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Where efforts meet Success!
Itisourutmostpleasuretopresentbeforeyouourlatestmagazineissue“TheMostSuccessful BusinessLeadertowatchout”whichfeaturesvisionaryleaderswhoareleadingtheir companieswithprudentforesight.
Itistruethatwecannotpredictthefutureofbusiness,however,wecananticipateandanalyze theprobabilitiesandpossibilitiesandprepareourselvesaccordingly.Giventherateatwhich thebusinessworldischanging,futureproofinghasbecomeoneofthemostimportant prioritiesforbusinesses.Andtheprocessofmakingabusinessfuture-proofstartswithits leadershipandmanagement.
Tostandoutinthecompetition,today’sbusinessleadershavetohaveadistinctvisiontoknow whatexactlyisrequiredtosurviveandthriveintheintensemarketcompetition.These businessleadershaveathoroughknowledgeoftheindustrytheyareworkingin,which includesbothservicesandtheconsumerside.Alongsidetheirknowledge,theyleveragetheir yearsofexperiencetoprepareforwhateverthefuturebrings,beitaplethoraofopportunities oraflurryofchallenges.Afterampleresearchacrossseveraldifferentindustries,ourteamhas shortlistedthislistof whoaretakingtheircompanies TheMostSuccessfulBusinessLeaders towardsunrivaledsuccesswithakeeneyeonthelatestmarketdemands.
Onthecoverofthemagazine,wehavefeatured theDirectorGeneralof AdrianaVadillo, GlobalComputingS.A.deC.V.GlobalComputing–Softwareespecializadowhose transformativevisionandunwaveringcommitmenthaveelevatedhertotheranksofthemost successfulbusinessleadersoftoday.Elsewhereinthemagazine,wehaveaddedLauraJ. Brandao.SheistheCEOofLighthouseLendingCapital(adivisionofEquityPrime Mortgage)andastaunchsupporterofdiversity,inclusion,andequityinthebusinessworld.
Wehopethesesuccessstoriesinspireyoutounleashtheleaderinyouandfindawayto success!
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Onthecoverofthemagazine,wehavefeaturedAdrianaVadillo, theDirectorGeneralofGlobalComputingS.A.deC.V.Global Computing–Softwareespecializadowhosetransformativevision andunwaveringcommitmenthaveelevatedhertotheranksofthe mostsuccessfulbusinessleadersoftoday
Adrianafoundinspirationinbringingtechnologyclosertoacademic andgovernmentinstitutions.Hervisionwastobridgethegap betweenmoredevelopedcountriesandherown,ensuringthat institutionscouldaccessleadingtechnologytodevelopkeyprojects profoundlyimpactingproductivityandresearchefficiency
Driventoempoweracademicandgovernmentinstitutions,Adriana establishedGlobalComputingtofacilitateaccesstocutting-edge technology.Hercompanybecamethemeansthroughwhichthese institutionscouldharnessadvancedtools,enablingthemtoexecute fasterandmoreefficientresearchapplications.
Adrianaadoptsaleadershipphilosophycenteredonleadingby example.Thisapproachinvolvesherdirectinvolvementinall aspectsofthecompany’soperation,sales,andmarketing.By personallytakingpartinthesetasks,Adrianasetsahighstandardfor heremployeesanddemonstratesthededicationandcommitmentshe expectsfromthem.
Elsewhereinthemagazine,wehaveadded She LauraJ.Brandao. istheCEOofLighthouseLendingCapital(adivisionofEquity PrimeMortgage)andastaunchsupporterofdiversity,inclusion,and equityinthebusinessworld.Acareerspentadvocatingequalaccess tofinancialprogramsforwomen,minoritiesanddisadvantaged peoplehasbroughtLauratotheintersectionofpassionand obsession.Whetheritisbuyingahomeorstartingabusiness,she hasfoughtforequalfinancialaccessandopportunityforall.
L E A D E R S I N S P O T L I G H T
C O N T E N T S
Ifallgoesasplanned,theFalcon9’sfirststage willsafelyre-entertheatmosphereandtouch downatseaonaSpaceXdroneshiparound8.5 minutesafterliftoff.
AccordingtoaSpaceXmissiondescription,it willbethisFalcon9firststage’ssixthlaunchand landing. Meanwhile,itisplannedthatthe21 Starlinksatelliteswillbereleasedfromthe Falcon9’supperstageandsentintolowEarth orbit(LEO)roughly62.5minutesfollowing liftoff.
Costcomemberscangetanonlinedoctorappointmentfor lessthanthepriceofsixrotisseriechickens–still$4.99 aftermorethanadecade.
InablogpostpublishedonMonday,theNewYork-based startupSesameannounceditspartnershipwiththeretail “membersonly”behemothtoprovideCostcomemberswith virtualprimarycarefor$29throughoutall50states.
Virtualcheckups,whichcost$72andincludeatypicallab panelandavirtualfollow-upwithadoctor,aswellasvirtual mentalhealthconsultationsareamongthemedicalservices thatcanbefoundviaalinkontheCostcoPharmacy’s homepage.
Sesamesaidthatitscustomersareindividualswithout insuranceandthosewithhighdeductibleswhomustpay cash.Tokeepcostsdown,itdoesn’taccepthealthinsurance.
DavidGoldhill,co-founderandCEOofSesame,said:“The Costcobrandisknownforquality,amazingvalue,andcheap pricing.Whenitcomestohealthcare,Sesamealsooffers goodquality,excellentvalue,andareasonablecostthat CostcoMemberswilllovewhenitcomestotheirowncare.
AccordingtounnamedgovernmentofficialscitedbyReuters,Indiaisdelayingtheimplementationofimportlicensesfor laptopsandtabletsbyoneyear Thischoicemarksachangefromthepriorcourseofaction,whichdrewcondemnationfrom keycompaniesinthemarket,includingtitanslikeAppleandSamsung.
Theactiontriestoeaseworriesandspeeduptheimportregistrationprocedure.TheIndianElectronicsDepartment,however, hasnotmadeaformalstatementregardingthesituation.
Companiesimportinglaptops,tablets,andPCswillneedtogeta“registrationcertificate”ratherthanthepreviously anticipated“license”undertheproposed“ImportManagementSystem.”AtameetinghostedbytheIndianElectronics Department,thisadvicewaspresentedtobusinessrepresentatives.
Concernsaboutthemarketimpactaroseaftertheinitialannouncementoftheimportlicenserequirementsforlaptops,tablets, andpersonalcomputers.Priortothenewlaws,businessescouldfreelyimportcertaingoods;however,thesellingofthose productsinIndianowrequiresspecificlicenses.Longerwaitingtimesforproductentrancehaveraisedconcernsfrom industryinsiders,especiallyduringhighdemandlikeholidays.
Inthefast-pacedandever-evolving businessworld,successfulleaders driveinnovation,fostergrowth,and inspiretheirteamstoreachnew heights.Asmarketsbecome increasinglycompetitiveandglobal, thedemandforvisionaryandstrategic leadershasneverbeengreater.These individualspossesstheabilityto navigatecomplexities,identify opportunities,andchartacourse towardsuccess.Theyinspire confidence,setambitiousgoals,and leadbyexample,motivatingtheir teamstoovercomechallengesand achieveremarkableoutcomes.
