The Most Successful Businesswomen To Follow In 2024
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Narendra S.
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Amanda V.
The Future is Female!
WelcometothelatesteditionofTheEnterpriseWorld,whereweproudlypresentacelebrationofexcellence, innovation,andleadershipinourspecialissue, In "The Most Successful Businesswomen to follow in 2024." thisedition,wespotlighttrailblazingwomenwhoareshapingthefutureofbusiness,breakingbarriers,and inspiringanewgenerationofleaders.
In the ever-changing world of business leadership, true leaders distinguish themselves through their outstanding accomplishments, strategic expertise, and substantial inuence within their respective elds. As we enter the second half of 2024, our attention is focused on a chosen cohort of visionary businesswomen who are primed to leave a notable mark on their industries. Denise Jong, Corporate Partner at Reed Smith Richards Butler LLP, is a highly regarded corporate lawyer based in Hong Kong.
Denise has built a distinguished career spanning more than thirty years, having been made a partner at the age of thirty and establishing herself as a pioneering gure in corporate transactions and legal advisory services across Greater China and Southeast Asia. Serving as a member of Reed Smith’s Executive Committee and having previously held other key leadership positions within the rm, Denise has signicantly inuenced the legal landscape.
Deniseobservedthesenseofpartnershipunfoldingonaglobalscale. InJanuaryandFebruary2020,colleaguesintheUSweresourcing masksandsanitizerforAsianoffices,demonstratingsolidarityacross borders.ByAprilandMay2020,theHongKongofficehadshipped 70,000maskstoalltheirofficesglobally,includingthoseintheUS andEurope.Theseactionsshowcasedgenuinecareforoneanother, underscoringthestrengthofthefirm’scultureduringtoughtimes. C O V E R S T O R Y
Rome is often referred to as the “Eternal City,” and for good reason. With over 2,700 years of history, it stands as a living testament to human ingenuity, endurance, and the passage of time. The blend of ancient ruins, Renaissance art, and bustling modern life creates a city like no other—a place where every corner tells a story. But beyond the ruins and the relics, Rome offers a unique experience that seamlessly blends history with the vibrant pulse of a contemporary metropolis.
Did you know that by the early fourth century, the Romans had constructed a road network spanning an impressive 53,000 miles? Each Roman mile was about 4,800 feet and marked by a milestone, a simple innovation that gave rise to the age-old saying, “All roads lead to Rome.” These roads not only connected a sprawling empire but also laid the foundation for modern infrastructure as we know it today. They carried legions, traders, and ideas, weaving together the cultural and political heart of an empire that still captivates our imaginations.
Craving a taste of Italy? Rome offers a diverse culinary scene. Here are the top 5 best cuisines to try in here:
What is it?
Pasta with guanciale, egg yolks, pecorino, and black pepper.
Sweet buns lled with whipped cream, a traditional Roman breakfast. Artichokes, either braised (alla Romana) or fried (alla Giudia).
Salt cod fried in a light, crispy batter.
Oxtail stew with tomato, wine, pine nuts, raisins, and spices.
Why to try
A perfect blend of simple ingredients, a Roman pasta staple.
A unique, historic pastry found at places like Pasticceria Regoli.
A Roman classic, showing off the versatility of artichokes.
A delicious Roman appetizer, crispy and avorful.
One of Rome’s richest and most avorful stews.
These dishes represent the heart of traditional Roman cooking, offering a delicious blend of avors and textures that highlight the city’s culinary heritage.
Rome may be steeped in history, but it’s far from a city frozen in time. Today, it’s a bustling, modern metropolis, home to over 2.8 million people. Old and new blend can be seen combined together with full evidence in its cultural ambience, showing everything from cutting-edge fashion boutiques to modern art galleries. The metro, though not as large as those of other European capitals, unites ancient with modern districts, bringing comfort to residents and visitors who cope with the stretched plan of the city. As far as it is concerned, it's not a city; it's an experience. Whether tracing emperors' steps, indulging in its culinary delights, or simply enjoying the relaxed pace of life, it invites people to open up to its charm and history. Indeed, every road leads to discovery in the Eternal City.
Did you know that Olay, now a skincare brand sold in over 80 countries, began its journey as a simple moisturizer, “Oil of Olay,” in 1952? With a commitment to creating high-quality skincare products, today it manufactures moisturizers, cleansers, anti-aging products, sunscreens, toners, and exfoliators to meet the customer’s needs. The story of the brand’s success exemplies how a passion for innovation and being inclusive for years can thrive for decades and remain relevant in the fastchanging world.
In this article, you’ll learn about the brand's history, its market strategies, the challenges it faced to turn into a skincare brand, and some of its interesting facts.
Brand History
Before jumping to market strategies, interesting facts, and the challenges faced by the brand, you should know about its history. Below is a description of the multiple stages of the company throughout the years.
• 1952s: Olay was founded by Graham Wulff in South Africa as “Oil of Olay,” a simple moisturizer aimed at women, known for its luxurious feel.
• 1960s: The brand gained popularity in the U.S., becoming recognized for its effective hydration and distinctive pink packaging.
• 1985s: It was rebranded, dropping “Oil of” and expanding its product range beyond moisturizers.
• 1990s: The introduction of Total Effects and the brand Regenerist marked the brand's focus on multiple skincare benets and antiaging solutions.
• 2000s: It was invested in research, incorporating advanced ingredients like peptides and niacinamide to enhance its formulations.
• 2010s: It expanded globally to over 80 countries and emphasized inclusivity and sustainability in its products.
• 2020s: The brand is committed to ecofriendly practices and continues to innovate with new products that cater to modern skincare needs.
Story of Brand’s Logo
The brand logo has changed a lot since it started in 1952. The original logo said “Oil of Olay” in a classic font, showing luxury and quality. In 1985, the brand changed its name to just “Olay” and updated the logo with a more modern look to represent its wider range of products. Over time, the logo has often used bold, uppercase letters in black and white, giving it a clean and stylish appearance. The simple design reects the brand’s focus on quality and effectiveness. Recent updates keep the logo fresh while maintaining its reputation as a trusted skincare brand. Overall, the logo's changes show the brand's journey from one product to a full line of skincare solutions.
• Collaborations and Partnerships: The brand works with dermatologists and beauty experts to promote its products and gain credibility.
• Digital Presence: The brand is often present on multiple social media platforms where they share success stories and promote brands that enhance trustworthiness and help to engage with customers.
• Inclusive Messaging: It features models of different ages and multiple skin types to show the impact of their skincare products and make them more relatable to the audience.
• Sustainability: The brand runs multiple environmentally friendly campaigns and uses eco-friendly products to spread awareness.
• Product Sampling and Promotions: To promote the products and services, the brand camps in multiple locations and provides free samples to test their products. The sampling helps them promote their products, encourage more customers to buy, and build loyalty.
What Are the Challenges Faced by the Brand?
The brand faces several challenges in the crowded skincare market, such as strong competition and changing customer preferences for natural ingredients. The brand also has to deal with pressure to keep prices low while meeting eco-friendly expectations and adapting to new digital trends to connect with consumers effectively. Below is a description of the major challenges faced by this brand.
It operates in a crowded skincare market lled with many established and new brands, making it essential to differentiate itself.
Consumers increasingly seek natural and clean ingredients, prompting the brand to adapt its product formulations while maintaining effectiveness.
The rise of affordable brands puts pressure on the brand to keep its prices competitive without sacricing quality or innovation.
With growing environmental awareness, consumers expect the brand to adopt eco-friendly practices, which requires investment in sustainable packaging and practices.
The brand needs to stay updated on digital marketing trends and consumer behavior to effectively reach and engage its target audience online.
