Top 5 Asia’s Leading Internet Service Providers To Watch - 2022

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ormanypeopleworldwide,theinternethasunlockedanewuniverse.Thereare manyofchanceshere.Itisanexampleofingenuityandinnovationthatnever cease.Ithasnoboundariesandofferspeopleworldwidetremendouseconomic opportunities.Theinternetenablespeopletolivebetterlives.Itprovidesaccessto thingsthatwerepreviouslyunreachable.Internetusagehasincreasedtoaboutthree millionpeople,makingitoneofthemostsignificantplatformsforcommunication.

TheUnitedNationsevenrecentlysuggestedthataccesstointernetservicescouldbe consideredahumanright,giventheinternet'sgrowingsignificanceasamediumfor communication.Almosteveryelementofhumanexistencehasbeenimpactedbythe internet,includingbothprivateandpublicservices.Nooneiscurrentlyabletostop otherpeoplefrommakingtheirprivatelivespublic.Evenmorecouplesandfamiliesare sharingphotosandvideosoftheirfamilyvacationsinfar-flunglocales.

FeaturingforTheEnterpriseWorld’sthisissueofTop5Asia’sLeadingInternetService ProviderstoWatch–2022arethestoriesofindustryleaderswhohavemadetheinternet accessibletopeopleeasily

FortheCoverStoryread-

PacificInternetisoneofAsia’siconicICTbrandsfoundedin1991.AsthefirstISP (InternetServiceProvider)inSingaporeandthefirstSingaporeancompanytoliston NASDAQ,PacificInternetisnowpartoftheAcclivisGroupandamemberofCITIC TelecomInternationalHoldings(“CITICTelecom”).

WorkingintandemwiththeAcclivisteamallowsPacificInternettoofferaone-stop regionalICTservicetoitsenterprisecustomersandprovidemorechoicesindeploying thebestlatencyandnetworkthroughtheenhancedinternetconnectivityservicesinthe region.

Today,thecompany’ssuiteofsolutionshasexpandedtoincludeinternetservices, integratednetwork,carrieragnosticsolutionsandothercomplementaryservices.

“By further drawing on our history, track record and our parent company Acclivis’strengths in Cloud, Managed Services and the future of Workplace solutions, we have the ability to power Asia’s digital economy s and transform the ICT landscape.”

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

FortheCoverStoryread-

PacificInternetisoneofAsia’siconicICTbrandsfoundedin1991. AsthefirstISP(InternetServiceProvider)inSingaporeandthefirst SingaporeancompanytolistonNASDAQ,PacificInternetisnowpart oftheAcclivisGroupandamemberofCITICTelecomInternational Holdings(“CITICTelecom”).

WorkingintandemwiththeAcclivisteamallowsPacificInternetto offeraone-stopregionalICTservicetoitsenterprisecustomersand providemorechoicesindeployingthebestlatencyandnetwork throughtheenhancedinternetconnectivityservicesintheregion.

Today,thecompany’ssuiteofsolutionshasexpandedtoinclude internetservices,integratednetwork,carrieragnosticsolutionsand othercomplementaryservices.

“By further drawing on our history, track record and our parent company Acclivis’strengths in Cloud, Managed Services and the future of Workplace solutions, we have the ability to power Asia’s digital economy s and transform the ICT landscape.”

22. Mumbai - The City of Dreams

34. MICROSOFT 42. THE FUTURE OF ENTERPRISE SECURITY

Pacific Internet

Connecting People with the Power of Cloud

Richard Loo, Executive Director

ThehistoryoftheInternetis relativelybrief,butisjustas explosive.Sinceitsevolution overthelastfewdecades,therehave beenanumberofdevelopmentsinits application.Andasitgavewaytothe boomofaninternetera,many organizationshaveuseditspotentialto growexponentially

Connectingenterprisestothebenefits oftheinternetisPacificInternet,Asia's firstevericonicICTbrand.

FeaturinginTheEnterpriseWorld's thisissueasaTop5Asia'sLeading InternetServiceProviderToWatchin 2022isthestoryofthisremarkable brand.

TheCompany-

PacificInternetisoneofAsia'siconic ICTbrandsfoundedin1991.Asthe firstISP(InternetServiceProvider)in SingaporeandthefirstSingaporean companytolistonNASDAQ,Pacific InternetisnowpartoftheAcclivis GroupandamemberofCITIC TelecomInternationalHoldings (“CITICTelecom”).

WorkingintandemwiththeAcclivis teamallowsPacificInternettooffera one-stopregionalICTservicetoits enterprisecustomersandprovidemore choicesindeployingthebestlatency andnetworkthroughtheenhanced internetconnectivityservicesinthe region.

Today,thecompany'ssuiteofsolutions hasexpandedtoincludeinternet services,communicationsservices, carrieragnosticsolutionsandother complementaryservices.

