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Becomingasuccessfulbusinessleaderisacomplexandmultifacetedprocessthatrequiresa combinationofpersonaltraits,skills,knowledge,andexperience.Atitscore,leadershipis aboutinfluencingpeopleandorganizationstowardsacommongoalorvision,anditrequires theabilitytomaketoughdecisions,inspireandmotivateothers,andadapttochanging circumstances.
Oneofthekeytraitsofsuccessfulbusinessleadersisaclearandcompellingvisionofwherethey wanttheirorganizationtogoandhowtheyplantogetthere.Thisrequiresnotonlyadeep understandingoftheindustryandmarkettrendsbutalsotheabilitytothinkcreativelyandtake calculatedrisks.
FeaturingforTheEnterpriseWorld’sthisissueofTheMostSuccessfulBusinessLeadertoWatch Outarethestoriesofsuchleaderswhoareinspiringothers.
Forthecoverstoryreadabout-
When wasyoungerheneveractuallyperceivedhimselfasanentrepreneuralthoughhe RonCruse woulddiscoverthathehadallthetraitsgenerallyassociatedwithentrepreneurs.Ronwiselystates,"I alsodon’tseewhatIdoasa‘responsibility’perse,Iseeitasanecessaryingredientincreatingand evolvingasuccessfulcompany".
Regardlessoftheindustryordiscipline,it’scriticaltobeableto‘see’whatthemarketneeds,‘how’ tomakethatneed,orsolution,recognizedbyclients,andtodrivetheinternalsolution/product excellenceattainment.Then,thecontinualwatchformarketevolutionandcompetitionthatalways occurs,andtomake‘sure’oneisoutaheadofit.Thesearethestrategyelements,inRon'sopinion,if onedescribesthisstrategizingas‘responsibility’.
YaraMilbesdebutwasinAmman,Jordanwithathree-yearstintatthecountry’slargestmobile operator,OrangeTelecom,workinginthefunctionsofbusinessdevelopmentandproduct management.Inashorttime,thethen-recentWarwickBusinessSchoolgraduatedemonstratedwhat YaraMilbesmadeof–steel,thatis–andintheprocesssharpenedherknowledgewithpractical skillsthatwouldprovetobeinvaluableinthenextstopofhercareer.
Innovativebynature,somethingclickedinYara’scareerandinsteadofturningaroundtoleavethe informationtechnologymarketingsector,asmanymarketersoftenchoosetodo,YaraMilbes doubleddownandoptedinsteadtobravethechallengewithamovetoglobalcloudcommunication solutionsleaderInfobipasHeadofMarketing–MENA.
KevinMacRitchiecomesfromtheHighTechSectorandhasservedinvariousExecutive Managementandon-the-groundrolesatCiscoSystems,thecommunicationsindustry,andtheNGO community.Hiscareerhasbeendiverse,spanningmultiplesectorssuchasGovernment,Service providers,Education,Healthcare,Defense,Insurance,Finance/Banking,andotherbusinesssectors. Hehassupportednaturalandwar-torndisasterresponseefforts,includingtechnology,medical,food, andsafety/security.
KevinMacRitchiejoinedtheteamatTacticalRehabilitationbecausehebelievesthattheUnited StatesMilitarydeservesthehighestqualitycare,services,andproductsavailabletomaximizetheir healthandhealing.
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When wasyoungerheneveractuallyperceivedhimselfasan RonCruse entrepreneuralthoughhewoulddiscoverthathehadallthetraitsgenerally associatedwithentrepreneurs.Ronwiselystates,"Ialsodon’tseewhatIdo asa‘responsibility’perse,Iseeitasanecessaryingredientincreatingand evolvingasuccessfulcompany".
Regardlessoftheindustryordiscipline,it’scriticaltobeableto‘see’what themarketneeds,‘how’tomakethatneed,orsolution,recognizedby clients,andtodrivetheinternalsolution/productexcellenceattainment. Then,thecontinualwatchformarketevolutionandcompetitionthatalways occurs,andtomake‘sure’oneisoutaheadofit.Thesearethestrategy elements,inRon'sopinion,ifonedescribesthisstrategizingas ‘responsibility’.
YaraMilbesdebutwasinAmman,Jordanwithathree-yearstintatthe country’slargestmobileoperator,OrangeTelecom,workinginthe functionsofbusinessdevelopmentandproductmanagement.Inashort time,thethen-recentWarwickBusinessSchoolgraduatedemonstratedwhat YaraMilbesmadeof–steel,thatis–andintheprocesssharpenedher knowledgewithpracticalskillsthatwouldprovetobeinvaluableinthe nextstopofhercareer.
Innovativebynature,somethingclickedinYara’scareerandinsteadof turningaroundtoleavetheinformationtechnologymarketingsector,as manymarketersoftenchoosetodo,YaraMilbesdoubleddownandopted insteadtobravethechallengewithamovetoglobalcloudcommunication solutionsleaderInfobipasHeadofMarketing–MENA.
KevinMacRitchiecomesfromtheHighTechSectorandhasservedin variousExecutiveManagementandon-the-groundrolesatCiscoSystems, thecommunicationsindustry,andtheNGOcommunity.Hiscareerhasbeen diverse,spanningmultiplesectorssuchasGovernment,Serviceproviders, Education,Healthcare,Defense,Insurance,Finance/Banking,andother businesssectors.Hehassupportednaturalandwar-torndisasterresponse efforts,includingtechnology,medical,food,andsafety/security
KevinMacRitchiejoinedtheteamatTacticalRehabilitationbecausehe believesthattheUnitedStatesMilitarydeservesthehighestqualitycare, services,andproductsavailabletomaximizetheirhealthandhealing.
L E A D E R S I N S P O T L I G H T
Meetapowerhouseof
excellenceandenthusiasm, RonCruse,theFounder, andCEOofLogenixInternational. Heisoneoftheentrantsintherace, whowithhistremendousskillsetand sharpmindsetwillpromptlyestablish thepace.Ron'sanalysisofeveryworld crisisistotheT.Hisdemonstrated acumenaboutworldcrisesblended withhisabilitytocrunchsuccessful businessnumbersmakeshim extraordinaryinhisfieldofwork.
Withthreedecadesofexperienceand wisdom,Ronhasestablishedhis brainchild-Logenixtobeaone-of-itskindcompany.
TheJourneyfromaFull-time EmployeetoFull-FledgedFounder
RongraduatedfromVillanova UniversitywithaLiberalArtsdegree. HethenmovedtoNewYorkCityand foundajobintheinternational shippingindustry Withhardworkand consistentperformance,heachieved earlysuccessleadingtoaseriesof promotionsandatransfertoLos Angelestorunthecompany'stwo largestcommercialprogramsinSaudi ArabiaandEgypt.
Asthecompanywouldexperience financialdifficulties,hewastransferred toWashingtonDCduringthattime. Thefinancialdifficultiesworsenedand whenRonwastwenty-nine,helaidthe foundationofhisinternationallogistics company.Hehadfoundanicheinthe developingworldthatwasunploughed andquicklybecameapreeminent providerofinternationaltransportinto Africaandtherestofthedeveloping world.
