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F r o m E d i t o r ’ s D e s k
Intoday'sinterconnectedworld,efficientcollaborationisthebedrockofsuccessful enterprises.Collaborationsolutionprovidersplayapivotalroleinfacilitatingseamless communicationandsynergyamongteams,regardlessofgeographicaldistances.These providersofferthetoolsandplatformsthatempowerorganizationstotranscendboundaries, improveproductivity,andaccelerateinnovation.
FeaturingforTheEnterpriseWorld’sthisissueofTopCollaborationSolutionProviders2023are thestoriesofsuchcompaniesthatarehelpingothersachievethebestoutcomes.
Forthecoverreadabout-
Rallyhoodisatechnologyplatformpurpose-builtfortheneedsofmemberorganizations.Itisa fullsuiteoffunctionalitydesignedtoeliminatesilos,drivememberengagement,andincrease leadershipvisibility Asacompany,itexiststoempowerorganizationswiththecriticaltools theyneedtoachievetheirmissions.
Itservesasthemissinglinkinanorganization’stechnologystack,enablingleaderstounlock theirteam’sfullpotential.EstablishedbyPattiRogers,CEO,aseasonedmarketingprofessional andentrepreneur,in2011,Rallyhoodwasbornoutofherpersonalexperiencebattlingbreast cancerfortwoyears.
Duringthattime,Rogerswitnessedtheincrediblepowerofcommunitysupport.However,she alsorealizedthechallengesinorganizingsuchsupportduetofragmentedandinefficienttools likeGoFundMe,Facebook,Eventbrite,andGoogleSheets.
Rogersadds, “Recognizing that most purpose-driven organizations experienced similar pain points is what inspired me to build a platform that makes group collaboration seamless, so people have an easier, more enjoyable way to make an impact at scale.”
E d i t o r ’ s D e s k
Shalmali W. halmaliSr o m
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The Enterprise World Publisher Peter J.Forthecoverreadabout-
Rallyhoodisatechnologyplatformpurpose-builtfortheneedsofmemberorganizations.Itisa fullsuiteoffunctionalitydesignedtoeliminatesilos,drivememberengagement,andincrease leadershipvisibility.Asacompany,itexiststoempowerorganizationswiththecriticaltoolsthey needtoachievetheirmissions.
Itservesasthemissinglinkinanorganization’stechnologystack,enablingleaderstounlocktheir team’sfullpotential.EstablishedbyPattiRogers,CEO,aseasonedmarketingprofessionaland entrepreneur,in2011,Rallyhoodwasbornoutofherpersonalexperiencebattlingbreastcancer fortwoyears.
Duringthattime,Rogerswitnessedtheincrediblepowerofcommunitysupport.However,she alsorealizedthechallengesinorganizingsuchsupportduetofragmentedandinefficienttoolslike GoFundMe,Facebook,Eventbrite,andGoogleSheets.
Rogersadds, “Recognizing that most purpose-driven organizations experienced similar pain points is what inspired me to build a platform that makes group collaboration seamless, so people have an easier, more enjoyable way to make an impact at scale.”
L E A D E R S I N S P O T L I G H T
C O N T E N T S Rallyhood 1 2
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2 2 UPSHOT MEXICO A Once In A Lifetime Tourist Destination
5 Property Investment Tips For First Time Property Investors
3 2 Article
3 8 CASE STUDY How McDonald’s became the World’s Largest Food Chain
4 8 Article How to Make Your Business Expansion Strategy Work
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CoverStory
RALLYHOOD
Empowering Organizations with the Critical Tools Needed Successfully Collaborate and Engage Around their
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PATTI ROGERS | CEO
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RALLYHOOD
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B B
Businessesworldwideareembracing innovativecollaborationsolutionsto fosterseamlessteamworkandachieve exceptionalresults.Amidstthis progressiveparadigm,Rallyhood emergesasaprominentplayer, revolutionizingthewayorganizations collaborate,communicate,and accomplishsharedgoals.Recognizing itsprofoundimpactontherealmof collaboration,theEnterpriseWorldis proudtointroduceitasoneoftheTop CollaborationSolutionProviders2023.
Withasteadfastcommitmentto empoweringteamsandcommunities, thecompanyhasquicklyrisentothe forefrontofthecollaborationsoftware market.Byprovidingcutting-edge technologyandanunwaveringfocus onuserexperience,itenables businessestotranscendgeographical barriers,streamlineworkflows,and unlockunprecedentedlevelsof productivity.
Rallyhoodisatechnologyplatform purpose-builtfortheneedsofmember organizations.Itisafullsuiteof functionalitydesignedtoeliminate silos,drivememberengagement,and increaseleadershipvisibility Asa company,itexiststoempower organizationswiththecriticaltools theyneedtoachievetheirmissions.
Itservesasthemissinglinkinan organization’stechnologystack,
enablingleaderstounlocktheirteam’s fullpotential.EstablishedbyPatti Rogers,CEO,aseasonedmarketing professionalandentrepreneur,in2011, Rallyhoodwasbornoutofherpersonal experiencebattlingbreastcancerfortwo years.
Duringthattime,Rogerswitnessedthe incrediblepowerofcommunitysupport. However,shealsorealizedthe challengesinorganizingsuchsupport duetofragmentedandinefficienttools likeGoFundMe,Facebook,Eventbrite, andGoogleSheets.
Rogersadds, “Recognizing that most purpose-driven organizations experienced similar pain points is what inspired me to build a platform that makes group collaboration seamless, so people have an easier, more enjoyable way to make an impact at scale.”
Now,letusturnourattentiontothe remarkablejourneyofRogerswhois drivingthesuccessofRallyhood.
