The Most Successful Business Leader to Watch Out

CEO U.S. Carbon Capture

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From Editor’s Desk

Becomingasuccessfulbusinessleaderisacomplexandmultifacetedprocessthatrequiresacombination ofpersonaltraits,skills,knowledge,andexperience.Atitscore,leadershipisaboutinfluencingpeople andorganizationstowardsacommongoalorvision,anditrequirestheabilitytomaketoughdecisions, inspireandmotivateothers,andadapttochangingcircumstances.

Oneofthekeytraitsofsuccessfulbusinessleadersisaclearandcompellingvisionofwheretheywanttheir organizationtogoandhowtheyplantogetthere.Thisrequiresnotonlyadeepunderstandingoftheindustry andmarkettrendsbutalsotheabilitytothinkcreativelyandtakecalculatedrisks.

Forthecoverstoryreadabout-

JonathanGrammerhasbeeninenergybothasadeveloperandattorneyfortwentyyears.Hiscareerspansover twentyyearsinbothRenewableEnergyDevelopment,Oil&GasDevelopment,andasanAttorney.

JonathanhasalsoservedontheLand&RoyaltyCommitteefortheIndependentPetroleumAssociationof AmericaandtheAmericanBarAssociationStandingCommitteeonGlobalEnergy.HeisaSustainingFellow withtheUnitedStatesAssociationforEnergyandEconomics.

JonathanGrammerisalsoaregularcontributingauthortoTexasCEOMagazineandhasbeenfeaturedin OilmanMagazine,AustinMonthly,ThePipeline,TheHoustonBusinessJournal,andSolarPowerWorld Magazine.Heisalsolistedamong2021’sTop100PeopleinEnergy.

ThefurniturebusinessthatMr.&Mrs.Nagreeestablishedin1985wasasmallshopwithlimitedresources. FirdausworkedatAccentureforanumberofyearsbeforejoiningthefamilybusiness,atwhichpointthey expandedintoaluxuryfurnitureshowroominNorthLondon…andFCILondonwasborn.

In2008,afterfurtherexpandingthebusinessintoseveralshowrooms,thecompanyranintosomefinancial difficultiesandfacedforeclosureononeofitscommercialproperties.Firdausandhisbusinesspartnerpulleda rabbitoutthehatandmanagedtosaveit,butitwasachallengingtime;onethattheyhavenotforgottenandthat theylearnedagreatdealfrom.AnotherchallengethatFirdausfacedwaslearninghowtobuildareallystrong team,Ittookhimawhiletolearntheimportanceofcompanycultureandhowtocreateanenvironmentthat wouldsupportandencouragehisemployees.

FeaturingforTheEnterpriseWorld’sthisissueofTheMostSuccessfulBusinessLeadertoWatchOutarethe storiesofsuchleaderswhoareinspiringothers.

Utkarsh

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Forthecoverstoryread

about-

JonathanGrammerhasbeenin energybothasadeveloperand attorneyfortwentyyears.His careerspansovertwentyyearsin bothRenewableEnergy Development,Oil&Gas Development,andasanAttorney

Jonathanhasalsoservedonthe Land&RoyaltyCommitteeforthe IndependentPetroleumAssociation ofAmericaandtheAmericanBar AssociationStandingCommittee onGlobalEnergy.Heisa SustainingFellowwiththeUnited StatesAssociationforEnergyand Economics.

JonathanGrammerisalsoaregular contributingauthortoTexasCEO Magazineandhasbeenfeaturedin OilmanMagazine,AustinMonthly, ThePipeline,TheHouston BusinessJournal,andSolarPower WorldMagazine.Heisalsolisted among2021’sTop100Peoplein Energy.

ThefurniturebusinessthatMr.& Mrs.Nagreeestablishedin1985 wasasmallshopwithlimited resources.Firdausworkedat Accentureforanumberofyears beforejoiningthefamilybusiness, atwhichpointtheyexpandedinto aluxuryfurnitureshowroomin NorthLondon…andFCILondon wasborn.