“By further drawing on our history, track record and our parent company Acclivis'strengths in Cloud, Managed Services and the future of Workplace solutions, we have the ability to power Asia's digital economy s and transform the ICT landscape.”

OvercomingtheChallenges-

PacificInternethaschangedhands severaltimesandeachtime,ithas assumedadifferentbusinessprofile. Therewereinitialchallenges

convincingexistingandnewenterprise customersthatitsbrandwasstill relevanttomarketneedsanditsvision asthepreferredconnectivityprovider intheSoutheastAsiaregionholdstrue. Butmanycustomershaveseenthe companygrowinalmosteveryaspect ofitsbusiness(e.g.expandedteam, businesscoverage).Indeed,the company'sabilitytoexecutehasbuilt uptrustandcredibilityovertheyears.

Buttherecomesapointinevery company'sjourneywheretheyshift gearsandgotogreaterheights.For PacificInternet,thatpointwaswhen theywereacquiredin2016byCITIC Telecom,amajortelcocompanylisted ontheHongKongStockExchange. Fromthenon,thecompanyreceived

immensesupportfromitsparent companyandthathasaccelerated theirexpansionintheregion.

Inthepasttwoyearsamidthe COVIDpandemic,PacificInternet hasexpandedswiftlyinMalaysiaand Philippinestoaddtotheirexisting operationsinSingaporeand Thailand.Thisstandsasastrong testamentoftheirstrongambitionto beatrusteddigitaltransformation partnertocompaniesinSoutheast Asia.

“We will continue to build our setup by strengthening existing operations and exploring new market entry in the region where possible.”

TheGrowthQuotient-

“Our revenue has grown very rapidly since 2017 and contribution came strongly both from new markets and expanded services that we now provide.”

SoutheastAsiaisadiversifiedmelting potofculturesandonethatisnot necessarilytheeasiesttonavigatedue tothe geopolitical,legal,economic andinfrastructurelandscape,andthe speedandsophisticationoftechnology adoptionacrossthemarkets.

Theabilitytounderstandcustomer needs,placethemasthefocalpointof thecompany'sserviceandupholding highstandardsofcustomerserviceis

whatdifferentiatesPacificInternet fromotherconnectivityplayers.Pacific Internet'scontinualpursuitof innovationforthebenefitofits customersandpartnersarealsokey contributorsofthebrandandbusiness longevity

Lastly,theteamremainstruetotheir purposetobethebestdigital transformationpartnertoglobaland regionalenterprisesoperatinginthe region.Thatpurposecascadestoall stakeholdersincludingtheirpeople whoaretheirstrongestasset.

PacificInternet'sArsenalof ProductsandServices

PacificInternet'ssuiteofsolutions includesinternetservices,integrated network,carrieragnosticsolutionsand othercomplementaryservicessuchas mobilityoffering. Whileenterprise connectivityisourcoreproduct,we workwithotherteamswithinthe CITICTelecomtoofferacomplete one-stopregionalICTservice.

WithdirectpresenceinSingapore, Thailand,Malaysia,Indonesiaand Philippines,PacificInternetownsthe meshnetworkacrossthesemarketsand connectsenterprisecloudworkloads intoasinglevirtualentityacrossAsia. Inaddition,theirlocalteamsonthe groundensurededicatedserviceand tailoredsolutionsthatmeetlocal enterprises'needs. Havingthislocal teamsupportingthecustomersiskey toensuringthatthecustomersare satisfiedwithPacific'spersonalized service.

TheRoadAhead-

“A key input to where we go comes from customer feedback and input.”

Themostimportantpartofmoving forwardislisteningtothecustomers' problemsandneedsastheypresent newinsightstothetrendsand

challengesdevelopingineachmarket. Withtheseinputs,thecompanycan thenlookforpatterns–ie,if2or3 customersstartaskingthesamething fromthem,it'sasignthatthemarket demandisthere.Thisiswheretheytap intothefirsthand,firstmover advantageandcomeupwithnew, sustainableproductsandservicesto addressthemarketgap.

InMay2022,PacificInternetsecured anISPlicensetooperateinIndonesia, SoutheastAsia'slargestandfastest growingICTmarket.Thereisnow strongerbrandvisibilityinIndonesia wheretheinternetservicethecompany providedisbrandedas“Pacific Internet”.ThisISPlicenceaddsstrong

competitiveadvantagetothecompany andenablesthemtoofferthefullsuite ofICTservicestothecustomersina morecost-effectivemanner

RichardLoo-LeadingtheWayExecutiveDirector

Beingaleaderisallaboutprovidinga clearpurposeandvision,working relentlesslytoprovideaproductor servicethatthemarketneedswhile also buildingtherightteamtowork togethertoachievethecompany's purposeandvision.

“It's a tough act and only the most resilient succeed.”

