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Becomingasuccessfulbusinessleaderisacomplexandmultifacetedprocessthatrequiresacombination ofpersonaltraits,skills,knowledge,andexperience.Atitscore,leadershipisaboutinfluencingpeople andorganizationstowardsacommongoalorvision,anditrequirestheabilitytomaketoughdecisions, inspireandmotivateothers,andadapttochangingcircumstances.
Oneofthekeytraitsofsuccessfulbusinessleadersisaclearandcompellingvisionofwheretheywanttheir organizationtogoandhowtheyplantogetthere.Thisrequiresnotonlyadeepunderstandingoftheindustry andmarkettrendsbutalsotheabilitytothinkcreativelyandtakecalculatedrisks.
FeaturingforTheEnterpriseWorld’sthisissueofTheMostSuccessfulBusinessLeadertoWatchOutarethe storiesofsuchleaderswhoareinspiringothers.
Forthecoverstoryreadabout-
Thebusinessworldisfullofinspiringandvisionaryleaderswhocontinuouslypushtheboundariesof innovationandsuccess.Amongthem,oneindividualstandsoutasadrivingforceinAmericanhistory education.Meet ,theCEOofDrivingForceInstitute(DFI),atrailblazingorganizationthat PatrickRiccards hasrevolutionizedhowhistoryistaughtandlearnedintheUnitedStates.Withanunwaveringpassionfor educationalgrowthandafearlessapproachtobusiness,Patrickhasestablishedhimselfasoneofthemost successfulandinfluentialleaderstowatchoutforintoday’sever-evolvinglandscape.Throughhisdedicationto innovation,strategicthinking,andrelentlesspursuitofexcellence,Patrickhasemergedasatransformative figure,shapingthefutureofhistoryeducationandinspiringotherstoreachnewheights.
Patrickhasachievedsignificantmilestonesthroughouthisentrepreneurialjourney.InhisfirstCEOposition,he acquiredtheskillsettoeffectivelyraisefundsandensurehisteamcomprehendedtheorganization’sobjectives. Later,asanexecutivedirectorofanestablishednon-profit,heintroducedaninnovativestartupmindsetthat enabledhimtoexploreunchartedterritorydespitetheinstitute’sextensivehistoryandsignificantrevenue.
Thatishow ,aseniorexecutivewithstarstatusinMENA’scloudcommunicationtechnology YaraMilbes sector,describesherongoingjourneyintheregion’sbusinesslandscape.Underherbelt,YaraMilbesboasts manymarketingandleadershipawardsshe’swondeservinglyinrecognitionofthechangeYaraMilbesbrought tosectorsandindustriesthatwerepreviouslydeemedasrigidandunfathomable.
Identitymanagementandbiometrics,lawenforcementandcybersecurity,informationtechnologyand communications–younameit,YaraMilbestangiblyimpactedorcreatedsomekindofsuccessthere–hardearnedsuccessclenchedstubbornlyfromthejawsofsuccumbingtotheoutdatedpracticesthatcharacterized theseindustries.
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Thebusinessworldisfullofinspiringandvisionaryleaderswhocontinuously pushtheboundariesofinnovationandsuccess.Amongthem,oneindividual standsoutasadrivingforceinAmericanhistoryeducation.MeetPatrick Riccards,theCEOofDrivingForceInstitute(DFI),atrailblazing organizationthathasrevolutionizedhowhistoryistaughtandlearnedinthe UnitedStates.Withanunwaveringpassionforeducationalgrowthanda fearlessapproachtobusiness,Patrickhasestablishedhimselfasoneofthe mostsuccessfulandinfluentialleaderstowatchoutforintoday’severevolvinglandscape.Throughhisdedicationtoinnovation,strategicthinking, andrelentlesspursuitofexcellence,Patrickhasemergedasatransformative figure,shapingthefutureofhistoryeducationandinspiringotherstoreach newheights.
Patrickhasachievedsignificantmilestonesthroughouthisentrepreneurial journey.InhisfirstCEOposition,heacquiredtheskillsettoeffectivelyraise fundsandensurehisteamcomprehendedtheorganization’sobjectives.Later, asanexecutivedirectorofanestablishednon-profit,heintroducedan innovativestartupmindsetthatenabledhimtoexploreunchartedterritory despitetheinstitute’sextensivehistoryandsignificantrevenue.
Thatishow ,aseniorexecutivewithstarstatusinMENA’scloud YaraMilbes communicationtechnologysector,describesherongoingjourneyinthe region’sbusinesslandscape.Underherbelt,YaraMilbesboastsmany marketingandleadershipawardsshe’swondeservinglyinrecognitionofthe changeYaraMilbesbroughttosectorsandindustriesthatwerepreviously deemedasrigidandunfathomable.
Identitymanagementandbiometrics,lawenforcementandcybersecurity, informationtechnologyandcommunications–younameit,YaraMilbes tangiblyimpactedorcreatedsomekindofsuccessthere–hard-earnedsuccess clenchedstubbornlyfromthejawsofsuccumbingtotheoutdatedpractices thatcharacterizedtheseindustries.
L E A D E R S I N S P O T L I G H T
Thebusinessworldisfullof inspiringandvisionaryleaders whocontinuouslypushthe boundariesofinnovationandsuccess. Amongthem,oneindividualstandsout asadrivingforceinAmericanhistory education.MeetPatrickRiccards,the CEOofDrivingForceInstitute(DFI), atrailblazingorganizationthathas revolutionizedhowhistoryistaught andlearnedintheUnitedStates.With anunwaveringpassionforeducational growthandafearlessapproachto business,Patrickhasestablished himselfasoneofthemostsuccessful andinfluentialleaderstowatchoutfor intoday'sever-evolvinglandscape. Throughhisdedicationtoinnovation, strategicthinking,andrelentless pursuitofexcellence,Patrickhas emergedasatransformativefigure, shapingthefutureofhistoryeducation andinspiringotherstoreachnew heights.
Patrick,beingthesonofapresidential historianandahistorylover,considers himselfanaturalcreatorwithapassion forinnovationandgrowth.Hestarted hisfirstbusiness,ExemplarStrategic Communications,15yearsagoto balancehiscareergrowthwithbeinga fathertohistwochildren.Theboutique communicationsandpublicaffairsfirm becameatopplayerintheeducation space.
BuildingonthesuccessofExemplar, PatrickestablishedEduflackStrategies, whichprovidedstrategicdevelopment, messaging,andconsultingservicesto theC-suite.In2017,hebecamethe ChiefCommunicationsandStrategy OfficerattheWoodrowWilson Foundation,wherehedelvedintoways toimprovetheteachingandlearningof Americanhistory.
Patrick'spassionforimprovinghistory educationledtothecreationofDFI. Today,DFIisthelargestproducerof Americanhistoryeducationvideosin theUnitedStates.Theinstituteworks
withsomeofthetopbrandsinthe field,includingtheNYHistorical Society,theSmithsonian,andthe AmericanBattlefieldTrust.DFI's videoshavebeenwidelypraised,with learnersandeducatorsfindingthem engagingandinformative.
Patricks'businessesarebuiltonthe premiseofnotfearingfailure.He believesinfailingfastandnot repeatingmistakes,recognizingthat failureisoneofthegreatestlearning toolsforanewbusiness.Byembracing failureandsetbacks,Patrickbelieves hiscompaniesareconstantly innovatingandpushingtheboundaries ofwhat'spossible.
Patrickhasachievedsignificant milestonesthroughouthis entrepreneurialjourney.Inhisfirst CEOposition,heacquiredtheskillset toeffectivelyraisefundsandensurehis teamcomprehendedtheorganization's objectives.Later,asanexecutive directorofanestablishednon-profit,he introducedaninnovativestartup mindsetthatenabledhimtoexplore unchartedterritorydespitethe institute'sextensivehistoryand significantrevenue.Asthefounderand CEOofExemplarStrategic Communications,Patrickrisked everythingtocreateathrivingbusiness fromthegroundup.Hebelievedin himselfandhisvisionbutrecognized theimportanceofsuccessduetohis newfamily'sfinancialresponsibilities.
