The Most Successful Business Leaders To Watch Out For - 2023

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W W W . T H E E N T E R P R I S E W O R L D . C O M | A P A C E D I T I O N | J U L Y 2 0 2 3 UPSHOT REVIEW Hubspot SEO BLOG Easy Step Guide on How to Make a BANANA BREAD 8Everything You Need To Know Before Visiting SICILY IN ITALY! LENOVO Case Study: From The Shacks Of China To Conquering The World ANTONY JOSEPH KITHERIAN XAVIER AVisionaryCEOLeading EntossTechnologiesToNewHeights ENTOSS TECHNOLOGIES CEO Challenges For Non-Prot Organizations Article - Top 5

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F r o m E d i t o r ’ s D e s k

Becomingasuccessfulbusinessleaderisacomplexandmultifacetedprocessthat requiresacombinationofpersonaltraits,skills,knowledge,andexperience.Atits core,leadershipisaboutinfluencingpeopleandorganizationstowardsacommon goalorvision,anditrequirestheabilitytomaketoughdecisions,inspireandmotivate others,andadapttochangingcircumstances.

Oneofthekeytraitsofsuccessfulbusinessleadersisaclearandcompellingvisionof wheretheywanttheirorganizationtogoandhowtheyplantogetthere.Thisrequiresnot onlyadeepunderstandingoftheindustryandmarkettrendsbutalsotheabilitytothink creativelyandtakecalculatedrisks.

FeaturingforTheEnterpriseWorld’sthisissueofTheMostSuccessfulBusinessLeader toWatchOutarethestoriesofsuchleaderswhoareinspiringothers.

Forthecoverstoryreadabout-

AntonyhasanillustriouscareerspanningthreedecadesintheITindustry.Hisjourney beganattherenownedcompanyHewlett-Packard,wherehespentthefirst15yearsofhis professionallife.Duringthistime,hegainedinvaluableexperienceandhonedhisskills invariousroles.StartingasanHP-UXdeveloper,Antonyshowcasedhistechnical prowessandsoontransitionedintoamiddlewaredeveloper,excellingindesigningand implementingcutting-edgesolutions.Ashisexpertisegrew,hetookontheroleofa solutionarchitect,utilizinghisdeepunderstandingoftechnologytocreateinnovative solutionsforcomplexchallenges.

Erichasbeenmakingleapsintheelectroniccomponentindustrysince2008.Hebegan hisendeavorsininsidesalesandsoonprogressedtowardleadingtheglobalsales departmentandbecomingPresidentlastyear.Outsideofoverseeingdailybusiness operations,EricfostersthecorporaterelationshipsbetweenECSInc.andtheirOEMs, CMsandglobaldistributionpartnersalongsidetheECSInc.regionalsalesmanagersand salesrepresentativenetwork.PresentlyatECS,whatoncewasasmallfamilybusiness hasrapidlygrowninjustashortperiod,saysEric.Despitethisquickexpansion,the tight-knitfamilyfeelingremainsakeyfeatureoftheirculture.

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Forthecoverstoryreadabout-

AntonyhasanillustriouscareerspanningthreedecadesintheITindustry.His journeybeganattherenownedcompanyHewlett-Packard,wherehespentthe first15yearsofhisprofessionallife.Duringthistime,hegainedinvaluable experienceandhonedhisskillsinvariousroles.StartingasanHP-UXdeveloper, Antonyshowcasedhistechnicalprowessandsoontransitionedintoa middlewaredeveloper,excellingindesigningandimplementingcutting-edge solutions.Ashisexpertisegrew,hetookontheroleofasolutionarchitect, utilizinghisdeepunderstandingoftechnologytocreateinnovativesolutionsfor complexchallenges.

Erichasbeenmakingleapsintheelectroniccomponentindustrysince2008.He beganhisendeavorsininsidesalesandsoonprogressedtowardleadingthe globalsalesdepartmentandbecomingPresidentlastyear.Outsideofoverseeing dailybusinessoperations,EricfostersthecorporaterelationshipsbetweenECS Inc.andtheirOEMs,CMsandglobaldistributionpartnersalongsidetheECS Inc.regionalsalesmanagersandsalesrepresentativenetwork.PresentlyatECS, whatoncewasasmallfamilybusinesshasrapidlygrowninjustashortperiod, saysEric.Despitethisquickexpansion,thetight-knitfamilyfeelingremainsa keyfeatureoftheirculture.

L E A D E R S I N S P O T L I G H T

C O N T E N T S

Joseph Kitherian Xavier 12

Antony
40 CASE STUDY upshot LENOVO Case Study: From The Shacks Of China To Conquering The World SICILY IN ITALY! 24 50 Blog Easy 8 -Step Guide on How to Make a BANANA BREAD 56 article Top 5 Challenges For Non-Profit Organizations 60 Review Hubspot Sp. profile Eric Slatten 34
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AVisionaryCEOLeading EntossTechnologiesToNewHeights ANTONY JOSEPH KITHERIAN XAVIER ENTOSSTECHNOLOGIES| CEO C O V E R S T O R Y www.theenterpriseworld.com | 13

Inthebusinessrealm,thereexistsa selectgroupofindividualswhose achievementsandleadershipqualities setthemapartasthemostsuccessful businessleaders.Theseexceptional individualspossessaunique combinationofvision,determination, andinnovation,whichpropelsthemto greatheightsofsuccess.Amongthese remarkableleaders,AntonyJoseph KitherianXavier theCEOofEntoss , Technologies,shinesasaprominent figuretowatchoutforin2023.

Hisastuteleadershipandabilityto fosterinnovationhavepropelledthe companytonewheightsand establishedhimasarolemodelfor aspiringbusinessleadersseekingto makealastingimpactintheworldof technology.Withhisremarkable achievementsandunwavering dedication,Antonystandsasa testamenttotheimmensepotentialthat lieswithintherealmofbusiness leadership.

HP-UXDevelopertoSuccessful Entrepreneur

Antonyhasanillustriouscareer spanningthreedecadesintheIT industry.Hisjourneybeganatthe renownedcompanyHewlett-Packard, wherehespentthefirst15yearsofhis professionallife.Duringthistime,he gainedinvaluableexperienceand

Ihonedhisskillsinvariousroles. StartingasanHP-UXdeveloper, Antonyshowcasedhistechnical prowessandsoontransitionedintoa middlewaredeveloper,excellingin designingandimplementingcuttingedgesolutions.Ashisexpertisegrew, hetookontheroleofasolution architect,utilizinghisdeep understandingoftechnologytocreate innovativesolutionsforcomplex challenges.

Antony'sjourneywithinHewlettPackarddidn'tstopthere.His exceptionalabilitiesandleadership qualitiesledhimtobecomeHP servers'regionalbusiness developmentmanager,overseeing operationsacrossdifferentregions, includingIndia,theUK,theUSA,and SoutheastAsia.Thisroleexposedhim todiversecultures,enablinghimto collaboratewithpeoplefromvarious backgroundsandworktowards buildingworld-classtechnology products.

