3 minute read
Living the ecomaids (Franchise) Dream
by Sharon Cupach, Senior Director, ecomaids
I have heard it said many times over my 20 plus years in franchising that no one decides to be in franchise development…franchise development finds us. I am no exception. I was looking for ways to make a living and support my family doing something I enjoyed. Not too much to ask for, is it? When presented with my first opportunity into franchising, I had no idea I had found my passion. I had found my path to success. I did not realize how interesting this industry was. I also had no idea how impactful and satisfying it was to help others through the process of business ownership.
I have had the pleasure and honor of working with some of the best of the best in franchising over the years. I have learned from every opportunity and every colleague. One of the most valuable lessons I have learned is that my role is to educate. I educate our candidates about the concept. I paint a picture of what it would be like to be a franchisee. We walk by Sharon Cupach, Senior Director, ecomaids through the process and determine if it is a good fit. If it’s right, it’s right.
Helping grow multiple concepts over the years has been an amazing opportunity. I am fortunate to keep in contact with some that I “walked with” 20 years ago. It makes me feel happy and proud that I played a small part in their story. I am living my dream as Senior Director with ecomaids® which is part of the Happinest group. ecomaids is focused on bringing a green, eco-friendly option to the market by leveraging its many years of experience in home services.
Happinest is the parent company to Lawn Doctor, a 53-year franchise with over 600 units. They also own Mosquito Hunters which has grown aggressively over the past two years since purchased. Happinest has an entire team of subject matter experts to support our franchisees throughout their business in areas of marketing, operations, training and the sales center.
Ecomaids is unique. It focuses on the trend of green cleaning. We truly are green, using plant based, biodegradable, toxic free and allergen free proprietary products. We do not use paper towels and a minimal amount of water to clean a home. We don’t just talk about being green. We are green! In today’s society, green, eco-friendly products and services are no longer a consideration, they are an expectation. This green movement puts the brand and our owners in a very favorable position within the marketplace.
I am into simplicity and this model couldn’t be any more simplistic. We don’t have the need for a build out or a storefront location like many franchises do, so it’s a relatively low infrastructure business.
As the customer base grows, our owners simply add vehicles, allowing us to stay mobile and nimble. Our candidates love the recurring revenue and high retention rate potential with their customers. We assist with customer acquisition and our franchisees can focus on doing an amazing job of keeping them happy. This is an opportunity to get into a solid, proven industry with a unique proposition. It is considered a low investment with incredible centralized marketing support and a national sales center to sell for the franchisees. It is an easily scalable business without a ton of employees.
As a veteran mom of two sons, I am proud to work with a company that honors our veterans, first responders and ethnic minorities with a generous discount.
I am fortunate to work with some of the most wellrespected professionals in franchising. I am thrilled and excited to be a part of the future with ecomaids! I am confident we will make ecomaids a household name and lead the cleaning industry.
Personally, I enjoy spending time with my husband in beautiful SW Florida. We have 5 amazing children and 5 perfect grandchildren spread all over the country. We enjoy good wine, good food and watching the dolphins in the Gulf of Mexico. Not a bad life!
Every day I feel grateful for the opportunity to touch someone’s life. Perhaps change their path. And know I was able to play a small part. It’s a good day, every day.