In2008,afterfurtherexpanding thebusinessintoseveral showrooms,thecompanyraninto somefinancialdifficultiesand facedforeclosureononeofits commercialproperties.Firdausand hisbusinesspartnerpulledarabbit outthehatandmanagedtosaveit, butitwasachallengingtime;one thattheyhavenotforgottenand thattheylearnedagreatdealfrom. AnotherchallengethatFirdaus facedwaslearninghowtobuilda reallystrongteam,Ittookhima whiletolearntheimportanceof companycultureandhowtocreate anenvironmentthatwouldsupport andencouragehisemployees.

J O N A T H A N

JONATHAN

CREATINGASTRONGERFUTURE

JONATHAN GRAMMER CEO

Weseeentrepreneursand

newbusinesseseveryday. Everyonecomesinwitha zeel,enthusiasm,andvisiontochange theworld,andmaketheirmarkinthe businessworld.What'sinterestingis thatdespitethecompetitionbeing unforgivingandintense,fewmeet success.Anditisthisprocessthat createsexemplaryandlookedupon personalitiesandleaders.Andof course,companiesthatareachangein theworld,unlockingthepotentialof thefuture!

Intoday'sera,asinnovationand productionareintopgear,whois worriedaboutthecarbonfootprintwe arecreating?

IncomesJonathanGrammer,CEO ofLand,U.S.CarbonCapture.U.S. CarbonCaptureisaproject developmentcompanyfocusedon securingindustrialcarbondioxidefor captureandundergroundstorage.

SecuringtheFuture-U.S.Carbon Capture

U.S.CarbonCaptureworkswith industrialfacilitiesincapturingtheir carbondioxideemissionsand transportingthemforsequestration underground.Thefuturesecurityof America'senergyinfrastructureis dependentuponitsabilitytocontrol netcarbondioxideemissions.Fossil fuelsarecurrentlythefoundationof theglobaleconomyandrenewable energyisthecleanandeffectivepath towardthefuture.

U.S.CarbonCapturestrivestomakea practicalenergytransitionpossibleby helpingAmerica'sexistingenergy infrastructureapproachCarbon Neutralityinthenearterm.Recent U.S.Governmentincentivescanbe utilizedbyGHGemittersand EnhancedOilRecovery(EOR)

Operatorstoimproveprofitability, improveESGscore,andgainfavor withregulators.

HowdoesU.S.CarbonCapturehelp controlCO2emissions?

U.S.CarbonCaptureprovidesallinclusiveconsultationforGHG emissionhandlingtomaximizeprofits andminimizecostsfortheirclients, whoareGHGemittersandend-users ofGHGs.Theyleveragesynergies betweentheirclientsandend-usersand accessallavailablegovernment incentivestothebenefitoftheirclients.

Theirconsultingservicesincludeupfrontalternativedesignscenarioswith defensibleeconomicforecaststhataid

theirclientsinselectingtheirbest-fit scenario.Theirdesignsandeconomic forecastsarecreatedbytargeted seasonedprofessionalsinthe disciplinesofLandandLegal,Finance, FacilitiesEngineering,Productionand ReservoirEngineering,Geologyand Geophysics,andGovernmentContract Procurement.Thebuild-outand implementationphasesoftheirprojects aredirectedbytheirteamin coordinationwiththeirclient'sneeds anddirection.

SolutionsofferedbyU.S.Carbon Captureandwhatsetsthemapart?

Carboncaptureandsequestrationare oneofthemorecommonly-discussed andgrowingindustriesinthecountry atthemoment.Climatechangeandthe needtoeffectivelyreduceand/or eliminatecarbondioxideemissions fromtheatmospherehasquickly becomeatoppriorityofmany Americanindustries.

Whilethereisanenormousdiscussion abouttheneed,therearefewwiththe experienceandtechnicalexpertiseto accomplishthisverydauntingtask. Thosetechnicalabilitiesarewhat separatesU.S.CarbonCapturefrom thecompetitioninthecarboncapture space.