GratefulforhistimeatHewlettPackard,Antonyconsidersitasecond universitythatshapedhimintothe professionalheistoday.Working alongsidetalentedindividualsand immersinghimselfinaglobal environment,hegainedawealthof knowledgeandexperiencethatlaida strongfoundationforhisfuture endeavors.

ThesecondphaseofAntony'scareer sawhimembarkonanentrepreneurial path.However,thisnewchaptercame withitsfairshareofchallenges.Life becamearduousashefacedmultiple failures,yetheembracedthemas opportunitiesforgrowth.Antony firmlybelievesintheadagethatearly failuresequipindividualstobecome futureleaders,providedtheylearn fromtheirexperiences.

EmpoweringBusinesseswith IntelligentDigitalTransformation

Intheever-evolvingbusiness landscape,digitaltransformationhas becomeimperativeforeverycompany aimingtoremaincompetitive. Adaptingandleveragingtechnological advancementsiscrucialforachieving efficiency,flexibility,andintelligence. However,forsmallandmedium-sized businesses,buildingthenecessary platformscanbedauntingduetohigh costsandtheneedforspecialized expertise.

Antonyrecognizedthischallengeand foundedEntossTechnologiesin2015 withavisionarygoal.Hismissionwas todemocratizetechnologyandmakeit accessibletobusinessesofallsizesby providingautomatedbusiness processes.Antonyandhisteam embarkedondevelopinga groundbreakingframeworkknownas iBPaaS(IntelligentBusinessProcessas aService)thatwouldserveasa foundationforbuildingdigital transformationplatforms.

Withrelentlessinnovationand dedication,EntossTechnologies successfullyharnessedthepowerof iBPaaSandintroduced Pomfret.cloud—arevolutionary maritimelogisticsplatform.This platformenabledbusinessesinthe maritimeindustrytostreamlinetheir operations,optimizeprocesses,and gainacompetitiveedgeinthemarket.

WhileEntossTechnologiesbeganasa one-manarmy,itsleadershiphassince expandedtoincludeagroupof seasonedprofessionalsinstrumentalin drivingthecompany'sgrowth.Ramesh Sunderrajan,anaccomplishedleader, servesastheVicePresidentof EnterpriseSales,spearheading strategicinitiativestofosterbusiness

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partnershipsanddriverevenue. RandimalSW,askilledprofessional, takesontheAsiaRegionalBusiness DevelopmentManagerMaritimerole, leveragingtheirexpertisetoestablish andnurturerelationshipswithinthe maritimesector.JatinUdwadia complementstheteamastheAsia RegionalSalesManager,leveraging hisextensiveexperiencetodrivesales andexpandthecompany'spresencein theregion.

RevolutionizingMaritimeLogistics

Themaritimeindustryispivotalinthe vastglobaltradelandscape, transporting90%oftheworld'sgoods. Asthisindustrycontinuestoexpand andfacenewchallenges,integrating digitaltechnologiesbecomes indispensableforefficientmaritime transportmanagement.Shippers, consignees,freightforwarders, shippingagents,andcarriersstandas keyplayersinthissector,andtheir collectiveembraceofdigitalization post-pandemiciscrucialtoenhancing serviceefficiency

Recognizingtheneedfor comprehensivedigitizationinmaritime operations,EntossTechnologies,under theleadershipofRandimalSW, embarkedonamissiontodevelopa collaborativeplatformtostreamline end-to-endlogisticsandfostercosteffectivecooperationamong stakeholders.Thismissionledtothe creationofPomfret.cloud—the ultimateplatformformaritime logistics.

Oneofthemaritimeindustry'smajor hurdlesistheextensiverelianceon documentation,includingbillsof lading,invoices,certificatesoforigin, andcustomsdeclarations.Manual processingofthesedocumentsproves time-consuming,error-prone,and

inefficient.Moreover,sharing documentsbetweenmultipleparties poseschallenges,astraditionalemail communicationmethodslack efficiencyandmaketracingdocuments tedious.

Toaddressthesechallenges, Pomfret.cloudintegratesastandardized documentmanagementsystemand leveragesthepowerofworkflow automationthroughiBPaaS.This innovativeapproachenablesthe electronicgeneration,signing,and verificationofdocuments,significantly enhancingefficiencyandaccuracy. Additionally,theplatformoffers advancedsearchcapabilities,allowing customerstolocatedocumentsat granularlevels,suchasthoserelatedto specificvoyages.

EmpoweringIndia'sMaritime Industry

Withitsextensivecoastlinespanning approximately7,517kilometersor 4,058nauticalmiles,Indiaholdsa strategicadvantageinglobalshipping routes.Boasting12majorportsand 200intermediateportsunderprivate andstategovernmentadministration, Indiapresentsafertilegroundforthe growthoflogistics-intensive companiesandindustries.TheSagar MalaProgram,launchedin2017, furtherpropelsthisgrowthwitha massiveinvestmentofUS$123billion allocatedto415projects,primarily focusedonportmodernizationand newportdevelopment.

Additionally,theMaritimeIndiaVision initiativeaimstounleashtheuntapped potentialofthemaritimeindustry, projectinganannualrevenueofINR 20,000croresfromexistingassets. Withover150initiativesinplace, India'smaritimesectorispoisedfor exponentialgrowth,andembracing

technologyforenhancedefficiencyhas becomeanurgentnecessity.

Recognizingtheneedforaffordable andtransformativesolutionsinthis thrivingindustry,EntossTechnologies introducesPomfret.cloud—a comprehensivecloudplatform designedtorevolutionizethemaritime sectorinIndia.Byharnessingthe poweroftechnology,Pomfret.cloud enablescompaniestokeeppacewith theever-increasingdemandsof consumer-drivenmarketsandthe subsequentriseinmaritimetrade volumes.Itprovidesend-to-end logisticsefficiency,allowing businessestoscaleseamlesslywhile minimizinghuman-inducederrors.

Automationplaysapivotalrolein mitigatingerrorsandreducing turnaroundtimescales.Asthemaritime industryadoptscutting-edge technologiesacrosstheglobalsupply chain,cloudplatformsandadvanced computingcapabilitieschallengethe statusquo,promptingaparadigmshift andcontributingtothenation'svision ofathrivingBlueEconomy

Withastrongcommitmentto innovation,EntossTechnologiesis poisedtowriteanewchapterinthe maritimeindustry,providingefficient platformsforallstakeholdersinvolved.

JatinUdwadia,theRegionalSales ManagerforAsia,emphasizesthe suitabilityofPomfret.cloudforIndia's MaritimeVision2030,asitdelivers unparalleledlogisticsefficiencyand costcompetitiveness.

EmpoweringStakeholders

Theshippingindustry,particularlythe logisticsandportsectors,holds tremendousimportanceintheglobal trade.WhileIndiahasmadesignificant progressinitslogisticsperformance

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index,thereisstillampleroomfor digitalizationtoenhanceoperational efficienciesfurther Thegradual adoptionofdigitalsolutionshas improvedcoordinationamonglogistics stakeholdersandgovernment authorities,resultinginbetterasset utilizationandstreamlinedoperations.

