner & CEO at Avekshaa Technologies, we discussed the current industry scenario and how Avekshaa Technologies is transforming their client’s businesses.

• Brief us about the company.

Avekshaa pioneered a paradigm shift in the way performance, availability, and scalability requirements are delivered to business-critical IT systems. For IT systems and applications in production, Avekshaa provides solutions to continuously improve QoS by moving the production management from Sustain to IMPROVE and from Fire-fighting to PROACTIVELY PREVENT, by modeling IT failures failure/ breakpoints and proactively ensuring that only bug-free CR’s (change requests) are moved in the production. In a development or migration program, through the use of its P-A-S-S™ assurance platform Avekshaa can identify and solve serious Architecture - Design - Code issues much earlier in the development life cycle, as against

discovering it during testing, through the use of its unique Modelling approach, thereby saving costly delays and avoiding surprises or cost escalations.

• What were the initial challenges you faced?

Engineering applications for Performance, Availability & Scalability, or managing QoS (quality of service) for apps in production is generally an afterthought. We had to educate customers on the best practice of managing and delivering QoS on a proactive basis.

• Which was that point that triggered the growth of the company?

Acquiring some of the biggest customers in India like – IndusInd Bank, Reliance Jio. Currently, we work with 25 of the top 100 customers in India.

How have the company graphs changed since the foundation? Can you share a few statistics?

We have won Deloitte Technology Fast 50 India, over three times & Technology Fast 500 APAC in 2014, 2016 & 2017.

• What is the reason behind your company’s long-standing

Rajinder Gandotra

FOUNDING PARTNER & CEO

success?

Customer focus from Day 1: This is reflected in over 99.5% customer advocacy score with public endorsements at CXO levels.

Performance Engineering is a super-niche area. All the problems are uniquely complex and no one size fits them all. Those demand unique acumen to identify, analyze,

provide accurate and sustainable solutions. Implementing those solutions right (each time and every time) to meet the desired customer KPIs is our forte. Delivering on the promises each time, every time is not for the faint-hearted.

Most importantly, it’s not people or process-oriented for us. It’s the unique Platform, Solutions,

Products that we have created out of our wealth of experience, unique problems of scale that we have solved over the last 10 years.

• What are the products/services the company focuses on? How are your services different from those in the market?

Avekshaa provides both solutions and products.

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Avekshaa solutions offer below unique solutions that cover all application life-cycle stages: Quickly bring Business back to normal: for IT systems / Apps in production rapidly isolate, diagnose and solve Performance, Availability, Security, and Scalability (P-A-S-S™) issues Proactively engineer an application with high performance, efficiency & reliability and prevent late discovery of P-A-S-S™ failures in a development program.

Hassle-free Migration: proactively prevent and resolve P-A-S-S™ failures in IT systems / Apps Migration, thus preventing business disruption post-migration Continuously improve QoS of production applications: proactively improve P-A-S-S™ levels and prevent surprise P-A-SS™ failures for business-critical applications, thus delivering sustained, superior customer 22 April 2021

experience.

Deliver Digital Transformation with superior customer experience: support customers to move to the target system which is Fast, Efficient, and Reliable while mitigating risks related to P-A-SS™ failures.

Our product – ‘appNeura’ offers ML/AI-powered products in the Digital Experience Monitoring (DEM) and APM-AIOps space.

We understand that in today’s digital world Application Performance has a direct link to an organization’s success and survival.

Our products address these challenges precisely. appNeura products provide actionable insights about the QoS of apps to enterprises. It suggests corrective actions needed to be taken to improve the app performance and scalability.

Further, it uses predictive analytics to forecast and prevent a potential

failure. This helps in proactive issue resolution and Customer Experience improvement across channels.

• How do you decide to take the company a step further in terms of your products/services?

We are planning to expand into new markets like the USA, Australia & Middle East.

• Is there any new addition to the list of products/services?

Anything exciting you would like to share?

Innovation is a 24/7 job at Avekshaa.

Below are some of the key additions in the product line and solutions being added.

Performance Engineering Centre of Excellence (PE CoE) to proactively prevent performance, availability, and scalability failures and improve QoS on an ongoing basis for application in the development or production stage.

AIOps Product that predicts, and prevents future problems Digital Experience Management Product (Delight) that finds faults proactively WFH-Pro product.

• Can you please brief us about your professional experience?

Rajinder Gandotra is the Founder CEO at Avekshaa. He was formerly an Associate Vice President and Management Council Member at Infosys Technologies.

Along with his team, Rajinder is building a world class technology company, with a vision is to be a global market leader in the P-A-SS™ Assurance space.

Rajinder and his team’s relentless focus on the vision for Avekshaa since the company’s inception have resulted in several global recognitions - from both customers and industry. Under his leadership, the company has been consistently recognized for its excellence, innovation, and value delivered.

Avekshaa has successfully built a brand for itself in the Performance engineering space. It has an installed base of over 50+ Enterprise customers, has won 14+ awards and recognitions, has multiple CXO level references.

Rajinder and Avekshaa have been widely covered in leading print and online media.

• What are the key achievements of your entrepreneurial journey?

Our customer obsessed deliveries have helped us grow and stay ahead of the competition. Customers love us for the same and 99.5% of customer advocacy is a testimonial

of the same.

country without any business disruption. Avekshaa Technologies which specializes in de-risking complex IT projects had played an important role in ensuring that the issues across the technology stack were identified and mitigated well in advance.

Some Examples: Customer Testimonials: Mr. Rajiv Sabharwal, ED & Board member, ICICI Bank “Recently Avekshaa Technologies has closely and proactively worked with our team and other partners in our complex big bang core banking migration exercise and helped us in our objective to go-live with zerodefect and zero-downtime in a short window of fewer than 48 hours. Avekshaa experts were engaged in the early stages of our migration program, and provided us with consistent and extensive support throughout this program….. Working with Performance experts from Avekshaa helped us identify areas for improvement to achieve a significantly higher degree of performance, mitigate technology failure related business risks and achieve this complex goal.