Patrickmergedhisexperiencesand knowledgetocreateDFI,asocial enterprisethatusesvideotomake historycaptivatingandrelevantfor highschoolstudents.Althoughnotthe firsttousevideoforeducational purposes,theinstitutehasproduced over500filmsthathaveundergone extensivetestingandproveneffective. ThankstoPatrick'sleadershipand strategicpartnerships,theinstitutehas reachedavastaudienceofalmost43 millionusers.Patrick'sentrepreneurial
The Driving Force Institute's long-standing success is attributed to its willingness to tackle challenging problems, provide innovative solutions, and deliver quality content.
driveandleadershipskillshave enabledhimtobuildsuccessful businessesthatpositivelyimpactthe educationsector
Aboutfiveyearsago,anationalpolling effortledbyPatrickrevealedthatless than4in10Americanscouldpassa basichistorytest.Thisshocking revelationledPatricktosurvey studentsnationwide,whofoundhistory boringandirrelevant,andteacherswho statedthattraditionalhistorytextbooks werenotengagingenough.Patrick exploredvariousmethods,including onlinequizzes,simulations,andvideo games,tomakehistoryeducationmore engagingbutultimatelysettledon short-formvideos.
TheWoodrowWilsonFoundation, whichinitiallyincubatedtheproject, didnotseeafutureinusingshort-form
videostoimprovetheteachingand learningofAmericanhistoryand terminatedtheproject.Undeterred, Patrickacquiredthefewassetsthey haddevelopedandlaunchedDFI.Inits firstyear,theinstitutefaced uncertainty,butitperseveredand produced150newfilmsannually.It addednewdistributionpartnerseach year,ensuringthecontentreached millionsofAmericanstudents.The institutebelievesithasfoundthesecret saucetomakinghistoryinteresting, relevant,andentertainingforstudents.
Patrickfacednumerouschallenges whentryingtorevolutionizeAmerican historyeducation.Oneofhisbiggest difficultieswashelpingpeopleseethe valueofchange.Manyindividuals resistchange,preferringtomaintain thestatusquoratherthanputtinginthe
hardworknecessarytocreate somethingnew.Patrickquicklylearned thatitwasnotenoughtoexplain'what' theyweredoingtopursuechange;he neededtofocusonthe'why'behindit.
Toovercomethesechallenges,Patrick workedhardtobuildanetworkof supporters,advocates,andchampions whosharedhisvisionforimproving historyeducation.However,evenwith astrongnetwork,theinitiativewasnot successful.
DFIstartedwith25filmsandno distributionplans.Theinstituteinitially plannedtorelyonYouTubetoshareits videos.However,afterconducting extensiveresearchwitheducatorsand students,theinstituterealizedthe potentialofitscontent.Theinstitute knewithadsomethingspecialthat couldmakeadifference.
WhentheCOVID-19pandemichit, DFIhadasolutiontoanacuteneed.In justfouryears,itestablished distributionpartnerships.Theinstitute isproudtoworkwithMakematic,its videoproductionpartner,whohas createdover500videos.Twoyears ago,DFIestablishedarelationship withTheDoGooderytoensureit effectivelyreacheseducatorsandother stakeholders.Theinstitutealsobuilt
contentpartnershipswithsomeofthe space'smostrecognizedmuseums, non-profits,andpublicinstitutions.
DFIhasproposedanintegratedsetof effortstoimproveAmericanhistory instruction.Theinstitute'sapproach focusesonthreekeycomponents:
• Supportinginstructionforcurrent
K-12Americanhistoryteachers.
• Designinginnovativecurricula forbothtraditionalclassrooms andOut-of-School-Time(OST) environments.
• Providingdirect-to-learner engagementthroughadigital platform.
Thefirstcomponentinvolves supportingAmericanhistory teachers,helpingthemimprovetheir understandingofAmericanhistory andbetterconnectingwiththeir students.Theaimistomakehistory anexcitingandworthwhilepursuit ofstudy Thesecondcomponent focusesoncurriculumdesign, changinghowAmericanhistoryis taughtincommunitiesnationwide. Thisincludesdesigningcurriculafor bothtraditionalclassroomsandOST environments.Theapproach'sthird andfinalcomponentisdirect-tolearnerengagementthroughadigital platform.Thisplatformprovides interestinganddynamiclearning opportunitiestostudentsandtheir families.
DFIseekstoimproveAmerican historyinstructionbyproviding classroomteacherswithresources, support,andprofessional development.Recognizingthatmany teachersarehungryforsuch assistance,theinstitutehas developedanonlineplatformthat offerssourcematerials,mini-content courses,andmini-pedagogycourses.
OneofthekeyfeaturesoftheDFIis itscommitmenttoensuringthat teachersknowhowtousethe materialsprovidedtothem.Teachers aretrainedtoimplementthese resourceseffectivelyandmodify themtosuittheirclassroomneeds better.Thisincludesinstructionon differentiatingteachingmethodsfor studentswithdiversebackgrounds andabilities,suchasEnglish-
languagelearnersandspecial educationstudents.
DFIalsorecognizesthechallenges manyteachersfacedaily,suchas limitedInternetaccessorother constraints.Toaddresstheseconcerns, theinstituteprovidestrainingon navigatingtheseissueswhile deliveringeffectiveinstruction.Asan incentiveforteacherstoparticipatein theprogram,DFIawardsmicrocredentialsandbadgestothosewho completethetraining.Thecredentials signifythatteachersarepartofa nationalnetworkcommittedto improvingAmericanhistory instruction.
Patrickbelievesinpurpose-driven workthatcanpositivelychange society.Heseeshimselfasacoach,an innovator,andanagitator,eachof whichplaysanessentialroleinleading hisportfolio.Patricksayspurposedrivenworkmaybechallengingand chaotic,butitisnecessary.He emphasizestheimportanceofseeing theworldnotasitisbutasitcanand shouldbe.Asacoach,Patrickguides histeamtowardsasharedvisionand inspiresthemtoachievetheirgoals. Asaninnovator,Patrickconstantly seeksnewandinnovativewaysto solveproblemsandchallengeshis organizationfaces.Heencourageshis teamtothinkoutsidetheboxand developcreativesolutionstodrive progressandgrowth.Asanagitator, Patrickchallengesthestatusquoand pushesforchange,evenwhenitmay beuncomfortableorunpopular.He believestrueprogresscanonlybe achievedbydisruptingthenormand pushingboundaries.
Patrickismotivatedbytakingon challengesthatscaremanypeople away.Earlyinhiscareer,heleda nationalefforttoensurethatschools usedscientificallybasedapproachesto
teachchildrenhowtoread.Through hisexperiences,Patrickrealizedthat big,messysocietalproblems demandattention,andheshouldn't beafraidtotacklethem.This mentalityledhimtobuildDFI.The institute'slong-standingsuccessis attributedtoitswillingnesstotackle challengingproblems,provide innovativesolutions,anddeliver qualitycontent.Patrick'sdriveand determinationhaveinspiredhis teamtoworkhardandstayfocused ontheirmission.
WhileDFIisnotthefirsttouse videoforeducationalpurposes,it hasauniqueapproach.Theinstitute focusesonshort-formvideos becauseitunderstandsthattoday's learnersconsumecontentinshort burstsonplatformslikeTikTokand YouTube.Theinstitutefocuseson untoldstoriesinAmericanhistory, oftenoverlookedintextbooks.It believesthattoday'slearnerswantto learnhistorythatisinterestingand relevanttothem.Producingthebest possiblecontentfortheconsumer setsthemapartfromother educationalvideoproviders.