AtU.S.CarbonCapture,their significantadvantageisintheir strategytofindtheverybest professionalsforspecificroles.They haveexperiencedprofessionalsthat understandthatitisanuancedtaskto securelandleasesandcontracts,build pipelinesandinfrastructure,model economics,assesssubsurfacereservoir properties,andunderstandbothsurface andsubsurfacefluidproperties.They haveinvestedalotoftimetofindthe rightprofessionalsforspecificroles.

Theirexpertteamofhand-picked

“Whether you think you can or whether you think you can't, you're probably right.”

- Henry Ford

personnelcombinedwiththeirclass-leadingsolution offeringsisoneofthemanyreasonswhichsetsthemapart andmakesthemoneofthebestinthefield.Theycancarve solutionsoutofcomplexproblemsandcreatebest-suited precisesolutionsiswhatmakesthemoneoftheleading carboncapturecompanies,alwaysaheadofthecompetition inthemarket!

Flag-BeareratU.S.CarbonCapture

U.S.CarbonCaptureistrulyaclass-apartcompany.Beit theirserviceofferings,theirvision,mission,andtheir exceptionalteam.Butwhatholdsthecompany,anditsteam togetherandtakestheirserviceoffering(s)intothefutureis aleader,whoisexceptional,visionary,andagreatmentor.

Theteamfeelsproudtohaveapersonatthetopcommand,

whocaresforthem,motivatesthem,andisalwaystherefor themwhentheyneedhim.Heisnotonlyagreatleaderbut alsoapersonality

JonathanGrammeristheCEOatU.S.CarbonCapture.

Jonathanhasbeeninenergybothasadeveloperand attorneyfortwentyyears.Hiscareerspansovertwenty yearsinbothRenewableEnergyDevelopment,Oil&Gas Development,andasanAttorney

Hislandacquisitionandconsultingcompanyhasadvisedon over$1billionworthofdevelopmentprojectsand acquisitionsinoilandgas,solar,andwind.Hehas representedenergycompaniesasanattorneyinTexas, Oklahoma,NewMexico,andColoradoaswellasbeforethe U.S.SupremeCourt,OklahomaSupremeCourt,U.S.

“Everything can be taught except work ethic and the ability to solve problems on your own. In the day and age of climate change, the arena seems to be occupied with many intent on identifying the problems and who or what is to blame. We are in the problemsolving business, we think in terms of forwarding movement to solve a problem and look for others who feel the same.”

- Jonathan Grammer, CEO, U.S. Carbon Capture

DistrictCourtsforNorthernDistrictof Texas,Colorado,Nebraska,Western DistrictofOklahoma,EasternDistrict ofArkansas,WesternDistrictof Arkansas,andtheU.S.Courtof Appealsforthe5th,6th,8th,9th,and 10thcircuits.

HehasservedontheBoardofCEOs fortheTexasAllianceofEnergy ProducersandtheFederalBar Association'sEnergyandNatural ResourcesDivision.Jonathanhasalso servedontheLand&Royalty CommitteefortheIndependent PetroleumAssociationofAmericaand theAmericanBarAssociationStanding CommitteeonGlobalEnergy.Heisa SustainingFellowwiththeUnited StatesAssociationforEnergyand Economics.

Jonathanisalsoaregularcontributing authortoTexasCEOMagazineand hasbeenfeaturedinOilmanMagazine, AustinMonthly,ThePipeline,The

HoustonBusinessJournal,andSolar PowerWorldMagazine.Heisalso listedamong2021'sTop100Peoplein Energy

KeyachievementsofJonathan's entrepreneurialjourney?

Jonathanfeelsthathispersonal achievementshavecontributedtohis professionalsuccess.Andoneofthe mostimportantpersonalachievements thathaveproducedthegreatestdegree ofsuccessisbeingcomfortable acknowledginghisweaknesses.

WhatdoesJonathanfeelarethe responsibilitiesofanentrepreneur?

Theresponsibilitiesofany entrepreneurareenormous.Whether thecompanyislargeorsmall,itmakes littledifference.Youhavetohavetobe successfulandatthesametime welcomeinevitablefailureatsome point.Maintainingaclearvision,your

vision,ischallenginginaworldof constantattrition,butitisvitalto succeedinginanyself-generated business.