Despiteimplementingnumerous projectsundertheSagarmala Programme,India'soceanfreight sectorneedstocatchupwithdigital advancements.Oneofthemain challengesistheshortageofskilled manpowerrequiredtoembrace digitalizationandnavigateits intricacies.Unlikedevelopedcountries thatsavemillionsofdollarsby eliminatingprinteddocumentsand implementingblockchainsolutionsfor enhancedcustomerexperiences,the Indianshippingindustryhasyettotake significantstridesinthisdirection. Presently,lessthan50%oftheindustry submitsdocumentselectronically.

EntossTechnologiesenvisions addressingthisgapthroughinnovative solutionstailoredtothemaritime industry.Itsflagshipsolution,Pomfret DAdocksoncloud,targetsshipping agenciesattheforefrontofportcall management.Non-majorports,by embracingprivatizationand collaboratingwithtechnologystart-ups likeEntoss,havebeenabletorival government-ownedmajorportsin termsoftechnologicaladvancements andautomation.

Digitalizationhasfacilitatedseamless coordinationbetweenshippinglines andcustomswhileregulatingactivities atcontainerfreightstations(CFSs), inlandcontainerdepots(ICDs),and portterminals.Technologyhasbrought transparencytovariousprocesses, reducingcostsandenhancing efficiency.Giventhescaleofthe

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Indianshippingindustry,itsvast potentialforjobcreation,substantial contributiontotheeconomy,and endlesstechnologicalpossibilities adoptingdigitaltoolssuchasDAdocks hasbecomeimperativeforindustry turnaround.

Optimizingadvancedtechnological toolsisessentialateverystage, includingplanning,operations, commercialactivities,andsupport functions.Breakingfreefrom traditionalmindsetsthathinderprogress andembracingdigitaltransformationis crucial.Byautomatingportcallsand mappingtheentireshippingprocess, EntossTechnologiesprovidesrobust solutionsutilizingthelatest technologies.TheDAdockssolution streamlinesactivitiesfromcreatingthe ProformaDisbursementAccount(PDA) toraisingtheFinalDisbursement Account(FDA),ensuringasmoothand efficientworkflowforshipping agencies.

Seamlessintegrationofinternal operationswithportsandthird-party vendorsenhancescollaborationand saveshoursofmanuallabor.DAdocks enableshassle-freepaymentsforberth hirecharges,portdues,andthird-party vendors,reducingerrorsandimproving financialaccuracy.Byuploadingprearrivalandsailingdocuments,teams canaccessanytime,anywhere, simplifyingcomplexoperations.With PomfretDAdocksautomatedsolution, theshippingindustrycanleavebehind theage-oldadageofearninginpennies andlosinginpounds,embracing technologytostrideconfidentlyintoa brighterfuture.

IntegratedAutomation&Integration Services

EntossTechnologiesoffersexpert servicesinbusinessprocessautomation,

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With A Strong Commitment To Innovation, Entoss Technologies Is Poised To Write A New Chapter In The Maritime Industry.

enterprisemessaging,andapplication anddataintegration.Thecompany’s teamprovidestechnicalconsultingand implementationservicestostreamline operationsandachieveaholisticview ofbusinessprocesses.Byeliminating silosandintegratingsystems, companiesgainefficiency,data integrity,andvaluableinsights.

IgnitingSuccessfulTransformations

AccordingtoindustryexpertTony Saldanha,70%ofdigital transformationsfailduetoalackof properplanningandexecution.This challengeisparticularlypronounced amonglegacyenterprisesthathave thrivedintheircorebusinesses. Recognizingtheneedfora comprehensiveapproach,Entoss Technologiesintroducesitsflagship professionalservice,theDigital TransformationLab(DXL),designed asthefirststeponthedigital transformationjourney

DXLisacollaborativeworkshop conductedbyEntossprofessionalsand keystakeholdersfromthecustomer organization.Itservesasaplatformto identifyinhibitionsandinefficiencies, deviseactionplansforimprovement, andexploreinnovativewaystodeliver valuetoendcustomers.Anchoredby theIMPACTframework,DXL providestoolsandtechniques structuredaroundafive-stepmodel: Identify,Map,Prioritize,Automate, andChange.

TheEntrepreneurCompass

Antonyhasdevisedavaluabletool calledthe"EntrepreneurCompass"to guideaspiringbusinessleadersontheir pathtosuccess.Thissimpleyet effectivetoolemphasizesthekey responsibilitiesthatleadersmustfocus on,regardlessofthesizeoftheir

enterprise.TheEntrepreneurCompass identifiesfourcrucialdimensionsthat demandaleader'sattention:revenue, cost,people,andtechnology Antony believesthattodrivegrowthand achievesustainablesuccess,itis essentialtobalancetheseareas.By prioritizingtherightpeopleand technologies,aleadercaneffectively attractcustomersandenhance customervalue,ultimatelyboosting revenue.

Forstartups,whichoftenface limitationsinresources,Antony recommendsadoptingtechnologies thateitheraddvaluetocustomersor reducecosts.Efficientprocess implementationthroughtechnologyis alsovitalformaximizingproductivity andminimizingexpenses. Furthermore,Antonyadvisesstartups tohireonlythenecessaryrolesto achievetheirimmediatemilestones. Satisfyingtheneedsofasmallerteam of25individualsismorecost-effective thanattemptingtomeetthedemandsof 100.Oncethemilestoneisachieved, theentrepreneurcanreassesstheir hiringneedsandconsiderexpanding theteamiffinanciallyfeasible.

Antonyemphasizesthatsatisfying employeesandcustomersshouldbea priorityforentrepreneurs.By prioritizingemployeesatisfaction, leaderscreateapositivework environmentthatfostersproductivity andloyalty.Simultaneously,adding valuetocustomersthroughsuperior productsorservicesensurescustomer satisfactionandloyalty,driving businessgrowth.Antonystrongly recommendskeepingtheEntrepreneur Compassathandtoassistbudding entrepreneursindecision-making.This tangiblereminderisavisualaid, offeringguidanceandclarityduring confusionorindecision.

ATestimonialfromPearlShipping Agencies

PearlShippingAgencies,avaluedclient ofEntossTechnologies,hasbeen utilizingPomfretDAdocks,aninnovative processautomationsolution,forthepast twoyears.Workingcloselywiththe Entossteamfromthebeginning,they foundthattheanswerwastailoredto meettheirbusinessrequirements.

Thesimplicityandseamlessintegration ofPomfretDAdocksthroughouttheir entireprocess,frominitialquotationto finalbilling,hasbeeninstrumentalin streamliningtheiroperations.Withthe abilitytotrackeveryactivityandquickly reviewtheentirejobwithasingleclick, PearlShippingAgencieshasexperienced numerousbenefitsfromthiscustomized automationsolution.Ithasbroughta newfoundorganizationtotheir operations,significantlyimprovedteam efficiency,andfosteredastrongsenseof individualresponsibilitywithintheteam.

