Top 5 AR/VR Solution Provider In 2022

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From Editor’s Desk

The Virtual Revolution!

Manycompaniesarestilltryingtoadapttotheimmensechangesbrought

aboutbytechnology.Especiallywithtechnologieslikeaugmented realityandvirtualrealitybecomingmainstream,anotherwaveof transformationisconfrontingthebusinessworld.Whilesomecompaniesare strugglingtocopewiththischange,somearetappingintothemassivepotential broughtaboutbyAR/VRandcreativelyusingthetechnologytotheiradvantage.

Inourlatestmagazineissue “Top 5 AR/VR Solution Providers in 2022,” wehave featuredsuchinnovativecompaniesthatarehelpingbusinessesleveragetechnology totheiradvantage.Forseveralyears,TheEnterpriseWorldhasbeenrewardingthe effortsofinnovativecompaniesthatareprovidingtop-notchservicesandsolutions throughourmagazineissues.Thisissuepromisestobeavaluableadditiontoour robustportfolioofpublishedmagazines.

Onthecoveroftheissue,wehavefeaturedParacosma,anAugmentedandVirtual Reality(AR/VR)SolutionsProviderheadquarteredinSanFrancisco,USA,with salesandtechnologyofficesinTokyo,Japan,andadevelopmentcenterin Kathmandu,Nepal.Withoveronehundredemployees,itisabletoprovideits clientswithaone-stopshopforallthings3D.ParacosmaofferscustomARandVR applicationdevelopment,aswellasprovidingcompletedevelopmentteamsto clientsonalong-termbasis.

Paracosmacreatesentirevirtualworldsandproduceslivevirtualevents.Itoffers 3Dmodelcreation,includinghigh-volumeproductionofphoto-realisticmodels. Paracosmaalsocreatessyntheticimagesgeneratedfromsimulated3D environmentstotraindeep-learningAIsystems.Inaddition,ithasa360-degree videoproductionteamanda360videodistributionplatformthatisofferedasa white-labelservice.

We wish you a compelling read!

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Onthecoveroftheissue,wehavefeaturedParacosma,anAugmented andVirtualReality(AR/VR)SolutionsProviderheadquarteredinSan Francisco,USA,withsalesandtechnologyofficesinTokyo,Japanand adevelopmentcenterinKathmandu,Nepal.Withoveronehundred employees,itisabletoprovideitsclientswithaone-stop-shopforall things3D.ParacosmaofferscustomARandVRapplication development,aswellasprovidingcompletedevelopmentteamsto clientsonalong-termbasis.

Paracosmacreatesentirevirtualworldsandproducelivevirtualevents. Itoffers3Dmodelcreation,includinghigh-volumeproductionof photo-realisticmodels.Paracosmaalsocreatessyntheticimages generatedfromsimulated3Denvironmentstotraindeep-learningAI systems.Inaddition,ithasa360-degreevideoproductionteamand 360videodistributionplatformthatisofferedasawhite-labelservice.

In2016,whenParacosmawasfounded,consumerVRjustlaunched withthereleaseoftheOculusRiftandHTCViveVRheadsets.Itwas ayearlaterthatApplereleasedARKitandGooglereleasedARCoreto enablemobileARexperiences.AlltheseAR/VRtechnologieswere verynew.ThechallengeforParacosmawastolearnthetechnologies andplatformsandwhatwaspossibleandhowtocreateAR/VRasfast aspossible.

Paracosmaneededtorampitsexpertise,capability,andcapacityfaster thantheclientsthatwerelookingtoittoknowmorethanthemandto guidetheirprojectstocompletion.Asaresult,thecompanyreallyhad acultureandpracticeofgrowingfasterthanthegeneralmarket.Tothis day,itcontinuesthatfocusonintegratingthelatesttechnologiesand techniquesandinnovatingthroughitsownR&Dtomaintainrelevance inafast-evolvingsector

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2023's Top Strategies For Successful Software Development

24. AmsterdamVenice of the North

Whenonethinksof VirtualReality,itlong seemedlikeascience projectorasci-fifilmthatcould neverbeachieved.However,the technologyhasevolvedsomuch thattoday,virtualrealityisindeeda realityandpeoplearesoeasily enteringintovirtualexperience.

FeaturedastheCoverStoryofthis issueofTheEnterpriseWorld's selectionofTop5AR/VRSolution ProvidersIn2022isParacosma,a virtualrealitycompanydedicated tomakingbetterrealitiesthrough Art,ScienceandExperience.

InthisinterviewwithKenEhrhart FounderandCEO,letusfindout moreaboutthecompany.

Tellusaboutthecompany.

ParacosmaisanAugmentedand VirtualReality(AR/VR)Solutions ProviderheadquarteredinSan Francisco,USA,withsalesand technologyofficesinTokyo,Japan andadevelopmentcenterin Kathmandu,Nepal. Withoverone hundredemployees,weareableto provideourclientswithaone-stopshopforallthings3D. Paracosma offerscustomARandVR applicationdevelopment,aswellas providingcompletedevelopment teamstoclientsonalong-term basis.

Wecreateentirevirtualworldsand producelivevirtualevents.We offer3Dmodelcreation,including high-volumeproductionofphotorealisticmodels. Paracosmaalso createssyntheticimagesgenerated fromsimulated3Denvironmentsto traindeep-learningAIsystems. In addition,wehavea360-degree

videoproductionteamand360 videodistributionplatformthatis offeredasawhite-labelservice.

Whatweretheinitialchallenges youfaced?

In2016,whenParacosmawas founded,consumerVRjust launchedwiththereleaseofthe OculusRiftandHTCViveVR headsets. Itwasayearlaterthat ApplereleasedARKitandGoogle releasedARCoretoenablemobile ARexperiences. AlltheseAR/VR technologieswereverynew. Our challengewastolearnthe technologiesandplatformsand whatwaspossibleandhowto createAR/VRasfastaspossible. Weneededtorampourexpertise, capabilityandcapacityfasterthan theclientsthatwerelookingtous toknowmorethanthemandto guidetheirprojectstocompletion. Asaresult,wereallyhadaculture andpracticeofgrowingfasterthan thegeneralmarket. Tothisday,we continuethatfocusonintegrating thelatesttechnologiesand techniquesandinnovatingthrough ourownR&Dtomaintain relevanceinafast-evolvingsector.

Whichwasthatpointthat triggeredthegrowthofthe company?

Thekeyinflectionpointfor Paracosmacamewithoursuccess inmeetingtheneedsandexceeding theexpectationsofourclients. As aresult,thepercentageofour revenuesthatcamefromrepeat clientscontinuallyincreasedyear afteryear Asweformedlong-term partnershipswithourclients,we generatedongoingdemand. Asfast

aswecouldhireandtrainengineers andartist,wecoulddeploytheir expertiseworkingforexisting clients. Thisenabledustoinvestin growingourteamwithoutthefear thatwewouldgetoutaheadofthe generalmarket.

Todayweseeanotherkeyinflection pointinourmarkets. Withclients' adoptionofremoteworkpractices, thereisnolongerasignificant distinctionbetweenin-housedirect employeesandexternalteam members. Thismeansourexpert engineersandartistscannow integratedirectlyintoclients' productionteams. Itistheclients' roadmap,projectmanagement,task assignments,withourdevelopers andartistssupplementingand extendingtheclients'direct employees. Simplyput,inthepast, companiesoutsourcedAR/VR projectstous,nowtheyinsource ourexpertsonalong-termbasis. Thiscreateslong-termvisibilityfor uson demand,sowecanagain rampourrecruiting,trainingand deploymentasfastasourclients wanttogrow. Withmoreandmore outstandingAR/VRcompanies beingfunded,weprovidethem withtheopportunitytogrowmore quicklyandtoagreaterlevelof qualityofdelivery.

Whatisthereasonbehindyour company'slong-standing success?

Wearefocusedentirelyon facilitatingourclients'success. We arenottryingtocompetewiththem intheirmarkets. Theyarethe domainexperts. Theyknow healthcare,manufacturing,oil& gas,education,hospitality;they

knowstandards,trainingand assessmentrequirements. Weare focusedonincreasingtheir AR/VRtechnologyandexecution expertise,capabilityandcapacity tocompeteandwinagainsttheir competitors.

TheyalsoowntheirIPand innovations. Wearea,usually invisible,behind-the-scenes partnerthatjumpstartstheirtime tomarket,productdelivery,and revenuegrowth. Ascorporations, venturecapitalistsandprivate equityfirmsinvestinmoreand morecompaniesinthissector, thereisanongoingshortageof domestic,directemployee candidates. Wesolvethatissueby bringingaglobaltalentbaseto bearonmeetingthatdemand.

TheProducts/Services-

Whataretheproducts/services thecompanyfocuseson?How areyourservicesdifferentfrom thoseinthemarket?

Therearealotofagenciesand studiosthathaveafewin-house ARorVRdevelopersandmaybea designerand3Dgeneralistartist. But,Paracosmahasthescaleto bringspecializationtobear. That allowsustoraisequalitystandards higheranddeliverabetterend product. Forexample,onourart team,wehavemodellingartists, textureartists,shaders,lighters, riggers,animators,etc. Within modellingwehavehard-surface modelers,organicmodelers, sculpturers,furexperts,etc. Asa consequence,weareableto produceveryhighvolumesof photorealistic3Dmodels.

Thesemodelsareliterallybeing usedtoreplacestudiophotography withrenderedimagesof3D models. Similarly,thereare specialistsacrossourdevelopment team. Thisallowsustoraisethe baronbothqualityandefficiency Furthermore,whenwesupplement clients'in-housedevelopersand artists,wedonothavetoprovidea singlegeneral-purposeconsultant, rathertheycancombineour specialistonanas-neededbasis. So,theyalwayshavethetalents theyneedsupportingtheirproject requirements.

Wedonotnarrowlyfocusonselect platformsorjustmarketingour owntools,welearnandadopt whateverisbestforourclients. Though,inmanycases,we ourselvesareinnovatingaswe inventtechniquestorealizeour clients'vision. Paracosmais regularlyrecognizedasoneofthe mostinnovativeAR/VRcompanies becausewearecontinuallyseeking topushtheboundariestodeliver bestoutcomes.

Howdoyouhelpcompanies increasebusinessscalabilityand sustainability?

Howdoyourserviceshelp companiestoleveragenew technologiestobenefitbusiness?

BecauseofParacosma'slarge benchoftalent,wenotonlyhave theabilitytoleverage specializationanddeepexpertisein multipleareas,aseachnew technologyisintroduced, innovationbecomesavailable,or platformortoolisannounced,we havetheabilitytoassignengineers toimmediatelystartlearninghow toimplementthoseinnovationsto makeourclients'projectsmore successful.

Scalabilityisreallyafunctionof availabilityofpeople(developers andartists)andexpertise. Thatis fundamentallywhatParacosmais providingasabusiness. Sustainability,forabusiness,for ourclients,isaboutefficiencyand valueaswellaslong-term consistencyandreliability Paracosmaisregularlyrecognized asoneofthemosttrustworthyand mostreliableAR/VRsolutions providers. Weliketosaywe deliverUSinnovation,Japanese customerserviceandNepalese value.

Howdoyoudecidetotakethe companyastepfurtherinterms ofyourproducts/services?

Mostofwhatwehavebeen discussingwasinreferenceto developersandartist,their individualskillsandtalents. And, formostofwhatwedo,itisthe manual,directcontributionsthat thoseindividualsandteamsmake thatdeterminethequalityofthe output. Rightnow,manual

ART Making Better R SCIENCE EXPERIENCE

modellingisproducingthehighestquality3Dmodels. But,asa business,Paracosmaispushingthis astepfurther Weareseekingto harnesstechnicalinnovationand toolstoincreasetheefficiencyof ourdevelopersandartists. Inthe caseofdevelopers,wearecreating softwaredevelopmentkits(SDKs) andcoderepositoriestoregularize andimplementbestpracticesacross ourteams.

Forartistswesimilarlyhavemodel andmateriallibrariesthatcanbe usedtoacceleratethecreationof 3Dmodels. Beyondthat,weare investingheavilyinR&Dtodisrupt ourartistsbyimplementing automatedmodelcreationbasedon advancedmachinelearning

techniques. AI(artificial intelligence)is,infact,becominga biggerpartofourbusiness. Oneof ourproductareasisproducingbulk (hundredsofthousandsof) syntheticimagestotraindeep learningsystems. So,wearenow expandingateamofDataScientists alongsideourteamsofAR/VR Developersand3DArtists.

Leadership-

Whatdoyouthinkarethe responsibilitiesofan entrepreneur?

Asaventurecapitalistsince2000, whohasbeenactiveinfounding andcofoundingmanyventures,I havethoughtalotaboutthis

question. Everyonebringstheir ownexperienceto entrepreneurship. Insomecases, thereareFounderswiththetalents ofaCTO(chieftechnology officer). Theymadeanew inventionthatbecomesthebasisfor acompanyoranentiresector Sometimes,theFounderisa businessexpert. Theyseeamarket opportunityorcustomerneedthat isnotcurrentlybeingfulfilled. Thosearethecatalystsforstarting acompany. But,fromthere,those entrepreneursneedtomanageall theotheraspectsofthebusiness, fromhiring,toproduct development,production, marketing,sales,operations, support;withusuallyahugefocus onfundraisingalongtheway.

Oncetheircompanyisoffthe ground,thefoundingentrepreneur canbringonotherleaderstoscale andimproveefficiency. Yet,itis usuallytheFounder'svisionand passion,thethingsthatdrovethem tostartthecompanyinthefirst placethatismostdifficultto replace. And,itisthatvisionand passionthatgetsthecompany throughhardtimes,andthat inspiresemployeestojoinandgive theirbestefforts. Theirroleis reallytoselltheirvision,to employees,toclientsandto investors.

Canyoupleasebriefusabout yourprofessionalexperience?

Myentirecareerhasbeenfocused onadvancingtechnology. Initially, inafamilybusiness. From1996to 2000,inanalysingtechnology trendsfor(publicstock)investors, astheDirectorofResearchfora

Forbes-backedinvestment newsletter Then,asmentioned,as aVCsince2000. AsaVC,Ihave investedinovertwodozen companies,wheremyrolewasto helpthemlaunchandscale. From 2010,Ihavebeenexclusively focusedonhelpinggloballyleadingenterpriseSAAS(software asaservice)companiesenterthe Japanesemarket. Paracosmais reallyaculminationofthat experience. NotonlyhadIgained theexperiencetostartacompany, buthadthevisiontofound Paracosma. Paracosmawas foundedbasedonthe understandingthatwearenotjust seeingtheevolutionofARandVR, butwitnessingamuchmore fundamentalshiftfrom2Dto3D computing.

Justaswetransitionedfromtextbasedmessageboardstotheworld wideweb;fromanalogueaudioto digitalvideo;fromPCstomobile devices;fromon-premisetocloud software;wearenowtransitioning from2Dto3Dtechnology. Thisis enablingnotjustAR/VRbutalso self-drivingcars,additive manufacturing(3Dprinting),deepfakevideosand,aswehaveseen, studiophotographyreplacement, syntheticimages,andvirtualmovie production.

Whatarethekeyachievementsof yourentrepreneurialjourney?

AsacofounderofConcurJapan, MarketoJapan,DemandwareJapan andothers,Iwasabletoreplicate theearliersuccessmyVCfirm, SunBridge,hadincofounding salesforce.comJapan. Thiswas financiallyrewardingandprovided

mewiththeresourcestoself-fund Paracosmathroughitsinitial development. But,beyondthat,it providedtheopportunitytoworkfirst handwiththeFoundersandCEOsof someofthebestglobalSAAS companies.

Iwasabletoseewhatittakestobe successfuldeliveringworld-class solutionstoenterpriseclientsandthe demandsfacedtomeetenterprise requirements. Ialsocertainly benefitedfromworkingwithdozens ofsmallercompaniesaswell. Ihave seencompaniesbothsucceedandfail foralmosteveryreasonpossible. And,thatexperienceisinvaluablein launchingandleadingParacosma. Now,havingParacosmarecognizedas oneofthe“Top5AR/VRSolution Providers”isreallyahighpointofmy journeyaswell.

Howdoyoulookafteryour employees?Whatmakesyourteam unique?

Oneofthechieflessonsofthe Pandemicisthatemployeesarewhat makesacompanyspecialandenables ittosucceed. Companiesdonot succeedbecauseofthedesignoftheir officeortheirheadquarters'location. Companiessucceedbecauseofthe hardworkanddedicationoftheir employees. And,becauseofthe collaborativeteamworkthose employeesareabletodeliver.

WewereluckytobeanAR/VR companyduringthePandemic becausewewereabletomeetand collaboratevirtually. Wecreated virtualoffices,avirtualauditoriumfor companytown-hallmeetings,venues formoviefestivalsandotherlive events. And,thisreallytaughtusto

experienceourownAR/VR technologyandwhatroleitcould playacrossremoteteams. Wehad topioneervirtualmovieproduction becausewecouldnotproduce360 moviesonlocation.

Onawhole,auniquefeatureofour teamisthatitwasfounded, recruitedandscaledtofocuson AR/VRand3D. Weliveand breathe3D. Wearenotalegacy webdesignfirm,noralegacy mobileappcompany. Eachofour employeesisexpertandspecialized inAR/VRdevelopmentand3Dart. Thatiswherewesucceedasateam andabusiness.

Whatwouldbeyouradvicetothe buddingentrepreneurs?

Followyourpassion,notamarket opportunity. Marketschange, companiespivot,hypefades. Don't startacompanybecauseyouseean opportunity. Startyourcompany becauseyoufeelitisyourdestiny Ifyoutrulyfeelthatyouneedto startyourcompanyandcannotpass upthatchance,thenyouwillhave thepassiontosurvivetheinevitable hardshipsandchallengesyouwill face.

Ifyoupursueanopportunityand thatopportunityshiftsorfadesyou areliabletogiveupthepursuit. If youfeelyoucannotlivewithout creatingmusic,painting,writing,or foundingacompany,thenyour stakeholderswillfeelthatpassion anddedication. Theywill recognizethatyouwillmakethe effortsandsacrificestosucceed, becausethatispartofwhoyouare andwhatyoubelieve.

T A S E M Venice of the North

E D M R A

Amsterdam-Veniceofthe

North

Amsterdamiscountedasoneofthe mostbeautifulcitiesinthe Netherlands.Thecanalsystemof Amsterdammakesitanevenmore beautifulcitytovisitonceinalifetime. Amsterdamwasfoundattheaperture oftheriverAmstelanddammedwith themotivetoavoidflooding.The metropolisisacenterandmain attractionformanytouristsasthe metropolishasmanynaturalelements tovisit.

Thearchitectureandstructureofthe metropolisaddsontothebeautyand gloryofthecity.Manyofthe architecturalelementscanbeseenand exploredthroughthestreetsof Amsterdam.Amsterdam,whichisin

theDutchprovinceofNorthHolland, issometimesreferredtoasthe"Venice oftheNorth"becauseofthecity's extensivenetworkofcanals,whichis nowaUNESCOWorldHeritageSite.

Thisblogexplorestheuniquenessand beautyofAmsterdamwithitsdifferent shadesfromitsdayandnightlife.Also focusesonthestructuralandcityscape oftheMetropolis.Let'stakearideat TheVeniceofNorth;Amsterdam.

LandscapeoftheMetropolis

Amsterdamisfoundintheprovinceof NorthHollandinthewestern Netherlands;however,Haarlemserves astheprovince'scapital,not Amsterdam.TheriverAmstelcomesto anendinthecity'scenterandconnects tonumerouscanalsthatleadtotheIJ

intheend.Nearly2metersbelowsea levelisAmsterdam.Sincethe surroundingterrainismadeupof substantialpolders,itisflat.

DuetoitscloseproximitytotheNorth Seaonthewest,Amsterdamhasan oceanicclimatewithpredominantly westerlywinds.Themajorityofthe provinceofNorthHolland,including Amsterdam,islocatedinUSDA HardinessZone8b.Wheneasterlyor northeasterlywindsfromtheinterior Europeancontinentblow,frostsmostly develop.

Thesummersaregenerallywarmwith afewhot,muggydaysandsporadic monthlyrain.Amsterdamislocatedin AHSHeatZone2becausetheaverage dailyhighinAugustis22.1°C,while temperaturesof30°Corhigherare

onlyrecordedonaverageon2.5days. Thetemperatureextremesarebetween 19.7°Cand36.3°C.Onaverage,133 daysayearhavemorethan1mmof precipitation.838mmofprecipitation fallsannuallyonaveragein Amsterdam.

JourneyofAmsterdam

Amsterdamwasfoundedlaterthan otherurbancentersintheLow Countriesduetoitsgeographic locationinwhatwasoncewetland. Farmersbegantosettleinandaround theregionthatwouldlaterbecome Amsterdamasearlyasthreethousand yearsago.Theywerelocatedupstream ofthetributaryAmsteloftheancientIJ river TheAllSaintsFloodof1170was asignificantturningpointinthe evolutionoftheAmstelrivermouth. TheshallowriverIJquickly transformedintoabroadestuary, providingtheAmstelwithanopen accesstotheZuiderzee,IJssel,and othernearbyrivers.Asaresult,the Amstel'swaterflowbecamemore activeandthedrainageofexcesswater improved.ThedownstreamAmstel mouthattractedapermanent populationduetoitsdryerbanks.

Inthemiddleagesofapproximately fromthe14thcentury,Amsterdamwas grantedseveralcityrightsand flourishedwithlargetraderelations withothercountries.Inthe17th century,themetropolisexperiencedits goldenageofalltimes.Theperiodin whichAmsterdamwascountedasthe wealthiestmetropolisinthewestern world.Theshipssailedfromdifferent locationsandDutchcompany'sboth eastandwestwereestablishedmaking themetropolisaDutchcolony.Inthe late18thandearly19thcenturies, Amsterdamexperiencedadecreasein itseconomy.Thecitysuffereddamages asaresultofthewarstheDutch RepublicfoughtwithFranceand

England.DuetoHolland'sincorporation intotheFrenchEmpire,Amsterdam's importancedeclinedtoitslowestpoint duringtheNapoleonicWars.Buta turningpointcamewiththecreationof theUnitedKingdomoftheNetherlands in1815.

Thedeclineofthe19thcenturyiswhat issaidtobethesecondgoldeneraofthe metropolis.Manynewstructural changeswerebroughttothecity makingitmoremesmerizingthrough theaspectsofarchitecture.Duringthe sametimeindustrialrevolutiontook placeinthemetropolisincreasingits efficiencyforindustriesand employment.Thecitycenterof Amsterdamhasdrawnalotofvisitors inthetwenty-firstcentury:between 2012and2015,thenumberoftravelers increasedfrom10to17million annually Thecenterofthecityhas becomeexpensiveforthecitizensdue torisingrealestatepricesandthe displacementoflocalbusinessesby touristattractions.Thesechangeshave drawnanalogiestoVenice,acitythatis allegedlybeingoverrunbytourists.

Ÿ RemainsfromtheNeolithicand Romanartifactswerefoundfrom someareasofthemetropolis.

Ÿ Theallsaintsfloodfrom1170 broughtmanychangesintheareaof Amstelrivermouth.

Ÿ Amsterdamgotitscityrightsand flourisheditstradingsegment.

Ÿ Fromthe17thcenturyAmsterdam experiencedwealthandpoweruntil the19thcentury.

Ÿ Theearly19thcenturyindustrial revolutiontouchedthebordersof Amsterdamandthenewerabegan.

Amsterdamanditsevergreen heritage

AftertheSecondWorldWar,avariety ofethnicitiesandreligionsmovedinto Amsterdam.Oneofthemostdiverse

populationsofanycityintheworld, Amsterdamishometo180different nationalities.Inthecityproper,around 50%ofthepopulationisofimmigrant origin,and88%ofpeopleareDutch nationals.Manyimmigrantshave profitedfromthevastandfreeDutch languageclassesthatAmsterdamhas offeredasoneoftheDutch municipalities.

DuetotheimmigrationAmsterdam experiencedavarietyofcultureandthe giveandtakeofseveraltraditionsand heritagetookplaceinthemetropolis. Variouseventstookplaceinthe16th and17thcenturyinthemetropolis makingitevenmoreprosperousinthe aspectsofculture.TheSchouwburg, Amsterdam'sfirsttheater,was constructedin1637andopenedon January3,1638.TheBalletoftheFive Sensesperformedthefirstballet performancesintheNetherlandsat Schouwburgin1642.TheHollandse OperawasbuiltinAmsterdamin1888 withtheaimofpromotingDutchOpera. Withseveralauditoriumsandtheaters museumswerealsobuiltwithintheera.

Ÿ Architecture

Amsterdamhasalonghistoryof architecture.TheOudeKerkwhich meansOldChurchinEnglish,locatedin theWallen,wasdedicatedin1306, makingittheoldeststructurein Amsterdam.HetHoutenHuysatthe Begijnhofistheoldestwoodenstructure inexistence.Oneofjusttworemaining woodenstructures,itwasbuiltaround 1425.OneofthefewGothicbuildings inAmsterdam,itisalso.TheMoriaan, erectedins-Hertogenbosch,istheoldest stonestructureintheNetherlands.

Allarchitecturaldesignsfrombeforethe turnofthe20thcenturyareconcentrated intheoldcitycenter.Althoughthereare someimpressiveinstancesofthese architecturalformsinthecitycenter,

JugendstilandGeorgianareprimarily foundinthesuburbsestablishedinthe early20thcentury.Themajorityof historicstructuresinthecity'scoreand itsenvironsareresidences,likethe well-knownmerchants'homesthatline thecanals.ThecanalsofAmsterdam havebeeninserviceforthesecurity purpose,watermanagementand transportofthemetropolis.Therewere nomasonrysuperstructuresotherthan gatesatthetransitpoints;the fortificationsconsistedofanearthen moatanddikes.Thecanalsystemin Amsterdamistheoutcomeof thoughtfulcityplanning.

Ÿ Music

Amsterdamhastheworld'sbest Symphonyorchestra.Manysongsthat arenostalgicandadoringof Amsterdammaybefoundinthecity's musicalheritage.Aconcertvenue calledAFASLive,formerlyknownas theHeinekenMusicHall,issituated closetotheJohanCruyffArena.Its

primaryfunctionistoactasastage forpopperformanceswithlarge audiences.Therehavebeenmany notableoverseasperformancesby artists.NeartheLeidsepleinaretwo otherwell-knownlocations:Paradiso andtheMelkweg.Bothputalotof emphasisondiverseprogramming thatincludeseverythingfromhiphop toR&Btoindiemusic.

Ÿ Festivals

TheKoningsdagi.e.King'sDay-Day Queen'scelebration,theHolland FestivalforthePerformingArts,the annualPrinsengrachtconcerti.e. classicalconcertonthePrinsencanal, theStilleOmgangasilentRoman Catholiceveningprocessionheld everyMarch,AmsterdamGayPride, TheCannabisCup,andtheUitmarkt arejustafewofthefamousfestivals andeventsthattakeplacein Amsterdam.Hundredsofthousands ofpeopleflocktoAmsterdamto celebratealongsidethelocalson

Koningsdag,whichisobservedon April27eachyear.

TasteofAmsterdam

Duetotheglitchofvariouscultures underonecitythetasteofAmsterdam wasgiventhetouchofvariousdishes differentfromthebasiccuisine.The immigrationandDutchculturecanbe seeninthecuisineofthemetropolis. Variousdishesarerenownedin Amsterdambutfewofthemholdthe heartoftourists.Thecookingcustoms andtraditionsoftheNetherlandsare thefoundationofDutchcuisine.Its locationintheproductiveNorthSea riverdeltaoftheEuropeanPlain, whichgaverisetofishing,farming, andtradingoverthesea,aswellasits pastcolonialempireandthespice trade,hasinfluencedthecountry's cuisine.

Duetoacultureofthriftiness,Dutch foodisfrequentlyperceivedasbeing bland.Dutchcuisinechangedinthe late19thandearly20thcenturiesfrom

beingaestheticallypleasingtobeing economicalandfilling,withlotsof vegetablesandlittlemeat.Breakfastand luncharetypicallybreadwithcheese toppings,whiledinneristypicallymeat andpotatoeswithseasonalvegetables added.Amongallofthecuisineand differentdishesBest5dishesarelisted below.

Ÿ Bitterballen

Bitterballen,whicharefriedmeatballs, areapopularsnackattavernsallacross thecity.EatingBitterballenisnearlya necessitywhenvisitingtheDAM becausemosttouristsvisitatleastone barinAmsterdam.

Ÿ Pancakes

TheDutchpancakesknownas Pannekoekenareflat,savory,andfillthe plate,unliketheirpuffyAmerican relatives.Thestarchybaseof Pannekoekenisfrequentlytoppedwith curedmeatorsmokedsalmon,anditis

eatenthroughoutthedaybylocals.

Ÿ Stroopwafels

Byfillingtwodelicatewaferswith sweetStroop,thesamecaramel-like syrupthatcomplements pannekoeken,stroopwafelselevate thecookieconcept.Stroopwafelsare bestenjoyedfreshoffthegriddle; theywereinitiallycreatedinGouda butwereperfectedinAmsterdam.

Ÿ Stamppot

Stamppotisabasicallyfusionof smashedvegetablesandpotatoes withamixtureofbutterinit increasingitsflavor Traditional ingredientsaddedbyDutchcooks includekaleorswisschard;more recentversionsalsocontainother greens,suchastarragon.

Ÿ Rijsttafel(RiceTable)

Rijsttafel,atruericefeastthat

coversthespectrumofIndonesian cuisine,hasahistorythatstretches backtothe17thcentury,whenthe DutchconqueredIndonesia.A Rijsttafellunchconsistsofavibrant processionofsmallplatesthatfillthe tablefirstandthestomachsecond.In actuality,"ricetable"iswhatthe Dutchword"rijsttafel"means.

Travelingthroughthestreetsof Amsterdam

Exploringthemetropolisisasoothing experienceitself.Amsterdamis renownedforitstourismalloverthe globe.Accordingtotherecords Amsterdamreceivesmorethan5.34 millioninternationalvisitorsannually, Thisdoesnotincludethe16million dayvisitorswhocometothecityeach year.Seventy-fourpercentofvisitors arefromEurope.With14%ofthe total,Americansmakeupthelargest contingentofnon-Europeanvisitors. Amsterdamownsseveralplacesto visitonceinalifetimeandisalso

recognisedbytheUNESCOasWorld HeritageSites.Thenumberofmuseums arebasicattractionsfortourists.The metropolisownsmanymuseumsbut someofthemaremorerenownedfor theirartpieces.

Ÿ Museums

ThecityofAmsterdamishometo numerousrenownedmuseums.Without seeingtheRijksmuseum,VanGogh Museum,orStedelijkMuseum,no vacationtothecityiscomplete,butthe cityalsoboastsawealthofgems outsideoftheMuseumDistrict.

Rijkdmuseumthenationalmuseumof theNetherlands,theRijksmuseum,is locatedinAmsterdamandisdevotedto Dutchartandhistory Themuseumis situatedintheAmsterdamSouth neighborhood'sMuseumSquare,nextto theConcertgebouw,StedelijkMuseum Amsterdam,andVanGoghMuseum.

Ÿ Nightlife

TheNightlifeinAmsterdamis renownedforbeingexcitingandvaried. Therearenumerouscoffeeshopsinthe metropolis.AtraditionalBrownCafeis famousamongstthetouristsaswellas thecitizensinthemetropolisasthey servesomeuniquebeveragesincluding beerandwinewithacozyandvintage ambience.Insummersmanycafesare openwithterraceswithchilled beverageswhichaddsglorytothenight andgentlebreeze.

Oneofthetopjazzclubsintheworldis Bimhuis,whichisclosetoCentral Stationandhasadiverselineupthat featuresthebestinthebusiness.The mainstreetfortheLGBTcommunity andnightlifeisthe Reguliersdwarsstraat.

Ÿ RoyalPalaceofAmsterdam

Ÿ Itisoneofthetoptouristdestinations

inAmsterdamandislocatedinthe DamSquare.Itwasonceatownhall butisnowownedbythestateand utilizedbythefamilyforRoyal OfficialDutchevents.Visitorswho enjoyviewingthecitizenshallatone ofthetopAmsterdamsightscanvisit thepalaceallyearlong.

Ÿ CanalBelt

In2011,UNESCOaddedtheCanal BelttoitslistofWorldHeritageSites. Withitsbuildingsandcharmingcafes, itisoneofthemostpicturesqueareas inthecity.Withoutvisitingthecanals andlearningalittlebitmoreabout them,novacationtoAmsterdamis complete.Eitheronfootorfromthe boat,youcanopttoexplore Amsterdam'scanals.

AcademicandSportsbackgroundof Amsterdam

Academics

Amsterdamcomprisesmainlytwo importantuniversitiesnamely,The UniversityofAmsterdamandTheVrije UniversityAmsterdam.The InternationalInstituteofSocialHistory inAmsterdamisoneofthebiggest archivalandresearchcentersforsocial history,particularlythehistoryofthe labormovement.Oneoftheoldest botanicalgardensintheworld, Amsterdam'sHortusBotanicuswas establishedintheearly17thcentury andishometomanyrareandancient specimens,includingthecoffeeplant thatgaverisetotheentirecoffee cultureinCentralandSouthAmerica.

TheVossiusGymnasium,Barlaeus Gymnasium,St.IgnatiusGymnasium, Het4eGymnasium,andCygnus Gymnasiumarefiveindependent grammarschools,whereaclassical curriculumcomprisingLatinand classicalGreekistaught.Thecityis

hometoanumberofinstitutions,most ofwhichareopentointernational students.Theseuniversitiescover everythingfrompoliticsand economicstoartanddesign.

TheBritishSchoolofAmsterdam, AlbertEinsteinInternationalSchoolof Amsterdam,LycéeVincentvanGogh LaHaye-Amsterdamprimarycampus, InternationalSchoolofAmsterdam, andJapaneseSchoolofAmsterdamare amongtheforeignstudents' educationaloptionsinAmsterdam.

Sports

AFCAjaxplaysintheEredivisieand isbasedinAmsterdam.Ajaxisbased intheJohanCruyffArenastadium.Itis situatednearthebrand-new AmsterdamBijlmerArenArailway stationinthecity'ssoutheast.Ajax playedtheirhomegamesinthe OlympicStadiumorthenowdemolishedDeMeerStadioninthe easternpartofthecitybefore relocatingtotheircurrentvenuein 1996.AmsterdamheldtheSummer Olympicsin1928.

AlongwiththeAmsterdamMarathon, thecityhoststhe16kmDamtoDam RunbetweenAmsterdamand Zaandam.TheJaapEdenicerinkis hometotheAmstelTijgershockey team.Thegroupplaysinthetop divisionofDutchicehockey The400meterlaneofthisicerinkhashosted speedskatingcompetitions.

TheAmsterdamCrusadersandthe AmsterdamPanthersaretwoAmerican footballteamswhoplayinAmsterdam. Thebaseballteamknownasthe AmsterdamPiratesplaysintheDutch MajorLeague.Threefieldhockey teams,Amsterdam,Pinoké,and Hurley,competeintheirgamesnear theWagenerStadiuminAmstelveen,a nearbycity

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

2023’S

Introduction:SuccessfulSoftware

Development

Thesoftwaredevelopmentindustryisa dynamicandever-evolvingfieldthat requirescompaniestobeontopofthe latesttrendsandadvancementsto remaincompetitive.Withnew technologiesandinnovationsemerging onaregularbasis,itcanbechallenging forcompaniestokeepup.However, it’sessentialforcompaniestostay informedandadapttochangesinorder tosucceed.Inthisarticle,we’lldive intothetopstrategiesforsuccessful softwaredevelopmentin2023. We’llexplorethelatesttrends,best practices,andcutting-edge technologiesthatcompaniesshould embracetostayaheadofthecurve. Whetheryou’reaseasonedsoftware developerorjuststartingout,this articlewillprovidevaluableinsights andguidanceforhowtosucceedinthe fast-pacedworldofsoftware development.

So,buckleupandgetreadytodiscover thetopstrategiesforsuccessful softwaredevelopmentin2023:

1.EmbraceAgileMethodologies

Agilemethodologieshavebeena game-changerinthesoftware developmentindustry,andthey’rehere tostay Agileapproaches,suchas ScrumandKanban,allowteamsto quicklyrespondtochangesanddeliver high-qualitysoftware.

2.FocusonUserExperience(UX)

Userexperience(UX)shouldbeatthe forefrontofallsoftwaredevelopment projects.Companiesmustprioritize theirusers’needsanddesignsoftware thatmeetstheirexpectations.Investing inUXresearchandtestingcanleadto betterengagementandhighercustomer satisfaction.

3.UtilizeCloudComputing

Cloudcomputinghasrevolutionized thewaysoftwareisdevelopedand deployed.Byleveragingcloud services,companiescanreducecosts, increasescalability,andimprove security.FromAWStoMicrosoft Azure,thereareplentyofcloud servicestochoosefrom.

4.EmpowerYourTeamswith Automation

Automationistransformingthe softwaredevelopmentindustry,and companiesmustembraceit. Automatingroutinetasksfreesup teamstofocusonhigher-valuework andhelpstoreducetheriskoferrors. ToolslikeJenkinsandGitHubActions aregreatoptionstoconsider

5.CollaboratewithRemoteTeams

WiththeCOVID-19pandemic,remote workhasbecomethenormformany teams.Toremaincompetitive, companiesmustdevelopstrategiesfor effectiveremotecollaboration.Tools likeSlackandMicrosoftTeamshave madeiteasierforremoteteamsto communicateandworktogether

6.InvestinCybersecurity

Cybersecurityisagrowingconcernfor companies,andsoftwaredevelopment teamsmustprioritizeit.Fromsecure codingpracticestoregularsecurity audits,therearemanywaystoreduce theriskofcyberattacks.

7.TurntoBespokeSoftwareLondon forCustomSolutions

Forcompaniesthatrequirespecialized softwaresolutions,bespokesoftware Londonproviderscandelivercustom softwarethatmeetstheiruniqueneeds. Bypartneringwithatrustedprovider, companiescanachievetheirgoalsand achieveacompetitiveedge.

Conclusion:

Softwaredevelopmentisarapidly evolvingfield,andcompaniesmust keepupwiththelatesttrendsand advancementstoremaincompetitive. Byembracingagilemethodologies, focusingonUX,leveragingcloud computing,automatingtasks, collaboratingwithremoteteams, investingincybersecurity,andturning tobespokesoftwareLondonproviders, companiescanachievesuccessin2023 andbeyond.