Mr.Richardhasspentover20yearsin thetelecommunicationssector.Being inthehotseatguidingthecompany throughdifferentstagesofownership andtransformation(bothindustryand internal)hasprobablydefinedhis careertoalargeextent.Whatheenjoys mostisputtingtogetheragreatteam withtherightmindsetandskillsto achievesustainablegrowth.

TellingabouthisjourneyofPacific Internet,herecallsaclientexperience thatmadeitallworth.

Therewereafewthatcomestomind, buttherewasonethatstuckout.Itwas backin2017whentheheadofITfor AsiaPacificofaglobalcommercial

realestateservicecompanywas referredtothecompanybyacolleague fromHongKongonseekinghelpto supporttheircallcentre,whichwas basedinaSoutheastAsiacity

OneoftheirkeyvendorsinUSAhas juststoppedservicesandmostoftheir customercalls,whichoriginatedfrom numerouscountriesinAsiaPacificto theircallcentrewerenotworking. Richardgatheredtheteam,heldafew quickdiscussionswiththeprospect, anddecidedtodothebesttohelp them. Inwhatwouldhavetakenweeks ormonthstodoundernormal circumstances,teamsfromSingapore, HongKongandUSAworkedtogether withthecustomerandpartnersin

variouscountriestorestoreservices withindays.Todrivetheprojectalong, Richardhadtogetupat12midnight,to putittogetherwithvariousparties.After thecalls,theteamherewillgetashort napbeforecontinuingwiththeactivities inthecurrenttimezone. Attheendof theday,theclientandhisteamwere appreciativeoftheirefforts. Theyhave sinceexpandedusingmoreservicesin morecountrieswithPacificInternetand becameoneoftheirtopfewcustomers sincethen.

TheTeamthatMakesitAllWork-

Inaddition,thecompanyprovidesthe worklifebalanceverymuchneededfor itsemployeesespeciallyworkingmothers.

Theentireteamisuniqueinthatthey hireindividualsfrombothICTand non-ICTbackgrounds,givingawellroundedblendoftalentdiversity.Due tothediversityofbackgrounds,each individualbringsuniquetalent, knowledgeandskillsetsandareableto challengethestatusquo.

“We encourage our team to challenge and stretch one another in thinking, processes, systems and setup so that we can grow and the whole is more than the sum of its parts.”

Mr.Richard'sUniqueMotivational QuotetotheBudding Entrepreneurs-

“Iwouldn'tsayit'saquote,butmorea philosophybehindit. Itwasin1997 whereItookoveradepartment managerroleinoneofthelocalmobile operators. Mynewbossheadedupthe technicalfunctionsofthecompany.He wasaretireewhowasaskedtohead overtoSingaporetohelpbuildthe team. Isharedwithmynewbossthe challengesandinagrandfatherly-like tune,hesaid:“Richard,howdoyoueat anelephant?”

Iwasstunnedforawhileonhowto comprehendthequestionandhowbest toreply. Ofcoursemybosshelped withtheanswerandsaid“Ichewone atatime”. Thisquotebestsumsupmy managementprincipleandstyle.We areconstantlyfacedwithnumerous challengesandtheyallrequire attention,buttobreakdownthe challenges andresolvetheminbitesizeishowIgetthingsdonenomatter howbigthechallengesareinlife.”

Mumbai,theheartofMaharashtra,the economicalcapitalofIndia,andacity thatmakesyourheartsskipabeat,that makesyoudreamofthingsyounever dreamtof,thatmakesyouheadfast intotheworldandtakeonitwith utmostpassionandresilience!Of course,howcanacitymakeyoufeel allthosethings?ButMumbaican! Withthetoweringbuildings,fast railwaysandunnervinginfrastructure thatmovesyouateverystep,Mumbai isonecitywhereyoudon'tjustlive, butyouexperienceliving.Thecityhas earneditsnameforvariousreasonsin theworld,andprobablyoneofthe mostinterestingoneofthemallisthat Mumbaihasthegreatestnumberof millionairesandbillionairesamongall theothercitiesinIndia.Mumbaiis alsoahometothreeoftheUNESCO WorldHeritagesights,theElephanta Caves,ChhatrapatiShivajiMaharaj TerminusandanensembleofVictorian andArtDecoBuildingsthroughoutthe city.Designedinthe19thand20th centuries,thesebuildingsstillstand strongtodaywiththeirbeautiful architecturalstyles.

Mumbaicomprisesofsevenislands thatwereoncehometoseveral communitiesofMarathispeakingKoli people.Forcenturies,thesegroupof islandshavebeenunderthesuccessive rulershipofthevariousleadersthat ruledoverIndiaandMumbai.Itwas firstruledbytheindigenousrulers, afterwhichitcameunderthe possessionofthePortugueseEmpire, beforefinallylandinginthehandsof theEastIndiaCompanyin1661.

Duringthemid-18thcentury,thecity wasreshaped,underwhichtheretook placetheconstructionofmajorroads, railwaysandmanymore.Thisproject cametoanendintheyear1845after whichMumbai,orBombaywas successfullytransformedintoaseaport ontheArabianSea.Laterinthe19th century,Bombaywascharacterisedby developmentsinallofitssectors, especiallytheeducationaland economicdevelopments.Mumbaicity isconsideredasthefinancial, commercialandtheentertainment capitalofIndia.Ithasalso,been rankedamongthetop10centersof commerceintermsoftheglobal financialflow,withthegenerationof 6.16%ofIndia'sGDPandcontributing toabout25%oftheindustrialoutput, 70%ofthemaritimetradeinIndiaand 70%ofcapitaltransactionstothe country'seconomy Thecityisalso knowntohousetheheadquartersof variousimportantfinancialinstitutions andcorporateandmultinational institutions.Apartfromthese,Mumbai isalsoahometoIndia'spremier scientificandnuclearinstitutes.

Nowknownasoneofthemostmodern citiesinMaharashtra,Mumbaiisvery wellknownfortheculturalinfluences ithasontheworld.Thecityhousesa numberofmonumentsandcultural hubsthatmakeittheperfect amalgamationofthemodernandthe old.

GeographicalImportanceof Mumbai

Mumbaiislocatedonataperedcape onthesouthwestofSalsetteIsland, whichisbetweentheArabianSeato thewestThaneGulftotheeastand VasaiGulftothenorth.Mostofthe islandsareoccupiedbytheMumbai residentialdistrict. Mumbai incorporatesoftworecognizable terrain:MumbaiCitydistrictand MumbaiSuburbandistrict,whichform twoseparateyielddistrictsof Maharashtra. Island City orSouth Mumbaiiscommonlyreferredtoasthe citydistrict.ThetotalareaofMumbai is603.4km.Ofthis,theislandcity incorporatesaround67.79km,while thesuburbandistrictspans370kmper sq.,togethercountingfor437.71km persq.underthegovernanceof MunicipalCorporationofGreater Mumbai(MCGM).Restoftheareas belongtodifferentDefence establishments,theMumbaiPortTrust, theAtomicEnergyCommissionand theBorivaliNationalPark,whichare outoftheauthorityoftheMCGM.The Thane,PalgharandRaigaddistrictsin additiontoGreaterMumbai,comes undertheprovinceofMumbai Metropolitanregionandcoversanarea of4,355km.Mumbaiislocatedatthe mouthoftheUlhasRiveronthe westerncoastofIndia,inthecoastal regionknownastheKonkan.Itis situatedonSalsetteIsland(Shashti Island),whichitpartlyshareswiththe Thanedistrict.Mumbaiisenclosedby theArabianSeatowardsthewest. Manypartsofthecityisjustabovesea level,withaltituderangingfrom10m to15m.Thecityhasanaverage altitudeof14m.

ExcludingtheBhatsaDam,Mumbai ownssixmajorlakesthatprovides watertothecity:Vihar,Lower Vaitarna,UpperVaitarna,Tulsi,Tansa andPowai.ThesupplyfromPowai

lake,iswithinthecitylimits,isused onlyforagriculturalandindustrial purposes.Thecoastlineofthecityis indentedwithnumerousgulfsand bays,stretchingfromtheThanecreek ontheeasterntoMadhMarveonthe westernfront.Theeasterncoastof SalsetteIslandiscoveredwithlarge mangroveswamps,richinbiodiversity, whilethewesterncoastismostlysandy androcky

Mumbaihasequatorialweather, particularlyatropicalwetanddry climateundertheKöppenclimate classification.ItvariesbetweenasunbakedperiodextendingfromOctober toMayandawetperiodpeakingin June.Thecoolerseasonfrom DecembertoFebruaryisfollowedby thehotterseasonfromMarchtoMay

TheperiodfromJunetoabouttheend ofSeptemberconstitutesthesouth westmonsoonseason,andOctoberand

Novemberformthepost-monsoon season.

HistoryofBombay

Mumba or Maha-Amba thenameofthe patrongoddessofMumbaifromwhere nameofMumbaiisderived.Mumba DevieternalgoddessofMumbaialso knownasGramDevi(goddessof specificregion).Thegoddessis worshipedbyKolitribemainlyhaving Marathiastheirmothertongue.The KolipeopleoriginatedinKathiawar andCentralGujarat,andaccordingto somesourcestheybroughttheir goddessMumbawiththemfrom Kathiawar,wheresheisstill worshipped.However,othersources disagreethatMumbai'snamewas derivedfromthegoddessMumba.

th

Before20 centuryMumbaiwas th knownasBombay Till20 century MumbaiwasundertheBritish

surveillance.Afterindependence Mumbaigotitsownidentitywas replacedbythenameBombayto Mumbai.AresidentofMumbaiis called Mumbaikar inMarathi,inwhich thesuffix -kar meansa resident of.The termhadbeeninuseforquitesome timebutitgainedpopularityafterthe officialnamechangetoMumbai.Older termssuchas Bombayite arealsoin use.