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Haveyoueverheardofthisphrase,“Goodvibeshappenontides”?Thisistheexactreasonwhy youshouldtakeadayouttovisitanislandandspiceupyourmood.Yourvacationlistmay includehistoricplaces,mountains,forests,etc.Butweknowyourwanderingsoulcravesa lavishstayontheislands.

SicilyinItalyissurroundedbyaluxuriousaurathatcastsamagicalspellfortravelers.Itoffersexotic floraandfaunainadditiontomesmerizingsunsetviewsandmoonlitwalksonthebeach.Inthisarticle, youwillexploreeverybasicdetailaboutSicilyinItalytohelpyouplanyournextvacation.

FascinatingHistoricalBackground

BeingoneofthelargestislandsofItaly,SicilyislocatedintheheartoftheMediterraneanSea.Ithas alwaysbeenwelcomingnewculturesduetoitsstrategicpositionthatenrichedthehistoryoftheisland. GreekandRomanErasarethemosticonicpartsofthehistoryofSicily.Theislandwasdeeply influencedbyGreeksettlementsandleftaspecialmarkonitscommerceandarchitecture.

Duringthatperiod,commercewasbloomingandarchitecturalpieceswereimpeccableexamplesinthe world.SomeofthemareinAgrigento'sVallediTempliandtheriseoftheRomanEmpireenhancedthe existingarchitecturalbeautyoftheisland.Sicilywasthecenterofaslaverebellioninitsancientperiod andChristianityfirstappearedhere.

Afewyearslater,ArabsandSaracensmadesignificantchangestoupgradethesocietyofSicily.During theNormandynasty,EuropeaninterferenceandgovernancebecamepartofitandtheCatholicChurch gainedsupremacyoverSicily.AllabovementionedforeigninvasionsinSicilyledtotheadditionof somethingnewinSicilyanddespiteallthedisturbancestheislandemergedstrong.

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ThingstoexploreinSicily

Thereissomuchtoseeanddoin SicilyinItaly.Ithasthebestplacesto visitinEurope.Hereisthebucketlist ofthingsyoucandoinSicilythatwill temptyoutohavethebestadventure there.

1.TourtheHistoricalCityof Palermo:BeingthecapitalofSicilyin Italy,Palermoisa2,700-year-oldcity thatisfullofarchitectureandculture toshowitsvisitors.Itisfamousfor streetfoodandyoucanhavea stunningwalkinthecityduringthe eveningandshopforantiquethingsto decorateyourhouse.Youcancatcha showatTeatroMassimoandvisitthe beachofMondellowhilewanderingin thecity.

2.HikeMountEtna:Itisavolcanoin thecity,highestintheEurope,andthe mostactiveintheworld.MountEtna NationalParkspansover220square milesand20townsandyouwill experiencethevarietyofbarrenareas madeoutoflava.Vineyards,woods, volcaniccraters,woods,etc.areother placestoexplorenearMountEtna.

3.DinnerinCave:PutiaDell'Ostello isarestaurantinacaveinCatania.Get atableatthecenteroftherestaurantto experienceastreamofcoldwater whilehavingahotandspicydinnerin thecave.Moreover,youcanenjoy yourfavoritedrinksthere.

4.SwiminAlcantaraGorge:Itisa quitepopularspotamonglocalsduring summer.Itoffersanadventurousclimb overtheGorgeandenjoyswimmingat thebottomofittofeelfreshand energetic.Furthermore,canyoningcan giveyouanadrenalinerushinafew seconds.

5.Visittheamphitheaterin Taormina:Theamphitheaterin Taormoniaisanabsolutelyinteresting placetovisitinSicily.Youcantakethe busfromthemetrostationandvisit someboutiquestoresthere.Ifpossible

don'tforgettowatchashowatthe world-famousamphitheatre.

6.Haveastreetfoodtour:Ifyouare lookingtotastethebestItalianstreet foodthenSicilyisthebestchoicefor you.PalermoandCataniaprovidelipsmackingstreetfooddishesfor travelersaswellaslocals.

7.WitnessthetraditionalSicilian puppettheatre:Asapartofthe UNESCOIntangibleCulturalHeritage List,youcanwitnessatraditional Sicilianpuppettheatreinalocal museum.

8.StopoverOldTowns:Beingan ancientplace,Sicilycomprisesold townslikeNoto,Modica,andRagusa. TheRagusaarchitectureisstunning, Modicaisfamousforitsraw chocolate,andValdiNotoisa UNESCOworldheritagesite.

9.Sayhellototheflamingos: FlamingosmigratefromAfricato Sicilyinwinter.Inthesaltplanesof TrapaniandSalinediPriolo,youcan enjoythepicturesqueviewofthem.

10.Scuba-divinginthecrystalclear waters:Ifyouskippedscuba-divingin Sicilythenyoudidnothingspecial there.Youmustenjoysuch adventuroussportsinthecrystalclear andwarmwatersofSicilyinItaly The AegeanIslands,Taormina,Naxos,the AeolianIslands,Lampedusa,andCapo Boeoarewaitingforyoutohave scuba-diving.

11.AdayoutinValdiNoto(Noto Valley):Itisacollectionoflovelylate BaroquetownsinsouthernSicilythat aresurroundedbythewavesofthe IonianandMediterraneanSeas.The lavishlateBaroquedécorofitspalaces isextremelyspectacular,anditwas designatedasanItalianUNESCO monumentin2002.Theregionalso revealsamoreancientpastthrough theatres,temples,andevennecropolis andprehistoricvillagesfromMagna Graecia.

BestHotelsinSicily

Asmentionedabovethereare numerousexcitingthingstodoin Sicilyandyoucanhitinlandto exploreUNESCOsites.Toexplore theisland,youshouldbeawareof thebestplacestostayandrelax. Here,wehavegotthelistofthebest hotelsinSicilywhereyoucanenjoy thespectacularsceneryofSicily

1.LocandaDonSerafino:Youmay findLocandaDonSerafinoamong thelabyrinthofnarrowalleyways andbaroquechurchesofRagusa Ibla,aUNESCOWorldHeritage Site.Itisoneofthefinestrestaurants inSicilyandhostselegantand spaciousroomsforguests.

2.HotelVillaAthena:Ithasan astoundinglocationintheareaofthe magnificenttempleofConcordiain Sicily Thehotelishometoa300year-oldvillawhichissetinpretty landscapedgardens.Itgrantsan amazingviewofthevalleyof temples.

3.SikeliaLuxuryHotel:Ifyou wanttoexperienceabeautiful combinationofsimplemonastic architectureandastrikingmodern interiorthenSilkeliaistheright choice.Itoffersgorgeouspalm-lined viewswhilehavingastayinsleek suits.

4.BelmondVillaSant'andrea:The phrase“pieceofparadiseonthe earth”wouldhavebeenmadefor BelmondVilla.Itisafive-star propertythatfeatures71elegant roomsandittreatsguestswith freshly-madeSiciliansweets.

5.CapofaroLocanda&Malvasia: Here,eachroomopensontotheseafacingview.Thechefstreattheir guestswithasun-filledgastronomic experiencewhichisacharming mergerofsweetandsaltyfood dishes.