Amongtheseesteemedleadersstands AdrianaVadillo,theDirector GeneralofGlobalComputingS.A. deC.V.GlobalComputing–Software especializadowhosetransformative visionandunwaveringcommitment haveelevatedhertotheranksofthe mostsuccessfulbusinessleadersof today.
Adrianafoundinspirationinbringing technologyclosertoacademicand governmentinstitutions.Hervision wastobridgethegapbetweenmore developedcountriesandherown, ensuringthatinstitutionscouldaccess leadingtechnologytodevelopkey
Iprojectsprofoundlyimpacting productivityandresearchefficiency. Driventoempoweracademicand governmentinstitutions,Adriana establishedGlobalComputingto facilitateaccesstocutting-edge technology.Hercompanybecamethe meansthroughwhichtheseinstitutions couldharnessadvancedtools,enabling themtoexecutefasterandmore efficientresearchapplications.
Adrianaadoptsaleadershipphilosophy centeredonleadingbyexample.This approachinvolvesherdirect involvementinallaspectsofthe company'soperation,sales,and marketing.Bypersonallytakingpartin thesetasks,Adrianasetsahigh standardforheremployeesand demonstratesthededicationand commitmentsheexpectsfromthem.
Throughhands-onparticipation, Adrianaensuresthatheremployees canlearndirectlyfromherexpertise. Byincludingtheminvarioustasks,she fostersacollaborativeandknowledgesharingenvironmentwithinthe company.Thisapproachnotonly strengthenstheskillsandcapabilities ofherteambutalsoempowersthemto contributeeffectivelytothecompany's growthandsuccess.
GlobalComputingS.A.deC.V., foundedandledbyAdrianaforthe past25years,hasestablisheditselfasa distinguishedsoftwareandservice providerinMexico.AstheDirector General,Adrianaoverseesthe company'soperationsandsales, activelyworkinginthefieldtoidentify needsandtranslatethemintovaluable businessopportunities.Thecompany's successisdeeplyrootedinitscore
values,whichemphasizehigh standardsofintegrity,personalized customerservice,andestablishing long-termrelationshipswithpartners, suppliers,andcustomers.
Specializinginthecommercialization, support,andtrainingofspecialized softwareproductsforeducation, science,andindustry,Global Computingempowersitsclientsto developresearchapplications efficiently Theseapplications transformintopowerfuldecisionsby analyzingandinterpretingtechnical andscientificdata,leadingtoincreased productivity,reducedcosts,and acceleratedclientdevelopmentefforts. GlobalComputing'sapproachto excellenceisfurtherbolsteredbyits collaborationsanddistribution agreementswithleadingcompaniesin theI.T.market.Thecompanyremains dedicatedtobeingaproviderof technicalengineeringapplications, makingproductiveandresearchwork easierforengineers,specialized technicians,andeducatorsacross varioussectors,includingEducation, Government,ManufacturingIndustry, OilandGasIndustry,Financial ServicesIndustry,Aeronautical Industry,PharmaceuticalIndustry, MetallurgicalIndustry,and Telecommunications.
Operatingasasmallercompanygrants GlobalComputingtheagilitytoadapt quickly,fostercreativity,and successfullynavigateacompetitive industry'schallenges.Thisadaptability andcommitmenttoexcellencehave propelledthecompany'sgrowthand positioneditasadrivingforcein Mexico'stechnologylandscape.
SinceitsinceptioninAugust1998, GlobalComputinghasbeendedicated tosupportingeducationalinstitutions
andresearchcenters, facilitatingfasterandmore efficientdevelopmentof applicationswithtechnical andscientificdata,and translatingdataintopowerful insights.Withamissionto enhanceproductivity,reduce costs,andexpedite developmenteffortsforits clientele,GlobalComputing hasforgedstrategic collaborationsand distributionagreementswith prominentI.T.companies. Thesepartnershipshave enabledthecompanytocater tospecializedsectorslikethe automotiveindustry, production,civiland mechanicalengineering, electronics,3Dvisualization, virtualreality,andvarious researchandbusiness domains.
GlobalComputingisa reliablesupplieroftechnical engineeringapplications, cateringtotheneedsof engineers,specialized technicians,andeducators. Thecompanyoffersdiverse specializedtools,fromsecure datatransferanddigital signalandimageprocessing tosymbolicandnumerical calculationsoftware,fluid dynamics,statisticalanalysis, high-performancecomputing, computeraideddesign software,geospatialanalysis solutions,statisticalanalysis, experimentaldesign, visualizationtools,risk analysis,FortranLibraries andCompilers,andmore. Armedwithexpertisein high-performancecomputing andhybridsystems,Global Computingcontinually
strivestosupportitscustomers'efficiency, research,anddevelopmenteffortsacross variousindustries.
GlobalComputingfacedthesignificant challengeofsurvivingtheinitialyearsof losses.However,thecompany's perseveranceanddedicationledtoaturning pointthattriggereditsgrowth.Settingitself apartfromcompetitors,GlobalComputing operatesbasedonstrongcorevalues, includingmaintaininghighstandardsof integrity,deliveringexcellentand personalizedcustomerservice,andbuilding long-termrelationshipswithpartners, suppliers,andcustomers.GlobalComputing differentiateditselfinthemarketplaceby adheringtopoliciesandproceduresand ensuringwin-winrelationshipswhileadding valuetoeveryprojectthecompany undertook.Thiscommitmenttovalues provedpivotalinfuelingthecompany's growthandsuccess.
GlobalComputingcommercializes, supports,andtrainsspecializedsoftware productsforeducation,science,and industry.Thecompanyoffersa comprehensiverangeofcutting-edge softwaresolutionstomeetthediverseneeds ofitsclients.
GlobalComputingoffersawidearrayof softwareproductsfromleadingcompanies intheI.T.market.Someprominentproducts include:AdaptiveComputingHPCCloud On-DemandSoftwareProducts,Atlas.ti, Adobe,Microsoft,MSCSoftwareOnefrom Hexagon,IntelSoftwareProducts,Tecplot, NAGLibrariesandCompilers,CADProfi, ZWCAD,Statgraphics,Stat-Ease,Zoom, andmanyothers.Thesesoftwareproducts empowerclientstodevelopresearch applicationsandprocessesmoreefficiently, enablingthemtomakewell-informed
decisionsanddriveproductivity.
Inadditiontosoftwaresolutions,Global Computingprovideshardwareservices, offeringworkstationsandserverswith CPUsand/orGPUsformodelingand developing3Ddesignswithafocuson scientificcomputingandapplication programminginparallel.Thecompanyalso offersinstallationandconfigurationservices forPCs,workstations,clusters,andhighperformancesupercomputers.
GlobalComputingdeliverscomprehensive servicestosupportitsclient'sneeds:
Ÿ TechnicalSupport:Includedforoneyear withthepurchaseofsoftwarelicenses, technicalsupportassistscustomersin installingandusingproducts,providing after-salesandpre-salessupport.
Ÿ Training:Withhighlyqualifiedand certifiedpersonnel,GlobalComputing offerscoursesinSpanishforthe softwareproductsthecompany represents.Trainingisavailableonline viawebinars,on-siteattheclient's premises,orintrainingclassrooms.
