Event Issue 2 2018 by Film & Event Media

Issue 02 | 2018 ICA 2018 R F A S G MEETIN

+ MEETINGS AFRICA 2018 Shared Economies: A Catalyst for Growth

+ THE END OF GREENWASHING Make Greener Choices for Events

THE EVENT MAGAZINE WOULD LIKE TO CONGRATULATE THE WINNERS OF THE AAXO ROAR AWARDS. The Best Overall Exhibition of the Year Award (2017), the most prestigious award in the industry, was won by Spintelligent for their African Utility Week exhibition. Gallagher Convention Centre won the Best Venue Award (2017), and GL Events was the winner of the Best Associate Member Award (2017). Distinctions in Exhibiting went to: • Lafarge Holcim built by BluCube at Decorex • Endress+Hauser at Africa Automation Fair • Franke South Africa – Decorex Kitchen Trends Project 2017 built by Various stand builders at Decorex • Beckhoff Automation built by Red

Bellwether at Africa Automation Fair • North West Toursim Board built by EFAM at Tourism Indaba • Scan Display built by Scan Display at Madex • Numatic built by EFAM at Decorex • Born Fabulous built by EFAM at The Baby Expo

ROAR Exhibition Organiser Awards: • ‘Africa Bound – Trade & Consumer 12 000m2 & Over’: Agritech Expo Zambia 2017 organised by Spintelligent • ‘Africa Bound – Trade 6 000m2 & Under’: Electra Mining Botswana organised by Specialised Exhibitions Montgomery • ‘Consumer 12 000m2 & Over’: South African Cheese Festival organised by AgriExpo MamaMagic, The Baby Expo Winter organised by Exposure Marketing • ‘Consumer 6000m2 & Under’: Property Buyer Show Gauteng organised by Spintelligent • ‘Table Top’: ILTM Africa organised by Reed Exhibitions • ‘Trade & Consumer 12 000m2 & Over’:

• ‘Trade & Consumer 6 000 – 12 000m2: Decorex Cape Town organised by Reed Exhibitions • ‘Trade & Consumer 6 000m2 & Under’: 100% Design organised by Reed Exhibitions • ‘Trade 12 000m2 & Over’: African Utility Week organised by Spintelligent • ‘Trade 6 000 – 12 000m2: African Construction & Totally Concrete organised by Hypenica • ‘Trade 6 000m2 & Under’: Madex organised by Specialised Exhibitions Montgomery • ‘Social Media’ the joint winners were: 100% Design – Social Media organised by Reed Exhibitions and Madex organised by Specialised Exhibitions Montgomery

“AAXO was created to bring quality, credibility, transparency and professionalism to the exhibition industry. When our members prosper, so do we”. – Carol Weaving

Photo by Sharon Mccutcheon © Unsplash

• ‘Consumer 6000 – 12 000m2’:

Livestock 2017 organised by AgriExpo

CONTENTS

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04.

dmg events Acquires Suite of Exhibitions

MEETINGS AFRICA 2018

08.

Africaâ&#x20AC;&#x2122;s ICCA Rankings

10.

Shared Economies in the Spotlight at Meetings

Shared economies in the spotlight at this must-attend trade show.

Africa 2018

16.

Greenwashing Is Not an Option

GREENWASHING Susan Reynard examines the importance of making honest, sustainable choices.

20.

Winning Incentive Strategies

22.

Bigger, Better, Best Confex

28.

December 2017 Sees 11.5% Increase in International Arrivals

30.

Johannesburg: Thriving Metropolis

32.

Economic Player

TOP INCENTIVE STRATEGIES Incentive planners are under increasing pressure to deliver dynamic experiences.

Angola: Global

34.

BestCities Succeeds in Helping Associations Build Global Connections across Cultures

BETTER CONFEXES How exhibitions and conferences are improving the delegate experience.

36.

Events to Diarise

38.

Associations News

40.

Directory of Advertisers

JOHANNESBURG EXPO CENTRE

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CRAIG’S LIST: TOP 10 TIPS

FOR A SEAMLESS EVENT

Selecting the right venue is without a doubt the single most important decision that will have the greatest impact on the success of your event. This is according to Johannesburg Expo Centre (JEC) CEO, Craig Newman, who shares his Top 10 Tips for selecting a venue that will result in a successful event.

Select a versatile venue

Ease of access to facilities

The success of any exhibition, conference and event, hinges on the careful selection of an appropriate venue. One that includes multipurpose facilities and offers alternative options in the face of unpredictable circumstances. JEC offers over 50 000 m² of indoor space and 100 000 m² of extremely versatile outdoor space.

When it comes to exhibitions, the exhibitors coming to the event will require ease of access to the exhibition halls for build-up and breakdown. It’s therefore critical that the exhibitions, conferences and events venue has multiple access points where services providers can deliver stand-building materials and other auxiliary services.

Safe, secure and ample parking

They say that results speak for themselves, and when it comes to the exhibitions, conferences and events industry, this is no exception. Look for a venue that has earned its stripes in the industry. The JEC is proud to have won the PMR.africa Award in 2007, 2011, 2013, 2014, 2015 and 2017. Furthermore, the JEC are proud members of EXSA, UFI, SAACI and SOJO – the leading associations of the exhibitions and events industry in Africa and the rest of the world.

Something often overlooked in the frenzy of organising the event is the importance of parking facilities. Delegates to your event will be pleasantly surprised if they can gain quick and easy access to the event and have peace-of-mind with regard to the security of their vehicle. JEC offers 20 000 parking bays on-site.

Teamwork is crucial When it comes to event preparation, an event planner needs a team of dedicated people who will go the extra mile. Look for a venue with a team that is just as enthusiastic about the success of your event. No task is too big or small for a professional team of individuals.

Location, location Another crucial tip for event planners is the location of the venue. Taking traffic, accommodation and transport services all into account – you want your delegates to arrive safely and on time. At JEC we are located a mere 30-minutes away from OR Tambo International and close to all of Johannesburg’s major highways. Some of the city’s best hotels and guest houses are a 15-minute drive away.

Industry reputation

World-class catering Never underestimate the importance of good catering at your event. A key component of planning revolves around the food that will be served to attendees. Great food that satisfies all dietary requirements goes a long way in creating a memorable event. Main Event Catering is the name behind the JEC’s 5-star catering services. Offering each client and event a trusted turnkey solution for all catering requirements.

Security and emergency services The safety and security of your event’s visitors must always be a top priority. At JEC, we have permanent emergency services on site, and visitors to the JEC are greeted by the highly professional security officers

from Recall Security, one of the leading security services providers in South Africa.

Flawless facilities Exhibitions, conferences and events venues must go the extra mile to ensure that all their facilities are safe, clean and hygienic. All JEC’s facilities are expertly maintained by ZF-Cleaning Services, an affiliated member of EXSA. For over 30 years, ZF Cleaning Services has rendered services to some of the leading exhibitions, conferences and event’s organisers in the industry.

Turnkey solutions Finally, your chosen venue should offer a range of additional services that will help you create a seamless event. At JEC, we have an ongoing partnership with the Expo Guys, a one-stop exhibition shop with a solid reputation for completing exhibition stands on time, within budget, and exceeding clients’ expectations. Expo Guys offer turnkey solutions for exhibitions which can be tailor-made to suit specific requirements. “At the JEC we have the capacity, experience, resources and strategic partnerships to host any occasion, regardless of size, across a broad client base,” says Newman. “As a dedicated and awardwinning exhibition, conference and events venue, we are more than prepared to meet the exceptional demands of every event.”

Looking for a prestigious location to host your corporate event? Our premier locations in Sandton and Cape Town boast world class facilities, advanced technical equipment and professional teams, that will enhance your experience and impart the JSE gravitas to your event. In addition, you can raise your brand proďŹ le through our one-stop media and business hub with access to SABC, Power FM and CIPC.

Choose the address for success, choose the JSE. 011 520 7389 | companyservices@jse.co.za www.jse.co.za

E+I 5207

Johannesburg Stock Exchange

SPOTLIGHT

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DMG EVENTS ACQUIRES SUITE OF EXHIBITIONS dmg events Middle East, Asia & Africa, a leading international events company, has acquired five exhibitions from SA media company Hypenica.

hese acquisitions are a boost to dmg events’ business footprint in important African markets, and allow them to leverage international reach and existing sector expertise. The acquisitions include five exhibitions and an associated publication, all of which are focused on the construction and transportation infrastructure sectors. The acquisition of African Construction Expo, Cape Construction Expo and KZN Construction Expo are a natural fit within dmg events’ existing construction portfolio. African Ports Evolution Forum and African Ports Evolution Forum – West Africa add a complementary transport element that has a natural affinity with the company’s existing customer base. Concrete Trends and its digital platform www.concrete.tv offer the company established channels

through which to support the events as well as deliver content and updated business information all year round. These latest acquisitions join a series of purchases and launches as dmg continues to expand its activities in the African market. The company’s events already taking place on the continent include Big 5 branded construction events in Kenya, Morocco and Egypt, and SAITEX, AB7 and Coatings for Africa held in Johannesburg. “We know Africa is a key geography for the future growth of our business, as well as those of our exhibitors and visitors,” says Matt Denton, President of dmg events Middle East, Asia and Africa. “Adding these five events and the accompanying respected trade media to our portfolio is an excellent way to expand our regional reach, enabling us to leverage

The buzzing exhibition floor at one of dmg events’ shows

our sector expertise in new markets.” KZN Construction Expo will be the first event to take place under new ownership, with the exhibition set to kick off in Durban, South Africa, on 7 February 2018, followed by the African Construction Expo in Johannesburg in May. dmg events will start to add its distinctive touches to the events right away, growing their knowledge sharing, networking and business matching opportunities, as well as using its reach to bring in more international visitors and exhibitors. “It is great that we have the opportunity to see the brands we’ve worked so hard to create get taken to the next level by a great operator like dmg events,” says Devi Paulsen-Abbott, CEO of Hypenica. “The company’s approach to doing business suits our own company culture and the obvious synergy between our events will have a huge impact on the benefits the events offer to exhibitors and visitors alike.” “Africa is a hugely important market to us,” says Denton, “so it’s only natural that we will continue to look for ways to invest across the continent, either by geo-adapting existing brands, or making astute acquisitions from capable, successful businesses just like Hypenica.” dmg is an international exhibition and publishing company with the dmg events producing leading exhibitions and conferences for the global energy, construction, coatings, hospitality and interior design industries. dmg events Middle East, Asia and Africa was founded in 1989 and owns many leading brands including The Big 5 portfolio of construction events, INDEX, the Middle East’s largest event for the interior design industry, and The Hotel Show – the longest running exhibition in the hospitality industry.