We strongly value our relationship with Avekshaa Technologies in our “Digital journey” to revolutionize the way we serve and delight our customers.”

Finacle core banking implementation was one of the most significant steps in the Bank's transformation journey. With able support from Avekshaa, the transformation journey was seamless” • How do you look after your employees? What makes your team unique?

We care for our employees by appreciating their work, through rewards. We are as good as our team. People are our core asset, and they are the shareholders in the company.

• Is there any special experience with your clients you would like to highlight?

Avekshaa has received a new video testimonial from Reliance, a Fortune 500 company, for Performance engineering of the largest Digital program in the world, which currently supports 170 million users with 20 million concurrencies.

Mr. Paul Abraham, Board member, and COO, IndusInd Bank ( www.indusind.com ) “In a successful single day cutover, IndusInd Bank transformed its Core Banking system by replacing its existing core banking system with state-of-the-art Finacle 10.2 in all branches and with zero post-go-live performance and scalability issues.

• It’s a rat-race out there. How do you cope with that?

I am enjoying my journey as an entrepreneur. Along with my team, we can meaningfully contribute to my customer, my team, and society.

The biggest challenge was to ‘go live’ on a single day across the www.theenterpriseworld.com 23

| Business Essentials

Tips On How Yo

A Printing

T

he main aim of this article is to share with you the benefits of a good printing company. It will outline some steps that may help you select the right printing company for your print job. The fact is that there are many options available, from your local printer to online services printers based across the globe. So how to choose a printing company that you get a quality, value for money solution?

The reality is that your marketing activities will leave a long-lasting impression on your prospects. It also pays to get it right and deliver 24 April 2021

a professional finish! If the quality of your printed materials is not meeting your needs, then your prospects can consider that your products or services cannot meet their needs. This step-by-step guide can help you select the right printer for your project.

presentation of their premises may reflect the quality of work they can produce. This may also help you compare with other printing companies. Ensure that you meet your account handler and see if there may be a rapport between you.

Visit their Premises Your print job is important, so where possible, it is worth visiting the printer yourself, touring the facilities they have to check out how they can perform, talk to the staff, ask questions, and generally get the feeling for how they operate. The quality and

Check the quality of work Done You have to ask for samples of recent work from your short-listed printers that can reflect the specification of your project, so you may make like-for-like comparisons. Check if the output is to the standard and quality you require – Are there any smudging

ou Can Choose

Company! of the inks – or miss-registered texts? Are the images blurred or clear?

The reality is that when you go for the cheapest option, you can prove a false economy. Therefore, if the products printed are not of a good standard, it can give a poor picture of your brand. Low price mostly means low quality. This is because companies may use cheap ink and paper so that they offer you very low-cost printing.

Furthermore, low costs may also mean that your job gets printed at the same time as other customers –

which may affect your lead times & the finishing quality. We recommend a printing company that is a bit more expensive. But it must offer good quality and value for money.

Check the reputation of the Printing Company Look at the printing company’s website and check their client list, and try to find out the number of years they have been printing. Do not be afraid to ask for existing customers’ references and some personal recommendations. Use social media like Facebook and Twitter to check on other client

experiences.

You may also find the information about the business from Vancouver based business broker who have information since they sell businesses for other people. It is worth doing as much research as you can upfront!

A good printing company should offer good quality, value for money printing service, and excellent customer service. A good working relationship with your printer may enable you to get better service like volume discounts, faster turnaround, and personal delivery.

www.theenterpriseworld.com 25

| Business Story

Frasil

Innovators of Tomorrow

T

he field of medical science is evolving and presenting radical innovations and solutions to problems humankind thought was nearly impossible or hard to achieve in the coming years. But the innovation of AI has given rise to many possibilities and innovations that are changing the outlook and the face of many industries. AI is not only improving the processes of many industries such as manufacturing, computing, etc. but its various uses and applications are helping breakthrough the medical problems. AI unlocks the potential and uses of many solutions that can help people with disabilities or who require some solutions to help ease their daily life functioning and fit in with the world at a more stable and adjusted pace. AI is on the verge of providing PLWD (People Living with Disabilities) a unique solution that is a custom fit for their disability, etc. Many companies are looking forward to stealing their products and services but only a few are successful with their implementations and unmatched products and services.

Frasil is the leading name that is devoted to help PLWD with AI and provide solutions that are never heard of but will help and provide everything that their clients require and will require in the coming future. They are one of the pioneers, in the industry aiming to commercialize the world’s first intelligent humanoid, that will change the way one looks at AI and also provide their clients with a solution, that is unmatched, yet will help them out in every way possible. Frasil is a truly unique company, unparalleled with their products and services and also a very trusted and loyal brand among their highly satisfied clientele. They are not only aiming to help PLWD but also leading the innovation curve of the uses and applications of AI. The company and its journey Frasil is powered by an AI neural network platform. Frasil aims to commercialize the world’s first intelligent humanoid that can give tangible benefits to people living with a disability (PLWD). Despite their unique product offering, what sets Frasil apart is their product’s ability to personalize user experiences, progressively, as each individual explores the Frasil platform. They can do this with a team of highly skilled experts, who have thorough and extensive knowledge and a combined experience of more than decades. Their focus is set on providing PLWD with unique solutions and a UI that is easy to use and understand shows their compassion, and relentless effort, to raise the level of humankind altogether.

Frasil faced a lot of challenges along the way and is still on the bumpy road but that is the beauty of a business/start-up, to ride the road with an unwavering spirit and relentless effort, as it is the journey that is remembered not the destination. Some of the initial challenges faced by Frasil are: PLWD finds using technology with either a black background and white text or white background with black text, much easier to navigate, but the norm is to build screens full of colour. Finding technology resources, who can design through the eyes of PLWD, rather than their “normal” eyes, because they have been taught to build technology the traditional way which favours (normal users).

