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Inthedecadestofollow,womenhavetimeandagainprovedwhytheirdecisionmattersthemostintheboardroom. Beitleadingagreatcompanytogreaterheights,oreventhesmalleststepasstartingasmallcompanyandmaking itbiginthemarket;womeneverywherehaveproventobeabeacontoallthosegirlsouttheredreamingofstarting abusiness,ofaskingforwhattheydeserveandsimplybeingtheambitiousselves.
ThisissueofTheEnterpriseWorldofTop5SuccessfulWomenLeadersin2023isatributetoallthosewomenoutthere intheleadingrolesandtakingontheworldastheycan,oftakingovertheboardroomsandcrackingthetoughestof challenges.
Forthecoverstoryreadabout
SulianTan-WijayagraduatedfromtheNationalUniversityofSingaporewithaBachelorofLawdegreeandspent nearly10yearsinIndonesiaasaseniorcorporatebanker.SheisalsoanalumnioftheStanford-NUSInternational ExecutiveProgram.
BeforejoiningSavills,SulianTan-WijayaworkedasaGeneralManageratTheFullertonHeritagewheresheledthe successfulredevelopmentandrepositioningoftheretail,F&B,andofficespacesatFullertonHotel,FullertonBayHotel, OneFullerton,CustomsHouse,andWaterboatHouse.Establishedin1855,Savillsisaglobalrealestateserviceprovider listedontheLondonStockExchange.Theorganizationemploys40,000peoplein700officesover70countriesacross theAmericas,Europe,AsiaPacific,Africa,andtheMiddleEast.Itsscaleprovidesthecompanywithwide-ranging specialistsandlocalknowledge.Theorganizationtakesprideinofferingthebest-in-classadvicetoindividuals, businesses,andinstitutionswhichhelpsthemmakeextraordinarydecisionsregardingrealestate.
Theoutsetof ’sjourneystartedatthebeginningofthepandemic.Shehadbeenworkinginthe JessicaMorsette hospitalityindustryforalmostsevenyearsatthetime.Unfortunately,likemanyothers,shetoohadtogothroughthe effectsofthepandemicandwaslaidofffromherpositionasaFrontOfficeManagerandSalesCoordinator.Intheblink ofaneye,theworldchangeddrasticallyaroundher,andsheknewrealisedthatinordertoadapt,shewouldneedtomake someadjustments.
Familyissomethingthatalwayscomesthough.Aninsightfulconversationwithhersisterandherentrepreneurial journeyasaVirtualAssistanthasgivenJessicatherightdirectiontoachievenewheights.
“Atthetime,IthoughtIcouldneverrunmyownbusiness.”
Afterrecallingtheconversationandsomeextensiveresearch,JessicatookaVirtualAssistant(VA)course,andfinally launchedJMVirtualSolutions,LLCbytheendofDecember2020.ThisgaveJessicatheabsolutefreedom,thevisionto supportotherswhileusingherfullpotential.
W. halmaliSr o m
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Forthecoverstoryreadabout
SulianTan-WijayagraduatedfromtheNationalUniversityofSingaporewitha BachelorofLawdegreeandspentnearly10yearsinIndonesiaasasenior corporatebanker.SheisalsoanalumnioftheStanford-NUSInternational ExecutiveProgram.
BeforejoiningSavills,SulianTan-WijayaworkedasaGeneralManageratThe FullertonHeritagewheresheledthesuccessfulredevelopmentandrepositioning oftheretail,F&B,andofficespacesatFullertonHotel,FullertonBayHotel,One Fullerton,CustomsHouse,andWaterboatHouse.Establishedin1855,Savillsis aglobalrealestateserviceproviderlistedontheLondonStockExchange.The organizationemploys40,000peoplein700officesover70countriesacrossthe Americas,Europe,AsiaPacific,Africa,andtheMiddleEast.Itsscaleprovides thecompanywithwide-rangingspecialistsandlocalknowledge.The organizationtakesprideinofferingthebest-in-classadvicetoindividuals, businesses,andinstitutionswhichhelpsthemmakeextraordinarydecisions regardingrealestate.
Theoutsetof ’sjourneystartedatthebeginningofthe JessicaMorsette pandemic.Shehadbeenworkinginthehospitalityindustryforalmostseven yearsatthetime.Unfortunately,likemanyothers,shetoohadtogothroughthe effectsofthepandemicandwaslaidofffromherpositionasaFrontOffice ManagerandSalesCoordinator.Intheblinkofaneye,theworldchanged drasticallyaroundher,andsheknewrealisedthatinordertoadapt,shewould needtomakesomeadjustments.
Familyissomethingthatalwayscomesthough.Aninsightfulconversationwith hersisterandherentrepreneurialjourneyasaVirtualAssistanthasgivenJessica therightdirectiontoachievenewheights.
“Atthetime,IthoughtIcouldneverrunmyownbusiness.”
Afterrecallingtheconversationandsomeextensiveresearch,Jessicatooka VirtualAssistant(VA)course,andfinallylaunchedJMVirtualSolutions,LLC bytheendofDecember2020.ThisgaveJessicatheabsolutefreedom,thevision tosupportotherswhileusingherfullpotential.
E A D E R S I N S P O T L I G H T
CONNECTING PEOPLE WITH PROPERTY THROUGH REAL ESTATE BUSINESS
SAVILLS SINGAPORE | EXECUTIVE DIRECTOR
Today’sleadersrequiremultiple skillstosurviveandthrivein therigorouscompetition.Most women possesstheseskillsfrombirth. .However,therearesomequalitiesthat distinguishwomenleadersfromtheir malecounterparts.Womenleaders motivatepeoplearoundthemand highlightthecompellingqualitiesof teammemberswhichhelpsthemto grow.Theiremotionalintelligence helpsthemexceltonewheightsby constantlylearningnewthingsand embracingchange.
