The Most Visionary Business Leaders To Watch In 2024 by The Enterprise World

WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | JANUARY 2024

UPSHOT Tasmania: Experience Nature Like Never Before

CASE STUDY Rolex Watches: New Era of Luxurious Time

BLOG How can you make your Christmas Eve memorable?

VISIONARY

BUSINESS Leaders To Watch In

2024

The Most

The Dr. Mykim Tran Story Founder and ExecutiveDirector

A PURPOSEFUL PURSUIT OF MOTIVATION & TRIUMPH

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From Editor’s Desk

n the fast-paced realm of global business, visionaries are the architects of change, the driving forces behind innovation, and the pioneers of a future yet to unfold. It is with great pleasure that The Enterprise World unveils its latest issue, "The Most Visionary Business Leaders To Watch In 2024," dedicated to recognizing and celebrating the trailblazers who are reshaping industries and inspiring transformation. Our editorial team has meticulously curated a collection of profiles that showcase the diverse brilliance and foresight of business leaders making a significant impact on the landscape. From technology trailblazers navigating the digital frontier to sustainability champions advocating for responsible corporate practices, each feature in this issue provides an intimate glimpse into the visionary minds shaping the future of business. Through exclusive interviews, in-depth analyses, and comprehensive profiles, we aim to not only acknowledge the accomplishments of these leaders but also to delve into the ideologies that drive their visions. As a digital business magazine committed to providing timely and insightful content, we believe that highlighting these visionaries serves as a compass for professionals, entrepreneurs, and industry enthusiasts navigating the ever-evolving business terrain. We invite our readers to explore the pages of "The Most Visionary Business Leaders To Watch In 2024" and to be inspired by the stories of those leading the charge towards a future where innovation knows no bounds. As we celebrate the visionaries of today, we embark on a collective journey of anticipation for the transformative possibilities these leaders will undoubtedly bring to fruition in the coming year. Best Regards

Shalmali W.

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

For those caught in the relentless cycle of life’s hustle, a mentor’s wisdom can be the beacon leading to triumph through motivation. This is where motivational speakers come into the picture. These educators inspire and empower individuals through compelling storytelling and impactful messages to achieve personal and professional success. But to choose whose advice to follow wisely, one must carefully consider who they are listening to. Amidst the crowd stands Dr. Mykim Tran, a visionary and the Founder of the Wake-Up Foundation. Dr. Tran’s story is not just one of entrepreneurship but a testament to the transformative power of selfbelief and personal development. In a world teeming with challenges, her journey unveils the profound impact of embracing failures, understanding the importance of a positive mindset, and discovering one’s true purpose in life. Navigating Passions: From Motivational Speaker to Humanistic Psychologist Driven by a profound desire to enhance the self-conﬁdence, health, and wellness of young individuals, Dr. Tran embarked on her professional journey as a motivational speaker in 2010. Her journey was fueled by a genuine enjoyment of public speaking, a commitment to personal well-being, a triumph over low self-conﬁdence, and an admiration for motivational speakers.

LEADERS IN SPOTLIGHT

For the cover story read about -

CONTENTS

Dr. Mykim Tran

UPSHOT

Tasmania: Experience Nature Like Never Before

22 CASE STUDY

Rolex Watches: New Era of Luxurious Time

40 Article

How can you make your Christmas Eve memorable?

30 product Review

wix

NEWS ISRO Prepares for Final Maneuver: Aditya-L1 Space Probe to Enter Halo Orbit for Solar Observations READ MORE

Adobe Reveals Record High Discounts and Surge in Buy Now In the recent holiday season, Americans exhibited a surge in online shopping, setting a new record by splurging on goods worth $222 billion, as reported by Adobe Analytics on Thursday. The spending spree between November 1 and December 31 marked a 4.9% increase from the preceding holiday shopping season. Deep discounts and the availability of Buy Now, Pay Later options played a pivotal role in enticing shoppers, according to the Adobe report. Despite survey responses indicating dissatisfaction with the economy, these ﬁndings underscore the continued aggressive spending habits of Americans. Historic online shopping expenditure of $12.4 billion Notably, Adobe had previously disclosed that Cyber Monday alone witnessed a historic online shopping expenditure of $12.4 billion. To attract consumers, retailers heavily relied on promotions, with online shopping discounts reaching unprecedented levels during this holiday season.

On the upcoming Saturday, the Indian Space Research Organisation (ISRO) is set to execute the conclusive maneuver to position India’s Aditya-L1 space probe into a halo orbit, marking the solar space observatory’s ultimate destination approximately 1.5 million kilometers from Earth. The critical orbital adjustment will be accomplished through the activation of a cluster of thrusters, with the operation tentatively scheduled to conclude around 4 pm on the specified day. The Aditya-L1 space probe embarked on its mission on September 2, initiating its trajectory towards the SunEarth Lagrange’s Point 1 (L1) on September 18. This final maneuver on Saturday signifies a significant milestone in the extensive journey of the solar space observatory. Precise calculations to achieve the desired orbit The transition to a halo orbit, characterized by an elliptical path around the Lagrange point, will position Aditya-L1 optimally for its solar observations. Lagrange points, stable regions in space where gravitational forces balance, offer a unique vantage point for scientific observations, allowing the space probe to maintain a relatively constant position relative to the Earth and the Sun.

