SpearheadsofTomorrow!
Whatdefinesasuccessfulbusinessleader?Well,thisquestionhasmanyanswers.Onecan attributesuccessfulleadershiptomanyqualitieslikebeingagoodlistener,constructingand motivatingateam,effectivelycommunicatingthevisionofthecompany,etc.Butifwelook closely,thedynamicsofleadershiphavesignificantlychangedoverthepastfewyears.Andthe traditionalmethodsofleadinganorganizationareonthewaytobecomingobsolete.
Thebusinessworldischanginglikeneverbefore.Technologyandinnovationhaveinfluenced businessesinmanyways.Whilethesechangeshavechallengedhowbusinessesoperate traditionally,theyhavealsobroughtaplethoraofnewopportunities.Theleaderofacompany playsthemostimportantroleifitwantstomakethemostoftheseopportunities.Itisthus importantforleaderstobemoreproactiveandastutewithwhattheyaredoing.Notonlythat, theyshouldhaveaprudentforesighttopredictthechangingtrendsandmarketdemandsand planningthecompanystrategiesaccordingly
Inourlatestmagazineissue“TheMostSuccessfulBusinessLeaderstowatchout”,wehave featuredsuchardentandvisionaryleaders.Gracingthecoverstoryoftheissue,MarcA. Sweeneyisredefiningpharmacybenefitmanagementwithhisastuteleadershipskills.Hehas beeninpharmacyforapproximately30yearswithexperienceinretailpharmacy,hospital pharmacy,homecare,hospice,andfamilymedicine.
Dr.SweeneyiscurrentlyservingastheCEOandPrincipalofProferoTeam.Hetakesprideinthe greatsuccessofProferoteamandbuildinganationalandinternationalnetworkofcolleagues. Thankstohisuniqueskillsetandapproach,Dr.Sweeneyhasbeenlaurelledwithover30awards throughouthisillustriouscareer
Elsewhereinthemagazine,youwillfindthesuccessstoryof ,afearlessleader IdaniaSamudio makingwavesinthedigitalworld.Sheisaskilledexecutivewithexpertiseinmanaging challengingprojectsandinitiatives.Herworkhasbeencharacterizedbyintenseinvolvementin creatingandimplementingnewsystemsandprocedures.
Wewishyouaninsightfulread!
Utkarsh D.
Inthismagazineissue,youwill readaboutthefollowing clients.
Gracingthecoverstoryoftheissue, MarcA.Sweeneyisredefining pharmacybenefitmanagementwith hisastuteleadershipskills.Hehas beeninpharmacyfor approximately30yearswith experienceinretailpharmacy, hospitalpharmacy,homecare, hospice,andfamilymedicine.Dr Sweeneyiscurrentlyservingasthe CEOandPrincipalofProfero Team.Hetakesprideinthegreat successofProferoteamand buildinganationaland internationalnetworkofcolleagues. Thankstohisuniqueskillsetand approach,Dr.Sweeneyhasbeen laurelledwithover30awards throughouthisillustriouscareer.
AccordingtoDr.Sweeney,itis necessaryforentrepreneurstoselfidentifystrengthsandweaknesses andsurroundthemselveswithteam membersthatcomplementtheir skillsets(andnotduplicate). Successismultipliedthrougha teamapproachratherthanan individualapproach.Oneofhis
favoritequotesis:
“Successisnotfinal,failureisnot fatal,itisthecouragetocontinue thatcounts”-WinstonChurchill
IdaniaSamudio,ontheotherhand, isfeaturedasaspecialprofile.She isafearlessleadermakingwavesin thedigitalworld.Askilled executivewithexpertisein managingchallengingprojectsand initiatives,herworkhasbeen characterizedbyintense involvementincreatingand implementingnewsystemsand procedures.
Theprecisedefinitionofan entrepreneurmayvary,butwhenit comestobeinganambitiousone, IdaniaSamudioisaclearportraitof it.Thesimplestwaytothinkofitis someonewhotakesonrisksin business.
Idania'sstoryisavisionfora greaterfuturewiththetenacityto getthejobdone.Thestrengthslie inbreakingdownwalls,reframing theissueforfreshthinking,and bringingpeopletogethertocreate long-lastingsolutions.
ProferoTeamstarteditspharmacybenefitsrevolution in2012,withitsbaseofoperationsinDayton,Ohio. Theleadershipoftheorganizationbeganitsjourney toreducehealthcarecostsforself-funded/self-insured employersbyutilizinginnovativepharmacybenefit managementconsultingandstrategies.
ProferoTeamoffers:
PharmacyBenefitsConsultingtoOptimizePlan
ManagementandCostMitigation
Third-PartyPriorAuthorizationsandUtilization
ManagementPrograms
PharmacyBenefitClaimsMonitoringandFormulary
Management
PharmacogenomicsandNutrigenomicsConsulting
HospiceandPalliativeCareConsulting
HospitalandClinicPharmacyOptimizationStrategies
PharmacyBuild-OutandOptimizationConsulting
Thecompanybeganexpandingintohealthimprovement initiativesthroughtheexpertiseofapharmacyconsulting team.Thecompanynowoffersconsultationson pharmacogenomics(e.g.genetictestingtodetermineand optimizedrugtherapy),nutrigenomics(e.g.optimizingdiet andtheimpactofdrugsonoverallhealth),medication coachingforseniorsandspecialneedsfamilies(e.g. assistingpatientswithnavigatingtheirmedicationuseand reducingcost),anddiseasemanagementprograms.