TeamofU.S.CarbonCaptureand whatmakesthemunique?

TheteamofU.S.CarbonCapture comprisesexpertindividuals,who bringtheimmenseexperiencetogether, strivingtocreateamarkinthewhole industry Theyarededicatedto breakingconventions,achieving milestones,settingbenchmarks,and goingatitalloveragain!

Jonathan'sviewsonconstant vigilanceasaneedorastrategy?

It'seithercomingfrominfrontorback butusuallyabouttohityoufromeither sidewhenyouleastexpectit.Ifyour mindisn'tconstantlyrunningabout howtoanticipatethenextshiftinyour business,it'sprobablyalready

happenedandyou'regoingto bethelasttoknow.

HowdoesJonathandeal withthecompetitioninthe market?

Icheckmyemailandturnon mycellphonetwiceadayfor fifteenminutes.

That'sit.Noexceptions.Asa result,Ifindmyselfforcedto delegate.

Jonathan adds.

“Businesses are started by understanding your strengths, however, they are sustained over time by being able to correctly identify and address your weaknesses”,

NewYorkCity!Justthename makeseyessparkle,dreams biggerandeverythingmuch merrier Withanoverwhelmingamount ofopportunities,toanartist,awriter,a banker,anengineer,younameitand NewYorkhassomethinginstorefor you!

Beforewediveintotheextravagant cultureofNewYork,letusfirst understand-

Whataresomegeographical featuresofNewYorkCity?

NewYorkCityislocatedononeofthe world'slargestnaturalharbors,which extendsintotheAtlanticOcean.It

What is the history of New York City?

17th Century New York

comprisesoffiveboroughs,eachof whichextendswitharespective countryofthestate.Thefiveboroughs are-

Ÿ BrooklynortheKingsCountry

Ÿ QueensortheQueensCountry

Ÿ ManhattanortheNewYork Country

Ÿ TheBronxorBronxCountryand

Ÿ StatenIslandortheRichmond Country

ThemetropolitanofNYCmakeupthe premiergatewayforanylegal immigrationtotheUnitedStates.The

vastmajorityofpeoplepouringinfrom overtheworldhavemadeNewYorka culturalcapital,withawhopping800 languagesspokeninthecity,akindof linguisticdiversitythat'shardtofind anywhereelse.

Thecityisahometomorethan3.2 millionresidentsbornoutsidethe UnitedStates.Asof2022,theNYC metropolitanareahadproducedan estimatedgrossmetropolitanproduct ofover$2.1trillion,toppingthelist worldwide.Withthisestimateinmind, thecityalsohousesthehighestnumber ofbillionairesandmillionairesofany cityintheworld.

The Dutch founded their

permanent trading post

The rst black slaves arrived, who played a major role in forming the colonies.

Giovanni da Verrazano discovered New York Harbor

Henry Hudson sailed up the Hudson River

rst

Peter Minuit bought Manhattan from the Native Americans.

A Wall was built to protect New Amsterdam, across Manhattan Island. The street next to it was call The Wall Street.

The English arrived in New York.

18th Century New York

Bythistime,NewYorkhadalmostdoubleditspopulation,andthemainindustryinthecitywasthatofmilling.

The New York Gazette, the rst newspaper began its publication.

1725

1732

The rst theatre in New York was opened

19th Century New York

1754

1784

Kings College (Now Columbia University) was founded. The Bank of New York was founded.

1789

1792

George Washington took his presidential oath at Federal Hall. Trading in stocks and shares took place in and around Wall Street.

1820

The rst line of New York Subway was opened.

1904

1826

New York became the largest city in the USA with a population of 123,000. Washington Square Park was created.

New York University was founded.

1831

1845

New York City Police Force was founded.

Madison Square was opened.

1847

1851

The New York Times began publication.

1886

The Statue of Liberty was dedicated by President Grover Cleveland

First telephones were installed in NYC

1878

1872

Bloomingda le's was founded.

Frederick Law Olmsted and Calvert Vaux created Central Park.

1858

1858

Macy's was opened

WhatisthestorybehindTheStatue ofLiberty?

“We will not forget that Liberty has here made her home; nor shall her chosen altar be neglected."

—PresidentGroverCleveland, acceptingtheStatueofLibertyon behalfoftheU.S.,October28th,1886

TheStatueofLibertystandstallinthe UpperNewYorkBay,representingthe universalsymboloffreedom.The StatueofLibertywasoriginallygifted

byFrancetotheUSAasanemblemof strengtheningfriendship,andalsoasa staunchsignoftheirmutualwishfor liberty

Overthemanyyears,ithasevolved intosomuchmore.Itisalsoregarded astheMotherofExiles,whostands strong,welcomingthemillionsof immigrants,asanepitomeand embodimentofempathy,hopeand opportunityforeveryonewhoisin searchofabetterlifeintheUSA.

RepresentingthespiritofAmerica itself,thestatueexcitesthedesirefor freedominpeopleallovertheworld.

Hereareafewinterestingfactsabout TheStatueofLibertyyoudon'twantto missouton-

Ÿ TheStatueisinspiredbyaRoman Goddess,Libertas-goddessofliberty.

Ÿ LadyLibertyoriginallywasbrownin color,beingmadeoutofpurecopper However,after1900itbeganto developagreenpatinaduetothe oxidation.

Ÿ TheStatueofLibertyusedtobea lighthouseandguidedshipsinNew York'sharbor

Ÿ LadyLibertyhasbeenstruck600 timesbyalightningbolt,butnoneof theboltshavecausedanykindof severedamagetoit.

Ÿ ThecrownofLadyLibertybears7 spikeseachrepresentingtheseven oceansandcontinentsoftheworld.

TheWallStreet-What'stheStory behindtheChargingBull?

TheChargingBullortheBigBullon theWallStreethastodaybecomethe universalsymboloftheAmerican stockmarketanditsbigbusiness.Itis alsooneofthemostvisitedand popularsightsinthecity.Touristspour infromaroundtheworldtoseethis bronzebeast.

TheChargingBullsculpturewas createdbyanItalian-Americanartist, ArturoDiModica.DiMonicacameto NYCinthe70s,andbeinginspiredby thecity'senergyheopenedastudioon

GrandStreetinthemoderndaySoHo.

DiMonicastartedworkingonthebull afterthestockmarketcrashof1987, wherehefeltheowedsomethingtothe Americansforsograciouslyaccepting himandsupportinghiscareerasa sculptor.

Hepaidawhoppingsumof$360,000 ofhisownmoneytobuildthe ChargingBull.WiththeChargingBull, hewantedtoinspirepeopletocarry throughhardtimesandcelebratethe consistencyandperseveranceofan Americanbusinessprofessional.He chosethebulltorepresenttherising marketandathrivingeconomy,which everybodywasfightingforafterthe bigcrash.

WhatistheBestTimetoVisitthe Bull?

Unliketheothermonumentsofthecity, forexampletheStatueofLiberty, ChargingBulldoesnothaveanytickets andhasano-costadmission.TheBull standsinthemiddleofthestreet,soyou canveryeasilyvisititanytimeofthe day

Bymid-day,youcanfinddozensof peoplelinedupinfrontforasnap.So,if youwanttogazeattheBullwithout anyonepesteringtomovealong,you willhavetoshowupearlyinthe morning.

ATraveler'sTipWintercanbeagoodtimetovisitthe Bull.Owingtothesnowy,chillydays youcanfindfewerpeoplearound.And ifyouarelucky,youcanalsofindthe Bullcoveredinablanketofsnow!

AlwaysToppingtheLists-

HereiswhyNewYorkCityisalways onthe'TopCitiestoLiveIn'lists-

It'sDiversity

NewYorkisregardedasoneofthemost diversecitiesintheworld.Thecityis alsosometimesreferredtoasThe MeltingPotbecauseofthenumberof immigrantsmovingherefromaround theworld.

Theanswerisincompletewithoutatour tothelocalculinaryculture.