LeavingaLastingImpact
PattiRogers,thedrivingforcebehind Rallyhood,epitomizesthe entrepreneurialspiritanddeep commitmenttomakingapositive differenceintheworld.Asanesteemed personainthebusinessworld,Rogers firmlybelievesthattheresponsibilitiesof anentrepreneurencompassvariouskey aspects.Sheemphasizesthesignificance offollowingone’spurposeandserving asaninspirationforotherstodothe same.
Inherview,entrepreneurshavethe powertochallengethestatusquoby fosteringahealthyblendofoptimism andpragmatism.Thisapproachallows themtodriveinnovationandeffect positivechangewithintheirindustries. Shefirmlybelievesthatentrepreneurs haveauniquedutytoleavetheworldin aslightlybetterstatethantheyfoundit.
Herperspectiveofleavingapositive imprintontheworldservesasan inspirationtoaspiringentrepreneurs andbusinessleaders.Herbeliefinthe potentialofentrepreneurshiphas propelledRallyhoodtobecomea transformativeplatform, revolutionizingcollaborationand empoweringmemberorganizationsto achievetheirmissions.
ShapingtheVision
Roger’sprofessionaljourneyhasbeen shapedbyherupbringinginafamily ofentrepreneurs.Earlyoninher career,sheco-foundedamarketing agencythatthrivedandwaseventually soldin2002.Seekingnewhorizons, shetransitionedintoaphaseofherlife. Duringthistime,shewasdedicatedto assistingnonprofitboards,committees andengaginginvariousvolunteer opportunities.
Thissignificantperiodnotonly underscoredthevalueofvolunteer leadershipbutalsohighlightedthe profoundimpactthatcollaborative effortscanhaveoncommunities,both onalargeandsmallscale.Sheadds, “It also sheds light on the unique challenges faced by such groups in managing and executing projects, which starkly contrasted with more structured professional settings.”
Eachofthesemilestonesservedasa crucialfoundationforthelaunchof Rallyhood,synthesizingRogers’s experiencesintoavisionaryplatform thataddressestheorganizationalneeds ofmemberorganizations.
DrivingCustomer-Centricity
Ensuringthatthecompany’sofferings remainalignedwiththelatest technologiesandcustomerdemandsis afundamentalaspectofRogers’s approach.Shehasingraineda commitmenttostayinginformedabout customerneedsandkeepingthe
Cover Story
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technologycurrentwithinRallyhood’s standardoperatingprocedures.
Thecompanyachievesthisbyactively engagingwithcustomersthroughlive trainingsessionsandquarterly roundtables,whereitgathersvaluable feedbackonspecificproduct functionalitiesrequiredfordiverseuse cases.Thiscustomer-centricapproach playsapivotalroleininformingits productroadmap,enablingitto prioritizeandincorporatethemost criticalfeaturesbasedonreal-world userinput.
Moreover,Rogersemphasizesthe significanceofthoroughly understandingeachcustomer’s strategicbusinessinitiativesduringthe onboardingprocess.Thisdeep understandingallowsRallyhoodto tailoritssolutionstomeettheunique needsandobjectivesofeach organization.Thecompanyensures thatitsproductdeliversthenecessary proofpointsandtracksthekeymetrics criticaltothesuccessofeach customer’sinitiatives.
NavigatingChallenges
IntheearlydaysofRallyhood,like manytechnologycompanies,the challengeofadoptionloomedlarge. Buildingtractionandcultivatinguser loyaltywerevitalobjectivesto overcomethishurdle.
Rogerssays, “The way we’ve done that is to be relentlessly focused on listening and learning from our customers at every stage of the customer lifecycle to ensure Rallyhood provides the optimal value, and then using that feedback to inform our product roadmap.” Ascustomers experiencedincreasingvaluefromthe platform’stools,thesolutionbecame moreintegraltotheirdailyoperations.
This,inturn,fosteredastronger likelihoodforcustomerstoadvocate
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With a singular platform, we streamline collaboration and drive real results.
forthetechnologywithintheir respectivenetworks,includingpeers indifferentdivisionsorroles.The resultingadvocacyandpositivewordof-mouthfurtheracceleratedand solidifiedthecompany’spositionasa trustedandvaluablecollaboration solutionprovider.
TriggersofGrowth
Initially,thesolutionsprimarily focusedonassistingonegroupata time.However,throughrelentless dedicationtoenhancingitsproduct, thecompanyhasachievedan infinitelyscalablesolutioncapableof empoweringdiverseorganizations comprisingnumeroussub-groups, someevenreachingintothe thousands.
ThisevolutionhasallowedRallyhood toextenditscollaborationsolution beyondthenon-profitsector.Now,the companyrecognizesthevalueitcan bringtoawiderangeofmemberdrivenorganizations,including residentialcommunities.
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Integratinginternalandexternalgroup memberswithinaunifiedplatform facilitatesseamlesscommunication andcoordination.Withtheuserfriendlyfunctionality,ithasexpanded itsreach,providingenterprise-quality collaborationandcommunity-building toolsthatrequirenoITor developmentteamstosetup.
“There are hundreds of thousands of organizations on the Rallyhood platform today. Watching their communities grow and their needs evolve is what truly inspires, and energizes our team to continuously create, and deliver innovative futureforward solutions.”
LegacyofSuccess
Thelongstandingsuccessofthe companyisdefinitelyacombination
”
”
Recognizing that most purposedriven organizations experienced similar pain points is what inspired me to build a platform that makes group collaboration seamless, so people have an easier, more enjoyable way to make an impact at scale.
CoverStory
ofvariousfactors.Nonetheless,the biggestfactoristhatithasalwaysbeena customer-centriccompanythattruly caresaboutitsclientsandtheirsuccess.
