Autumn Winter ‘13
About The Fold The Fold is a contemporary new label that embraces and inspires the modern, professional woman. Our collection defines 24/7 dressing through versatile pieces that are designed to create a clean, modern aesthetic. Form follows function but design is never compromised in its pursuit. Luxury in its truest sense, is giving The Fold woman a collection that is unique, high quality and indulgent.
The Story Behind The Fold Polly McMaster is the co-founder behind The Fold. A successful business woman, whose love of fashion was the inspiration to create a chic new brand for professional women. Polly comes from the competitive world of consulting and finance, with a Cambridge PhD in Molecular Biology and an MBA at London Business School. “Looking as smart as a man in his bespoke suit gives a woman the same level of confidence and gravitas at work. The idea for The Fold came out of that need and we really believe that being serious about work shouldn’t compete with being interested in fashion. The Fold is about understanding the professional woman’s needs in her daily life and trying to create a stylish, contemporary wardrobe for them, but particularly focused around work. To this end, we are building a brand in our own right based on our label and designs.” www.thefoldlondon.com
welcome The Fold AW13 Collection is about confidence and presence provided by tailored shapes in shoulder details and fitted sleeves for a new structured silhouette. Colours are in deeply saturated blue and fuchsia that amp up the winter neutrals, combined with a touch of plum and blush pink to lend the new season a warm glow. The Fold woman will feel indulged in our luxurious winter tweeds featured in dresses, tops and our new statement coat. Covetable pieces created with luxurious cashmere and details of the softest lamb nappa leather define the quality and uniqueness of our designs.
the collection
9 The Berkeley
10 The Kensington
11 The Camelot
12–13 The Wilton Coat
15 The Cavendish
17 The Bond Street
19 The Harley
20 The Mercer
21 The Brunswick
23 The Stratton Top
24 The Milano Jacket
25 Le Marais Leather Jacket
26 Le Marais Tuxedo Jacket
27 Le Marais Tunic Top
29 Le Marais Tuxedo Jacket & Trousers
31 Le Marais Tunic Top & Trousers
the berkeley 拢395 COTTON-MIX TWEED 路 WINTER WHITE with LEATHER PIPING WOOL-MIX TWEED 路 BLACK & WHITE with LEATHER PIPING
Luxurious winter
tweeds
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THE kensington £395 COTTON-MIX TWEED · WINTER WHITE with LEATHER PIPING WOOL-MIX TWEED · BLACK & WHITE with LEATHER PIPING >
THE CAMELOT £395 COTTON-MIX TWEED · WINTER WHITE with iVORY SILK EDGING WOOL-MIX TWEED · BLACK & WHITE with grey SILK EDGING
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< WOOL-MIX AND MOHAIR TWEED 路 charcoal GREY > 100% WOOL TWEED 路 BLUSH PINK
the wilton coat 拢545
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THE cavendish £295 STREtCH WOOL-MIX FLANNEL city GREY STRETCH WOOL-MIX CREPE PLUM
signature dresses
Anytime pieces
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THE bond street 拢375 STRETCH WOOL-MIX CREPE with leather detail midnight blue 路 BLACK
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THE harley 拢325 STRETCH WOOL-MIX CREPE BLACK 路 PLUM 路 monaco blue
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THE mercer 拢325 STRETCH WOOL-MIX CREPE with ponti jersey panels BLACK & PLUM 路 BLACK & MIDNIGHT BLUE
THE brunswick 拢245 stretch jersey with black leather waist band plum 路 BLACK
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Deeply saturated fuchsia
the stratton top STRETCH WOOL-MIX CREPE BLUSH PINK · FUCHsIA · MONACO BLUE · MIDNIGHT BLUE · BLACK £185 WOOL-MIX tweed BLACK & WHITE with grey silk edging £225
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THE milano jacket £445 100% cashmere BLACK >
le marais jacket in leather £495 100% LAMB NAPPA taupe · BLACK
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LE MARAIS tunic top £159 STRETCH WOOL-MIX CREPE BLUSH PINK · FUCHsIA · MONACO BLUE midnight blue · BLACK
le marais capsule
LE MARAIS tuxedo JACKET £269 STRETCH WOOL-MIX CREPE BLACK · FUCHSIA · MIDNIGHT BLUE
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A versatile collection of separates that fit together effortlessly to create countless looks
LE MARAIS tuxedo JACKET £269 STRETCH WOOL-MIX CREPE BLACK · FUCHsIA · MIDNIGHT BLUE
LE MARAIS STRAIGHT LEG TROUSERS £169 STRETCH WOOL-MIX CREPE BLACK · MIDNIGHT BLUE · MONACO BLUE
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LE MARAIS tunic top £159 STRETCH WOOL-MIX CREPE BLUSH PINK · FUCHsIA · MONACO BLUE MIDNIGHT BLUE · BLACK
LE MARAIS STRAIGHT LEG TROUSERS £169 STRETCH WOOL-MIX CREPE BLACK · MIDNIGHT BLUE · MONACO BLUE
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online store
press enquiries
contact the fold
www.thefoldlondon.com
Push PR Katharine Watson katharine@pushpr.co.uk +44 (0) 20 7278 2121 +44 (0) 7709 346136
info@thefoldlondon.com +44 (0) 20 8965 5600
the fold showroom
84 Clerkenwell Road London EC1M 5RF