Top Collaboration Solution Providers 2023

Page 1

W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | S E P T E M B E R 2 0 2 3 With The Critical Tools Needed To Successfully Collaborate And Engage Around Their Mission TOP COLLABORATION SOLUTION Providers 2023 Case Study How MCDONALD’S Became The World’s Largest Food Chain Article 5 PROPERTY INVESTMENT Tips For First Time Property Investors Upshot What Makes MEXICO A Once In A Lifetime Tourist Destination?
| CEO PATTI ROGERS
EMPOWERING ORGANIZATIONS RALLYHOOD

S UB S CRIBE

CASE STUDIES

READ MORE

From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

UPSHOT METROS

READ MORE

New York to Mumbai, wander the cities with The Enterprise World's this special section. Know everything you need to know about metro cities of the world.

PRESS RELEASE

Get exclusive insights about The Enterprise World's monthly magazines and other news in this Press Release Section.

VIDEO INTERVIEWS

READ MORE READ MORE

Access The Enterprise World's special video interviews with the most visionary and innovative leaders around the globe in our Video Interviews section.

EMPOWERING YOUR ENVIRONMENT WITH CUSTOMER-FOCUSED CONSULTING

150,000+

CRIBE
S UB S
WWW THEENTERPRISEWORLD COM | AMERICAS EDITION | AUGUST 2023 REVIEW | JIRA Solution Providers to Watch in 2023 CYBER SECURITY THE BEST

F r o m E d i t o r ’ s D e s k

Intoday'sinterconnectedworld,efficientcollaborationisthebedrockofsuccessful enterprises.Collaborationsolutionprovidersplayapivotalroleinfacilitatingseamless communicationandsynergyamongteams,regardlessofgeographicaldistances.These providersofferthetoolsandplatformsthatempowerorganizationstotranscendboundaries, improveproductivity,andaccelerateinnovation.

FeaturingforTheEnterpriseWorld’sthisissueofTopCollaborationSolutionProviders2023are thestoriesofsuchcompaniesthatarehelpingothersachievethebestoutcomes.

Forthecoverreadabout-

Rallyhoodisatechnologyplatformpurpose-builtfortheneedsofmemberorganizations.Itisa fullsuiteoffunctionalitydesignedtoeliminatesilos,drivememberengagement,andincrease leadershipvisibility Asacompany,itexiststoempowerorganizationswiththecriticaltools theyneedtoachievetheirmissions.

Itservesasthemissinglinkinanorganization’stechnologystack,enablingleaderstounlock theirteam’sfullpotential.EstablishedbyPattiRogers,CEO,aseasonedmarketingprofessional andentrepreneur,in2011,Rallyhoodwasbornoutofherpersonalexperiencebattlingbreast cancerfortwoyears.

Duringthattime,Rogerswitnessedtheincrediblepowerofcommunitysupport.However,she alsorealizedthechallengesinorganizingsuchsupportduetofragmentedandinefficienttools likeGoFundMe,Facebook,Eventbrite,andGoogleSheets.

Rogersadds, “Recognizing that most purpose-driven organizations experienced similar pain points is what inspired me to build a platform that makes group collaboration seamless, so people have an easier, more enjoyable way to make an impact at scale.”

E d i t o r ’ s D e s k

r o m

F

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

Follow Us On:

editors@theentetpriseworld.com

For Editorial Concerns: sales@theenterpriseworld.com

For Subscription:

For Sales & Branding Enquiries: info@theenterpriseworld.com

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

The Enterprise World Publisher Peter J.
James H. Elena K. Sankalp K. Creative Content Editor Marketing Coordinator (Americas) PR & Marketing Coordinator Business Development Executive Creative Design Head Narendra S. Amanda V. Social Media Manager Digital Circulation Manager
Shalmali W. Aparna S. Graphic Designer

Forthecoverreadabout-

Rallyhoodisatechnologyplatformpurpose-builtfortheneedsofmemberorganizations.Itisa fullsuiteoffunctionalitydesignedtoeliminatesilos,drivememberengagement,andincrease leadershipvisibility.Asacompany,itexiststoempowerorganizationswiththecriticaltoolsthey needtoachievetheirmissions.

Itservesasthemissinglinkinanorganization’stechnologystack,enablingleaderstounlocktheir team’sfullpotential.EstablishedbyPattiRogers,CEO,aseasonedmarketingprofessionaland entrepreneur,in2011,Rallyhoodwasbornoutofherpersonalexperiencebattlingbreastcancer fortwoyears.

Duringthattime,Rogerswitnessedtheincrediblepowerofcommunitysupport.However,she alsorealizedthechallengesinorganizingsuchsupportduetofragmentedandinefficienttoolslike GoFundMe,Facebook,Eventbrite,andGoogleSheets.

Rogersadds, “Recognizing that most purpose-driven organizations experienced similar pain points is what inspired me to build a platform that makes group collaboration seamless, so people have an easier, more enjoyable way to make an impact at scale.”

L E A D E R S I N S P O T L I G H T

C O N T E N T S Rallyhood 1 2

2 2 UPSHOT MEXICO A Once In A Lifetime Tourist Destination

5 Property Investment Tips For First Time Property Investors

3 2 Article

3 8 CASE STUDY How McDonald’s became the World’s Largest Food Chain

4 8 Article How to Make Your Business Expansion Strategy Work

CoverStory

RALLYHOOD

Empowering Organizations with the Critical Tools Needed Successfully Collaborate and Engage Around their

PATTI ROGERS | CEO

| September 2023 12

RALLYHOOD

Needed to Mission. www.theenterpriseworld.com | 13

B B

Businessesworldwideareembracing innovativecollaborationsolutionsto fosterseamlessteamworkandachieve exceptionalresults.Amidstthis progressiveparadigm,Rallyhood emergesasaprominentplayer, revolutionizingthewayorganizations collaborate,communicate,and accomplishsharedgoals.Recognizing itsprofoundimpactontherealmof collaboration,theEnterpriseWorldis proudtointroduceitasoneoftheTop CollaborationSolutionProviders2023.