European supermarkets ditch Pepsi as prices soar

Carrefour, one of France’s major supermarket chains, is set to cease the sale of PepsiCo products due to their increasing costs, marking the latest clash between retailers and suppliers over pricing. The decision will not only affect Carrefour’s stores in France, where notes will be displayed alongside products like Pepsi, 7up, and Lay’s chips, explaining the discontinuation, but it will also extend to Italy, Spain, and Belgium, according to reports from CNN affiliate BFM-TV. The move signifies a heightened effort by Carrefour to exert pressure on some of the world’s largest consumer goods companies to reduce prices, responding to the companies’ consistent price hikes over the past two years, driven by rising energy, commodity, and labor costs. In September, Reuters reported that Carrefour had initiated a “shrinkflation” campaign, warning consumers about reduced product sizes despite sustained or increased prices, even as raw material costs eased. Major Companies have increased their prices Carrefour’s CEO, Alexandre Bompard, has vocalized frustration over the lack of cooperation from consumer goods companies in efforts to lower prices for thousands of staples, despite a decline in raw material costs, according to Reuters. On the other hand, PepsiCo’s CEO, Ramon L. Laguarta, anticipated “higher inflation” during an earnings call in October, indicating that prices would remain elevated throughout the year. Preliminary data released on Thursday revealed a rise in inflation in France to 4.1% in December, up from 3.9% in November. Food inflation, however, saw a slight decrease from 7.7% to 7.1%, as reported by the country’s statistics agency. Notably, other major companies such as Nestlé, Unilever, Coca-Cola, and Procter & Gamble have also increased prices over the past two years, passing on rising costs to consumers. This trend has led to tense negotiations between retailers and consumer goods giants, resulting in some products being temporarily removed from shelves.

Founder and Executive Director

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The Dr. Mykim Tran Story: A Purposeful Pursuit of Motivation & Triumph

n the journey of life, a positive mindset and a clear sense of purpose serve as the guiding stars that illuminate the path to success. Whether in business or personal ventures, the key often lies in the relentless pursuit of self-improvement. However, not everyone may share the same understanding of themselves. For those caught in the relentless cycle of life's hustle, a mentor's wisdom can be the beacon leading to triumph through motivation. This is where motivational speakers come into the picture. These educators inspire and empower individuals through compelling storytelling and impactful messages to achieve personal and professional success. But to choose whose advice to follow wisely, one must carefully consider who they are listening to. Amidst the crowd stands Dr. Mykim Tran, a visionary and the Founder of the Wake-Up Foundation. Dr. Tran's story is not just one of entrepreneurship but a testament to the transformative power of self-belief and personal development. In a world teeming with challenges, her journey unveils the profound impact of embracing failures, understanding the importance of a positive mindset, and discovering one's true purpose in life.

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Navigating Passions: From Motivational Speaker to Humanistic Psychologist

humanistic psychology resonated more deeply with her goals, leading her to pursue a Ph.D. in the ﬁeld.

Driven by a profound desire to enhance the self-conﬁdence, health, and wellness of young individuals, Dr. Tran embarked on her professional journey as a motivational speaker in 2010. Her journey was fueled by a genuine enjoyment of public speaking, a commitment to personal well-being, a triumph over low self-conﬁdence, and an admiration for motivational speakers.

Today, Dr. Tran's career, starting as a motivational speaker, has evolved into that of a humanistic psychologist, scientist, and educator. The establishment of the Wake-Up Foundation wasn't a personal goal but resulted from a friend recognizing her potential to impact the community positively. Even today, Dr. Tran remains receptive to unforeseen opportunities contributing to her development and potential.

While initially pursuing a career as a nutrition and wellness consultant, Dr. Tran recognized the crucial role of motivation in enhancing youths' wellbeing. This realization prompted her to explore psychology, particularly health psychology. However, the discovery of

Transforming Lives Through WakeUp Foundation Inc. Established in March 2013 in Sacramento, California, Wake-Up Foundation Inc. is a non-proﬁt

organization that supports low-income youths by providing tools, workshops, and mentorship for personal transformation, self-esteem, career development, goal setting, and stress management. Through this venture, Dr. Tran aims to address the critical need for individuals to ﬁnd a sense of belonging and purpose in the evolving societal landscape. To achieve this goal, she ensures the organization's programs align with its mission. However, at Wake-up Foundation, her role extends to facilitating mentorship opportunities for staff, interns, and volunteers within and beyond the organization. She is wholeheartedly dedicated to fostering a collaborative environment where everyone can actively contribute to the foundation's impactful initiatives.

What Sets Wake-Up Foundation Apart Wake-Up Foundation stands out with its unique approach to personal development. For the same, Dr. Tran thoughtfully curated two groundbreaking models.

The Life Success Formula

The Life Purpose Pyramid This model guides individuals in leveraging their passion to make a global impact, fostering a sense of meaning and purpose. What truly sets this approach apart is its distinctive worldwide guidance. Its unique global framework enables individuals to harness their passions for social impact. This stands as a testament to Dr. Tran's commitment to creating a sense of purpose and signiﬁcance in people's lives.

