The Most Recommended Google Marketing Solutions Providers in 2021 by The Enterprise World

WWW.THEENTERPRISEWORLD.COM | EUROPE EDITION | JULY 2021

The Most

Recommended

Google Marketing Solutions Providers

2021

David Saedi CEO

THE BENCHMARK OF GOOGLE MARKETING SOLUTIONS

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"If you build it, you may still need Google AdWords." – Jennifer Mesenbrink

Google marketing solutions have proven their need, especially in pandemic times. They offer foolproof marketing solutions which can enable enterprises of any size to have precise and effective marketing strategies. Also, CX (Customer Experience) is also one of the valuable additions which one can get from these services. This issue of The Enterprise World, The Most Recommended Google Marketing Solution Providers in 2021 features one of the top companies offering innovative and breakthrough Google marketing solutions. They come acclaimed, trusted, and recommended owing to their unmatched service arsenal and service standards. On the cover story is the unrivaled services of WinnowPro. Winnow Digital Services, now popularly known as WinnowPro was founded in 2018. The company was created as a plug-andplay digital marketing solution for small businesses throughout the US. WinnowPro was founded with the idea and vision to offer effective advertising strategies and creative design libraries for digital marketing activities across all industries, allowing WinnowPro to offer small businesses an all-in-one digital marketing solution at one fixed monthly price. In a mindful conversation with Mr. Punit Thakkar, CEO & MD of Shivaami. If a business still depends on traditional work processes then it might be holding its growth back. Adaption of the latest and modern technologies in need of an hour for business to be relevant in the market race. To cater to such needs of businesses, Shivaami, a market-leading IT company is offering a comprehensive plethora of differentiated Google cloud-based solutions. There is a lot more to read inside. Happy Reading!

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Adeeb Ma

Adeeb Malik

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For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Rushikesh | Adeeb Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive S. Yadav Creative Design Head: V. Mittal Social Media Manager Avinash G. Digital Circulation Manager Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight This issue of The Enterprise World, The Most Recommended Google Marketing Solution Providers in 2021 features, Google Marketing solutions provides an enterprise with a complete range of solutions. It provides an array of tools and services which offer a one-stop solution when it comes to digital marketing and CX (Customer Experience). There are a lot of companies working in this space, competing for the top spot. Only a few come as one of the best and become one of the most recommended Google marketing solution providers. All these services help an enterprise plan, measure, and optimize digital media platforms along with improving CX. These services are of very high importance, especially in today’s time, where a strong digital footprint and presence are an extremely valuable resource. On the cover story is the unrivaled services of WinnowPro. Winnow Digital Services, now popularly known as WinnowPro was founded in 2018. The company was created as a plug-and-play digital marketing solution for small businesses throughout the US. WinnowPro was founded with the idea and vision to offer effective advertising strategies and creative design libraries for

digital marketing activities across all industries, allowing WinnowPro to offer small businesses an all-in-one digital marketing solution at one fixed monthly price. In a conversation with the Founder & CEO of Core and More Technologies, Andrew Young. Core and More Technologies is a full-scale digital marketing agency, offering high-end and custom-made solutions. They cover all the needs and requirements in the digital space, making them a one-stop-shop for all digital marketing solutions. In a mindful conversation with Mr. Punit Thakkar, CEO & MD of Shivaami. If a business still depends on traditional work processes then it might be holding its growth back. Adaption of the latest and modern technologies in need of an hour for business to be relevant in the market race. To cater to such needs of businesses, Shivaami, a market-leading IT company is offering a comprehensive plethora of differentiated Google cloud-based solutions. In conversation with the Co-Founder and MD of DMPG, Steve Carrod. DMPG is an independently-owned digital experience enablement agency, certified in Google and Adobe MarTech platforms, with a team of industry experts committed to working with businesses of all sizes to continually monitor and improve their digital performance.

C O N T E N T S

WinnowPro

The Benchmark of Google Marketing Solutions

Aqaba Forefront of Digital Marketing

DPMG

Enhancing the Digital World!

Shivaami Transforming through unmatched IT Infra and Google Cloud solutions

I C

What is sustainable ﬁnance? What is E-marketing? How Artiﬁcial Intelligence is Transforming Marketing

JULY 2021

COVER STORY

The Benchmark of Google Marketing Solutions

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Cover Story

he shift of consumer buying behaviors and development of new products and services within the digital industry has resulted in the need for out-ofthe-box marketing strategies. Even though these changes have opened many new possibilities for businesses and their customers, these changes have also increased the need for new internal expertises across digital platforms within an organization, specifically within marketing teams. Marketing not only helps to build strong lead funnels for their sales teams, but they are also responsible for effectively defining a company’s value proposition, promoting products and services, building brand awareness, and maintaining strong insights into existing and future customer needs. With digital competition growing for businesses across industries after more than a year of restricted in-person interactions, marketers have even

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more pressure to craft and execute impactful digitally-focused marketing strategies for their companies. In an effort to identify industry leaders who are actively improving digital marketing management for today’s digitally-focused businesses, the Enterprise World research team analyzed thousands of high-performing digital marketing service providers. At the end of our research, there was one business that significantly stood out from the rest named WinnowPro. WinnowPro is one of the leading names when looking for paid advertising solutions in the world of Digital Marketing. Their seasoned team of industry experts have vast knowledge of effective digital marketing strategies that are driven by their ability to tap into emerging trends and practices, maintain a proven track record of

excellence, and deliver the highest quality of service and data privacy standards. These factors are some of the many reasons that make WinnowPro one of the most sought-after brands in the Digital Marketing space despite the fierce competition. The Company, The Journey Winnow Digital Services, now popularly known as WinnowPro was founded in 2018. The company was created as a plug-and-play digital marketing solution for small businesses throughout the US. WinnowPro was founded with the idea and vision to offer effective advertising strategies and creative design libraries for digital marketing activities across all industries, allowing WinnowPro to offer small businesses an all-in-one digital marketing solution at one fixed monthly price.

