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ecomingasuccessfulbusinessleaderisacomplexandmultifacetedprocessthatrequiresacombinationof personaltraits,skills,knowledge,andexperience.Atitscore,leadershipisaboutinfluencingpeopleand organizationstowardsacommongoalorvision,anditrequirestheabilitytomaketoughdecisions,inspireand motivateothers,andadapttochangingcircumstances.
Oneofthekeytraitsofsuccessfulbusinessleadersisaclearandcompellingvisionofwheretheywanttheirorganization togoandhowtheyplantogetthere.Thisrequiresnotonlyadeepunderstandingoftheindustryandmarkettrendsbut alsotheabilitytothinkcreativelyandtakecalculatedrisks.
FeaturingforTheEnterpriseWorld’sthisissueof arethestories TheMostSuccessfulBusinessLeadertoWatchOut ofsuchleaderswhoareinspiringothers.
Forthecoverstoryreadabout-
Successfullynavigatingthefast-changingmarketplacedemands,arelentlesspursuitofinnovationandawillingnessto embracechange, issettingthe ThomasL.Hager,VicePresidentFinancialServices-GlobalAccounts,Lenovo benchmarkofthoughtleadership.
“At Lenovo, I oversee revenue, profit, customer satisfaction and overall relationship Lenovo has with large global banks, financial institutions and insurance companies.”
Thomas’sroleatLenovoencapsulatesthefull360degreesrelationshipinandofthecompany.Astheleader,hestresses onseveralquintessentialqualitiesthataleaderneedstothriveinafast-paced,competitiveindustry,including:
Ÿ Vision
Ÿ StrategicThinking
Ÿ CommunicationSkills
Ÿ EmotionalIntelligence
Ÿ Flexibility
Ÿ Integrity
Ÿ ContinuousLearning
“These are some of the qualities I try to embody and execute when it comes to leading my team and apply to my clients.”
JoaoFerreira,theCountryManageratHaierGroupPortugal.Withhisunwaveringdedicationtohisteamandhis commitmenttoexcellenceinallaspectsofhiswork,Ferreiraisashiningexampleofthekindofleadershipdrivingthe successofbusinessesworldwide.AtHaierGroup,JoaoFerreiraoverseeslegalaffairs,managesthreebrands’marketing, andistheHRmanager
Despitethesemultifacetedresponsibilities,heremainssteadfastinhiscommitmenttoensuringthathisteamis supported,valued,andempoweredtoachievetheirgoals.Thankstohisvisionandleadership,HaierGroupiswellpositionedtocontinuedeliveringinnovativesolutionsthatimprovepeople’slivesaroundtheglobe. Shalmali
The Enterprise World, High Street North, East Ham, England GB
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Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.
The Enterprise World Publisher Peter J.Forthecoverstoryreadabout-
Successfullynavigatingthefast-changingmarketplacedemands,arelentless pursuitofinnovationandawillingnesstoembracechange,ThomasL.Hager, VicePresidentFinancialServices-GlobalAccounts,Lenovoissettingthe benchmarkofthoughtleadership.
“At Lenovo, I oversee revenue, profit, customer satisfaction and overall relationship Lenovo has with large global banks, financial institutions and insurance companies.”
Thomas’sroleatLenovoencapsulatesthefull360degreesrelationshipinandof thecompany Astheleader,hestressesonseveralquintessentialqualitiesthata leaderneedstothriveinafast-paced,competitiveindustry,including:
Ÿ Vision
Ÿ StrategicThinking
Ÿ CommunicationSkills
Ÿ EmotionalIntelligence
Ÿ Flexibility
Ÿ Integrity
Ÿ ContinuousLearning
“These are some of the qualities I try to embody and execute when it comes to leading my team and apply to my clients.”
JoaoFerreira,theCountryManageratHaierGroupPortugal.Withhis unwaveringdedicationtohisteamandhiscommitmenttoexcellenceinall aspectsofhiswork,Ferreiraisashiningexampleofthekindofleadership drivingthesuccessofbusinessesworldwide.AtHaierGroup,JoaoFerreira overseeslegalaffairs,managesthreebrands’marketing,andistheHRmanager
Despitethesemultifacetedresponsibilities,heremainssteadfastinhis commitmenttoensuringthathisteamissupported,valued,andempoweredto achievetheirgoals.Thankstohisvisionandleadership,HaierGroupiswellpositionedtocontinuedeliveringinnovativesolutionsthatimprovepeople’s livesaroundtheglobe.
E A D E R S I N S P O T L I G H T
C O N T E N T S
Navigatingtherapidlyevolvingmarketlandscape requiresbusinessleaderstoemployinnovative strategiesthatkeeppacewithchange.Asthe marketdynamicsshiftswiftly,businessleaders muststayagileandproactiveintheirapproachto remaincompetitive.Embracinginnovative strategiesbecomesparamounttonotonlysurvive butalsothriveinafast-changingmarketplace.
Innovationservesasapowerfultoolforbusiness leaderstodifferentiatethemselvesfromthe competition,seizeemergingopportunities,and anticipatecustomerneeds.Byfosteringaculture ofcreativityandencouragingout-of-the-box thinking,organizationscanunleashthepotential forground-breakingideasandsolutions.
“Working across cultures and countries as well as managing teams and working with diverse clients has been an absolute joy for me.”
Adoptinginnovativestrategiesrequires awillingnesstochallengeconventional practices,beinquisitive,take calculatedrisks,andadaptquicklyto changingcustomerdemands.
Successfullynavigatingthefastchangingmarketplacedemands,a relentlesspursuitofinnovationanda willingnesstoembracechange, ThomasL.Hager,VicePresident FinancialServices-Global Accounts,Lenovoissettingthe benchmarkofthoughtleadership.
FeaturingforTheEnterpriseWorld's thisissueofTheMostSuccessful
BusinessLeaderstoWatchOutForis hisstory.
Thomas'sStellarJourney
“As a leader, I want to provide a purpose for everybody, and what we are working for.”
BornandraisedinGermany,Thomas hasaPh.D.fromMexicoState UniversityinRhetoricinProfessional Communication.HisDissertation Thesiswascompletedwhilstworking atIBM,onKnowingtheUsersofa CorporateWebSite:GainingaSense ofAudienceinaNewMedium.
Thomasstartedhisprofessional journeyatIBMwherehewashiredin theDevelopmentlabinGermany Fromthereon,heworkedthrough
variousdepartmentsofthe developmentlab,aswellassalesand marketingfunctionsbeforejoiningthe financialservicessector
WithinIBM,Thomasbecamethe youngestManagingDirector,and atthesametimerelocatedtoChinafor 5yearstomanagetherelationshipwith aglobalbank.Afterhissuccessfulstint inChina,Thomasmovedbackto GermanytoruntheFinancialServices Industry(FSI)andthentoleadthe EuropeanFSItransformationalteam, beforejoiningLenovoinOctoberof 2021toleadtheFSIglobalaccounts team.
“Very early on in my career, I realized that I wanted to lead experts and teams in a large enterprise.”
AsaresultofIBM'svariousmanager trainingprograms,whichThomas participatedin,hesawhisapproachto challengesshifttooneofsolutionfocusedthinking.