SulianTan-Wijaya(ExecutiveDirector, Retail&LifestyleatSavillsSingapore) isoneofthose womenleaders: empatheticandsupportivewhile also focusing onaccomplishingtheir objectives.Sheisanastuteand dedicatedcareerwomenwhoissetting anexampleforotherwomenleadersto follow
SuliangraduatedfromtheNational UniversityofSingaporewitha BachelorofLawdegreeandspent nearly10yearsinIndonesiaasasenior
corporatebanker.Sheisalsoanalumni of theStanford-NUSInternational ExecutiveProgram.
BeforejoiningSavills,Sulianworked asaGeneralManageratTheFullerton Heritagewheresheledthesuccessful redevelopmentandrepositioningofthe retail,F&B,andofficespacesat FullertonHotel,FullertonBayHotel, OneFullerton,CustomsHouse,and WaterboatHouse.
Priortothat,shewasDirectorTourism ShoppingattheSingaporeTourism Boardwhereshewasresponsiblefor signatureeventslikeGreatSingapore Sale,SingaporeFashionFestival, JewelfestandChristmasLightUp.She promotedkeyretailsectorslike fashion,watchandjewelry,beauty& wellness,andconsumerelectronics. SulianadvocatedSingaporeasaWatch capitalandpromotediconicwatch eventslikeTheHourGlassTempus andSincereWatch’sJubilee.
WhileworkingasaSeniorVice PresidentatPacificStarGroup,she wasinchargeof WismaAtria
shoppingmalland CapitalSquare.During hertenure,WismaAtria underwentamajor redevelopmentand revampin2003. Shehasalso volunteeredasamentor foryoungwomenatthe SingaporeCouncilof Women’sOrganization asapartofsocial services.
Continuousand UnrivaledGrowth
Sulianiscurrently ExecutiveDirector overseeingtheRetail& Lifestyledepartmentin Savills’Singapore office,havingjoined thecompany15years agotosetupthis department. Within oneyear, Savills establishedthemselves asoneofthemarket leadersinthisfield. Someoftheretail developmentprojects
Suliansecuredinclude OrchardGateway, NationalGallery
Singapore,Raffles Hotelshoppingarcade, 8ClubStreet Hotel/Retail development,270 Orchard,DairyFarm Mall,8ClubStreet, MondrianHotel,GR.ID,LeQuest,140 Robinson,andTheGrandstand.
Sulianhasalsorepresentedand advised internationalretailerssuchas Lululemon,Adidas,Minotti,Rimowa, Leica,Rationale,Fila,H&M,Coach, NewBalance,Aesop,Penhaligons, APMMonaco,Manifesto,BimbaY Lola,DocMartens,andJoseph.Her company alsointroducedseveral flagshipstoresfrontingOrchardRoad includingAdidasBrandCenter,
Castlery,Abercrombie&Fitch,Crate &Barrel,i.tHK,SixtyEight,Tommy Hilfiger,TopshopandSwatch.
Establishedin1855,Savillsisaglobal realestateserviceproviderlistedon theLondonStockExchange.The organizationemploys 40,000people in700officesover70countriesacross theAmericas,Europe,AsiaPacific, Africa,andtheMiddleEast.Itsscale providesthecompanywithwide-
rangingspecialistsandlocal knowledge.Theorganizationtakes prideinofferingthebest-in-class advicetoindividuals,businesses,and institutionswhichhelpsthemmake extraordinarydecisionsregardingreal estate.
Savillsistheleadingretailadvisorin AsiaPacificanditsexpertiseextend globally..Itsregionalworkwith internationalbrandssuchasSephora, Apple,Lululemon,andVictoria’s Secretaidtheorganizationtobuild
healthyrelationshipswithkey decision-makersfor majorproperty landlords intheregion.Thescaleofits leasingteam(over160retail-focused professionalsacrosstheAsiaPacific) givesthem accesstoanunrivaled amountoflocalandinternational marketintelligenceineachkey territory
Everysuccessfulleaderfacesvarious challengesandeachchallengehelps
thembecome betterversionsof themselves.Sulianadopts a uniqueandunconventional workingstyle to achieveher goals.Sheconsidersherself luckytohaveworkedwith exceptionalbossesandmentors throughout hercareerwho appreciatedheruniquestrengths andcontributions.Therewerethe rarebleaktimes whenshefaced bosseswhotriedhardtosuppress her. Despitethesenegative experiences, Sulianremained
optimisticassuch momentshaveonly madeherstrongerand moredetermined.
MostofSulian’steam membersjoinedher straightoutof universityintheir20’s, soshetakesextracare inmentoringand guidingthem. Hersis anall-femaleteam,as retailleasingin Singaporetendsto attractmorefemalesin general.Theretail landscapeisdynamic andevolvingvery rapidly Whileher youngteammembers may lackwork experience,they compensate withtheir youth,energyand speedinkeepingup with newretailtrends.
Since thepandemic, GenZworkershave beenembracing workingfromhome (WFH). However,they alsoreportfeeling isolatedduetothelack ofsocialand professionalface-tofaceinteractionswith colleagues.Toaddress this, Sulianimplementsahybridworking arrangementandplansweeklymeetings withherteammatesinandoutsidethe office. Astheirteamleaderandmentor, Suliansharesherownexperienceswith teammemberstosteepentheirlearning curve,andhelpthemavoidsomemistakes shemadeinherearlycareer.
SavillsSingaporeasanorganizationis well-representedbymaleandfemale
leaders. Sulianhasneverused theterm ‘feminism’inanyofherconversations. InherhometownSingapore,Sulianhas metmany powerfulandsuccessful businessorcareerwomen whohave alsosuccessfullyraisedwonderful children.