This approach assisted small businesses with navigating the dense complexities of digital marketing, including frequent algorithmic changes to advertising platforms and radical shifts in buying behaviors and consumer preferences. These variables continue to significantly impact digital marketing performance outcomes - accounting for the majority of digital advertising complexities for businesses around the world. This innovative approach to digital marketing is convenient for users and bridges the gaps between the use of various tools and services currently offered on multiple platforms. The initial hurdles faced by WinnowPro were quite different as their services are more techoriented and as technology is held as a reliable source to drive innovation, their solution could not effectively assist those businesses

“

It’s hard to find things that won’t sell online. - Jeff Bezos

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Cover Story

JULY 2021

who were not ready for digital marketing. While digital marketing is essential for all businesses, there is a recommended digital foundation business must develop before activating their digital marketing activities. This created a shift in positioning for WinnowPro to focus on the more technologically progressive industries within its current book of business. Factors that strengthen WinnowPro’s position in the market. Winnow has repositioned itself from a plug-and-play digital marketing platform for all businesses to a technology company offering digital sales and marketing solutions under the new name of WinnowPro. Over the last two years, WinnowPro has partnered and collaborated with industry experts around the US to transform into a technology company dedicated to the automotive industry. After serving more than ten different well-known automotive brands, WinnowPro has found a way to continuously provide added value to the auto dealerships in many ways. Offering the most important marketing services to a dealership Search Engine Advertising and Social Media Marketing. Dealerships know that nearly 90% of potential auto customers will start their search online, and most of those potential buyers will use the information they find from firstpage search results in their final purchase decision. WinnowPro strategically supports dealerships by earning high-ranking positions for greater visibility to capture the

attention of future customers. Auto dealers also know that customers are wary of walking into a dealership when they are undecided on their final vehicle decision. Understanding this challenge, WinnowPro leverages social media platforms to help dealerships interact more effectively with customers throughout the day when it’s convenient for customers - opening the virtual door of two-way communications and better business-to-consumer relationships. The biggest benefits of this approach has been better lead quality and an increase in virtual sales appointments. The next value addition to dealerships is found in WinnowPro’s innovative technologies that are available to all clients. WinnowPro offers different sales and marketing tools that make it easier for dealers to track their competition, target new customers, and close more sales. These data-centric tools are part of the Digitally Essential collection offered exclusively at WinnowPro. The ideation of new tools and technologies is driven from the dealers themselves, so WinnowPro can ensure that new products are accurately resolving digital pain points faced by the end-user. One of the most well-known pain points occurred last year during Covid and is continuing to show dominance in the auto industry. Covid accelerated consumer comfort levels in buying online, including big-ticket items such as new vehicles. As consumer demand increases for more online visibility into inventory, dealers must be able to effectively respond in real-time

to earn better market positioning and out-sell their competitors at surrounding dealerships. WinnowPro recognized this trend with existing auto clients and immediately took action. These factors not only add to the expertise of WinnowPro in the Digital Marketing space but also establishes their reputation and carves their name in the industry as one of the best Google Marketing solution providers. The continued impact of such success is the enablement of better campaign performance for businesses, making WinnowPro a pioneer of innovation in a highly competitive industry. Unmatched services of WinnowPro, new additions, and the company’s plans to take these services ahead with the changing times and trends. WinnowPro offers services in the Digital Marketing domain which are tailor-made to the needs and demands of their clients, making them one of the most dedicated, sincere, and engaged companies in pursuit of excellence. Over the last year, WinnowPro developed an internal database of locally-focused search engine information for dealerships. This information was collected from more than 40 reliable sources and integrated into one centralized database to create better search engine marketing strategies for their automotive clients. When properly configured, the outputs of the data create competitive insights into what local-focused keywords are driving traffic to competitors’ websites and the financial impacts

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Cover Story

that traffic has on sales. While that might sound familiar to other keyword tools like SpyFu and SEMrush, WinnowPro’s Competitive Intelligence Tool analyzes more than half million locally-focused keywords, automatically detects competitors, and aggregates data from different locations to help local businesses position themselves more effectively.

this the team comprises of highly specialized individuals, who have experience across many industries and domains, pooling in their skills and knowledge, always in perfect coordination, and ever ready to work and dedicate themselves to bring their customer the highest standards of services and satisfaction, makes the team of WinnowPro one of the best among the Digital Marketing space.

In conjunction with the Competitive Intelligence Reporting Tool, WinnowPro offers autospecific advertising strategies to maximize returns for dealers, including Vin Specific Marketing, Conquest Marketing, Geofencing Marketing, and Retargeting Marketing. Each of these strategies is uniquely positioned and optimized based on the brand and the geographic location to drive more sales for US-based auto dealerships.

Dave Aragon is a prime example of the company’s dedication to customer satisfaction. As the Director of Automotive Sales for WinnowPro, Dave provides the team with industry expertise for all things automotive, including the ideation of new products and services and expansion opportunities into new territories. Dave’s knowledge of the automotive industry is backed by his experience with highly regarded sales and marketing companies such as Carfax, Carnow, Cars.com, and DealerCMO - which contribute to his ability to be a trusted partner to the automotive industry.