Recallinghiscareer,fromwhenhe startedtomanagepeople,including leadingateamofarchitectsand technicalspecialistsinsalesto managingtheentiresalesteam. Thomasstates,“Trainingisonething, andmanagingandlearningfrom situationsisawholedifferentgame. Forthatyouneedexperience.”
Whentrainingandexperiencegohand inhand,someofthebestresultscome outofit.WithThomas'sexpertisein
theformer,heonlyneededtofurther developandexcelinthelatter.The greatestchallengethusremainedexperience.
“I was able to very quickly learn on the job; how to manage tasks and lead people.”
Withthis,Thomasdevelopedhisown styleofleadership.ReadingSteven Covey'sbookThe7HabitsofHighly EffectivePeople,helpedhimearlyon toconceptualizeandovercomesome ofthechallengesinleadership.
Adifferentbutexciting challengein Thomas'sjourney,andonewhichhe relished,wasshiftingbetweenand adjustingtodifferentcultures, organizationalstructuresandteamsbut
inthelong-term,itwasthis experienceandexposurethatenabled himtostayattunedtothedifferent needsofhisteamandgetthebestout ofthem.
Gainingabetterunderstandingofall aspectspavedthewayforThomasto becomeagloballeader
SpearheadingFinancialServicesat Lenovo
“At Lenovo, I oversee revenue, profit, customer satisfaction and overall relationship Lenovo has with large global banks, financial institutions and insurance companies.”
Thomas'sroleatLenovoencapsulates thefull360degreesrelationshipinand ofthecompany.Astheleader,he stressesonseveralquintessential qualitiesthataleaderneedstothrivein afast-paced,competitiveindustry, including:
Ÿ Vision
Ÿ StrategicThinking
Ÿ CommunicationSkills
Ÿ EmotionalIntelligence
Ÿ Flexibility
Ÿ Integrity
Ÿ ContinuousLearning
“These are some of the qualities I try to embody and execute when it comes to leading my team and apply to my clients.”
AtLenovo,whenaclientcomeson board,withavisiontoinnovateand moveforward,theteamstrivestobring co-developmenttothetable.“Wedon't
justpartnerwiththem,weseektohelp thembebetterinwhattheyaredoing,” saysThomas.
Withthisinmind,theteamnotonly bringsitsproducts,solutionsand servicestothem,butitalsobrings alongtheirlargeecosystemand networktothem.Thus,inthis partnership,theteamisabletobring thebestofthebestintheindustry,in thecontextandtheparticularproblem solvingsituationthatthoseclientsare in,whichwillhelpthemsolvethe problems.
“I think the game changes when we understand the overall trends and how it will benefit the customers. And that’s what we aim to do.”, Thomas L. Hager
Asapartofamatrixorganization, Thomashasdirectsalespeopleand alsoindirectproductpeoplethathe hastoleadandbringtogetherasone Lenovoteam,tobuildsolutionsthat helpclients.
BeingtheVicePresidentofFinancial ServicesforGlobalAccounts, Thomas'sresponsibilitiesarenot limitedtojusttheexistingclients,he alsohasaninfluenceonthedifferent brandsthatLenovohas.Fromenduser devicestothedatacenterswherethey bringinfrastructureandstorage together,Thomas'sresponsibilities spanfrombringingthesetogetherto ensuringsmoothintegrationofthese servicesandsolutions.
Thomasalsohasresponsibility to ensuretheservicesandsolutionsteam bringsallthistogether,tocreatethe rightsolution,includingpartnering withsoftwarevendorstoideatea uniquesolutiontoreallyhelpclients solvetheirchallenges.
“Working across cultures and countries as well as managing teams and working with diverse clients has been an absolute joy for me.”
OnethingThomasistheproudestofis togetthisnewchallengeofputting togetherateamandleadingthemwith convictionandreachingacrossthe globe.
Movingforward,hesays,“Iamvery happytobringinmynewstrategyof whereIwanttogo.Ihaveambitious goals,whereIwanttodoublemy revenueoverthenextfiveyears.With thisIalsoplanonexpandingtheclient base,thattodayhas55globalclients. Myaimistoexpandittoincludeall banksandfinancialinstitutionsaswell asinsurancecompaniesaswemove forward.”
“Staying on top of new technology”
Lenovocontinuestobeonthecutting edgeoftechnology,wheretheteamis continuouslyworkingtodevelopits products,servicesandsolutions.Witha well-equippedresearchlab,Lenovo embarksonProofofConcept(PoC) projects,learnsfromitandstrivesto continuouslydevelopandinnovate.For exampleAR/VRforlearning,training anddevelopment.
“I think the game changes when we understand the overall trends and how it will benefit the customers. And that's what we aim to do.” -ThomasL.Hager.
InnovationistheNameoftheGame
Lenovoisaglobaltechnologycompany thatoperatesinover60countries.The companycultureatLenovois characterizedbyacommitmentto innovation,collaboration,andcustomer focus.Herearesomekeyaspectsof Lenovo'scompanyculture,andonehe strivesfor,formyselfandhisteam:
1. Innovation:Commitmentto drivinginnovationinitsproducts, servicesandsolutions.The companyencouragesitsemployees tothinkoutsidetheboxandcome upwithcreativesolutionsto problems.
2. Collaboration:Fosteringaculture ofcollaborationandteamwork. Thecompanybelievesthatby workingtogether,itsemployees canachievegreatthingsand deliverbetterresultsforcustomers.
3. Customerfocus:Putcustomersat thecenterofeverythingitdoes. Thecompanyisdedicatedto understandingitscustomers'needs anddeliveringproducts,services andsolutionsthatmeetthose needs.
1. Inclusivityanddiversity: Diversityandinclusivityare essentialtobuildingastrongand successfulcompany The companyiscommittedto creatinganinclusivework environmentthatvaluesdifferent perspectivesandbackgrounds.
2. Continuouslearning: Encourageemployeesto continuallylearnandgrow professionally.Thecompany offersarangeoftrainingand developmentprogramstohelp employeesdevelopnewskills andadvancetheircareers, including:courses,training, workshops,andmentorship programs.
Overall,Lenovo'scompanycultureis focusedoninnovation,collaboration, customerfocus,inclusivityand diversity,andcontinuouslearning. Thesevaluesareembeddedinthe company'sDNAandguideitsdecisions andactions.
You can't do a good job if your job is all you do.” –KatieThurms.
“Thedefinitionofwork-lifebalanceis differentfordifferentpeople.Forme, it'showIfeelandhaveapositive feelingsotheflowcontinues;some daysIworklongerhours,andonother daysIdon't,butmayfeelinspiredand comebacktoitovertheweekend. EvenwhenI'monholiday;sometimes Icheckmymail,andsometimesIdon't –itreallydoesdepend.Forme,work andlifearesynonymous–work-life balanceissomethingverypersonal.As longasyoufeelhealthy–inyourmind andinyourbody,soyoucanstandup andachieveyourgoals.”
“Be proactive, start with the end in mind. Do first things first. Get started.”