Withasteadfastcommitmentto empoweringteamsandcommunities, thecompanyhasquicklyrisentothe forefrontofthecollaborationsoftware market.Byprovidingcutting-edge technologyandanunwaveringfocus onuserexperience,itenables businessestotranscendgeographical barriers,streamlineworkflows,and unlockunprecedentedlevelsof productivity.

Rallyhoodisatechnologyplatform purpose-builtfortheneedsofmember organizations.Itisafullsuiteof functionalitydesignedtoeliminate silos,drivememberengagement,and increaseleadershipvisibility Asa company,itexiststoempower organizationswiththecriticaltools theyneedtoachievetheirmissions.

Itservesasthemissinglinkinan organization’stechnologystack,

enablingleaderstounlocktheirteam’s fullpotential.EstablishedbyPatti Rogers,CEO,aseasonedmarketing professionalandentrepreneur,in2011, Rallyhoodwasbornoutofherpersonal experiencebattlingbreastcancerfortwo years.

Duringthattime,Rogerswitnessedthe incrediblepowerofcommunitysupport. However,shealsorealizedthe challengesinorganizingsuchsupport duetofragmentedandinefficienttools likeGoFundMe,Facebook,Eventbrite, andGoogleSheets.

Rogersadds, “Recognizing that most purpose-driven organizations experienced similar pain points is what inspired me to build a platform that makes group collaboration seamless, so people have an easier, more enjoyable way to make an impact at scale.”

Now,letusturnourattentiontothe remarkablejourneyofRogerswhois drivingthesuccessofRallyhood.

LeavingaLastingImpact

PattiRogers,thedrivingforcebehind Rallyhood,epitomizesthe entrepreneurialspiritanddeep commitmenttomakingapositive differenceintheworld.Asanesteemed personainthebusinessworld,Rogers firmlybelievesthattheresponsibilitiesof anentrepreneurencompassvariouskey aspects.Sheemphasizesthesignificance offollowingone’spurposeandserving asaninspirationforotherstodothe same.

Inherview,entrepreneurshavethe powertochallengethestatusquoby fosteringahealthyblendofoptimism andpragmatism.Thisapproachallows themtodriveinnovationandeffect positivechangewithintheirindustries. Shefirmlybelievesthatentrepreneurs haveauniquedutytoleavetheworldin aslightlybetterstatethantheyfoundit.

Herperspectiveofleavingapositive imprintontheworldservesasan inspirationtoaspiringentrepreneurs andbusinessleaders.Herbeliefinthe potentialofentrepreneurshiphas propelledRallyhoodtobecomea transformativeplatform, revolutionizingcollaborationand empoweringmemberorganizationsto achievetheirmissions.

ShapingtheVision

Roger’sprofessionaljourneyhasbeen shapedbyherupbringinginafamily ofentrepreneurs.Earlyoninher career,sheco-foundedamarketing agencythatthrivedandwaseventually soldin2002.Seekingnewhorizons, shetransitionedintoaphaseofherlife. Duringthistime,shewasdedicatedto assistingnonprofitboards,committees andengaginginvariousvolunteer opportunities.

Thissignificantperiodnotonly underscoredthevalueofvolunteer leadershipbutalsohighlightedthe profoundimpactthatcollaborative effortscanhaveoncommunities,both onalargeandsmallscale.Sheadds, “It also sheds light on the unique challenges faced by such groups in managing and executing projects, which starkly contrasted with more structured professional settings.”

Eachofthesemilestonesservedasa crucialfoundationforthelaunchof Rallyhood,synthesizingRogers’s experiencesintoavisionaryplatform thataddressestheorganizationalneeds ofmemberorganizations.

DrivingCustomer-Centricity

Ensuringthatthecompany’sofferings remainalignedwiththelatest technologiesandcustomerdemandsis afundamentalaspectofRogers’s approach.Shehasingraineda commitmenttostayinginformedabout customerneedsandkeepingthe

| September 2023 14

Cover Story

www.theenterpriseworld.com | 15

technologycurrentwithinRallyhood’s standardoperatingprocedures.

Thecompanyachievesthisbyactively engagingwithcustomersthroughlive trainingsessionsandquarterly roundtables,whereitgathersvaluable feedbackonspecificproduct functionalitiesrequiredfordiverseuse cases.Thiscustomer-centricapproach playsapivotalroleininformingits productroadmap,enablingitto prioritizeandincorporatethemost criticalfeaturesbasedonreal-world userinput.

Moreover,Rogersemphasizesthe significanceofthoroughly understandingeachcustomer’s strategicbusinessinitiativesduringthe onboardingprocess.Thisdeep understandingallowsRallyhoodto tailoritssolutionstomeettheunique needsandobjectivesofeach organization.Thecompanyensures thatitsproductdeliversthenecessary proofpointsandtracksthekeymetrics criticaltothesuccessofeach customer’sinitiatives.

NavigatingChallenges

IntheearlydaysofRallyhood,like manytechnologycompanies,the challengeofadoptionloomedlarge. Buildingtractionandcultivatinguser loyaltywerevitalobjectivesto overcomethishurdle.

Rogerssays, “The way we’ve done that is to be relentlessly focused on listening and learning from our customers at every stage of the customer lifecycle to ensure Rallyhood provides the optimal value, and then using that feedback to inform our product roadmap.” Ascustomers experiencedincreasingvaluefromthe platform’stools,thesolutionbecame moreintegraltotheirdailyoperations.

This,inturn,fosteredastronger likelihoodforcustomerstoadvocate

” ”
CoverStory | September 2023 16
With a singular platform, we streamline collaboration and drive real results.

forthetechnologywithintheir respectivenetworks,includingpeers indifferentdivisionsorroles.The resultingadvocacyandpositivewordof-mouthfurtheracceleratedand solidifiedthecompany’spositionasa trustedandvaluablecollaboration solutionprovider.