Today,ProferoTeamcollectivelyrepresentssomeofthe nation'smostcomprehensivepharmacyexpertiseand experienceunparalleledbyanyothercompany
Thougheverybusinessfacesitsinitialseriesofchallenges thatarethemake-or-breakfactorsofabusiness;forProfero Teamthechallengeswerequitedauntingandcomplex, becauseofthenatureoftheirserviceofferings.Astheyset outtochangeandrevolutionizethetraditionalapproaches followedinpharmacybenefitsmanagement.
Astheorganizationsetouttobringinnovativesolutionsto themarket,ithadtoputmajoremphasisonunderstanding thefundamentalchallengesitsclientsface.Althoughrising healthcarecostsareoftenrealized,therootoftheproblem isnotoftenrecognizedduetothecomplexityofhealthcare intheU.S.
TheProferoTeamoffersaneducational-consultativemodel toitsclientstoempowerclients.ProferoTeampavedits waythroughallthechallengeswithaclient-centric approach,enablingthemtogainadominantandrespected positioninthemarket.
ProferoTeam,sinceitsinception,hasbeengearedtosolve thecomplexproblemsfacedbyemployers,benefit consultants,physicianpractices,hospices,andhospitals. Thecompanyhasalwaysstrivedtoofferinnovative solutionsthatalignwithitsclient'sneedsandrequirements, righttoitsrootcauses.
Toachievethisexcellenceinpharmacybenefits managementtheystartedbydevelopingkeystrategic partnersthatadvocatefortheircompany'srole.Earlyin theirdevelopment,theypartneredwithafewclientswho puttheirtrustinthem.Thisallowedthemtoprovetheir
“As a piano player in a band that embraces improvisation. I nd that our music parallels our business. At every performance, we improvise – and we never duplicate a single performance. Our model is that every client and every day is a new performance…..we don't seek to duplicate the prior performance. Our music is evaluated based upon our quality and creativity – the same as our business.”
expertiseandclient-centricapproachinthemarket.Fast forwardtotoday,theyworkwithseveralhundredclients. Theonlyconstantisthesamelevelofstandards,support, anddedicationtohelpingeveryclient!
Thecompanyhasgrowntoapproximately40employees andconsultants,thatbringconsultingandclinicalexpertise invariousareassuchasoncology,diabetes,substanceuse disorder,etc.
ProferoTeam'ssuccessisbaseduponthreemajorareas:
TheProferoTEAM–ourpeople Ÿ
TheProferoTeamSuccess–ouroutcomes Ÿ
TheProferoTeamInnovation–ourevolvingsolutions Ÿ
TherearemanyinnovativesolutionsofferedbyProfero Team.Notonlyaretheyaheadinbreakingindustry benchmarks,butarealwaysstrivingforsettingnew milestonesastheyseektooptimizetheirclient'soutcomes. TheservicesofferedbyProferoTeamare:
ForSelf-Funded/Self-Insured
Uponcompletionofacomprehensiveanalysisofdrug expenditures,benefitplans,existingprograms,andcurrent trends,theirteamwillpresentadetailedpresentationof findingsandrecommendedchangestotheclient.Upon request,ProferoTeamcanmanageyourPBMRequestfor Proposal(RFP).ProferoTeamisnotabroker,PBM,or insuranceagentbutwillworkalongsidethemtoachievea successfuloutcome.
ProferoTeamincludesclinicalpharmacyexpertswith specialtiesinpriorauthorizations,formularymanagement, hospice,palliativecare,pharmacogenomics,diabetes,pain management,nutrigenomics,andseveralotherareas, allowingthemtoprovidespecializedcaretomeetthe client'sneeds.
ATailoredApproachLeveragingNutrigenomics& Pharmacogenomics
Nutrigenomicsresearchhasshownthatyourgeneticprofile canhaveasignificantimpactonweightloss,athletic
- Marc A. Sweeney, CEO & Principal, Profero Teamperformance,andseveralhealth-relatedareas.Knowingand makingchangesbasedupontheresultscouldhave significantimpact.
ProferoTeamconsultantscanevaluatehowanindividual's geneticsimpactstheiroveralldiet.Consultantswill recommendcustomizedsolutionstoassistindividualsand achievepersonalresults.
Forindividualswhodesiretohaveagenomic-based medicationconsultation,theirconsultantswillguidethem toensurethatmedicationsareachievingtheappropriate resultwhileminimizingsideeffects.Insomecases, medicationscanimpactweightand/orathleticperformance. Theirconsultantswillworkwithapatient'sphysicianto determinethebestsolutions.
Stayaheadoftheindustrytrendsandever-changing practiceswithMedicationCoachingprovidedbyProfero Team.Theywillassistingaininginsightsandequipping patientstoachieveexcellentmedicationpractices,and ensuremaximumcareandresourcemanagement.
WhatsetsProferoTeamapart,andnewadditionsto theirservices?
Theteamconductsanopportunityassessmentandanalysis foreachprospectiveandexistingclientstodetermineapath
forwardforoptimization.Thisisalsopooledwithother assessments,includingfeedbackwhichenablesProfero Teamanditsteamtoimproveandevolvetheirservice offeringstobestmeettheneedsoftheirclients.