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MesmerizingCultureofSicilyin Italy

SicilyinItalyisoneoftheforemost escapesfortravelersthatcan contributetostunningexperiences.It makesyoulivewiththerichculture andhistorywhilemanagingyourstay atplacessurroundedbyturquoise watersofparadise.Thereareafew factsaboutthecultureyouwilllove:

●SicilianCuisine:Horseisadishthat ismorepopularthanbeefandmeatand seafoodisthemostpopularchoicefor locals.Cannoliisapopularsweetdish throughouttheisland.Ricottacheesefilledfriedpastryisanotherfamous dish.

●TheOperadeiPupi:Sicilyishome tothe'OperaofPuppets'whichis translatedastheOperadeiPupiinthe Italianlanguage.Itgeneratesromantic poemsthatbelongtothe13thcentury andPalermoisconsideredasthe greatesthuboftheatretradition.

●Festivals:Sicilyisacclaimedforits uniqueculturethatmajorlyinvolves festivals.Christmasholidaysare celebratedwithPresepeViventewhere peoplecometogetherandrecreatethe birthofJesus.Openstreetfestivals, NewYearcelebrations,etc.givethe splendidfeelofthefestiveseason.

●Sicilianlanguage:SicilyinItaly doesnothaveitslanguagehowever,it

isblendedwithArabic,Hebrew, Byzantine,andNormanlanguages.It soundsdifferentfromtheformalItalian languageswithoriginalRomanroots.

TheMostConvenientTimetoVisit SicilyinItaly

SiciliyhastheMediterraneanClimate whichisgreatfortravelersallaround theyear.Inthesummer,thereishigh temperaturethroughoutthewholeday anditisthemostappropriatetimeto hitthebeach.Duringtheautumn months,thereislowsunshineand plentyofrainfallwhichisagainagood timetovisitSicilytownandexplore historicmonuments.Inwintermonths, thetemperatureismildandhappens someoccasionalrainfall.Youcanhave aquietgetawaytoexploreSicilyin Italyduringwinter.Inshort,Aprilto Octoberisthebestseasontovisit Sicilyandhavefunwithyourloved ones.

Sicilyislikenootherislandyouwill evervisit.Here,youcanhike,swim andenjoyplentyofwatersportsonthe beachside.Ithassomethingfor everyoneasfoodiescanenjoy pistachiosandalmonds,and wanderlustscanvisitsomeofthe oldestmedievaltownsintheworld.We hopeyouenjoyedreadingourarticle andreceivedparamountinsightsabout Sicily Theywillhelpyouduringyour journeytoSicily.

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www.theenterpriseworld.com | 31

ERIC SLATTEN

A Key ECS Inc. Component helping the Wor

Electronicsystemsfuelvariouspartsoftheworld

today,withdevicesandappliancesthatallowus tolivemoreefficiently.Whetherit'syourcar, fitnesstracker,ordrugpump,theseamlessfunctionality ofthesedevicesheavilyreliesupontheuseofprecise timingcomponentsworkinginsidethem.

ECSInc.Internationalisoneoftheleadingcompanies oftimingcomponents,specializinginfrequencycontrol andpowerinductors.Theymanufacturehigh-level passivetiming,frequencycontrol,synchronization, connectivity,andmagneticpowersolutionsusedin variousapplicationsthatpowerthemodernworld. Withoutthesecriticalcomponents,thingssuchas telecommunicationsequipment,everydayutilities, navigationsystems,andindustrialprocesseswouldnot workasintended.

S P E C I A L P R O F
| July 2023 34

ERIC TTEN

orld Advance I L E
www.theenterpriseworld.com | 35
Eric Slatten | President

Asaninternationalcompany,ECSInc.hasmetthegrowing globaldemandwithitsinnovativeyetrobustcomponentsby servingcustomersacrossmorethan150countries.Withthe deliveryofitscrystaloscillators,SMDcrystals,power inductors,real-timeclocks,andotherproducts,theyhave remainedoneoftheprimaryprovidersoffrequencycontrol solutionsglobally

EricSlatten(President)isatthehelmofECSInc. International.AndweareexcitedtofeaturehiminThe EnterpriseWorld'scurrentissueofTheMostSuccessful BusinessLeaderstoWatchOutfor-2023.

EmbracingtheFamilyFeeling

Erichasbeenmakingleapsintheelectroniccomponent industrysince2008.Hebeganhisendeavorsininsidesales andsoonprogressedtowardleadingtheglobalsales departmentandbecomingPresidentlastyear.Outsideof overseeingdailybusinessoperations,Ericfostersthe corporaterelationshipsbetweenECSInc.andtheirOEMs, CMsandglobaldistributionpartnersalongsidetheECSInc. regionalsalesmanagersandsalesrepresentativenetwork. PresentlyatECS,whatoncewasasmallfamilybusiness hasrapidlygrowninjustashortperiod,saysEric.Despite thisquickexpansion,thetight-knitfamilyfeelingremainsa keyfeatureoftheirculture.

GrowthFactors

Ericfirmlybelievesthatonecanreachkeyachievements everyday.Hecanattributethegrowthinhiscareerandthe companyoveralltothosedailywins.EricsaysthatECS Inc.Internationalcontinuestopivotandadaptdaily,and outpacingthemarket,whichaddsalevelofone-of-a-kind contentmenttoeveryday

AVeteranwithastuteExperience

ECSInc.Internationalisacompanywithavastexperience of43years.Alongwithitsinnovativeandreliable frequencycontrolmanufacturing,thecompanyhasaglobal presencewithengineeringandsalessupportsystemsin morethan18countries,namelySouthKorea,Japan,China, Singapore,andtheUnitedStates,cateringtoitscustomers.

TriggeringPointofGrowth

Withdecadesofbusinessexperienceandwisdom,ECSInc. hasgrowninmorewaysthanone.AsECSInc.continuesto grow,therelationshipswithcurrentcustomershavereached

newdepthswhilealsomakingwayfornewcustomers. AccordingtoEric,acentralpartofthenaturalbusiness growthcycleishiringtherightpeoplefortherightroles. However,onlyhiringthemisnotenoughasyoumustlet themdotheirjobthebestwaywithoutgettingintheir way

TheEarlyDays

Ericsayshecan'tcommentontheearlydaysofthe company.However,in1994,whenhisfatherpurchased ECSInc.,thecompanywasbringinginroughly $800,000inrevenue.In2022,ECSdidover $60,000,000,andtheyarewellontheirwaytoreaching $100,000,000.Reachingthesemilestoneswasmade possiblebyeveryone'sconsistentwork,sacrifice,and dedication,andallcreditgoestotheindividualswho madeitpossibleandthesystemsinplacetohelp everyonesucceed.

KeyProducts&Services

ECSInc.Internationalmanufacturesfrequencycontrol andpowerinductorcomponents.Thecompanyalso workswithdesignengineersonprojectsinternationally. Inaddition,theyalsocollaboratewiththeirchannel partnerstogetorders.

HereisalistingoftheproductsofECSInc.:

1.Crystals

Quartzcrystalistheprimarytimingsolution,andthey provideanarrayofcrystal(XTAL)productsofdifferent packagesizesandfrequenciesacrossvariousindustries. ThatincludesIoT,industrialautomation,medical, telecommunications,mobile,automotive,andmore.

HerearethetypesofcrystalsECSInc.provides:

●SurfaceMount(SMD)Crystals

●ThroughHoleCrystals

●32.768kHzTuningForks

●AEC-Q200QualifiedCrystals

●MHzCrystalUnitswithIntegratedThermistors

2.QuartzCrystalOscillators

Quartzcrystaloscillatorsareoneofthein-demand productcategoriesofferedbyECSInc..

| July 2023 36

Thetypesofoscillatorsinclude:

●SurfaceMountCrystalOscillators

●ThroughHoleCrystalOscillators

●AEC-Q200QualifiedCrystalOscillators

●MultiVoltTMQuartzOscillators

●VCXOs,TCXOs,andOCXOs

●ECSpressCONQuartzOscillators

●ProgrammableOscillators

3.Resonators

Resonatorsareanintegralpartofcustomtimingsolutions, andECSInc.isaleadingmanufacturerofthefollowing resonators:

●CeramicResonators

●SurfaceAcousticWave(SAW)Resonators

4.Filters

ECSInc.isattheforefrontofmanufacturersthatprovide quartzandsurfaceacousticwave(SAW)basedfiltersfor communications,industrialengineering,andnon-lifesustainingmedicalmanufacturingapplications.

Herearethetypesoffilterstheyoffer:

●MonolithicCrystalFilters

●SurfaceAcousticWave(SAW)Filters

●Ceramic(DCF)Filters

5.PowerInductors

Alsoknownascoilorchoke,apowerinductorisatwoterminalpassiveelectroniccomponentprimarilyusedto cleanuptheoutputfromhigh-frequencyswitchingpower supplies.ECSInc.offersvarioussmallformfactorshielded powerinductorsforDC/DCpowerapplications.

6.Real-TimeClocks(RTC)

ECSInc.isaprominentnameinthefrequencycontroland powermanagementproductsindustry Andoneofthose productsisthereal-timeclock,anall-in-onedevicethat comprisesacontroller,oscillator,andanembeddedquartz crystalresonator

ReasonsbehindContinuousSuccess

Thereisn'tjustonereasonforthecontinuoussuccessof ECSInc.Theleadersatthecompanyattributetheirsuccess

tothecombinationofmanythings.Thatincludesevery memberofitsteam,itschannelpartners,itsdedicationto quality,andmostimportantly,deliveringtheservicetothe peakoftheirability Theregularcomplimentsfromthe channelpartnersanddirectcustomersareatestamentto thequalityandcareECSInc.providesthroughits services.

BeliefsthatmaketheTeamsUnique

EricsaysECSInc.Internationalstandsbehindthree fundamentalbeliefswhenhiringtheiremployees,and thoseare:Hireright,trust,andempower Applyingthese threethingseliminatestheneedtolookafteror micromanagehisemployeesasthereisauniquesynergy amongeveryindividualfilledwithtrust,whichallows themtoworkhardandhavefunalongtheway.

TakingaFurtherLeap

ECSInc.valuesitscustomersimmensely Thecompanyis alwaysattheforefronttohelpitsexistingandpotential customers,readytolistentotheirfeedbackasitlooksfor betterwaystooffermoreproductsthatsufficientlymeet theirneeds.

TheGrowthMentality

Ericsayshedoesnotclaimhimselfasanentrepreneurby definitionhowever,hehastheentrepreneurialmentality vitalingrowinganybusiness.WhileEricmainlyfocuses onsales,fromthewarehouseandlogisticstothesales team,eachworkingindividualfocusesonwaystodowhat isbestfortheentireteamandthecompany.

AdviceforBuddingEntrepreneurs

TherearefourthingsEricSlattenrecommendsforanyone lookingtoachieveentrepreneurialsuccess:

1.Havediscipline

2.Beconsistentinyourefforts

3.Havementorsalongthewaytoguideyouthroughups anddowns

4.Donotshyawayfromaskingquestionswhenever necessary

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| July 2023 40
www.theenterpriseworld.com | 41

1984 Lenovowasofficiallyfounded.Onthesameday,itgottheChinesegovernment’sapproval.

Lenovo’sorganizationalstructurewasestablishedjustaftertheChineseNewYear.Inthesame year,LenovostartedmanufacturingitspersonalcomputersunderthebrandnameThinkPad.

1994

1985

LenovowasknownasLegendatthetime.Thisyear,thecompanybecamepubliclytradedaftera $30mmillionUSDHongKongIPO.ManyanalystshadpositivethoughtsonLenovobeforethe IPO.Onthefirsttradingday,thecompanystockpricehitahighofHK$2.07andclosedinon HK$2.00.

LenovousedtheearningsfromthisofferingtofinanceitssalesofficesinEurope,NorthAmerica, andAustraliatoexpanditspresenceandmakeitsproductionanddevelopmentbetter.Inaddition, theofferingswerealsousedtoincreasethecompany’sworkingcapital.

Forthefirsttime,thecompanybecamethemarketshareleaderinChina.Becomingamarketleader inthesameyear,thecompanystartedsellingitsownlaptops.

2000

1996

ALenovocomputer,Tianxi,wasreleasedin1998.Itwasdesignedtomakecomputeraccesseasy forinexperiencedChineseconsumersalongwithaccesstotheinternet.Theinternetaccessfeature wasenhancedbyabuttonthatinstantlyconnecteduserstotheinternetbyopeningthewebbrowser.

TheTianxiwasco-brandedwithChinaTelecomandcamewithoneyearofInternetservice.The Tianxicametolifeafteranintensive2yearsofresearchanddevelopment.Itsvisualswerepastelcolored,ithadashell-shapedcaseandaseven-portUSBhubunderitsscreen.ItwasthebestsellingcomputerinChina’shistorywithmorethan1,000,000unitsinthisyearalone.

In2000,thecompanyalsointroduceditsThinkPadline-upoflaptops.

LenovoacquiresIBM’sPCdivision,whichalsoincludesThinkPad.Thiswasamovethathelped LenovoestablishitselfasamajorplayerintheglobalPCmarketandhelpedthecompany expanditsreachoutsideofChina.

2005

| July 2023 42

2006

LenovorelocatesitsheadquartersfromBeijingtoNewYork.AfterarestructuringthatfollowedLenovo’s IBMpurchase,thecompanywasthethirdlargestmanufacturernexttoDellandHewlett-Packard.

InMarch2006,thecompanyannounceditsplanstoshiftitsheadquarterstoRaleigh.Thecompanywas alsocuttingjobsof5%ofitsemployees,whichisaround21,000people.

Lenovosolditssmartphoneandtabletdivisionin2008for$100millionUSDtofocuson personalcomputersandlaterpaid$200millionUSDtobuyitbackinNovember2009.

Themobiledivisionwasalreadyranked3rdinunitshareinChina.

Thisyear,LenovoTechnologysponsoredthe2006OlympicWinterGamesheldinItaly’sTorino,with 5,000desktopPCs,350servers,and1000notebookcomputerssupplied. LaunchedthefirstLenovo-brandedPCsworldwide. 2009

2010

Thecompanyintroducesitsfirstsmartphone,LePhone.

Asofthisyear,LeGardenhadover1,000availableprogramsfortheLePhone.Similarly,LeGardenhad 2,774individualdevelopersand542developercompaniesasmembers.

LenovojoinshandswithJapaneseelectronicsfirmNECtoproducepersonalcomputers.The companiesagreedtoestablishanewcompanycalledLenovoNECHoldingstoberegisteredin theNetherlands,saidastatement.

LenovoinvestsCN¥100millioninseedfundingdedicatedtomobileapplicationdevelopment foritsLeGardenonlineappstore. 2011

NECgets$175millionUSDinLenovostock.ItwasplannedthatLenovo’sstockwouldbea 51%stakeintheventure,andNECwouldhave49%,withtheformerhavingafive-yearoption toextenditsstake.

2012

Lenovoannouncesaninvestmentof$793millionUSDintheconstructionofamobilephone manufacturingandR&DfacilityinWuhan,Hubei.Inthesameyear,thecompanybecamethe largestsmartphonevendorinmainlandChina. 2013

LenovobecomesthenumberonePCCompanyandranks329intheFortune500listoftheworld’slargest companies.Later,thecompanyacquiresCCE,oneofthetopconsumerelectroniccompaniesinBrazil. Furthermore,Lenovobecomestheworld’s#3smartphonecompany

www.theenterpriseworld.com | 43

2014

Lenovopurchasesmobiletechnology-relatedpatentsfromNECinApril2014.Later,thecompany purchasesIBM’sline-upofx86-basedserversalongwithIBMSystemxandIBMBladeCenter.

LenovorevealsitsnewlogoinBeijingwithaslogan-InnovationNeverStandsStill.Inthesameyear, thecompanysellsits100millionthThinkPadandalsobecamethenumber1PCmakerglobally

2015

LenovopartnersupwithFujitsu,andtheDevelopmentBankofJapan(DBJ)toformajointventure, whereFujitsusold51%ofitsstaketoLenovoandDBJacquireda5%stake.

LenovoandNetApppartnerupandannounceastrategicpartnershipandjointventureinChina.Asapart ofthedeal,Lenovostartstwonewstoragesystemlines,DM-Series,andDE-Serieswithacombination ofLenovohardwareandNetAppsoftware.Inthesameyear,Lenovobecamethelargestproviderofthe TOP500supercomputersglobally

2020

2018

LenovobecameapreferreddatacenterinnovationproviderforDreamWorksAnimationbeginningwith TrollsWorldTour

LenovofilesanapplicationtoissueChinesedepositoryreceipts,representingrecentlyissued ordinaryshares,tothenlistthemonShanghaiStickExchange’sScienceandTechnology InnovationBoard.

OnthesamedayofgettingacceptedbytheShanghaiStockExchange,Lenovowithdrewits applicationtolistontheexchangewiththereasonofthepossibilityofthevalidityoffinancial informationinitsprospectuslapsing.

2021

Lenovocontinuestoimproveitsprofitabilityalongwithitsrevenuefigures.

2020 2016
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www.theenterpriseworld.com | 45

ForThoseWhoDo

Thecampaign,onthethemeof“ForThoseWhoDo”was publishedinNovember2011.Theadsdeliveredthemessage perfectlywiththevarietyofphotosandvideos.

DifferentisBetter

Theadcampaignhighlighted Lenovo’sdesignsandinnovation.It shedlightontheuniquenessoftheir productscomparedtotheir competitors.

| July 2023 46

ClaimYourVoice

Thecampaignshowcasesfemalegamers'negativereal-lifeexperiencesandthegamingcommunity'sbiasestowardthem.It highlightshowwomenchangetheirvoicesorhidetheirgendertoavoidharassmentandothernegativeexperiences. Additionally,thecampaignunderlinestheneedtocreateasafeandthrivingenvironmentforwomeningaming.

Conclusion

Lenovoisknownforits innovativeproductsat relativelyeconomicalprices thatareworthrelyingon.The brandiscontinuously empoweringpeoplealloverthe worldwithitsdiverseproducts, leadingeveryonetowarda betterfuturewithitssmart technologythatisalso sustainableinthelongterm.

www.theenterpriseworld.com | 47

How To Make A Banana Bread That Everyone Loves

| July 2023 50
EASY 8-STEP GUIDE ON
www.theenterpriseworld.com | 51

Bananasareoneoftheeasily availablefruitsinthemarkettoday. WhiletherearecountlessBanana dishespeoplemake,onedish,in particular,hasgainedalotof popularitysincethepandemic,and thatdishis-BananaBread.

Thedishismadeusingmashed bananas.Sincebananasarenaturally highinhealthysugars,thefruit transfersitssweetnessontothe bread.Additionally,Bananasalso containloadsofpotassiumand VitaminB6.Acombinationofthese healthyingredientsmakesBanana Breadoneofthehealthierbreadyou canbaketoday

Althoughitmightsoundcomplicated tosome,itisquiteeasytomakea Bananabread,andyoujustneedto followsomesimplesteps.So,if you’researchingforhowtomakea Bananabreaddrool-worthy,youhave landedattherightplace.Let’sget started!

IngredientsRequiredtoMakea BananaBread

Hereisthelistofthingsthatyouwill needtolearnhowtomakeabanana bread:

Ÿ 3ripebananas,mashed

Ÿ 1/3cupmeltedbutter

Ÿ 1teaspoonbakingsoda

Ÿ Pinchofsalt

Ÿ 3/4cupsugar

Ÿ 1largeegg,beaten

Ÿ 1teaspoonvanillaextract

Ÿ 11/2cupsall-purposeflour

Ÿ Additionalwalnuts,semisweet chocolatechips,orcoarsesugar, optional

The8-stepGuidetoMakingaDelicious BananaBread

Step1:

Preheattheovento350°F(175°C). Greasea9x5inchloafpanwithcooking sprayorbutter.

Step2:

Inalargemixingbowl,combinethe mashedbananasandmeltedbutter.

Step3: Addbakingsodaandsalt,andstirto combine.

Step4: Mixinsugar,beatenegg,andvanilla extract.Stiruntilwellcombined.

Step5:

Graduallyaddtheflourtothemixture, stirringuntiljustcombined.Becareful nottoittoomuch,asthiscanmakethe breadtough.

Step6:

Pourthebatterintothepreparedloaf pan,andsmooththetopwithaspatula.

Step7:

Bakefor50-60minutes,oruntila toothpickinsertedintothecenterofthe breadcomesoutclean.

Step8:

Letthebananabreadcoolinthepanfor about10minutesbeforeremovingit andplacingitonawireracktocool completely.

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AnyHealthBenefitsofBananaBread?

WhilethemajorityoftraditionalBanana Breadsarehighincarbs,fat,andadded sugar,therearehealthierwaystomakea BananaBread.Itisimportanttoknowthat thementalandphysicalbenefitsofBanana Breadareallrelativetotheingredientsyou use.Intheend,thedishisstillclosertoa dessertthanahealthysalad.

HerearesomeofthebenefitsofBanana Bread:

1.High-Protein

Bananasnaturallyhaveahigh-proteinvalue. Proteinhelpsinthegrowth,recovery,and repairingthemuscles.Additionally,italso helpsstabilizebloodsugarlevels.

2.Fiber-Rich

BananasareahugesourceofFiber The benefitsofFiberincludeahealthierheart. Accordingtoastudy,high-fiberfoodslike bananascandecreasetheriskofheart disease.ThisincludesCardiovascular Disease(CVD)andcoronaryheartdisease (CHD).Additionally,Fiberalsoimproves digestivehealth.

3.Energy-Booster

ConsumptionofBananaBreadcantakeyour energytoanotherlevel,thankstowhole

grainorwhiteflour.Inadditiontothat,it alsoprovidesyouwithanumberof vitaminsandminerals.Higherenergylevels willleadtobetterperformanceindaily tasks.

SearchingHowtoMakeaBananaBread, ft.NoInternet

TheworldwasyettodiscovertheInternet intheearlytomid-1900s.It’snosurprisecookingbookswereoneofthemainsources offindinggoodrecipes.Ifyoulookatthe cookbooksfromthatera,youcanfind BananaBreadmakingregularappearances. Accordingtosomefoodhistorians,Banana Breadwasanaftereffectofhousewivesnot wantingtothrowawaytheextra-ripe Bananasfromtheirkitchen.

Today,thereisn’tonedefinitiveanswer whenpeopleaskhowtomakeaBanana Bread,aspeoplearoundtheglobehave createdtheirownrecipesthatsuittheirtaste buds.Havingsaidthat,weenjoyedgoing bananastryingtoanswerthatquestion.

www.theenterpriseworld.com | 53

TOP CHALLENGES FOR NON-PROFIT ORGANIZATIONS

| July 2023 56

Areyouconsideringstartinga nonprofitorganization?While thiscanbeaveryrewarding endeavor,experienceinthebusiness worlddoesn’tnecessarilyprepareyoufor theseissues.

Understandingthissector’spotential trialsandtribulationswillprepareyoufor yourownNon-ProfitOrganizations journey.Sobeforeyougetstarted, Takealookatthesetop5challenges forNon-ProfitOrganizations:

1.AttractingQualifiedStaff(Paid& Unpaid)

NPOsbadlyneedtheservicesofpeople withdegreesinpsychologyandsocial work.Sadly,itcanbehardtoenticesuch graduatestoworkthere.Butwhile nonprofitorganizationsdon’tnecessarily offerthebest-payingMSWjobs,these postsarerewardinginotherways.

Thesenseofpersonalaccomplishment andofhelpingtomeetsociety’sneeds canbejustasenrichingasagreat remunerationpackage.Despitethis, attractingstaff(whetherpaidorunpaid) isoneofthebiggestchallengesanNonProfitOrganizationscanface.

Learninghowtoattracttoptalentcanbe asusefultoanNon-ProfitOrganizations asanybusiness.Whilethischallengeis noteasilyfixed,itwillbealotless dauntingwiththeservicesofaPR consultant.Anddon’toverlooktherole thatsocialmediajobboardscanplayin findingthestaffyouneed.

2.PerformancePressures

Thecorporateworldisnottheonly results-drivenenvironment.Itmaybe easytorallythepublicbehindyourcause onNationalNonprofitDay,buthowdo youfaretherestoftheyear?The pressuretoperformisjustasrealina nonprofitorganizationasinafor-profit one.

ThisaffectsanNPO’sabilityto consistentlyraisefunds,aswellasits reputationinthecommunity And unlesstheyareinaveryspecialized niche,mostNon-ProfitOrganizations causeshavestiffcompetition.This makesthepressurefromdonorsand othervestedintereststosucceed,even morecrucial.

Developabroaderviewofthe situation.Chancesare,you’llbeoneof manyorganizationsraisingawareness andfundsforaparticularcause. Ditchingthecompetitivespirit,and partneringwithlike-minded organizations,maybethekeyto addressingthisparticularchallenge.

3.MeetingSocietalDemands

Notonlyistheretremendouspressure toperform,butalsothedrivetomeet societaldemands.Non-Profit Organizationsleadersoftenfeel frustratedthattheyaren’tcopingwith meetingtheneedsoftheircommunity. Thisismoreaboutthepressurethey putonthemselvesthanoutside pressures.

Therewillalwaysbesomeformof injustice,orsomeneedinsociety,that you’llwanttodosomethingabout. Andwhilethiscanprovidegreat motivationtoraiseawareness,itcan alsoleadtoseverestressandeventual burnout.

Meetthischallengehead-on.Speakto atime-managementconsultantoralife coachaboutwaystodealwithselfimposedstress.Thiswillbenefitboth youandyourNon-ProfitOrganizations asawhole,inthelongterm.Being realisticaboutyourgoals,andnot tacklingmorethanonecampaignata time,willbringbetterresults.

4.RaisingFunds

Whentryingtoattractcorporate sponsorships,youcanconvince

companiesthatitwillboosttheir publicimage.But,itcanbeharderto convinceanaverageindividualtopart withtheirhard-earnedcash,letalonea corporation.

Fundraisingisvitaltothesuccessof anyNPO.Whetheryou’reworkingto addressanimalprotection,children’s welfare,orenvironmentalcauses, you’llneedmoneytomakea difference.Andnomatterifyourely onprivatedonations,corporate sponsorships,orgovernmentgrants,it takesalotofworktoorganize.

Thisiswheresomeonewithexperience andexpertiseinfundraisingor finances,ingeneral,ishelpful.The challengeofraisingadequatefundsfor anNon-ProfitOrganizationsisan ongoingone.Somakethenecessary investmentinlearninghowtodothis.

5.LackOfBusinessSavvy

Althoughanonprofitorganizationis notprofit-drivenlikeother organizations,itstillneedsbusinesssavvypeopleatthehelm.Because,like allbusinesses,ithastoattracttop talent,processlotsofdata,andkeep financialrecords.ButmanyNon-Profit Organizations’slackthisbusiness know-how

Eventhoughtheymaybeexemptfrom payingincometaxes,Non-Profit Organizationsstillhavetofiletax returns.Soifyouareseriousabout makingyournonprofitorganizationa success,considerenlistingtheservices ofaqualifiedaccountanttohelpwith thefinancialandbookkeepingtasks.

Thisdoesnotnecessarilyhavetobea paidposition.Bigaccountingfirms maybewillingtohelpinthiswayfor thepublicityyoucanofferthem.And newprofessionalsstartingtheircareers mayappreciatetheboost,too.

www.theenterpriseworld.com | 57

Founder: Brian Halligan and Dharmesh Shah

Founded in: 2006

Headquarters: Cambridge, Massachusetts, United States

No. of employees: 7,525 worldwide

Ofcial Link: www.hubspot.com/

| July 2023 60
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