Letter from our CEO: Aldo Monteforte

Letter from our CEO: Aldo Monteforte

I grew up in Italy in the 1970s and 80s. As a young boy, America was brought to me via my small, grainy TV set and personified by such memorable characters as Starsky & Hutch, Magnum PI and The Dukes of Hazzard. It felt like the place to be.

Aged 18, I was ready for the real thing and travelled across the US on an unlimited air ticket offered by NorthWestOrient, a now defunct air carrier. I travelled state to state, visiting every corner of the country, meeting many people as I filled up at gas stations. Sometimes they brought me into their homes and treated me like a long-lost family member. Later, I studied at Stanford University in California in what I still consider to be the happiest time of my life.

I always felt America to be a special place where the impossible can happen. At The Floow we’re proud to be expanding our incredible team here in the US and supporting our growing client roster from our beautiful Michigan base. We’re grateful for your generous embrace, which hasn’t changed since I first visited but is all the more exciting today as the USA is the single most important and dynamic market for telematics anywhere in the world.

And so I am delighted to share with our American family the first issue of Driven, which will be a regular update on telematics projects, innovation and ideas. I hope you enjoy the read. Let me know what you think!