Sulian’sbiggestsourceofinspirationis hermother, auniversitygraduate(quite rareinhertime)whohad an outstandingcareerwhilesuccessfully raisinghertwodaughters.Hermother alsoretiredrelativelyearlytohelp raise Sulian’syoungchildren, hernieceand nephew,inorderfor Sulianandher sistertobetterfocusontheirrespective careers.At 85,Sulian’smotherisliving afulllifeandstillkeepsbusy.Anavid reader,sheregularlykeepsupwith globalgeo-politicalmatters and businessnews.
Attimes,Sulianstillstrugglestostrikea work-lifebalance. Shesays,“Ifind myselfoftenworkinglateintothenight andonweekends.Butmyworkis interestingandenjoyable,sosometimes IforgetthatI’mactuallyworking.” Outsideofwork,shestillindulgesinher firstlove,music,andmakestime everyday toupdatehereclecticmusic playlists.Beingaformermusician (keyboardist)andDJ,shewillalways haveasoftspotformusicinherheart.
HerearesomewordsofadviceSulian shareswithupcomingwomen
entrepreneurs:
• Thereisnoshortcuttosuccessunlessyouareageniusand extremelygiftedwithanampleamountoftalent.Sincecompetition iseverywhereandintensifyingeveryday,oneneeds toworkhard andsmarttoexcel.
• Theworldisevolvingeverydayandcustomerpreferenceskeep changing. Oneshouldthereforeneverstoplearningorembracing change
• Followyour passion,choose abusinessorjob youloveandjust enjoytheprocess.Nothingbeatshavingfunatworkwhilemaking moneyatthesametime.
Beantown,aslocalslovinglycall Boston,isacitywithabundanthistory anddiverseculture.Evenasanonhistorybuff,thecityhasavarietyof thingsthatwillcatertoyourtastefora funvisit.
AsoneoftheoldestcitiesintheUSA, Boston'shistorydatesbacktothe17th century,withthecityplayingapivotal roleintheAmericanRevolution. Today,itisahubofintellectualand culturalactivity,withinstitutionslike HarvardUniversityandMassachusetts InstituteofTechnology(MIT)located withinitsborders.
Bostonisalsoknownforitsnumerous museums,galleries,andcultural institutions,aswellasitsthriving sportsculture,withfanspassionately supportingtheirfavoriteteams.The cityishometothefamousBoston Marathon,oneoftheoldestandmost prestigiouslong-distancerunning eventsintheworld.
Finally,withthediverseandvibrant culinaryscene,Bostonisconsidereda foodlover'sparadisebymany,offering everythingfromtraditionalNew Englandseafoodtointernational cuisine.Additionally,youaresureto meetsomewarm,welcomingpeople whowillmakeyougrinwiththeir hospitality
PlanningatriptoBoston?Inthisblog, we'lldigdeeperintowhatthecityof Bostonhastooffertomakeyour Bostontripaonetoremember
Boston,acityrichinhistory,also providedasignificantculturalvalue.In 1630,PuritanstravelingfromEngland foundedBostonwhiletheywereseeking religiousfreedom.Innotime,thecity becameahubforNewEngland's economic,political,academic, commercial,andfinancialactivity
DuringtheAmericanRevolution,oneof themajorhistoricaleventsoftheUSA, Bostonplayedacentralrole.Thecity witnessedmanyeventsthatultimately ledtothewar Asaresult,considered theBirthplaceoftheAmerican Revolutionbymany
ThisfloatingBostonTeaPartymuseum givesyouapeekintoBoston'shistory Youwillgettolivethroughamultifacetedexperienceofliveactors,teathrowingre-enactments,technologically advancedinteractiveexhibits, authenticallyrestoredteaships,andan award-winningfilm.
2.SymphonyHall
Sinceitsfirstconcertin1881,this SymphonyHallcontinuestotreat peoplewithitsconcertperformances eventoday.Inaddition,thehallalso reachesmillionsofpeoplethroughthe Internet,radio,television,educational programs,recordings,andtours.
3.MuseumofAfricanAmerican History
AsthebiggestmuseuminNew England,TheMuseumofAfrican AmericanHistorydoesatremendous joblettingyouinonauthentic representationsofthe18thand19th centuries.Itisatreatforhistorybuffs, asyoulearnaboutAfricanAmericans' contributions.
4.USSConstitutionMuseum
LocatedontheCharlestownNavyYard ofNationalHistoricalPark,the Museumshowcasesinteresting informationabouttheConstitution. Includingitsdesigners,andpeople whobuiltandsailedit.Avisitwilllet youengagewiththehistoryofthe Constitutionthroughcaptivating stories.
5.ThePaulRevereHouse
Originallybuiltin1680,PaulRevere, anAmericansilversmith,boughtthis housein1770.Today,itisoneofthe mostsignificantpiecesoftheAmerican Revolutionandhistoryandamajor touristattraction.
1.BenjaminFranklin
ApivotalpersonalityofAmerica, BenjaminFranklinwasoneofthe foundingfathersoftheUnitedStates. Hisvalueswerealwaysaimedtoward makingsocietyabetterplacetolive. Oneofthebestexamplesofhisvalues ishisinventions.Despiteinventing manythings,heneverpatentedthem justformoney,withthebeliefthatthey aretoolstoupliftpeople'sstandardof living.
2.JohnKrasinski
Ifyou'refamiliarwiththepopular sitcom“TheOffice”(youprobably are),thenwedon'tneedtotellyou aboutJim,andhispranksonDwight-a popularcharacterfromthesitcom. JohnKrasinskiwasrecentlynamed “the100mostinfluentialpeopleinthe world”in2018,byTimesMagazine.A manofmanytalents,Johnismostly recognizedforhisactingwork. Althoughhehasalsoworkedasa producer,andsometimes,directoras well.