Frasil’s catapult to success Frasil is very focused on its direction and the timely manner in how the company is tracking. Over the time the team spent, in first-hand engagement, clarified that the user is the actual decision26 April 2021

Fran Killoway

Executive Chairman

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| Business Story

maker. In Australia, there are some corporate structures, like the NDIS, that look after groups of PLWD but in the end, the PLWD is the decision-maker.

children, they are too scared, embarrassed, or shy to tell their teacher they need the bathroom or help. So, the inevitable accident occurs or they don’t get help.

Over the 10 years, building Frasil, the team trialled Frasil over 100 times to groups of PLWD and there was always strong pushback, on something that needed to be constructed differently. Late in 2020, the feedback was confirming that the Frasil build was answering the needs of most PLWD which was the trigger to push Frasil out into the market.

There are over 300+ competitors, in the disability market, but there is no competitor offering that covers all disabilities in one application.

Most of the competitors, in the market, focus on specific disabilities cutting out a large percentage of the market. Frasil, in the alternative, allows all PLWD the opportunity to individually tailor their version, of Frasil, to their particular needs, emerging as a niche in the market. Frasil’s mantra is to firstly, accept all feedback and secondly, using this feedback by continually enhancing the existing Frasil apps while building additional Frasil apps.

These are some of the reasons that keep the Frasil’s hold in the market bold and strong and keep them a leap ahead of the competition in the market.

Frasil’s unique product offering, new additions, and its hold in the market Frasil is set to provide an intelligent humanoid that will not only improve the daily life and functioning of PLWD but will also give them confidence with their easy-to-use platform and unmatched service standards and quality. Frasil makes sure that all their customers are satisfied, and given the products that are customfit to their specific solutions, they will never say no to a specific disability or challenge and will stop at nothing to provide their customers a user experience and product that is unrivalled and unparalleled.

Frasil has just completed the first iteration of MyShool. This app was requested by teachers looking after special needs children. For example, two icons appear on each of the screens along with say, my school bag, my crayons, etc. The first is a toilet and the second is a help icon and both buttons are always in the same position on every screen. With a lot of disabled 28 April 2021

psychology, sociology, and linguistics; research methodology, political behaviors and strategies, strategy and market direction, and the building and commercializing of businesses and their products and services.

Fran thinks entrepreneurs have a lot of different responsibilities. In her case, she knows how clever the software code that she built is, and thus, her first responsibility was to build an ethical framework, allowing the Frasil code to reach out to all PLWD. Frasil intended to give as many PLWD choices and a voice to be heard while trying to maintain a balance been the economy and the ecosystem of PLWD. Understanding that PLWD are just people like us and as they have different needs, they must be able to make their own decisions so they can develop as individuals.

This is paramount to Frasil’s philosophy, which is achieving own goals, making choices about one’s life, and having some control over things that are important to them.

Leadership at Frasil Work Culture at Frasil Fran Killoway is the Executive Chairman, Founder, Inventor, and visionary that has been the flag bearer of Frasil. She is not only an experienced expert with her involvement in creating, developing, and delivering technology for more than 20 years.

She has previously taken a startup technology from Australia to the USA and licensed that technology to a US Fortune 500 Company in the defense industry.

Apart from Fran’s experience in creating, developing, and delivering technology, other areas of competency include anthropology, philosophy,

Fran believes in leading through humility and vulnerability, allowing for both positive and negative feedback, up and down the management chain in the daily running of the company.

Frasil’s first interaction with each PLWD and the first-hand the changes Frasil can make in each PLWD’s life journey is all the motivation the team needs. Fran believes in allowing people to use their strengths because she wants to surround herself with strong successful people and they must be encouraged to contribute and allowed to grow.

| Interview With The Enterprise World

TRAILBLAZING INDUSTRIAL AI SPHERE

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echnological progress has brought many possibilities and applications that are not only changing the reality but also changing the face and functioning of many industries and sectors. The innovation of AI has been nothing less than a revolution changing the decade-old functioning and methodologies.

The applications of AI are unfolding now and then as it is relatively new plus its uses expand over different horizons and planes such as Marketing, Automation, etc. AI and its applications are being applied and used in many industries which is not only saving valuable man-hours which can be used for other crucial tasks, also AI is being used in Manufacturing, Product Design, Retail, Value chain, Supply chain, etc. which changes the game altogether and brings the industries and sectors involved leaps ahead into the future. The applications and new possibilities of AI are unravelling and its uses are equally thrilling and exciting.

Flutura has been leading the sphere of innovation, providing highly sophisticated, advanced yet easy to understand and use applications and solutions in AI. They are the most looked after brand when it comes to Industrial AI solutions which are custom-made and perfected in every detail to make 30 April 2021

sure their clients receive a wide range of highly innovative and latest solutions all under one roof.

Their competition in the market is far behind their learning curve and the respect and name of Flutura in the Industrial AI space needs no introduction. They specialize in products and services, business models and operational sustainability, etc. and much more making them unparalleled in the industry and leaders of the innovation curve in the AI industry as a whole.

In conversation with the Co-founder and CEO at Flutura, Krishnan Raman. Let’s hear more about his company, their service offerings and its entrepreneurial journey.

Tell us about your company and its early days.

Flutura is a visionary in Industrial AI solutions and Cognitive Digital Twins, providing transformational financial outcomes to our customers. ‘Flutura’, means butterfly, inspired by nature’s greatest transformation from a caterpillar to a butterfly. Flutura impacts financial outcomes for our customers, by powering operational excellence and reliability using AI. We are on a mission to deliver a billion dollars of outcomes to our

customers by 2024 through our Industrial AI solution Cerebra.

Cerebra today powers missioncritical operations for over 5000 industrial facilities worldwide which include chemical plants, metals and mining operations, oil and gas fields, large scale transportation and other heavy industrial assets. Several visionaries and marquee industrial leaders like Shell, ABB, Honeywell, TechnipFMC, Patterson, Henkel, BJ Services, ST Engineering have trusted us as partners in their digital journey.

Operational transformation is a larger canvas where digital transformation is taking prominence. As the industrial revolution enters a new era where industrial companies are forced to rethink - their products and services, business models and operational sustainability; the key underlying theme which would differentiate the winners versus the rest would be around their Agility to respond to the ever-increasing demands of their customers in a hyper-competitive and connected world. Digitization and how well companies use their data to drive impactful financial outcomes will become the lifeblood of their operations. Just to put things in perspective S&P predicts that 75% of the S&P 500 will be replaced by 2027. Our world is changing and

Krishnan Raman

CO-FOUNDER AND CEO

changing fast.

Flutura was the forerunner in the Industrial AI space and hit the market at a fairly early stage. It took some serious efforts to educate customers of the value that the solutions deliver and get them to pilot the solutions leading to some challenging initial years. However, today those investments are paying off and Flutura is uniquely positioned as a leader to harness the massive growth potential that Industrial AI and Digital Twin markets offer in the post-COVID19 era.

A lot of decisions in the industrial space has traditionally been driven by a few experts and tribal knowledge was considered mandatory. Instilling the awareness and confidence to see how decision making can be sharply solved at scale and democratised using algorithms was a task we had to

overcome. We cracked this extremely well with a transparencyled approach and today it uniquely differentiates us from our competitors.

Tell us about the services Flutura offers, your plans on taking them ahead and any new additions to the arsenal.

Our product Cerebra has the industry’s most comprehensive suite of tools and technologies to address the end-to-end AI value chain. The suite consists of out of box Digital Assistants for advanced operational diagnostics and prognostics, Cerebra Edge for enabling closed-loop actions in facilities, Vision-based diagnostics for non-intrusive detection of process deviations, and finally Engineer’s Workbench for empowering reliability and production optimization engineers to leverage data science for

complex data-driven engineering analysis.

Most of the products in the market don’t have the intricate features needed for deploying and industrializing AI solutions at scale.

These features enable us to provide accurate insights when scaled up.

Every subsystem within Cerebra supports massively parallel processing and distributed computing for supporting missioncritical and reliable deployments.

We have invented and engineered advanced pattern recognition algorithms to harvest critical operational signatures, the industry’s first cognitive digital twin to contextualize the industrial facility to the most granular extent to enable value impacting digital assistants, and last but not the least low-code / no-code self-service workbenches for engineers to calibrate and fine-tune the system

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to realize the intended business benefits.

Many of the industrial companies have large scale operations, assets and customer base. But very few companies have real-time insights into last-mile operations across various business processes. This is where we see the next level of efficiency improvements.

There are several themes we have identified in terms of how this space would evolve. A few of them are – increased investments will happen to measure microeconomic factors influencing operations, focus on system-level optimization, investments into self-service tools, investments into cognitive assistants, investments into lowering carbon footprint and many more.

This space will continue to evolve, and we believe every step from now on will be towards Large Scale Autonomous Operations which will become all-pervasive and AI will take centre stage. You can imagine the disruption which will happen 32 April 2021

through this evolution.

Cerebra’s product roadmap has been aligned to the above themes and we have identified the key capabilities needed for the next 5 years.

We are super excited to introduce Engineer’s Workbench a gamechanger for the industry to empower reliability and production optimization engineers to leverage data science and AI for data-driven engineering analysis. This tool would eventually help companies to industrialize data science adoption within the enterprise via cognitive assistants to support operational decision making and set the stage for autonomous agents.

Our customers have used the tool for performing a wide variety of analysis such as root cause analysis for valve failure, calibration of a fuel injection system for optimizing fuel consumption, alarm rationalization, pipeline integrity analysis, operating and avoidance range baselining and many more.

We see infinite possibilities in front of us.

Please tell us about your professional experience.

I have had the privilege of spending a very delightful and extremely nourishing three decades in the Technology industry. These decades have been the most fabulous period for the Information Technology industry as the industry and the players have had to grow at breakneck speed while embracing change like never before. The very essence of what we call the VUCA world (Volatile, Uncertain, Complex and Ambiguous), constantly learning, adapting, leading, keeping my resilience and conviction, were all something I experienced every day in my career.

I have been fortunate to cover a wide spectrum of organizations and worked for global technology majors IBM and Microsoft, each uniquely different in the cultural context and the principles of management. Learnt the threads, nuances and agility of start-ups serving Mindtree.

“larger vision” than ordinary, passionately given their best, and looked at the business with their heart, head and mind equally.

Creating the “smell of the place” that is just as comfortable as your home to share, fight, help … just be Authentic and let others bring their authenticity… that has made all my teams unique.

We focus a lot on the mental and physical fitness of our team members. For this, we regularly conduct yoga and meditation sessions. We also try to bring in curated knowledge material to expand their potential.

My formative years were with IBM, learning the ropes of technology, sales, creating the right value and impact with customers.

Served 16 years as a key member of the Executive Leadership team at Mindtree. Built and led the Global Digital Business as the Executive Vice President and established Mindtree as a significant partner for Global clients to “Make Digital Real” for their businesses.

Till 2019, was leading Digital and Services in Microsoft India and as a member of the India Leadership team driving the transformation and adoption for customers to the Cloud and Digital world.

The current journey with Flutura is most exciting as I have been fortunate to be in the hot area of AI & IoT, massively impacting customer’s outcomes and working with an exceptionally talented and passionate team.