TriggersofGrowth

Initially,thesolutionsprimarily focusedonassistingonegroupata time.However,throughrelentless dedicationtoenhancingitsproduct, thecompanyhasachievedan infinitelyscalablesolutioncapableof empoweringdiverseorganizations comprisingnumeroussub-groups, someevenreachingintothe thousands.

ThisevolutionhasallowedRallyhood toextenditscollaborationsolution beyondthenon-profitsector.Now,the companyrecognizesthevalueitcan bringtoawiderangeofmemberdrivenorganizations,including residentialcommunities.

Integratinginternalandexternalgroup memberswithinaunifiedplatform facilitatesseamlesscommunication andcoordination.Withtheuserfriendlyfunctionality,ithasexpanded itsreach,providingenterprise-quality collaborationandcommunity-building toolsthatrequirenoITor developmentteamstosetup.

“There are hundreds of thousands of organizations on the Rallyhood platform today. Watching their communities grow and their needs evolve is what truly inspires, and energizes our team to continuously create, and deliver innovative futureforward solutions.”

LegacyofSuccess

Thelongstandingsuccessofthe companyisdefinitelyacombination

www.theenterpriseworld.com | 17
Recognizing that most purposedriven organizations experienced similar pain points is what inspired me to build a platform that makes group collaboration seamless, so people have an easier, more enjoyable way to make an impact at scale.

CoverStory

ofvariousfactors.Nonetheless,the biggestfactoristhatithasalwaysbeena customer-centriccompanythattruly caresaboutitsclientsandtheirsuccess.

Thecompanycontinuallyinvestsin refiningitsvaluepropositionandboasts best-in-classcustomer-enablementtools. Itscomprehensivefour-step implementationprocessunderscoresits dedicationtoseamlesscustomer experiences.

Beginningwithathorough understandingofthecustomer’sstrategic goals,itproceedstodevelopand constructatailoredlaunchplan.Live trainingsessionsensurethatclientsare well-equippedtoutilizetheplatform effectively,whileconsistentandongoing supportguaranteessustained organizationaltractionandtheexpansion ofusecasesandaddedgroups.

“We love that our technology and client support is about getting to help people help others! Our clients are organizations that are focused on doing good in their communities, so getting to be a catalyst for that is very inspiring for our team. ”

TeamSpiritinEmpoweringChange

Rallyhood’stight-knitteamsharesa profoundbeliefintheirmissiontouplift andempowerthosededicatedto positivelyimpactingtheircommunities. Unitedbyasharedpurpose,thisteam remainscommittedtosupporting organizationswithamissionand fosteringmeaningfulchange.

Notably,thecompanytakesprideinits predominantlyfemaleworkforce, recognizingtheinherentvalueof bringingdiverseperspectivesand experiencestothetable.This commitmenttodiversityandinclusivity extendsbeyondrhetoric,asitactively cultivatesanenvironmentofbelonging whereeveryteammembercanbring theirauthenticselvestowork.

Understandingthesignificanceof work-lifebalance,itembracesafully remoteworkenvironment,granting employeestheflexibilitytheyneedto thrivepersonallyandprofessionally Furthermore,thecompanygoesabove andbeyondbyofferingcomprehensive benefitstoensurethewell-beingand satisfactionofitsdedicatedteam.

UnmatchedSuiteofServices

Rallyhoodstandsoutfromthecrowdin severalremarkableways,showcasinga blendoffeaturesthatsetitapartfrom othercommunityplatforms.Itwas purposefullydevelopedwiththeneeds ofpurpose-drivenmember organizationsinmind,ensuringthatit catersspecificallytotheirrequirements.

Unlikemanyotherplatforms,itoffers infinitenestingofgroupsandsubgroupswithinanorganization.This unparalleledscalabilityallowsteamsto expandandadaptovertimewhile accommodatingeachorganisation’s distinctiveneedsandstructures.

Furthermore,itdistinguishesitselfby providingaprivateandsecurespace, freefromthesaleofusers’dataand disruptiveadvertisements.The aggregatedanalyticsdashboard providesinvaluableinsightsinto engagementstatisticsacrosstheentire userecosystem.Thisreal-time understandingofwhatmotivatesand resonateswithusersempowersleaders tomakeinformeddecisionsanddrive effectivecollaborationwithintheir teams.

Additionally,itprioritizesswiftand efficientimplementation,allowing userstolaunchtheirpersonalizedand customizedRally,amicro-sitewitha comprehensivesuiteofcollaboration tools,withinminutes.Theseresources ensurethatorganizationscanquickly getstartedandmaximizetheplatform’s potential.

SimplifyingCollaboration

Companiesfacesignificant communicationandcollaboration challengesquiteoften.Rallyhood understandstheinefficienciesof togglingbetweenmultipletoolsand theneedforseniorexecutivestohave bettervisibilityintoteamdynamics.

“With a singular platform, we streamline collaboration and drive real results.”

Rallyhood’sintegratedsolutionhas provenitsvalue,withcustomerslike GirlScoutsCouncilsreplacingupto 90%oftheirpreviouscollaboration tools.Thisconsolidationsavestime, money,andeliminatessilos,leadingto moreeffectivecommunication.It recognizestheimpactofchallenging collaborationonmemberengagement, makingmemberretentionand engagementvitalmetricsforsuccess.

WithRallyhood,companiescan simplifytheircommunication,save resources,andenhancecollaboration. Theintegratedsolutionsare revolutionizingthewaybusinesses worktogether,enablingthemtothrive intoday’sfast-pacedenvironment.

AStepAhead

Planningforthefutureisacritical componentofanycompany’s sustainablesuccess,andRallyhood standsbythis.Throughproactiveand strategicplanning,thecompany positionsitselfforlong-termgrowth, resilience,andcompetitiveadvantage inanever-evolvingbusiness landscape.

Rogerssays, “You can expect a better mobile app experience that’s brought to parity with our desktop environment to provide all the same powerful functionality, as well as increased power behind our analytics platform and more seamless

| September 2023 18

integration with other third-party applications like Stripe and prominent CRMs, for instance.”

WordoftheWise

Thetruthis,thestartupjourneyistough. Theupsanddownscanbeboth exhilaratingandexhausting.Thesaying, ‘Hardworkpaysoff,isabsolutelytrue. Thereisnosubstituteforit.Thereisno hackforit.Youhavetoputinthehours, period.Andtomorrow,youneedtodoit again.Andyouneedtohaveteam membersnexttoyouwhoarewillingto embracethesameprincipleswhenthe goinggetstough.

WhattheClientsSay?

Rallyhoodhasreceivedconsistent feedbackfromitscustomers,affirming thattheyhaveneverencounteredan onboardingexperienceascomprehensive andseamlessastheoneprovided.The onboardingteam,ledbyChristineDodd, ChiefCustomerExperienceandGrowth OfficeratRallyhood,isdedicatedto

deliveringexceptionalcustomer satisfactionwhichservesasadriving force.Herearesometestimonials:

“We really appreciate your unwavering support in helping us to successfully onboard and launch Rallyhood to our Staff and Members. The live training videos and resource materials you provided continue to help us grow adoption and engagement for our YMCA.

-SteveRedrup,ChiefExecutive Officer,UniontownAreaYMCA

"You really thought of everything! This allows us to deliver upon what our customers are looking for without all of the leg work usually required from our end to get there.” This isn’t like sometimes when you implement new systems and it’s like “Ok now go figure it out on your own”. This has been very turnkey the entire way and I take great comfort in that. Whatsmore is if there is a question, the great part is that there is

probably a best practice, a policy and a Rallyhood-GS Learn to help us talk through that.”

-AshleyCaruso,ChiefOperating Officer,GSWisconsinSoutheast

“ I just really want to say again how much we appreciate how turnkey you have made this for us. You have thought of everything we need to roll this out successfully and it’s so helpful!”

- CrystalGaines,ChiefOperating Officer,GSSCMountaintoMidlands

“The onboarding process was so well thought out and executed. It was truly a seamless experience getting our council up and running. I appreciate all of the gs Learn and other resources that you continue to provide to us. It really makes a world of difference.”

www.theenterpriseworld.com | 19
“ We love that our technology and client support is about getting to help people help others! Our clients are organizations that are focused on doing good in their communities, so getting to be a catalyst for that is very inspiring for our team.
| September 2023 22
www.theenterpriseworld.com | 23

Mexicohasalwayspiquedtheinterestoftouristswithitsbeautifullyrichhistory,culturalroots,andglobally celebratedcuisine.Thecountryisalsonaturallyblessedinotherregards,suchasancientruins,breezybeaches, spectacularmountainsandcanyons,sandydeserts,anddeepforestsonlyaddtoitsbeauty

Thecountryisaparadisefortouristslookingtoembarkonexcitingplaces.However,ifyouareunsurewhether ornotyoushouldsvisitthisbeautifulcountry,youareattherightstartingpoint.Wewillhelpmakethatdecision easyforyou,let’sdivein!

| September 2023 24

Top3TouristAttractionsyou shouldVisit

Thecountryishometoanumberof spots,makingitapreferred destinationbytouristsalloverthe world.However,herearethree spotsyoushouldn’tmissifyou’re inthecountry:

Thecountryisknownforits numerousMayansites.And ChichenItzaisthemostrenowned andvisitedsitebylocalsandglobal tourists.Alludingtoits archaeologicalbeauty,ChichenItza wasdeclaredoneoftheSeven WondersoftheWorld.Despite beingbuiltsomewherearoundthe 19thand20thcenturies,the buildings,temples,andpalaces todayarestillinsurprisinglygood shape.

ThePyramidofKukulcan,akaEl Castillo,istheprimelandmarkthat oftencatchesthemostlimelightat ChichenItza.Unlikeother Pyramids,whatmakesituniqueis themixofthetempleterrace structuremadewithstonesand ChichenItza.Thetwo,when combined,createanillusionof serpentscrawlingonthesideofthe pyramid.

Whilethefoundersofthesemysteriouspyramidsare unknown,onethingyoucanbesureofistheir mesmerizingbeauty.Resided50kmawayfromthe northeastoftheCity,Teotihuacanusedtobehometo gigantictemples,palaces,squares,andstadia.Theword Teotihuacantranslatestobirthplaceofthegods,andthe Aztecswhonamedit,alsobelievedittobethestarting pointoftheuniverse.

Ifcrystal-clearbeachesareyourthing, thenTulumwillnotdisappointyou. Whetheryouarelookingtoexplore exquisitefoodoralcoholicbeverages, youwillfindbarsandrestaurantshere thatsuityourtasteadequately.However, beforevisitingTulum,itisworthnoting thattherearethreedifferentTulum, locatedatdifferentplacesthatarenot toofaryetnottooclosefromeachother. Toavoidanyslipup,herearethosethree types:

Ÿ TulumPueblo: Locatednearthe southoftheCobajunction,The TownCenterisoftencalledTulum Pueblo.

Ÿ TulumPlaya:Spreadacross10km oftheCaribbeancoastline,Tulum PlayaisalsoknownasZona Hotelera.

Ÿ TulumRuinas:Thisisthesite whereTulumMayanruinsreside.

1.ChichenItza 3.Teotihuacan 2.Tulum
www.theenterpriseworld.com | 25

ATrulyWorld-ClassMexican Cuisine

WhilefoodsinMexiconeedno Introduction,herearesomedishesthat wehavehandpickedthatyoushould notmiss:

Tacos

Tacoisthemostfamousdishinthe country,savoredglobally Ataco,in general,isanythingeatenonapieceof softtortilla.Whilethereareseveral typesoftacos,theclassiconeisgrilled overcoalandservedwithafillingof thinlyslicedmeat—ofyourchoice, toppedwithOnion,Guacamole,anda wedgeofLime.

2.Mole

Recognizedasthenationaldish,a Moleisatypeofsaucepreparedusing morethan20ingredientsandserved overchickenorturkey.Themolescan varydependingontheregionyouare visiting.However,themostcommon varietiesincluderedmole,greenmole, yellowmole,andblackmole.