Afterheramazingactingperformancein“PulpFiction”,apopulardarkcomedy, UmaThurmanrosetofameforhercharacterportrayalofMiaWallace.In additiontothat,herroleinKillBillhasalsowonnumerousawardsandreceived apositiveresponsefromaroundtheglobe.
4.ChrisEvans
Yes,youhearditright.Ourveryown“CaptainAmerica”isaBostonian.This rolefromtheMarvelCinematicUniverse(MCU)iswhatgainedhimimmense popularityandfansaroundtheworld,helpinghimreachhiscareer'smountaintop. Beforethisrole,heplayedsomeminorrolesinfilmsandalsonumerous supportingroles.
5.EdgarAllanPoe
Bornon19thJanuary1809,EdgarAllanPoeisawriter,poet,editor,andliterary criticfromBoston.Edgarisoftenassociatedwiththe'AmericanRomantic Movement',andhistalesofMysteryandMacabre.Furthermore,hispoems“The Raven”and“AnnabelLee”areamongEdgar'smostpopularworks.
3ThingsthatwillmakeyourBostontripmemorable
HereisalistofthingsthatmakeyourvisittoBostonatreat:
1.TheFood
Traditionally,Bostonisfamousforitsbakedbeans.Butthegoodnewsisthatno matteryourpalette,withadiverserangeofcuisinesandrestaurants,Bostonis suretosatisfyyourtastebuds.
Besidestraditionaldishes,Bostonservesexceptionalseafoodaswell.From deliciousoysterstofreshlobstersandvariousfish,Bostonisheavenforseafood enthusiasts.
Thelistdoesn'tstopthere.Boston'sfoodisinfluencedbynotjustAmerican dishes,butglobalcuisineaswell.Inconclusion,ifyou'reafoodie,thefoodscene inBostonisboundtoleaveyouawestruck.
2.TheCulture
It'snotasurprisethatmanycallBostonaculturalcenter.Thecityholdspeople fromavarietyofethnicandculturalbackgroundsinitsarms.Itisworthnoting thatgreaterNewEnglandhasanenormousinfluenceonmanyculturalaspectsof thecity.Onesuchaspectistherenowned“BostonAccent.”
Additionally,BostonisahubformusicloverswithplacesliketheBoston SymphonyOrchestra,theFineArtsBostonMuseumforliteraturefans,numerous librariesforbookworms,andmore.Asavisitor,youdon'thavetoworryabout gettingbored,asthecityofferssomethingforeveryone.
3.TheNight-Life
Simplysaid,thenightlifeinBostonisLIT Asthesungoesdown,Bostontruly startsexpressingitslivelyvibes.Fromnightclubstonightmuseums,thecityof
3.UmaThurman
Bostonisalwaysreadytomakeyour nightmemorable.Ifyou'reanightowl planningatriptoBoston,thenightlife scenewilltrulyrockyourworld.
Forthemostpart,navigatingthrough Boston'sdowntownisabreeze,which issomewhatrelatedtothecity's compactsize.Ontheotherhand, drivingdowntownisanothergame altogether Why?BecauseBostonhasa veryold-fashionedroadlayoutand insufficientparkingoptions.
Ontheotherhand,MBTA,Boston's publictransportsystem,isniftyand inexpensivetoexplorethecity You canwitnessCambridge,nearby suburbs,andmanymoreunmissable attractionsinBoston.
Interestingly,walkingthroughBoston couldhelpyougetacloserlookatthe city,withoutspendingmuchtime. Walkingforanhourorso,youcould exploreplentyofcharmingplaces.The placesincludeCharlesRiverEsplanade orCambridge,whereyouwillbe treatedtoamesmerizingviewofthe cityskyline.
Ifnoneofthatworksforyou,there's alwaysataxi.Boston'staxisare generallyavailableandeasytoflag down.Thisisanidealoptionifyou're planningtotravelaftertheoperational hoursofMBTA.
Incontrasttoitscompactsize,thecity ofBostontakesquiteabigchunkout ofyourpocket.Whileplanningyour Bostonvisit,makesuretotalktocity realtorsforthebestaccommodation dealsaroundthecity.
Allinall,ifbudgetisnotanissuefor you,Boston'squalityoflifewillleave youecstatic.
Bostonweatherisamixedbag.To makethemostoutofyourvisit,make sureyouplanyourBostontripbetween themonthsofJuneandOctober.Why? Becausethesummerduringthistimeis mild,withtemperaturesanywhere between15to28degreescelsius.If you'resomeonewhoisplanning outdooractivities,thenthisisyour timetoshine.
Thenumberoftouristvisitsdrops significantlybetweenMarchandMay, andrightfullyso.TheBostonclimate duringthesemonthsisverydryand cold.
Bostonisacitywitharichhistory, vibrantculture,anduniquecharacter. FromitsroleintheAmerican
Revolutiontoitsmodern-daystatusas acenterforinnovationandintellectual activity,Bostonhasmuchtoofferfor visitorsandresidentsalike.Whether you'reexploringthecity'snumerous museumsandculturalinstitutions, cheeringonthelocalsportsteams,or indulginginthediverseculinaryscene, youwillneverrunoutofthingstodo inBoston.Ifyou'replanningatripto theUnitedStates,besuretoputBoston onyourlist-youwon'tbe disappointed!
JessicaMorissette,afearless leadermakingwavesinthe digitalworld.TheEnterprise WorldisproudtointroduceherasThe MostInfluentialWomanBusiness LeadersToWatch.
Theprecisedefinitionofan entrepreneurmayvary,butwhenit comestobeinganambitiousone, JessicaMorissetteisaclearportraitof it.Thesimplestwaytothinkofitis someonewhotakesontheriskof startinganewbusiness.
