The Most Successful Business Leaders To Watch Out For- 2023

How

Ankur J. Chaudhari: A Seasoned Entrepreneur reshaping Businesses

A VIGOROUS AND HIGH-PROFILE ATTORNEY OFFERING EXCELLENT AND EXTRAORDINARY LEGAL OFFERINGS

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F r o m E d i t o r ’ s D e s k

Becomingasuccessfulbusinessleaderisacomplexandmultifacetedprocessthatrequiresa combinationofpersonaltraits,skills,knowledge,andexperience.Atitscore,leadershipisabout influencingpeopleandorganizationstowardsacommongoalorvision,anditrequirestheabilityto maketoughdecisions,inspireandmotivateothers,andadapttochangingcircumstances.

Oneofthekeytraitsofsuccessfulbusinessleadersisaclearandcompellingvisionofwheretheywanttheir organizationtogoandhowtheyplantogetthere.Thisrequiresnotonlyadeepunderstandingoftheindustry andmarkettrendsbutalsotheabilitytothinkcreativelyandtakecalculatedrisks.

FeaturingforTheEnterpriseWorld’sthisissueofTheMostSuccessfulBusinessLeadertoWatchOutarethe storiesofsuchleaderswhoareinspiringothers.

Forthecoverstoryreadabout-

Anestablishedpersonalitywithacommendablestature, istheOwner,President, StevenH.Wilhelm Attorney,andBusinessAdvisorofthefirmStevenH.Wilhelm,APC.

HepursuedhislawdegreefromtheUniversityOfKansasSchoolOfLaw,aJurisDoctoratein1971-1974. HegraduatedinMayof1974intheupper25%.

Apartfromhislawpursuits,healsoplayedsportsandcoachedtrackandfieldonapart-timebasis.Hethen attemptedtomakeitintheUSOlympicTeaminTrackandFieldandmanagedtobecomeanalternatetothe USOlympicTeaminTrackandFieldduringthesummerofhisfirstyearoflawschool.

Steven'ssportscareerwasasuccess.Hehasbeenhonoredfivetimesasanall-Americantrackstar.However, theformerOlympicalternateshiftedgearsandtookhiscareerfromthefieldstoadeskjustlikehistrack record.

AnkurJ.Chaudhariisaveteranwith17+yearsofexperienceinITprojectmanagement,leadingand deliveringclient-basedinfrastructure,on-premisetocloud-basedLAN/WAN,Zscalersecuritysolutions,data centerbuilds,wireless,andapplicationwithaggregate.Hehasworkedonprojectswithbudgetsupto$50M andteamsaslargeas60resources.Ankurspecializesinestablishingcompanydelivery,marketing,andsales directives.Moreover,heguidesandmentorsdeliveryteamstoensurethetimelydeliveryofclientinitiatives.

Ankur’sunwaveringpassionforexcellencereflectsinhiscareerjourney.HepursuedanMBAinFinance fromHarvardUniversity,specializinginInternationalBusinessandInformationTechnologies.Healsoholds aplethoraoftechnicalcertificates.

JoaoFerreirahastoshouldermultiplerolesandresponsibilitieswithateamof22people,including services,logistics,andothers.Heoverseeslegalaffairs,managesthreebrands’marketing,andistheHR manager.JoaoFerreirabelievesthattakingcareofhisteamisessentialforachievingthedesiredresults.He iscommittedtoensuringthathisemployeesaresupportedandvaluedintheirroles.Despitethechallengesof managingateam,Ferreiraisdedicatedtoensuringthatthecompanyoperatessmoothlyandefficiently

FerreiranotesthattheHaiergrouphasexperiencedrapidgrowthinrecentyears,becomingarelevantplayer inseveralsectorsofthePortuguesemarket. Shalmali

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E d i t o r ’ s D e s k

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Forthecoverstoryreadabout-

Anestablishedpersonalitywithacommendablestature, is StevenH.Wilhelm theOwner,President,Attorney,andBusinessAdvisorofthefirmStevenH. Wilhelm,APC.

HepursuedhislawdegreefromtheUniversityOfKansasSchoolOfLaw,a JurisDoctoratein1971-1974.HegraduatedinMayof1974intheupper25%.

Apartfromhislawpursuits,healsoplayedsportsandcoachedtrackandfieldon apart-timebasis.HethenattemptedtomakeitintheUSOlympicTeamin TrackandFieldandmanagedtobecomeanalternatetotheUSOlympicTeamin TrackandFieldduringthesummerofhisfirstyearoflawschool.

Steven'ssportscareerwasasuccess.HehasbeenhonoredfivetimesasanallAmericantrackstar.However,theformerOlympicalternateshiftedgearsand tookhiscareerfromthefieldstoadeskjustlikehistrackrecord.

AnkurJ.Chaudhariisaveteranwith17+yearsofexperienceinITproject management,leadinganddeliveringclient-basedinfrastructure,on-premiseto cloud-basedLAN/WAN,Zscalersecuritysolutions,datacenterbuilds,wireless, andapplicationwithaggregate.Hehasworkedonprojectswithbudgetsupto $50Mandteamsaslargeas60resources.Ankurspecializesinestablishing companydelivery,marketing,andsalesdirectives.Moreover,heguidesand mentorsdeliveryteamstoensurethetimelydeliveryofclientinitiatives.

Ankur’sunwaveringpassionforexcellencereflectsinhiscareerjourney.He pursuedanMBAinFinancefromHarvardUniversity,specializingin InternationalBusinessandInformationTechnologies.Healsoholdsaplethora oftechnicalcertificates.

JoaoFerreirahastoshouldermultiplerolesandresponsibilitieswithateamof 22people,includingservices,logistics,andothers.Heoverseeslegalaffairs, managesthreebrands’marketing,andistheHRmanager.JoaoFerreirabelieves thattakingcareofhisteamisessentialforachievingthedesiredresults.Heis committedtoensuringthathisemployeesaresupportedandvaluedintheir roles.Despitethechallengesofmanagingateam,Ferreiraisdedicatedto ensuringthatthecompanyoperatessmoothlyandefficiently

FerreiranotesthattheHaiergrouphasexperiencedrapidgrowthinrecentyears, becomingarelevantplayerinseveralsectorsofthePortuguesemarket.

L E A D E R S I N S P O T L I G H T

C O N T E N T S

COVER STORY

T T

Thelegalindustryisfast-paced,highly challenging,andtechnical.Its changingscenariosareendlessandno matterhowbigorsmallabusinessis, theneedforalegaladvisorisnonnegotiable.Asabusinessowner,itis dauntingtoconstantlydealwith challenges,especiallybusinessand legalchallenges.

Itisanightmaretogothrough litigationandregardlessofthesizeofa companyoritsrevenue,thedecisions onemakesatsuchcrucialstages impactthefutureofthebusiness. Hence,it'sbesttolifttheweightoff yourshouldersandseekthehelpofan attorneyandabusinessadvisor.Atthe helmofchallenges,itisevidentto makemistakesandthecostoflegal mistakescomeswithaheavyprice.

Offeringawealthofbusinessexpertise andlegaldepthtohandleallofyour legalneedsisStevenH.Wilhelm, A.P.C.TheLawOfficesofSteve WilhelmisSanDiego’strusted businesslawfirm.

