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Womenentrepreneursandleadersareignitingapowerfulparadigmshift,inspiringandshapingtheleaders oftomorrow.Theirexceptionaljourneysindiverseindustriesarerewritingthenarrativeofwhat'spossible. Bybreakingthroughglassceilings,championinginnovation,andfosteringinclusivity,theyexemplifythe pathtowardabrighter,moreequitablefuture.
FeaturingforTheEnterpriseWorld’sthisissueofTheMostInspiringWomenLeaderToWatchOutFor 2023arethestoriesofsuchstrongandinspiringwomenleaderswhoareleadingtowardsanewtomorrow
AsgeneralmanagerofSanofiConsumerHealthcare, isdirectinghercareertowards VaneeGosiengfiao effectivetransformationinleadershippositions.Throughoutvariousjobsandrolesindifferentcompanies, shefoundfulfilmentinaffectingtransformation.Thetransformationismajorlyrelatedtobusinessmodels, revolutionizingcompaniesintogrowthorprofitabilityortransformingbrandsintoprofitableyields, increasingmarketshare,orreconstructingteams.
Holdingthepurposeoftransformation,Vaneethinksthatonecannothaveastablebusinesswithoutthe abilitytotransform.
Withherrelentlesspursuitofexcellence,determination,andgroundbreakinginnovations,Jacine Greenwoodhascapturedtheattentionandadmirationofthebusinesscommunity.Hertransformative leadershiphaspropelledRoccocoBotanicalstounparalleledheights,firmlyestablishingitasanindustry titan.
Witharichbackgroundinnursingandexpertiseasaprofessionalcosmeticchemist,Greenwoodhas traversedadiverseprofessionaljourney.Startinghercareerinnursingandsubsequentlyventuringintothe fieldofAesthetics,herpassionledtoherbecomingaskilledcosmeticchemist.Throughouther17-year journey,shededicatedherselftostudyingmarketingandcopywriting,recognizingthecrucialroleof effectivecommunicationinconveyingapersuasivesalesmessage.
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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.
Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.
AsgeneralmanagerofSanofiConsumerHealthcare, is VaneeGosiengfiao directinghercareertowardseffectivetransformationinleadershippositions. Throughoutvariousjobsandrolesindifferentcompanies,shefoundfulfilmentin affectingtransformation.Thetransformationismajorlyrelatedtobusiness models,revolutionizingcompaniesintogrowthorprofitabilityortransforming brandsintoprofitableyields,increasingmarketshare,orreconstructingteams.
Holdingthepurposeoftransformation,Vaneethinksthatonecannothavea stablebusinesswithouttheabilitytotransform.
Withherrelentlesspursuitofexcellence,determination,andgroundbreaking innovations, hascapturedtheattentionandadmirationofthe JacineGreenwood businesscommunity.HertransformativeleadershiphaspropelledRoccoco Botanicalstounparalleledheights,firmlyestablishingitasanindustrytitan. Witharichbackgroundinnursingandexpertiseasaprofessionalcosmetic chemist,Greenwoodhastraversedadiverseprofessionaljourney.Startingher careerinnursingandsubsequentlyventuringintothefieldofAesthetics,her passionledtoherbecomingaskilledcosmeticchemist.Throughouther17-year journey,shededicatedherselftostudyingmarketingandcopywriting, recognizingthecrucialroleofeffectivecommunicationinconveyinga persuasivesalesmessage.
L E A D E R S I N S P O T L I G H T
Ifconveyedinanengagingmanner,goodstoriescandevelopintogreatones.AtThe EnterpriseWorld,weareonapursuittogivevoicetosomeoftheuntoldsuccessstories fromtheworldofbusiness.Ourproficientteamhastheknackforidentifyingsuccessful storiesandtransformingthemintocompellingstoriesthroughourprofessionalandartistic touch.This,combinedwithourprovenindustryexperience,makeourmagazines compellingandinsightful.
Inthesebusinessstories,wecoverclientsacrossvarioussectorssuchastechnology, consulting,finance,manufacturing,healthcare,etc.Theseincludeinspiringsuccessstories ofcompaniesaswellasbusinessleadersfromtheseverticals.FromNorth&South America,Europe,andMiddle-easttoAfricaandAPAC,weserveclientsacrosstheglobe. Theseclientsincludestartups,smallandmedium-sizedbusinesses(SMBs),aswellas largeconglomerates.
Wefocusonbuildingpositiveandlong-termrelationshipswithourclients.Toalignwith theclient'svisionandmission,wegiveahumantouchtoeverystorywepublish.Our teamprioritizesthepromotionofservicesandproductsofclientsthroughourreaderfriendlyplatform.Ourexperienceinstorytellinghelpsusconnectwiththefeatured leaders/companies,helpingthemachievesteadyorganicgrowthwithouthavingtoinvest toomuchtimeormoney.
Wealsokeepinmindouravidreaders.Throughtheseneatly-depictedbusinesssuccess stories,weaimtoinspiretheyoungergenerationtopursueentrepreneurshipandbusiness asalucrativecareeroption.Moreover,throughourexclusivesection'TheEnterprise Diary',weprovidereaderswiththemuch-necessarymarketinsightsandtrendsfromthe businessworld.
Keep reading our magazine to get inspired and stay up-to-date with everything business!
Theever-evolvinglandscapeofthe healthcareindustrydemandsvisionary leaderswhoarecapableofnavigating complexchallengesandshapingthe futureofservices.Theseleadersplaya crucialroleinimprovingpatient outcomes,drivinginnovation,and ensuringtheprovisionofaccessible, high-qualitycareforindividualsand communitiesworldwide.Effective healthcareleadersadvocate organizationalsuccessandprioritize publichealthoveranythingelse.Vanee Gosiengfiago(GeneralManagerat SanofiConsumerHealthcare)isone suchleaderwhoworkstotransform individuallivesbyharnessing innovationandimprovinghealthcare outcomes.
Sanofihasahistoryofhelping individualsandcommunitiesallacross theworld.Overthepasthalf-century,it hasevolvedintooneoftheworld’s leadinghealthcarecompanies, representingaculminationofdiverse entitieswitharichhistoryof healthcareinnovationdatingbackto the19thcentury
Withapresencein90countriesanda workforceofover91,000employees, Sanoficontinuesthislegacy,unitedby acommonpurposeofpursuing scientificmiraclestoenhancepeople’s lives.In2023,Sanoficelebratedits 50thanniversary.Whatbeganasan entrepreneurialendeavorhas transformedintoaglobalenterprise, comprisingnumerouscompaniesfrom aroundtheworld.
