The Most Successful Business Leader to Watch Out

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F r o m E d i t o r ’ s D e s k

Becomingasuccessfulbusinessleaderisacomplexandmultifacetedprocessthatrequiresa combinationofpersonaltraits,skills,knowledge,andexperience.Atitscore,leadershipis aboutinfluencingpeopleandorganizationstowardsacommongoalorvision,anditrequires theabilitytomaketoughdecisions,inspireandmotivateothers,andadapttochanging circumstances.

Oneofthekeytraitsofsuccessfulbusinessleadersisaclearandcompellingvisionofwherethey wanttheirorganizationtogoandhowtheyplantogetthere.Thisrequiresnotonlyadeep understandingoftheindustryandmarkettrendsbutalsotheabilitytothinkcreativelyandtake calculatedrisks.

FeaturingforTheEnterpriseWorld’sthisissueofTheMostSuccessfulBusinessLeadertoWatch Outarethestoriesofsuchleaderswhoareinspiringothers.

Forthecoverstoryreadabout-

Withamissiontounlockglobalbusinesspotentialwithonlineinterpretingforinternational organizationsandspeakers, CEOofMastervoicehascreatedaone-stop-shopfor EricBauwelinck, effectivelanguagesolutions.

Avisionarywithapeople-firstapproach,EricBauwelinckisastrongbelieverinhumanlanguage technologytoglobalizebusiness.Withawealthofexperienceofthreedecades,Eric’sdomain expertiseliesinsimultaneousinterpretingsolutionsforsmallandlargeevents,professionalremote simultaneousinterpreting,onlinelanguagetraining,person-to-personinterpreting,andlanguage technology.EricBauwelinckbelieveslanguageisauniquegiftthatcanchangeandinfluence thoughts,lives,andbusinesses.

Underhisleadership,Mastervoicehasgonethroughthecompletetransformationcyclefromonsiteto onlineinterpretingincludingthecurrenttrendofhybridmeetings.Exceedingcustomerexpectations hasalwaysbeenatthetopofhisprioritiestomakeadifferenceintheindustry,sometimesbalancing betweentheinterestsofconferenceinterpretersandeventplannersbutalwayswithajointpurposein mind.

BrittanyCufaudebeganteachingESLtomothersandchildrenatawomen’sshelterandthenher teachingtrajectorytookherthroughprettymucheverylevelofK-12education.Herpersonal teachingexpertiseisinliteracy,improvingreadingoutcomesinhigh-povertyschools,building healthyteamcultures,culturallyresponsivepedagogy,andmultilingualeducation,whichBrittany CufaudeplayfullynotesisamouthfulofEDUjargon.

BrittanyCufaudehasbeenintheeducationfieldforabouttwodecadesnow.BrittanyCufaudeisthe CEOofJoyfulClassrooms,apublicspeaker,consultant,andcoach.

“Idevelopprofessionaldevelopmentthroughouttheworld.”

E d i t o r ’ s D e s k

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Forthecoverstoryreadabout-

Withamissiontounlockglobalbusinesspotentialwithonlineinterpretingfor internationalorganizationsandspeakers,EricBauwelinck,CEOofMastervoicehas createdaone-stop-shopforeffectivelanguagesolutions.

Avisionarywithapeople-firstapproach, isastrongbelieverinhuman EricBauwelinck languagetechnologytoglobalizebusiness.Withawealthofexperienceofthreedecades, Eric’sdomainexpertiseliesinsimultaneousinterpretingsolutionsforsmallandlarge events,professionalremotesimultaneousinterpreting,onlinelanguagetraining,person-topersoninterpreting,andlanguagetechnology.EricBauwelinckbelieveslanguageisa uniquegiftthatcanchangeandinfluencethoughts,lives,andbusinesses.

Underhisleadership,Mastervoicehasgonethroughthecompletetransformationcycle fromonsitetoonlineinterpretingincludingthecurrenttrendofhybridmeetings. Exceedingcustomerexpectationshasalwaysbeenatthetopofhisprioritiestomakea differenceintheindustry,sometimesbalancingbetweentheinterestsofconference interpretersandeventplannersbutalwayswithajointpurposeinmind.

BrittanyCufaudebeganteachingESLtomothersandchildrenatawomen’sshelterand thenherteachingtrajectorytookherthroughprettymucheverylevelofK-12education. Herpersonalteachingexpertiseisinliteracy,improvingreadingoutcomesinhigh-poverty schools,buildinghealthyteamcultures,culturallyresponsivepedagogy,andmultilingual education,whichBrittanyCufaudeplayfullynotesisamouthfulofEDUjargon.

BrittanyCufaudehasbeenintheeducationfieldforabouttwodecadesnow.Brittany CufaudeistheCEOofJoyfulClassrooms,apublicspeaker,consultant,andcoach.

“Idevelopprofessionaldevelopmentthroughouttheworld.”

BrittanyCufaude’sgreatestandmostworthwhileachievementisknowingthatsheis helpingandguidingeducatorstomaximizetheirpotential.Folkswhoarenotineducation don’tunderstandwhatitmeanstodothiswork.

L E A D E R S I N S P O T L I G H T

Eric Bauwelinck 12

C O N T E N T S

Virtuoso and Industry Leader in the Global Interpretation Industry

A

CEO

Astrueasthequotestands, communicationisthekeyto everyrelationship,beit personalorprofessional.

Communicationbridgesmanygapsand fillsthemwithinsightfulinformationwhenconveyedcrisplyandclearly However,theultimategapisalanguage barrier,whentwoindividualsconverse intwodifferentlanguages,theneedfor anintermediatorarises.The intermediatorisnoneotherthanthe interpreter.Recognizingthisproblem andresolvingitonaglobalscalefor businessesandorganizationsisone suchinstrumentalleader.