Itcombinesbigfirmresourceswiththe personalattentionandaffordabilityofa boutiquefirmtoofferclientsthebest legalguidancefortheirbusiness.

Itensuresclientsmaketherightmoves andachieveexceptionalresults.The firmhassubstantialexperienceserving

bothsmallbusinessesandlarger corporateclients,fromsimple incorporationtomergersand acquisitions.

TheDrivingForcebehindtheFirm

Anestablishedpersonalitywitha commendablestature,StevenH. WilhelmistheOwner,President, Attorney,andBusinessAdvisorof thefirmStevenH.Wilhelm,APC. Hepursuedhislawdegreefromthe UniversityofKansasSchoolofLaw,a JurisDoctoratein1971-1974.He graduatedinMayof1974intheupper 25%.

Apartfromhislawpursuits,healso playedsportsandcoachedtrackand fieldonapart-timebasis.Hethen attemptedtomakeitintheUS OlympicTeaminTrackandFieldand managedtobecomeanalternatetothe USOlympicTeaminTrackandField duringthesummerofhisfirstyearof lawschool.

Steven'ssportscareerwasasuccess. Hehasbeenhonouredfivetimesasan all-Americantrackstar.However,the formerolympicalternateshiftedgears andtookhiscareerfromthefieldstoa deskjustlikehistrackrecord.

ATimelineofSteven'sCareerPath

Stevenhasclosetofivedecadesof experiencepractisinglaw.Hehas provenhimselfanaccomplished professionalandexpertinhisfield. Withvariousfirmsinhispastcareer, hebeganhispractice,StevenH. Wilhelm,A.P.C,in1980.Currently offeringmultipleservicesinbusiness, realestate,andestatestrust,withits primaryfocusonbusinesstransactional workandbusinesslitigationacrossthe entirebusinessspectrum.Thefirm employsapassionateapproachon

behalfofitsclientswhileremaining rationalandexperiencedtoachievethe bestpossibleresultsineachcase.

Steven,aformerOlympicalternate (1972),hasdemonstratedhisintense driveanddeterminationpersonallyand professionally.Heattributeshis successtohisperseveranceandstaying passionateinallhisbusiness endeavours.Whennotworking,he enjoystravellingandspendingtime withhisfamily.Inthefuture,heplans tocontinuetohelpbusinessesand individuals.

Beforeembarkingonhislegalcareer, Stevendefiedfamilytraditionby attendingtheUniversityofKansason academicandathleticscholarships ratherthanStanford.In1976,Steven tookaholidaytoKansastogeta licensetopracticelawthere.Uponhis return,hejoinedtheLawOfficesof JosephSt.John,handlingcomplex civillitigationandcreatingthe commercialandbusinesslitigation section'sinfrastructure.

OFFERING A MYRIAD RANGE OF LEGAL SERVICES AND EXPERTISE

Withanextensiveexperienceinthelegalsector, StevenH.Wilhelm,APCoffersawiderangeoflegal solutionstoitsclientsthatinclude:

Ÿ ContractReview,Preparation,andNegotiation

Ÿ LitigationinStateorFederalCourt

Ÿ TrademarkIssues

Ÿ PartnershipContractCreationandReview

Ÿ Corporation,S-Corp,andLLCCreation

Ÿ LeaseReviewandCreation

Ÿ RealEstateMattersandIssues

Ÿ LimitedPartnershipContracts

Ÿ BasicEmploymentandLaborLawIssues

Ÿ Turnarounds,Financial,andTaxIssues

Ÿ Startup,NewVenture,andIPIssues

Ÿ Trusts,Estate,andRelatedTaxIssues

StevenH.Wilhelm,APCiswell-knowninSanDiegoforits exceptionalservicesandcustomer-centricapproach.

SeeBelow:

Ÿ Formationofcorporations–limitedliabilitycompanies (LLC),formationoflimitedliabilitypartnerships(LLP), formationofgeneralandlimitedpartnerships,andassorted jointventuresandotherassociationsandcombinations.

Ÿ Corporategovernanceissues,includingannualmeetings, resolutions,recordkeeping,andotherrequirementstolimit personalliability.

Ÿ Contractnegotiation,drafting,andreview.

Ÿ EmploymentLawIssuesandResolution.

Ÿ Businessdisputesandbusinesslitigation,including partnershipdisputesandshareholderdisputes,andother similarissues.

Ÿ Stockoptionplans,stockpurchaseplans,andother employeeincentives.

Ÿ Promissorynotes,securityagreements,andotherloan transactions.

Ÿ FinancingissuesandResolution.

TheteamatStevenH.Wilhelm,APC,isdynamicandtalented.The lawyershavesubstantialexpertiseinbusinessorganization,taxlaw, employmentlaw,commercialrealestate.

Theworldofbusinessisalwayschanging.Hence,StevenH.Wilhelm, APCbusinesslawyersreadtheupdatesandchangestothelaw,and combineawealthofexperienceandknowledgeofthemostrecentissues anddevelopmentsastheyrelatetoobtainingsolutionsfortheclient.

Also,thefirmhasanextensivenetworkofspecialistsinallareasofthe lawtoincludeonyourteam,nomatterwhatthelegalissues.Stevenadds, "We are much more than just a law firm; we are a partner in your success. We represent your best interests to build and protect your business dreams."

DoggedTenacityandAwarenessandCorrespondingPreparation,the KeyDifferentiatorsofStevenH.Wilhelm

Withthekeymantraof "Your business is our business" and "We tip the scale of justice in your favour", StevenH.Wilhelmisaremarkablelegal firmstandingtallandstrongforitstop-notchofferingsandvalues.

DoggedTenacity:StevenH.Wilhelmbringstothepracticeoflawthe samedoggedtenacitythattheownerofthefirm,Stevenusedinorderto achieverankinginthetoptwointheworldinhissportingeventsbefore enteringintothepracticeoflaw.Thissamedriveanddetermination referencedareusedandappliedtosecurethebestpossibleresultsfor StevenH.Wilhelm'sclients.

Thefirm'sapproachispassionateonitsclient’sbehalf,yetrational throughtheuseofthepowerofapositivementalattitudetowards achievingthebestpossibleresultinwhatisoftensomeofthemost negativefactualsettingsthataclientwillhavetodealwithintheclient’s entirelifetime.

AwarenessandCorrespondingPreparation:StevenH.Wilhelmbrings intoitsrepresentationanawarenessfrommanyyearsofexperience (goingon48,presently)thatthereisalwayssomeoneelseoutthere smarter,faster,quicker,morearticulate,betteratarguing,ormoredogged and/ormoretenaciousthanyouare,andhenceitusesanapproachthat demandsthekindofpreparationtomeetanddealwiththatexact opponentoneveryassignment.

Thefirmprovidesacustomizedrepresentationatpricingthatits competitors,whethertheybebigfirms,middlesizefirmsorsmallfirms, cannotmatch.

WinningPrestigiousAwards

StevenH.Wilhelmwillbeinductedintotheexclusive Hall of Fame by theInternationalAssociationofTopProfessionals(IAOTP).Hisexpertise

andextraordinarytalentshaveafforded himthisdistinction.

