Oneofthekeytraitsofsuccessfulbusinessleadersisaclearandcompellingvisionofwheretheywanttheir organizationtogoandhowtheyplantogetthere.Thisrequiresnotonlyadeepunderstandingofthe industryandmarkettrendsbutalsotheabilitytothinkcreativelyandtakecalculatedrisks.
FeaturingforTheEnterpriseWorld’sthisissueofTheMostSuccessfulBusinessLeadertoWatchOutare thestoriesofsuchleaderswhoareinspiringothers.
Forthecoverstoryreadabout-
Meettheenthusiasticleader,SanjayGoyal,whoisthedrivingforce,Founder,andCEOofPowermax Fitness,whichisoneofIndia’sleadingfitnessequipmentbrands.
SanjayGoyalhasmorethantwodecadesofexperienceinthefitnessindustry,andheispassionateabout promotinghealthandwellnessthroughhigh-qualityfitnessequipmentandservices.
BeforestartingPowermaxFitness,SanjayGoyalworkedinseveraldifferentrolesinthefitnessindustry. Throughhisexperience,hesawaneedforaffordable,high-qualityfitnessequipmentinIndia,andthat’s whatledhimtostartPowermaxFitnessin2009.
SaadheadsCroweUAE’spracticeatDIFC.Hebelievesindeepspecializationthatallowedthecompany’s financialservicepracticestogrowexponentiallyandbeoneoftheleadersintheDIFC.AtCroweUAE,he managestheoverallpracticeinDIFCincludingthepracticingAuditandinsolvency(liquidation). Innovation,technology,andriskmanagementhavealwaysbeenatthetopofSaad’sagenda.
Additionally,Saadoverseesthegovernance,riskandcompliancepracticeforthecompany’snetworkinthe MiddleEastandAfricaregion.
Inthisinterviewwith ,Founder&MDofArrow,weshallknowmoreaboutthecompany’s GurpreetSingh growthandjourney.
Arrow PCNetworkisanISO/IEC27001:2013,ISO9001:2015& ISO20000 1:2018, certified,leadingIT ServicesIntegratordeliveringworld-classITinfrastructureservicestocustomersPANIndiaaswellas offshores.Weareateamofdedicatedprofessionalsandcertifiedengineersfocusingoninnovationtoprovide cost-effectivesolutionsandefficientservices.
Becomingasuccessfulbusinessleaderisacomplexandmultifacetedprocessthatrequiresa combinationofpersonaltraits,skills,knowledge,andexperience.Atitscore,leadershipisabout influencingpeopleandorganizationstowardsacommongoalorvision,anditrequirestheabilityto maketoughdecisions,inspireandmotivateothers,andadapttochangingcircumstances. Shalmali W.
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Forthecoverstoryreadabout-
Meettheenthusiasticleader,SanjayGoyal,whoisthedrivingforce, Founder,andCEOofPowermaxFitness,whichisoneofIndia’sleading fitnessequipmentbrands.
SanjayGoyalhasmorethantwodecadesofexperienceinthefitness industry,andheispassionateaboutpromotinghealthandwellness throughhigh-qualityfitnessequipmentandservices.
BeforestartingPowermaxFitness,SanjayGoyalworkedinseveral differentrolesinthefitnessindustry Throughhisexperience,hesawa needforaffordable,high-qualityfitnessequipmentinIndia,andthat’s whatledhimtostartPowermaxFitnessin2009.
SaadheadsCroweUAE’spracticeatDIFC.Hebelievesindeep specializationthatallowedthecompany’sfinancialservicepracticesto growexponentiallyandbeoneoftheleadersintheDIFC.AtCroweUAE, hemanagestheoverallpracticeinDIFCincludingthepracticingAudit andinsolvency(liquidation).Innovation,technology,andrisk managementhavealwaysbeenatthetopofSaad’sagenda.
Additionally,Saadoverseesthegovernance,riskandcompliancepractice forthecompany’snetworkintheMiddleEastandAfricaregion.
InthisinterviewwithGurpreetSingh,Founder&MDofArrow,weshall knowmoreaboutthecompany’sgrowthandjourney.
Arrow PCNetworkisanISO/IEC27001:2013,ISO9001:2015& ISO 20000 1:2018, certified,leadingITServicesIntegratordeliveringworldclassITinfrastructureservicestocustomersPANIndiaaswellas offshores.Weareateamofdedicatedprofessionalsandcertifiedengineers focusingoninnovationtoprovidecost-effectivesolutionsandefficient services.
E A D E R S I N S P O T L I G H T
Fitnessisthetalkofthetownand certainlytheneedofthehour
Thefitnessindustryissaturated withmanysmall,big,andupcoming playerstryingtomarktheirpresence. However,onlyahandfulofthese playersestablishasuccessfuland sustainablebrandandgrabthe attentionofvaluedcustomers. Introducingonesuchbrand,Powermax Fitness.
Meettheenthusiasticleader,Sanjay Goyal,whoisthedrivingforce, Founder, CEO Powermax and of Fitness,whichisoneofIndia'sleading fitnessequipmentbrands.
Sanjayhasmorethantwodecadesof experienceinthefitnessindustry,and heispassionateaboutpromoting healthandwellnessthroughhighqualityfitnessequipmentandservices.
BeforestartingPowermaxFitness,he workedinseveraldifferentrolesinthe fitnessindustry.Throughhis experience,hesawaneedfor affordable,high-qualityfitness equipmentinIndia,andthat'swhatled himtostartPowermaxFitnessin2009.
Sincethen,hehasledthecompany throughsignificantgrowthand expansion,includinglaunchingitsline offitnessequipment,establishinga nationwidenetworkofdealersand distributors,andexpandingitsproduct rangetoincludeeverythingfrom treadmillsandexercisebikesto strengthtrainingequipmentand accessories.
PowermaxFitnessisaglobalbrandof innovativefitnessequipmentforhome andcommercialmarketsthatmakes fitnessfun,accessible,andaffordable. Itisagame-changerthatischanging thefaceoffitness,bycreatinga revolutionwithauniquetwisttobring customersexcellentresultsinthe convenienceoftheircomfortzones. Themissionistorevolutionizethe
fitnessindustrybycreatinghigh-quality, affordablegymequipmentatan accessibleprice.
Ithasbeenthefirstbrandtoofferawide rangeoffitnessequipmentinthe Ecommercespace,includingtreadmills, exercisebikes,cross-trainers,rowing machines,andstrengthtraining equipment.
Allitsproductsaredesignedwiththe latesttechnologyandaremanufactured tothehighestqualitystandards.Italso hasarangeofaccessories,suchasYoga mats,Jumpingropes,Proteinshakers, Steppers,andBattleRopestohelpits customersgetthemostoutoftheir workouts.