Withamissiontounlockglobal businesspotentialwithonline interpretingforinternational organizationsandspeakers,Eric Bauwelinck,CEOofMastervoicehas createdaone-stop-shopforeffective languagesolutions.

Avisionarywithapeople-first approach,Ericisastrongbelieverin humanlanguagetechnologyto globalizebusiness.Withawealthof experienceofthreedecades,Eric's domainexpertiseliesinsimultaneous interpretingsolutionsforsmalland largeevents,professionalremote simultaneousinterpreting,online languagetraining,person-to-person interpreting,andlanguagetechnology Hebelieveslanguageisauniquegift thatcanchangeandinfluencethoughts, lives,andbusinesses.

HestudiedatMercatorHogeschool Gentandpursuedhisgraduationwith honorsinEnglish,German,andFrench. Additionally,hegainedexpertiseinthe fieldofSimultaneousInterpretationand LanguageTechnology

ApartfrombeingaCEO,heisalsoa recognizedlanguageexpertforthe EuropeanCommission,aMemberof theProfessionalSpeakersAssociation,

MemberofMPI(MeetingPlanners International),andaMemberofICCA (InternationalCongressandConvention Association).

AboutMastervoice

Mastervoicespecializesinsimultaneous interpretingforinternational organizations.Theinitialfocuson onsiteconferencinghasmovedto hybridmeetingswithconnectedrooms orhubsandremoteparticipationwith remoteinterpretation.

Theorganization'sstrategicgoalisto offersimultaneousinterpreting solutionsforallbusinesscasestoenable itspromiseofmeetinginanylanguage fromanylocationwithhuman interpretersonhybridplatforms.

Mastervoiceisapioneerinlanguage technology,itwasthefirstlanguage serviceprovidertoofferonline interpretationwithconferencecalls usinganyIP-basedmediumandoneof thefewglobalserviceprovidersto receiveISO9001:2008certificationasa recognizedlanguagetechnology consultant.

Erichasbeensupportinginternational organizationswithsimultaneous interpretingservicesforthepast30 years.Hisinterestsincludelanguages, languagetechnology,language philosophy,andspirituality

Underhisleadership,Mastervoicehas gonethroughthecomplete

ASneakPeekintoEric'sProfessional Journey

-Paul J. Meyer.

"Communication – the human connection – is the key to personal and career success.”

transformationcyclefromonsiteto onlineinterpretingincludingthecurrent trendofhybridmeetings.Exceeding customerexpectationshasalwaysbeen atthetopofhisprioritiestomakea differenceintheindustry,sometimes balancingbetweentheinterestsof conferenceinterpretersandevent plannersbutalwayswithajointpurpose inmind.

Ithasalwaysbeenatrueprivilegeto supportinternationaldialogueandto contributetoglobalunderstanding, culturaldiversity,economic cooperation,andpeacebetweennations.

ConqueringChallenges

2020wasayearoftransformationwith Covid-19asthesinglegreatest

acceleratorforremotesimultaneous interpretingandtheidealsolutionto meetfromanyremoteworkplace.The biggestchallengeinvideoconferencing islocalconnectivityfromlocal networksandlocaldevicesregardlessof theinterpretingplatformused.The technicalstruggletogetaclearand crispaudiofeedfromremote workspacesisstilloneofthebiggest challengesinhybridmeetings.

Moreandmoreconnectedroomsare nowsupportedbyaudio-visual operatorsagain,whichisapositive evolutionthatresolvesmostifnotall technicalissuesonsite.Online connectivityfromremotelocations requiresindividualdisciplinefrom presentersandinterpreterstouse headsets,tablemicrophones,andcabled

networks.Thecurrenteconomicclimate isalsoimpactingtheinterpreting industry,withpricepressureontight budgetsrequiringustorenegotiate termsandconditionsmoredynamically thaneverbefore.Everyorganizationis lookingforcostefficiency,andthe meetingindustrythatjustrecovered fromthehealthcrisisiscertainlynotan exception.Itrequiresgenuineand repeatedeffortstoconvinceclientsof theaddedvalueofprofessional simultaneousinterpretingservicesfor internationalmeetings,butitisworth everyeffort.

Mastervoiceseesitasitsmissionto educateendusersonthevalueof interpretationintheinternational dialogue.

ShiftingGearstoGrowMultifold

Thetransformationfromonsiteto onlineinterpretationwasthebiggest triggertochangeMastervoice'sstrategic goalfromonsitemeetingstohybrid meetingswithonlineinterpretation. Since2020,theorganizationhasbeen partneringwithnext-genlanguage technologyproviderstoofferitsclients andinterpreterstop-notchremote interpretingsolutions.

IntegratingEffective TransformationsfromOnsiteto Online

Onsiteinterpretationinvolveslaborintensiveprojectmanagementsuchas travelarrangements,findingsuitable accommodations,settingupboothsand

meetingrooms,andorganizing shuttlesbetweenairports,meeting venues,andconferencehotels.The totalcostofownershiphasincreased stronglyinthepastfewyears, makingitmuchmorecost-effective toprovideonlineinterpretation servicesforconnectedroomsorhubs withonsiteparticipants.

Italsoallowsthemeetingorganizer tomeetattheirownofficeorvenue insteadofhiringlargemeetingrooms tosetupinterpretingboothsand peripherals.Lastbutnotleast,it unlocksthesurpluscapacityof remoteinterpreterssourcedfrom everycorneroftheworldratherthan beingdependentonlocalpoolsof interpretersonly.

Ericpensaninsightfulpieceonthe reasonbehindMastervoice'slongstandingsuccess.

“You can have the best interpreters in the world with next-gen language technology, but there is a difference between standards and values. Standards are quality requirements to deliver professional language services, but in my opinion business values are the main differentiator in the language industry

Trust is one of the greatest assets if you can demonstrate this as a trusted language provider for global brands and companies. Loyalty, on the other

Mastervoice'sLifelongSuccessisa MeasureofQualityandTrust

hand, is also highly valued by interpreters and operators, giving priority to those interpreters who have shown the highest degree of loyalty to our end customers. Offering value is not just a matter of pricing, it is a matter of exceeding the expectations of your end customers and doing more than what is expected within industry standards.”

AHolisticOverviewofMastervoice: HighlightingServices, Differentiators,andScalingwith KeyPartnerships

Mastervoiceisalanguageservice providerofferingthefullrangeof professionallanguageservices: simultaneousinterpretation,translation services,languagetraining,language technology,andlanguageconsultancy

Theorganizationplaceshighvalueon theconceptofglobalunderstanding. GlobalEnglishdoesnotsufficetobreak languagebarriersortoparticipatein internationaldialogue.Itsvisionisto boostglobalizationwithexpert interpreters,translators,andtrainers supportedbyhumanlanguage technology.

Ericadds, "We are a strong believer in collaboration and partnership versus competition and protection of selfinterest in the market. This is where we want to be different and leverage our key values of loyalty, trust, and reliability in the interpreting industry."

Mastervoicevaluescustomersand stakeholderswithaprovenrecordof reliability,flexibility,andexpertisewith ahumantouch.

NothingcanreplaceHuman InteractionsandInterpreters

Inhumancommunication,thereis nothingmore'exciting'thanaface-to-face conversationbetweentwohumanbeings wholookeachotherintheeyeswithout beinghinderedbylanguagebarriers.

Theconsumermarketwillmakemassive useofAIandneuralmachinetranslation, butthenicheofprofessionalconferencing willcontinuetorequireauthentichuman voicesthatarefaithfullyandreliably reproducedinmeaning,nuance,and emotionbyprofessionalhuman interpreters.

ACo-operativeWordCulture

Mastervoicebelievesintransparent communicationofitskeyvaluesoftrust,

loyalty,andreliabilitywhichare reflectedinitscompanycultureand procedures.Theorganizationhighly valuesautonomy,ownership,and personalcommitmenttosupporting corporateclients.

Creatingfrequentopportunitiesto debrief,consultandexchangeisvery importanttoinspiretheongoing commitmentofitsteammembers.This isorganizedwithstructuredinternal auditsandweeklyteammeetings,but alsowithface-to-faceconversations. Lastbutnotleast,thisdevelopedthe habitofsharingitscompanygoalsand visionwithitsentireteamregularly.

Eric'stakeonEntrepreneurshipand itsResponsibilities

Atrueentrepreneurcanlistento customers,employees,andsuppliersand takeactionbasedonrealneedsand concerns,andthisisbeyondtheraw economiccontext.Thiscanonlyhappen ifentrepreneurscreateopportunitiesto enableameaningfulexchange.

Customerfeedbackiscriticalfor continuousimprovementaswellas frequentandconstructiveexchangeswith professionalfederations,interpreters,and audio-visualsuppliers,andthisisoutside thecontextofameetingorderor interpreterassignment.

Eric'sbiggestachievementhasbeen workingforglobalbrandsand internationalinstitutionsasalanguage serviceprovider.Thisisnotpossible withoutthesupport,goodwill,loyalty, andprofessionalismofthe interpreters.Theirachievements contributetohisachievements.

AClassicTasteinBooks

Ericlovestoreadhistoricnovelswith atouchofphilosophyandspirituality. DanBrownandPauloCoelhoareat thetopofEric'spreferredlist.Ifhe wouldhavetopickone,itwouldbe

TheMomentofVictory

Eric adds, "We are a strong believer in collaboration and partnership versus competition and protection of selfinterest in the market. This is where we want to be different and leverage our key values of loyalty, trust, and reliability in the interpreting industry."

TheNameoftheRosebyUmbertoEco, aperfectblendofhistory,philosophy, spirituality,andlanguage.

Additionally,Eric'sloveforbooks doesn'tendatreading.Hehaswritten andpublishedhisbook'Voicesfrom Above'onthetransformationfrom onsitetoonlineinterpreting.He receivedanawardfromNewYork Timesbest-sellingauthorRaymond Aaronforhisvisionofthefutureof conferenceinterpreting.Remote interpretingwassomethingfortheearly believerswhowereshoutinginthe wildernessinthosedays.

DrawingInspirationfromGreat Figures

Ericfindsinspirationfrom Entrepreneurswhohavebuiltaglobal

companyfromscratchandgivenback tosociety.NotonlypeoplelikeBill Gatesbutalsomotivationalspeakers likeAnthonyRobbins.TonyRobbins alsoinspiredothersuccessfulcoaches, likeCarlVandeVeldeinBelgium whoinspiredEricaswelltorethink hisbusinessmodelsandgoals.

CompetingComprehensively

Wherethereiscompetition,thereisa need.Themorecompetition,the biggertheneed.Competitionhelps customerstodistinguishtheservice levels,client-orientedness,expertise, andsupportivenessbetweenvarious languageserviceproviders.

Ericbelievesthatinthenearfuture, languagetechnologyplatformswill offerlanguageserviceprovidersthe

abilitytoparticipateinvalue-added ecosystemsinsteadofcompeting witheachotherlocally

Competitionistheretoimprove, remodelorreshapethemarket,to findabalancebetweenprice,value, andquality,andtoencourage languageserviceproviderstoexceed customerexpectationsandimprove theirmarketpropositionversus competingoffers.

Eric is most inspired by the quote,

“Think of yourself as dead. You have lived your life. Now take what's left and live it properly.”

- Marcus Aurelius

Mallorcaisasecludedisland

knownforitstranquilbeaches, stunninglandscapes, architecturalbeauty,FestivalPark,and welcomingculture.Thelargestislandof Spain,Mallorcagotitsnamefromthe Latinphrase'insulamaior,'which translatesto'largerisland'or'Bigger Island.'

Touristsaroundtheglobehavevisitedthe islandforyears,withmajortourismtaking asurgefromthe1950s.Furthermore, Mallorcahasattractedmanycelebrities, writers,andpoetsduetoitscalmingand lushbeautythathelpsbringmore creativitytolife.However,thereisalot moretothisislandthanitsscenicbeauty.If youareplanningatriptoMallorca,here aresomethingsthatwillhelpyouexplore theislandmoreintricately

Top6All-InclusiveResortsinMallorca

Whiletherearemanyhotelsandresortson theisland,herearethebestplacesin Mallorcatostayforyou:

TheIberostarSelectionSuitesJardíndel SolhotelresidesoverthebeautifulCosta delaCalmabeach.Its261hotelrooms includeservicessuchasSPA,FreeWiFi, anoptionalall-inclusiveaccommodation type,awhirlpoolbath,andaprivatepool withmanyroomsofferingafabuloussea view.

Inaddition,thehotelhasanexclusiveVIP zone,whereonecanaccessthebar, solariumwithsunloungers,Balinesebeds, anddirectaccesstothebeachwhereyou canenjoybeautifulsunriseandsunsets.

Thehotelisdoingitsbitforabetterfuture withinitiativestoreduceplasticuseand responsibleseafoodconsumptionfora bettercoastalenvironment.

1.IberostarSelectionJardindelSol Suites

Whetheryouaretravelingasacouple, withfriends,family,orkids,VIVACala MesquidaResort&Spacaterstoall.The hoteloffersarangeofexclusiveservices astheselectionclub,allowingyouto customizeyourwholeresortexperience.

Intermsofcuisine,thehoteloffers varioustypesofdishesattheirbuffet throughtheirItalianandMexicanhotels andtheirbeachrestaurantMirablau. Overall,theexperienceattheVIVACala MesquidaResort&Spamakesfora relaxingstay.

EnjoytheMediterraneancultureat IberostarPlayadeMuro.Theuniquely designedroomsarespaciousand sufficientlyaccommodatefamilies, couples,orchildren.Inaddition,the hotelprovidessportsfacilitiesforthose intoCyclingandTennis.

Moreover,TheStarCampprogramoffers avarietyoffunactivitiesforkids, allowingtheadultstorelaxonthebeach orvisitthespatodestress.

4.PortBlueClubPollentiaResort& Spa

BetweenthebayofPollençaandthe AlbuferetaNaturalPark,PortBlueClub PollentiaResort&Spaisahotelamidst thenaturalbeautyofMallorca.

Thehotelprovidesnumerousoutdoor facilitiesandsportsoptionsforyouto choosefrom.Additionally,therearealso variousprogramsfortheenjoymentof kids.

Otherservicesincludedeliciousfood,a relaxingSpa,aBar,andanadults-only pool.Forsportsfanatics,thehoteloffers varioussportsliketennis,swimming,and anumberofotherwatersports.

ThebeachesofMallorcaareamajorattractionamongtourists.AndPlayaDe Maro,wherethishotelislocated,isoneofthetop3beachesinSpain.The IberostarSelectionPlayaDeMuroVillagehasalsowonvariousTripAdvisor awardsforitsqualityservices,infrastructure,service,andgastronomy

Throughits3restaurantsand4bars,theresortoffersanarrayofdishesanddrinks forthoselookingtoenhancetheirpalette.Todistress,therearewatercircuitsat thespaalongwithTenniscourts.

2.VIVACalaMesquidaResort&Spa

3.IberostarPlayadeMuro

5.IberostarSelectionPlayaDeMuroVillage

ThingstodoinCalesdeMallorca

Ifyouwereresearchingforyourtrip toMallorca,youprobablycameacross CalesdeMallorca.Residedonthe southeastcoastofMallorca,theresort iswidelyknownamongglobaltourist communities,especiallyfromEurope andtheUK.

Theresortisagoldminefortourists, andifyouhaven'tquitefiguredout whatthingstodoinCalesde Mallorca,hereare8thingstohelp you:

1.BoatTrips

ExplorethecoastalbeautyofMallorca morecloselybychoosingfrom variousboattripsavailableonthe beaches.Asyousailthroughthe waters,bringalongyourfavorite seafooddishesordropbythemany restaurantsreadytosatiateyourtaste buds.

2.IslandTour

Theislandisfullofhiddennatural beauty.Afterarelaxingtimeonthe stunningbeaches,startexploringthe islandforotherattractivenearby places,restaurants,andother interestinglocalthingsthatnotmany areawareof.

3.VisitCaves

CalesdeMallorcaisahubformany caves,namelytheCuevasdelDrach (DragonCaves)andCuevasdels Hams.Thesecavesaremajor attractionsamongglobaltouristsdue totheirstalagmitesandstalactite formations.Onecanalsowitness classicalmusicconcertsonthewayto cavediscovery,performedbyfloating musicians.

Thisoneisforallyousportsjunkiesoutthere.Various resortsandhotelsofMallorcaallowyoutoenterwater sportstoenhanceyourexperience.Ontheotherhand,if youdon'twanttoindulgeinwatersportsattheresort, plentyofotheroptionsareavailable.

RafaelNadalisaMallorca-bornTennislegend, consideredbymanyasthegreatestplayertoplaythe game.Avisittothismuseumnamedafterhimwillallow youtolearnaboutsomeofhiscareer-highlighting momentsandhelpyouknowhimbetterasapersonanda player.Additionally,youcanalsobuymerchandiseand otherproductsrelatedtoRafaelNadalaswell.

DoyouloveHiking?ThenCalesdeMallorcawillbea treatforyouthankstothemountainssurroundingthe resort,makingitoneofthemostsought-afterhiking spotsamongtouristhikers.

Mallorcaisblessedwithadeliciousfoodheritage. Foodieornon-foodie,oneshouldnotmissoutonan opportunitytotastelocaldelicaciessuchaspaella, sobrasada,ensaimada,andotherseafooddishes.

Nightlifeisnotwhatmostpeoplethinkofwhenplanning avisitingMallorca.However,thatdoesnotmeanit doesn'thaveagreatnightlifescene.Theresortoffersa numberofbarsandpubsforanyonelookingto experiencetheCalesdeMallorcanightlife.

Finally,IsMallorcaworthvisiting?

Thesimpleansweris—YES.Nomatterthetimeofthe year,fromtheWorldHeritageSiteMountainsof TramuntanaandTurquoisebeachesthatholdyour attentiontoseafoodspecialtiesandhistoricsites, Mallorcaisanislandthatsecludesyouawayfromhectic everydaylifeforapeacefultime.Ifthatsoundslike somethingyouareseeking,whichyouprobablyare,then Mallorcaistheplacetobeforyou.

5.RafaNadalMuseumMallorca

4.WaterSports

6.Hiking

7.LocalCuisine

8.TheNightlife

Cashee | Co-Founder

BRAD WHITTFIELD

Helping The Youth Of The Mena Achieve Financial Freedom

Althoughtherewillbeatimewhenafinancialliteracycurriculumwillbe addedinschools,Cashee,ledbyBradWhittfield,isapaymentcardand mobileapplicationintheMENAregionhelpingboththeyouthandtheir parentsbetterunderstandfinancialliteracy TT

Traditionally,thesubjectofMoneyManagementandFinancialliteracyhas notfeaturedaspartoftheeducationalsystem.Whileconsideredbymany tobeafundamentallifeskill,therealityhasleftmanyyoungpeopleillequipped tomanagetheirfinances.Understandingtheimportanceof moneymanagementfromanearlyagecanhelpyoungpeopletobetter managetheirfinancesastheymovetoadulthood.

InthisinterviewwithBrad,wefindoutmoreaboutthecompany’sjourney

Briefusaboutyourjourneyatthe company,whatinspiredyoutostart thecompany?

Casheewasfoundedin2020inthe middleoftheCovidlockdown.Aswe know,Covidresulted

inamassiveaccelerationinthe adoptionofdigitalandonlineservices. Myco-founderandIwere brainstormingideasonhowtobetter empowertheyouthoftheMENA regionintheirdigitallife.

Cashee’smissionistoimprove financialliteracyandincreasefinancial inclusionforyouthintheMENA region.YoungpeopleintheMENA regionhavebeenlargelyexcluded fromthefinancial

system–inmanycountriesunableto evenopentheirownbankaccount.I believefinancialliteracyisa fundamentalskillthatwemustinvest inatanearlyage.TheCasheeplatform promisesasafeandsecurepayment cardandmobileapp,providingparents withtheconfidencetoallowtheir childrenparticipateinthisdigitaland cashlessworld.

Whataretheinitialchallengesyou facedandwhatarethereasons behindcompany’slong-standing success?

Aswithallfinancialproducts,there arealotofinherentdependenciesand regulatoryapprovalsrequired.Thisisa goodthing–ifitwereeasy,everyone woulddoit.However,thetimeittakes tonavigatethewhite-waterrapidsof thefintechecosystemneedsagood amountoftimeandfunding.Our approachhasbeentofullyengagewith regulatorseverystepoftheway.Not torelyonintermediariesbutratherlet theregulatorheardirectlyfromus–ourvision,ourpassion,andour determinationtomakeapositivesocial impactinthecountriesweoperate.

Whataretheproductsorservices thecompanyfocuseson?Howare yourservicesdifferentfromthosein themarket?

Casheeprovidestheyouthsinthe MENAregionwithabankingmobile applicationaswellasapersonalized Visacard.Inadditiontothefinancial app,Casheehasdevelopedan educationalplatformwhichpromotes andteachesmanymoneyrelatedtopics targetedtowardstheyouth.

ThebankingappandVisacardactsas oneofthetoolsyoungpeoplecanuse toputintopractisetheskillsweteach.

Howdoyoudecidetotakethe companyastepfurther?

CasheerecentlycloseditsSeriesA fundingroundandsignedastrategic partnershipwithArab NationalBankinSaudiArabiawhich representsareallyimportantmilestone forus.

Ourimmediatefocusin2023isto executeourrolloutandgrowthplansin KSA.KSAisreallyanincredible countrywhichisrapidlygrowing.We arealsointheprocessofsettingupour legalpresenceinEgyptandarein discussionswithpotentialbanking partnersinthecountrywiththe objectiveoflaunchingCasheein2024.

Beingasuccessfulleader,pleaseshare yourviewsonthecurrentbusiness scenarioacrossglobeafterCovid19 pandemic.

IthinkCovidacceleratedalotof digitaladoption.Myview,atthe moment,isthatCovidnolongerhasa significantimpactonbusiness–especiallyoperatingintheUAEand KSA-twocountrieswhichhandledthe challengesofthepandemicsuperbly well.

Whyitissaidthatthe workforceplaysavitalrolein everybusiness’sgrowth? Pleasetellusaboutyourteam.

Inthefintechspace,digital paymentknowledgeisbeyond paramount–betweenthethree founders,Casheehascloseto50 yearsofdigitalpayments experienceintheMENAregion. Havingadreamisgreat,butI cansafelysaythatourcollective trackrecordinthepayments spaceandrelationshipswithin theecosystemwascriticalfor ourearlysuccess.

Lookingbeyondthepayments space,ourstrategicdecisionto buildanin-housetechteamin Indiahasproventobevaluable. Therewerecountlesstimeswe neededtopivottechnicallyand alterourdevelopmentroadmap. Thisflexibilityandspeedhas beenandwillcontinuetobe importantwhenexecuting.

Canyoupleasebriefusabout yourprofessionalexperience?

Mypersonalbackgroundisin finance.Ihavespentabigpartof myprofessionalcareerinM&A –helpingcompaniesfundraise, makeacquisitionsandexplore exitopportunities.Thisgaveme areallygoodunderstandingof whatdrivesvaluefor shareholders.

Sincethen,Ihaveheldanumber ofGroupCFOrolesinthe fintechanddigitalbanking space.Ireallyenjoysupporting techcompaniesgoingthrougha periodofhypergrowth, expansioninordertomaximize investorreturns.

Whatarethekeyachievementsof yourbusinessjourney?

Wehavebeenreallyfortunateinthe earlystagesofCashee.Inadditionto successfullyclosinganumberof fundingrounds,Casheehasbeenable togrowareallysignificantpartner ecosystems.

Tomentionafew,wewereaccepted intotheVisaFastrackProgram.Visa hasprovidedCasheewithalotof supportinourgotomarketplan.

Wewanttogiveouryounguserswith asmuchvalueaspossible.Aspartof that,wehavepartneredwith companieswhichresonatewiththe youth-cinemas,gaming, entertainmentandfood.Ourpartners seetheintrinsicvalueofpartnering withCasheeinhelpingthembuild loyaltywithintheyoungpopulation.

Ourstrategyhasalwaysbeentobuilda reallystrongpartnershipecosystem.

Areyoucrazyaboutriding motorcycles?Ifyes,itmightbeoneof yourdreamstotakearoadtripwitha HarleyDavidsonbikeinthemountain areas.Thebikegivesyouthe experienceofpleasureandadventure whileenjoyingthescenicbeautyatthe sametime.Nobodywilldisagreewith meifIsayHarleyDavidsonbikesare thebestintheworld.

Theirmotorcyclesaretheperfect combinationofabeautifulbody framework,excellentengineering,and asmoothride.Hardcorebikelovers, whenlookingtobuyamotorcycle, oftendon’tsettleforanythinglessthan Harley.Inthisarticle,we’lltakeyou onaridetoshowthejourneyofHarley Davidsonfromabicyclebrandtoa motorcyclelegendlovedbyall.

CompetitionwithGlobalMarket

Foundedin1903,HarleyDavidsonis oneofthefewAmericancompanies thatsurvivedtheGreatDepressionin 1930.Itwasestablishedinoneofthe townsintheUnitedStatesofAmerica namedMilwaukeeinWisconsin.The companyexperiencedmultiplechanges intermsofleadershipandsubsidiary arrangements.Whentherewasserious competitionintheglobalmarket,

especiallyfromJapan,Harley Davidsonsawitspoorqualitybike productioninthemarket.However,it didnotaffecttheever-growinggraph ofthecompany’ssuccess.Harley Davidsoninspiredmorebikersacross theworldandpeoplestartedjoiningits fanclub,showingofftheirbikeriding skills.

RisingthroughWarTime

Theoriginofthecompanycanbe tracedbackto1901whenWilliamS. Harveydecidedtouseasmallengine capableofdisplacing116ccflywheels formanufacturingpedal-powered bicycles.Foranothertwoyears, William,alongwithhischildhood friendArtherDavidsonkepton tinkeringwiththeengine.Thejourney ofoneofthemosticonicmotorcycle manufacturersintheworldbegan whentheprocessofengine-making wasfinished.WhentheUSAdecided toparticipateintheFirstWorldWar, thedemandformotorcycleusers increased.HarleyDavidsonsoldmore than15000motorcyclestotheUS militaryduringthewar

Infact,duringSecondWorldWar,the governmentagainaskedHarley Davidsontoserveinthemilitary The

companyprovidedmorethan90,000 motorcyclebikestothemilitary, probablyoneofthehighestdemandto date.However,whenAmerican MachineandFactorypurchasedHarley Davidsonin1969,thecompanylostits reputationformanufacturingreliable andqualitymotorcycles.TheAmerican MachineandFactoryreducedthemass productionofbikesandfiredmostof theworkerswhichloweredthebike qualityandmadetheminferiortotheir Japanesecounterparts.Soon,the companybecamebankruptanditwas difficultforittosurvive.However,the veterandidn’tbogdownandkept comingback,ultimatelymakingway foritselfinthemarketagain.

Pioneerof‘ChopperMotorcycles’

Inthebeginning,Harley-Davidson manufacturedlarge,air-cooledcruiser motorcycleswithpowerfulengines withaminimumdisplacementof 700cc.Thismodelofmotorcycles broughtthetrendofthe“chopper” motorcyclestylethatunderwentmass productionandwascustomizedto complementtherider’sdesiresand specifications.Theywerewell-known forthepersonalizedbikespecifications companyofferedforbuyers.

PopularModelsofHarleyDavidson

Ÿ HarleyDavidsonFatBoy114

Ÿ HarleyDavidsonSportsterS

Ÿ HarleyDavidsonStreetGlide Special

Ÿ HarleyDavidsonPanAmerica1250

Ÿ HarleyDavidsonNightster

RavishingRetroLooks

Onethingthatfascinatesmostpeople aboutHarley-Davidsonbikesistheir retrolook.Inadditionto customization,thecompanywantsits customerstoenjoytheretrolook whichtakesthembackintotheeraand relivesnostalgia.Thecompanyis acknowledgedfordurability, comfortableride,andmost significantly,thereliabilityofits enginesbecausesafetyiseverything. Mostofthebikeshaveanengine above700ccsegmentandusetheVtwinenginewhichisaperfectblendof powerandlongevity.

MarketingStrategies

Therearedifferentmarketingstrategies thatworkedwellforHarleyDavidson andmadethecompanywhatitistoday Theyinclude:

Ÿ FreedomandIndividualism: Harleyhasalwaysportrayeditselfin theadsasafreebird.It characterizedthequintessential valueofhumanbeingslikefreedom andindividualism.Thewayits brandisdifferent,itshowshow everyriderisdifferent.Thisstrategy gavebikeownersawidecanvasto explorewhotheyare.

Ÿ SymbolofCourage:Harleyand Davidsoncreatedsportsbikesinan erawhentherewerenoproperroads andracingtracks.Bothofthemwent aheadanddaredtoinnovate somethingthatwaswayaheadofthe time.Itwasacourageousthingtodo that,andtoday,roadtripswith

Harleyareencouragedasalifetime adventure.

Ÿ ListeningtoCustomers:Whatmakes HarleyDavidsondifferentthanits competitorsisthatitlistenstoits customersandrespectstheiropinions. Thecompanyundertakessurveysto collectdataaboutcustomer preferences.Theycallit‘real-time marketresearch.’Theresearch providesauniqueapproachto studyingcustomerbehavior

Ÿ FocusedonCreatingOwn Community:HarleyOwnerGroup (HOG)isasponsoredcommunity marketingclubwhichisoperatedby HarleyDavidson.Itisforthose enthusiastbikeriderswhoareloyal customersofthecompany Thegroup promotescompanyproductsaswellas encouragesaposhlifestyle.

StatisticsofHarleyDavidsonBikes: RevenueTotalsforthelastfiveyears

HarleyDavidsonMotorcycleSales inthelastfiveyears:

KeepingupwiththeQuality

Harley-Davidsonisoneofthosebrandsinthemarketthathasgoodmanufacturingqualityanddesignsthatfulfillthe requirementsofcustomersatalowcost.However,thecompanyhasfacednumerouschallengesthroughoutitsjourney.As mentionedearlier,duringthe1970s,itexperiencedtoughtimesasitsmarketsharewasdecliningduetothepoorqualityofits bikes.TheAmericanMachineandFactorycompanydesiredtotakeadvantageofthemarketsituationandraiseproductionby neglectingitssupplychainmanagement.Thecompanysufferedvigorouslyinmaintainingitsquality,however,itrecovered tobecomethesolesurvivingheavy-weightmotorcycle-producingcompany

JustinTimeManagement

In1981,HarleyDavidsonappointednewpersonnelatthemanagementlevel.Thecompanylaunchednewproduction schedulesthatsurgedinventoryturnsfrom16to28million.Itfocusedonimprovingrelationshipswithsuppliersandbuilding bettersupplychainmanagement.Thereafter,thecompanyintroduced“JustinTimeManagement”whichhelpedittoachieve continuousadvancementinqualityandquantity.Itincreasedtheproductdevelopmentefficiencywhichdroppedthecostand ultimatelythesalewasincreased.

HarleyDavidsonhasbecomealeaderinthemarketnotjustintermsofproducingandsellingmotorcyclesbutalsoasa perfectexampleforupcomingstartupstofollow.Theforemostaccomplishmentofthecompanyisqualityimprovementand quickdeliveryofproducts.Thecompanyconsistentlystudiescustomerbehaviorandunderstandstheirneedstomake innovationsintheproduct.

WhatmakesHarley-Davidsonuniquefromothercontemporarybusinesses?

Today,managementinstitutesareteachingHarleyDavidsonasacasestudytotheirstudentsandmakingeffective contributionsinthefieldofmarketing.HerearesomefactorsthatdifferentiateHarley-Davidsonfrommostofitscompetitors.

Ÿ LowerBatchSizeProduction: Smallbatchsizeproductioncan decreaseproductioncostsand improvethequalityoftheproduct. Itfuelssmoothproductionflowand reducesinventory

Ÿ ReducedSet-upTime:Lessersetuptimeimprovesmanufacturing efficiencywhicheventuallyreduces thetimeandspaceofproduction.

Ÿ Pullsystem:Basedoncustomer demand,thepullsystemcancontrol theproductionflow Themethod eliminateswasteinhandling, optimizesthespaceoftheshop floor,andmakesquickproduct deliverytocustomers.

Ÿ CompleteInvolvementofall Employees:AtHarley Davidson,theemployersarea partofthequalitycontrolcircle. Theymotivateemployeestotake responsibilityfortheirwork whicheliminatesloopholesin theprocess.

Ÿ RelationshipwithSuppliers: Aswediscussedearlier,building strongrelationshipswith suppliersisoneofthecrucial decisionstakenbyHarley Davidson.Itrevampedthe problem-solvingskillsofthe companyandremovedfriction whilesharinginformation.

UrbanRidingExperiences

HarleyDavidsonbuilds motorcyclesnotjustforthis generationbutalsoforupcoming generations.Inordertocontribute tosustainabledevelopmentefforts, thecompanyhaslaunchedEVs (ElectricVehicles)thatarereadyto takebikeridersbeyondthe limitationofcombustion.Examples ofHarleyDavidsonelectric vehiclesincludeLiveWireONE,S2 DELMAR,etc.Thesebikesare manufacturedforagilityandurban ridingexperiences.

FuturisticTrends

HarleyDavidsonownsdiversified futuristicplansthatcantransform thefutureofthewholebike industry Thecompanyisbranding itslogotoreachmorepeopleand becomeanaturalchoiceforthem. Suppliertrainingconsistsofa detailedstudyoftheirprevious strategies,issues,andthewaythey approachthesolutions.Today,the companyseekstomanufacture world-classprofitablemotorcycles alongwithbecomingthebest supplierintheworld.Harley Davidsonoughttoberecognizedby customersforthequalityandvalue ofitsproductandservices.