Thinkaboutthefirst3habitsfrom StevenCovey'sbookThe7Habitsof HighlyEffectivePeople.Theseare
importantbecauseit'sallabout yourself,knowyourself:–whoare youintheprocess,onceyouknow yourself,thenyoucanworkwith others. It'simportanttoremember; youcannotdoeverythingyourself, leverageyourecosystemtogaina wideraccesstoexpertstoachieve yourgoals,thenyoucanbea successfulleader.Ifocusonthefirst threeastheyfocusonmeasaleader–thisiswhereitstarts.”
Mostimportantly,becommunicative, paintthevision,makethempartofthe solution,thinkwin-win,and continuouslylearn.Forexample, industryeducationandspeakingat conferencesrequiresThomasto continuouslylearnduringhiscareer andkepthimabreastwiththefast changingITenvironmentsofclients andtheindustryatlarge.
Growthandcomfortdon'tgowell together;youhavetosufferalittleto achieveyourgoals.
Mallorcaisasecludedisland
knownforitstranquilbeaches, stunninglandscapes, architecturalbeauty,FestivalPark,and welcomingculture.Thelargestislandof Spain,Mallorcagotitsnamefromthe Latinphrase'insulamaior,'which translatesto'largerisland'or'Bigger Island.'
Touristsaroundtheglobehavevisitedthe islandforyears,withmajortourismtaking asurgefromthe1950s.Furthermore, Mallorcahasattractedmanycelebrities, writers,andpoetsduetoitscalmingand lushbeautythathelpsbringmore creativitytolife.However,thereisalot moretothisislandthanitsscenicbeauty.If youareplanningatriptoMallorca,here aresomethingsthatwillhelpyouexplore theislandmoreintricately
Whiletherearemanyhotelsandresortson theisland,herearethebestplacesin Mallorcatostayforyou:
TheIberostarSelectionSuitesJardíndel SolhotelresidesoverthebeautifulCosta delaCalmabeach.Its261hotelrooms includeservicessuchasSPA,FreeWiFi, anoptionalall-inclusiveaccommodation type,awhirlpoolbath,andaprivatepool withmanyroomsofferingafabuloussea view.
Inaddition,thehotelhasanexclusiveVIP zone,whereonecanaccessthebar, solariumwithsunloungers,Balinesebeds, anddirectaccesstothebeachwhereyou canenjoybeautifulsunriseandsunsets.
Thehotelisdoingitsbitforabetterfuture withinitiativestoreduceplasticuseand responsibleseafoodconsumptionfora bettercoastalenvironment.
IberostarSelectionJardindelSol Suites
Whetheryouaretravelingasacouple, withfriends,family,orkids,VIVACala MesquidaResort&Spacaterstoall.The hoteloffersarangeofexclusiveservices astheselectionclub,allowingyouto customizeyourwholeresortexperience.
Intermsofcuisine,thehoteloffers varioustypesofdishesattheirbuffet throughtheirItalianandMexicanhotels andtheirbeachrestaurantMirablau. Overall,theexperienceattheVIVACala MesquidaResort&Spamakesfora relaxingstay.
EnjoytheMediterraneancultureat IberostarPlayadeMuro.Theuniquely designedroomsarespaciousand sufficientlyaccommodatefamilies, couples,orchildren.Inaddition,the hotelprovidessportsfacilitiesforthose intoCyclingandTennis.
Moreover,TheStarCampprogramoffers avarietyoffunactivitiesforkids, allowingtheadultstorelaxonthebeach orvisitthespatodestress.
BetweenthebayofPollençaandthe AlbuferetaNaturalPark,PortBlueClub PollentiaResort&Spaisahotelamidst thenaturalbeautyofMallorca.
Thehotelprovidesnumerousoutdoor facilitiesandsportsoptionsforyouto choosefrom.Additionally,therearealso variousprogramsfortheenjoymentof kids.
Otherservicesincludedeliciousfood,a relaxingSpa,aBar,andanadults-only pool.Forsportsfanatics,thehoteloffers varioussportsliketennis,swimming,and anumberofotherwatersports.
ThebeachesofMallorcaareamajorattractionamongtourists.AndPlayaDe Maro,wherethishotelislocated,isoneofthetop3beachesinSpain.The IberostarSelectionPlayaDeMuroVillagehasalsowonvariousTripAdvisor awardsforitsqualityservices,infrastructure,service,andgastronomy
Throughits3restaurantsand4bars,theresortoffersanarrayofdishesanddrinks forthoselookingtoenhancetheirpalette.Todistress,therearewatercircuitsat thespaalongwithTenniscourts.
3.IberostarPlayadeMuro 4.PortBlueClubPollentiaResort& Spa 5.IberostarSelectionPlayaDeMuroVillageIfyouwereresearchingforyourtrip toMallorca,youprobablycameacross CalesdeMallorca.Residedonthe southeastcoastofMallorca,theresort iswidelyknownamongglobaltourist communities,especiallyfromEurope andtheUK.
Theresortisagoldminefortourists, andifyouhaven'tquitefiguredout whatthingstodoinCalesde Mallorca,hereare8thingstohelp you:
ExplorethecoastalbeautyofMallorca morecloselybychoosingfrom variousboattripsavailableonthe beaches.Asyousailthroughthe waters,bringalongyourfavorite seafooddishesordropbythemany restaurantsreadytosatiateyourtaste buds.
Theislandisfullofhiddennatural beauty.Afterarelaxingtimeonthe stunningbeaches,startexploringthe islandforotherattractivenearby places,restaurants,andother interestinglocalthingsthatnotmany areawareof.
CalesdeMallorcaisahubformany caves,namelytheCuevasdelDrach (DragonCaves)andCuevasdels Hams.Thesecavesaremajor attractionsamongglobaltouristsdue totheirstalagmitesandstalactite formations.Onecanalsowitness classicalmusicconcertsonthewayto cavediscovery,performedbyfloating musicians.
4.
Thisoneisforallyousportsjunkiesoutthere.Various resortsandhotelsofMallorcaallowyoutoenterwater sportstoenhanceyourexperience.Ontheotherhand,if youdon'twanttoindulgeinwatersportsattheresort, plentyofotheroptionsareavailable.
5.
RafaelNadalisaMallorca-bornTennislegend, consideredbymanyasthegreatestplayertoplaythe game.Avisittothismuseumnamedafterhimwillallow youtolearnaboutsomeofhiscareer-highlighting momentsandhelpyouknowhimbetterasapersonanda player.Additionally,youcanalsobuymerchandiseand otherproductsrelatedtoRafaelNadalaswell.
6.Hiking
DoyouloveHiking?ThenCalesdeMallorcawillbea treatforyouthankstothemountainssurroundingthe resort,makingitoneofthemostsought-afterhiking spotsamongtouristhikers.
7.
Mallorcaisblessedwithadeliciousfoodheritage. Foodieornon-foodie,oneshouldnotmissoutonan opportunitytotastelocaldelicaciessuchaspaella, sobrasada,ensaimada,andotherseafooddishes.
8.
Nightlifeisnotwhatmostpeoplethinkofwhenplanning avisitingMallorca.However,thatdoesnotmeanit doesn'thaveagreatnightlifescene.Theresortoffersa numberofbarsandpubsforanyonelookingto experiencetheCalesdeMallorcanightlife.