PowermaxFitnessiscommittedto deliveringexceptionalcustomerservice, andithasastrongnetworkofdealers anddistributorsacrossIndiatoensure thatitscustomershaveaccesstoits productsandsupport.Italsooffers financingoptionstomakeiteasierforits customerstopurchaseitsequipment.
Overall,PowermaxFitnessisdedicated toprovidinghigh-qualityfitness equipmentandexceptionalserviceto helpitscustomersachievetheirfitness goalsandleadhealthierandhappier lives.
Asanentrepreneur,Sanjaybelievesthat oneofthemostcriticalresponsibilitiesis tocreatevalueforcustomers. Entrepreneursshouldbepassionateabout solvingreal-worldproblems,identifying unmetneeds,anddevelopinginnovative solutionstoaddressthem.
Entrepreneursalsohavearesponsibility tobuildasustainablebusinessmodelthat deliverslong-termsuccess.Thisrequires carefulplanningandexecution,including creatingasolidbusinessplan,managing financialresourceseffectively,and buildingastrongteamthatcanexecute thevision.
TheEntrepreneur'sVoice
Inadditiontocreatingvaluefor customersandbuildingasustainable business,entrepreneursalsohavea responsibilitytobeethicaland sociallyresponsible.Thismeans conductingbusinesswithintegrity, treatingemployeesandstakeholders fairly,andgivingbacktothe community.
Finally,entrepreneursshouldbe continuouslylearningandgrowing, bothpersonallyandprofessionally. Thismeansstayingup-to-datewith industrytrendsanddevelopments, seekingnewgrowthopportunities, andembracingchange,and innovation.
PowermaxFitnessfacedseveral challengeswhenitfirststartedits business.
Establishingthebrand:When SanjaystartedPowermaxFitnessit wasanewbrandinahighly competitivemarket.Sanjay,withhis teamworkedhardtoestablishits brandandbuildtrustwithcustomers.
“We did this by focusing on quality, customer service, and innovation.”
Buildingadistributionnetwork: PowermaxFitnessneededtoestablish astrongdistributionnetworktomake itsproductsaccessibletocustomers acrossIndia.Thecompanyhadto identifyandrecruitreliabledealers anddistributorsandinvestinlogistics andsupplychainmanagementto ensurethatitsproductscouldbe deliveredquicklyandefficiently
Intheearlydays,therewasalackof awarenessamongcustomersabout thebenefitsofexercisingathomeand theimportanceofinvestinginhighqualityfitnessequipment.Theteam hadtoinvestinmarketingand educationinitiativestohelp customersunderstandthevalueofthe productsandservices.
Financingandcashflow:Startinga newbusinessrequiresasignificant amountofcapital,andPowermax Fitnessfacedseveralchallengesin securingfinancingandmanagingits cashflowintheearlydays.The companyhadtobecarefulwithits expensesandinveststrategicallyto ensurethattheycouldgrowandscale thebusinessovertime.
Despitethesechallenges,theteamhas remainedcommittedtoitsvisionand mission,andhasbeenableto overcometheseobstaclesthroughhard work,perseverance,andinnovation.
Asanentrepreneur,Sanjaywearsa badgeofhonorformanyachievements thatPowermaxFitnesshas accomplished.Theonesthatstandout fromthemanyachievementsareas follows:
EstablishingPowermaxFitnessasa leadingfitnessequipmentbrandin India:WhenSanjayandhisteam startedPowermaxFitness,hisvision wastomakehigh-qualityfitness equipmentaccessibletomorepeople inIndia.Today,PowermaxFitnesshas reachednewheightsandhasalsobeen recognizedasoneofthetopfitness equipmentbarandsinthecountry
Oneofhisbiggestaccomplishments waslaunchinghislineoffitness equipment,whichhasallowedSanjay andhiscompanytooffercustomers high-qualityproductsataffordable prices.Thishashelpedthemto differentiatefromtheircompetitors andbuildaloyalcustomerbase.
Buildinganationwidenetworkof dealersanddistributors:SanjayGoyal andhisteamhaveworkedhardto establishastrongnetworkofdealers anddistributorsacrossIndia,which hashelpedthemtoreachmore customersandexpanditsbrand presence.
We did this by focusing on quality, customer service, and innovation.
PowermaxFitnesshasbeenrecognized withseveralawardsandhonors, includingthe"BestFitnessEquipment BrandinIndia"awardfromFitness ExcellenceAwardsin2020.
Additionally,collaborationwithMarvel hasbeenasignificantachievementfor thebrand,asithasallowedthecompany totapintoamassivefanbaseof superheroenthusiasts.Throughthis collaboration,PowerMaxhasbeenable tocreateproductsthatnotonlyappealto Marvelfansbutalsoofferunique featuresandbenefitsthatcatertothe needsoffitnessenthusiasts.This partnershiphashelpedPowerMaxto establishitselfasaleaderinthefitness industryandexpanditsreachglobally
Overall,Sanjayisextremelyproudof whathiscompanyhasaccomplishedat PowermaxFitness,andheisexcitedto continuepushingtheboundariesand achievingnewmilestonesintheyearsto come.
PowermaxFitnessbelievesthatapositive andsupportiveworkenvironmentis essentialforemployeewell-beingand productivity.Itprovidesacomfortable andspaciousworkplace,regularteambuildingactivities,andopportunitiesfor professionaldevelopment.
Offeringcompetitivecompensationand benefits:ThePowermaxFitnessculture
believesincompensatingits employeesfairlyandofferingthem benefitsthatwillhelpthemstay healthyandhappy Thisincludes healthinsurance,paidtimeoff,and flexibleworkhours.
Itfostersacultureofopen communication,whereemployeesare encouragedtosharetheirideas, concerns,andfeedbackwith management.Themanagement believesthatthishelpstobuildtrust andcreatesasenseofcommunity withinthecompany
Asforwhatmakesitsteamunique, Sanjaysays,
“It is its commitment to excellence, innovation, and customer
satisfaction. We are passionate about creating high-quality fitness equipment and providing its customers with the best possible experience. We also have a strong team spirit and work collaboratively to achieve our goals.”
PowermaxFitnessfocusesonproviding awiderangeofhigh-qualityfitness equipment,includingcardioandstrength trainingequipment,accessories,and supplements.Thecompany'sproducts aredesignedtomeettheneedsofboth homeandcommercialusersandare availablethroughanetworkofdealers anddistributorsacrossIndiaaswellas throughitse-commerceplatform.
OnewaythatPowermaxFitnessstands outfromotherfitnessequipment companiesisthroughitscommitmentto innovationandproductdevelopment. Thecompanyinvestsheavilyinresearch anddevelopmenttocreatecutting-edge productsthatoffersuperiorperformance andfeaturescomparedtootherproducts inthemarket.Forexample,Powermax Fitnesshasintroducedseveraladvanced featuresonitstreadmills,suchasautoinclination,appconnectivity,andheart ratesensors,toenhancetheuser experience.
