The Most Trusted HRMS Solution Providers

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LEVERAGING TECHNOLOGY TO REVOLUTIONIZE THE HUMAN RESOURCES

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MONA GOLDEN - BROWN FOUNDER / CEO The Most Trusted HRMS SOLUTION Providers

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From Editor’s Desk

Embracing Human Resources!

“Human resources are like natural resources; they are often buried deep. You have to go looking for them; they’re not just lying around on the surface,”- Ken Robinson

Justasthequotesays,humanresourcesarehardtofind,hardertoconvince,andthe hardesttoretain.Managinghumanresources,thus,isoneofthemostcrucialaspectsof runningasuccessfulbusinesstoday.Here,ahumanresourcesmanagementsystem (HRMS)comestotherescueforbusinesses.Thesesystemsassistbusinessesinmanaging humanresourcesaswellasrelatedprocessesthroughouttheemployeelifecycle.

AnHRMSallowsbusinessestothoroughlyunderstandtheirworkforceaswellasstay compliantwiththeupdatesintaxlawsandlaborregulations.ThisbenefitsHRaswellas otherdepartmentswithinacompany.Ourlatestmagazineissue,“TheMostTrusted HRMSSolutionProviders”featuresleadingHRMSsolutionprovidersthatarehelping businessestobettermanagetheirhumanresources.Thisissuepromisestobeanother valuableadditiontoourdistinguishedportfolioofcompellingbusinessmagazines.

Onthecoverofthismagazineissue,wehavefeaturedCarreraLeeEnterprisesInc.,a companyleveragingtechnologytorevolutionizehumanresources.CarreraLee EnterprisesisaboutiquefirmthatstarteditsHRTechconsultancywithhigh-performance leadershiptrainingandastate-of-the-artLMSoffering.Whilethatwasagreatstart,Mona Golden-Brown,FounderandCEO,wasconstantlythinking,“wouldn’titbegreatifwe couldjust…”–fillintheblankwithherlatestandgreatestidea.

Elsewhereinthemagazine,wehavedepictedtheenthrallingsuccessstoryofEach Person,acompanyleadingthewayinemployeerecognitionandrewards.EachPerson helpsHumanResourcesteamscreateandsustainacultureofvalued,motivated,and engagedemployeesthrough‘inthemoment’recognitionandrewards-rewardswhichare notjustrelatedtoconsumerproductsbuttomental,physical,andfinancialwell-beingas well.

Wewillsoonbebackwithanotherexcitingmagazineissue.Tillthen, stay safe, keep reading!

D.
Utkarsh

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights. The Enterprise World Publisher Peter J. James H. Lilly W. Sankalp K. | Aparna S. Narendra S. Amanda V. Creative Content Editor Marketing Coordinator(USA) PR & Marketing Coordinator Business Development Executive Creative Designer Social Media Manager Digital Circulation Manager editor@theentetpriseworld.com For Editorial Concerns: sales@theenterpriseworld.com For Sales & Branding Enquiries: info@theenterpriseworld.com For Subscription: The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220 Follow Us On: Shalmali W.

Leaders in Spotlight

Onthecoverofthemagazine,wehavefeaturedDanaAchartz(DirectorofSafety& ComplianceatCommercialTransport,Inc.).DanaAchartzstartedhercareerintrucking safetyalmosttwodecadesago.Anout-of-the-boxcareeroptionforwomen,shestarted auditingdriver’slogsandmonitoringhoursofservice.Shequicklydiscoveredherpassion forsafetyandthedesiretohelptruckdriversbesafeontheroadways.

Herdeterminationforhercareerdidn’tlethersitidealatall.Shelovesworkinginthe truckingindustryandmadeherselfavailable24/7/365.Astimeproceeded,shequickly becomeeagertolearnmoreandbeabletodomoreforherteam.

DanaAchartzbelieves,thelittlestthingsareappreciated,andifshecanhelpmakesomeone’s lifeeasierandhelpeveryonebesaferontheroad,thatbringsherhappiness.Sheisalways willingtohelp.DanaAchartzwentontoobtainherCDS(CertifiedDirectorofSafety CertificatefromNATMI-NorthAmericanTransportationManagementInstitute.).Fromday oneofhercareerintrucking,shehasalwaysbeenverydriventolearnmoreandtodomore.

Elsewhereinthemagazine,youwillfindthesuccessstoryofIanHurdle(FounderofTurks andCaicosTheAgency),aleaderspearheadinghiscompanywiththeutmostzealand enthusiasm.Astherepresentativeofthecompany,Ianleadsbyexample.Heistheagency’s mostseasonedagent,andtheteamlookstohimforguidanceinallareasofdailyoperations. RelayingsuccessandthestepsIantooktogettheregiveshisagentsaverypublicroadmap tofollowintheageofsocialmedia.

OneofIan’sfundamentalidealsiscooperation.Hebelievesthateveryoneontheteamenjoy sharing,andtheyreciprocate.Hethinksthatwatchingtheentireteamsucceedtothesame degreeisasourceofgenuinegratification.Alovelythinghasalwaysbeenandalwayswillbe peopleworkingtogetherforacommonpurpose.“Weallenjoywatchingteamsportsforthis reason,”addsIan.

12. Harmony Roze

24. Megacity of latin america

34.

Each Person

46. Microsoft

54. how addictive are video games?

C O N T E N T S

Leveraging Technology to Revolutionize the Human Resources

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Mona Golden-Brown Founder/CEO
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Humancapitalmanagement(HCM)is aprocessdeployedtoattracttalentand encourageemployeestoperformto theirbestpotential.WiththeevergrowinglistofHRprocesses,andthe numberoforganizationsdealingwith it,implementingHCMhasbecomea necessaryelement.HCMalsogives organizationsacompetitiveedge, givingthemanefficientmanagement systemtoworkon.Foremployee productivity,theymustfocusonsome value-addingworkratherthandoing repetitivetasks,makingworkeven moretime-consuming.

FeaturingforTheEnterpriseWorld's issueofTheMostTrustedHRMS SolutionProviders,isCarreraLee Enterprises,Inc.,acompany leveragingtechnologytorevolutionize humanresources.

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TheCompany

CarreraLeeisaboutiquefirmthat starteditsHRTechconsultancywith high-performanceleadershiptraining andastate-of-the-artLMSoffering. Whilethatwasagreatstart,Mona Golden-Brown,FounderandCEO,was constantlythinking,“wouldn'titbe greatifwecouldjust…”–fillinthe blankwithherlatestandgreatestidea.

Theseinspirationsdrovethecompany's missiontoprovideacompletefullsuite ofHRandworkforcemanagement solutions.CarreraLeehassince acquiredthetechnicalcapabilitiesof oneofthelargestmostpowerful SaasSHRplatformsfromitsstrategic partnerUKG.

Asaresultofthepartnershipwiththis HRMSpowerhousecombinedwiththe inspirationprovidedbythetime-tested researchofGallupanditsfindings aroundemployeeengagementand strengths-basedleadership,Harmony RozeSaasHRwasborn.