Your take on employee relations and the factors that make your

team unique.

Your views on the rat-race going on in the market.

Health, both physical and Mental.

Regular yoga & meditation. For their knowledge enhancement, we encourage them to join courses and participate in different competitions, events, etc. Teams are super talented and their talent makes them unique.

I have never seen my profession or the corporate as a rat-race at all. If you step into the corporate world with a view of owning a title before so-and-so age, you fail to absorb the learnings, and even if you learn, you fail to enjoy the journey.

I love working with people and my DNA is tuned to be caring and emotional! So, every team I work with has been incredibly special to me and has been my extended family. I believe I have always made every team member and every stakeholder feel they can be just themselves, with their best and the “not so best” aspects of them.

Giving the team the freedom to operate, make mistakes, imagine and experiment is crucial to me as a leader.

At every point in time, I have had the empathy to understand and know what exactly is going through the mind of the person I am dealing with. Every team of mine has always been eager to create a

I have truly loved every work I have done. My genuine care and passion for people have stood me good equally with my teams as with my customers. I stay curious every day to learn something new and the mad world of technology constantly excites me. It is not the nuances of technology, but the use of it and how well it can impact our businesses and life that keeps me moving with cheer every day.

If one sees this as a rat-race and gets into the complicated chakravyuh of comparisons, we might make money and perennially be unhappy! The best is to just be curious and enjoy every moment of success or failure equally.

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| The CXO Talk

Top Cyber Security Concerns

34 April 2021

Dan Stone, COO at Storage Made Easy

I

work for a software company whose main product manages access to enterprise file and object data. My colleagues and I often find ourselves talking to our customers’ information security officers (CISO’s), both during the sales process and after our product has been selected. These conversations give us ongoing insight into their most pressing concerns. What follows is a brief discussion of some of the leading issues with which they wrestle.

Ransomware Ransomware is malicious software that gains access to files and changes them so they can no longer be interpreted by their owners.

Once the files have been changed, the perpetrator of the attack demands a fee for restoring the files to their pre-attack state. When ransomware attacks were a new phenomenon the attacks almost exclusively targeted individuals.

More recently, however, businesses and public institutions have been among the targets, often with highly disruptive results. Hundreds of millions of dollars are spent each year by ransomware attack victims to recover their data.

Backups are the best mitigation

against “conventional” ransomware attacks because they allow the affected files to be restored to their pre-attack state. Some ransomware programs, however, both corrupt the files to which they gain access and send copies of these files to the attackers. In these cases even victims who have backup copies of their data will sometimes pay the ransom to prevent the information in the stolen files from being made public.

Data Leakage The ability to share information effectively is one of the hallmarks of an effective organisation. From an information security perspective, however, information sharing raises the challenge of preventing the information from being shared with outsiders who should not have access to it, a problem known as “data leakage”.

Enterprises employ a variety of strategies to try to prevent data leakage. Scanning outbound email messages for suspect words or phrases and suppressing messages in which that potentially sensitive information is detected is a popular approach among larger and more security conscious organisations.

For many organisations it is necessary and appropriate to share sensitive information with selected outsiders. That situation raises an even trickier question: How can the sharing of data by its intended recipients be controlled? Although there is no perfect answer to this question, several techniques can be used to reduce the likelihood of unwanted onward sharing and, when it does occur, assist with determining which external party allowed the data to be shared. The techniques include: using with password protected links, sharing with links that can only be used once or a small number of times, making data viewable but not downloadable and watermarking shared data to identify the party with whom it was shared.

Sensitive Data Tracking An unintended consequence of the free movement of information within an organization is that digital documents containing sensitive information may become scattered all over the organization’s storage systems. When this occurs, an organization may find it difficult to convince regulators, customers and other stakeholders that the information is being used responsibly and in accordance with

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| The CXO Talk

privacy retirements such as HIPAA or GDPR. To prevent this problem from occurring, some organisations have procedures to scan the contents of their storage and flag documents that contain potentially sensitive data. This gives them strong evidence that sensitive data is being handled carefully and allows them to take proactive measures to prevent it from being handled carelessly or used inappropriately.

The risk with these systems is that as more and more of them are adopted by an organisation, the possibility increases of fake login pages being used to harvest credentials. To prevent authorised users from unwittingly entering credentials into bogus authentication pages, many organisations have expanded the scopes of their single sign-on systems to include web-based thirdparty applications.

Identity and Access Management Identity and Access Management (IAM) is the most fundamental determinant of an information system’s security. Strong IAM keeps unauthorised users out and ensures that authorised users have access only to selected resources.

IAM is a vast topic but three high level principles can help make it understandable.

Finally, access controls should make it simple to understand and manage the access rights afforded to each authorised user. Here we are concerned not only with whether a user is allowed to use a system, but also with what actions they can take while using the system. The practical difficulties of achieving this simplicity compound as the number of systems increases.

From our own work at Storage Made Easy we know that storage access controls can be unified in a way that provides this simplicity.

Similar methods of unifying the management of access privileges beyond basic login across applications, however, are devilishly difficult to achieve.

First, gaining access to a system or resource should require that a prospective user of a system provides strong evidence that they are authorised to use that system.

Complex passwords, fingerprint recognition, voice recognition and timed one-time passwords (TOTP) are all examples of the kinds of evidence that organisations may require to prevent unauthorised access to and use of their systems and data.

Second, great care should be taken to prevent impostors from successfully impersonating authorised users. Passwords on sticky notes stuck to a user’s monitor may be a thing of the past (we hope!), but the challenge of preventing credentials from being stolen has become even greater as use of third-party systems over the web has become more common.