NYSisafoodie'sparadise,mostly becauseofitsgloballyinspiredcuisine andalsoaheavyinfluencebymany culturesofthecity.

WonderingwhatfoodNYCisfamous for?SomeofNewYork'smostfamous foodsincludetheclassicslikethatof NewYorkbagels,NewYorkpizza,and theNewYorkcheesecake.

Becauseofitsmulticulturalnature,it alsohousesauthenticcuisinesacross theglobe.Tonameasingleplacetotry amazingdisheswouldbehard,butyou canvisittheQueensNightMarketin Queens.Inthisopen-airweekend market,youcantryfoodfrommore than100localvendors.

Smorgasburgisanotherweekend marketgenerallyfoundinBrooklyn, Manhattanandafewotherplaces.If youareinthemoodtocruisearound, enjoybeautifulsceneryoftheNew YorkCity,whileenjoyingPhilly cheesesteaks,Chinesebaobuns, Filipinostreetfood,Indonesianrice bowlsandsomuchmore,The Williamsburglocationwouldsuityou thebest.

NewYorkisalsofamousforsomeof thebestandthemostuniquerestaurants intheworld.LikeCaféSerai,where youcantastetheReubenMomos,the traditionalTibetandumplingswitha NewYorktwisttotopitoff.

HereisafunthingtodoinNYC-

YoucanvisittheTenementMuseumand exploreNYC'simmigrationhistory.You willbeabletovisitthe19thcentury tenementbuildingandlistentothe storiesoffamiliesthatlivedthere.

Itsdiversityiseasilyreflectedinits food,art,music,cultureandthe neighborhoods. TheDeliciousFood

Youask'WhyisNewYorksofamous?'

Therealsoareanumberoffoodtoursin NYCwhereyoucanbeanaudienceto thestoriesofdifferentneighborhoods throughfood.Someoftheminclude-

Ÿ NYCGreenwichVillageItalian FoodTour

Ÿ Chinatown&LittleItalyFoodFest

Ÿ NewYorkCityLowerEastSide Culture&FoodTastingsTour

TheMuseumsofNewYork

NewYorkhostssomeamazingand world-classmuseumsandmanyof themhaveafreeentry.

Ÿ MetropolitanMuseumofArt

Ÿ AmericanMuseumofNatural History

Ÿ MuseumofModernArt

Ÿ WhitneyMuseumofAmerican Artand

Ÿ GuggenheimMuseum

Thesemuseumshavethemost impressiveandawesomecollections ofartandotherhistoricalartifacts.

Broadway-ACelebrationofArt

OneofthemainreasonswhyNew Yorkissofamousistheincredible showsonBroadway!

NewYork,withtheculturallyrich anddiversevisualandperforming artsscene,isthemostcelebrated destinationsfortheatreglobally. Broadway'sstageshaveheld countlessplaysandmusicalsand someofthebestperformershave gracedthestage.

Here'satipifyoulovetoursdearlyYoucanbookaBroadwayTheaters &TimesSquarewithaTheater Professionalexcursionanddivedeep intothehistoryandcultureof Broadway.

TheExtravagantHolidays

Therearejustafewothercitiesin theUnitedStatesthatgoalloutto celebratetheholidaysasNewYork.

ThanksgivinginNewYorkCityisa bigfestival.Macy'sThanksgiving DayParadeservesasanunofficial starttotheholidayseason,andthe tinkerlightscomeoutdecoratingthe

citywithwidesmilesandahappy spirit.

Andthencomesthebiggestfestivalof thecity-Christmas.Wehaveall watchedHomeAlone-LostinNew Yorkamilliontimesduringthe holidays,andhavebeenmesmerizedby thebeautyofthecity.Itissomething yousimplycan'tmiss.Thebeautiful windowdisplays,eventsinthecity, decorations,everylittlethingtakesthe atmospheretoanotherlevel.Watchthe cityturnintoatruewinterwonderland aroundChristmas.