Althoughvariouscompaniesmayoffersomeoftheservices thatProferoTeamprovides,whatsetsthemapartisthe detailedandin-depthserviceofferingstheyoffer,which provideaholisticsolutionratherthanabasicfix.
Also,withdecadesofcombinedexperiencealongwith yearsofexpertiseincreatingandsuccessfully implementingservices,earningtheinvaluabletrustoftheir clients,whileofferingclass-leadingsolutionsconsistently, trulymakesthemasought-aftercompanyintheirdomain, andalwaysamileaheadofthecompetitioninthemarket.
Newersolutionsthatarenowofferedaretheirpharmacy claimsmonitoringforemployersandmedicationcoaching servicesforseniorsandspecialneedsfamilies.Thiswill surelybeagamechangerinthehealthcareandpharmacy benefitsfortheseniorpopulation.
ATrulyProfoundLeadership
AnorganizationlikeProferoTeamrequiresahighly experiencedandvisionaryleader,whoknowstheinsand outsoftheindustrybutalsohastheskillstosuccessfully envisionandimplementthevision,mission,andservicesof ProferoTeam.
ProferoTeam,apartfromoneofthemostskilledand diversepersonnelinitsteam,hasaprolificandhighly capableleadership,tactfullyhandlingthecompany, nurturingandinspiringitspeople,andpropellingits growth.
MarcA.SweeneyistheCEO&PrincipalofProfero Team.
Dr.Sweeneyhasbeeninpharmacyforapproximately30 yearswithexperienceinretailpharmacy,hospital pharmacy,homecare,hospice,andfamilymedicine.Hehas spentover20yearsinacademia,includingthefounding deanforaschoolofpharmacy
Dr.Sweeneyhasassistedinstartingseveralcompanies, pharmacies,andtwocollegesofpharmacy.Hewasalsothe pastpresidentoftheOhioPharmacistAssociation.
“Success is not nal, failure is not fatal, it is the courage to continue that counts”
-Winston Churchill
Director of the Entrepreneurship Center
Dr.SweeneyhasaB.S.inPharmacy fromOhioNorthernUniversity,a DoctorofPharmacy(Pharm.D.) fromTheOhioStateUniversity,and anAcademicLeadershipFellowship fromOhioUniversityCollegeof OsteopathicMedicine.
Dr.Sweeneyisproudofthegreat successofProferoTeamand buildinganationalandinternational networkofcolleagues.Heis thankfulandgratefulforreceiving over30awardsandhonorsduring hiscareer
Dr.Sweeneytalksaboutthe responsibilitiesofanentrepreneur.
Toself-identifystrengthsand weaknessesandsurroundyourself withteammembersthatcomplement yourskillsets(andnotduplicate). Successismultipliedthroughateam approachratherthananindividual approach.
Oneofhisfavoritequotesis:
“Success is not final, failure is not fatal, it is the courage to continue that counts” -WinstonChurchill
Dr.Sweeney'sviewsonconstant vigilance-aneedorastrategy?
Constantvigilanceisaneedanda strategy–weneedtoalwaysbe watchingoursurroundings,the market,andthedisruptors.Wecan neverNOTbealert
Dr.Sweeney'stakeontheratrace inthemarket?
Wetrytostayaheadofthemarket–whenwecreatethemarketorcreate thesolutions,weoperateabovethe market….Andwecanneverreston ourlaurels
ituatedonthegroupofIslands
SofLakeTexcoco.MexicoCityis thecapitalandlargestcityof Mexico,andthemostpopulouscityin NorthAmerica.Mexico'scapitalis boththeoldestcapitalcityinthe Americasandoneoftwofoundedby indigenouspeople.Oneoftheworld's alphacities,itissituatedintheValley ofMexicowithinthehighMexican centralhighlands,atanelevationof 2,240meters.Thecityhas16 megapolisordividedterritorials,which areinturndividedinto neighbourhoodsorcolonies.
Accordingtothemostrecentrationale agreeduponbythealliedandstate governments,theinhabitantscountof GreaterMexicoCityis21,804,515, whichmakesitthesixth-largest metropolitanareaintheworld.Mexico Cityisthesecond-largesurbancluster intheWesternHemisphere,andthe largestSpanish-speakingcityinthe world.GreaterMexicoCityhasaGDP of$411billionin2011,whichmakesit oneofthemostproductiveurbanareas intheworld.Thecitywas superintendedforinitiating15.8%of Mexico'sGDP,andthemetropolitan areaaccountedforabout22%ofthe country'sGDP.Ifitwerean individualisticcountryin2013,
MexicoCitywouldbethefifth-largest economyinLatinAmerica.Thefactors inclusiveinthegrowthofMexicoCity isalmosttourismandeducationsectors risingdaybyday.Inaddition, accordingtotheSecretariatofTourism, thecityhasabout170museumsis amongthetoptenofcitiesintheworld withhighestnumberofmuseumsover 100artgalleries,andsome30concert halls,allofwhichmaintainaconstant culturalactivityduringthewholeyear Manyareashavemuralspaintedby DiegoRivera.
GeographicalaspectsofMexicoCity MexicoCityissituatedintheValleyof Mexico,also,sometimescalledasthe BasinofMexico.Thisvalleyis situatedintheTrans-MexicanVolcanic BeltinthehighuplandsofsouthcentralMexico.
MexicoCityhasminimumaltitudeof 2,200metersabovesealevelandis enclosedbymountainsandvolcanoes thatreachaltitudeofover5,000 meters.Asthevalleyhasnonatural sewerageoutletforthewatersthatflow fromthemountainsides,itmakesthe cityexposedtofloodingandother naturalcalamities.Drainagewas manipulatedthroughtheuseofcanals andtunnelsstartinginthe17thcentury.
AstheMexicoCitypredominantly restsonLakeTexcoco.Earthshattering th activityisincessantthere.since17 centurytheLakeTexcocostarted evacuating.Eventhoughifthelake watersdon'tremainthecitystandson theheavilysaturatedclayofthelake's bed.Over-extractionofthe groundwaterresultsinthe disintegrationofthesoftbasegenerally referredasGroundwaterRelated Subsidence.
Although,thecityhasstartedsinking almostninemetersofsomeareasis th sunksincetheinceptionof20 century. AccordingtorecordsMexicoCity sinks20inchesor50cmeveryyear Thisplungeisresultinginproblems withrunoffandwastewater management,leadingtoflooding problemsandseveralnatural calamities,mostlyduringthesummer. Theentirelakebedisnowpavedover andmostofthecity'sremaining forestedareaslieinthesouthern metropolisofMilpaAlta,Tlalpanand Xochimilco.
EtymologyofMexicoCity
Theancientresiduesofhuman inhabitantsfoundintheareasof MexicoCityarethoseofPennon womanandremainingfoundinSan
BartoloAtepehuacan.Firstly,itwas believedthatthefindingskeep correspondencetotheearlyageof beforecommonera.However,astudy in2013statesthattheageofpennon womanwas12,700yearsold.Hence, resultingintheoldesthumanresidue discoveredintheAmericas.Study regardinghermitochondrialDNAit believedthatshecomeseitherfrom Asian,EuropeanorAboriginal Australianorigin.
Thecityhadbeenthecapitalofthe AztecEmpire.Inthedominionera, MexicoCitybecamethecapitalof NewSpain.TheviceroyofMexicoor vice-kinglivedintheviceregalpalace
onthemainsquareorZocalo.The MexicoCityMetropolitanCathedral, theseatoftheArchpriestofNew Spain,wasonothersideoftheZocalo, aswasthearchbishop'spalace,and beyondfromitthebuildinghousing thecitycouncilofthecity Alate seventeenth-centurypaintingofthe ZocalobyCristóbaldeVillalpando depictsthemainsquare,whichhad beentheoldAztecofficialcenter The subsistingcentralplaceoftheAztecs wasproductivelyandpermanently transformedtotheofficialcenterand seatofpowerduringthecolonial period,andremainstothisdayin modernMexico,thecentralplaceof thenation.Thereconstructionofthe
metropolisaftertheblockadeof Tenochtitlanwasskilledbytheample indigenouslaborintheencirclingarea.
MexicoCitywasthecenterstageofall thepoliticaldisputesofthecountry th duringthe19 century.Eventssuchas theMexican–AmericanWar,French InterferenceandtheReformWarleft thecityrelativelyunalteredandit continuedtogrow,mainlyduringthe ruleofPresidentPorfirioDíaz.During thistimethecityenlargedamodern infrastructure,suchasroads,schools, transportationsystemsand communicationsystems.However,the authoritiesfocusedresourcesand wealthintothemetropoliswhilethe
restofthecountrydeterioratein poverty.
Thehistoryoftherestofthe20th centurytothepresentconcentratedon theextraordinarygrowthofthe metropolisanditsenvironmentaland politicaleffects.In1900,the inhabitantscountofMexicoCitywas about500,000.Thecitybegantogrow vigorouslywestwardintheearlypart ofthe20thcenturyandthenbeganto growupwardsinthe1950s,withthe TorreLatinoAmericanabecomingthe city'sfirstskyscraper.
TherapidgrowthofMexicoCityasa centerformodernistinfrastructurewas mostfullydemonstratedinthemid1950sconstructionoftheCiudad Universitaria,MexicoCity,themain campusoftheNationalAutonomous
UniversityofMexico.Designedbythe mostreputablearchitectsoftheera, includingMarioPani,Eugenio Peschard,andEnriquedelMoral,the buildingsfeaturecanvasbyartists DiegoRivera,DavidAlfaroSiqueiros, andJoseChavezMorado.Ithassince beenrecognizedasaUNESCOWorld HeritageSite.
BeingcapitalofagiganticpreHispanicempire,andalsothecapital ofprosperousviceroyaltywithinthe SpanishEmpire.MexicoCityhasa richhistoryofartisticexpression. SincetheMesoamericanpre-Classical periodthepopulationofthe settlementsaroundLakeTexcoco generatemanyworksofartand
compoundcraftsmanship,someof whicharetodayexhibitedattheworldfamousNationalMuseumof AnthropologyandtheTemploMayor museum.Whilemanypiecesofpottery andstone-engravinghavesurvived,the greatmajorityoftheAmerindian iconographywasdevastatedduringthe defeatoftheAztecEmpire.
Duringthe19thcentury,animportant creatorofartwastheAcademiadeSan Carlos(SanCarlosArtAcademy), establishedduringcolonialtimes,and whichlaterbecametheEscuela NacionaldeArtesPlasticas(the NationalSchoolofArts)including painting,sculptureandgraphicdesign, oneofUNAM'sartschools.Manyof theworkscreatedbythestudentsand facultyofthattimearenowexhibited intheMuseoNacionaldeSanCarlos.
Duringthe20thcentury,manyartists movedtoMexicoCityfromvarious regionsofMexico,suchasLeopoldo Méndez,ansculptorfromVeracruz, whosupportedthecreationofthe socialistTallerdelaGraficaPopular, designedtohelpblue-collarworkers findadistinctaddresstoexpresstheir art.Otherpainterscamefromabroad, suchasCatalanpainterRemediosVaro andotherSpanishandJewishexiles.It wasinthesecondhalfofthe20th centurythattheartisticmovement begantomeanderapartfromthe Revolutionarytheme.
Beingoldestancientcityandrichin artisticaspectMexicoCityowns numerousmuseumsportrayingvarious artsandartstyles.Themuseums demonstratevariousartincludingthe Mexicancolonialart,modernand contemporaryartandinternationalart. TheMuseoTamayowasinauguratedin themid-1980stopreservethe collectionofinternational contemporaryartdonatedbyMexican painterRufinoTamayo.Thecollection includespiecesbyPicasso,Klee, Kandinsky,Warholandmanyothers, thoughmostofthecollectionis preservedwhilevisitingexhibitsare shown.TheMuseodeArteModernois awarehouseofMexicanartistsfrom the20thcentury,includingRivera, Orozco,Siqueiros,Kahlo,Gerzso, Carrington,Tamayo,andalso consistentlyhoststemporaryexhibits ofinternationalmodernart.Insouthern MexicoCity,theCarrilloGilMuseum showcasesavant-gardeartists,asdoes theMuseoUniversitarioArte Contemporaneo,designedbyMexican architectTeodoroGonzálezdeLeón, openedinlate2008.
TheMuseoSoumaya,namedafterthe wifeofMexicantycoonCarlosSlim, hasthehugeprivatecollectionof originalRodinsculpturesoutsideof
France.Italsohasagreatcollectionof Dalísculptures,andrecentlybegan displayingpiecesinitsmasters collectionincludingElGreco, Velazquez,PicassoandCanaletto.The museuminauguratedanewfuturisticdesignfacilityin2011justnorthof Polanco,whilemaintainingasmaller facilityinPlazaLoretoinsouthern MexicoCity.
TheMemoryandToleranceMuseum, openedin2011,displayeshistorical eventsofinequityandmassacre. Permanentantiquitiesincludethoseon theHolocaustandotherlarge-scale atrocities.Itisalsonativefor temporaryexhibits.
MostofMexicoCity'smuseumscanbe exploredfromTuesdaytoSundayfrom 10amto5pm,althoughsomeofthem haveexpandedschedules,suchasthe MuseumofSociologyandHistory, whichisopento7pm.Inadditionto this,entrancetomostmuseumsare freeonSunday.Insomecases,a nominalfeemaybecharged.
MexicoCityistheMexico'sprimecity fortheprintedmediaandbook publishingindustries.many daily
newspapersarepublished,including El Universal Excélsior Reforma La , , and Jornada.Othermajorpapersinclude Milenio Crónica El Economista , , and El Financiero.Leadingmagazines include , , ,as Expansión Proceso Poder wellasdozensofentertainment publicationssuchas , , Vanidades Quién Chilango TV Notas , ,andlocaleditions of , ,and Vogue GQ Architectural Digest.Itisalsoaleadingcenterofthe advertizingindustry
Thecityisalsoamajorcenterof popularcultureandmusic.Thereare abundantofvenuespresentingSpanish andforeign-languageartists.These countingthe10,000-seatNational Auditoriumthatconsistentlyorganize theSpanishandEnglish-languagepop androckartists,aswellasmanyofthe world'sfamousperformingartsgroups. theauditoriumalsobeamgrandopera showfromNewYork'sMetropolitan Operaongiant,highdefinitionscreens. In2007NationalAuditoriumwas designatedworld'sbestvenueby multiplegenremedia.Someothersites forpop-artistperformancesincludethe 3,000-seatTeatroMetropolitan,the 15,000-seatPalaciodelosDeportes, andthelarger50,000-seatForoSol
Stadium,wherepopularinternational artistsperformconsistently.TheCirque duSoleilhasheldseveralseasonsat theCarpaSantaFe,intheSantaFe districtinthewesternpartofthecity Thereareenormousvenuesforsmaller musicalensemblesandsolo performers.TheseincludetheHard RockLive,Bataclán,ForoScotiabank, Lunario,CircoVoladorandVoilá Acoustique.
Oncetakeningrantinferiorfare,by the19thcenturytacoshadbecomea standardofMexicoCity'scuisine. subsequently,asauthoritiesstruggled totaxlocalcheese-breads,imposing authorisingconditionsandfines,asper records,somedetailedtypesoffoods wasbeingservedbythefoundations. Themostpersistentreferencewasfor tacosdebarbacoa.Alsopennedare enchiladas,tacosdemineroand gorditas,alongwithoystershopsand friedfishstands.Thereisconfirmation ofsomelocalspecialtiesbeingmade availableforcurrentmigrants;atleast twoshopswererenowedtoserve pozole,atypeofstewsimilarto hominythatisachiefofGuadalajara, Jalisco.MexicoCityisalsoknownfor havingsomeofthefreshestfishand seafoodinMexico'sinterior.Afterthe TsukijifieshmarketinJapan,Nueva Vigamarketfrommexicocityknown asthesecondlargestfishmarketinthe wrold.
MexicoCityoffersseveralcuisines: restaurantspracticinginthelocal cuisinesofMexico's31statesare availableinthemetropolis,andthecity alsohasmanybranchesof internationallyacknowledged restaurants.Theseinclusivelyconsists Paris'AuPieddeCochonandBrasserie Lipp,Philippe;Nobu,Quintonil, Morimoto;Pámpano,ownedby Mexican-basedoperaartistPlácido Domingo.Therearebranchesof
JapaneserestaurantSuntory,Italian restaurantAlfredo,aswellasNew YorksteakhousesMorton'sandThe Palm,andMonteCarlo'sBeefBar ThreeofLima'sHauterestaurants, servingPeruviancuisine,havevarious locationsinMexicoCity:LaMar, SegundoMuelleandAstridyGastón.
Accordingtothe2019recordsofThe World'sBest50Restaurantsbythe BritishMagzineRestaurantMexico Cityranked12thinthelistwithbest Mexicanavant-garderestaurantPujol. AlsoremarkableistheBasqueMexicanfusionrestaurantBiko,which placedoutsidethelistat59th,butin previousyearshasrankedwithinthe top50.Otherthathasbeenplacedon thelistin2019istherestaurantSud 777at58thplace.Attheotherendof thescaleareworkingclasspulquebars knownaspulquerías,aadventurefor travellerstolocateandexperience.
MexicoCityisoneofthemajor economichubsinLatinAmerica. 15.8%ofthecountry'sgrossdomestic productisproducedbyMexicoCity.In 2002,MexicoCityhadaHuman DevelopmentIndexscoreof0.915, similartothatofSouthKorea.In2007, inhabitantsinthetop12%ofGDPper capitaholdersinthecityhadamean netincomeofUS$98,517.Thehigh spendingpowerofMexicoCity residentsmakesthecitycaptivatingfor companiesofferingstandardandlavish goods.Asperthe2009studyheldby PwC,MexicoCityhadaGDPof$390 billion,rankingitastheeighthrichest cityintheworldandtherichestin LatinAmerica.
MexicoCityisnativeformanylarge scalebank headquarters,insurance companiesaswellasvariousfinance consultingfirms.Duetothebounded non-developedspaceatthesouthmost ofwhichissecuredthrough
environmentallawsthecontributionof MexicoCityinagricultureisthe comparativelysmallestofall authoritiesinthenation.
MexicoCityoffersanhugeandvariety ofconsumerretailmarket,variedfrom basicfoodstoultrahigh-endlavish goods.Costumorsbuy'sgoodsfrom varietyofindoormarkets,street vendors,downtownshops,etc.Street vendorsusuallysetuptheirstallsin non-officialareaslikenearmetro stations,hospitals,etc.
TheHistoricCenterofMexicoCityis widelyknownforexclusive,oftenlowcostretailers.Certainblocksorstreets areallotedtoshopssellingacertain typeofmerchandise,withareasalloted toover40categoriessuchashome appliances,lampsandelectricals, closetsandbathrooms,housewares, weddingdresses,jukeboxes,printing, officefurnitureandsafes,books, photography,jewelry,andopticians.
Thecountry'smostpopularand broadcastedgameiscountedtilldateis football.Itsimportantemplacementsin MexicoCityincludetheAzteca Stadium,nativetotheMexiconational footballteamandgiantsAmérica, whichcanaccomodate91,653fans, makingitthelargeststadiuminLatin America.TheOlympicStadiumin CiudadUniversitariaisadobetothe footballclubgiantsUniversidad Nacional,withaseatingcapacityof over52,000.TheEstadioAzul,which accomodates33,042fans,isnearthe WorldTradeCenterMexicoCityinthe Nochebuenaneighborhood,andis nativetothegiantsCruzAzul.
Anothersportsprofessionallyplayedin thecityisBaseball.MexicoCityis nativeoftheMexicoCityRedDevils oftheMexicanLeague,whichis
contemplatedaTriple-Aleagueby MajorLeagueBaseball.Varioussports provisionsinMexicoCityarethe PalaciodelosDeportesindoorarena, FranciscoMárquezOlympic SwimmingPool,theHipódromode LasAméricas,theAgustinMelgar OlympicVelodrome,andlocationsfor equestrianismandhorseracing,ice hockey,rugby,American-stylefootball, baseball,andbasketball.
UnlikethoseofMexicanstates' schools,curriculaofMexicoCity's publicschoolsismanagedbythe federalSecretaryofPublicEducation. Thewholefundingisallocatedbythe governmentofMexicoCity(insome specificcases,suchasElColegiode México,fundingcomesfromboththe city'sgovernmentandotherpublicand privatenationalandinternational entities).
TheNationalAutonomousUniversity ofMexico(UNAM),situatedin MexicoCity,isthelargestuniversity onthecontinent,withmorethan 300,000studentsfromallbackgrounds. ThreeNobleimmortals,diverse Mexicanentrepreneursandmostof Mexico'smodern-daypresidentsare amongitsformerstudents.UNAM conductshalfofMexico'sscientific researchandhaspresenceallacrossthe countrywithsatellitecampuses, observatoriesandresearchcenters.
“One team. One focus. One goal.”
IdaniaSamudio,afearlessleader
makingwavesinthedigitalworld. TheEnterpriseWorldisproudto introduceherasTheMostSuccessful BusinessLeadersToWatchOutfor
Inourculture,thefirstpeoplewho cometomindwhenwethinkof entrepreneursarebusinessfounders. Peoplewhoaremorefinanciallysecure maytakeongreaterriskinorderto launchaconceptorbusinessthatthey mustlaterturnlucrative.
Entrepreneursthataresuccessfulare adeptatseeingindustrygapsand inefficienciesandcomingupwith innovativesolutionsthatspurchange andadvancement.Theymusthavethe abilitytoeffectivelyconnectwith peopleandpersuadethemthattheir innovationsandideasarenotonly worthwhileinvestments,butwillalso leadtoabetterfuture.
Entrepreneursinspiretheirteamsand teammembersthroughtheirleadership sothattheycanfocustheirspecial talentsandabilitiesonasingle corporateethos.
Theprecisedefinitionofan entrepreneurmayvary,butwhenit comestobeinganambitiousone, IdaniaSamudioisaclearportraitofit. Thesimplestwaytothinkofitis someonewhotakesonrisksin business.
Idania'sstoryisavisionforagreater futurewiththetenacitytogetthejob done.Thestrengthslieinbreaking downwalls,reframingtheissuefor freshthinking,andbringingpeople togethertocreatelong-lasting solutions.
IdaniaSamudio,theCEOandprincipal consultantofSamudioConsultingisa skilledexecutivewithexpertisein managingchallengingprojectsand initiatives.Herworkhasbeen characterizedbyintenseinvolvement
increatingandimplementingnew systemsandprocedures.
Shehas11yearsofexpertisein implementingHCMsystemsand operationalHR.Shecollaborates closelywiththeHCMproduct managementteamandleaderstooffer originalthinking,leadership,and direction.
Idaniaidentifiedaserviceneedwhile employedbyAccentureandPwC. SamudioConsultingwascreatedto closethisgapandgiveclientsaccessto bothoperationalandsystem experiences.
Theendresultisaprosperousand quicklyexpandingbusinessthat providesindividualizedandadaptable supportdependingonhowmuchor howlittleoftheirserviceseachclient requires.
Idania'ssuccessinprovidingforher customersandensuringtheir satisfactionwiththetechniquesheuses allowshertodosoyearafteryear.She isabletoperformatherabsolutebest thankstothededicationofeverysingle teammember.
Bythevirtueofthis,shehasbeen acquiringseveralaccoladesoverthe yearsandgettinghighlyrecognizedfor herwork.Idaniareceivedatechnology awardforthetop100techinnovators andinfluencerslastJune.
Healthcareisincreasinglyturningto digitaltechnologiestoimprovepatient careandstreamlineadministrative processes.Electronichealthrecords, telemedicine,andremotemonitoring arejustafewexamplesofhow digitizationistransforminghealthcare.
Byusingdigitaltools,healthcare providerscanaccessandshare importantpatientinformationmore
quicklyandefficiently,leadingto fasterdiagnosesandmoretargeted treatments.Digitizationalsoallowsfor greatercollaborationamonghealthcare professionalsandbetter communicationwithpatients, improvingtheoverallhealthcare experience.
However,digitizationinhealthcare alsobringsnewchallenges.Despite them,thebenefitsofdigitizationin healthcarearesignificant,anditis likelythatdigitaltechnologieswill continuetoplayacrucialroleinthe deliveryofhealthcareinthefuture.
Idaniafurtheradds,“Healthcare digitizationisaveryimportantpartof theindustries'systemevolution.For employeestobeabletohaveaonestopshopofsystemsmakestheir experiencemoreenjoyableand efficient.”
SamudioConsulting–TheGameChanger
SamudioConsultingisaconsulting firm,strivingforcreativesolutionsto technicalproblemssince2016.It specializesinsupportingHCM Technologiesutilizingproficiencyin ADP,Workday,PeopleSoft,and severalotherHCMplatforms.
TheSamudioConsultingteam maintainscurrentwithcutting-edge technologiesandprovidesunique solutionsthatguaranteethesystem beingbuiltwillmeettheneedsoftheir client'sbusinesses.Thebusiness deliverssolutionsthatputtheclientsin thefinestpositionsbyutilizingcuttingedgetechnologies.
ThemaingoalsoftheSamudio Consultingteamaretocomeupwith originalsolutionsforanycompany's challengingissues.Thegroupismade upofinnovativeandskilledproblem solverswhoareconstantlypreparedto offerhelpanddirectionduringthe
variousstagesoftheirclient'srising HCMtechnologyprojects.
Thecompanyaimstoprovidequality customerserviceandexcellent solutionsinauniquewaythatmakes peoplefeelliketheyareinthebest hands.
RoadblocksToNavigate
Withinthebusinessworld,eachsector hasitsownrequirementsand challenges.Someoftheissues drasticallyaffectbusinessesand organizationsacrossarangeof industriesandsectors.
Everybusinessstrivestomaintainthe qualityofitscustomerrelationships, thevibrancyofitsbrands,andthe satisfactionofitsworkforce.A companythatissuccessfulovercomes obstaclestosetitselfapartfromits competitors.
Similarchallengeswerefacedby SamudioConsulting,andstayingupto-datewiththeconstantlyevolving landscapeofHCMtechnologieswas one.Asnewtoolsandplatforms emerge,SamudioConsultingneedto continuallyeducateandtrainits consultantsinordertoremainatrusted
provider
Anotherchallengeforthecompany wasmanagingclientexpectationsand buildingstrong,long-lasting relationshipswithclients.Inthe consultingindustry,itisimportantto consistentlydeliverhigh-quality servicesandexceedclientexpectations inordertomaintainastrongreputation andsecurenewbusiness.
Inaddition,resourcemanagement, suchasfindingandretainingtoptalent withexpertiseinHCMtechnologies andeffectivelyallocatingresourcesto
ofHCMtechnologysupport.We pride ourselves in finding quality resources to support our clients. It is always challenging to ensure that we meet the level we expect.
meetclientneeds.Balancingthe demandsofmultipleprojectsand clientswhilemaintainingahighlevel ofqualityprovedtoughintheinitial days.
SuccessSpeaks
Thesuccessofabusinessisoften measuredintermsoffinancial performance,buttherearemanyother factorsthatcancontributetoa company'soverallsuccess.Thesecan includeastrongcustomerbase,a positivereputation,andawellrespectedbrand.
Samudioconsultingwasbuilton listeningandunderstandingwhatits clients'needsare.Thecompanyhas stoodthetestoftimebecauseits productsandservicesaretailoredto theproblemsofitsclients,inorderto offerground-breakingandpersonalized solutions.
Effectiveleadershipandmanagement arealsocrucialforbusinesssuccess. Thisincludeshavingaclearvisionand mission,settingachievablegoals,and implementingeffectivestrategiesto achievethosegoals.Astrongcompany cultureandapositivework environmentcanalsocontributeto successbyfosteringemployee engagementandproductivity.Here,the creditbelongstoIdania
Innovationandadaptabilityarealso importantforbusinesssuccess. Companiesthatareabletoidentifyand respondtochangingmarketconditions, customerneeds,andnewopportunities aremorelikelytothrive.Thismay involvecontinuouslylearningand stayingup-to-datewithindustry developments,aswellasbeingwilling totakecalculatedrisksandtrynew things.
Idaniaadds,“Asweprovideservices forourclientsandwegaintheirtrust, theysharetheirresourceneedswithus.
Thisallowsustoincreaseour resourcesandgrowourcompany.It reallyisallaboutwhattheclient needs.”
“One of our greatest assets is our people.”
Everypositionisfilledwithemployees whonotonlybringimmensevalueto thecompanybutareeagertocontinue togrowandadapttoit.Samudio consultingpracticesactivelistening anditsemployeeshaveaveryflexible workenvironment.
Remoteworkandhybridschedules ensurework-lifebalancesothateach employeeislearningandgrowing personallyandprofessionally.The awarenessofwell-beingforthe employeesisingrainedinthecultureof SamudioConsulting.
Healthcareisaveryvastindustry SamudioConsultingreallycanonly focusonsupportingitsHRtechneeds. Inthisway,thecompanysupportsits employees'workexperience.The employeeexperienceisabouthowthey entertime,howtheyseetheir paymentsandoverallnavigating throughtheiremployeeneeds.Thisis howitcaterstotheneedsofitspeople.
Thecompanyteams'uniquenessis basedontheabilitytorecognizeand utilizethenaturalgiftsandskillsthe employeesbringandapplythemina waythatbenefitsthecompanyand eventually,theclients.Theemployees' differencesarecelebratedandtheir abilitytoadaptiswhytheteamsof SamudioConsultingcontinueto providegroundbreakingsolutions.
“Weareasolutionscompany.Hiring ourteamleadstodeliveringthebest serviceandproductthatwepossibly canforourclients.Ourteamadaptsto theissuesathandandisalwayson
theirtoes,readyforeverychallenge,” saystheCEO.
SamudioConsultingseekstoassist clientsthroughopencommunication andteamwork.Theultimateobjective ofthebusinessistoenableclientsto achieveself-sufficiency,enablingthem toworkindependentlywiththeirnew systemtool.
SamudioConsultingprovidesexpertise inprojectandtestmanagementand trainingtousers.Eachprojectis successfullycompletedbytechnical expertswithexperienceinmanaging complicatedprojectsandprograms.
Idaniasays,“Ourgoalistostay innovativeandcreative,sowelook forwardtoexpandingourclientbase throughtheservicesweoffer internationally.Weseeourselvesasa one-stop-shopforclients,andtodoso, weneedtocontinuetoevolve.”
“Takethetimetoreachouttoothersin theindustryyouarewantingtobreak through.Networkwithcompaniesor personnelwhohaveaccomplishedor aredoingwhatyouaretryingtodoas well,andneverbeafraidtoaskthem questionsorsetupatimetoconverse. Buildingnetworksandgettingthe answersyouneedtobesuccessfulwill onlyhelpyourendeavoursgrow.”
Formorethanadecade,
Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader
OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated
12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.
In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.
JourneyofMicrosoft-
Microsoftisadailyandregularword usedineverycorporatesector The
globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.
The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.
As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.
In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.
Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.
Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.
Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.
Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.
The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.
Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.
Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.
On June 24, 2021, Microsoft announced Windows 11.
ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.
Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.
Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits
UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:
Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.
Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.
Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-
Ÿ SalesPromotion Ÿ Advertising
Direct
PersonalSelling
ofanentirelydigitalworkforce.
Ÿ
Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.
Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof
Ÿ
Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo
EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.
Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.
ConclusionofTheCaseStudy-
Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket
Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.
Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."
One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.
Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.
While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.
