2 minute read
The Importance of Mentorship
by Elizabeth Denham
Aubree Coderre has been one of the lucky ones who has had the gift of mentorship throughout her career. From college to today, she has had strong women guide her in everything from learning about social media to franchising and life in general. And now she is paying it forward.
“There is a kaleidoscope of leadership and experience out there.
“There is a lot of male leadership out there, which is great,” Coderre said. “But when you have women who have grown in similar ways, they have a lot of experience and wisdom to relate to.”
Coderre is a national sales manager at C Squared Social, and as her career has progressed, she has relied on the generosity of other women to help her forge her path.
“Rebecca Monet has been an amazing, long-term mentor to me,” Coderre said. “I met her in a public speaking class when I was in college, and she brought me into Zorakle and was my first boss.”
offers psychometric assessments to determine franchisee-franchisor compatibility.
“Sally Facinelli also took me under her social wing and taught me a ton,” Corderre added. “And Mary Ann O’Connell of FranWise taught me a lot about the environment of franchising. I believe we gain insight over time through coaching and mentorship. Having a strong network of people is invaluable.”
Coderre said she has accidentally become a mentor a few times. She hosted a Franchise Business Networking group through the International Franchising Association. She has done some professional coaching, and coaches newer members of the C Squared team. “Mentorship comes in many forms,” She said. “There are always little ways to mentor and often, longterm relationships develop. Helping people is so important – there are so many barriers out there. If you can help someone navigate through those barriers to grow and learn, it’s a great thing.”
Corderre has volunteered with homeless and at-risk youth through the Stand Up for Kids program, which helps kids set goals and create opportunities.
“I think there is so much more out there,” Coderre noted. “I want to be a part of helping someone grow and learn that they can do more than they think they can.”