Finally,
Thesimpleansweris—YES.Nomatterthetimeofthe year,fromtheWorldHeritageSiteMountainsof TramuntanaandTurquoisebeachesthatholdyour attentiontoseafoodspecialtiesandhistoricsites, Mallorcaisanislandthatsecludesyouawayfromhectic everydaylifeforapeacefultime.Ifthatsoundslike somethingyouareseeking,whichyouprobablyare,then Mallorcaistheplacetobeforyou.
Aswemoveinto2023,the
businessworldcontinues evolvingandadaptingtonew challengesandopportunities.
Throughoutthisongoing transformation,someleadershave stoodoutasparticularlyinnovativeand successful,inspiringotherstofollowin theirfootsteps.Theseleadersare settingthestandardforexcellencein theirindustries,creatingnewpathways forgrowthanddevelopment.
AmongthemisJoaoFerreira,the CountryManageratHaierGroup Portugal.Withhisunwavering dedicationtohisteamandhis commitmenttoexcellenceinall aspectsofhiswork,Ferreiraisa shiningexampleofthekindof leadershipdrivingthesuccessof businessesworldwide.AtHaierGroup, Ferreiraoverseeslegalaffairs,manages threebrands'marketing,andistheHR manager.Despitethesemultifaceted responsibilities,heremainssteadfastin hiscommitmenttoensuringthathis teamissupported,valued,and empoweredtoachievetheirgoals. Thankstohisvisionandleadership, HaierGroupiswell-positionedto continuedeliveringinnovative solutionsthatimprovepeople'slives aroundtheglobe.
FerreirawasborninMozambique whenthecountrywasstillaterritoryof Portugal.Hewasthethirdchildina familythatlivedcomfortablyin LourençoMarques(nowMaputo)until thewarforindependenceforcedthem tobecomerefugees.In1978,Ferreira andhisfamilydecidedtomoveto Portugal,wherehismotherwas originallyfrom,butthetransitionwas noteasy.Tohelpwithexpenses, Ferreiraandhisbrothersstarted workingatayoungage.Unfortunately, hisparentseventuallydivorced, leavingFerreiratolookforanew
Business is made by people, if you don’t know nothing about people you don’t know nothing about business
directionat15.Hedecidedtomoveto Lisbonwithhisgodfather,believinghe wouldhavemoreopportunitiesfora betterfuture.
Fromayoungage,Ferreirawasurged topursueworkandeducation simultaneously.Afterbrieflyleaving universitytoexploreprofessional opportunities,hebeganhiscareerata family-ownedcompanyinthe consumerelectronicsindustry.He quicklybecameanautonomous worker,takingonarangeof responsibilities.However,aftertwo years,hehadtotakeabreakdueto compulsorymilitaryservicein Portugal.Oncehecompletedhis service,hewasallowedtoworkasa salesmanatSanyoPortugal,whichhe joinedat23.Ferreirahaddevelopeda strongdesiretolearnandgrowina commercialcareer,leadinghimto freezehisstudiesinsportsforan indefiniteperiod.
Ferreira'sinterestinmanagementgrew gradually,andaftersixyearsof workingasakeyaccountmanagerin varioussectors,hewasappointedthe commercialteamleader.Thiswasa significantmilestoneinhiscareer,and heremainedwiththecompanyforten yearsasacommercialdirector.In 1998,heleftthecompanytotakeupa positionasacommercialdirectorat Panasonic,asmallcompanyin Portugalthatonlyworkedwith independentretailers.Ferreira recognizedthepotentialforgrowthby openingupthemoderndistribution channelandledthecompanyfrom generating5M€(incurrentcurrency) to26M€insixandahalfyears,despite facingseveralchallenges.
Ferreiratookonanewprojectwitha "newbrand"calledLG,whichwasjust startinginthePortuguesemarket.He foundtheprojectverymotivatingand
workedtogrowthebrandandthemarket forconsumerelectronics,leavinga personaltouchoneachproject.Afterfive andahalfyearsofhardwork,Ferreira wasproudtoseethatthebrandhad becomealeadingbrandinjustoverfour years,withthecompanymakingaround 80M€inthisareaatthetimeofhis departure.Unfortunately,duetosome changesinthecompany,Ferreirahadto makethedifficultdecisiontoleave. However,hereturnedtoaplacewherehe hadbeenveryhappy
AfterhissuccessfulstintwithLG, FerreirareturnedtoPanasonicasthe GeneralManageroftheconsumer electronicsandairconditioningareas. However,twoyearslater,themother companyendeditscontractwiththe brand'sdistributorinPortugal,leadingto Ferreira’sunemployment.Heactively searchedforajobandlandedtheroleof CountryManageratCandyHoover Portugal,acompanystrugglingwith terribleresultsandanoutdated managementstyle.Thecompanymade 10M€then,andFerreiraspentthefirst threeyearsrecoveringandreversingthe situation.Ineightyears,hemanagedto growthecompanyandmakeithealthy
Fouryearsago,thecompanywas acquiredbytheworld'slargestgroupin largehouseholdappliances,bringingnew challengesandgrowthopportunities.This acquisitionturnedthecompanyfroma largefamily-ownedbusinessintoa Chinesemultinationalwithagreater investmentcapacityandaspecialfocus onproductqualityandotherimportant aspectsofbusinessdevelopment.
HaierGroupisaworld-renowned providerofsolutionsforabetterlife. Establishedin1984,thecompanyhas becomealeaderinmanufacturingand
distributingvariousproducts worldwide.HaierGroupisfocusedon offeringproductsandservicesthat meettheneedsofconsumerson tailoringa"smartlife"forusers worldwide.
HaierGroupwasfoundedtoprovide consumerswiththebestproductsthat meettheirneeds.Thecompany envisionssettingupIoTecosystems inclothing,food,accommodation, travel,health,elderlycare, biomedicine,andeducation.Thegoal istoprovidepremium,scenario,and ecosystembrandsthatoffera completesolutionforconsumers.The companyiscommittedtoworking withitsworld-classecosystem partnerstoensurethatthebrandsit offersareofthehighestquality.
HaierGroupoffersavarietyof productsandservices,including refrigerators,washingmachines,air conditioners,televisions,andmore. Thecompanyisfocusedoncreating ecosystemsofproductsandhasbeen aleaderintheIoTspace.By leveragingthepoweroftheIoT,the companycanbetterunderstand consumerneedsandofferproducts thatmeetthoseneeds.HaierGroupis committedtoproducinghigh-quality productsthatarebuilttolast.