Thecompanycontinuallyinvestsin refiningitsvaluepropositionandboasts best-in-classcustomer-enablementtools. Itscomprehensivefour-step implementationprocessunderscoresits dedicationtoseamlesscustomer experiences.
Beginningwithathorough understandingofthecustomer’sstrategic goals,itproceedstodevelopand constructatailoredlaunchplan.Live trainingsessionsensurethatclientsare well-equippedtoutilizetheplatform effectively,whileconsistentandongoing supportguaranteessustained organizationaltractionandtheexpansion ofusecasesandaddedgroups.
“We love that our technology and client support is about getting to help people help others! Our clients are organizations that are focused on doing good in their communities, so getting to be a catalyst for that is very inspiring for our team. ”
TeamSpiritinEmpoweringChange
Rallyhood’stight-knitteamsharesa profoundbeliefintheirmissiontouplift andempowerthosededicatedto positivelyimpactingtheircommunities. Unitedbyasharedpurpose,thisteam remainscommittedtosupporting organizationswithamissionand fosteringmeaningfulchange.
Notably,thecompanytakesprideinits predominantlyfemaleworkforce, recognizingtheinherentvalueof bringingdiverseperspectivesand experiencestothetable.This commitmenttodiversityandinclusivity extendsbeyondrhetoric,asitactively cultivatesanenvironmentofbelonging whereeveryteammembercanbring theirauthenticselvestowork.
Understandingthesignificanceof work-lifebalance,itembracesafully remoteworkenvironment,granting employeestheflexibilitytheyneedto thrivepersonallyandprofessionally Furthermore,thecompanygoesabove andbeyondbyofferingcomprehensive benefitstoensurethewell-beingand satisfactionofitsdedicatedteam.
UnmatchedSuiteofServices
Rallyhoodstandsoutfromthecrowdin severalremarkableways,showcasinga blendoffeaturesthatsetitapartfrom othercommunityplatforms.Itwas purposefullydevelopedwiththeneeds ofpurpose-drivenmember organizationsinmind,ensuringthatit catersspecificallytotheirrequirements.
Unlikemanyotherplatforms,itoffers infinitenestingofgroupsandsubgroupswithinanorganization.This unparalleledscalabilityallowsteamsto expandandadaptovertimewhile accommodatingeachorganisation’s distinctiveneedsandstructures.
Furthermore,itdistinguishesitselfby providingaprivateandsecurespace, freefromthesaleofusers’dataand disruptiveadvertisements.The aggregatedanalyticsdashboard providesinvaluableinsightsinto engagementstatisticsacrosstheentire userecosystem.Thisreal-time understandingofwhatmotivatesand resonateswithusersempowersleaders tomakeinformeddecisionsanddrive effectivecollaborationwithintheir teams.
Additionally,itprioritizesswiftand efficientimplementation,allowing userstolaunchtheirpersonalizedand customizedRally,amicro-sitewitha comprehensivesuiteofcollaboration tools,withinminutes.Theseresources ensurethatorganizationscanquickly getstartedandmaximizetheplatform’s potential.
SimplifyingCollaboration
Companiesfacesignificant communicationandcollaboration challengesquiteoften.Rallyhood understandstheinefficienciesof togglingbetweenmultipletoolsand theneedforseniorexecutivestohave bettervisibilityintoteamdynamics.
“With a singular platform, we streamline collaboration and drive real results.”
Rallyhood’sintegratedsolutionhas provenitsvalue,withcustomerslike GirlScoutsCouncilsreplacingupto 90%oftheirpreviouscollaboration tools.Thisconsolidationsavestime, money,andeliminatessilos,leadingto moreeffectivecommunication.It recognizestheimpactofchallenging collaborationonmemberengagement, makingmemberretentionand engagementvitalmetricsforsuccess.
WithRallyhood,companiescan simplifytheircommunication,save resources,andenhancecollaboration. Theintegratedsolutionsare revolutionizingthewaybusinesses worktogether,enablingthemtothrive intoday’sfast-pacedenvironment.
AStepAhead
Planningforthefutureisacritical componentofanycompany’s sustainablesuccess,andRallyhood standsbythis.Throughproactiveand strategicplanning,thecompany positionsitselfforlong-termgrowth, resilience,andcompetitiveadvantage inanever-evolvingbusiness landscape.
Rogerssays, “You can expect a better mobile app experience that’s brought to parity with our desktop environment to provide all the same powerful functionality, as well as increased power behind our analytics platform and more seamless
integration with other third-party applications like Stripe and prominent CRMs, for instance.”
WordoftheWise
Thetruthis,thestartupjourneyistough. Theupsanddownscanbeboth exhilaratingandexhausting.Thesaying, ‘Hardworkpaysoff,isabsolutelytrue. Thereisnosubstituteforit.Thereisno hackforit.Youhavetoputinthehours, period.Andtomorrow,youneedtodoit again.Andyouneedtohaveteam membersnexttoyouwhoarewillingto embracethesameprincipleswhenthe goinggetstough.
WhattheClientsSay?
Rallyhoodhasreceivedconsistent feedbackfromitscustomers,affirming thattheyhaveneverencounteredan onboardingexperienceascomprehensive andseamlessastheoneprovided.The onboardingteam,ledbyChristineDodd, ChiefCustomerExperienceandGrowth OfficeratRallyhood,isdedicatedto
deliveringexceptionalcustomer satisfactionwhichservesasadriving force.Herearesometestimonials:
“We really appreciate your unwavering support in helping us to successfully onboard and launch Rallyhood to our Staff and Members. The live training videos and resource materials you provided continue to help us grow adoption and engagement for our YMCA.
