The Most Successful Business Leader to Watch Out for 2023

HAMID

President & CEO LEGAL SOFT KOHAN

Transforming The Legal Industry With Client-centric Solutions

S UB S CRIBE

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F r o m E d i t o r ’ s D e s k

ecomingasuccessfulbusinessleaderisacomplexandmultifacetedprocessthat requiresacombinationofpersonaltraits,skills,knowledge,andexperience.Atits core,leadershipisaboutinfluencingpeopleandorganizationstowardsacommongoal orvision,anditrequirestheabilitytomaketoughdecisions,inspireandmotivateothers,and adapttochangingcircumstances.

Oneofthekeytraitsofsuccessfulbusinessleadersisaclearandcompellingvisionofwhere theywanttheirorganizationtogoandhowtheyplantogetthere.Thisrequiresnotonlyadeep understandingoftheindustryandmarkettrendsbutalsotheabilitytothinkcreativelyandtake calculatedrisks.

FeaturingforTheEnterpriseWorld’sthisissueofTheMostSuccessfulBusinessLeaderto WatchOutarethestoriesofsuchleaderswhoareinspiringothers.

Forthecoverstoryreadabout-

HamidKohan,theesteemedPresident/CEOofLegalSoft,isavisionaryleaderwhohas continuouslypropelledhiscompanytowardsunparalleledsuccess.Withaprofound understandingofthelegaltechnologylandscapeandanunwaveringcommitmentto innovation,KohanhastransformedLegalSoftintoatrailblazingforcewithintheindustry.

Underhisastuteguidance,thecompanyhasexperiencedremarkablegrowth,consistently exceedingexpectationsandsettingnewbenchmarks.Kohan'sexceptionalleadershipskills, strategicacumen,anddedicationtoexcellencehavenotonlypositionedLegalSoftasamarket leaderbuthavealsoearnedhimwidespreadrecognitionasatruepioneer.

Withanindomitablespiritandafocusondrivinghisorganizationtowardsgreaterheights, HamidKohanepitomizestheepitomeofavisionaryleader.

“Myleadershipphilosophyisrootedinthreefundamentalprinciples:trust,transparency,and continuouslearning.”

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Forthecoverstoryreadabout-

HamidKohan,theesteemedPresident/CEOofLegalSoft,isa visionaryleaderwhohascontinuouslypropelledhiscompany towardsunparalleledsuccess.Withaprofoundunderstandingofthe legaltechnologylandscapeandanunwaveringcommitmentto innovation,KohanhastransformedLegalSoftintoatrailblazing forcewithintheindustry.

Underhisastuteguidance,thecompanyhasexperiencedremarkable growth,consistentlyexceedingexpectationsandsettingnew benchmarks.Kohan'sexceptionalleadershipskills,strategic acumen,anddedicationtoexcellencehavenotonlypositioned LegalSoftasamarketleaderbuthavealsoearnedhimwidespread recognitionasatruepioneer

Withanindomitablespiritandafocusondrivinghisorganization towardsgreaterheights,HamidKohanepitomizestheepitomeofa visionaryleader.

“Myleadershipphilosophyisrootedinthreefundamental principles:trust,transparency,andcontinuouslearning.”

L E A D E R S I N S P O T L I G H T

Hamid Kohan 12

C O N T E N T S

Hamid Kohan – Transforming the Legal Industry with Client-Centric Solutions

HamidKohan,theesteemedPresident/CEOofLegal Soft,isavisionaryleaderwhohascontinuously propelledhiscompanytowardsunparalleledsuccess. Withaprofoundunderstandingofthelegaltechnology landscapeandanunwaveringcommitmentto innovation,KohanhastransformedLegalSoftintoa trailblazingforcewithintheindustry

Underhisastuteguidance,thecompanyhas experiencedremarkablegrowth,consistentlyexceeding expectationsandsettingnewbenchmarks.Kohan's exceptionalleadershipskills,strategicacumen,and dedicationtoexcellencehavenotonlypositionedLegal Softasamarketleaderbuthavealsoearnedhim widespreadrecognitionasatruepioneer.

Withanindomitablespiritandafocusondrivinghis organizationtowardsgreaterheights,HamidKohan epitomizestheepitomeofavisionaryleader The EnterpriseWorldisproudtointroducehimasoneof

LeadershipApproach

theMostSuccessfulBusinessLeaderstoWatchOutforin 2023. “My leadership philosophy is rooted in three fundamental principles: trust, transparency, and continuous learning.” Withastrongbeliefinthepoweroftrust,heunderstands thatitformsthebedrockofanysuccessfulrelationship, whetherwithclients,employees,orstakeholders.By fosteringacultureoftransparencyandconsistentdelivery, heensuresthattrustisbuiltandnurturedthroughoutthe organization.

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IdentifyingtheRightFirmforHealthcareProviderNetworking

KOHAN HAMID

KOHAN

& CEO

President

KOHAN HAMID

Kathleen Lantos Photography

“My leadership philosophy is rooted in three fundamental principles: trust, transparency, and continuous learning.”

HamidKohan,theesteemed President/CEOofLegalSoft,isa visionaryleaderwhohascontinuously propelledhiscompanytowards unparalleledsuccess.Withaprofound understandingofthelegaltechnology landscapeandanunwavering commitmenttoinnovation,Kohanhas transformedLegalSoftintoa trailblazingforcewithintheindustry.

Underhisastuteguidance,the companyhasexperiencedremarkable growth,consistentlyexceeding expectationsandsettingnew benchmarks.Kohan'sexceptional leadershipskills,strategicacumen,and dedicationtoexcellencehavenotonly positionedLegalSoftasamarket leaderbuthavealsoearnedhim widespreadrecognitionasatrue pioneer.

Withanindomitablespiritandafocus ondrivinghisorganizationtowards greaterheights,HamidKohan epitomizestheepitomeofavisionary leader.TheEnterpriseWorldisproud tointroducehimasoneoftheMost SuccessfulBusinessLeaderstoWatch Outforin2023.

LeadershipApproach

“My leadership philosophy is rooted in three fundamental principles: trust, transparency, and continuous learning.”

HWithastrongbeliefinthepowerof trust,heunderstandsthatitformsthe bedrockofanysuccessfulrelationship, whetherwithclients,employees,or stakeholders.Byfosteringacultureof transparencyandconsistentdelivery, heensuresthattrustisbuiltand nurturedthroughouttheorganization.

