The Event Issue 03 by Film & Event Media

Issue 03 | 2018

M IT&C

+ GREEN STAND AWARDS Celebrating Innovative Greening Practices

+SHARED + SHARED ECONOMIES

Collaboration and Co-opetition Are Key to Growth

CHIN

CONTENTS

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02.

SAACI to lead South Africa in MICE Sector BRICS Forum

04.

Derek Hanekom Reinstated as Tourism Minister

C IS FOR CORPORATE CREATIVITY!

06.

Change Agents

Corporate events offer organisers many opportunities to add their personal flair to a function.

Business Events are

08.

Marketing Events Locally and Internationally

MAKE AV A FEAST FOR THE SENSES Sound and light and so much more is the promise of the latest audio-visual technology for business events.

12.

Unpacking Corporate Events

16.

Advancements in AudiVisuals

20.

Meetings Africa 2018 Highlights

26.

Green Stand Awards: Winners

27.

Greening Made Easy with Dandylion

GREEN STAND AWARDS 2018 marks the 6th edition of the Green Stand Awards at Meetings Africa;

28.

Cape West Coast: Mix Business with Scenic

awarding the implementation of event greening principles.

Surrounds

30.

Morocco: Charming and Exotic Events Locale

BUSINESS EVENTS MADE EASY Morocco is a go-to event destination in North Africa, with a myriad incentive experiences to delight the senses.

32.

Events to Diarise

34.

Associations News

36.

Directory of Advertisers

NEWS

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SAACI TO LEAD SOUTH AFRICA IN MICE SECTOR BRICS FORUM The Southern African Association for the Conference Industry (SAACI) will act as the lead association for South Africa’s participation in the newly established BRICS Meetings, Incentives, Conferences and Exhibitions Co-operation Forum.

he Meetings, Incentives, Conferences and Exhibitions (MICE) Forum was established in Xiamen, China during November 2017, following an earlier full BRICS Summit where it was acknowledged that MICE co-operation would significantly benefit and drive the economic and trade agenda in the BRICS bloc. SAACI CEO Rudi van der Vyver said SAACI’s role in the Forum was in line with its vision as the recognised umbrella body of the business-events industry in Southern Africa. “These co-operative forums allow us to build increasingly meaningful global relationships and to be the strategic link for the public and private sector both nationally and internationally”. Van der Vyver said the association had co-opted Inkanyezi Events CEO Andrew Binning, who attended the inaugural MICE Co-operation Forum in China, to assist as its Project Manager pertaining to the BRICs co-operation. This will ensure a focused and dedicated drive to extract maximum value from this initiative. “Andrew is a long-standing member of SAACI and as an industry CEO and immediate past president of the Exhibition and Events Association of Southern Africa, we are confident that SAACI’s role in the new Forum can create tangible benefits for the South African economy and our SAACI members.’’

“Chinese companies in particular have an aggressive approach to accessing new markets and will increasingly be making up larger percentages of business tourism to South Africa”, says Binning. Binning added that a three-year study commissioned by the South Africa National Convention Bureau estimated total direct spend of business tourists in South Africa at R42.4 billion in 2015 and growing. The Forum is facilitated by the China Cities Association of Convention and Exhibition and the Xiamen Municipal Bureau of Convention and Exhibition Affairs and includes representation of various industry bodies in Brazil, Russia, India, China and South Africa. A strategy is currently being formulated to propose various ways in which further co-operation can be strengthened between the BRICS nations, with SAACI’s focus firmly on incubating trade channels for Southern Africa.

The Forum is facilitated by the China Cities Association of Convention and Exhibition and the Xiamen Municipal Bureau of Convention and Exhibition Affairs and includes representation of various industry bodies in Brazil, Russia, India, China and South Africa. A strategy is currently being formulated to propose various ways in which further co-operation can be strengthened.

NEWS

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DEREK HANEKOM REINSTATED AS

TOURISM MINISTER As President Cyril Ramaphosa takes hold of the reins, one of the first changes was a cabinet reshuffle in which Derek Hanekom was appointed as Minister of Tourism, replacing Tokozile Xasa.

abinet reshuffles were expected as President Cyril Ramaphosa steps into his new role, with many seeing these changes as a positive outlook for South Africa. The tourism industry will continue to benefit as former Minister Derek Hanekom once again heads up the Department of Tourism. “It really is an honour to serve the people of our country in Cabinet,” he said on social

media shortly after the announcement. “Looking forward to working with all the wonderful people in this exciting field again!” Hanekom was appointed as Minister of Tourism after the 2014 election. He brought the first motion to remove former president Zuma to the ANC’s NEC in 2016, and was one of the ministers removed in a late-night cabinet reshuffle in 2017. Hanekom takes over from former Tourism

Minister Tokozile Xasa, who was his deputy prior to reshuffle. Ms Xasa now moves to the portfolio of Sports and Recreation. “These changes are intended to ensure that national government is better equipped to implement the mandate of this administration and specifically the tasks identified in the State of the Nation Address,” the President said in a media briefing on Monday, 26 February.

AIRLINES INCREASE FLIGHTS TO CAPE

Since the beginning of 2018, a number of international carriers have increased flights to Cape Town.

s Cape Town continues to grow its tourism and business offerings, a number of international carriers have increased their flights to the city. This increase assists in positioning the Western Cape for future trade and investment from our African counterparts, according to Wesgro. In early February, Kenya Airways announced it would launch direct flights between Nairobi and Cape Town from June, which will operate three times a week. TAAG also said it will increase capacity from Luanda to Cape Town from three to four flights per week on a Boeing 777-300, from 25 March onwards. Air Mauritius

will also have a capacity increase on its route to Cape Town, and introduces a wide body A340-300 from 28 March. In mid-February, RwandAir said it will launch a direct route from Kigali to Cape Town from 16 May. The flights will run four times a week with a stopover in Harare, helping to link the Western Cape with Zimbabwe. At the end of February, Cathay Pacific announced that it will fly non-stop to Cape Town from November. This will complement their daily flights to Johannesburg. “This vote of confidence will help boost growth, help us land even more investment, and create additional jobs for the people of

the Cape,” Wesgro CEO Tim Harris said. “We look forward to welcoming the first flight, and our team will work closely with the airline to help make the route a success.” Cape Town Air Access, a partnership between Wesgro, the City of Cape Town, the Western Cape Government, Airports Company South Africa, Cape Town Tourism and Southern African Tourism, recently celebrated a successful 2017. The region saw a 20% increase in international passengers and 53% increase in international cargo in 2017, with the partnership assisting in landing 13 new routes and 14 route expansions since its inception in 2015.

EXHIBITION FREIGHTING G.S.M

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JACQUI NEL:

DEFYING THE STATISTICS Jacqui Nel, Director and Owner of Exhibition Freighting GSM shares her thoughts on being a female executive in a predominantly male-driven industry.

he most recent PwC Transportation and Logistics 2030 Report found that companies who had the most female board directors outperformed those who had the least by 16% in return on sales, and by 26% in return on invested capital. Yet there are still very few female board directors. But there’s one women who refuses to be deﬁned by the negative statistics. Her name is Jacqui Nel and she is the Director and Owner of Exhibition Freighting G.S.M (EFgsm), one of the leading freight-forwarding companies in South Africa. Over the years her company has expanded phenomenally growing from handling only two exhibitions a year to now handling almost eighty.

How did people respond to a woman-run (and owned) business? Many people actually thought my husband owned the company and that I was just working for him. They would approach him with questions and he would say, “Go and talk to the boss. She pays my salary.” In reality, he came in as a shareholder and had his own business, but I was the one running EF-gsm. People couldn’t comprehend that I was the one who started and managed all aspects of the company.

What are some of the challenges you have faced as a female business leader? Our prospective clients, and even our competitors, think we are a weak target just because the business is run by a female. We even lost a couple of clients when they found out it was me and not my husband who owned the company. Thankfully, we have very loyal agents around the world who value the service we give to their clients and we’ve managed to retain an extremely established and successful business because of that.

I need to be able to manage a team; communicate and liaise with customers; and navigate my company through the mineﬁeld of world economics.

What sort of skills do you need to have in order for this business to run smoothly? Aside from having a 3-year Diploma in Road Transportation as well as an intricate knowledge of the shipping, sea and airfreight, transport and on-site logistics, I need to be able to manage a team; communicate and liaise with customers; and navigate my company through the mineﬁeld of world economics. I’ve been committed to becoming proﬁcient in this wide skill set over the course of my career because a successful company doesn’t just happen from trying to ‘wing it’. It comes from a dedicated pursuit and application of knowledge and competencies.

What has been your biggest accomplishment with EF-gsm? The International Diabetes Fair, held at the CTICC, where we brought in and unpacked 42 containers in 8 hours (mostly stand material), as well as handling 192 cbm of air cargo and also tracking and receiving 3.5 tonnes of courier shipments. We also offloaded 335 cbm from local suppliers,

and grounded and used 24 containers for storage. This event created an extra 30 jobs. It was a great test of all my years of shipping and management experience, but I loved every moment of it and am so honoured we were given that opportunity.

What advice do you have for other aspiring female business leaders and owners? Build up a wealth of knowledge. The reality is that, as a woman, you have to work harder to prove yourself and be recognised, but it isn’t impossible. If you’re going to be the best, rise above the discrimination and commit yourself to learning whatever skills you need to succeed.