AsgeneralmanagerofSanofi ConsumerHealthcare,Vanee Gosiengfiaoisdirectinghercareer towardseffectivetransformationin leadershippositions.Throughout variousjobsandrolesindifferent companies,shefoundfulfilmentin affectingtransformation.The transformationismajorlyrelatedto businessmodels,revolutionizing companiesintogrowthor profitabilityortransformingbrands intoprofitableyields,increasing marketshare,orreconstructing teams.
Holdingthepurposeoftransformation, Vaneethinksthatonecannothavea stablebusinesswithouttheabilityto transform.Everyindustryiswitnessing changesinitsfunctioningandvarious companiesarewelcomingthese changesbyinnovatingthingsaround themandstayingsustainableintheir businesses.AccordingtoVanee,thisis themostprominentwayforevery businesstobringstabilityand sustainabilitytoitsoperation.To surviveinthemarket,itisimportantto remaindisruptive.Leadershiprolesare nowmorecrucialascompaniesare changinginternallyaswellas externally.Insuchsituations,aleader
hastokeepcalmandmaintaintrustin theteamwhenthingsarechanging aroundthem.
Vanee’steamunderwentasignificant transformationasaresultofthetrust shehelpedtofoster;itwasnowwilling totakerisks,beopentomaking mistakes,andbeokaywiththem.Her teamhadawideapproachthoughtheir rolesandportfolioswerechangingina coupleofyears.Theteamwasflexible withthechangingbusinessmodels sincepeoplefoundtheirownpurpose andhadtheirleaderandteamasan anchor.
SanofiConsumerHealthcareisthe world’sleadingpharmaceutical companyandVaneehandles responsibilitiesofthehealthcare divisionwheretherearepersonalcare productsavailableover-the-counter (OTC).Thecompanyaimstoprovide healthinpeople’shandsthrough properself-care.Moreover,itsmission istoprovideeducationtopeopleon properself-careandenablethemto
takecareofthemselvesthroughSanofi’s brandedproducts.
• ConsumerHealthcareatSanofi takesthetimetounderstandwhat peopleneedtoensurethey’refully presentandproductiveintheir dailylives.Itdoesthisthrougha broad,worldwideportfoliothat spanspaincare,digestivewellness, physicalandmentalwellness, allergy,cough,coldandflu.
• ConsumerHealthcareatSanofi aimstoimprovehealthoutcomes throughempoweredself-care. Why?Becausethroughself-care, peoplehavebeenabletosavea totalof40.8billiondays.With betterhealth,peoplearemore likelytoliveaproductivelife,play aroleintheircommunities,and benefittheeconomy
Theorganizationeducatesthemon whentoseeadoctororapharmacist.As thepandemichastaughttheimportance ofahealthylifestyle,itcannotbetaken forgranted.Self-carehasbecomemore importantandvaluablenowthatitis difficulttoalwaysrelyonthehealthcare
system.Forminorailments especially,Vaneethinkseveryone shouldbeproperlyeducatedand awareofwhatcouldbedonein timesofcrisis.
Byincreasingawarenessof digestivewellnessorproper physicalandmentalwellness, Vaneedecidestotakehercompany onestepfurtherbyeducatingpeople onhowtotakecareofthemselves. Therefore,herorganizationis partneringwithvariouspharmacists andhealthcareprofessionalsto provideself-careeducationto consumersandshoppers.To provideeducationatstorelevels, theorganizationispartneringwith variousretailers.Thereafter, differentdigitalplatformslike SwipeRxareassistingSanofito fulfilitsmissionofprovidingselfcareeducationtocommunities.
GlobalSelf-CareFederation.SelfcareSocio-EconomicResearch. AvailableatGSCFSocio-Economic Research2pageflyerreference[23] (1).pdf(lastaccessed1June2022)
Sanofi provides medical education to pharmacists not just in its own country Philippines but also in other parts of Southeast Asia. Its objective of advocacy is to continue to promote awareness and education and help pharmacists by teaching people how to be selfaware about their health conditions. Through inventory management and business acumen, the company supports better counseling and business partners. Apart from products, Sanofi continues to create health awareness in society through pharmacists, digital platforms, and doctors and healthcare professionals. These partnerships make sure that self-care education does not limit only to face-to-face interactions but also becomes a part of round table discussions and symposia and keeps providing medical education.
As a part of advocacy, Sanofi prevents childhood deaths that occur due to improper hygiene. Catering to this, the organization is partnered with 'Save the Children Globally' which provides proper hygiene education to children in the Philippines as well as in other parts of the world. Apart from providing health education, Vanee's organization is instrumental in supplying community kitchens to underprivileged communities. Furthermore, it provides toilets, handwashing equipment, and sanitation facilities to government schools.
Furthermore,shehadfound accomplishmentsintransforming peoplewhoareinstrumentalin mutatingthebusinesstoahigherlevel. BeingacertifiedcoachatInternational CoachFederationandGallupStrengths Finder,Vaneehasdiscoveredher ambitionintransformingleadersand generatingfutureleaders.Accordingto her,therealleadershipphilosophyis beingabletofindthepurpose,livefor thesameobjective,andleadthe transformationinbusinesses.
Vaneeconsidersherselfprivilegedin termsofreceivingfantasticmentors whoenabledhertodiscover capabilitieswithinher.Hermentors, whowerefrommanynations,gaveher theself-assurancetobecometheleader shewanttobeinherlife.Beingthe onlyfemaleintheboardroom,her mentorsdidnotmakeherfeelthatshe isoneoftheminorities.
VaneeisamemberofthePilipinoCEO circlewhichenableswomentobecome leadersintheirfield.Sheencourages themtocoachfutureleaderstobecome whotheywanttobeandfindtheir uniqueness.Theuniquenessisnotjust intermsofgender,butalsoregarding personalityandstrengths.Itis importanttodiscovervariousqualities ofbeingaleaderapartfromthe traditionalassertivetypeofmasculine energy
Vaneeexplainsvariousleadership stylesandaskseveryonetocomeup withtheirownversionwhichfeels trulyauthentic.Itisacrucialthingto haveself-confidenceintheworkplace andcommunitiestoownthedecisions. Vaneeconsidersherselffortunatein thissectorbecauseshereceived supportfromhermentorsanddidnot experiencemanychallengesasa womanleader.Now,sheisresponsible tocontributefurthertofutureleaders andhelpthemrealizetheirtrue
potential,anddiscovertheirunique characteristicsandleadershipstyle.