Ÿ Consulting:GlobalComputingprovides consultingservicestosupportclientsin developingtheirapplications,offering assistancefromsimpledetailsto complextroubleshooting.
Ÿ TechnicalServices:Thecompanyoffers technicalservicesrelatedtohardware andsoftwareintegration,installation, andconfigurationofparallelprocessing toolsandcompilersforvarious processorsandoperatingsystems.
GlobalComputingbenefitsacademic institutionswithSiteLicenses,including unlimiteduseofsoftwareproductsonall computersownedbytheacademic
institutionforprofessors,researchers, andstudents,aswellasfreeseminars, updates,anddiscountsononlineand face-to-facecourses.
GlobalComputingempowersnational projectsthroughcutting-edge technologysolutions.Thecompany's specializedsoftwareproductsenable seamlessexperiencesinkey infrastructure,modernization,and operationalinitiatives.Byproviding efficientdataanalysisanddecisionmakingtools,GlobalComputingis vitalinadvancingprogressacross variousindustries,fosteringgrowth andinnovationforitsclients.
UndertheguidanceofAdriana,Global Computingdemonstratedremarkable resilienceduringthechallenging periodofthepandemic.Withthe academicandgovernmentmarkets facingbudgetconstraints,thecompany strategicallydiversifiedintonew sectors,particularlythepharmaceutical andmanufacturingindustries.By establishingfruitfulpartnershipswith softwarevendorsofferinginnovative communicationplatforms,identity verificationtools,cloud-basedsupply chainsolutions,andartificial intelligenceproducts,Global Computingadaptedswiftlytothe evolvinglandscape.Thecompany's abilitytointegratenewsoftware productsandsatisfytheneedsof professors,researchers,andengineers playedavitalroleinsupportingthe country'stechnologicaladvancement. Despitethedifficultenvironment,its agilityasasmallcompanyallowedit tomakequickchangesandexcelasa softwareandserviceproviderin Mexico,navigatingthemarketwith creativityandadaptability
Adrianaadeptlynavigatesthedelicatebalancebetween innovationandstabilitytomaintainprofitability.She approachesthischallengeasatrial-and-errorprocess,testing herideasandcarefullyanalyzingtheresults.Thisiterative approachallowshertofostercreativityanddriveinnovation withinthecompany.
Toremaininnovative,Adrianastayscloselyconnectedwith theendusersofthesoftwareproductsofferedbyGlobal Computing.Shegainsvaluableinsightsintotheirneedsand expectationsbyactivelyengagingwithcustomers.This feedbackformsthebasisforbuildingaclearvision,enabling Adrianatosteerthecompanyinthedesireddirection.While embracinginnovation,Adriana'sdecision-makingprocessis methodical,ensuringthatrisksareassessedcarefullybefore implementation.
Adrianaplacesastrongemphasisonidentifyingand developingtalentwithinhercompany.Hervaluesandnatural skillsareparamountinbuildingathrivingteam.Shebelieves thatindividualsarebornwithinherenttalentsthatcanbe furtherhonedandrefined,makingthemvaluableassetstothe company
Inthetalentidentificationprocess,Adrianaseeksindividuals whoembodythecorevaluesofGlobalComputing.Shelooks forteammemberswhosharethecompany'svision,work ethic,andcommitmenttoexcellence.Identifyingthesevalues inpotentialemployeesensuresastrongculturalfitwithinthe company.Additionally,Adrianafocusesonidentifying individualswithnaturalskillsandtalentsthatalignwiththe company'sgoals.Byleveragingtheseinherentabilities,she aimstocreateadynamic,diverseteamcapableofdriving innovationandachievingsuccess.
GlobalComputingfacedsixconsecutivelossesinits formativeyears,butittransformeditsfinancialtrajectory fromredtoblackthroughresilienceandstrategicdecisionmaking.Afteradecadeofoperations,thecompanyfoundits footinginthemarketandbegananimpressivegrowth journey,expandingby30%annually.Thissuccesscanbe attributedtothecompany'scommitmenttoitscorevalues, mostnotablyitspersonalizedandexemplarycustomer service.
With a mission to enhance productivity, reduce costs, and expedite development efforts for its clientele, Global Computing has forged strategic collaborations and distribution agreements with prominent I.T. companies.
Areyoulookingtoexploresun-kissed beacheswithcharmingvillages?Imagine steppingontopowderysandsthatglisten likegoldandembracingthefreshsunlight onyourskin.Paros,Greece,istheperfect destinationforyoutoembarkona journeytoaparadisenestledinthe AegeanSea.ParosIslandoffersamagical blendofexperiencesthatwillleaveyou spellbound.Inthisarticle,youwilldelve intoanoceanofinformationwhereyou cangetabasicideaofthehistory, interestingfacts,andhotelstostayinon ParosIsland.
ParosIslandisstrategicallylocatedinthe fertilepartofGreece.Itwasfamousinthe Mediterraneanareaforthehighqualityof semi-transparentmarblefoundduring ancienttimes.Theemblematic masterpiecesmanufacturedwithParian marbleincludetheTempleofZeusat Olympia,theVenusdeMilo,theHermes ofPraxiteles,andmanyothers.Duringthe classicalera,theautocratsofParosin Greeceweresalutedontheisland,anda significantpartofthearmyfollowedthe PersianfleetincampaignsagainstGreece. WhenthePersiansweredefeatedin480 BC,Themistoclesimposedrestrictionson Parostobecomeamemberofthe AthenianAlliance.
InterestingFactsaboutParosinGreece
OneofthemostpopularCycladesislands, beingasignificantpartofBronzeAge
culture,notedforitswhitemarble idols.Manyintriguingfactsabout ParosIslandmayblowyourmind:
●ParosIslandhasbeenInhabited Since3200BC:
Accordingtoexcavationsthattook placeontheisletofSaliagos,Parosin Greecehasbeenunearthedsince3200 BC.BeingthefirstkingofParos, CretanAlkaiosconstructedacityon thesiteofthecurrentcapitalofParikia. CretewastradingwithEgypt,Assyria, andtheBalkansduringthistimewhen ParosinGreeceturnedouttobe beneficialforhisempire.
●Cyclades'sSecondLargestIsland:
Among220CycladesIslands,Parosis thesecond-largestoneafterNaxos, witha120kmlongcoastlineandan areaof196km².Moreover,itis famousforpicturesquevillagesthat showcasetraditionalCycladic architecture.Parikiaistheforemost portoftheislandwithwhite-washed buildings.
●RenownedforitsStunning Beaches:
Therearenumerousbeautifulbeaches inParoswithcrystal-clearwatersand goldensands.Travelersvisitthese placesforsunbathing,swimming,and watersports.SantaMaria,Golden Beach(ChryssiAkti),Kolymbithres, etc.,arewell-knownbeachesinParos. Theyareahavenforwatersports enthusiasts;windsurfingand kiteboardingarethemostprominent ones.
●KnownwithaHeroine:
MostoftheGreekislandsare associatedwithmalewarriorsand mythicalgods,however,Parosis knownasaheroine.Hernamewas MantoMavrogenous,sheis worshippedandhonoredbycitizensto thisday.ParoswasunderPersianRule andotherexternalforcesbeforeher.
Shestoodforthepeoplewhenthe opportunityforliberationarrivedduring theGreekWarofIndependence.Manto wasarichwomanwhospentherwhole lifesupportingthecauseofliberating people.
