TAKE STOCK
FEATURE
You Can
Bank On It! Bank holidays present an opportunity for operators to increase sales and pull in the profits - whatever the weather.
According to research, bank holiday
attractive drinking and dining alfresco
weekends encourage more people to
experience. However, the unpredictable
dine out and with 81% of caterers citing
heat also saw restaurants take a 19.4%
Easter as a key opportunity to attract
drop so make sure you have a solution
new customers, these are key players in
for whatever the unpredictable weather
raising your revenue over the holidays.
does. Plan all staff rotas well ahead of the holidays and advertise all your
Another pull into your business over the
events and menus well in advance on
bank holiday is the weather. The high
your social media, website and in-house.
temperatures of last year’s heatwave
Have an A-board outside to attract
Easter weekend helped push sales in
passing customers too.
Easter and the two May bank
pubs and bars by 5.3%. To attract a high
holiday weekends are ideally
volume of customers - and encourage
located to give businesses a
them to stay as long as possible - your
Take Stock brings you some hints
pre-summer boost - and offer a
outdoor space should offer something
and tips to make your bank holidays
great opportunity to set your business
really special, and be in a good, clean
the best yet...
up, ready for the coming months.
condition, so you are able to offer an
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takestockmagazine.com