36 April 2021

Access Monitoring and Auditing To create a secure information environment the enterprise has to know who is accessing its sensitive data. ‘Who’ logged in to a system, ‘what’ actions they took or are taking while logged in and whether they remain logged in are fundamental inputs to an effective cybersecurity program. As with other aspects of information security, the difficulty increases as a function of the number of systems used by the enterprise, and the incorporation of web based applications provided by third

parties further increases the complexity of the task. Single sign-on systems, as discussed above, can provide an effective way to obtain information about logins and logouts across systems.

Consolidating the information about actions taken by users while they are logged in is a more difficult challenge. Many enterprises try employ a strategy of forwarding records of user actions from disparate systems into a unifying repository to try to meet this challenge. Although a variety of commercial and open source products and components are available to assist with this task, it remains an ongoing issue for information security specialists and the other IT professionals with whom they collaborate.

These are just a few of the many issues that information security professionals wrestle with on a daily basis. For them the great challenge is not just keeping information safe; it is keeping information safe while allowing it to be used as intended in pursuit of the enterprise’s business goals. The Enterprise File Fabric software helps information security professionals meet this challenge across their organizations’ storage systems. While we recognise that no single piece of software can provide all of the security capabilities needed by a modern enterprise across all of its systems, we try to ensure that ours provides the right mix of features for managing access consistently across the many kinds of storage that companies and enterprises use in their day-to-day business, whether in the office or working from home.

| Business Story

BeReal The Brand W

e are British high quality Women’s Activewear brand. Our website is www.berealwear.com and our IG account is @berealwear, we are offering nationwide as well as international shipping.

Our Activewear is for everyone who wants to be unique and be real. Because we truly believe everyone is exceptional and unique in their own way and our clothing brand represents that.

‘Be yourself, be real... you are enough’ Meet The Founder – Batool Zaidi As a fitness enthusiast myself I have always believed in inner beauty, body positivity and eco friendliness.

BeReal Wear is all about body positivity and believing in yourself. I wanted to create something that can help women believe in their true self and who we really are when we let go of all of the stories, labels, and judgments that we have placed upon ourselves. “It is who we naturally are without the masks and pretentiousness.” Based in London, UK, our website offers a range of sportwear and in vibrant colours. Our Activewear is for everyone who wants to be unique and be real. Because we truly believe everyone is exceptional and unique in their own way and our clothing brand represents that.

“Be yourself, be real you are enough” BeReal – Our Products Our designs are made for women to wear during yoga, cycling, running, training and they are super comfortable for working from home or lounging. Our activewear is minimally packaged with recycled and recyclable materials.

You can see more of BeReal products at: Website: www.berealwear.com | Instagram: @berealwear

38 April 2021

Batool Zaidi | Founder

| Interview With The Enterprise World

GND Solutions A REVOLUTION DIGITALIZING THE SPHERE, IOT REDEFINED!

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he world is progressing towards diversity and the world of business is equally adapting to find and develop diversified products and services.

But to achieve the same the companies and start-ups have to think out-of-the-box as it is easy to provide a plethora of products/services but it is a completely different thing to maintain the service and standards throughout the range. It also requires one to have the skilled and expert personnel to achieve the same and keep the products/services updated with the latest technology changes and the latest industry trends. Thus, finding a company or start-up that offers a wide range of solutions is easy to find but finding the one with the finesse and expertise in the diversified solutions is hard and equally challenging.

GND Solutions enters the domain of IoT and M2M with services that are not only diversified but also have the best industry standards packed with the latest technologies and extensive knowledge of the products/services and the industry.

GND Solutions is truly unique under the leadership of its CEO, Siva Reddy AV. Siva is not only the definition of a true leader but also has experience of more than 2 40 April 2021

decades spread across many domains and industries. His experience and expertise in skills such as diversification of Strategy/Product, Service Expansion Strategy/Growth, International Market Strategy/Technology strategy, Team Building, Leadership, Mentoring, and Business Development, etc. making him a true giant in the field and his company takes all his skills and other services to the next level, making GND Solutions one of the best and most sought-after after companies in the domain.

In conversation with the CEO of GND Solutions, Siva Reddy AV. Let’s hear more about his company, its service offerings, and its entrepreneurial journey.

The building blocks of GND Solutions The fundamental driving force of GND Solutions is bringing innovative and transformative digital solutions for Industrial, Retail, Pharma, and Enterprise segments focusing on Cold Chain Management, Warehouse Management, and Asset Tracking.

The company maintains a 3-way service pattern for promulgating its products and services, amongst national and multinational clients.

GND Solutions offers an end-toend solution for IoT & M2M segment for the global market.

Their services address the market needs for various applications like Cold Chain Management, Location Tracking, Asset Monitoring and tracking, Agriculture, Security, and Alert systems. GND Solutions offers products using various technologies like LoRaWAN, NBIoT, CAT-M1, Cellular, Wi-Fi, BLE & SigFox, etc. Based on the business-specific use case.

Their unique and diversified service offerings The company is proficient in transforming concepts to solutions ranging from miniature to complex system designs. Their proven design practices ensure superior quality and on-time delivery every time in providing complete end-end IoT Solutions across industries and domains. Also, GND offers a variety of services for those who are looking at specific skills such as: · Embedded H/W Design Services · Firmware Development Services · IC Packaging & Sip Design Services · Mobile Apps (Both Android & iOS)

Venkata Siva Reddy CEO

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| Interview With The Enterprise World

· Desktop Applications & Tools · Front End Framework & Dash Boards · Backend with Mean Stack & Cloud · Testing & Certifications Their services are custom-made to fit their client’s needs and demands, giving high user satisfaction and exceeding their expectations. Their services are diversified, covering major aspects that a company needs high-end and scalable solutions.

These include: Product Engineering: Under this segment, GND Solutions and its team forge the products according to the client’s needs. After an indepth analysis of the client's business needs, the company works as a development team for the client and crafts the product that achieves their satisfaction. GND does not just deliver a product design that works but also ensures it’s optimized in all aspects such as cost, testability, and manufacturability.