SPOTLIGHT

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BUSINESS EVENTS

ARE CHANGE AGENTS, NOT TRAVEL AGENTS Highlights from James Latham’s educational session.

or too long, we have only seen and measured what is visible: tax, bed nights - the immediate visitor economy. The true value of this industry goes much further than its contribution to tourism. This industry is fundamental to the growth strategies of most governments across cities, regions, states, provinces and nations – in sectors of innovation and science. This industry is at the epicentre of growth. In 2016, over 80% of the jobs that were lost in America, were lost to automation and new technology. They were not lost to Chinese companies, or to immigrants. It is the knowledge economy that is going to be replacing the jobs that will be lost to automation. You, as part of this industry, are fundamental to your country’s growth strategy. What lies beneath the visitor economy? Business travellers spend four times more than leisure tourists. Business events can drive growth through not just tourism, but also through job creation, knowledge economy, healthcare, trade and exports, innovation, economic development, knowledge transfer, and STEM development. There is a distinction between business and leisure tourism. Business travellers come for business reasons. Having a nice wine region is an insufficient reason for a medical conference to come to Cape Town. Differentiate yourself from leisure. We’re in the business-events industry and the words ‘business’ and ‘professional’ tend to go together in a sentence; they don’t come with ‘golf course’ or ‘beach’. It is difficult to measure the legacy of the event, when you consider the deals that might take place after the event, the

James Latham at Meetings Africa 2018 © 7 Colors Communications research that might be invested in, the collaboration, the degree of education and awareness that might result or the level of talent that might be attracted to your destination as a result of attending the event in your city. Those are the outcomes of events, and they are longtail. This means that the longer the amount of time after the event, the greater the legacy will be. Researching legacies doesn’t happen immediately, it can take many years to complete. We must look at the government’s key priorities for its economic development strategy. Tourism is no doubt a central plank, but what about science, technology, engineering and maths development. What about driving the innovation economy? How can we use trade fairs and exhibitions to drive our trade and export development? How can we use business events to transfer knowledge and

increase the productivity of our workers? Here is a powerful example of the legacy of a business event. At a cervical cancer conference in Sydney, a leading professor from a Sydney hospital met up with an American doctor who was looking at cervical cancer research from a new angle. They realised that if they merged their work, they could bring their progress forward by eight years. They are now 10 months away from being able to immunise against cervical cancer. That would never have happened if that meeting hadn’t taken place. That is the true power of our industry. If we take these stories to government and policy makers, we have a powerful case for changing the perception of business events away from a high-value tourism-related industry to one which facilitates growth and job creation across every industry. Business and professional events are change agents, not travel agents.

WTM AFRICA

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SAVE LIKE A LOCAL AT

WTM AFRICA 2018 With a water conservation mindset, World Travel Market Africa looks forward to driving education around water scarcity and usage through attendees from across the world.

Initiatives for water conservations and education during Africa Travel Week include: • • •

• World Travel Market Africa 2017 © WTM Africa

he exhibition, to be held in Cape Town from 18-20 April 2018, will work with the City of Cape Town to ensure that attendees understand how water can be saved within the tourism and exhibition sectors. As awareness grows around WTM Africa 2018, so too has concern around the current water shortage in Cape Town and the implications this may have for visitors. Working with the City of Cape Town and the Cape Town International Conference Centre (CTICC), Reed Exhibitions and all of its affiliated trade shows in Cape Town, inclusive of WTM Africa, ILTM Africa and IBTM Africa, will continue in its ethos of being ‘green’ at shows, and 2018 will focus keenly on water saving within its direct environment. “The CTICC has excellent water policies in place and there will be sufficient water available for all events over the period. We are, however, encouraging all of our delegates to ‘save like a local’ and ensure they use only their daily quota when visiting the Mother City,” says Chardonnay Marchesi, Portfolio Director for Africa Travel Week. The City of Cape Town has said that business will continue as usual despite the

water shortage. Visitors to the City are critical to its economy. In 2017 alone, WTM Africa recorded US$ 365-million worth of business written, with close on a billion US$ recorded over the past five years. “It is vital to the tourism sector, and various economies across Africa, that WTM Africa proceed as planned, writing business for destinations, accommodation providers and tour operators a few years into the future,” explains Marchesi. Tourism has always been a mainstay of Cape Town’s economy, creating as many as 300 000 jobs in peak season. We want to ensure that our visitors are able to enjoy their time in the Western Cape while being mindful of the constraints on water use. We are therefore working with the stakeholders of the tourism sector to make sure that they are conscious of our water restrictions, and remain within the 50 litre daily limit,” says Deputy Mayor of Cape Town, Alderman Ian Neilson. The CTICC are also prepared for upcoming events, and have made provisions to guarantee each event has sufficient water. Over the last 6 years, we have reduced

•

Bottled water will be brought from sources outside the Western Cape Encouraging attendees to donate water on viable platforms Water will be sent on Reed Exhibitions trucks destined for the build-up of the exhibition A speaker session on water conservation for the travel industry will be added to the programme Education around water will be on a variety of channels, including social media, newsletters the website, all Responsible Tourism communique, and inside the Buyer Information Packs distributed at WTM Africa

our consumption by an average of 8 million litres per year. Our latest water account shows the CTICC has already recorded a 42% saving in water consumption for the first quarter of its current financial year compared to the same period last year,” Explains Julie-May Ellingson, CEO of CTICC. WTM Africa, and partners, will be doing on-site drives, and educating attendees on how to be water wise. Don’t miss out on all the latest at this year’s show in Cape Town. Register now for WTM Africa 2018 on africa.wtm.com

FEATURE

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MARKETING YOUR EVENT TO

THE GLOBAL VILLAGE Marketing events to an increasingly global audience requires innovation, activation and multiple touch points. Susan Reynard chats to the experts.

ajor events like Meetings Africa and Africa’s Travel Indaba, both organised by South African Tourism, show the importance of marketing that appeals to a global audience. Marketing of these two annual travel shows to visitors and exhibitors is widespread and starts a year in advance, with the focus drilling down to the finer details during the event in print and various digital platforms. Touch points include the website, an app, daily newspaper, indoor and outdoor signage, television interviews, exhibitors’ catalogue, social media and the media lounge. Karmen Vladar, CRM Architect, Marketing at Lumi Global, says technology has changed the way events are marketed before, during and after the show. “A few years back the ideal environment at events

was for delegates to not be distracted by their phones. Clients spent money on interactive voting devices or audience response systems that were handed out at the event for them to participate. They all participated at the same time via a live vote or submitted their open-ended responses during discussions or debates – all through the use of these devices,” she says. “Now, the conversations with attendees are started way before the actual event. Event apps are used to ask them what they expect to hear about at the event and what their thoughts are on topics that will be debated in order to set the scene. These event apps come with social media plug-ins and through gamification, they are incentivised for using the apps and posting to social media platforms. During the event it is common practice

for them to be constantly connected on their phones. They network, view documents electronically and even make notes electronically. Gone are the days where they sit passively and just listen,” Karmen explains.

Karmen Vladar, CRM Architect, Marketing at Lumi Global

FEATURE

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There’s an app for that Smartphone apps provide an easilyaccessible platform while playing a more functional and interactive role than an event website, maintains Travis Kriel from Sketch Advertising, who has created an app with a series of functions for Specialised Exhibitions Montgomery. “An event website would generally be a more detailed source of information, which handles the more intensive database activities due to the ease of server-side processing. An app is more client-side intensive and offers functionality that suits the mobile platform. An example of this would be native integration into your smartphone’s functionality. Calendars, social sharing, camera and GPS/geo-location are all readily accessible. Apps for events offer a shortcut to finding, accessing and interacting with the event and its features,” he says. Most exhibition companies are looking into apps to enhance their exhibitor and visitor experience. Travis says apps for expos are a global trend: “Like any technological aid, the cost of an app is variable depending on

the requirements as well as what technology and content is currently available to hook into or use. As a baseline, the cost to enter the app market isn’t remarkably high. Apps can range from a few thousand rands in their simplest form, all the way into the hundreds of thousands of rands for something truly spectacular. As with anything, you get what you pay for.” “Native development in the respective iOS and Android environments can be far more expensive and time-consuming due to a more focused skillset required for development as well as having to run two concurrent builds. Using a framework such as Apache Cordova still requires a high level of technical proficiency if you want to use it effectively but has the advantage of being able to work across nearly every phone or tablet. You also don’t have to run two concurrent projects. This is a cost saving without sacrificing much in terms of the finished product. Also, Apple requires certain developer fees to be paid in advance before you gain access their store,” he explains.

Travis notes that if the client has the online systems already in place to feed information and functionality into the app, this would be an additional cost saving, otherwise every feed or cloud function needs to be developed in conjunction with the app. He cites a news feed as an example: “If the client had previously taken the effort to set up a great environment for news, the required feeds would be readily available for the app to hook into. If not, then this would have to be implemented before the app could even begin to use it.” In terms of ease of use, the goal is to provide an application whose UX/UI (user experience and/or user interface) follows the familiar patterns, gestures and standards of modern applications, while balancing the need to provide an element of innovation, Travis says. “It really is all about giving the app users easy access to relevant information and great functionality at the tap of a finger. It’s another touchpoint to interact with the brand and an opportunity to enhance the user’s overall experience,” he adds.

Now, the conversations with attendees are started way before the actual event. Event apps are used to ask them what they expect to hear about at the event and what their thoughts are on topics that will be debated in order to set the scene.

Reed Exhibitions’ CEO Carol Weaving at Comic Con Africa launch in February, with Philip Galliford from SolarPop, winner of the lucky draw prize of Katy Perry concert tickets.

FEATURE

Global marketing experts to gather in SA in April The Emerging Markets Conference Board (EMCB) is holding its annual conference in South Africa on 6 and 7 April, preceded by the doctoral colloquium on 4 and 5 April 2018, both hosted by Wits Business School (WBS) in Johannesburg. The EMCB is a global initiative that looks at the increasingly important role played by emerging markets in the global economy. Some of the top players in the marketing field worldwide will attend and share their insights, including academics, practitioners and doctoral students. The conference attracts a number of high-profile marketing experts from South Africa, Ghana and

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Dubai. The event will be chaired by Professor Steve Burgess, Marketing Professor at Wits Business School and co-chaired by Professor Naresh Malhotra from the Scheller College of Business at Georgia Institute of Technology (Georgia Tech) and founder of the EMCB. “The goal of the annual EMCB conference is to advance the understanding of marketing in emerging markets and facilitate collaboration on emerging markets research. It offers stimulating discussion amongst thought leaders from around the globe who are engaged in emerging markets research,” says Prof Burgess. “We are delighted to be given the opportunity to host the EMBC 2018 and equally pleased that so

many leading South African and international scholars are donating their time to track and session chairs during the conference.” Some of the topics to be discussed during breakaway sessions include: • Brand management • Communicating across the digital divide • Services marketing and retailing • Marketing strategy and analytics • Consumer psychology • Relationship marketing • Social connectedness • Consumer networks For more information on the conference, visit www.emcb2018.co.za.

Supporting this is the technology we have put in place to ensure the engagement has high value to both the exhibitors and visitors. Engaging visitors is becoming an art form; gamification concepts like points, competitions and awards are increasingly incorporated into the structure of the show.

FEATURE

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11 © William Iven via Unsplash

Tarryn Kendal, group marketing manager at Reed Exhibitions, “Through the use of mobile event apps, visitors can view exhibitor profiles before the exhibition or event starts. By the time they arrive they can have a shortlist of exactly which exhibitors they wish to visit, what they offer and also where they are located via an interactive floorplan. They can send each other meeting requests, exchange contact details and view online brochures. They can rate their experience at each stand and give each exhibitor real time feedback electronically. They make announcements, logistical arrangements, network, incentivise delegates for engagement, participate in surveys, meetings and view speaker documentation – all on one convenient platform,” she says. Tarryn Kendal, group marketing manager at Reed Exhibitions, maintains that the greatest marketing tool available to exhibitions is digital marketing and word of mouth. “For global exhibitions to market and attract delegates from around the world, it’s crucial to understand the referral and digital marketing landscape of those countries, and ensure that when we begin marketing to those audiences we are sending the right message, through

the right channel. The brand and reputation of the exhibition organiser should always be included in the marketing strategy and in the case of a well-known and admired organiser, the reputation should be leveraged in the marketing mix globally. Traditional marketing of course also has a place in marketing for exhibitions, and making use of outdoor, TV and radio media are usually part of the strategy and do in fact provide a value particular to the brand and organiser reputation.” She adds, “Reed Exhibitions provides a platform for direct engagement with the target audience, and we understand the needs of the market and deliver exhibitions with high appeal. Supporting this is the technology we have put in place to ensure the engagement has high value to both the exhibitors and visitors. Engaging visitors is becoming an art form; gamification concepts like points, competitions and awards are increasingly incorporated into the structure of the show.” Tarryn says matchmaking is an example of technology that engages with the exhibition’s attendees and is designed to allow trade exhibitors, visitors and hosted buyers to meet and

discuss business opportunities face-toface. The service is offered to them free of charge and they are encouraged to make use of the tool, which when used to its full potential generates a higher return on their exhibition investment. “Further to this, Reed encourages all attendees and exhibitors to complete a survey post-event that ultimately provides each show with a Net Promoter Score which gives us the insight into which areas of the exhibition the exhibitors and attendees would highly recommend, and what areas need improvement,” she furthers. Engaging the five senses creates strong associations and increases lead conversion by 40% compared to standard marketing, Tarryn notes. “Our Decorex portfolio understand this and, an example of stimulating the senses, they have a scent designed for their shows and attendees can always associate that scent with the brand, creating strong memory links. Creating a platform for direct contact with our client’s target audience for high return on investment and value, is our goal and we ensure that we deliver this through the highly skilled and experienced organiser teams as well as the event technology that we put into place.”

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The Peech

C IS FOR CORPORATE CREATIVITY! Corporate events offer organisers many opportunities to add their personal flair to a function. Susan Reynard lists a few top tips from the experts. Corporate events often have more flexibility built into them compared with government or association events. James Peech, owner of The Peech Hotel in Melrose; Carrie Delaney, owner of Encore Events and consultant at Mscsports; Michael Kewley, MD, and Naomi Nel, senior conference and events’ organiser at Fairlawns Boutique Hotel & Spa in Morningside; and Jimmy Gill from Ghazal’s restaurant in Melrose Arch (all in Johannesburg) share what makes corporate events extra special.

is for Authenticity:

You exceed expectations through authenticity, integrity, honesty and professionalism and your clients knowing you have their intentions as your Number One priority, says Carrie. “Make them look good and you will generally win them over. Understanding their brand and bringing a campaign or an event to life and ensuring a big success is obviously a priority for all of us,” she adds.

is for Bespoke:

James says, “Our corporate events tend to be very bespoke and highly personalised. They want massages, and teambuilding events, for example.”

FEATURE 13

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Fairlawns Spa © Xavier Saer

is for Calm:

With the best planning in the world, setbacks can and will happen. Carrie’s advice: “Be calm no matter how stressful the situation. You have to assure your suppliers, clients and team that you have everything under control. Stressing does not help – EVER! I have learnt this over the years. There is almost always a solution and by remaining calm and level-headed, you usually come up with the answer. I have had comments from suppliers and colleagues over the years asking how I always look so calm when I’m running an event. I may be internalising any stress I’m feeling but I need my clients to know everything is under control at all times – even when things get frantic, which in our industry they usually do.”

is for Detail:

“At Fairlawns we have a tendency to focus on the little details and deal with each function individually in order to create a unique and memorable experience,” Naomi notes. “Our coordinators manage events with an ‘above and beyond’ mentality, and with years of collective event organising experience they recognise the client’s needs immediately to make the planning and execution of an event successful.”

is for Entertainment: “Entertainment, like catering, can either make or break your event,” Carrie notes. “A thorough understanding of what works in certain environments and what doesn’t is invaluable. My first job was as an entertainment consultant at a well-known agency, where I used to book all sorts of corporate entertainment, from magicians to dance bands, and had the privilege of gaining a good understanding of the industry. You also get to know who the reliable acts are, who you can put forward to clients and also tailormake your suggestions to suit budget and requirements. Entertainment is valuable as it sets the tone of your event. Suggesting the right MC or speaker is vital – get this wrong and your event will not be as successful as it could’ve been.”

FEATURE

is for Feedback: After the event, feedback to and from clients is very important. “You need a debrief after events and activations to see that what you proposed initially was effective, meaningful and relevant to the client or brand. What worked, what didn’t work and where there are areas for improvement. This is where you learn which suppliers and team members are valuable to your business. After 20 years in this business, I am still learning: you take something away from each and every event, whether it was a success or failure,” explains Carrie.

is for Gifts:

Delegate gifts all depend on the nature of the event and budget available. “When budgets are tight, gifts are the first thing to be removed from the budget,” says Carrie. “Everybody likes to be appreciated and receive gifts but I think this was abused over the years and clients spent unnecessarily on gifts when they did have the funds. This has mostly fallen away as unnecessary spending is frowned upon. However, small gestures like a team of therapists coming into the office to give everybody head, neck and shoulder massages after the sales team has won a big pitch and worked through the night, will be more appreciated. The element of surprise is usually welcomed.”

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is for Loyalty: Naomi says, “The Fairlawns has a long list of loyal corporate clients and we tend to deal with the same PCOs and in-house corporate event organisers on a daily basis. Our corporate database has grown considerably over the past couple of years.”

is for Meals: Ghazal’s in Melrose Arch owned by Jimmy Gill is a restaurant and a flexible space for private and corporate events. It competes on its service and charm but more importantly for guests, its menu and meals. Delegates always remember the food!

is for News: Staying on top of the news, whether trends, technology or world events, is very important, Encore Events believes. “Using a technical supplier that is not working on the latest software or with the latest products could be fateful. You also have to be on top of what is happening in the world, what the latest trends are and the success thereof so you can either suggest and implement or provide knowledgeable feedback to clients when they request any service or element for their events,” adds Carrie.

After 20 years in this business, I am still learning: you take something away from each and every event, whether it was a success or failure.

is for Personalised: Personalised service, offering, welcome and everything in between is what makes The Peech stand out. “The hotel feels like a home from home and is the very antithesis of a ‘venue factory’ that churns clients in and out every day,” explains James.

is for Relationships: Carrie emphasises that the only way to understand clients is to build relationships and trust: “Some clients are challenging at the beginning when we do not really know each other and they may have had bad experiences with previous agencies and trust may be an issue. I work on these relationships and build up that trust. Just like any relationship, it takes hard work and dedication. You have to constantly remind them that you are in their space to make life easier for them and when issues do arise, that trust and respect are there to sort it out.

FEATURE

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is for Suppliers: “After being in this industry for so many years, it is very difficult to become a new supplier: I prefer to use my tried and trusted suppliers at events, whom I know will represent me and share my work ethic. We have a long-standing relationship, they understand my expectations and can be entrusted to do their jobs well. There have been times when I have been at an event which I am not coordinating and seen some fabulous new suppliers and taken their contact details for future events, as well as suppliers who have come highly recommended from my colleagues,” Carrie says.

is for Teamwork: Carrie explains, “You learn who you can rely on and who emulates your values and work ethic, and who doesn’t. As a control freak and a perfectionist, it is sometimes hard for me to delegate. The busier I become, the more I learn to hand things over and trust. I am very cautious whom I delegate to though, as time is precious: you don’t want to have to micro-manage and you don’t have time to doublecheck what they have done either.”

The only way to understand clients is to build relationships and trust.

is for Unexpected:

Encore Events looks for ways to surprise and delight clients and delegates, adding finer touches when they least expect it. This includes things like a welcome letter with an inexpensive gift as a room drop to a group of delegates, even when not requested, or ensuring clients are recognised and thanked by the company director on stage during the conference for their organisation skills. “It is your job to make clients look good to their peers,” Carrie maintains. You also do not want your client running around on event day – you should be making his or her life easier. They should just arrive and take the glory!”

is for Versatile:

“Melrose Arch is safe, versatile and convenient, which makes it the perfect function venue,” says Mike Vermaak, MD of Melrose Arch. “There are many fantastic places at Melrose Arch that are perfect for events, from our two luxury hotels, African Pride Melrose Arch Hotel and Protea Fire & Ice Hotel, which can host anything from conferences to weddings, to The Venue, an upmarket conference and events venue in High Street, and the majority of our world-class restaurants. Should the corporate wish to hold an outdoor function with a difference, several of the public spaces at Melrose Arch can be booked for functions, including the Square and Piazza. Depending on the type of event, our streets can even be closed off and the event could be held in Melrose Boulevard or High Street, for example. A few years ago, we hosted a long dinner table all the way down Melrose Boulevard and it was a great success. In addition to the wonderful spaces and venues, what also makes the precinct ideal for functions is that it is secure, there is ample parking, it’s centrally located and right next to the M1 highway, and there is on-site medical assistance.”

is for Wow:

The much quoted “wow factor” remains the overarching goal of any event, from demonstrating a sensitivity for sustainability to all the bells and whistles a client can afford. It takes collaboration between all parties – organiser, client, venue, suppliers – to turn anything from an AGM meeting for ten directors to a massive staff party into a solid return on investment. Shared vision is usually encapsulated in the signed proposal but even then, clients may not really understand the organiser’s vision until the day of the event as they walk into the function room. You first have to “wow” your client with your interpretation of their vision and then their delegates, notes Carrie.

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MAKE AV A FEAST FOR THE SENSES

Sound and light and so much more is the promise of the latest audio-visual technology for business events. Susan Reynard reports.

ould there be anything more spectacular than fashion week on the audio-visual (AV) front? Christopher Bailey, outgoing president and chief creative officer at Burberry, ended his swansong AW18 show at London Fashion Week in February with a dazzling rainbow light show as Diana Ross’s “I feel love” filled the room. Light and sound were as much stars of the show as the couture garments worn by the models sashaying down the runway.

Immersive experiences While many business events do not require this level of creativity and “wow” factor, suppliers are geared up to offer functional and fashionable AV features. Robyn D’Alessandro, national marketing manager for the Gearhouse Group,

explains, “In terms of tech trends, what is particularly prevalent at local events and inbound business events is the ongoing search for an unusual and memorable experience and one way of doing that is visually. There is a focus on moving away from traditional ‘death by PowerPoint’ one or two screen presentations to interesting content delivered in a memorable way.” “At the very least, we are seeing a lot more widescreen presentation giving more prominence to the content,” Robyn says. “Increasingly we are seeing the entire venue being used either with a ‘surround screen’ or a series of inter-linked screens around the venue; all displaying the content simultaneously for an immersive experience or the use of the entire stage surface for 3D mapping.

CTICC curved screen, Gearhouse © Karriem Sedick

Increasingly we are seeing the entire venue being used either with a ‘surround screen’ or a series of inter-linked screens around the venue; all displaying the content simultaneously for an immersive experience or the use of the entire stage surface for 3D mapping.

Bidvest 2012, Gearhouse

FEATURE 17

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The final countdown Planners, suppliers and venues have to work together before, during and after events to ensure maximum success. Robyn D’Alessandro, national marketing manager for the Gearhouse Group counts down the process. She shares their organisation strategy in an ideal scenario from the client’s viewpoint, and says often they have to compress all of this into a couple of hours prior to a show. 1. Two months beforehand: • Pre-planning: Decide what your objective is and what you would like your audience to take away. • Interact with your suppliers to gain advice on how best to achieve those goals. • Conceptualise and brainstorm with creatives. • Allocate your venue - it plays a big part in the AV design. 2. One month beforehand: • Site recce with a pre-planning or briefing meeting to make sure that everyone is on the same page and to discuss any possible issues. • Content creators to provide look and feel for final sign-off.

•

Sign-off and secure technical equipment to avoid any lastminute substitutions.

3. Two weeks beforehand: • Finalise running order and content flow – know who is doing what, when. • Schedule and secure rehearsal time and performers. • Set deadlines for handover of content to the technical team (presentations, video etc). • Draft load-in schedules and finish logistics planning. 4. Two days beforehand: • Hand over final running order to the team. • All presentations in for checking by AV technicians. • Load in to venue. • Technical suppliers check functionality and troubleshoot test equipment in situ. • Finalise load out schedule. 5. One day beforehand: • Load in and test cameras (depending on size of show, these might have gone in earlier). • Sound check. • Real time rehearsal with

•

performers and full technical. Notes and clean ups.

6. During: • Communicate any last-minute changes to technical team. • Sound and Lighting and AV checks before show. • Final presenter placement clean-up. • Client should be relaxed. Project Manager to talk them through proceedings. • Project Manager to check that load out crew and truck scheduling is in place. 7. Afterwards: • Depends on show layout; but load out must always be done systematically and logically. • Wherever possible, work in tandem, but with safety as the top priority. • Clear the floor; tables, chairs etc. • Drop the rig and dismantle set. • Clear the rig (including lighting, AV, audio, screens, décor pieces). • Dismantle stage. • Load trucks. • Check venue has been returned to pristine condition. • Check and return fixtures to storage.

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Krone4, Gearhouse © Patrick Furter

At Gearhouse we are using top of the range media servers, which allow for the creative mixing of a variety of inputs and high-performance video processing for 3D mapping. We have moved away from conventional shaped screens for some applications.”

LED innovation Dianne Van Andel, sales and marketing manager at AV Direct, says that in the past, digital projectors were the only high-resolution device capable of large HD display. “Indoor LED displays have paved the way for high-resolution video playback to large audiences across the world. Now, as technology is advancing, it is becoming more efficient to use LED

video wall cabinets,” she says. “There is no contest when comparing brightness and contrast between LED and projection systems. As the surface of the video wall itself emits the light you see, colours are more vibrant and light more brilliant. Unlike front projection systems, presenters and equipment can be positioned directly in front of the video wall without casting shadows or being front illuminated. As for rear projections systems, a video wall does not require a dedicated projection room behind the screen.” Dianne explains that the number of pixels (discrete points of light) of an LED display will typically be less than that of a high-definition projector. “Our cabinets have a pixel ratio per cabinet of 192x192

on a cabinet size of 576mmx576mm, which equates to a 2.9mm pitch. This allows us to build extremely highresolution, large-scale surfaces,” she notes. Projection systems still have their place in the industry for video mapping and set projections, she adds. “The rental of LED panels has added a whole new dimension to clients in the conference, exhibitions, launches, film and fashion industries,” Dianne notes. Robyn says that from an LED point of view, they are doing a lot of curved screens, hanging LED screens as ceilings, using advanced LED screen technology to replace lighting fixtures as scenic elements and also using LED screens more often as a replacement for

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Action stations

Images courtesy of AV Direct

traditional green-screen studio shoots. New ultra high definition standards are a continuous area of improvement, Robyn notes. “We are all heading towards 4K. Overall, the need is towards continually improving picture quality – looking for the best possible clarity and brightness with increased functionality, more inputs, more outputs and better switchers to send multiple images to multiple screens. In terms of projectors, we are looking at higher brightness, longer hours, quieter fixtures, and more environmentally friendly fixtures.”

Reading the signs “We are seeing a lot of movement around the use of digital signage in

place of pull up banners or print, for schedules, wayfinding, table layouts and general promotional use. We are using iMira screens which are standalone digital screens but can be easily interlinked to show the content across all screens and work via USB,” she adds.

Reality, only better “We are also seeing a lot of virtual and augmented reality popping up, although this mainly happening on exhibition stands rather than in conferencing and events. It is still predominantly used as a drawcard and a way of involving visitors in a novel, ‘hands on’ experience, but it still has a way to go before it becomes an integral part of the event messaging,” concludes Robyn.

Speaking from an exhibitor perspective, Thomas Overbeck, general manager of the SA Chefs Association, says that AV plays a vital role in their large, multi-functional stand, The Skillery, at the annual Food & Hospitality Africa (Hostex) show, organised by Specialised Exhibitions Montgomery. “The main goal is to attract the attention of visitors and fellow exhibitors to our stand. We want people to know we are there and to find us easily. The placement of our big screens ensures we are visible from almost anywhere in the hall, clearly showing what’s going on in our kitchen. We have demonstrations by different culinary artists and experts, which creates a lot of interest and gets people to come and hang out with the chefs, enjoy a cup of Avanti coffee and chat to each other about trends, products and the Association,” he explains. “Gearhouse, a Patron Member of SA Chefs, supplies the equipment and technical staff – they provide top level service, on time, and work with us to be bigger and better every year,” Thomas adds. The overall AV solution includes large overhead screens capturing the detailed work of the chefs in the kitchen as well as fixed and roving cameras, with sound equipment to capture commentary, audience engagement and music to ensure a memorable show.

Overall, the need is towards continually improving picture quality – looking for the best possible clarity and brightness.

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MEETINGS AFRICA 2018

All images Â© 7 Colors Communications

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MINISTER FLAGS BUSINESS EVENTS AS A VITAL LEVER FOR ECONOMIC GROWTH Opening Meetings Africa, the former Minister of Tourism, Tokozile Xasa, emphasised the need for the business-events industry to empower new entrants and embrace partnerships in order to play a leading role in advancing Africa together.

Former Minister of Tourism, Tokozile Xasa © 7 Colors Communications

ot doing things alone, she said, tied in with the Meetings Africa 2018 theme of shared economies as a tool to stimulate collaborative economic growth on the continent. The theme of partnering for growth and transformation, she noted, also dovetailed with President Cyril Ramaphosa’s vision of tourism as a growth sector with the potential to increase the current direct 700 000 jobs it currently supports. “The president has challenged us to put all our wheels and cogs together to ensure that we don’t let the country down … that we bring in new life to the sector and change the lives of many South Africans,” she said. Minister Xasa said that business events alone contributed R115-billion to the South African economy every year, making it a vital contributor to gross domestic product. She invited all delegates to engage, network and collaborate at this year’s show.

“Explore commonalities, share expertise and forge partnerships with each other to bring about prosperity for your business, the industry and the continent as a whole. This is in line with the spirit of advancing Africa together, especially in 2018, the centenary of the birth of Nelson Mandela, a global icon rooted right here in this continent.” At the opening ceremony, Gauteng MEC for Economic Development Lebogang Maile expressed his delight that Johannesburg had won the bid to host Meetings Africa at the Sandton Convention Centre for the next five years. “We are indeed glad that this prestigious event has found a home in our province,” he said. He adds that the Gauteng city region was particularly excited about the potential of the business-events industry to create jobs for people in the areas where they live. “One of the things we would like to see going forward is events of this nature being

hosted within our townships, and we have been working on ensuring that we create a conducive environment for our township economy to attract such flagship events, which bring in much-needed inflows of capital into the townships.” The Johannesburg City Council’s member of the mayoral committee for economic development, Leah Knott, said during the opening ceremony that Johannesburg was determined to entrench its position not only as Africa’s most visited city, but also the continent’s premier business-events destination. “The City of Johannesburg continues to go from strength to strength and, according to studies, saw a 13% increase in tourism during the previous financial year. I am extremely positive and believe that this trend is set to continue and that 2018 will be a great year for events in Johannesburg, South Africa and, indeed, the entire African continent,” she said. Referring to her change of portfolio to Sports and Recreation Minister, with Derek Hanekom taking up the reins of the tourism ministry again, Ms Xasa said this did not mean she was leaving her tourism “family”. “Sports is integrated into tourism, and therefore one of my key focus areas will be to integrate sports tourism into our economy. I wish [the tourism industry] the best as you continue to champion the repositioning of Africa as one of the best business-to-business destinations in the world,” she said, before ringing the bell to symbolically open the 13th edition of Meetings Africa.

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From left to right: Victor Kgomoeswana, Sisa Ntshona, Mmatšatši Ramawela, Rudi Van Der Vyver and Senthil Gopinath © 7 Colors Communications

COLLABORATE AND COMPETE,

IT’S POSSIBLE!

Meetings Africa 2018 was themed “shared economies”.

ictor Kgomoeswana, African business specialist and MC, lead a panel discussion unpacking the theme that included Sisa Ntshona, CEO of South African Tourism; Rudi Van Der Vyver, CEO of SAACI; Mmatšatši Ramawela, CEO of TBCSA; and Senthil Gopinath, regional director Middle East of ICCA. Business and government are driving this discussion, looking at ways of meeting the needs of regions and the continent as a whole. “Collaboration is the key to the success of business going forward,” said Sisa. The advancement of technology is making the world a much smaller space and the world looks at Africa as one space – what happens on the continent influences everyone. Key to competing as a continent is collaboration, shared economies and delivering on competencies. Rudi said old-school thinking was very competitive; however, South Africa and Africa are already starting to embrace their shared economies across cultural and business sectors. While some multinational

hotel groups have a footprint in Africa, they try to source locally. And there is space for small and medium enterprises alongside the bigger groups as they are the backbone of driving culture. “Also, as Africans, we need to be proud of what we’re offering the world. We are worldleaders, not just world-class, in some areas. Confidence is key. We need to be proud of being African,” he stressed. Mmatšatši agreed that there should be more emerging entrepreneurs in the business space. “We have a lot to share with the world and our colleagues in the rest of the continent. They look to South Africa and need to know they have colleagues they can join hands with. We are a continent rich in culture and heritage. However, a lot of areas are undeveloped and it will take a lot of work to make progress,” she explains. For this to happen, Sisa said, one’s outlook has to be one of abundance not scarcity. A region’s propensity to collaborate and partner is higher when it considers it is part of a growing

A range of training and mentorship programmes will show people that it is doable, and the transfer of skills and knowledge will ensure businesses are comfortable with what they know and clients will, in turn, become more comfortable to book events in Africa. A common perspective leads to collaboration and the solutions cannot come from government alone.

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All images © 7 Colors Communications

economy rather than a struggling one. Senthil said regions like the Middle East and even Europe have a fairly simple strategy of regional synergy. He sees cooperation and competition as fitting well together as regions share expertise while competing on unique selling points. He proposed a tagline of “enhance, educate and enhance business intelligence”, utilising the different strengths of countries in a region. Identifying the stumbling blocks to shared economies is important, added Mmatšatši. A pressing challenge for the broader travel tourism industry is the difficulty of intra-Africa travel. The AU is looking at open skies in Africa, to make it possible for African airlines to collaborate with each other. Another challenge is the need for training in Africa, especially in the business-events sector, added Rudi. SAACI is working with a few training providers and has the membership base, platform and reach into Africa to provide training to push up standards. The association is

looking at pulling together specialists in different regions for this purpose and has undertaken a skills gap analysis in several areas. Rudi said a range of training and mentorship programmes will show people that it is doable, and the transfer of skills and knowledge will ensure businesses are comfortable with what they know and clients will, in turn, become more comfortable to book events in Africa. A common perspective leads to collaboration and the solutions cannot come from government alone, they also require the private sector to combine resources to remove certain barriers, panellists agreed. Sisa emphasised the “conferencing with a purpose” approach and urged greater efforts to leave behind a legacy that lasts long after the event. Part of this legacy is exposing hidden gems around the country. While events need to be commercially viable, Sisa wants to see the impact of events go further afield than Sandton. Collaboration starts with intent, pointed out Sisa. With the new president,

Cyril Ramaphosa, focusing on tourism during his State of the Nation Address, there is a need for the country and the continent to think beyond being resource-driven economies towards becoming services economies, a big transition. “As Africans it’s very important we rise up and take Africa forward. We need to push the AU hard to drive the tourism agenda. Our new president has put tourism front and centre and we need to ensure he knows what we need for him to advance tourism going forward,” adds Mmatšatši. Victor asked Rudi what the low hanging fruit is for next year’s Meetings Africa: “From an association perspective we’re the ‘Southern African’ association and we’re linking up, as public and private sector members, with global associations to cross boundaries and open up trade channels,” he explains. He cites Rwanda as an example of countries that have shown how they can upgrade infrastructure in a relatively short timeframe.

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BUSINESS EVENTS BENEFIT FROM

SHARED ECONOMIES

Talking business is what Meetings Africa is all about and experts in industry shared their insights at various educational events across the show.

ashid Toefy, deputy directorgeneral of economic developments for the Western Cape government, lead a panel discussion on how the shared economy affects business events. Joining the discussion were Senthil Gopinath, regional director Middle East of ICCA; Raymond Ledwaba, CEO of IT Thynk Smart Solutions; and Byron Moorgas from Always Innovative Solutions. Rashid set the tone saying that trust, transparency and authenticity are required for shared economies, with tourism a particularly client-facing and technology-facing industry. He also wants to see businesses continue to focus on the triple bottom line: profit, people and planet.

Synergies Senthil said that from a meetings industry and ICCA perspective, it’s all about blending expertise and bringing

synergies together. “You see new entrants in the market, brands and products, and competition and cooperation are being seen more. It makes the industry stronger and longer lasting. Knowledge sharing develops day by day and the economic impact becomes stronger. It’s a key driving force in the meetings industry,” explained Senthil. The diversity of the continent is Africa’s strength, says Senthil, adding, “Each country has its own USPs, strengths and weaknesses. When we share each other’s strengths, we make it happen as one continent. The expertise goes back many years. What we need from each country is to share your expertise and market with the rest of the world.” Raymond said that if one looks at the challenges that Africa faces, it is a fertile ground to solve problems and issues through shared economies. “Some

60% of the population of this continent is unbanked, so we shouldn’t look to solve these problems in isolation as it would take millennia. The idea that your cell phone number can be your bank account, for example, is powerful. The success of M-Pesa is a great example showing how a telecoms company is solving a banking problem,” he noted. “We find that we can leapfrog at times and lead at others,” said Byron.

Tools •

Skills-sharing is a big problem, said Raymond. He looks to connect with universities and unemployed youth to bridge the skills gap and provide opportunities to gain real experience and exposure in the IT sector. Byron said that innovation comes from data sharing, with students often coming up with innovative products and solutions.

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25 All images © 7 Colors Communications

Byron Moorgas and Rashid Toefy •

•

Data sharing is another topical issue, with Byron’s company, which includes TomTom, making data from their mapping platforms available to a wider audience in the form of traffic and navigation information, and in so doing helping government, consumers and business to optimise their travel daily. Data sharing or co-creating is particularly difficult cross-borders, added Raymond, as countries see their data as their personal IP. Regulation adds another level of complexity. Data mining also requires training and focus, as some people effectively mine the data that is already available to them while others don’t.

Raymond Ledwaba •

•

Matchmaking from an event point of view is very important, added Byron. As visitors don’t usually have time to visit every stand, organisers who can match visitor to exhibitor is priceless. This extends to include matching corporates to best fit small or community business. Technology is already impacting the business-events industry, with digital features like 3D, meetings and diary management tools and apps improving connectivity.

and events. While Meetings Africa takes place at a business centre like Sandton Convention Centre, he’s seeing more events take place in townships or car parks being transformed into a meeting space. He urged industry to keep up with these trends. Raymond agreed, adding that lecture halls, examination centres and universities should utilise space differently to generate extra income. “A university can be a property business as well as a place of higher education,” he noted.

Spaces

Solutions

Rashid said he’s seeing more nontraditional areas being used for meetings

There is no “cut and paste” or “one size fits all” solution. Raymond said one cannot expect a solution that works well in one market to produce the same results in another. “You need to localise solutions and don’t leave people out,” he explained. He says the success of a business is reliant on customers with money and who are healthy, spending that money on your business – solutions need to result in these outcomes. Senthil said that innovation may start as a disrupter but later be accepted as a solution. Rashid emphasised the need to adapt to stay in business. He looks at trends and says they come with inevitable changes, with some industries falling by the wayside if they have failed to adapt. Panellists were encouraged to see how the theme has been embraced on the floor of Meetings Africa, with exhibitors and visitors sharing thoughts, engaging and carrying the message forward.

Senthil Gopinath, Raymond Ledwaba, Byron Moorgas and Rashid Toefy

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GREEN STAND AWARD WINNERS

2018 marks the 6th year and edition of the Green Stand Awards at Meetings Africa.

Cape Town and Western Cape Convention Bureau © 7 Colors Communications

he objective of the awards is to give recognition to the exhibition stands that reflect the implementation of event greening principles under the overarching theme of promoting sustainability. All exhibition stands at Meetings Africa were eligible for the award. Preparation and participation is also encouraged. Naturally, there’s often a positive correlation between active preparation and participation by those companies who intend to compete for the award and winning, with a written motivation assisting the judges with their decision.

Criteria: The stand adjudication considers the following criteria: Design, Materials, Operations, Transportation, Communication & Policy, Beyond Green, and Innovation.

Winners: • •

•

Small stand winner – CSIR International Convention Centre Small stand runner up – Faircity Hotels & Apartments Medium stand winner – Shai Boi Project Management

• •

Medium stand runner up – The Forum Medium stand special mention – Double Tree

•

Large stand winner – Cape Town & Western Cape Convention Bureau Large stand runner up – Limpopo Tourism Agency

•

Small Stand Winner: CSIR – While it was a striking stand, it is commendable that most of the stand was reused materials from previous years, and even included recycled pallets and plants from their gardens. With energy efficient lights and limited collateral, they kept their footprint light, while still making a statement. Medium Stand Winner – Shai Boi: As a new participants of Meetings Africa, they embraced the concept of greening their stand through the use of Xanita

board made from recycled material. LED lighting, a single fridge unit, limited LED display screens, low energy - low impact activations all contribute to a low energy consumption on site. Also, limited brochures and no gifting. Large Stand Winner - Cape Town & Western Cape Convention Bureau: They had an integrated design and thinking to ensure the long-term sustainability and limited negative impact of their stand. This included elements of reuse from previous years, recycled and recyclable materials, low energy lighting and modular design. With the drought in Cape Town they had a focus on water saving, with no real flowers on their stand, but rather Xanita board proteas. Many thanks to the judges: Tshepo Maseko, Mmabatho Sikhakhane, Morwesi Ramonyai, and Rudi van der Vyyer.

There’s often a positive correlation between active preparation and participation by those companies who intend to compete for the award.

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EVENT GREENING MADE EASY

Greening your business event using eco-friendly botanical options can be daunting, luckily, a Joburg-based business solutions company is here to help.

ike most small business’s Dandylion started with a small idea and developed into a great, green vision that just didn’t go away. Once the seed was planted, there was no option but to execute, build and realise the dream. Dandylion began during spring 2012. As with all things growing, strong roots are the foundation of success. With 20 years’ experience in the gardening industry, Dandylion’s critical point of differentiation is growing & sourcing the best quality plants throughout South Africa. Gifts consist of seed, bulb and plant innovations from as small as a seed to as big as a tree; accommodating all budgets. Deliveries are done to all major centres in SA and care instructions accompany all orders. Dandylion introduces ‘non-gardeners’ to the wonderful world of plants. Successfully growing or caring for a green gift, results in intense joy and satisfaction. The anticipation of waiting for seed to germinate or a bulb to bloom, far supercedes the

10 Bevan Road, Sandton, Johannesburg, 2128 T. +27 83 400 9975 E. donvae@dandylion.co.za www.dandylion.co.za

instant gratification demanded by the modern world. Dandylion seeks to dirty your desk and bring a small piece of nature into the work environment! Dandylion’s dedicated horticulturists offer expert advice for clients’ specific event and budget. Dandylion offers turn-key solutions that meet the growing demand for eco-friendly alternatives. Its personalized, living approach offers gifts that grow and last – ensuring you and your company remain ‘top-of-mind’ for weeks, months and possibly even years.

From seed to centrepiece, Dandylion customises growing gifts for corporate events, conferences and brand activations.

Dandylion Green Business Solutions | A fresh approach Dandylion’s passion is pairing clients brands with eco-wise, growing gift solutions. From seed to centre-piece, Dandylion customises growing gifts for corporate events, conferences and brand activations. Our range is purely botanical in nature (flower, vegetable, herb and tree options), consisting of seed, bulb and plant innovations. Dandylion’s horticulturists combine botanical know-how with the practicalities demanded by corporate clients. Seasonal green possibilities are uniquely tailored to suit the client theme, brand and budget. In summary, Dandylion makes going GREEN easy!

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The Blue Bay Lodge and Resort’s lounge area overlooking the ocean © Angelique Smith

CAPE WEST COAST Known for its scenic inland beauty and azure seascapes, the Cape West Coast is a hidden gem that’s ideal for small meetings and conferences.

tretching from the outskirts of the Mother City to as far as the border of the Western Cape at Touws River, the Cape West Coast is renowned for its beautiful Cedarberg Mountains with its centuries-old rock art, and its unspoilt coastline with quaint, welcoming fishing villages like Lambert’s Bay, Paternoster, Saldanha and Langebaan. It is also a seafood mecca, with a host of gourmet restaurants along the shore – not to mention home to the West Coast National Park where visitors can take in the beauty of the spring flower spectacle annually. Although it’s a well-developed and growing tourist region, the Cape West Coast is not the first place a planner searches for venues. That said, it is ideal for corporate meetings and getaways, small conferences and team building

activities, with some unique and quality meeting and function spaces along the coast and farther afield. Some of these are the likes of Russels on the Port in Velddrif, which caters for up to 100 guests – perfect for cocktails or banquets or Evita se Perron in Darling, holding up to 100 in an iconic theatre setting.

Key Venues !Khwa ttu A project dedicated to San culture and education, !Khwa ttu not only shows visitors the ins and outs of San culture, but it has a myriad other activities including trail walks, galleries and exhibitions, guided San tours, and a restaurant and lodge on site with luxury guest houses or tented camps to choose from. The venue’s facilities cater to special events and conferencing, with a

modern conference venue holding between 10 and 50 delegates. www.khwattu.org Thali Thali Game Lodge A three-star lodge nestled on the West Coast complete with African wildlife, luxury chalets or tented experiences, a nature reserve and even archery lessons, Thali Thali has it all. The venue offers warm, local food in their restaurant including traditional potjiekos on Sundays. They cater to conferences, celebrations, and special functions, and can hold up to 100 guests in their marquee, as well as multi-media and catering facilities on site. www.thalithali.co.za Blue Bay Lodge and Resort An elegant resort in Saldanha, Blue Bay Lodge and Resort is only metres from

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the beach and is ideal for hosting a relaxing conference or incentive trip. The venue has a tennis court, swimming pool and gym, as well as kids area, hiking and cycle trails, and more. Their meeting venues can cater to up to 90 delegates in inspiring, sea-facing rooms, and include audio-visuals, team building and other conferencing options. It is situated in a central location near most of the regionâ&#x20AC;&#x2122;s attractions. www.bluebaylodge.co.za

Blue Bay Lodge and Resort Meeting Space

Area (m2)

Cinema

Classroom

U-Shape

Oyster Catcher Room

6.5m x 12m

Flamingo Room

5m x 11m

Pelican Room

5m x 11m

Banquet

Incentive Travel Products As one can surmise, there is all manner of natural beauty to explore in the region such as the Cape West Coast Biosphere Trails, and themed West Coast Way routes exploring culture, scenic beauty, food, mountains and a newly created wild route. Other places of note worth visiting are Darling Brew for beer tasting, yacht cruises along the coast, vexploring The Fossil Park, or any number of laid back or adventure sports such as golf, sailing, wind surfing, stand up paddling, and scuba diving. Club Mykonos Casino is also a great place of entertainment for those in search of bright lights and night life.

An elegant resort in Saldanha, Blue Bay Lodge and Resort is only metres from the beach and is ideal for hosting a relaxing conference or incentive trip.

Thali Thali Game Lodge

Climate

Contacts

The climate in the Cape West Coast is typically Mediterranean, with warm, dry summers and mild, moist winters.

Access Cape Town International Airport is the entry point to the region, with most locations in the West Coast region no more than two hours outside of the city.

South African Rand (ZAR)

US Dollar (USD)

Euro (EUR)

Chinese Yuan (CNY)

50.00

4.12

3.33

25.94

*Information correct as of February 2018

Cape Town & Western Cape Convention Bureau Tel: +27 (0) 21 487 8600 Email: conventionbureau@ wesgro.co.za Web: goto.capetown/conventions

West Coast Way Tel: +27 (0) 86 132 1777 Email: info@westcoastway.co.za Web: www.westcoastway.co.za

Currency and Exchange Rate

Flowers of Darling ÂŠ Catherine Browne - The Botanical Society of South Africa

Wesgro Email: hello@wesgro.co.za Web: www.wesgro.co.za | goto.capetown

Darling Tourism Tel: +27 (0) 22 492 3361 Email: info@darlingtourism.co.za Web: www.darlingtourism.co.za

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MOROCCO A go-to event destination in North Africa, with a myriad incentive experiences to delight the senses.

unique destination that does not disappoint, Morocco is a growing leader in business events in the MENA region. Tourism is a major industry, and offers a plethora of experiences to consume the senses. These range from natural to cultural and historical, such as the Atlas Mountains and Sahara Desert, the country’s renowned souks, and Roman ruins like Volubilis. In response to the growth in tourism and conferencing in the country, a number of new hotels have been planned, with Morocco World News reporting that 52 hotel constructions were set to take place, 22 of which were completed in 2017. Thanks to its proximity to Spain, Portugal and France, Morocco is a sought after destination for meetings and conferences in North Africa. It has two international conference centres and numerous other venues across the country’s cities and business hubs including Rabat, Casablanca, and Marrrakech. Meetings Morocco is the country’s annual flagship business events trade show which takes place in January. One of the most notable international events to have taken place here is the United Nations Climate Change Conference of the Parties (CoP22) in November 2016, with almost 50 000 delegates converging on Marrakech.

Traditional Moroccan Artchitecture © Annie Spratt

Key Venues

Palmeraie Conference Centre Marrakech Meeting Space

Configurations

Plenary

Atlas

1 500m

1 500 theatre 1 200 banquet 1 500 cocktail

Toubkal / Tichka / Siroua

504m2 5.76m ceiling height

500 theatre 400 banquet 300 classroom

Borj Meeting Rooms 1 – 8

22–32.7m2

25 theatre 10-20 classroom 15 u-shape

Oliveraie / Roseraie

201.4m2 3.3m ceiling height

220 theatre 300 cocktail 120 classroom

Orangeraie / Palmeraie

194.2m2 3.4m ceiling height

220 theatre 300 cocktail 120 classroom

Orion Space (marquee)

1 800m2 3.80m height

1 500 banquet 1 800 cocktail

Palmeraie Conference Centre Marrakech The exquisite Centre International de Conferences de la Palmeraie (CICP) in Marrakech is a new-generation palace with old-world charm. It has state-of-the-art, conferencing facilities with a convention area of 4 000m2 floor space. CICP can hold between 50 and 1 500 delegates in its flexible configurations, and offers over 10 boardrooms for smaller meetings, and a number of gallery spaces for exhibitions. www.palmeraiemarrakech.com

BUSINESS EVENTS MADE EASY

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Tensift-El Haouz in Marrakech, Morocco © Kees Kortmulder Corum Rabat Convention and Exhibition Centre Mohammed VI Meeting Space

Configurations

Plenary

Ballroom (Paris, Madrid and London meeting rooms combined)

700m2

850 theatre 1 000 cocktail 250 classroom

New York Auditorium

fixed seating

528 theatre

10 Breakout Rooms (ground and first floor)

280m2 (total) 40-55m2 (individual)

30-35 theatre 16-18 classroom

Exhibition/Reception Hall

1 350m2

16-20 stands of 9m2

Esplanade

1 500m2

1 500 theatre 1 400 banquet 2 000 cocktail

Corum Rabat Convention and Exhibition Centre Mohammed VI The beautiful Corum Rabat Convention and Exhibition Centre Mohammed VI is operated in conjunction with L’Amphitrite Palace. It is conveniently located in Skhirat between Morocco’s two business hubs: Casablanca and Rabat. The venue offers 1 350m2 of floor space in its main Auditorium, and can accommodate up to 1 500 delegates. The luxury hotel also lends itself to smaller meetings, with intrinsically Moroccan design touches that captivate the eye. www.lamphitrite-palace.com

Incentive Travel Products A land that caters to the exotic tourist experience, Morocco provides a myriad incentive possibilities. Visits through the many labyrinthine streets of the old portions of the cities are popular, where explorers can exercise their senses in the colourful souks and pristine botanical gardens. Camel treks through the Sahara Desert are also a must, with some DMCs offering adventure experiences along the same path of the Paris-Dakar Rally. Meet the indigenous Berber people, rock the Kasbahs – quite literally – or opt for a beach vacation in Taghazout, one of the best surf spots in the world.

Climate Morocco has a warm, subtropical climate, cooled by breezes from the Atlantic and Mediterranean. Temperatures in the interior are not as mild, with cold winters and hot summers.

Currency and Exchange Rate

Access The most well-known airports servicing Morocco are Mohammed V in Casablanca, and the Marrakech Menara Airport in the south. Airlines flying to Morocco include:

• • • • • • • •

Air France British Airways EgyptAir Emirates Etihad Airways eurowings Iberia Kenya Airways

• • • • • • •

KLM Lufthansa Qatar Airways Saudia SWISS Air TAAG Angola Airlines Turkish Airlines

Moroccan Dirham (MAD)

South African Rand (ZAR)

US Dollar (USD)

Euro (EUR)

Chinese Yuan (CNY)

50.00

65.64

5.41

4.42

34.20

*Information correct as of February 2018

Contacts Morocco Tourism Web: www.visitmorocco.com Ministry of Tourism Tel: +212 5375 77800 Web: www.tourisme.gov.ma

EVENTS TO DIARISE

MARCH HBS AFRICA BUSINESS CONFERENCE 2–4 MASSACHUSETTS, USA HOBBY-X 2–5 JOHANNESBURG, SOUTH AFRICA INTERNATIONAL TRADE FAIR OF MEDICAL DEVICES 2–5 ALGIERS, ALGERIA THE BIG 5 SAUDI 5–8 JEDDAH, SAUDI ARABIA INTERNATIONAL YOUTH LEADERSHIP CONFERENCE INDIA 5 – 10 GOA, INDIA CAREER INDABA 6–7 JOHANNESBURG, SOUTH AFRICA AFRICABUILD LAGOS 6–8 LAGOS, NIGERIA THE BLOCKCHAIN AFRICA CONFERENCE 8–9 JOHANNESBURG, SOUTH AFRICA ICMEI 2018 9 – 11 HONOLULU, HAWAII NIGERIA MANUFACTURING AND EQUIPMENT EXPO 13 – 15 LAGOS, NIGERIA BAUMA CONEXPO AFRICA 13 – 16 JOHANNESBURG, SOUTH AFRICA

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IOT FORUM AFRICA 14 – 15 JOHANNESBURG, SOUTH AFRICA

AFRICA PCR 25 – 27 CAPE TOWN, SOUTH AFRICA

ECOMMERCE MONEYAFRICA CONFEX 14 – 15 CAPE TOWN, SOUTH AFRICA

CIES 2018 25 – 29 MEXICO CITY, MEXICO

SIGN AFRICA CAPE TOWN 14 – 15 CAPE TOWN, SOUTH AFRICA NAIROBI INTERNATIONAL EDUCATION FAIR 16 – 18 NAIROBI, KENYA INTERNATIONAL CONFERENCE ON NUTRITION AND GROWTH 17 – 19 PARIS, FRANCE CSAE CONFERENCE 18 – 20 OXFORD, UNITED KINGDOM MIDDLE EAST COATINGS SHOW 19 – 21 DUBAI, UAE SECUREX WEST AFRICA 20 – 21 LAGOS, NIGERIA IT&CM CHINA 20 – 22 SHANGHAI, CHINA CTW CHINA 20 – 22 SHANGHAI, CHINA ICIN CONFERENCE 20 – 22 PARIS, FRANCE

AGROFOOD NIGERIA 27 – 28 LAGOS, NIGERIA POWER AND ELECTRICITY WORLD AFRICA 27 – 28 JOHANNESBURG, SOUTH AFRICA THE SOLAR SHOW AFRICA 27 – 28 JOHANNESBURG, SOUTH AFRICA THE WATER SHOW AFRICA 27 – 28 JOHANNESBURG, SOUTH AFRICA DEVCONF 27, 29 JOHANNESBURG AND CAPE TOWN, SOUTH AFRICA INTERMODAL AFRICA 27 – 29 BEIRA, MOZAMBIQUE THE RAND SHOW 30 – 8 APRIL JOHANNESBURG, SOUTH AFRICA

EVENTS TO DIARISE

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AFRICA POSITIVE PSYCHOLOGY CONFERENCE 4–7 POTCHEFSTROOM, SOUTH AFRICA DUBAI INTERNATIONAL DENTISTRY CONGRESS 4–7 DUBAI, UAE INTERNATIONAL CONFERENCE ON PROTEOMICS AND BIOINFORMATICS 9 – 11 DUBAI, UAE INTERNATIONAL WINELANDS CONFERENCE 11 – 13 STELLENBOSCH, SOUTH AFRICA ILTM AFRICA 15 – 17 CAPE TOWN, SOUTH AFRICA SME AFRICA 16 – 17 JOHANNESBURG, SOUTH AFRICA SIGN AFRICA EXPO 19 – 20 DURBAN, SOUTH AFRICA

SA INTERNATIONAL CONFERENCE ON EDUCATIONAL TECHNOLOGIES 23 – 25 PRETORIA, SOUTH AFRICA AFRIKABURN 23 – 29 TANKWA, SOUTH AFRICA NEXT GENERATION TELECOM SUMMIT 23 – 25 LUSAKA, ZAMBIA A’SAMBENI AFRICA BUSINESS TOURISM EXPO 24 – 28 BULAWAYO, ZIMBABWE ZIMBABWE INTERNATIONAL TRADE FAIR 24 – 28 BULAWAYO, ZIMBABWE HEALTHCARE TRAVEL EXPO 25 – 27 KIEV, UKRAINE DECOREX CAPE TOWN 27 – 1 MAY CAPE TOWN, SOUTH AFRICA

MAY

AFRICA TRAVEL WEEK 18 – 20 CAPE TOWN, SOUTH AFRICA

FOOD AND HOSPITALITY AFRICA 6–8 JOHANNESBURG, SOUTH AFRICA

WORLD TRAVEL MARKET AFRICA 18 – 20 CAPE TOWN, SOUTH AFRICA

HOSTEX 6–8 JOHANNESBURG, SOUTH AFRICA

IBTM AFRICA 19 – 20 CAPE TOWN, SOUTH AFRICA

IFEA 6–8 JOHANNESBURG, SOUTH AFRICA

SPORTS AND EVENTS TOURISM EXCHANGE 18 – 20 CAPE TOWN, SOUTH AFRICA

THE DRINKS CABINET 6–8 JOHANNESBURG, SOUTH AFRICA

ARABIAN TRAVEL MARKET 22 – 25 DUBAI, UNITED ARAB EMIRATES

CONTRACT FURNISHINGS AFRICA 6–8 JOHANNESBURG, SOUTH AFRICA TEA AND COFFEE AFRICA 6–8 JOHANNESBURG, SOUTH AFRICA AFRICA’S TRAVEL INDABA INDABA 8 – 10 DURBAN, SOUTH AFRICA WESTERN CAPE PROPERTY DEVELOPMENT FORUM 10 – 11 CAPE TOWN, SOUTH AFRICA WE ARE AFRICA 14 – 17 CAPE TOWN IMEX FRANKFURT 15 – 17 FRANKFURT, GERMANY AFRICAN UTILITY WEEK 15 – 17 CAPE TOWN, SOUTH AFRICA NAMPO HARVEST DAY 15 – 18 BOTHAVILLE, SOUTH AFRICA AFRICA CONSTRUCTION AND TOTALLY CONCRETE EXPO 16 – 17 JOHANNESBURG, SOUTH AFRICA MAMAMAGIC – THE BABY EXPO 17 – 20 JOHANNESBURG, SOUTH AFRICA SECUREX 22 – 24 JOHANNESBURG, SOUTH AFRICA

APRIL

ASSOCIATIONS NEWS

UFI: EXHIBITION INDUSTRY EXPECTS SOLID GROWTH The 20th edition of UFI’s Global Barometer for the exhibition industry reports strong results for 2017 and very good prospects for 2018. The top business issues remain the state of economy in home markets, and global economic development. This edition’s data is based on input from a record 290 participants from 53 countries and regions. The barometer shows that 44% of companies in the industry increased their operating profit in 2017 and over 70% of companies anticipate revenue growth for 2018. Results also indicate a large majority of companies are looking to develop new activities and considering investments. The majority of companies are expected to generate up to 10% of revenue from new business models within five years, with 38% of companies planning to develop operations in at least one additional country. “Globally, the exhibition industry is growing at a healthy rate… new business models are under development, and many players in the industry expect them to deliver a relevant share of their company’s revenues in the coming years,” says Kai Hattendorf, UFI Managing Director/CEO.

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Carol Weaving Chairperson of AAXO

TECHNOLOGY – THE GAME CHANGER OF EXHIBITION EXPERIENCES In this day and age, personalisation and experience are massive in marketing and communication, which covers exhibitions too. More than ever, visitors are looking for an experience when they attend exhibitions. Technology is the game changer changing the landscape of exhibitions as we know it. New technologies are being introduced continuously to create enhanced interactivity and different ways to model, present and stimulate the exhibition visitors. Recent trends include Audio Visual (AV), Augmented Reality (AR) and Virtual Reality (VR), to name a few. AV is the easiest way to incorporate experience into your exhibition. It brings a live event experience to exhibitions and draws visitors in as it simultaneously speaks to both your sight and sound senses and therefore stimulates response. It has incredible possibilities that will create unforgettable impressions for your visitors – without blowing your budget. AR, on the other hand, expands our physical world by adding layers of digital information onto it, creating a

new reality - the next step to thrilling your visitors. For instance, Lumi’s Event App has a host of capabilities like creating real-time audience polls and allows for proximity beacons to enhance engagement on the exhibition floor. New AR on the market creates audio descriptions for sight-impaired visitors while another translate labels for non-English speakers. And then there is VR technology. It creates a convincing, simulated, interactive world for the user/visitor. Definitely a wow-experience that can be incorporated in your stand, with good planning and alignment with the exhibition organiser. Through the evolution of AV, AR and VR, exhibition organisers are able to create an unforgettable experience that delights visitors, works well on social media and therefore encourages social sharing. These aspects build the reputation of the exhibition organiser and attract exhibitors, visitors and sponsors to your space because the experience your exhibition offers is better.

ASSOCIATIONS NEWS

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Chief Executive Officer at SAACI

FAREWELL TO CAROL MACNAB If you attended any SAACI KZN event since 2002, chances are you were greeted with a warm smile and offered helping hand by Carol MacNab. This dynamic, nurturing and highperforming lady has been a true asset to SAACI KZN and served faithfully on the committee for over a decade! Sadly, we are bidding farewell to Carol as she is finally retiring from the committee after so many years of dedicated service. As a daughter, mother and highly-educated individual, Carol was always destined to be an educator and leader. Coming from the hotel industry, Carol joined the team at the Durban International Convention Centre in March 1997, even prior to its official opening. During her time at the Durban ICC, Carol was a vital and instrumental member of the Marketing and Sales Department, heading up the International Marketing team in the role of International Marketing Manager. Carol worked behind the scenes to implement many new processes and worked on innumerable proposals to win major events for the City and Province.

Together with industry partners and local and international committees, Carol helped secure some of the top major conventions that put both the City and the Durban ICC on the global events map. These conferences included the 19th Annual Rotary International Conference (June 1998), Conference of the Non-Aligned Movement (August 1998) and 13th International Aids Conference (July 2000) to name a few. From the Durban ICC, Carol went on to work with The Conference Company for over six years before joining the Gateway Hotel in 2014. We wish to express our heartfelt gratitude to Carol for the contribution she has made to the conference industry and the wonderful legacy she has left behind for others to enjoy. Carol, we sincerely appreciate all your hard work and determination and for being the special person you are to so many colleagues, delegates, graduates and friends over the years. We salute you for your devotion and dedication; you have made an invaluable contribution to the convention and hospitality industry in South Africa and you will be truly missed.

SPONSORED MEMBERSHIP FOR EGF The South Africa National Convention Bureau (SANCB) is taking steps to help black-owned SMEs in the MICE industry grow and develop. To this end, they are sponsoring membership fees to the Event Greening Forum for 10 successful candidates. These are: • 100% subsidy of membership fees in the 1st year (2018) • 50% subsidy of membership in the 2nd year (2019) • 30% subsidy of membership fees in the 3rd year (2020) To meet the criteria to apply, a business needs to demonstrate that it is: • A black-owned SME (minimum 51% of the business is black-owned) • Involved in the businessevents industry • Committed to becoming more sustainable • Cannot easily afford to pay the EGF membership fees (turnover is less than R5-million/year) If you meet the criteria and would like to apply, contact Lynn McLeod on +27 (0)82 891 5883 or email lynn@eventgreening.co.za

Photo by Annie Spratt on Unsplash

Rudi Van Der Vyver

DIRECTORY OF ADVERTISERS

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INSIDE BACK OVER T.

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CONTACTS Cover Image: Large Stand Winner - Cape Town & Western Cape Convention Bureau: Green Stand Awards at Meetings Africa © 7 Colors Communications Publisher: Lance Gibbons lance@filmeventmedia.co.za Editor in Chief: Katie Reynolds-Da Silva katie@filmeventmedia.co.za Assistant Editor: Kim Crowie kim@filmeventmedia.co.za

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Dandylion Green

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Writer: Susan Reynard susan@filmeventmedia.co.za Head of Design: Sheree Steenkamp sheree@filmeventmedia.co.za Special Projects Designer / Illustrator: Lauren Smith lauren@filmeventmedia.co.za Junior Designer: Caitlin Perrett caitlin@filmeventmedia.co.za Business Manager: Coleen Tapson coleen@filmeventmedia.co.za Production Manager: Aayesha Parker aayesha@filmeventmedia.co.za Traffic Manager: Tamlyn Peters tamlyn@filmeventmedia.co.za Data Manager: Ricky Ortell info@filmeventmedia.co.za Regent Square, Block A, Ground Floor Doncaster Road, Kenilworth, 7745 Tel: +27 21 674 0646

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Expo Centre PAGE 03

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DISCLAIMER: Opinions expressed in The Event do not necessarily represent the official viewpoint of the editor or the publisher, while inclusion of adverts/ advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.

20 - 22 March 2018

Shanghai • China Shanghai Convention & Exhibition Center of International Sourcing

THE WORLD IS BUYING MICE IN CHINA ARE YOU? Source IT&CM China’s wide range of destinations and solutions on us! Whether it’s for inbound, outbound and domestic business, it’s all here.

Estimated USD212 million procurement value generated on the show floor! FOCUS ON THE CHINA MARKET The one annual trade event dedicated to showcasing ready MICE destinations, products and services from across China and around the World.

SOURCING EFFICIENCY Our optimal business matching system ensures up to 100% of your business appointments can be scheduled ahead of the event to maximise your discussions on-site.

PRIORTY HOSTING CONSIDERATION FOR THE EVENT READERS! For MICE and Association Buyers Only!

Successful applicants enjoy hosted flights and accommodation in Shanghai, and full buyer privileges.

APPLY AT www.itcmchina.com/hostme/theevent KNOWLEDGE GOALS Curated educational sessions by renowned experts on key topics impacting the industry. Benefit from our keynote address, a dedicated Association Day, Campfire Knowledge Sessions, and more.

NETWORKING OPPORTUNITIES From hosted luncheons, dinners, cocktails and late night functions, to pre- & post-event tours, and buyer-only lounges. Come benefit from the ultimate IT&CM China experience.

International Delegates buyers.itcmchina@ttgasia.com | (65) 6395 7575 China Delegates itcmchinabuyers@citsmice.com.cn | (86) 10 8522 7997 Organised By 主办单位:

Supported By 支持单位:

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ID: ITCMCH www.itcmchina.com

FRANKFURT 15–17 MAY 2018

IT’S 2018. IT’S TIME TO PRESS FOR PROGRESS We’re currently experiencing a seismic shift in attitudes towards gender inequality. A culture of silence and tolerance is drawing to an end. A new movement has begun No wonder then that this year International Women’s Day is calling women – and men – to “Press for progress”. It’s time to be proactive in making change happen. How WE are pressing for progress This year IMEX in Frankfurt is launching a new conference – She Means Business. This inspiring meeting of women (and men) takes place on EduMonday, 14 May. Speakers from diverse backgrounds including science and tech, media, finance, cardiology and the UN will address the issues faced by women today. Through conversation, collaboration and learning, we believe we can shed new light on an old debate.

Press for progress. Come to IMEX – and She Means Business. Register today at imex-frankfurt.com

#IMEX18 In partnership with tw tagungswirtschaft and supported by H-Hotels