-SteveRedrup,ChiefExecutive Officer,UniontownAreaYMCA
"You really thought of everything! This allows us to deliver upon what our customers are looking for without all of the leg work usually required from our end to get there.” This isn’t like sometimes when you implement new systems and it’s like “Ok now go figure it out on your own”. This has been very turnkey the entire way and I take great comfort in that. Whatsmore is if there is a question, the great part is that there is
probably a best practice, a policy and a Rallyhood-GS Learn to help us talk through that.”
-AshleyCaruso,ChiefOperating Officer,GSWisconsinSoutheast
“ I just really want to say again how much we appreciate how turnkey you have made this for us. You have thought of everything we need to roll this out successfully and it’s so helpful!”
- CrystalGaines,ChiefOperating Officer,GSSCMountaintoMidlands
“The onboarding process was so well thought out and executed. It was truly a seamless experience getting our council up and running. I appreciate all of the gs Learn and other resources that you continue to provide to us. It really makes a world of difference.”
-ReneeHarvey,VolunteerSupport Manager,GSSouthwestTexas“
“ We love that our technology and client support is about getting to help people help others! Our clients are organizations that are focused on doing good in their communities, so getting to be a catalyst for that is very inspiring for our team.
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Mexicohasalwayspiquedtheinterestoftouristswithitsbeautifullyrichhistory,culturalroots,andglobally celebratedcuisine.Thecountryisalsonaturallyblessedinotherregards,suchasancientruins,breezybeaches, spectacularmountainsandcanyons,sandydeserts,anddeepforestsonlyaddtoitsbeauty
Thecountryisaparadisefortouristslookingtoembarkonexcitingplaces.However,ifyouareunsurewhether ornotyoushouldsvisitthisbeautifulcountry,youareattherightstartingpoint.Wewillhelpmakethatdecision easyforyou,let’sdivein!
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Top3TouristAttractionsyou shouldVisit
Thecountryishometoanumberof spots,makingitapreferred destinationbytouristsalloverthe world.However,herearethree spotsyoushouldn’tmissifyou’re inthecountry:
Thecountryisknownforits numerousMayansites.And ChichenItzaisthemostrenowned andvisitedsitebylocalsandglobal tourists.Alludingtoits archaeologicalbeauty,ChichenItza wasdeclaredoneoftheSeven WondersoftheWorld.Despite beingbuiltsomewherearoundthe 19thand20thcenturies,the buildings,temples,andpalaces todayarestillinsurprisinglygood shape.
ThePyramidofKukulcan,akaEl Castillo,istheprimelandmarkthat oftencatchesthemostlimelightat ChichenItza.Unlikeother Pyramids,whatmakesituniqueis themixofthetempleterrace structuremadewithstonesand ChichenItza.Thetwo,when combined,createanillusionof serpentscrawlingonthesideofthe pyramid.
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Whilethefoundersofthesemysteriouspyramidsare unknown,onethingyoucanbesureofistheir mesmerizingbeauty.Resided50kmawayfromthe northeastoftheCity,Teotihuacanusedtobehometo gigantictemples,palaces,squares,andstadia.Theword Teotihuacantranslatestobirthplaceofthegods,andthe Aztecswhonamedit,alsobelievedittobethestarting pointoftheuniverse.
Ifcrystal-clearbeachesareyourthing, thenTulumwillnotdisappointyou. Whetheryouarelookingtoexplore exquisitefoodoralcoholicbeverages, youwillfindbarsandrestaurantshere thatsuityourtasteadequately.However, beforevisitingTulum,itisworthnoting thattherearethreedifferentTulum, locatedatdifferentplacesthatarenot toofaryetnottooclosefromeachother. Toavoidanyslipup,herearethosethree types:
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Ÿ TulumPueblo: Locatednearthe southoftheCobajunction,The TownCenterisoftencalledTulum Pueblo.
Ÿ TulumPlaya:Spreadacross10km oftheCaribbeancoastline,Tulum PlayaisalsoknownasZona Hotelera.
Ÿ TulumRuinas:Thisisthesite whereTulumMayanruinsreside.
1.ChichenItza 3.Teotihuacan 2.TulumATrulyWorld-ClassMexican Cuisine
WhilefoodsinMexiconeedno Introduction,herearesomedishesthat wehavehandpickedthatyoushould notmiss:
Tacos
Tacoisthemostfamousdishinthe country,savoredglobally Ataco,in general,isanythingeatenonapieceof softtortilla.Whilethereareseveral typesoftacos,theclassiconeisgrilled overcoalandservedwithafillingof thinlyslicedmeat—ofyourchoice, toppedwithOnion,Guacamole,anda wedgeofLime.
2.Mole
Recognizedasthenationaldish,a Moleisatypeofsaucepreparedusing morethan20ingredientsandserved overchickenorturkey.Themolescan varydependingontheregionyouare visiting.However,themostcommon varietiesincluderedmole,greenmole, yellowmole,andblackmole.
3.ChileEnNogada
Preparedusingpoblanopeppers,the dishisstuffedwithamixtureofmeat, fruits,andnutsandpouredwitha smoothwalnutsauceontop.To creativelyshowcasethecolorsofthe Mexicanflag,thedishisoften garnishedwithpomegranateseedsand cilantro.
Guacamole
AswithTacos,Guacamoleisalsoone oftherenowneddishesrepresentatives ofMexicanfoodculture.Asthelargest producerofthefruit,Avocadosof Mexicoareusedtomakethedip,and it’sgenerallypairedwithtortillachips. Thename,Guacamole,stemsfromthe
Nahuatlword“ahuacamolli,”meaning “avocadosauce.”Thedishlovedbythe globalfoodiepopulationisamusthaveifyou’reinthecountry
5.Chocolate
Whilechocolatesfromcountrieslike SwitzerlandandBelgiumhavemadea nameforthemselves,notmanyknow thatthebirthplaceofChocolateis actuallyMexico.Atonestage, Chocolateswereusedasacurrency duetotheirhighperceivedvalueand haveplayedapartinreligious ceremonies.
Tabasco,oneoftheMexicanstates, producesaround70%ofthecountry’s cocoa.Chocolateloversvisitingcan takethingsfurtherastheyexplorethe localchocolatemuseums.That includestheMuseoDelChocolatein PueblaandtheMuseodeChocolate MayainRivieraMaya.
6.
Tequilaisonedrinkyoushouldcount ontoupgradeyourdrinkingpalette. TequilainMexicoisasubjective matter,however,ouradviceistofind theonethatsuitsyourtaste,andit shouldn’tbetoodifficulteitherwith manybrandstochoosefrom.
OriginatinginMexico,Tequilaismade withtheuseoftheblueagaveplant. Aninterestingfactabouttequilaisthat ithastobemadeinspecificregionsof thecountrytoearnthehonorofa Tequila.Theauthorizedpartsinclude Guanajuato,Jalisco,Michoacán, Nayarit,orTamaulipas.
isaMexican-bornFormulaOne RacingdriverrepresentingtheRed BullRacingTeam.Afteracareer kickstartwithcarting,Checoslowly madehiswayuptothepinnacleof motorsport,F1,withhisgritandtalent. WithFormulaOnegainingglobal popularity,Checo’sfanbaseisalso reachingnewhighs.Today,manyfans andpunditscallhimthe“Mexican MinisterofDefence”forshowcasing hissuperiordrivingskills.
SalmaHayekisarenownedMexican ActressborninCoatzacoalcos, Veracruz.Sheaspiredtobeanactor fromayoungage,androsetofame withhercharacterintheMexican telenovela“Teresa”in1989.Although shebeganwithrelativelysmallerroles, shelaterplayedcharactersin prominentfilmssuchasFrida, Desperado,andTraffic,andotherfilms, ashercareerprogressed.
CarlosSlimisaMexican-born entrepreneurwhooncetoppedthelist ofwealthiestpeopleintheworld.He hasamassedhiswealththrough contributionsinvarioussectorssuchas communications,insurance, construction,energy,mining,retailing, finance,andmore.
Formanyyears,aprimarypartofhis holdingwashisownershipofthe Mexicantelecommunicationcompany Teléfonos de México, alsoknownas Telmex.Inadditiontothat,hehasalso contributedtothephilanthropyfieldby foundinganot-for-profitartmuseum calledMuseoSoumaya.
JavierHernadez,alsolovingly nicknamed“Chicharito,”isafootballer
1. 4. Tequila 4RenownedPersonalitiesfrom Mexico 1.ChecoPerez SergioPerez,nicknamedChecoPerez, 2.SalmaHayek 3.CarlosSlim 4.JavierHernández![](https://assets.isu.pub/document-structure/230906042834-b931c2e5dd962a06a31b0ab41060a35b/v1/59a10e39cbd9ddb44ef800d5504c80de.jpeg)
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borninGuadalajara.Howdidhe gethisnickname?Chicharito, meaningpea,wasgiventohimfor hisgreeneyes.
Footballwasalwaysabigpartof Chicharito’sfamily,withhisfather andgrandfatherbothrepresenting theMexicanteamatanational level.Inhiscareer,hehas representedseveralworld-known clubssuchasManchesterUnited, RealMadrid,andSevilla,andthe latest—LAGalaxy
7Unheard-ofFactsaboutMexico
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1.RealNameofMexico
Whilealmosteveryonecallsit Mexico,thecountry’sofficialname isEstadosUnidosMexicanosor theUnitedMexicanStates.
2.HairlessDogofMexico
ConsideredsacredbybothAztecs andMayan,Xoloitzcuintlehas beenanintegralpartofMexican culture.Itsnamecomesfrom Xolotl,godoflightninganddeath, anditzcuintli,whichmeansdog. TheAztecsheldabeliefthatthis dogwascreatedbythegodto protectlivingbeingsandguidethe soulsofthedeadthroughMictlán, knownastheunderworldof Aztecs.
3.Don’tShave&Drive
In2008asasafetymeasure,the MexicancityofTorreonstarted penalizingpeoplewhoputon make-uporshavedtheirbeards withelectricrazors,whilethey drovetheirvehicles simultaneously.Don’tsaywe didn’ttellyouandmakesureyou don’tshaveanddriveordoyour makeupwhenyouvisit.
4.
Most-VisitedInLatinAmerica
AreportbytheWorldTourism OrganizationplacedMexicointhe 10thspot,alludingthatitisthemost visitedLatinAmericancountry,with themostnumberofglobalvisitors.
5.WorldCultureHeritageCuisine
ItisnosecretthatMexicancuisineis oneofthemostlovedcuisineinthe world.Asatestamenttotheglobal adoration,itwasdeclaredaglobal culturalheritage,withafeaturein UNESCO’sIntangibleHeritageof Humanitylist.
6.35WorldHeritageSites
OnthelistofUNESCO’sWorld HeritageSites,thecountryranks seventhwithatotalof35World HeritageSites.Thosesitesinclude varioustouristattractionssuchasruins, mines,canals,andmore.
7.NotaSingleOfficialLanguage
That’sright,whileSpanishisthe country’sdominantlanguage,Mexico doesnothaveasinglenational language.However,the60-plus languagesusedacrossthecountryare nothingbutatestamenttothecountry’s diversity
OurVerdict
WhileavisitbetweenNovemberto Marchisideal,eveninothermonths, Mexicoisstillafascinatingplacetobe in.Fromitsgobsmackingfood,world heritagesites,andscenicnatural beautytothewelcomingnatureofthe locals,Mexicoisoneofthemost iconicglobaldestinationsthatone shouldvisitatleastonceintheir lifetime.
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Propertyinvestmentcanbeincredibly beneficial.Inthemodernage,itcanbe advantageoustohaveadiverse investmentportfolio,consistingof stocks,bonds,andotherinvestments. Thisincludesproperty.Ifyouare interestedinpropertyinvestment,be suretocheckoutinvestmentproperty manchester.
Thoughpropertyinvestmentcanbe incrediblylucrative,itcanalsobe ratherrisky.Itwillrequireplentyof hardworkandresearch.Ifyouarenew totheworldofpropertyinvestment,
Hereare5fantastictipsforproperty investment:
1.DoYourResearch
Beforeyoustartyourpartyinvestment journey,youneedtoensurethatyou haveafirmunderstandingofthe industry.Thiswillrequirebeginnersto startbydoingplentyofresearch.It's recommendedthatyouresearchthe followingareasbeforeyoustart investing:
Ÿ Whatpropertyinvestmentis.
Ÿ Howyoucaninvestindifferent properties.
Ÿ Thedifferenttypesofproperties. Thisknowledgecanbegainedthrough thoroughresearch,whichyoucan primarilygetfromonlineresources. Foramoreprofessionalguide,you mightwishtoconsulttheaidofa propertyinvestmentadvisor
2.ConsiderTheArea
Thelocationofthepropertyisoneof themostimportantconsiderationsin determiningwhetherornotan investmentisgood.Toensurethatthe propertyisaworthwhileinvestment, youneedtoresearchwhetherthe neighborhoodisdesirable.
Desirableresidentialneighborhoodswill likelybelocatednearrestaurants, schools,spotsofnaturalbeauty,and otherfacilities.Meanwhile,business propertiesshouldbelocatedinpopular areas.
Propertyinvestmentcanbeincredibly beneficial.Inthemodernage,itcanbe advantageoustohaveadiverse investmentportfolio,consistingof stocks,bonds,andotherinvestments. Thisincludesproperty.Ifyouare interestedinpropertyinvestment,besure tocheckoutinvestmentproperty manchester.
Thoughpropertyinvestmentcanbe incrediblylucrative,itcanalsoberather risky.Itwillrequireplentyofhardwork andresearch.Ifyouarenewtotheworld ofpropertyinvestment,
Hereare5fantastictipsforproperty investment:
1.DoYourResearch
Beforeyoustartyourpartyinvestment journey,youneedtoensurethatyouhave afirmunderstandingoftheindustry This willrequirebeginnerstostartbydoing plentyofresearch.It'srecommendedthat youresearchthefollowingareasbefore youstartinvesting:
Ÿ Whatpropertyinvestmentis.
Ÿ Howyoucaninvestindifferent properties.
Ÿ Thedifferenttypesofproperties. Thisknowledgecanbegainedthrough thoroughresearch,whichyoucan primarilygetfromonlineresources.For amoreprofessionalguide,youmight wishtoconsulttheaidofaproperty investmentadvisor
2.ConsiderTheArea
Thelocationofthepropertyisoneofthe mostimportantconsiderationsin
determiningwhetherornotan investmentisgood.Toensurethatthe propertyisaworthwhileinvestment, youneedtoresearchwhetherthe neighborhoodisdesirable.
Desirableresidentialneighborhoods willlikelybelocatednearrestaurants, schools,spotsofnaturalbeauty,and otherfacilities.Meanwhile,business propertiesshouldbelocatedinpopular areas.
Inparticular,youshouldaimtoinvest inup-and-comingareas.Thisrefersto areasthathavewitnessedanincrease inpopularity.It’simportanttoresearch whethertheareaisup-and-coming,as thiscanbechallengingtopredict.
Beforebuyingapropertyinanarea, youshoulddoyourresearch.Thiswill includeresearchingthecompetitionin thelocation.
3.ThinkAboutTheTypeOf Property
Thereareafewdifferenttypesof propertiesthatyoucaninvestin. Differenttypesofpropertieswillbe associatedwithdifferentadvantages anddisadvantageswhichshouldbe consideredwhendeterminingwhether ornottheseinvestmentsareagood choice.
Residentialpropertiesaregreatfor renting.However,youcanalsouse themasvacationpropertiesifdesired. Meanwhile,commercialpropertieswill bebestsuitedtobusinessesthatwish tousetheproperty.
Whenconsideringthetypeofproperty, youalsoneedtoconsideritsstate. Thesecategoriescaninclude refurbishedproperties,new-build properties,andoff-planproperties. Anoff-planpropertyreferstoa propertythathasnotyetbeenfinished. Asaresult,itwillstillbeinthe
constructionphase.Anadvantageofthis propertyvarietyisthatyouwilloftensave money Yet,anadvantageisthatyouwon'tsee thepropertybeforeinvestinginit.
Refurbishedpropertieshavebeenpurchasedand renovatedtogiveitamoremodernaesthetic.It canbecostlytorenovateaproperty,thoughthis canmassivelyincreaseitsvalue.Finally,anewbuildisapropertythathasbeenrecently finished,namelywithinthelastcoupleofyears.
4.CreateAThoroughBudgetPlan
Partofthereasonwhypropertyinvestmentisso riskyisbecauseofthehighcostsassociated withit.Thiswillincludenotonlytheupfront costofthepropertybutalsoadditionalcoststhat youmaynotrealize.Thiscanincluderegular maintenanceoftheproperty,utilitybills,and legalfees.
Topreventyourselffromoverspendingona property,itisadvisedthatyoucreateadetailed budgetplan.Whenconsideringaninvestment, youshouldresearchallofthedifferentcoststhat youwillneedtocover
Ensurethatyouaddalittleleewayfor unexpectedexpenses.Iftheseexpensesaretoo substantial,youmightwanttoreconsiderthe investment.
5.TakeTheRisksIntoAccount
Lastbutnotleast,youneedtoweighupthepros andconsofpropertyinvestmentwhen consideringdifferentopportunities.Additionally, youshouldtakestepstominimizetheserisks wheninvestinginproperty.Someoftherisksof investinginpropertiesinclude:
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Ÿ Fluctuatingprices
Ÿ Irresponsibletenants
Ÿ Unexpectedcosts
Bytakingtheserisksintoaccount,youcan ensurethatyourinvestmenthasthebestchance ofsuccess.Iftherisksforaparticular investmentaretoosubstantial,thisisan indicationthattheinvestmentmightnotbeideal foryou.
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Youdon'thavetobeafastfood fanatictoknowwhat McDonald'sis,mostpeople recognizewhatthatyellow“M”stands for.Suchisthebrandpresenceofthe world'slargestfast-foodchaintoday.
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TheveryfirstMcDonald'swasopened on15thApril1955,inSanBernardino, California,bythesiblingsRichardand MauriceMcDonald.Atthetime,itused toserveslow-cookedbarbecueandhad noindoorseating.Whichisnothinglike theMcDonald'softoday.Despitethe limitations,theirbusinessgrewquickly, andsalesnumberswereimpressive.
Soonthecompetitionincreased,andthe brothersneededaplantokeepupwith it.Theyrealizedthatthemajorityof theirsaleswerefromhamburgers(over 80%).Theydecidedtoadoptanew strategybasedonthreefactors:speed, lowerprices,andvolume.Italso includedasystemcalledthe“Speedee ServiceSystem”developedbythe brothers,whichhelpedtheirgrowth significantly.
Toboosttheoperationspeedfurther, theyrevampedtheirbusinessintoaselfservicerestaurant.Itwasthenew McDonald'swherepeopleorderedatthe windowandsilverwareandplateswere replacedwithpaperwrapsandcups.The Menuwascutshortwithjustnineitems thatincluded:Hamburgers, cheeseburgers,threesoftdrinks,milk, coffee,pie,andpotatochips.
Theirnewstrategyworked.Thebrothers doubledMcDonald'sprofitsandhad numerousfranchisesinArizonaand California.Impressedbytheirgrowth
andspeedyoperations,anentrepreneur namedRayKrocapproachedthemand becameitsfranchiseagentin1954.He openedhisfirstMcDonald'sinDes Plaines,Illinois,in1955.
HowRayCrocBecametheFaceof McDonald's?
RayCrocwasavisionarymanwitha firmbeliefininnovation.In1961,he boughtthecompanyfromthe McDonald'sbrothersfor$2.7million. Hethenquicklybecameamajorfigure thatrepresentedthebrand, overshadowingthesiblings.After sellingthebusinesstoRay,thebrothers startedcallingtheoriginalSan Bernardinooutlet—BigM.Annoyedby this,andtoone-upthebrothers,Croc openedtheMcDonald'sonthesame block,eventuallyforcingthesiblingsout ofbusiness.
Crocpredictedthatthefranchise businesshadhugepotential,especially becauseofitseasilyreplicablemenu. Stayingtruetohisvision,Crocfounded theFranchiseRealtyCorporationwhich tookcareofthecompany'srealestate dealsandalsoboostedthefranchise numbers.
Manycouldn'tconnectthedotsofQSR withRealestate.Turnedout,itwasthe firstCEOofMcDonald'sCorporation whohadeducatedCrocabouthow valuablerealestatecanbe,andhowit couldbenefitthebrand.Thesame Corporationwasalsoresponsibleforits popularitemssuchasTheFilet-O-Fish, BigMac,andEggMcMuffin.
WhatMadeMcDonald'sFamous?
RayCrocenvisionedthattherewillbe1000McDonald'sintheUnitedStates.Ifyoulook atthenumberstoday,thereareover38,700restaurantsinmorethan100countries.Many factorscontributedtothepopularityofMcDonald's,let'shavealookatthem:
1. Menu Standardization
Historically, the McD Menu has undergone multiple revamps. The brothers wanted to simplify the menu and in doing so, they often went for dishes that were easier to make. In doing so, the menu became easy to replicate and appealed to potential franchise owners, and helped them expand their business through franchisees.
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2. The Speedee system
You rarely have to wait in line at their restaurant to get your order. This is because of The Speedee system. The system was unlike anything other restaurants were using at the time. Instead of one expert cook, many unskilled people were employed that were capable of doing specic tasks. It allowed them to assemble the dishes and execute tasks quickly. Today, many restaurants have successfully adopted this system.
3. The Fast-Food Approach
Originally, the whole idea of the restaurant was built around fast food, where people would buy the meals and leave. Many methods were used to stop customers from lingering at the restaurant to make space for new ones. This unique approach also helped them increase their business.
5. Branding
The presence and the brand presence of McDonald's is one of the best globally. The red and yellow colors of the brand are engraved in the minds of millions of people globally. Branding played a major role in this. Instead of directly positioning them as better than their competitors, the brand chose to highlight how it provides more value than everyone. The experience at the restaurant, and their advertisement all are made in such a way that leaves a lasting impression on you.
6. Adaptability
McDonald's wasn't an overnight success. The brand faced many blockades along the way to its success. To tackle some of the challenges, the restaurant curated and started to serve a menu based on what country and its culture. This helped them appeal to a wider audience and is one of the major reasons for their global success.
Ÿ Locations
Therestaurantservesaround40,275locations.That includes118countriesandabout69millionpeopleperday Since2012,theirnumberoflocationshasincreasedsteadily, from34,480to40,031in2021.Injustayear,from2020to 2021,therestaurantopened833locationsworldwide.
Ÿ AnnualRevenue
TheirGlobalAnnualrevenuefigurefor2022is$23.18 billion.Thisisaslightdeclinefrom2021whenitreached $23.22billion,themostyear-on-yearrevenueincreasefor thebrandinadecade.
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Ÿ Employees
ThenumberofemployeesworkingdirectlyforMcDonald's is200,000.Thisexcludesthetwomillionpeopleemployed bytheindependentfranchisees.
In2012,440,000employeeswereemployed,sincethen,the numberofemployeesdirectlyworkingforMcDonald'shas decreasedbymorethan50%.
Thebiggestdipwasseenin2016whenthenumberswentto 375,000,comparedto420,000in2015.
Ÿ Popularity
Therestauranthasseenasteadyreductioninitsnumberof employeesandrevenuefiguresinthelastfewyears.
IntheU.S.specifically,theyhaveclosedmorestoresthan openedthem.Ontheglobalfront,however,thenumbersare goingupward.
From2020to2021,therestaurantsawthebiggestjumpin itsrevenues,asitincreasedfrom$19.21billionto23.22 billion.
Ÿ Customers
69millioncustomersvisitMcDonald'sdaily
Therestaurantsells75burgerspersecond,andFrenchFries aretheirbest-sellingitem,witharound9millionpoundsof friessoldeveryday.
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1.Open24Hours
McDonald'scleverlyadvertisedthat theyareopen24*7.
2.Sundial
Thebillboardshowcasedwhat McDonald'sdishestohaveevery hour,usingtheSun.Abrilliantidea.
3.Letthefriesguideyou
Thefrieswerecutanddesignedin suchaway,youwillreachthe nearestMcDonald'soutletafter followingthedirectionwrittenon thebillboard.
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4.FreeWifi
Withthesimpleuseoftheirfries, McDonald'sshowcasedthenew featureoffreewifiattheiroutlets. Simple,yeteffectivead.
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5.TheBestFries OnThePlanet
There'sareason friesarethemost solditemat McDonald's.To showcaseits popularityand taste,theyused yellowlightsina uniquewaywhere itlookedlikea packoffries bunchedtogether.
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Yourbusinessissteadily
growing,themarketis shifting,andclientsin differentregionswantmoreofyour productorservices.Youknowit'stime toexpand,butyoudon'tknowwhereto start.Businessexpansionstrategyisa dauntingtaskbecausethere'ssomuch toconsider.Onewrongmovecould cripplethebusiness'future,whilea well-thought-outplanisthebeginning ofsignificantgrowth.
Herearesometipsonhowtomake businessexpansionstrategywork:
1.BuildLastingRelationships
It'snotreallytheamountofmoneyyou havethatwillmakethedifferencein businessexpansionstrategybutthe relationshipsyoubuild.Establishing trustingrelationshipswithyour customers,lenders,andpotential partnersiscriticaltosuccess.
Forinstance,wheredoyougowhen youneedurgentcashforamassive orderorbill?Titleloanplacesareone option.Makingtimelypayments, adheringtodeadlines,andbeing responsiblewithyourfinancesallgoa longwayinbuildingrelationships.Get toknowandrelatewellwithlocal organizationsandbusinessesinthe areaofexpansion.Theywillgiveyou greatinsightintothemarketandcan alsohelpwithmarketingand networking.
2.AssessYourOptions
Beforetakingtheplunge,assesswhat optionsareavailable.Dependingon howfaryouwanttoexpand geographically,lookintomultiple strategies,suchasinternationalorlocal partnerships,jointventures,franchises, ormergers.
Youcanevendecidetooperatean onlinebusinessandservecustomers worldwide.Lookintocreating
eCommercewebsites,digital marketingcampaigns,andother tacticsthatwillallowyoutoreach yourdesiredbusinessexpansion strategywithoutinvestingalotof moneyupfront.
3.GettheRightTeamTogether
Yourbusinessexpansionstrategyis onlyassolidastheteamexecutingit. Therightpeopleshouldhave experienceinthelocalculture, language,andanyspecificskills neededforthebusiness.Yourteam shouldalsounderstandyour company'smissionandvalues,think critically,anddevelopinnovative solutionstomaketheexpansion strategywork.
Additionally,ensurethatallteam membersclearlyunderstandthegoals andobjectivesfortheexpansion.You mighthavetohirelocalstaffinthe newlocationfamiliarwiththemarket andcustomers.Lookintothework culture,remuneration,andany specificregulationsrelatedtothenew area.
4.MeasureandAnalyzeResults
Wheneveryoulaunchanewbusiness orexpandanexistingone,measure andanalyzetheresultsofyourefforts. You'llbetterunderstandwhatis workingandwhatisnot,thenadjust accordingly.Keeptrackofmetrics suchascustomergrowth,sales performance,marketshare,and customersatisfaction.
Youshouldalsolookatdatasuchas thenumberofleadsgeneratedfrom yourdigitalmarketingcampaignsor websitetraffictogaugehowwellyour businessexpansionstrategyisgoing. Usethisinformationtoidentifyany opportunitiesforimprovementor areaswhereyoucouldbedoing better.
Expanding a business is a challenging task but incredibly rewarding. You'll need an effective strategy and the right team to make it happen. As you measure and analyze your results, keep adjusting until you reach the goals set. Test the waters with a smaller expansion before making largescale investments.
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