Looking ahead, WinnowPro is actively developing new products and expanding its digital oﬀering to assist automotive dealerships in generating more revenue for their sales and service departments. The most anticipated release will be the creation of its digital retailing that will debut later this year. The team and work culture of WinnowPro The WinnowPro team spans several countries and cultures, and it not only adds beneﬁt to the overall functioning and working of the company, as unique perspectives and ensuing exchanges that arise from these interactions lead to the innovation and uniqueness of WinnowPro’s services. Along with 16

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Additionally, WinnowPro believes that in an entrepreneurial setting, the aspect of pooling in ideas, resources, knowledge, etc. adds to the unique richness of their understanding and approach to the market. They take pride in the fact that everyone in the company is actively contributing new ideas, is heard, and more importantly, innovative ideas are adopted. This practice of empowerment is a clear diﬀerentiator for their approach and one that is appreciated by each member of the company. All this adds up to a cordial and learningcentric environment to the work culture, making the team of

WinnowPro a close-knit family. Megan Thorp is also a fundamental contributor to WinnowPro’s company culture. As the Director of Marketing for WinnowPro, Megan is deeply committed to product innovation that meets the needs of existing and future clients. Her previous experience with product development, brand reputation, and a comprehensive list of organic and paid marketing initiatives has provided one of the fundamental pillars for business growth at WinnowPro. Megan was also recently recognized and awarded as one of the top 100 marketing and advertising influencers by the global organizers of the 2021 Marketing, Advertising, and Retailing Summit (MARsum) showcasing her ability to impact teams around the world. The CEO of WinnowPro, achievements, and his take on employee relations. An innovative and specialized company such as WinnowPro requires a leader who is not only an expert of the field but who also knows how to successfully navigate businesses across multiple industries. The small complex intricate details that most overlook, and most importantly, a bold character and an effervescent persona to drive the company ahead by introducing new products and expanding services that not only enable the customers to achieve their goals but also revolutionizes the way one looks at the whole niche of the company. WinnowPro has been fortunate to have a leader who not only

Dave agon Director of Automotive Sales, WinnowPro

Megan Thp Director of Marketing, WinnowPro

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David Saedi CEO WinnowPro

JULY 2021

Over the past 30 years, he has engaged in the application of technology as a core driver of economies of scale, process and quality outcome improvements, and immediate accessibility of data for decision-making. His experience involves the development of worldclass software and systems for Education, Media, Finance, and Healthcare. The technologies created by him and his team in a previous endeavor for testing and certification, enticed the global Pearson Education group to acquire them to maintain their leadership position in certifications worldwide. Their operations in 24 languages across 148 countries achieved in under 10 years positioned them as the undisputed leader, with Microsoft and Adobe as main partners. David believes key achievements need to have a lasting impact and feels proud to gain such achievements. He feels proud to be a founder of the Global Digital Literacy Council in 2003, which comprises world experts across 20+ countries for establishing standards for Digital Literacy as a fundamental skills program with a globally recognized certification so that populations worldwide would not be left behind in the rapid

“

embodies the previously-mentioned characteristics but also bring a lot more to the table through his visionary mind, dedication to the company’s vision and goals, and most importantly an excellent work culture and ethics to skillfully lead the team of WinnowPro to the heights of success and growth. The man spearheading WinnowPro, unlocking its potential is David Saedi, CEO of WinnowPro.

“

Think about what the user is going to type - Matt Cutts

technological race.

The next achievement is the job creation aspect of any entrepreneur – one that in western economies contributes to over 50% of national wealth creation. He feels delighted to not only create hundreds of wellpaying jobs but also to help individuals upskill with current and relevant skills through the accredited certifications that afforded first-time employment for populations like single mothers in Utah. A lasting accomplishment is also the number of individuals who he and his team trained and became leaders in their own right, and more than a few of whom have become presidents and CEOs. He thinks of employees as team members, fostering an atmosphere of collaboration and group achievements is critical, especially in the start-up and entrepreneurial fields where he prefers to work. Recognizing individuals, as well as, team accomplishments is core to advancing a healthy enterprise. At WinnowPro, they do this daily on virtually every call or meeting, be it with the group or the individual.

CEO’s views on constant vigilance, and the rat-race in the market David feels that we have all felt the fast pace of change and the requirement to adapt quickly or be left behind. New technologies, new devices, and new methods for connecting or gaining access to previously diﬃcult or unavailable resources have become routine. Fear of this change is futile since the current trends can only accelerate. Companies have to constantly innovate to be kept in the race. Constant vigilance is not just a “must” for the leaders, but for all participants in the economy. While mega inﬂuences like the current pandemic are not necessarily predictable, understanding how a new approach or a new technology can impact their fate requires that constant vigilance. With that knowledge, new strategies can be devised. The race is a fact. Coping with it is a must. He says “Don’t look back, learn from other’s missteps, and accelerate forward.”

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Interview with TEW

here is a growing need for digital marketers, who are not only experts but also have varied experience. Digital marketing has evolved into a completely diﬀerent realm, especially in the past few years due to a spurt in e-com businesses and start-ups. Digital marketing now covers a whole plethora of issues and has many companies providing exemplary solutions to every need and requirement there is. Google marketing has become one of the most favorite forms of marketing as Google is the most used search destination pan world. If your enterprise is on the ﬁrst page, on top ads, with boosted posts on all social platforms, etc. it can prove to be a valuable asset for a business, start-up, etc. In conversation with the CEO of Aqaba Technologies, Ramsey Sweis. Let's hear more about how Aqaba innovates the Google marketing solutions, its services, and the CEO's professional journey.

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What inspired you to start the company, tell us about Aqaba? I was living in BsAs Argentina for 6 months for work. My company was approached by Yahoo Argentina to resell our services which is how I was exposed to the Pay-Per-Click business model. This stopped me in my tracks. Google wasn't even publically traded at that time. I left Argentina trying to ﬁgure out a way to create a business model for paid advertising. Once the dot-com bubble burst I returned home from San Francisco inspired to work in the SEM space. Founded in 2004, Aqaba technologies is a tech-driven agency that brings consumers and brands together through high-impact, personalized online experiences. We use online marketplaces, strategic partnerships, and fanatical individuals to unleash transformative digital growth and solve advanced issues across a spread of industries.

