UNFOLD ART EXCHANGE

RACHEL REKKAB IS REDEFINING THE FUTURE OF ART

Founded by Rachel Rekkab, ’UNFOLD' as a name is inspired by the ideas conveyed in the evocative words Emerge and Reveal. Their ambition is to offer unprecedented access to a larger, diverse and inclusive market that draws its inspiration from fast developing areas of the world outside the hegemonic centres.

Emerge refers to the association of five major emerging national economies expressed by the acronym BRICS: Brazil, Russia, India, China and South Africa.

Reveal reflects the idea of Art as a tool that allows humans to experience new ways of seeing the world, and its ability to create new synergies and enable a fruitful dialogue with other areas of human activity in an exciting manner.

With the success of the inaugural edition that took place from the 19-22 March 2018 in Dubai, United Arab Emirates (UAE), UNFOLD Art XChange aspires to become an international series in which its individual Art Talks; Art, Real Estate and the Built Environment and Evolving Culture, Developing Collections will be consequently hosted by other cities.

Art Talks I: Art, Real Estate and the Built Environment aims to create meaningful connections between art and architecture and will serve as a multicultural educational platform for government authorities, public art agencies, real estate developers, hoteliers, spatial designers and art experts to come together.

Art Talks II: Evolving Cultures, Developing Collections aims to bring together corporate and private collectors as well as private and public museums and institutions on one single platform. (Château de Montsoreau, France, 13-14 October 2018 and London, 12-13 March 2019)

Contact: www.unfoldbrics.art

STEVE WILSON FOUNDER OF 21C HOTELS LOUISVILLE KENTUCKY

“I was raised in a very conservative atmosphere and there were things that were unspoken. But when you enter a museum or a space where art speaks it makes us accept and embrace emotions that perhaps haven’t been vocalized”

KATHERINE GASS STOWE FOUNDER AND CHIEF CURATOR AT JAMES COMPANY CONTEMPORARY ART PROJECTS NEW YORK CITY

“Hotels are community places and having art into hotels reflects their local communities. Art connects people together.”

PAULINE KANAKO KAMIYAMA DEPUTY DIRECTOR OF CIVIC ART LOS ANGELES COUNTY ARTS COMMISSION

“At Los Angeles county we are over 10 million strong, we speak over 200 languages, and we have the responsability to make sure that our artists and art work in civic art is reflecting that rich diversity that makes Los Angeles so incredible.”

SAM RAUCH DIRECTOR OF SPECIAL PROJECTS PUBLIC ART FUND NEW YORK CITY

“What makes my role at Public Art Fund so rewarding is that it is not about about status, it is not about celebrity, these are art works that are put out into the public that are views by millions of people, some of whom could not care less about art, some of whom discover art.”

XAVIER LOUYOT SENIOR VICE PRESIDENT BRAND CONTENT MARKETING LUXURY & UPSCALE BRANDS ACCOR HOTELS PARIS, FRANCE

“Today at Pullman hotels and resorts we partner with established or emerging contemporary artists, and in some hotels we have permanent art collections.”