Spotlight on…
FloowCoach Article written by Charlotte Pearson
The Floow’s Driver Coaching team work on FloowCoach, our telephone-based coaching programme, which combines our excellence in telematics monitoring and scoring with social science techniques to improve driver behaviour and reduce some of the 1.25 million accidents and deaths which occur on our roads every year. Our highly trained behavioural coaches have been expertly trained to deliver FloowCoach to the bottom 10-20% of drivers as they represent an increased risk of making a claim during the lifetime of the policy. Since launching in October 2015, we have worked with thousands of drivers to help them understand and improve their behaviour on the road. Our latest research shows that for every 100 drivers who complete FloowCoach, 13 accidents are avoided compared to standard feedback mechanisms. At The Floow, we see FloowCoach as extremely important to help us to deliver on our mission to make mobility safer and smarter for everyone and provide further context to the insights delivered to our insurance clients, and their policyholders, by our scoring algorithm through journey scores and driver behaviour information presented through smartphone apps and our insurer management portal.
26
How FloowCoach Started and Where It Is Going We spoke to Dr Lisa Dorn, Chief Education Officer at The Floow and Associate Professor of Driver Behaviour at Cranfield University, who developed FloowCoach to find out more about the origins of the programme and where she sees it going in the future. How did you get involved with The Floow and building FloowCoach? I first became involved with The Floow in 2012 when Aldo heard about my work to improve road safety and how to influence driver behaviour. I became a co-founder of the company and immediately started working with the UK’s largest personal motor insurer, Direct Line Group. As part of our partnership with Direct Line Group, they expressed concerns about drivers on their books with the poorest scores. Based on our data, we knew that these drivers were significantly more likely to be involved in a crash and we collectively agreed to do something to keep these drivers as safe as possible. As Chief Education Officer, my role is to provide The Floow’s feedback, educational and driver behavioural content so Direct Line Group naturally turned to me to design an intervention to improve their scores.
DRIVEN MAGAZINE