Patrickisproudofthesuccessesand lessonslearnedthroughouthis career.However,DFIisperhapshis greatestachievement.Witha missiontomakeAmericanhistory interestingandrelevanttoall learners,theinstitutehasshownthat knowledgeofAmericanhistoryis essentialtobeingagoodstudent, citizen,andAmerican.
Theinstitutehasworkedclosely withstatestohelptheirDepartments ofEducationcreatenewlearning contentalignedwithstatestandards. Throughamodelrarelyusedinthe educationsector,ithassuccessfully delivereditsproducttotensof
millionsofpeople,makinga significantdifferenceineducation. Eachquarter,theinstitutebuildsonthe successesofthepreviousquarterand learnsfromthefailures.DPIdoesn't repeatmistakesbutusesthemas valuablelearningexperiences.This approachhasbeenessentialincharting theinstitute'sgrowthandsuccess.
DFI'sglobalteamrecognizesthe importanceofpartneringwiththe smartestandmostskilledindividuals toachieveitsmission.Asaresult,it alsoworkswithvariousotherpartners, suchastheWhiteHouseHistorical AssociationandiCivics.Theteam investsinitsemployees'growthand well-being,recognizingthattheyare crucialtotheorganization'ssuccess. Theteam'spassionformakinghistory relevantandengagingforhighschool studentsmakesitunique.Theteam worksdiligentlytocreatecompelling, informativecontentthateducatesand inspires.
Patrickbelievesthatthebestadvicefor buddingentrepreneursistofollow theirdreams.Hesuggeststhatsuccess canbeachievedbyfocusingona personalNorthStarandworkthat significantlyimpactsothers.Patrick recognizesthatinnovationworkis challenging,butperseveranceiskeyto success.Headvisesaspiring entrepreneurstolearnfromtheir mistakes,constantlyseekmentorship andguidancefromothersinthefield, anddevelopastrongtoolboxof knowledgeandskills.It'salso importanttoknowone'sstrengthsand addressshortcomingscontinually. Patrickacknowledgesthatsetbacksand mistakesarepartofthejourney,but successwillcomebyfailingfastwith purposeandalwayslearning.
Beantown,aslocalslovinglycall Boston,isacitywithabundanthistory anddiverseculture.Evenifyouarea non-historybuff,aBostontouroffersa varietyofthingsthatwillcatertoyour tasteforafunvisit.
AsoneoftheoldestcitiesintheUSA, Boston'shistorydatesbacktothe17th century,withthecityplayingapivotal roleintheAmericanRevolution. Today,itisahubofintellectualand culturalactivity,withinstitutionslike HarvardUniversityandMassachusetts InstituteofTechnology(MIT)located withinitsborders.
Bostonisalsoknownforitsnumerous museums,galleries,andcultural institutions,aswellasitsthriving sportsculture,withfanspassionately supportingtheirfavoriteteams.The cityishometothefamousBoston Marathon,oneoftheoldestandmost prestigiouslong-distancerunning eventsintheworld.
Finally,withthediverseandvibrant culinaryscene,Bostonisconsidereda foodlover'sparadisebymany,offering everythingfromtraditionalNew Englandseafoodtointernational cuisine.Additionally,youaresureto meetsomewarm,welcomingpeople whowillmakeyougrinwiththeir hospitality
PlanningaBostontour?Inthisblog, we'lldigdeeperintowhatthecityof Bostonhastooffertomakeyour Bostontouraonetoremember
Boston,acityrichinhistory,also providedasignificantculturalvalue.In 1630,PuritanstravelingfromEngland foundedBostonwhiletheywereseeking religiousfreedom.Innotime,thecity becameahubforNewEngland's economic,political,academic, commercial,andfinancialactivity
DuringtheAmericanRevolution,oneof themajorhistoricaleventsoftheUSA, Bostonplayedacentralrole.Thecity witnessedmanyeventsthatultimately ledtothewar Asaresult,considered theBirthplaceoftheAmerican Revolutionbymany
Top5HistoricLandmarksyoucan't missonBostonTour
1.BostonTeaPartyMuseum
ThisfloatingBostonTeaPartymuseum givesyouapeekintoBoston'shistory Youwillgettolivethroughamultifacetedexperienceofliveactors,teathrowingre-enactments,technologically advancedinteractiveexhibits, authenticallyrestoredteaships,andan award-winningfilm.
2.SymphonyHall
Sinceitsfirstconcertin1881,this SymphonyHallcontinuestotreat peoplewithitsconcertperformances eventoday.Inaddition,thehallalso reachesmillionsofpeoplethroughthe Internet,radio,television,educational programs,recordings,andtours.
3.MuseumofAfricanAmerican History
AsthebiggestmuseuminNew England,TheMuseumofAfrican AmericanHistorydoesatremendous joblettingyouinonauthentic representationsofthe18thand19th centuries.Itisatreatforhistorybuffs, asyoulearnaboutAfricanAmericans' contributions.
4.USSConstitutionMuseum
LocatedontheCharlestownNavyYard ofNationalHistoricalPark,the Museumshowcasesinteresting informationabouttheConstitution. Includingitsdesigners,andpeoplewho builtandsailedit.Avisitwillletyou engagewiththehistoryofthe Constitutionthroughcaptivating stories.
5.ThePaulRevereHouse
Originallybuiltin1680,PaulRevere, anAmericansilversmith,boughtthis housein1770.Today,itisoneofthe mostsignificantpiecesoftheAmerican Revolutionandhistoryandamajor touristattractionthatwillmakeyour Bostontourmemorable.
Personalitiesyoudidn'tknowwere Bostonians
ApivotalpersonalityofAmerica, BenjaminFranklinwasoneofthe foundingfathersoftheUnitedStates. Hisvalueswerealwaysaimedtoward makingsocietyabetterplacetolive. Oneofthebestexamplesofhisvalues ishisinventions.Despiteinventing manythings,heneverpatentedthem justformoney,withthebeliefthatthey aretoolstoupliftpeople'sstandardof living.
Ifyou'refamiliarwiththepopular sitcom“TheOffice”(youprobablyare), thenwedon'tneedtotellyouabout Jim,andhispranksonDwight-a popularcharacterfromthesitcom.John Krasinskiwasrecentlynamed“the100 mostinfluentialpeopleintheworld”in 2018,byTimesMagazine.Amanof manytalents,Johnismostlyrecognized forhisactingwork.Althoughhehas alsoworkedasaproducer,and sometimes,directoraswell.
1.BenjaminFranklin 2.JohnKrasinski
3.UmaThurman
Afterheramazingactingperformancein“PulpFiction”,apopulardarkcomedy, UmaThurmanrosetofameforhercharacterportrayalofMiaWallace.In additiontothat,herroleinKillBillhasalsowonnumerousawardsandreceived apositiveresponsefromaroundtheglobe.
4.ChrisEvans
Yes,youhearditright.Ourveryown“CaptainAmerica”isaBostonian.This rolefromtheMarvelCinematicUniverse(MCU)iswhatgainedhimimmense popularityandfansaroundtheworld,helpinghimreachhiscareer'smountaintop. Beforethisrole,heplayedsomeminorrolesinfilmsandalsonumerous supportingroles.
5.EdgarAllanPoe
Bornon19thJanuary1809,EdgarAllanPoeisawriter,poet,editor,andliterary criticfromBoston.Edgarisoftenassociatedwiththe'AmericanRomantic Movement',andhistalesofMysteryandMacabre.Furthermore,hispoems“The Raven”and“AnnabelLee”areamongEdgar'smostpopularworks.