Recognizingthedynamicandrapidly evolvingnatureoftheindustry,he placesgreatemphasisoncontinuous learning.Heunderstandsthattostay aheadofthecurveandbetterserve clients,itisessentialtochallenge oneselfandadapt.Asaleader,hetakes ituponhimselftofacilitateand encourageacultureoftrust, transparency,andlearningamonghis teammembers.

Enshriningtheseprinciplesintothe companyculturehasbeenaconscious andcontinuouseffort.Bymaintaining flathierarchies,promotingopen communication,andvaluingevery voice,heensuresthattheseprinciples arereflectedatalllevels.Regularteam meetings,feedbacksessions,andtown hallsserveasplatformsforindividuals toexpresstheirviews,discuss concerns,andcontributeideas.

Kohanadds, “Our leadership team leads by example, demonstrating these principles in their actions and decisions. We invest heavily in employee development, providing ample opportunities for learning and growth. We also foster an environment where failure is seen not as a setback but as an opportunity to learn, grow, and innovate.”

AbouttheCompany

LegalSoftisagrowth-focused companythatspecializesinproviding innovativemarketingandvirtuallegal staffingsolutionstolawfirms throughouttheUnitedStates.Founded sevenyearsago,thecompanyhas

experiencedremarkableexpansion, boastingaglobalteamofover150 professionalsspreadacrossseven offices.

Throughoutitsjourney,thecompany hasachievednumerousnoteworthy milestonesthatserveasatestamentto itscommitmenttoexcellence.Having assistedover650+lawfirmsintheir growthendeavors,ittakesprideinits abilitytoplacemorethan1,000virtual legalemployeesinvariouscapacities, thusempoweringitsclientstooptimize theiroperationsandconcentrateon theircorelegalpractice.

Attheheartofitsmissionliesthe aspirationtounlockthetruepotential

“Innovation and adaptability are at the core of our corporate philosophy at Legal Soft.”

Kathleen Lantos Photography

oflawfirmsbyseamlesslyintegratingmodern businesspracticesandcutting-edgetechnologies intotheiroperations.Thecompanyfirmlybelieves that,likeanyotherbusiness,lawfirmscanderive substantialbenefitsfromstrategicmarketing, efficientstaffing,andaclient-centricapproach. LegalSoftremainscommittedtoaidinglawfirmsin achievingthesetransformativeadvantages.

InspirationbyInnovation

HamidKohandrewinspirationfortheinceptionof LegalSoftfromablendofhisextensiveprofessional experiencesandastuteobservations.Havingspent twodecadesimmersedintheworldofhigh-tech startupsinSiliconValley,hedevelopedamindset thatchallengedthestatusquoandrelentlessly pursuedopportunitiesforimpactfulchange.

Throughouthisjourney,Kohankeenlyobserveda starkcontrastbetweenthelegalindustryandthe fast-paced,modernbusinesspracticesprevalentin

othersectors.Despiteitsprofoundsocietal importance,henoticedthatthelegalfieldoften laggedbehindinembracingcontemporary approaches.

Lawyersexcelledatpracticinglaw,armedwith specializededucationandrigoroustrainingto navigatecomplexlegallandscapes.Kohanadds, “However, running a successful, scalable law firm requires an additional skill set that isn't typically taught in law schools - understanding of strategic marketing, efficient operations, and modern HR practices like virtual legal staffing.” Identifyingthis gap,hesawanopportunitytobridgeit,givingriseto thebirthofLegalSoft.

BoonofTechnology

Technologyisanindispensableassetforthesuccess ofanymodernbusiness,providingafoundationfor streamlinedoperations,heightenedproductivity,and improvedefficiencythroughprocessautomation,

Kathleen Lantos Photography

KOHAN

workflowoptimization,andreal-time dataanalysis.Additionally,technology playsacrucialroleinfacilitating effectivecommunicationand collaboration,fosteringseamless connectivityanddrivinginnovation.

Aswithanybusiness,technologystands asthebedrockofLegalSoft'sservice deliverymodel.Itempowersthe companytodeliveraseamless,efficient, andremarkablyeffectiveexperienceto itsclients.

Kohanadds, “We use state-of-theart technology to manage our virtual legal staffing services, ensuring seamless communication, collaboration, and project management.” Leveragingcloudbasedtoolsandplatforms,the companyempowersitsvirtual employeestoperformtheirduties withthesamelevelof effectivenessandefficiencyasif theywerephysicallypresent withintheclient'soffice.

Challenges

Duringtheearlydaysofthestartup,Legal Softencounteredseveralchallengeswhile venturingintoatraditionalindustry.One oftheprimaryhurdleswasovercoming theinherentresistancetochangewithin thelegalindustry.Withmanylawfirms operatinginthesamemannerfordecades, therewasconsiderableskepticism surroundingtheadoptionofnew technologiesandmethods,particularlyin therealmsofvirtuallegalstaffingand digitalmarketing.

Kathleen Lantos Photography

COVER STORY

Educatingpotentialclientsaboutthe valueoftheservicespresentedanother significantchallenge.Thecompany hadtodemonstratethetangible benefitsofstrategicmarketingand efficientoperations,areasnottypically coveredinlawschoolortraditional legalpractices.

Furthermore,buildingateamof professionalswhopossessedadeep understandingofboththelegal industryandthebusinessworldproved tobeacomplextask.Thecompany soughtindividualswithaunique combinationofskills,encompassing expertiseinlegalsystems,advanced marketingstrategies,andadaptability tothriveinafast-paced,innovative environment.Overcomingthese challengesrequiredmeticulouseffort andapersistentdrivetosucceed, ultimatelypropellingLegalSoft towardsitspositionofprominencein theindustry

ABreakthrough

Theturningpointforthecompany occurredacoupleofyearsintoits journeyasitsteadilybuiltitsclient baseandrefineditsservices.Kohan says,“Therealbreakthroughcame whenwelandedacontractwithamidsizedlawfirmthatwaslookingto undergoasignificanttransformation.”

Workingcloselywiththefirm,Legal Softrevolutionizeditsmarketing strategyandimplementeda comprehensivevirtuallegalstaffing solution,yieldingremarkable outcomes.Thelawfirmexperienceda notablesurgeinnewclient acquisitions,enhancedoperational efficiency,andsignificantgrowthinits financialperformance.

Thissuccessstoryspreadthroughout thelegalcommunity Thisresultedina surgeofinquiriesandnewcontracts, firmlyestablishingLegalSoftasa

trustedpartnerforlawfirmsseeking operationalscalabilityandpavingthe wayfortheirrapidexpansionin subsequentyears.

GrowthandSuccess

Overthepastsevenyears,the companyhasexperiencedremarkable growthacrossmultiplekeyindicators, showcasingitsongoingsuccess.The teamhasexpandedfromitshumble beginningsasasmallgroupof founderstoaglobalworkforceofover 150employees,reflectingan impressivecompoundannualgrowth rate(CAGR)ofapproximately60%.

Intermsofclientele,ithastransitioned fromassistingonlyahandfuloflaw firmsinitsinitialyeartonowserving over650+firms.Furthermore,the numberofvirtualemployeesplacedby thecompanyhassurpassedthe significantmilestoneof1,000.

Financially,thecompanyhasachieved exponentialrevenuegrowth.Presently, itisgeneratingamonthlyrevenuein theseven-figurerange,andithas ambitiousplanstodoublethatfigure bythefirstquarterof2024, demonstratingitscommitmentto sustainedfinancialsuccessandfuture expansion.

BuildingonExcellence

LegalSoft'ssuccesscanbeattributed toacombinationofkeyfactors, foremostamongthembeingthe profoundunderstandingofitsclients. Centraltothecompany'songoing achievementsisitscultureof innovationandcontinuous improvement.

Kohansays, “By focusing on the intersection between legal expertise and business growth, we've been able to offer solutions that truly resonate with our clients and deliver real, measurable results. This focus has

helped us to stand out in a crowded marketplace and build a strong reputation within the legal industry.”

Acustomer-centricapproachhas yieldedhighratesofclientsatisfaction andretention,withmanyclientsopting tocontinuetheircollaborationwith LegalSoftyearafteryear.Fosteredby aculturethatvaluescollaboration, continuouslearning,andapursuitof excellence,itsteamconsistently delivershigh-qualityservicesthatdrive clientsuccess.

Reflectingonitsjourneythusfar, LegalSoftacknowledgesthatthese fundamentalelementshavebeen instrumentalinitssuccess.Looking ahead,theyremainconfidentthatby adheringtotheseguidingprinciples, theywillcontinuetogrow,innovate, andempowertheirclientstoachieve theirgoals.

StrikingtheBalance

Balancinginnovation,risk-taking, stability,andprofitabilityisa challengingaspectofbusiness, particularlyinadynamicand competitiveindustry.LegalSofthas developedamultifacetedapproachto achievethisdelicatebalance.Kohan says, “Our strategy begins with strategic planning and prioritization, evaluating opportunities based on alignment with our business strategy, customer impact, and return on investment.”

Strongfinancialmanagementensures accurateforecastingandresource allocationforinnovationwhile maintainingoperationalexpensesand profitability.Riskmanagementis ingrainedthroughdetailedanalysisand mitigationstrategiesforeach opportunity,reducingpotential downsides.

Thecompanyembracesiterative developmentandtesting,creating

MinimumViableProductspilotedwith customers'feedbacktorefinebeforefull launch.Itaddressesrealneeds,increasing itssuccessandcontributiontotheoverall profitability Thiscomprehensiveapproach hasenabledLegalSofttosustainablygrow whileembracinginnovationand maintainingstability.

TalentDevelopment

“We believe that our talented and dedicated team is our biggest asset and a key differentiator in our success story.”

LegalSoftrecognizesthepivotalroleofits humancapital.Talentidentificationand nurturingareintegraltothecompany's systematicandongoingprocess.Robust performancemanagementsystems evaluateemployeesbasedontheirresults, competencies,andalignmentwith companyvalues,incorporatingpeer feedbackandself-assessmentforaholistic evaluation.

Itoffersdiverselearningopportunities suchasinternalandexternaltraining, workshops,conferences,andexperiential learningthroughstretchassignmentsand cross-functionalprojects.Mentorshipplays apivotalrole,providingemployeeswith guidance,advice,andabroader perspective.Leadersserveasmentors, investinginthenextgenerationofleaders, whilepeermentorshipfosters collaborationandmutuallearning, contributingtoacultureofgrowthand development.

SettingItApart

LegalSoftspecializesintwocoreareas: strategicmarketingservicesandtailored virtuallegalstaffingsolutionsdesigned specificallyforlawfirms.

Thestrategicmarketingservicesare dedicatedtohelpinglawfirmsenhance clientattraction,retention,and engagement.Thecompanyleveragesdatadriveninsights,advancedanalytics,and contemporarymarketingtechniquessuch

Kathleen Lantos Photography

ascontentmarketing,SEO,andsocial mediamarketing.Withthese,it developsandimplementseffective marketingstrategiescustomizedfor eachclient.

Inaddition,itoffersvirtuallegal staffingsolutionsthatcatertothe uniqueneedsoflawfirms.The comprehensiverangeofstaffing servicesincludesvirtualparalegals, legalsecretaries,customerservice representatives,andmore.Througha meticulousselectionprocess,the companyensuresthatonlyhighly skilledprofessionals,capableof seamlesslyintegratingintoaclient's operationsanddeliveringimmediate value,areprovided.

StayingAhead

“Innovation and adaptability are at the core of our corporate philosophy at Legal Soft.”

Thecompanyemploysarangeof strategiestoupholditscompetitive edge.Akeyaspectisfosteringa cultureofcontinuouslearningand curiositywithintheorganization.Legal Softprioritizesregulartrainingand developmentprograms,encouraging employeestostayabreastofindustry trendsandtechnological advancements.

Thiscommitmenttoknowledge sharingensuresaskilledandagile workforcecapableofcriticalthinking andinnovation,enablingthemto addressevolvingclientneedsand adapttochangingmarketdynamics.It alsomaintainsastrongfocusonclient satisfaction.

Furthermore,thecompanyadoptsa strategicapproachtoinnovation, carefullyassessingeachopportunity basedonitspotentialtoenhanceclient valueandalignwiththecompany's overallbusinessobjectives.By avoidingtheindiscriminatepursuitof

everytrendortechnology,the companyensuresthatitsinnovations arepurposefulandeffective,delivering tangiblebenefitstoclientsanddriving sustainablegrowth.

NavigatingRisks

LegalSoftrecognizestheinherentrole ofrisk-takinginthebusiness landscape,particularlywithinits dynamicindustry.However,itadoptsa systematicandcalculatedmindset whenapproachingrisks.Kohanadds, “We use a robust decision-making framework that includes thorough research, careful analysis of potential outcomes, and risk mitigation strategies.”

Ratherthanshyingawayfromrisks, LegalSoftaimstomakeinformed decisionswherethepotentialrewards outweightheassociatedrisks.They performdetailedriskassessments, developcontingencyplans,diversify initiatives,andgraduallytestnew approachesbeforefullimplementation.

Monitoringoutcomescloselyallows themtoadaptandadjusttheircourseas needed.Thisensuresabalanced approachtorisk-takinganddecisionmakingthatcontributestotheirsuccess andgrowth.

SuccessfulExpansion

TheexpansionofLegalSoft'svirtual legalstaffingservicestoinclude specializedlegalresearchhasemerged asoneofthemostsuccessfulrecent initiatives.Recognizingthegrowing demandamonglawfirmsfortop-notch researchsupport,itidentifiedthe challengesfirmsfaceinhiringfulltimeresearchstaff.

Kohansays, “We launched a virtual legal research service that allows law firms to access expert legal researchers on a flexible, on-demand basis. The service has been a significant success,

with high adoption rates among existing clients and attracting a considerable number of new clients.”

Multiplekeyfactorscontributedtothe successfullaunch.Anunderstandingof itsclients'needsenabledittodevelopa servicethatdirectlytackleda significantchallengeintheindustry Leveragingitsextensiveexperiencein boththelegalandvirtuallegalstaffing sectors,LegalSoftensuredthedelivery ofhigh-qualityresearchservices. Furthermore,theirstrongclient relationshipsprovidedareceptive marketforthenewoffering,resulting inswiftadoptionandpositive feedback.

ABrightFuture

Withaclient-centricapproachto businessgrowth,thecompany prioritisestheevolvingneedsand challengesofitsclients.By maintaininganopendialogue, conductingthoroughindustryanalysis, andanticipatingfutureclient requirements,itensuresitsproducts andservicesremainrelevant.

Enhancementsthatdelivermaximum value,suchasincreasedefficiency,cost savings,andbetterclientoutcomes, undergoarigorouscost-benefit analysisbeforeimplementation. Internalcapabilitiesareevaluated,and necessarymeasuresaretakentobridge anygapsthroughtechnological investments,upskillingemployees,or strategicpartnerships.

Usinganagileapproach,itdevelops minimumviableproducts,gathers feedback,andrefinessolutionsto consistentlydeliversuperiorvalueto clients.Withacultureofcontinuous innovation,LegalSoftstrivestostay aheadoftheevolvinglegalindustryby consistentlyenhancingitsofferings.

Kathleen Lantos Photography

“We believe that our talented and dedicated team is our biggest asset and a key differentiator in our success story.”

IMPARTING KNOWLEDGE HEARTS

Hamid Kohan, a highly serial entrepreneur, public award-winning author expertise in scaling law book, "How to Scale Firm," has received critical multiple Hamid has recently titled "How to Scale Your eagerly awaited book integration of articial legal industry, offering insights on leveraging rm expansion

To access a free copy book, simply scan the below. We encourage advantage of this valuable benet from Hamid's and experience in

KNOWLEDGE AND WINNING HEARTS

highly accomplished public speaker, and author known for his law rms. Hamid's rst Scale Your Stupid Law critical acclaim and awards.

published a sequel This Your AI Law Firm." book explores the articial intelligence into the offering groundbreaking leveraging AI technologies for and efciency.

copy of Hamid's new the QR code provided encourage you to take valuable resource and wealth of knowledge in scaling law rms.

Kyoto

What Makes the Tourist Magnet of Japan? Let's Find Out

Fun Fact:

If you say Kyoto fast enough, it starts sounding like Tokyo.

Despitesoundingsimilar,thetwocitiesarequitedifferent

inreality.Onesimilaritytheyshare,however,isthat bothhavehadtheprivilegeofbeingthecapitalcityof Japan.Yes,KyotousedtobethecapitalcityofJapanuntilTokyo wasmadethecapitalin1868.

AJapaneseprefecture,Kyotoisacitywithnumeroushistorically andculturallysignificantgems.Forcenturies,thecityhasfaced manynaturalandhuman-madecalamitiessuchasfiresandwars. Despitethetragediesdestroyingthecity,myriadstructuressuch astemples,shrines,andbridgesstandtalltoday,attractingpeople acrosstheglobe.Andinthisarticle,we'lltellyouwhyyoushould considerbeingoneofthosepeople.

8SightsToBehold

Builtin1603,NijoCastlewastheresidenceofTokugawa Ieyasu,thefirstshogunoftheEdoperiod(1603-1867).His grandsonLemitsulateraddedafive-storycastlekeepto NijoCastleafter23years.Inthebeginning,thecastlewas usedasanimperialpalacebeforeitwaseventuallydeclared ahistoricsiteandwasopeneduptothepublic.Later,Nijo CastlewasalsoaddedtoJapan'sUNESCOworldheritage sitesin1994.

Until1868,whenthecapitalandemperorweremovedto Tokyo,ThisPalacewastheresidenceofJapan'sImperial Family Thepalaceresidesatthecenterofthecityandis pleasingtotheeye.Moreover,itisalsosurroundedbyother attractivespotssuchasSentoImperialPalace,whichused toserveretiredemperors.

Atjusta20-minutewalkingdistancefromthecityStation, there'stheKyotoRailwayMuseum,oneofJapan'stopthree railwaymuseums.Insidethemuseum,you'llgettowitness morethan50retiredtrains,allrangingfromsteam locomotivestomodernonessuchaselectricandbullet trains.

4.

OneoftheoldestJapanesemuseums,thisMuseumwas openedin1897.Currently,ithostsavarietyofexhibitions relatedtoJapanesearcheology,sculptures,ceramics, calligraphy,costumes,andpaintings.Themuseumalso hostsexclusiveexhibitionsthatareoftenbasedonvarious themesthataddtothefun.

2.KyotoImperialPalace

3.KyotoRailwayMuseum

1.NijoCastle

KyotoNationalMuseum

JapanholdsquiteafewZentemplesinitsheart,andthe beautifulNanzenjitempleisamongthem.Thetemple's historicpresencedatesbacktothe13thcenturywhen EmperorKameyamabuilthisretirementvillaatthetemple andlaterturneditintoaZentemple.Today,anyonecan enterthetempleforfree,however,visitingthesub-temples andtemplebuildingsrequiresyoutopayacertainfee.

ThereisareasonNishikiMarketisknownasthecity's kitchen.Whilethestreetleadingtoitisquitenarrow,within themarketyou'llfindmorethanahundredshopsthat exclusivelysellfoodandcooking-relatedthings.This makesNishikiMarketanidealplaceforanyonelookingto explorethecity'sfamousculinaryfavorites,butespecially foodies.

partofthecity,FushimiInariShrineisprominentlyknown foritsthousandsofvermiliontoriigates.Today,people fromacrosstheglobevisittheshrinetoprayforbountiful harvestsandoverallprosperity

8.

OneofthemostprominentfestivalsinJapan,GionMatsuri iscelebratedacrossthewholeofJulymonth.Whilethere arevariousfestivalevents,thegrandprocessionoffloatson 117thJulyisespeciallyremarkable.LateronJuly24th, you'llgettoexperiencearelativelysmaller,second processionoffloatsintroducedin2014.

RenownedPersonalitiesHailingFromtheCity

TherearethousandsofshrinesthroughoutJapan,but Fushimiistheleaderofthemall.Locatedinthesouthern

Bornin1942,TasukuHonjoisa2018NobelPrizewinner inPhysiologyorMedicine,hesharedtheprizewith immunologistJamesAllison.Hediscoveredaproteinon immunecellsin1992thatoperatedasabrakeonthe immunesystem.Later,Honjo'sstudiesgavebirthto immunotherapiesthathelpedcombatcancer

5.NanzenjiTemple

6.NishikiMarket

7.Fushimi

GionMatsuri

1.TasukuHonjo

HarukiMurakamiisagloballyrenownedwriter,with bestsellersinJapanandacrosstheglobe.Anaward-winning writer,Murakami'sworkincludesfiction,non-fiction,short stories,andtranslations.Hisworkistranslatedinto50 languageswithmillionsofcopiessoldworldwide.

BornonNovember3,1852,MeijiTennōwasthe122nd emperorofJapan.Atthetimeheclaimedthethrone,Japan wasstillevolvingfromthefeudalpolity,andduringhis reign,Japanmovedfromafeudalcountrytoamodern industrialstate.

moment,heestablishedacardprintingcompanycalled NintendoKoppai,whichprintedHanafudacards.Initially,it wasn'tpopular,butFusajirotriedhishandandmadeit popularbydevelopingcardswithhand-drawnartworkon them.

WhileJapanesefoodiswidelyappreciatedacrossthe Globe,therearecertainlocaldisheseveryonemightnotbe awareof.Toremedythat,herearesomeofourpicksfor yourKyotovisit:

FusajiroYamauchifoundedthenow-renownedNintendoin 1889.Here'saninterestingbackstoryforyou:In1791,the JapaneseGovernmentbannedacardgamecalledHanafuda. Whenthebanwaseventuallyliftedinthe1800s,Fusarjiro knewitwashistimetoshine.Tomakethemostoutofthis

Kyotoisfamousforitshighstandardofwater.AndSoba,a Japanesebuckwheatnoodle,requiresgood-qualitywaterto produce.Whileservingstylesmayvary,theSobanoodles arepopularlyservedwithdriedherring.

Obanzaiisatypeofcookingmethodthatincludes traditional,home-cookedJapanesedishesnativetothecity

2.HarukiMurakami

3.EmperorMeiji

4.FusajiroYamauchi

DishesYourTasteBudsCan'tAffordToMiss

2.Obanzai

1.Soba&NishinSoba

Thedishcarriesthenaturalumamiflavorsofthedashiand vegetablesforafunexperience.

ThisSushi,alsocalledSabaSushi,isatraditionaldish savoredalloverthecity Tomakethedish,fishismarinated invinegarandlaterpressedwithrice,whichleadstoatasty combinationthatisuniquefromregularnigirisushi.

JapanishometoanarrayofflavorfulRamen.And Tonkotsu,atypeofporkbrothramenisquitehighinthe popularitycontestdespitenotbeingacitynative.Usually, thenoodlesservedareegg-licious,andthebrothis relativelythick,almostgravy-like.Furthermore,thedishis toppedwithagarnishofslicedpork,greenonion,and bambooshoots.Toadjusttheflavorstoyourliking,you mightfindingredientslikesesameseeds,chilipaste,and spicysesameoiltogoalongwiththedish.

Today,greenteaisconsumedallovertheworldforits healthbenefits.China,inthe9thcentury,introducedgreen teatoKyotoforthefirsttimeever.Sincethen,Matcha,the powderusedtomakegreenteahasmadeanappearanceina varietyoftoothsomedessertsallacrossthenation.

KaisekiRyoriisamulti-coursehautecuisinefromJapan. Centuriesago,thedishwasservedatteaceremonies,but lateritfounditswayintootherpopularcircles.Generally, Kaisekidishesarecookedusingaparticularorderorsteps. Butintoday'sworld,dependingonthechef,theflavors acrossrestaurantsmightdiffer.

FactorsThatKeepKyoto'sEconomyThriving

Thecitytodayisahubformanyhigh-techindustries.These advancedindustriesarearesultoftraditionalindustries takingstepstowardafasterandmoreefficientfuture. However,traditionalIndustriesarestillatthecoreofthe economyandremaincompetitiveonaglobalscale.

Thecity-basedcompaniesareactivelyinvolvedinbusiness withover50countriesglobally.OutsideofJapan,these companieshavemorethan1000businessstationsand continuetodeveloptheirbusinessfurther.Kyoto,knownas

5.MatchaDesserts

4.Ramen

1.Technology

3.Kyotosushi

6.KaisekiRyori

2.GlobalBusiness

How to Advertise Your Business?

Inaworldwheretheaverageconsumerattentionspanislessthan10secondsentrepreneursandbusinessownersneedtostep uptheirmarketingcampaigns.Thisisessentialbecauseconsumerstodayreceivetonsofmarketingcontentfromdifferent businesses.Hence,youneedtocomeupwithbetterideasonhowyoucanadvertiseyourbusinessandgettheattentionofthe consumers.

Let'stakeaquicklookat5tipsonhowtoadvertiseyourbusinesseffectively.

1.CreateaResponsiveWebsite

Mostconsumerstodayarepresentonline.Hence,youmusthaveabusinesswebsitewhichisengagingandresponsive.This allowsyourconsumerstoknowmoreaboutyourbusinessbyadvertiseyourbusinessandtheproductsandservicesyouoffer. Tobeginwith,youneedtohiretherightprofessionalstohelpyouwithwebdesignservices.Youcanchoosefromthetop10 webdesignservicesfirmsthatyouwouldhiretoensurethatyoucanhaveawell-designedanddevelopedbusinessportalfor yourcustomers.

2.IncorporateBlogintoYourWebsite

Havingagoodbusinesswebsitehelps.However,youalsohavetoincorporateblogsintoyourbusinesssite.Thisisessential becausebloggingisimportantformarketingandSEO.Consumerstodayaredatahungryandthereforetheyprefertoread moredataanddetailswhichwouldhelpthemmaketherightchoice.Havingablogonyourbusinesssitewhichsaysmore aboutyourproductsandservicesinstilsfaithandloyaltyinyourbrand.Italsoincreasesonlinevisibilitywhenyouusethe rightkeywordsandalsodrivesengagementandbrandawareness.Youcanalsouseabusinessblogtoeducateyourcustomers andbuildmarketauthority

Ifyouarenotusingthepowerofsocialmediayouare losingoutonmanypotentialcustomers.Mostpeopletoday areonvarioussocialmediaplatformslikeFacebook, Twitter,Instagramandsoon.Tappingthepowerofsocial mediaallowsyoutoreachouttovariouspotential customerswhodon'tknowmuchaboutyourbusinessand brand.Withtherightlevelofengagement,youcanalso updateyourcustomerswithvariousupcomingproductsand servicesandeventsrelatedtoyourbusiness.Hence,you shouldneverunderestimatetheimportanceofsocialmedia inbusinesscommunication.However,youneedtohavea socialmediastrategywhichwouldallowyoutooptimize yourresourcesandbudget.

Itisestimatedthatmoreconsumerstodayprefertowatch videosthanreadcontent.Hence,youcanutilizethepower ofvideomarketingwhereyoucanputforwardyourproduct andservicescreativelyandinnovatively.Ifyoudon'thavea bigbudgetyoucanuseyourGoogleaccountandstarta YouTubechannelwhereyoucansharemoredetailsabout

theproductsandservicesyouoffer.Thisisagreatwayto reachouttonewpotentialaudiencesandexpandyourmarket base.Youcanalsoincorporateinfluencermarketingstrategies onYouTubeandusereviewswhichwouldhelpyoureachout tomorepeopleandimproveonlinebusinessvisibility

Whenyouwanttotryold-schoolmethodsyoucanusereferral promotiontechniques.Thisallowsyoutousetheloyaltyand experienceofyourexistingcustomerstogetyoumore business.Usingthereferralpromotionmethodyoucanlet yourcustomerssharetheirexperiencesandinsightswiththeir friends,colleaguesandacquaintances.Thisbuildsachainas morepeopleconstantlypromoteyourbrandthroughword-ofmouthpublicity Youcanrewardyourcustomerswith coupons,gifts,pointsanddiscountswhichwouldletthem knowthatyouappreciatetheirkindgesturetohelpyouwith businesspromotionandadvertisement.Thisarefewwaysto advertiseyourbusiness.

5.ReferralPromotion

4.VideoContentandMarketing

3.UtilizeSocialMedia

From Cold Wars to Global Empowerment

Analluringweekendvibeisabouta bunchoffriendsvisitingyourplaceto watchyourfavoritesportsteamplay The funisboostedupwhenyouhaveordered pizzasandPepsibottlesarewaitingfor youintherefrigerator Afewhourslater, justtopassthetimeafterhalf-time,you getLay'spacketsformunchingandmore Pepsibottles.Howdoesitsound?Before yougointothepastandcravethetasteof pizza,Pepsi,andLay's,webringyour attentiontotheinterestingstoryofhow theseproductsreachyou.Inthisarticle, youwillreadaboutthejourneyof PepsiCo,aparentcompanyofPepsi, Lay's,andmanyotherproducts.

CrucialMomentsinPepsiCo's History:

Aleadingfoodandbeveragescompany, PepsiCohascomesofarandinthis section,wearegoingtothrowlighton thesignificantmomentsthatpusheditto whereitistoday:

• 1898:Pepsi-Colawasinventedby CalebBradham

• 1965:PepsiCo,Inc.wasfoundedby DonaldM.Kendall,theCEOof Pepsi-Cola,andHermanW.Lay,the CEOofFrito-Lay

• 1967:ThePepsiGeneration advertisingcampaignstarted

• 1976:Afterbeingintroducedin Dallas,Texas,thePepsiChallenge becameanationalcampaign

• 1981:Nutritionallabelingbeganfor Frito-Lay

• 1988:“TheChoiceofaNew Generation”foundMichaelJackson asitsspokesperson

• 1988:Doritos,producedbyFritoLay,becamethebest-sellingsnack chipsglobally

• 1991:SingerRayCharlesandthe Uh-HuhGirlswerefeaturedin commercials

• 1993:Freshnessdatingwas introducedbyPepsi-Cola

• 1996:PepsiCo.comandPepsi Stuffwereunveiledin

• 2000:ThePepsiChallengewas revived

• 2002:GatoradeICE,GoSnacks, andPepsiBluewereintroducedby PepsiCo

PivotalFactorsContributedto PepsiCo'sBusinessBreakthrough

Withasplendidcombinationofunique visionandstrongmanagement, Pepscioisdominatingnotjustthefood andbeveragesindustrybutalsoother companiesintheworld.Oneofthekey factorsthatledtothegrowthofthe companyisthatitneverlosestouch withchangingtrendsandlifestyles.In thispart,wewillshedlightonsuch factors:

• ThePepsiChallenge:The Pespicocompanyannounceda 'PepsiChallenge'inwhich consumerswereinvitedtotaste theColadrinksblindly The campaignwasahugesuccessfor thecompanyleadingtoearninga greatershareofprofitfromthe market.Throughthisevent, PepsiCochallengedthegiantof thebeverageindustryCoca-Cola.

• Diversifyingtheproducts:In 1990,PepsiCodecidedtodiversify itsproductsandmanufacture beyondsoftdrinks.Itacquired brandsofsnackssuchasFritoLay,QuakerOats,andTropicana. Furthermore,theproductswere expandedintoothercategories

suchassportsdrinksandenergy drinks.Thismovegavethe companyanextraedgeoverits competitorsandbuiltawellroundedassociationwhosesales werelessreliantonsoftdrinks.

• StrategicAcquisition:PepsiCo wasinvolvedinseveralstrategic acquisitionsthatexpandedits businessandhelpedtoenterinto newindustries.Oneofthebest examplesofacquisitionisbuying theRussianJuiceandDairy companyWimm-Bill-Danndueto whichPepsiCogainedafoothold intheRussianmarket.

• ConsistentInnovationand GlobalExpansion:Currently, PepsiCooperatesin200countries andreachesnewcustomersby tappingintoemergingmarket economieslikeIndiaandChina. Moreover,itneverfailsto innovateandproposenew productsinthemarket.Itsnew productsPepsiMaxandPepsi Nextareforhealth-conscious consumers.

• SustainableBusinessPractices: PepsiCoistakingserioussteps towardsenvironmentconservation thatincludessustainablebusiness practices.Itencompassesreducing carbonfootprint,conservingwater, andpromotingrecycling.Now,the companyhasattracted environment-consciouscustomers andbecametheleaderincorporate sustainability.

• DigitalTransformation:PepsiCo isinvestingheavilyindigital transformationbyusing technologytoimprovemarketing strategiesandsupplychain management.Itsdigitaltoolsare improvinginventorymanagement andreducingdelaysinproduct

Case S tudy

Case S tudy

• delivery.Thecompanyisusingsocialmedia platformsinnovativelybyusingvarioushashtags initscampaigns.

Lastly,PepsiCo'sabilitytoadapttochanging customerneedsandpreferencesdirecteditsglobal expansionandstrategicacquisitions.

NewAcquisitionsofPepsico

PepsiCohasbecomeacolossalcompetitorinthefast food,snacks,andbeveragesmarketsinceithas acquiredthreerestaurantchainsthatconsistofPizza Hut,TacoBell,andKentuckyFriedChicken(KFC). However,afewyearslater,PepsiCosoldthemand introducedseveralnewdrinksnamely,DietPepsi, PepsiFree,andSlice.Furthermore,PepsiCohas signedtheworld'smosttalentedandfamous superstarslikeMichelJackson.In1940,thecompany announceditsfirstradiojingle,called“Nickel Nickel”.

ChallengesFacedbyPepsiCo

In1980,PepsiCofacedadifficulttimeofuncertainty andscandal.ItsemployeesinMexicoandthe Philippineswerecaughtinascandalwherethey submittedfalsedocuments.Documentsshowedthat thecompanywasmakingmoremoneythanit recorded.Theincidencereducedthesharemarket valueofthecompanyanddecreaseditsprofitby 25%.Afterafewyears,itchangeditsrecipetoa century-oldsyrupandintroducedanewtasteofthe productcalledNewCoke.However,itsloyal customerstrolledthenewproductandaskedtocome backtotheoldone.

SuccessofPepsi

ConsumersenjoyPepsibecauseofitsengagingand entertainingcommercials.Similarly,Pepsibecame moresuccessfulthanotherproductsofPepsiCo becauseofitscommercials.Itdebutedadsduring mostratedtelevisionprograms.PepsiCoSpent6 milliondollarsadvertisingitsdrinkthrough celebritiesonanannualbasis.Duetothis,itstayed aheadoftheColaraceandPepsiCobecamethe largestsearchedcompanyovertheinternet.Celebrity endorsementandsponsorshipofsportscompanies enhancedthebrandappealofPepsiandmadea deeperconnectionwithcustomers.

MarketingStrategiesofPepsiCo

Practicallyspeaking,thecolaracehasoccupieda majorshareofthebeveragemarket.PepsiCo's successandgrowthcanbeattributedtoits advertisingandmarketingstrategies.Hereare fourmarketingstrategieseverybusinesscan learnfromPepsiCo:

1.Investingintherightchannels:Accordingto PepsiCo'sreport,thecompanyhasincreasedits globalmarketshareby12%in2019.Amajor partofthisgoestodigitalmarketingand advertising.However,PepsiCoisspendingon traditionalmarketstrategiesliketelevision advertisementsandposters.Recently,thebrand isfindingaconnectionwithsocialmedia customersandbecamemoreconsciousabout customerservices.

2.Choosingtherightsponsorship:Inaddition topromotionalcampaigns,PepsiCofocuses moreonchoosingtherightsponsorsand partners.In2016,thecompanypartneredwith theBoardofControlforCricketinIndia(BCCI). In2017,itpartneredwithUEFAChampions Leagueforthesecondtime.

3.Attractallkindsofcustomers:PepsiCodoes notfocusonspecificcustomers,asittakescare ofalltypesofthem.Thecompanyisexpanding itsnutritiousproductstotargethealth-conscious consumers.Itswideportfolioisfullofavariety ofproductsthathavedelicioustastesandflavors. Itkeepsfollowingnewtrendsinpackagingand updatingdesigns.

4.Purpose-relatedmarketing:PepsiCoattracts sociallyconsciouscustomersbyfeaturing purpose-relatedmarketing.Itsenvironmentorientedcampaignsbuildcommunity engagement.#PepsiCoRecyclingcampaignis raisingawarenessabouttheimportanceofwaste management.

Throughamulti-channelapproach,celebrity endorsement,socialmediaengagement,and creativecampaigns,PepesiCostriveshardto maintainitspositionasaleadingplayerinthe foodandbeveragesindustry

PepsiCov/sCoca-Cola

PepsiCoandCoca-Colahaveastrongpresenceinnotjustthebeverageindustrybutalsointhefastfood andsnacksindustry.However,therearenotabledifferencesbetweenbothofthemintermsofmarketing strategies,brandings,andproductofferings.

Inconclusion,thereisalotmorecompetitioninthemarkettodayinthefoodandbeveragesindustry PepsiCoiscopingwiththechangingtrendsandupcomingchallenges.Itisachievingnewheightsof successwithbreathtakinginnovationsandexperiments.IfyouwanttogrowyourbusinesslikePepsiCo, youcanrefertothisarticleasagoodcasestudyandimplementitsstrategiesforabrightfutureforyour business.

Thereisasurgeofpeople

participatingin75hard challengesalloversocial media,catchingmillionsofeyeballs withpicturesofbooks,dietplans, before-afterprogresspics,andvarious hashtags.Ifyouhaven’talreadycome acrossthistrend,youmighthave questionslikewhatis75hard challenge?Whyiseveryonegoinggaga overit?Arethereanybenefits?Isit safe?Letusanswerallthequestions youmighthaveandmore.

Whatisthe75HardChallenge?

The75HardChallenge,aprogramthat supposedlyturnsyourlifeupsidedown forthebetter,wascreatedbyAndy Frisella—anentrepreneur,author,and podcasteratRealAF Whilethewhole thingispositionedasa“transformative mentaltoughnessprogram,”itsphysical effectsarenoticeable,asseenfrom numerousprogresspicsonthehashtags suchas#75Hard.

Theideafor75HardcameafterAndy interviewedJamesLawrence,akathe IronCowboy,whocompleted50 Ironmantriathlonsin50U.S.states everydayfor50days.Accordingto James,toachievementaltoughness,one mustintentionallyputthemselvesin uncomfortablesituations.Inaddition, Frisellaalsonoticedthatpeoplearound himwerefailingtocompletethefitness programstheysignedupfor

Rulesof75Hard

1. Keep ADiet Plan: Hedoesn’tspecify whatspecificfoodstoeat,however,he doesputemphasisonnothavingcheat mealsoralcohol.

2. Follow AWorkout Routine: Work outtwiceadayfor45minutes,outof whichoneworkoutmustbedone outdoors.

3. Document Your Progress: Take yourprogressphotoseveryday.

4. Water Intake: Drinkatleast1 gallonofwaterdaily

5. Book Reading: Read10pagesofa bookeveryday,excluding audiobooks.

P.S.Thebookgenremustbe:selfimprovement

Whatarethebenefitsof75Hard?

• Improved Confidence and enhanced self-esteem and selfworth

• Better physical health

• Better ability to complete daily activities and management skills

• Enhanced Grittiness

• Stronger Fortitude

• Career Improvements

• Improved relationships

Theprogramaimstobenefitthe personphysically,mentally,and emotionally.Nutritionaldisciplineand workoutswillcertainlybenefityouin losingweightandoverallfitness.And thedailywaterintakewillkeepyou hydrated,animportantfactorina person’shealth.

Consideringthatonemustonlyread self-improvementbooks,attheendof theprogram,youwillread750pages, helpingyousolvepersonalissuesif any.

Furthermore,theprogressphotoswill giveyouadoseofmotivationasyou seethepositivephysicalchanges.

75HardChallenge:SafetyConcerns

Itissafetosaythatthe75Hardmight notbeeveryone’scupoftea.And here’swhy:

Thecreator,AndyFrisella,isnota doctororamedicalexpert,noristhe programbackedbyscientificstudies. The75Hardcameintoexistence purelybasedonFrisella’sown intuition.Whiletherearenumerous benefitstothe75Hard,theprogram failstoconsiderhumancomplexity.

Everyhumanhasdifferentfitness levels,goals,andexistingmedical issues.Asaresult,manymedicaland fitnessexpertsbelievetheprogram isn’tsustainableandmightevencause injuries,basedonthecurrentone-sizefits-allnatureoftheprogram.

Expertsbelievethattakingsmallsteps ismorebeneficialinthelongrun. ProgramslikeThe75Hardmightsuit someonewithanalreadyactive lifestyle.However,forsomeonewhois ontheoppositespectrum,thesudden changescanbeoverwhelming. Whilethephysical,mental,and emotionalbenefitssoundtemptingon paper,thelackofexpertiseand scientificevidencemeanstakingtrendy challengeslike75Hardwithagrainof saltisawiserchoice.

Shouldyouenterthe75Hard Program?

Here’sascenarioforyou:Assuming onecompletesall75daysofthe program,thedopaminedroponthe 76thdaycouldbehuge,potentially causingalackofmotivationforthe remainingdays.

Consideringalltheprosandconsof the75HardChallenge,itisbestto consulttheexpertsintheirfieldasyour doctor,dietician,ortrainer,beforeyou optin.Theexperthelpwillallowyou totweakyourlifestyleinwaysthatsuit yourspecificneedsandhelpyou achievegoalsefficientlyinthelong term.

PRODUCT REVIEW

Hootsuite Review

Founder: Ryan Holmes, Dario Meli, David Tedman

Establishment Year: 2008

Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6 Canada

No. of Employees: 1300+

Website: www.hootsuite.com

Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

CompanyHistory

Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.

In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.

Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.

By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.

Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.

HootsuiteFeatures:

ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:

1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.

2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.

3.Advertising:BeitFacebook, Instagram,orLinkedIn,theadvertising

toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.

4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.

5.Integration:

Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.

6.Analytics:

Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.

7.OwlyWriterAI:

AItoolscouldefficientlyimprove yoursocialmediaexperience.

OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.

HowmuchdoesitCost?

Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.

1.ProfessionalPlan: $99.00/month

For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.

FAQs-

Ÿ HowDoIUseHootsuite?

2.TeamPlan: $249.00/month

For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.

3.BusinessPlan:Startsat $739.00/month

For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.

4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.

For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.

*T&CApply

CustomerTestimonials

1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica

Step1:Createanaccount

Answer: Step2:ChooseaSuitablePlan

Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance

Ÿ HowdoIrequestaHootsuite Demo?

Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo

Ÿ WherecanIgetaHootsuite Enterprisequote?

Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se

2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan

3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella

4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney