The Most Successful Businesswoman In 2022

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Entrepreneursmustseizeopportunities,adapttochangingcircumstances, capitalizeonbusinesspossibilitiesastheypresentthemselves,andtake advantageofshiftingcustomerandmarkettrends.Infact,thereisnothing wrongwithabusinesspersontakingadvantageofanopportunity

Yourcompanyneedstobecreative,willingtoinnovate,andflexibletomaintain anopportunistmindset.

FeaturingforTheEnterpriseWorld'sthisissueofTheMostSuccessful Businesswomenin2023arethestoriesofsuchstaunchleaders,makingwavesin thebusinessworld.

Forthecoverstoryreadabout-

NishuMiglaniplayedakeyroleinthecreationofSearchQuest.Shehasover30 yearsofexperienceworkingforfirmslikeABCConsultantsandManpower.Nishu Miglaniisaseasonedprofessionalinthefieldofexecutivesearchandselection, hasstrongprofessionalconnections,andhasbeensuccessfulinbuildinglonglastingpartnershipswithcompaniesinthesector

NishufoundedSearchQuestin2008,andduringthepast15years,shehasworked withherteamtoestablish12KPOandITcentersforinvestmentbanks,withthe originalteamsconsistingof100–800specialists.Herprimaryduties,inadditionto overseeingthecompany'sstrategy,includeexpansionandacquiringnewclients.

Inaninterviewwith Founder&ManagingDirectorofMEC MonicaChikhani, Workshop,weshallknowmoreaboutthecompany'sgrowthandjourneythrough thehurdlesandchallenges.

“Istartedmyentrepreneurialjourneyin1996,takingasmallofficeinmyDads firm.Ihadzerocapital,butthisdidnotstopmefromventuringintowhatIknew wasmycalling.Today,26yearssinceIfoundedMEC,Ilookbackatallthe setbacksIovercametogettowhereIamtoday.IkeptonbelievinginMEC's visionandpushedveryhardtokeepperseveringinwhatIbelievedthrough growingmyskillstobeabletoaddvalueandsolutionstoeverychallengeMEC Workshopfaced.”

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Forthecoverstoryreadabout-

NishuMiglaniplayedakeyroleinthecreationofSearchQuest.Shehas over30yearsofexperienceworkingforfirmslikeABCConsultantsand Manpower.NishuMiglaniisaseasonedprofessionalinthefieldof executivesearchandselection,hasstrongprofessionalconnections,and hasbeensuccessfulinbuildinglong-lastingpartnershipswithcompanies inthesector

NishufoundedSearchQuestin2008,andduringthepast15years,shehas workedwithherteamtoestablish12KPOandITcentersforinvestment banks,withtheoriginalteamsconsistingof100–800specialists.Her primaryduties,inadditiontooverseeingthecompany'sstrategy,include expansionandacquiringnewclients.

Inaninterviewwith

Founder&ManagingDirectorof MonicaChikhani, MECWorkshop,weshallknowmoreaboutthecompany'sgrowthand journeythroughthehurdlesandchallenges.

“Istartedmyentrepreneurialjourneyin1996,takingasmallofficeinmy Dadsfirm.Ihadzerocapital,butthisdidnotstopmefromventuringinto whatIknewwasmycalling.Today,26yearssinceIfoundedMEC,Ilook backatallthesetbacksIovercametogettowhereIamtoday.Ikepton believinginMEC'svisionandpushedveryhardtokeepperseveringin whatIbelievedthroughgrowingmyskillstobeabletoaddvalueand solutionstoeverychallengeMECWorkshopfaced.”

C O N T N I S H U

Notably,overthepastfewyears,the employmentandrecruitingprocess hasundergoneasignificant transformation.Thisisprimarilyduetothe industry'scontinuouslychanging requirements.Thedynamicnatureofthe industryforcesbusinessesandtheir executivestothinkcreatively.This necessitatesateamoftalentedindividuals withavarietyofskillsetstodealwith varioussituations.Therefore,thehiringor recruitmentprocessneedsashiftinstrategy

Onesuchcompany,SearchQuest,promises systemictransformationthroughitscreative andspecializedapproachtohiring.The companyunequivocallyguaranteesthatevery positionitacceptswillbefilledsuccessfully. Itkeepsgoingthroughthehiringprocess untiltheyfindtheidealindividual.

TheideaforSearchQuest,whichwas foundedin2008,camefromNishuMiglani (Founder&ManagingDirector),who wantedtoofferadistinctive,“guaranteed placement”stylerecruitmentoptiontoa clienteleinneedofabetterhiringmethod.

BackgroundandKeyResponsibilities

Nishuplayedakeyroleinthecreationof SearchQuest.Shehasover30yearsof experienceworkingforfirmslikeABC ConsultantsandManpower.Sheisa seasonedprofessionalinthefieldof executivesearchandselection,hasstrong professionalconnections,andhasbeen successfulinbuildinglong-lasting partnershipswithcompaniesinthesector.

Nishu,whoholdsamaster'sdegreeincivil engineering,overseescorporatebusiness development,salesfunnelmanagement,staff development,training,strategy,andpolicy design.Additionally,sheoverseesthe conductofCXOandleadership-level searches.Nishuisagoal-orientedexpertin talentacquisitionwithtrackrecordof developingandimplementingefficient sourcingandrecruitingprocedures.Shewas oneofthefirstbatchesofwomenofficersand

hadservedintheIndianNavyasa Lieutenant(ShortServices Commission).

AfterleavingtheNavy,Nishubegan hercareerwithABCConsultants,the toprecruitmentfirminIndia,where sheoversawsizableteamsand internationalaccountsinthe recruitmentofinformationtechnology oversixyears.NishujoinedManpower Group(USMNC)in2005asajoint venturepartnerwithABCconsultants andtookoverthepositionofgeneral manager,managingateamofover100 recruitersnationwideandover100 customersintheinformation technologysector.ShefoundedSearch Questin2008,andduringthepast15 years,shehasworkedwithherteamto establish12KPOandITcentersfor

investmentbanks,withtheoriginal teamsconsistingof100–800 specialists.Herprimaryduties,in additiontooverseeingthecompany's strategy,includeexpansionand acquiringnewclients.

MissionandVisionofthecompany

Tomeetthedifferentlaborneeds acrossindustryverticals,SearchQuest Consultantsoffersafullrangeof recruitmentservices.Thecompanyhas adedicatedstaffofqualifiedrecruiting consultantstosupportthestrategic humancapitalplansofmultipletoptierbusinesses.SearchQuesthas quicklymadeanameforitselfasthe go-topartnerinhiringhigh-profile clientsandcareerprofessionals.

ThemissionofSearchQuestisto delivertop-notchtalentandservices ONTIME,EVERYTIME,andto becometheTopPreferredRecruitment SolutionsProvideracrosssectors.The businessstrivestobeafull-spectrum providerofhumancapitalservicesand toestablishitselfasatopproviderof recruitingservices,providing exceptionalmanagementteamstoits customerstocompeteinthe internationalmarket.Thegoalof SearchQuestistocontinuebeingthe clients'preferredpartnerbyholdingthe largestmarketandmindsharesharesin therecruitingindustry.

SearchQuestassuresthefollowing:

Partnership:SearchQuest collaborateswithclientsasan

extensionofthebusinessanddeliversa trulycollaborativeapproach.To comprehendtheorganizational structure,businessmodel,operational challenges,andworkculture,it collaboratescloselywiththem.When thebusinesshasacomplete understandingoftheclient'sstringent criteria,itmatchesthosewiththe abilitiesandgoalsofpossible applicants.

Confidentiality:SearchQuestupholds strictconfidentialityandtreatsthe informationwiththeutmostrespect.It takesprideinupholdingthegreatest levelsofethics,andalltransactionsare openandhonest.Thecompany operateswiththeknowledgeand consentofitscustomersandprovides completesecurityforthesecrecyand privacyofthecandidates'preferences.

Commitment:SearchQuestis dedicatedtoestablishingand preservinglastingrelationships.Asa result,customerrequestsareprocessed quicklyandwithimprovedlevelsof responsiveness.Allofthistranslatesto theclientsreceivingunrivaledquality, service,andattention.

Servingfor30+

TheleadershipteamatSearchQuest hasmorethan30yearsofcombined experienceasseasonedexecutive searchspecialistswithatrackrecordof providingskilledandcompetent executivestofulfilltheneedsofall majorindustriesintheshortandlong term.

Byestablishingoperationsinforeign regions,wheretheCanadiancompany isalreadyactiveandwhereservices willsoonbegin,SearchQuesthasset outonaninternationaltrip.Asit expandstoothernations,itwill graduallyleaveitsmarkon internationalmarketplaces.

Someofthereasonsthatstandoutare:

1.BestPractices

ThecoreteamatSearchQuesthas developedbestpracticesforpractice groupsandrecruitmentprocesses, thankstoextensiveexperienceinsearch andselectionacrossmajorrecruitment agenciesinIndia.

5.PartnershipApproach

Toprovidetop-notchrecruitment solutions,SearchQuestcollaborates witheachofitsclientsasanexternal businesspartner

Toensureawin-winoutcomeforall parties,theteamsupportsclientsand applicantsastruepartnersatevery stageoftheprocess.

OvercomingInitialChallenges

2.QualityandDependability

Regardlessoflevel,experience,orskill, everyteammemberistrainedinand indoctrinatedwithitsbestpracticesto ensurebest-in-classturnaroundand delivery. CustomersrelyonSearchQuest's recruitmentexpertisebecausethey receivehigh-caliberresumesandthe besthit-and-fillrates.

Theybelieveontheteam'sextensive experienceandexpertisetosavecosts andobtainthebestrecruitment solutions.

3.CustomizedSolutions

TheSearchQuestteamcreatesunique recruitmentsolutionsbasedonthe demandsofthecustomertoproducethe necessarynumberswithintheallotted timeframe.

Tomeettheneedsoftheclients,the teamadjustsitsfocusasneeded.

4.DomainExpertise

TheSearchQuestteamhasextensive industryknowledgeintheselectedfields (Technology,KPOs,FinancialServices, HRConsulting&Turnkeyprojects).

Duetotheteam'sextensiveexpertisein numerousdomains,theycan demonstratevalueadditiontothe clients.

WhenNishulaunchedSearchQuest, themarketwasslowingdownbecause oftheLehmanBrothersbankruptcy, whichdealtmajorblowstoinvestment banks.Toreducerisk,SearchQuest quicklydiversifiedintootherindustries andmadesurethatthecompany becameprofitableinitsfirstyearof operationswithaclearfocus, commitment,anddedicationcombined withthehighestqualitydeliveryto clients.Thecompany'sprimaryfocus hadbeenonservicingrequirementsfor InvestmentBanks'technologyand KPOcenters,soitwasdifficultto rebuildclientsfromscratch.

Growthtrajectory,Revenue,and Clientelebase

Bydemonstratingrevenuegrowthof morethan100%annuallyand expandingitsclientele,SearchQuest hascomealongway Today,selected Fortune100andFortune500MNC organizationsworkwithSearchQuest asanexternalbusinesspartner.

TwoofSearchQuest'simportant membershavetakentheroleof Directorsinternallytoadvancethe firm,demonstratinghowthecompany hasevolvedbydevelopinghomegrownleaders.Byexpandingits businessinsideeachclient,ithasbeen abletokeepallofitsclientsyearafter year

Post-pandemicEraandAttentionto Employees

Afterthepandemic,thehybridwork paradigmwasimplementedandthe perspectiveonhowSearchQuest operatedchanged.Productivityhas increasedasaresult,andwiththe WFHoptionavailable,thecompany canhirepersonnelanywhereinIndia withoutopeninganofficethere.Clients areateasewithzoomconversations andMDmeetings,andcostshavebeen optimized.

SearchQuesthasthefinestemployeefriendlypractices,witheachemployee

invitedtothecompany'sprofit-sharing program,wheretheycanbuildwealth byexceedingexpectations.Allpolicies areopenandeveryonehasthepower tomakedecisionsateverylevelwith fullempowerment.Additionally, SearchQuestoffersthebestrewards andincentiveprogramsinthemarket. Ateverylevel,careerobjectivesare madeexplicit,andemployeesare motivatedbyhigh-caliberwork.

Technology,FuturePlans&Advice forAspirants

Currently,SearchQuesthasitswhole informationinthecloudandcan

anticipateclientdemandsbyusing digitalplatformsandmedia.The companywantstoputtheSearchQuest brandonthemapoftheworldinthe futurebyprovidingthehighestquality services.

Whenaskedaboutapieceofadvicefor aspiringyouth,Nishusaysthat“Have aclearvision,dreambig,behands-on, andstaycommittedtoyourgoalswith persistenceanddedicationandsuccess willbeyours.”

“ThegoalofSearchQuestistobeafull-spectrumproviderof humancapitalservicesandtoestablishitselfasatop providerofrecruitingservices,providingexceptional managementteamstoitscustomerstocompeteinthe internationalmarket.”

Mumbai,theheartofMaharashtra,the economicalcapitalofIndia,andacity thatmakesyourheartsskipabeat,that makesyoudreamofthingsyounever dreamtof,thatmakesyouheadfast intotheworldandtakeonitwith utmostpassionandresilience!Of course,howcanacitymakeyoufeel allthosethings?ButMumbaican! Withthetoweringbuildings,fast railwaysandunnervinginfrastructure thatmovesyouateverystep,Mumbai isonecitywhereyoudon'tjustlive, butyouexperienceliving.Thecityhas earneditsnameforvariousreasonsin theworld,andprobablyoneofthe mostinterestingoneofthemallisthat Mumbaihasthegreatestnumberof millionairesandbillionairesamongall theothercitiesinIndia.Mumbaiis alsoahometothreeoftheUNESCO WorldHeritagesights,theElephanta Caves,ChhatrapatiShivajiMaharaj TerminusandanensembleofVictorian andArtDecoBuildingsthroughoutthe city.Designedinthe19thand20th centuries,thesebuildingsstillstand strongtodaywiththeirbeautiful architecturalstyles.

Mumbaicomprisesofsevenislands thatwereoncehometoseveral communitiesofMarathispeakingKoli people.Forcenturies,thesegroupof islandshavebeenunderthesuccessive rulershipofthevariousleadersthat ruledoverIndiaandMumbai.Itwas firstruledbytheindigenousrulers, afterwhichitcameunderthe possessionofthePortugueseEmpire, beforefinallylandinginthehandsof theEastIndiaCompanyin1661.

MDuringthemid-18thcentury,thecity wasreshaped,underwhichtheretook placetheconstructionofmajorroads, railwaysandmanymore.Thisproject cametoanendintheyear1845after whichMumbai,orBombaywas successfullytransformedintoaseaport ontheArabianSea.Laterinthe19th century,Bombaywascharacterisedby developmentsinallofitssectors, especiallytheeducationaland economicdevelopments.Mumbaicity isconsideredasthefinancial, commercialandtheentertainment capitalofIndia.Ithasalso,been rankedamongthetop10centersof commerceintermsoftheglobal financialflow,withthegenerationof 6.16%ofIndia'sGDPandcontributing toabout25%oftheindustrialoutput, 70%ofthemaritimetradeinIndiaand 70%ofcapitaltransactionstothe country'seconomy Thecityisalso knowntohousetheheadquartersof variousimportantfinancialinstitutions andcorporateandmultinational institutions.Apartfromthese,Mumbai isalsoahometoIndia'spremier scientificandnuclearinstitutes.

Nowknownasoneofthemostmodern citiesinMaharashtra,Mumbaiisvery wellknownfortheculturalinfluences ithasontheworld.Thecityhousesa numberofmonumentsandcultural hubsthatmakeittheperfect amalgamationofthemodernandthe old.

GeographicalImportanceof Mumbai

Mumbaiislocatedonataperedcape onthesouthwestofSalsetteIsland, whichisbetweentheArabianSeato thewestThaneGulftotheeastand VasaiGulftothenorth.Mostofthe islandsareoccupiedbytheMumbai residentialdistrict. Mumbai incorporatesoftworecognizable terrain:MumbaiCitydistrictand MumbaiSuburbandistrict,whichform twoseparateyielddistrictsof Maharashtra. Island City orSouth Mumbaiiscommonlyreferredtoasthe citydistrict.ThetotalareaofMumbai is603.4km.Ofthis,theislandcity incorporatesaround67.79km,while thesuburbandistrictspans370kmper sq.,togethercountingfor437.71km persq.underthegovernanceof MunicipalCorporationofGreater Mumbai(MCGM).Restoftheareas belongtodifferentDefence establishments,theMumbaiPortTrust, theAtomicEnergyCommissionand theBorivaliNationalPark,whichare outoftheauthorityoftheMCGM.The Thane,PalgharandRaigaddistrictsin additiontoGreaterMumbai,comes undertheprovinceofMumbai Metropolitanregionandcoversanarea of4,355km.Mumbaiislocatedatthe mouthoftheUlhasRiveronthe westerncoastofIndia,inthecoastal regionknownastheKonkan.Itis situatedonSalsetteIsland(Shashti Island),whichitpartlyshareswiththe Thanedistrict.Mumbaiisenclosedby theArabianSeatowardsthewest. Manypartsofthecityisjustabovesea level,withaltituderangingfrom10m to15m.Thecityhasanaverage altitudeof14m.

ExcludingtheBhatsaDam,Mumbai ownssixmajorlakesthatprovides watertothecity:Vihar,Lower Vaitarna,UpperVaitarna,Tulsi,Tansa andPowai.ThesupplyfromPowai

lake,iswithinthecitylimits,isused onlyforagriculturalandindustrial purposes.Thecoastlineofthecityis indentedwithnumerousgulfsand bays,stretchingfromtheThanecreek ontheeasterntoMadhMarveonthe westernfront.Theeasterncoastof SalsetteIslandiscoveredwithlarge mangroveswamps,richinbiodiversity, whilethewesterncoastismostlysandy androcky

Mumbaihasequatorialweather, particularlyatropicalwetanddry climateundertheKöppenclimate classification.ItvariesbetweenasunbakedperiodextendingfromOctober toMayandawetperiodpeakingin June.Thecoolerseasonfrom DecembertoFebruaryisfollowedby thehotterseasonfromMarchtoMay TheperiodfromJunetoabouttheend ofSeptemberconstitutesthesouth westmonsoonseason,andOctoberand

Novemberformthepost-monsoon season.

HistoryofBombay

Mumba or Maha-Amba thenameofthe patrongoddessofMumbaifromwhere nameofMumbaiisderived.Mumba DevieternalgoddessofMumbaialso knownasGramDevi(goddessof specificregion).Thegoddessis worshipedbyKolitribemainlyhaving Marathiastheirmothertongue.The KolipeopleoriginatedinKathiawar andCentralGujarat,andaccordingto somesourcestheybroughttheir goddessMumbawiththemfrom Kathiawar,wheresheisstill worshipped.However,othersources disagreethatMumbai'snamewas derivedfromthegoddessMumba.

th Before20 centuryMumbaiwas th knownasBombay Till20 century MumbaiwasundertheBritish

surveillance.Afterindependence Mumbaigotitsownidentitywas replacedbythenameBombayto Mumbai.AresidentofMumbaiis called Mumbaikar inMarathi,inwhich thesuffix -kar meansa resident of.The termhadbeeninuseforquitesome timebutitgainedpopularityafterthe officialnamechangetoMumbai.Older termssuchas Bombayite arealsoin use.

Glacialepochresiduesfoundalongthe coastalareasaroundKandivaliin northernMumbaisuggestthatthe islandswereinhabitedsincetheSouth AsianStoneAge.Perhapsatthe beginningoftheCommonEra,or possiblyearlier,theycametobe occupiedbytheKolifishing community

Betweenthe2ndcenturyBCEand9th centuryCE,theislandscameunderthe controlofmanysuccessiveaboriginal

dynastieslikeSatavahanas,Western Satraps,Abhira,Vakataka,Kalachuris, KonkanMauryas,Chalukyasand Rashtrakutas,etc.Someoftheoldest evidencesfoundinthecitybuiltduring thisperiodaretheJogeshwariCaves builtbetween520and525,Elephanta Cavesbuiltbetweenthesixthto seventhcentury,WalkeshwarTemple built10thcentury,andBangangaTank.

InspiritwiththeRoyalCharterof27 March1668,Englandrentedthese islandstotheEnglishEastIndia Companyin1668.Laterin1687The EastIndiaCompanyshiftedits headquarterstoBombayfromSurat. Themetropolisgraduallybecamethe headquartersoftheBombay Presidency AfterIndia'sindependence in1947,theprotectorateofthe BombayPresidencymaintainedby IndiawasrenovatedintoBombay State.TheareaofBombayState enlarged,aftervariousformerprincely statesthatboundedwiththeIndian unionwereincorporatedintothestate. Eventually,thecitybecamethecapital ofBombayState.InApril1950, MunicipallimitsofBombaywere expandedbymergingtheBombay SuburbanDistrictandBombayCityto formtheGreaterBombayMunicipal Corporation.

ACulturalHeritage

TheculturalheritageofMumbai representsthevariousculturesand generationsthatliveinthecity,and howethnicallydiversethecityis. Mumbaihousesseverallibraries, literaryinstitutionsandmuseumsthat arethehotspottoknowaboutthe gloriousdaysofMumbai.

TheChhatrapatiShivajiMaharajVastu Sanghralaya

TheChhatrapatiShivajiMaharajVastu Sanghralayaisamuseumthatis housedinabuildingwhichisaBritish

versionofthearchitecturalstylesof HinduandMuslim.TheMuseumwas formerlycalledasthePrinceofWales MuseumofWesternIndia.Itcontains threemainsections-thatofart, archaeologyandnaturalhistory

Themuseumwasfoundedinthe20th century,anddocumentsthehistoryof Indiafrompre-historictomodern times.Ithousesasmuchas50,00exhibitsfromtheancientIndianhistory aswellassomeoftheobjectsfrom foreignlands.FromtheIndusValley Civilizationartefactstootherrelicsof IndiandynastieslikethatofMaurya, Gupta,ChalukyasandtheRashtrakuta.

TheGatewayofIndia

TheimageofMumbai,thecelebrityof Mumbai,theGatewayofIndiaisone ofthemostlovedandthegreatest monumentsinMumbai.ThisGateway wasbuilttocommemoratethearrival ofGeorgeV,theEmperorofIndia. Oftenknownasthejewelinthecrown, theGatewayofIndiapayshomageto thelegacyofBritishcolonialrulein India.Themonumentissospecialto theMumbaikarsbecauseitisthefirst thingatravellerseeswhenhe/she entersMumbaibysearoute.Onecan't helpbutgaspoverthesheerbeautyand strengththeGatewayofIndia!

AsiaticLibrary

TheAsiaticSocietyofMumbaiisa learnedsocietyofMumbaiinthefield ofAsianStudies.Itsoriginscanbe tracedtotheLiterarySocietyof Bombay,whichwasfirstmetin Mumbaion26thNovember1804and wasfoundedbySirJamesMackintosh. Formedwiththeintentionof promotingusefulknowledge,the societythenbecameaffiliatedwiththe RoyalAsiaticSocietyofGreatBritain andIrelandandcametobeknownas BombayBranchoftheRoyalAsiatic Society.

KalaGhoda

Ifyouareanartlover,thenthereisno waythatyouhaven'theardofKala Ghoda.TheKalaGhodaisacrescentshapedartdistrictinMumbai.The city'svariousheritagebuildingslike theartgalleries,andeducational institutesliketheJehangirArtgallery, theNationalGalleryofModernArt, TheArtsTrust-Instituteof ContemporaryIndianArtandmany suchmore.EachyearinFebruary,the cityhoststhefamousKalaGhodaArts Festival.Thisannualfestivalrunsfor9 daysandincludesvariousart performancesfromvisualarts,music, drama,cinema,literatureandmany more.TheKalaGhodaArtsFestival everyyearencouragesnewtalentinthe entertainmentandartsindustry.

ChhatrapatiShivajiTerminus

TheChhatrapatiShivajiTerminuswas firstplannedtobetheofficeofGreat IndianPeninsulaRailwaysandnow servesastheCentralRailways Headquarters.ChhatrapatiShivaji Terminus,orCSTorformerlyknown astheVictoriaTerminusisoneofthe busiestspotsintheentirecity.Itisalso namedastheUNESCOWorld Heritagesiteforitsfinestandoldest Victorian-Italianate-Gothicstyle architecturalstyle.CSTisahistoric railwaystation,withmarble ornamentalironwork,multi-coloured stonesandtiles.Thebuildingstands eversoelegantlyinMumbaiwith wingsandacolossaldomewiththe structureofawomancalledasthe StatueofProgresswithaflamedtorch inherrighthandandawheelinherleft hand,signifyingprogress.

RajabaiClockTower

inthe1860sandwasfundedby PremchandRoychand,abusinessman andastockbroker.Roychand'smother wasblindandhewantedhertohaveher mealsontime,whichwasthemain reasonwhyhebuiltthistower The clocktowerhasabelltokeeptrackof time.ItwasnamedRajabaiafter Roychand'smother.Thetoweris visuallysimilartoLondon'sBigBen. WithGothicandVenetianarchitectural styles,theRajabaiClocktowerisan85meter-tallbuildingandhasbeen standingtallinMumbaifordecades.

TheTajMahalPalaceHotel

TheTajMahalPalaceHotelisaluxury hotellocatedintheColabaareaof Mumbai.TheTajMahalisoften regardedasoneofthebestluxuryhotels oftheEast,itisalsooneofcity'smost iconiclandmarks.Evenafter113years ofthehotel'sexistence,thehotelstill standsstrongandhasbeenabletoretain itsprestigeandprominence.Thehotel hasalongandglamoroushistoryof havingservedtosomeofthemost notableguestsincludingpresidents,film stars,musiclegendsandmanymore.

MarineDrive

MarineDriveisa3kilometre-long boulevardalongtheNetajiSubhash ChandraBoseRoadinMumbai,India. Theroadandwalkwaywereconstructed byPallonjiMistry.Itisa'C'-shapedsixlaneconcreteroadalongthecoastofa naturalbay.ThenorthernendofMarine DriveisGirgaonChowpattyandthe adjoiningroadalonglinksNariman PointatsoutherntiptoBabulnathand MalabarHillatnortherntip.Marine Driveislocatedonretrievedlandfacing west-south-west.MarineDriveisalso knownasthe Queen's Necklace because,whenviewedatnightfroma highaltitudepointanywherealongthe drive,thestreetlightsresembleastring ofpearlsinanecklace.

TheRajabaiClockTowerislocatedin SouthMumbaiandresidesinthefort campusofUniversityofMumbai. DesignedbySirGeorgeGilbertScott

GoregaonFilmCity

FilmCityorDadasahebPhalkeChitra Nagariisannon-segregated film studiocomplexlocatednearSanjay GandhiNationalParkinGoregaon East,MumbaiinIndia.Ithasvarious recordingrooms,gardens,lakes, theatresandgroundsthatserveasthe venueofmanyBollywoodandMarathi films.Itwascreatedin1977bythe stategovernmenttoallowfacilitiesand concessionstothefilmindustry.The planforFilmCitywasputtogetherand accomplishedunderthesupervisionof V.Shantaram.Itwasrenamed DadasahebPhalkeChitraNagariin 2001inmemoryofIndia'sfirst producer-director-screenwriter DadasahebPhalke,whoisconsidered asfatheroftheIndianfilmindustry.It hasbeentheshootinglocationfor almostallBollywoodfilms.Ithas manytypesoflocationavailablefor shootingincludingpermanentsetsofa temple,prison,court,lake,mountains, fountains,villages,picnicspots, gardensandaman-madewaterfall.

FilmCityspansmorethan520acresin thesuburbsofMumbaiandhas approximately42outdoorshooting locationsand16studios.

World-famousCuisinesofMumbai

MumbaibeinglovedbymanyIndians andforeignerstoo.also,havevariety ofdishestooffer.Streetfoodof Mumbaiislovedbyeverysingle personlivingorroamingonthestreets ofMumbai.Thefoodsoldbyhawkers fromportablemarketstallsinMumbai combinesasdeliciousdishesinpocket friendlyprice.Itisoneofthe characteristicsofthecity.Thecityis knownforitsdistinctivestreetfoods. Althoughstreetfoodiscommonall overIndia,streetfoodinMumbaiis notedbecausepeoplefromall economicclasseseatontheroadside almostroundtheclockanditis

sometimesfeltthatthetasteofstreet foodisbetterthanrestaurantsinthe

city

Mumbaibeingthecapitalof Maharashtraoneoftheimportant statesofIndia.Isdominatedby Maharashtrianfood.Vadapavisnoted asthemostpopularstreetfoodin Mumbai.Othernotedstreetfoodsin Mumbaiincludespanipuri,bhelpuri, sevpuri,dahipuri,sandwiches,ragdapattice,pavbhaji,Chinesebhel,idlis anddosas,allofwhicharevegetarian. Intermsofnon-vegetarianofferings, omelette-pav,kebabsandfishare foundonMumbaistreets.Theamount ofvarietyofstreetfoodisattributedto thecosmopolitancultureofthecity

EconomyofEconomicalCapitalof India

BeingfinancialcapitalofIndia. Mumbaicontributedimmenselyinthe economicgrowthofIndiasincemany decades.MumbaiisIndia'ssecond largestcitybypopulationandis generating6.16%ofthetotalGDP.It worksasaneconomichubofIndia, contributing10%offactory employment,25%ofindustrialoutput, 33%ofincometaxcollections,60%of customsdutycollections,20%of centralexcisetaxcollections,40%of India'sforeigntradeand₹4,000crore (US$500million)incorporatetaxes. Since1991Mumbaibeengrowing rapidlywithgrowthofIndia.The financeboominthemid-ninetiesand theIT,export,servicesandoutsourcing boominthe2000swouldalwaysbein therecordsofIndia'sgrowth.Although Mumbaihadremarkablyfiguredasthe hubofeconomicactivityofIndiain the1990s,theMumbaiMetropolitan Regionispresentlywitnessinga reductioninitscontributiontoIndia's GDP.

Recentestimatesoftheeconomyofthe MumbaiMetropolitanRegionis

evaluatedtobe$606.625billion rankingiteitherthemostorsecondmostproductivemetroareaofIndia. ThemetropolisisleadingcityofIndia intermsofIndustrializationand employment. Sports

AlluringfactorofSports& EducationinMumbai

Cricketismoreadmiredthananyother sportinthemetropolis.Mumbaiis nativetotheBoardofControlfor CricketinIndia(BCCI)andIndian PremierLeague(IPL). Thecitybased MumbaiIndianscompeteintheIndian PremierLeague.Mumbaihastwo internationalcricketgrounds,the WankhedeStadiumandtheBrabourne Stadium.Thefirstcrickettestmatchin IndiawasplayedinMumbaiatthe BombayGymkhana.

Footballisanothermostadmiredsport inthecity,withtheFIFAWorldCup andtheEnglishPremierLeaguebeing accompaniedwidely.IntheIndian SuperLeague,thecityisconstitutedby MumbaiCityFC.Whilethecitybased KenkreFCcompetesintheI-League. WhentheEliteFootballLeagueof IndiawasintroducedinAugust2011, Mumbaiwasremarkablynotedasone ofeightcitiestobeawardedateamfor theinauguralseason.

Education

Theprimaryeducationsystemofthe MCGMistheenormousurbanprimary educationsysteminAsia.TheMCGM administers1,188primaryschools transmittingprimaryeducationto 485,531studentsineightIndian languageslikeMarathi,Hindi, Gujarati,Urdu,English,Tamil,Telugu, andKannada.TheMCGMalsoimparts secondaryeducationto55,576students throughits49secondaryschools.

Underthe10+2+3/4plan,students

completetenyearsof schoolingandthenenrol fortwoyearsinjunior college,wheretheyselect oneofthreestreams:arts, commerce,orscience. Mostcollegesinthecity areaffiliatedwiththe UniversityofMumbai, oneofthelargest universitiesintheworld intermsofthenumberof graduates.

TheUniversityof Mumbaiisoneofthe leadinguniversitiesin India.Accordingtothe surveyofAmerica's NewsBroadcastingfirm BusinessInsiderin2012, Mumbaiwasranked41 intheTop50Engineering Schoolsofalloverthe world.andwastheonly universityinthelistfrom thefiveemergingBRICS nationsvizBrazil, Russia,India,Chinaand SouthAfrica.Even, accordingtothesurvey ofIndiaTodayin2013, UniversityofMumbai th ranked5 inthelistof bestuniversitiesinIndia.

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Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ Freemium

Pricing

Ÿ Productline

Ÿ PenetrationPricing

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

Ÿ PriceSkimming PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.