3ThingsthatwillmakeyourBostonTourMemorable
HereisalistofthingsthatmakeyourvisittoBostonatreat:
1.TheFood
Traditionally,Bostonisfamousforitsbakedbeans.Butthegoodnewsisthatno matteryourpalette,withadiverserangeofcuisinesandrestaurants,Bostonis suretosatisfyyourtastebuds.
Besidestraditionaldishes,Bostonservesexceptionalseafoodaswell.From deliciousoysterstofreshlobstersandvariousfish,Bostonisheavenforseafood enthusiasts.
Thelistdoesn'tstopthere.Boston'sfoodisinfluencedbynotjustAmerican dishes,butglobalcuisineaswell.Inconclusion,ifyou'reafoodie,thefoodscene inBostonisboundtoleaveyouawestruck.
2.TheCulture
It'snotasurprisethatmanycallBostonaculturalcenter.Thecityholdspeople fromavarietyofethnicandculturalbackgroundsinitsarms.Itisworthnoting thatgreaterNewEnglandhasanenormousinfluenceonmanyculturalaspectsof thecity.Onesuchaspectistherenowned“BostonAccent.”
Additionally,BostonisahubformusicloverswithplacesliketheBoston SymphonyOrchestra,theFineArtsBostonMuseumforliteraturefans,numerous librariesforbookworms,andmore.Asavisitor,youdon'thavetoworryabout gettingbored,asthecityofferssomethingforeveryone.
3.TheNight-Life
Simplysaid,thenightlifeinBostonisLIT Asthesungoesdown,Bostontruly startsexpressingitslivelyvibes.Fromnightclubstonightmuseums,thecityof
Bostonisalwaysreadytomakeyour nightmemorable.Ifyou'reanightowl planningatriptoBoston,thenightlife scenewilltrulyrockyourworld.
Forthemostpart,adowntownBoston tourisabreeze,whichissomewhat relatedtothecity'scompactsize.On theotherhand,drivingdowntownis anothergamealtogether.Why? BecauseBostonhasaveryoldfashionedroadlayoutandinsufficient parkingoptions.
Ontheotherhand,MBTA,Boston's publictransportsystem,isniftyand inexpensivetoexplorethecity You canwitnessCambridge,nearby suburbs,andmanymoreunmissable attractionsonyourBostontour
Interestingly,walkingthroughBoston couldhelpyougetacloserlookatthe city,withoutspendingmuchtime. Walkingforanhourorso,youcould exploreplentyofcharmingplaces.The placesincludeCharlesRiverEsplanade orCambridge,whereyouwillbe treatedtoamesmerizingviewofthe cityskyline.
Ifnoneofthatworksforyou,there's alwaysataxi.Boston'staxisare generallyavailableandeasytoflag down.Thisisanidealoptionifyou're planningtotravelaftertheoperational hoursofMBTA.
Incontrasttoitscompactsize,a Bostontourtakesquiteabigchunkout ofyourpocket.Whileplanningyour Bostonvisit,makesuretotalktocity realtorsforthebestaccommodation dealsaroundthecity.
Allinall,ifbudgetisnotanissuefor you,Boston'squalityoflifewillleave youecstatic.
WhenshouldyouplanaBoston Tour?
Bostonweatherisamixedbag.To makethemostoutofyourvisit,make sureyouplanyourBostontripbetween themonthsofJuneandOctober.Why? Becausethesummerduringthistimeis mild,withtemperaturesanywhere between15to28degreescelsius.If you'resomeonewhoisplanning outdooractivities,thenthisisyour timetoshine.
Thenumberoftouristvisitsdrops significantlybetweenMarchandMay, andrightfullyso.TheBostonclimate duringthesemonthsisverydryand cold.
Rich,Vibrant,yetUnique Bostonisacitywitharichhistory, vibrantculture,anduniquecharacter.
FromitsroleintheAmerican Revolutiontoitsmodern-daystatusas acenterforinnovationandintellectual activity,aBostontourhasmuchto offerforvisitorsandresidentsalike.
Whetheryou'reexploringthecity's numerousmuseumsandcultural institutions,cheeringonthelocal sportsteams,orindulginginthe diverseculinaryscene,youwillnever runoutofthingstodoinBoston.If you'replanningatriptotheUnited States,besuretoputBostontouron yourlist-youwon'tbedisappointed!
ThatishowYaraMilbes,asenior executivewithstarstatusinMENA's cloudcommunicationtechnology sector,describesherongoingjourney intheregion'sbusinesslandscape. Underherbelt,Yaraboastsmany marketingandleadershipawardsshe's wondeservinglyinrecognitionofthe changeshebroughttosectorsand industriesthatwerepreviouslydeemed asrigidandunfathomable.Identity managementandbiometrics,law enforcementandcybersecurity, informationtechnologyand communications-younameit,she's tangiblyimpactedorcreatedsomekind ofsuccessthere-hard-earnedsuccess clenchedstubbornlyfromthejawsof succumbingtotheoutdatedpractices thatcharacterizedtheseindustries.
Yara'sdebutwasinAmman,Jordan withathree-yearstintatthecountry's largestmobileoperator,Orange Telecom,workinginthefunctionsof businessdevelopmentandproduct management.Inashorttime,thethenrecentWarwickBusinessSchool graduatedemonstratedwhatshe'smade of-steel,thatis-andintheprocess sharpenedherknowledgewith practicalskillsthatwouldprovetobe invaluableinthenextstopofher career.
InDubai,Yaragoestoworkatthecityemirate'sbustlingFinancialCentre, leadingtheeventsandpublicrelations functionforasector-leadingholding company Thisisherentrypointtothe informationtechnologysector,where shegainedvaluableexperience networkingwithindustrymavens throughoutDubai’sbusyevents calendar
Thishelpedhersecureavantagepoint fromwhichsheledtheconversationon
keytechnologiesandtransformative solutionsthathavechangedtheway welive,longbeforetheyemerged. This,amongstotherqualities,are activeingredientssustaininghersense ofleadershipwithenergyand fearlessnessbeforechange.
Innovativebynature,something clickedinYara'scareerandinsteadof turningaroundtoleavetheinformation technologymarketingsector,asmany marketersoftenchoosetodo,she doubleddownandoptedinsteadto bravethechallengewithamoveto globalcloudcommunicationsolutions leaderInfobipasHeadofMarketingMENA.Lessthanayearlater,sheis promotedtoGlobalMarketing Director,takingtheleadonInfobip’s extensiveglobalmarketingoperation spanningeightregions,fromAPACto LatinandNorthAmerica.
Inthispositionshedevelopsthesetof skillsthatwouldtakeherintothe worldofentrepreneurship,butnot beforethegamegotten-timesharder withCOVID-19spreadinglike,well,a virus,acrosstheglobe.Atthispoint, Yarahadtojuggleherownselfdevelopment,ademandingfull-time job,andthepandemicwoeswe’veall hadtogothrough.Doesshestopthere?
Theanswerisno.Sheshiftsgears againandstartsworkingonherfirst start-up;ageo-locatedgymbuddy& fitnesstrainersfinder,andthenher secondstart-up,alsointhefitness industry,ahomegymservice.
Theresponsibilitiesofasolo entrepreneurrequireadiversesetof skills.Theseincludetheabilityto resourceandthinkcreatively,the confidencetomakedifficultdecisions, andmostimportantly,thedepthof understandingnecessarytodelegate workwheneverandwherever necessary.Inahypercompetitiveworld
whereeveryonehasaccessto humanity’ssumofknowledgeontheir phones,itdoesnotsufficetobegood enough,andthisiswheredelegationis crucial.Partofdoingsomething correctlyisknowingwhentoleaveit inthehandsofspecialistsinfocused functionalareassoanentrepreneurcan focustheircreativefacultiesand mentaleffortondecisionmakingand complextasks.
“Itakeimmenseprideinmyabilityto ideate,develop,scaleandmonetizean ideawithminimalinvestmentand support,”statesYara,adding:“Itooka lotofmyentrepreneurialjourney’s experiencewithmetothecorporate worldwhereIhadtobuildteamsfrom scratchsometimes,andIrearranged andrefinedexistingteamstructuresto utilizeresourcesmoreefficientlyand groupcompetenciesmoreeffectively.”
AtHIDGlobalaswellasatInfobip andCEQUENS,nottomentionher ownstart-ups,Yara’sabilitytopool togethertheidealcombinationof humanandtechnicalresourceswasthe subjectofimportantbrandequityand recognitionmilestones.
Thisexperienceprovidedherwith invaluableexposuretovariousfacets ofthebusinessworld,somewhich wouldhavebeenbeyondherpurview asamarketingprofessionalinthe corporateworld.
Beingasingleentrepreneurissurelya challenging,ifnotdauntingtaskand demandsexceptionalskills, determinationandperseverance.But ontheotherhand,therewardsofitare equallygratifying,andtheexperience gainedishardlyattainablethrough conventionalcareerdevelopment means;thisempoweredYarawitha uniqueperspectiveandinsightsthat provedbeneficialinmanyaspectsof herpersonalandprofessionaljourneys.
Winnerofthe"InnovativeTechnologyMarketing PersonalityoftheYear"awardatTahawultech’sWomen inTechAwards,Dubai,March2023.
Ratherthanremainanchoredtoa certaindisciplineoftechmarketing, wheretrendsandmarketconditions canshiftwithhigherspeedand volatilitythaninotherfields,Yara's methodinvolvednetworking,accessto knowledge,andavestedinterestin technologicalprogressandhowit impactslives.
"To create impact in any industry, you must have the ability to lead creatively, and this is the only vehicle durable enough to navigate the constantly changing tech landscape, which can be a dynamic and challenging environment," Yara said.
Toleadwithimpact,youneedto remaingoal-orientedandtokeepyour eyeontheprizeastheysay.However,
navigatingthesechallengescreatively isessentialtoachievingthedesired outcome.Attimeslikethis,astrategy thatcombinescreativethinkingwith result-orientedmanagementstylecan provehighlyeffectiveindriving significantchange.
Inessence,leadingcreativelymeans thinkingbeyondthetraditionaland exploringunconventionalwaysto solveproblems.Itinvolvesharnessing one'simaginationandleveraging diverseperspectivestofindsolutions thatcangenerateamoresignificant impact.
CEQUENSisacloud-based communicationsolutionsprovider, specializesinbothCPaaSandSaaS solutions.Itsproductsuiteisdesigned
tocatertoeveryaspectofcommunication needs,fromtheconnectivitylayerto communicationAPIsandactual applicationsthatdeliverservicesover thesecommunicationchannels.
Thecompanywasfoundedin2011by KarimKhorshedandcurrentlyhasits headquartersinDubai,withsevenoffices spanningacrosstheglobe,including regionaloperationsintheUAE,KSA, Egypt,Pakistan,andmostrecentlyin Singapore,toexpanditsreachinthe Asia-Pacificmarket.Additionally,the companyalsohasanofficeinLondonto serveEMEAandNorthAfrican customers.
“In terms of our portfolio, we focus on delivering reliable business APIs and customizable communication solutions for developers, businesses and governments.”
CEQUENScaterstooverathousand customersinvariousindustries, includingbanking,fintech,platforms, retail,delivery,andmore.Asthemost connectedsolutionproviderinthe MiddleEastandAfricaregion,the companyhascountlessdirect connectionswithoperators,givingita significantcompetitiveedge.
“Withadecadeofexperienceinthe industry,wehavefacednumerous challengesandovercomethemto emergeasaleaderinourfield.”
Theteamhasadaptedtotheconstantly evolvingmarkettrendsandchanging customerneeds,leveragingthe innovativesolutionsandreliableAPIsto meettheirdemands.Throughtheir strategicexpansionacrosstheglobeand emphasisondeliveringvalue, CEQUENShassolidifieditspositionas atrustedpartnerforcommunication solutions.
IntheSaaSandCPaaSindustry,building astrongbrandiscrucialasthemarketis constantlyexpanding,especiallyinthe caseofSaaSwhichisexperiencing exponentialgrowth.Astraditional CPaaSarerapidlyshiftingtowards omnichannelcommunication,it's importantforbusinessestocreatea brandstorythatnotonlyportraystheir servicesandproductsinsimplifying globalcommunicationbutalsoreflects thefounders’ethos.
However,it'sahighlycompetitivespace, andforabrandtostandout,itneedsto havecompellingbrandpositioning,a solidbrandstory,andbuildbrandequity. Alackoftheseelementscanhinder businessgrowthaspeopletendtobuy frombrandstheyknow,trustorhave heardofbefore.Therefore,addressing thechallengesofbrandpresence,brand equity,andamarketingteamwasoneof thefirstpriorities.
“Leadership is all about helping your team succeed and preparing them for their next role.”
Firstly,theinventorywasanalyzedtoidentifywhatresourceswere needed,includingmanpowerandbudget.Secondly,datawascollectedto buildtherightbrandposition,whichwasusedtodrivebrandand performancemarketingcampaigns.
Anothermajorchallengethatthecompanyfacedwasthehighlevelof competitioninthemarket.However,thischallengewastackledby leveragingthecompany'sstrengths,suchastheirvastnetworkofdirect connectionswithoperatorsandadiversecustomerbaseinvarious industries.Byfocusingontheirstrengths,thecompanywasableto differentiateitselfandemergeasaleadingproviderintheMENAregion andbeyond.
“In terms of our portfolio, we focus on delivering reliable business APIs and customizable communication solutions for developers, businesses and governments.”
Intoday'smarket,theSaaSandCPaaSindustriesarerapidlygrowing,especiallytheSaaSsectorwhichisexperiencing exponentialgrowth.Therefore,it'scrucialforanybusinessoperatinginthesemarketstohaveastrongbrandpresenceand brandequity.However,thisiseasiersaidthandoneasthemarketisbecomingincreasinglycrowded,andstandingoutamong competitorsrequiresacompellingbrandstorythatresonateswithcustomers.
“When I first joined the company, one of the main challenges we faced was the lack of proper brand positioning and brand story, which also impacted business growth.”
Forcustomers,it’sallaboutfamiliarity.Peopletendtobuyfrombrandstheyknow,trust,orhavetriedbefore,sowithouta strongbrandelement,manybusinessesstruggletoscaleattheratetheyshould.Consequently,CEQUENSimmediately addressedthischallengebydevelopingacomprehensivebrandpositioningstrategy,whichincludedcreatingabrandstory thateffectivelycommunicatedourproductsandservicesandthebenefitstheyoffer
Anothersignificantchallengethatmanybusinessesfacetoday,includingCEQUENS,ismarketsaturationanddeclining marginsintheindustry.Toremaincompetitive,companiesareincreasinglydiversifyingtheirproductsuitesandoffering
“With a decade of experience in the industry, we have faced numerous challenges and overcome them to emerge as a leader in our field.”
high-value-addedproductsandservices thatgobeyondtheircommunication APIs.
“Forinstance,wehavedeveloped applicationsthatenableourclientsto analyzetheirdata,acquirecustomers, engagethem,onboardthem,andsecure them.Ourbrand'sessenceiscentered aroundtheideaofsimplesolutions, deeperconnections,wherewesimplify technologytosimplifyourclients'lives andmakeiteasierfortheircustomersto connectwiththem,”addsYara.
“We understand that technology can be overwhelming, especially for those who are not tech-savvy, such as banks and retailers.”
Asaresult,theteamfocuseson simplifyingtheirsolutionstohelp clientsbuilddeeperconnections withtheircustomers,theteam,and otherbusinesses.However, achievingthisrequiresasignificant investmentinbrandpositioning, whichcanbechallengingformany businesses,giventheslimmargins andhighcompetitionintheindustry.
Overall,CEQUENS’strategyfor addressingthesechallengesinvolves leveraginginventory,data,andthe teamtodrivebrandand performancemarketingcampaigns thatresonatewiththetarget audience.
“Wefocusondevelopingabrand storythateffectivelycommunicates thebenefitsofourproductsand services,whilealsosimplifying technologytohelpourclientsbuild deeperconnectionswiththeir customers.”
“Thesentimentbehindpayingit forwardisincrediblypowerful,and it'smorethanjustadvice,it'sa requesttoactivelyliftupthose aroundyou.AsDr.MayaAngelou oncesaid,"Whenthehealinghas happened,gooutandhealsomeone else.
Thisisadeeplypersonalandimportantphilosophyforme,andItrulybelieve thatwhenwefindsuccessandhelpinourownlives,wehavearesponsibility toextendthathelptoothers.
Onewaywecanpayitforwardisthroughmentorship,creatingopportunities, andofferingguidanceandresourcestothosewhoarestartingout.Even investinginyoungentrepreneurswithsmallideascanhaveahugeimpact.For thosewhodon'tfindsuccessinentrepreneurship,it'sokay.It'snotfor everyone,andthejourneyitselfcanprovidevaluablelifelessonsthatextend beyondjustprofessionalgrowth.
Asaleader,it'simportanttopayitforwardandembodythismindsetof generosityandsupport.Holdingbackinformationoropportunitiescanerode trust,bothwithinandoutsideofanorganization.It'smyresponsibilityasa leadertohelpothersgrowandsucceed,sothattheycaninturndogoodfor themselves,theircolleagues,andthecompany
Ultimately,payingitforwardcancreatearippleeffectofpositivechange,both withinourowncirclesandintheworldatlarge.Solet'sallmakeaneffortto payitforward,andmaketheworldabetterplacetogether.”
“Leadership is all about helping your team succeed and preparing them for their next role.”
esladidn'tinventtheelectriccar,nordidElonMuskestablishTesla.TButtoday,bothhavebecomesynonymsandrepresenttheEVindustry globally.Whilethatistrue,itisquiteeasytooverlookbehind-the-scenesstuffthatwentintomakingitthegiantoftoday. Toanswerthe“whofoundedthecompanythen?”question—itwastheduoof MartinEberhardandMarcTarpenning,SiliconValleyengineers.In2003,they foundedthecompanyinSanCarlos,California,andnameditafterthefamous physicistNikolaTesla. UntilTeslapopularizeditin2008,nootherautomotivemanufacturertook noticeofelectriccars.Atitsdebut,thecompanytooktheEVindustryby storm,itlaunchedtheRoadster.Soonenough,thesporty-lookingcarbecamea hit,withHollywoodstarslikeGeorgeClooneyamongothersorderingtheir ownRoadster. Attheorigin,thegoalwastomakeElectriccarsthatarebetter,quicker,and morefuntodrivethangasolinecars.Now,sustainableenergyhasbecomethe needofthecentury.Andwithissuessuchasglobalwarmingmakingthings unfavorable,electriccarswiththeirzero-emissioncharacteristicareanideal
substituteforgasolinecars.Expandingon sustainableenergy,thecompanyhasestablishedits presencewith400+storesandgalleries,about100 servicecenters,and30,000+superchargersaround theglobe.
TherenownedEVmakerhasahugefanbaseacross theglobe.Everwonderedwhy?Hereisalistof thingsthatcouldexplainwhytheEVgianthassuch acultfollowing:
1.
Whenyouthoughtofelectriccars,thenotionwas thattheyarelowmileage,slowercomparedtotheir gas-poweredcounterparts,andingeneralmeh. However,Teslasingle-handedlychangedthose opinionswiththelaunchoftheirfirstcar,The Roadster
TheRoadsterlookedsportyandluxurious,was exhilaratingtodrive,androckedacomboof impressiverangeandspeed—allthethingsthatwere unheardofinanEV Afterthelaunchofthe Roadster,alltheotherautomotivecompaniesalso startedkeepingtheireyesontheEVindustry,with manycomingupwiththeirownEVvariants.
2.
AlthoughtheaccuracyofAutopilotisdebatable,the factthatyourcarcoulddriveyoutoyourdesired location,withouthumaninputwasboundtocatch someeyeballs,andsoitdidatthetime.Itsounded cool,turningmanyintoloyalfansofthebrand.
3.
TheU.S.EVmakerhasmaintainedaveryhigh ceilingforthesafetyofitscars.NationalHighway TrafficSafetyAdministration(NHTSA),hasrated thecompanywith5starsineverysinglecategory, barringtherollovertestsection,whereitreceived4 stars.
4.
Makingrecharginghassle-free,Teslahasknitteda webofsuperchargingstationsaroundtheglobe.It remainstheonlybrandofferingasuperchargeEpowerconnectiontoday,enablingyoutofullyjuice upyourcarinmere30minutesatanyofitsstations.
5.
Formany,ElonMuskisTesla,andvice versa.Sincetheverybeginning,Elon madehisbeliefsinthecompanyclear, investing$6.5millionwaybackin2004. Wouldthecompanystillbeinthishigh positionifitweren'tforElonandhis vision?Well,that'satopicfordebate. WhileyouropinionofEloncouldvary, hiscontributionstoTeslaalongwiththe scienceandengineeringfieldarehardto ignore.
TryingtotackleGlobalWarming,the brandhasbeenakeyfactorinthe transitiontowardsustainabilityglobally, helpingpeoplemoveawayfromburning fossils.Inthepursuitofsolvingthis problem,thecompanyhasbuiltproducts toreplacesomeofthemostpollutionemittingelements.Here,weare highlightingsomeofthekeyproducts thatimpacttheenvironmentpositively.
1.
Thebrandusesadvancedlithium-ion batteriesinitsproducts,beitelectric carssuchastheModelS,orenergy storageproductslikethePowerwalland Powerpack.Thesaidbatterieshave changedthefaceoftherenewable energyindustry,enhancingthe adaptabilityandstoringcapabilityofthe energyproducedbyrenewablesources suchassolarandwind.
2.
Alongwithbeingoneofthesafest,the carsarealsofuntodrive.Afterthe launchofitsfirstelectricvehicle,the brandmadeamassiveimpactonthe wholeEVindustry,catchingthe attentionofthewholeworld.With energygenerationandstorageproducts workinginsync,thecompanywantedto augmenttheimpactofelectricvehicles foragreenerfuture.
3.Solar-powered Teslahasadecoratedsolarportfolio, withproductslikesolarpanels,solar roofs,andthesolarinverter Withthe productionofsolarenergy,thecompany makesadifferenceintheresidentialand commercialspaces,solvingtheneedsof theindustriesalongtheway The company'sacquisitionofSolarCityin 2016wasalsoakeysteptowardthe solar-poweredfuture.
4.Open-SourcingPatents
In2014,thecompanyannouncedthatit willopen-sourceallitselectricvehiclerelatedpatents,helpingother manufacturersintheirEVdevelopment. Thisshowcasesaselflessapproachamid thecut-throatcompetitioninthe automotiveindustry TeslaStatsthatmightSurpriseyou Curioustoknowthenumbersbehindthe brand?Wegotyourback.Wedidsome number-diggingforyouandhere'swhat wefound.
1.Numberofemployees:AsofMarch 2023,thecompanyhas1,28,290 employees
2.TotalCarsProduced:In2022,the companyproducedatotalnumberof 1,369,611cars
3.TotalCarssold:AsofMarch2023, thebrandhassoldmorethan3,600,000 vehicles.
4.Revenue:Thecompanysawan increaseof51%YoYrevenue,takingit to$81.462billionin2022
5.BrandValue:Themostvalued automotivebrand,Teslahadabrand valueof$66billionasof2023
6.MarketCap:Asthe7thmost valuablecompanyintermsofmarket cap,thecompanyisvaluedat$604.03 billion
7.MarketshareintheUS:Inthe UnitedStates,ithasamarketshareof 68%
8.EnergyDeployment:Asthe companyprimarilyfocusedon sustainability,thebranddeployed6.5 GWhofenergy,asof2022
Source:Demandsage
NoDepartment,onlyMarketing
Wehavesomenewsforyou.Asit turnsout,Teslahasnoadvertisingor marketingdepartment.However,not havingamarketingdepartmentdoesn't meanyoucan'thaveagreatmarketing strategy,andthebrandshowcasesit perfectly Whilewedon'tknowthe exactamountthebrandhasspentonits marketing,herearesomeimportant strategyelementsthatcouldhelpyou getadeeperinsightintoitsmarketing.
1.Everythingrevolvesaroundyou
Muchliketheothermarketing strategies,atthehelmofTesla's marketingis'you'—theaudience.The companyreliesonbuildingan emotionalbondwithyoutostrengthen yourrelationshipwiththem,thus increasingbrandpresence.
2.Innovationleadingthecharge
Thecompanyisalwayskeenon developinginnovativeproductstooneupthepreviousdrivingexperience.To achieveitsgoals,itspendsbillionsof dollarsonR&D.Whetherit'sthe sentrymodereportingtheweather threatstoyou,orthemuch-talkedaboutAutopilotfeature,theinnovative solutionsensurethattheaudience maintainstheirinterestinthebrand.
3.Eye-catchyReferralPrograms
Tellyourfriendaboutus,andgeta reward,that'sreferralprogramsina nutshellforyou.Thoserewardscould beanythingfromaccessories,free
servicingofyourcar,andsoftware updates.Referralscouldworkwonders toleadmorepeopletoabrand, alludingtothis,thebrandhas conductedmanyreferralprogramsfor manyyears.
4.ElonMuskandtheWordof Mouth
“Whatmessageisyourbrand sending?”“Whatstorydoesittell?” Thesearesomeoftheadditional questionsthatmattertocustomers. Havingsaidthat,nothingquitegives youaFOMOlikeyourfriendora familymemberravingaboutthenewly boughtcartheylove—That'sthemagic ofwordofmouth.
Asisthecasewithmostthingsrelated tothebrand,ElonMuskplaysa significantrolehereaswell.From makingheadlinesfortweeting,to buyingthewholeTwitter,hisjourney hasbeenarollercoaster Asan influentialfigurewithmillionsof followers,Histweetscanhaveahuge impactonthecompanymentionedin thesaidtweet,directlyorindirectly.If youaskus,thiscouldalsobe consideredanexampleofwordof mouth.
Astheworldismovingawayfrom gasoline-poweredcars,manyhave startedswitchingtoelectric.Thebig playersintheautomotiveindustry —Volkswagen,GeneralMotors,Ford, Hyundai,andothersarerapidly makingwavesintheEVspace. However,ElonMusksays,thebiggest competitionforhiscompanycomes fromChineseEVmakers.WhileElon hasn'tmentionedanyspecificnames, webelievethoseChineseautomakers couldbeBYD,Nio,andXPeng.
3ProductstoLookoutfor
Note:Weareassumingthatthese productswon'tgetdelayedagain,for whateverreason
1.Cybertruck
ExpectedRelease:2023-YearEnd
Withconstantdelaysmakingaregular appearance,theCybertruckhasbeen hypedforquitesomenow Andifyou followTeslaandElonMusk,you've probablywitnessedtheinfamous hammertestfailmorethanonce. However,Cybertruckisthemost powerfultooltheyhaveeverbuilt. Madewithpeakdurabilityand
passengerprotectioninmind, Cybertruckalsohasanimpressive drivingrangeofmorethan500miles. Whilethereleasedateisyettobe confirmed,thecompanyaimstostart deliveriesinQ3,2023.
ExpectedRelease:Beginningof2024
Hereisanotherdelayedproduct,the Roadster Togiveyouaperspectiveon thedelay,peoplehavebeentalking abouttheRoadstersince2016.Elon,in atweetpostedin2021,saidthatthe Roadstershouldshipin2023.The
officialwebsitesaysthattheRoadsterwill beanall-wheeldrive,withaseating capacityof4people,italsomentionsthat thecarcouldgo620milesonasingle charge,andcouldrockatopspeedof250 miles.
ExpectedRelease:2024or2025
Affectionatelycallingyourcar'baby'isn'ta newphenomenon.However,thismightbe thefirstinstanceofthebranditselfhaving 'baby'initsofficialname.Iftherumorsare true,thecarwillcostyouaround$30Kand willnotbeavailablebefore2024.
Teslaisoneofthemostadored brandstoday Withaclearvisionof makingsustainabilitythenew norm,itissurelymovingtoward achievingit.Whileviewsaboutthe companyoritsCEOmaydiffer, whenitcomestoEVs,itwouldnot beanexaggerationtosaythatthis is'TheBrand'thatingrainedthe beliefintheheartsofpeople that—thefuturecouldbeelectric.
Areyouconsideringstartinga nonprofitorganization?While thiscanbeaveryrewarding endeavor,experienceinthebusiness worlddoesn’tnecessarilyprepareyoufor theseissues.
Understandingthissector’spotential trialsandtribulationswillprepareyoufor yourownNon-ProfitOrganizations journey.Sobeforeyougetstarted, Takealookatthesetop5challenges forNon-ProfitOrganizations:
1.AttractingQualifiedStaff(Paid& Unpaid)
NPOsbadlyneedtheservicesofpeople withdegreesinpsychologyandsocial work.Sadly,itcanbehardtoenticesuch graduatestoworkthere.Butwhile nonprofitorganizationsdon’tnecessarily offerthebest-payingMSWjobs,these postsarerewardinginotherways.
Thesenseofpersonalaccomplishment andofhelpingtomeetsociety’sneeds canbejustasenrichingasagreat remunerationpackage.Despitethis, attractingstaff(whetherpaidorunpaid) isoneofthebiggestchallengesanNonProfitOrganizationscanface.
Learninghowtoattracttoptalentcanbe asusefultoanNon-ProfitOrganizations asanybusiness.Whilethischallengeis noteasilyfixed,itwillbealotless dauntingwiththeservicesofaPR consultant.Anddon’toverlooktherole thatsocialmediajobboardscanplayin findingthestaffyouneed.
Thecorporateworldisnottheonly results-drivenenvironment.Itmaybe easytorallythepublicbehindyourcause onNationalNonprofitDay,buthowdo youfaretherestoftheyear?The pressuretoperformisjustasrealina nonprofitorganizationasinafor-profit one.
ThisaffectsanNPO’sabilityto consistentlyraisefunds,aswellasits reputationinthecommunity And unlesstheyareinaveryspecialized niche,mostNon-ProfitOrganizations causeshavestiffcompetition.This makesthepressurefromdonorsand othervestedintereststosucceed,even morecrucial.
Developabroaderviewofthe situation.Chancesare,you’llbeoneof manyorganizationsraisingawareness andfundsforaparticularcause. Ditchingthecompetitivespirit,and partneringwithlike-minded organizations,maybethekeyto addressingthisparticularchallenge.
Notonlyistheretremendouspressure toperform,butalsothedrivetomeet societaldemands.Non-Profit Organizationsleadersoftenfeel frustratedthattheyaren’tcopingwith meetingtheneedsoftheircommunity. Thisismoreaboutthepressurethey putonthemselvesthanoutside pressures.
Therewillalwaysbesomeformof injustice,orsomeneedinsociety,that you’llwanttodosomethingabout. Andwhilethiscanprovidegreat motivationtoraiseawareness,itcan alsoleadtoseverestressandeventual burnout.
Meetthischallengehead-on.Speakto atime-managementconsultantoralife coachaboutwaystodealwithselfimposedstress.Thiswillbenefitboth youandyourNon-ProfitOrganizations asawhole,inthelongterm.Being realisticaboutyourgoals,andnot tacklingmorethanonecampaignata time,willbringbetterresults.
Whentryingtoattractcorporate sponsorships,youcanconvince
companiesthatitwillboosttheir publicimage.But,itcanbeharderto convinceanaverageindividualtopart withtheirhard-earnedcash,letalonea corporation.
Fundraisingisvitaltothesuccessof anyNPO.Whetheryou’reworkingto addressanimalprotection,children’s welfare,orenvironmentalcauses, you’llneedmoneytomakea difference.Andnomatterifyourely onprivatedonations,corporate sponsorships,orgovernmentgrants,it takesalotofworktoorganize.
Thisiswheresomeonewithexperience andexpertiseinfundraisingor finances,ingeneral,ishelpful.The challengeofraisingadequatefundsfor anNon-ProfitOrganizationsisan ongoingone.Somakethenecessary investmentinlearninghowtodothis.
Althoughanonprofitorganizationis notprofit-drivenlikeother organizations,itstillneedsbusinesssavvypeopleatthehelm.Because,like allbusinesses,ithastoattracttop talent,processlotsofdata,andkeep financialrecords.ButmanyNon-Profit Organizations’slackthisbusiness know-how
Eventhoughtheymaybeexemptfrom payingincometaxes,Non-Profit Organizationsstillhavetofiletax returns.Soifyouareseriousabout makingyournonprofitorganizationa success,considerenlistingtheservices ofaqualifiedaccountanttohelpwith thefinancialandbookkeepingtasks.
Thisdoesnotnecessarilyhavetobea paidposition.Bigaccountingfirms maybewillingtohelpinthiswayfor thepublicityyoucanofferthem.And newprofessionalsstartingtheircareers mayappreciatetheboost,too.
Founder: Uwe Kreuter
Founded: 1991
Headquarters: Frankfurt, Deutschland
No. of Employees: 50+
Website: www.cct-solutions.com
Overview:
CCT is leading the way in multiexperience customer engagement solutions. CCT helps companies communicate with existing contact channels and next generation customer interactions. CCT provides web and mobile based applications for on prem and cloud deployments. This includes the automation of voice, web, email, chat, co-browsing, instant messaging and video, ensuring customer service agents and knowledge workers adapt easily to the changing customer expectations, decreasing contact center costs and providing efcient relationships with their customers.
BackgroundofCCT:
CCTservescustomersaroundthe globe.Focusedonmidsizedandlarge organizationswantingtoachievea competitiveadvantagewith individuallydesignedcommunication andcontactcentersolutions.CCT ContactPro®isapowerfuland scalableomnichannelcontactcenter solutionwithanexcellentagent desktopandintelligentautomation functionality.Enablingefficient servicesforanexcellentcustomer experience(CX).
Ouremployeesarecertifiedexperts. Constanttrainingandeducationaswell asknowledgetransferwithour partnersassureprofessional implementationandexcellentsupport. Customspecificimplementations providethebestpossibleintegrationof existingsystemsandnewcomponents. Enablingdemand-orientedactivation ofinnovativefunctionsandservices.
TofulfillindividualrequirementsCCT offerstailoredsupportandmanaged service.
Ourexpertsareavailable24by7to assistandhelpclientsortodeliver proactiveservices.Inourprojectswe useprovensystemsandsolutionsfrom well-knownvendors.Toassurebest serviceforourclients,ouroperation andsupportstructureisalignedwith theprocessesofourkey-partners.
ProductDetails:
CCTContactPro®(CP)istheperfect solutionforautomationandtheagent desktopinanomnichannelcontact centerenvironment.Contact-Pro® empowersagentstoefficientlyserve customersintoday'sdemandingworld ofomnichannelcommunication.The state-ofthe-arttechnologysolution helpsleverageexistinginfrastructure whiledecreasingcontactcentercosts andincreasingcustomersatisfaction.
Theflexibleandadoptabledesktopin combinationwithautomationand integrationcapabilitiesenables efficientserviceswiththebest availableresourcesattherighttimeto deliveranexcellentcustomer experience(CX).Higheragent productivity,therightinformationfora successfulcustomerdialogand reducedover-headthroughautomation increasetheagentproductivity, Customerjourney,CRM/ERPsupport, Reporting&Analytics.Increased customersatisfactionandCX, Consistentinformationthroughall mediachannelsandintegrationofselfservicesystemswithAIdriven automationincreasecustomer satisfaction.
Optimizedworkflowsandnew services,aworklistconceptand configurablefunctionsprovidea flexiblealignmentwithdesired workflows.Itenablesaneasy implementationofnewservices. Inbound,outbound,call-backand omnichannelhandling.CCT ContactPro®supportsblendedinbound andoutboundinteractionsincluding call-back.Tooptimizethecustomer experienceCPoffersfullomnichannel capabilities.
OtherProminentFeaturesofCCT
ContactPro®:
Ÿ StrategicConsulting
Ÿ SolutionDesign
Ÿ Systemintegration
Ÿ SoftwareDevelopment
Ÿ CustomizedTraining
Ÿ CloudandManagedServices CCaaS
Ÿ CommunicationPlatformasa ServiceCPaaS
Ÿ CCTContactProUnifiedDesktop
Ÿ Omni-ChannelSoftware Solution
Ÿ VoiceManagementincl.CTI
Ÿ Voice Recording/Compliance/Quality
Ÿ RealtimeAnalytics/Agent Coaching
Ÿ Outbound&AgentScripting
Ÿ EmailManagement
Ÿ Mobile&WebChat Management
Ÿ MobileBusinessChat
Ÿ SMSIntegrations
Ÿ ConversationalAIIntegration Cognigy/Google
Ÿ GoogleDialogFlowIntegration
Ÿ PCICompliancecertified
WhyPeopleShouldUseYour Product?
Ÿ IncreaseyourAgent productivity,optimizeyour Agentengagement“happiness” withahighlyefficientUnified AgentDesktopWorkspace
Ÿ Reduceaveragehandlingand reducethecostspercontactsby 30-50%,reducecostforagent training.Increasethefirst contactresolutionrate.
FrequentlyAskedQuestions:
HowisCCTbetterthanother solutions?
CCTensuresmulti-experience customerengagementsolutions. Thesoftwareadaptseasilytothe changingcustomerexpectations, thusdecreasingcontactcentercosts andprovidingefficientrelationships withtheircustomers.
CCTSolutionsoperatein4basic steps-
1.Purchaseorrent–Weadapttothe financingpossibilitiesofyour company
2.Subscriptionsmodels–Usage-based subscriptionmodelssupportcloudbaseddeployment.
3.ManagedService–SimplyletCCT operatethesysteminacomputer centerwiththehighestsecurityand availabilitystandards.
4.LifeCycleManagement–CCT managesyourcontactcenter,agent productivityimprovementsandthe ongoingoptimizationofthecustomer experienceinallprojectphases.
Categories:
ACD/Omnichannel/UnifiedDesktop /IVR/ERMSSelf-Service/ KnowledgeManagement
WorkforceManagement/Dialer/ Outbound/ConversationalAI(Chatbot, Voicebot)Reporting/
CustomerAnalytics/KPI´s/Robotic
ProcessAutomation/Distance Learning/WebBasedTraining
InstantMessengerCRM/Customer ServiceSoftware/Chat/Videochat/ Co-Browsing/Remote
VisualQuality-Management
Costing:
SubscriptionPricingbetweenBasic Package40–PremiumPackage80 USDperconcurrentAgentpermonth
*TermsandConditionsApply