Glacialepochresiduesfoundalongthe coastalareasaroundKandivaliin northernMumbaisuggestthatthe islandswereinhabitedsincetheSouth AsianStoneAge.Perhapsatthe beginningoftheCommonEra,or possiblyearlier,theycametobe occupiedbytheKolifishing community

Betweenthe2ndcenturyBCEand9th centuryCE,theislandscameunderthe controlofmanysuccessiveaboriginal

dynastieslikeSatavahanas,Western Satraps,Abhira,Vakataka,Kalachuris, KonkanMauryas,Chalukyasand Rashtrakutas,etc.Someoftheoldest evidencesfoundinthecitybuiltduring thisperiodaretheJogeshwariCaves builtbetween520and525,Elephanta Cavesbuiltbetweenthesixthto seventhcentury,WalkeshwarTemple built10thcentury,andBangangaTank.

InspiritwiththeRoyalCharterof27 March1668,Englandrentedthese islandstotheEnglishEastIndia Companyin1668.Laterin1687The EastIndiaCompanyshiftedits headquarterstoBombayfromSurat. Themetropolisgraduallybecamethe headquartersoftheBombay Presidency AfterIndia'sindependence in1947,theprotectorateofthe BombayPresidencymaintainedby IndiawasrenovatedintoBombay State.TheareaofBombayState enlarged,aftervariousformerprincely statesthatboundedwiththeIndian unionwereincorporatedintothestate. Eventually,thecitybecamethecapital ofBombayState.InApril1950, MunicipallimitsofBombaywere expandedbymergingtheBombay SuburbanDistrictandBombayCityto formtheGreaterBombayMunicipal Corporation.

ACulturalHeritage

TheculturalheritageofMumbai representsthevariousculturesand generationsthatliveinthecity,and howethnicallydiversethecityis. Mumbaihousesseverallibraries, literaryinstitutionsandmuseumsthat arethehotspottoknowaboutthe gloriousdaysofMumbai.

TheChhatrapatiShivajiMaharajVastu Sanghralaya

TheChhatrapatiShivajiMaharajVastu Sanghralayaisamuseumthatis housedinabuildingwhichisaBritish

versionofthearchitecturalstylesof HinduandMuslim.TheMuseumwas formerlycalledasthePrinceofWales MuseumofWesternIndia.Itcontains threemainsections-thatofart, archaeologyandnaturalhistory

Themuseumwasfoundedinthe20th century,anddocumentsthehistoryof Indiafrompre-historictomodern times.Ithousesasmuchas50,00exhibitsfromtheancientIndianhistory aswellassomeoftheobjectsfrom foreignlands.FromtheIndusValley Civilizationartefactstootherrelicsof IndiandynastieslikethatofMaurya, Gupta,ChalukyasandtheRashtrakuta.

TheGatewayofIndia

TheimageofMumbai,thecelebrityof Mumbai,theGatewayofIndiaisone ofthemostlovedandthegreatest monumentsinMumbai.ThisGateway wasbuilttocommemoratethearrival ofGeorgeV,theEmperorofIndia. Oftenknownasthejewelinthecrown, theGatewayofIndiapayshomageto thelegacyofBritishcolonialrulein India.Themonumentissospecialto theMumbaikarsbecauseitisthefirst thingatravellerseeswhenhe/she entersMumbaibysearoute.Onecan't helpbutgaspoverthesheerbeautyand strengththeGatewayofIndia!

AsiaticLibrary

TheAsiaticSocietyofMumbaiisa learnedsocietyofMumbaiinthefield ofAsianStudies.Itsoriginscanbe tracedtotheLiterarySocietyof Bombay,whichwasfirstmetin Mumbaion26thNovember1804and wasfoundedbySirJamesMackintosh. Formedwiththeintentionof promotingusefulknowledge,the societythenbecameaffiliatedwiththe RoyalAsiaticSocietyofGreatBritain andIrelandandcametobeknownas BombayBranchoftheRoyalAsiatic Society.

KalaGhoda

Ifyouareanartlover,thenthereisno waythatyouhaven'theardofKala Ghoda.TheKalaGhodaisacrescentshapedartdistrictinMumbai.The city'svariousheritagebuildingslike theartgalleries,andeducational institutesliketheJehangirArtgallery, theNationalGalleryofModernArt, TheArtsTrust-Instituteof ContemporaryIndianArtandmany suchmore.EachyearinFebruary,the cityhoststhefamousKalaGhodaArts Festival.Thisannualfestivalrunsfor9 daysandincludesvariousart performancesfromvisualarts,music, drama,cinema,literatureandmany more.TheKalaGhodaArtsFestival everyyearencouragesnewtalentinthe entertainmentandartsindustry.

