Esthetician,Reexologist, IPL Laser Technician, Energy Healer.
MARKETING COORDINATOR (AMERICAS)
Peter J.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Debra F .
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Ashwini D. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
ATrailblazer in Holistic Aesthetics!
Inaworldoftendominatedbygenderinequality, hasemergedasatruetrailblazerintheholistic IdaFanelli aestheticsindustry.Herjourney,markedbyresilienceandunwaveringdetermination,servesasaninspirationto aspiringentrepreneursandbeautyenthusiastsalike.
FromherhumblebeginningsasaMedicalLaboratoryTechnologist,Ida'scareertookanunexpectedturn.Laidoff fromherhospitalposition,shesoughttoretrainanddiscoveredanewfoundpassionforpersonalcare.Thisled hertodelveintotheworldofholisticaesthetics,whereshequicklyestablishedherselfasavisionaryleader.
Ida'sphilosophycentresaroundtheinterconnectednessofphysicalandemotionalwell-being.Herholistic approachtoskincareinvolvesacombinationoftraditionaltechniquesandcutting-edgetechnology.AtEsthetics byIda,clientscanindulgeinawiderangeoftreatments,fromclassicmanicuresandpedicurestoadvanced therapieslikereflexologyandIPLlasertreatments.
Despitethechallengesfacedbythebeautyindustry,Ida'sunwaveringdeterminationhasallowedhertothrive. TheCOVID-19pandemicpresentedsignificantobstacles,forcingthesalontotemporarilycloseitsdoorsand adapttonewsafetyprotocols.However,Ida'sresilienceandinnovativespiritenabledhertonavigatethese challengesandemergestrongerthanever.
IdaFanelli'sjourneyisatestamenttothepowerofpassion,perseverance,andaholisticapproachtobeauty.Her dedicationtohercraftandhercommitmenttoprovidingexceptionalclientexperienceshavemadeherabeloved figureintheindustry.Asshecontinuestoinspireandempowerothers,Ida'slegacywillundoubtedlyleavea lastingimpactontheworldofholisticaesthetics.
Shalmali W.
IdaFanelliisanamesynonymouswithholisticbeautyand wellness.Shehasrevolutionisedtheindustrywithherinnovative approachandunwaveringcommitmenttoclientsatisfaction.
FromherhumblebeginningsasaMedicalLaboratory Technologist,Ida'sjourneyintotheworldofholisticaestheticswas unexpectedyetinspiring.Drivenbyapassionforpersonalcare andadesiretohelpothers,sheembarkedonapaththatwouldlead hertobecomearenownedaesthetician,reflexologist,IPLlaser technician,andenergyhealer
EstheticsbyIdaoffersacomprehensiverangeoftreatments,from classicmanicuresandpedicurestoadvancedtherapieslike reflexologyandIPLlasertreatments.Thesalon'sfocusonholistic wellnessensuresthateveryclientreceivespersonalisedcare tailoredtotheiruniqueneeds.Bycombiningtraditionaltechniques withcutting-edgetechnology,Idahascreatedahavenofrelaxation andrejuvenation.
Despitefacingnumerouschallenges,includingtheCOVID-19 pandemic,Ida'sunwaveringdeterminationhasallowedherto overcomeadversityandthrive.Herabilitytoadapttochanging circumstancesandembracenewtechnologieshasbeen instrumentalinthesuccessofEstheticsbyIda.
IdaFanelli'slegacyextendsbeyondhersalon.Sheisamentor,an innovator,andaninspirationtoaspiringaestheticians.Her commitmenttoprovidingexceptionalclientexperienceshas earnedheraloyalfollowingandareputationasaleaderinthe holisticaestheticsindustry.
10 Ida Fanelli 18 26
The Heart of the Netherlands: Experience the Magic of Amsterdam Breaking Down the Average Salary in the U.S.- What You Need to Know
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Nestlé: From Baby Formula to Global Leader
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The Case For Choosing RAM over SSDs For Your Business
IDA IDA FANELLI The Woman Behind Esthetics by Ida: A Story of Strength, Innovation,and Dedication Esthetician,Reexologist, IPL Laser Technician, Energy Healer.
Certicates and Awards: GrowthStrategiesPavingtheWayfor Success AturningpointinthegrowthofEsthetics byIdawasthestrategicuseoflocalcoupon pamphlets.Thiseffectivemarketingtool attractednewclientsandenabledstrong relationshipswithinthecommunity.
Astechnologyevolved,thebrandembraced digitalplatformslikethecreationofa website,andutilizingsocialmediaopened upnewavenuesforreachingpotential clients.Thisshiftinmarketingstrategy playedapivotalroleinthecontinued growth.
Technologyhasalsoenhancedthecustomer experience.Theadoptionofcellphonesfor appointmentschedulinghasstreamlinedthe process,providingconvenienceforclients andthebusiness.Additionally,advanced technologiesliketheAMDfootdetox,IPL (Laser)forskinrejuvenationandhair reductiontreatmentsandLEDlighttherapy haveelevatedservicequality.Staying innovativeandcompetitiverequiresa proactiveapproach.Idaremainsdedicated toherholisticbeliefsandactivelyfollows industrytrendsanddevelopments.By listeningattentivelytoherclients’needs andpreferences,shecanadaptherofferings tomeetevolvingmarketdemands.
TheenduringsuccessofEstheticsbyIda canbeattributedtoseveralkeyfactors. Ida’sextensiveknowledgeandwillingness toshareherexpertisehaveearnedhera loyalclientele.Moreover,hercommitment toofferingreasonableprices,exceptional service,andhigh-qualityproductshas solidifiedherreputationasatrusted providerofholisticbeautytreatments.
Ida’sjourneyisatestamenttothepowerof resilience,leadership,andarelentless pursuitofpassion.Throughdedicationand acommitmenttoexcellence,shehasnot onlyovercomechallengesbuthasalso madealastingimpactonhercommunity Herstoryisabeaconofinspirationfor thoseseekingtomakeadifferenceintheir chosenfield.
Blueprint for Leadership Success For aspiring leaders seeking to make a lasting impact, Ida Fanelli offers invaluable guidance:
Prioritize Integrity: Uphold ethical principles and operate with honesty and transparency.
Exude Condence: Believe in your abilities and project a sense of self-assurance.
Stay Grounded: Resist the urge to be swayed by external pressures or expectations.
Be Open-Minded: Embrace new ideas and perspectives while staying true to your core values.
Foster Resilience: Cultivate the ability to overcome challenges and setbacks.
By following these principles, aspiring leaders can steer the intricacies of their industries with condence, authenticity, and a lasting impact.
Think you’re in a city, exhausted from traveling and working, craving coffee and pastry to recharge your body. You walk into a well-known coffee shop, place your order, but the waiter informs you this is not the right shop to get what you want. If you want to fulll your orders, you should visit a different shop, Kofehuis. Yes, in Amsterdam, a city in the Netherlands, where people go to coffee shops to buy and use cannabis, not to drink and enjoy coffee. The city has much more to offer; there are countless interesting places, mouth-watering foods, and unforgettable experiences waiting for you to discover.
In this article, you will learn about the rich and fascinating history of the city, some of its interesting facts, and a brief guide on how to explore the city.
WhereisAmsterdamLocated? ThecityisinthewesternpartoftheNetherlands,inaregioncalledNorthHolland.Itliesatthenorthernendofthe Amsterdam-RhineCanalandisabout100kilometers(62miles)fromtheNorthSea.ThecityiswheretheAmstelRiver meetstheIJBay,makingitanimportantspotfortradeandtravel.
Amsterdamhasamildclimatewithwarmsummersandcoolwinters,makingita greatplacetovisitallyear.Thebesttimestogoareinspringandearlyautumn,when theweatherisniceandtherearefewercrowds.Eachseasonbringsitsuniquecharm!
and Best Time to Visit SEASON Spring (March to May)
This is one of the best times to visit, as the weather starts to warm up and the tulip season begins. The beautiful ower displays in parks and gardens make it a picturesque time to explore the city.
Summer (June to August)
Summer in the city can be warm, with longer days and many outdoor festivals. It’s a popular time for tourists, so expect larger crowds at major attractions. Enjoying the city’s parks and canals is a highlight during this season.
Autumn
Winter (September to November) (December to February)
Autumn is another great time to visit. The weather is still pleasant in September, and the fall foliage adds color to the city. By November, the holiday season begins, with festive markets and decorations.
Winters are cold, with occasional snowfall. While it’s the least busy season for tourists, the city is beautifully lit for the holidays, and you can enjoy winter activities like ice skating.
Withthehelpoftheaboveinformation,youcansayspringandearlyautumnarethebesttimestovisitAmsterdamwhenthe weatherispleasantandtherearefewercrowds.
Key Events You Should The city is home to a variety of exciting events that bring the city to life. From the vibrant celebrations of King’s Day to the dazzling Amsterdam Light Festival, these key events showcase the city's rich culture and unique charm. Here are some must-see events you should never miss!
KING’S DAY DANCE EVENT LIGHT FESTIVAL On 27 April, this event is celebrated as the birthday of King Williem Alexander. The whole city turns orange with people enjoying the street markets, music, and parties, including fun boat parades on the canals.
In mid-October, ADE brings one of the world’s biggest electronic music festivals. It features performances, workshops, and conferences that draw music and art lovers across the globe.
From late November to midjourney, the city is decorated with beautiful light art. Artists from around the world collect here and create amazing lights that brighten the canals, and create a magical sight.
TULIP FESTIVAL MUSEUM NIGHT Each year in April, the city celebrates the famous tulips with colorful displays all over the city—streets, parks, and gardens all lled with bright tulips, which give a stunning view.
This event is usually held in November, and you can enjoy the museum after dark. Special music and art installations create a fun atmosphere that each art lover enjoys.
Richand Fascinating History Amsterdamhasarichand fascinatinghistorythatbegan asasmallfishingvillageinthe 12thcentury Thecity'sname comesfromadambuiltonthe AmstelRivertoprevent flooding.
Inthe17thcentury,duringthe DutchGoldenAge,thecity becameamajortradingcenter thankstotheDutchEastIndia Company.Thisperiodsawthe constructionofitsfamous canalsandbeautifulbuildings.
The18thand19thcenturies broughtgrowthanddiversity, withartistslikeRembrandtand Vermeermakingtheirmarkon thecity.However,thecityalso faceddarktimesduringWorld WarII,whenmanyresidents, includingJewishcitizens,were persecuted.TheAnneFrank Houseservesasareminderof thishistory.
Afterthewar,thecity transformedintoamodern, multiculturalcityknownforits progressivevalues.Today,it attractsmillionsofvisitorswho cometoenjoyitsrichhistory, stunningcanals,andvibrant culture.
Foods You Must Try Thecityoffersavarietyofdeliciouslocalfoodsthat reflectthecity’srichcultureandhistory.Fromthe sweetandcrispystroopwafelstothesavory bitterballen,there’ssomethingforeverytaste.Don't forgettotrythefamousDutchcheeseslikeGouda andEdam,andindulgeintraditionalstreetfoodlike haring.
• Stroopwafel:Thisdishisafamousandloved treatforitssweet,chewytextureanddelicious flavor.Itconsistsoftwothinwafflelayerswith asyrupfillinginthemiddle.Youcanfindthis foodeverywhereinthecity,fromstreetmarkets tocafes.
• Bitterballen:Itisatraditionalfoodmadefrom beef,beefbroth,andflourandisoftenenjoyed asasnack.
• Pancakes:Itisapopularlocalfoodfamousfor breakfastandavailableindifferentflavors.The majoringredientsusedinitareflour,milk,salt, eggs,bananas,chocolate,andalmonds.
• Haring:Itisatraditionalfoodfamousforits freshandsaltyflavor Themajoringredients usedinitarefreshherring,onions,andpickles.
• DutchCheese:TheNetherlandsisworldfamousforitscheese,especiallyGoudaand Edam.Theyhavebeensymbolizingtherich flavor,longhistory,andversatilityofthecity foryears.Themajoringredientsusedin preparationarecow’smilk,salt,andrennet.
7 Interesting Facts About Amsterdam You Didn’t Know Thecityisfullofsurprises,witharichhistoryandunique culture.Fromitsiconiccanalstoitsvibrantneighborhoods, there’ssomuchmoretodiscoverbeyondthewell-known attractions.Herearesomeinterestingfactsaboutthecitythat youmightnotknow!
1. TheoriginalnameofthecityisAmstelredam,whichwas namedaftertheAmstelRiver.Formerly,thecitywasa smallfishingvillagewherepeoplereliedontheriverfor agriculture.
2. Thecityisbuilton11millionwoodenpolesduetoits softandmarshyground.Thesepolessupportmanyofthe city’sfamousbuildings,likecanalhouses.Manyofthese poleshavelastedforyears,showcasingtheintellectand artworkofbuildersinhistory
3. ThecityhasthesmallesthouseinEurope,whichis2.02 meterswideand5metersdeep.Incontrasttothis,the widesthomeinthecityis22meterswide,named Trippenhuis,aftertheTripbrotherswhobuiltit.
4. Thereare160coffeeshopsinthecity,butnoneofthem sellcoffeeortea;therepeoplecanbuyandusecannabis.
5. TheHaystackBreweryfoundedHeineken,theworldpopularbeerinthiscity.Intheyear2011,roughly2.7 billionlitersofbeerwerebrewed.
6. Thereareroughly2,500houseboatsinthecity,manyof whichare100yearsold.Thesehouseboatshelppeople facinghomeshortagesandattractvisitorsfromacrossthe globe.
7. Therearemorethan90museumsinthecity;someof themconsideredbestaretheVanGoghMuseumandthe RijksmuseumofArtandArtifacts.Therearealsosome quirkymuseums,suchasTheCatCabinet,whichisall aboutcats,completewithcatart,sculptures,andeven residentcats.
Conclusion Whetheryou’reafood,art,music,history,ornaturelover, Amsterdamholdslotsofsurprisesforyoutodiscover.Thecity’s beautifulcanals,livelyneighborhoods,andrichcultureinvite youtoexploreitsmixofoldandnew.Planyournexttriptothis amazingdestination!
DidyouknowNestlé,oneofthelargestfoodandbeveragecompaniesintheworld,operatingin189 countrieswithover2000brands,starteditsjourneywiththesimpleideaofmakingamilk-basedbaby formulatohelpbabieswhocouldn'tbebreastfed?Lastyear,therevenueofthecompanywas$0.11T, whichisanincreaseof $0.0084Tthanin2022.Withthisfast-growingmarketvalue,thecompanyhas beeninspiringstartupsandotherindustrieswithinnovativeideasthatprioritizesustainabilityand quality,perfectlyencapsulatedinitstagline,“GoodFood,GoodLife.”
Inthisarticle,youwilllearnaboutthebrandhistoryofNestlé,majorproducts,interestingfacts, marketingstrategies,andchallengesinbecomingthelargestfoodandbeveragecompany.
Brand History Nestléwasfoundedin1866bypharmacistHenriNestléinVevey, Switzerland,startingwithamilk-basedbabyformulaforinfantswho couldn’tbebreastfed.Thisproduct'spopularityledtothecreationof thecompanybrand,andin1905,itmergedwiththeAnglo-Swiss CondensedMilkCompanytoexpanditsdairybusiness.
Intheearly1900s,thecompanyaddedchocolateandcoffeetoits productline,launchingNescaféin1938.DuringWorldWarII,the companyprovidedfoodforsoldierswhilecontinuingtoinnovate. Afterthewar,thecompanyacquiredseveralcompaniesandexpanded itsofferingstoincludebabyfood,frozenmeals,andpetfood.Itgrew globally,becomingamajorplayerinthefoodandbeverageindustry whilefocusingonqualityandnutrition.
Inthe21stcentury,thecompanyprioritizedhealth,nutrition,and sustainabilitybysourcingingredientsresponsiblyandusingecofriendlypackaging.Itadaptedtoconsumerpreferencesbyoffering healthieroptions,embodyingitsslogan,“GoodFood,GoodLife,”to reflectitscommitmenttonutritious,high-qualityfood.
Story of Nestlé Logo Thecompanylogo,oneofthemostrecognizablesymbolsinthefoodindustry,hasarichhistoryreflectingthecompany’s values.
OriginandDesign
Foundedin1866,theoriginallogofeaturedthename“Nestlé”aboveastylizedimageofababyandanest,symbolizingcare andnurturingforinfants.
Evolution
AftermergingwiththeAnglo-SwissCondensedMilkCompanyin1905,thelogowasupdatedtoincludetwobirdsfeeding theiryounginanest,emphasizingfamilyandnourishment.
ModernLogo
Today,themodernlogoofthecompanyfeaturesinaboldfontalongsidetheiconicnestwiththreebirds,reflectingthe brand'sdedicationtoinnovationandsustainabilitywhilehonoringitsheritage.
Symbolism
Thelogosymbolizesnourishment,care,andfamilyvalues,aligningwiththecompany’smissiontoprovidehigh-qualityfood andbeverages.Overall,thecompanylogohasevolvedtorepresentalegacyofcare,quality,andinnovation.
MarketStrategies TheNestlémarketingstrategyhasbeenacrucialfactorinpositioningthecompanyonthelistoflargestcompaniesinthe globalmarket.Thesestrategieshaveredefinedthewayhowtoengagewithcustomers,establishapresence,andmakea lastingimpressionontheirbrainsthroughdigitalmediumsorlocalstores.Here,youwilllearnaboutsomeofthemarketing strategiesthathelpeditbecomeaglobalcompany
Ÿ Boostingbrandawareness:Thecompanyinvestsinmultipleadvertisingcampaignsacrossvariouschannelsthrough sponsorshipsandpartnerships,helpingitsproductstobeeasilyrecognizedandhavepositiveperceptionsaboutthebrand.
Ÿ Enhancingcustomerengagement:Thecompanyutilizessocialmediaplatforms,emailmarketing,andother communicationchannelstoengagewithcustomers.Ithelpsinbuildinglong-termcustomerloyaltyandestablishingitself asatrustedbrand.
Ÿ Increasingsocialpresence:Whenthecompanyisreadytolaunchnewproducts,primarilytheinformationissharedon socialhandles,whichincreasescuriosityamongpeopleandenhancestheoverallsellingrateofthatproduct.Social handlesalsohelpincalculatingthefeedbackfromcustomersandaddressingwhatchangesneedtobemadetomake productsthecustomer'sbestchoice.
Ÿ Expandingintoanewmarket:Withtheincreasingdemandforthecompany’sproducts,storesareopenedinthenew market,whichhelpscustomerstravellessandgettheirchoice.Ultimately,helpingthecompanyexpandintonewspaces andoccupythemarket.
Nestlé’sChallenges Thecompanyfacesseveralchallenges,includingreducingplasticwasteandmanagingwateruse.Italsoneedstokeepup withconsumerdemandforhealthierproductsandmakesureitssupplychainisethical,especiallyforcocoaandpalmoil. Dealingwithdifferentfoodregulationsinmanycountries,alongwitheconomicchangesandcompetitionfromsmaller, organicbrands,addsmorepressure.Publicconcernsaboutitsenvironmentalimpactandfairpracticesalsoaffectits reputation.Lastly,thecompanymustadapttothegrowingtrendofonlineshoppingandstayinnovativetokeepitsleading positioninthemarket.
7 Interesting Facts About Nestlé You Didn’t Know Thejourneyofthecompanyisfilledwithremarkablemilestonesandlesser-knownfacts.Startingwiththesmallideaof makingababyformulatomanagingover2000brandsfilledwithinterestingfacts.Hereare7factsthatwillrevealhowthe companygrewandbecameagloballeaderinthefoodandbeverageindustry.
Thecompanyisworkingtoreduceplasticproductsand sourceproductsresponsibly.Italsoaimstoreduceemissions ofgreenhousegasesby2050,spreadingawarenessandthe importanceofusingenergy-efficientappliances.
Today,thecompanyhasmorethan2000brands,butthat doesn'tmeanithaslaunchedallofthem;manywere acquired:Gerber(babyfood)in2007andBlueBottleCoffee in2017.
DuringWorldWarII,thecompanyprovidedfoodtothe soldiers,whichultimatelyhelpeditinbrandmarketing. 3.
Thecompanyisinvolvedinmultiplecharityworks,likethe NestléCocoaPlan,whichaimstoimprovethelivingstandard ofcocoafarmersandpromotesustainablefarming. 4.
Thecompanyinvestsheavilyinresearchanddevelopment;it has22researchcentersglobally,wheretheyfocuson nutrition,health,andwellness. 5.
BrandslikeNespresso,KitKat,andNesquikdomorethan$1 billioninsalesinayearandarethehighest-sellingproducts fromthehouseofthecompany. 6.
Thecompanyemploysmorethan300,000peopleforallthe brands.
Conclusion Nestlé'sjourneyfromstartingwitha smallideaofamilk-basedformula tobecomingthegloballeaderin foodandbeveragecompaniesisan exampleofitsinnovativespiritand commitmenttoquality.Today,the companyisaninspirationfor startupsandestablishedbusinesses alike,provinghowdedicationto sustainabilityandconsumerhealth candrivesuccess.“GoodFood, GoodLife”isn’tjustatagline—it’s apromisetotheworld.
The Case For Choosing For Your Business 
