DAILIES
AFRICA MIDDLE EAST
BROUGHT TO YOU BY
SUNDAY 21/08
CREATIVE WEEK DURBAN 15 - 21 AUGUST 2016
NEW LOERIES CHAIRPERSON ANNOUNCED
MARKETER OF THE YEAR AWARDED
Y
S
uhana Gordhan, Creative Director at FCB Africa, is the Loeries’ newest Chairperson. She takes over from Neo Mashigo, who completes his two-year tenure this year. The announcement, which was made at the annual Loerie Awards at Durban ICC, was well received. “As a woman, I consider it a privilege to be able to use my own experiences and that of my esteemed peers to invest in, and to inspire other young women coming up in the industry to unleash their own power of creativity and to aim for those Golds and Grand Prix awards,” says Suhana Gordhan. An accomplished creative and the current lead on Wimpy and Coca-Cola in SA, she has already won numerous awards including a Loerie Grand Prix, a Cannes Silver Lion, and a Silver Pixel at The Bookmarks, among others.
Suhana Gordhan
egs Ramiah, Chief Executive of Brand at Sanlam and Santam, has been awarded the prestigious Loeries 2016 Marketing Leadership And Innovation Award. The announcement was made last night at the first awards evening at Durban ICC. It recognizes Ramiah’s astute marketing acumen and
her instrumental role in positioning the Sanlam and Santam brand. “Yegs Ramiah is a worthy recipient and outstanding example of the leadership and commitment to a brand that is required to do something beyond the ordinary,” said Loeries CEO Andrew Human.
What’s Happening
When and Where
DStv Beach Cafe: A great new hub, right on the beach, for meals and drinks. Friday to Sunday. With a DJ every afternoon and lots of fun. Book a table for an agency lunch or pop in for a drink.
06h00 - 16h00 Elangeni Beachfront
Loeries® Registration: Start your delegate programme by registering at the Durban ICC.
09h00 - 18h30 Durban ICC
Joe Ride: Early morning cycle ride on the promenande with Joe Public.
11h00 Start & Finish at the DStv Beach Café
I Heart Loeries® Market: The Loeries brings the best Durban’s craft market to the beach, curated by the I Heart Market.
09h00 - 15h00 Durban Beachfront - Amphitheatre
Loeries® Award Ceremony: Sunday Night Awards at the Durban ICC. No entry allowed after 18h30
17h00 - 18h30 Pre-Awards Cocktails 18h30 - Late Award Ceremony
Channel O Party: The mother of all parties to close Loeries® Creative Week™.
22h00 + eGagasini Lounge
City of Durban is proud to be host city to one of the most powerful and influential creative gatherings in the Brand Communications “ TheIndustry, on the African Continent. The re-staging of the Loerie Awards in Durban and the Province of KwaZulu-Natal will be a major boost to the local economy, with a projected R57 million over the one-week period. The Awards will certainly culminate into one of the best platforms to showcase the city’s rich diversity and natural beauty and also present innovative opportunities to uplift the local creative industry and empower the emerging talent in the city. We anticipate that the influx of the creative experts and leaders from the continent and beyond will also increase the global advertising and filming opportunities for the destination marketing of the city. - Mr Phillip Sithole, Head of Durban Tourism
“
Top Row: Third Row:
LET’S SEE IF YOU GET TO STRUTT YOUR STUFF ON STAGE LIKE WE DID
JHB 55648/OJ/E
DStv Premium. Know Best.
As seen on DStv
Second Row: First Row:
Uzo Aduba, John Cusack, Meryl Streep, Matthew McConaughey, Charlize Theron, Cate Blanchett, Jamie Fox, Margo Martindale Julia Roberts, Bradley Cooper, Gwyneth Paltrow, Leonardo DiCaprio, Viola Davis, Ellen Pompeo, Jon Hamm Ray Donovan Series, Blindspot Series Reserved for you, your traffic lady, her Rottweiler, your ECD and your Hipster/emo juniors (only if you win an award)
Watch anytime, anywhere.