ChhatrapatiShivajiTerminus

TheChhatrapatiShivajiTerminuswas firstplannedtobetheofficeofGreat IndianPeninsulaRailwaysandnow servesastheCentralRailways Headquarters.ChhatrapatiShivaji Terminus,orCSTorformerlyknown astheVictoriaTerminusisoneofthe busiestspotsintheentirecity.Itisalso namedastheUNESCOWorld Heritagesiteforitsfinestandoldest Victorian-Italianate-Gothicstyle architecturalstyle.CSTisahistoric railwaystation,withmarble ornamentalironwork,multi-coloured stonesandtiles.Thebuildingstands eversoelegantlyinMumbaiwith wingsandacolossaldomewiththe structureofawomancalledasthe StatueofProgresswithaflamedtorch inherrighthandandawheelinherleft hand,signifyingprogress.

RajabaiClockTower

TheRajabaiClockTowerislocatedin SouthMumbaiandresidesinthefort campusofUniversityofMumbai. DesignedbySirGeorgeGilbertScott

inthe1860sandwasfundedby PremchandRoychand,abusinessman andastockbroker.Roychand'smother wasblindandhewantedhertohaveher mealsontime,whichwasthemain reasonwhyhebuiltthistower The clocktowerhasabelltokeeptrackof time.ItwasnamedRajabaiafter Roychand'smother.Thetoweris visuallysimilartoLondon'sBigBen. WithGothicandVenetianarchitectural styles,theRajabaiClocktowerisan85meter-tallbuildingandhasbeen standingtallinMumbaifordecades.

TheTajMahalPalaceHotel

TheTajMahalPalaceHotelisaluxury hotellocatedintheColabaareaof Mumbai.TheTajMahalisoften regardedasoneofthebestluxuryhotels oftheEast,itisalsooneofcity'smost iconiclandmarks.Evenafter113years ofthehotel'sexistence,thehotelstill standsstrongandhasbeenabletoretain itsprestigeandprominence.Thehotel hasalongandglamoroushistoryof havingservedtosomeofthemost notableguestsincludingpresidents,film stars,musiclegendsandmanymore.

MarineDrive

MarineDriveisa3kilometre-long boulevardalongtheNetajiSubhash ChandraBoseRoadinMumbai,India. Theroadandwalkwaywereconstructed byPallonjiMistry.Itisa'C'-shapedsixlaneconcreteroadalongthecoastofa naturalbay.ThenorthernendofMarine DriveisGirgaonChowpattyandthe adjoiningroadalonglinksNariman PointatsoutherntiptoBabulnathand MalabarHillatnortherntip.Marine Driveislocatedonretrievedlandfacing west-south-west.MarineDriveisalso knownasthe Queen's Necklace because,whenviewedatnightfroma highaltitudepointanywherealongthe drive,thestreetlightsresembleastring ofpearlsinanecklace.

GoregaonFilmCity

FilmCityorDadasahebPhalkeChitra Nagariisannon-segregated film studiocomplexlocatednearSanjay GandhiNationalParkinGoregaon East,MumbaiinIndia.Ithasvarious recordingrooms,gardens,lakes, theatresandgroundsthatserveasthe venueofmanyBollywoodandMarathi films.Itwascreatedin1977bythe stategovernmenttoallowfacilitiesand concessionstothefilmindustry.The planforFilmCitywasputtogetherand accomplishedunderthesupervisionof V.Shantaram.Itwasrenamed DadasahebPhalkeChitraNagariin 2001inmemoryofIndia'sfirst producer-director-screenwriter DadasahebPhalke,whoisconsidered asfatheroftheIndianfilmindustry.It hasbeentheshootinglocationfor almostallBollywoodfilms.Ithas manytypesoflocationavailablefor shootingincludingpermanentsetsofa temple,prison,court,lake,mountains, fountains,villages,picnicspots, gardensandaman-madewaterfall.

FilmCityspansmorethan520acresin thesuburbsofMumbaiandhas approximately42outdoorshooting locationsand16studios.

World-famousCuisinesofMumbai

MumbaibeinglovedbymanyIndians andforeignerstoo.also,havevariety ofdishestooffer.Streetfoodof Mumbaiislovedbyeverysingle personlivingorroamingonthestreets ofMumbai.Thefoodsoldbyhawkers fromportablemarketstallsinMumbai combinesasdeliciousdishesinpocket friendlyprice.Itisoneofthe characteristicsofthecity.Thecityis knownforitsdistinctivestreetfoods. Althoughstreetfoodiscommonall overIndia,streetfoodinMumbaiis notedbecausepeoplefromall economicclasseseatontheroadside almostroundtheclockanditis

sometimesfeltthatthetasteofstreet foodisbetterthanrestaurantsinthe city

Mumbaibeingthecapitalof Maharashtraoneoftheimportant statesofIndia.Isdominatedby Maharashtrianfood.Vadapavisnoted asthemostpopularstreetfoodin Mumbai.Othernotedstreetfoodsin Mumbaiincludespanipuri,bhelpuri, sevpuri,dahipuri,sandwiches,ragdapattice,pavbhaji,Chinesebhel,idlis anddosas,allofwhicharevegetarian. Intermsofnon-vegetarianofferings, omelette-pav,kebabsandfishare foundonMumbaistreets.Theamount ofvarietyofstreetfoodisattributedto thecosmopolitancultureofthecity

EconomyofEconomicalCapitalof India

BeingfinancialcapitalofIndia. Mumbaicontributedimmenselyinthe economicgrowthofIndiasincemany decades.MumbaiisIndia'ssecond largestcitybypopulationandis generating6.16%ofthetotalGDP.It worksasaneconomichubofIndia, contributing10%offactory employment,25%ofindustrialoutput, 33%ofincometaxcollections,60%of customsdutycollections,20%of centralexcisetaxcollections,40%of India'sforeigntradeand₹4,000crore (US$500million)incorporatetaxes. Since1991Mumbaibeengrowing rapidlywithgrowthofIndia.The financeboominthemid-ninetiesand theIT,export,servicesandoutsourcing boominthe2000swouldalwaysbein therecordsofIndia'sgrowth.Although Mumbaihadremarkablyfiguredasthe hubofeconomicactivityofIndiain the1990s,theMumbaiMetropolitan Regionispresentlywitnessinga reductioninitscontributiontoIndia's GDP.

Recentestimatesoftheeconomyofthe MumbaiMetropolitanRegionis

evaluatedtobe$606.625billion rankingiteitherthemostorsecondmostproductivemetroareaofIndia. ThemetropolisisleadingcityofIndia intermsofIndustrializationand employment.

AlluringfactorofSports& EducationinMumbai

Sports

Cricketismoreadmiredthananyother sportinthemetropolis.Mumbaiis nativetotheBoardofControlfor CricketinIndia(BCCI)andIndian PremierLeague(IPL). Thecitybased MumbaiIndianscompeteintheIndian PremierLeague.Mumbaihastwo internationalcricketgrounds,the WankhedeStadiumandtheBrabourne Stadium.Thefirstcrickettestmatchin IndiawasplayedinMumbaiatthe BombayGymkhana.

Footballisanothermostadmiredsport inthecity,withtheFIFAWorldCup andtheEnglishPremierLeaguebeing accompaniedwidely.IntheIndian SuperLeague,thecityisconstitutedby MumbaiCityFC.Whilethecitybased KenkreFCcompetesintheI-League. WhentheEliteFootballLeagueof IndiawasintroducedinAugust2011, Mumbaiwasremarkablynotedasone ofeightcitiestobeawardedateamfor theinauguralseason.

Education

Theprimaryeducationsystemofthe MCGMistheenormousurbanprimary educationsysteminAsia.TheMCGM administers1,188primaryschools transmittingprimaryeducationto 485,531studentsineightIndian languageslikeMarathi,Hindi, Gujarati,Urdu,English,Tamil,Telugu, andKannada.TheMCGMalsoimparts secondaryeducationto55,576students throughits49secondaryschools.

Underthe10+2+3/4plan,students

completetenyearsof schoolingandthenenrol fortwoyearsinjunior college,wheretheyselect oneofthreestreams:arts, commerce,orscience. Mostcollegesinthecity areaffiliatedwiththe UniversityofMumbai, oneofthelargest universitiesintheworld intermsofthenumberof graduates.

TheUniversityof Mumbaiisoneofthe leadinguniversitiesin India.Accordingtothe surveyofAmerica's NewsBroadcastingfirm BusinessInsiderin2012, Mumbaiwasranked41 intheTop50Engineering Schoolsofalloverthe world.andwastheonly universityinthelistfrom thefiveemergingBRICS nationsvizBrazil, Russia,India,Chinaand SouthAfrica.Even, accordingtothesurvey ofIndiaTodayin2013, UniversityofMumbai th ranked5 inthelistof bestuniversitiesinIndia.

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof socialmediasites,includingFacebook,

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo designasizableresearchontheimpacts

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket position.

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

THE FUTURE OF ENTERPRISE SECURITY

Focus on to Protect Themselves and their Customers

It'snosecretthatnotonlyare thethreatstoyourcompany morenumerousthanever before,buttheyarealsobecoming moresophisticated.Youmayhave investedinexpensiveenterprise securitysolutionsinthepastonly toseethemrendereduselessina matterofweeks.Theindustryisat acrossroads.Whatdoyouneedto bedoingtodaytoprotectyour customersandyourbusiness?

Thisblogpostwillexplorewhat enterprisesshouldfocusonwhenit comestosecurity.Itwillalsogive

youvaluabletipsonhowtostay aheadofhackersbyusingadvanced protectiontechnologythatcan detectknownandunknown vulnerabilities.We'lldiscussrisks, preventionmethods,andshowyou howtoprotectyourcustomerswith thebestpracticesfortoday's market.

Companynetworkshavefacedan evolvingthreatlandscapeinrecent years,alongsidearapidly-

expandinglistofthreats. Thenumberofhigh-profile databreacheshasgrown significantlyoverthepast fewyears.In2016,the largestbreachofdatain historytookplacewhen hackersstoletherecordsof almost150millionVerizon customers.Earlierthat sameyear,Equifax sufferedamassivedata breachaffectingover140 millionpeople.

Manyothercompanies havesufferedcyberattacks andsecuritybreachesas well.

Eveninthefaceofthese breaches,therehasonly beenanominalincreasein cybersecurityawareness. Worse,manycompanies don'thaveeffective systemsorprocessesin place,suchasasmall andmediumbusiness passwordmanager Acoreissueishow rapidlythe cybersecurity landscapechanges, andhowdifficultitis forbusinessestokeep pace.

Everynewtrend, fromtheriseofthe cloudtothedecline ofphysicaldevices, promptsvarious securityupgradesfor organizations.The realityisthatany enterpriseshouldbothbe

TheEvolutionofThreatsto EnterpriseNetworks

awareofthemyriadthreatsthat existandalsounderstandthe mindsetthatisnecessarytoaddress them.

Withthatinmind,herearethree majortrendsthathaveinfluenced thewaywethinkabout cybersecurityandthethingsthat businessesshouldconsiderwhenit comestosafeguardingtheir customersandtheirbusinesses.

1.IoTGoesMainstream TheInternetofThings

essentiallyacatch-alltermforany Internet-connecteddeviceor appliancethatwouldn'tordinarily connecttoanetwork—hasseen explosivegrowthinrecentyears. IoTdeviceshavebecomemore commonplacethaneveraswe increasinglyembedconnectivityin everythingfromtrafficlightsto fridgesandmicrowaves.Thisalso meansthatdevicesinthebusiness andconsumersectorsarebecoming increasinglysophisticatedat collectingandsharingdata.

Ontheonehand,thismeansthat, armedwitheffectiveanalytics, organizationscanlearnmoreabout boththemselvesandtheirclientele thaneverbefore.Ontheother hand,thismeansthatevenasmall businessmayhavetocontendwith anoverwhelmingthreatsurface, oneinwhich anything couldbean accesspointforahacker.Andyes, thatincludesthekitchensink.

Forexample,AI-powered intelligentsecuritysystemscan detectthreatslikemalwareand illegalsoftware.Theycanalso

detectallthesoftwareona devicetodetermineiftheyhave beeninfectedoriftheyhave beenattacked.

2.DataistheNewOil Successnowhingesondata; availability,governance, orchestration,andanalysis,for boththepublicandprivate sectors.Thisisespeciallytrue fortheFortune1000.

Moreover,manyorganizations nowrelyontheirabilityto generateandmanagedata—it isthekeytounderstanding customerbehavior,predicting whattosell,anddetermining howtomarketagainst competitors.

Itisimpossibleforanyhuman beingtoeffectivelyorganizeand evaluatethevastquantityof datageneratedbyevenasmall ormid-sizedbusiness.Instead, theroleofhumanactorsinthis newecosystemistoensurethe dataisavailableandaccessible foranalyticstools.Withthat accomplished,theycanunlock insightsabouteverythingfrom productintelligencetoflawsin theirsecurityposture.

Orchestrationaloneisn't enough,either.Criminalsare wellawareofthevalue containedincorporatedata.As such,inadditiontoavailability, modernbusinessesmustensure alldataisencryptedbothatrest andinmotion.

3.MachineLearningin Pentesting

Artificialintelligenceandmachine learninghavesomeincredibly compellingapplicationsinthe cybersecuritysector,and penetrationtestingisarguablyat thetopofthatlist.Pentesting typicallyrequiresanimmense amountofmanuallabor Through machinelearning,security professionalscanaugmenttheir ownexpertisewithtoolsthat automaticallyprobefor weaknesses,becoming progressivelybetteratdoingso throughtrialanderror.

Unfortunately,pentestingisn'tthe onlyapplicationofthis technology—itcanjustaseasilybe weaponizedinthehandsof cybercriminals.

TechnologiesthatWillShapethe FutureofCybersecurityin2022

Overthenextfewyears,therewill beseveralnewtechnologiesthat willimpactcybersecurityinways neitherseennorpredicted.From artificialintelligencetoblockchain toIoT,theentirefaceofthe securitylandscapeischanging.And itwillcontinuetochangewellinto thefuture,evolvinginwayswe neitherexpectednorpredicted.