AnotherwaythatPowermaxFitness differentiatesitselfisthroughitsfocus oncustomerserviceandsupport.The companyprovidesafter-salessupport andservicingtoensurethatits customersaresatisfiedwiththeir purchasesandhaveapositiveexperience withthecompany.Inaddition, PowermaxFitnessoffersavarietyof warrantyoptionsandflexiblepayment planstomakeitsproductsmore accessibletoawiderangeofcustomers.
Oneofthekeyturningpointsforthe growthofPowermaxFitnesswaswhen itstartedtofocusone-commerceand
onlinesales.Intheearlydays,the companyreliedprimarilyonitsdealer anddistributornetworktosellits products.However,itrecognizedthe potentialofonlinesalesandbegan investinginitsonlinepresenceand digitalmarketingefforts.
PowermaxFitnesscreatedanecommercewebsiteandbeganselling itsproductsdirectlytocustomers online.Thecompanyalsostarted advertisingandpromotingitsproducts onsocialmediaandotherdigital channels.Thishelpedthemtoreacha broaderaudienceofcustomers, includingthosewhomaynothavehad accesstoitsproductsthroughitsdealer anddistributornetwork.
Byexpandingitssaleschannelsand focusingone-commerceplatformslike Amazon,Flipkart,Nykaa,Bajaj, Jiomart,Disney,andmanymore,ithas beenabletoincreaseitsrevenueand growitsbusiness.Thecompanyhas alsohighlyinvestedinimprovingits customerserviceanddelivery capabilities,whichhelpedthembuilda loyalcustomerbaseandpositivewordof-mouth.
PowermaxFitnesshasalwaysputthe needsofitscustomersfirst.By listeningtocustomerfeedbackand investinginproductdevelopmentand innovation,thecompanyhasbeenable tostayaheadofthecompetitionand meettheevolvingneedsofits customers.
Thecompanyhasbuiltareputationfor producinghigh-quality,reliablefitness equipment.Byusingthebestmaterials andcomponentsandadheringtostrict qualitycontrolstandards,Powermax Fitnesshasbeenabletoensurethatits productsperformwellandlastalong time.Strongdealeranddistributor network:Thecompanyhasestablished astrongnetworkofdealersand distributorsacrossIndia,allowingitto reachcustomersinawidevarietyof
locationsandprovideafter-sales supportandservice.
PowermaxFitnesshasrecognizedthe potentialofe-commerceandinvested heavilyinitsonlinesalesand marketingefforts.Bymakingits productsavailableforpurchaseonline, thecompanyhasbeenabletoreacha broaderaudienceofcustomersand expanditssaleschannels. Overall,thecombinationofcustomer focus,qualityandreliability,strong saleschannels,investmentinecommerce,andinnovationandproduct developmenthaveallcontributedto thelong-standingsuccessofPowermax Fitness.
PowermaxFitnessisprimarilyfocused onprovidingfitnessequipmentand accessoriesthatcatertotheneedsof peoplewhoarelookingtoimprove theirphysicalhealthandwellness.The company'sproductsaredesignedto provideuserswithavarietyofworkout optionsthatcanhelpthemachieve theirfitnessgoals,whetherthat'slosing weight,buildingstrength,orimproving cardiovascularhealth.
Byofferingawiderangeoffitness equipmentandaccessories,Powermax Fitnesscancatertotheneedsofa broadcustomerbase,includingboth homeusersandcommercialcustomers. Thecompany'sproductsaredesigned tobeeasytouseandprovideeffective workouts,regardlessofauser'sfitness levelorexperience.
Inadditiontoprovidingfitness equipmentandaccessories,Powermax Fitnessalsooffersarangeof supplementsandnutritionalproductsto supportoverallhealthandwellness. Theseproductsaredesignedtohelp usersachievetheirfitnessgoalsby providingthenutrientsandsupport theyneedtoperformattheirbest.
Overall,PowermaxFitness'sproductsandservicescater totheneedsofpeoplewhoarelookingtoimprovetheir physicalhealthandwellnessbyprovidinghigh-quality fitnessequipmentandsupplementsthatareeffective, easytouse,andsupportedbyexcellentcustomerservice. Byhelpingpeopleachievetheirfitnessgoals,Powermax Fitnessiscontributingtothebroaderhealthcareindustry bypromotinghealthylifestylesandreducingtheriskof chronicdiseasesassociatedwithpoorphysicalfitness.
Thehealthcareindustryhastraditionallybeenslowto adoptnewtechnologies,butinrecentyears,therehas beensignificantprogressinthedigitizationofhealthcare. Thistrendhasbeendrivenbyavarietyoffactors, includingadvancesintechnology,changesinconsumer
behavior,andtheneedtoimprove efficiencyandreducecosts.
Digitizationhasthepotentialto transformthehealthcareindustryby improvingthequalityofcare, increasingaccesstohealthcare services,andreducinghealthcarecosts. Forexample,telemedicineandvirtual healthcareserviceshavemadeit possibleforpatientstoreceivemedical adviceandtreatmentfromthecomfort oftheirhomes,reducingtheneedfor in-personvisitsandimprovingaccess tocareforpeopleinremoteareas.
Digitizationhasalsoledtothe developmentofnewtechnologiesthat canimprovetheaccuracyandspeedof diagnosis,suchasAI-powered diagnostictoolsandwearablehealth monitoringdevices.These technologieshavethepotentialto revolutionizethewayhealthcareis deliveredandimprovepatient outcomes.
However,therearealsochallenges associatedwiththedigitizationof healthcare,includingconcernsaround dataprivacyandsecurity,thepotential
forbiasinAI-powereddiagnostic tools,andtheneedfornewregulations andstandardstogoverntheuseof thesetechnologies.
Overall,thedigitizationofhealthcare isanexcitingdevelopmentthathasthe potentialtotransformtheindustryand improvethelivesofpatients.However, itisimportanttoapproachthis transformationcarefullyand thoughtfully,takingintoaccountthe potentialrisksandchallengesaswell asthebenefits.
PowermaxFitnessisconstantly strivingtoimproveitsproductsand servicestomeettheevolvingneedsof thecustomersandstayaheadofthe competition.Thecompanyhas followedastructuredapproachto identifyopportunitiesforexpansion andinnovation,whichincludesthe followingsteps:
Ÿ Theyregularlyconductsmarket researchtogatherinformation aboutthelatesttrendsinthefitness
industryandidentifynew opportunitiesforproductorservice innovation.Thisresearchhelps themunderstandcustomerneeds andpreferencesandidentifygaps inthemarketthattheycanfill.