Entrepreneurisresponsibleforall aspectsoftheirbusiness,rightfromthe initialplanningstagestotheday-todayoperations.Theyarealso responsibleforthefinancialrisksand rewardsoftheirbusiness.Ifthe businessissuccessful,theywillreap therewardsandifitfails,theywill suffertheconsequences.
Itisevidentthatittakesahugedealto becomesuccessfulatabusiness,as eachoneisuniqueandeach
entrepreneurhastheirowngoals. However,therearesomecommon qualitiesthatmanysuccessful entrepreneurssharesuchascreativity, determination,andrisk-takingand Jessicaisthespokespersonofthese.
WithJMVirtualSolutions,Jessicais creatingastrongfoundationforfemale entrepreneursandsmallbusinesses. Sheseesherselfasaproudsmall businessmarketerhelpingfemale entrepreneursandsmallbusinesses reachtheirgoalsusingthepowerof socialmediamarketing.
Wherehasthisbeautifuljourney started?
Get,set,go
“Today, I am happy to say that as a social media strategist with a passion for supporting female entrepreneurs and small businesses.”
TheoutsetofJessica'sjourneystarted atthebeginningofthepandemic.She hadbeenworkinginthehospitality
industryforalmostsevenyearsatthe time.Unfortunately,likemanyothers,she toohadtogothroughtheeffectsofthe pandemicandwaslaidofffromher positionasaFrontOfficeManagerand SalesCoordinator.Intheblinkofaneye, theworldchangeddrasticallyaroundher, andsheknewrealisedthatinorderto adapt,shewouldneedtomakesome adjustments.
Familyissomethingthatalwayscomes though.Aninsightfulconversationwith hersisterandherentrepreneurialjourney asaVirtualAssistanthasgivenJessica therightdirectiontoachievenewheights.
“At the time, I thought I could never run my own business.”
Afterrecallingtheconversationandsome extensiveresearch,JessicatookaVirtual Assistant(VA)course,andfinally launchedJMVirtualSolutions,LLCby theendofDecember2020.Thisgave Jessicatheabsolutefreedom,thevisionto supportotherswhileusingherfull potential.
“An entrepreneur is someone who starts and runs their own business”
“Doing what I do has given me the ability to impact the lives of women entrepreneurs every day. I couldn't be more proud of an achievement like that.”
“I contribute a lot to where I am today to having a positive mind-set.”
WhenshefirstlaunchedJMVirtual Solutions,shewasdoinggeneral virtualassistantwork,cluelessasto whichservicestoofferorwhomto getconnectedwith.Thus,she dabbledinabitofeverythingand workingwithanyclientwhowas willingtoworkwithanewVA.
Beforeshecouldnichedownher businessintoSocialMedia Marketing,ittookJessicaabout fourmonthsofexploration. However,soonenough,hernew foundpassionknewnolimits.She couldachieveeverythingthatshe dreamedof.
Goingahead,sheplanstoworkon theMasterofSciencedegreein marketingwithaconcentrationin socialmedia.Well,whatcanwe say!Afterall,SocialMediaisher calling.
JMVirtualSolutionslaunchedin Decemberof2020withamission tosupportfemaleentrepreneursand smallbusinesses.Asthefounder, strategist,andcreativebehindJM VirtualSolutions,Jessica'sfocusis onusingthepowerofsocialmedia tohelpfemaleentrepreneursand smallbusinessesgetvisible, implementstrategies,andsimplify theirsocialmediamarketingto growtheirbusinesses.
Withaclearmissiontoensurethe clientsachievealloftheirsocial mediagoals,thecompanycreatesa customizedsocialmediastrategy foreachbusinesssothebrandscan continuetothrive.Thecompany hashadthepleasureofworking withoverfourteenwomeninthe onlinespace,helpingthem implementsocialmediastrategies thatalignwiththeirbusinessgoals tohelpthemachieve.
“I feel blessed to be able to wake up every day to do work I am truly passionate about that also provides me with the freedom I was looking for and best of all, there are no limitations as to where my business can go.”
Inthebeginningoftheentrepreneurial journey,Jessicafacedafewchallenges inhershare.Asanewsmallbusiness, thereisaconstantjuggleforsure, especiallyforasolobusinesswoman withoutateambackingherup.
Theinitialchallengeofbeingan entrepreneurwasefficientlymanaging theworkload.However,Jessica overcamethesechallengeswithan interestingyetpracticalapproach. Havinganinitialacknowledgmentof hertimeanditsuseforanefficient workpattern,sheimplementedmore systemsandprocesses.Theoutcome wasquiteproductivewithmore accomplishmentsduringthework hoursandlessfeelingof overwhelming.It'stimetotakealeaf outofJessica'sbook.
“ThesecondchallengeIfacedalot, especiallyintheearlystagesofmy journey,wasimpostersyndrome.There weretimeswhenIthoughtIcouldnot buildasuccessfulandsustainable business.Afterweeksofjumpingon discoverycalls,pitchingtoclients,just toreceiveanobecameverydefeating afterawhile.Whathelpedmethrough thesemomentswasutilizing affirmationsandpositiveself-talk.I believemind-setisapowerfulthingin everythingwedo.Whenwehavethe rightmind-set,Itrulybelievewecan achieveanything.”saysJessica.
Thelastchallengewasgettingthe clarityoftheaudience.Oncethatwas nicheddowntosocialmedia marketing,thingsfellintoplace.The companynoticedgreaterresults.
Atthebeginningof2021,thecompany restricteditsbusiness,rightfrom pricingstrategy.Thisnotonlygavethe businesstheneededopportunityto scalebutalsoitgotmorealignedwith itsclientele.Itbecametherightfitfor everyone.
Thestrategiesbehindthesuccessof JMVirtualSolutionsarenothingshort ofconsistency,hardwork,motivation, rightcommunication,nichingdownthe targetaudience,andmostimportantly, understandingtheneedsofthe audience.Havingaclearmessagethat resonateswiththeaudienceisreally thekey.Oncethereisanunderstanding onhowtosolvetheclientissuesand howtocommunicatewiththe solutions,thebusinessisgoldenfrom thereon.
AccordingtoJessica,“Inthe beginning,yourentrepreneurjourney willbehard.You'relearning constantly,tryingtodeterminewhat worksandwhatdoesn't.However,with
“JM Virtual Solutions is the bridge that connects its clients to their audience.”
consistency,hardwork,and motivation,youwillcontinuetomove forwardandindoingsoworktoward buildingasuccessfulbusiness.This hasbeenmyexperiencefromwhenI startedJMVirtualSolutionstowhere thebusinessisnow.”
2022hasbeenanexcitingyearforJM VirtualSolutionsasthebusinessis startingtogainrecognitionforthe growthitisachievingandtheimpactit ismakingwithinthesocialmedia space.
WhatmakesJMVirtualSolutions standoutisthatthebusinessreally takesthetimetounderstanditsclients andwhotheaudienceisthattheyare targeting.Thecompanycreatesa customizedsocialmediamarketing strategythathumanizestheclient's businessandputsthemdirectlyinfront oftheirtargetaudience.Havingstarted withthestrategy,thecompanymoves ontoplanningcontent,content creation,andcopywriting.
Theybelieveinanomni-channel approachwhenitcomestosocial mediamarketing.Theycatertothe clients'needsbytakingcareofallof theirsocialmediamarketing.
JMVirtualSolutionsfocuseson providingthreesixprimaryservices thatsettheclientsapartfromtherest ofthemarket:
SocialMedia+ContentMarketing: Haveacustomsocialmedia marketingstrategycreatedforyour business.Usesocialmediaplatforms toconnectwithyouraudienceto buildyourbrand,increasesales,and drivewebsitetraffic+content marketingtoattract,engage,and retainyouraudiencebycreatingand sharingtherightcontent.
SocialMediaStrategyVIPSession:
Booka1:160-minuteSocialMedia StrategyintensivecallwhereIcreate acustomizedsocialmediaplanfor yourbusiness+ananalyticscallto seewhat'sworkingandwhatneeds tobeimproved.
SocialMediaAudit:
Apersonalizedvideofrommewalking youthroughmysuggestionsonhowto revampyourcurrentsocialmedia platforms.
Nextpowermove
“I believe social media is a powerful tool for businesses if used correctly.”
Inthenextfivetotenyears,JMVirtual Solutionsaimstocreateatop-tiered socialmediaagencytoassistwomen entrepreneurstosucceedandachieve theirgoals.
Buildingateamoflike-minded individualswouldallowthecompany toprovidemoreopportunitiestothose lookingtostartacareerorbusinessin socialmediamarketingaswell.
Bygrowingthebusinessintoan agency,thecompanywillbeableto makemoreimpactwhileempowering others.
Wordsofwisdom
-Jessica Morissette“Myadvicetothenextgenerationof aspiringandbuddingBusinesspeople istodaretobedifferent,daretobe bold,andneverbeafraidtostandup andstandout.Followyourheart,and yourpassion,andknowthatnodream orgoalisunattainable.Theonlyway toreachsuccessistokeepmoving forward.Therewillalwaysbe obstaclesonyourpath,butbypushing forwardyouwillalwaysbeonestep closertoobtainingsuccess.Remember, thereisnofailure,onlytheopportunity tolearnandgrow.”
Yesterday,oneofmyfriends
bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.
WhatexactlyisAdidas?
Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe
nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.
Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.
Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.
AdiDasslerdiedin1978,anddespite aninnovativeendorsement
arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.
Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.
Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.
HowmuchAdidasspendson Marketing?
Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.
TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin2018. However,Adidas'brandworthfell bymorethantwobilliondollarsin 2021,thusitremainstobeseen howthefirmdoesinthenextyears.
Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.
The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.
“Thisadvertisementillustratesthe
“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.
TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry
Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.
ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.
Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.
The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.
Competitors that made it difficult for Adidas!
Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany
NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.
Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.
FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.
PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.
Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of
1.Nike 2.Puma 4.FILA 5.UnderArmouritsincome,whileNorthAmerica accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.
Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.
1.
Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits
customarysleek,athleticfootwear(via CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.
TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson,
expressedoutrageovertheshoe's design,claimingthatitremindedthem ofslavery AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.
2.
Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough
Adidasattemptedtolaunchthe ShackleShoe. USSR-ThemedAdidasProductsduringtheirtimewiththeUnionofthe SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.
PartnersinSuccess!
Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.
Ÿ TheAdidasYeezycollaboration
Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.
Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh
fashiondesignerslikeYohji Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.
Ÿ CollaborationwithManchester United
AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.
AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.
Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.
AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis
quarter.Adidasisalsoofferingawhole lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.
So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!
MetaDescription:Ifyoulikeunfoldingthehistorypagesby
visitingdifferentplaces,herearethe10warmemorialsin theU.S.thatyoumustvisit.
Historyfascinateseveryone,regardlessofcountry,religion,orage group.Itissomethingthattakesyouonajourneywhereyoucandive intothepast,observewhatwasrightandwherethingswentwrong,and comeoutwisertoconfrontwhatliesahead.Ifyouarealsointohistory, visitinghistoricalplaceslikeforts,monuments,palaces,andwar memorialsmustalwaysbeanoverwhelmingfeeling.
Visitingwarmemorials,inparticular,isanidealwaytopayhomageto thosewholosttheirlivesfightingforthenationandrelivetheirfond memories.Eachwarmemorialrepresentsthecountry'senthrallingand vibranthistoryandremindsusofthesacrificesandvalorofour ancestors.Ifyouareplanningtovisitawarmemorial,letushelpyou withthe10warmemorialsintheU.S.youcannotmiss.
Ÿ Location:NationalMall, WashingtonD.C.
Ÿ Opened:2004
Ÿ OperatingHours:24hours(park rangersareondutyfrom9:30amto 10pm)
TheWorldWarIIMemorialisbuiltin thehonorof16millionAmericanswho servedintheU.S.armedforcesduring theSecondWorldWar Thenationalwar memorialaestheticallyrepresents America'svictoryinWorldWarII.It has56pillarsthatsymbolizeunity amongtheU.S.statesandterritories.It alsocomprisesacoupleofsmall triumphalarchesforthePacificand Atlantictheatersthatsurrounda fountainandanovalplazaatthecenter
Ÿ Location:NationalMall, WashingtonD.C.
Ÿ Opened:1931
Ÿ OperatingHours:24 hours
BrieflyknownastheDistrict ofColumbiaWarMemorial, theDCWarmemorialisone ofthemust-watchwar memorialsintheU.S. Originallyconstructedasa domedtemple,thememorial underwentrenovationin 2010.Itshowcasesthenames oftroopswholosttheirlives duringthewarinalphabetical order.In2014,theNRHP (NationalRegisterofHistoric Places)listedthememorial.
Ÿ Location:ConstitutionGardens, WashingtonD.C.
Ÿ Opened:1982
Ÿ OperatingHours:24hours(park rangersareondutyfrom9:30amto 10pm)
PeoplealsoknowVietnamWar MemorialasVietnamVeterans Memorial.Thememorialhonorsthe valianteffortsofthosewhoservedin theVietnamWar.Theprimaryattraction ofthismemorialistwogranitewalls engravedwiththenamesof58,318 braveheartswhosacrificedtheirlives forthecountry Allthenamesare engravedinchronologicalorder
Ÿ Location:WestPotomacPark,Washington D.C.
Ÿ Opened:1995
Ÿ OperatingHours:24hours
AlsoknownastheKoreanWarVeterans Memorial,thisisoneoftheiconicwar memorialsintheU.S.commemoratingthe sacrificeofthemilitarypeoplewhodiedinthe KoreanWar.Thememorialcomprises19 statuesalongsideawallofremembrance engravedwiththenamesofmartyrs.
Ÿ Location:PershingPark,WashingtonD.C.
Ÿ Opened:1981
Ÿ OperatingHours:24hours
TheWorldWarIMemorialpaystributetothe servicesofmartyredAmericancitizensintheFirst WorldWar.ItwasoriginallydedicatedinPershing Parkin1981andwasopenedtothepublicin2021. ThememorialfeaturesthestatueofJohnJ.Pershing, thethenGeneraloftheArmies.Thewallsofthe memorialalsoshowcasethesoldiers'journeys.
3.VietnamWarMemorial 4.KoreanWarMemorial 5.WorldWarIMemorialŸ Location:VermontAvenue,Washington D.C.
Ÿ Opened:2004
Ÿ OperatingHours:24hours
Thiswarmemorialservesasatributetothe UnitedStatesColoredTroops(USCT)who foughtduringtheAmericanCivilWar.It honorsthememoriesofapproximately 209,145USCT.“TheSpiritofFreedom” statueistheprimaryattractionofthiswar memorial.Itisabronzestatueshowcasing threemenfromtheinfantryandasailorwho isdefendingfreedom.
7.AmericanVeteransDisabledforLife Memorial
Ÿ Location:WashingtonD.C.
Ÿ Opened:2014
Ÿ OperatingHours:9amto5pm
AmericanVeteransDisabledforLifeMemorial isoneofthefewwarmemorialsdedicatedto thosedisabledduringthewar Thememorial honorsveteransoftheU.S.Armywhowere permanentlydisabledduringtheirnational service.Thefundraisingforthismemorial startedwaybackin2000,thetargetamount wasreachedin2010,andthememorialwas opentothepublicin2014.
Ÿ Location:ValleyForgeNationalHistoricPark,Pennsylvania
Ÿ Opened:1917
Ÿ OperatingHours:6amto8pm
NationalMemorialArchcelebratesthearrivalofGeorge WashingtonandtheContinentalArmyatValleyForge.During the1777-78continentalwar,theU.S.Armyspentthewhole winterattheValleyForgemilitarycamp.Inspiredbythe“Arch ofTitus”inRome,thearchwasplannedduringthepost-Civil Warerawhenmanywarmemorialsandmonumentswere plannedandbuilt.
6.AfricanAmericanCivilWarMemorial
8.NationalMemorialArch
Ÿ Location:1954
Ÿ Opened:ArlingtonCounty, Virginia
Ÿ OperatingHours:6amto midnight
MarineCorpsWarMemorialisa nationalmemorialthatis dedicatedtoalltheUnitedStates MarineCorps(USMC)wholost theirliveswhileservingthe country.Thememorialhonorsall themartyrssince1775.Itis inspiredbyaniconicphotograph in1945.Thephotograph comprisedsixUSMCraisinga U.S.flagontopofMount SuribachiduringWorldWarII.
Ÿ Location:GrossePointe Farms,Michigan
Ÿ Opened:1910
Ÿ OperatingHours:9amto7 pm
LiketheWorldWarIIMemorial, theGrossePointeWarMemorial isalsobuiltinmemoryofthose wholosttheirlivesinWorldWar II.Thememorialisalsoknownas RussellA.AlgerJr.House. Besidesbeingamongthetopwar memorialsintheU.S.,ithostsa varietyofprograms,including holidaycelebrations,concerts, socialdancesforschoolchildren, obedienceschoolfordogs,etc.
Thisconcludesourlistof10warmemorialsintheU.S.you mustvisit.Wehopethisbloghascoveredeverythingyouneed toknowaboutthesememorials.
So,whenareyouplanningtovisitawarmemorial?
9.MarineCorpsWar Memorial 10.GrossePointeWar Memorial
THEIMPORTANCEOFINDUSTRIALWEIGHINGIN
Weighingplaysacriticalrole
inthemanufacturingand logisticssectors,as accuratemeasurementsareanessential partofproducingqualitygoodsand ensuringefficientdistribution. Industrialweighingsolutionsprovide businesseswithreliabledatathathelps tomakeinformeddecisions,maximize operationalefficiencyandevenreduce costs.Byexaminingtheimportanceof industrialweighingacrossdifferent stagesoftheproductionprocess,we canbetterunderstanditsbenefitsin ensuringproductoptimizationand successfuloperationsoverall.
HereAreTheImportanceof IndustrialWeighingin ManufacturingandLogistics:
1.Howdoesindustrialweighinghelp improvetheaccuracyandefficiency ofproductionprocessesand shipments?
Industrialweighingisanimportant elementformanyproductionand shipmentprocesses,enablinghigh accuracyandefficiencystandardstobe achieved.Industrialscalesaredesigned tohandlebothlargeandsmallitemsin avarietyofmaterialforms,potentially streamliningworkflowsandhelping businessestomaximizetheir operationalcapacity
Withdigitalweighingoptionsalso available,it’snoweasierthanever beforetoaccuratelymeasureweights withunparalleledprecision.By switchingfrommanualweighing procedurestoindustrialscales, businessescangainanimpressive degreeofconsistencywhilecutting downonresourcesdevotedto measurementtasks.Allinall, industrialweighingtechnologyhasthe potentialtohelpdrivebusiness improvementsthatresultingreater efficiencyandaccuracyacross operations.
2.Whatbenefitscanbusinesses expecttoseefromusingindustrial weighingequipmentandsystems?
Industrialweighingequipmentand systemscanofferavarietyofbenefits tobusinesses,mostnotablyaccurate andefficientdatacollection.When equippedwithsophisticatedhardware andcalibrationdevices,thesesystems canprovideresultsthatarehighly preciseandstreamlined.Asaresult, businessesbenefitfromtheabilityto monitorinventoryinreal-timewith greataccuracy,permittingthemto makelogisticsdecisionsquickly.
Furthermore,theautomationof processessuchasproducttracking helpstoreduceerrors,thereby improvingsafetystandardsinthe workplaceaswellasmeetingcritical regulatoryrequirements.Ultimately, industrialweighingequipmentand systemsofferanarrayofbenefitsfor businessesrangingfromimproved accuracyandefficiencytoenhanced safetystandards.
3.Howcanyouensurethatyour businessgetsthemostaccurate, efficient,andcost-effectiveindustrial weighingsolutionpossible?
Whenchoosinganindustrialweighing solutionforyourbusiness,itis importanttoensurethatyouaregetting themostaccurate,efficient,andcosteffectivesolutionpossible.Keepinga clearmindsetandaskingkeyquestions abouttheproductcanhelptoensure thatyougetexactlywhatyouneed.
Additionally,researchingallpotential providersoftheproductcanleadtothe bestpricingandoptionsavailable. Lastly,involvingkeypersonnelfrom operationsinordertocreateaholistic approachwillallowforasmooth transitionshouldanyadjustmentsbe neededwiththeimplementationofthe newsystem.Bytakingthesestepsinto
consideration,youwillbeabletofind theindustrialweighingsolutionbest suitedforyourbusinessneeds.
4.Whatshouldyouconsiderwhen choosinganindustrialweightscale orsystemforyourbusinessneeds?
Forbusinessownersseekingan industrialweightscaleorsystem,there arekeypointstoconsider.Firstly,itis importanttoreflectonthenatureof yourbusinessandthespecificpurposes forwhichyouwillusetheequipment. Thiswillallowyoutoidentifyany necessaryfeaturesthatarerequiredto ensureaccuracyandreliability
Additionally,youshouldconsider applicablesafetyregulationsaswellas temperatureandhumiditylevelsin ordertochooseamodelthatworks bestforyourenvironment. Furthermore,factoringincost limitationswithoutcompromisingon qualitycanhelpdeterminesuitable solutionsforwhateverpracticalgoals arenecessaryforsuccessfuloperations. Allputtogether,theseconsiderations canhelpbusinessesfindasuitable industrialweightscaleorsystemthat fitstheirrequirements.
5.Howdoyoumaintainan industrialweightscaleorsystemso thatitcontinuestooperateatpeak performancelevelsovertime?
Inordertoensurethatanindustrial weightscaleorsystemcontinuesto operateatpeakperformance,itis essentialtoputinplacearegular preventativemaintenanceprogram. Thisshouldincluderegularcleaningof thescaleorsystemaswellaschecking forsignsofwearandtearsuchasloose fasteners,electricalconnections,and othercomponents.
Additionally,anyenvironmental factorssuchasheat,moisture,ordust shouldbemonitoredandcontrolledto avoidinterferingwiththecalibration
accuracyofthesystem.Ongoing inspectionsshouldalsobeconducted inordertoidentifyanypotential problemsbeforetheyarisesotheyare dealtwithpromptly.Followingthese guidelineswillhelpensureindustrial weightscalesandsystemsremainin optimalconditionandcontinueto providereliableresultsovertime.
Wehopethisarticlehasgivenyou someinsightintotheimportanceof properindustrialweighinginboth manufacturingandlogistics.Whether youneedanewscaleoraresimply lookingforsomeonetocalibrateyour existingequipment,wecanhelp.We’re expertsinallthingsindustrial weighing,socontactustodayformore informationortogetstartedonyour project.