HaierGrouphasinvestedsignificantly inEuropeanfactoriestoproduce betterproductsandbeclosertoits customers.Thecompanyplansto launchnewproducts,including dishwashers,ovens,dryers,and vacuumcleaners,thatwillbethetop tierofshopsinthenearfuture. Additionally,thecompanyplansto continueleveragingtheIoT'spower tocreateecosystemsbetween productsandservicestohelp consumersdaily
Ferreirahastoshouldermultipleroles andresponsibilitieswithateamof22 people,includingservices,logistics, andothers.Heoverseeslegalaffairs, managesthreebrands'marketing,and istheHRmanager.Ferreirabelieves thattakingcareofhisteamisessential forachievingthedesiredresults.Heis committedtoensuringthathis employeesaresupportedandvaluedin theirroles.Despitethechallengesof managingateam,Ferreiraisdedicated toensuringthatthecompanyoperates smoothlyandefficiently
FerreiranotesthattheHaiergrouphas experiencedrapidgrowthinrecent years,becomingarelevantplayerin severalsectorsofthePortuguese market.Thecompanyhasachievedan 8%shareinBuilt-inanda15%share inwashingmachines,thetwomost importantmarketareas.Despitethe remarkableresultsachieved,Ferreira emphasizesthatthecompanyhas remainedhumbleandfocusedon reachingouttomoreconsumersand workingcloselywithotherbrandsand topplayers.Ferreiraisproudthatthe companyhasachieveditsgrowth ethicallyandwithlimitedresources.
HaierGroupdifferentiatesitselffrom competitorsbyofferingproductsand servicestailoredtoconsumers'needs. Thecompanyisfocusedonecosystems ofproducts,andtheIoTisakey characteristicofitsproducts.Byusing thepoweroftheIoT,HaierGroupcan betterunderstandconsumerneedsand offerproductsthatmeetthoseneeds. Additionally,thecompanyis committedtoproducinghigh-quality productsbuilttolast.
HaierGroup'ssuccesscanbeattributed toitscommitmenttoconsumerneeds.
Thecompanyisfocusedonproviding high-qualityproductsandservicesthat meettheneedsofconsumers. Additionally,thecompanyis committedtobuildingecosystemsof productsthatofferacompletesolution forconsumers.HaierGroup'ssuccess resultsfromitscommitmenttoquality andinnovation.
AccordingtoFerreira,theapproachto leadershipinbusinesshasundergonea significantshiftinthewakeofthe COVID-19pandemic.Theprepandemicandpost-pandemiceras differgreatlyinmanagingremote employeesandcreatingoptimal workingconditionsforallteam members.However,various technologicallimitationshavemade achievingthesegoalschallengingfor manybusinesses.Ferreiranotesthat managinginthecurrentclimateis muchfaster-paced,andthedigital worldhasmadeitclearthatcompanies mustprioritizetheopinionsoftheir consumers.Thisemphasisoncustomer feedbackismorecriticalnowthanever before.AstheCountryManagerof HaierGroup,Ferreira'sinsightsoffer valuableperspectivesonthecurrent stateofbusinessmanagementandthe changesthathaveoccurredinrecent years.
Ferreirabelievesbeinga"people person"isacrucialtraitforanyleader. Agoodleadershouldhaveexcellent managementskillsandaclearvision forthecompanyanditsemployees. Leadersshouldprovidetheirteamsthe necessaryspaceandtoolstobe creativeandsuccessful.Accordingto Ferreira,aleadershouldalsobeableto wieldauthorityresponsiblywhile recognizingthattheexperienceof leadingvariesdependingonthesector orbranchwithinacompany Tailoring one'sleadershipapproachtothe businessanditspeopleisessential.
Ultimately,aleader'sgoalshouldbe toequiptheirteammemberswiththe resourcestheyneedtosucceed individuallyandasateam.Ferreira's insightsonleadershipprovide valuableperspectivesforbusiness leaderslookingtoimprovetheir managementskillsandcreatea thrivingworkenvironment.
Ferreirabelieveslifeisabout maximizingtheresourcesavailableat agiventime.Heacknowledgesthat hischallengeshavevariedbasedon hislifecircumstances,buthehas overcomethemthroughconstant adaptation,patience,andwillpower. Ferreira’sapproachtolifehasallowed himtonavigatedifferentchallenges successfully
Ferreirahasachievedaturnoverof over50M€;histeamhashadthemost consistentgrowthforthelastsix years.Despitenotcompletinghis universitystudies,hehaspursued executivecoursesatesteemed institutionslikeUniversidade Católica,NovaSBE,andMcKinsey, focusingonareaslikeSixSigma,Goto-Marketstrategy,andExponential BusinessAdministration.He attributeshisgreatestprofessional achievementtotheteamshehas workedwithoverthepast34years, statingthattheyhavehelpedhim becomeabetterpersonandagreater leader.
Ferreiradrawsinspirationfromhis mother,hisfirstrolemodel.He admiresherstrongworkethicand abilitytorespectothers,regardlessof theirbackground.Additionally, FerreiralooksuptoAyrtonSennaand BruceLee,bothfromthesportsworld andthesilverscreen.Heisinspired bytheirunwaveringfocusand
dedicationtotheirgoals,whichallowed themtoleavealastingimpactintheir respectivefields.
Moreover,Ferreira’sleadershipstylehas beenshapedbytheteamshehasworked withthroughouthiscareer.He acknowledgesthathehaslearnedalotfrom themandwiththem,ultimatelyinfluencing hisapproachtoleadership.
Ferreiranotesthatheapproacheschanges inbusinessbyadaptingandovercoming challenges.Herecognizesthatmanagement modelshaveevolvedinresponsetonew realitiesandemphasizesprioritizing consumerneedswhenupdatingproducts.
Ferreirabelievesthatgettingtoknow consumersandtheirdesiresiscrucialto creatingproductsthatsatisfytheir requirements.Overall,Ferreira’sapproach tostayingupdatedwiththechanging businessenvironmentfocusesoncustomer satisfactionandcontinuousimprovement.
Ferreirastatesthathehasthebestteam intheworldandemphasizesthat everyoneiscommittedtoachievingthe company'sobjectives.Henotesthatthe teamislikeatight-knitfamily,witha sharedsenseofownershipover professionalandpersonalvictoriesand defeats.Ferreiraalsohighlightsthe company's"zerodistance"approach, emphasizingaclosecustomer relationship.Overall,Ferreira’s approachtolookingafterhis employeesfostersastrongteam culturefocusedoncollaborationand sharedgoals.
Ferreiraacknowledgesthatachievinga perfectwork-lifebalanceisnoteasy, andheadmitsthatforalongtime,he neglectedhisfamilyinfavorofwork. However,hehasrealizedhismistake andisworkingtowardsbalancingthe
twoaspectsofhislifemore effectively.Intermsofhobbies, Ferreiraispassionateaboutsports suchasfootball,martialarts,and motorsportslikekarting, motorcycling,andjetskiing.He enjoyssharingthesehobbieswith hisfriendsandfamily,asithelps himbondwiththemevenmore.
HaierGrouphasearnedthetrust andconfidenceofitscustomers throughitscommitmenttoquality andinnovation.Thecompany's customersappreciatethehighqualityproductsandservicesit offers.Also,HaierGroup's customersappreciatethecompany's commitmenttounderstandingtheir needsandprovidingproductsthat meetthem.
Areyoucrazyaboutriding motorcycles?Ifyes,itmightbeoneof yourdreamstotakearoadtripwitha HarleyDavidsonbikeinthemountain areas.Thebikegivesyouthe experienceofpleasureandadventure whileenjoyingthescenicbeautyatthe sametime.Nobodywilldisagreewith meifIsayHarleyDavidsonbikesare thebestintheworld.