InclusionwiththeInternational AssociationofTopProfessionalsisan honour.OnlytenIAOTPmembersare inductedintotheexclusive Hall of Fame. Thesespecialhonoreesaredistinguished basedontheirlongevityintheirfields, contributionstosociety,andimpacton theirindustries.TheInternational AssociationofTopProfessionals(IAOTP) recentlyselectedStevenWilhelmforthe prestigiousLifetimeAchievementAward. ThisDecember,Stevenwillbeinducted intotheexclusive Hall of Fame at IAOTP's2023AnnualAwardsGala.

www.iaotp.com/award-gala

Throughouthisillustriouscareer,Steven hasbeenacknowledgedforhisoutstanding leadershipanddedicationtohis profession.Hisfirmhasbeenvotedoneof thebestbusinesslawfirmsinSanDiego Countybypeersfornumerousyears.

Inaddition,theyhavereceivedrecognition fromtheLeadingLawyerAssociation, LawyersofDistinction,andWho'sWhoof TopAttorneysinNorthAmerica.

Also,in2021,hewashonouredat IAOTP'sAnnualAwardsGalaforhis selectionasTopAttorneyoftheYear2021, andhewasfeaturedonthefamousReuters BillboardinTimesSquareNYC. Heisa memberoftheCaliforniaBarAssociation, theSanDiegoBarAssociation,Consumer AttorneysofSanDiego,andtheKansas BarAssociation.StevenhashadanAV PreeminentRatingbyMartindale-Hubbell since1980.

AboutIAOTP

TheInternationalAssociationofTop Professionals(IAOTP)isaninternational boutiquenetworkingorganizationthat handpickstheworld'sfinest,most prestigioustopprofessionalsfromdifferent industries.Thesetopprofessionalsare allowedtocollaborate,sharetheirideas,

bekeynotespeakers,andhelpinfluenceothersintheirfields.Thisorganizationisnotamembershipthatanyonecanjoin. Afterabriefinterview,youmustbeaskedbythePresidentornominatedbyadistinguishedhonorarymember.

IAOTP'sexpertshavegiventhousandsoftopprestigiousprofessionalsworldwidetherecognitionandcredibilitythey deserveandhavehelpedbuildtheirbrandingempires.IAOTPpridesitselfonbeingaone-of-a-kindboutiquenetworking organizationthathandpicksonlythebestandcreatesanetworkingplatformthatconnectsandbringsthesetopprofessionals tooneplace.

NOTABLE TESTIMONIALS

RobertBlum,CPA Blum&Clark

"As an accounting professional and business advisor for over 25 years, I have had the opportunity to work with numerous attorneys. Steve’s professionalism, competence, and integrity are impressive. I can count on Steve to consistently deliver solid business and legal advice. I have been pleased with the personal interest he takes in his clients as well as the quality of his work product. I would not hesitate to recommend Steve. I know he can be counted on to provide excellent service and creative solutions to complex business and legal transactions and value.”

KevinT.Brueckner, Fireworks&StageFXAmerica,Inc.

"Steven H. Wilhelm incorporated our business nearly 20 years ago. Since 1994, he has been our go-to legal guy when we needed buy-sell agreements, contracts, LLC, and all of the legal advice and service a growing business needs.

Best of all Steve is a down-to-earth and reasoned voice during the stresses of business. He has been a beacon of logic and helped us look at the forest when we were lost in the trees, keeping us focused on what was important during legal proceedings or negotiations. We even have him attend our Shareholder meetings to bring that wisdom, reason, and calm. His advice is always well-reasoned and sage.

Mr. Wilhelm has helped Fireworks America every step of the way and we look forward to him being our counsel for the next 20 years."

“ We are much more than just a law firm; we are a partner in your success. We represent your best interests to build and protect your business dreams.

WHY A BOSTON YOUR SUMMER

Beantown,aslocalslovinglycall Boston,isacitywithabundanthistory anddiverseculture.Evenifyouarea non-historybuff,aBostontouroffersa varietyofthingsthatwillcatertoyour tasteforafunvisit.

AsoneoftheoldestcitiesintheUSA, Boston'shistorydatesbacktothe17th century,withthecityplayingapivotal roleintheAmericanRevolution. Today,itisahubofintellectualand culturalactivity,withinstitutionslike HarvardUniversityandMassachusetts InstituteofTechnology(MIT)located withinitsborders.

Bostonisalsoknownforitsnumerous museums,galleries,andcultural institutions,aswellasitsthriving sportsculture,withfanspassionately supportingtheirfavoriteteams.The cityishometothefamousBoston Marathon,oneoftheoldestandmost prestigiouslong-distancerunning eventsintheworld.

Finally,withthediverseandvibrant culinaryscene,Bostonisconsidereda foodlover'sparadisebymany,offering everythingfromtraditionalNew Englandseafoodtointernational cuisine.Additionally,youaresureto meetsomewarm,welcomingpeople whowillmakeyougrinwiththeir hospitality

PlanningaBostontour?Inthisblog, we'lldigdeeperintowhatthecityof Bostonhastooffertomakeyour Bostontouraonetoremember

BHistoricalSignificanceofBoston

Boston,acityrichinhistory,also providedasignificantculturalvalue.In 1630,PuritanstravelingfromEngland foundedBostonwhiletheywereseeking religiousfreedom.Innotime,thecity becameahubforNewEngland's economic,political,academic, commercial,andfinancialactivity

DuringtheAmericanRevolution,oneof themajorhistoricaleventsoftheUSA, Bostonplayedacentralrole.Thecity witnessedmanyeventsthatultimately ledtothewar Asaresult,considered theBirthplaceoftheAmerican Revolutionbymany

Top5HistoricLandmarksyoucan't missonBostonTour

1.BostonTeaPartyMuseum

ThisfloatingBostonTeaPartymuseum givesyouapeekintoBoston'shistory Youwillgettolivethroughamultifacetedexperienceofliveactors,teathrowingre-enactments,technologically advancedinteractiveexhibits, authenticallyrestoredteaships,andan award-winningfilm.

2.SymphonyHall

Sinceitsfirstconcertin1881,this SymphonyHallcontinuestotreat peoplewithitsconcertperformances eventoday.Inaddition,thehallalso reachesmillionsofpeoplethroughthe Internet,radio,television,educational programs,recordings,andtours.

3.MuseumofAfricanAmerican History

AsthebiggestmuseuminNew England,TheMuseumofAfrican AmericanHistorydoesatremendous joblettingyouinonauthentic representationsofthe18thand19th centuries.Itisatreatforhistorybuffs, asyoulearnaboutAfricanAmericans' contributions.

4.USSConstitutionMuseum

LocatedontheCharlestownNavyYard ofNationalHistoricalPark,the Museumshowcasesinteresting informationabouttheConstitution. Includingitsdesigners,andpeoplewho builtandsailedit.Avisitwillletyou engagewiththehistoryofthe Constitutionthroughcaptivating stories.

5.ThePaulRevereHouse

Originallybuiltin1680,PaulRevere, anAmericansilversmith,boughtthis housein1770.Today,itisoneofthe mostsignificantpiecesoftheAmerican Revolutionandhistoryandamajor touristattractionthatwillmakeyour Bostontourmemorable.

Personalitiesyoudidn'tknowwere Bostonians

ApivotalpersonalityofAmerica, BenjaminFranklinwasoneofthe foundingfathersoftheUnitedStates. Hisvalueswerealwaysaimedtoward makingsocietyabetterplacetolive. Oneofthebestexamplesofhisvalues ishisinventions.Despiteinventing manythings,heneverpatentedthem justformoney,withthebeliefthatthey aretoolstoupliftpeople'sstandardof living.