OvercomingtheChallenges

Resourcesweretheonlychallengeat thestart.Whenthecompanystarted, theteamwasbeamingwithideasbut theonlythingmissingwastheright kindofresourceslikemoney,time,or evenpeople.

Atthetime,thenameofthegamewas “MinimumViableProduct”,andto carrythisout,Monaalsohadto sacrificesomeofhermostbrilliant ideastogettothemarket.

Asforhowpeopleresourceswent,her ideawastofindthebest,andmost experiencedpeople;thelifersthat wouldhangintherewithherthrough thickandthin.Anditworkedoutvery well.

TheGrowthQuotient

Overcomingthedifferentchallenges, whathelpedthecompanytogetonthe righttrackwasthechannelpartner program.Oncetheteamsolidifiedtheir fertilegardenofwin-wingreeneryand thenlockedinthesalesenablement program,thingsstartedtotakeoff.

“In summary, year over year, revenue has steadily been increasing around 35% during COVID, and we increased our staff by about 300% over the last 3 years.”

Theorganizationtakescareofits people–allofthem.Theteam members,thepartners,thevendors,the clients,andtheirpeople.Takecareof othersanditwillcomeback10-fold. CarreraLeeEnterpriseskeepsthe clientatthecenteroftheirstoryand makesthemthehero.

Theymarryhightechwithaheavy concentrationonhightouch.The solutionisdesignedtobeaguidefor theclienttofightthroughthe complexitiesofHR.HarmonyRozeis intendedtohelpclientsthroughtheir difficultiesandtowintheday,every day.

Theydothisbyhelpingthemprovide forthebasicneedsoftheiremployees first,thenasthoselower-levelneeds aresatisfied,progressingupthe hierarchythroughtheneedtofeelthat theybelong,throughdevelopment,and self-actualization.Forexample, makingsurethatemployeesalways knowwhatisexpectedofthemat work,andthattheycanrequestaccess totoolstheyneedtocompletetheir jobs.

AccordingtoGallup,whichhasbeen studyinghumannatureand performanceforover75years, addressingthefulfillmentofthese

requiredneedscanleadtoa22% reductioninturnover,anduptoa35% reductioninsafetyincidents.

“By reducing the number of everyday stresses that the HR team is tasked with managing, we believe that we are helping to tame the overall complexities of their daily activities.”

TheirSuiteofProductsandServices

HarmonyRozeiscomprisedofanHR &talentmanagementsuite,a workforcemanagementsuite,anda benefits&payrollsuite.Clientscan implementbasicandadvancedfeatures availableinoneormoreofthesuites astheyareready

CoreHR

ThecoreHRemployeeprofilecomes standardonallimplementations.It storesandtracksallemployee informationandfunctionsthrough automatedworkflows,configurable formsandreports,andreal-timeaccess toaccurateandconsistentemployee informationwhichhelpsreduce administrativeworkloadandminimize compliancerisk.

TheAdvancedHR&Talent Managementsolution

TalentAcquisition-Providesa seamlessapplicantexperiencethatcan beembeddedintothecompanywebsite withyourbrandingorganizational culture.Thereisprocessautomation throughnotificationsandclear applicanttrackingsteps.Thereare targetedanalyticsonapplicantslike geography,abandonmentrates,etc. AndHarmonyRozeisintegratedwith thetopjobsiteswhichmeanspostinga newopeningisjusttheclickofa button.And,ofcourse,thereisthe abilitytomeasuretheeffectivenessof thosejobsiteswithtracking.

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EmployeeOnboarding-Automated datatransferfromrecruitingtothecore HRemployeeprofilewithautomated formsandreal-timestatusreportsof wherenewhiresareintheonboarding process.Thenewhireshaveaccessto completetheirassignedonboarding taskswithinaresponsiveemployee self-serviceinterfaceavailableonany device.

TalentManagement–Thetalent managementmodulehelpseliminate complex,paper-basedforms, streamlinetheperformancereview process,andsupportemployee development.Ourclientscantrack goalsandcompetencies,manage annualormorefrequentreviews, establishfrequentcheck-insandtrack feedback,alignperformancewith workforcemanagementdata,request andtrackpeerfeedback,useanalytics toinformsuccessionplans,buildtalent poolsandsuccessionslates,aswellas identifyskillsgapsanddevelopment opportunities.

Compensation–HarmonyRoze compensationautomatesand streamlinestheentirecompensation managementprocess,fromdefining programsandguidelinesthrough budgetingandmodelingtorouting proposalsforapproval.Clientscan managesalaryandbonuspayand incentives,supportannual,non-annual, cycle-based,andoff-cycleincreases, plan,budget,andmodelcompensation cycles,reinforcecompensation guidelinesandstrategythrough embeddedvideo,andautomatically updatepayrollwithapproved compensationrates.

LearningAdministration-Our clientscanmanagethedeliveryof employeetraining,fromadministration andregistrationtocontentdeliveryand trackingtoenhanceemployee developmentandmaintain

productivity.HarmonyRozelearning featuresincludemanagementof requiredcertificationsandtraining, trackingcourseregistrationand enrollment,theschedulingandbuildoutoflearningchecklists,andtracking andanalyzingoutcomes.Andthisis nottomentionthefull-scaleintegrated LMSthatispartofthelearning administrationsolution.

TheWorkforceManagementSuite

TimeKeeping&Attendance–HarmonyRozeprovidesthedataand toolstostreamlinetimetrackingwith anautomatedcollectionoftimeand attendanceinformationandenforce yourpayandworkrulesbyknowing whoisdoingwhat,when,andwhy Clientscantrackandmanagelabor costs,enforceattendanceandleave policies,capturelabordataandidentify labortrends,andapprove,modify,or rejecttimedata.

Absence&Leave-enables organizationstoautomatethe administrationandtrackingofpaidand unpaidfederal,state,andemployerspecificleavepoliciestomaintain balances,reduceerrorscausedby manualprocesses,andcontrolabsence costs.Clientscantrackandmanage leaveeligibility,type,andduration, enforceleavepoliciesandcomplywith federal,state,andlocalleave regulations,approve,modify,orreject leaverequests,andviewleavesdata andtrends.

AdvancedScheduling-clientscan automaticallygeneratebest-fit schedulesbasedonyourorganization's uniquerequirementstohelpcontrol laborcosts,minimizecompliancerisk, improveproductivity,anddrive employeeengagement.HarmonyRoze Schedulerallowsuserstocreate schedulesbasedonavailability,skills, andbusinessdemand,fillopenshifts

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withtherightpersonattherightcost,enforce schedulingpolicies,laborlaws,unionrules,and budgetrestrictions,andcalculatepredicteddemand.

ACAManager-providesproactivemanagementof ourclients'ACAcompliancestrategyacrossthe entireworkforce.HarmonyRozeprovidesthetools toeffectivelymanageregularandvariablehour employees'benefitcompliance,alongwith applicablereporting.So,theclientscancalculate andtrackACAeligibility,enforceACApolicies, notifyeligibleemployees,viewACAdataand trends,aswellasgenerateandpopulaterequired IRSforms.

Accruals-automaticallycalculateandtrackseach employee'saccruedtimeoffbasedonyour organization'sspecificrules,policies,and regulationstoeliminatemanualerrorsandsupport

fair,consistentpolicyenforcement. Clientscancalculateandtrackaccrued timeoff,enforcetimeoffpolicies, approve,modify,andrejecttimeoff requests,andviewaccrualdataand trends.

Attestation-connectstoexistingdata collectionsource–InTouchpunch clock/terminalorwebentry–and deliversconfigurableworkflowsthat captureaccurateemployeeattestation responsesinrealtime.Thisenables managerstobeabletomonitor employeeattestationstatus,runreports toidentifytrends,andsimplify compliance.WithHarmonyRoze Attestation,clientsmaycollect attestationdatathroughexistingdata collectionsources,monitoremployee attestationstatus,andviewattestation reportsandtrends

TheBenefits&PayrollSuite

BenefitsAdministration–Harmony RozeSaasHRenablesyoutosetup, configure,modify,andmanagemultiple benefitplantypes–quicklyandeasily–withon-demandvisibilityinto eligibility,enrolmentstatus,andcosts acrosstheemployeebase.Features includebenefitsenrolment,lifeevent changes,eligibilitymanagement,carrier connections,employee/ Communications.

HRZPayrollServices–Harmony RozePayrollServicesinclude:

Ÿ Newhirereporting

Ÿ Taxfilingandpaymentservices

Ÿ Year-endfilingandW2-Cservice

Ÿ Checkprinting/distributionand directdeposits

Ÿ ACHFunding

Analytics&ArtificialIntelligence-In additiontothesefoundationalfeatures, HarmonyRozeisembeddedwith15 machinelearningalgorithmsthatrun acrossallsuitesandispoweredby

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Our mission is to offer a complete range of technology solutions for developing, managing, and protecting the most important resource in the world, the Human Resource.

UKG'saward-winningartificial intelligenceengineAIMEEwhich providesproactivepredictiveinsights intoemergingworkforcetrendslikea flightrisk.

Integrations-JustlikeCoreHR, HarmonyRozeIntegrationscome standardwithallimplementations. HarmonyRozehasmultipletoolsto extractandimportdata,includingWFR Middleware,DellBoomi,andopen APIs,alongwithpre-configured connectionstothird-partyvendorssuch as(butnotlimitedto):

Ÿ SAP

Ÿ Sage

Ÿ Salesforce

Ÿ QuickBooks

Ÿ HotSchedules

Ÿ MicrosoftDynamics

Security–HarmonyRozelivesinatrue multi-tenantarchitecturethathasbuilt-in redundancyandcomplieswiththe highestlevelofglobalsecurityanddata protectionregulations.Ourclientscan relyonsecure,continuousaccesstothe automatedtoolsandhigh-quality informationneededforeffectiveHCM thatdrivescompetitiveadvantageand bottom-lineresults.

MobileApp-Lastbutnotleast,the mobileappputsengagementpowerin thehandsofeveryHarmonyRozeuser Withthemobileapp,everyonegetseasy, instantaccesstoandmanagespersonal information,includinglifechanges.

TheycaneasilycompleteHRforms fromanydevice,sharetheirexperiences, sentiments,andneedsthrough anonymoussurveys,andgrowtheir careerswithaccesstotraining,feedback, andinternalopportunities.Theyare alwaysup-to-dateonimportant organizationalinformationthroughpush, email,orSMSnotificationswhenthey usethemobileapp.

TheNextBigThing

“Finding the Win-Win-Win.”

FirstandForemost–Their commitmenttoprovidingexcellent services,andtoalwaysfindingnew waystobringvaluetotheclientsthat arerelevanttoeachclient.Theteam alwayswantstheclientstobeableto veryeasilylistwhattheywouldmissif theywerenotdoingbusinesswith CarreraLeeEnterprises.

Secondly–Thepartnershipsarevery strong.Theyhaveaveryclose relationshipwiththemandinteract withthemonafrequentandregular basis.

Lastly–Theirpledgetoprovidegood soilinwhichtheirclientsmayroot theiremployees,nurturethemwith compassion,enrichthemwithgreat experiences,andgrowthem knowledgeandaccountability.

Whenallofthisisinplaceandfiring onallcylinders,it'sano-brainer.Ifit's goodforeverybody,it'sagoodthing. Fastforward.

“When our clients succeed, we succeed.”

Thisentrepreneurialthingisnotfor everyone.Itisfortheonesthatstay inspired,stayfocused,andthatmove forward.

“I think the responsibilities of an entrepreneur are to stay inspired, stay focused, and move forward.”

MonahascompletedaBSincomputer scienceandabusinessadministration minor.ShestartedasanITmanagerat

VikingOfficeProducts.Shehas workedasatechnologyconsultant acrossavarietyofindustries,from non-profit,toentertainment,andhigher education.

Withhervariedexperienceinthefield, Monawentontostartherownventure, CarreraChicclothingcompanyasthe Founder/CEO.AfterthesaleofCarrera Chic,MonathenearnedanMBAwith anemphasisinenterprisetechnology management,followedbyaMasterof ScienceinInformationSystemsfrom theUniversityofColorado,Denver withhonors.Shewentontolaunch CarreraLeeEnterprises,Inc.as FounderandCEO.

HarmonyRoze,SaaSHRisherlatest creation.

Mona'sTakeontheCompetition

“Well,tometheword'vigilance'hasa connotationthatisantitheticaltomy personaloutlook."Accordingtothe Oxforddictionary,vigilantmeans “keepingcarefulwatchforpossible dangerordifficulties."Iwouldsaythat Ikeepcarefulwatchforopportunities tosecuremoresuccessforthoseinmy tribe.Thisismystrategy."

"I'mnotinterestedintheratrace becauseIdon'twanttobeoneofthe rats!Youhavetoseeyourselfasa giantinalandofgrasshoppersand haveapositive,inspiredoutlook towardsuccess.Tokeepthispositive outlook,Iinsistonstartingeveryday withtherightmindset.Inaturallywake up3:30–4:00(noalarmclock),geta littleexerciseinalongwith, meditation/journaling,adeliciouscup ofcoffee,andplanningfortheday ThenIsticktoit.Notimeforrats!”

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Megacity of Latin America M TY E I X C IC O O IC C X I E TY M M Y E TI X C CIO www.theenterpriseworld.com | 25

SituatedonthegroupofIslands

ofLakeTexcoco.MexicoCityis thecapitalandlargestcityof Mexico,andthemostpopulouscityin NorthAmerica.Mexico'scapitalis boththeoldestcapitalcityinthe Americasandoneoftwofoundedby indigenouspeople.Oneoftheworld's alphacities,itissituatedintheValley ofMexicowithinthehighMexican centralhighlands,atanelevationof 2,240meters.Thecityhas16 megapolisordividedterritorials,which areinturndividedinto neighbourhoodsorcolonies.

Accordingtothemostrecentrationale agreeduponbythealliedandstate governments,theinhabitantscountof GreaterMexicoCityis21,804,515, whichmakesitthesixth-largest metropolitanareaintheworld.Mexico Cityisthesecond-largesurbancluster intheWesternHemisphere,andthe largestSpanish-speakingcityinthe world.GreaterMexicoCityhasaGDP of$411billionin2011,whichmakesit oneofthemostproductiveurbanareas intheworld.Thecitywas superintendedforinitiating15.8%of Mexico'sGDP,andthemetropolitan areaaccountedforabout22%ofthe country'sGDP.Ifitwerean individualisticcountryin2013,

MexicoCitywouldbethefifth-largest economyinLatinAmerica.Thefactors inclusiveinthegrowthofMexicoCity isalmosttourismandeducationsectors risingdaybyday.Inaddition, accordingtotheSecretariatofTourism, thecityhasabout170museumsis amongthetoptenofcitiesintheworld withhighestnumberofmuseumsover 100artgalleries,andsome30concert halls,allofwhichmaintainaconstant culturalactivityduringthewholeyear Manyareashavemuralspaintedby DiegoRivera.

GeographicalaspectsofMexicoCity

MexicoCityissituatedintheValleyof Mexico,also,sometimescalledasthe BasinofMexico.Thisvalleyis situatedintheTrans-MexicanVolcanic BeltinthehighuplandsofsouthcentralMexico.

MexicoCityhasminimumaltitudeof 2,200metersabovesealevelandis enclosedbymountainsandvolcanoes thatreachaltitudeofover5,000 meters.Asthevalleyhasnonatural sewerageoutletforthewatersthatflow fromthemountainsides,itmakesthe cityexposedtofloodingandother naturalcalamities.Drainagewas manipulatedthroughtheuseofcanals andtunnelsstartinginthe17thcentury.

AstheMexicoCitypredominantly restsonLakeTexcoco.Earthshattering th activityisincessantthere.since17 centurytheLakeTexcocostarted evacuating.Eventhoughifthelake watersdon'tremainthecitystandson theheavilysaturatedclayofthelake's bed.Over-extractionofthe groundwaterresultsinthe disintegrationofthesoftbasegenerally referredasGroundwaterRelated Subsidence.

Although,thecityhasstartedsinking almostninemetersofsomeareasis th sunksincetheinceptionof20century. AccordingtorecordsMexicoCity sinks20inchesor50cmeveryyear Thisplungeisresultinginproblems withrunoffandwastewater management,leadingtoflooding problemsandseveralnatural calamities,mostlyduringthesummer. Theentirelakebedisnowpavedover andmostofthecity'sremaining forestedareaslieinthesouthern metropolisofMilpaAlta,Tlalpanand Xochimilco.

EtymologyofMexicoCity

Theancientresiduesofhuman inhabitantsfoundintheareasof MexicoCityarethoseofPennon womanandremainingfoundinSan

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BartoloAtepehuacan.Firstly,itwas believedthatthefindingskeep correspondencetotheearlyageof beforecommonera.However,astudy in2013statesthattheageofpennon womanwas12,700yearsold.Hence, resultingintheoldesthumanresidue discoveredintheAmericas.Study regardinghermitochondrialDNAit believedthatshecomeseitherfrom Asian,EuropeanorAboriginal Australianorigin.

Thecityhadbeenthecapitalofthe AztecEmpire.Inthedominionera, MexicoCitybecamethecapitalof NewSpain.TheviceroyofMexicoor vice-kinglivedintheviceregalpalace

onthemainsquareorZocalo.The MexicoCityMetropolitanCathedral, theseatoftheArchpriestofNew Spain,wasonothersideoftheZocalo, aswasthearchbishop'spalace,and beyondfromitthebuildinghousing thecitycouncilofthecity Alate seventeenth-centurypaintingofthe ZocalobyCristóbaldeVillalpando depictsthemainsquare,whichhad beentheoldAztecofficialcenter The subsistingcentralplaceoftheAztecs wasproductivelyandpermanently transformedtotheofficialcenterand seatofpowerduringthecolonial period,andremainstothisdayin modernMexico,thecentralplaceof thenation.Thereconstructionofthe

metropolisaftertheblockadeof Tenochtitlanwasskilledbytheample indigenouslaborintheencirclingarea.

MexicoCitywasthecenterstageofall thepoliticaldisputesofthecountry th duringthe19century.Eventssuchas theMexican–AmericanWar,French InterferenceandtheReformWarleft thecityrelativelyunalteredandit continuedtogrow,mainlyduringthe ruleofPresidentPorfirioDíaz.During thistimethecityenlargedamodern infrastructure,suchasroads,schools, transportationsystemsand communicationsystems.However,the authoritiesfocusedresourcesand wealthintothemetropoliswhilethe

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restofthecountrydeterioratein poverty.

Thehistoryoftherestofthe20th centurytothepresentconcentratedon theextraordinarygrowthofthe metropolisanditsenvironmentaland politicaleffects.In1900,the inhabitantscountofMexicoCitywas about500,000.Thecitybegantogrow vigorouslywestwardintheearlypart ofthe20thcenturyandthenbeganto growupwardsinthe1950s,withthe TorreLatinoAmericanabecomingthe city'sfirstskyscraper.

TherapidgrowthofMexicoCityasa centerformodernistinfrastructurewas mostfullydemonstratedinthemid1950sconstructionoftheCiudad Universitaria,MexicoCity,themain campusoftheNationalAutonomous

UniversityofMexico.Designedbythe mostreputablearchitectsoftheera, includingMarioPani,Eugenio Peschard,andEnriquedelMoral,the buildingsfeaturecanvasbyartists DiegoRivera,DavidAlfaroSiqueiros, andJoseChavezMorado.Ithassince beenrecognizedasaUNESCOWorld HeritageSite.

Travelingthroughtheculture& touristspointsfromtheMexicoCity

BeingcapitalofagiganticpreHispanicempire,andalsothecapital ofprosperousviceroyaltywithinthe SpanishEmpire.MexicoCityhasa richhistoryofartisticexpression. SincetheMesoamericanpre-Classical periodthepopulationofthe settlementsaroundLakeTexcoco generatemanyworksofartand

compoundcraftsmanship,someof whicharetodayexhibitedattheworldfamousNationalMuseumof AnthropologyandtheTemploMayor museum.Whilemanypiecesofpottery andstone-engravinghavesurvived,the greatmajorityoftheAmerindian iconographywasdevastatedduringthe defeatoftheAztecEmpire.

Duringthe19thcentury,animportant creatorofartwastheAcademiadeSan Carlos(SanCarlosArtAcademy), establishedduringcolonialtimes,and whichlaterbecametheEscuela NacionaldeArtesPlasticas(the NationalSchoolofArts)including painting,sculptureandgraphicdesign, oneofUNAM'sartschools.Manyof theworkscreatedbythestudentsand facultyofthattimearenowexhibited intheMuseoNacionaldeSanCarlos.

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Duringthe20thcentury,manyartists movedtoMexicoCityfromvarious regionsofMexico,suchasLeopoldo Méndez,ansculptorfromVeracruz, whosupportedthecreationofthe socialistTallerdelaGraficaPopular, designedtohelpblue-collarworkers findadistinctaddresstoexpresstheir art.Otherpainterscamefromabroad, suchasCatalanpainterRemediosVaro andotherSpanishandJewishexiles.It wasinthesecondhalfofthe20th centurythattheartisticmovement begantomeanderapartfromthe Revolutionarytheme.

Museums

Beingoldestancientcityandrichin artisticaspectMexicoCityowns numerousmuseumsportrayingvarious artsandartstyles.Themuseums demonstratevariousartincludingthe Mexicancolonialart,modernand contemporaryartandinternationalart. TheMuseoTamayowasinauguratedin themid-1980stopreservethe collectionofinternational contemporaryartdonatedbyMexican painterRufinoTamayo.Thecollection includespiecesbyPicasso,Klee, Kandinsky,Warholandmanyothers, thoughmostofthecollectionis preservedwhilevisitingexhibitsare shown.TheMuseodeArteModernois awarehouseofMexicanartistsfrom the20thcentury,includingRivera, Orozco,Siqueiros,Kahlo,Gerzso, Carrington,Tamayo,andalso consistentlyhoststemporaryexhibits ofinternationalmodernart.Insouthern MexicoCity,theCarrilloGilMuseum showcasesavant-gardeartists,asdoes theMuseoUniversitarioArte Contemporaneo,designedbyMexican architectTeodoroGonzálezdeLeón, openedinlate2008.

TheMuseoSoumaya,namedafterthe wifeofMexicantycoonCarlosSlim, hasthehugeprivatecollectionof originalRodinsculpturesoutsideof

France.Italsohasagreatcollectionof Dalísculptures,andrecentlybegan displayingpiecesinitsmasters collectionincludingElGreco, Velazquez,PicassoandCanaletto.The museuminauguratedanewfuturisticdesignfacilityin2011justnorthof Polanco,whilemaintainingasmaller facilityinPlazaLoretoinsouthern MexicoCity.

TheMemoryandToleranceMuseum, openedin2011,displayeshistorical eventsofinequityandmassacre. Permanentantiquitiesincludethoseon theHolocaustandotherlarge-scale atrocities.Itisalsonativefor temporaryexhibits.

MostofMexicoCity'smuseumscanbe exploredfromTuesdaytoSundayfrom 10amto5pm,althoughsomeofthem haveexpandedschedules,suchasthe MuseumofSociologyandHistory, whichisopento7pm.Inadditionto this,entrancetomostmuseumsare freeonSunday.Insomecases,a nominalfeemaybecharged.

MexicoCityistheMexico'sprimecity fortheprintedmediaandbook publishingindustries.many daily

newspapersarepublished,including El Universal Excélsior Reforma La , , and Jornada.Othermajorpapersinclude Milenio Crónica El Economista , , and El Financiero.Leadingmagazines include , , ,as Expansión Proceso Poder wellasdozensofentertainment publicationssuchas , , Vanidades Quién Chilango TV Notas , ,andlocaleditions of , ,and Vogue GQ Architectural Digest.Itisalsoaleadingcenterofthe advertizingindustry

Thecityisalsoamajorcenterof popularcultureandmusic.Thereare abundantofvenuespresentingSpanish andforeign-languageartists.These countingthe10,000-seatNational Auditoriumthatconsistentlyorganize theSpanishandEnglish-languagepop androckartists,aswellasmanyofthe world'sfamousperformingartsgroups. theauditoriumalsobeamgrandopera showfromNewYork'sMetropolitan Operaongiant,highdefinitionscreens. In2007NationalAuditoriumwas designatedworld'sbestvenueby multiplegenremedia.Someothersites forpop-artistperformancesincludethe 3,000-seatTeatroMetropolitan,the 15,000-seatPalaciodelosDeportes, andthelarger50,000-seatForoSol

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Stadium,wherepopularinternational artistsperformconsistently.TheCirque duSoleilhasheldseveralseasonsat theCarpaSantaFe,intheSantaFe districtinthewesternpartofthecity Thereareenormousvenuesforsmaller musicalensemblesandsolo performers.TheseincludetheHard RockLive,Bataclán,ForoScotiabank, Lunario,CircoVoladorandVoilá Acoustique.

TastyCuisineofMexicoCity

Oncetakeningrantinferiorfare,by the19thcenturytacoshadbecomea standardofMexicoCity'scuisine. subsequently,asauthoritiesstruggled totaxlocalcheese-breads,imposing authorisingconditionsandfines,asper records,somedetailedtypesoffoods wasbeingservedbythefoundations. Themostpersistentreferencewasfor tacosdebarbacoa.Alsopennedare enchiladas,tacosdemineroand gorditas,alongwithoystershopsand friedfishstands.Thereisconfirmation ofsomelocalspecialtiesbeingmade availableforcurrentmigrants;atleast twoshopswererenowedtoserve pozole,atypeofstewsimilarto hominythatisachiefofGuadalajara, Jalisco.MexicoCityisalsoknownfor havingsomeofthefreshestfishand seafoodinMexico'sinterior.Afterthe TsukijifieshmarketinJapan,Nueva Vigamarketfrommexicocityknown asthesecondlargestfishmarketinthe wrold.

MexicoCityoffersseveralcuisines: restaurantspracticinginthelocal cuisinesofMexico's31statesare availableinthemetropolis,andthecity alsohasmanybranchesof internationallyacknowledged restaurants.Theseinclusivelyconsists Paris'AuPieddeCochonandBrasserie Lipp,Philippe;Nobu,Quintonil, Morimoto;Pámpano,ownedby Mexican-basedoperaartistPlácido Domingo.Therearebranchesof

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JapaneserestaurantSuntory,Italian restaurantAlfredo,aswellasNew YorksteakhousesMorton'sandThe Palm,andMonteCarlo'sBeefBar

ThreeofLima'sHauterestaurants, servingPeruviancuisine,havevarious locationsinMexicoCity:LaMar, SegundoMuelleandAstridyGastón.

Accordingtothe2019recordsofThe World'sBest50Restaurantsbythe BritishMagzineRestaurantMexico Cityranked12thinthelistwithbest Mexicanavant-garderestaurantPujol. AlsoremarkableistheBasqueMexicanfusionrestaurantBiko,which placedoutsidethelistat59th,butin previousyearshasrankedwithinthe top50.Otherthathasbeenplacedon thelistin2019istherestaurantSud 777at58thplace.Attheotherendof thescaleareworkingclasspulquebars knownaspulquerías,aadventurefor travellerstolocateandexperience.

EconomicgrowthofMexicoCity

MexicoCityisoneofthemajor economichubsinLatinAmerica. 15.8%ofthecountry'sgrossdomestic productisproducedbyMexicoCity.In 2002,MexicoCityhadaHuman DevelopmentIndexscoreof0.915, similartothatofSouthKorea.In2007, inhabitantsinthetop12%ofGDPper capitaholdersinthecityhadamean netincomeofUS$98,517.Thehigh spendingpowerofMexicoCity residentsmakesthecitycaptivatingfor companiesofferingstandardandlavish goods.Asperthe2009studyheldby PwC,MexicoCityhadaGDPof$390 billion,rankingitastheeighthrichest cityintheworldandtherichestin LatinAmerica.

MexicoCityisnativeformanylarge scalebank headquarters,insurance companiesaswellasvariousfinance consultingfirms.Duetothebounded non-developedspaceatthesouthmost ofwhichissecuredthrough

environmentallawsthecontributionof MexicoCityinagricultureisthe comparativelysmallestofall authoritiesinthenation.

MexicoCityoffersanhugeandvariety ofconsumerretailmarket,variedfrom basicfoodstoultrahigh-endlavish goods.Costumorsbuy'sgoodsfrom varietyofindoormarkets,street vendors,downtownshops,etc.Street vendorsusuallysetuptheirstallsin non-officialareaslikenearmetro stations,hospitals,etc.

TheHistoricCenterofMexicoCityis widelyknownforexclusive,oftenlowcostretailers.Certainblocksorstreets areallotedtoshopssellingacertain typeofmerchandise,withareasalloted toover40categoriessuchashome appliances,lampsandelectricals, closetsandbathrooms,housewares, weddingdresses,jukeboxes,printing, officefurnitureandsafes,books, photography,jewelry,andopticians.

Sports&EducationofMexicoCity Sports

Thecountry'smostpopularand broadcastedgameiscountedtilldateis football.Itsimportantemplacementsin MexicoCityincludetheAzteca Stadium,nativetotheMexiconational footballteamandgiantsAmérica, whichcanaccomodate91,653fans, makingitthelargeststadiuminLatin America.TheOlympicStadiumin CiudadUniversitariaisadobetothe footballclubgiantsUniversidad Nacional,withaseatingcapacityof over52,000.TheEstadioAzul,which accomodates33,042fans,isnearthe WorldTradeCenterMexicoCityinthe Nochebuenaneighborhood,andis nativetothegiantsCruzAzul.

Anothersportsprofessionallyplayedin thecityisBaseball.MexicoCityis nativeoftheMexicoCityRedDevils oftheMexicanLeague,whichis

contemplatedaTriple-Aleagueby MajorLeagueBaseball.Varioussports provisionsinMexicoCityarethe PalaciodelosDeportesindoorarena, FranciscoMárquezOlympic SwimmingPool,theHipódromode LasAméricas,theAgustinMelgar OlympicVelodrome,andlocationsfor equestrianismandhorseracing,ice hockey,rugby,American-stylefootball, baseball,andbasketball.

Education

UnlikethoseofMexicanstates' schools,curriculaofMexicoCity's publicschoolsismanagedbythe federalSecretaryofPublicEducation. Thewholefundingisallocatedbythe governmentofMexicoCity(insome specificcases,suchasElColegiode México,fundingcomesfromboththe city'sgovernmentandotherpublicand privatenationalandinternational entities).

TheNationalAutonomousUniversity ofMexico(UNAM),situatedin MexicoCity,isthelargestuniversity onthecontinent,withmorethan 300,000studentsfromallbackgrounds. ThreeNobleimmortals,diverse Mexicanentrepreneursandmostof Mexico'smodern-daypresidentsare amongitsformerstudents.UNAM conductshalfofMexico'sscientific researchandhaspresenceallacrossthe countrywithsatellitecampuses, observatoriesandresearchcenters.

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Changing Cultures, One Thanks at a Time

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EachPersonisleadingthewayinemployee recognitionandrewards,doingmoreforyou,your people,andtheplanet.

EachPersonunderstandsthereisnoone-sizefitsallmodel forengagingandinspiringstaff.ThatiswhyEachPerson providesaflexible,tailored,easy-to-use,easy-to-reward andautomatedsolutiontofittheneedsofdiverse,peoplefirstcompanies.

Aneasy-to-useandautomatedsystem,EachPersonis designedtohelpbusinessesretainandattracttalentinan increasinglycompetitiveworldofworkplacecultures.With 66%ofemployeesnowsayingtheywouldquittheirjobif theydon'tfeelrecognised,EachPersoncanbequickly embeddedasyourrecognitionandrewardssystembefore it'stoolate.

EachPersonhelpsHumanResourcesteamscreateand sustainacultureofvalued,motivated,andengaged employeesthrough'inthemoment'recognitionandrewards -rewardswhicharenotjustrelatedtoconsumerproducts buttomental,physicalandfinancialwellbeingaswell.

EachPerson-CapturingandManagingTalentforYou

EachPersonisasoftwaresolutionprovider,aimedat enablingemployerstoattractandretaintheirpeople.Each Personanditsteamgoastepbeyondthisprocessby helpingprotectfuturegenerations.

Foranemployer,it'salwaysatoughtasktokeepholdof theirhumanresource,tokeepthemaligned,andattractedto theirbusiness.Thistaskhasbecomemorechallengingthan evernow.Employeeexpectationsareconstantlyrising,as theroleoftheemployersmovesmassivelyfrombeing someonewhopaysasalarytosomeoneresponsiblefortheir employee'smental,financial,andphysicalhealth.

EachPersonanditsteamhelpemployersdeliverthat.It's abouthelpingthemtohaveaculturethatappreciatestheir employeesandshowsthattheireffortsmatter,theymatter. EachPersonachievesthisthroughtheirrevolutionary employeerecognitionandrewardsautomatedsystem.

“It'spartrecognitionandit'spartreward.And sometimesthey'recombinedandsometimesthey're separate.Butit'saboutalivingandbreathingsituation withemployerslookingintotheirworkforce.”-Team EachPerson

WhoareEachPerson,andhowhavetheyestablished themselvestobecomealeadingHRsoftwaresolution provider?

EachPersonofferscutting-edgeemployeerecognition, peer-to-peerrecognition,managertopeerrecognition, enablingthebusinesstoattractandretaintalentintoday's increasinglycompetitiveworldofworkplacecultures.

Theyalsoofferlongserviceprograms,nomination schemes,employeesavingsprograms,andmoreasthey knowalotofthingstakeimportancewithemployersand howtheyengagewiththeiremployees.

Andtheothersideoftheirsoftwareistherewards.It's abouthavingarewardofferingthatallowsemployersto giveemployeesrewards,bethatinpointsformoractual physicalgifts.

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EachPersonfeaturesinclude:

Ÿ Ecards

EmployeeRewards&Vouchers(poweredbyepoints)

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Nominationschemes-likeemployeeofthemonth!

StaffSavingsClub

Cashback(highestinthemarket)

6%interestpaidonstaffEpointsbalance

Ecoinitiatives

HRdashboard Ÿ

Ÿ

Real-timereportgeneration

Andsomuchmore

DuringtheinitialphaseofEachPerson,theirmajorconcern wastoestablishcredibilityandcreatetrustinthemarket. SincetheHRsoftwaresolutionspaceisafiercelycrowded market,therearelotsofdifferentofferingsforemployers thattheycanleveragetolookaftertheirpeopleandprovide benefitstothem.

Also,EachPersonanditsteamweretransitioningfrom beinganexclusiverewardprovidertoevolvingtheir offeringtodeliveracompellingandcomprehensive recognitionsolutionintegratedwithrewards.Thatinvolved alotoftechnicalchallengesandrequiredout-of-the-box thinkingandsolutions.

Itistheuniqueofferings,benefits,andsuccessful implementationsofEachPersonthathasallowedthemto pushpastthecompetitionandgainadominantpositionin themarketasoneofthemosttrustedHRserviceproviders!

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WhatistheAll-inclusiveplatformofEachPersonand howisitaclassapart?

It'sthebroadestrewardrangeinthemarket!

There'ssomethingforeveryoneandyoucanuseyourpoints tobuythings,effectivelythepointsmeanyousavemoney There'sabigsavingelementaseverytimeyoushop throughtheplatform,evenifyou'reusingpoints,youearn EpointsCashback,andthatEpointsCashbackscansave youmoneyonyourfutureorders.

So,itdelivershugesavingstoemployeesatatimewhenthe costoflivingisamassiveburdenonpeopleandthisisa greatwayofhelpingthemsavemoney.Inaddition,Each Personenablesemployeestosaveforbigspending occasionsandautomatethesavingoutofthesalary,helping themputmoneyasideandbuilduptowardsChristmasday orabirthdayoraholiday

EachPerson'sall-inclusiveplatformoffersa6%intereston savingsversuskeepingmoneyinthebank,whereyouget littletonointerest.EachPerson'sall-inclusiveplatformis bringingtogetheraverycompellingrewardrangewhich incidentallyalsoincludeslearninganddevelopment opportunitiestoupskillandlearnnewskills,butwitha greatsavingsprogram.

WhatpullsgreatengagementtoEachPerson'sall-inclusive platformisthecombinationofalltheserewardsintoa singleoffering,whereasalotofemployersfallintothetrap ofhavingaseparatesilokindofdeals,perks,etc.whose offeringisn'tconnectedwiththeirwiderbusinessand thereforeresultinginlowertonilinteractions.

EachPerson'splatformishighlysought-afterandaclassapartowingtothededicationandfocusoftheteamon listeningtocustomersandunderstandingtheirproblems.

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Theyunderstoodtheirchallengesandunleashedtheir creativitytosolveproblemsusingtheirtechnologyand rewardschemetohelpemployerssaveresourcesandtime.

Theteamhasautomatedthingsthatconsumetimeand resources,enablingtheirclientstoembedtheirvaluesand createafantasticworkculturethatcelebratespeopleand thatsupportstheiremployees!

HowEachPersonwadedthroughthechallenges imposedCovid-19pandemic?

Theworkplacehasdrasticallychangedinthepasttwoyears andcontinuestoevolveatpacewithhybridanddisplaced workforcesnowcommonplace.Connecting,motivatingand supportingstaffwell-beingisnowimperativefor businesses.

Thecovid-19pandemicjustacceleratedatrendthatwas alreadyhappening-RemoteWorking.Thatcreated additionalpressureonbusinesses,andthatpressurewas thattheiremployeesfeltlessconnectedtotheiremployers thanever,lessappreciated,feltisolated,andremote.

Thepandemicalsoacceleratedatrendaroundfinancial pressurespeopleareunder.Andrecentlythecostofliving crisisisgettinglotsofheadlines.Andthatputsemployers underhugepressuretochangethewaythattheyinteract withtheiremployeesandchangethewaytheyappreciate theirefforts.

Theyhadtoadoptdigitalsolutionsbecausephysical technologyisn'tviableanymoreandtobesmarterwiththe solutionstheyputinplacebecausealotofprocessesatthe heartofHRneededtobeautomated.

EachPerson'ssolutionwasdirectlyaimedattryingtohelp preventthatproblem.So,thetimingofthepandemic,and theirsolution,alignedcompaniestosailthroughthose challenges.Thus,theCovid-19pandemicreinforcedthe needforsolutionslikeEachPerson'sandreinforcedthefact thatemployershavetodoalotmore,havetoinvestintheir people,andinvestinsolutionsthatmakeiteasiertoshow theiremployeesthey'reappreciated.

“Ithinkthebalanceisthatasaproviderandasa platform,weneedtobetransparentanddemonstrate bothsidesofthings.So,weinvestheavilyinreporting andreal-timeinsightssothatemployersknowwhat's happeningacrosstheirworkforce,whatvaluehasbeen generatedfortheiremployees,andhowpeoplearebeing

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Our Vision

We believe in a positive work culture that makes a positive impact on the environment. Our vision is to be the go-to mentor and enabler to help all businesses fulfill a commitment to their people and the planet. A commitment that makes a tangible difference in everyone’s lives.

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lookedafter,bothfromaquantitativeperspective,but alsothedetailofhowpeoplearetreatingeachother fromaqualityperspective.”

HowEachPersongoesastepbeyondanddoesmore fortheplanet,specificallyclimatechange?

Sinceitsinception,teamEachPersonwantedtomake surethattheirproductwasintrinsicallylinkedwith deliveringapositiveoutcomeforclimatechange.They achievethisgoalbypartneringupwithlotsofeco causes.Also,theydonate5%oftheirannualprofitsto ecoprojects.

Duringnewclientlaunches,theyplantonetreeforevery onboardedemployee,fundingthattreeplantinginitiative. Theyalsomakeiteasilyaccessibleforemployeesto donateandsupportecoprojectsusingtheEpointsthey collectontheirplatform.

Theideabehindthesepointsistheycanbespenton anythingemployeeswanttobuy,butalsoiftheychoose to,theycansupporteco-projectssuchasplantingtrees, andmore.

LeadershipatEachPerson

EachPersonasacompany,cateringtotheemployeesand enablingemployerstoretainandattracttalentspeaksa lotaboutEachPerson'scorevalues.Theirall-inclusive offeringsandsuperiorsoftwaresolutions,takingtheHR servicesintothefuture.

What'smadethispossibleisadedicated,focused,and caringteambreakingboundariesandinducingcreativity toofferunparalleledservicestotheirclients.Butallofit wouldn;tbepossiblewithoutaneffervescent,capable, andequallycaringleader.

MattNorburyistheFounderandCEOofEach Person.

Mattstartedhisfirsttechstartupwhenhewasdoinghis Alevelsatschool,attheageof17. Hedeferredentry intoauniversityandlearnteverythingaboutrunningand nurturingabusinesswhilebeinginthefield.Thishas allowedhimtoamassamultitudeofskillsandinvaluable experience,enablinghimtounderstandcomplex challengesandoffersimplesolutions.

Mattfeelsoneofthekeyachievementsofhisjourneyisthe groupofhighlypassionatepeoplehebroughttogetherasateam. Highlydrivenpeoplethatcareaboutmakingadifference, peoplewhoareinspirationalandtheirachievementsarealso admirable.

“Webuiltgreatproductsovertheyears.Someofthoseproducts haven'tcommerciallyworked,butIseesomeofthosefailuresas bigachievementsaswellbecauseyoulearnahugeamount aboutyourself.Andfinally,ourclients,we'vegotsomeofthe biggestnamesemployersintheworldthatchoosetotrusteach person.Andwehaveagreatrelationshipwiththem.Sothat'sa bigachievement”,Mattadds.

HowdoesMattlookaftertheteamofEachPerson?

Welookafterourteam.Weuseourplatform.Werecognize themfrequentlyandwecompellinglyrewardthem.

Wegenuinelycareabouteachindividualthatworkswithus, whetherit'severyonefromourseniorleadershipteamtoan intern.Wedon'ttreatanybodyanydifferently,nomatterwhat stagethey'reatintheircareer

AndIthinkabigpartofthatshowsinthecultureandtheway thatpeopleareveryinvestedpersonallyinoursuccessand genuinelycareaboutdeliveringgreatthingsfortheemployees andtheemployersthatuseourplatform!

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EMPOWERING

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

EMPOWERING
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The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

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ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

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Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof socialmediasites,includingFacebook,

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo designasizableresearchontheimpacts

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket position.

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About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

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ICT ADD

HOW ARE VIDEO GAMES? | FEBRUARY 2023 54
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Videogameor"gaming"addiction, likeanyotheraddiction,isfrequentlya multi-facetedproblem.Tobeginwith, videogamesaremadetobeaddicting. Althoughnot"addictive"intheclinical sense,gamedesignersarecontinuously seekingformethodstomaketheir gamesmorefascinatingsothat consumerswouldspendmoretime playingthem.Thisisespeciallytrue forgamecreatorsthatrelyonin-game purchasestomakemoney

Gamingdesigners,morethananyone else,aimtoanswerthequestion,"What makesavideogameaddictive?"They wantyoutowanttokeepplayingafter youloginorpickupthecontroller. Thisisn'ttosaythatgamecreatorsare outtoseduceafreshgenerationof youngpeopleintoplayingvideo games.However,whatstartsoutasa harmlesssourceofamusementmay quicklyturnintoaconsuming addictionforsome.

WhatisVideoGameAddiction?

Gamingdisorderwasofficiallydefined asanaddictivehabitbytheWorld HealthOrganizationin2018.Ithas threeelements:alossofcontrolover one'sgaming,gaminggaining precedenceoverotheraspectsofone's life,andcontinuedusagedespite negativerepercussionsandpoor functioninginotherpartsofone'slife.

REASONSFORADDICTIVEARE VIDEOGAMES

Videogamesallowyoutoescape fromsocialconstraints.

Gamesprovideanescapefromthe confinesoftheofflineworld,ranging fromfantasysciencefictionrealmsto realisticfightingsituations.Thisis especiallytrueforpeoplewhosuffer fromsocialanxiety.Individualswho findsocialsettingsanxiety-provoking, confused,orover-stimulatingmay findofflinesocialengagement difficult.Gamesprovideasenseof freedomandcontrolasanescapefrom thelimitsofsocialanxiety Although videogamesprovideatemporary distraction,neglectingin-personsocial settingshasalong-termcost.Games givevirtualindependencewhile keepinganindividualreliantonthe gameasasortofescape,ratherthan addressingone'sconcernsandcoping withanxiety.Usinggamestoavoid difficultemotionscanleadto increaseduseovertime,makinginpersoninteractionevenmoredifficult.

Videogamesallowyouto experimentwithdifferentidentities.

Gamesallowplayerstotestout differentidentitieswithoutthelongtermsocialconsequencesofthe offlineworldbyexperimentingwith theirowngamingavatar.Thiscanbe particularlyappealingtothosewho areunhappywiththeirofflineidentity, havepoorself-esteem,orfeelunable toexpresscertainelementsoftheir identityintheirofflinesocialsituation. Identityexplorationthroughgames maybegoodandfreeing,butitcan alsobeharmfultoone'soffline identityandself-esteemdevelopment. Thisisespeciallytrueifgamesare usedasanescapeorastrategyto avoiddealingwithmoreseriousselfesteemissues.

Videogamesofferasenseof adventure.

Gamesprovideanendlessopportunity todiscovernewworlds.Gaming settingsprovideahighdegreeof explorationandexperimentation withoutthehazardsthatexistinthe offlineworldforindividualswhowant novelty Themodernworldmight appearmonotonous,especiallyifyou areboredandunsatisfiedwithyourjob oreducation.Gamingsettingsprovide anescapefromthehumdrumofdaily lifeandcanbeaddictingduetothe endlesspossibilitiestheyprovide.

Videogamesfacilitateaflowstate.

Flowstatesoccurwhenyouare entirelyinvolvedinatask.Thisisalso knownas"beinginthezone."Youmay losetrackoftimewhilefeeling invigoratedandfocused.Whenyou're doingsomethingdemandingbutnot toodifficult,you'llfindyourselfina flowcondition.Videogamesaremade toputplayersinaflowstatebytaxing themjustenoughtokeepthem interestedbutnottoomuch,and creatingasenseofpurposeasthey progress.Thesenseofpurposederived fromgamesiscomparabletothat derivedfromnon-gamingactivities. Lifeoutsideofgamingmayappearless interestingifgamesbecomethesole wayofaddressingthisdemandfora feelingofpurposeanddevelopment. Videogamesareaddictivebecause theyofferaneasierwaytomeetthis need,withouttherisksofworkingto meetthisneedoutsideofagaming environment.

Videogamesfacilitateasenseof progressthroughlevelingup.

Throughitspurposeorientation,games provideasensationofprogress. Furthermore,whenplayers'abilities develop,theygetasensationof mastery.Characterdevelopment,

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resourcecollection,levelingupto newsurroundings,andvarious pointsystemsallrepresentthis missionfocusandskill improvement.Thissensationof advancementmightbeespecially satisfyingforsomeonewhofeels stuckintheirofflinelife.Games satisfyourbasicdesiretosense progress,evenifitisonlyvirtual advancement.Avariable-ratio payoutscheduleisanother addictingcharacteristicfoundin manygames.Games,likeslot machines,includeelementsthat rewardplayersatrandom,keeping themhookedonasenseof suspense.Thisrewardmechanism iscommonlyknownaslootboxes.

Videogameswithnodefinedend encourageinfiniteplay.

Long-terminvestmentisencouragedin gameswithnofixedendpoint.Thismaybe addictingbecausethemoretimeandenergy someoneputsintoanactivity,themore difficultitistojuststopdoingit.Long-term engagementwithaparticularavataralso createsasenseofidentityinvolvement, makingitmoredifficulttoletgo.Longer gamingsessionsarealsoencouragedby gameswithnofixedfinish.Thisisthevideo gameequivalentofaNetflixmarathon. Gamingcangoonendlessly,potentially isolatingoneselffromtherestoftheworld.

CONCLUSION

Videogamesareaddictingbecausethey maysatisfyourpsychologicalneedsfor

autonomy,growth,andsocial connection.Videogamescreatean atmosphereinwhichpeoplecanfeel freeofsocialrestraints,socialanxiety, andfeelingofadventure.Througha goalorientationandthechancetolevel up,videogamesofferconveyasense ofpurposeandprogress.Finally,video gamesgiveavenueforpeopletobuild socialbondswithotherswhoshare theirinterests.Gamesmaybeutilized tosatisfythesedemandsonlinewhen theyarenotmetinone'soffline surroundings.Meetingone's requirementsthroughgamesrather thaninnon-gamingsituationsincreases theallureofgaming,makingit increasinglydifficulttomeetthese needsoutsideofit.

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