Ÿ Analyzecustomerfeedback: PowermaxFitnesstakescustomer feedbackseriouslyandusesitto informitsproductdevelopmentand servicedelivery.Theteamregularly reviewscustomerfeedbackto identifyareasforimprovementand newproductorserviceideas.
Ÿ Theykeepacloseeyeonthelatest trendsinthefitnessindustry, includingnewtechnologiesand emergingconsumerbehaviors.This helpsthemtoidentifynew opportunitiesforproductorservice innovationandstayaheadofthe competition.
Ÿ Thecompanyworkscloselywith expertsinthefitnessindustry, includingpersonaltrainers, nutritionists,andfitnessequipment manufacturers,tostayuptodate withthelatesttrendsand developmentsintheindustry.This collaborationhelpsthemtoidentify newproductorserviceideasand ensurethattheirproductsand servicesmeettheneedsoftheir customers.
Ÿ PowermaxFitnessregularly reviewsitsproductandservice offeringstoensurethattheyareup todateandmeettheneedsofits customers.Theyupdateand improveasneededtoensurethat thecompanyisprovidingthebest possibleproductsandservicestoits customers.
Ÿ Bepassionateaboutwhatyoudo: Startingabusinessisachallenging anddemandingendeavor,andit's essentialtohaveadeepandabiding
Ÿ passionforwhatyouaredoing. Whenyoulovewhatyoudo,itgives youthemotivationandresilienceto pushthroughdifficulttimes.
Ÿ Focusoncreatingvalueforyour customers:Oneofthemostcritical factorsinbuildingasuccessful businessiscreatingvalueforyour customers.Focusonidentifyingtheir needsanddevelopinginnovative solutionsthatmeetthoseneeds.
Whenyoudelivervaluetoyour customers,youcreatealoyal customerbasethatwillhelpyour businessthrive.
Ÿ Beadaptableandflexible:The businessworldisconstantly
changing,andit'sessentialtobe adaptableandflexibletosucceed. Beopentonewopportunities,pivot whennecessary,andembrace changeandinnovation.Buildinga strongandcapableteamisessential forsuccess.Lookforpeoplewho shareyourvisionandvaluesand whobringcomplementaryskills andstrengthstothetable.Investin theirtraininganddevelopmentand
providethemwiththesupportthey needtosucceed.
Ÿ Don'tbeafraidtotakerisks: Startingabusinessinvolvestaking risks,andit'sessentialtobewilling totakecalculatedriskstoachieve yourgoals.Bewillingtostep outsideyourcomfortzoneandtake boldactionwhennecessary.
Australiaisacountryblessedwith
nature,history,andtraditionand whenwetalkaboutthemost significantcitiesinthecountry,Sydney isonenameyoucan'tmiss.Knownas thetourists'paradise,theunmissable touristAttractionsofSydneyare acknowledgedbypeoplealloverthe world.Fromdeliciousfoodtolively nightlifescenes,thecityofSydneynever disappoints.Tomakethingsmore interesting,letusintroduceyoutosome ofthelesser-knownfactsaboutthewellknownSydneycity
GoingbacktotheRoots!
Sydney'searlyhistorywasdominatedby itsstatusasaBritishprisoncolony Convictsweredroppedonthis extraterrestrialcoastandfoundthe climatehard.Thesoilwaspoor,andthe areawasrugged,requiringmanual clearing.Untilthesettlerswereableto traversetheBlueMountainsanddiscover thebetterterritorywestoftheGreat DividingRange,thelittletownwasoften shortoffood.Therewerealsofrequent clashesbetweenthegovernors,free settlers,andprisoners.
Thecity'scontemporaryhistorystartedin 1788,withthelandingofaFirstFleetof Britishshipsandtheestablishmentofa penalcolonybyGreatBritain.Sydney wasthecapitaloftheBritishcolonyof NewSouthWalesfrom1788until1900. Sydneywasdesignatedasacityin1842, andamunicipalgovernmentwas founded.Sydneybecamethecapitalof thestateofNewSouthWaleswhenthe Australiancoloniesunitedtobecomethe CommonwealthofAustraliain1901.
Whatarethemajortouristattractions ofSydney?
twentieth-centurystructures,awonder, andanaccomplishmentoftremendous engineeringandarchitecture.The OperaHouse,whichissynonymous withAustralia,isoneofthemost recognizedtouristattractionsof Sydney.Itissituatedontheeasterntip ofCircularQuayandisfamousacross theglobeforitsinnovative architecture.
aheadoftimebypackingplentyof sunscreens,hats,andsunglassesbefore yougo.
Autumnisagreatseasontoembarkon walkingtoursanddayexcursionsfrom Sydneytoitssuburbs.
Unlikeotherplaces,Sydney'swinters aremildandnottoocold.Itisalovely timeinthecity,withlotsofthingsto dosuchaswhalewatching,hiking,and evenvisitingtheaquariums.
Thislate-Georgianhistoricmonument ofSydneycomplextooksevenyearsto completeandcontainsAustralia's oldestsurvivingarmybarracks.Major GeorgeBarney,commandingtheRoyal Engineers,oversawtheconstruction, whichincludessandstoneminedonthe site.Volunteersprovidefreeguided toursonceaweek,whichincludea30minutebandperformance, aone-hourtourofthecomplex,andan optionalvisittotheArmyMuseum. Thelatterfocusesonthehistoryof NewSouthWales'militaryservices andincludesitemssuchasweapons, clothing,andpaperrelics.
WhencanyouvisittheTourist AttractionsofSydney?
ThetouristattractionsofSydneyare oneofthemostpopulartourist attractionsaroundtheworld.Thereare nosevereweatherconditionsduetothe city'stropicallybalancedclimate, whichismaintainedallyear.However, ifyouwanttoknowwhattheseasons arelikeinSydneybeforeyouarrive, heretheyare.
Springisanexcellentseasontovisit Sydney Theweatherispleasantand comfortable,withjustenoughsunlight toallowyoutoenjoythelively metropolis.
Herearesometipsthatwouldbe helpfulwhentravelingtoyourfavorite touristattractionsofSydney
1.Optforaferry
Ferriesareapopularmeansofpublic transportationamongcityresidents sinceitisthequickestmethodtomove fromonelocationtoanother.Itis inexpensive,quick,andenjoyable becauseharbourvistasarebestseenon oneoftheseboatrides.TheOpalCard maybeusedtoreserveandpayfor ferries.Dependingonthelengthof yourvacation,youmaychargethecard dailyorweekly.