Architecture

Amoderncitywithbusybrokersand aspiringstudents,youwouldthinkitis hardtofindtimetositandappreciatea beautifulbuilding.Buttheglass skyscrapers,silhouettesofsomeofthe mosticonicbuildingsliketheEmpire StateBuildingandtheChrysler BuildingmakeforNewYork's impressiveandstrikingskyline.

Ifyouwanttogetmoreknowledge aboutthecity'sarchitecture,youcan considerthefollowingtours-

Ÿ NewYorkCityarchitecturetour

Ÿ NewYorkDowntownArchitecture audiotour

Ÿ FlatironFood,Architecture& HistoryTour

Youcanalsolookoutforthe ManhattanArchitectureYachtCruise. Onthisspecialtouryoucansipon wineandbeersittingina1920s-style yachtandlistentothenarrationfrom theAmericanInstituteofArchitects (AIA).Thisisoneofthebestandmost soughtafterManhattanskylinetours available.

VibrantCulture

NewYorkishometoincredible culturalinstitutions,hasmesmerizing

artmuseumsandthefamous BroadwayTheater.Butitslegacyofa vibrantculturegoesevenfurther

NYCisalsofamousforahappening musicscene.Fromthefunkyuptown jazzclubstothepopulardowntown punkmusichistory,NewYorkhas beenknowntobeamusichub.

Addingtothat,thecityisalsooneof thefashioncapitalsoftheworld,with itsfashionrootsdatingbacktothe 19thcentury Today,thefashionscene ofNewYorkhasevolved,wherethe cityisahosttotopannualFashion

Weeks,andalsoholdssomeof themostfamousfashiondesigner andretailerheadquartersthan anyotherUScity

Thecity'shardandfastlifestyle andthebittersweetnaturehas beenaninspirationforcountless books,movies,anditisalso amongthemostfilmedcitiesin theworld.

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket

ConclusionofTheCaseStudy-

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

THE 20 BIGGEST BUSINESS CHALLENGES

GROWING COMPANIES FACE

Weliveinamoment markedbyfast transformation, particularlyforthecorporateworld. Considerthefactthat,inthespanof justonegeneration,businesseshave beenforcedtoadjusttoentirelynew marketingchannels(webandsocial), figureouthowtoinvestinandmake useofnewtechnologies,andcompete onaglobalstage.TheseareBusiness Challengesthatourparents’and grandparents’generationscould hardlyhaveimagined.

Becauseofthesequickchangesand thecompany’scontinuedexpansion,it isimpossibleforanyoneCEO—or anyemployee,forthatmatter—tobe anexpertineverysinglearea.This mayhavebeenthecasefromthe beginning,butithasneverbeen clearerthanitisnow.

Becauseofthis,inmyview,the greatestwayfororganizationstomeet andhandlesomeofthemost significantdifficultiestheyfacetoday isbyworkingwithskilled consultants.Hiringaconsultantmay helpCEOsaddtheexperienceand abilitiestheyneedtosolvecertain BusinessChallengesatspecifictimes andcandeliverthegreatestpotential resultsiftheydoso.

HerethebiggestBusiness ChallengesgrowingCompanies face:

1.BalancingQualityandGrowth

ThenatureofBusinessChallenges thatareexpandingoftenresultsina declineinqualityastheyexpand, particularlythosethatexpandrapidly. Initially,fewerindividualsare responsibleforcompletingall responsibilities.Expertsandexperts launchafirm,provideexceptional quality,labourdayandnight,and developaclientele.

2.

Developingthemosteffectivemarketing strategyisanothervitalaspectofa developingfirm.Marketingisessential forbusinessestothriveinacompetitive market.PoorBusinessChallengesplans andinadequatekeyperformance indicatorsresult inaseveredeclinefor manyfirms,particularlyconventional ones,andactasbottlenecks.

3.DealingWithMarketRivalry

Youngercompaniesareunableof articulatingtheirdistinctcompetitive advantagevis-à-visestablishedgiants. Ontheotherhand,industryleaders overlookstealthfirmsswiftlytargeting theirtargetmarket,exposingtheir shortcomings,anddevelopinga counteroffer

4.