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The second model addresses the core of success by integrating science, art, motivation, and mindset. These models redeﬁne how individuals overcome challenges and unlock their full potential by emphasizing the right knowledge, creativity, motivation, and mindset. Dr. Tran believes that while art is the heartbeat of humanity, science forms the backbone of our progress, and the perfect harmony of both is the key to unlocking human potential. This balance fosters a thriving civilization where creativity meets innovation and imagination meets discovery. Keeping this very thought in mind, Dr. Tran designed this formula to offer a comprehensive approach to overcoming challenges and achieving success.

C O V E R S T O RY

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C O V E R S T O RY Milestones of Success While many focus on big achievements, Dr. Tran believes that it's the little wins that drive us. Facing tough times with little support, she took on the challenge of being a motivational speaker. This marked the start of her growth journey, building resilience. Despite underestimating the effort needed, Dr. Tran is proud of her conﬁdence and relentless spirit, ranking this achievement as the ﬁrst of many. Running the Wake-Up Foundation as Executive Director for over a decade while pursuing master's and Ph.D. programs from 2013 to 2023 is another milestone she's proud of. This dual role transformed the agency and provided Dr. Tran with a platform to apply her education instantly, fostering growth for both the foundation and herself. Her third achievement came with obtaining a Ph.D. in humanistic psychology in July 2022, signifying not just a title but a profound selfdiscovery, clarifying her destined path. Finally, being featured in World Leader magazine's '40 under 40 Emerging Leaders' in 2023 marked the realization of a goal, highlighting Dr. Tran's impactful journey and contributions. Indeed, the small steps of achievements have compounded over the years to shape the woman whom many label successful today. The Art of Bouncing Back from Failures

failures as stepping stones for personal growth, navigating setbacks with resilience. This mindset has been pivotal in fostering continuous growth and success in her entrepreneurial journey.

Success and failure are two sides of the coin, both in life and business. Throughout her years of personal development, Dr. Tran has understood that situations hold no inherent negativity or positivity; it all boils down to mindset. Dr. Tran perceives

For Dr. Tran, the path to becoming a great leader is a challenging yet rewarding journey. Fueled by dedication and self-belief, she ﬁnds motivation in inspiring others to excel. Despite the hurdles, Dr. Tran underscores the leadership journey's

16 | January 2024

ability to instill a sense of connection and belonging in the world, emphasizing the profound impact of individual actions. She sees leadership not only as a worthwhile pursuit but as an essential catalyst for both personal and collective growth. Striking a Balance between Work Life and Personal Life Working in personal development and humanistic psychology, Dr. Tran understands that all work and no play

can have detrimental effects. Thus, recognizing the interconnected nature of personal well-being and professional success, she prioritizes self-care. Taking better care of herself not only enhances productivity but ensures the delivery of quality work. Throughout the working days in a week, she takes hourly breaks to recharge both her body and mind, fostering sustained productivity. Simultaneously, she values a good night's sleep to prepare for the next

working day. On weekends, she engages in enjoyable physical activities like walking and running to preserve her health and relish the outdoors. Spending quality time with family and friends and enjoying festivals contribute to her overall well-being. And as an avid follower of the sport of tennis, she ﬁnds time for playing and watching it as well.

culture is celebrated without understanding the essence of effort. The situation may deteriorate in the future if individuals fail to think beyond personal gains and consider the well-being of society. After all, what is the signiﬁcance of leading a transformative era if it doesn't contribute to the betterment of Challenges and Opportunities for Business society? Leaders of Tomorrow Foreseeing this critical challenge of adapting to the swiftly changing Discovering life's purpose is crucial in landscape of societal expectations, today's fast-paced world, where the hustle

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C O V E R S T O RY she stresses the urgency for leaders, especially in start-ups, to clearly define their social impact vision. She emphasizes heavily on the importance of leaders to equip themselves with the necessary knowledge and skills to navigate this paradigm shift successfully. The result of this mindset shift can be a gateway to significant opportunities, as those who adeptly integrate social impact into their business strategies stand to thrive in this evolving landscape. Advice for Young Leaders from the Visionary Herself Dr. Tran believes that to embody the qualities of an ideal leader; one must inspire through actions and exemplify integrity and a commitment to positive impact. Effective communication is equally crucial for leaders, playing a pivotal role in influencing, motivating, and connecting with others and customers. These qualities serve as inspiration both within and beyond the workplace. Her advice to aspiring young business leaders is simple yet profound: trust yourself, take frequent action to test ideas, prioritize daily learning and personal growth, and, most importantly, fear not the prospect of failure. Taking action, even if it leads to loss, holds more value than regretting the decision of not acting at the right time. Rooted in self-trust and continuous learning, this philosophy encourages young entrepreneurs to embrace challenges as opportunities for growth, leaving no room for lingering “What If” thoughts. These elements collectively contribute to the success of their vision and mission.

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Final Thoughts Today, Dr. Mykim Tran emerges as a visionary, weaving threads of resilience, purpose, and inspiration. From the inception of the Wake-Up Foundation, she has not merely led an organization but a platform for personal development for countless individuals seeking belonging and purpose. Dr. Tran's journey from a motivational speaker to a humanistic psychologist is a testament to the transformative power of selfbelief, navigating setbacks, and a relentless pursuit of a positive mindset. In a world where material gains often measure success, Dr. Tran's story stands as a beacon, highlighting that true triumph lies in the impact one makes on others' lives. Her wisdom transcends conventional boundaries, fostering a community where personal growth is not just a goal but a collective journey. Her thoughts and ideologies inspire people to embrace challenges, cultivate a positive mindset, and discover their true purpose, leaving an indelible mark on the canvas of human potential.