●MarbleistheMostValuableAsset:
ParosIslandisfullofpreciousmarble thathasahugedemandinthe internationalmarket.ResidentsofParos hadworkedinthemarblequarryand madethemanimportantpartof buildingconstruction.Moreover,thisis oneofthereasonswhyforeigners attackedtheislandandtriedtocapture it.MarblewascarriedthroughParos duringtheByzantinePeriod,and Turkishrulersimposedtaxesonit.
●ChurchwithHundredDoors:
TheChurchwithahundreddoors, PanagiaEkatontapiliani,isthemost populartouristattractionforpeople whovisitParosinGreece.Itisrumored thattheByzantinechurchwas establishedbySaintHelen,whowas themotherofConstantine,oneofthe greatestemperorsoftheRoman Empire.Ifyoulovetovisitreligious sites,thenyoumustvisitthischurch.
HotelsinParos
WhenyouareonvacationinParos, Greece,youshouldbereadywithalist ofhotelstostayintheareaslocated nearpopulartouristplaces.Youcan checkthereviewsandfacilitiesofthese hotelsandmakeadvancedbookings.
●ParosAgnantiHotel:
IntheGreeklanguage,“ParosAgnanti”' means“aplacefromwhichtogaze.”
Thehotelis80mawayfromMarcello Beach,oneofthemostelegantand famousbeachesinParos.Itistheideal placeifyouwanttoenjoytheglittering viewofthedeep-bluewatersofthe AegeanSea.Here,youcanrelax,enjoy, work,orjustwanderaround.
●BlueMareVillas:
BlueMareVillasislocateda fewminutes'walkingdistance fromNaoussa.Thehotel consistsoffiveluxuryvillas thatofferawonderfulsea view.Itisasuitableplaceto relaxandenjoythetranquility ofnature.Eachvillaisfully equippedforyour convenience.
●SummerSensesLuxuryResort:
SummerSensesLuxuryResortisone ofthebesthotelsinParosthatprovides awhitewashedluxuryretreatfor tourists.Afewminutesawayfromthe hotel,thereisasparklingviewofthe AegeanSea.Thehotelconsistsof fragrantgardensandelegantroomsin additiontoswimmingpools.Itsdecor involvesmarble,wood,andminimal design,contributingtothegraceful lookofthehotel.
●VillaKellyHotel:
VillaKellyHoteloffersitsguestsa serenelocationalongwithcomfortand discretequalityandunpretentious hospitality.Itmixespeacefulandcozy lodgingwithtraditionalarchitecture anddesign.Thehotelprovidesaretreat foritsguestsawayfromcosmopolitan vibesinNaoussa,yetatawalking distancefromthemostfamous nightlife.Itisreadytoserveabeautiful combinationofroomswitharomantic hideaway,comfortableguestrooms, andqualityservices.
●SaintAndreaSeasideResort:
Asatraveler,youneedaspaceduring yourvacationwhereyoucanlayyour headandrelax.Whilevisitingbeaches inParos,SaintAndreaSeasideResort isanexcellentchoiceforyouto rejuvenateyourmindandbody.Here, youcanhavecomplementarybreakfast thatincludesvariousinternational cuisines.FreeparkingandfreeWiFi areavailable.Roomsareelegantwith comfortablebedsandprivate refrigeratorsineachroom.
BeachesinParos
ThebeachesinParosarearealtreat duringyoursummervacationin Greece.Onthesefamousbeaches,you willfindplentyofplacesthatareready togiveyouabeautifulandcharming feelofnature.Mostofthemarelocated nearNaoussaandParikia.
●GoldenBeach:
GoldenBeach,alsoknownasChrissi AktiBeach,isoneofthemost beautifulbeachesinParos.Itisa perfectparadiseforsun-seeking summertravelerswhowanttohangout atcalmandsunnyplacesnearthesea. Thebeachissurroundedbymountains thatgiveanabsolutepostcardscenery tonature-lovers.
●KolymbithresBeach:
Kolymbithresbeachisamust-visit beachinParos.Itsoriginalshape dividesthebeachintotwodifferent areaswhereyoucanfindseveralsmall sandypatchesofbeach,andtheother partisfullofrocks.Youcanenjoy adventurouswatersportsonthese beaches,includingwindsurfing,mini sailboats,kayaks,andmore.
●FaragasBeach:
ThegoldensandyFaragasbeach portraysanhonestimageofadream bay.Itissituatedonthesouthcoastof ParosIsland.Theadjacentturquoise seainvitesyoutoswimandfeelthe cleanwater.Tospendmoretime,you canrentumbrellasandcomfortablesun loungersandrelaxonthesand.
●AgioiAnargyroiBeach:
ParosinGreecerepresentsthegemof anislandfortravelersthatyoucannot coverinasingletrip.AgioiAnargyroi beachislocatednearthecentraltown ofNaoussa.Ithasadream-likescenery thatconsistsofabrightsandybeach alongwithtrees,anditsbluewater accordsyouapanorama-likepicture foranymagazinecover
●SantaMariaBeach:
AgoldenwhiteSantaMariabeach rankshighifyouarelistingthemost exquisitebeachesinParos.Itisan ideallocationforfamiliesandchildren astherearevariousgamesavailablefor them.Thenorthendofitisthebusiest
one,andhereyoucanrentaprivate boatforyourfamilyandfriends.
Greekislandsarefamousforsandy beaches,architecturewithwhiteand bluebuildingsoncoasts,andnatives celebratingthetraditionallifestylethat attractsmanytouristshere.Thebarren landscapeswithisolatedchapelscan turnyourtriptoParosinGreeceinto totalfun.
Whetheryouareseekingrelaxation, adventure,oraglimpseintothe history,ParosinGreeceleavesan indeliblemarkonyoursoul.Atripto ParosIslandremindsyouthatamidst thechaosoftheworld,thereare havenswheretimeslowsdown,and everycorneroftheislandtellsastory ofitscultureandtradition.Wehope youenjoyedreadingourarticleand exploredtheenchantingbeautyof ParosinGreece.
Inthedynamictapestryoftoday'severevolvingbusinesslandscape,dynamic leadersstandasarchitectsofchange, shapingindustriesandworkspacesof tomorrow.Theirinnovativethinking, adaptability,andvisionaryapproachto challengescreatearippleeffectthat resonatesfarbeyondtheir organizations.Withthepowerto embraceemergingtechnologies, navigatecomplexglobalmarkets,and fosterdiverseandinclusive environments,theseleadersinfuse everycorneroftheirindustrieswith newenergy
Astheydismantletraditional hierarchiesandblurthelinesbetween sectors,dynamicleadersredefine collaboration,spurringcreativity,and ignitingcross-functionalsynergies. Theircommitmenttocontinuous learningandabilitytopivotswiftly ensurethattheyremainattheforefront ofindustrytrends.Throughtheir unwaveringdedication,theseleaders inspireotherstopushboundaries, breakmolds,andrealizetheirfull potential,ultimatelypropellingusinto afuturebrimmingwithpossibilities.
FeaturingforTheEnterpriseWorld’s thisissueofTheMostSuccessful BusinessLeaderstoWatchOutForis thestoryofLauraJ.Brandao.Laura,
withherdynamicleadershipishelping companiesandindividualscreatea strongvisionforthefuture. Highlightingalongwithherjourneyat LighthouseLendingCapitalisalsothe importanceofitsBLOC(Business LineofCredit)program.