In1991,Ron'scompany,Matrix International,wouldrank#81inINC Magazines'fastest-growingprivately heldcompanies.ThentheSovietUnion
fell.Withinweekshehadfounda reliablepartnerandsetuptheveryfirst Russian-Americanjointventure.This JVwouldeventuallywindupinthe middleofeverymajorprogram directedtohelptheNewRepublics. Thecompanyhandledthelargest humanitarianprogramsinceWWII, modernizedtheremainingChernobyl RBMKreactors,andwasacritical componentintheNunn-Lugarnational securitylevelweaponsdisarmament program.
Matrixbecameimmersedindealing withevery‘secretcity’intheFormer SovietUnion(FSU)andunder constantKBGscrutiny.Theventure intotheFSUpropelledthecompanyto almost100millioninrevenueandit wassoldin1996fortotalconsideration of40millionUSD.Ronretiredafter thesale,andtypicalofmany acquisitions,thenewownerranthe companyintotheground.However, afterthe9-11attacks,Ronsenseda wholenewworldorder This‘aha’ momentwouldbelaterdocumentedby ForbesMagazineinanarticlein2012. Hehiredbackthe‘bestandbrightest’ ofhisformerstaffandfoundedhis currentcompany,Logenix International.
Promptly,Logenixbecameimmersed inboththeIraqandAfghanconflicts andwouldbeacriticalproviderforthe reconstructioneffortsinbothcountries. TheestablishmentinIraqandthe criticalservicesitwasprovidingledto aForbesMagazineEntrepreneur featurearticlein2003.Withinseven yearsitbecameapparenttoRonthe marketsinbothIraqandAfghanistan wouldnotevolveashoped.Hefelt bothwouldeventuallycollapseandit maybehismostprovident ‘entrepreneurial’sense.
In2008,RonrealizedLogenixhadto pivotbacktoitswiderdeveloping
worldrootsandthatthegrowingneedfor medicinesandmedicalsuppliescouldbe key.Followinghisrealization,hemadea triptoIndia,theworld’sleadingproducer ofgenericmedicines,in2008,andfrom thatgenesis,todayLogenixhandlesmore medicinesandmedicalsuppliesacross thedevelopingworldthananyprovider initsindustry.
Foundedin2001,Logenixisaspecialist inoperatingcomplexsupplychainsfor themostchallengingcountiesand regionsoftheworld.Itprovides specializedtransportationservicestoand throughoutover140developingcountries fromover35originsonfivecontinents. Today,ithasalmost200full-time employeesacrossits19officesacross10 countrieswithrevenuesof130million USDin2022andanother100contract employeesacrossapproximately60 countries.
Beinganindustryleader,ithasassisted tobringmedicines,electricity,clean water,andagriculturalproductsto hundredsofmillionsacrossthe developingworld—includingthemost strife-riddencountrieslikeSouthSudan, Haiti,Yemen,Syria,Iraq,and Afghanistan.
So,Logenixhashadtwolivesalready anditwastherecognitionearlyonin 2008thatenabledthepivot.The companyhasbeenrecognizedfourtimes byINCMagazineasamongthetop5000 fastest-growingprivatecompanies.
Lastly,Ronhastraveledinalmost90 countriesoverthepast35years.Hehas publishedabook, Lies Bribes & Peril, thatisaguidebooktounderstanding culturearoundtheglobeandhowcritical thisknowledgeistosuccess.Thebook hasreceivedexcellentreviewsfrom majorbookreviewersandisinitssecond edition.
WhenRonwasyoungerhenever actuallyperceivedhimselfasan entrepreneuralthoughhewould discoverthathehadallthetraits generallyassociatedwith entrepreneurs.Ronwiselystates, "I also don’t see what I do as a ‘responsibility’per se, I see it as a necessary ingredient in creating and evolving a successful company".
Regardlessoftheindustryor discipline,it’scriticaltobeableto ‘see’whatthemarketneeds,‘how’to makethatneed,orsolution, recognizedbyclients,andtodrive theinternalsolution/product excellenceattainment.Then,the continualwatchformarketevolution andcompetitionthatalwaysoccurs, andtomake‘sure’oneisoutaheadof it.Thesearethestrategyelements,in Ron'sopinion,ifonedescribesthis strategizingas‘responsibility’.
Ron fondly states that Logenix's success is an amalgamation of many accomplishments and experiences. He has built his company with a strong foundation and decades of rich knowledge. However, Logenix's company culture is what he believes is the critical ingredient. Once a strong corporate culture is established with a shared sense of purpose and respect, then success follows.
There are two quotes Ron has posted in the office that he believes are foundational to good corporate culture. The first is attributed to Aristotle, “We are what we continually do, therefore excellence is not an act, but a habit”. The second is attributed to John D. Rockefeller Jr, “The key to success is to do the common thing, uncommonly well”.
2004.Atthatpoint,itwasfeltthatboth IraqandAfghanistanwouldeventually evolveintovibrantmarketsandhe plannedtobeoutinfrontofthatmarket evolutionforbothcountries.
By2008,Ronhadbecome‘sure’neither marketwoulddevelop—andhe‘knew’it wastimetotwisttheplotandupgrade withhisA-game.By2010,Logenix attainedthefirstofmanypublichealth contractsthatwouldoverthenext12 yearspropelthemtoamajorpresencein India,19offices,and130Millionintotal revenues.
Logenixstaffaregivengreatlevelsof responsibilitythatmatchtheirtraining andexperience.Itsemployeesare expectedtobetop-notchproblemsolvers, encouragedtobecollaborative,andto seekinputasregardsthekeydecisions theymakedaily.Theage-oldaxiom, ‘two heads are better than one’, isan importantpartofitscorporateculture.In additiontotheresponsibilitybestowed uponthestaff,theyarealsogiventhe authoritytoimplementthosedecisions andcontributeaskeymemberstothe overallsuccessoftheorganization.
TheinitialchallengeforLogenixwas thecompletemarketupheavalofthe post9-11internationaltransportworld. Ronhadseenasimilarupheavalafter theLockerbiePanAmbombingin 1989,butthe9-11marketupheaval wasexponentiallygreaterand,asithas beenseen,withprofoundeffectacross almosteverythingassociatedwithour lives.OnceLogenix became
intricatelyinvolvedinIraqand Afghanistan,theincredibledangerand securitycostsitfacedinbothcountries presentedRonhismostworrisome yearsofrunningacompany
Ronbelievestwocriticaljunctures triggeredthegrowthofLogenix.There wastheinitialgrowththatwasalmost immediatethatpropelledthecompany to20millionUSDinrevenuesby
Asthecompanydealswithcountiesall overtheworld,andthereisno substitutionforseeingandexperiencing, itspendshundredsofthousandsonglobal travelforstaffannually.Lastly,the companyprovidesitsstaffwithstate-ofthe-arttechnologyresourcestohelpthem executetheirtaskings.Allofthese aspectscombinetohelpitsemployeesto bethemostproductiveintheirindustry Furthertoallofthis,aculturethatallows eachemployeetoblendtheirworkand personallives,robustemployee recognition,asuccesssharingoutlook, andtop-notchHRservicessurrounding healthandretirementplanning.
Noothercompanyintheindustry focusestheirdeliveryofservices specificallyonthedevelopingworld. It’saverybroad,difficult,and constantlychangingenvironmentthat requiresLogenix'sstafftohavethe mostlatestknowledgeoftheoften capriciousgovernmentbureaucracies, andtheregionalstability,orlack thereof,acrossover140countries. Unlikeitscompetitors,thecompany keepstrackofandassimilatesallof thetransportmeanstoandwithin theseroughly140countriesfromover another50orsoworldwidesupplier originsacrosstheUS,Europe,theFar East,theMiddleEast,andIndia.