SUN CITY

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SUN CITY

DELIVERS CONFERENCING WITH A DIFFERENCE called Sun Central, is an encompassing experiential entertainment and conference hub. Located on its upper level is the stateof-the-art Sun City Convention Centre. It offers an exceptional variety of banqueting and conference venues for a large number of

ince 1979, Sun International’s Sun City in the North West has been entrenched as a preferred destination for corporate conferencing. Only 90 minutes from Pretoria and two hours from Johannesburg, Sun City combines excellent accommodation, conferencing facilities, restaurants and leisure activities in an idyllic setting. The resort, which recently underwent an ambitious R1-billion upgrade, has prudently crafted its facilities and services to meet today’s business travellers. Taking its conventions offering to the next level is their focus on providing consolidated conference experiences. Companies have access to a range of well-equipped meeting and conference venues, and can include morale-building and leisure activities into bespoke packages. The choices are diverse; such as playing golf on two world-class golf courses; thrilling activities like Drift Trikes, Hovercrafts and a 4x4 quad challenge at Adrenalin Extreme, water sports at Waterworld; gaming at the casino; rejuvenating treatments at the spa; water rides at the Valley of Waves, and viewing the big five on vehicle safaris

at the nearby Pilanesberg National Park. New teambuilding experiences have also been introduced such as the Amazing Race and the Survivor / Camel Quad Adventure Trophy. New experiences that have just been introduced at Sun City include the Sun Bike Park and the Chimp & Zee Rope Adventure Park. “Nothing can beat the high level of interaction and collaboration that comes with meeting face to face and off site. The opportunities to connect and engage that conferences offer certainly promote teamwork, productivity and performance.” says Raul de Lima, General Manager at Sun City. Companies have access to awesome morale-building activities to complement their conferences all in one place. The experience continues after conference hours, with an array of activities, restaurants and vibrant night life to enjoy.” As part of the upgrade of Sun City, the Soho hotel (previously Sun City Hotel) is the resort’s “always on” party zone with an exclusive dance club, Encore, and a retro-styled sports bar, Vibes. The iconic Entertainment Centre, now

delegates, with a selection of boardrooms, breakaway rooms and fully equipped venues complemented by Splice, a dedicated slow lounge, and Stir, a coffee shop. Sun Central is also home to the interactive South African Hall of Fame honouring the country’s most memorable achievers. Companies have a choice of four quality hotels for accommodating conference delegates. These are the three-star Cabanas hotel, four-star Soho hotel, the five-star Cascades hotel as well as the opulence of The Palace. The recently refurbished Bush Bungalows, nestled beside the Letsatsi bush, offers an ecletic African-styled experience while keeping with the standard of quality and service that is synonymous with Sun City. “The Sun City refurbishment gives guests and delegates a variety of new and memorable experiences, with the new and revitalised Sun City poised to claim its position as not only a premier conference destination, but one of the finest resorts worldwide,” concludes de Lima. For more information about Sun City and all the changes visit #NewSunCity, connect with us on Facebook @SunCitySA or follow us on Twitter and Instagram @SunCityResortSA. To book an event with endless possibilities, visit suninternational.com or contact +27 14 557 1000 or scevents@suninternational.com

BUFFALO CITY

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BUFFALO CITY

OPEN FOR BUSINESS

Business Events in Buffalo City Buffalo City Municipality has dozens of venues that cater to the world of business events, from sleek, modern conference centres, to rustic bush escapes, to traditional corporate venues infused with the spirit of the Eastern Cape. The jewel in the region’s conferencing crown is the East London International Conference Centre (ELICC). With state-of-the-art furnishings, a peaceful coastal location and commitment to exceptional service, event organisers are guaranteed a memorable experience when selecting this 5 star, elegantly designed Convention Centre. With a remarkable view of the Indian Ocean, each space has been exclusively designed to portray an unparalleled level of glamour and unsurpassed elegance. Other venues for memorable business events include King David Hotel, Garden Court, Hotel Osner, Premier Hotel Regent, Edge Lodge, The Venue, Blue Lagoon Hotel & Conference Centre and East London Golf Club to name but a few.

Taking a Break from Business When the last meeting has concluded and the ink has dried on your newly signed deal, or when a busy conference schedule has left the delegate feeling drained, Buffalo City offers a plethora of rejuvenating experiences. Hemingways is a mega-mall that is sure to tantalise even the most

frugal shopper; or business tourists can try their luck at the ever-popular casino. But it’s the region’s unsurpassed natural beauty that keeps travellers coming back for more. With a hinterland rich in landscapes of exceptional natural beauty, there’s no shortage of overnight or daytrips to captivate the Buffalo City visitor. A short drive from the city, you can get up close and personal with the majestic Big Five at an affordable game reserve. Head out to sea to witness the feeding frenzy accompanying the famous sardine run, “the greatest shoal on earth”. Close to Buffalo City, you can experience the rugged Wild Coast, marvel the breath-taking cliffs at Morgan Bay or visit Inkwenkwezi Private Game Reserve and Mpongo Game Reserve, rated as one of South Africa’s ten most beautiful gaming reserves. The region played a critical role in the struggle for a free and democratic South Africa. Take a moment to reflect on the meaning of our history at the Steve Biko Garden of Remembrance, or visit any of the numerous monuments and memorials dedicated to those who sacrificed their lives in past conflicts. The ‘Multi-cultural man’ stands on East London’s sea-front. It which was donated by the Italian people, is one of seven world-wide, and the only one in Africa. It symbolises the universal

humanity of all people and cultures. The monument gives hope that Buffalo City and South Africa can look forward to a future promise of a better life for all our people.

Climate Buffalo City enjoys a moderate climate. It is generally sunny and pleasant. Winters are usually mild with some rain. Snow can however be experienced in the Hogsback, Maluti and Drakensberg mountain ranges. Since South Africa is south of the Equator, our seasons are the reverse of those in the northern hemisphere.

Getting to Buffalo City Buffalo City is well-serviced by a wide range of transport services that are geared to provide for all needs. The region is linked by daily commercial flights with all major South African cities. It is serviced by a modern and customer-friendly airport from which charter flights are also available.

Contact Tel: +27 43 736 3019 King Williams Town Office: +27 43 642 1215 Dimbaza Office: +27 40 656 2062 Email: tourismunit@buffalocity.gov.za

LET YOUR NEXT CONFERENCE BE A LITTLE MORE FREE RANGE. At Spier there are 12 meeting venues with different capacities and ambience. The recently refurbished conferencing centre can cater for large and small conferences, business meetings, workshops, seminars and exhibitions. The conferencing facilities are located on the historic wine farm, just 40 minutes from Cape Town and 20 minutes from the airport. Spier is a Fair Trade in Tourism accredited hotel and conference centre focused on doing business with integrity. Spierâ&#x20AC;&#x2122;s Conscious Conference package includes environmental and social components, supporting our sustainable business ethos. EMAIL conference@spier.co.za +27 21 809 1100 CONFERENCING WITH CONSCIOUSNESS. www.spier.co.za

SPOTLIGHT

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Hout Bay, Cape Town, South Africa © Tim Johnson

AFRICA’S

ICCA RANKINGS In May each year, the annual ICCA Rankings for association meetings are released. Here’s a recap of Africa’s place in the global conference and events sector.

very year the International Congress and Convention Association releases their much-anticipated country and city rankings based on the number of international association meetings taking place across the world. This helps the organisation track growth and trends in the MICE sector, with ICCA announcing an all-time record number of association meetings in 2016. Paris claimed the top spot in the last city ranking, followed by Vienna, Barcelona, Berlin and London, while in country rankings the USA, Germany, United Kingdom, France and Spain were in the lead. Africa has consistently grown its meetings abilities from strength to strength, with a number of countries on the continent featuring in the ICCA Rankings. These include South Africa – which has the most recorded association meetings by far – followed by Morocco, Egypt, Kenya and Rwanda. In the city rankings, Cape Town is in the lead, followed by Marrakech, Kigali, Durban and Johannesburg.

South Africa ranks 34th worldwide and first in Africa, with 125 association meetings taking place in the country in 2016. It ranks 23rd in the number of participants to international meetings, with 70 738 estimated delegates recorded. In terms of meetings per city, Cape Town ranks 39 th worldwide with 62 meetings. Nina Freysen-Pretorius, President of ICCA, explains the latest rankings and Africa’s potential in the international meetings arena: “The ICCA Africa rankings are an indication of the number of association meetings hosted on the continent. Meetings included for consideration have to rotate between a minimum of three

countries, take place on a regular basis, and have a minimum of 50 participants with representives from different geographical areas and countries. “The relevance and importance of the statistics report is that it gives us as a continent some indication of the impact and competitiveness that we have in comparison to the rest of the world. “The 2016 ICCA Statistics Report indicates that ICCA captured 12 212 rotating international association meetings taking place which is a clear all-time record for ICCA’s annual snapshot of immediate past year’s meetings data, and 136 additional meetings compared to 2015.

Africa is growing off a relatively small base, and disposable income must still grow for brand and product growth to follow.

SPOTLIGHT

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The top 5 country rankings by the number of meetings organized in 2016 Rank Country # of Meetings organised in 2016 1. USA 934 2. Germany 689 3. UK 582 4. France 545 5. Spain 533 “Once again the report provides clear evidence of the resilience and long-term continued growth of the international association meetings sector. Within the African region 362 association meetings were hosted that comply with the criteria. The number of meetings on the continent per country South Africa #125, Morocco #37 and Egypt #18. In total, 28 countries on the African continent are included in the country rankings, which is very encouraging. “Interestingly, it seems that since 2007-2016 the number of meetings

has grown moderately but the number of attendees per meeting has grown exponentially, adding more financial value to the destination. “The majority of the meetings hosted on the African continent range between 50 -249 participants. This is very much in line with the international trend and is of assistance to investors, venues, hoteliers and organisers when planning association meetings. Meetings with a subject matter pertaining to Medical, Technology and Science focus are listed as the top three subject matters. Followed by Economics, Education and Industry. “The focus needs to be on growing number of African association meetings that rotate on the continent in order to promote knowledge sharing within the specific fields of expertise, both academically and economically. That will ultimately improve the communities that we serve and our continent as a whole.”

Country Rankings Rank

Country

Number of Meetings

South Africa

125

Morocco

Egypt

Kenya

Rwanda

Ghana

Ethiopia

Nigeria

Tanzania

Uganda

Tunisia

Algeria

Botswana

Ivory Coast

Senegal

Zimbabwe

Mauritius

Cameroon

Others

Totals

362

City Rankings

Tsogo Sun Sandton Sun Hotel, Sandton, Johannesburg © Event Partners

Rank

Country

Number of Meetings

Cape Town

Marrakech

Kigali

Durban

Johannesburg

Nairobi

Addis Ababa

Stellenbosch

Accra

Cairo

Kampala

Tshwane/Pretoria

Abidjan

Dakar

Abuja

Da Es Salaam

Kruger National Park

Tunis

Victoria Falls

Others

124

Totals

Aerial view of Kigali, Rwanda © AORTIC 2017

365

NB: The total number of the city ranking is higher than the total of the country ranking because events sometimes take place in more than one city.

FEATURE

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SA Tourism CEO Sisa Ntshona opened Meetings Africa 2017.

SHARED ECONOMIES IN THE SPOTLIGHT AT

MEETINGS AFRICA 2018 The annual must-visit event on the travel trade calendar, Meetings Africa, will highlight the benefits of shared economies to the country and the continent. Susan Reynard reports.

eetings Africa will be hive of activity later, as the travel and tourism trade, plus local and international buyers and media, head for Sandton Convention Centre in Johannesburg on 27 and 28 February. It is organised by the South Africa National Convention Bureau (the SANCB), a unit of South African Tourism. This year’s theme is “shared economies”, referencing

the importance of collaboration between destination marketing organisations, the travel trade, governments and media in boosting the economy in Africa through business tourism. The event begins on 26 February with the Business Opportunity Networking Day, or BONDay, dedicated to exhibitors and industry associations. The event is managed by Synergy Business Events, which won the tender

for this and Africa’s Travel Indaba for the next three years. Synergy Business Events is 60% owned by Tiisetso Tau of Tau Management Consulting and the remainder owned by Scan Display and Scan Display BEE Trust. South African Tourism CEO, Sisa Ntshona, says the new partnership is part of the marketing agency’s mandate of sustainably empowering black-owned businesses.

FEATURE

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Buyers, exhibitors and local and international media gather at the opening ceremony in 2017.

Amanda Kotze-Nhlapo, Chief Convention Bureau Officer at the SANCB, outlined what exhibitors and visitors to this year’s show can expect. Amanda says the role of the theme is, “To show how African tourism entrepreneurs continue to make strides in reaching economies of scale by leveraging each other’s resources, so that they can compete on a global scale.” She emphasises that shared economics drive intraAfrican trade and the co-creation of solutions.

Katie Reynolds-Da Silva, editor of Event, attended the Cape Town exhibitors’ presentation, during which Amanda Kotze-Nhlapo, Chief Convention Bureau Officer at the SANCB, outlined what exhibitors and visitors to this year’s show can expect. Amanda says the role of the theme is, “To show how African tourism entrepreneurs continue to make strides in reaching economies of scale

by leveraging each other’s resources, so that they can compete on a global scale.” She emphasises that shared economics drive intra-African trade and the co-creation of solutions. “Let us advance Africa together,” Amanda urges participants in Meetings Africa. She says South Africa is the leader by far when it comes to business events, and as

such she is keen to see itineraries be inclusive of the rest of the continent. She urges delegates to meet their friends from the rest of the continent and further relationships to offer better and bigger itineraries and plans for clients and buyers. Attracting association business is a key focus of the SANCB and she says Meetings Africa serves to build and enhance these important relationships. African countries participating this year include: • Botswana • Ethiopia • Kenya • Mozambique • Namibia • Nigeria • Rwanda • Seychelles • Swaziland • Tanzania • Uganda • Zambia • Zimbabwe

FEATURE

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The Meetings Africa programme includes many informative sessions by government heads and industry experts.

A month prior to the event, the SANCB confirmed it will host 134 international buyers, 27 African association buyers and 29 local corporate buyers. These represent 30 countries, and more buyers were confirmed in the final weeks before the event. The countries sending the most buyers include the USA, China, India, the UK, Brazil and Ukraine. Just some of the international association buyers include: • Association of China Commercial Enterprise Management • International Purchasing Group Association • World Federation of AcupunctureMoxibustion Societies • Asia-Europe Trade Development Association • All China Environment Federation • China Marketing Association • National Association for Interpretation • Global Communication Association • World Federation of Tourist Guide Associations

A golf day on 2 February served as an effective marketing tool in the build up to the event as will the stakeholders dinner on Sunday, 25 February. During BONDay on Monday, 26 February, delegates will have the opportunity to attend various educational sessions: • Association Day in conjunction with ICCA Africa • IMEX-MPI-MCI Future Leaders Forum: Top tourism students representing tertiary institutions from tourism educators in South Africa compete in the International University Challenge • Event Greening Forum AGM • Exhibitor educational talks in conjunction with SAACI • Business events researchers workshop • ICCA Africa chapter meeting • ICCA/AfSAE cocktail function Meetings Africa will be officially opened by the Minister of Tourism Tokozile Xasa on Tuesday, 27 February, followed

by her walkabout of the exhibition floor. SABC2’s Morning Live breakfast show will broadcast from the venue from 6am that morning. During the course of the event, a variety of business meetings, presentations and networking opportunities will take place in various meeting rooms across the Sandton Convention Centre. Also taking place on 27 and 28 February are various SITE educational sessions for SITE members plus a number of pre- and post-event tours. Exhibitors are looking forward to meeting the myriad highly qualified hosted buyers, face-to-face meetings with key decision-makers, matchmaking sessions using the online diary system, networking with industry colleagues, launching new products and services, updating industry on existing products and participating the various networking events and educational activities. The SMME involvement is equally important and each has been chosen because they

FEATURE 13

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The two-day exhibition features the continent’s finest suppliers, products and services to the business-events sector.

can add value and authentic experiences to the business travel industry. “If we are not getting South Africa to spread this business, tourism business is not sustainable in only the main centres. We have to go to those hidden gems and places,” urges Amanda. Visitors will once again have the opportunity to see the best of Africa’s diverse range of travel and tourism products and services on show, meet and do business with professionals across the meetings, incentives, conferences and events industry, and in so doing transform the economies of many African countries, including South Africa. “Meetings Africa 2018 will draw together players from the broader African continent under its strategic positioning of ‘advancing Africa together’ and aims to attract more regional and international business events to our shores. This will in turn boost tourism revenues and create more sustainable jobs for our country and our continent,” says Sisa Ntshona.

Visitors will once again have the opportunity to see the best of Africa’s diverse range of travel and tourism products and services on show, meet and do business with professionals across the meetings, incentives, conferences and events industry, and in so doing transform the economies of many African countries.

Fact file When: 27 and 28 February 2018 Where: Sandton Convention Centre, Maude Street, Sandton, Johannesburg Open hours: 10am to 5pm Register: Pre-register online at www.meetingsafrica.co.za or on the day Target market: Travellers for business and those who book business travel, organise association

events and conferences or manage company events Travel: There are estimated to be over 5 000 hotel rooms available within close proximity of the Sandton Convention Centre plus a vast array of restaurants and shopping opportunities. The Sandton Gautrain station is within walking distance of the venue and is a quick and easy option for out of town visitors.

EXHIBITION FREIGHTING G.S.M

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EXHIBITION FREIGHT

FORWARDING LEADER MAKES

DIVERSITY A PRIORITY

Jacqui Nel

A “

company that employs a diverse workforce is better able to understand the demographics of the marketplace it serves. Thus it is better equipped to thrive in that market-place than a company with a more limited range of employee demographics.” This is the conclusive sentiment of a report from Cornell University’ School of Industrial and Labour Relations (ILR).

And in South Africa, speciﬁcally, diversity should be one of the highest priorities for any company wanting to achieve success. Diversity takes on many shapes and forms - the main two being racial and gender-based. With BEE (Black Economic Empowerment) being a necessity for most companies these days, if you’re not focused on harnessing the skills and knowledge of the black workforce,

It’s very challenging for anybody who’s discriminated against, regardless whether you’re a woman, a person of a different culture, or a very talented young person, as you have to work 100 times harder than anybody else to prove your worth, and even then that may not be good enough.

you’re alienating your business from the country’s largest racial group. And if your business has not sought to empower women in leadership, you could actually be harming your bottom line. According to Janine Hicks, a commissioner at the Commission for Gender Equality, “studies connecting corporate performance and gender diversity demonstrate that companies with a higher representation of women in senior management positions ﬁnancially out-perform those with proportionally fewer women at the top.” The team at Exhibition Freighting G.S.M, a proudly independent South African company have taken this sentiment to heart. The reality is that companies that have diversity and manage it effectively, will have a greater advantage over their competitors. Exhibition Freighting GSM is owned and run by Jacqui Nel - an industry expert and powerful businesswomen - who’s had to overcome a lot of ageand gender-based discrimination against her leadership based on the fact that she’s a woman. But Jacqui whose knowledge and expertise is not only respected in the South African environments, but also internationally - has not let this discrimination deter her from maintaining one of the most established exhibition freight forwarding companies in the country. “It’s very challenging for anybody who’s discriminated against, regardless whether you’re a woman, a person of a different culture, or a very talented young person, as you have to work 100 times harder than anybody else to prove your worth, and even then that may not be good enough. The lesson is that you

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need to persevere, because at some point in time you will come out of this journey a better and wiser person that can invest into other people’s lives.” Jacqui believes embracing diversity is going to play a key role in ensuring her business stays at the forefront of the industry. This year, they are proud to announce they’ve appointed Thula Khumalo to assist the team. Thula previously served as an Operational Controller for eight years and EF-gsm looks forward to helping him grow his career within the exciting conference, exhibition and events industry. “As a South African company, it only makes sense that our business seeks to embrace diversity in its workforce.” Jacqui and her team at EF-gsm are dedicated to delivering the best service to their clients - whether it be conferences, exhibitions, product launches or demonstrations but their dedication is now extended internally - committed to making diversity a focus of their hiring priorities. “With diversity comes creativity, which is vital for any business to survive in our

Thula Khumalo ever changing times. We have to be able to listen and learn from each other.” Jacqui’s advice for those who face discrimination in the workplace? “We all have so much to contribute. Be bold and have a voice. Speak up for what you believe in and learn from other people when you’re unsure.”

With diversity comes creativity, which is vital for any business to survive in our ever changing times. We have to be able to listen and learn from each other.

MEET THE TEAM Jacqui Nel has been in the shipping industry for 37 years, of which 25 years have focused on the exhibition industry. Jacqui started Exhibition Freighting in 2002, and her husband Clive joined her as Onsite Director. Thula Khumalo has recently joined Exhibition Freighting as an Ops Controller, as he comes from an operations background. He started in the freighting industry and has quickly gained a wealth of industry knowledge within the exhibition sector, too. Thula is the new face of ShowSite. Denver began by providing casual staff to the exhibition and conference industry. He joined us in 2014 and we started a “earn as you learn” programme to help uplift disadvantaged communities and train the people in his communityin handling cargo.

Denver Crouster

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GREENWASHING IS NOT AN OPTION Instead of fudging the numbers and faking sustainability at your next event, take a leaf from the experts and make greener choices now. Susan Reynard examines the options. © Jaymantri (Pexels))

reenwashing is one of the marketing messages that businesses and consumers need to watch out for. With some venues, organisations and major events showing the way, it has become easier and more cost-effective for event planners to deliver on their promises to people and planet.

Event Greening Forum tackles naysayers The Event Greening Forum started the year with a comprehensive article on their website busting several greening myths doing the rounds. Triple bottom

line reporting – business, community and environment – is increasingly becoming the norm. The aim is to host events that are audited and certified green. A summary of the key findings: 1. Honest: A “green event” is one which through its sustainability practices has achieved carbon neutral status. The forum is clear: “To claim your event is green prematurely is essentially greenwashing – a term used to describe any misleading communication or PR spin about greening and green benefits.” Greening is an ongoing journey for the industry.

2. Integrated: Greening of an event should be integrated into the event planning process from the outset and not considered an optional extra or add-on with a separate price tag. Factors that inform green decisions include choice of venue, décor, catering, communications and waste management. Normalisation, compliance and best practice in greening is a mindset. 3. Cost-effective: Many greening actions do not cost anything or lead to cost savings, for example doing away with conference bags. Some initiatives may cost more initially but save money in the long term, such as introducing a grey

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water system at a venue or choosing LED lighting in the exhibition shell scheme, which will reduce water and energy bills of the event as a whole. 4. Savvy: Staying abreast of greening practices is the responsibility of parties involved in planning, hosting and servicing the events industry. The Forum’s Minimum Standards for Sustainable Events and workshops are excellent resources. Many environmentally responsible practices

require small adjustments to implement and are not complicated. 5. Realistic: By incorporating greening into the initial planning stage, processes will not become onerous or time-consuming. It starts with choosing green suppliers, ensuring sustainability is built into the equation. Green supplier databases are a useful place to start to find service providers that have greening built into their offering.

Grace Stead, a sustainability strategist for Steadfast Greening and a board member of the Event Greening Forum, says, “Event greening should be able to be a cost saving because it focusses on efficiency. You also need to consider price versus cost. What is the rand value price that you pay, versus what is the cost to your health and our environment?” Greg McManus, founder of Heritage Environmental Management and Certification and the chairman of the Event Greening Forum, adds, “Establishing whether an event is green can only take place after the work has been done, or once the extent of the impacts of the event have happened and been measured.”

Many greening actions do not cost anything or lead to cost savings, for example doing away with conference bags. Some initiatives may cost more initially but save money in the long term, such as introducing a grey water system at a venue or choosing LED lighting in the exhibition shell scheme, which will reduce water and energy bills of the event as a whole.

Meetings Africa leads with green Meetings Africa 2018 organisers provided a clear directive to exhibitors and visitors to the event on how to conduct business and themselves effectively yet sustainably. A summary of suggestions to offset your carbon footprint, as exhibitors as well as hosted buyers and visitors during the event:

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Reduce energy usage by choosing energy-efficient technology on the stand, such as LED lighting or plasma screens, and switch off power to the stand at night.

Top 15 Green Tips Exhibitors:

1. Reduce energy usage by choosing energy-efficient technology on the stand, such as LED lighting or plasma screens, and switch off power to the stand at night. 2. Buy “mini” renewable energy certificates (REC) for 9m² for R30 excl. VAT. In 2017, 12 REC’s were purchased from National Zoological Gardens of South Africa in Gauteng to power the show. 3. Enter the Green Stand Awards if you think your stand is a good example of an eco-friendly display. Details in the exhibitor manual. 4. Rolled carpeting on stands can be donated to a charity after the show. In 2017, the carpets were donated to Loveness Creche and Tabernacle Christian Academy in Ivory Park. 5. Avoid having printed hand-outs on the stand. Rather share information electronically with visitors. 6. Procure locally-produced items as visitor gifts to support the local economy. A comprehensive database of local suppliers is available. 7. Green the stand with eco-friendly designs and accessories on shell scheme stands or fabric graphics that can be re-used at future events if on executive packages. 8. Select indigenous and locally-grown plants for the stand. A range of indigenous plants is available including: Yellowwood, Natal Mahogany, Motherin-law’s Tongue and Chlorophytum.

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19 © Annie Spratt (Unsplash)

Exhibitors and visitors: 9. Purchase a tree for R130 excl. VAT to be planted in a local community in partnership with Food & Trees for Africa as part of the Meetings Africa 2018 CSI initiative. In 2017, 203 trees were purchased by exhibitors and suppliers and planted at schools in Gauteng. 10. Car pool to reduce carbon footprint, alleviate parking congestion and save money. 11. Make use of the Gautrain and shuttle services if from out of town. 12. Plan meetings around the show: with so many key players in one location at the same time, the show provides an ideal opportunity to meet and thereby decrease the need for future travel. 13. Drink the filtered tap water that is freely available on the exhibition floor rather than bottled water. Do not serve bottled water on the stand to reduce waste generated at the event.

14. There will be a R10 surcharge on bottled water, as in the past, with money donated to the event’s carbon-offset programme. In 2017, 111 bottles of water were sold, down from the 225 in 2016, which contributed to the planting of eight trees. 15. Use the clearly labelled, threesystem recycling bins.

Food waste management Food waste generated during Meetings Africa will be managed in an environmentally responsible manner by Earth Probiotic. “We have been recycling the food waste generated at Meetings Africa since 2015,” says Karen Heron, co-founder of Earth Probiotic. “As a result, we have successfully composted more than 2.5 tons of food waste and compostable food packaging, thus saving more than 850kg of carbon emissions.”

As a result, we have successfully composted more than 2.5 tons of food waste and compostable food packaging, thus saving more than 850kg of carbon emissions.

Earth Probiotic’s onsite composting solutions take control of all food waste and eliminate risk, ensuring that no third-party issues impact on waste problems. Food waste can represent up to 60% of general waste volume. Composting this on-site eliminates this cost and high waste inflation risks. “Sustainability or green practices are no longer a nice to have, a little feel good activity. They are essential practices in a world that is increasingly at risk and where climate change is a reality,” notes Karen.

Useful contacts www.eventgreening.co.za www.heritagesa.co.za www.lilizela.co.za www.trees.co.za www.greenstuff.co.za www.eco-logicawards.com www.meetingsafrica.co.za

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Genesys Club 2017 Cape Town © Grosvenor Tours

Genesys Club, CT - Waves of Change, Muizenberg © Grosvenor Tours

WINNING INCENTIVE STRATEGIES Incentive or reward travel planners are under pressure to deliver dynamic experiences. Two experts share what they’re excited about this year with Susan Reynard.

ooking at the country through the eyes of an incentive travel planner reveals myriad ways to unpack and repackage the “South African experience”. South African Tourism encourages incentive travel with a dedicated section on its website that highlights a range of popular incentives as well as hidden gems. The Society for Incentive Travel Excellence (SITE) holds these values as important: connections, creativity, trust and results. And these are what clients booking incentive or reward travel are looking for. It’s a constant search for new ways to “reward, retain and motivate employees”, as SITE notes.

Meaningful “It’s all about the experience and the motivation that reward travel can, and

should, deliver,” says Yolanda WoekeJacobs, vice president of sales and marketing at Dragonfly Africa. “We are usually asked to submit the best-suited programme for our destination based on budget, location, group size and time of travel. The amount of input we initially get varies from client to client. That’s the joy of our role, and why a DMC is indispensable, thinking outside the box and getting creative; pushing the boundaries to ensure the best possible incentive programme for our clients.” Peter-John Mitrovich, CEO of Grosvenor Tours, notes, “Meaningful travel is not just applicable to incentives; we see a similar trend developing within our leisure experiences we create. There is always room for quality accommodation, but the experience

each programme creates and the interactive philanthropy is what makes the journeys we create memorable.” He says that of Grosvenor Tours incentive programmes of 2017, the best memories came from the programmes in which guests got involved with the natural, human and cultural experiences in each of the destinations. Through these innovative, tailored experiences guests actually left something behind as they gave back to society, nature and people in need.

Iconic Requests still come in for the more “traditional” experiences, such as safaris and trips to the beach. It is a challenge to reinvent these well-worn offerings that the country is famous for but planners

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CSR programme KNP © Dragonfly

are all about looking at in demand locations with a fresh eye. When Yolanda from Dragonfly Africa receives requests for experiences iconic to Cape Town, such as a visit to Table Mountain, wine estates and Cape Point, she gets creative. “We can enhance a visit to Table Mountain with a Harley-Davidson transfer. For the wine region, we try select lesser-known boutique-style wineries so we can involve the winemaker to host the tastings and do a cellar tour. This can be further enhanced with unique tastings such as chocolate pairing or even a wine safari. At Cape Point, we take guests out to sea with speedboats, a totally different way to view the Cape of Good Hope. If guests are lucky they may even see a whale or two in season,” she explains.

Surprise There has been increased focus at the major trade shows like Africa’s Travel Indaba on surprising and delighting visitors by showcasing some of the country’s hidden gems, out of the way places and unique experiences. PeterJohn from Grosvenor Tours says: “Myself and my team use our knowledge we have from growing up in this wonderful destination to find the little gems to expose our guests to, such as Darling, Paternoster, Sutherland, Prince Albert and many others. To know why we go there,

Genesys Club 2017 Cape Town © Grosvenor Tours

well, you need to go and have a look.” Yolanda finds planners are open to cultural experiences and spending time with local people. “A CSR activity is really a great way to do just that and at the same time give back to these communities. Clients get to leave a legacy behind, so it’s not just the experience itself but actually making a difference while at the same time having an amazing incentive trip,” she says. More exclusive and intimate experiences, such as these, may require groups to be divided into smaller groups and using smaller coaches, she adds. Dragonfly Africa notes a decline in popularity in some markets for interacting with wild animals in a controlled way, such as walking with lions, cub petting and riding elephants. Clients

are increasingly aware that this is not a natural environment experience.

Personalise Peter-John says at Grosvenor Tours they are all about tailoring experiences that showcase the destination. He looks at why visitors come to the country and what the key differences are between where they come from and what is on offer in South Africa. The answer is: “Our food, our wine, our music, our people, our natural beauty.” Yolanda urges planners to always choose quality: “From the moment clients arrive in the country, the experiences should be unique and not something they could arrange on their own. Each and every activity should be custom designed for their specific programme and profile.”

A CSR activity is really a great way to do just that and at the same time give back to these communities. Clients get to leave a legacy behind, so it’s not just the experience itself but actually making a difference while at the same time having an amazing incentive trip.

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BIGGER, BETTER, BEST CONFEX Exhibitions at conferences, or confexes, provide a wealth of opportunities to improve the delegate experience. Susan Reynard reports.

outh African confexes are on a par with and similar to the rest of the world. Confex content is strong and well aligned with attendees’ areas of interest. So says Justin Hawes, MD of Scan Display Solutions. He has experience in organising confexes as a provider of infrastructure through his company and being on the organising committee through his involvement on the board of international Belgium-based association, the International Federation of Exhibition & Event Services

CTICC © Gearhouse

(IFES), which hosts an annual confex. “One obvious trend I have noticed over the years is an increasingly greater use of technology, such as apps, surveys and video. This is in keeping with the tech advances that are improving the tools we have available to us, and which make hosting and attending events easier,” Justin says. “Other trends include better conference content and greater focus on networking. In the past organisers were shy to talk about the social activities as a key component

of the confex programme. There was an attitude that these were ‘just parties’. However, with digital communication being on the rise, people are experiencing less face-to-face interaction in their lives in general. This means there is a greater need and appreciation for face-to-face. As a result, many events are acknowledging the value of networking, and are adding more networking opportunities into their programmes (such as speed networking) and are designing these to be more

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Microsoft Tech ed Photos © Courtesy MasonCo | Gearhouse

There was an attitude that these were ‘just parties’. However, with digital communication being on the rise, people are experiencing less face-to-face interaction in their lives in general. This means there is a greater need and appreciation for face-to-face. As a result, many events are acknowledging the value of networking, and are adding more networking opportunities into their programmes.

effective (such as having stand up events as opposed to sit down ones, so that guests can mingle more easily).” Jaques Fouché, sales manager at Gearhouse South Africa (Cape Town branch), says creating experiences rather than boring content is a major trend. “Delegates are looking for experiences: it is the buzzword not only in our industry but also the world. Things are changing and what you carry with you/wear/use

in terms of smart devices is becoming a part of the experience as event technology integrates with user technology.”

Give good confex Justin unpacks what makes a good confex from a delegate’s point of view: “People remember the people they meet, both from a business and friendship point of view, and then they remember the place they visit. We held an IFES Conference

Top trends in brief 1. 2. 3. 4. 5. 6. 7. 8. 9.

Greater use of mobile technology Better conference content Increased focus on networking Proper budget alignment Prioritising spend Experiences are everything People remember people People remember places Memorable food, layout and registration 10. Going green and sustainability

in Cape Town in 2013 and a Masterclass in 2016, and to this day the delegates still talk about their experiences in South Africa – from the dinners we hosted in beautiful settings, such as Durbanville Hills and Milnerton Golf Club, to post show tours around Cape Town and Big 5 game viewing up north. We also organised a tree planting ceremony in a disadvantaged community to give back to our host city, which really touched our guests.”

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Buy Local Summit 2015 at SCC © Zoom Photography | Gearhouse

Oriflame Conference 2014 © Zoom Photography | Gearhouse

Jana says people attend conferences for the service, experience, networking and content. From the basics: Do they know where to go to next? Are staff friendly and helpful? Is the food great? to technology: Did they see something they’ve never experienced before? “CTICC with the huge amount of natural light is always a talking point for international clients,” she adds.

Dream teams As a chartered accountant, Justin enjoys the budget alignment component of managing a confex. “The budget forces you to identify your priorities. This can be very challenging. For example, do you spend more

on finding a popular speaker who will be a drawcard, or do you rather allocate extra budget to a knock-out networking event? These decisions are not straightforward, but when you get the balance and the mix right it is incredibly rewarding,” he says. Jaques finds it rewarding when clients want to push the envelope and are not scared to take a risk, which he says usually pays off. With many clients on a tight budget, however, it can be challenging, especially when they “want the world”. Jana Duvenhage, sales manager for INHOUSE Venue Technical Management (IVTM) at the Cape Town International Convention Centre (CTICC), loves “walking

through a venue with clients and the venue sales staff advising them on what can be done, discussing concepts, designs and possibilities, feeling a sense of pride at the end of the meeting knowing you connected with the end client to the point that they only want to work with you and that they trust you 100%. Also knowing that venue staff invite you on these visits because they need your expertise and value your input.”

Future is now “Some of the international convention centres are so new, revamped and so high tech that clients will make us aware of the local venue’s shortcomings during site

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The budget forces you to identify your priorities. This can be very challenging. For example, do you spend more on finding a great speaker, or do you rather allocate extra budget to a knock-out networking event?

meetings. Equipment we want to quote on is a standard installation in some of these international venues,” explains Jana Duvenhage, sales manager for INHOUSE Venue Technical Management (IVTM) at the Cape Town International Convention Centre (CTICC). “In a Sydney venue, all event rooms have permanently installed cameras so the client can monitor what is going on, video and audio, in each room from the comfort of the events office. We can supply this but it comes at an additional cost to the client. The building also has an app that can be incorporated with the clients’ event to assist them with direction and delegate monitoring.” Jana says the Microsoft Tech Summit coming up at CTICC in February will be a glimpse into the future. “You can already see in the planning process that they know exactly what they’re doing. The kit list is discussed in detail, schematics are done for each room and they leave nothing to chance. I love working with clients like this. Hard work but the events are always so well executed,” she adds. Driving new trends are client requests for the latest technology and what they can do to be different. Jana says there is very little people have not seen and you need to find new ways to keep them interested. “Clients are more educated on the technical side nowadays and it’s easier to motivate why certain equipment should be added to positively impact the event. Social media and apps also play a huge part in conferencing now.” She sees a move away from stiff, corporate events and towards more open events that get youngsters and millennials involved.

And…action!

7. “Silent Sessions” which are

Up the audio visual excitement

similar to a silent disco but

at a confex by trying out some

designed for conferences. Set

of these top ten suggestions

up various rooms in the same

from Jana Duvenhage, sales manager for INHOUSE Venue Technical Management (IVTM) at the Cape Town International Convention Centre (CTICC): 1. Signature stands for a confex in the expo hall with an official opening, not only an opening or closing reception, 2. More LED screens, don’t only work with projection. 3. Live feed throughout the building (or at least to the expo halls) during opening and closing events. 4. 16:9 ratio screens only, not 4:3 ratio screens or presentations. 5. Wide screen and projector blends with permanent event backgrounds and Picture-In-Picture (PIP) for camera feed and PPP. 6. Creative content, not the normal PowerPoint presentation. Work with content companies and use multi-display media systems to combine media sources creatively.

Telkom, Sun City © Gearhouse

way, split up only by draping. Audio is set up in such a way that there is no audio playing over speakers but only via headphones that delegates tune in to on a specific frequency. It’s something different so the delegates like it but this is also a good way to create more venues when space is limited or create conference areas in a busy, noisy expo area. 8. Custom set and stage designs take an event to another level and represent the client’s brand much better. 9. Move away from groundstacked equipment in venues that allow rigging, where budget allows. Projectors should never stand on floor stands at the front of a room and screens should be flown for better sightlines where possible. 10. Branding: Branding the event and venue comprehensively takes it to another level. Electronic branding is still not as popular as it should be.

Trade shows: The innovators, rather than the dinosaurs, of the digital era By Amanda Kotze-Nhlapo In our highly connected world, where more and more business is being conducted remotely and through digital channels, is there still a place for the humble bricks-and-mortar trade show? I would argue a very emphatic yes: now, more than ever, people crave the human touch when sampling products and services – and nowhere more so than in the highly sensory world of travel and business events. There’s a huge difference between being promised something and actually having a personal, palpable, real-world interaction with it. An exhibition is not about impersonal, abstract concepts but is an emotive, tangible experience with real people.

When shared minds come together, we advance Africa. Connect to one of the fastest-growing and most exciting business destinations in the world, where growing global economies and shared minds unite. Hosting over 2000 delegates, 677 world-class exhibitors and esteemed buyers from all over the world! See how authentic African imagination and innovation bring business and global events to life. Meet us at Meetings Africa.

26 FEBRUARY 2018: BONDAY

27-28 FEBRUARY 2018:

EXHIBITION SANDTON CONVENTION CENTRE JOHANNESBURG, SOUTH AFRICA

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In our sector, people often want to build human connections with businesses. And this is where the exhibition has stood the test of time – and technology. It’s where buyers can speak to and meet with flesh-and-blood exhibitors and, if their interest is pricked, deals can be clinched and leads generated. It’s a highly targeted and interactive business-to-business (B2B) experience that engages the senses. Research commissioned by the Association of African Exhibition Organisers (AAXO) and supported by the South Africa National Convention Bureau shows that the economic impact of the South African exhibitions industry is immense, with an estimated total income of R75 billion (a sizeable chunk of the R115 billion generated by the local business events industry overall) in the space of a year, creating 153 000 jobs. This proves that trade shows contribute greatly to the economy, not just in terms of their immediate impact – such as exhibitors and buyers booking into hotels, eating at restaurants and the associated services used – but also through the B2B transactions conducted on the floor. South African Tourism owns and manages two trade shows every year: Meetings Africa and Africa’s Travel Indaba. Since its inception 13 years ago, Meetings Africa has grown exponentially in stature and influence to be regarded as Africa’s premier business events trade show. Africa’s Travel Indaba is an entrenched global event that has showcased myriad African leisure travel experiences for some 37 years and routinely attracts in excess of 7000 buyers, exhibitors and visitors. But is there still a place for trade shows such as these in the modern, digital era – are they still relevant and effective, or are they going the way of the dinosaurs? Across the world, people are designing their own bespoke holidays, based on word of mouth and what they can unearth

online. They can closely refine their internet searches, read traveller reviews and then book directly with the establishments and airlines. And when it comes to packaged holidays, travel buyers could theoretically liaise directly with potential products without the need for a physical platform such as a trade show. The same could be said for business events – why not just book your meetings in cyberspace?

Similarly, at Meetings Africa 2017 there were some 5 600 pre-scheduled meetings via the online diary system, a 12% increase from 2016, connecting some 300 exhibitors from 18 African countries with almost 250 carefully vetted international and regional buyers. Their estimated collective buying power: a cool R2.3 billion.

Add to the mix the success of short-term accommodation disruptors such as Airbnb and private taxi services such as Uber, and it’s fair to wonder whether technology won’t render certain traditional models of doing business obsolete.

Exhibitors provided positive feedback on their return on investment, with many securing conferences and meetings for the next few years in addition to the exposure to, and networking with, industry players. They say that by taking part in this trade show, they gained much-needed visibility and credibility for their businesses too.

The virtual marketplace can throw up some great hidden treasures and bargains. But it can also be pretty overcrowded and bewildering to navigate, and often it’s a case of taking an educated gamble. There are some horror stories, with broken promises leading to broken hearts and ruined holidays. Seeing is believing has never been truer!

“ Connecting some 300 exhibitors from 18 African countries with almost 250 carefully vetted international and regional buyers. ”

Similarly, business events buyers also want to meet and engage with the potential partners who will help them to stage a conference, incentive or exhibition in a particular destination. These buyers also value this one-on-one personal interaction as being critical to their decision-making process. So, what’s the middle road? The good news is that technology and trade shows aren’t mutually exclusive, but are actually complementary partners. And the exhibitions realm, far from being a relic of the past, is arguably stronger than ever. In fact, according to the Global Association of the Exhibition Industry (UFI), which held its 84th annual congress in South Africa last year, the exhibitions industry is experiencing rapid growth and this trend is expected to continue, particularly in Africa as the continent gains traction as a go-to business events and leisure destination. Part of their success is no doubt because exhibitions are evolving with the times to remain a powerful and effective tool in the modern marketing arsenal. At South African Tourism’s trade shows, for example, we are harnessing the power of technology to connect like-minded people in the travel business through our online “match-making” or diary system. It taps into the virtual world to set up real-world meetings. Exhibitors, buyers and journalists are able to use this diary tool to search for close “matches” aligned to their requirements, and then set up one-on-one meetings. This “match-making” yields an excellent chance of eventually leading to a “date” – in other words, a mutually beneficial deal, sale or outcome. At last year’s Africa’s Travel Indaba, 16 500 confirmed meetings took place, more than 2 000 up on the previous year’s figure. Each person who participated in the online diary system set up an average of 9.5 meetings over the three public show days – generating true bang for their trade show buck.

Exhibitors use trade shows to demonstrate new innovations and technological advances to buyers, who can experience and test them on site. Furthermore, the educational programmes linked to trade shows also showcase cutting-edge technology to enrich the knowledge base of the respective industries. This shows how exhibitions such as Meetings Africa and Africa’s Travel Indaba continue to evolve and shine as relevant events where conversations take place, productive meetings are held, products are sampled, fascinating discussions unfold and the travel world converges to get excited about all things African. Make no mistake: the international exhibitions space is a highly competitive one. Buyers are spoiled for choice, with multiple tourism and business events trade shows across the globe vying for their attention. For this reason, it is a feather in South African Tourism’s cap that we are able to attract the world’s top buyers to our trade shows, demonstrating that our country offers a strong and distinctive value proposition. This robust competition makes it even more vital that all of us in the business of tourism need to use all the physical and digital tools at our disposal to nurture and build a culture of travel. It’s clear that people want to build human connections with businesses, and that’s what South African Tourism’s annual trade shows are all about: tourism’s human touch. The 13th instalment of Meetings Africa, Africa’s premier business events trade show, takes place at the Sandton Convention Centre on 27 and 28 February 2018, preceded by a Business Opportunity Networking Day (BONDay) for exhibitors on 26 February 2018. Visit www.meetingsafrica.co.za for more information.

SPOTLIGHT

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11.5% INCREASE IN

INTERNATIONAL ARRIVALS Initial reports on December 2017 peak tourism month show high growth in international arrivals, and an increase in visitors to regions across the Western Cape.

ccording to Airports Company South Africa, Cape Town International Airport registered 127 309 international arrivals for December 2017, an 11.5% increase from December 2016. Domestic arrivals by air dipped slightly by 2.2% to 389 324. It is anticipated that many local tourists chose to use land travel to access the province. Wesgro spoke to local tourism offices in the region to gain an idea of how the province performed this past December. Western Cape Minister of Economic Opportunities, Alan Winde, welcomed initial reports of an increase in regional trips. “The positive feedback received from these offices points to a growth in geographic spread. More people are getting out onto the open road and exploring the diversity of attractions that are on offer across the province.” The following is initial feedback received from local tourism offices in some regions across the Cape: • Mossel Bay and Knysna noted an increase in tourists. Mossel Bay in particular noted an increase in visitors from India.

•

Wilderness/George noted an increase in tourists, with a notable increase in visitors from the Middle East. Swellendam noted an increase in tourists, with regular return visitors from Cape Town. Barrydale recorded the highest number of visitors to the town in the last two years. Bredasdorp and Cape Agulhas reported positive growth in tourist arrivals. Struisbaai had approximately 20 000 people to its beaches. L`Agulhas Lighthouse registered a 34.5% increase in visitors. Grootbos Nature Reserve, in Gansbaai, registered a positive peak season, with the majority of international visitors from Germany, the United Kingdom, the Netherlands and Italy. McGregor and Tulbagh both noted increases in tourism figures. Tulbagh in particular noted an increase in domestic visitors. Paternoster saw more local visitors during the season to date, particularly from Gauteng and the Western Cape; the leading international markets remained Germany, Switzerland and Netherlands.

Our dedicated tourism team has been working hard to ensure that tourists explore the amazing attractions that the rest of the province has on offer. By getting out on the road and exploring our beautiful towns and communities in the Cape, tourists are helping grow local economies and create jobs in the most remote parts of the province.

•

Hermanus also recorded an increase in visitors, retaining its normal European source market. Spain was noted as the new emerging market. Lambert’s Bay noted a 5% increase in their top international markets - the United Kingdom and the Netherlands. Velddrif and Porterville both noted an increase in international visitors. These towns reported a visible increase at their local shops, parking areas and camping sites.

Altogether, 30 out of 36 local tourism offices interviewed by Wesgro noted increases in visitors this December. Said Winde: “Key goals of Project Khulisa, our economic growth strategy, include securing more direct flights and spreading the returns of tourism across our region to create growth and jobs in rural areas. These results prove that we are having a positive impact. We have also received feedback from our towns that visitors have responded positively to our water savings message, with many bringing water from their home towns. We would like to thank visitors for their efforts. CEO of Wesgro, Tim Harris added: “Our dedicated tourism team has been working hard to ensure that tourists explore the amazing attractions that the rest of the province has on offer. By getting out on the road and exploring our beautiful towns and communities in the Cape, tourists are helping grow local economies and create jobs in the most remote parts of the province. This is precisely why tourism is so valuable to our economy during these more challenging economic times, and why Wesgro will continue to do everything possible to ensure the industry continues to grow.”

HOST YOUR PRIVATE FUNCTION AT THE JEC Are you on the lookout for an accomplished venue for your private function? Then look no further than the Johannesburg Expo Centre (JEC) for extensive and dynamic facilities. - Flexible venue - Over 150 000m2 of flexible space - Over 20 000 parking bays - 5-star catering - Surrounded by choice 4/5 star hotels - World-class award winning venue - Helicopter landing base - Affiliated to all major industry associations - 30min away from ALL major airports - Accessible from ALL highways

t 011 494 1920 e info@expocentre.co.za w www.expocentre.co.za

BUSINESS EVENTS MADE EASY

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JOHANNESBURG: THRIVING METROPOLIS

City of Gold and the gateway to the continent, Johannesburg is business-events central, and an ever-growing hub for tourism.

n international business destination and the largest city in South Africa, Johannesburg has made a name for itself hosting some of the most prestigious business events, exhibitions and festivals in Africa. It is a modern El Dorado, and is one of the most visited cities in Africa. In addition being South Africa’s business and financial centre, Johannesburg is also a tourism destination of note, with a range of different attractions to explore – from the historical and the cultural to its outlying natural beauty. In the 2016 ICCA Rankings Johannesburg was the fifth-most popular country in Africa for association meetings. It continues to host high-profile events such as the UFI Congress in November 2017. The flagship trade show of the National Convention Bureau, Meetings Africa, takes place in the city’s upmarket suburb of Sandton at the end of February annually.

Sandton Convention Centre © Walter Knirr

Key Venues Johannesburg Expo Centre The award-winning Johannesburg Expo Centre (JEC) is SA’s largest purpose-built exhibition, conference convention and events venue – and one of the city’s best known landmarks. Its conference rooms span 4 000m2, and the venue offers 150 000m2 of space in total, over 20 000 parking bays, and is 30 minutes from all major airports. www.expocentre.co.za

Orlando Towers, Soweto, Johannesburg, Gauteng, South Africa © South African Tourism

Sandton Convention Centre Tsogo Sun’s Sandton Convention Centre is a leading event venue located in the heart of Sandton – a sophisticated business district in central Joburg. It has a total of 22 000m2 of flexible space, and can comfortably cater for up to 4 500 guests. It is the annual host of the prestigious Meetings Africa trade show. www.tsogosun.com/ sandton-convention-centre-scc

Johannesburg Expo Centre

Sandton Convention Centre

Meeting Place

Capacity

Meeting Place

Capacity

Main Arena

20 000 theatre

The Pavilion

4 500 theatre

Hall 6

9 4000 theatre

Exhibition 1

5 430m2 floor space

Hall 5

5 600 theatre

Exhibition 2

5 050m2 floor space

Hall 9

5 000 theatre

The Ballroom

1 500 theatre

BUSINESS EVENTS MADE EASY

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A well-developed centre of entertainment, Joburg has something to satisfy every unique taste. It is a world-class shopping destination, with a host of arts and culture activities, gourmet restaurant experiences, and extraordinary tours around the city.

Incentive Travel A well-developed centre of entertainment, Joburg has something to satisfy every unique taste. It is a world-class shopping destination, with a host of arts and culture activities, gourmet restaurant experiences,

SA’s largest purposebuilt exhibition, conference convention and events venue – and one of the city’s best known landmarks.

Climate

Currency

Johannesburg’s climate is mild thanks to its elevation, with average daytime temperatures of 25 degrees Celsius in summer, dropping to 16 degrees Celsius in winter.

South African Rands (ZAR)

US Dollar (USD)

Euro (EUR)

Chinese Yuan (CNY)

4.18

3.37

26.62

Contacts Access OR Tambo International Airport is Africa’s biggest and busiest airport, while Lanseria International is a key player in Gauteng air travel. Carriers to Johannesburg include: • • • • • • • • • • • •

and extraordinary tours around the city. Thanks to its central location in Gauteng, it is just an hour away from Pilanesberg National Park where wildlife sightings are popular. Other places of note are Soweto tours and visits to Gold Reef City.

• • •

Air China Air France Air Mauritius Arik Air Avianca Brazil British Airways Cathay Pacific Delta EgyptAir EL AL Israel Airlines Emirates Ethiopian Airlines Etihad Airways Iberia Kenya Airways

• • • • • • • • • • • • •

KLM LATAM Airlines Lufthansa Qantas Qatar Airways Saudia Singapore Airlines South African Airways SwissAir TAAG Angola Airlines Turkish Airlines United Virgin Atlantic

South Africa National Convention Bureau PO Box: Private Bag X10012, Sandton, South Africa, 2146 Tel: +27 11 895 3000 Email: convention@southafrica.net Web: www.businessevents. southafrica.net Joburg Tourism PO Box: 1049, Johannesburg, South Africa, 2000 Tel: +27 11 342 4316 Email: info@joburgtourism.com Web: www.joburgtourism.com Gauteng Convention & Events Bureau Head Office: 124 Main Street, Marshalltown, Johannesburg Tel: +27 11 085 2500 Email: info@gauteng.net Web: www.gauteng.net/ meeting-planners

BUSINESS EVENTS MADE EASY

Parabolic shelters along Praia das Miragens in Namibe, Angola © David Stanley

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ANGOLA:

GLOBAL ECONOMIC PLAYER A country with vast mineral and petroleum reserves, Angola has grown in economic stability year on year, and offers a host of unique venues for business events.

land once rife with civil war, Angola has turned over a new leaf in the 21st century and now offers itself up as an exciting and unique tourist getaway and business event destination. Not only is it a hub for mining conferences – thanks to its mineral and petroleum reserves – it has also hosted other high-profile events like the 6th International Conference on the Great Lakes Region, and the Africa Hotel Investment Conference. In 2017, the hotel and tourism sector created 131 000 jobs. The industry currently employs over 700 000 people and counting. Angola has seen some serious investment in its events and tourism infrastructure, with several international companies planning to build hotels and other spaces in the country. The most significant to date is that of Carlson Rezidor signing five new Park Inn by Radisson hotels in five major cities including the capital

of Luanda. The nation also made the decision to exempt South African passport holders from applying for visas recently, encouraging more intra-African trade.

Key Venues Centro De Conferências de Belas The Belas Conference Centre in Luanda offers discerning business-event planners a sophisticated, 3 000-seater meeting space, with two additional venues for smaller functions. It has state-of-the-art amenities and with its amphitheatrestyle design, it lends itself to political, economic and academic events. For more information, visit www.ccb.co.ao.

Centro De Conferências de Belas Meeting Place

Configurations

Grand Auditorium

3 000 theatre Includes press room for 50 pax

Conference Hall

300 classroom

Banquet Hall

359 banquet

EPIC SANA Luanda Hotel The conference centre at EPIC SANA Luanda Hotel offers a state-of-theart meeting venue with a total of 2 500m2 of indoor and outdoor space. Located on two separate floors and connected by a grand staircase, the main ballrooms offer flexible configurations, and can host up to 750 theatre style. For more information, visit www.luanda.epic.sanahotels.com.

EPIC SANA Luanda Hotel Meeting Place

Configurations

Angola

750 theatre 650 exhibition

Angola Foyer

300 cocktail 250 exhibition

Brazil

320 theatre and exhibition

Brazil Foyer

440 cocktail 300 exhibition

Brazil + Foyer

700 cocktail 600 exhibition

BUSINESS EVENTS MADE EASY

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Incentive Travel Angola offers a range of incentive travel options, with Luanda being a popular destination – complete with five-star hotels, wellness spas, and leisurely getaways. The country has some incredible natural attractions including magnificent waterfalls at Cachoeiras and Kalandula, the Serra de Leba pass in Huila and kilometre after kilometre of unspoilt beaches – not to mention the Kissama National Park. Adventurous souls can opt for big game fishing, watersports in Mussulo Bay, or surfing in Cabo Ledo and Sangano. The country also has a vibrant nightlife and exquisite restaurants showcasing its Portuguese heritage.

Currency

Access

Angola Kwanza (AOA)

South African Rand (ZAR)

US Dollar (USD)

Euro (EUR)

Chinese Yuan (CNY)

100

5.91

0.49

0.39

3.15

Angola can be accessed through Angola International Airport in Luanda, with several other airports connecting the country. Carriers flying to Angola include: • •

Climate Angola is located in a tropical region, with distinct rainy and dry seasons. The best time to visit is during the winter months from May to October.

• • • •

The country has some incredible natural attractions including magnificent waterfalls at Cachoeiras and Kalandula, the Serra de Leba pass in Huila and kilometre after kilometre of unspoilt beaches.

Air France British Airways Brussels Airlines Emirates Ethiopian Airlines Kenya Airways

• • • • • •

KLM Lufthansa Royal Air Maroc South African Airways TAAG Angola Airlines TAP Portugal

Contacts Ministério da Hotelaria e Turismo Email: gepe.minhotur@gmail.com Web: www.minhotur.gov.ao

SPOTLIGHT

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BESTCITIES

HELPS ASSOCIATIONS BUILD

GLOBAL CONNECTIONS 100% delegate approval ratings for BestCities Global Forum.

elegates and organisers of the BestCities Global Forum were united in their praise for the four-day conference, which took place in Tokyo in December. One hundred percent of delegates surveyed agreed that they would recommend attending the BestCities’ 2018 event to other international association delegates, while a staggering 95% reported the Forum met or exceeded their expectations. Hosted alongside BestCities Global Alliance partner, Tokyo Convention & Visitors Bureau (TCVB), this year’s Forum was themed Building Global Connections Across Cultures. Led by a range of internationally respected consultants and industry leaders, the packed programme combined engaging education sessions with lively interactive workshops. Focused on building greater cultural awareness and adaptability, practical insight sessions aimed to empower event organisers to create a more tailored delegate experience, mindful of their planned meeting location. The

application of big picture ‘Cathedral Thinking’ workshops, enabled delegates to pool their combined experience to collectively address ways and means of achieving their associations’ priority long-term objectives, as well as discussing the future supportive role BestCities can play in making that a reality. BestCities Board Chair, Jonas Wilstrup, CFO of Wonderful Copenhagen Convention Bureau said: “The Global Forum has genuinely resonated with our delegates. As well as building an increased awareness of cultural sensitivities, many attendees commented on the crucial role BestCities can play in helping them overcome perceived cultural challenges, from local knowledge sharing to connecting event planners with experts on the ground. “At a time when we are seeing countries adopting a more insular or ‘tribal’ outlook, the business tourism industry has never had a more important role to play. International meetings create a forum for knowledge sharing

and collaboration, that can transcend any perceived cultural and religious boundaries or geographical borders. “I passionately believe everyone working within in our industry must step up and accept the crucial responsibility global meetings now play in ensuring the world’s future success, growth and innovation.” Hosted at the luxury Hotel Chinzanso Tokyo, delegates were able to experience the very best of Japanese hospitality and efficiency, including participation in a full cultural programme, designed to immerse them in Japanese heritage and traditions. There was also an opportunity to learn more about the exciting legacy opportunities for the meeting industry presented by the Tokyo 2020 Olympic and Paralympic Games. The experience was obviously well received, with over 92% of surveyed delegates agreeing or strongly agreeing that as a result of their attendance at the Forum, they would now consider Tokyo for a future international meeting. Kazuko Toda, Director, Business Events Tokyo, Tokyo Convention & Visitors Bureau

The crucial role BestCities can play in helping them overcome perceived cultural challenges, from local knowledge sharing to connecting event planners with experts on the ground. BestCities Board Chair, Jonas Wilstrup © Copenhagen Convention Bureau

SPOTLIGHT

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said: “With the theme of ‘Building Global Connections Across Cultures’, Tokyo was the ideal host city to ensure our delegates enjoyed an unforgettable experience at the Global Forum. Complementing BestCities’ innovative programme, TCVB was delighted to enhance the cultural dimension, immersing delegates in Japanese tradition. “Elements such as the Haiku poem writing, a traditional Tea Ceremony and dressing in beautiful kimonos, were hugely popular with our guests, while reinforcing the importance of cultural mindfulness when event planners are considering locations for their next association event.” 24 international association executives attended the Global Forum, including representatives from International Federation of Airline Pilots’ Associations, International Association of Paediatric Dentistry, Women Deliver and World Veterinary Association. Speaking about her experience at the Global Forum, Elisabeth Pollard, Executive Director of World Parkinson Coalition said: “The BestCities Global Forum was an incredible learning experience. It was well run in a beautiful location with participants who were highly motivated to learn and share best practices in

The BestCities Global Forum provides excellent networking opportunities, city insights, advice and inspiring talks that resonate across all associations no matter what sector you come from. the industry. Between all participants, there must have been over 1 000 years combined of professional experience in the meeting industry - literally. We all learned so much from that depth of experience. I would definitely return and would recommend to others that they consider attending in the future.” Tracy Bury, Director of Professional Policy at World Confederation of Physical Therapy said: “The BestCities Global Forum provides excellent networking opportunities, city insights, advice and inspiring talks that resonate across all associations - no matter what sector you come from. A thought provoking and action orientated event that rewards the investment of time to reflect and connect.” Speakers at the 2017 BestCities Global Forum included author and former CEO of Tourism Vancouver, Rick Antonson, Prof.

Hiroo Ichikawa, Executive Director of The Mori Memorial Foundation, international learning consultant Miriam van der Horst and Global Forum facilitator Sean Blair, owner of ProMeet. A series of Knowledge Exchange Cafés were also led by IAPCO President, Mathias Posch, while Andrés Gómez, of FTI Consulting led an overview of Latin America and Colombia. The BestCities Global Forum 2018 will take place in Bogotá, Columbia in December. Themed Power of People, it is open to senior association executives (or AMC on behalf of associations) considering hosting International Business Events that rotate globally, relevant to any of the 12 BestCities Global Alliance partner cities: Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Madrid, Melbourne, Singapore, Tokyo and Vancouver.

EVENTS TO DIARISE

FEBRUARY ACC INTERNATIONAL URBAN CONFERENCE 1–2 CAPE TOWN, SOUTH AFRICA MINING LEADERS AFRICA SUMMIT 2 CAPE TOWN, SOUTH AFRICA ORMCO FORUM 2–4 CAPE TOWN, SOUTH AFRICA SALON DU MEUBLE DU TUNIS 2 – 11 TUNIS, TUNISIA INVESTING IN AFRICAN MINING INDABA 5–8 CAPE TOWN, SOUTH AFRICA IBTM ARABIA 5–7 ABU DHABI, UAE KZN CONSTRUCTION TRADE EXPO 7–8 DURBAN, SOUTH AFRICA INTEGRATED MARKETING COMMUNICATIONS CONFERENCE 8 JOHANNESBURG, SOUTH AFRICA INTERNATIONAL CONFERENCE ON MECHANICAL AND INTELLIGENT MANUFACTURING TECHNOLOGIES 10 – 13 CAPE TOWN, SOUTH AFRICA AFRICAN CONFERENCE OF SEXUAL AND REPRODUCTIVE HEALTH 12 – 16 SANDTON, SOUTH AFRICA EXPO SUMMIT AFRICA 14 – 16 CAPE TOWN, SOUTH AFRICA CAPE TOWN ART FAIR 16 – 18 CAPE TOWN, SOUTH AFRICA WOMEN IN ENERGY CONFERENCE 19 JOHANNESBURG, SOUTH AFRICA

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AFRICA ENERGY INDABA 20 – 21 JOHANNESBURG, SOUTH AFRICA ITWEB’S GOVERNANCE, RISK AND COMPLIANCE SUMMIT 20 – 21 JOHANNESBURG, SOUTH AFRICA SENCON 20 – 23 DAKAR, SENEGAL MY BUSINESS EXPO JOBURG 21 – 22 JOHANNESBURG, SOUTH AFRICA NSBC SUMMIT 21 – 22 JOHANNESBURG, SOUTH AFRICA DESIGN INDABA 21 – 23 CAPE TOWN, SOUTH AFRICA ACE OF MICE EXHIBITION 21 – 23 ISTANBUL, TURKEY EXHIBITOR LIVE 25 – 1 MARCH LAS VEGAS, USA MEETINGS AFRICA 26 – 28 SANDTON, SOUTH AFRICA NIGERIA OIL AND GAS 26 – 1 MARCH ABUJA, NIGERIA MOBILE WORLD CONGRESS 26 – 1 MARCH BARCELONA, SPAIN MICE ARABIA CONGRESS 27 – 28 DUBAI, UAE SECURA NORTH AFRICA 27 – 1 MARCH ALGIERS, ALGERIA PROPAK EAST AFRICA 27 – 1 MARCH NAIROBI, KENYA

MARCH HBS AFRICA BUSINESS CONFERENCE 2–4 MASSACHUSETTS, USA INTERNATIONAL TRADE FAIR OF MEDICAL DEVICES 2–5 ALGIERS, ALGERIA THE BIG 5 SAUDI 5–8 JEDDAH, SAUDI ARABIA INTERNATIONAL YOUTH LEADERSHIP CONFERENCE INDIA 5 – 10 GOA, INDIA CAREER INDABA 6–7 JOHANNESBURG, SOUTH AFRICA AFRICABUILD LAGOS 6–8 LAGOS, NIGERIA THE BLOCKCHAIN AFRICA CONFERENCE 8–9 JOHANNESBURG, SOUTH AFRICA ICMEI 2018 9 – 11 HONOLULU, HAWAII NIGERIA MANUFACTURING AND EQUIPMENT EXPO 13 – 15 LAGOS, NIGERIA BAUMA CONEXPO AFRICA 13 – 16 JOHANNESBURG, SOUTH AFRICA IOT FORUM AFRICA 14 – 15 JOHANNESBURG, SOUTH AFRICA ECOMMERCE MONEYAFRICA CONFEX 14 – 15 CAPE TOWN, SOUTH AFRICA

EVENTS TO DIARISE

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MIDDLE EAST COATINGS SHOW 19 – 21 DUBAI, UAE SECUREX WEST AFRICA 20 – 21 LAGOS, NIGERIA AFRICA PCR 25 – 27 CAPE TOWN, SOUTH AFRICA CIES 2018 25 – 29 MEXICO CITY, MEXICO AGROFOOD NIGERIA 27 – 28 LAGOS, NIGERIA POWER AND ELECTRICITY WORLD AFRICA 27 – 28 JOHANNESBURG, SOUTH AFRICA THE SOLAR SHOW AFRICA 27 – 28 JOHANNESBURG, SOUTH AFRICA THE WATER SHOW AFRICA 27 – 28 JOHANNESBURG, SOUTH AFRICA DEVCONF 27, 29 JOHANNESBURG AND CAPE TOWN, SOUTH AFRICA INTERMODAL AFRICA 27 – 29 BEIRA, MOZAMBIQUE THE RAND SHOW 30 – 8 APRIL JOHANNESBURG, SOUTH AFRICA

APRIL AFRICA POSITIVE PSYCHOLOGY CONFERENCE 4–7 POTCHEFSTROOM, SOUTH AFRICA DUBAI INTERNATIONAL DENTISTRY CONGRESS 4–7 DUBAI, UAE INTERNATIONAL CONFERENCE ON PROTEOMICS AND BIOINFORMATICS 9 – 11 DUBAI, UAE

SPORTS AND EVENTS TOURISM EXCHANGE 18 – 20 CAPE TOWN, SOUTH AFRICA ARABIAN TRAVEL MARKET 22 – 25 DUBAI, UNITED ARAB EMIRATES SA INTERNATIONAL COFNERENCE ON EDUCATIONAL TECHNOLOGIES 23 – 25 PRETORIA, SOUTH AFRICA NEXT GENERATION TELECOM SUMMIT 23 – 25 LUSAKA, ZAMBIA

INTERNATIONAL WINELANDS CONFERENCE 11 – 13 STELLENBOSCH, SOUTH AFRICA

A’SAMBENI AFRICA BUSINESS TOURISM EXPO 24 – 28 BULAWAYO, ZIMBABWE

ILTM AFRICA 15 – 17 CAPE TOWN, SOUTH AFRICA

ZIMBABWE INTERNATIONAL TRADE FAIR 24 – 28 BULAWAYO, ZIMBABWE

SME AFRICA 16 – 17 JOHANNESBURG, SOUTH AFRICA AFRICA TRAVEL WEEK 18 – 20 CAPE TOWN, SOUTH AFRICA WORLD TRAVEL MARKET AFRICA 18 – 20 CAPE TOWN, SOUTH AFRICA IBTM AFRICA 19 – 20 CAPE TOWN, SOUTH AFRICA

HUNTEX 26 – 29 JOHANNESBURG, SOUTH AFRICA DECOREX CAPE TOWN 27 – 1 MAY CAPE TOWN, SOUTH AFRICA

Photo by Mehmet Kilinc on Unsplash

NAIROBI INTERNATIONAL EDUCATION FAIR 16 – 18 NAIROBI, KENYA

ASSOCIATIONS NEWS

PHOENIX RISING: EXSA TRANSFORMATION - AN ASSOCIATION OF VALUE All organisations and entities benefit from positive regeneration. The new EXSA Board is moving forward in such a way as to interpret and visualise its members’ requirements. A group of passionate, like-minded and committed members are creating and innovating to provide a platform that helps its members connect, engage, learn and grow. EXSA supports world-class, vetted, quality supplies, services and products from its members, no matter their challenges. Dedicated to making sure that there is visible industry progress going forward, the role of EXSA is to serve the Exhibition and Events Industry in Southern Africa, focusing on successful campaigns. The core strategy To be relevant, to actively grow and develop the industry by promoting the unique benefits offered by exhibitions and events and raising the profile of its members. To make sense of the industry and its synergy. Implementing systems thinking methodology and approach to deliver transformation. Define the EXSA member • Venues and Suppliers • Contractors • Agencies • Activation Specialists and Design Houses. The playing field is level where members experience common challenges, successes and a desire for tangible benefits. What sets EXSA apart from other associations EXSA provides members with valuable and relevant information,

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appropriate training, and access to materials that are not easily obtained by an independent company. EXSA members can look forward to benefits such as relevant and timely data and information, report generation and analysis tools to benefit their businesses and ultimately, the industry. What if a member’s organisation can experience productivity and process flow improvement. This is done through exposure to customised functionality and collaboration, and the sharing of resources and knowledge. By aligning with EXSA as a true partner in designing and developing solutions that work, members and the industry at large. Doug Rix, EXSA Chair, comments: ‘’Members can reference how their organisation compares to their similar peers and in doing so, will be able to customise to their unique business needs as well as share within the association. Armed with this arsenal of information, members will be able to develop new and innovative strategies to grow their organisations and to increase their footprint in the industry’’. How this is done Through collaborating, sharing information, experience and knowledge, logical thinking, looking at challenges and dilemmas differently, implementing creative approaches. Says Rix, ‘’Certainly not as a stand-alone – EXSA requires its members’ full support, input and co-operation. Ask not what your association can do for you—ask what you can do for your association.’’

Carol Weaving Chairperson of AAXO

INDUSTRY LOOKS AHEAD TO AN EXHILARATING 2018 THANKS TO AAXO As usual, 2017 was an action-packed year for the Association of African Exhibition Organisers (AAXO). Some of the initiatives we implemented include the launch of the Associate Membership tier, Open Conversations, Approved Suppliers, the Badge of Approval and ABC audits. In line with our mandate of transforming the African exhibition industry, 2018 will be a continuation of this as we have already set various plans in motion to ensure another productive and exhilarating year. To start the year off in true AAXO style, January was a busy month. The much anticipated AAXO ROAR Awards, Exhibition of Exhibitions and training days for organisers and exhibitors, all took place during the last week of January. Our International Safety training, also took place in January and was very well received.

ASSOCIATIONS NEWS

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ICCA MIDDLE EAST REACHES MEMBER MILESTONE Due to increased activities on education, networking and advocacy, ICCA membership in the Middle East region has increased over 70% in the last 18 months and has reached a 50-member milestone. ICCA developed strategic ‘Meetings Industry Development Forums’ to enhance association meetings industry knowledge in the region, which involved educating local suppliers and associations. Apart from education and networking, ICCA has played an active advocacy role, and opened its permanent Regional Office in the Middle East in 2016. Globally, the number of association meetings has doubled in a decade: from just under 6 000 in 2006 to over 12 000 in 2016. The market share of the Middle East region has grown even quicker: from 100 to 255 in a decade. This growth of over 250% is the largest for any region in the world. The estimated total number of participants in the Middle East has grown from just of 100 000 in 2007 to an average of almost 200 000 in the last five years.

Rudi Van Der Vyver Chief Executive Officer at SAACI

SAACI: PROFESSIONALISING THE BUSINESS-EVENTS INDUSTRY As we kick off 2018 at SAACI, we’ve launched various programmes toward the end of 2017 geared to professionalising the businessevents industry within Southern Africa. Professionalisation is not exclusively measured by regulation, although this is one aspect of it. We view the professionalisation of the industry to be a phased approach with a large focus placed on learning/ education and business ethics. These will naturally progress into policies or guidelines for operation within the industry. Another component of professionalisation is the nurturing, growth and guidance of new entrants to create sustainability. That being said, this growth and sustainability needs to be created using the correct business practices to promote the overall growth of the industry. Part of this education and learning as an example is the SAACI Mentorship Programme, set to launch in March 2018. With this programme, we link up industry experts as mentors with future industry leaders as mentees to ensure effective knowledge transfer and coaching. This allows us to continue to grow and move forward and not make the same old mistakes but rather be innovative in our thinking and approach to business. Keep an eye out for communications during the year on all our projects, partnerships and calls for input from our members to truly affect change and move our industry into a space of formailsed professionalism.

Photo by Rodion Kutsaev on Unsplash

This year we will also provide an exciting training opportunity for the newbies in exhibition organising, thanks to the introduction of the AAXO Incubator Program for New Exhibition Organisers. The rest of 2018 will not disappoint either. On top of our usual, wellreceived, events and training days, the 2018 calendar further boasts two Open Conversation events – another opportunity for our members and the industry as a whole to voice their opinions and needs in a constructive fashion. If you have not yet joined the biggest organising community in Africa, now is your chance. AAXO already boasts more than 80% of the industry as our members and offers ample opportunity for you to join the conversations and networks, both nationally and internationally. Either way, I am looking forward to seeing you at our events.

DIRECTORY OF ADVERTISERS

ADVERTISERS AAXO PAGE 38 - 39 T.

+27 11 549 8300

E. info@aaxo.co.za W. www.aaxo.co.za

Johannesburg Stock Exhange PAGE 03 T.

+27 11 520 7000

E. ShavaniB@jse.co.za W. www.jse.co.za

Buffalo City PAGE 06 T.

+27 43 705 9095

E. mirandano@buffalocity.gov.za W. www.buffalocitymetro.gov.za

South Africa National Convention Bureau PAGE 26 - 27 T.

Cape Town International Convention Centre

+27 11 895 3000

W. www.cticc.co.za

PAGE 38 T.

+27 11 805 7272

Editor in Chief: Katie Reynolds-Da Silva katie@filmeventmedia.co.za Assistant Editor: Kim Crowie kim@filmeventmedia.co.za Writer: Susan Reynard susan@filmeventmedia.co.za Head of Design: Sheree Steenkamp sheree@filmeventmedia.co.za Special Projects Designer / Illustrator: Lauren Smith lauren@filmeventmedia.co.za

Business Manager: Coleen Tapson coleen@ﬁlmeventmedia.co.za

SAACI PAGE 39 +27 11 880 5883

E. info@saaci.org W. www.saaci.org

E. info@exsa.co.za W. www.exsa.co.za

Publisher: Lance Gibbons lance@ﬁlmeventmedia.co.za

W. www.businessevents.southafrica.net

T. EXSA

Junior Designer: Caitlin Perrett caitlin@ﬁlmeventmedia.co.za

+27 21 410 5000

E. sales@cticc.co.za

CONTACTS

E. convention@southafrica.net

OUTSIDE BACK COVER T.

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Spier

Brand Manager: Jerome Dyson jerome@filmeventmedia.co.za Production Manager: Aayesha Parker aayesha@filmeventmedia.co.za Traffic Manager: Tamlyn Peters tamlyn@filmeventmedia.co.za Data Manager: Ricky Ortell info@filmeventmedia.co.za Regent Square, Block A, Ground Floor Doncaster Road, Kenilworth, 7745 Tel: +27 21 674 0646

PAGE 07 Exhibition Freighting G.S.M PAGE 14 - 15 T.

+27 21 552 7248

E. jacquinel@ef-gsm.co.za

+27 21 809 1125

E. info@spier.co.za W. www.spier.co.za

W. www.ef-gsm.co.za Sun City Expo Centre PAGE 02, 29 T.

+27 11 494 1920

E. info@expocentre.co.za W. www.expocentre.co.za

OUTSIDE FRONT COVER, 05 T.

+27 11 582 6473

E. nomzamo.mdlalose@mindshareworld.com W. www.sun-city-south-africa.com

JOIN US www.theevent.co.za DISCLAIMER: Opinions expressed in The Event do not necessarily represent the official viewpoint of the editor or the publisher, while inclusion of adverts/ advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.

CONGRATULATIONS TO EXSA-LLENCE AWARD WINNERS! Best Stand Awards Custom 12m2 and under: ION stand by HOTT 3D ADCOCK INGRAM (CNS) stand by THE EXHIBITIONIST Custom 13 – 24m2 BOFFIN & FUNDI stand by HOTT 3D Custom 25 – 50m2 SIEMENS HEALTHINEERS stand by CONCEPT G CENTURY CITY CONFERENCE CENTRE AND HOTEL stand by CONCEPT G

Custom 51 – 100m2 FESTO stand by SUGO PROJECTS MAXTEC stand by HOTT 3D SAN PARKS stand by SCAN DISPLAY DR REDDY’s stand by SCAN DISPLAY Custom 101 – 200m2: SITA stand by EXPO SOLUTIONS GTA stand by BLU CUBE Custom 200m2 – over: SIEMENS stand at Machine Tools 2017 by CONCEPT G

System: MULTOTEC stand at Coal Expo 2017 by DK

DESIGN HARLEY MERCHANDISE STAND at SA Bike Show 2017 by COMPEX

External under 51 - 100m2: BELOGOTEX stand at DECOREX Joburg 2017 by COMPEX

External under 25 - 50m2: LAFARGE stand by CONCEPT G

External over 200m2: FAW stand by CONCEPT G

Sincere thanks to all sponsors, including: Ticketpro Dome for hosting the event, Lounge Around, Brandex, Gearhouse, LA Rouxnelle, DK Design, Concept G, Unlimited Events, Two Way Exhibitions, Film Bird and Inspire Furniture.

Outdoor:

SIZE DOES MATTER

Big.

Spaces

Better.

Options

Best.

Experiences

It’s been said that size doesn’t matter, but when it comes to creating extraordinary experiences for your guests, delegates or attendees, we have to disagree. That’s why we recently expanded the CTICC with the sole aim of giving our clients and guests more…

More space. More flexibility. More award-winning cuisine. More attention to detail. More convenience. More breathtaking views. More parking. More facilities. All of which give you more opportunity to transform your meeting, event, conference or show into a truly extraordinary experience.

To discover the massive positive impact our bigger and better convention centre can have on your brand or business, contact the CTICC today on +27 21 410 5000 or email sales@cticc.co.za