Aqaba

Forefront of

Digital Marketing

Who We Are: Ambassadors of the internet, we are web designers, digital marketing experts, project managers, software developers, and writers. What We Do: If it's online and business-related, we probably do it. In short, anything related to website design & development along with digital marketing services and strategies. Why We Do It: We love how the internet can maximize communication, collaboration, and commerce in business. But it's a jungle out there, so we're dedicated to bringing everyone on board to grow their businesses, reap more bounty, and enjoy the ride! What are the products/services the company focuses on? - Consulting Modernization programs with a systematic approach focusing on delivering business value. With an increasingly complex online world, it's more diﬃcult than ever to decide how to attract prospects' attention and make your business stand out. The strategies, technologies, and tactics that were good enough just a few years ago aren't enough to keep you ahead of the pack. If you can't remain relevant and continually feed the sales funnel with qualiﬁed prospects, your business is going to stagnate. But nowadays, the abundance of new technology and hyped strategies makes it tough to evaluate and select what's best for your most pressing objectives.

Aqaba Technologies can help you re-invigorate your business, transforming your online presence and digital marketing strategies with smarter apps, platforms, architecture, and technologies. We are laser-focused on attracting your most likely to convert leads. The smarter technologies and strategies we use ourselves and help you implement are driven by ROI, not random user reviews. With a well-defined strategy and plan – and Aqaba as a partner – you can confidently embrace innovation, set your business apart from its competitors, and attract more prospects than ever. - Digital We use strategic marketing tactics with powerful web designs that have been proven to work. Whether your business has been around for 30 days or 30 years, you need to do these three things: 1. Establish an authoritative online presence, 2. Drive high-quality traffic to the top of your sales funnel, and 3. Increase the number of bottom-of-funnel events At Aqaba Technologies, that's what we've been doing for over 15 years. Not just to build our own business, of course, but for hundreds of our clients. If you've got in-house skills, that's great, but unless you're a mega-big company with a mega-big marketing budget that can only take you so far. Same thing when you try to work with today's "here today, gone tomorrow" online vendors. You might get great results

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Interview with TEW

at ﬁrst, but that typically plateaus when the vendor reaches the end of their skills set and knowledge.

How are your services diﬀerent from those in the market?

At Aqaba, we keep our skills and knowledge sharp and at the front of the pack. We know how to continuously improve and enhance your online attention, conversion, and retention results. We don't rest on our laurels, and we won't let you rest on yours.

We do not benchmark ourselves against any particular service provider. We focus on the need of our clientele then measure our performance based on results, communication, deliverability, and retention.

Check out our solutions for Managed Advertising, Managed SEO, and Conversion Rate Optimization (CRO). - Technology Custom programming, support, and intuitive desktop & mobile B2B/B2C solutions. Your business's website serves many purposes, and with hundreds of website projects under our belt, we can honestly say we understand what they are. Besides being visually pleasing and easy to navigate, your website must provide information that answers all of your prospect's unspoken questions and motivates them to take the next step. It's understandable if your primary focus is the lookand-feel and functionality of your website, but Aqaba we give just as much attention to what is running all those bells and whistles. Your reputation and revenue rely greatly on your website's continuous online availability, and we choose the underlying technology with care.

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Please brief us about your professional experience, any key achievements you would like to share? I have 11 years of engineering in the automotive industry, 7 years in the public sector between 2 publicly traded tech companies as a member of the board and COO followed by 17 years as an entrepreneur. Starting in the living room of my home to owning our commercial building which hosts our new oﬃce. We manage over 200+ client accounts worldwide. Any client experience you would like to highlight? Jimmysconey.com We transformed this client's brand from brick and mortar to digital by providing a branded website with the UX in mind for visitors, integration with their POS system for online orders as a result, the client has saved $180,000 in third party delivery and online order fees. Their social media accounts have blossomed into a very active medium and as a method of communicating with their customer base all within 6 months. Online sales have soared 180% and growing.

nvesting is taking a step up especially after witnessing the staggering gains as the pandemic subsides. All this has hype has made people pay more attention to investing and adding value to their investments. There are various ways one can invest money, stocks being traditional with mutual funds, ETFs, etc. on the rise. As investing is picking pace, criteria to do the same are changing by the minute. An investor looks at the potential blue chips from every standpoint, fundamentals, sales, profits, turnover, etc. Amidst all this sustainable finance is becoming more and more important as it benefits both investors and customers. Sustainable finance refers to any financial service incorporating environmental, social, and governance (ESG) into investment or business decisions. fresh Air or fresh Money? As we all know, the environment and its viability are of extreme importance. Recent studies, figures, show the practical impact of the same in cities, etc. alarming the need for effective solutions. The goal of sustainable development is being eyed on by every country, companies are also taking major steps for the same. The concept of sustainable finance ensures that businesses are integrating environmentfriendly decisions into their roadmap. This further benefits their goodwill, as it merges with the goal of sustainable development. Combining to create a value creation in economic terms, harvesting prosperity, efficiency, and longterm stable growth. As an investor seeks the hidden value and potential of a business, sustainability comes as a crucial factor. Moreover,

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with incentives being provided to invest in sustainable enterprises, it becomes a no-brainer investment. As value seekers, we should look out for companies who value their customers as much as the environment. With sustainable finance, one can fund these enterprises and take a step towards a more sustainable future. Many organizations such as WWF are working towards integrating environmental considerations into the mainstream finance and lending sector. Identifying sustainable opportunities, collaborating with banks, financial institutions, etc., spearheading the need for a sustainable economy. A good investment creates wealth, not money Sustainable finance has brought major changes to the functioning of businesses and investing. This change and focus on the environment and result directly affect a brand's image and position in the market. All this adds to a greater benefit to everyone, investors, customers, and most importantly the world we live in. We need to be more cautious about the environment. We, investors, have the power to change the world. And if a step in the direction of environmental conservation and preservation earns us a good return, then why not! “Sustainable development is a fundamental break that's going to reshuffle the entire deck. There are companies today that are going to dominate in the future simply because they understand that”. - Francois-Henri Pinault

What is

SUSTAINABLE

FINANCE?

