DRIVEN MAGAZINE
WM-Air
Using Driving Data to Improve Pollution Levels in Our Cities Article written by Sam Chapman
At The Floow, we recognise that our finegrained understanding of driver behaviour and wealth of anonymised vehicle data can be used to provide unique insights which positively affect a number of areas of mobility from insurance to road infrastructures and pollution. As a result, we have been involved in a number of research projects over the years to help make improvements to current systems or prepare for the introduction of new technologies to our roads, such as autonomous vehicles. Last year, we became involved in the West Midlands Air Quality Improvement Programme (WM-Air) - a multi-year project which is set to run until 2023. The project, which is coordinated by the University of Birmingham, is designed to support the improvement of air quality and its associated health, economic and environmental benefits in the West Midlands.
12 | www.thefloow.com