2.Makethemostoffreeartgalleries
InSydney,thereareseveralfreeart galleries.Theseprovidesome wonderfulinsightsintoallsortsofart formsinAustraliabyservingasa platformforfledglingartistsaswellas expertswhowishtosharetheirwork withothers.Arriveatthesegalleries earlyinthemorningsincemostof themshutaroundmidday
3.Explorethestreetswithfree walkingtours
TheSydneyOperaHouseis,inreality, oneoftheworld'smostdistinctive
SummersinSydneymayquicklyturn fromwarmtoscorching,soprepare
ThestreetsofSydneyareas entertainingasitsgreatsites,andfree
walkingtoursareonewaytoexplore them.Twoofthemostpopularfree walkingtourstoexperiencethecity center,CircularQuay,andTheRocks areFreeToursSydneyandI'mFree WalkingTours.
Alongwiththetouristattractionsof Sydney,therearesomesignificant peoplefrom'TheCityofHarbour'who arewell-knowninAustralia,and aroundtheglobe.Let'stakealookata fewofthem.
1.AdamAshley-Cooper(bornMarch 27,1984,inSydney)isarugbyunion playerfromAustralia.Henowplays forKobelcoSteelersinJapan'sTop Leagueandhas116capsforAustralia,
whichisthethirdmostofany Australianplayer.Mr.Versatileishis moniker
2.IndianaRoseEvans(born27July 1990)isanAustralianactressand singer-songwriterbestknownforher appearancesasMatildaHunterin HomeandAway,BellaHartleyin H2O:JustAddWater,andEmmaline RobinsoninBlueLagoon:The Awakening.
3.JamesDavidWolfensohn(born December1,1933)isanAustralianAmericanlawyer,investmentbanker, andeconomistwhoservedasthe WorldBankGroup'sninthpresident (1995–2005).HewasborninSydney, Australia,andattendedtheUniversity ofSydneyandHarvardBusiness
School,aswellascompetedinfencing attheOlympics.Heworkedformany firmsintheUnitedKingdomandthe UnitedStatesbeforeestablishinghis owninvestingcompany.
4.RowanWoods(born1959)isafilm andtelevisiondirector,actor,and screenwriterfromAustralia.In1998, WoodsearnedanAFIawardforbest directorforhisworkonTheBoys.In addition,thepicturewasacceptedinto the48thBerlinInternationalFilm Festival.
5.RobertJohnChristoakaBobChristo wasanAustralian-Indiancivilengineer andBollywoodactor.Beginningwith SanjayKhan'sAbdullah(1980),he wentontoappearinover200Hindi filmsinthe1980sand1990s,including
Qurbani(1980),Kaalia(1981),Nastik (1983),Mard(1985),Mr.India(1987), RoopKiRaniChoronKaRaja(1993), andGumraah(1993).
TheBiggestEconomyofAustralia
Sydney'seconomyplaysavitalrolein Australia'scommerce,manufacturing, banking,education,anddistribution sectors.TouristattractionsofSydney havealsoplayedamajorrolein makingSydneyintoagigantic economyofAustralia.Sydney'sCBD
isthebiggestinAustralia,anditis surroundedbyseveralbusinessregions thatarealsoconsideredpartofSydney OneprominentexampleisParramatta, whichislargerthanotherstatecapitals.
ThecityofSydneyextendsacrossthe harbourbridgetoestablishNorth Sydney,whichisacontinuationofthe CBD.NorthSydneyhasasignificant economy,however,ithasahigh vacancyrate.Chatswood,Sydney's thirdbiggestbusinessregion,islocated onlyafewkilometersnorthofthecity
center.Chatswood'smajorbusinessis retail,andthecityhasseveralhigh-rise buildingswithadistinctskyline.20th CenturyFoxhasextensivestudio facilitiesinSydney
WhatmakesSydneySpecial?
1.Food
excellentselections.Ifyou'rereadyto payalittleextra,you'llbeableto locatesomegenuinelyamazing eateries.MisterGeeBurgerTruck, MomofukuSeiobo,andSepiaare amongourpersonalfavorites.
Whilethereisabroadvarietyoffoods andsweetsavailable,herearesome solidfavorites:
Ÿ Barramundi
Ÿ Sydneyrockoyster
Ÿ Australianprawns
Ÿ Avocadoontoast
Ÿ Baconandeggroll
Ÿ Lamingtoncake
Ÿ Potatocake
Ÿ Yellowfintuna
Ÿ
2.CulturalSignificance
Australianshavebeenaccusedof beingsportsnuts,andSydneysiders, astheyareknown,arenoless passionateaboutsportsthantheir counterpartsinotherplaces. Nonetheless,Sydneyboastsavibrant culturalandintellectuallife.
Sydney,Australiahasavibrantand diversifiedculturalscene.Manyof thedistinctculturesthatcomprise Sydney'smosaicarecenteredon cultural,artistic,ethnic,linguistic, andreligiousgroupsfounded throughwavesofimmigration. Sydneyisamajorworldwide metropoliswithathrivingarts culturethatincludesmusical,
dramatic,visual,literary,andother endeavors.
OurTop10TouristAttractionsof Sydney
1.RoyalBotanicGardenSydney
TheRoyalBotanicGardenSydney, locatedclosetotheOperaHouseand overlookingSydney'sspectacular metropolitanskyline,hasahuge collectionofexoticplantsfromallover theglobe.
TheRoyalBotanicGarden,Australia's oldestbotanicgardenandscientific institution,wasfoundedin1816. Wanderingthroughthis30-acrelush sanctuaryisatruepleasure.
PayingavisittooneofSydney's numerousislandsisanexcellent opportunitytolearnmoreaboutthe city'shistoryandprogress.Cockatoo Islandisoneofthoseislandsthatare wellworthavisitandafundayout.
CockatooIslandisaUNESCOWorld HeritageandNationalHeritageListed islandintheheartofSydneyHarbour Theislandhasoperatedasa shipbuildingyard,aCommonwealth navalstation,andaprisonisland throughouttheyears.
TherenownedSydneyHarbourBridge, whichopenedin1932,notonlyhasthe nicestappearance,butit'salsoan extraordinaryfeatofexcellent engineering.The134mhighSydney HarbourBridge,sometimesknownas theCoathangerduetoitsarch-based form,linksthecity'sCBDwiththe city'sNorthShore.
DarlingHarbour,Sydney'sbiggest recreationalandpedestrianzone,is hometoawiderangeoffamilyfriendlyactivities.DarlingHarbourhas somethingforeveryone,from beachfrontrestaurantsandfrequent fireworksshowstointeresting museumsandsprawlingparks.
TheSydneyAquarium,theAustralian NationalMaritimeMuseum,Madame Tussauds,theWildLifeSydneyZoo, theChineseGardenofFriendship,and theDarlingQuarterKidsPlayground areallmust-seeattractions.