GND does take up both new product developments and also those which involve re-engineering to come up with products as a replacement for legacy products.

They truly define engineering with their cutting-edge technology, crafted with complete accuracy and finesse, tailor-made to fit the needs and requirements of their customers.

In-House Products: GND is an OEM partner for many large global MNCs to help them deliver and implement IoT Solutions. The company developed numerous IoT products such as Industrial grade IoT gateways spanning across all 42 April 2021

wireless technologies, Smart Plugs, Smart Street Light Controllers, Home Automation hubs, temperature & humidity sensing devices, asset trackers, motion sensors, feedback buttons, door sensors, vibration sensors, pressure sensors, and soil moisture sensors.

GND Solutions, their clientele, and their achievements GND Solutions is aiming and growing to be a global name in providing IoT and Digital Solutions for Cold Chain, Asset Tracking, and Industry 4.0 applications. They are facing exceptional growth and have steady clientele from Australia, Singapore, and Dubai, giving them a pan world presence with plans set to enter Europe and build a strong brand presence in Northern America all over the globe.

They have achieved many milestones in their journey, some of which are: In 2016, GND got a project with one of the largest telecom companies to design, manufacture and supply an IoT device as an OEM partner to enable the telco to launch its first enterprise IoT solution business in India.

GND delivered the product in record time while meeting all the quality standards, along the way developed an application to show the end-to-end capability of the product, which enabled GND to launch its own IoT solution offering in the market in 2018. In 2021, GND has topped the chart of one of India’s largest telco’s vendors as a strategic partner and ODM for providing numerous IoT devices.

The backbone of GND Solutions GND Solutions and its services which are technologically advanced and exceeding the benchmarks for industry standards and quality has been made possible with the team of GND Solutions with their expertise and thorough industry knowledge. All this requires a leader who does not only has sound and in-depth knowledge of the industry and all the services the company offers but is also experienced and able to handle a team of diversified experts, etc. A leader’s job is endless and requires a new skill or ability to take the company and its employees forward. GND Solutions has one of the best leaders with them who is a visionary, a man with a mission, and a man with many roles, Siva Reddy AV. Venkata Siva Reddy Started GND Solutions in 2015 as an engineering services venture. With over two decades of experience in product engineering, chip to cognition R&D services in IoT and M2M segments, he is an expert in Cellular, GPS, Wi-Fi, LoRa, Satellite transceivers, RF design, Tracking and Monitoring, and Battery Charger Applications with a deep understanding of driving technology strategy, business administration and product management.

Siva Reddy has bootstrapped this company and with all his technical and managerial capabilities succeeded in placing GND comfortably in the list of go-to IoT product companies in India.

| Interview With The Enterprise World

Nirmalya Labs PRODUCT ENGINEERING, FORTIFIED AND REDEFINED

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ngineering is not only taking the world of machinery and technology ahead but also bringing many changes into the functioning of things and changing the face of many industries on the way to achieve innovation and breakthrough. The latest engineering feats such as AI, Blockchain, etc. are changing the face and functioning of many industries and taking mankind into the future full of possibilities and extensive applications of the same.

As new companies and start-ups are bustling into this domain it becomes highly important to have a sound and solid product base. This can be achieved by product engineering, testing, and most importantly consulting as a minor fault in the product can have a detrimental impact on the company and its name, as, in the evolving world of breakthrough technology, the product is the name and the face of the company.

Nirmalya Labs is a leading name in providing services in the field of product engineering, testing and consulting, providing expert solutions from a team of highly skilled and expert personnel, with 44 April 2021

extensive and thorough knowledge of the industry and the related technologies. They are truly unique in their product offerings with an extremely high client satisfaction rating and loyal clients that without a doubt return to them for their tailor-made products that are fit to their demands and needs. Nirmalya Labs not only are an unparalleled product provider but also a leader in the innovation curve, taking the competition in the market by storm.

In conversation with the Chairman at Nirmalya Labs, Biraja Prasad Nath. Let’s hear more about Nirmalya Labs, their products and their team’s entrepreneurial journey.

Please tell us about the company and its journey so far.

Nirmalya Labs is a company that blossomed out of the need of its cofounders to start something on their own, where they could innovate and do something which they never got to do in their corporate life.

After working for more than 20+ years incorporate, the duo of Biraja Prasad Nath, & Keshav Tripathy decided to carve a niche in the domain of Product Engineering.

Our key services include Product Engineering, Enterprise Application, Agile Testing and Finance & Accounting Services.

Considering the volatile dynamics of the global economic system, every company/organization needs cost-effective, robust, secure and hassle-free services. We envision becoming partners in the success of entrepreneurs by helping them translate their ideas into worldclass software products.

Recognized as a start-up by the Govt. of India and Odisha, we deploy innovative enterprise solutions in a cost-effective way that allow small, medium and large businesses to leverage technology effectively. When innovation, passion for customer success is amalgamated with values, ethics, quality and sustainability, the blend becomes a perfect combination for a successful company.

Well, challenges exist mostly around money, talent and survival.

But we have to weather the start-up storm and not just survive but succeed, we have looked beyond these ‘initial’ challenges and planed for long-term impact. Survival and success depend on several things, but the most critical ones in our

LEADERSHIP

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| Interview With The Enterprise World

mind have to do with problem identification, designing scalable solutions and putting the right team in place to execute it.

Since its inception, we are very much clear about what we are going to do. We have identified problem statements, build the solution. Our first product on MBC (iPravaah and mPravaah) well accepted by the customer and in a short time frame, we got more than d by 2M consumers. Secondly, we have put most of our efforts to build an ERP (Extend) solution which caters to customers who can’t afford big names in the market and at the same time they need an innovative and costeffective integrated enterprise solution. We are happy, in the last one year we have more than 20 customers on board for Extend and many in the pipeline.