Ifyou'refamiliarwiththepopular sitcom“TheOffice”(youprobablyare), thenwedon'tneedtotellyouabout Jim,andhispranksonDwight-a popularcharacterfromthesitcom.John Krasinskiwasrecentlynamed“the100 mostinfluentialpeopleintheworld”in 2018,byTimesMagazine.Amanof manytalents,Johnismostlyrecognized forhisactingwork.Althoughhehas alsoworkedasaproducer,and sometimes,directoraswell.

1.BenjaminFranklin

2.JohnKrasinski

3.UmaThurman

Afterheramazingactingperformancein“PulpFiction”,apopulardarkcomedy, UmaThurmanrosetofameforhercharacterportrayalofMiaWallace.In additiontothat,herroleinKillBillhasalsowonnumerousawardsandreceived apositiveresponsefromaroundtheglobe.

4.ChrisEvans

Yes,youhearditright.Ourveryown“CaptainAmerica”isaBostonian.This rolefromtheMarvelCinematicUniverse(MCU)iswhatgainedhimimmense popularityandfansaroundtheworld,helpinghimreachhiscareer'smountaintop. Beforethisrole,heplayedsomeminorrolesinfilmsandalsonumerous supportingroles.

5.EdgarAllanPoe

Bornon19thJanuary1809,EdgarAllanPoeisawriter,poet,editor,andliterary criticfromBoston.Edgarisoftenassociatedwiththe'AmericanRomantic Movement',andhistalesofMysteryandMacabre.Furthermore,hispoems“The Raven”and“AnnabelLee”areamongEdgar'smostpopularworks.

3ThingsthatwillmakeyourBostonTourMemorable

HereisalistofthingsthatmakeyourvisittoBostonatreat:

1.TheFood

Traditionally,Bostonisfamousforitsbakedbeans.Butthegoodnewsisthatno matteryourpalette,withadiverserangeofcuisinesandrestaurants,Bostonis suretosatisfyyourtastebuds.

Besidestraditionaldishes,Bostonservesexceptionalseafoodaswell.From deliciousoysterstofreshlobstersandvariousfish,Bostonisheavenforseafood enthusiasts.

Thelistdoesn'tstopthere.Boston'sfoodisinfluencedbynotjustAmerican dishes,butglobalcuisineaswell.Inconclusion,ifyou'reafoodie,thefoodscene inBostonisboundtoleaveyouawestruck.

2.TheCulture

It'snotasurprisethatmanycallBostonaculturalcenter.Thecityholdspeople fromavarietyofethnicandculturalbackgroundsinitsarms.Itisworthnoting thatgreaterNewEnglandhasanenormousinfluenceonmanyculturalaspectsof thecity.Onesuchaspectistherenowned“BostonAccent.”

Additionally,BostonisahubformusicloverswithplacesliketheBoston SymphonyOrchestra,theFineArtsBostonMuseumforliteraturefans,numerous librariesforbookworms,andmore.Asavisitor,youdon'thavetoworryabout gettingbored,asthecityofferssomethingforeveryone.

3.TheNight-Life

Simplysaid,thenightlifeinBostonisLIT Asthesungoesdown,Bostontruly startsexpressingitslivelyvibes.Fromnightclubstonightmuseums,thecityof

Bostonisalwaysreadytomakeyour nightmemorable.Ifyou'reanightowl planningatriptoBoston,thenightlife scenewilltrulyrockyourworld.

IdealWaystoExploreBoston's Beauty

Forthemostpart,adowntownBoston tourisabreeze,whichissomewhat relatedtothecity'scompactsize.On theotherhand,drivingdowntownis anothergamealtogether.Why? BecauseBostonhasaveryoldfashionedroadlayoutandinsufficient parkingoptions.

Ontheotherhand,MBTA,Boston's publictransportsystem,isniftyand inexpensivetoexplorethecity You canwitnessCambridge,nearby suburbs,andmanymoreunmissable attractionsonyourBostontour

Interestingly,walkingthroughBoston couldhelpyougetacloserlookatthe city,withoutspendingmuchtime. Walkingforanhourorso,youcould exploreplentyofcharmingplaces.The placesincludeCharlesRiverEsplanade orCambridge,whereyouwillbe treatedtoamesmerizingviewofthe cityskyline.

Ifnoneofthatworksforyou,there's alwaysataxi.Boston'staxisare generallyavailableandeasytoflag down.Thisisanidealoptionifyou're planningtotravelaftertheoperational hoursofMBTA.

CostofLivinginBoston

Incontrasttoitscompactsize,a Bostontourtakesquiteabigchunkout ofyourpocket.Whileplanningyour Bostonvisit,makesuretotalktocity realtorsforthebestaccommodation dealsaroundthecity.

Allinall,ifbudgetisnotanissuefor you,Boston'squalityoflifewillleave youecstatic.

WhenshouldyouplanaBoston Tour?

Bostonweatherisamixedbag.To makethemostoutofyourvisit,make sureyouplanyourBostontripbetween themonthsofJuneandOctober.Why? Becausethesummerduringthistimeis mild,withtemperaturesanywhere between15to28degreescelsius.If you'resomeonewhoisplanning outdooractivities,thenthisisyour timetoshine.

Thenumberoftouristvisitsdrops significantlybetweenMarchandMay, andrightfullyso.TheBostonclimate duringthesemonthsisverydryand cold.

Rich,Vibrant,yetUnique Bostonisacitywitharichhistory, vibrantculture,anduniquecharacter.

FromitsroleintheAmerican Revolutiontoitsmodern-daystatusas acenterforinnovationandintellectual activity,aBostontourhasmuchto offerforvisitorsandresidentsalike.

Whetheryou'reexploringthecity's numerousmuseumsandcultural institutions,cheeringonthelocal sportsteams,orindulginginthe diverseculinaryscene,youwillnever runoutofthingstodoinBoston.If you'replanningatriptotheUnited States,besuretoputBostontouron yourlist-youwon'tbedisappointed!

Aswemoveinto2023,the

businessworldcontinues evolvingandadaptingtonew challengesandopportunities.

Throughoutthisongoing transformation,someleadershave stoodoutasparticularlyinnovativeand successful,inspiringotherstofollowin theirfootsteps.Theseleadersare settingthestandardforexcellencein theirindustries,creatingnewpathways forgrowthanddevelopment.

AmongthemisJoaoFerreira,the CountryManageratHaierGroup Portugal.Withhisunwavering dedicationtohisteamandhis commitmenttoexcellenceinall aspectsofhiswork,Ferreiraisa shiningexampleofthekindof leadershipdrivingthesuccessof businessesworldwide.AtHaierGroup, Ferreiraoverseeslegalaffairs,manages threebrands'marketing,andistheHR manager.Despitethesemultifaceted responsibilities,heremainssteadfastin hiscommitmenttoensuringthathis teamissupported,valued,and empoweredtoachievetheirgoals. Thankstohisvisionandleadership, HaierGroupiswell-positionedto continuedeliveringinnovative solutionsthatimprovepeople'slives aroundtheglobe.

EarlyDays:Upbringing

FerreirawasborninMozambique whenthecountrywasstillaterritoryof Portugal.Hewasthethirdchildina familythatlivedcomfortablyin LourençoMarques(nowMaputo)until thewarforindependenceforcedthem tobecomerefugees.In1978,Ferreira andhisfamilydecidedtomoveto Portugal,wherehismotherwas originallyfrom,butthetransitionwas noteasy.Tohelpwithexpenses, Ferreiraandhisbrothersstarted workingatayoungage.Unfortunately, hisparentseventuallydivorced, leavingFerreiratolookforanew

Business is made by people, if you don’t know nothing about people you don’t know nothing about business

directionat15.Hedecidedtomoveto Lisbonwithhisgodfather,believinghe wouldhavemoreopportunitiesfora betterfuture.

Fromayoungage,Ferreirawasurged topursueworkandeducation simultaneously.Afterbrieflyleaving universitytoexploreprofessional opportunities,hebeganhiscareerata family-ownedcompanyinthe consumerelectronicsindustry.He quicklybecameanautonomous worker,takingonarangeof responsibilities.However,aftertwo years,hehadtotakeabreakdueto compulsorymilitaryservicein Portugal.Oncehecompletedhis service,hewasallowedtoworkasa salesmanatSanyoPortugal,whichhe joinedat23.Ferreirahaddevelopeda strongdesiretolearnandgrowina commercialcareer,leadinghimto freezehisstudiesinsportsforan indefiniteperiod.

InclinedInterestinManagement

Ferreira'sinterestinmanagementgrew gradually,andaftersixyearsof workingasakeyaccountmanagerin varioussectors,hewasappointedthe commercialteamleader.Thiswasa significantmilestoneinhiscareer,and heremainedwiththecompanyforten yearsasacommercialdirector.In 1998,heleftthecompanytotakeupa positionasacommercialdirectorat Panasonic,asmallcompanyin Portugalthatonlyworkedwith independentretailers.Ferreira recognizedthepotentialforgrowthby openingupthemoderndistribution channelandledthecompanyfrom generating5M€(incurrentcurrency) to26M€insixandahalfyears,despite facingseveralchallenges.

Ferreiratookonanewprojectwitha "newbrand"calledLG,whichwasjust startinginthePortuguesemarket.He foundtheprojectverymotivatingand

workedtogrowthebrandandthemarket forconsumerelectronics,leavinga personaltouchoneachproject.Afterfive andahalfyearsofhardwork,Ferreira wasproudtoseethatthebrandhad becomealeadingbrandinjustoverfour years,withthecompanymakingaround 80M€inthisareaatthetimeofhis departure.Unfortunately,duetosome changesinthecompany,Ferreirahadto makethedifficultdecisiontoleave. However,hereturnedtoaplacewherehe hadbeenveryhappy

TimeatPanasonic

AfterhissuccessfulstintwithLG, FerreirareturnedtoPanasonicasthe GeneralManageroftheconsumer electronicsandairconditioningareas. However,twoyearslater,themother companyendeditscontractwiththe brand'sdistributorinPortugal,leadingto Ferreira’sunemployment.Heactively searchedforajobandlandedtheroleof CountryManageratCandyHoover Portugal,acompanystrugglingwith terribleresultsandanoutdated managementstyle.Thecompanymade 10M€then,andFerreiraspentthefirst threeyearsrecoveringandreversingthe situation.Ineightyears,hemanagedto growthecompanyandmakeithealthy

Fouryearsago,thecompanywas acquiredbytheworld'slargestgroupin largehouseholdappliances,bringingnew challengesandgrowthopportunities.This acquisitionturnedthecompanyfroma largefamily-ownedbusinessintoa Chinesemultinationalwithagreater investmentcapacityandaspecialfocus onproductqualityandotherimportant aspectsofbusinessdevelopment.

HaierGroup:ProvidingSolutionsfora BetterLife

HaierGroupisaworld-renowned providerofsolutionsforabetterlife. Establishedin1984,thecompanyhas becomealeaderinmanufacturingand

distributingvariousproducts worldwide.HaierGroupisfocusedon offeringproductsandservicesthat meettheneedsofconsumerson tailoringa"smartlife"forusers worldwide.

HaierGroupwasfoundedtoprovide consumerswiththebestproductsthat meettheirneeds.Thecompany envisionssettingupIoTecosystems inclothing,food,accommodation, travel,health,elderlycare, biomedicine,andeducation.Thegoal istoprovidepremium,scenario,and ecosystembrandsthatoffera completesolutionforconsumers.The companyiscommittedtoworking withitsworld-classecosystem partnerstoensurethatthebrandsit offersareofthehighestquality.

ProductsandServices:Whatto Expect?

HaierGroupoffersavarietyof productsandservices,including refrigerators,washingmachines,air conditioners,televisions,andmore. Thecompanyisfocusedoncreating ecosystemsofproductsandhasbeen aleaderintheIoTspace.By leveragingthepoweroftheIoT,the companycanbetterunderstand consumerneedsandofferproducts thatmeetthoseneeds.HaierGroupis committedtoproducinghigh-quality productsthatarebuilttolast.

HaierGrouphasinvestedsignificantly inEuropeanfactoriestoproduce betterproductsandbeclosertoits customers.Thecompanyplansto launchnewproducts,including dishwashers,ovens,dryers,and vacuumcleaners,thatwillbethetop tierofshopsinthenearfuture. Additionally,thecompanyplansto continueleveragingtheIoT'spower tocreateecosystemsbetween productsandservicestohelp consumersdaily

Responsibilities&Key Achievements

Ferreirahastoshouldermultipleroles andresponsibilitieswithateamof22 people,includingservices,logistics, andothers.Heoverseeslegalaffairs, managesthreebrands'marketing,and istheHRmanager.Ferreirabelieves thattakingcareofhisteamisessential forachievingthedesiredresults.Heis committedtoensuringthathis employeesaresupportedandvaluedin theirroles.Despitethechallengesof managingateam,Ferreiraisdedicated toensuringthatthecompanyoperates smoothlyandefficiently

FerreiranotesthattheHaiergrouphas experiencedrapidgrowthinrecent years,becomingarelevantplayerin severalsectorsofthePortuguese market.Thecompanyhasachievedan 8%shareinBuilt-inanda15%share inwashingmachines,thetwomost importantmarketareas.Despitethe remarkableresultsachieved,Ferreira emphasizesthatthecompanyhas remainedhumbleandfocusedon reachingouttomoreconsumersand workingcloselywithotherbrandsand topplayers.Ferreiraisproudthatthe companyhasachieveditsgrowth ethicallyandwithlimitedresources.

StandingOut:SuccessFactors

HaierGroupdifferentiatesitselffrom competitorsbyofferingproductsand servicestailoredtoconsumers'needs. Thecompanyisfocusedonecosystems ofproducts,andtheIoTisakey characteristicofitsproducts.Byusing thepoweroftheIoT,HaierGroupcan betterunderstandconsumerneedsand offerproductsthatmeetthoseneeds. Additionally,thecompanyis committedtoproducinghigh-quality productsbuilttolast.

HaierGroup'ssuccesscanbeattributed toitscommitmenttoconsumerneeds.

Thecompanyisfocusedonproviding high-qualityproductsandservicesthat meettheneedsofconsumers. Additionally,thecompanyis committedtobuildingecosystemsof productsthatofferacompletesolution forconsumers.HaierGroup'ssuccess resultsfromitscommitmenttoquality andinnovation.

Takeonbusinessleadership.

AccordingtoFerreira,theapproachto leadershipinbusinesshasundergonea significantshiftinthewakeofthe COVID-19pandemic.Theprepandemicandpost-pandemiceras differgreatlyinmanagingremote employeesandcreatingoptimal workingconditionsforallteam members.However,various technologicallimitationshavemade achievingthesegoalschallengingfor manybusinesses.Ferreiranotesthat managinginthecurrentclimateis muchfaster-paced,andthedigital worldhasmadeitclearthatcompanies mustprioritizetheopinionsoftheir consumers.Thisemphasisoncustomer feedbackismorecriticalnowthanever before.AstheCountryManagerof HaierGroup,Ferreira'sinsightsoffer valuableperspectivesonthecurrent stateofbusinessmanagementandthe changesthathaveoccurredinrecent years.

Ferreirabelievesbeinga"people person"isacrucialtraitforanyleader. Agoodleadershouldhaveexcellent managementskillsandaclearvision forthecompanyanditsemployees. Leadersshouldprovidetheirteamsthe necessaryspaceandtoolstobe creativeandsuccessful.Accordingto Ferreira,aleadershouldalsobeableto wieldauthorityresponsiblywhile recognizingthattheexperienceof leadingvariesdependingonthesector orbranchwithinacompany Tailoring one'sleadershipapproachtothe businessanditspeopleisessential.

Ultimately,aleader'sgoalshouldbe toequiptheirteammemberswiththe resourcestheyneedtosucceed individuallyandasateam.Ferreira's insightsonleadershipprovide valuableperspectivesforbusiness leaderslookingtoimprovetheir managementskillsandcreatea thrivingworkenvironment.

Beliefs&Results

Ferreirabelieveslifeisabout maximizingtheresourcesavailableat agiventime.Heacknowledgesthat hischallengeshavevariedbasedon hislifecircumstances,buthehas overcomethemthroughconstant adaptation,patience,andwillpower. Ferreira’sapproachtolifehasallowed himtonavigatedifferentchallenges successfully

Ferreirahasachievedaturnoverof over50M€;histeamhashadthemost consistentgrowthforthelastsix years.Despitenotcompletinghis universitystudies,hehaspursued executivecoursesatesteemed institutionslikeUniversidade Católica,NovaSBE,andMcKinsey, focusingonareaslikeSixSigma,Goto-Marketstrategy,andExponential BusinessAdministration.He attributeshisgreatestprofessional achievementtotheteamshehas workedwithoverthepast34years, statingthattheyhavehelpedhim becomeabetterpersonandagreater leader.

Inspiration

Ferreiradrawsinspirationfromhis mother,hisfirstrolemodel.He admiresherstrongworkethicand abilitytorespectothers,regardlessof theirbackground.Additionally, FerreiralooksuptoAyrtonSennaand BruceLee,bothfromthesportsworld andthesilverscreen.Heisinspired bytheirunwaveringfocusand

dedicationtotheirgoals,whichallowed themtoleavealastingimpactintheir respectivefields.

Moreover,Ferreira’sleadershipstylehas beenshapedbytheteamshehasworked withthroughouthiscareer.He acknowledgesthathehaslearnedalotfrom themandwiththem,ultimatelyinfluencing hisapproachtoleadership.

KeepingUpwiththeChange

Ferreiranotesthatheapproacheschanges inbusinessbyadaptingandovercoming challenges.Herecognizesthatmanagement modelshaveevolvedinresponsetonew realitiesandemphasizesprioritizing consumerneedswhenupdatingproducts.

Ferreirabelievesthatgettingtoknow consumersandtheirdesiresiscrucialto creatingproductsthatsatisfytheir requirements.Overall,Ferreira’sapproach tostayingupdatedwiththechanging businessenvironmentfocusesoncustomer satisfactionandcontinuousimprovement.

ATight-knitFamily

Ferreirastatesthathehasthebestteam intheworldandemphasizesthat everyoneiscommittedtoachievingthe company'sobjectives.Henotesthatthe teamislikeatight-knitfamily,witha sharedsenseofownershipover professionalandpersonalvictoriesand defeats.Ferreiraalsohighlightsthe company's"zerodistance"approach, emphasizingaclosecustomer relationship.Overall,Ferreira’s approachtolookingafterhis employeesfostersastrongteam culturefocusedoncollaborationand sharedgoals.

Work-lifeBalance

Ferreiraacknowledgesthatachievinga perfectwork-lifebalanceisnoteasy, andheadmitsthatforalongtime,he neglectedhisfamilyinfavorofwork. However,hehasrealizedhismistake andisworkingtowardsbalancingthe

twoaspectsofhislifemore effectively.Intermsofhobbies, Ferreiraispassionateaboutsports suchasfootball,martialarts,and motorsportslikekarting, motorcycling,andjetskiing.He enjoyssharingthesehobbieswith hisfriendsandfamily,asithelps himbondwiththemevenmore.

Testimonials

HaierGrouphasearnedthetrust andconfidenceofitscustomers throughitscommitmenttoquality andinnovation.Thecompany's customersappreciatethehighqualityproductsandservicesit offers.Also,HaierGroup's customersappreciatethecompany's commitmenttounderstandingtheir needsandprovidingproductsthat meetthem.

esladidn'tinventtheelectriccar,nordidElonMuskestablishTesla.TButtoday,bothhavebecomesynonymsandrepresenttheEVindustry globally.Whilethatistrue,itisquiteeasytooverlookbehind-the-scenesstuffthatwentintomakingitthegiantoftoday. Toanswerthe“whofoundedthecompanythen?”question—itwastheduoof MartinEberhardandMarcTarpenning,SiliconValleyengineers.In2003,they foundedthecompanyinSanCarlos,California,andnameditafterthefamous physicistNikolaTesla. UntilTeslapopularizeditin2008,nootherautomotivemanufacturertook noticeofelectriccars.Atitsdebut,thecompanytooktheEVindustryby storm,itlaunchedtheRoadster.Soonenough,thesporty-lookingcarbecamea hit,withHollywoodstarslikeGeorgeClooneyamongothersorderingtheir ownRoadster. Attheorigin,thegoalwastomakeElectriccarsthatarebetter,quicker,and morefuntodrivethangasolinecars.Now,sustainableenergyhasbecomethe needofthecentury.Andwithissuessuchasglobalwarmingmakingthings unfavorable,electriccarswiththeirzero-emissioncharacteristicareanideal

Asthebusinessworldcontinuesto evolveatarapidpace,theroleof businessleadersbecomesimperativein reshapingindustriesanddriving unparalleledsuccess.Amidnumerous talentedprofessionalsventuringinto businessleadershipand entrepreneurship,onlyafewmanageto standoutasabeaconofinspirationand innovation.AnkurJ.Chaudhari (FounderandCEOofDevasya Group,LLC)isaprimeexampleofa modernleaderleveraginghisastute skillsettoleadhiscompanytoward growth.

Ankurisaveteranwith17+yearsof experienceinITprojectmanagement, leadinganddeliveringclient-based infrastructure,on-premisetocloudbasedLAN/WAN,Zscalersecurity solutions,datacenterbuilds,wireless, andapplicationwithaggregate.Hehas workedonprojectswithbudgetsupto $50Mandteamsaslargeas60 resources.Ankurspecializesin establishingcompanydelivery, marketing,andsalesdirectives. Moreover,heguidesandmentors deliveryteamstoensurethetimely deliveryofclientinitiatives.

AnIllustriousPortfolio

Ankur’sunwaveringpassionfor excellencereflectsinhiscareer journey.HepursuedanMBAin FinancefromHarvardUniversity, specializinginInternationalBusiness

andInformationTechnologies.Healso holdsaplethoraoftechnical certificatesincluding,

• ProjectManagementProfessional (PMP)

• CiscoCertifiedNetworking

• Microsoft-MCSE

• MCTSWindows10Configuration

• MCITPWindows

• AppleCertifiedMacintosh TechnicianCertification

• Microsoft-OfficeSuiteInstallation andSupport

• AWSCloudMethodologies

Ankurhasexcellentrelationshipskills, whichaidhiminbuilding communicationswithdiverseteamsof people.Workinginstart-upsaswellas largeenterprises,Ankurhasleveraged hisknowledgeofhigh-levelproject methodologiesandmanagementskills tohelpfirmssuccessfullydeploy multipleprojectsacrosstheglobe.To thiseffect,hehasmanageda450personteamgloballyforaFortune100 &500company.

Beinganinnovativetechnologyleader, Ankurimplementscorporate aspirationsformultimillion-dollar projectbusiness,launching methodologycrucialtosecuringwellfundedcorporatecontractswhile implementingcorevaluesintothefirm. Hehastheabilitytoeffectivelylead withprovenresultsacrossmultiple linesofbusiness,geographicborders, timezones,andcultures.Thankstohis hands-onexperienceswithcompanies likeTakeda,Abbott,AON,IBM, Wipro,etc.,manyindustriesseek Ankur’sexpertise.Theseindustries includehealthcare,manufacturing,IT asaService,Food,Finance,etc.

Furthermore,Ankurhasdeveloped, purchased,andsoldthreeother firms—SaiTechnoGroup($9.0M), GlobalIntegratedNetworks($2.0M), andGlobalInteliNetworks($2.5 M)—atasubstantialprofit.Presently, AnkurservesastheManagingPartner andCEOofFLCInfotech,amember ofDevasyaGroup.

CommitmenttoCustomerSuccess

FLCInfotechisdedicatedtoproviding thehighest-qualityinformation technologyservicesandsolutionstoits valuedclients.Beingamemberofthe esteemedDevasyaGroup,the companybringsyearsofexpertiseand experiencetothetabletoofferleadingedgeservicesandsolutions.

Anunwaveringcommitmentto customersuccessisattheheartof everythingFLCInfotechdoes.The company’sapproachtodoingbusiness isbuiltonstrongrelationships,trust, andadherencetoindustrybest practices.FLCInfotechunderstands thattechnologyisconstantlyevolving andstaysaheadofthecurveby continuouslymonitoringemerging trendsandrecommendingthemost effective,efficientsolutionstomeetits clients’specificneeds.

TailoredStaffingSolutions

FLCInfotechprovidesstaffing solutionsthataredesignedtomeetthe evolvingneedsofitsclients.Itsteam ofexpertsincludesProjectManagers, BusinessAnalysts,NetworkEngineers, SecurityAnalystsandEngineers, VMWareCertifiedProfessionals,etc. Withthisteam,FLCInfotechensuresit hastheexpertisenecessarytodeliver thedesiredresults.

Thecompanyunderstandsthatthe righttalentiscriticaltothesuccessof itsclients.Thatiswhyittakestimeto understandtheirspecificneedsand providetailoredstaffingsolutionsthat

alignwiththeirgoals.Itsupportsthe clientseverystepoftheway—from short-termsupportforaspecific projecttoongoingtechnicalresources.

ComprehensiveSuiteofServices

Besidesstaffingsolutions,FLC Infotechoffersacomprehensivesuite ofservicesdesignedtomeettheneeds oftoday’sbusinesses.Itsofferings include,

• WAN/LANInfrastructure

• Datacenterupgrades&migrations

• Wirelessnetworks&Wi-Fi solutions

• Networkassessments&health checks

• Cybersecuritysolutions

• Threatandvulnerabilityreduction

• Enduserdevicemanagedservices

• Staffing&experttechnical resources

• Managedservicesolutions

• Cloud-basedsecurity

• Data&Emailencryption

• Automatedincidentresponse

• ServiceNow&issueremediation

• SAPsolutions

FLC’smanagedservicesandexpert technicalresourcesprovideclients peaceofmindandafoundationfor continuedsuccess.Thecompanyhas theexpertiseandexperiencetodeliver theperfectresultswhethertheclients

wanttoupgradetheirdatacenter, enhancetheirnetworksecurity,or streamlinetheiroperations.

PresenceacrossMultipleIndustries

Talkingaboutthetypesofclients FLC Infotech serves, Ankur asserts, “At FLC Infotech, we understand the importance of specialized services to cater to the unique needs of different industries. That’s why we offer a range of verticals for our clients in diverse fields.” Thedifferentverticalsitserves includeConstruction&Contracting, Food&Beverage,Hospitality, Healthcare,Manufacturing,Product Distribution,Retail,Banking& Finance,Telecommunication,etc.

Eachverticalisstaffedwithexperts whohavedeepindustryknowledge andexperience.FLCInfotech’s

Our goal is to help businesses in these verticals overcome their challenges and achieve their goals through innovative and effective technology solutions

solutionsaretailoredtomeetthe specificrequirementsofeachindustry. “Our goal is to help businesses in these verticals overcome their challenges and achieve their goals through innovative and effective technology solutions,” addsAnkur Production,Progress,Profitability

FLCInfotechtakesprideinhelping businessesofallsizesachievetheir objectivesthroughtheimplementation ofinnovativeandaffordable technologysolutions.Itsdiverseclient baseincludessmall,medium,and globalenterprises.Asaleading informationtechnologysolutions provider,FLCInfotechalsoservesasa strategicpartnertoadiverserangeof customersintheRetail,Pharma,Food Services,K-12Education,Insurance, andServicesectors.Thecompany’s commitmenttoindustry-bestpractices andadeepunderstandingofthe customers’functionalandoperational requirementsallowsittodeliver innovativesolutionsthatdrive production,progress,andprofitability.

SurmountingtheChallenges

Thepastcoupleofyearshavebeen challengingforbusinessesofallkinds, thankstotheunprecedentedpandemic outbreak.Withinflationata30-year high,FLCInfotechwasabletohire qualitypersonnelevenwiththetech industrycuttingbackbudgetsand incurringlayoffs.Findingfundingto expandhiringandWallStreetcutting backtheirfinancialcommitmentsto investmentgrowthindealmakingto theirinvestmentbanking partners/customershavebeenthe majorchallengesforthecompanyof late. “We want to expand operations, but the deal funding has dried up currently,” Ankurmentions.

Thepandemichasalsomade businessesrethinktheirstrategiesand

modeofoperations.FLCInfotechis disruptingthetraditionalwayof workingbyadoptingthetrendof remoteworking.AccordingtoAnkur, thisallowstheteamtohavemore productivityandaccesstomanymore territoriesatonce.Hefurtheraddsthat thisisagreatassettoworksmarterand moreefficiently.

LucrativePartnerships

FLCInfotechisaManagedService ProviderandImplementationPartner withCrowdstrikeandZscaler These partnershipsenablethecompanyto addresstheneedsofitscustomerswho aresaddledwithlegacytechnology thatsometimescannotdefendagainsta cyber-attack.Theoptionofproviding cloud-basedservicesfromitspartners allowsthecompanytosucceedasa startup.

Furthermore,boththesepartnerships allowFLCInfotechandAnkurtowork withtwoofthemostsuccessful companiesinthecybersecurityspace. “With their support in client acquisition and marketing, we will be able to penetrate various markets such as Financials, Sled, Healthcare, Banking, Higher Education, nonprofits, and any other markets that we can build relationships with any targeted clients we want to pursue,” addsAnkur

SinceFLCInfotechisstillinits growthstage,therelationshipsithas withCrowdstrikeandZscalerare three-yearcontractspresently These companieswillaidinFLC’sgrowth, particularlyinrecruitingandhiring alongsidesalesandmarketing functions.Ankurbelievesthatasthe economyregainsitsfootingandcapital marketsbeginamoreaggressive approachtoamorefavorableinterest rate,findingfundingwillbefavorable forthecompany

At FLC Infotech, we are dedicated to providing the highest quality information technology services and solutions to our valued clients.

RESEARCH RESEARCH

OBJECTIVES OBJECTIVES

BRAND

RESEARCH BRAND RESEARCH

OBJECTIVES OBJECTIVES

BrandResearchObjectives

Marketingisamultilateralendeavor

Thisisbecausebrandsthemselvesact likecompleteecosystems.Whilea businessisprimarilydefinedbyits productsandservices,thesearen’tthe onlyelementsthatdefineitsmarket identity.Everybrandhasitspersonality andindividuality Thesefeaturesare createdfromamixincorporatingthe contributionoftheemployees,thegoals andmissionofthecompany,aswellas theethosassociatedwithyourbrand.

Ifyoucreateatrademark,suchasa catchphraseorabrandmascot,itwill alsobeassociatedwithyourbrandand beincludedintheoverallpersonalityof yourbrand.Itmaysoundunbelievable tothinkthatacompanywouldbe associatedwithsomethingascomplex ascharacteristicsandfeatures resemblingacharacter,butthisisthe truthofmarketing.

Andifyourcompanyisassociatedwith positivefeatures,yourmarketingis morelikelytoworkinyourfavor

Clientswillbeintriguedtogiveyour productsatry.Somemaybecome constant,loyalcustomerswhokeep returningtoyourcompany.Others mightevenmaketheswitchbetween yourcompetitors’productsandyours. However,inordertoachievethis,you mustensurethatyourmarketing strategyworksperfectly

Whatisbrandresearch?

Ifyouwanttocreateapositiveoverall perceptionofyourbrand,youmustbe awareofhowthemessagingyouput forwardaltershowcustomersperceive yourcompany.Maintainingaconstant flowofcommunicationwithyour customersenablesyoutomakesound branddecisionsanddevelopin accordancewiththeexpectationsyour customershaveofyou.Brandresearch helpsyouachievethisgoal.

Marketingresearchisatoolthatis usedtocreateapertinentstudyofthe goodsandservicesyourbrandoffers. Therearealwaysissuestobesolved withinyourbrand,policiestochoose from,andobjectivestomeet.However, marketingresearchisstillarelatively newfield.BrandResearchhasbeenan integralpartofthepictureformuch longerinmanyotherareasand industries.Comparedtomedicineor chemistry,forinstance,researchdone onthesubjectofmarketingcanstillbe consideredtobeinitsincipientstages.

Thestudy’sprimaryconcernisto discoverthemainneedsofthe customersandfindwaystomeetthem inthebestpossiblemanner.Starting withthepropermeasurements,this typeofBrandResearchcanserveas oneofthemostvaluableassetsofany marketingtask.Onceyou’reawareof thewantsanddemandsofyourtarget consumers,youknowwhatchanges youmustmaketoyourproductsin accordancewithyourrequirements.In away,itisthebestwaytoanswer customerwishesandcreatelong standingbrandloyalty.

BrandResearchanalysis

Ifyouwanttolearnaboutbrand research,yourbestoptionistosplitit intoseveralcomponentsthatcanbe thoroughlyanalysedindividually Someofthemincludethefollowing:

BrandResearchanalysis:Thisstrategy focusesonunderstandingtheprocesses thatcreatebusinessvalue.The brandingstrategiesusedwithinyour companyareofparticularinterest,as wellasthesystemsandmethodsyou plantousetoachieveyourmarketing goals.Ideally,youshouldkeepas muchaspossibleinlinewithyour establishedbrandpersonality Your company’sidentityissignificantfor loyalcustomers,andasuddenrebrand cancausetheirconfidencelevelsto

dropsignificantly.

Positioning:Asthenameimplies, positioningseekstodefinewhata brandstandsforandhowitmeasures upagainstitscompetitors.Customers formparticularopinionsbyinteracting withdifferentbrands.Yourgoalasa businessowneristoattemptto influencetheirviewofyourcompany inapositivemanner.Brandpositioning canbesubdividedintofourother categories:productclass,consumer segmentation,consumerperception comparedtootherenterprisesoffering thesameservices,andthebenefits associatedwithbuyingtheproducts.

Design:Formany,itmaynotseemlike oneofthemostcriticalaspects,butthe designiscrucial.Itsabilitytochange theperceptionofcustomersisoften underestimated.Itspowerliesinthe factthatvisualcuesareoftenableto reachthemindinawaywordscannot. However,whenyou’replanningto expandtoglobalmarkets,youmustbe mindfulofculturaldifferences.The samepicturelikelywon’tbeperceived thesamewayacrosstheglobe.

Somethingpleasingoramusing somewheremayseeminpoortasteor downrightoffensivesomewhereelse. There’salsothepossibilitythatjokes orpunswon’ttranslateaswellacross differentspaces,andinsomecases,the messagemightevenfallcompletely flat.

Thequestions

Whenyourunabusiness,there’salot onyourplate.Youhavecreateda developmentplanandhaveasetof goalsinmind,butachievingthemcan bedifficultsometimes.However,when youmakemarketresearchthe backboneofyourbranddevelopment strategy,youhaveamuchhigher

chanceofsucceeding.Forinstance, youmightconsiderimproving customerexperienceandboosting sales.ThroughBrandResearch,you canidentifyhowpleasedclientsare nowwithyourbrand.Surveysand analysisarethebestwaytocreatea comprehensiveportraitofthesituation. Afteryouidentifythepossibleareas whereyoucoulddobetter,youcanfind waystomaintainorboostsatisfaction

withyourbrandandincreaseloyalty.

Youmightalsobewonderingwhatthe bestwaystoattractnewcustomersare. Havingasolidbrandimagewillenable youtomaintainaloyalclientele,butit canalsopreventyoufrombecoming inaccessibletonew,potentialclients. Toexpand,youalsoneedtobroaden yourclientele.Marketresearch strategieswillenableyoutodiscover

thedemographicmostlikelyto purchasefromyouandhowyoucan makethemmoreawareofyour company’spresenceonthemarket. Youmightalsodiscovertangents betweenthedemographicmostlikely tobuyfromyouandothergroups, enablingyoutocreateamore extensiveclientele.

Growingabusinessischallenging.You musttakemanythingsintoaccountas youstart,butbrandresearchcanhelp youreachyourobjectivesfasterthan expected.