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Enhancing the Digital World! s the world of business pushes towards the digital realm, the majority of work is shifted online and many functioning and working of enterprises such as marketing, strategies, CRM, etc. are also enhanced and made more eﬀective with the use of services that not only increase their digital reach and footprint but also spread awareness and information about their products and services to the targeted population around the world. Thus, the intervention of digital performance tools not only enable enterprises to plan and implement better strategies but also eﬃciently manage other related aspects such as marketing, conversion rate optimization, etc. leading to highly scalable and foolproof personalization of their services and functioning that not only helps the enterprises achieve their desired goals and project themselves to success and holistic development but also provide their

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customers a much more engaging service and support that beneﬁts both the customers and enterprises at a much larger scale. DPMG is one of the most experienced and highly capable companies working in providing a digital experience and related services to enterprises. They are certiﬁed in Google and Adobe MarTech platforms, which not only gives them the required expertise to solve any problems and needs of their clients, it is their team of highly skilled and experienced personnel who not only have combined experience of decades ranging over many sectors and industries, packed with thorough and extensive knowledge of latest industry trends and practices. All these factors not only make them one of the most sought-after and looked upon company when searching for digital experience enablement services, but it is their dedication and sincerity towards helping their clients in any way possible and striving to provide excellent services and standards in what they do, making them one of the most dominant players in the

Adobe solution providers in the market. In conversation with the Co-Owner and Managing Director of DPMG, Steve Carrod. Let’s hear more about the company, its services, and the MD’s professional experience. Tell us about the company and the initial hurdles faced by the company. DMPG is an independently-owned digital experience enablement agency, certiﬁed in Google and Adobe MarTech platforms, with a team of industry experts committed to working with businesses of all sizes to continually monitor and improve their digital performance. The range of services we oﬀer includes strategy and delivery services covering customer data platforms, marketing automation, cross-channel personalization, conversion rate optimization, digital analytics, and tag management. We aim to strategize, design, inform, optimize and personalize in a way that helps

businesses to achieve their digital goals; our success is driven by a commitment to take all clients along a successful digital data maturity path. We launched in London in 2013 and have been headquartered there since, with global operations across Europe, North America, and ANZ, including a recently-opened office in Brisbane. As we work with global brands located all around the world, it made sense to expand further to support our clients more efficiently. One of the key challenges I faced while launching a business was remaining objective. Part of building a services business involves building partnerships with other businesses. In our case, the primary partnership route is through technology vendors. When partnering with these technology vendors you need to essentially act as an extended sales arm for them or they’re not interested in whatever partnership you have to offer, no matter how well you might be supporting their clients. For years I completely resisted this. I refused to sign up for these terms out of fear that we would lose our objectivity. A couple of years ago we decided to break this position and partner with many tech vendors. This meant getting commissions if we ever recommended their technology to a client, however, it was incredibly important to me that I was going to remain objective by declaring this to the client and have a frank, transparent conversation with them about it. If we had done some free work helping to select a vendor and they knew about the commission then

STEVE CARROD | CO-OWNER & MD | DPMG

this seemed an acceptable trade-off. If we were being paid by the client and getting a commission then we could use this commission to subsidize services for the client. This has remained our position on the matter and will continue to, but the more you scale and the more our profile raises with these partners, the more pressure they try and exert on us to push their agenda. It is a constant battle to remain objective and one that continues to increase in difficulty every day. My resolve is extremely high and I know that I will never be

broken, but it’s still quite a lot to endure regularly. Tell us about the services oﬀered by DPMG, new additions, and your plans to take these services ahead with the changing times and trends. I always thought that I needed to have something unique and scalable; a typical product-based mentality. What I ﬁnally realized – after much frustration on the receiving end of terrible consulting support services – is that the

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specific product or service you offer doesn’t need to be unique. How you sell it and how you conduct your business can still be very unique. I decided that I was going to provide services that hundreds of other companies were providing, but the main difference was that I was going to do it in a mutually beneficial way; a genuine partnership. This approach was not just a way of creating a productized service offering designed for maximum profitability regardless of what was delivered to the end client. The services we now offer – all by way of a partnership with our clients as opposed to just completing a list of tasks they provide – is as follows: Strategy: Guidance, advice, and support to achieve an optimal digital experience strategy. This focuses predominantly on people, technology, data, and processes concerning making all of this work together for the end customer. Data Design: Implementation support for ensuring data quality and governance is managed correctly. This acts as the foundation for personalized insights and an optimized digital experience. Data Collection: Digital Analytics implementation design and delivery services. Insights Support: Digital Analytics reporting, dashboards, and insights support. This is critical to make the correct data-driven decisions to improve customer experience. Testing & Optimisation: Tactical 32