Harley-Davidsoniscontributingto socialworkaswell.Thecompany hasglobalappealaswellas presenceanditsponsorsfundraisers,charities,andavarietyof socialeventsforthebenefitofthe community.Evenwithoutcompany sponsorship,Harleymotorcyclists cometogetherforcharityworkand trytogivetheirbacktothe communitiesandhelpothers.

The‘GivingBack’Attitude

Thereisasurgeofpeople

participatingin75hard challengesalloversocial media,catchingmillionsofeyeballs withpicturesofbooks,dietplans, before-afterprogresspics,andvarious hashtags.Ifyouhaven’talreadycome acrossthistrend,youmighthave questionslikewhatis75hard challenge?Whyiseveryonegoinggaga overit?Arethereanybenefits?Isit safe?Letusanswerallthequestions youmighthaveandmore.

Whatisthe75HardChallenge?

The75HardChallenge,aprogramthat supposedlyturnsyourlifeupsidedown forthebetter,wascreatedbyAndy Frisella—anentrepreneur,author,and podcasteratRealAF Whilethewhole thingispositionedasa“transformative mentaltoughnessprogram,”itsphysical effectsarenoticeable,asseenfrom numerousprogresspicsonthehashtags suchas#75Hard.

Theideafor75HardcameafterAndy interviewedJamesLawrence,akathe IronCowboy,whocompleted50 Ironmantriathlonsin50U.S.states everydayfor50days.Accordingto James,toachievementaltoughness,one mustintentionallyputthemselvesin uncomfortablesituations.Inaddition, Frisellaalsonoticedthatpeoplearound himwerefailingtocompletethefitness programstheysignedupfor

Rulesof75Hard

1. Keep ADiet Plan: Hedoesn’tspecify whatspecificfoodstoeat,however,he doesputemphasisonnothavingcheat mealsoralcohol.

2. Follow AWorkout Routine: Work outtwiceadayfor45minutes,outof whichoneworkoutmustbedone outdoors.

3. Document Your Progress: Take yourprogressphotoseveryday.

4. Water Intake: Drinkatleast1 gallonofwaterdaily

5. Book Reading: Read10pagesofa bookeveryday,excluding audiobooks.

P.S.Thebookgenremustbe:selfimprovement

Whatarethebenefitsof75Hard?

• Improved Confidence and enhanced self-esteem and selfworth

• Better physical health

• Better ability to complete daily activities and management skills

• Enhanced Grittiness

• Stronger Fortitude

• Career Improvements

• Improved relationships

Theprogramaimstobenefitthe personphysically,mentally,and emotionally.Nutritionaldisciplineand workoutswillcertainlybenefityouin losingweightandoverallfitness.And thedailywaterintakewillkeepyou hydrated,animportantfactorina person’shealth.

Consideringthatonemustonlyread self-improvementbooks,attheendof theprogram,youwillread750pages, helpingyousolvepersonalissuesif any.

Furthermore,theprogressphotoswill giveyouadoseofmotivationasyou seethepositivephysicalchanges.

75HardChallenge:SafetyConcerns

Itissafetosaythatthe75Hardmight notbeeveryone’scupoftea.And here’swhy:

Thecreator,AndyFrisella,isnota doctororamedicalexpert,noristhe programbackedbyscientificstudies. The75Hardcameintoexistence purelybasedonFrisella’sown intuition.Whiletherearenumerous benefitstothe75Hard,theprogram failstoconsiderhumancomplexity.

Everyhumanhasdifferentfitness levels,goals,andexistingmedical issues.Asaresult,manymedicaland fitnessexpertsbelievetheprogram isn’tsustainableandmightevencause injuries,basedonthecurrentone-sizefits-allnatureoftheprogram.

Expertsbelievethattakingsmallsteps ismorebeneficialinthelongrun. ProgramslikeThe75Hardmightsuit someonewithanalreadyactive lifestyle.However,forsomeonewhois ontheoppositespectrum,thesudden changescanbeoverwhelming.

Shouldyouenterthe75Hard Program?

Whilethephysical,mental,and emotionalbenefitssoundtemptingon paper,thelackofexpertiseand scientificevidencemeanstakingtrendy challengeslike75Hardwithagrainof saltisawiserchoice.

Here’sascenarioforyou:Assuming onecompletesall75daysofthe program,thedopaminedroponthe 76thdaycouldbehuge,potentially causingalackofmotivationforthe remainingdays.

Consideringalltheprosandconsof the75HardChallenge,itisbestto consulttheexpertsintheirfieldasyour doctor,dietician,ortrainer,beforeyou optin.Theexperthelpwillallowyou totweakyourlifestyleinwaysthatsuit yourspecificneedsandhelpyou achievegoalsefficientlyinthelong term.

PRODUCT REVIEW

Hootsuite Review

Founder: Ryan Holmes, Dario Meli, David Tedman

Establishment Year: 2008

Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6 Canada

No. of Employees: 1300+

Website: www.hootsuite.com

Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

CompanyHistory

Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.

In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.

Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.

By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.

Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.

HootsuiteFeatures:

ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:

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toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.

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Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.

6.Analytics:

Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.

7.OwlyWriterAI:

AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.

HowmuchdoesitCost?

Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.

1.ProfessionalPlan: $99.00/month

For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.

FAQs-

Ÿ HowDoIUseHootsuite?

Answer:

Step1:Createanaccount

Step2:ChooseaSuitablePlan

2.TeamPlan: $249.00/month

For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.

3.BusinessPlan:Startsat $739.00/month

For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.

4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.

For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.

*T&CApply

CustomerTestimonials

1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica

Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance

Ÿ HowdoIrequestaHootsuite Demo?

Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo

Ÿ WherecanIgetaHootsuite Enterprisequote?

Answer:Togetthedetailsaboutthe enterprisequotegohere:

https://www.hootsuite.com/plans/enterpri

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2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan

3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella

4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney