Itisourutmostpleasuretopresentbeforeyouourlatestmagazineissue“TheMostSuccessful BusinessLeadertowatchout”whichfeaturesvisionaryleaderswhoareleadingtheircompanies withprudentforesight.
Itistruethatwecannotpredictthefutureofbusiness,however,wecananticipateandanalyze theprobabilitiesandpossibilitiesandprepareourselvesaccordingly.Giventherateatwhichthe businessworldischanging,futureproofinghasbecomeoneofthemostimportantprioritiesfor businesses.Andtheprocessofmakingabusinessfuture-proofstartswithitsleadershipand management.
Tostandoutinthecompetition,today'sbusinessleadershavetohaveadistinctvisiontoknow whatexactlyisrequiredtosurviveandthriveintheintensemarketcompetition.Thesebusiness leadershaveathoroughknowledgeoftheindustrytheyareworkingin,whichincludesboth servicesandtheconsumerside.Alongsidetheirknowledge,theyleveragetheiryearsof experiencetoprepareforwhateverthefuturebrings,beitaplethoraofopportunitiesoraflurry ofchallenges.Afterampleresearchacrossseveraldifferentindustries,ourteamhasshortlisted thislistof whoaretakingtheircompaniestowards TheMostSuccessfulBusinessLeaders unrivaledsuccesswithakeeneyeonthelatestmarketdemands.
Onthecoverofthemagazine,wehavefeatured (CEOandFounderof WolfgangZulauf SUISSEBANKPLC.),askilledbankingandfinancialexpertwhohasbeenassistingoffshore companieswithtailoredfinancialsolutionsthatmeettheirlong-termgoalsforover15years. Elsewhereinthemagazine,wehaveadded anentrepreneurtransforming BrittanyCufaude, learningexperiencesbycreatingjoyfulclassrooms.
Wehopethesesuccessstoriesinspireyoutounleashtheleaderinyouandfindawayto success!
Utkarsh D.For
This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.
Onthecoverofthemagazine,we havefeaturedWolfgangZulauf (CEOandFounderofSUISSE BANKPLC.),askilledbankingandfinancial expertwhohasbeenassistingoffshore companieswithtailoredfinancialsolutions thatmeettheirlong-termgoalsforover15 years.Zulaufbeganhiscareerinprivateand corporatebanking,buthassincefocusedon continuousprofessionaldevelopment, gainingknowledgeinavarietyofbanking andfinancefields.Currently,heisthedriving forcebehindthesuccessofSUISSEBANK, anoffshorebankthatprovidesend-to-end bankingandfinancesolutionstoglobal clients.
Zulaufrosethroughtherankstobecomethe CEOofseveralhigh-endfinancial institutionsinLondon,Moscow,andthe MiddleEast.Duringthistime,hegained proficiencyinmanagingtop-tieroffshore accountsandfinancialtrading.Hisprimary focuswastoservehisclientsbetter,offering bespokeandtailoredsolutionsthatmeettheir banking&financialneeds.Forinstance,he introducedtheconceptofan“all-in-oneewallet”toallclientswhoholdanoffshore bankaccountwithSUISSEBANK.
Zulaufhasathoroughunderstandingof financialconceptsanduseshisindustry experiencetofacilitateinternationalfinancial trading.Whatdistinguisheshimaresolutions thataretailoredtotheclient'sspecificneeds.
Hehasnotrestrictedhisproductandservice offeringstocorebankingsolutions.Heoffers avarietyofservicesthroughhisbanking institution,includinganall-in-onewalletfor bankingservices,tradefinance,investment diversification,blockchainbanking,and more.Clientscanmakeinformedfinancial decisionsthankstoZulauf'sexpert investmentconsultingandstrategic marketingtechniques.
Elsewhereinthemagazine,wehaveadded BrittanyCufaude,anentrepreneur transforminglearningexperiencesby creatingjoyfulclassrooms.Brittanybegan teachingESLtomothersandchildrenata women'sshelterandthenherteaching trajectorytookherthroughprettymuch everylevelofK-12education.Herpersonal teachingexpertiseisinliteracy,improving readingoutcomesinhigh-povertyschools, buildinghealthyteamcultures,culturally responsivepedagogy,andmultilingual education,whichsheplayfullynotesisa mouthfulofEDUjargon.
Brittanyhasbeenintheeducationfieldfor abouttwodecadesnow.SheistheCEOof JoyfulClassrooms,apublicspeaker, consultant,andcoach.Brittany'sgreatestand mostworthwhileachievementisknowing thatsheishelpingandguidingeducatorsto maximizetheirpotential.Folkswhoarenot ineducationdon'tunderstandwhatitmeans todothiswork.
Moneymightnotbeeverything.Butit sureisimportantenoughtomakeour mindsoccupiedwiththepertinent question:howdoImakeandmanage mymoney?Morethanindividuals, financialmattersareofgreatconcern forbusinessesandentrepreneurs.For theyareinthebusinessofmakingand circulatingmoneyacrosstheworld. Entrepreneurssetupcompaniesthat needtobeprofitabletosurvive.Their profitabilitymeanstimelypayand bonusestotheemployees.Timelypays meanbetterconsumptionpowerfor employeesorcommonpeople. Enhancedconsumptionofgoodsand servicesiswhatmakesabusiness profitable.
Entrepreneursandbusinessestoday needtoconsideralotmanymore factorsthantheywouldadecadeago whenitcomestofinancial management.Regulatorynorms, governmentpolicies,andinternational policiesareverydynamicintoday's world.Thismakesthemlookfor financialexpertswhocanoffer professionaladvice.Thefinancial experthelpstheminassessingrisks& opportunitiestohelpmakeinformed decisionsinmattersaboutaccounts, bankingservices,financialplanning, capitalexpansion,tradefinancing,and investments.Theymustrelyon someonewithexpertiseand experienceinthesector,muchlike WolfgangZulauf.
TheCEOandChairmanofSUISSE BANK,WolfgangZulaufhas incredibleknowledgeandexperience inthebankingandfinanceindustry. Wolfgangstartedhiscareerinthefield ofprivate&corporatebanking.He wasalwaysfocusedoncontinuous professionaldevelopmentandactively
gainedknowledgeindiversefieldsof bankingandfinance.Hispursuitsled himtoleadvariouspremiumbanking institutionsinLondon,Moscow,and theMiddleEastastheirCEO.
Hefinallygaveintohis entrepreneurialitchandsetup SUISSEBANK,anoffshorebank providingend-to-endbanking& financesolutionstoglobalclients.Asa trustedoffshorebankinginstitution, SUISSEBANKishelpingprestigious clientsinmakingstrategicfinancial decisions.Wolfganghascarveda strongfootprintintheareasofprivate &corporateoffshorebanking, investmentbanking,tradefinance, cryptocurrencytrading,andasset diversification.
SuisseBankoffersarangeofservices designedforprivateandcorporate clients.Thebankhasawealthof expertiseintheareaoftradefinance solutions,andprivateandcorporate digitalbankingandspecializesin cutting-edgeblockchainbanking services.
SuisseBankcomesamongthetop tradefinancebanksforitsreliable servicesdispatchedinaverytimely mannerandwiththeutmost professionalism.Italsooffers blockchainbankingandenables customerstotradecryptocurrency.The focusisonsimplicity,creatingan accessiblecrypto-wallet,aswellas handlingallthetechnicalaspectswith itssecureproprietaryback-endsystem. Theyhaveseveralproducts specializinginthefieldoftrade finance.
Asaregulateduniversalbank,clients andfundsaresubjectedtoastrict verificationandidentificationprocess. TheBankstrivestofindabalance
WolfgangZulauf:Helping BusinessesDrivetothe SummitofSuccess. AbouthisVentureC O V E R S T O R Y
betweeninnovationandtraditioninits workingmethodology.Theyareopen tonewdevelopmentsintheworldof bankingandfinance,opento progressiveideasandprojects,and alwayskeentohearaboutnew financialmodels.
Wolfganghasworkedinthefinancial sectorforaverylongtimenowto haveanunparalleledgriponthe essentialsandthemoreadvanced notionsoftheeconomyandbusiness running.Besideshislong-term experienceinthisfield,hehasa specializationinthebankingindustry. Beingapersonwithconsiderable experienceinprivateshareholder banking,WolfgangZulaufhasearned notableandexceptionalaccolades throughouthisEuropeanbusinessrunning.Hehashelpedmany businessesincreasetheirtradevolume byprovidingfacilitationtoolsand services.Oneofthemostimportant thingshehasdoneistogetintouch withtheclientelepersonally,to understandtheirspecificproblemsso thattheycanbehelpedoutbythe financialinstitution.Hefeelsthat makinginvestmentsintheforeign marketisimportantforanybusiness thataimstogrowglobally
ThroughSuisseBank,Wolfganghelps businessesaddressseveralchallenges theyoftenfaceinbankingand finances.Thefirstchallengethey addressisspeed.Theyaimtomakethe processfast,quick,andefficient.To drivemoreindividualsand organizationstowardsoffshore banking,theprocessneedstobequick andefficient.AtSUISSEBANK,one neednotbepresentphysicallywhen openingabankaccountormaking transactions.DigitalKYCand
onboardingaredoneinlessthan30 minutes.Moreover,theycanaccess theaccountandmaketransactions digitallyfromanywhereandatany time.
Thesecondchallengetheyaddressis thecomplexityofForex.Theforeign exchangerateisdynamicandkeeps fluctuatingduetoglobalforces.They understandthechallengeoftradingin asinglecurrencywhichcanbring significantmarketrisksandaffectthe goalsofwealthgrowth.Thisiswhy SUISSEBANKprovidestheoptionto tradeinmultiplecurrencies.
Businessesgetaccesstomulticurrencyaccounts,cantradein differentcurrencies,andonlyliquidate itwhentheForexratesarefavorable.
ThenextchallengeWolfgangtakesup isthatofsecurityanddiscreteness.He ensuresthatthehigheststandardsof discretenessandsecurityofwealthand assetsaremaintainedatthebank.He operatesinastablejurisdictionand providescompletepeaceofmind whenitcomestosafeguardingthe client'swealthfromthepryingeyesof thegovernmentandlitigators.
Wolfganghasachievedsuccessnot justbysheergoodluck,butthrough hardwork,learningskills,andpicking upthetrade,leveraginghisexpertise andaugmentinghisknowledge continuously.Hisabilitytogaugethe potentialrisksanddeviseeffective strategiesthathelpincreaseROIwhile mitigatingadversitiesinbusinesshave helpedhimstayaheadinthemarket. Heshareshissuccesssecretsthatwill helpyoungentrepreneurs:
Oneofthekeyfactorsdrivingthe successofthisexpertprofessionalis
C O V E R S T O R Y
hisaspirationtoachievewhathewants. Hesuggestsinsteadofsettingvaguegoals thatbecome toounrealistictoachieve,establishclearcutobjectivesthatarespecific andrational.
Wolfgangbelievesinaddingapersonal touchtoeveryservice,heprovidestohis valuedclients.Heopinesthatsolutions withatailoredandpersonalizedapproach helpdelivergenuineresults.
Healsosuggeststhatnomatterhow successfulyouare,thereisnoendto learning.Afterall,themarketsand consumerbehaviorareevolvingsofast thatonehastostayabreastofthelatest changesandup-skilltodeliverquality services.Despitebeingtriumphantinthe bankingandinvestmentsector,he continuestolearnnewthingsandupdates hisknowledgetokeeppacewiththetrend.
Innovativenessisonetraitthathethinksis crucialtonurtureasanentrepreneur.This reflectsinthequalityandvarietyof servicesthathiscompanyoffers.The objectiveistohelpbusinessesgainhigher revenuesbybeingdifferent.
V E R S T O R Y
endeavorforsuperiorreturns.
SUISSE BANK PLC
Goingforward,WolfgangZulaufwill continuetodrivebusinessatSUISSE BANKwhileencouragingcreativity, offeringbespokefinancialmanagement solutionsforclientsand C O
United Tower, Level 29 Building 316, Road 4609
Manama - Sea Front 346 Bahrain
T: +973 (0) 16 555 071
F: +973 (0) 16 555 001
info@suissebank.com www.suissebank.com
Amsterdam-Veniceofthe
North
Amsterdamiscountedasoneofthe mostbeautifulcitiesinthe Netherlands.Thecanalsystemof Amsterdammakesitanevenmore beautifulcitytovisitonceinalifetime. Amsterdamwasfoundattheaperture oftheriverAmstelanddammedwith themotivetoavoidflooding.The metropolisisacenterandmain attractionformanytouristsasthe metropolishasmanynaturalelements tovisit.
Thearchitectureandstructureofthe metropolisaddsontothebeautyand gloryofthecity.Manyofthe architecturalelementscanbeseenand exploredthroughthestreetsof Amsterdam.Amsterdam,whichisin
theDutchprovinceofNorthHolland, issometimesreferredtoasthe"Venice oftheNorth"becauseofthecity's extensivenetworkofcanals,whichis nowaUNESCOWorldHeritageSite.
Thisblogexplorestheuniquenessand beautyofAmsterdamwithitsdifferent shadesfromitsdayandnightlife.Also focusesonthestructuralandcityscape oftheMetropolis.Let'stakearideat TheVeniceofNorth;Amsterdam.
Amsterdamisfoundintheprovinceof NorthHollandinthewestern Netherlands;however,Haarlemserves astheprovince'scapital,not Amsterdam.TheriverAmstelcomesto anendinthecity'scenterandconnects tonumerouscanalsthatleadtotheIJ
intheend.Nearly2metersbelowsea levelisAmsterdam.Sincethe surroundingterrainismadeupof substantialpolders,itisflat.
DuetoitscloseproximitytotheNorth Seaonthewest,Amsterdamhasan oceanicclimatewithpredominantly westerlywinds.Themajorityofthe provinceofNorthHolland,including Amsterdam,islocatedinUSDA HardinessZone8b.Wheneasterlyor northeasterlywindsfromtheinterior Europeancontinentblow,frostsmostly develop.
Thesummersaregenerallywarmwith afewhot,muggydaysandsporadic monthlyrain.Amsterdamislocatedin AHSHeatZone2becausetheaverage dailyhighinAugustis22.1°C,while temperaturesof30°Corhigherare
onlyrecordedonaverageon2.5days. Thetemperatureextremesarebetween 19.7°Cand36.3°C.Onaverage,133 daysayearhavemorethan1mmof precipitation.838mmofprecipitation fallsannuallyonaveragein Amsterdam.
JourneyofAmsterdam
Amsterdamwasfoundedlaterthan otherurbancentersintheLow Countriesduetoitsgeographic locationinwhatwasoncewetland. Farmersbegantosettleinandaround theregionthatwouldlaterbecome Amsterdamasearlyasthreethousand yearsago.Theywerelocatedupstream ofthetributaryAmsteloftheancientIJ river TheAllSaintsFloodof1170was asignificantturningpointinthe evolutionoftheAmstelrivermouth. TheshallowriverIJquickly transformedintoabroadestuary, providingtheAmstelwithanopen accesstotheZuiderzee,IJssel,and othernearbyrivers.Asaresult,the Amstel'swaterflowbecamemore activeandthedrainageofexcesswater improved.ThedownstreamAmstel mouthattractedapermanent populationduetoitsdryerbanks.
Inthemiddleagesofapproximately fromthe14thcentury,Amsterdamwas grantedseveralcityrightsand flourishedwithlargetraderelations withothercountries.Inthe17th century,themetropolisexperiencedits goldenageofalltimes.Theperiodin whichAmsterdamwascountedasthe wealthiestmetropolisinthewestern world.Theshipssailedfromdifferent locationsandDutchcompany'sboth eastandwestwereestablishedmaking themetropolisaDutchcolony.Inthe late18thandearly19thcenturies, Amsterdamexperiencedadecreasein itseconomy.Thecitysuffereddamages asaresultofthewarstheDutch RepublicfoughtwithFranceand
England.DuetoHolland'sincorporation intotheFrenchEmpire,Amsterdam's importancedeclinedtoitslowestpoint duringtheNapoleonicWars.Buta turningpointcamewiththecreationof theUnitedKingdomoftheNetherlands in1815.
Thedeclineofthe19thcenturyiswhat issaidtobethesecondgoldeneraofthe metropolis.Manynewstructural changeswerebroughttothecity makingitmoremesmerizingthrough theaspectsofarchitecture.Duringthe sametimeindustrialrevolutiontook placeinthemetropolisincreasingits efficiencyforindustriesand employment.Thecitycenterof Amsterdamhasdrawnalotofvisitors inthetwenty-firstcentury:between 2012and2015,thenumberoftravelers increasedfrom10to17million annually Thecenterofthecityhas becomeexpensiveforthecitizensdue torisingrealestatepricesandthe displacementoflocalbusinessesby touristattractions.Thesechangeshave drawnanalogiestoVenice,acitythatis allegedlybeingoverrunbytourists.
Ÿ RemainsfromtheNeolithicand Romanartifactswerefoundfrom someareasofthemetropolis.
Ÿ Theallsaintsfloodfrom1170 broughtmanychangesintheareaof Amstelrivermouth.
Ÿ Amsterdamgotitscityrightsand flourisheditstradingsegment.
Ÿ Fromthe17thcenturyAmsterdam experiencedwealthandpoweruntil the19thcentury.
Ÿ Theearly19thcenturyindustrial revolutiontouchedthebordersof Amsterdamandthenewerabegan.
AftertheSecondWorldWar,avariety ofethnicitiesandreligionsmovedinto Amsterdam.Oneofthemostdiverse
populationsofanycityintheworld, Amsterdamishometo180different nationalities.Inthecityproper,around 50%ofthepopulationisofimmigrant origin,and88%ofpeopleareDutch nationals.Manyimmigrantshave profitedfromthevastandfreeDutch languageclassesthatAmsterdamhas offeredasoneoftheDutch municipalities.
DuetotheimmigrationAmsterdam experiencedavarietyofcultureandthe giveandtakeofseveraltraditionsand heritagetookplaceinthemetropolis. Variouseventstookplaceinthe16th and17thcenturyinthemetropolis makingitevenmoreprosperousinthe aspectsofculture.TheSchouwburg, Amsterdam'sfirsttheater,was constructedin1637andopenedon January3,1638.TheBalletoftheFive Sensesperformedthefirstballet performancesintheNetherlandsat Schouwburgin1642.TheHollandse OperawasbuiltinAmsterdamin1888 withtheaimofpromotingDutchOpera. Withseveralauditoriumsandtheaters museumswerealsobuiltwithintheera.
Ÿ Architecture
Amsterdamhasalonghistoryof architecture.TheOudeKerkwhich meansOldChurchinEnglish,locatedin theWallen,wasdedicatedin1306, makingittheoldeststructurein Amsterdam.HetHoutenHuysatthe Begijnhofistheoldestwoodenstructure inexistence.Oneofjusttworemaining woodenstructures,itwasbuiltaround 1425.OneofthefewGothicbuildings inAmsterdam,itisalso.TheMoriaan, erectedins-Hertogenbosch,istheoldest stonestructureintheNetherlands.
Allarchitecturaldesignsfrombeforethe turnofthe20thcenturyareconcentrated intheoldcitycenter.Althoughthereare someimpressiveinstancesofthese architecturalformsinthecitycenter,
JugendstilandGeorgianareprimarily foundinthesuburbsestablishedinthe early20thcentury.Themajorityof historicstructuresinthecity'scoreand itsenvironsareresidences,likethe well-knownmerchants'homesthatline thecanals.ThecanalsofAmsterdam havebeeninserviceforthesecurity purpose,watermanagementand transportofthemetropolis.Therewere nomasonrysuperstructuresotherthan gatesatthetransitpoints;the fortificationsconsistedofanearthen moatanddikes.Thecanalsystemin Amsterdamistheoutcomeof thoughtfulcityplanning.
Ÿ Music
Amsterdamhastheworld'sbest Symphonyorchestra.Manysongsthat arenostalgicandadoringof Amsterdammaybefoundinthecity's musicalheritage.Aconcertvenue calledAFASLive,formerlyknownas theHeinekenMusicHall,issituated closetotheJohanCruyffArena.Its
primaryfunctionistoactasastage forpopperformanceswithlarge audiences.Therehavebeenmany notableoverseasperformancesby artists.NeartheLeidsepleinaretwo otherwell-knownlocations:Paradiso andtheMelkweg.Bothputalotof emphasisondiverseprogramming thatincludeseverythingfromhiphop toR&Btoindiemusic.
TheKoningsdagi.e.King'sDay-Day Queen'scelebration,theHolland FestivalforthePerformingArts,the annualPrinsengrachtconcerti.e. classicalconcertonthePrinsencanal, theStilleOmgangasilentRoman Catholiceveningprocessionheld everyMarch,AmsterdamGayPride, TheCannabisCup,andtheUitmarkt arejustafewofthefamousfestivals andeventsthattakeplacein Amsterdam.Hundredsofthousands ofpeopleflocktoAmsterdamto celebratealongsidethelocalson
Koningsdag,whichisobservedon April27eachyear.
TasteofAmsterdam
Duetotheglitchofvariouscultures underonecitythetasteofAmsterdam wasgiventhetouchofvariousdishes differentfromthebasiccuisine.The immigrationandDutchculturecanbe seeninthecuisineofthemetropolis. Variousdishesarerenownedin Amsterdambutfewofthemholdthe heartoftourists.Thecookingcustoms andtraditionsoftheNetherlandsare thefoundationofDutchcuisine.Its locationintheproductiveNorthSea riverdeltaoftheEuropeanPlain, whichgaverisetofishing,farming, andtradingoverthesea,aswellasits pastcolonialempireandthespice trade,hasinfluencedthecountry's cuisine.
Duetoacultureofthriftiness,Dutch foodisfrequentlyperceivedasbeing bland.Dutchcuisinechangedinthe late19thandearly20thcenturiesfrom
beingaestheticallypleasingtobeing economicalandfilling,withlotsof vegetablesandlittlemeat.Breakfastand luncharetypicallybreadwithcheese toppings,whiledinneristypicallymeat andpotatoeswithseasonalvegetables added.Amongallofthecuisineand differentdishesBest5dishesarelisted below.
Ÿ Bitterballen
Bitterballen,whicharefriedmeatballs, areapopularsnackattavernsallacross thecity.EatingBitterballenisnearlya necessitywhenvisitingtheDAM becausemosttouristsvisitatleastone barinAmsterdam.
Ÿ Pancakes
TheDutchpancakesknownas Pannekoekenareflat,savory,andfillthe plate,unliketheirpuffyAmerican relatives.Thestarchybaseof Pannekoekenisfrequentlytoppedwith curedmeatorsmokedsalmon,anditis
eatenthroughoutthedaybylocals.
Ÿ Stroopwafels
Byfillingtwodelicatewaferswith sweetStroop,thesamecaramel-like syrupthatcomplements pannekoeken,stroopwafelselevate thecookieconcept.Stroopwafelsare bestenjoyedfreshoffthegriddle; theywereinitiallycreatedinGouda butwereperfectedinAmsterdam.
Ÿ Stamppot
Stamppotisabasicallyfusionof smashedvegetablesandpotatoes withamixtureofbutterinit increasingitsflavor Traditional ingredientsaddedbyDutchcooks includekaleorswisschard;more recentversionsalsocontainother greens,suchastarragon.
Ÿ Rijsttafel(RiceTable)
Rijsttafel,atruericefeastthat
coversthespectrumofIndonesian cuisine,hasahistorythatstretches backtothe17thcentury,whenthe DutchconqueredIndonesia.A Rijsttafellunchconsistsofavibrant processionofsmallplatesthatfillthe tablefirstandthestomachsecond.In actuality,"ricetable"iswhatthe Dutchword"rijsttafel"means.
Exploringthemetropolisisasoothing experienceitself.Amsterdamis renownedforitstourismalloverthe globe.Accordingtotherecords Amsterdamreceivesmorethan5.34 millioninternationalvisitorsannually, Thisdoesnotincludethe16million dayvisitorswhocometothecityeach year.Seventy-fourpercentofvisitors arefromEurope.With14%ofthe total,Americansmakeupthelargest contingentofnon-Europeanvisitors.
Amsterdamownsseveralplacesto visitonceinalifetimeandisalso
recognisedbytheUNESCOasWorld HeritageSites.Thenumberofmuseums arebasicattractionsfortourists.The metropolisownsmanymuseumsbut someofthemaremorerenownedfor theirartpieces.
Ÿ Museums
ThecityofAmsterdamishometo numerousrenownedmuseums.Without seeingtheRijksmuseum,VanGogh Museum,orStedelijkMuseum,no vacationtothecityiscomplete,butthe cityalsoboastsawealthofgems outsideoftheMuseumDistrict.
Rijkdmuseumthenationalmuseumof theNetherlands,theRijksmuseum,is locatedinAmsterdamandisdevotedto Dutchartandhistory Themuseumis situatedintheAmsterdamSouth neighborhood'sMuseumSquare,nextto theConcertgebouw,StedelijkMuseum Amsterdam,andVanGoghMuseum.
Ÿ Nightlife
TheNightlifeinAmsterdamis renownedforbeingexcitingandvaried. Therearenumerouscoffeeshopsinthe metropolis.AtraditionalBrownCafeis famousamongstthetouristsaswellas thecitizensinthemetropolisasthey servesomeuniquebeveragesincluding beerandwinewithacozyandvintage ambience.Insummersmanycafesare openwithterraceswithchilled beverageswhichaddsglorytothenight andgentlebreeze.
Oneofthetopjazzclubsintheworldis Bimhuis,whichisclosetoCentral Stationandhasadiverselineupthat featuresthebestinthebusiness.The mainstreetfortheLGBTcommunity andnightlifeisthe Reguliersdwarsstraat.
Ÿ RoyalPalaceofAmsterdam
Ÿ Itisoneofthetoptouristdestinations
inAmsterdamandislocatedinthe DamSquare.Itwasonceatownhall butisnowownedbythestateand utilizedbythefamilyforRoyal OfficialDutchevents.Visitorswho enjoyviewingthecitizenshallatone ofthetopAmsterdamsightscanvisit thepalaceallyearlong.
In2011,UNESCOaddedtheCanal BelttoitslistofWorldHeritageSites. Withitsbuildingsandcharmingcafes, itisoneofthemostpicturesqueareas inthecity.Withoutvisitingthecanals andlearningalittlebitmoreabout them,novacationtoAmsterdamis complete.Eitheronfootorfromthe boat,youcanopttoexplore Amsterdam'scanals.
Amsterdamcomprisesmainlytwo importantuniversitiesnamely,The UniversityofAmsterdamandTheVrije UniversityAmsterdam.The InternationalInstituteofSocialHistory inAmsterdamisoneofthebiggest archivalandresearchcentersforsocial history,particularlythehistoryofthe labormovement.Oneoftheoldest botanicalgardensintheworld, Amsterdam'sHortusBotanicuswas establishedintheearly17thcentury andishometomanyrareandancient specimens,includingthecoffeeplant thatgaverisetotheentirecoffee cultureinCentralandSouthAmerica.
TheVossiusGymnasium,Barlaeus Gymnasium,St.IgnatiusGymnasium, Het4eGymnasium,andCygnus Gymnasiumarefiveindependent grammarschools,whereaclassical curriculumcomprisingLatinand classicalGreekistaught.Thecityis
hometoanumberofinstitutions,most ofwhichareopentointernational students.Theseuniversitiescover everythingfrompoliticsand economicstoartanddesign.
TheBritishSchoolofAmsterdam, AlbertEinsteinInternationalSchoolof Amsterdam,LycéeVincentvanGogh LaHaye-Amsterdamprimarycampus, InternationalSchoolofAmsterdam, andJapaneseSchoolofAmsterdamare amongtheforeignstudents' educationaloptionsinAmsterdam.
AFCAjaxplaysintheEredivisieand isbasedinAmsterdam.Ajaxisbased intheJohanCruyffArenastadium.Itis situatednearthebrand-new AmsterdamBijlmerArenArailway stationinthecity'ssoutheast.Ajax playedtheirhomegamesinthe OlympicStadiumorthenowdemolishedDeMeerStadioninthe easternpartofthecitybefore relocatingtotheircurrentvenuein 1996.AmsterdamheldtheSummer Olympicsin1928.
AlongwiththeAmsterdamMarathon, thecityhoststhe16kmDamtoDam RunbetweenAmsterdamand Zaandam.TheJaapEdenicerinkis hometotheAmstelTijgershockey team.Thegroupplaysinthetop divisionofDutchicehockey The400meterlaneofthisicerinkhashosted speedskatingcompetitions.
TheAmsterdamCrusadersandthe AmsterdamPanthersaretwoAmerican footballteamswhoplayinAmsterdam. Thebaseballteamknownasthe AmsterdamPiratesplaysintheDutch MajorLeague.Threefieldhockey teams,Amsterdam,Pinoké,and Hurley,competeintheirgamesnear theWagenerStadiuminAmstelveen,a nearbycity
Formorethanadecade,
Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader
OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated
12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.
In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.
JourneyofMicrosoft-
Microsoftisadailyandregularword usedineverycorporatesector The
globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.
The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.
As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.
In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.
Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.
Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.
Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.
Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.
The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.
Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.
Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.
On June 24, 2021, Microsoft announced Windows 11.
ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.
Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.
Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits
Ÿ Devices
Ÿ Softwares
Ÿ Apps
Ÿ Games
Ÿ Entertainment
PriceMix
Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.
Ÿ FreemiumPricing
Ÿ Productline
Ÿ PenetrationPricing
Ÿ PriceSkimming
PlaceMix
UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:
Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.
Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.
Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.
Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof
Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-
Ÿ Advertising
Ÿ SalesPromotion
Ÿ DirectMarketing
Ÿ PersonalSelling
Ÿ PublicRelations
EffectofCOVID19onTheglobal enterprise-
Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo
ofanentirelydigitalworkforce.
EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.
Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.
Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket
Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."
Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.
Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.
One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.
While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.
Aseveryoneisaware,weareallinundatedwith
informationinthisageofInformationTechnology andBigData.However,informationisnotthe sameasknowledge.Whiletheinformationonjustabout everythingisavailableatyourfingertipstoday,itistrue knowledgethatwillallowyoutodothingsinanoptimum way,avoidpitfalls,andadvancedirectlyonthebestpathto success.
Inthebusinessworld,alackofadequateknowledgeabout thecriticalaspectsofrunninganenterpriseandachieving objectivescouldbethedeathnailinyourcompany’scoffin. Inparticular,therearecertainknowledgegapsthatcanbe detrimental.Soifyouhaveblindspotsinanyofthebelow areas,itiscriticaltoworkonbuildingyourknowledgein theseregardsifyouwanttobesuccessfulinbusinessand causeKnowledgeGaps.
Eveninthismodernage,manyorganizationshavebeen reluctanttoembraceadvancementsinfinancial management.This,however,canbeabigmistakeandcan putyourbusinessatrisk.Oldtimeshavegone,andthe modernworldhasfreshconceptsandtoolstomanage variousfinancialaspectsofanycompany
Theseincludesoftwaretoolsforhandlingexpensesand income,financialstrategies,projections,andplanning.Any businessownerwhoturnsablindeyetofinancial managementputstheircompanyatriskoffailure.
Inbusinesstoday,thefoundationofeveryprocessis technology.Itissomethingthattouchesallaspectsofany
organization.Embracingthelatesttechnologyandusingit efficientlywillhelpyoutoimproveeveryaspectofyour business.Forexample,Fintech(financialtechnology)tools allowyoutostreamlineyourfinancialmanagement processes.
Arealbusinessleadermusthaveadeepunderstandingof thelatesttechnologyandhowitcouldimpacttheir business.Whetheritistomanagefunds,marketproducts, orcontrolproduction,youhavetounderstandthe indispensableroleoftechnologyinitandensureitstimely deploymentintherightwaytoachievesuccess.
Digitalmarketingisnothingbutmarketinggonetech becausetheword‘technology’issynonymouswith‘digital’ today.Mosttechnologieshavetransformedintotheirdigital versionorareheavilycontrolledbydigitalprocesses.The riseoftheinternethasgraduallyside-linedtraditional marketingmethods.TheCOVID-19pandemichasdriven thelastnailsintothatcoffin.KnowledgeofDigital MarketingisthemostimportantoritwillcauseKnowledge Gaps.
Today,therearecountlessdigitalmarketingmethodsfor almosteverycompany,withahostofnewadvantages comparedtotraditionalmarketingmethods.Business leadersshouldbeacrossthelatestdevelopmentsofdigital marketingandtheirbenefits,suchasinteractive promotionalcampaigns,targetedads,instantcustomer support,andAI-basedchatbotservices.Thisknowledgecan helpthemfillanyKnowledgeGapsintheirorganization.
Anorganizationwithoutinnovationinitsproductsand servicesintoday’sadvancederawillnotthriveintoday’s competitivemarket.Innovationmeansleveragingstate-ofthe-artcapabilitiesforprovidingsolutionsthatmakelife better,moremeaningful,andovercomedifficulties.Italso meansadaptingtochangingtimesandstayingabreastwith themostmoderndevelopments.Manyorganizationsthat werepreviouslybignamesarenowheretobeseenthese daysbecausetheyfailedtomovewiththetimes.
Providingthesameproductsandofferingthesameservices, allinthesamewayforyearsonendisasureticketto disaster.Whilelargecompaniesfellonhardtimesduetoa lackofinnovation,theirplaceinthemarketwastakenby newstartupsthatquicklymadetheirmarkwiththeir
innovativeproductsandservicesthatmetthedemandsof time.
Legalisanotherareathatisalltoooftenignoredbymany businessleaders.Intoday’sworld,businessesareboundby aplethoraoflawsandregulations.Notonlythat,but violatingsuchregulationscouldleadtosignificantfinancial penalties,andmayevenleadtothebusinesshavingtoshut down.AlackofKnowledgeGapsofthelawisnoexcuse. Whetherbigorsmall,everycompanyneedstofollowthe letterofthelaw.EvenMarkZuckerberg,theCEOofthe socialmediagiantFacebook,hasbeeninandoutofcourt forsometimenowbecauseoflegalquestionsoverthe company’sinformationmanagementanduserprivacy.
Whetheryouareanewentrepreneuroranestablished businessleaderit’snotuncommontohaveKnowledge Gapsinyourknowledgeincertainareas.Afterall,noone canbeanexpertineverything.However,leavingeven minorknowledgegapsincertainareascouldprovefatalto thesuccessofyourbusiness.Youdon’thavetobe knowledgeableineveryarearelatedtoyourbusiness,but workingtocoverandbridgeanyKnowledgeGapsin certainareas,suchaslegal,technology,digitalmarketing, orfinancialmanagement,willhelpyoutotakeyour businesstothenextlevel.