LighthouseLendingCapital
LauraBrandaoistheCEOof LighthouseLendingCapital(adivision ofEquityPrimeMortgage)anda staunchsupporterofdiversity, inclusion,andequityinthebusiness world.Acareerspentadvocatingequal accesstofinancialprogramsfor women,minoritiesanddisadvantaged peoplehasbroughtLauratothe intersectionofpassionandobsession. Whetheritisbuyingahomeorstarting abusiness,shehasfoughtforequal financialaccessandopportunityforall.
Laura’snewestprojectstemsfroma commitmenttohelpsmall,minority anddisadvantagedbusinessesreach theirfinancialgoals.Hertarget market?Thenearly150,000 contractorsdoingbusinesswiththe federalgovernment.Shehasbeena championofthismissionsince inceptionandLighthouseisproudto supportherinthiseffort.
Developingaprogramgeared specificallytoprovidingaccessto capitalforthesebusinessesrepresents aoneofakindopportunity.
Abusinesslineofcredit(BLOC)is designedtogivesmallbusinesses accesstocapitaltheyneedtomanage andgrowtheirbusiness.
Therearemanyreasonswhyasmall businesswouldbenefitfromaBLOC anditcanbeanexcellentwayto manageandgrowabusiness.Federal contractorshaveaveryspecific
motivationtosecureaBLOCbecauseit canenablethemtogrowtheirbusiness withoutcompromisingtheequityintheir company
Servingtheunderservediscoreto Lighthouse’smission.Thesegroups includewomen,minorities,combat disabledveteransandothersociallyand economicallydisadvantagedsectorsinour communities. Theprogramallowsthese groupstocompeteforcontractsonan equalfootingbyprovidingthesurety fundsrequiredtobeconsideredforthe BLOCfunding.
Lighthousehaspartneredwiththe marketingandservicescompany, BLOC4bonds,tohelpsmallbusinessesas theycompeteinbiddingongovernment contracts.Enablingthemwithaccessto capitalisjustonewaythispartnership supportsgrowth.
Thenumbersindicatethatsmall businessesownedbywomen,servicedisabledveterans,andthosein economicallyandsociallydisadvantaged circumstancesareaffordedasmaller overallpercentageoftheavailableloans thantraditionalsmallbusinesses. In2023, theloansprovidedtothegroupsnamed abovecomprisedonly3.5%ofthetotal averageawardbytype. Thereasonsfor thiscanbemany,butoneofthemis certainlythatsmallbusinessownersmay notknowwhatbenefitstheyareentitled to,andtheydon’tapplyforthem.
AbeneficiaryofthisprogramisAngelyca Russell,PresidentofAEMServices. LauraandAngelycaspokethismonthand discussedAngelyca’sexperiencewiththe BLOCprogramandhowthispartnership wasabletoassistheringettingher companyapprovedandfundedtogrow Angelycagrewupinahomewhereher parentswereentrepreneursandsmall businessowners.Theyownedand operatedaconstructionbusinessin
Nashvilleandworkedhardtomakeita success.Theirbusinesswasaminority ownedonebutnotwomanowned.
Angelycaisaself-confessedgo-getter withboundlessenergyandadriveto succeed.Shelearnedherworkethic fromherhard-workingparentsand whileshewastakingsmallbusiness classesatGeorgiaTechin2012,she learnedabouttheprogramsthatwere availabletohelpsupportsmall businessesthatwerelesslikelytobe approvedforfinancing.
AngelycalearnedabouttheSBA’s8A program,andtheset-asidesprovided forbusinessesthatneededtobeon equalfootingtocompeteforfederal contracts.Shesubcontractedwithher parent’scompanyforsmallerjobsbut whenshewasreadytobranchoutand startherownpaintingbusiness,she wasconnectedwithBLOC4Bondsand developedaworkingrelationshipwith themwhichresultedinhersecuringthe BLOCthatlaunchedhercompany, AEMServicesLLC.
Herbusinessopenedin2014andby 2021,Angelycawassecuringcontracts worthnearly11.5milliondollars.She believesthattherelationshipbetween herselfandBLOC4Bondshasallowed hertogrowhercompanytothe successfulenterpriseitistoday
Sincethebeginningofherventure, Angelycahashadtwochildrenand continuestogrowherbusiness. She haswrittenabookentitled,“Howtodo BusinesswiththeGovernment”and despitethechallengeshercompany facedduringtheyearsofthepandemic, shehasthrivedandgrownonbotha professionalandpersonallevel.
Angelycaofferedsomeadviceto entrepreneurswhocouldbenefitfrom theBLOCprogramandthesupportof financialinvestmentasprovidedby LighthouseandBLOC4Bonds.She
emphasizedthecriticalimportanceof developingandmaintaining relationshipswithothersandfinding mentorstohelpguidetheirdecision making. Shealsorecommendsthat theykeepeducatingthemselves throughclasses,especiallythose relatedtodoingbusinesswiththe government.
Angelycaalsoadvocatesforgiving backtoothersthroughbeinggenuine andconnectingwiththosewhoneed assistance.Shebelievesthatstaying truetoyourrootsandproviding supportandguidancetothosewhoare comingalongbehindyouisthewayto buildtrustandfostersuccessfor yourselfandothers.Shebelieves,as Lauradoes,thatthereisanabundance ofsuccessavailableforanyonewho hasthedriveandwillingnesstowork hard.
ForLaura,themissionofLighthouse LendingCapitalisinalignmentwith herownpersonalbeliefsandvalues. Shehasbeenastalwartadvocatefor theunderservedandunrepresentedin thefinancialindustryforovertwenty yearsandcontinuestoofferher experienceandsupporttothesegroups intheirdrivetosucceed.
Laurahasbeenaproponentofwomen inbusinessforyearsandhaslenther name,reputation,andendlessenergyto thepromotionofequalityinthe mortgageindustry. Sheisthechairof manyorganizationsdesignedto encourageandeducatewomenand supporttheminachievingtheircareer goals.
Sheisalsoamentorandcoachtomany womenwhocreditherwithhelping themovercomeobstaclesandforgea pathtopromotionwithintheir organizations. Laurahasfaced
roadblocksherselfandismorethan happytoshareherexperiencesandthe lessonsshelearnedthathelpedguideher tothesuccesssheenjoystoday
WithLighthouseanditspartnersinthe BLOCprogram,Laurahasfoundyet anotherwaytogivebacktothe communitiesshewantstoseeservedin theirfinancialgoals.Beingabletooffer anequalfootingtosmallbusinesses ownedandoperatedbygroupsthatmight otherwisenotqualifyfortheprograms thatwouldallowthemtobidon contracts,Lighthouseanditspartnersare levellingtheplayingfieldandgiving hopeandinspirationtomanywhomight nothavehadthefinancialsupportto followtheirdreams.
Thereisaninnatevaluetopromotingthe successofanunderservedgroupof entrepreneurs. Smallbusinessesprovide employmentopportunitieswithin communitiesthatmaybesociallyand economicallydisadvantagedbecauseof highunemployment.
Thereisalsobenefittobefoundinthe marketcompetitionthatkeepsprices downandqualityarguablyhigher There isalsothevaluethathopeandinspiration providedtotheyouthwhocannowseea futureinowningasmallbusinessevenif theycomefromaplacethatmight otherwisenotprovidetheopportunity. Thosewiththedriveandenergytoreach fortheirdreamscanlooktoothersbefore themwholeadbyexample.
Thereisarippleeffecttosuccess. By offeringthechanceforsuccesstothose whomightnothaveevenconsideredthe possibilityforthemselvescan encouragementforthemtoworkeven hardertowardbeatingtheoddsand surpassingtheirownexpectations.
ThroughherstewardshipofLighthouse LC,Lauraisrealizingadreamofherown. Shecanassistthoseinneedofthesupport tobuildtheirownbusinessesandbegiven theopportunitytothrive. Throughout Laura’scareer,shehasalwaysmaintained herbeliefthatthereisanabundanceof successintheworldandmorethanenough foreveryonetobeaffordedtheirshare.
Itiswiththatunwaveringrecognitionof theneedforfairnessthatshehaspursued thegoalofofferinganequalshareof supporttothosewhowouldlikelynotbe abletotakeadvantageofprogramslikethe federalBLOC,sotheycanbegiventheir ownchancetoshineand,ultimately, succeed.Bycoveringthegapinthe fundingrequiredtobeeligible,Lighthouse canplacethemissingplankinthebridge andpreventdeservingentrepreneursfrom missingthechancetowalkthepathonto theothersideofopportunity.
Asanadvocateforinclusivity,diversity andequalityforall,Laurahasandwill continuetopromotehervisionofaworld wheretheuniquenessofeachofusistobe recognized,celebrated,andsupported withoutregardtocircumstancesthatshould notbethedictatorofeligibility Toachieve thismission,itisimperativethatwaysto offerequalopportunitiestoallgroupsin oursocietybeavailable.
TheBusinessLineofCreditprogramat LighthouseLCinconcertwithitspartners, willensurethatsmallbusinessownerswho faceobstacleslikegender,ethnicoriginand disabilityasaresultofservicetotheir countrycanbeassuredofalevelplaying fieldwhenitcomestobeingconsideredfor thefinancialassistancetheyneedto successfullygrowtheirownbusinessand forgetheirindividualpathtorealizingtheir dreams.
Oncethesupportisinplace,itisuptothe entrepreneurtoinvesttheirtime,sweatand hardworktoensurethatsuccessisthe resultoftheeffort.
Yesterday,oneofmyfriends
bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem.
Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.
WhatexactlyisAdidas?
Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe
nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.
Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.
Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.
AdiDasslerdiedin1978,anddespite aninnovativeendorsement
arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.
Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.
Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.
HowmuchAdidasspendson Marketing?
Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.
TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin 2018.However,Adidas'brand worthfellbymorethantwobillion dollarsin2021,thusitremainsto beseenhowthefirmdoesinthe nextyears.
Ad Campaigns that proved “Impossible is Nothing”!
Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.
The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.
“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.
TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry
Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly
Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.
ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.
Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.
Ÿ AllAdidas
The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.
Competitors that made it difficult for Adidas!
Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany
NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.
4.FILA
Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.
FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.
5.UnderArmour
PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.
Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of
2.Puma 1.Nikeitsincome,whileNorthAmerica accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.
Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.
customarysleek,athleticfootwear(via CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.
expressedoutrageovertheshoe's design,claimingthatitremindedthem ofslavery AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.
Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits
TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson,
Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough
1.Adidasattemptedtolaunchthe ShackleShoe.duringtheirtimewiththeUnionofthe SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.
Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.
Ÿ TheAdidasYeezycollaboration
Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.
Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh
fashiondesignerslikeYohji Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.
AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.
AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.
Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.
AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis
quarter.Adidasisalsoofferingawhole lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.
TheConcludingNote:
So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!
“My advice to all youngsters is to have dedication and the strength to do the right thing for the customer.
Everything else will fall into place.”
-LakshmananChidambaram
Tech Mahindra | President - Americas (Enterprise Business)
FearToOvercomeasAspiring Entrepreneur
In2021,51.8%ofUKentrepreneurs fearedfailure,withpercentagesin otherleadingeconomiccountriesbeing similar.
Wouldyouliketohaveabusinessbut areafraid?Ordoyoufeellikeyou havetodoitallandarescaredthatit willbeoverwhelming?Whenyoustart abusiness,youareresponsiblefor humanresources,marketing, production,andsales.Thephonecalls keepcoming,andsododuedates.
It’snormalandevenhealthytohave fearsasabusinessowner.Still,you canovercomethemwithstrategies
learnedfromothersuccessful entrepreneurswhowereterrifiedinitially. Herearesomecommonentrepreneur FearToOvercomeasAspiring Entrepreneurandadvicethatmighthelp youkick-startyourstart-up.
It’scrucialtorememberthat entrepreneurship,justlikeitinvolves reward,impliesrisk,too.Before presentingyouridea,ensureyou’re wellinformedandresearched.Ifthe fearpersists,takesmallerstepstoget usedtoitandattendsomestart-up networkingeventstogaincourageor industrytradeshows.
1.Fearofputtingyourselfoutthere Manyentrepreneursarescaredofwhat mighthappen—ifit’sgoingtoturnout rightorifthey’lllosemorethanthey’ll gain.Onecommonfearisthatof exposingyourselfanddiscoveringothers don’tthinkyourideaisasgoodasyou thinkitis.
Shynesscanbeanotherfactorof stress.Rememberthatfailureis fantasticbecauseitshowsyou’vehad thegutstotrysomethingmore significant.Manysuccessful entrepreneurshavefaileduntil they’vesucceeded,butthey’ve learnedalotwhentheyfailed, comingupwithevenmorerewarding
projectsthanunsuccessfulones.
TakeFord’sexample:thecompany’stwo carcompaniesfailed,leavingHenry Fordbroke.Butthatdidn’tstophim fromfoundingFordMotorCompanyand perfectingautomobileassemblyline manufacturing.Hebecameamongthe mostfamousmenintheworld.Aneditor firedDisneybecausehehad“nooriginal ideas”andlackedimagination,andlook wherethecorporationisnow
2.Fearofdeadlines
Deadlinepressureiscommoninevery industry,asaretheemotionsassociated withashortageoftime.Butthereare waystominimizetheanxietyandstress ofapproachingduedatesthatwill prepareyoutomeetthem.
Agoodtipwouldbetoreverseengineer yourtimeframetomanageyour expectationsofyourselfandothers.Start fromtheendofthetaskandvisualize howmuchitwilltaketoknowhow muchtimeyou’llneed.
Additionally,sometoolshelpyougather dataeffectivelytoknowwhattask requiresimmediateaction.Intheeraof instantgratification,clientsand employerswantthingsdoneASAP,but you’renotarobot.However,youcan takeadvantageoftechadvancesto managetasksbetter.
Expensetracking,clientbilling,timeoff bookings,documentsigning,andsimilar tasksarefarfrombeingthemost excitingpartsofowningabusiness,but youcanuseagreatonlinesystemfor them.You’lltrackyourprofitabilityto seewhereyourfirmisgoingandrecord data,whetheryou’reaproject-based, service,manufacturer,orrecruitment agency
It’sinhumannaturetofearchange becausethehumanbrainishardwiredto
resistit.Modificationcanbe frighteningtomostindividuals,evenin non-businesscircumstances.Itcanbe perceivedasadangertoone’scurrent stateofaffairs,andyouareno exceptionasanaspiringbusiness owner.Butanxietyaboutthefuturedue toyourfearofchangemayleadtoa restrictedmentality.
Changeisunavoidable,andto overcomeyourpanic,youmust evaluatethesituationathandand decidewhetherthenextstepisworth therisk.Makingeducateddecisions canhelpyouwelcomeprogressand innovationandacceptandnormalize thefearofchange.Andwhateveryou do,youmustovercomeyourfearof failure.Thisiseverywhere,butthe irrationalbeliefthatmakesyouavoid risksbecauseyou’reafraidofthe outcomeisn’tahealthymindset.
Whileit’snormaltohavedoubtsand fearsatthebeginningofanewproject, manyofthemcanbeunfoundedand manyFearToOvercomeasAspiring Entrepreneur.
4.Fearoftheunknown
Everyentrepreneurhastofacetheir fearoftheunknownatonepointor another Youcan’tknowwhatyou’re doingallthetime,andthat’sfine; nobodywasbornaCEO.Whileitcan befrighteningtoberesponsibleforthe resultevenifyou’veneverdoneit beforeortakenonanewproject, rememberthatthebestbusinessowners knowtheycanfindsolutionstoevery problem.Youcanacquireit,too, throughcourses,determination, experience,and,lastbutnotleast,by learningfromothers(CEOs,financial experts,employees,andcustomers).
Tosucceed,youhavetorisetothe challengeandfacethefearofnot knowingwhatyou’redoing.“Andhow willIlearneverythingIneed?”you
mayask.Startingwithsimilarsmall projectsyoucanlearnfromand proceedingwithbiggeronesasyougo alongisagoodstart.
5.Fearofresponsibility
Youmayberesponsibleforyourown livelihoodasabusinessowner,which isfrighteningenough.Butyoumay alsobeaccountableforsupportinga familyand,asyourcompanyexpands, foryouremployees’livelihoods.That canbealottotake,butyoucanhandle itwithgooddecision-makingand carefulplanning.
Setshort-termgoalsforrevenueand avoidthe“get-rich-quick”mentality. Youmightthinkyourideawillboom, butyoumustalsoconsiderthe opposite.Youhavetobeabletomake adjustmentsonyourtrackand understandwhatyouneedtobringin tohireanewemployee,takinginto considerationbenefitsandothercosts.
6.Fearofdebt
Whenyoufundyournewventure,you mayrealizethatcostsexceedyour budget.Determiningwherethefine lineisbetweenspendinggoodmoney onbaddecisionsandinvestingmoreto getoverahumpistricky
Beforeyouconsiderborrowingmoney foryourfirm,askyourself:“DoIneed fundstoexpandmyalready-profitable firm,ordoIwantthemtoputbehinda serviceorproductthat’sstill unproven?”
Ifyoufeellikebeingasuccessful businessownersuitsyou,thesefears shouldn’tstopyouandFearTo OvercomeasAspiringEntrepreneur. Butifovercomingthemfeels impossible,maybethere’ssomething elseyou’dbebetteratthan entrepreneurship.
Unlikeintheoldendays,you don’treallyneedayogioryogini toteachyouhowtodothe yogasanas.AbigthankstoTim Berners-Lee,whofirstproposed theideaoftheinternetin1989,a momentthatledyoutosearch aboutyogasanas,andultimately tous.
AlthoughoriginatedinIndia, Yogasanaispracticedfor thousandsofyearsglobally.And despitebeinganoldpractice,its benefitsstillapplytoday.Here’s thethingthough:Yogadoesn’t discriminate.Peopleofallshapes andsizescanstarttheirjourney atanyage—itwillbenefityour mind,body,andsoul tremendously.
Whiletherearemanytypesof Yogasanatogetyourjourney started,wehavehandpickedour top10beginner-friendly yogasanassoyoudon’thaveto. Yourjourneystartsin3...2...1..!
1.Sukhasana
Starteasy.No,literally.Beginwith Sukhasana,alsocalledanEasyPose.In Sanskrit,SukhmeansHappy Thisisoneof thosetypesofyogasanathataimstoput youinacontent,meditativestate.
Ÿ Steps-by-StepInstructions:
Step1:Startinaseatedposition.Bendand widenyourkneesandcrossyourshins.Slip eachfootbeneaththeoppositekneeand bringtheshinstowardyourtorso.
Step2:Sitinarelaxedposition,making surethere’sacomfortablegapbetween yourfeetandpelvis.
Step3:Donottiltyourpelvisforwardor back.Keepitinaneutralstate.
Step4:Straightenyourshoulderblades
Step5:Ensurethatyourbodyweightis balancedacrosssittingbones
Step6:Takeadeepbreathandexhaleafter around3seconds
Step7:Exchangethecrosspositionofthe legsanddothisposeforapprox.1minute oneachleg.
Ÿ Benefits:
1.Thecombinationofincreasedpostural awarenessandthemeditativestateit createshelpsyourelievestress.
2.Holdingthemuscleshelpsyou strengthenyourcoremuscles.
Ÿ Difficulty Level: ★☆☆☆☆
2.Tadasana
‘Tada’inSanskritmeansmountainand ‘asana’meanspose.P.S. You’regoingto hearaboutthe‘asana’partalotasyouread ahead.
Thisbeginner-friendlyposeissometimes alsocalledamountainpose.Moreover, Tadasanaisoftenagreatposetopractice beforebeginningthestandingposes.
Ÿ Step-by-StepInstructions:
Step1:Standwithyourfeetslightly apartfromeachotherwhile maintainingbalance.
Step2:Inhaleandraiseyourarms aboveyourhead.Withyourpalms facingupandvisionahead,meshup yourfingerstogether
Step3:Exhaleandliftyourshoulders towardyourears.Returntheshoulders totheiroriginalpositionandlower yourspineasyoustraightenyour postureandopenupyourchest.
Step4:Relaxyourmuscles
Step5:ReturntoStartingposition
Ÿ Benefits:
1.Therearevarioustypesofyogasana thathelpwithyourlowerbackpain, andthisisnoexception.Tadasanawill workwondersforthepain,tightness, andstiffnessofyourlowerback.The poseisespeciallyhelpfulforpeople withsedentarylifeorwhohaveabad postureorslouch,asitstretchesyour spine.
2.Tadasanaimprovesmetabolismand helpsyoustayatyouridealweightby keepingobesity-relatedproblemsat bay
3.Aidsinclearingclogged-uplungs causedbypollutionorasthmaor COPD,helpingyoubreatheeasy
4.Rejuvenatesmindandbody improvingmemory,focus,and concentration.
5.Alleviatesstress,anxiety,aswellas depressioninsomecases.
Ÿ Difficulty Level: ★☆☆☆☆
3.Uttanasana
Oneofthemostbeginner-friendly typesofyogasana,Uttanasanaisapart
oftheSuryaNamaskarRoutine.Theasanais afull-bodystretchposewhereyoustand withyourupperbodyfoldedforward.Here’s whatthatnamemeansinSanskrit:‘Ut’ meansintense,‘tan’meansstretch,andyou alreadyknowwhat‘asana’means.
Ÿ Step-by-StepInstructions:
Step1:Standstraightwithhandsrestingon yourside
Step2:Inhaledeeply
Step3:Exhaleandslowlybendyourknees forwardwhileslightlymovingyour tailbonesandhipsback
Step4:Restyourhandsonthegroundnext toyourfeetwhereyourchestshouldbe aboveyourfeet.
Step5:Ensurethatyourhamstringsare feelingthestretch.Ifnot,extendyourknees abitmore.
Step6:Maintainthepositionfor5to10 seconds
Step7:Engageyourcore,andinhaleasyou putyourhandsonyourknees
Step8:Slowlycomebacktotheinitial mountainpose.
Ÿ Benefits
1.Ifyou’resomeonewhositsforalonger periodoftime,Uttanasanaisanidealpose foryoutopractice.
2.Helpsyoustretchhamstrings,hips,and calvesforbettermobility.
3.Strengthensyourlegsandmakesyour spinestrongyetflexible
4.RegularpracticeofUttanasanaimproves bloodcirculation
5.Energizesyoubyeliminatingfatigueand exhaustion
6.Improvesleeppatternandhelpsinsomnia
Ÿ Difficulty Level: ★☆☆☆☆
4.Trikonasana
Trikonasanaisoneofthetypesof yogasanathathasbothmentaland physicalbenefits.Interestingly, manymanypeoplestarttheiryoga sessionwiththispose.However,it isimportanttoknowthatthispose shouldnotbeheldforalonger periodoftimeifdoneatthe sessionstart.Ontheotherhand, youcanendyouryogasessionby doingthisasanaforalongtime.
Ÿ Step-by-StepInstructions
Step1:Standstraightwithyour legsapart
Step2:Inhale,andraiseyourright handstraightaboveyourhead, paralleltotherightear
Step3:Exhaleandbendyourtorso fromthewaisttoyourleft
Step4:Slideyourleftarmdown nexttoyourleftlegtillyour fingersareatyourankle
Step5:Makesureyourrightarm ishorizontalasyourheadistilted left
Step6:Holdtheposefor30 seconds,keepingyourkneesand elbowsstraight
Step7:Inhale,standstraight,and repeatthesameprocessforthe otherside
Ÿ Benefits
1.Tacklesdigestiveissuessuchas indigestion,gastritis,flatulence, andacidity.
2.Increasesspineflexibilityand helpsreducebackache
3.Helpstoneyourwholebody alongwithaligningshouldersfor anidealshape
4.Bringsrelieffrommenstruationrelatedissuessuchasmenstrual cramps
5.Releaseshappyhormonesand reducesstress
6.Reducesinflammation
Ÿ Difficulty Level: ★☆☆☆☆
5.Dhanurasana
Everheardaboutthetypesof yogasanacalled“Bow-gasanas?”
Probablynot,becausewejustmade thatup.However,Dhanurasanaisa back-bendingposewhereyourbody actuallylookslikeabow Asaresult, it’salsoknownasthe“BowPose.” What’simpressiveisthatthementions ofDhanurasanacanbetracedbackto the19thCenturytexts.
Ÿ Step-by-StepInstructions
Step1:Lieonyourstomach,making sureyourfeetareapart
Step2:Keepyourhandsontheside ofyourbody
Step3:Bendyourkneesslowlyand bringyourhandsbacktograbyour ankles
Step4: Takeadeepbreath,andas youdothat,liftyourchestupfromthe groundwhilepullingyourlegs backward
Step5:Keepyourvisionahead
Step6:Holdthepositionforapprox. 15to20seconds
Step7:Exhaledeeplyasyoubring yourlegsandchesttothegroundto releasethepose
Ÿ Benefits
1.Preventsgastrointestinalproblems suchasbloat,constipation,IBS,and more.
2.Improvesyourdailyactivityby strengtheningyourcore
3.Improvedflexibilityprevents problemslikeherniateddisc,slip disk,andothers.
4.Releasesmuscletensionfromthe lowerbackalongwithpainand stiffness.
5.Improvesyourupper-back strengthforbettermovement
Ÿ Difficulty Level: ★★☆☆☆
6.Bhujangasana
Thisisaback-bendingtypesof yogasanathatmakesyoulooklikea hood-raisedcobra.Becauseofthis visualcharacteristic,itisalsoknown asthecobrapose.‘Bhujanga’isa Sanskritwordthatmeanssnakeor Cobra.
Ÿ Step-by-StepInstructions
Step1:Placeyourpalmsflatonthe groundunderyourshoulder
Step2:Takeamomentandpause,as youlookatthegroundwithyour neckinaneutralposition
Step3:Extendyourtoesbackand pressalltoenailsdowntoactivate yourquad
Step4:Rotateyourinnerthighs upwardtobroadenyourlowerback
Step5:Liftupyourheadandchest asyourollyourshouldersbackand down,asyoulightlypressdownwith yourhands
Step6:Focusonliftingyourchin whilekeepingthebacksideofyour necklong
Step7:Keepyourarmsstraight whilekeepingyourshouldersaway fromtheears
Step8:Releasethepose
Ÿ Benefits
1.Reducesstiffnessofyourbackifany alongwiththepain
2.Helpstoneupstomachmusclesin additiontotheshouldersandarms
3.Enhancesmoodandimprovesenergy levels
4.ImprovesPostureandIncreases Confidence
5. Soothessciaticnervepain
6.Increaseslungcapacityandreduces asthma-relatedproblems
7.HelpsRecoverMenstrual-Related irregularities
Ÿ Difficulty Level: ★☆☆☆☆
7.Savasana
Finally,cooldownwithSavasana.After engaginginvarioustypesofyogasanas, Savasanahelpsyourelaxasitbrings yourheartrateandbreathingtonormal levels.CorpsePose,asit’salternatively calledisanancient15th-centurypose. Additionally,Savasanausesa combinationofYogaNidraMeditation andrelaxationtoincreaseyouroverall awareness.
Ÿ Step-by-StepInstructions
Step1:Liedownonyourback
Step2:Letyourfeetandarmsflopopen
Step3:Relaxyourarmsafewinches awayfromyourbodyasyourpalmsface thesky
Step4:Closeyoureyesandtakeslow deepbreathsthroughyournose
Step5:Relaxyourwholebodyby makinganyneededadjustments
Benefits
1.Bringsyourincreasedheartto normalcyafteralltheexercises
2. Inadditiontocalmingyourmind,italsorelaxeseachpartof yourbody.Thisteachesyourbodytotacklestressfultriggers calmly,withoutanyunnecessarypanic
3. Easespainandinflammationofthejointsandmuscles
4.Regulatesemotionsandbalancesthenervoussystem
5.Helpsyoubecomemoreconsciousandawareofyour surroundings,helpingyoufeelmoreconnected
Ÿ Difficulty Level: Zero
BalanceistheKey
Intoday’schaoticworld,goodhealthisoneofthekeyfactorsthat couldgiveyouanadvantageoverothers.Whenwesayhealth,it couldbeanythingfromyourmind,body,orevenyoursoul.Ifyou areonthelookouttostartyouryogajourney,thetypesofyogasana mentionedaboveareexactlywhatyouneedtostrikethatmuchneededbalanceinlife.