Theirmotorcyclesaretheperfect combinationofabeautifulbody framework,excellentengineering,and asmoothride.Hardcorebikelovers, whenlookingtobuyamotorcycle, oftendon’tsettleforanythinglessthan Harley.Inthisarticle,we’lltakeyou onaridetoshowthejourneyofHarley Davidsonfromabicyclebrandtoa motorcyclelegendlovedbyall.
Foundedin1903,HarleyDavidsonis oneofthefewAmericancompanies thatsurvivedtheGreatDepressionin 1930.Itwasestablishedinoneofthe townsintheUnitedStatesofAmerica namedMilwaukeeinWisconsin.The companyexperiencedmultiplechanges intermsofleadershipandsubsidiary arrangements.Whentherewasserious competitionintheglobalmarket,
especiallyfromJapan,Harley Davidsonsawitspoorqualitybike productioninthemarket.However,it didnotaffecttheever-growinggraph ofthecompany’ssuccess.Harley Davidsoninspiredmorebikersacross theworldandpeoplestartedjoiningits fanclub,showingofftheirbikeriding skills.
Theoriginofthecompanycanbe tracedbackto1901whenWilliamS. Harveydecidedtouseasmallengine capableofdisplacing116ccflywheels formanufacturingpedal-powered bicycles.Foranothertwoyears, William,alongwithhischildhood friendArtherDavidsonkepton tinkeringwiththeengine.Thejourney ofoneofthemosticonicmotorcycle manufacturersintheworldbegan whentheprocessofengine-making wasfinished.WhentheUSAdecided toparticipateintheFirstWorldWar, thedemandformotorcycleusers increased.HarleyDavidsonsoldmore than15000motorcyclestotheUS militaryduringthewar
Infact,duringSecondWorldWar,the governmentagainaskedHarley Davidsontoserveinthemilitary The
companyprovidedmorethan90,000 motorcyclebikestothemilitary, probablyoneofthehighestdemandto date.However,whenAmerican MachineandFactorypurchasedHarley Davidsonin1969,thecompanylostits reputationformanufacturingreliable andqualitymotorcycles.TheAmerican MachineandFactoryreducedthemass productionofbikesandfiredmostof theworkerswhichloweredthebike qualityandmadetheminferiortotheir Japanesecounterparts.Soon,the companybecamebankruptanditwas difficultforittosurvive.However,the veterandidn’tbogdownandkept comingback,ultimatelymakingway foritselfinthemarketagain.
Inthebeginning,Harley-Davidson manufacturedlarge,air-cooledcruiser motorcycleswithpowerfulengines withaminimumdisplacementof 700cc.Thismodelofmotorcycles broughtthetrendofthe“chopper” motorcyclestylethatunderwentmass productionandwascustomizedto complementtherider’sdesiresand specifications.Theywerewell-known forthepersonalizedbikespecifications companyofferedforbuyers.
Ÿ HarleyDavidsonFatBoy114
Ÿ HarleyDavidsonSportsterS
Ÿ HarleyDavidsonStreetGlide Special
Ÿ HarleyDavidsonPanAmerica
1250
Ÿ HarleyDavidsonNightster
Onethingthatfascinatesmostpeople aboutHarley-Davidsonbikesistheir retrolook.Inadditionto customization,thecompanywantsits customerstoenjoytheretrolook whichtakesthembackintotheeraand relivesnostalgia.Thecompanyis acknowledgedfordurability, comfortableride,andmost significantly,thereliabilityofits enginesbecausesafetyiseverything. Mostofthebikeshaveanengine above700ccsegmentandusetheVtwinenginewhichisaperfectblendof
powerandlongevity.
Therearedifferentmarketingstrategies thatworkedwellforHarleyDavidson andmadethecompanywhatitistoday Theyinclude:
Ÿ FreedomandIndividualism: Harleyhasalwaysportrayeditself intheadsasafreebird.It characterizedthequintessential valueofhumanbeingslike freedomandindividualism.The wayitsbrandisdifferent,itshows howeveryriderisdifferent.This strategygavebikeownersawide canvastoexplorewhotheyare.
Ÿ SymbolofCourage:Harleyand Davidsoncreatedsportsbikesinan erawhentherewerenoproper roadsandracingtracks.Bothof themwentaheadanddaredto innovatesomethingthatwasway
aheadofthetime.Itwasa courageousthingtodothat,and today,roadtripswithHarleyare encouragedasalifetimeadventure.
Ÿ ListeningtoCustomers:What makesHarleyDavidsondifferent thanitscompetitorsisthatitlistensto itscustomersandrespectstheir opinions.Thecompanyundertakes surveystocollectdataabout customerpreferences.Theycallit ‘real-timemarketresearch.’The researchprovidesauniqueapproach tostudyingcustomerbehavior
Ÿ FocusedonCreatingOwn Community:HarleyOwnerGroup (HOG)isasponsoredcommunity marketingclubwhichisoperatedby HarleyDavidson.Itisforthose enthusiastbikeriderswhoareloyal customersofthecompany Thegroup promotescompanyproductsaswell asencouragesaposhlifestyle.
Harley-Davidsonisoneofthosebrandsinthemarketthathasgoodmanufacturingqualityanddesignsthatfulfillthe requirementsofcustomersatalowcost.However,thecompanyhasfacednumerouschallengesthroughoutitsjourney.As mentionedearlier,duringthe1970s,itexperiencedtoughtimesasitsmarketsharewasdecliningduetothepoorqualityofits bikes.TheAmericanMachineandFactorycompanydesiredtotakeadvantageofthemarketsituationandraiseproductionby neglectingitssupplychainmanagement.Thecompanysufferedvigorouslyinmaintainingitsquality,however,itrecoveredto becomethesolesurvivingheavy-weightmotorcycle-producingcompany
In1981,HarleyDavidsonappointednewpersonnelatthemanagementlevel.Thecompanylaunchednewproduction schedulesthatsurgedinventoryturnsfrom16to28million.Itfocusedonimprovingrelationshipswithsuppliersandbuilding bettersupplychainmanagement.Thereafter,thecompanyintroduced“JustinTimeManagement”whichhelpedittoachieve continuousadvancementinqualityandquantity.Itincreasedtheproductdevelopmentefficiencywhichdroppedthecostand ultimatelythesalewasincreased.
HarleyDavidsonhasbecomealeaderinthemarketnotjustintermsofproducingandsellingmotorcyclesbutalsoasa perfectexampleforupcomingstartupstofollow.Theforemostaccomplishmentofthecompanyisqualityimprovementand quickdeliveryofproducts.Thecompanyconsistentlystudiescustomerbehaviorandunderstandstheirneedstomake innovationsintheproduct.
WhatmakesHarley-Davidsonuniquefromothercontemporarybusinesses?
Today,managementinstitutesareteachingHarleyDavidsonasacasestudytotheirstudentsandmakingeffective contributionsinthefieldofmarketing.HerearesomefactorsthatdifferentiateHarley-Davidsonfrommostofitscompetitors.