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quick wins and improvements to ensure all components of the customer journey are optimized for business and customer benefits. OmniChannel Personalisation: Systems integration and delivery support for delivering Omnichannel experiences across all digital touchpoints (websites, apps, email, etc). The biggest growth area for us right now is Digital Experience Strategy and Journey Orchestration. This is essentially our ‘Strategy’ and ‘OmniChannel Personalisation’ services together, but operating at a large scale. Now that we’re more than 25 people, we can take on some much bigger and more strategic engagements that will see a dramatic change in operations to the clients working with us in this area. This is exciting for the team in many ways. Firstly, because they’re able to see and be a part of major changes in operations at our clients with some very significant performance benefits. Additionally, it means that we are becoming experts in new technologies that help us orchestrate these changes. One of the key solutions that will become integral to DMPG’s success here is Adobe’s Experience Platform that encompasses their new Real-Time Customer Data Platform, Customer Journey Analytics and Customer Journey Management tools. There are a few key drivers to take these services ahead with the changing times and trends: Are we ‘sticking to our knitting?’: We always ask this question. Is it a service that is directly aligned to

our primary purpose or not? When we decided to start offering support services for email program execution it was a relatively easy decision because this is a key digital experience touch-point for the end customer Is this in-demand?: We have a close relationship with all our clients and as such can have very frank conversations about where they need support. If we see a demand for a service line we will always want to solve this for our clients, but if it’s unique to them then we’ll support by helping find the appropriate solution. If it’s a service that could be utilized across other clients and achieves the first goal then there’s a good chance we’ll start to offer it. Can we be experts in it?: Going back to the reason DMPG was created, we need to ensure we’re always delivering something of value to our customers, not just passing through services from individuals. If the service adheres to the above two conditions and we believe we can provide it in a way that matches the value of our other services then we’re on to a winner. Please tell us about your professional experience and any achievements you would like to share. I’ve been working in the Digital Analytics industry since 2005, and in CRO/Personalisation since 2008. DMPG is my third company. I always wanted to fill a gap in the market. I knew I wasn’t creative enough to come up with a product that didn’t exist at all, but I knew that I was certainly motivated enough to fix major problems with existing solutions. My initial

company was far too premature and while I did manage to serve what was a very underserved market because it was in niche publishing in 2004 and it failed pretty quickly due to advertising budgets moving to digital properties. After deciding to work in the industry that had killed my first business, I knew fairly early on that I needed to be my boss. I struggled to work underneath anyone as I wanted to move about 50 times faster than anyone above or around me. I had a huge amount of energy and eventually, I was in a position where I had enough confidence to break out on my own. The timing was right, but ultimately the proposition of the next business wasn’t quite right and after a failed ‘acqui-hire’ by a Dutch company two years after setting up my second company, I realized I needed a solid business partner. This was when I partnered with Tom, the other co-founder of DMPG. A few of my achievements are: - The failure of my first business: This launched my career in digital. - The mistakes made with my second business: This helped me understand the true value of working as a partnership. - The mistakes made during my third business (which nearly killed my entrepreneurial journey): This helped me understand how to focus. - The realization that other people will ultimately do a better job than I will: I was good at many things which were great for getting started, but hiring, training, and motivating employees has allowed them to become more successful than I

could have been at each of the jobs I was holding.

Your take on the competition in the market, how do you see it and deal with it.

Tell us about the work culture at DPMG, and your take on employee relations. Our company culture was created by speaking to people and finding out what types of people they are. If you make the effort to better understand your staff, the culture you should – and actually could – adopt will start to become clear. You need to be the culture. By this, I mean that there is no point in setting out what you want your culture to be if that is not how you live your life. People will want to work with you if they share your vision of culture and this will then define the overall company culture. To that extent our culture is very much about self-improvement and integrity… always looking to be the best at what we do and always looking to do the right thing by your colleague and client. To achieve this and keep employees motivated it is hugely important to hire people with the right mix of aptitude, attitude, and skills. For more senior roles there is an increased focus on skills, but the importance of aptitude and attitude cannot be ignored. In order of importance, I would rank attitude as the most important. If you get the wrong attitude in your business this can start to affect your client trust and even other employees negatively, something that can have lasting effects. We trust and believe that individuals of the team will stay driven to succeed in the longterm because we recognized an attitude in them that we liked from the start of their journey with us, right from the hiring process.

Generally speaking, I like having competition. I like the idea that someone can review the options available to them and then select us as the clear winner. What concerns me is when our competition plays dirty. I’ve seen made-up testimonial quotes and case studies, ﬂagrant lies on pitch decks and I’m certain (although hard to prove) that I’ve seen some back-door deals go through. A competition that doesn’t play fair or ethically is frustrating, but I have also come to accept it and move on quickly. I cope with all of this by staying focused on what we do best. If we continually deliver our services to the best of our abilities and to a standard that we would be delighted with – if we were the client – then I am happy with the knowledge that we've done everything we can. This is true when pitching as well. If we play fair, demonstrate our skills and ability, but do not get picked – what more can I do? There is no point in getting twisted up about it. We just need to try and ﬁnd some learnings from that situation and move on. It is a motivating factor in that it serves as a very obvious reminder that we can’t ever be complacent about the work we deliver. That being said, our whole ethos is around always delivering exemplary service to our customers by way of partnership. If we didn’t have any competition this wouldn’t change my direction for the business; we just might scale a little bit faster!

www.theenterpriseworld.com

What is

E-MARKETING?

JULY 2021

here is a huge been a spurt in business ventures and start-ups, especially since the wake of the pandemic. This calls for radical ideas and innovation in many fields, most importantly, marketing. The traditional marketing strategies and methods have been effective in recent times, but the pandemic and the norms it brought pushed the need for reform in the marketing industry as a whole. E-marketing has been there since the past decade, but the momentum has radically changed in the past years. As the competition in the market gets fierce, companies strive to aim for the podium, and OLM (Online Marketing) can prove as a crucial advantage to fetch that goal. The population of netizens is on the rise, with nearly 80% of the world population seeking the internet for information. The Internet has become a rich source for Ecommerce websites and companies to reach the target audience and have a pan world presence. Another factor expanding the importance of E-marketing is the rising expenditures on advertisements, email marketing, etc. OLM has become a need for any business in today's time, if you still wonder, read on to know the good and bad of the same. Any marketing is Good marketing? Marketing has again come into the limelight and enterprises are sparing no cents to win the race in the market. Some advantages of E-marketing are: - Wider Audience Pool Undoubtedly one of the best pros of E-marketing, a pan world reach. Now an enterprise is working on a multinational level since day one. This makes reaching the target audience accessible and cost-efficient as no physical outlets are required. - Visible Results As every transaction, inquiry, etc. is done online, it becomes easy and accessible to track traffic, popularity, etc. of products/services. Enterprises can keep a track of sales, feedbacks, etc. all with a click, making tracking of business performance simple.

- Convenience and Connection With everything working over the internet, enterprises can work 24x7, and customers can access the same at their convenience and comfort. This is a crucial advantage as it saves time and cost as there is less expensive as compared to offline stores. Excess of everything is bad, and E-marketing has its cons too. Some of the cons of are: - Legitimacy and Clarity As there are a lot of websites, it becomes difficult to judge the legitimacy of the same. Another factor that gives the clarity away is ads that fill the pages, making potential customers turn away. - Specialization E-marketing, however easy it sounds, requires specialists with experience and the right skills. To get maximum footfall or traffic, one requires knowledge of SEO, SEM, etc. that requires specialization. - Reach and Reality As OLM offers wider reach, areas with less connectivity, the elderly, and illiteracy are deprived of the benefits of the same. As online businesses run on word of mouth publicity and feedbacks, people often post negative feedbacks to put down the competition. Marketing, making business easy? E-marketing has surely benefitted customers and enterprises alike, but the question of its viability and sustainability remains. It is surely changing the new normal but also rising concerns. OLM is growing and tends to provide a platform where anybody can start a business of their own. This has brought a lot of products/services at competitive prices but also doubt on the source of legitimacy. The question of its relevance remains, as it dwells too deep into a person's personal space. As nobody likes recurring emails, messages, notifications, etc. but where does one draw the line? This remains a question for enterprises and marketing agencies, whether they want E-marketing to be a boon or a bane.

www.theenterpriseworld.com

Interview with TEW

Transforming through unmatched IT Infra and Google Cloud solutions

n the modern world of technological advancement, the cloud is a wonderful gift for businesses in various verticals. It has changed the lifestyle of people and the workflow of businesses. Today no business can even imagine its existence without a computer because with technological advancements we can complete many tasks in a very short span and from any corner of the globe. In these pandemic times, if a business still depends on traditional work processes then it might be holding its growth back. Adaption of the latest and modern technologies in need of an hour for business to be relevant in the market race. To cater to such needs of businesses, Shivaami, a market-leading IT company is offering a comprehensive plethora of differentiated Google cloud-based solutions. Under the futuristic vision of Mr. Punit Thakkar, CEO & MD, team Shivaami is making hard and smart efforts to transmogrify the businesses across the globe. In a conversation with Mr. Punit Thakkar, he shared his views on the current industry scenario and what Shivaami is all about. ● Tell us about Shivaami. The purpose of Shivaami is to bring positive change in the lives of the people we connect with by providing solutions and services which bring Profit and Happiness.

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Shivaami assists you to modernize IT infra by deploying cloud solutions that will enhance your digital transformation journey to meet business goals and drive growth. Recognized by industry experts and adopted by several companies across diverse domains, Shivaami is a leader in Cloud. We are the2019 Diversity and Inclusion Partner of the Year award winner for Google Cloud. Shivaami caters to 10,000+ clients across India with 5 offices and a team of 150+ certified professionals. ● How were the first few years of your Shivaami? During the first few years, Shivaami was started as a website developing company. At the start, there were only four employees, to begin with, and bringing in projects. shivaami initially helped the customer to get their presence online, and helped them generate leads for their business. ● Which was that point that triggered the growth of the company? In year 2011 shivaami shifted its focus to the cloud industry, we had partnered with Google to provide a Google workspace solution (then Google Apps for work). We started to help companies move their infrastructure to the cloud which helped them save time and money and increased security for their organization. This focus of ours helped us win the 2013 Google Top Sales contributor award, we were the only company from India to win that award.

● How have the Shivaami graphs changed since the foundation? Can you share a few statistics? Shivaami started its journey with a four-employee company and we are a company of 200+ employees. We started with one customer and now we have a customer base of more than 10,000+ active clients ● What is the reason behind your company's long-standing success? We had a vision of being the No. 1 cloud solution provider Premier partner of Google Cloud in India and our focus works for us to retain that position. ● What influenced you to start Shivaami? A couple of things that influence me Firstly - I have a vision in my life and that is to help one lakh people, so Shivaami started from there. Second - to create jobs for women and encourage women to build their careers on the cloud. ● What are the solutions Shivaami focuses on? How are your offerings different from those in the market? Shivaami Cloud Services focuses on providing reliable email & cloud solutions to our clients. Our

goal is to help SMEs and large enterprises transition to better cloud solutions best suited for their business needs. With over 16+ years of experience, we have assisted over 10,000+ customers to move from their old legacy system to cloud services. Our years of experience and values are what sets us apart from the competition in the market. At Shivaami, our clients' needs are always on priority so that we can help them with their digital transformation journey. ● How do you decide to take the firm a step further in terms of your solution offerings? Our next step is to prioritize and design new solutions that can help Small Medium-sized businesses (SMBs) run their business operations smoothly & have visible effects on the growth of their company. We are also looking to help businesses of all shapes and sizes that they can get the most out of Cloud Technology such as the latest emailing & cloud-based services. ● How do you think the businesses are evolving with Google technology? Google Technology has enabled many small businesses to work more efficiently in different ways.

“If you are not there,

someone else will be. Mr. Punit Thakkar CEO & MD Shivaami

www.theenterpriseworld.com

Interview with TEW

With the cloud-based solution provided by Google, companies can now collaborate and work from anywhere, with the help of Google ads you can showcase your products and services to a wide range of audiences.

● How do you look after your employees? What makes your team unique?

Well-being and improved health of our employees is the utmost priority for us. We are ramping up to close this gap by providing onsite childcare & healthcare Not just the businesses, G suite for education came to facilities. the rescue during the pandemic which helped many educators and students to keep learning from the We have also enforced Nearby policy while hiring, this comfort of their home. We are excited to see the next ensures that there is a right balance maintained between personal & work life without compromising the big change oﬀered by Google technology. productivity of the company. ● Can you please brief us about your professional ● Is there any special experience with your clients experience? you would like to highlight? I am a commerce graduate from Mumbai University. Worked for 3 years in a company and then started my I would like to share a case study of CedCommerce and business in 1997. Since then to date, I have managed its journey from legacy systems to cloud solutions. many clients and delivered projects. Today I carry 23 years of experience on the Internet/Cloud Industry and Challenge that is an achievement in itself. Shivaami was one of Customer looking for a more secure and stable email the early companies to embrace Cloud Technology in solution which will reduce the maintenance and cost. India. Solution ● What are the key achievements of your entrepreneurial journey? Shivaami guided Cedcommerce through a comprehensive migration process. Shivaami's project The most important achievement is Satisfaction to management team conducted the planning meetings, employ 200+ team members and making sure that they deﬁned success criteria, selected the starting set of are happy. products and features, and managed issues as they arise. We have been awarded in many of the segments, some What they Achieved of the many I am listing below Ÿ

With Google Workspace, spam is now kept to a Google has recognized us as Google Cloud minimum with the appropriate spam ﬁlters. Diversity and Inclusion partner of the year 2020

Enabling device management policy allowed the SME Channels – COVID19 SuperHero Partner internal IT team to control Gmail set up accounts. Awards 2020

The IT team now has more time to focus on business The CNBC TV18 and Team Marksmen 'Most continuity and other compliance. They believe any Trusted Brands of India 2021' problems can be resolved eﬃciently. Ÿ The Economic Times Promising Brands 2019-20 The challenges and frustration caused by their old system were updated by the ease-of-use and reliability Ÿ CIO Choice 2019 – Cloud E-mail Implementation of Google's cloud-based communication and Services (SME) collaboration solutions. Ÿ Best Cloud Solution Partner for Western India WIITF-2019

JULY 2021

has entered mainstream marketing, bringing changes one thought would be impossible to accomplish. AI has established a strong presence in many sectors, industries, with a proven track record. It is a system that can be used to perform tasks such as problemsolving, decision making, and even diagnosing diseases. The best part, it learns as it grows and handles more data and customers. Coming back to its use in marketing and how it has changed the industry. AI marketing leverages technology, increasing ROI (Return on Investment), target audience with precise decisions, and much more. With the integration of tools such as ML, Data Analytics, etc. one can ﬁnd insights that would give marketing strategies a deﬁnite edge.

websites, etc. that you recently searched? This is all AI, ﬁnding the right people and providing them ads that match their searches and demands. This saves up a lot of time and costs as AI directs these ads to potential and interested customers only. Another valuable application of AI is Chatbots, and it has already proved to be a game-changer. We are all aware of them but smart chatbots will revolutionize it completely. They will be able to initiate conversation, discrepancy, etc. on a real-time basis. The time is not far away when these chatbots will be able to engage in sales, lead generation, etc. AI marketing is on the verge of becoming the next big thing to happen in the marketing industry! Back to the Future?

Traditional Marketing with modern solutions! AI is changing the face of marketing, in every possible way. Digital marketing is on the rise and AI innovates and adds value to it even more. Content curation and generation are enhanced with AI providing viable topics and even curating initial drafts. AI can not only generate content but also place it on the right platform for the right people. It can also help out with mapping out end-to-end content strategies, and much more. AI marketing enables enterprises to unlock the full potential of digital marketing. This is crucial as many refer to digital marketing as the only type of marketing. Apart from this, AI with other tools can predict and analyze customer behavior and trends. This data brings insights that can be used to carve personal and unique content, strategies, etc. giving a personal touch to the products/services. And we all know that a personal touch is the key to convert and retain customers. AI also ventures into digital advertising and ﬁts right in the sweet spot. Do you see the ads of products/services on apps,

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If Moore's law holds, we cannot fathom what AI will be able to accomplish in the future. The innovation of AI and its integration into varied sectors has surely boosted the growth and functioning of enterprises. As its applications are being unveiled and enhanced, the future looks promising. With all being said AI marketing serves as a much-needed change in the marketing industry. It has its pros, a wider and targeted reach, better interaction and support to customers, personaliz ed emails, ads, etc. And has its downsides, repetitive ads, data security concerns, etc. With technology advancing faster than ever, whether this is good for us or bad, only time will tell. But for now, the work and results speak for themselves, and it all is exemplary and thrilling. “What all of us have to do is to make sure we are using AI in a way that is for the beneﬁt of humanity, not to the detriment of humanity." -Tim Cook, CEO of Apple

How

ARTIFICIAL INTELLIGENCE is Transforming Marketing