TheRocks,oneofSydney'soldest neighborhoods,wasformerlyan infamousprisontownbutisnowa
renownedtouristattractionofSydney. Friendlypubs,cobblestonelaneways, oldbuildings,andavarietyof interestingeventstakeplace throughouttheyear TheSydneyTowerEyeoffersthe greatestviewsofthecityfromthe second-highestobservationtowerin theSouthernHemisphere,aswellasan innovative4Dfilmexperience.
Whilenotasbig,Sydney'sHydePark hasasimilarappearanceandfeelto NewYork'siconicCentralPark,owing toitspositioninthecity
AvisittotheSydneyTowerEye shouldbeatthetopofyourlistof must-seesitesifyouwanttoview Sydney,theHarbour,theshoreline,and itssurroundingdistrictsfromabove.
PalmBeach,located40kilometers northofSydney'sCBD,hasadistinct ambiancereminiscentofalittle subtropicalparadise.PalmBeachisa popularday-triplocationforSydney residentsaswellasaspecialized vacationdestinationforvisitors, backpackers,andAustralianand worldwidecelebrities.
Scene?
TarongaZooinMosmanisaterrific dayoutforyoungandelderlyalike,set againstthebackgroundofSydney's CBDcityscape.Therearemanyways totraveltoTarongaZoo,buttheboat ridefromCircularQuayisthemost convenient.
TarongaZoo,Australia'sbiggestzoo,is quietlynestledawayonthenorthside ofSydneyHarbourwithmagnificent cityviews.Ithasfantastic performancesandoffersintimate interactionswithmanyanimalspecies.
Sydneyhasgreatnightlife,including operaconcerts,karaokebars,clubs, andcafes.Thereareinfinitelocations tounwindafteraharddayatworkfor everykindofnightcrawler,soyou'll neverbestuckforthingstodoin Sydneyaftersunset.Sydneyoffers everything,fromnoisyandhectic nightclubstotranquilbeachshacksand cafés.
FrequentlyAskedQuestionsabout Sydney
1.HowtotravelwithinSydney?
TheSeaLifeSydneyAquariumisone ofthemostfamoustouristattractions ofSydney,locatedonthenorthernside ofDarlingHarbour,justnorthofthe historicPyrmontBridge.
TheeasiestmethodtotraveltoSydney isdeterminedbyyourbudgetand whereyouwanttostay.Ifyou're stayinginthecitycenter,walkingor usingpublictransitistypicallythe mostconvenientandleastexpensive choice.However,ifyouwanttodoa lotoftouringoutsideofthecity,you mightthinkabouthiringavehicle.Just keepinmindthatparkinginSydney mayberatherpricey
HydePark,locatedontheeastern outskirtsofSydney'sCBD,is Australia'soldestpublicparkland.The parkstretchesnorthwardtothe DomainandtheRoyalBotanicGarden.
2.Howmuchdoesastaycost?
YoushouldbudgetroughlyAU$352 ($250)perdayforyourtriptothecity,
asyoupreparetowitnessoneofthe besttouristattractionsofSydney.The averagedailypriceisbasedon previoustravelers'costs.Previous visitorsspentanaverageofAU$55 ($39)onmealsandAU$18($13)on localtransportationinoneday
BonusFactsaboutSydney
1.Climate
SummersinSydneyarepleasant,while wintersaremild.Inthewinter, temperaturesseldomfallbelow freezing,andsnowfallisevenmore infrequent.
2.Entertainment
VividSydney,alightfestival,isoneof Sydney'smostmagnificentyearly spectacles.TheSydneyOperaHouse andtheSydneyHarbourBridgeare transformedintolightartfortourists and"Sydneysiders"fromMaythrough June.
3.Lesser-known
AnotherinterestingfactaboutSydney isthat,becauseofitsproximitytothe InternationalDateLine,itisusually thefirstmajorcityintheworldto welcometheNewYear.
Fromtheprimetouristattractionsof Sydneytosomeofthelessexplored partsofthecity,thereisareasonwhy Sydneyisthebiggesteconomyof Australia.Ifyou'vereadeverythingwe havementionedsofar,yourexperience whenyouvisitthebeautifulcityof Sydneyisabouttobecomealotmore enjoyable.
Beingaleaderisadauntingtaskinthe rigorously-competitive21-stcentury marketplace.Todistinguishthemselves inthecompetition,leadersmusthavea plethoraofqualitieslikeadistinct vision,perseverance,theabilitytotake risks,etc.AccordingtoSaadManiar (SeniorPartneratCroweUAE),
Hefurthermentionsthatitisequally importantforleaderstobuildaculture oftrustandcaretoprovideservices thatnotonlymeetclients'expectations butalsoexceedothers.Saadisa laurelledfinancialleaderwhohasbeen leveraginghisexperienceto successfullydrivethegrowthofthe company
Throughouthisjourney,Saadhas alwaysbeendrivenandambitious. Althoughhecamefromasmalltown inIndia,hehadtheopportunityto pursuehishigherqualificationinthe UKwherehedidsmall,oddjobs.After qualifyingasACCAin1999,he trainedasanaccountantataLondon firm.Soon,hemovedtoDubaiandhas beenapartofthesamecompanyever since.AtCroweUAE,Saadhas shoulderedvariousrolesincluding AuditSenior,Manager,Director, Partner,etc.Since2010,hehasbeen servingastheSeniorPartnerand MemberoftheBoard.
Likemanysuccessfulleaders,Saadhas alsowitnessedseveralchallengesand achievementsinhiscareer.Oneofhis biggestachievementswastobeableto resolveadifficultdisputebetween partnersthatwasongoingforfew years.Leveragingthetrustbothparties hadinhim,Saadmanagedtoresolve thedisputequicklyandamicably.
Anotherchallengewassingle-handedly deliveringrisk-consultingelementsto anentityoftheGovernmentofDubai whichcovered12topGovernment ownedentitiesandinvolvedtheir exposurein5differentcountries.Each countryandeachindustryhadits uniquechallenges.Additionally,this neededtobepresentedtotheMinister inaveryshortduration,whichwasan evenmoredifficulttask.Talkingabout hisjourney,Saadelucidates, “I am grateful for my successes, the big or small events are all my achievements of learning and experience building.”
Presently,SaadisatthehelmofCrowe UAE.Thecompanyisoneofthe leadingTop10firmsspecializingin
B“
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“One of the most crucial factors of being an effective leader is to always be self-aware and instill selfawareness in others.”
ATrustedServiceProvider
audit,tax,advisory,andriskwithover 200professionalsspreadacross6 officesintheUAE.Ithasbeena trustedserviceprovidertovarious industriesacrossits40yearsof operationsinthecountry.Itsservices spanseveralindustrieslikeautomotive, realestate,mediaandentertainment, hospitality,healthcare,financial services,telecommunication,etc. Beingoneofthemarketleadersin financialservices,CroweUAEhas presenceinDubaiInternational FinancialCentre(DIFC)since2006.
