3 minute read
Letter from the Editor
Greetings from Lower Alabama, where this time of year, we regularly experience 25-degree fluctuations in temperature within 24 hours! But there is one thing that does not dip, and that is the growth of The Franchise Woman magazine. Three issues deep, and we are excited that we are generating great stories and offering widespread exposure for our advertisers.
One exciting new development is that I have been invited to co-host the the Pillars of Franchising podcast on a rotating basis. I did my first hosting gig a few weeks ago and had a great time! If you would like to watch the interview, here it is!
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In addition to our regular tips, trends and tools, our March/April issue is all about giving back. When I decided to define The Franchise Women, I came up with three essential elements that would drive the stories I wanted to tell. The Franchise Woman is fun, fierce and fabulous; she is smart, driven and successful; she gives back, pays it forward and engages with her community.
The women in this issue fully embrace community engagement and giving. They use their businesses and their platforms to leave the world better than they found it. They have inspired me to reflect on what kind of legacy I would like to leave, and I hope they inspire you to do the same.
Our cover girl, Laura Coe uses Snapology to focus on kids with special needs and supports kids in foster care. Constance Hill-Johnson, owner of Visiting Angels in Cleveland, has spent the last 18 months opening and reframing the conversation about philanthropy in the Black community. And Susan Caldwell uses her healthy cooking studios, Flour Power, to support underserved children and families and kids with special needs as well.
An article in Forbes magazine notes that studies report women are more likely than men to engage in prosocial behavior, including acts of helping and donating. Statistics show women give almost twice as much wealth away as men (3.5% vs. 1.8%).
The Franchise Woman salutes these women for using their time, talents and treasures to make the world a better place.
If you have a great story, please reach out. We can’t wait to meet you!
Fiercely,
Leverage the
Laura Coe of Snapology: Providing Access and Inclusion Through Giving Back
Learn 5 Secrets of a Great Franchise System
Vets in Franchising: From the Battlefield to the Boardroom
Own Your Business Own Your Life
Laura Coe of Snapology
March/April 2020 7 Marketing Tips Legal Tools Business Trends
Snapology strives to give back by providing access and inclusion to children who are often on the outside. Giving is at the core of who they are as a company, and it is incorporated into their mission of providing services to children regardless of ability or socioeconomic status.
Publisher/ Editor in Chief Elizabeth Denham elizabeth.denham@thefranchisewoman.com
Designer Annie Malloy annie.malloy@thefranchisewoman.com
Contributors Angel Coté, Nancy Friedman, Stan Friedman, Kristen Horler, Michelle Hummel, Faizun Kamal, Julie Lusthaus, Marietta Snetsinger, Susan Scotts
Marketing Juanita Azul info@thefranchisewoman.com
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