Theamountofdataandinformationis tremendous.Thisrequiresthatin additiontooperatingaglobal transportoperation,Logenixmust operateaparallelintelligencegatheringoperationandquickly integrateandcommunicatethatintel acrossitsglobaloffices.Theintelages quicklysothesourcing,attainment, anddispersalofintelhavetobeacore partofLogenix'sculture.Ronadds, "No other company in our industry operates as successfully across the developing world as we do and it is attributable to both the vast global logistics knowledge our staff must keep up with and the up-to-the-minute guidance the intel-gathering operation affords."
Logenix'sservicesarecateredto overcomingthetremendous bureaucraciesthroughoutthe developingworldtobringlife-saving medicinesandcriticalsuppliesto thoseindesperateneed.Withoutthe company'sskillsandexpertise,it believestensofmillionsofdollarsof medicinesandsupplieswouldbe wastedorlostannually
Ron's words of advice state, "The market in every industry or discipline is constantly evolving. Watch for what needs, services or products are or will be needed—and move, and move fast. Founding a company is never a straight line, your failures may initially outnumber your successes but they are critical to understanding the market and ‘how’to evolve your adventure. Be a good problem solver and never, ever, fall victim to believing your own ‘BS’.”
India is the key to Logenix's future growth. India is the world’s fastest growing developed economy and it is expected to be the third largest economy in GDP terms, behind the USAand China, by 2027. The pandemic brought visibility to tremendous shortcomings in the global supply chain, and one of the most glaring shortcomings was China and its dominance as a manufacturing and supply origin. Evolutionary changes are currently taking place across the globe to address the ‘China’ problem.
Industries and manufacturing entities are either planning to or are, migrating out of China for more hospitable locations. India is one of the countries that will realize huge growth opportunities over the next ten to twenty years, and Logenix is positioning itself to expand alongside.
Scotland’sIsleofSkyeisaplacestraightoutofa fantasybook.Andno,it’snotbecausesomeGame ofThronesepisodeswereshotthere.Thecharmof theislandcomesfromitsmesmerizingseashores, lushfields,fairypools,mountainpeaks,andfishing villagesthatcaptivateyourattentionalmost instantaneously.AsyoucrossthebridgetotheIsle ofSkye,nomatterwhereyoureyesgo,allyouwill seeisSkyebaskinginitsglory.
Scotlandishometomanyislands.Despitethat, Skyeisanotchabovethemall.Sowhatisitthat makesthisIslandsopopular?Whydomorethan 60,000touristsvisititeveryyear?What’sso specialaboutit?Letusspillitallforyou.
However,onethingmustbesaidbeforewebegin: ItisunderstandableifyoufeeltheFOMOafter readingthisarticle.SkyeisTHATbeautiful.Don’t worry,thiswillonlyhelpyouplanyourtripbetter whenallissaidanddone.
ThefirststepaftersettlinginyourhotelinIsleof Skyeismakingato-dolistofthingsyouaregoing todoandplacesyou’regoingtovisitonyourtrip. Whatarethosethings?Here’salistforyou:
TheSkyeishometomanyhistoriccastles. WhiletheDunveganCastle&Gardenisa popularchoiceamongtourists,theother castlessuchasArmadale,Duntulum,and Dunscaitharealsoworthavisit.
Thisisoneofthemostpicturesquelandscapes oftheSkye.ThegrassymountainofStorrcan bereachedfromthetownofPortreewithahike thatwillultimatelyleadyoutowardscenic viewsofthewaterandeverythingelsethat surroundsit.
Fairypoolsareoneof,ifnotthemostrenowned attractionsoftheSkye.Residedbetweenpeaky mountainsandruggedrocks,thepoolwateris asclearasitcanget.Onecantakepicturesofit, swiminit(bravechoice),orevengoforan adventuroushikearoundthem.Notjustthat, luckyonesmightevenspotanimalslikered deer,rabbits,andsheep.
Scottishwhiskeyisaphenomenon knownallovertheworld.Oneof themajordistilleryonIsleofSkye isTalisker,ahighlyregardedbrand amongwhiskeyconnoisseurs.If youwanttogetacloserlookat howtheirwhiskeyismade,orjust getageneralidea,thenTalisker Distilleryistheplacetobe.
ThehiddengemofSkye,Fairy Glenisaminiaturelandscapethat blendsmanyponds,waterfalls, lavishfields,androckyformations together.Onenotableplaceonthe GlenisontopofCastleEwan, whereyoucanwitnessandcapture manymagicalviewsoftheSkye.
ThecityofElgolisanunderrated placeidealforthoselookingfor beautifulcoastalscenes.Inadditionto thescenery,onecanalsopotentially spotsomewildcreaturesminding theirbusinessalongthecoastsoron thegreenfields.
ThepathtoQuiraingisfilledwithScotland’s mostvisuallystunninglandscapes.Those feelingadventurouscanoptfora6.8kmwalk thatendsatthecarpark,thesamepointwhere youstartyourwalkingjourney
Moreoftenthannot, you’llspotananimal roamingontheSkye.For thoselookingtodelve deeperintothewildlife scene,theislandoffers variouswildlifetoursor boattripsdesigned specificallyforthis purposeofcateringto wildlifeenthusiasts.
NeistPointisafamous lighthousethatwas abandonedyearsago.Ifyou don’tmindthesteepwalk leadingtoit,youcanwitness thespectacularviewsofsea dolphinsandsharks,tallcliffs, andasunsetthatwillmake yourday
Afteradayfilledwithhikes, walks,andwhatnot,it’stimeto relax.Andonewaytodothatis byvisitingthelocalpubsfora chilltime.Ifyouarelookingfor newsongsforyourplaylist,the pubswilltreatyoutoScottish music,aperfectwaytoendyour hecticday.
Asthemajorityofpeopleacrosstheglobegearuptovisittheisland,thetouristnumbersreach‘Skyehigh’inJulyand August.Ifyouarelookingtoavoidcrowds(andgeteasyparking),thenwe’dsuggestvisitingtheSkyesomewherebetween AprilandJune.
However,whentovisittheIsleofSkyealsocomesdowntoyourweatherpreferences.Here’swhy:Ifyoulikesomewhat warmerweather,thenJulyandAugustarethemonthsforyou.Ifyoulikeyourweatherchilly,thenthemonthsofAprilto JunearewhenyoushouldplanyourvisittoSkye.
OneofthemostconvenientwaystogettoSkyeisviatours,andthere’soneadvantagetoit—itwilltakeyouthroughvarious cornersofthebeautifulisland.However,youcanalsogettoSkyebypublictransportorcar.Thereisnotrainserviceonthe Skyeandbecauseofthat,yourjourneywillhavetobeacombinationofTrainplusBusorTaxibeforeyoufinallyreachthe Skye.
Despitethesaying,thebeautyoftheIsleofSkyeislimitless.Theislandiseveryphotographer’sdreamwiththekindof visualitproduces.Evenforthosenotintophotography,thereareplentyofthingseveryonecanenjoythatdonotrequirea camera.FromhistoriccastlesandotherworldlylandscapestoScottishwhiskeyandlocalculture,nowonderSkyeistheace ofScotland.