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asmania, an island state of Australia, is located 240 kilometers to the south of the Australian mainland. It is separated by the Bass Strait, with the archipelago, containing the southernmost part of the country. It accommodates the surrounding 1000 islands and is the 26th largest island in the world. It is Australia's least populated state with a population of 5,69,825 residents as of December 2021. It constitutes a southern extension of the Great Dividing Range. The state owes its name to the Dutch explorernavigator Abel Janszoon Tasman, who became the ﬁrst European to discover the island in 1642. Till 1856, the island was known as Van Diemen's Land, named for Anthony Van Diemen, the governor of the Dutch East Indies who had sent Tasman on his voyage of exploration. An alternative settlement was established by Capt. David Collins at a distance of 5 km to the south in 1804 in Sullivans Cove to the western side of Derwent, where the freshwater is available in abundance. This settlement became known as Hobart Town, later shortened as Hobart, which was named after the British Colonial Secretary of that time Lord Hobart. At least, one-ﬁfth of Tasmania is a World Heritage Area. The area which covers 1.58 million hectares includes national parks, marine, and forest reserves. So it is safe to say that 20% of it is a World Heritage Area that extends far South to the Cradle Mountain in the west. Many of the remote destinations that are untouched or unspoiled are accessible only by foot.

22 | January 2024

Experience Nature Like Never Before

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Culture: Shell stringing is a cultural practice in Tasmania. It comprises collecting, preparing, and stringing shells to make necklaces and bracelets by Tasmanian Aboriginal women. This skill and knowledge is passed from mothers to grandmothers to their daughters and granddaughters. It helps to maintain an important link between traditional and contemporary Aboriginal life. Neckace-making is one of the most signiﬁcant cultural traditions of Tasmanian Aboriginal women. A tradition as ancient as it has continued without interruption before the European colonization in 1803. Whereas colonization disrupted or destroyed so much of its Aboriginal life and heritage, necklacemaking has not only continued but evolved.

Famous foods: Tasmania is famous for its foods and fresh produce too. The high-quality food and wine are literally at your doorstep when you're there. If you're a food enthusiast and one who is excited about trying out new delicacies this is the perfect place for you. From scallop pies to wine and some of the best freshly shucked oysters, there is plenty to eat and drink. If you're lucky enough to visit the aesthetic state of Tasmania, you cannot ignore the dishes and produce the island has to offer.

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Wild abalone and lobster: Tasmania is well-known for its marine life and great ﬁshing. It is one of the world's top suppliers of wild abalone and lobster. Apart from having the cleanest air in the world, it also enjoys the throne of the world's last remaining unspoiled marine environments. Without a doubt, it is the wild abalone and lobster that thrive on Tassie's coastline. This seafood is recognized as some of the best in the world.

Black truffles: Ever since the first black truffle was discovered in northern Tasmania in 1999, the island has emerged as one of the bigger producers of this delicacy. France isn't the only country known for truffles. The black truffles available here are also famous as much as in France. Detection of the same might be different, but the exposure is almost the same.

Farmed salmon: The Atlantic Salmon is the salmon of choice for many chefs not just in Tassie, but around Australia and, indeed the rest of the world. The crystal clear and pollution-free water is just perfect for breeding topquality salmon. The fact is that it's rich in omega-3 fatty acids, vitamins and minerals. It means it tastes good, and is healthy for you too, a rare combo, isn't it?

Premium fresh fruits and vegetables: You will hardly ﬁnd a better place for fresh fruits and vegetables anywhere else in the world. Whether you like to buy fresh fruits and vegetables from the supermarket, fresh farmers' produce is a scene you can't ﬁnd anywhere else in the world. The perfect environment, ideal climate, and passionate farmers are some of the key reasons why the state is so loved for its amazing, fresh, and premium fruits and vegetables.

Leatherwood honey: Leatherwood honey may not be as sweet as the other ones, but this is thick, creamy, and amber-yellow, with a unique ﬂavor and pungency. The rainforests in the western part of the island enjoy plenty of rainfall. It results in the humongous growth of leatherwood trees, which give plenty of honey to produce in huge quantities.

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Places to Visit in Tasmania: The island has a whole lot of tourist attractions. Greenery, nature, and clean air are the highlights of the island state.

Bruny Island: The Bruny Island is a popular spot for a day trip from the city for foodies and nature buffs. The island lies across the D'Entrecasteaux Channel from the seaside town of Kettering. It's famous for its ﬂavorsome foods such as handmade chocolates, local berries, artisan cheeses, and succulent seafood.

Tasman National Park: Nature lovers will have a good time here, especially people who love solitude. An extremely good way to replenish your energy levels. This park protects the most incredible coastal scenery. The wind-lashed Tasman peninsula is 56 kilometers east of Hobart. You get to experience the raw beauty of nature here.

Three Capes Track: This four-day, three-night hike, is suitable for all kinds of hikers, even children. It's one of the best things to do in Tasmania, during the Spring season. Hard-core hikers can also bear the hiking during winter if they are dressed appropriately.

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Salamanca Place: At, Salamanca place there are adoringly restored sandstone buildings, and is a tourist hub in the heart of Hobart's historic waterfront. Built by convicts between 1835 and 1860, these beautiful Georgian buildings were once warehouses along the commercial center of old Hobart. Today, there are house art galleries, cafes, restaurants, shops, etc.

Cataract Gorge, Launceston: A mere 15-minute leisurely walk along the river from Launceston's city center, the wild and romantic Cataract Gorge is a deep chasm carved over many centuries by the South Esk River. Sharp walking paths, built in 1890 cut into the cliff face on both sides of the gorge, offering heart-stopping views of the river far below.

Fascinating Facts about Tasmania Ÿ Tasmania is the world's 26th largest island and it has the world's cleanest air. Ÿ It was ﬁrst “discovered” on November 24, 1642, by Abel Tasman. Ÿ More than 20% of the island is Tasmanian Wilderness World Heritage Area Ÿ Hobart is the capital city of Tasmania, the second driest capital city in Australia. Ÿ It has the oldest trees in the world and has dense rainforests.

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CHRISTM Introduction: Finally, the month of December is here! The "Christmasy feel" is knocking on our hearts as November ends soon. We already are close to Jesus from within, but a spiritual feeling and Him being around us, watching upon us is what we feel. The winter is in full swing bringing in the feel of the festival. Older generations become nostalgic about how their parents used to organize the festival and what was their definition of having fun on Christmas Eve. Relatives, friends, and family members start discussing ways to celebrate this year. In the middle of that discussion, the previous years' celebrations are also discussed. The celebration of Christmas Eve should be a reflection of love and selflessness taught by the savior. The spirit of the festival helps us to soften our hearts. We feel for those in need, enemies are forgiven, old matters are settled with a tearful smile and a tight hug, and the spirit to celebrate reaches new heights. He is there, watching all of it with a smile on His face too, maybe shedding a tear or two. Let the fun and frolic begin.

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How can you make your

MAS EVE memorable? The traditions and customs: Discussing the traditions puts us in the zone of the festival. All of us have ways to celebrate the said festival. Someone's ways have modernized while some people still celebrate it traditionally. Visiting the church is the most divine feeling ever. All of us become vulnerable when we kneel before Him. We come across a gush of mixed emotions. Calm, emotional, happy, positive, and often we shed a tear without anybody noticing. Some more traditions we follow are: 1. Decorating the Christmas Tree: The ﬁr tree has been used for many years to decorate for thousands of years. The pagans used branches of it to decorate their homes during the winter season, as it made them think of spring to come. The Romans used ﬁr trees to decorate their temples during the festival of Saturnalia, which eventually became Christmas. The Christmas tree idea gained popularity when Queen Victoria's husband, Prince Albert brought one from Germany in 1841 and placed it in Windsor Castle. GIF Image. A decorated Christmas tree with kids dancing around. 2. Sing Christmas Eve carols: No Christmas is celebrated without the Christmas Eve carols. Be it in the church or at

your place, the joy and the connection you feel with Him is immeasurable. The age-old tradition of caroling is still alive even today. Enjoying the tunes of hymns and carols while being in the vicinity of your loved ones is the vibe all of us crave. 3. Writing a letter to Santa (his reindeer too): Santa and his reindeer, Rudolph, are believed to be traveling the whole world on the sleigh delivering gifts to children. The children too, with their innocence keep carrots for the reindeer, and cookies for Santa to savor. The night before Christmas Eve is the most exciting for kids, and parents and elders too, become kids while witnessing twinkle in the eyes of the children. 4. Spending time with people you Christmas Eve is all about celebrating the festival with the people you love. The inner circle of your family is the people you want to be with and around. We believe the visuals of a family celebrating Christmas Eve relishing baked cookies, the gingerbread house, singing the "family-favorite" carols, and snuggling up in one blanket while watching a Christmas movie is the best kind to rejoice.

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Lip-smacking Global Christmas Delicacies: The delicacies taste just wow during the festival especially, isn't it? If you take notice, all the delicacies taste even better than usual. It is believed that the delicacies are made with pure love and affection that adds to the taste of it. All parts have the world on their way of preparing various dishes for the festival. Let's get immersed into the ﬂavors of it and imagine us having the same. Here are some delicacies from around the world:

1. Christmas pudding: England

2. Stollen: Greece

A traditional dish with many names. Plum pudding or ﬁggy pudding are the synonyms and it is served in England during the festival. It acts as a stand-out dish because it doesn't have any plums in it. Earlier, raisins were known as plums in the Victorian era. So the name plum pudding. It is made of molasses, dried fruits, suet, spices, and eggs.

Famously known as Weihnachtsstolle or Christollen, is a sugarcoated bread that is packed with marzipan, rum, and dried fruits. This fruit cake is long and ﬂat and often resembles a fruit cake.

3. Feast of Seven Fishes: Italy

4. Kolaczki cookies: Poland

This is a traditional Italian dinner that has a seven-course menu. Known as Festa Dei Sette Pesci, a foodie can enjoy octopus, carp, calamari, mussels, shrimp, and fried eel. Not to forget the Italian Panettone that is a traditional tiramisu.

Stuffed with raspberry and apricot jam, cream cheese or sour cream also adds flavor to this variety of fillings. These cookies are folded specially and topped with confectioner's sugar immediately before serving. It adds to the flavor and is quite flavorsome.

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Here is a short and sweet Christmas poem we would love to share with you all. A poem by Norman Wesley Brooks: Christmas is forever, not for just one day, Loving, sharing, and giving, are not to be put away Like bells and lights and tinsel, in some box upon a shelf. The good you do for others is the good you do for yourself. Customs of Christmas in Other Areas

1. Philippines: In the Philippines, the city of San Fernando celebrates the Ligligan Parul (the festival of giant lanterns). It features dazzling parols that symbolize the Star of Bethlehem. Each parol consists of thousands of spinning lights that illuminate the night sky. This festival has made San Fernando the "Christmas Capital of the Philippines".

2. Sweden: The Yule Goat is a Swedish Christmas symbol dating back to ancient pagan festivals. In 1966, the tradition underwent a transition. Someone came up with the idea of making a giant straw goat, now referred to as the Gavle goat. According to the ofﬁcial website, the goat is more than 42 feet tall, 23 feet wide, and weighs 3.6 tons. Fans can livestream every year the construction of it on Sunday of Advent.

3. Finland: On Christmas morning, Finish families make a porridge of rice and milk topped with cinnamon, milk, or butter. Whoever ﬁnds the almond in the porridge wins. Of course, to please the kids some families make sure it comes into their plates and they aren't upset during the festive environment.

4. Barbados: A typical scene in Barbados is of a table with a baked ham decked up with pineapple and sorrel glazes, a rum cake, and Jug Jug, a dish inspired by the Scottish inﬂuence on the island combining of pigeon peas, corn ﬂour, herbs, and salt meat.

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Lesser Known Facts about Christianity: Ÿ

The United States of America has the highest Christian population:

With almost 225 million Christians or about 70% of the population in the United States of America remains the nation of the Christians. Ÿ

The average age of Christians around the world is 30 years:

The number is similar to the global average age. The Muslim population in general is much younger, with an average age of 23. Ÿ

Jews and Christians have a higher education than any other religious group in the world:

The number of years for formal education for Jews and Christians is 13.4 and 9.3 years respectively. Muslims and Hindus are the two main religious groups with the lowest formal education, with an average of 5.6 years. Ÿ

Jesus Christ of Nazareth is the founder and central ﬁgure of Christianity:

Every single aspect of Christianity is inﬂuenced by the life and teachings of Jesus. Christians believe that Jesus is God incarnate and that only through Him can people be saved and have a place in heaven.

Conclusion: Christmas Eve is the most awaited part of the year. People keep on making plans for that particular day. At this time all the resentment and rage are long gone. Relatives, friends, and families come together to make the most of this time by creating memories till the next Christmas Eve. The house is ﬁlled with joy and bliss. May we all learn to give, just more and more giving, without expecting anything in return! We immediately assume to get something from someone, but practicing selﬂessness will take you miles. Let's take a plunge to help those in need, and bring blossom to their lives. Our hearts are so full after writing this blog. Merry Christmas to all of you. Have a great one and keep showering your love on us. Hope you had a good read. HAPPY SOLSTICE!

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FOUNDERS

R E V I E W

Roy Reznik

ESTABLISHMENT YEAR:

2020

Assaf Rappaport

HEADQUARTERED:

NYC NO. OF EMPLOYEES:

Ami Luttwak

650 WEBSITE: www.wix.com Yinon Costica

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Overview: Wiz is a cloud security startup. The company's platform analyzes computing infrastructure hosted in AWS, Azure, GCP, and Kubernetes. According to the information of 2023, Wiz employed over 650 employees, with a maximum of sales and marketing personnel. The individuals are scattered across North America and Europe while most engineering individuals are based in Tel Aviv, Israel. The company partners with Amazon Web Services (AWS), Google Cloud, Azure, Alibaba Cloud, and VMware. With their visionary and talented team, they are on a mission to help organizations create secure cloud environments that accelerate their businesses. As fraud and hacking have increased these days, securing your personal or organizational information has become extremely vital these days.

Pros and Cons: Wiz is a full-stack multi-cloud security platform. It is trusted by security teams all over the world. The company has protected over 5 million cloud workloads securely and successfully. The organization provides products like agentless scanning, foundational risk assessment, graph visualization, and toxic combinations. Wiz connects in minutes via API and achieves full coverage across PaaS resources or virtual machines. It continuously enforces correct conﬁgurations across cloud resources and monitors workloads. The IT security industry shows interconnections between technologies running in your cloud environment and immediately visualizes the pathways to breach.

PROS

CONS

Exceptional UI

Provides too much information at times

Provides the needed data and functional processes

Cost-effective

User-friendly

Lacks a paid training and certiﬁcation program Some dashboards are tricky to understand Compliance modules are limited

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Features: A variety of products with a focus on providing security at all times is the core belief of the Wiz organization. Being a cloud security company, a variety of products according to client's needs are provided to them too. Until now cloud security companies have created thousands of low-priority alerts because they look at vulnerabilities or misconﬁgurations in isolation.

1. Snapshot Scanning: The system takes a snapshot of each VM system volume and analyzes its operating system, application layer, and data layer statistically with no performance impact.

2. Noise-cancelling alerts: Collapses alerts for related resources into one alert (e.g. multiple VMs part of an instance group or containers from the same image).

3. Remediation workﬂow: It sends risk alerts to the right people to ﬁx using built-in integrations to Slack, ServiceNow, Jira, and more.

SOME IMPORTANT FEATURES ARE:

4. Extensibility: Built on Wiz's robust and fully documented webhooks and APIs that enable easy integration to any data platform you need.

3. Business Plan: The business plan offers 10 collaborators, 100 GB storage space, a standard marketing suite, standard site analytics, accept payments, and standard e-commerce. The business plan costs Rs. 799/month.

1. Light Plan: The light plan offers just the basics. 2 collaborators, 2 GB storage space, a light marketing suite, and a free domain for 1 year. The price of the light plan is Rs. 199/month.

WIZ PLANS: 4. Business Elite: The elite plan offers 15 collaborators, unlimited storage space, an advanced marketing suite, advanced site analytics, advanced developer platform. With more features added, the business elite plan is up to Rs. 1,599/month.

2. Core Plan: The core plan has 5 collaborators, 50 GB of storage space, a basic marketing suite, a free domain for 1 year, basic site analytics, accept payments, and basic e-commerce. The price of the core plan is Rs. 399/month.

5. Enterprise Plan: This plan offers everything without any restrictions. Unlimited collaborators, multi-site management, single sign-in, dedicated success manager, and much more. The prices are not revealed yet in this one.

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Customer Reviews: A lot of businesses are using the Wiz cloud security system and seem quite satisﬁed with it. The features it offers, the amount of information, the User Interface, and plans are very much on-point. A lot of customers are happy about the quick response of the backend team to help in matters of despair.

COMPLETE VISIBILITY OVER MY CLOUD ASSETS AND THEIR SECURITY POSTURE, LIKE MAGIC.” The UX amazingly, it's responsiveness and ability to pack tons of data into a single page. You can see everything you need and if it is not there pre-built, you can just filter out exactly what you are looking for and get the whole picture just via the security graph. Wiz can dig deep and find connections between components, asses those, and emphasize the critical from everything else. I can prioritize with Wiz with no effort on my part and most importantly I can customize the rules to fit my organization perfectly with unmatched granularity. Lastly, the recommendations are precise.

LEADER IN CLOUD SECURITY MONITORING!” Wiz has helped my team and me gain visibility and context into the security health of our cloud resources. Its recommendations and proactive screening of cyber and cloud vulnerabilities along with tailor-made remediation and preventive actions have helped us stay risk-aware and secure our cloud assets in a single place.

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New Era Of Luxurious Time Keeping time with elegance and precision, there exists a name that stands above all others—Rolex watches. These timepieces are not merely instruments, they are ﬁnely crafted chapters in the rich history of horology—a place of weaving a legacy of sophistication and innovation in between metal pieces. The mere utterance of “Rolex watches” creates an atmosphere of timeless luxury, where painstaking craftsmanship meets state-of-the-art technology. From the iconic Oyster Perpetual to the illustrious Submariner, every Rolex creation is a living legend and a symbol of unwavering dedication to excellence. Such accuracy would have bafﬂed Einstein himself in his theories of time and relativity. Let us unravel the mystique concealed behind the crown, where each tick of a Rolex watch resonates with the heartbeat of horological mastery.

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The Beginning of a New Era Founded by Hans Wilsdorf, rather than any “Hans Rolex” as any of us would have guessed, in the year 1905, in London. He aimed to make it short and simple, a name that was easy to pronounce in any language. Moreover, the term “Rolex” possessed onomatopoeic qualities, echoing a sound like the winding of a watch. It is practicality shone through, given that the name was compact enough to effortlessly grace the face of any watch. Wilsdorf's profound appreciation for precision timekeeping paved the way for the Rolex watches to surge in popularity in 1910. That pivotal year marked a historic milestone as Rolex became the

inaugural wristwatch to bear the esteemed Swiss certificate of chronometric precision, bestowed by the official Watch Rating Centre in Switzerland. This certification proved transformative, sparking a notable uptick in sales. Ÿ

Empire at sea, both in warfare and commerce. This achievement set the stage for Rolex to establish itself as a provider of mechanical precision coveted by many. Ÿ

In 1914, Wilsdorf further solidiﬁed Rolex's reputation by securing a “Class A” Precision Certiﬁcate from the Kew Observatory, typically reserved for marine chronometers. This recognition resonated particularly with British customers, who recognized the critical role of accurate timekeeping in the dominance of the British

The brand's ascent to popularity reached new heights with the introduction of the ﬁrst waterproof watch. Rolex's commitment to innovation, coupled with its timeless design, launched it to the forefront of the luxury watch industry. Since its inception, Rolex has consistently delivered cuttingedge accuracy, solidifying its position as a pioneer in high-end timepieces.

Awareness and Association of Rolex Watches Brand awareness:

Brand association:

As a premier luxury brand, Rolex enjoys widespread recognition among its potential customers. The brand establishes connections by sponsoring events and utilizing social media platforms to showcase the value of its wristwatches. The Rolex narrative extends beyond extreme exploits to encompass more commonplace sports competitions. These include the 24 Hours of Le Mans and noteworthy partnerships like being the ofﬁcial sponsor for the Women's World Golf Rankings. This approach allows Rolex Watches to resonate with a diverse range of audience.

For a brand like Rolex, it's essential to engage in positive impact activities beyond being just a large manufacturing entity. Rolex consistently sponsors organizations like National Geographic to contribute to aqua and nature conservation, wildlife protection, and various environmental causes. This association extends to Rolex's commitment to technological advancements, exempliﬁed by innovations like waterproof cases and resistance features. This effort showcases the brand's dedication to both environmental stewardship and ongoing technological improvements.

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Market and Distribution Strategy I. Marketing Strategy: What sets this brand apart is the impeccable craftsmanship of its watches along with the ingenious marketing strategies. This combination together has propelled it to the pinnacle of global luxury.

Compelling Stories:

Partnerships and Sponsorships:

One of the key strategies lies in the brand's ability to craft a compelling story. Rolex doesn't just sell watches; it sells a lifestyle, an embodiment of success and achievement. Through carefully curated campaigns, Rolex aligns itself with icons of achievement, from explorers conquering the highest peaks. The brand's association with excellence isn't just implied, it's boldly proclaimed through these captivating narratives.

By gracing the wrists of inﬂuential personalities, celebrities, and sports icons, Rolex embeds itself in the fabric of success. The brand strategically sponsors events that align with its values, from Formula 1 racing to Wimbledon. These associations are responsible for the enhancement of Rolex's visibility.

Exclusive Distribution:

Digitalizing:

Rolex has also mastered the art of scarcity. By controlling the supply of its watches and releasing limited editions, the brand creates an aura of exclusivity. The scarcity principle fuels desirable Rolex watches into timepieces and coveted artifacts.

The brand's social media presence is a gallery of aspirations, showcasing watches and the experiences they embody. From Instagram to YouTube, Rolex crafts a visual narrative that transcends the tangible, inviting enthusiasts into a world where time is not just measured but lived.

II. Distribution Strategy:

Overcoming Challenges for a Sustainable Future

Distribution is pivotal for any product, and Rolex's strategy distinguishes it from other watchmakers. A Rolex isn't just a watch; it's a rarity. With a limited number of exclusive stores globally, the brand crafts an air of exclusivity. Rolex predominantly distributes through its stores, e-commerce platforms, and select multi-brand outlets. Despite producing around 2000 watches daily, their scarcity ampliﬁes desirability, making each Rolex a coveted emblem of distinction.

Even brands like Rolex face challenges in the pursuit of perfection. Challenges to dethrone the king of watchmaking, challenges like a sudden change of leadership and decline in sales worldwide. Throughout its history, Rolex watches have encountered a series of challenges that have tested its mettle.

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List of 10 Best Rolex Watches Revolutionizing Time 1953

2020

1963

1953

1945

Rolex Submariner 41mm

$9,150

10,700

Rolex Submariner 126610LV

Rolex Explorer II 226570

2021

$10,800

$9,650

Rolex Daytona

Rolex Submariner 5513

1962

$21,995

$12,258

Rolex Explorer 36mm

Rolex Oyster Perpetual 126000

1950

$6,450

$9,055

Rolex Datejust

Rolex Submariner 14060

$4,800

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1955

Rolex GMT-Master II 'Pepsi'

1990

$7,000

FAQs 1. What makes Rolex so special? Rolex is renowned for its precision, craftsmanship, and enduring style. Each timepiece is a testament to the brand's commitment to excellence and innovation. 2. Why are Rolex watches so expensive? The high cost is justified by the meticulous craftsmanship, quality materials, and extensive research invested in creating each watch. The exclusivity and brand prestige also contribute to their premium pricing. 3. Are Rolex watches a good investment? Yes, Rolex watches are often considered a sound investment. Their reputation for quality and timeless design tends to be appreciated over time, making them sought-after collector's items. 4. How can I spot a fake Rolex? Genuine Rolex watches have distinct features, including a smoothly sweeping secondhand and a hologramencoded sticker on the case back. Purchasing from authorized dealers and being aware of these details can help identify authenticity. 5. Do Rolex watches hold their value? Yes, Rolex is known for retaining its value well. The combination of craftsmanship, brand prestige, and limited availability contributed to their value appreciation over the years. 6. Can I wear my Rolex in water? Most Rolex are water-resistant, and some are specifically designed for underwater use. However, it's crucial to check the specific water resistance rating of your model and ensure it

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undergoes regular servicing to maintain this feature.

9. Are vintage Rolex watches a good buy?

7. How often should I service my Rolex watch?

Vintage Rolex watches can be a great investment, but it's crucial to authenticate and verify their condition. Purchasing from reputable dealers or having a thorough appraisal is recommended.

Rolex recommends servicing every 10 years, but it may vary based on usage. Regular maintenance ensures optimal performance and longevity of your timepiece. 8. Can I customize my Rolex watch? Rolex offers limited customization options. While you can choose certain features during purchase, extensive modiﬁcations may void the warranty and affect the watch's authenticity.

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10. Where can I buy an authentic Rolex watch? To ensure authenticity, it's recommended to purchase Rolex watches from authorized dealers or reputable sources. Be cautious of deals that seem too good to be true, as counterfeit watches are prevalent in the market.

JANUARY 2024

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