Ÿ LowerBatchSizeProduction: Smallbatchsizeproductioncan decreaseproductioncostsand improvethequalityoftheproduct. Itfuelssmoothproductionflow andreducesinventory
Ÿ ReducedSet-upTime:Lesser set-uptimeimproves manufacturingefficiencywhich eventuallyreducesthetimeand spaceofproduction.
Ÿ Pullsystem:Basedoncustomer demand,thepullsystemcan controltheproductionflow The methodeliminateswastein handling,optimizesthespaceof theshopfloor,andmakesquick productdeliverytocustomers.
Ÿ CompleteInvolvementofall Employees:AtHarley Davidson,theemployersarea partofthequalitycontrol circle.Theymotivate employeestotake responsibilityfortheirwork whicheliminatesloopholesin theprocess.
Ÿ RelationshipwithSuppliers: Aswediscussedearlier, buildingstrongrelationships withsuppliersisoneofthe crucialdecisionstakenby HarleyDavidson.Itrevamped theproblem-solvingskillsof thecompanyandremoved frictionwhilesharing information.
HarleyDavidsonbuilds motorcyclesnotjustforthis generationbutalsoforupcoming generations.Inordertocontribute tosustainabledevelopmentefforts, thecompanyhaslaunchedEVs (ElectricVehicles)thatarereadyto takebikeridersbeyondthe limitationofcombustion.Examples ofHarleyDavidsonelectric vehiclesincludeLiveWireONE,S2 DELMAR,etc.Thesebikesare manufacturedforagilityandurban ridingexperiences.
HarleyDavidsonownsdiversified futuristicplansthatcantransform thefutureofthewholebike industry Thecompanyisbranding itslogotoreachmorepeopleand becomeanaturalchoiceforthem. Suppliertrainingconsistsofa detailedstudyoftheirprevious strategies,issues,andthewaythey approachthesolutions.Today,the companyseekstomanufacture world-classprofitablemotorcycles alongwithbecomingthebest supplierintheworld.Harley Davidsonoughttoberecognizedby customersforthequalityandvalue ofitsproductandservices.
Harley-Davidsoniscontributingto socialworkaswell.Thecompany hasglobalappealaswellas presenceanditsponsorsfundraisers,charities,andavarietyof socialeventsforthebenefitofthe community.Evenwithoutcompany sponsorship,Harleymotorcyclists cometogetherforcharityworkand trytogivetheirbacktothe communitiesandhelpothers.
Thereisasurgeofpeople
participatingin75hard challengesalloversocial media,catchingmillionsofeyeballs withpicturesofbooks,dietplans, before-afterprogresspics,andvarious hashtags.Ifyouhaven’talreadycome acrossthistrend,youmighthave questionslikewhatis75hard challenge?Whyiseveryonegoinggaga overit?Arethereanybenefits?Isit safe?Letusanswerallthequestions youmighthaveandmore.
The75HardChallenge,aprogramthat supposedlyturnsyourlifeupsidedown forthebetter,wascreatedbyAndy Frisella—anentrepreneur,author,and podcasteratRealAF Whilethewhole thingispositionedasa“transformative mentaltoughnessprogram,”itsphysical effectsarenoticeable,asseenfrom numerousprogresspicsonthehashtags suchas#75Hard.
Theideafor75HardcameafterAndy interviewedJamesLawrence,akathe IronCowboy,whocompleted50 Ironmantriathlonsin50U.S.states everydayfor50days.Accordingto James,toachievementaltoughness,one mustintentionallyputthemselvesin uncomfortablesituations.Inaddition, Frisellaalsonoticedthatpeoplearound himwerefailingtocompletethefitness programstheysignedupfor
1. Keep ADiet Plan: Hedoesn’tspecify whatspecificfoodstoeat,however,he doesputemphasisonnothavingcheat mealsoralcohol.
2. Follow AWorkout Routine: Work outtwiceadayfor45minutes,outof whichoneworkoutmustbedone outdoors.
3. Document Your Progress: Take yourprogressphotoseveryday.
4. Water Intake: Drinkatleast1 gallonofwaterdaily
5. Book Reading: Read10pagesofa bookeveryday,excluding audiobooks.
P.S.Thebookgenremustbe:selfimprovement
Whatarethebenefitsof75Hard?
• Improved Confidence and enhanced self-esteem and selfworth
• Better physical health
• Better ability to complete daily activities and management skills
• Enhanced Grittiness
• Stronger Fortitude
• Career Improvements
• Improved relationships
Theprogramaimstobenefitthe personphysically,mentally,and emotionally.Nutritionaldisciplineand workoutswillcertainlybenefityouin losingweightandoverallfitness.And thedailywaterintakewillkeepyou hydrated,animportantfactorina person’shealth.
Consideringthatonemustonlyread self-improvementbooks,attheendof theprogram,youwillread750pages, helpingyousolvepersonalissuesif any.
Furthermore,theprogressphotoswill giveyouadoseofmotivationasyou seethepositivephysicalchanges.
75HardChallenge:SafetyConcerns
Itissafetosaythatthe75Hardmight notbeeveryone’scupoftea.And here’swhy:
Thecreator,AndyFrisella,isnota doctororamedicalexpert,noristhe programbackedbyscientificstudies. The75Hardcameintoexistence purelybasedonFrisella’sown intuition.Whiletherearenumerous benefitstothe75Hard,theprogram failstoconsiderhumancomplexity.
Everyhumanhasdifferentfitness levels,goals,andexistingmedical issues.Asaresult,manymedicaland fitnessexpertsbelievetheprogram isn’tsustainableandmightevencause injuries,basedonthecurrentone-sizefits-allnatureoftheprogram.
Expertsbelievethattakingsmallsteps ismorebeneficialinthelongrun. ProgramslikeThe75Hardmightsuit someonewithanalreadyactive lifestyle.However,forsomeonewhois ontheoppositespectrum,thesudden changescanbeoverwhelming.
Shouldyouenterthe75Hard Program?
Whilethephysical,mental,and emotionalbenefitssoundtemptingon paper,thelackofexpertiseand scientificevidencemeanstakingtrendy challengeslike75Hardwithagrainof saltisawiserchoice.
Here’sascenarioforyou:Assuming onecompletesall75daysofthe program,thedopaminedroponthe 76thdaycouldbehuge,potentially causingalackofmotivationforthe remainingdays.
Consideringalltheprosandconsof the75HardChallenge,itisbestto consulttheexpertsintheirfieldasyour doctor,dietician,ortrainer,beforeyou optin.Theexperthelpwillallowyou totweakyourlifestyleinwaysthatsuit yourspecificneedsandhelpyou achievegoalsefficientlyinthelong term.
In2021,51.8%ofUKentrepreneurs fearedfailure,withpercentagesin otherleadingeconomiccountriesbeing similar.
Wouldyouliketohaveabusinessbut areafraid?Ordoyoufeellikeyou havetodoitallandarescaredthatit willbeoverwhelming?Whenyoustart abusiness,youareresponsiblefor humanresources,marketing, production,andsales.Thephonecalls keepcoming,andsododuedates.