ThatishowYaraMilbes,asenior executivewithstarstatusinMENA's cloudcommunicationtechnology sector,describesherongoingjourney intheregion'sbusinesslandscape. Underherbelt,Yaraboastsmany marketingandleadershipawardsshe's wondeservinglyinrecognitionofthe changeshebroughttosectorsand industriesthatwerepreviouslydeemed asrigidandunfathomable.Identity managementandbiometrics,law enforcementandcybersecurity, informationtechnologyand communications-younameit,she's tangiblyimpactedorcreatedsomekind ofsuccessthere-hard-earnedsuccess clenchedstubbornlyfromthejawsof succumbingtotheoutdatedpractices thatcharacterizedtheseindustries.
Yara'sdebutwasinAmman,Jordan withathree-yearstintatthecountry's largestmobileoperator,Orange Telecom,workinginthefunctionsof businessdevelopmentandproduct management.Inashorttime,thethenrecentWarwickBusinessSchool graduatedemonstratedwhatshe'smade of-steel,thatis-andintheprocess sharpenedherknowledgewith practicalskillsthatwouldprovetobe invaluableinthenextstopofher career.
InDubai,Yaragoestoworkatthecityemirate'sbustlingFinancialCentre, leadingtheeventsandpublicrelations functionforasector-leadingholding company Thisisherentrypointtothe informationtechnologysector,where shegainedvaluableexperience networkingwithindustrymavens throughoutDubai’sbusyevents calendar
Thishelpedhersecureavantagepoint fromwhichsheledtheconversationon
keytechnologiesandtransformative solutionsthathavechangedtheway welive,longbeforetheyemerged. This,amongstotherqualities,are activeingredientssustaininghersense ofleadershipwithenergyand fearlessnessbeforechange.
Innovativebynature,something clickedinYara'scareerandinsteadof turningaroundtoleavetheinformation technologymarketingsector,asmany marketersoftenchoosetodo,she doubleddownandoptedinsteadto bravethechallengewithamoveto globalcloudcommunicationsolutions leaderInfobipasHeadofMarketingMENA.Lessthanayearlater,sheis promotedtoGlobalMarketing Director,takingtheleadonInfobip’s extensiveglobalmarketingoperation spanningeightregions,fromAPACto LatinandNorthAmerica.
Inthispositionshedevelopsthesetof skillsthatwouldtakeherintothe worldofentrepreneurship,butnot beforethegamegotten-timesharder withCOVID-19spreadinglike,well,a virus,acrosstheglobe.Atthispoint, Yarahadtojuggleherownselfdevelopment,ademandingfull-time job,andthepandemicwoeswe’veall hadtogothrough.Doesshestopthere?
Theanswerisno.Sheshiftsgears againandstartsworkingonherfirst start-up;ageo-locatedgymbuddy& fitnesstrainersfinder,andthenher secondstart-up,alsointhefitness industry,ahomegymservice.
Theresponsibilitiesofasolo entrepreneurrequireadiversesetof skills.Theseincludetheabilityto resourceandthinkcreatively,the confidencetomakedifficultdecisions, andmostimportantly,thedepthof understandingnecessarytodelegate workwheneverandwherever necessary.Inahypercompetitiveworld
whereeveryonehasaccessto humanity’ssumofknowledgeontheir phones,itdoesnotsufficetobegood enough,andthisiswheredelegationis crucial.Partofdoingsomething correctlyisknowingwhentoleaveit inthehandsofspecialistsinfocused functionalareassoanentrepreneurcan focustheircreativefacultiesand mentaleffortondecisionmakingand complextasks.
“Itakeimmenseprideinmyabilityto ideate,develop,scaleandmonetizean ideawithminimalinvestmentand support,”statesYara,adding:“Itooka lotofmyentrepreneurialjourney’s experiencewithmetothecorporate worldwhereIhadtobuildteamsfrom scratchsometimes,andIrearranged andrefinedexistingteamstructuresto utilizeresourcesmoreefficientlyand groupcompetenciesmoreeffectively.”
AtHIDGlobalaswellasatInfobip andCEQUENS,nottomentionher ownstart-ups,Yara’sabilitytopool togethertheidealcombinationof humanandtechnicalresourceswasthe subjectofimportantbrandequityand recognitionmilestones.
Thisexperienceprovidedherwith invaluableexposuretovariousfacets ofthebusinessworld,somewhich wouldhavebeenbeyondherpurview asamarketingprofessionalinthe corporateworld.
Beingasingleentrepreneurissurelya challenging,ifnotdauntingtaskand demandsexceptionalskills, determinationandperseverance.But ontheotherhand,therewardsofitare equallygratifying,andtheexperience gainedishardlyattainablethrough conventionalcareerdevelopment means;thisempoweredYarawitha uniqueperspectiveandinsightsthat provedbeneficialinmanyaspectsof herpersonalandprofessionaljourneys.
Winnerofthe"InnovativeTechnologyMarketing PersonalityoftheYear"awardatTahawultech’sWomen inTechAwards,Dubai,March2023.
Ratherthanremainanchoredtoa certaindisciplineoftechmarketing, wheretrendsandmarketconditions canshiftwithhigherspeedand volatilitythaninotherfields,Yara's methodinvolvednetworking,accessto knowledge,andavestedinterestin technologicalprogressandhowit impactslives.
"To create impact in any industry, you must have the ability to lead creatively, and this is the only vehicle durable enough to navigate the constantly changing tech landscape, which can be a dynamic and challenging environment," Yara said.
Toleadwithimpact,youneedto remaingoal-orientedandtokeepyour eyeontheprizeastheysay.However,
navigatingthesechallengescreatively isessentialtoachievingthedesired outcome.Attimeslikethis,astrategy thatcombinescreativethinkingwith result-orientedmanagementstylecan provehighlyeffectiveindriving significantchange.
Inessence,leadingcreativelymeans thinkingbeyondthetraditionaland exploringunconventionalwaysto solveproblems.Itinvolvesharnessing one'simaginationandleveraging diverseperspectivestofindsolutions thatcangenerateamoresignificant impact.
CEQUENSisacloud-based communicationsolutionsprovider, specializesinbothCPaaSandSaaS solutions.Itsproductsuiteisdesigned
tocatertoeveryaspectofcommunication needs,fromtheconnectivitylayerto communicationAPIsandactual applicationsthatdeliverservicesover thesecommunicationchannels.
Thecompanywasfoundedin2011by KarimKhorshedandcurrentlyhasits headquartersinDubai,withsevenoffices spanningacrosstheglobe,including regionaloperationsintheUAE,KSA, Egypt,Pakistan,andmostrecentlyin Singapore,toexpanditsreachinthe Asia-Pacificmarket.Additionally,the companyalsohasanofficeinLondonto serveEMEAandNorthAfrican customers.
“In terms of our portfolio, we focus on delivering reliable business APIs and customizable communication solutions for developers, businesses and governments.”
CEQUENScaterstooverathousand customersinvariousindustries, includingbanking,fintech,platforms, retail,delivery,andmore.Asthemost connectedsolutionproviderinthe MiddleEastandAfricaregion,the companyhascountlessdirect connectionswithoperators,givingita significantcompetitiveedge.
“Withadecadeofexperienceinthe industry,wehavefacednumerous challengesandovercomethemto emergeasaleaderinourfield.”
Theteamhasadaptedtotheconstantly evolvingmarkettrendsandchanging customerneeds,leveragingthe innovativesolutionsandreliableAPIsto meettheirdemands.Throughtheir strategicexpansionacrosstheglobeand emphasisondeliveringvalue, CEQUENShassolidifieditspositionas atrustedpartnerforcommunication solutions.
IntheSaaSandCPaaSindustry,building astrongbrandiscrucialasthemarketis constantlyexpanding,especiallyinthe caseofSaaSwhichisexperiencing exponentialgrowth.Astraditional CPaaSarerapidlyshiftingtowards omnichannelcommunication,it's importantforbusinessestocreatea brandstorythatnotonlyportraystheir servicesandproductsinsimplifying globalcommunicationbutalsoreflects thefounders’ethos.
However,it'sahighlycompetitivespace, andforabrandtostandout,itneedsto havecompellingbrandpositioning,a solidbrandstory,andbuildbrandequity. Alackoftheseelementscanhinder businessgrowthaspeopletendtobuy frombrandstheyknow,trustorhave heardofbefore.Therefore,addressing thechallengesofbrandpresence,brand equity,andamarketingteamwasoneof thefirstpriorities.
“Leadership is all about helping your team succeed and preparing them for their next role.”
Firstly,theinventorywasanalyzedtoidentifywhatresourceswere needed,includingmanpowerandbudget.Secondly,datawascollectedto buildtherightbrandposition,whichwasusedtodrivebrandand performancemarketingcampaigns.
Anothermajorchallengethatthecompanyfacedwasthehighlevelof competitioninthemarket.However,thischallengewastackledby leveragingthecompany'sstrengths,suchastheirvastnetworkofdirect connectionswithoperatorsandadiversecustomerbaseinvarious industries.Byfocusingontheirstrengths,thecompanywasableto differentiateitselfandemergeasaleadingproviderintheMENAregion andbeyond.
“In terms of our portfolio, we focus on delivering reliable business APIs and customizable communication solutions for developers, businesses and governments.”
Intoday'smarket,theSaaSandCPaaSindustriesarerapidlygrowing,especiallytheSaaSsectorwhichisexperiencing exponentialgrowth.Therefore,it'scrucialforanybusinessoperatinginthesemarketstohaveastrongbrandpresenceand brandequity.However,thisiseasiersaidthandoneasthemarketisbecomingincreasinglycrowded,andstandingoutamong competitorsrequiresacompellingbrandstorythatresonateswithcustomers.
“When I first joined the company, one of the main challenges we faced was the lack of proper brand positioning and brand story, which also impacted business growth.”
Forcustomers,it’sallaboutfamiliarity.Peopletendtobuyfrombrandstheyknow,trust,orhavetriedbefore,sowithouta strongbrandelement,manybusinessesstruggletoscaleattheratetheyshould.Consequently,CEQUENSimmediately addressedthischallengebydevelopingacomprehensivebrandpositioningstrategy,whichincludedcreatingabrandstory thateffectivelycommunicatedourproductsandservicesandthebenefitstheyoffer
Anothersignificantchallengethatmanybusinessesfacetoday,includingCEQUENS,ismarketsaturationanddeclining marginsintheindustry.Toremaincompetitive,companiesareincreasinglydiversifyingtheirproductsuitesandoffering
“With a decade of experience in the industry, we have faced numerous challenges and overcome them to emerge as a leader in our field.”
high-value-addedproductsandservices thatgobeyondtheircommunication APIs.
“Forinstance,wehavedeveloped applicationsthatenableourclientsto analyzetheirdata,acquirecustomers, engagethem,onboardthem,andsecure them.Ourbrand'sessenceiscentered aroundtheideaofsimplesolutions, deeperconnections,wherewesimplify technologytosimplifyourclients'lives andmakeiteasierfortheircustomersto connectwiththem,”addsYara.
“We understand that technology can be overwhelming, especially for those who are not tech-savvy, such as banks and retailers.”
Asaresult,theteamfocuseson simplifyingtheirsolutionstohelp clientsbuilddeeperconnections withtheircustomers,theteam,and otherbusinesses.However, achievingthisrequiresasignificant investmentinbrandpositioning, whichcanbechallengingformany businesses,giventheslimmargins andhighcompetitionintheindustry.
Overall,CEQUENS’strategyfor addressingthesechallengesinvolves leveraginginventory,data,andthe teamtodrivebrandand performancemarketingcampaigns thatresonatewiththetarget audience.
“Wefocusondevelopingabrand storythateffectivelycommunicates thebenefitsofourproductsand services,whilealsosimplifying technologytohelpourclientsbuild deeperconnectionswiththeir customers.”
“Thesentimentbehindpayingit forwardisincrediblypowerful,and it'smorethanjustadvice,it'sa requesttoactivelyliftupthose aroundyou.AsDr.MayaAngelou oncesaid,"Whenthehealinghas happened,gooutandhealsomeone else.
Thisisadeeplypersonalandimportantphilosophyforme,andItrulybelieve thatwhenwefindsuccessandhelpinourownlives,wehavearesponsibility toextendthathelptoothers.
Onewaywecanpayitforwardisthroughmentorship,creatingopportunities, andofferingguidanceandresourcestothosewhoarestartingout.Even investinginyoungentrepreneurswithsmallideascanhaveahugeimpact.For thosewhodon'tfindsuccessinentrepreneurship,it'sokay.It'snotfor everyone,andthejourneyitselfcanprovidevaluablelifelessonsthatextend beyondjustprofessionalgrowth.
Asaleader,it'simportanttopayitforwardandembodythismindsetof generosityandsupport.Holdingbackinformationoropportunitiescanerode trust,bothwithinandoutsideofanorganization.It'smyresponsibilityasa leadertohelpothersgrowandsucceed,sothattheycaninturndogoodfor themselves,theircolleagues,andthecompany
Ultimately,payingitforwardcancreatearippleeffectofpositivechange,both withinourowncirclesandintheworldatlarge.Solet'sallmakeaneffortto payitforward,andmaketheworldabetterplacetogether.”
“Leadership is all about helping your team succeed and preparing them for their next role.”
TThebusinessworldisconstantlyevolving, withnewleadersemergingeveryyearwho bringfreshperspectivesandinnovative ideastotheirindustries.Aswelookahead to2023,severalbusinessleadersstandout asonestowatch.Theseindividualshave demonstratedexceptionalleadershipskills, achievedremarkablesuccess,andare poisedtocontinuemakinganimpactin theirrespectivefields.
OneoftheseinfluentialfiguresisKevin MacRitchie,aseasonedexecutivewitha diversebackgroundinthehigh-techsector, communications,andtheNGO community AstheCEOofTactical Rehabilitation,ahealthcarecompany dedicatedtoprovidingtop-qualitycareand productstoU.S.militarypersonnel,Kevin hasearnedareputationasoneofthemost successfulandvisionaryleadersinthe healthcareindustry.Hiscommitmentto excellenceandpassionforhelpingthosein needhaveinspiredhimtoinspireothers.
KevincomesfromtheHighTechSector andhasservedinvariousExecutive Managementandon-the-groundrolesat CiscoSystems,thecommunications industry,andtheNGOcommunity.His careerhasbeendiverse,spanningmultiple sectorssuchasGovernment,Service providers,Education,Healthcare,Defense, Insurance,Finance/Banking,andother businesssectors.Hehassupportednatural andwar-torndisasterresponseefforts, includingtechnology,medical,food,and safety/security
KevinjoinedtheteamatTactical Rehabilitationbecausehebelievesthatthe
UnitedStatesMilitarydeservesthe highestqualitycare,services,and productsavailabletomaximizetheir healthandhealing.Herecognizesthat historically,theservicesthatthese heroeshavereceivedhavebeen chronicallysubstandard.Tactical Rehabilitationprioritizesthe effectivenessandqualityofthe productsandservicesitprovides,as wellasitsteammemberswhodeliver thesesolutionstopatients.The companyisdedicatedtomanagingand sustainingahighlyefficientteamof certifiedprofessionalscommittedto ensuring"ServiceReady"statusforthe nation'sheroes.
Kevinasserts, "As I've observed in my experience, many companies prioritize delivering the least expensive product available, which unfortunately may not always lead to an effective or complete healing process. This approach often results in the need for replacement products or further injury for patients. At Tactical Rehabilitation, we're committed to addressing this issue and ensuring patients receive the best possible care."
TacticalRehabilitationwasestablished in2013byDavidMarr,whopresently servesastheChairmanoftheBoardof Directors,havingpreviouslyservedas theCEO.Observingthesubstandard qualityofDurableMedicalEquipment andservicesofferedtoActiveDuty Servicemembersandtheirfamilies, Marrinitiatedachange.Hefounded thecompanyontheprinciplethat servicemembersofcompanies deservedthebest,andheaimedto raisethebarandsetanewstandardfor care.
Itisafull-serviceDurableMedical Equipment(DME)companythat strivestoservethebraveindividuals
whoservethecountry.Thecompanyis committedtoprovidingtop-quality productsandunparalleledserviceto activedutyservicemembers,veterans, andtheirfamilies.Allofitsproducts arerigorouslytestedandproven effectivebyservicemembersdeployed invariouspartsoftheworld.The company'sofficestaffishighlytrained toofferthehighestlevelofcareand personalizedfitforpatientsandserve asavaluableresourceforhealthcare providers.
Thehealthcareindustryhastwomajor elements:patientcareandthebusiness endofthings.TacticalRehabilitation aimstoprovidethebestpossible patientexperiencewhileminimizing businessprocessesandisdedicatedto achievingitsgoal.Thecompany understandsthatpatients'timeis valuableandstrivestoreducethe volumeofbusinessprocesses associatedwiththishighlyregulated industry
Thecompanyisfocusedonmakingthe "TacticalExperience"thebestinthe industrybykeepingasmuchofthe businessendbehindthescenesas possible.Itworksdiligentlytoimprove thisaspectofoperationsandensure thatpatientcareistheprimaryfocus. Byutilizingdigitalsupportand meldingsupportdocumentation,itcan takecareofasmuchofthebusiness endaspossiblewithoutinterrupting patientcaretime.
Thecompany'sultimategoalisto provideitspatientswiththebest possiblecareandexperienceby minimizingtheimpactofbusiness processesonvisits.Witha commitmenttoimprovingoperations andkeepingpatientcareatthe forefrontofeverythingitdoes,Tactical Rehabilitationisdedicatedtoproviding
itspatientswiththehighestlevelof service.
TacticalRehabilitation,likemany companies,facedsignificantchallenges inadaptingtotherapidlyevolving healthcareindustryandchanging policies.Soonafteritsfounding,the companyhadtoadaptitsbusiness modeltomeettherequirementsof thesenewpolicies.Adaptingtomajor industrychangescanbedaunting, especiallyforayoungcompany.For TacticalRehabilitation,thismeant
reevaluatingitsexistingstrategyand significantlychangingitsoperations, processes,andofferings.Thecompany hadtostayup-to-dateonnewpolicies, regulations,andindustrystandards whileensuringthatitcontinued deliveringhigh-qualitycareand servicestoitsclients.
TacticalRehabilitationexperienced steadybutgradualgrowththroughout thelatterhalfofthe2010s.However, intheearly2020s,thecompanysawa significantboostinitsgrowthrate despitetheCOVID-19pandemic shutdowns.Thisprogresswasthe
resultofaseriesofstrategicdecisions takenbythecurrentBoardofDirectors andCEO,whobroughtinadditional leadershipandexpertisetotheteam. Thismoveenabledtheteamtoexecute operationalplansthathelpedthe companyweatheroneofthemost uniqueglobalcrisesinrecenthistory. Furthermore,itlaidthegroundworkfor broaderandmorerapidgrowthwithout compromisingthecompany's commitmenttoprovidingitspatients withthebestqualityproductsand services.
TacticalRehabilitation'sproductline consistsonlyofhigh-qualityitemsto ensureeachpatientreceivesalonglastingsolutionfortheirunique medicalneeds.Thecompanytakes prideinits"BattleTested"standards, whichensurethateveryproductmeets itshigh-performancestandardstoward theresolutionofhealingandnotjust slowingdownthedegradationofone's medicalcondition.Thiscommitment makesasignificantdifferenceinthe livesofthosetheyserve,allowing themtoremain"ServiceReady"during theiractivedutyandveteranyears.
TacticalRehabilitationspecializesin biomechanical,musculo-skeletal,nonpharmaceuticalpainrelief,andparasomniasolutions.Thecompany's expertiseintheseareasallowsitto excelinprovidingdoctorsandpatients withthebestpossiblecare.Whether throughhigh-qualityproductsor knowledgeablestaff,Tactical Rehabilitationiscommittedto deliveringthehighestservicetothose theyserve.
TacticalRehabilitationattributesits survivalandcontinuedsuccesstothe dedicationofitsteam.Eachteam
membersharesacommonpurposeand passionforservingothers,whichthey demonstratebyshowinguptowork everydayandputtinginthehardwork requiredtoassisteverypatientthat comestheirway Theteamholdsone anotheraccountabletoahighstandard ofexcellence,reflectedineverypatient interaction.Asacompanyservingthe world'sgreatestheroes,Tactical Rehabilitationisitsmostdependable provider
Thecompanyoperatesonapredictive mathematicalmodelbasedonpast performance.Itfocusesonidentifying areaswhereitcanimprovethequality ofitsoutreachtothosetheyserve whilemaintainingagrowthratefaster thantheindustrystandard.This approachenablesTactical Rehabilitationtoservethenation's heroesmorequicklyandefficiently Cohesiveteam
TacticalRehabilitationplacesahigh valueonitsteammembers, recognizingthateachpersonisnotjust amachinebutavaluablememberof theorganization.Itoffersexceptional employeebenefitsbutmaintainsits "familybusiness"values,evenasithas grownintoacorporate-levelbusiness. Thecompanyalsoaccommodates personalneeds,suchasallowingteam memberstochangerolesorregions withinreasontoallowforgrowthand tosupportmilitaryspouseswhomay needtorelocateduetomilitaryorders. TheteamatTacticalRehabilitationis uniquebecausemostofitsmembers arethepeoplethecompanyserves.Its missiontoprovidethehighestquality productsandservicestoActiveDuty ServiceMembers,Veterans,andtheir familiesispersonaltomostofits employees,withsomefittingmorethan oneofthesecategories.Themissionis, therefore,highlymeaningfultothe employees,andtheirpassionand dedicationtoitareamplified.This makesthemthebestteamtoachieve
Thehealthcareindustryhasundergone significantchangesinrecentyears, particularlywiththeriseof digitization.KevinthinksTactical Rehabilitationhasembracedthisshift andfoundwaystoleveragetechnology toimproveitspatientcareexperience. Bydigitizingitsprocessesand paperwork,thecompanyhasbeenable tomaximizeitsdedicated patient/providerinteractioninitiatives, leadingtoanevenbetter"Tactical Experience"foritspatients.
Whilevirtualappointmentshaveseena significantincreaseindemand,Tactical Rehabilitationremainscommittedto prioritizingthehealthandwelfareof itspatientsaboveallelse.Manyofits productsrequireatleastonein-person visitwithpatients.Itallowspatientsto choosehowtheycontinueinteracting withthecompanytofulfillits equipmentneeds.
AccordingtoKevin,aslongas healthcareprovidersdonotlosesight oftheheartoftheiroperations(the patient),digitizationshouldbring positivechangetothosetheyserve.By keepingpatientcareattheforefrontof theiroperationsandutilizing technologytoimprovetheirservices, companieslikeTacticalRehabilitation cancontinuetoprovidethehighest levelofcaretotheirpatientswhilealso adaptingtothechanginglandscapeof thehealthcareindustry.
Asacompanydedicatedtoproviding thebestpossiblecaretoitspatients, TacticalRehabilitationunderstandsthe importanceoflisteningtotheneedsof doctorsandpatients.Itstrivesto enablethetimelydeliveryofproducts andservicestoallUSMilitary
personnelinneed.However,its commitmenttothepatientscontinues. TacticalRehabilitationsupports numerousotherareasandconstantly expandsitsproductofferingswitha productreviewteamtobringnew solutionstopatients.
ViewsonEntrepreneurship
Kevinemphasizesthecrucialroleof entrepreneursingeneratingideasand takingactiontobringthemtolife.He believesthatindividualswhoaremore focusedonbusinessandprocessare betterabletounderstandthe importanceofentrepreneurship.Kevin encouragesaspiringentrepreneursto pursuetheirideasandcreatesomething thatbenefitsotherswhilepositively impactingtheirlives.
However,healsorecognizesthatat somepoint,entrepreneurswillneedto transitionfromtheinitialstagesof ideationandexperimentationtoamore strategicandsustainablephase. Bringinginexpertswithspecialized knowledgeinfinance,compliance,and businesssustainabilityisessentialto ensuretheventurecanthriveinthe longrun.Bydoingso,entrepreneurs canleveragetheirstrengthsand passionswhilemitigatingtheir weaknessesandensuringthesuccess oftheirventure.
Kevinbelievesthatover90%ofnew businessesfailwhentransitioningfrom ideationtosustainablegrowth.Thisis duetothedifficultyentrepreneursface inlettinggooftheirinitialideasand allowingotherstocontribute. However,bybringinginateamwith diverseskillsandperspectives, entrepreneurscancreateastrong foundationforsuccess.Leveragingthe wholevillageoftalentsiscriticalto creatingasustainablebusinessthatcan makeasignificantimpact.
“Tactical Rehabilitation strives to serve the brave individuals who serve the country and is committed to providing top-quality products and unparalleled service to active duty service members, veterans, and their families.”
Unlikeintheoldendays,you don’treallyneedayogioryogini toteachyouhowtodothe yogasanas.AbigthankstoTim Berners-Lee,whofirstproposed theideaoftheinternetin1989,a momentthatledyoutosearch aboutyogasanas,andultimately tous.
AlthoughoriginatedinIndia, Yogasanaispracticedfor thousandsofyearsglobally.And despitebeinganoldpractice,its benefitsstillapplytoday.Here’s thethingthough:Yogadoesn’t discriminate.Peopleofallshapes andsizescanstarttheirjourney atanyage—itwillbenefityour mind,body,andsoul tremendously.
Whiletherearemanytypesof Yogasanatogetyourjourney started,wehavehandpickedour top10beginner-friendly yogasanassoyoudon’thaveto. Yourjourneystartsin3...2...1..!
1.Sukhasana
Starteasy.No,literally.Beginwith Sukhasana,alsocalledanEasyPose.In Sanskrit,SukhmeansHappy Thisisoneof thosetypesofyogasanathataimstoput youinacontent,meditativestate.
Ÿ Steps-by-StepInstructions:
Step1:Startinaseatedposition.Bendand widenyourkneesandcrossyourshins.Slip eachfootbeneaththeoppositekneeand bringtheshinstowardyourtorso.
Step2:Sitinarelaxedposition,making surethere’sacomfortablegapbetween yourfeetandpelvis.
Step3:Donottiltyourpelvisforwardor back.Keepitinaneutralstate.
Step4:Straightenyourshoulderblades
Step5:Ensurethatyourbodyweightis balancedacrosssittingbones
Step6:Takeadeepbreathandexhaleafter around3seconds
Step7:Exchangethecrosspositionofthe legsanddothisposeforapprox.1minute oneachleg.
Ÿ Benefits:
1.Thecombinationofincreasedpostural awarenessandthemeditativestateit createshelpsyourelievestress.
2.Holdingthemuscleshelpsyou strengthenyourcoremuscles.
Ÿ Difficulty Level: ★☆☆☆☆
2.Tadasana
‘Tada’inSanskritmeansmountainand ‘asana’meanspose.P.S. You’regoingto hearaboutthe‘asana’partalotasyouread ahead.
Thisbeginner-friendlyposeissometimes alsocalledamountainpose.Moreover, Tadasanaisoftenagreatposetopractice beforebeginningthestandingposes.
Ÿ Step-by-StepInstructions:
Step1:Standwithyourfeetslightly apartfromeachotherwhile maintainingbalance.
Step2:Inhaleandraiseyourarms aboveyourhead.Withyourpalms facingupandvisionahead,meshup yourfingerstogether
Step3:Exhaleandliftyourshoulders towardyourears.Returntheshoulders totheiroriginalpositionandlower yourspineasyoustraightenyour postureandopenupyourchest.
Step4:Relaxyourmuscles
Step5:ReturntoStartingposition
Ÿ Benefits:
1.Therearevarioustypesofyogasana thathelpwithyourlowerbackpain, andthisisnoexception.Tadasanawill workwondersforthepain,tightness, andstiffnessofyourlowerback.The poseisespeciallyhelpfulforpeople withsedentarylifeorwhohaveabad postureorslouch,asitstretchesyour spine.
2.Tadasanaimprovesmetabolismand helpsyoustayatyouridealweightby keepingobesity-relatedproblemsat bay
3.Aidsinclearingclogged-uplungs causedbypollutionorasthmaor COPD,helpingyoubreatheeasy
4.Rejuvenatesmindandbody improvingmemory,focus,and concentration.
5.Alleviatesstress,anxiety,aswellas depressioninsomecases.
Ÿ Difficulty Level: ★☆☆☆☆
3.Uttanasana
Oneofthemostbeginner-friendly typesofyogasana,Uttanasanaisapart
oftheSuryaNamaskarRoutine.Theasanais afull-bodystretchposewhereyoustand withyourupperbodyfoldedforward.Here’s whatthatnamemeansinSanskrit:‘Ut’ meansintense,‘tan’meansstretch,andyou alreadyknowwhat‘asana’means.
Ÿ Step-by-StepInstructions:
Step1:Standstraightwithhandsrestingon yourside
Step2:Inhaledeeply
Step3:Exhaleandslowlybendyourknees forwardwhileslightlymovingyour tailbonesandhipsback
Step4:Restyourhandsonthegroundnext toyourfeetwhereyourchestshouldbe aboveyourfeet.
Step5:Ensurethatyourhamstringsare feelingthestretch.Ifnot,extendyourknees abitmore.
Step6:Maintainthepositionfor5to10 seconds
Step7:Engageyourcore,andinhaleasyou putyourhandsonyourknees
Step8:Slowlycomebacktotheinitial mountainpose.
Ÿ Benefits
1.Ifyou’resomeonewhositsforalonger periodoftime,Uttanasanaisanidealpose foryoutopractice.
2.Helpsyoustretchhamstrings,hips,and calvesforbettermobility.
3.Strengthensyourlegsandmakesyour spinestrongyetflexible
4.RegularpracticeofUttanasanaimproves bloodcirculation
5.Energizesyoubyeliminatingfatigueand exhaustion
6.Improvesleeppatternandhelpsinsomnia
Ÿ Difficulty Level: ★☆☆☆☆
4.Trikonasana
Trikonasanaisoneofthetypesof yogasanathathasbothmentaland physicalbenefits.Interestingly, manymanypeoplestarttheiryoga sessionwiththispose.However,it isimportanttoknowthatthispose shouldnotbeheldforalonger periodoftimeifdoneatthe sessionstart.Ontheotherhand, youcanendyouryogasessionby doingthisasanaforalongtime.
Ÿ Step-by-StepInstructions
Step1:Standstraightwithyour legsapart
Step2:Inhale,andraiseyourright handstraightaboveyourhead, paralleltotherightear
Step3:Exhaleandbendyourtorso fromthewaisttoyourleft
Step4:Slideyourleftarmdown nexttoyourleftlegtillyour fingersareatyourankle
Step5:Makesureyourrightarm ishorizontalasyourheadistilted left
Step6:Holdtheposefor30 seconds,keepingyourkneesand elbowsstraight
Step7:Inhale,standstraight,and repeatthesameprocessforthe otherside
Ÿ Benefits
1.Tacklesdigestiveissuessuchas indigestion,gastritis,flatulence, andacidity.
2.Increasesspineflexibilityand helpsreducebackache
3.Helpstoneyourwholebody alongwithaligningshouldersfor anidealshape
4.Bringsrelieffrommenstruationrelatedissuessuchasmenstrual cramps
5.Releaseshappyhormonesand reducesstress
6.Reducesinflammation
Ÿ Difficulty Level: ★☆☆☆☆
5.Dhanurasana
Everheardaboutthetypesof yogasanacalled“Bow-gasanas?”
Probablynot,becausewejustmade thatup.However,Dhanurasanaisa back-bendingposewhereyourbody actuallylookslikeabow Asaresult, it’salsoknownasthe“BowPose.” What’simpressiveisthatthementions ofDhanurasanacanbetracedbackto the19thCenturytexts.
Ÿ Step-by-StepInstructions
Step1:Lieonyourstomach,making sureyourfeetareapart
Step2:Keepyourhandsontheside ofyourbody
Step3:Bendyourkneesslowlyand bringyourhandsbacktograbyour ankles
Step4: Takeadeepbreath,andas youdothat,liftyourchestupfromthe groundwhilepullingyourlegs backward
Step5:Keepyourvisionahead
Step6:Holdthepositionforapprox. 15to20seconds
Step7:Exhaledeeplyasyoubring yourlegsandchesttothegroundto releasethepose
Ÿ Benefits
1.Preventsgastrointestinalproblems suchasbloat,constipation,IBS,and more.
2.Improvesyourdailyactivityby strengtheningyourcore
3.Improvedflexibilityprevents problemslikeherniateddisc,slip disk,andothers.
4.Releasesmuscletensionfromthe lowerbackalongwithpainand stiffness.
5.Improvesyourupper-back strengthforbettermovement
Ÿ Difficulty Level: ★★☆☆☆
6.Bhujangasana
Thisisaback-bendingtypesof yogasanathatmakesyoulooklikea hood-raisedcobra.Becauseofthis visualcharacteristic,itisalsoknown asthecobrapose.‘Bhujanga’isa Sanskritwordthatmeanssnakeor Cobra.
Ÿ Step-by-StepInstructions
Step1:Placeyourpalmsflatonthe groundunderyourshoulder
Step2:Takeamomentandpause,as youlookatthegroundwithyour neckinaneutralposition
Step3:Extendyourtoesbackand pressalltoenailsdowntoactivate yourquad
Step4:Rotateyourinnerthighs upwardtobroadenyourlowerback
Step5:Liftupyourheadandchest asyourollyourshouldersbackand down,asyoulightlypressdownwith yourhands
Step6:Focusonliftingyourchin whilekeepingthebacksideofyour necklong
Step7:Keepyourarmsstraight whilekeepingyourshouldersaway fromtheears
Step8:Releasethepose
Ÿ Benefits
1.Reducesstiffnessofyourbackifany alongwiththepain
2.Helpstoneupstomachmusclesin additiontotheshouldersandarms
3.Enhancesmoodandimprovesenergy levels
4.ImprovesPostureandIncreases Confidence
5. Soothessciaticnervepain
6.Increaseslungcapacityandreduces asthma-relatedproblems
7.HelpsRecoverMenstrual-Related irregularities
Ÿ Difficulty Level: ★☆☆☆☆
7.Savasana
Finally,cooldownwithSavasana.After engaginginvarioustypesofyogasanas, Savasanahelpsyourelaxasitbrings yourheartrateandbreathingtonormal levels.CorpsePose,asit’salternatively calledisanancient15th-centurypose. Additionally,Savasanausesa combinationofYogaNidraMeditation andrelaxationtoincreaseyouroverall awareness.
Ÿ Step-by-StepInstructions
Step1:Liedownonyourback
Step2:Letyourfeetandarmsflopopen
Step3:Relaxyourarmsafewinches awayfromyourbodyasyourpalmsface thesky
Step4:Closeyoureyesandtakeslow deepbreathsthroughyournose
Step5:Relaxyourwholebodyby makinganyneededadjustments
Benefits
1.Bringsyourincreasedheartto normalcyafteralltheexercises
2. Inadditiontocalmingyourmind,italsorelaxeseachpartof yourbody.Thisteachesyourbodytotacklestressfultriggers calmly,withoutanyunnecessarypanic
3. Easespainandinflammationofthejointsandmuscles
4.Regulatesemotionsandbalancesthenervoussystem
5.Helpsyoubecomemoreconsciousandawareofyour surroundings,helpingyoufeelmoreconnected
Intoday’schaoticworld,goodhealthisoneofthekeyfactorsthat couldgiveyouanadvantageoverothers.Whenwesayhealth,it couldbeanythingfromyourmind,body,orevenyoursoul.Ifyou areonthelookouttostartyouryogajourney,thetypesofyogasana mentionedaboveareexactlywhatyouneedtostrikethatmuchneededbalanceinlife.