Thankstothemixofexpertiseatits disposal,CroweUAEprovidesa myriadofservicesrangingfrom ExternalAudit,InternalAudit, Establishingregulatedandnonregulatedentitiesandfunds, Outsourcedservicessuchas ComplianceOfficer,FinanceOfficer, bookkeepingservices,Liquidationand Winding-upservices,etc.The companydoesnotcompromiseon qualityandmeetstheclients' expectationswithintime—whichisa keyaspectthatdistinguishesitfromits peers.Fromseniorstojuniors, everyoneispromptandproactivein
theirresponses.CroweUAE'smajor focusisdeliveringvaluetoitsclients insteadofmonetaryelements.
Beingpartoftheleadinginternational financialhubinMEASAregion, CroweUAEconfrontedauniquesetof challenges.15yearsago,themarket wasnotacquaintedwithcompliance mattersandotherregulations—dueto whichthecompanyhadtokeepabreast withtheseregulationsaswellaskeep itsclientsinformedandaligned.To date,theecosystemisevolvingrapidly whichrequiredCroweUAEtoadaptto thesechangesanddevelopmentsata breakneckspeed.
CroweUAE'sstrategyhasalwaysbeen toattainsteadygrowth.Saadmentions thatthepointthattriggeredthe company'sgrowthwasitsdecisionof deepspecializationinallareasof financialservices.Thisincludedaudit, compliance,riskmanagement,etc. whichdistinguishedthebrand.
AZealousLeaderattheHelm
SaadheadsCroweUAE'spracticeat DIFC.Hebelievesindeep specializationthatallowedthe company'sfinancialservicepracticesto growexponentiallyandbeoneofthe leadersintheDIFC.AtCroweUAE, hemanagestheoverallpracticein DIFCincludingthepracticingAudit andinsolvency(liquidation). Innovation,technology,andrisk managementhavealwaysbeenatthe topofSaad'sagenda.
Additionally,Saadoverseesthe governance,riskandcompliance practiceforthecompany'snetworkin theMiddleEastandAfricaregion.His thoughtleadership,especiallyon mattersrelatingbusinessandstrategy isoftencontributedtoandreflectedin
theprintmedia.Moreover,sincethe regionisdominatedbycopy-and-paste waysofdoingbusiness,Saadis passionateaboutethics,quality,and integration—giventhecomplex integrationitpresents.
BeingtheChairmanoftheMembers AdvisoryCommitteeatACCA,Saad alsoshoulderstheresponsibilitytotake careoftheinterestofthemembers.He trulyenjoyshelpingandsupporting members,affiliates,andstudentsin need.Healsoacknowledgeshisteam bysaying, “I am blessed with a great team and my team continues to show how a fresh approach coupled with game-changing can thrive within the accountancy and audit space.”
Saadgivesalotofemphasison creatingandmaintaininghealthy relationshipswithemployeesaswellas clients.“Ihavearelationshipwitheach memberofmyteamandknowthemup close,”hesays.Foremployees,heis morelikeacolleaguethanan employer.Hefrequentlyhasbonding sessionswiththem.Evenduringthe pandemic,hearrangedvirtualcoffee events.Saad'srelationshipwiththe employeescanbejudgedbythegreat camaraderietheteamshares,whichis reflectedinitsdeliveryofservicesto clientsaswell.
Theexperiencessharedbytheclients andcolleaguesaretestamentstoSaad's relationshipwiththem.Bernard Tapera,oneofCroweUAE'sexemployeeandapartneratcompeting firmsays, “Saad is without doubt one of the most professional chartered accountants that I have had the privilege of working with. It's refreshing to have upright professionals like him in these times of uncertainty and increasing scrutiny of the audit profession.”
“
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“The heartbeat of our DIFC office is the quality-driven services we provide which has paved this growth chart,” he adds.
SaadmentionsthatCroweUAEhas alwaysworkedonwardsandupwards. Thecompanytakesprideinits40years oflineage—asitsjourneyfromhumble beginningsbyDr.Khalidintermsof officespace,peoplestrength,gamutof services,andallthishasbeenperilous buthighlyrewarding.Today,itisranked no.7inauditandadvisorypractice. CroweUAEhaslaidastrongfoundation. Withtherapidlyevolvingbusiness environment,itaimstokeepinnovating newideas.Thecompanyisalso developingitstoolsusingbest-in-class technologytoefficientlydeliverits servicesandensurethatitcontinuesto addvaluetoitsclients.
Furthermore,CroweUAEisalways enhancingitsexistingserviceswhile parallellycomingupwithnewservices tobroadenitsproblem-solvingagendas. Thecompanyhasstarteditsleadership program'NextinLine'whichisallabout investinginpeople.Itisanexcitingtime intheregulatorylandscapeandCrowe UAEstaysinformedaswellaskeepsits clientsabreastofalldevelopments.Ata grouplevel,thecompanyhasalways offeredend-to-endbusinesssolutions, coveringawiderangeofservices.
AccordingtoSaad,thereasonbehindthe company'ssuccessisthecombinedeffort ofhardworkingprofessionalsworking towardsthesamegoalwhilekeeping similarmorals,values,andethics.
Maintainingahealthywork-lifebalance isparamountforleaderstostay motivatedandproductive.Beingin business,leadersaremoreoftenthannot underpressure.Tocopewiththe pressure,Saadenjoyslight-hearted moviesthathelphimrelievestressas wellasbringcalmnessandcomposurein pressuresituations.Talkingaboutthe
peopleheadmiredthemost,SaadaccreditsShaikh MuhammadforhisvisionaryleadershipandDr. Khalidforidentifyingandgroominghimforthe leaderhsipposition.
Addingtothis,Saadfindsthebusinessstoryof MumbaiTiffinwala—oneofthemostsophisticated systemsdevelopedbyordinarypeoplewithout mucheducation—tobethemostinspiring.When askedtochoosebetweenvigilanceandstrategy, Saadrepliedthatstrategyisimportantonlyifitis implementedinitsspiritandadoptedbyallthe people.Hisstrategyrevolvesaroundpeopleand theyarethemostimportantassetsoftheCrowe UAE.Sharingavoteofgratitude,Saadconcludes, “I never lose sight of the purpose of life and be thankful to almighty for whatever I have. My mentors provide me with constant guidance and I am thankful for their support.”
Saad'sFavoriteQuote:
“Iamnotsayingitisgoingtobeeasy,however,itis worthit.”
“At Crowe, we believe in deep-rooted values of Care, Share, Invest, and Grow which I personally embed in my daily life and I hope this has contributed to the company’s stance,” he continues.
Yesterday,oneofmyfriends
bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem.
Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.
Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe
nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.
Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.
Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.
AdiDasslerdiedin1978,anddespite aninnovativeendorsement
arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.
Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.
Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.
HowmuchAdidasspendson Marketing?
Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.
TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin 2018.However,Adidas'brand worthfellbymorethantwobillion dollarsin2021,thusitremainsto beseenhowthefirmdoesinthe nextyears.
Ad Campaigns that proved “Impossible is Nothing”!
Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.
Ÿ The'AllInOrNothing' Campaign
The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.
“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.
TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry
Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.
ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.
Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.
The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.
Competitors that made it difficult for Adidas!
Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany
NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.
Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.
FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.
PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.
Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of
Ÿ AllAdidas 1.Nike 2.Puma 4.FILA 5.UnderArmouritsincome,whileNorthAmerica accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.
Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.
1.Adidasattemptedtolaunchthe ShackleShoe.
Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits
customarysleek,athleticfootwear(via CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.
TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson,
expressedoutrageovertheshoe's design,claimingthatitremindedthem ofslavery AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.
2.USSR-ThemedAdidasProducts
Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough
duringtheirtimewiththeUnionofthe SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.
PartnersinSuccess!
Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.
Ÿ TheAdidasYeezycollaboration
Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.
Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh
fashiondesignerslikeYohji Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.
Ÿ CollaborationwithManchester United
AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.
AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.
Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.
AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis
quarter.Adidasisalsoofferingawhole lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.
So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!
Growingwiththegenerationandchangesiswhat
makesonesuccessful.Digitalizationhasmade thingssimplerinthelastfewdecades.Withthe helpofItservicesleadingcompaniesgraduallystarted growingimmenselywithmoreefficiency.Theservices providedbytheITsectorprovetobeamoretime-saving andefficientformofworkwithaccuracyandstorage.IT serviceslikebusinessanalytics,cloudmanagement,digital infrastructure,security,emergingsolutionsetc.
HerecomesacompanynamelyArrowprovidingmajorIT servicesforwhichcompanieslook.Thecompanycomes forwardtoprovideITinfrastructuretocompaniestoreduce thecomplexitiesarisinginthecompanies. Let'sknowmore
aboutthecompanyanditsgrowthwithinthelastfewyears.
InthisinterviewwithGurpreetSingh,Founder&MDof Arrow,weshallknowmoreaboutthecompany'sgrowth andjourney
Briefusabout thecompany,whatinspiredyoutostart thecompany?
Arrow PCNetworkisanISO/IEC27001:2013,ISO 9001:2015& ISO20000 1:2018, certified,leadingIT ServicesIntegratordeliveringworld-classITinfrastructure servicestocustomersPANIndiaaswellasoffshores.We areateamofdedicatedprofessionalsandcertifiedengineers focusingoninnovationtoprovidecost-effectivesolutions
andefficientservices.Weworkwithourcustomersto deliveranddeployhighlysophisticatedITinfrastructureto reducethecomplexitiesandincreasethevalueofthe business. Wehavebuiltanexpertiseinprovidingour customersremotesupportandvirtualassistancefor seamlessoperations. Bytakingthetimetodeeply understandhowourclientsdefinesuccess,wehelpthem harnesstechnologyadvances,simplifyITcomplexityand optimizetheirITenvironments.
OurFounder&ManagingDirectorGurpreetSinghstarteda smallsetupsupplyingstationerytoorganizationsintheyear 1996.Hisvisionofcreatingateamofinspirationalleaders tomanagebusinessoperationsinanefficientand economicalwayhasbroughtArrowPCnetworktoalevel whereitisadmiredintheindustryforitsethicsand integrity.
Whataretheproductsorservicesthecompanyfocuses on?Howareyourservicesdifferentfromthoseinthe market?
Ourfocusistodeliveratechnologyexpertisethroughafull lifecyclemodelofprofessional,managed, support services includingstrategy,consulting,designing,and implementation. Wespecializeindeployingmodern, consolidated,andsecuredinfrastructurenamelyHybrid Cloud,Hyper-Converged,DataStorageandData Protection.Thecompanystrivestotake"As-a-Service" solutionstothenextlevel,withour engineeredworkload solutionsthatturndataintoacompetitiveadvantage.
Ourmissionistoearntrustandprofitfromourcustomers andwehaveacleargoaltogrowwhilekeepingourvalues intact.Ourtransparency,integrity,andlong-termapproach differentiateusfromotherplayersinthemarket.
Pleasetellusaboutyourteam.
Avisionaryleaderwith22+yearsofexperienceindriving digitaltransformationbyhelpingcustomersdeploycuttingedgetechnologies. Aleader withexpertiseinnurturing talent&leveragingstrengthtodevelopbusiness opportunities.
Aninspirationalleaderwithapassiontocreateequal opportunitiesforall.Shemanagestheadministrationand regularoperations.Sheinvolvesinseveralactivitiesof socialinnovationsupportingwomen'sentrepreneurship.
ShrutikantKapoor BusinessManager-EnterpriseSolutions
Withanexperience ofoveradecadewithArrowPC Network,heisanexpertprofessionalintheareaof customerrelationshipmanagement&business development.Heisaconsistentperformerandcommitted toempoweringhisteamtodeliverthebestinchallenging times.
Astrategistwithin-depthknowledgeofmanagingsalesand supportofhigh-endITinfrastructure.Amulti-functional technocratwithextensiveexperienceinbusinessdelivery, projectmanagement,andacompetentteammanager.
GurpreetSinghPleasebriefusaboutyourprofessionalexperience.
Havinghands-onexperienceof22years,GurpreetSinghis leadingateamofentrepreneursatArrowPCNetworkto transformitintoaworld-classITservicesintegration companyfocusingondesigninganddeploying sophisticatedITinfrastructuresolutions.Hehas successfullybuiltateamofyoung,energeticandlikemindedpeoplewhoworktogethertoprovideITsolutions andincreaseefficiencywhiledecreasingcomplexityinthe processesforcustomers. AnoptimistatheartGurpreet Singhbelievesinmiraclesandisanopenminded transparentethicalandadaptableindividual.Born andraisedinNewDelhi,hereceivedhiscomputerscience educationfromDelhiUniversityandNIIT
Whatarethekeyachievementsofyourbusiness journey?
ArrowPCNetworkispositionedwellintheIndianIT servicesindustrysupportingourcustomersPANINDIA as wellasoffshores.
TitaniumPartnerswithDellTechnologies.
CenterOfExcellence:Adaptivevirtuallabenvironment builtfortheclientecosystem. Havecustomersinall majorindustryverticals like: Healthcare&Pharma,Manufacturing,BFSI,IT/ITES,Govt &EnggandEducation.
Havedeployedseveraluniquesolutionsforourclients.
Whichoneisyourfavoritequote?
“Changebeforeyouhaveto.”