BeingacoachatGallupStrengths Finder,Vaneepracticesherleadership stylealongwithherteamandthinks thattherearevariousuniquequalities anidealwomanleadershouldpossess. Theycanbedifferentforeveryperson asthereisnoonesizefitsallapproach. Everyonehasuniquequalitiesin themselveswhichdrivethemtowork hardforsuccess.Vaneesaysthatone shouldtakeeffortstofigureoutsuch qualitieswithinthemandbecomeable tousethevaluestrengthsatitsoptimal bestlevel.Attheworkplace,Vanee mentionsbeingbraveandboldtobe exclusivewhileleadingtheteam irrespectiveofgenderplaysacrucial role.
Scotland’sIsleofSkyeisaplacestraightoutofa fantasybook.Andno,it’snotbecausesomeGame ofThronesepisodeswereshotthere.Thecharmof theislandcomesfromitsmesmerizingseashores, lushfields,fairypools,mountainpeaks,andfishing villagesthatcaptivateyourattentionalmost instantaneously.AsyoucrossthebridgetotheIsle ofSkye,nomatterwhereyoureyesgo,allyouwill seeisSkyebaskinginitsglory.
Scotlandishometomanyislands.Despitethat, Skyeisanotchabovethemall.Sowhatisitthat makesthisIslandsopopular?Whydomorethan 60,000touristsvisititeveryyear?What’sso specialaboutit?Letusspillitallforyou.
However,onethingmustbesaidbeforewebegin: ItisunderstandableifyoufeeltheFOMOafter readingthisarticle.SkyeisTHATbeautiful.Don’t worry,thiswillonlyhelpyouplanyourtripbetter whenallissaidanddone.
ThefirststepaftersettlinginyourhotelinIsleof Skyeismakingato-dolistofthingsyouaregoing todoandplacesyou’regoingtovisitonyourtrip. Whatarethosethings?Here’salistforyou:
TheSkyeishometomanyhistoriccastles. WhiletheDunveganCastle&Gardenisa popularchoiceamongtourists,theother castlessuchasArmadale,Duntulum,and Dunscaitharealsoworthavisit.
Thisisoneofthemostpicturesquelandscapes oftheSkye.ThegrassymountainofStorrcan bereachedfromthetownofPortreewithahike thatwillultimatelyleadyoutowardscenic viewsofthewaterandeverythingelsethat surroundsit.
Fairypoolsareoneof,ifnotthemostrenowned attractionsoftheSkye.Residedbetweenpeaky mountainsandruggedrocks,thepoolwateris asclearasitcanget.Onecantakepicturesofit, swiminit(bravechoice),orevengoforan adventuroushikearoundthem.Notjustthat, luckyonesmightevenspotanimalslikered deer,rabbits,andsheep.
Scottishwhiskeyisaphenomenon knownallovertheworld.Oneof themajordistilleryonIsleofSkye isTalisker,ahighlyregardedbrand amongwhiskeyconnoisseurs.If youwanttogetacloserlookat howtheirwhiskeyismade,orjust getageneralidea,thenTalisker Distilleryistheplacetobe.
ThehiddengemofSkye,Fairy Glenisaminiaturelandscapethat blendsmanyponds,waterfalls, lavishfields,androckyformations together.Onenotableplaceonthe GlenisontopofCastleEwan, whereyoucanwitnessandcapture manymagicalviewsoftheSkye.
ThecityofElgolisanunderrated placeidealforthoselookingfor beautifulcoastalscenes.Inadditionto thescenery,onecanalsopotentially spotsomewildcreaturesminding theirbusinessalongthecoastsoron thegreenfields.
ThepathtoQuiraingisfilledwithScotland’s mostvisuallystunninglandscapes.Those feelingadventurouscanoptfora6.8kmwalk thatendsatthecarpark,thesamepointwhere youstartyourwalkingjourney
Moreoftenthannot, you’llspotananimal roamingontheSkye.For thoselookingtodelve deeperintothewildlife scene,theislandoffers variouswildlifetoursor boattripsdesigned specificallyforthis purposeofcateringto wildlifeenthusiasts.
NeistPointisafamous lighthousethatwas abandonedyearsago.Ifyou don’tmindthesteepwalk leadingtoit,youcanwitness thespectacularviewsofsea dolphinsandsharks,tallcliffs, andasunsetthatwillmake yourday
Afteradayfilledwithhikes, walks,andwhatnot,it’stimeto relax.Andonewaytodothatis byvisitingthelocalpubsfora chilltime.Ifyouarelookingfor newsongsforyourplaylist,the pubswilltreatyoutoScottish music,aperfectwaytoendyour hecticday.
Asthemajorityofpeopleacrosstheglobegearuptovisittheisland,thetouristnumbersreach‘Skyehigh’inJulyand August.Ifyouarelookingtoavoidcrowds(andgeteasyparking),thenwe’dsuggestvisitingtheSkyesomewherebetween AprilandJune.
However,whentovisittheIsleofSkyealsocomesdowntoyourweatherpreferences.Here’swhy:Ifyoulikesomewhat warmerweather,thenJulyandAugustarethemonthsforyou.Ifyoulikeyourweatherchilly,thenthemonthsofAprilto JunearewhenyoushouldplanyourvisittoSkye.
OneofthemostconvenientwaystogettoSkyeisviatours,andthere’soneadvantagetoit—itwilltakeyouthroughvarious cornersofthebeautifulisland.However,youcanalsogettoSkyebypublictransportorcar.Thereisnotrainserviceonthe Skyeandbecauseofthat,yourjourneywillhavetobeacombinationofTrainplusBusorTaxibeforeyoufinallyreachthe Skye.
Despitethesaying,thebeautyoftheIsleofSkyeislimitless.Theislandiseveryphotographer’sdreamwiththekindof visualitproduces.Evenforthosenotintophotography,thereareplentyofthingseveryonecanenjoythatdonotrequirea camera.FromhistoriccastlesandotherworldlylandscapestoScottishwhiskeyandlocalculture,nowonderSkyeistheace ofScotland.
“My advice to all youngsters is to have dedication and the strength to do the right thing for the customer.
Everything else will fall into place.”
-LakshmananChidambaram
Tech Mahindra | President - Americas (Enterprise Business)
Intheever-evolvingworldof entrepreneurship,fewindividuals managetocarvetheirnamesinthe canalsofsuccessasprominentlyas JacineGreenwood,thevisionary FounderandCEOofRoccoco Botanicals.Armedwithapassionfor skincareandanunwavering commitmenttosustainability, Greenwoodhasnotonlyrevolutionized thebeautyindustrybutalsoemergedas abeaconofinspirationforaspiring businessleadersaroundtheglobe.
Withherrelentlesspursuitof excellence,determination,and groundbreakinginnovations, Greenwoodhascapturedtheattention andadmirationofthebusiness community.Hertransformative leadershiphaspropelledRoccoco Botanicalstounparalleledheights, firmlyestablishingitasanindustry titan.TheEnterpriseWorldisproudto introduceherasoneoftheMost InspiringWomenLeaderstoWatch Outfor–2023,reaffirmingherrightful
placeasatrailblazerandanepitomeof successinthebusinessworld.
ForGreenwood,entrepreneurship transcendsmerebusinessoperations. Asanentrepreneur,shebelievesinthe powertoeffectpositivechangeand serveasaninspirationtoothers. Recognizingtheopportunitytoaddress industrygaps,sheendeavorstocreate andfillvoids,continuouslystrivingto makeameaningfulimpact.
Understandingtheweightofherrole, sheembracestheresponsibilitiesof providingmeaningfuljobs,fairwages, andasupportiveworkenvironment thatprofoundlyimpactsindividuals andcommunities.Greenwoodfirmly believesinassumingtherolesofa leader,mentor,andadvocate, empoweringherteamtounlocktheir fullpotential.
Moreover,Greenwoodacknowledges thesocialresponsibilitythatcomes withentrepreneurship.Sheunderstands thatheractionsanddecisionspossess thepotentialtoshapesocietyin profoundways.Hence,she wholeheartedlyembracesethicaland environmentalconsciousnessacrossall aspectsofherbusinessoperations.
Sustainabilityisnotjustabuzzword forher;it’sanintegralpartofher vision.Bypromotingdiversityand inclusionandfosteringacultureof integrityandsocialresponsibility,she setsanexampleforothersinthe businessworld,inspiringpositive changeandmakingalastingimpacton bothpeopleandtheplanet.
Witharichbackgroundinnursingand expertiseasaprofessionalcosmetic
chemist,Greenwoodhastraverseda diverseprofessionaljourney.Starting hercareerinnursingandsubsequently venturingintothefieldofAesthetics, herpassionledtoherbecominga skilledcosmeticchemist.Throughout her17-yearjourney,shededicated herselftostudyingmarketingand copywriting,recognizingthecrucial roleofeffectivecommunicationin conveyingapersuasivesalesmessage. Theentrepreneurialvoyageof Greenwoodhasbeenpunctuatedby remarkablemilestones.In2021,her brandreceivednotablerecognitionin theAustralianFinancialReviewasone ofthefastest-growingcompaniesin Australia.
Buildingonthissuccess,Roccoco Botanicalssecuredaspotonthe prestigiouslistofthe50fastestgrowingexportersfromAustraliain 2023.Continuouslycompounding businessgrowthoverafour-year period,thebrand’sexceptional achievementswerefurther acknowledgedin2022and2023when itearnedaplaceontheesteemed FinancialTimesAsia-PacificHigh Growthlist.
Amongherpersonalhighlightswas winningtheprestigiousAlleAwardsin NewYorkforCosmeticInnovation. Therecognitionbestowedbyindustry peersforherunwaveringcommitment toinnovationwasadefiningmoment, solidifyingherstatusasatrailblazerin thefield.Drivenbyaninsatiable pursuitofexcellence,Greenwood continuestosteerRoccocoBotanicals towardsevengreaterheights,leaving anindeliblemarkonthecosmetics industry
RoccocoBotanicalsembarkedonits transformativejourneyadecadeago,
“Entrepreneurs solve realworld problems.”
beginningatthekitchentableof Greenwood.Fromitshumble beginnings,itquicklygained attentionfromprofessional estheticiansandbeautytherapists. Herprofoundknowledgeand expertisepropelledthebrand’s growth,leadingtothedevelopment ofprofessionaltreatmentsand advancedclinicalherbalsolutions tailoredtomeetthespecificneedsof industryprofessionals.
Withaspecializedfocusonacneproneandsensitiveskin—asegment oftenoverlookedbythemajorityof thecosmeticmarket—they positionedthemselvesasleadersin thisvitalarea.Recognizingtheneed forchange,theyidentifiedthatmany productsonthemarketwereporeclogging,leaving50%ofadult womengrapplingwithacne. RoccocoBotanicalsaimedtofillthis voidandprovideeffectiveskincare solutions.
Today,thecompanytakesprideinits journey,humbledbytherecognition andawardsgarneredalongtheway Operatingfromastate-of-the-art manufacturingfacilityinBrisbane, Australia,thebrandremains committedtocraftinginnovativeand award-winningskincareproducts. Witheachcreation,itcontinuesits missionoftransforminglivesand empoweringindividualstoachieve healthier,radiantskin.
Likeeverybusiness,Greenwood’s journeyalsoencountereditsfair shareofchallenges.Initially,itwasa lackofexperienceandcapital. Startingherbusinesswithlittle knowledgeofmanagingabusiness orleadingateam,shefoundherself thrownintothedeepend,rapidly learningthroughpractical experience.
Inadditiontothe lackofexperience,theabsenceof initialcapitalposedasignificanthurdle forher.Ittookhereightyearsto generateaprofit,asshecontinually reinvestedallavailablecapitalback intothebusiness.
Expansionnecessitatedadditional capital,andduringthisperiod,she graspedthevalueofutilizingother people’smoneytofuelthecompany’s growth,allowingthemtoretainas muchcashwithinthebusinessas possible.Shediscoveredfirsthandthat insufficientcapitalcanimpedea company’sabilitytoinvestinresearch anddevelopment,limitinginnovation andcompetitivenessinthemarket.
Theturningpointthatignitedthe remarkablegrowthofthecompany occurredwhenRoccocoBotanicals begangarneringsignificantinterest fromthelucrativeUSAmarket. Greenwoodadds,“From there, it just grew exponentially. I was educating other professionals and I caught their attention. I then started flying over to teach in the USA”
Asaresult,sheembarkedonfrequent tripstotheUSA,sharingher knowledgeandfurthersolidifyingthe
Greenwoodsays,“The bigger my business became, I then started seeking out mentors. I knew I didn’t know what I was doing and I wanted to streamline my learning curve. I became a voracious student of business strategy and marketing.”
brand’sreputationthroughthepowerofword-of-mouth. Intermsofmarketingefforts,itwasn’tuntilMarchof thisyearthattheyinitiatedadvertisingthroughGoogle ads,followedbyFacebookadsinMay2023.By strategicallytimingtheirmarketingcampaigns,they ensuredthattheiradvertisingeffortsalignedwiththeir brand’sestablishedreputationandthegrowingdemand fortheirproducts.
SinceenteringtheUSAmarketin2014,thecompany hasachievedanastounding4600%increaseinrevenue. Thisrapidexpansionandoutstandingfinancial performancehavepositionedRoccocoBotanicalsamong thefastest-growingcompaniesinbothAustraliaandthe Asia-Pacificregion.
Recognizingandappreciatingtheeffortsand contributionsofteammembersisafundamentalaspect ofRoccocoBotanicals’culture.Expressinggratitudefor theirhardworkandcelebratingmilestonesand achievementsarecommonpracticeswithintheteam.
RoccocoBotanicalssetsitselfapartfromotherproducts onthemarketinvariousways.Ratherthanbeing formulatedbasedonaspecificpricebracket,itsproducts arecarefullycraftedtoaddressspecificskinissues.By prioritizingproblem-solvingovercostconsiderations,it ensuresthatitdoesnotcompromiseonthequalityand efficacyofitsformulations.
Thisapproachallowsthecompanytoeffectivelytarget theneedsofindividualswithsensitivityandacne-prone skin.Itiswithinthisnichethatthecompanyhascarved outauniquebrandidentityandgarneredadedicated following.
Greenwoodbelievesinbeingarolemodelforherteam members,neverhesitatingtotackletaskssheisn’t preparedtohandleherself.Startingwithasingle employee,theteamhasnowexpandedtoinclude21 dedicatedmembers.
Anenvironmentofopenandtransparentcommunication isfosteredwithintheteam,whereeveryone’sconcerns, ideas,andfeedbackareactivelylistenedto.Greenwood ensuressheisapproachable,creatingasafespacefor teammemberstofreelysharetheirthoughtswithoutfear ofjudgment.
Anotherdistinctiveaspectisitsabilitytodeliverrapid resultsusingbotanicalingredients.Whilemany consumerstendtoprioritizepeptidesandvitamins,there arenumerousotheringredientsthatsurpasstheminterms ofperformance.Thisunexpectedrevelationoften surprisesconsumers,leadingtosparkingconversations aboutthebrand’sexceptionalproducts.Byconsistently exceedingexpectationsandshowcasingthepowerof botanical-basedsolutions,RoccocoBotanicalscontinues todifferentiateitselfintheskincaremarket.
RoccocoBotanicalsthrivesonpushingtheboundariesof whatisdeemedpossible,continuouslystrivingtooffer solutionsforunmetneedsinthemarket.Theinspiration foritsgroundbreakingproductsoftenstemsfromdirect interactionswiththecustomers.
Strivingforahealthywork-lifebalance,thecompany respectsboundariesandencouragestimeoff,nurturinga positiveandinclusiveworkenvironmentwhereevery individualfeelsvaluedandrespected.Teamworkand collaborationarehighlyencouraged,anddiversityis celebrated.Anyconflictsorissuesarepromptlyand fairlyaddressed.
Customersreachouttothecompanythroughemailsand messages,expressingtheirchallengesandseekinghelp. Manyoftheseindividualshavealmostlosthopeafter beingtoldthattheirconcernscannotbeaddressed. However,Greenwoodfirmlybelievesthatnothingis impossibletofix,anditisthisbeliefthatdrivesherto discoverinnovativesolutions.
“This is the heart of Roccoco –Innovation.”
Greenwoodfurtheradds,“The reason behind our success is our innovation in finding solutions for the skin. You can’t grow a brand into three countries from word of mouth if your products don’t work. It is our commitment to excellence and providing solutions, not products that have catapulted our growth.”
“What makes our team unique is the cohesiveness and the commitment to the company.”
Ÿ Embracefailure:Failureisnottheendbutasteppingstonetowardssuccess.Learnfromyour failures,adapt,andkeepmovingforward.
Ÿ Followyourpassion:Buildyourbusinessaroundsomethingyouaretrulypassionateabout.Staying motivated,overcomingchallenges,andperseveringduringdifficulttimesbecomeeasierwhenyou lovewhatyoudo.
Ÿ Bealifelonglearner:Entrepreneurshipisacontinuouslearningjourney.Staycurious,seek knowledge,andconstantlyupdateyourskills.Embracenewtechnologies,trends,andindustry insightstostayaheadofthecurve.
Ÿ Surroundyourselfwiththerightpeople:Buildastrongsupportnetworkofmentors,advisors,and like-mindedindividualswhoshareyourentrepreneurialspirit.Collaboratewithpeoplewho complementyourskillsandcanprovideguidanceandsupportalongtheway.
Ÿ Takecalculatedrisks:Entrepreneurshipinvolvestakingrisks,butmakinginformeddecisionsis important.Conductthoroughresearch,analyzepotentialoutcomes,andassesstherisksandrewards beforemakingmajorbusinessdecisions.
Ÿ Stayfocusedandresilient:Buildingasuccessfulbusinesstakestime,effort,andpersistence.Stay focusedonyourlong-termvision,andbepreparedtofaceobstaclesalongtheway.Develop resiliencetobouncebackfromsetbacksandkeeppushingforward.
Ÿ Adapttochange:Thebusinesslandscapeconstantlyevolves,sobeadaptableandopentochange.Be proactiveinidentifyingtrends,customerpreferences,andmarketshifts.Embraceinnovationandbe willingtopivotyourstrategieswhennecessary
Ÿ Manageyourtimeeffectively:Timeisavaluableresourceforentrepreneurs.Learntoprioritizetasks, delegateresponsibilities,andfocusonactivitiesthatdrivethemostsignificantimpact.Establish routinesandavoiddistractionstomaximizeproductivity
Ÿ Believeinyourself:Confidenceandself-beliefareessentialforentrepreneurialsuccess.Trustyour abilities,embraceyouruniquestrengths,andhavefaithinyourvision.Surroundyourselfwith positivityandstronglybelieveinyourabilitytoachieveyourgoals.
Ÿ Keepyourchild-likeenthusiasm.Thisiswherethemagichappens.Manyadultslosetheirchildlike curiosityandwonder,sotheymissthemagicofopportunities.
Providers Platforms
CalvinKleinisagloballyacclaimedfashionandlifestylebrandwithahugeculturalimpact.Thebrand,alsoknownasCK, positionsitselfasfuturisticallyboldanddisplaysminimalaestheticsthroughitsconspicuousdesigns.Today,CKnourishes uniqueideasthatcarryvaluesthatrevolvearoundauthenticityandindividuality,andimpacttheglobalpopulation significantly
CalvinRichardKlein,alongwithhischildhoodfriendBarrySchwartzasapartner,foundedthecompanyin1968.Injusta fewyears,thebrandbroughttheAmericanFashionsceneintoconversationwiththenotoriousParisallbyitself, revolutionizingthewaypeopleperceivedfashion.Initially,thebrandmajorlyfocusedonoutwear,butnowithasventured intomorecategoriessuchasjeans,perfumes,underwear,andothers.
TheFire-likeCKCraze
Itmaysoundcrazy,butthefirstorderCKeverreceivedwasbyaccident.AmannamedBonwitTeller,withintentionsof buyingacoat,mistakenlyenteredtheCKstore,wooedbytheirtrenchcoatcollection,heplacedanorderworth$50,000.It wasthisparticularorderalongwithafeatureinVoguethathelpedCKgrabpeople’sattention.
Fromonlymakingouterwearsuchascoats,CKshiftedintosportswear,givingbirthtoawidelyfamiliar“TheCalvinKlein Look.”Itwasthefinefabric,immaculateusageofcolors,andfairlyaffordablepricingthatdistinctivelysetCKapart.It specificallycaughttheeyeballsofAmericanwomenwhohappenedtofindthealternativeclothingimpracticalandwere unhappyasaresultofthat.ReadMore...
Analluringweekendvibeisabouta bunchoffriendsvisitingyourplaceto watchyourfavoritesportsteamplay The funisboostedupwhenyouhaveordered pizzasandPepsibottlesarewaitingfor youintherefrigerator Afewhourslater, justtopassthetimeafterhalf-time,you getLay'spacketsformunchingandmore Pepsibottles.Howdoesitsound?Before yougointothepastandcravethetasteof pizza,Pepsi,andLay's,webringyour attentiontotheinterestingstoryofhow theseproductsreachyou.Inthisarticle, youwillreadaboutthejourneyof PepsiCo,aparentcompanyofPepsi, Lay's,andmanyotherproducts.
CrucialMomentsinPepsiCo's History:
Aleadingfoodandbeveragescompany, PepsiCohascomesofarandinthis section,wearegoingtothrowlighton thesignificantmomentsthatpusheditto whereitistoday:
• 1898:Pepsi-Colawasinventedby CalebBradham
• 1965:PepsiCo,Inc.wasfoundedby DonaldM.Kendall,theCEOof Pepsi-Cola,andHermanW.Lay,the CEOofFrito-Lay
• 1967:ThePepsiGeneration advertisingcampaignstarted
• 1976:Afterbeingintroducedin Dallas,Texas,thePepsiChallenge becameanationalcampaign
• 1981:Nutritionallabelingbeganfor Frito-Lay
• 1988:“TheChoiceofaNew Generation”foundMichaelJackson asitsspokesperson
• 1988:Doritos,producedbyFritoLay,becamethebest-sellingsnack chipsglobally
• 1991:SingerRayCharlesandthe Uh-HuhGirlswerefeaturedin commercials
• 1993:Freshnessdatingwas introducedbyPepsi-Cola
• 1996:PepsiCo.comandPepsi Stuffwereunveiledin
• 2000:ThePepsiChallengewas revived
• 2002:GatoradeICE,GoSnacks, andPepsiBluewereintroducedby PepsiCo
Withasplendidcombinationofunique visionandstrongmanagement, Pepscioisdominatingnotjustthefood andbeveragesindustrybutalsoother companiesintheworld.Oneofthekey factorsthatledtothegrowthofthe companyisthatitneverlosestouch withchangingtrendsandlifestyles.In thispart,wewillshedlightonsuch factors:
• ThePepsiChallenge:The Pespicocompanyannounceda 'PepsiChallenge'inwhich consumerswereinvitedtotaste theColadrinksblindly The campaignwasahugesuccessfor thecompanyleadingtoearninga greatershareofprofitfromthe market.Throughthisevent, PepsiCochallengedthegiantof thebeverageindustryCoca-Cola.
• Diversifyingtheproducts:In 1990,PepsiCodecidedtodiversify itsproductsandmanufacture beyondsoftdrinks.Itacquired brandsofsnackssuchasFritoLay,QuakerOats,andTropicana. Furthermore,theproductswere expandedintoothercategories
suchassportsdrinksandenergy drinks.Thismovegavethe companyanextraedgeoverits competitorsandbuiltawellroundedassociationwhosesales werelessreliantonsoftdrinks.
• StrategicAcquisition:PepsiCo wasinvolvedinseveralstrategic acquisitionsthatexpandedits businessandhelpedtoenterinto newindustries.Oneofthebest examplesofacquisitionisbuying theRussianJuiceandDairy companyWimm-Bill-Danndueto whichPepsiCogainedafoothold intheRussianmarket.
• ConsistentInnovationand GlobalExpansion:Currently, PepsiCooperatesin200countries andreachesnewcustomersby tappingintoemergingmarket economieslikeIndiaandChina. Moreover,itneverfailsto innovateandproposenew productsinthemarket.Itsnew productsPepsiMaxandPepsi Nextareforhealth-conscious consumers.
• SustainableBusinessPractices: PepsiCoistakingserioussteps towardsenvironmentconservation thatincludessustainablebusiness practices.Itencompassesreducing carbonfootprint,conservingwater, andpromotingrecycling.Now,the companyhasattracted environment-consciouscustomers andbecametheleaderincorporate sustainability.
• DigitalTransformation:PepsiCo isinvestingheavilyindigital transformationbyusing technologytoimprovemarketing strategiesandsupplychain management.Itsdigitaltoolsare improvinginventorymanagement andreducingdelaysinproduct
• delivery.Thecompanyisusingsocialmedia platformsinnovativelybyusingvarioushashtags initscampaigns.
Lastly,PepsiCo'sabilitytoadapttochanging customerneedsandpreferencesdirecteditsglobal expansionandstrategicacquisitions.
PepsiCohasbecomeacolossalcompetitorinthefast food,snacks,andbeveragesmarketsinceithas acquiredthreerestaurantchainsthatconsistofPizza Hut,TacoBell,andKentuckyFriedChicken(KFC). However,afewyearslater,PepsiCosoldthemand introducedseveralnewdrinksnamely,DietPepsi, PepsiFree,andSlice.Furthermore,PepsiCohas signedtheworld'smosttalentedandfamous superstarslikeMichelJackson.In1940,thecompany announceditsfirstradiojingle,called“Nickel Nickel”.
In1980,PepsiCofacedadifficulttimeofuncertainty andscandal.ItsemployeesinMexicoandthe Philippineswerecaughtinascandalwherethey submittedfalsedocuments.Documentsshowedthat thecompanywasmakingmoremoneythanit recorded.Theincidencereducedthesharemarket valueofthecompanyanddecreaseditsprofitby 25%.Afterafewyears,itchangeditsrecipetoa century-oldsyrupandintroducedanewtasteofthe productcalledNewCoke.However,itsloyal customerstrolledthenewproductandaskedtocome backtotheoldone.
ConsumersenjoyPepsibecauseofitsengagingand entertainingcommercials.Similarly,Pepsibecame moresuccessfulthanotherproductsofPepsiCo becauseofitscommercials.Itdebutedadsduring mostratedtelevisionprograms.PepsiCoSpent6 milliondollarsadvertisingitsdrinkthrough celebritiesonanannualbasis.Duetothis,itstayed aheadoftheColaraceandPepsiCobecamethe largestsearchedcompanyovertheinternet.Celebrity endorsementandsponsorshipofsportscompanies enhancedthebrandappealofPepsiandmadea deeperconnectionwithcustomers.
Practicallyspeaking,thecolaracehasoccupieda majorshareofthebeveragemarket.PepsiCo's successandgrowthcanbeattributedtoits advertisingandmarketingstrategies.Hereare fourmarketingstrategieseverybusinesscan learnfromPepsiCo:
1.Investingintherightchannels:Accordingto PepsiCo'sreport,thecompanyhasincreasedits globalmarketshareby12%in2019.Amajor partofthisgoestodigitalmarketingand advertising.However,PepsiCoisspendingon traditionalmarketstrategiesliketelevision advertisementsandposters.Recently,thebrand isfindingaconnectionwithsocialmedia customersandbecamemoreconsciousabout customerservices.
2.Choosingtherightsponsorship:Inaddition topromotionalcampaigns,PepsiCofocuses moreonchoosingtherightsponsorsand partners.In2016,thecompanypartneredwith theBoardofControlforCricketinIndia(BCCI). In2017,itpartneredwithUEFAChampions Leagueforthesecondtime.
3.Attractallkindsofcustomers:PepsiCodoes notfocusonspecificcustomers,asittakescare ofalltypesofthem.Thecompanyisexpanding itsnutritiousproductstotargethealth-conscious consumers.Itswideportfolioisfullofavariety ofproductsthathavedelicioustastesandflavors. Itkeepsfollowingnewtrendsinpackagingand updatingdesigns.
4.Purpose-relatedmarketing:PepsiCoattracts sociallyconsciouscustomersbyfeaturing purpose-relatedmarketing.Itsenvironmentorientedcampaignsbuildcommunity engagement.#PepsiCoRecyclingcampaignis raisingawarenessabouttheimportanceofwaste management.
Throughamulti-channelapproach,celebrity endorsement,socialmediaengagement,and creativecampaigns,PepesiCostriveshardto maintainitspositionasaleadingplayerinthe foodandbeveragesindustry
PepsiCoandCoca-Colahaveastrongpresenceinnotjustthebeverageindustrybutalsointhefastfood andsnacksindustry.However,therearenotabledifferencesbetweenbothofthemintermsofmarketing strategies,brandings,andproductofferings.
Inconclusion,thereisalotmorecompetitioninthemarkettodayinthefoodandbeveragesindustry PepsiCoiscopingwiththechangingtrendsandupcomingchallenges.Itisachievingnewheightsof successwithbreathtakinginnovationsandexperiments.IfyouwanttogrowyourbusinesslikePepsiCo, youcanrefertothisarticleasagoodcasestudyandimplementitsstrategiesforabrightfutureforyour business.
Introduction:BenefitsofLaser CuttingMachine
Lasercuttingisapopulartechnology thatusesalaserbeamtocutthrough materials.Itisapreciseandefficient methodofcutting,whichhasmany advantagesovertraditionalcutting methods.Lasercuttingmachinescome indifferenttypesandsizes,andthey cancutawiderangeofmaterials, includingmetals,plastics,andfabrics. Inthisarticle,wewillprovideaguide tolasercuttingmachine,including theirprimaryuses,benefits,and differenttypes.
Inthisarticle,wewillprovidea BenefitsofLaserCuttingMachine, includingtheirprimaryuses,benefits, anddifferenttypes:
1.Whereisalasercuttingmachineprimarilyused?
Lasercuttingmachinesareusedinvariousindustries, includingmanufacturing,automotive,aerospace,and construction.Theyarecommonlyusedtocutmaterialssuch asmetal,plastic,wood,andfabric.Inthemanufacturing industry,lasercuttingmachinesareusedtocutandshape metalsheetsintovariouscomponents,suchaspartsfor machineryandequipment.
Intheautomotiveandaerospaceindustries,lasercutting machinesareusedtocutandshapemetalsheetsforthe manufactureofcarpartsandaircraftcomponents.Inthe constructionindustry,lasercuttingmachinesareusedtocut andshapemetalsheetsforthemanufactureofbuilding components.
2.Whyusealasercuttingmachine?
BenefitsofLaserCuttingMachineovertraditionalcutting methods.Firstly,theyarepreciseandaccurate,which meansthattheycancutcomplexshapesanddesignswitha
highlevelofaccuracy Thismakesthemidealforcutting materialsforprecisionengineeringandmanufacturing applications.
Secondly,theyarefastandefficient,whichmeansthatthey cancutmaterialsquickly,reducingproductiontimesand costs.
Thirdly,lasercuttingmachinesareversatile,andtheycan cutawiderangeofmaterials,includingmetal,plastic,and fabric,makingthemusefulinarangeofindustries.
3.Whatarethebenefitsofalasercuttingmachine?
ThereareseveralBenefitsofLaserCuttingMachine. Firstly,lasercuttingmachinesofferahighlevelofprecision andaccuracy,whichmakesthemidealforcuttingcomplex shapesanddesigns.
Secondly,theyarefastandefficient,whichmeansthatthey cancutmaterialsquickly,reducingproductiontimesand costs.
Thirdly,lasercuttingmachinesoffera highlevelofversatility,andtheycancut awiderangeofmaterials,including metals,plastics,andfabrics.Fourthly, theyarecost-effective,astheycancut multiplepiecesfromasinglesheetof material,reducingwasteandmaterial costs.
Finally,BenefitsofLaserCutting Machineofferahighlevelofsafety,as theydonotrequirephysicalcontactwith thematerialbeingcut,reducingtherisk ofinjury.
4.Whatarethemaintypesofalaser cuttingmachine?
Thereareseveraltypesoflasercutting machines,includingCO2lasers,fibre lasers,andneodymium-dopedyttrium aluminiumgarnet(Nd:YAG)lasers.
CO2lasersuseagasmixtureofcarbon dioxide,nitrogen,andheliumtoproduce alaserbeam.Theyarethemost commonBenefitsofLaserCutting Machineandareusedforcuttingnonmetalmaterials,suchasplasticsand fabrics.CO2lasersarealsousedfor cuttingthinsheetsofmetal,although theyarenotaseffectiveasfibrelasers forthispurpose.
Fibrelasersuseahigh-poweredfibre opticcabletoproducealaserbeam. Theyareidealforcuttingmetalsandare moreefficientthanCO2lasersforthis purpose.Fibrelasersarealsomore accuratethanCO2lasersandcancut thickersheetsofmetal.
Nd:YAGlasersuseacrystalof neodymium-dopedyttriumaluminium garnettoproducealaserbeam.Theyare mainlyusedforcuttingandwelding metalsandarelesscommonthanCO2 andfibrelasers.
Conclusion:
Inconclusion,BenefitsofLaserCutting Machineareaprecise,efficient,and
versatilemethodofcuttingmaterials. Theyoffermanyadvantagesover traditionalcuttingmethods,including highprecision,speed,versatility,costeffectiveness,andsafety
Thereareseveraltypesoflasercutting machines,includingCO2lasers,fiber lasers,andNd:YAGlasers,eachwithits ownuniqueBenefitsofLaserCutting Machineandapplications.When choosingalasercuttingmachine,itis importanttoconsiderthematerials beingcut,therequiredlevelof precision,andthedesiredproduction speed.
OtherBenefitsofLaserCuttingMachine
toconsiderwhenchoosingalaser cuttingmachineincludethesizeofthe machine,thepowerofthelaser,andthe softwareusedtocontrolthemachine. Largermachinesareidealforcutting largermaterialsorforhigh-volume production,whilesmallermachinesare moresuitableforsmallerproduction runsorforcuttingsmallermaterials.
Thepowerofthelaserdeterminesthe speedandthicknessofthematerialthat canbecut,soitisimportanttochoosea laserwithsufficientpowerforthe desiredapplication.Finally,thesoftware usedtocontrolthelasercuttingmachine canhaveasignificantimpactonits functionalityandeaseofuse.Advanced softwarecanenablepreciseandefficient cutting,aswellastheabilitytocreate complexdesignsandshapes.
Whenusingalasercuttingmachine,itis importanttofollowcertainsafety protocolstopreventaccidentsor injuries.Lasercuttingmachinesuse high-poweredlasers,whichcancause seriousharmifnotusedcorrectly.
Operatorsshouldwearprotective equipment,suchasgoggles,gloves,and aprons,toprotectagainstexposureto thelaserbeamortodebrisgenerated duringthecuttingprocess.Thework
areashouldbewell-ventilatedtoprevent thebuildupofharmfulgases,andthe lasershouldbepositionedawayfrom flammablematerials.
Inadditiontosafetyprecautions,there areseveralbestpracticesthatcanhelp ensureoptimalperformanceand accuracywhenusingalasercutting machine.Firstly,thematerialbeingcut shouldbeproperlypreparedand positionedonthemachine.Thismay involveclampingthematerialinplace orusingavacuumsystemtoholditin placeduringcutting.
Secondly,thelasershouldbeproperly focusedandcalibratedtoensure accuratecutting.Thismayinvolve adjustingthefocallengthofthelaseror thepositionofthematerialrelativeto thelaser.Finally,regularmaintenance andcleaningofthelasercutting machineareessentialtoensureoptimal performanceandlongevity Thismay involvecleaningthelaseroptics, replacingwornordamagedparts,and lubricatingmovingparts.
Inconclusion,lasercuttingmachinesare apowerfulandversatiletoolforcutting awiderangeofmaterials.Theyoffer manyadvantagesovertraditionalcutting methods,includinghighprecision, speed,versatility,cost-effectiveness,and safety Thereareseveraltypesoflaser cuttingmachines,eachwithitsown uniqueBenefitsofLaserCutting Machineandapplications,andchoosing therightmachinedependsonthe specificmaterialsandrequirementsof theapplication.
Whenusingalasercuttingmachine,itis importanttofollowsafetyprotocolsand bestpracticestoensureoptimal performance,accuracy,andlongevity. Withtherightmachineandproper techniques,lasercuttingcan revolutionizethemanufacturingand cuttingindustrybyprovidingprecise, efficient,andhigh-qualityresults.
Founder: Brian Halligan and Dharmesh Shah
Founded in: 2006
Headquarters: Cambridge, Massachusetts, United States
No. of employees: 7,525 worldwide
Ofcial Link: www.hubspot.com/