Tell us about Nirmalya Lab’s unique products and how you take them ahead.

Predominantly we work on product engineering; however, we are also working on enterprise application, Testing and consulting. We as a start-up, have handpicked passionate engineers who want to take the challenge and dive deeper into the latest technologies like Blockchain, AR, & AI. Blockchain is a match made in heaven for the sharing economy as Blockchain enables philosophical alignment between the sharing economy users. We are positive thinkers and see the invisible, feel the intangible, and willing to achieve the impossible. We are a very small entity, yet technologically ahead of many companies in the market. As a niche SW Product Company, we 46 April 2021

are targeting start-ups that have an excellent idea but do not have an engineering team to translate the idea to the product. At Nirmalya Labs, we work with the following motto and message to customers:

“You Focus on Your Core Business, let us do the Engineering.”

We as a company spend lots of effort on innovative solutions and technologies which would help a majority of the society. Recently we have started work on an innovative solution using AR & ML for the grooming industry, which will be affordable for budget customers.

Tell us about your professional experience and the experience of Nirmalya’s highly-skilled team of experts.

Biraja Prasad Nath, with over 22 years of experience, Biraja has worked with leading global organizations such as Progress Software Corporation, IBM Labs, Credit Suisse, LTA-Singapore, Singapore Ports, Alltel-USA, Satyam Computers, and Tata Steel, Jamshedpur. Before Nirmalya Labs, Biraja was the Director & Head of Engineering in Progress Software Corporation. Biraja is an alumnus of the National Institute of Technology, Jamshedpur.

Keshav Tripathy, With over 30 years of industry and consulting experience as Project and Program Manager in the domains of manufacturing, logistics, credit card, port operations, insurance, etc. Keshav has worked with giants like NIC, Tata Steel, Satyam, GE, and IBM. Keshav is an alumnus of

the National Institute of Technology, Rourkela.

CA Dayanidhi Harichandan, with over 20 years of experience in Strategic Financial planning and controlling, fundraising, financial accounting, auditing, budgeting, tax management and statutory compliance. Dayanidhi has worked with giants like PwC, and AAA group of companies. Daya is an alumnus of ICAI, India.

Your take on employee relations and what makes them unique.

To make our work enjoyable and make the office feel like a second home, we emphasize 3R (Respect, responsibility and recognition).

Some of the key areas, where Nirmalya Labs religiously focus on are as below: Treat Employees like grown-ups and partners. We share information with partners, listen to their ideas (or better yet, actively seek out and act upon their ideas) and assume they are responsible enough to manage their own time and selfdriven.

Treat everybody equally irrespective of experience and position. We pay partners decently and give them good benefits, including not only decent healthcare, Group Insurance but other even rarer essentials, like paid parental leave, Anniversary Leave, and equities. And lay-offs as a last resort for us.

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HOW TO MAKE THE MOST OUT OF YOUR

Real Estate Investment

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W

hether you’re just starting out or you’re a seasoned investor, the real estate market is always a productive outlet for new ventures.

While the market is consistently viable, it’s also quite competitive.

To get the most out of your real estate investment, you’ll have to be strategic about your plans, educate yourself on available resources and options, and find the best ways for your investments to work for you.

Keep reading for a few simple ways to get the best return on your real estate investments.

Understand Your Market If you’re about to purchase a new property, do some heavy research on the market that you’re buying into. You shouldn’t only consider the overall state of the real estate market. You should focalize your research on the local market that your prospective property is in.

Whether you’re considering resale or rental, there are many features that prospective buyers and renters will consider before deciding to buy or rent your property.

For instance, you should look into the crime rates, school systems, medical resources, transportation options, and shopping areas surrounding a residential property before settling on a purchase. If any of these key features suffer from your property’s location, you may want to rethink the purchase.

Likewise, you should look into other rentals in the area to get an idea of their rates and features. If none of the rentals in your chosen area are going for the rates you’re

considering, you may need to rethink your plan to suit your locale. Your property will be competitive to buyers and renters if you keep your competitors’ figures in mind and make your property more attractive and accessible.

Check Out Available Financing Options Whether you’ve located a property you’d like to purchase or you’re just getting prepared, you may need to look into some special financing options to prevent your purchase from hurting you financially.

For example, experienced investors may start looking into adding a larger, multifamily rental property to their portfolio while the market is booming. However, purchasing something like apartment complex is far more complicated and expensive than buying house or condo to rent. If you’re in this boat, you may want to look into an apartment building loan for commercial investors. Loan programs like this can help you keep your personal finances and your commercial investments separate. You can also prevent them from impacting one another.

Further, take full advantage of the tax benefits afforded to real estate investors. Lots of property expenses and utility costs are deductible, which adds up over time and contributes to greater profits. Rental property deductions can include mortgage interest payments, property insurance, and maintenance and advertising costs.

This helps to make necessary expenses more manageable.

Market Your Property Whether you’re trying to sell property or rent it out, good marketing is essential to succeed in a competitive market. Making your property look good and showing off its features will help you draw in buyers and tenants, and by extension, make more money.

The best way to get prospective buyers and tenants to see your property is to build a social media presence. For a market that relies heavily on aesthetics, social media platforms are perfect for displaying real estate.

Create profiles on popular platforms and post photos of your property’s interior, exterior, and surrounding environment. Make sure that your target audience can easily find any information regarding available amenities and rates. The more accessible your property appears, the more desirable it will be.

Further, platforms like Zillow, Airbnb, and even Facebook Marketplace are great outlets for posting available units. And you can get in touch with prospective buyers and renters. All you have to do is make the information available and interest will shortly follow!

With these tips, you’ll be able to make your real estate investment work for you without much stress or effort. Great properties often sell themselves–all you have to do is take advantage of available resources and start making money!

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