A SNAPSHOT OF THE GRAND PRIX WINNERS CONGRATULATIONS TO LAST NIGHT’S EXCEPTIONAL GRAND PRIX WINNERS! TELL US HOW YOU FEEL! @THECALLSHEETSA @LOERIES #LOERIES2016
Grand Prix / Brand Identity & Collateral Design - Identity Programmes / South Africa / Nando’s / Visual Identity System / Sunshinegun / Nando’s Global Visual Identity System
Grand Prix / Shared Value / South Africa / Nando’s / Nando’s Chickenland / Nando’s “Chicken Run” & “Heartfelt Celebration of South African Design” BROUGHT TO YOU BY
Grand Prix / Newspaper Advertising / South Africa / Electronic Media Network / Channel O / Black River FC / Youth Day
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Grand Prix / Digital & Interactive - Mobile Advertising / South Africa / Diageo / Tusker Lager / Net#workBBDO / Team Kenya
GRAND PRIX AND GOLD WINNERS Prize
Brand
Title
Agency
Grand Prix
Nando’s
Nando’s Global Visual Identity System
Sunshinegun
Campaign Gold
SmartLife
Project Akshar (Alphabets)
FP7/DXB (Part of McCann Worldgroup)
Gold
Iziko Museums of South Africa
The Slave Calendar
Geometry Global Cape Town and Ogilvy & Mather Cape Town
Gold
Nestle Professional
Connect 2016 - Magnetism
Mullen Lowe
Craft Gold
Iziko Museums of South Africa
The Slave Calendar
Geometry Global Cape Town and Ogilvy & Mather Cape Town
Grand Prix
Diageo
Team Kenya
NetworkBBDO
Gold
Go Sport
Champion’s Hijack
TBWA\RAAD
Gold
CANSA
Testi-Monials
FCB Cape Town & Hellocomputer
Gold
KFC
Shakin’ Shakin’
Ogilvy & Mather Johannesburg
Craft Gold
CANSA
Testi-Monials
FCB Cape Town & Hellocomputer
Craft Gold
KFC
Shakin’ Shakin’
Ogilvy & Mather Johannesburg
Gold
HSBC
Global Transfer
J. Walter Thompson Dubai
Gold
Nestle Professional
Connect - Magnetism
Mullen Lowe Johannesburg
Grand Prix
Electronic Media Network
Youth Day
Black River FC
Campaign Gold
Wrigley
Symbiosis - Plover, Cleaner Shrimp, Wrasse
DDB
Campaign Gold
Audi SA
Crumple Zones - School Boy, Ballerina, Soccer Star
Ogilvy & Mather Cape Town
Campaign Gold
Wrigley
French/Portuguese/Japanese
DDB
Campaign Gold
Samsung
Samsung Noise Cancellation Print Ads - Pop, Tarab, Classical
Cheil Worldwide - Dubai
Gold
Coca-Cola
Giraffe
J.Walter Thompson Beirut
Gold
Go Sport
Champion’s Hijack
TBWA\RAAD
Campaign Craft Gold
Wrigley
Symbiosis - Plover, Wrasse, Cleaner Shrimp
DDB
Campaign Craft Gold
McCain
Frozen At Their Best - Lifeguard, Vigilante, Rugby Player
Joe Public Pty Ltd
Campaign Craft Gold
Qatar Islamic Bank
Breaking A Fatal Pattern - Shams, Maataha, Nujoom
Memac Ogilvy
Campaign Craft Gold
IKEA
IKEA. It’s that affordable. - chair, bed, lamp, table, bookcase
Memac Ogilvy Dubai
Grand Prix
Nando’s
Nando’s “Chicken Run” & “Heartfelt Celebration of South African Design”
Nando’s Chickenland
Gold
Different Life (Pty) Ltd
Feel good about life insurance
Different Life (Pty) Ltd
Campaign Gold
Mweb
Mweb - Destination Dale, Nathan, Susan
AAA School of Advertising Cape Town
Gold
Lefty
Seven Deadly Sins
AAA School of Advertising Cape Town
Gold
University of Pretoria
The Secret Society of Liars
University of Pretoria
Gold
Casper Schutte
Ja Oom Nee Oom
Stellenbosch Academy of Design and Photography
Gold
Kotex
Kotex
Stellenbosch Academy of Design and Photography
Craft Gold
Lefty
Seven Deadly Sins
AAA School of Advertising Cape Town
Design
Digital & Interactive
Outdoor & Out Of Home
Shared Value
Student
BROUGHT TO YOU BY
DSTV SEMINAR OF CREATIVITY BRIDGET JUNG, JIMMY SMITH, MARCO CREMONA AND SUSAN CREDLE All images by Alistair Nicoll/2016 Loerie Awards © Gallo Images
Marco Cremona, Google Creative Lab - Lead, Moscow, Russia.
Bridget Jung - Digital Creative Director of Marcel Sydney.
Susan Credle, Global Chief Creative Officer, FCB.
love South Africa’s “Icreative industry
because of its diversity. We have a wealth of gifted young people with vastly different life experiences and stories to tell. - FRAN LUCKIN
“
Jimmy Smith, Chairman, CEO/COO Amusement Park, LA. BROUGHT TO YOU BY
Andrew Human and Jimmy Smith.
03
Susan Credle, Global Chief Creative Officer, FCB.
for instance, allows one to communicate a message more creatively and effectively.
“
Bridget Jung Bridget Jung, Digital Creative Director at Marcel Sydney, shared how advertising is pushing boundaries – but not just how
on the verge of a major “We’re breakthrough in design and engineering.
been more important. “We’re on the verge of a major breakthrough in design and engineering,” Jung said, citing Elon Musk currently experimenting with the same holographic technology portrayed in Iron Man 2. She stressed that tech needs to work for the idea and not vice versa, because ideas are unlimited, and technology can help us attain these ideas.
Susan Credle A woman with a world of advertising knowledge under her belt, Susan Credle, Global Chief Creative Officer at FBC, shared why traditional advertising is still one of the best forms of communication – and why. Basing her presentation on the wise words of Howard Luck Gossage (1917-1969), she explained why his musings have as much pertinence today as they did seventy years ago.
I started seeing all these “Then different people of colour, and in that moment, I was like, that’s a cool world.
To drive one of her points home, she shared how, when growing up in segregated South Carolina, she saw the iconic 1971 Coca-Cola Hilltop ad on TV. “If you noticed, the first shot starts off with three or four white-looking people,” she explained, “Then I started seeing all these different people of colour, and in that moment, I was like, that’s a cool world. That’s awesome. I want to be a part of that. And it changed the way I looked at the world in one 60-second piece of communication…It’s our responsibility to use advertising for good, to show progress, to push things.”
Jimmy Smith Speaking on the importance of ownership in advertising, and how diversity can change the workplace, Jimmy Smith of Amusement Park Entertainment shared his incredible journey through advertising and the life lessons he’s learned along the way. “When you have all these cultures that smash together and collide together with their ideas, magic happens,” he said, adding that when you work in one place with the same group of people, you begin to stagnate – and that’s not good for business. Another important point he made was that hard times are good for you, they’re like the ‘stress wood’ a tree develops to protects itself against the elements as it grows upwards.
Bridget Jung - Digital Creative Director of Marcel Sydney.
so many markets, “With objectives, devices and such incredible diversity, a creative will never learn more than working in advertising in South Africa – which makes it so damn exciting. - Camilla Clerke
“
a platform “Understanding like Snapchat or Pokemon Go,
we’re innovating in today’s world, but how science fiction has influenced the way in which the digital world has evolved over the last few decades. In a presentation called ‘The Science Fiction of Advertising’, she took delegates through a history of sci-fi stories and films that have come to pass, from HG Wells’ World Brain (now known as Wikipedia) all the way to Her starring Joaquin Phoenix, who falls in love with his OS (artificial intelligence). As the gap between sci-fi and reality becomes narrower, ideas have never
“
Marco Cremona, Creative Lead at Google in Moscow, Russia, kicked off the DStv Seminar of Creativity’s afternoon sessions with a riveting talk about the impact technology can have on the advertising world. His opening line – technology is exponential; our ability to learn incremental – set the tone for the presentation where he took delegates through a fascinating look at staying innovative, why a big ego doesn’t work, and the ever-shrinking attention span of the average human (hint: it’s less than that of a goldfish). Taking the 8-second attention span into account, Cremona encouraged attendees to explore each new digital platform their audiences are interested in. Understanding a platform like Snapchat or Pokemon Go, for instance, allows one to communicate a message more creatively and effectively. He stressed the importance of local insight and tone of voice, saying that “niche is the new mainstream”, adding that doing something to affect change in people’s lives is more important than simply telling your story.
“
Marco Cremona
YFM CHAIRMAN’S PARTY an abundance of “There’s talent and creativity,
the challenge is making sure our work is culturally relevant. - Nkanyezi Masango
“
All images by Simphiwe Mkhwanazi/2016 Loerie Awards © Gallo Images
an exciting time – more than ever before, you need “It’s to know what’s hot about just about everything – social,
digital, trends, everything. The minute you stop learning, you’re dead, so it’s a challenge to everyone in the industry to reinvent what they think they know, every single day. - Michelle McKenna
“
BROUGHT TO YOU BY
05
UNILEVER BRUNCH
the Loeries, particularly here in our home base of Durban. It’s all about working together and connecting the world, and creating a brighter future for South Africa!
© Katie Reynolds-Da Silva
© Katie Reynolds-Da Silva
at Unilever feel so “Weprivileged to be associated with
Image by Roy Esterhuysen/2016 Loerie Awards © Gallo Images
Image by Roy Esterhuysen/2016 Loerie Awards © Gallo Images
Image by Roy Esterhuysen/2016 Loerie Awards © Gallo Images
© Katie Reynolds-Da Silva
Image by Roy Esterhuysen/2016 Loerie Awards © Gallo Images
© Katie Reynolds-Da Silva
“
CREATIVE FUTURE MMA SMARTIES AWARDS SCHOLARSHIPS AWARDED T F Creative Future Scholarship aims to assist learners from disadvantaged backgrounds to study brand communication at a tertiary level, and build awareness of the career opportunities available in the creative services sector. Unlike other education funds, the Loeries® Creative Future Scholarship goes to high schools and seeks out talented individuals. Through this process, learners who would otherwise be unaware of the opportunities available to them are given a foothold to enter the creative economy. “In South Africa, we’re acutely aware of the gulf that exists between where we are as a nation and where we want to be, and I believe that the only sustainable way to get there is through investing in the young minds who hold our future in their hands,” says Andrew Human, CEO of the Loeries®.
the SA creative industry for its audacity, humour, “Iandlovefearlessness, and its multicultural melting pot of
“
references and ideas. - Ryan McManus
quality, despite limited budgets really was inspiring and their future is bright. Well-known tech giants Facebook and Vodacom won Enabling Technology Company of the Year and Operator of the Year respectively owing to the scale and rate of mobile innovation relevant to mobile our consumers within their businesses. We were also pleased to award Gorilla Creative Media with Agency of the Year and Yonder Media with Media Company of the Year.” The winning campaigns illustrate a trend towards customer-focused mobile experiences that blend usable technology in new and exciting ways. As a benefit to its brand members, the MMA will be converting the global shortlist into case studies to be added to its 600 strong Case Study Hub. All winning campaigns can be viewed in the 2016 MMA SA Smarties™ Winners Gallery.
evident than ever “Itthatis more mobile holds the unique
ability to bring brands closer to their consumers and engage with them in a way that is visceral, memorable and delivers business results.
“
our young Grade 12 students from Kwa-Zulu Natal have had their creative dreams come true having won the annual Loeries® Creative Future Scholarships for 2017. The elated recipients are Londeka Gumede and Roxanne Schoon both of Durban Girls High; and Mali Khuzwayo from Mowat Park High, all of whom will study at Vega School of Brand Leadership in Durban while fourth winner Samkelisiwe Faku from Inanda Newtown Comprehensive will take up the scholarship at the Design School South Africa, Durban. Since the event moved to Durban in 2015, the Loeries® has partnered with the Vega School of Brand Leadership exclusively in KwaZulu-Natal, dedicating an annual budget of around R900 000 towards these scholarships. Now in its ninth year, the Loeries®
he Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties™ Awards 2016, held at Elangeni Hotel in Durban. The evening drew attention to pioneering mobile campaigns, and revealed the winners of the sought-after Smarties™ Awards. Chris Babayode, Managing Director for MMA in EMEA said, “We were thrilled to see how marketers and agencies in South Africa have embraced the opportunity to be creative and effective in their campaigns, bringing technical sophistication and consumer relevance to the entries they submitted. It is more evident than ever that mobile holds the unique ability to bring brands closer to their consumers and engage with them in a way that is visceral, memorable and delivers business results.” The coveted Best in Show Award was given to MovieRideFX and Waterstone Entertainment for the MovieRide FX Campaign. The singular mobile app allows any user to star in a movie clip of their choice through using a combination of emerging technologies and their mobile camera for an enhanced user experience. Tim Bishop, Director of Digital at Deloitte and Jury Chair for the MMA SA Smarties™ Awards 2016 said, “The Best in Show – MovieRideFX impressed us all. To see home-grown technology of this
07
MEET YOUR JUDGES
T
O
Copywriter | Black River FC
Director, Senior Engineer, Composer | Produce Sound
here’s no substitute for good work. Louis Enslin is currently ranked South Africa’s #1 engineer and composer in 2014 and 2015 by the Loeries rankings. Louis is a formallytrained and award-winning sound engineer with over 20 years experience in live sound, studio recording, music production, jingle composition and post production. He has worked in theatre as an FOH engineer during the late 90’s. And in 2003 he started working at Produce Sound previously owned by Hugh and Sherry Bush. After relocating to the Refinery in 2004, he bought the company over. In 2012 he opened up the new 3-studio facility, and started a collective with Johan Theron and Theo Potgieter. Awards that the team has won includes: Loeries, D&AD, Pendoring, Cannes Lions, Vuka, Tag, Promax; to name just a few. Currently Produce Sound is #1 Ranked studio in South Africa, thanks to the amazing Team, Neli, Andile, Phumzi, Johan and Theo. He is also a SAMA nominee at the 2016 South African Music Awards for best Producer for Mark Counihan’s Album, To The Brave Ones, and co-owner of www.3dradio.co.za, www.bookbeak. co.za, Individually Wrapped, Cassimer, Speak Easyand owner/composer at producemusic.co.za.
“
“work hard and stay humble.
arabile Mahole is a copywriter at Black River FC. He studied for a Marketing Management qualification before going to AAA school of advertising to specialize in Copywriting. With more than 5 years experience in the industry, Oarabile has had the opportunity to work on brands like MINI, Nando’s South Africa and Nando’s International, SAB, Mazda, VUZU, Mzansi magic, Virgin Money and Virgin Mobile. His work has also earned him some silverware, with some loeries, Gold Pendoring, a few gold Promax awards, and some Eagle print awards under his belt.
Nando’s and Marmite to new creative heights. Internationally he has the launched the new Castrol Masterbrand, Castrol Edge as well as The Castrol Index starring Cristiano Ronaldo. He is also one of the founding members of what of what is now Publicis Machine He has been the recipient of numerous awards including Cannes Lions and Clios, One Show pencils, D&AD’s, Loeries and Eagles. His work, both professionally and personally, has been published in various industry publications, both printed and digital. Jake lives in Cape Town. Loves the city and the people in it. He also loves the internet, surfing, reading, gardening, running and squash. He has two dogs. They’re ok.
“Fashion wins. Never forget.
Creative Director | Y&R Cape Town
Executive Creative Director | Ogilvy & Mather Johannesburg
Editor | ididtht.com
M j
Nkanyezi Masango
Mariana O’Kelly
jake bester
ake has been working in the creative industry for 18 years in which time he has taken blue-chip brands like Red Bull, Volkswagen, SAB, Adidas,
to run the largest creative department in the country. In 2012 she brought home two D&AD Yellow pencils. In 2014 she led her team to make history by winning Ogilvy & Mather Worldwide’s first Cannes Lions Radio Grand Prix where she took her husband and two sons on stage to receive the award – another worldwide first. Mariana has led Ogilvy Johannesburg to consistently be one of the most awarded agencies in the country by surrounding herself with the most talented people she can find.
ariana O’Kelly started her career at Lindsey Smithers FCB as an assistant art director in 1995. She moved to London to work on Cable TV and Budweiser. Being in love with South Africa, she moved back, and over the next several years, worked at South Africa’s top agencies. In 2011 Mariana took on the role of Creative Director at Ogilvy & Mather Johannesburg. Two years later she was promoted to Executive Creative Director
N
kanyezi Masango is Creative Director at Y&R Cape Town. His creative journey began in Joburg at TBWA Hunt Lascaris 14 years ago. In 2007 he took his talents to TBWA Hong Kong and immediately had the once-in-a-lifetime opportunity to work on adidas for the Beijing Olympics. Nkanyezi is currently ranked top 6 Creative Director in South Africa by the Loeries. His biggest passion is creating work that has social impact and uplifts communities, much like Y&R Cape Town’s Hope Soap project that’s become a global phenomenon.
comfort zone is a “Thedangerous place to be.
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oarabile mahole
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louis enslin
#LOERIES2016 17 likes
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Paul Van Zyl
IG: thankstai @tairatai · Aug 20
20 August ˙
#Loeries2016 #Durban It’s gone be lit let’s all have a good time
great first day at the #loeries2016 with awesome speakers and incredible student showcase.
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12 Likes Paris Bueller @ChisangaMubanga · Aug 20
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Mnqobi Gregory KamaMthethwa Nhleko
When you see your vision come to life :) #Loeries2016 #creativityunites @instagram
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20 August ˙
So I guess I’ll only rest in September! From Judging Week, to DSTV Seminar of Creativity & now Awards weekend... #Loeries2016 #CreativeWeek
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Jabulani @papa_action · Aug 20 COLLEAGUE 1: Don’t worry about paying, just eat. MD: *diabolical laughter* #Loeries2016
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Share Joe Public United @joepublicunited · Aug 19 “Magic happens when people from different cultures work together.” Jimmy Smith #joeattheloeries #Loeries2016
Neo Makhele 19 August ˙
3
#Loeries2016, our attention span has fallen from 12s to 8s. A goldfish’s attention span is 9s.
BROUGHT TO YOU BY
Xolisa Dyeshana @XolisaDyeshana · Aug 19 “Women do the most talking, but only do 20% of voiceovers.” Debra Mallowah #DSTVSeminarOfCreativity #Loeries2016
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KEEP THE CREATIVITY FLOWING WIN AT THE LOERIES!
Be a Word Guru U
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Ogilvy Callsheet Television Commercial
EggFilms Velocity Design Facebook
Jupiter Bouffant WickedPixels Communication
Advantage Unilever Advertising YFM
MAKE A MATCH 1. CEO of the Loeries
a. Scan Display
2. Official media partner of the Loeries
b. Google
3. Leading technical supplier to the live events industry
c. Backsberg
4. Global Chief Creative Officer FCB
d. DStv
5. Sponsor of the Effective Creativity Category
e. The Callsheet
6. Sponsor of the Digital and Interactive Communication Category
f. Andrew Human
7. Sponsor of the Beach Café
g. Woolworths
8. Adams & Adams
h. Susan Credle
9. Exhibition Partner
i. Gearhouse
10. Official Wine Supplier
j. Student Portfolio Day
Post a fun photo of your time at the Loeries and use the hashtag #CallsheetComp to win a year’s subscription to the Callsheet magazine.The best pics will be featured in the Loeries Daily Newspapers!
CONTACT US Publisher: Lance Gibbons lance@filmeventmedia.co.za
Account Executive: Kerrin Beining kerrin@filmeventmedia.co.za
Executive Editor: Katie Reynolds-Da Silva katie@filmeventmedia.co.za
Account Executive: Theo Jacobs theo@filmeventmedia.co.za
Designer: Lauren Smith lauren@filmeventmedia.co.za
Special Projects Manager: Nazeera Hartley Roach nazeera@filmeventmedia.co.za
Writer: Kim Crowie kim@filmeventmedia.co.za
Production & Traffic Manager: Natasha O’ Connor natasha@filmeventmedia.co.za
Head of Design: Sheree Steenkamp sheree@filmeventmedia.co.za
Printer: Colour Planet
Sales Manager: Coleen Tapson coleen@filmeventmedia.co.za
57 2nd Avenue, Harfield Village, Claremont, 7708, Cape Town, South Africa Tel: +27 21 674 0646 www.thecallsheet.co.za www.filmeventmedia.co.za
Answers: 1.f, 2.e,3.i, 4.h, 5.g, 6.b, 8.j, 7.d, 9.a, 10.c