ThebusinessProcessModelisa significantobstaclefordeveloping companies.Asthecompanyentersnew marketsandemploysmorepersonnel,its processeswillevolveovertime.New personnelinfluencetheOrganization’s hierarchy,oftenresultinginthecreation ofnewmanagementlevels,operational processes,andmanagementworkflows.

5.

Whenfoundersarehighlyengagedin day-to-dayoperations,thisisatypical issueforstartupsandsmallenterprises.

6.Absenceofdirectionorvision

Companiesthatlackalong-termstrategy areplainlythreatenedbygroupshavinga well-definedagenda.

andbusinessesaregovernedby boards.Consultantsandadvisorsare theequivalentofexpandingafirm efficientlyforsmallandmediumsizedbusinesses.

8.Management

Managementisthemostsignificant aspectofcompanyandplaysa crucialrole.Withoutmanagement, everythingwillcrumbletothe ground.Thereareseveraltypesof managementinthecorporatesector Itinvolvesthemanagementand coordinationofprocesses,people, time,resources,budgets,andother organizationaloperationsandtasks.

9.StrategicManagement

Strategicleadershipentails developingthecorrectroadmapfor thefirm(oradepartment), decomposingitintoactionable items,assigningtheobjectivestothe necessaryparties,andunifyingthe team.

10.TimeManagement

Ittakesskilltoallocatetimetothe correctobjectives.Thisisa legitimateconcernforpractically everysector.

11.EffectiveMarketingStrategy Development

Theabsenceofaplan,theabsence ofsuitablekeyperformance indicators,andtheinabilityto generatemeaningfulBusiness Challengesoutcomesaresignificant impedimentsformanyfirms, particularlyconventionalones.

12.BuildingaCompany’sBrand

7.

UtilizingConsultantsandBusiness Consultants

Athletesworkwithcoaches,artists dependonproducersfortrendadvice,

Buildingabrandisacomplicated, long-termendeavor,andquantifying outcomesisdifficult.However,the consequencesofastrongbrandare undeniable.

ReducingRelianceOnThe FoundingGroup

Developingthegreatestmarketing strategy

BusinessProcessModel

13.RecruitingNewPersonnel

Recruitingatscaleissignificantly moredifficult.Ifyoumustmake concessionsinaverycompetitive market,yourexpenseswillincrease.

14.RetainingStarPerformers

Itisdifficulttoarrangeaninterview withhightalent.Obtainingtheir acceptanceofanofferisatypeof chance.Keepingthem?Eventhe greatestcompanieshavedifficulty retainingtalent.

15.EmbracingDiversityInThe Workplace

Diversityhasbeenasensitivesubject forcenturies.Ensuringthehealthof thecultureisoneofthemostpressing issues.

16.FosteringaThriving OrganizationalCulture

Creatingagreatcultureisamultistep processthatencompassesallaspectof theendeavor.

17.Communication

Poorcommunicationmayresultin significantlossesforacorporation. Theywerecausedbydisorganized work,incorrectdeliveries,andother factors.Communicationissueshave becomeoneofthemostsignificant BusinessChallengesforallfirms. Communicationissueshavebecome oneofthemostsignificantBusiness Challengesobstaclesforallfirms.

18.Maintainingpacewith innovation

Duetothedifficultiesassociatedwith implementingnewsoftware, businessescanbecometoorelianton

obsoletetoolsandsystems.Ifa company’sleadershiplacks technologicalacumen,itmayloseout onseveralchances.

19.MotivatingStaffMembers

Acrucialobstacleforbothsmalland bigbusinesses.Anunproductive BusinessChallenges,unmotivated employeeatastartupmayrepresent 20%ofthewholeworkforce.

20.KeepingPaceWithMarket Changes

Adaptingonalargescaletomarket upheavalsandtechnicaldevelopments isdifficult.Newspaperandsocial mediaadvertisingisadifferent ballgame.Comparabletoconvertinga conventional“carsalesman”procedure toacontemporarycompany developmentworkflowinlightofthe alteredbuyer’sjourney.