It’snormalandevenhealthytohave fearsasabusinessowner.Still,you canovercomethemwithstrategies
learnedfromothersuccessful entrepreneurswhowereterrifiedinitially. Herearesomecommonentrepreneur FearToOvercomeasAspiring Entrepreneurandadvicethatmighthelp youkick-startyourstart-up.
HereAresomeFearsToOvercomeas AspiringEntrepreneur:
1.Fearofputtingyourselfoutthere Manyentrepreneursarescaredofwhat mighthappen—ifit’sgoingtoturnout rightorifthey’lllosemorethanthey’ll gain.Onecommonfearisthatof exposingyourselfanddiscoveringothers don’tthinkyourideaisasgoodasyou thinkitis.
It’scrucialtorememberthat entrepreneurship,justlikeitinvolves reward,impliesrisk,too.Before presentingyouridea,ensureyou’re wellinformedandresearched.Ifthe fearpersists,takesmallerstepstoget usedtoitandattendsomestart-up networkingeventstogaincourageor industrytradeshows.
Shynesscanbeanotherfactorof stress.Rememberthatfailureis fantasticbecauseitshowsyou’vehad thegutstotrysomethingmore significant.Manysuccessful entrepreneurshavefaileduntil they’vesucceeded,butthey’ve learnedalotwhentheyfailed, comingupwithevenmorerewarding
projectsthanunsuccessfulones.
TakeFord’sexample:thecompany’stwo carcompaniesfailed,leavingHenry Fordbroke.Butthatdidn’tstophim fromfoundingFordMotorCompanyand perfectingautomobileassemblyline manufacturing.Hebecameamongthe mostfamousmenintheworld.Aneditor firedDisneybecausehehad“nooriginal ideas”andlackedimagination,andlook wherethecorporationisnow
2.Fearofdeadlines
Deadlinepressureiscommoninevery industry,asaretheemotionsassociated withashortageoftime.Butthereare waystominimizetheanxietyandstress ofapproachingduedatesthatwill prepareyoutomeetthem.
Agoodtipwouldbetoreverseengineer yourtimeframetomanageyour expectationsofyourselfandothers.Start fromtheendofthetaskandvisualize howmuchitwilltaketoknowhow muchtimeyou’llneed.
Additionally,sometoolshelpyougather dataeffectivelytoknowwhattask requiresimmediateaction.Intheeraof instantgratification,clientsand employerswantthingsdoneASAP,but you’renotarobot.However,youcan takeadvantageoftechadvancesto managetasksbetter.
Expensetracking,clientbilling,timeoff bookings,documentsigning,andsimilar tasksarefarfrombeingthemost excitingpartsofowningabusiness,but youcanuseagreatonlinesystemfor them.You’lltrackyourprofitabilityto seewhereyourfirmisgoingandrecord data,whetheryou’reaproject-based, service,manufacturer,orrecruitment agency
3.Fearofchange
It’sinhumannaturetofearchange becausethehumanbrainishardwiredto
resistit.Modificationcanbe frighteningtomostindividuals,evenin non-businesscircumstances.Itcanbe perceivedasadangertoone’scurrent stateofaffairs,andyouareno exceptionasanaspiringbusiness owner.Butanxietyaboutthefuturedue toyourfearofchangemayleadtoa restrictedmentality.
Changeisunavoidable,andto overcomeyourpanic,youmust evaluatethesituationathandand decidewhetherthenextstepisworth therisk.Makingeducateddecisions canhelpyouwelcomeprogressand innovationandacceptandnormalize thefearofchange.Andwhateveryou do,youmustovercomeyourfearof failure.Thisiseverywhere,butthe irrationalbeliefthatmakesyouavoid risksbecauseyou’reafraidofthe outcomeisn’tahealthymindset.
Whileit’snormaltohavedoubtsand fearsatthebeginningofanewproject, manyofthemcanbeunfoundedand manyFearToOvercomeasAspiring Entrepreneur.
4.Fearoftheunknown
Everyentrepreneurhastofacetheir fearoftheunknownatonepointor another Youcan’tknowwhatyou’re doingallthetime,andthat’sfine; nobodywasbornaCEO.Whileitcan befrighteningtoberesponsibleforthe resultevenifyou’veneverdoneit beforeortakenonanewproject, rememberthatthebestbusinessowners knowtheycanfindsolutionstoevery problem.Youcanacquireit,too, throughcourses,determination, experience,and,lastbutnotleast,by learningfromothers(CEOs,financial experts,employees,andcustomers).
Tosucceed,youhavetorisetothe challengeandfacethefearofnot knowingwhatyou’redoing.“Andhow willIlearneverythingIneed?”you
mayask.Startingwithsimilarsmall projectsyoucanlearnfromand proceedingwithbiggeronesasyougo alongisagoodstart.
5.Fearofresponsibility
Youmayberesponsibleforyourown livelihoodasabusinessowner,which isfrighteningenough.Butyoumay alsobeaccountableforsupportinga familyand,asyourcompanyexpands, foryouremployees’livelihoods.That canbealottotake,butyoucanhandle itwithgooddecision-makingand carefulplanning.
Setshort-termgoalsforrevenueand avoidthe“get-rich-quick”mentality. Youmightthinkyourideawillboom, butyoumustalsoconsiderthe opposite.Youhavetobeabletomake adjustmentsonyourtrackand understandwhatyouneedtobringin tohireanewemployee,takinginto considerationbenefitsandothercosts.
Whenyoufundyournewventure,you mayrealizethatcostsexceedyour budget.Determiningwherethefine lineisbetweenspendinggoodmoney onbaddecisionsandinvestingmoreto getoverahumpistricky
Beforeyouconsiderborrowingmoney foryourfirm,askyourself:“DoIneed fundstoexpandmyalready-profitable firm,ordoIwantthemtoputbehinda serviceorproductthat’sstill unproven?”
Ifyoufeellikebeingasuccessful businessownersuitsyou,thesefears shouldn’tstopyouandFearTo OvercomeasAspiringEntrepreneur. Butifovercomingthemfeels impossible,maybethere’ssomething elseyou’dbebetteratthan entrepreneurship.
Founder: Ryan Holmes, Dario Meli, David Tedman
Establishment Year: 2008
Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6
Canada
No. of Employees: 1300+
Website: www.hootsuite.com
Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.
As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.
Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.
In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.
Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.
By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.
Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.
HootsuiteFeatures:
ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:
1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.
2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.
3.Advertising:BeitFacebook, Instagram,orLinkedIn,theadvertising
toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.
4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.
5.Integration: Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.
6.Analytics:
Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.
7.OwlyWriterAI:
AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.
Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.
1.ProfessionalPlan: $99.00/month
For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.
FAQs-
Ÿ HowDoIUseHootsuite?
Answer:
Step1:Createanaccount
Step2:ChooseaSuitablePlan
2.TeamPlan: $249.00/month
For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.
3.BusinessPlan:Startsat $739.00/month
For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.
4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.
For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.
*T&CApply
1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica
Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance
Ÿ HowdoIrequestaHootsuite Demo?
Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo
Ÿ WherecanIgetaHootsuite Enterprisequote?
Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se
2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan
3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella
4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney
