The Floow at the Consumer Telematics Show, Las Vegas Article written by John Kramer
Members of our US team were among those flocking to the Consumer Telematics Show (CTS) on January 7th, where anyone and everyone from the automotive world gathered to get the latest news and insight on this fast-changing industry. Taking place at the same time as the Consumer Electronics Show (CES), Las Vegas was a city brimming with new technology inventions, advancements, and future aspirations, attracting more than 182,000 visitors from 160 countries. The key driver for these new technologies was invariably around improving the customer experience and engagement making products more useful, interesting or informative and making using them as simple as possible. For example, the BTFreq™ with Alexa - winner of the in-vehicle, audio/video innovation category at CES - enhances the experience of driving by connecting a smartphone to a vehicle to give users Alexa voice-activated assistance, hands-free calling, and music streaming through the stereo system. In the insurance telematics world, a focus on the requirements of an end-user has traditionally been an afterthought, with most development effort centered around data collection, modelling and risk pricing. However, the user experience and how policyholders interact with insurance policies is now at the forefront of gaining engagement and brand loyalty. This is where insurers can make the greatest strides in increasing customer satisfaction.
Photo by William Daigneault on Unsplash
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The opportunities in this space are expanding all the time. OEM’s are increasingly building
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