3.ChileEnNogada

Preparedusingpoblanopeppers,the dishisstuffedwithamixtureofmeat, fruits,andnutsandpouredwitha smoothwalnutsauceontop.To creativelyshowcasethecolorsofthe Mexicanflag,thedishisoften garnishedwithpomegranateseedsand cilantro.

Guacamole

AswithTacos,Guacamoleisalsoone oftherenowneddishesrepresentatives ofMexicanfoodculture.Asthelargest producerofthefruit,Avocadosof Mexicoareusedtomakethedip,and it’sgenerallypairedwithtortillachips. Thename,Guacamole,stemsfromthe

Nahuatlword“ahuacamolli,”meaning “avocadosauce.”Thedishlovedbythe globalfoodiepopulationisamusthaveifyou’reinthecountry

5.Chocolate

Whilechocolatesfromcountrieslike SwitzerlandandBelgiumhavemadea nameforthemselves,notmanyknow thatthebirthplaceofChocolateis actuallyMexico.Atonestage, Chocolateswereusedasacurrency duetotheirhighperceivedvalueand haveplayedapartinreligious ceremonies.

Tabasco,oneoftheMexicanstates, producesaround70%ofthecountry’s cocoa.Chocolateloversvisitingcan takethingsfurtherastheyexplorethe localchocolatemuseums.That includestheMuseoDelChocolatein PueblaandtheMuseodeChocolate MayainRivieraMaya.

6.

Tequilaisonedrinkyoushouldcount ontoupgradeyourdrinkingpalette. TequilainMexicoisasubjective matter,however,ouradviceistofind theonethatsuitsyourtaste,andit shouldn’tbetoodifficulteitherwith manybrandstochoosefrom.

OriginatinginMexico,Tequilaismade withtheuseoftheblueagaveplant. Aninterestingfactabouttequilaisthat ithastobemadeinspecificregionsof thecountrytoearnthehonorofa Tequila.Theauthorizedpartsinclude Guanajuato,Jalisco,Michoacán, Nayarit,orTamaulipas.

isaMexican-bornFormulaOne RacingdriverrepresentingtheRed BullRacingTeam.Afteracareer kickstartwithcarting,Checoslowly madehiswayuptothepinnacleof motorsport,F1,withhisgritandtalent. WithFormulaOnegainingglobal popularity,Checo’sfanbaseisalso reachingnewhighs.Today,manyfans andpunditscallhimthe“Mexican MinisterofDefence”forshowcasing hissuperiordrivingskills.

SalmaHayekisarenownedMexican ActressborninCoatzacoalcos, Veracruz.Sheaspiredtobeanactor fromayoungage,androsetofame withhercharacterintheMexican telenovela“Teresa”in1989.Although shebeganwithrelativelysmallerroles, shelaterplayedcharactersin prominentfilmssuchasFrida, Desperado,andTraffic,andotherfilms, ashercareerprogressed.

CarlosSlimisaMexican-born entrepreneurwhooncetoppedthelist ofwealthiestpeopleintheworld.He hasamassedhiswealththrough contributionsinvarioussectorssuchas communications,insurance, construction,energy,mining,retailing, finance,andmore.

Formanyyears,aprimarypartofhis holdingwashisownershipofthe Mexicantelecommunicationcompany Teléfonos de México, alsoknownas Telmex.Inadditiontothat,hehasalso contributedtothephilanthropyfieldby foundinganot-for-profitartmuseum calledMuseoSoumaya.

JavierHernadez,alsolovingly nicknamed“Chicharito,”isafootballer

1. 4. Tequila 4RenownedPersonalitiesfrom Mexico 1.ChecoPerez SergioPerez,nicknamedChecoPerez, 2.SalmaHayek 3.CarlosSlim 4.JavierHernández
| September 2023 26
www.theenterpriseworld.com | 27

borninGuadalajara.Howdidhe gethisnickname?Chicharito, meaningpea,wasgiventohimfor hisgreeneyes.

Footballwasalwaysabigpartof Chicharito’sfamily,withhisfather andgrandfatherbothrepresenting theMexicanteamatanational level.Inhiscareer,hehas representedseveralworld-known clubssuchasManchesterUnited, RealMadrid,andSevilla,andthe latest—LAGalaxy

7Unheard-ofFactsaboutMexico

1.RealNameofMexico

Whilealmosteveryonecallsit Mexico,thecountry’sofficialname isEstadosUnidosMexicanosor theUnitedMexicanStates.

2.HairlessDogofMexico

ConsideredsacredbybothAztecs andMayan,Xoloitzcuintlehas beenanintegralpartofMexican culture.Itsnamecomesfrom Xolotl,godoflightninganddeath, anditzcuintli,whichmeansdog. TheAztecsheldabeliefthatthis dogwascreatedbythegodto protectlivingbeingsandguidethe soulsofthedeadthroughMictlán, knownastheunderworldof Aztecs.

3.Don’tShave&Drive

In2008asasafetymeasure,the MexicancityofTorreonstarted penalizingpeoplewhoputon make-uporshavedtheirbeards withelectricrazors,whilethey drovetheirvehicles simultaneously.Don’tsaywe didn’ttellyouandmakesureyou don’tshaveanddriveordoyour makeupwhenyouvisit.

4.

Most-VisitedInLatinAmerica

AreportbytheWorldTourism OrganizationplacedMexicointhe 10thspot,alludingthatitisthemost visitedLatinAmericancountry,with themostnumberofglobalvisitors.

5.WorldCultureHeritageCuisine

ItisnosecretthatMexicancuisineis oneofthemostlovedcuisineinthe world.Asatestamenttotheglobal adoration,itwasdeclaredaglobal culturalheritage,withafeaturein UNESCO’sIntangibleHeritageof Humanitylist.

6.35WorldHeritageSites

OnthelistofUNESCO’sWorld HeritageSites,thecountryranks seventhwithatotalof35World HeritageSites.Thosesitesinclude varioustouristattractionssuchasruins, mines,canals,andmore.

7.NotaSingleOfficialLanguage

That’sright,whileSpanishisthe country’sdominantlanguage,Mexico doesnothaveasinglenational language.However,the60-plus languagesusedacrossthecountryare nothingbutatestamenttothecountry’s diversity

OurVerdict

WhileavisitbetweenNovemberto Marchisideal,eveninothermonths, Mexicoisstillafascinatingplacetobe in.Fromitsgobsmackingfood,world heritagesites,andscenicnatural beautytothewelcomingnatureofthe locals,Mexicoisoneofthemost iconicglobaldestinationsthatone shouldvisitatleastonceintheir lifetime.

| September 2023 28
www.theenterpriseworld.com | 29
| September 2023 32
www.theenterpriseworld.com | 33

Propertyinvestmentcanbeincredibly beneficial.Inthemodernage,itcanbe advantageoustohaveadiverse investmentportfolio,consistingof stocks,bonds,andotherinvestments. Thisincludesproperty.Ifyouare interestedinpropertyinvestment,be suretocheckoutinvestmentproperty manchester.

Thoughpropertyinvestmentcanbe incrediblylucrative,itcanalsobe ratherrisky.Itwillrequireplentyof hardworkandresearch.Ifyouarenew totheworldofpropertyinvestment,

Hereare5fantastictipsforproperty investment:

1.DoYourResearch

Beforeyoustartyourpartyinvestment journey,youneedtoensurethatyou haveafirmunderstandingofthe industry.Thiswillrequirebeginnersto startbydoingplentyofresearch.It's recommendedthatyouresearchthe followingareasbeforeyoustart investing:

Ÿ Whatpropertyinvestmentis.

Ÿ Howyoucaninvestindifferent properties.

Ÿ Thedifferenttypesofproperties. Thisknowledgecanbegainedthrough thoroughresearch,whichyoucan primarilygetfromonlineresources. Foramoreprofessionalguide,you mightwishtoconsulttheaidofa propertyinvestmentadvisor

2.ConsiderTheArea

Thelocationofthepropertyisoneof themostimportantconsiderationsin determiningwhetherornotan investmentisgood.Toensurethatthe propertyisaworthwhileinvestment, youneedtoresearchwhetherthe neighborhoodisdesirable.

Desirableresidentialneighborhoodswill likelybelocatednearrestaurants, schools,spotsofnaturalbeauty,and otherfacilities.Meanwhile,business propertiesshouldbelocatedinpopular areas.

Propertyinvestmentcanbeincredibly beneficial.Inthemodernage,itcanbe advantageoustohaveadiverse investmentportfolio,consistingof stocks,bonds,andotherinvestments. Thisincludesproperty.Ifyouare interestedinpropertyinvestment,besure tocheckoutinvestmentproperty manchester.

Thoughpropertyinvestmentcanbe incrediblylucrative,itcanalsoberather risky.Itwillrequireplentyofhardwork andresearch.Ifyouarenewtotheworld ofpropertyinvestment,

Hereare5fantastictipsforproperty investment:

1.DoYourResearch

Beforeyoustartyourpartyinvestment journey,youneedtoensurethatyouhave afirmunderstandingoftheindustry This willrequirebeginnerstostartbydoing plentyofresearch.It'srecommendedthat youresearchthefollowingareasbefore youstartinvesting:

Ÿ Whatpropertyinvestmentis.

Ÿ Howyoucaninvestindifferent properties.

Ÿ Thedifferenttypesofproperties. Thisknowledgecanbegainedthrough thoroughresearch,whichyoucan primarilygetfromonlineresources.For amoreprofessionalguide,youmight wishtoconsulttheaidofaproperty investmentadvisor

2.ConsiderTheArea

Thelocationofthepropertyisoneofthe mostimportantconsiderationsin

determiningwhetherornotan investmentisgood.Toensurethatthe propertyisaworthwhileinvestment, youneedtoresearchwhetherthe neighborhoodisdesirable.

Desirableresidentialneighborhoods willlikelybelocatednearrestaurants, schools,spotsofnaturalbeauty,and otherfacilities.Meanwhile,business propertiesshouldbelocatedinpopular areas.

Inparticular,youshouldaimtoinvest inup-and-comingareas.Thisrefersto areasthathavewitnessedanincrease inpopularity.It’simportanttoresearch whethertheareaisup-and-coming,as thiscanbechallengingtopredict.

Beforebuyingapropertyinanarea, youshoulddoyourresearch.Thiswill includeresearchingthecompetitionin thelocation.

3.ThinkAboutTheTypeOf Property

Thereareafewdifferenttypesof propertiesthatyoucaninvestin. Differenttypesofpropertieswillbe associatedwithdifferentadvantages anddisadvantageswhichshouldbe consideredwhendeterminingwhether ornottheseinvestmentsareagood choice.

Residentialpropertiesaregreatfor renting.However,youcanalsouse themasvacationpropertiesifdesired. Meanwhile,commercialpropertieswill bebestsuitedtobusinessesthatwish tousetheproperty.

Whenconsideringthetypeofproperty, youalsoneedtoconsideritsstate. Thesecategoriescaninclude refurbishedproperties,new-build properties,andoff-planproperties. Anoff-planpropertyreferstoa propertythathasnotyetbeenfinished. Asaresult,itwillstillbeinthe

| September 2023 34

constructionphase.Anadvantageofthis propertyvarietyisthatyouwilloftensave money Yet,anadvantageisthatyouwon'tsee thepropertybeforeinvestinginit.

Refurbishedpropertieshavebeenpurchasedand renovatedtogiveitamoremodernaesthetic.It canbecostlytorenovateaproperty,thoughthis canmassivelyincreaseitsvalue.Finally,anewbuildisapropertythathasbeenrecently finished,namelywithinthelastcoupleofyears.

4.CreateAThoroughBudgetPlan

Partofthereasonwhypropertyinvestmentisso riskyisbecauseofthehighcostsassociated withit.Thiswillincludenotonlytheupfront costofthepropertybutalsoadditionalcoststhat youmaynotrealize.Thiscanincluderegular maintenanceoftheproperty,utilitybills,and legalfees.

Topreventyourselffromoverspendingona property,itisadvisedthatyoucreateadetailed budgetplan.Whenconsideringaninvestment, youshouldresearchallofthedifferentcoststhat youwillneedtocover

Ensurethatyouaddalittleleewayfor unexpectedexpenses.Iftheseexpensesaretoo substantial,youmightwanttoreconsiderthe investment.

5.TakeTheRisksIntoAccount

Lastbutnotleast,youneedtoweighupthepros andconsofpropertyinvestmentwhen consideringdifferentopportunities.Additionally, youshouldtakestepstominimizetheserisks wheninvestinginproperty.Someoftherisksof investinginpropertiesinclude:

Ÿ Fluctuatingprices

Ÿ Irresponsibletenants

Ÿ Unexpectedcosts

Bytakingtheserisksintoaccount,youcan ensurethatyourinvestmenthasthebestchance ofsuccess.Iftherisksforaparticular investmentaretoosubstantial,thisisan indicationthattheinvestmentmightnotbeideal foryou.

| August 2023 35 www.theenterpriseworld.com | 35
| September 2023 38

Youdon'thavetobeafastfood fanatictoknowwhat McDonald'sis,mostpeople recognizewhatthatyellow“M”stands for.Suchisthebrandpresenceofthe world'slargestfast-foodchaintoday.

TheveryfirstMcDonald'swasopened on15thApril1955,inSanBernardino, California,bythesiblingsRichardand MauriceMcDonald.Atthetime,itused toserveslow-cookedbarbecueandhad noindoorseating.Whichisnothinglike theMcDonald'softoday.Despitethe limitations,theirbusinessgrewquickly, andsalesnumberswereimpressive.

Soonthecompetitionincreased,andthe brothersneededaplantokeepupwith it.Theyrealizedthatthemajorityof theirsaleswerefromhamburgers(over 80%).Theydecidedtoadoptanew strategybasedonthreefactors:speed, lowerprices,andvolume.Italso includedasystemcalledthe“Speedee ServiceSystem”developedbythe brothers,whichhelpedtheirgrowth significantly.

Toboosttheoperationspeedfurther, theyrevampedtheirbusinessintoaselfservicerestaurant.Itwasthenew McDonald'swherepeopleorderedatthe windowandsilverwareandplateswere replacedwithpaperwrapsandcups.The Menuwascutshortwithjustnineitems thatincluded:Hamburgers, cheeseburgers,threesoftdrinks,milk, coffee,pie,andpotatochips.

Theirnewstrategyworked.Thebrothers doubledMcDonald'sprofitsandhad numerousfranchisesinArizonaand California.Impressedbytheirgrowth

andspeedyoperations,anentrepreneur namedRayKrocapproachedthemand becameitsfranchiseagentin1954.He openedhisfirstMcDonald'sinDes Plaines,Illinois,in1955.

HowRayCrocBecametheFaceof McDonald's?

RayCrocwasavisionarymanwitha firmbeliefininnovation.In1961,he boughtthecompanyfromthe McDonald'sbrothersfor$2.7million. Hethenquicklybecameamajorfigure thatrepresentedthebrand, overshadowingthesiblings.After sellingthebusinesstoRay,thebrothers startedcallingtheoriginalSan Bernardinooutlet—BigM.Annoyedby this,andtoone-upthebrothers,Croc openedtheMcDonald'sonthesame block,eventuallyforcingthesiblingsout ofbusiness.

Crocpredictedthatthefranchise businesshadhugepotential,especially becauseofitseasilyreplicablemenu. Stayingtruetohisvision,Crocfounded theFranchiseRealtyCorporationwhich tookcareofthecompany'srealestate dealsandalsoboostedthefranchise numbers.

Manycouldn'tconnectthedotsofQSR withRealestate.Turnedout,itwasthe firstCEOofMcDonald'sCorporation whohadeducatedCrocabouthow valuablerealestatecanbe,andhowit couldbenefitthebrand.Thesame Corporationwasalsoresponsibleforits popularitemssuchasTheFilet-O-Fish, BigMac,andEggMcMuffin.

www.theenterpriseworld.com | 39

WhatMadeMcDonald'sFamous?

RayCrocenvisionedthattherewillbe1000McDonald'sintheUnitedStates.Ifyoulook atthenumberstoday,thereareover38,700restaurantsinmorethan100countries.Many factorscontributedtothepopularityofMcDonald's,let'shavealookatthem:

1. Menu Standardization

Historically, the McD Menu has undergone multiple revamps. The brothers wanted to simplify the menu and in doing so, they often went for dishes that were easier to make. In doing so, the menu became easy to replicate and appealed to potential franchise owners, and helped them expand their business through franchisees.

| September 2023 40

2. The Speedee system

You rarely have to wait in line at their restaurant to get your order. This is because of The Speedee system. The system was unlike anything other restaurants were using at the time. Instead of one expert cook, many unskilled people were employed that were capable of doing specic tasks. It allowed them to assemble the dishes and execute tasks quickly. Today, many restaurants have successfully adopted this system.

3. The Fast-Food Approach

Originally, the whole idea of the restaurant was built around fast food, where people would buy the meals and leave. Many methods were used to stop customers from lingering at the restaurant to make space for new ones. This unique approach also helped them increase their business.

5. Branding

The presence and the brand presence of McDonald's is one of the best globally. The red and yellow colors of the brand are engraved in the minds of millions of people globally. Branding played a major role in this. Instead of directly positioning them as better than their competitors, the brand chose to highlight how it provides more value than everyone. The experience at the restaurant, and their advertisement all are made in such a way that leaves a lasting impression on you.

6. Adaptability

McDonald's wasn't an overnight success. The brand faced many blockades along the way to its success. To tackle some of the challenges, the restaurant curated and started to serve a menu based on what country and its culture. This helped them appeal to a wider audience and is one of the major reasons for their global success.

www.theenterpriseworld.com | 41

Ÿ Locations

Therestaurantservesaround40,275locations.That includes118countriesandabout69millionpeopleperday Since2012,theirnumberoflocationshasincreasedsteadily, from34,480to40,031in2021.Injustayear,from2020to 2021,therestaurantopened833locationsworldwide.

Ÿ AnnualRevenue

TheirGlobalAnnualrevenuefigurefor2022is$23.18 billion.Thisisaslightdeclinefrom2021whenitreached $23.22billion,themostyear-on-yearrevenueincreasefor thebrandinadecade.

Ÿ Employees

ThenumberofemployeesworkingdirectlyforMcDonald's is200,000.Thisexcludesthetwomillionpeopleemployed bytheindependentfranchisees.

In2012,440,000employeeswereemployed,sincethen,the numberofemployeesdirectlyworkingforMcDonald'shas decreasedbymorethan50%.

Thebiggestdipwasseenin2016whenthenumberswentto 375,000,comparedto420,000in2015.

Ÿ Popularity

Therestauranthasseenasteadyreductioninitsnumberof employeesandrevenuefiguresinthelastfewyears.

IntheU.S.specifically,theyhaveclosedmorestoresthan openedthem.Ontheglobalfront,however,thenumbersare goingupward.

From2020to2021,therestaurantsawthebiggestjumpin itsrevenues,asitincreasedfrom$19.21billionto23.22 billion.

Ÿ Customers

69millioncustomersvisitMcDonald'sdaily

Therestaurantsells75burgerspersecond,andFrenchFries aretheirbest-sellingitem,witharound9millionpoundsof friessoldeveryday.

1.Open24Hours
McDonald'scleverlyadvertisedthat theyareopen24*7.
2.Sundial
| September 2023 42
Thebillboardshowcasedwhat McDonald'sdishestohaveevery hour,usingtheSun.Abrilliantidea.

3.Letthefriesguideyou

Thefrieswerecutanddesignedin suchaway,youwillreachthe nearestMcDonald'soutletafter followingthedirectionwrittenon thebillboard.

4.FreeWifi

Withthesimpleuseoftheirfries, McDonald'sshowcasedthenew featureoffreewifiattheiroutlets. Simple,yeteffectivead.

5.TheBestFries OnThePlanet

There'sareason friesarethemost solditemat McDonald's.To showcaseits popularityand taste,theyused yellowlightsina uniquewaywhere itlookedlikea packoffries bunchedtogether.

www.theenterpriseworld.com | 43
| September 2023 44
www.theenterpriseworld.com | 45
| September 2023 48

Yourbusinessissteadily

growing,themarketis shifting,andclientsin differentregionswantmoreofyour productorservices.Youknowit'stime toexpand,butyoudon'tknowwhereto start.Businessexpansionstrategyisa dauntingtaskbecausethere'ssomuch toconsider.Onewrongmovecould cripplethebusiness'future,whilea well-thought-outplanisthebeginning ofsignificantgrowth.

Herearesometipsonhowtomake businessexpansionstrategywork:

1.BuildLastingRelationships

It'snotreallytheamountofmoneyyou havethatwillmakethedifferencein businessexpansionstrategybutthe relationshipsyoubuild.Establishing trustingrelationshipswithyour customers,lenders,andpotential partnersiscriticaltosuccess.

Forinstance,wheredoyougowhen youneedurgentcashforamassive orderorbill?Titleloanplacesareone option.Makingtimelypayments, adheringtodeadlines,andbeing responsiblewithyourfinancesallgoa longwayinbuildingrelationships.Get toknowandrelatewellwithlocal organizationsandbusinessesinthe areaofexpansion.Theywillgiveyou greatinsightintothemarketandcan alsohelpwithmarketingand networking.

2.AssessYourOptions

Beforetakingtheplunge,assesswhat optionsareavailable.Dependingon howfaryouwanttoexpand geographically,lookintomultiple strategies,suchasinternationalorlocal partnerships,jointventures,franchises, ormergers.

Youcanevendecidetooperatean onlinebusinessandservecustomers worldwide.Lookintocreating

eCommercewebsites,digital marketingcampaigns,andother tacticsthatwillallowyoutoreach yourdesiredbusinessexpansion strategywithoutinvestingalotof moneyupfront.

3.GettheRightTeamTogether

Yourbusinessexpansionstrategyis onlyassolidastheteamexecutingit. Therightpeopleshouldhave experienceinthelocalculture, language,andanyspecificskills neededforthebusiness.Yourteam shouldalsounderstandyour company'smissionandvalues,think critically,anddevelopinnovative solutionstomaketheexpansion strategywork.

Additionally,ensurethatallteam membersclearlyunderstandthegoals andobjectivesfortheexpansion.You mighthavetohirelocalstaffinthe newlocationfamiliarwiththemarket andcustomers.Lookintothework culture,remuneration,andany specificregulationsrelatedtothenew area.

4.MeasureandAnalyzeResults

Wheneveryoulaunchanewbusiness orexpandanexistingone,measure andanalyzetheresultsofyourefforts. You'llbetterunderstandwhatis workingandwhatisnot,thenadjust accordingly.Keeptrackofmetrics suchascustomergrowth,sales performance,marketshare,and customersatisfaction.

Youshouldalsolookatdatasuchas thenumberofleadsgeneratedfrom yourdigitalmarketingcampaignsor websitetraffictogaugehowwellyour businessexpansionstrategyisgoing. Usethisinformationtoidentifyany opportunitiesforimprovementor areaswhereyoucouldbedoing better.

Expanding a business is a challenging task but incredibly rewarding. You'll need an effective strategy and the right team to make it happen. As you measure and analyze your results, keep adjusting until you reach the goals set. Test the waters with a smaller expansion before making largescale investments.
| September 2023 50
Follow Us On: w w w . t h e e n t e r p r i s e w o r l d . c o m

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.